
Huda Alkhamis-Kanoo, founder of the Abu Dhabi Music and Arts Foundation
Huda Alkhamis-Kanoo is the founder and Artistic Director of the Abu Dhabi Festival, and founder of the Abu Dhabi Music and Arts Foundation (ADMAF). An Emirati with a Saudi father and a Syrian mother, she was born in Beirut, educated in Paris and raised her family in Abu Dhabi with her husband, Mohamed Abdul Latif Kanoo, an artist and director of the Kanoo Group conglomerate. She is a driving force in the Abu Dhabi cultural scene. Here she speaks with LUX Leaders & Philanthropists Editor Samantha Welsh about mentoring artists and the next generation, and elevating the cultural scene in the UAE
Samantha Welsh: How has your background shaped your passion for the arts?
Huda Alkhamis-Kanoo: I was brought up in Beirut, a crossroads of cultures, where my father was one of Lebanon’s leading merchants. We were raised to be curious, to value tolerance, and to embrace a cultural life that brings joy. My seven siblings were all into business and science but from early childhood I insisted on joining every school musical and dance production.
I was creative, and I think that’s a gift.

Ram Han, Room Type 02, 2018, to be exhibited in ‘Layered Medium: We Are in Open Circuits’
I was fascinated by the Arabic language and literature, calligraphy, and by writers and poets like Khalil Gibran. I was drawn to philosophy. To understand arts and culture was to try to process life itself, whether that be the horror of war through Picasso’s Guernica or the joy of love through Mozart’s Marriage of Figaro.
SW: Why do you focus on making a difference through the arts?
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HAK: I went away to the American College in Paris and that was an epiphany, a moment of total enlightenment. Museums, opera, theatre – the cultural life was an épanouissement and I blossomed. I studied History of Classical Music, but within the American College system all students also played an instrument except for me, so I wanted to drop this course. The professor dismissed the idea right away and encouraged me, saying: “Your essays show your understanding of the emotion behind the art, you listen, and you go beyond what is expected.” So I stayed and I am so glad because now I am truly pursuing my passion.
When I married and moved to the UAE, I did not make a conscious decision to get involved in arts philanthropy; I just saw things around me that were missing. Within the state educational system, whether school or university, liberal arts as a whole – including music – were not offered at a deep level.
I felt strongly that while I had had that privilege to study the arts, most young people did not. UNESCO’s Article 19, within the Universal Declaration of Human Rights, holds that all people have a right to learn, create, and have access to all liberal arts. So here I was, in Abu Dhabi, married with three children, and I had identified a need and realised I could make a difference.
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SW: How did you get started?
HAK: In 1996, I began working among communities on the ground to help fill noticeable gaps in arts education. I visited state schools where children did not learn an instrument and where no concerts or plays were put on. We started with no governance, just a set-up in my backyard with me covering the costs.
I would invite university students from Zayed University, along with their professors and families, and we would sit in small circles with the community, sharing our knowledge and experience. I soon realised my approach needed to become more proactive and strategic to have impact.
SW: What was your approach?
HAK: I was purpose-driven because when you work closely with communities it is important to create opportunities by building connections. If people don’t believe in what you are doing, it is unlikely to gain momentum or achieve lasting results. But when it means something to people, they relate to it, take ownership of it, and benefit from it.
At ADMAF, working with young people is our number one priority. We share knowledge through education, offer opportunities, and invest in that talent. We open doors for conversations with emerging and established talent at community level and beyond. We create opportunities for connections between nations, cultures, and people by connecting audiences to artists and in doing that we also open opportunities for Abu Dhabi with REW. My approach is based on connection and collaboration.
SW: How does this work at macro-level?

Huda Alkhamis-Kanoo founded the Art @ Embassies programme, which showcases Emirati artists’ work through themed exhibitions hosted at partnered embassies around the world
HAK: We nurture Emirati artists to grow their talent, encourage dialogue, and support their development as cultural ambassadors representing the UAE on the global stage. Our Art @ Embassies programme showcases our artists through themed exhibitions hosted at embassies we have partnered with across the world.
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We also loan works from the ADMAF Art Collection, arrange reciprocal music concerts, organise artist residencies, screen UAE-filmmakers’ work, and celebrate Emirati literature through book signings and panel talks – all aimed at challenging perspectives, fostering cultural understanding, and supporting the cultural ecosystem.
SW: What makes the Abu Dhabi Festival an effective cultural platform?
HAK: The Abu Dhabi Festival, ADMAF’s flagship initiative, brings together leading cultural institutions for the public good. ADMAF links the arts with action, and our purpose is to serve others. We are not just event organisers but we make a long-term difference through securing operational funds and sharing ideas and talent.

ADMAF introduced Emirati artists to perform at Carnegie Hall
We have moved the dial at every level – from encouraging schoolchildren to discover an instrument, to introducing artists to perform at Carnegie Hall, to creating partnerships on an international scale. Locally, we have become a platform where tradition and innovation come together to open new networks. Internationally, we focus on cultural diplomacy – starting conversations and building bridges. These dialogues take many forms. For example, co-productions like our recent world premiere concert at Kensington Palace where three brilliant Emirati musicians performed alongside international artists.

A recent world premiere concert at Kensington Palace where three Emirati musicians performed alongside international artists, facilitated by ADMAF
Another example is an institutional collaboration, notably our ongoing three-year institutional partnership with the Seoul Museum of Art (SeMA).

ADMAF is partnering with the Seoul Museum of Art, curating the exhibition ‘Layered Medium: We Are in Open Circuits’; one of the pieces in the exhibition by Chung Seoyung, What I Saw Today, 2022
SW: What is unique about the partnership between ADMAF and SeMA?
HAK: The Seoul Museum of Art’s (SeMA) collection exhibition in the UAE is the first collaboration founded under royal patronage of its kind in the Middle East. It is the first large-scale showcase of Korean contemporary art in the region and catalyses a major three-year collaboration between ADMAF and SeMA to promote cultural diplomacy between Abu Dhabi and South Korea.

Byungjun Kwon, Dancing Ladders, to be exhibited in ‘Layered Medium: We Are in Open Circuits’
This historic exhibition in Abu Dhabi, entitled Layered Medium: We Are in Open Circuits, features 48 works by 29 Korean visual artists, showcasing the evolution of Korea’s media art scene over five decades, highlighting pioneering artists who have helped define contemporary art today, and showing crossovers with the artistic landscape of the UAE.

Ayoung Kim’s work to be exhibited in ‘Layered Medium: We Are in Open Circuits’
SW: How will you continue this cultural conversation?
HAK: Following the first exhibition in Abu Dhabi, this cultural dialogue will continue with a second co-curated show, Intense Proximities, opening at SeMA in Seoul this December. The exhibition will introduce contemporary art from the UAE to Seoul, bringing together three generations of artists based in the country. Alongside these exhibitions, we are also publishing Layered Dialogues, featuring contributions from UAE-based writers, which provides a richer insight into the cultural exchange between Korea and the UAE.
Huda Alkhamis-Kanoo is the founder of the Abu Dhabi Music & Arts Foundation (ADMAF), Co-founder and Artistic Director of Abu Dhabi Festival, and leads a 3-year institutional collaboration between ADMAF and the Seoul Museum of Art (SeMA)

ICE man Ronnie Kessel
Glamour, priceless cars, super-luxe watches and collectors of all types mix it at The ICE, now the most desirable event in the St Moritz calendar. Co-founder Ronnie Kessel gives Fabienne Amez-Droz his insider tips
LUX: How is The ICE St Moritz different?
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Ronnie Kessel: The magic of The ICE springs from its venue; a place that for more than eight months of the year doesn’t even exist. When the St Moritz lake freezes over, a miracle of nature occurs, turning the lake into a perfect white canvas to show those beautiful cars like true works of art.

Enjoying the glamour on the frozen lake
LUX: Courchevel or St Moritz, and why?
RK: It might sound predictable, since part of my roots are there, but there’s no other place like St Moritz, where sports meet art, culture and leisure in such an incredible way.

Ronnie Kessel and LUX’s Fabienne Amez-Droz
LUX: What’s the most underrated spot in St Moritz that even locals love to keep secret?
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RK: Rather than just a spot, I’d say that St Moritz has a hidden season, summer, when you have infinite choices on how to spend your time: walks, hikes, tennis, downhill, paragliding, sailing… Mention one, and you’ll find the ideal place for it.

Cruising on the ice at The ICE
LUX: Après-ski at Paradiso or where else?
RK: Après-ski in town at Pavarotti & Friends or the Belmont. The Paradiso is perfect for lunch, when the sun shines right over, brightening the entire valley up to the Maloja Pass and the lakes.

Participants line up at the Richard Mille-sponsored event, at 1,800m altitude
LUX: Where would you spend your New Year’s Eve?
RK: Christmas at Kulm, New Year’s Eve at Badrutt’s Palace, brunch on New Year’s Day at Suvretta House.
LUX: If you could time-travel to any winter in St Moritz’s glamorous past, which era would you visit and why?

The view from Badrutt’s Palace Hotel
RK: Gunter Sachs’ era, when elegance reigned and there was a true devotion to beauty. This was the most chic, glamorous and charming time in St Moritz, also for the artistic scene.
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LUX: Perfect classic car to drive up the Julier Pass?
RK: The Ferrari 512BB, preferably in dark blue, paying homage to the classiest BB of them all, Brigitte Bardot.

Co-founder of LuxImpact Coralie de Fontenay
Coralie de Fontenay is a co-founder of LuxImpact, which invests in and manages eco-conscious luxury brands, and she was previously at Richemont, owner of Cartier, Van Cleef & Arpels and A Lange & Söhne. Here she highlights five new-wave brands she loves: “They are all led by inspiring and committed women, who have embedded their positivity, passion and resilience in their business,” she says. “I feel deeply connected to the values that drive them, the beauty of their products and the stories they tell”
Molli
Founded in 1886 and revived by Charlotte de Fayet, this ready-to-wear brand combines unique craftsmanship and Parisian chic. From the use of no-waste extra-fine virgin wool to clean energy, Molli’s knitwear embeds sustainability and luxury into each stage of production. The result is fine knitwear that combines femininity, elegance, comfort and joy.

Knitwear designs at Molli
Rouvenat
This historic 19th-century French jewellery house has been revived by four industry insiders including Marie Berthelon. The idea is to bring forgotten treasures back to light, including marvellous old stones with a soul: old materials, new jewellery. It is the only entirely circular jeweller that focuses on highlighting and reinvigorating the value of human and natural resources at all levels.

Rouvenat’s ‘old materials, new jewellery’
Gitti
Jennifer Baum-Minkus, Gitti’s daring Berlin-based founder, is revolutionising beauty through vegan plant-based nailcare products.
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Her vision is one of positivity, producing a variety of brightly coloured polishes while only using safe ingredients from natural origins, and refusing to compromise on a high-quality and glossy formula.

A range of Gitti’s nail and cuticle products
Kimaï
Hailing from families of diamond dealers and jewellers in Antwerp, friends Jessica Warch and Sidney Neuhaus have used their knowledge to build the ethical fine-jewellery brand Kimaï. Their aim is to offer, using lab-grown diamonds and recycled gold – jewellery of high quality and low impact.

‘Jewellery with a traceable, responsible background’
Cuvée Privée
Founded by Marie Forget, Aurélie Berthon and Morgane Suquet, Cuvée Privée offers a new way to buy wine: through an authentic and transparent relationship between the customer, the land and its artisans. You can adopt your own vine from a selection of vineyards and watch it grow from first grape to bottling, receiving the resulting personalised bottles in your own name.

Cuvée Privée ‘offers a new way to buy wine’

Philanthropist Nachson Mimran at Alara Building in Lagos
Latest figures indicate there are more than 16 million high-net-worth individuals in the world, which means a lot of potential to contribute to positive change. LUX asks three of the globe’s most established social and environmental philanthropists to identify individuals of the new generation who are helping change the world for good
Philanthropist Nachson Mimran, Switzerland
Mimran is co-founder of to.org, an innovative organisation combining philanthropy, investment, startup accelerator and social-enterprise multiplier. He collaborates across creative and tech fields to support and empower the world’s vulnerable. “There are many synergies between the work of those I have nominated and the work of to.org,” he says.

Nachson Mimran & his daughter in an elevator in Gstaad, Switzerland
The Nominees
Kweku Mandela, US
“Kweku’s work as a producer and film-maker inspires movements that instigate positive change. Like to.org, Kweku understands the power of using culture as a Trojan horse to communicate important messages. As the grandson of Nelson Mandela, he also stewards the Mandela legacy.”
Elizabeth Sheehan, US
“Liz is a founding partner of Project Dandelion, a women-led movement for climate justice.
A global-health expert, she is a passionate philanthropist and creative leader working at the intersection of climate change, gender justice and health resilience.”

Hosh Ibrahim at a Mo Ibrahim Foundation meeting
Hosh Ibrahim, UK
“Hosh does important work to support stateless people and strengthen governance in the human-rights sector across Africa. He also serves on the council of his father’s foundation, the Mo Ibrahim Foundation in the Sudan, which works to strengthen the African voice around global challenges.”
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The philanthropist Neera Nundy
Philanthropist Neera Nundy, India
Dasra, or “enlightened giving” in Sanskrit, was co-founded in 1999 in India by Nundy and her husband Deval Sanghavi as a fund to invest in early stage non-profit organisations working in the United Nations Sustainable Development Goals areas of gender equality, urban resilience and sanitation. In 25 years, Dasra has unlocked over US$350 million and impacted over 180 million people through its trusted ecosystem, in a mission “to help transform India”.
The Nominees
Nikhil Kamath, India
“As the youngest Indian signatory of Bill Gates’ and Warren Buffet’s Giving Pledge, Nikhil
has committed 50 per cent of his wealth to causes including climate change, education and healthcare. Through his YouTube podcast, WTF Is, Nikhil, along with his business leader guests, is leveraging digital media to disrupt philanthropic giving by donating to audience- selected charities.”

Nikhil Kamath with Bill Gates in the podcast WTF Is
Radhika Bharat Ram, India
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“Radhika co-founded KARM Trust with her husband Kartik. The trust focuses on anchoring its unique fellowship programme, which involves empowering girls from economically challenging backgrounds in India to pursue their dreams, realise their potential and become catalysts to transform their communities.”

The philanthropist Ben Goldsmith
Philanthropist Ben Goldsmith, UK
A financier and environmentalist, Goldsmith is at the forefront of campaigns for rewilding in Britain and Europe, and founded and chairs the Conservation Collective (CC), a network of locally focused foundations. “To meet the scale of the environmental challenges ahead, we need more philanthropists like those I have nominated,” he says. “The solutions are within reach – if we can muster the funding and the collective will to act.”
The Nominees
Becky Holmes, UK
“At the helm of The Helvellyn Foundation, Becky Holmes has become a powerful advocate for environmental restoration. Her support of the CC’s Highlands & Islands Environment Foundation has been particularly impactful, funding local nature recovery projects across the Scottish Highlands and islands. She is one of those philanthropists who are not just investing in conservation, but leading the charge, reimagining the relationship between humanity and the natural world.”

Nancy Burrell at the Knepp rewilding project
Nancy Burrell, UK
“Chair of the Argosaronic Environment Foundation, Nancy Burrell aims to protect and restore the natural beauty of the Argolic and Saronic Gulf, where she has spent much of her life. Her early experiences at Knepp’s famous rewilding project in Sussex ignited a lifelong dedication to restoring wild nature. As a DPhil candidate at Oxford, Nancy is exploring the carbon storage potential within rewilded ecosystems – work that could prove vital in addressing the twin crises of biodiversity loss and climate change. She is one of the brilliant individuals representing a new era in environmental philanthropy.”
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The philanthropist Alina Baimen
Philanthropist Alina Baimen, Canada
Kazakhstan-born Baimen is co-founder and CEO of EdHeroes, a decentralised network aimed at improving access to quality education worldwide, in alignment with the United Nations Sustainable Development Goal 4. With previous charity work including leading kindergarten projects in remote areas of Thailand, she was featured in 30 Under 30 Forbes Kazakhstan in 2023. Says Baimen, “My nominees are true change-makers.”
The Nominees
Mangkunegara X, King of Surakarta, Indonesia
“His Majesty supports philanthropic projects in areas including Indonesian batik art and education. EdHeroes collaborated with the Royal Palace on the recent Masterpiece Batik Humanity in Harmony project. Organised by the Indonesian Paediatric Cancer Foundation and the Royal Palaces of Yogyakarta and Surakarta, it brought together batik experts and children with cancer in a celebration of art and bravery, and raised significant funds for cancer treatment for those children.”

A batik-creating event for cancer fundraising, supported by Mangkunegara X
Malala Yousafzai, UK
“The activist for female education is the youngest Nobel Prize laureate. She is one of the most inspiring people in the world through the scale of her personality, courage and belief in the power of education make this world a little better. We named her Malala Fund, which invests in girls’ education programmes, in our guide of organisations with outstanding impact, and have since been in touch with her team, who are real pioneers.”
Henry Motte-Muñoz, Philippines
“As founder and Executive Chair of edukasyon.ph, the largest edtech platform in the Philippines, Henry helps empower more than eight million students each year with advice, soft-skills training and academic support. He started his philanthropic journey very young and made it to Forbes 30 Under 30 lists. He also serves as a member of the EdHeroes Advisory Board.”

Soichiro Fukutake, joint owner of Benesse Art Site Naoshima with his son Hideaki Fukutake
The owners of Benesse Art Site Naoshima, Soichiro and Hideaki Fukutake, are revitalizing the Seto Inland Sea islands, Japan’s first National Park. Father and son speak with LUX Leaders & Philanthropists Editor, Samantha Welsh, about conservation, community and the regenerative role for contemporary art.
LUX: What was the catalyst for the Naoshima Island art destination?
Soichiro Fukutake: In 1986, after the sudden death of my father, Tetsuhiko Fukutake, I returned to Okayama from Tokyo and took over a project my father had conceived with the then mayor of Naoshima to build a campsite for children. This led me to visit Naoshima many times, and through interaction with the islanders and my hobby of cruising around the islands of the Seto Inland Sea, I rediscovered not only the natural beauty of the Seto Inland Sea, but also its history, culture, and people. Many of these islands retain the original landscape of the region and its communities have an intrinsic Japanese way of thinking. However, while the islands of the Seto Inland Sea were recognized as Japan’s first national park, they were burdened with the negative legacy of modernization and postwar rapid economic growth. This has caused pain in the hearts of the people who live with the nature of the islands.
I felt my sense of values change 180 degrees when I became involved with the islands of the Seto Inland Sea in this way. Excessive modernization means excessive urbanization, and this is full of stimulation and excitement but also tension. By experiencing the original landscape of the Setouchi, I realized that on a planet with limited resources, we should shift our mindset away from modern’s societies’ destruction and creation to ‘using what exists to create what is to be’.
By exhibiting contemporary art with a message critical of modern society in a place where the original landscape of Japan still remains, I thought I could transmit this idea to the world and at the same time change this damaged region. Over the past 30 years, we have been involved in a variety of endeavours, including a hotel integrated with an art museum, the creation of site-specific works, and Art House Projects.

Hideaki Fukutake, co-owner of Benesse Art Site Naoshima
LUX: How is regeneration through your multiple art museums having a socio-economic impact on the Seto Inland Sea islands?
SF: The idea of establishing an art museum on each island (Naoshima, Teshima, and Inujima) was to place an art museum on each damaged island as reference for their future development. It would serve as a place of focus, like a church that acts as a centripetal force in Western societies. I created the art museum as a place to unite the hearts of the islanders, who were otherwise scattered.
In 2010, I started the Setouchi Triennale, which attracts around 1 million visitors each time.
For the 2019 Setouchi Triennale, it is recorded that about 1.2 million people visited Setouchi. Of course, this impacted economically, but I am not doing art activities for the economic effect. As I continued these activities, I gradually felt that many young people visited Naoshima and that the elderly people of the island became more energetic as they interacted with the local community and the islanders. In addition, the islanders took the initiative to start guesthouses and cafes, and so on. We believe that the social impact is not only the economic effect, but also the revitalization of the island as art activities take root in the island life.

Naoshima New Museum of Art, © ⒸTadao Ando Architect & Associates. A new museum set in Japan’s first National Park
LUX: Why do you collect art, at a personal level?
SF: Most of our works are held through Benesse Holdings, Inc. or Fukutake Foundation. Selections are made primarily by me. The intention is to entrust artists to send a message to the world strongly cautioning against excessive modernization, therefore, many of the works in the Benesse Art Site Naoshima (BASN) collection are highly message-oriented. We believe that by exhibiting these works within buildings designed by Tadao Ando, an architect from Osaka, in the islands of the beautiful Seto Inland Sea rather than in a museum in Tokyo, we are ideally placed to amplify the messages of these artworks. This approach aims to address the excessive modernization and urbanization that have damaged these islands. Through my 37 years of activity since 1987, I have come to realize that contemporary art, more than any philosophy, literature, or other form of art, has the greatest power to energize local people and deliver messages to the world.
Hideaki Fukutake: The criteria and motivations for selecting art to be exhibited on Naoshima and in the Setouchi area are completely different from those for selecting art for personal collection. I personally do not have a significant art collection. I simply acquire art that is suitable for the spaces where they will be displayed, such as my home or office. In my personal spaces, where I spend a lot of time, it is important to me that the art is visually pleasing. However, my sensibilities evolve as I age and the circumstances of the time change, so I try to acquire and display artwork that I find beautiful at the time. I am interested in understanding and objectively observing how my perception of what is beautiful changes over time

Setouchi Triennale by Shintaro Miyawaki
LUX: Is it important for you to remain an independent foundation?
SF: Of course. As I mentioned earlier, because artists’ narratives can include criticism of the government, I believe it is better for public entities to stay outside the conversation. Private individuals and companies should not only be proactively profit-making but should also invest more in art, which underpins the cultural infrastructure of modern society. I believe that culture is what enriches the soul. With this purpose, at the Fukutake Foundation, I advocate a new concept of management called “public interest capitalism”. When a corporation establishes a foundation for cultural or community development, the foundation becomes the major shareholder of the corporation and the founding family, and the corporation and the foundation work together in cultural activities, thereby ensuring soundness for both parties. The funds will be not donated but returned to the foundation in the form of dividends on an ongoing basis. In this context, it is only corporations that create wealth. I believe that corporations are the ones who should invest more in culture and art. In this sense, it should be an independent foundation. I believe we must strive for the economy to become the servant of culture, for culture to come first and for the economy to support it.
HF: I believe our independence is extremely important. I feel a degree of separation from society is necessary in order to present unique perspectives and values to the world. The world moves quickly, and the ability to share information and values is incredibly strong, so we would like to keep the Foundation as independent as possible, as a contrast to an increasingly homogenized society. It is appropriate that the Foundation’s activities are conducted on islands surrounded by the sea, which moderates the interaction and disconnection with society. This is probably our unique strength.

Photography of the Seto Inland Sea Islands by Osamu Nakamura
LUX: How can you inspire Japanese collectors to buy art from emerging Japanese artists?
SF: I believe the government and the national authorities need to provide more support to young artists. In Japan, there was an exhibition called DOMANI that ran for 25 years until 2023, aimed to nurture young artists, but unfortunately it was cancelled. I am concerned that young artists in Japan may not receive adequate nurturing. Japan is a country where the government shows limited interest in culture, which I find very problematic. Culture plays a crucial role in shaping regional and national identities, which economic development alone cannot achieve. It is unfortunate that such thinking is largely absent in Japan today. Conversely, I believe it is crucial for companies like ours to actively support art and culture.
HF: While I don’t personally think Japanese collectors should have to support emerging Japanese artists in particular, it is clear that artists will need to develop skills beyond pure creation. These would include communication and branding. In today’s world, they have more opportunities than ever before to connect directly with collectors and society globally. It might be better to let these processes develop naturally, allowing powerful, down-to-earth, and passionate artists and collectors to emerge organically.

Atrium of Naoshima New Museum of Art Ⓒ Tadao Ando Architect & Associates
LUX: What was the vision for the international art festival?
SF: Like the activities of Benesse Art Site Naoshima, together with Fram Kitagawa who is director of the Setouchi Triennale, this festival has continued to use contemporary art as a means to raise issues about modern society. We have been working to let visitors know through the activities of the Triennale that it is in rural areas that true wealth and true happiness can exist, which cannot be measured by economic indicators.
With keywords such as “Restoration of the Sea” and “Smiles of the Elderly,” we have worked to generate interaction and learning among people, to promote cooperation between artists and collaborators from outside the island with the local people, and to convey the power of the region and create pride among the people of the island through their participation in these activities.
We would be more than happy for you to experience the Triennale and this richness.

‘We have been working to let visitors know through the activities of the Triennale that it is in rural areas that true wealth and true happiness can exist’: Smiles of the Elderly by Hideaki Hamada
LUX: Please share the concept for the Sixth Setouchi Triennale in 2025.
SF: The Setouchi Triennale will be held for the sixth time in 2025, following the inception in 2010. Despite consistently focusing on the theme of “Restoration of the Sea,” we plan to reevaluate our approach for the upcoming edition. We will also have several islands as new venues, along with areas such as Higashi-Kagawa, Sanuki City, and Utazu Town.
The foundation of the Setouchi Triennale is to celebrate the natural and geographical characteristics of the Setouchi area, while asking critical questions about modern society. As the festival has evolved into one of the world’s premier art events, our focus now more than ever is on highlighting local life essentials, the magnificent sea and landscapes, and traditional livelihoods, instilling a sense of pride in residents. We aim to demonstrate to visitors the profound sensory and physical experience that the Setouchi Triennale offers, in contrast with sensory overload of urban landscapes. We are preparing to immerse visitors in the unique world of the Setouchi region where the sight of the sky or sea can evoke deep emotions of joy or melancholy. Alongside our existing venues, we will introduce a new venue on the Kagawa Prefecture coastline. This expansion will showcase the historical significance of the Seto Inland Sea, a hub of maritime trade and cultural exchange since ancient times, and attract a diverse range of visitors to our exhibitions.
In 2025, we are dedicated to solidifying our role as a pivotal art hub in Asia, by planning artworks that reflect Japan’s connections with other Asian countries. We are opening a new museum, the Naoshima New Museum of Art in the spring of 2025. The exhibition will feature 11 artists from Asian regions. We hope that this will be an opportunity to showcase the wonders of the Seto Inland Sea to the world through art even more than before. Additionally, we envisage hosting exhibitions featuring works by prominent Japanese artists concurrently at eight museums across three neighbouring prefectures. This coincides with the timing of the Osaka Expo, promising to attract numerous art and nature enthusiasts to the islands.
LUX: What will be Setouchi Triennale’s legacy?
SF: The Setouchi Triennale stands as a unique art festival in the world, uniting multiple regions across a wide area. It’s an unprecedented initiative where art takes on the role of revitalizing depopulated and damaged islands, rather than just serving as a focal point. I hope to showcase to people worldwide the transformative power that art holds.
The Naoshima New Museum of Art

Stephan Winkelmann assumed the role of Chairman and CEO of Lamborghini on December 1, 2020, succeeding Stefano Domenicali.
Under CEO Stephan Winkelmann, Lamborghini has transformed from a sports-car brand with its glory days behind it to an outrageous dream for kids and adults around the world. He tells LUX how he implemented his vision – and what lies ahead as the company’s famously vocal petrol engines become replaced by electric motors
LUX: When you started as Lamborghini CEO, what was your vision and have you achieved it?
Stephan Winkelmann: I started in January 2005, and at that time I knew very little about Lamborghini, so for me it was important to do a quick assessment of the state of the brand and the company.
After I understood about it more, it was vital to give a crystal-clear message to the fans and customers to position Lamborghini as a niche brand. It was about being uncompromising, extreme and Italian.
And then we focused on having the two models [recently joined by a third] to exploit all the capabilities of the chassis and the engine. These were the most important things to achieve. And we’ve achieved them, because the brand has made a huge step in the past almost two decades. The team has done a fantastic job.
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LUX: The world has changed a lot in that time. How has Lamborghini had to change?
SW: A brand is constantly moving – there is no standing still, the adaptation is continuous. Now we are in a phase where the car industry is changing dramatically, and for super sportscar manufacturers this change is even more complex because one end is design, which is the easier part, but the other is performance.
And for us, performance is something we have to continue not only to promise, but to overachieve. Nowadays, there’s also a new dimension, which is sustainability. So we are hybridising all the line-up.
There is the new Revuelto – a hybrid, a complete new Huracán, and Urus is going to be a plug-in hybrid. After that, we will think about how to come to the end of the decade with our first fully electric car.

Stephan Winkelmann has taken the Lamborghini bull by the horns, transforming quality and trust in the brand while reinforcing its image as the wildest and most flamboyant maker of supercars, and extending its reach into gaming. He has introduced a luxury SUV (the Urus, in orange, above).
LUX: We can see how you can create design and performance in an electric car, but how do you create Lamborghini passion?
SW: Passion is the design and performance. What is changing is the sound. You have two types of performance: one is acceleration and top speed, which is nice to have, but everybody can have something like this.
For me, the next thing for electric cars or hybrid cars is the second type of performance: the handling behaviour.
LUX: Since you started, the proportion of the world’s super wealthy has increased and we see a new super-luxury sector across every industry. Is there more demand now for bespoke and nearly-bespoke multimilliondollar cars?
SW: We have been doing these for at least 15 years, and they are split into what we call “few-offs” and “one-offs”.
The few-offs cost more than €2 million and the one-offs are €5-6 million for the time being. So, yes, the customers are always looking for more and for something special.

He has introduced highly limited-edition models that sell for millions – like the contemporary reworking of the legendary classic Countach (in purple, above).
LUX: Is there a danger that in 20 years’ time, the market will be more generic because of a lack of distinctiveness around engines?
SW: I don’t think so, because the engine is just one brick in the wall. What we do best is to have the Lamborghini DNA in every car and in the emotional part of the driving experience. We have to maintain this.
“FOR US, PERFORMANCE IS SOMETHING WE HAVE TO CONTINUE NOT ONLY TO PROMISE, BUT TO OVERACHIEVE”

He also has created more accessible road racers to rival everyday Ferraris, such as the Huracán STO (in red, above).
LUX: Lamborghinis come in all kinds of interesting colours. What’s your favourite?
SW: For the Huracán, my favourites are the dark matte colours.
LUX: What is Lamborghini doing outside designing cars?
SW: We have a licensing department, we are doing real estate, we have a licence with watches, we have partners like Lego, we have video games, we have boats, we’ve done NFTs.
Read more: Car collector king Fritz Burkard on his Pearl Collection
LUX: Is a Lamborghini a dream?
SW: Yes, usually it’s a dream purchase come true, maybe because you had posters on your wall as a child, or, for the new generation, gaming – appearance in games is important.
LUX: Lamborghinis still seem to appeal across generations and sexes. Why?
SW: The shape of the cars are so recognisable; they are comparable with fighter jets. And on social media our presence is so significant.
We take care of our customers, but it is equally important that everybody who sees a Lamborghini or who is in contact with a Lamborghini gives a thumbs-up. Nobody should be left behind.

Arnaud de Lummen is specialized in reactivating the cultural capital of luxury brands and carving out compelling creative revival platforms
Arnaud de Lummen is the founder and Managing Director of Luvanis, a leader in reviving dormant heritage brands, and a Partner at TLF Ventures, which invests in visionary entrepreneurs shaping the future of luxury tech. He speaks to LUX about the brand revivals, new names and luxury concepts attracting him now
Jacques Doucet by Invisible Collection
Invisible Collection sells beautiful furniture pieces and decorative objects from top interior designers, and also champions sustainable design by promoting local production and heritage with a made-to- order model. I will watch closely the upcoming collection honouring the French fashion designer and art collector Jacques Doucet, who died in 1929, which Invisible Collection will exclusively introduce and distribute.

The pieces of furniture the brand selects reflect the best work conceived by great artists and designers around the world today, all handpicked for their relevance and uniqueness
Au Départ
After a long dormancy, this historical Parisian trunk-maker, founded in 1834 and a favourite of French writer and pioneering aviator Antoine de Saint-Exupéry, will open its first new flagship store on rue du Faubourg Saint-Honoré, near Hermès, in the autumn of 2024. It promises to be the perfect point of departure.
Follow LUX on Instagram: @luxthemagazine

Designed out of the geometrical form of a parallelepiped inspired by the floors of the ruins of Pompeii, the Au Départ monogram was created. Also, to distinguish themselves from all the other trunk-makers
Vever
A sleeping-beauty jeweller founded in 1821, the recently revived house of Vever now uses only recycled gold and lab-grown diamonds. For me, its new Ginkgo three-flowers earring, which can also be worn as a single flower earring, perfectly embodies
the traditional values of artistic innovation, know-how and quality craftsmanship associated with this iconic French house.

It all began 200 years ago, when Pierre-Paul Vever founded the Maison in Metz and created his first jewel there
Maison J.U.S
Founded by three passionate peers who disrupted the fragrance industry by unveiling the formulas of their perfumes, Maison J.U.S provides a distinctive sensory experience through colourful, eco-friendly, 100 per cent French and, above all, highly creative perfumes. One fragrance that stands out to me for its unique notes, which include mandarin, cedar and ambergris, is Andaluiza.
Read more: The future of philanthropy, with UBS
The Director of London’s Design Museum, Tim Marlow is a celebrated figure in both design and art and an often outspoken authority on both. Samantha Welsh brings Marlow together with South Asian art flag bearer and philanthropist Durjoy Rahman, whose commercial business focusses on textile design and production, for an insightful and sometimes feisty exchange
LUX: What is the relationship between design and art?
Tim Marlow: Designers can make art, and artists can design, but art should be produced without responsibility for anything other than the motivation of the person creating it. Design is a response to something, about problem solving, involving critical design and speculative design, and seeks to find a solution functionally.
Durjoy Rahman: Yes, design and art are interrelated but art is self-responsive and inspirational and can happen consciously or subconsciously, whereas design is purpose-oriented. Of course much design involves art and a lot of artworks include design elements.
TM: Design has existed since humans had consciousness and needed to provide structures to survive, evolve and thrive. We also have this compulsion to express ourselves, to make sense of things, to express our consciousness. The notion of a designer as we understand it now in the West originates in the Industrial Revolution and before that there was no categorisation.

Tim Marlow explored the relationship between art and design in the 2024 exhibition Barbie at the Design Museum, London
LUX: So there are blurred boundaries?
TM: Leonardo Da Vinci was a scientist, an artist, a designer, a composite creative human being. Hussein Chalayan is talented fashion designer who makes sculpture, his fashion designs are informed by sculpture, and his sculpture is informed by the language of fashion that he has evolved. Art often reaches the language of boundary blurring, but I have encountered quite a lot of resistance to people from design or architecture moving in on that world. With architects, if you have gone through seven years of professional training and then somebody comes along from a completely different background to design the building you might baulk at them being called an architect but one has to stop being too insecure about these things. Some of the greatest twentieth century starchitects like Carlo Scarpa, Le Corbusier, Frank Lloyd Wright were not fully-qualified architects.
LUX: How can good design attract new art audiences?
TM: Creative input from different disciplines into other disciplines is something to celebrate. Rachel Whiteread once designed a daybed. Charles and Ray Eames explored the functionality of plywood to design furniture, a prosthetic leg support, and to make sculpture. How we categorize art or design is a national cultural obsession and we should kick it about a bit!
DR: I have seen a resentment among the artist community where a product designer can claim they are both designer and an artist but an artist cannot call himself a designer. The designer can call their product an installation, a sculpture, a movable artwork but a watercolorist cannot make something and call themselves a designer. When I saw the Eames’ first plywood chair I thought it was a sculpture! And Philiippe Starck is designer, an architect, and an artist.

Latest images from Durjoy Rahman’s 3/22 display space, featuring his collection of art and design
LUX: What can be an approach to collecting functional designed works?
TM: As Director of the Design Museum I salute the collecting of design but also love the fact that design is a growing area for collectors.
LUX: What about design involving an iterative technological function?
TM: There is no question that design is often iterative and it does evolve. It is not always a progression to greater efficacy but tech tends to move us in that direction. A chair produced two hundred years ago can be as comfortable as one that is produced now. However, devices to communicate between human has absolutely evolved over hundreds, if not thousands, even millions of miles. Our collections are displayed around three themes: designer, maker, user; and at the very end is the final piece, the wall. As a series of objects it resembles a diagram interlinking TVs, typewriters, calendars, phones, pens, calculators. Right in the middle is an iPhone, showing all of those functions of those designed objects have been distilled into this one object. But it’s not actually saying that this object is better! […] So design is evolutionary and iterative, whereas art is not like that.
DR: I was recently introduced by LUX to the largest collector of video art in the world right now, whose collection is based in Berlin and Frankfurt. Is technology influencing art or is art influencing technology? There, technology was inspired by art. […] At Venice Biennale, Durjoy Bangladesh Foundation sponsored an artist who created a work that involved photographing, scanning and reassembling tile by tile a heritage basilica reconfigured as an aluminium object.
LUX: How do you decide what design talent to mentor?
TM: For both, you look at the final degree shows, of course, and there are prizes and bursaries for emerging talent. When you see someone early on in their career who is doing interesting things the key is to try and just watch that talent and give it quiet support, not overburden it with exhibitions too early. It is nebulous, intuitive and sometimes self-evident but always about people who understand or give a sense of authenticity, that it is something that they have actually wrestled with and the work is the result of dealing with complexity rather than ease or facility.
DR: I am not a leader of an institution, or involved in programming, so I am not under pressure to identify the talent in the same way. I am a provider, an art collector. While we started our foundation, we had less pressure but our question is always to ask what has contemporary relevance.

Conservatory by Jamie Gatty Irving: a feature of the the Design Researchers in Residence Program, which supports young designers
TM: With western art, there are certain artists whose talent is self-evidently there and their reputations as major artists will not diminish. For example, Rembrandt and Caravaggio are just two we can name but the idea there is an innate talent that is always recognized is wrong. There are people who had no opportunity to exhibit, women, for example, and we now realize there is an extraordinary talent that was never showcased and we did not know about. Taste and talent change, they are not universal.
LUX: What is needed from the spaces in which projects happen? How can this work physically and metaphorically?
DR: Physically, it should be welcoming and inspiring environment that fosters creativity and collaboration metaphorically, a space where artists can express themselves freely. We had a photography exhibition by Magnum photographer Raghu Rai and converted a finance institute into an art space, with a video installation and a 3D context for photos taken during the Bangladeshi war of liberation in 1971 to offer a new generation a different perspective of the struggle and sacrifice. I especially enjoyed your Ai Wei Wei exhibition at the Design Museum last year, Tim, with the old Chinese columns installed to show the artist’s background.

An exploration of space in relationship to art design projects, from the 2023 Design Museum exhibition Ai Wei Wei: Making Sense
TM: Thank you, that show was interesting because we took out all the walls of the space to open it up completely. The best characteristic of space in which art design projects can happen is flexibility. Having historically loaded spaces where their history is evident can be a real joy for artists too. In the Royal Academy there are these beaux arts spaces with beautiful light and you could build on, play with, transform and subvert the history of those spaces but you take them as a given; whereas I think the idea of having flexible spaces where things can happen in different ways are really important. You need also to layer on interesting lighting, finishes, materials. Carpeting is an absolute killer if you are trying to show art or design. Think of a trade fair or art fair where the floors are carpeted as you walk around and how that gives a completely different feel for a kind of project.
LUX: What about curatorial autonomy, what is your message for Millennials and Gen Z philanthropists who want to see institutions that look like them and model their values?
TM: It is very difficult if you chase audiences too specifically. As an institution you have to program and you have to do it from a position of expertise. That is not being arrogant. At the RA and the Design Museum I have always worked with external experts in a subject.
We do not know everything about everything but we do know who the interesting people are to wrestle with and present it. I think if you start presenting things in interesting, incredible ways with authority and authenticity, you then have a chance to show audiences things that they did not know they would like. You also look at what is culturally resonant for people and think about attracting certain kinds of audience that wouldn’t necessarily come to the museum.
So, doing a Barbie show, will attract a very different audience to doing design and football which will attract a very different audience to Enzo Mari, who will attract a very different audience to Tim Burton just to give you the four shows that we have on. I always collaborated with living creative people and the best curators I work with are collaborators.
They can harness, empower, steer, let go and enable people make the kinds of exhibitions that can only be made in their lifetime. One of the roles of a contemporary Museum is to try and work creatively with people rather than curate living people as if they’re dead entities. But there are also ways of collaborating creatively with the dead! We did a Charlotte Perian exhibition, where Assemble, the Turner Prize-winning art, design and architecture collective, installed the exhibition made with extraordinary plants.

The importance of the marriage between art and design in Rahman’s curation
DR: That is interesting. One of DBF’s missions is to give recognition to artists who had none during their lifetime. A female artist, Novera Ahmed who died in 2014, is an example and we curated her work because she is the designer of our language movement Bhasha Andolan, leading our nation’s struggle to preserve Bangla and not have Urdu imposed upon us by Pakistan back in 1952.
Some of our new generation is forgetting about her contribution. Again, about the purpose behind curation, we collaborated on the Raghu Rai photography exhibition mentioned earlier with the Faculty of Fine Art, Dhaka University and, controversially, appointed a very young curator because he is next gen and had not witnessed the War of Liberation of 1971.
Our main objective was for a next gen curatorial lens, to bring into sharp focus the post-war geography of this subcontinent, to appeal directly to the next generation. My advisory team and I wanted to fuse this historical event with the current context and we knew a young curator could do a better job than a historian or an experienced curator of my generation. Next gen asks questions, has the potential to shape art philanthropy, and wants to create a more inclusive and equitable world.

Freya Spencer-Wood, Jamie Gatty Irving, April Barrett and Eliza Collin, as part of the 2023–2024 Design Researchers in Residence cohort
Find out more:
Markus Müller and Jean-Baptiste Jouffray on resilience and complacency in the green and blue economy

A sustainable blue economy is essential for the world’s future economic growth and environmental preservation
Markus Mueller, global head of ESG in the chief investment office at Deutsche Bank, has clear views on the transformation required to create a sustainable economic system. Meanwhile Jean-Baptiste Jouffray, of Stanford University and previously the Stockholm Resilience Centre, is a leading young thinker around the effects of our era on the oceans. LUX Editor-in-Chief Darius Sanai brings them together for a refreshing and thought-provoking conversation.
What happens when a leading economist with a strong understanding of science and a focus on the oceans, and a brilliant young ocean scientist with an interest in economics, get together? Fireworks, or at least one of the more interesting conversations to be had over Zoom.
I first introduced Markus, a good friend and at that point also a client of ours, and Jean-Baptiste, whose charm and perspective on the oceans and what needs to be done had always intrigued me, a year or so ago, and we decided a free-ranging chat about the economy, oceans, and the United Nations Sustainable Development Goals (SDGs) would be compelling for our readers. So we came together again, over Zoom, and it was as engaging as I had hoped.
Markus is a thought-leading economist and also a realist; Jean-Baptiste is a brilliant thinker on the oceans but also knows sustainability is indelibly linked to economic systems. Let the conversation begin.
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Darius Sanai: Let me start with the question of shifting baselines. As I understand it, that means that people of a certain age or coming into awareness at a certain time have a different experience of the world than those who remember things 20, 30 years prior, in a world that’s rapidly changing.
Specifically when it comes to the environment and nature, although that could also include politics, economics, and everything else. As a basic example, a child today could thinks 40 degree summers and green winters in the Alps are “normal”. How important is this? Is it a universal negative? And how do we address it?
Markus Mueller: I think shifting baselines is something which fortunately makes humans and societies resilient. Because they automatically, through the shifting of baselines, adapt to the new reality which they have not seen unfolding.

Deutsche Bank’s Markus Müller says that nature-based solutions are a critical tool in creating a sustainable economic system
DS: Does it also make them complacent?
MM: This is a risk. It makes them complacent at the same time. There is a little bit of ambiguity. So, on the one side, I think it’s an important ingredient for social and economic development in the end because it makes us resilient in regards to changing environmental constitution and impacts on us.
But being not aware of this change makes us too complacent in the sense that we might run into a risk that something will further limit our development.
DS: Jean-Baptiste, can I ask you a variation of the same question? Last week, I watched a repeat of a TV show made in 2010, a murder mystery. The police detectives are standing outside the scene of the crime in the British countryside in summer.
And what struck me was that this frame was full of insects. And right now, 2024, just 14 years later, you wouldn’t see these insects. That’s a shifting baseline because a child born in 2010 would have no idea. That has to be a worry?
Jean-Baptiste Jouffray: Thanks, Darius. I think Markus knows how to trigger a debate because by pointing out how a shifting baseline is making us more resilient, he’s already triggered me. From an academic perspective, the shifting baseline syndrome is really well documented – it’s a whole theory, to explain change’s in the natural environment. And I wouldn’t have started by saying it makes us more resilient.
I would have argued that it makes the loss of resilience. One of the challenges of the shifting baseline is that, as you just pointed out with your example of the loss of biodiversity and insects in the British countryside, as generations come through, they are no longer accustomed to what things used to be.
Read more: Javad Marandi on investing and philanthropy
A very typical example in the coastal environment is fisheries in Florida, where you have historical photos of the catches of competition that takes place every year, about who is able to catch the biggest fish. And it’s a striking legacy of photos because you go back 70 years ago and you see the size of the fish and the first prize is this gigantic fish.
And the fishermen holding the fish and smiling with it. And as the years go by, the first prize goes to smaller and smaller fish. And it is almost an iconic illustration of the shifting baseline. For the people who come into that competition for the first time, that’s their biggest fish and that’s what the ecosystem has. There is no memory of what it used to be.
MM: And this is what I meant! And this is exactly the point why are we in a more biological devastating situation yet are still acting. Because we do not know how it was, we just know it in memory. It’s a nice story. I’m doing now the same with the younger generations.
When I was young, I went into church in April, and it was still snowing. It’s now warm. But I worry because I recognize it. But the new generations who just hear this from me do not worry about the situation in general.
JBJ: And that’s why I would argue that it may lead to inaction.
MM: Exactly. And complacency. It is a slippery slope because it shrinks our possibilities. It limits the room, which is already limited through physics and physical limitations.
DS: Can I now ask with regard to the situation you both outlined, just relating that to the question of effective change on climate and the blue economy? The idea of shifting baselines means, that I think we agree, that people are less incentivized to act because they don’t see change because it happened before they remember. Yet the change has happened.
How important is that emotive aspect in creating meaningful action? Or in fact, is that an irrelevance? Because the economic system and the regulatory system, which are not shaped by emotion, but by capitalism, are set up in a way that cannot enable this change. So is it really something that we shouldn’t be worrying about?
Read more: The future of philanthropy: AVPN South Asia Summit, Mumbai
JBJ: I would argue that it matters a lot and that emotions matter a lot and that it has been one of the battles that ocean conservation has had to face, when it comes to places in the ocean so remote like the deep sea, for instance, which has had to fight that battle for public awareness and public emotions.
How can people relate to a place that is pitch dark, 6,000 meters below the water and that no one has ever seen except a handful of people? More people used to have walked on the moon than actually dived at the very bottom of the Mariana Trench. So that aspect of emotion has been something really important in the context of ocean conservation.

Jean-Baptiste Jouffray says that shifting baselines, where new generations do not have the same perception of what environmental “normality” is, are a real and present issue. Photograph by Pelle T Nilsson/SPA
MM: In terms of economics, put simply we don’t need more money in order to deal with the situation. We just need to make the money flowing in the sustainable and economically viable projects if we factor in all costs. But this is not what we are currently doing. Hence, I fear that we run into situations where suddenly something is not anymore possible. And then we change. So you see this with the energy situation in Europe.
DS: On that note, Markus and Jean-Baptiste, so it’s now nine years since the SDGs were adopted. It’s coming up to four years since the Dasgupta report (which outlined the need for a new economics of biodiversity, to create systemic change in the sustainable future). How would you rate progress?
MM: I think in general, the progress is there. But this progress in the biodiversity and the ocean world has also been piggybacked by the climate change discussion, which is more immediate to us as more and more have to admit that they feel it.
Something which was there, which we didn’t know that it was there, and which then disappears, we don’t miss. This is one problem. The other problem is that it’s so local that it’s maybe not relevant for us in other places.
My last point is that we do not have a systemic discussion. We still have a very separate discussion. And this leads to the following problem. For example around SDG 4, education. Someone said to me recently, why is the SDG 4 so under-invested?
And for me, it’s clear, because if you do not have a labour market in a country which is able to absorb highly skilled people. Why should you invest in education, from a return capital perspective? So we need to think about developing a system which enables us also to generate the returns we need for societal prosperity in the end. It is not just as simple that we say, we stop here and all will be good. We also need to find an answer to what will the people get out of it to feed their families, to pursue their daily life. And if I develop education without having a functioning labour market, I will have a brain drain in the best case. In the worst case, I will have no investments in education.
JBJ: I think Markus made some really interesting points. Starting with how can we care about something we didn’t know existed.
Well, that really brings us back to the shifting baseline syndrome. And it’s interesting because, in a sense, that is one of the issues, right? So I’m glad we finally came to terms with that.
MM: But again, this is a risk. But it’s interesting that we are still able to survive in situations where something is not anymore there, which has been there before, right?
JBJ: Absolutely. No, no. And I’m half teasing you, half being serious here. But one of the embodiments of the shifting baseline syndrome is precisely that lack of caring, which might hinder progress. That’s one aspect.
To answer your question, Darius, yes, there is progress. But what we’re seeing, first and foremost, is progress in the vision rather than the impact. So in other words, we are living in an era of ambitious collective vision, but limited collective impact.

Oceans are at systemic risk from climate change. Photograph by Isabella Fergusson
I think the vision is one thing, and it’s great. That’s where we’ve seen countries coming together. That’s where we’ve seen multiple stakeholders coming together. That’s why there’s an increasing number of multi-stakeholder collaboration and voluntary commitments.
All those are articulating progress in the vision of what one should do. But the impacts do not follow. And I think if we look at metrics, we’re nowhere close to where we should be given the urgency of the situation.
The financial sector is not doing, what it should do. The private sector is not doing, what it should do. It doesn’t have the incentives to do so. And the governments and the regulators certainly are not levelling the playing field and doing what they should do.
We’re now within six years of the 2030 agenda and we are not on track to achieve any of the SDGs. The Kunming Montreal Global Biodiversity Framework may be superseding the SDGs and giving us an outlook for a post-2030 agenda with more ambitious targets.
MM: I would agree. The other thing I wanted to add is that, compared for example to AI, the discussion about ESG is not liked. Sustainability is not liked. It’s seen as a paternalistic activity driven by regulators and governments.
Who wants to tell us how we should live, how economies should act? A regulatory approach for more sustainable development should be supportive, an approach which enables the economy, corporates, individuals to find solutions for their challenges… instead of telling them what they should not do.
Read more: Art collector Andrea Morante talks on artist Sassan Behnam-Bakhtiar
So these are two different sides of the same coin. To forbid something, but at the same time to enable something.
JBJ: I could argue that those two are not exclusive. And so I would tell Markus, maybe, you know, maybe regulators should enable while forbidding.
What I’m trying to get at here, and it’s something we have discussed in the context of the role of financiers in particular, is that I agree with Markus that there is a role for finance and financiers and financial institutions as enablers of sustainable futures and enablers of the blue economy.

The world’s oceans produce more than 2/3 of our oxygen and are essential for regulating our climate and biodiversity. Photograph by Isabella Fergusson
That brings us back to this dominant narrative in the blue economy of an ocean finance gap, right? Because, indeed, SDG 14 (about the oceans) is the least funded goal of all. So there is a gap in terms of ocean conservation.
There’s not enough investment going towards sustainable and equitable projects and into ocean conservation. In that sense, regulators, the public sector, the private sector and the financial institutions really have a role to play as enablers to unlock capital towards those projects.
DS: What needs to happen this year?
JBJ: Gosh, so many things. If I stick to the context of the ocean economy and the blue economy, one of the high-level processes that is ongoing is the ratification of the United Nations Agreement on Biodiversity beyond National Jurisdiction.
That’s often referred to as the High Seas Treaty or the BBNJ Treaty, which has been celebrated as a landmark of multilateralism. Countries have agreed on the treaty, which was a milestone, and now it needs 60 signatories to enter into force.
As of today, there are only four signatories. So if you ask me, by next year, which will also coincide with the 2025 UN Ocean Conference hosted by France and Costa Rica, then my hope would be that, this serves as a milestone for the treaty to enter into force. So what I’m hoping to see and what needs to happen is 56 countries between now and next summer to actually ratify the BBNJ Agreement.
DS: Thank you. And Markus?
MM: At COP 29 (in Baku in November) in a nutshell, collaboration, alignment and trust-building will be crucial ingredients to make progress on all of the aims. To deliver in the end a resilient and sustainable future. I think we have a lot on our plate and we need to work on it.
I think it’s a bad idea to put more on the list instead of working down the pile of things we already have on the list. I think this is a challenge of the COP that it’s not about adding on top all the time. It’s rather about getting the things done we already have on our list instead of putting new things on.

Switzerland: an effective place to do business, according to Javad Marandi
Javad Marandi is an international entrepreneur and philanthropist with investments in the UK and continental Europe. Here Marandi describes his work in Switzerland and how the nation retains investment appeal, and outlines his foundation’s philanthropic work in the UK
Javad Marandi is an eclectic international entrepreneur, based in London and Switzerland, with interests around the continent. Marandi focuses on hotels, commercial real estate, fast-growing retail companies, and blue chip companies in the manufacturing sector.
The Marandi Foundation, which he runs together with his wife Narmina, is a significant donor to one of the UK’s most prominent homelessness charities. A UK chartered accountant by training, Marandi is also known as a successful second-tier investor in fast-growing British fashion retailers and is the owner of Soho House group’s Soho Farmhouse hotel in Oxfordshire, England.
Follow LUX on Instagram: luxthemagazine

Entrepreneur and philanthropist Javad Marandi was born in Iran and is now based in Europe
Key fact bio: Javad Marandi
Born: January 1968, Tehran, Iran
Education: Electrical and Electronics Engineering and Chartered Accountant
Lives: London and Switzerland
Nationality: British
Married to: Narmina Marandi, nee Narmina Alizadeh, daughter of Ali Alizadeh, a prominent oncologist in Baku, Azerbaijan.
Children: 3
Investment strategy: Looking for growth sectors within the more mature stable markets of Western Europe in the small to medium sized industries.
LUX: Which sectors did you choose to invest in, in Switzerland?
Javad Marandi: I am a major investor in one of the country’s best-regarded manufacturing companies. I also co-own commercial warehouses.
LUX: What attracts you about Switzerland as a place to invest?
JM: The country is renowned for its highly qualified workforce, excellent education, apprenticeship and training schemes and high-quality infrastructure. Its location at the heart of Europe means it will always be a commercial crossroads, and the highly developed nature of its economy mitigates risk. All of this makes it an attractive environment for the investor.
LUX: How closely correlated is the growth of your investments with the Swiss economy?
JM: Annual GDP growth in the country since 2010 has been between 1 and 3 per cent, in line with my expectations. Growth has slowed a little in the last year, but Switzerland is a mature, low-risk market and there are plenty of opportunities to grow our investments there regardless of the macroeconomic situation. Having said that, the overall economic climate is very positive.
LUX: Has the slowdown in other European countries affected your Swiss businesses?
JM: The sectors we invest in are not highly exposed to economic developments in the rest of the EU. The construction manufacturing business is focused on the Swiss market. The commercial real estate is located in the north of the country on the transport infrastructure hub and yields are exactly as projected by the executives of the businesses.
LUX: How has your construction manufacturing business performed over the past five years?
JM: It has seen compound annual growth of over 5% in both our turnover and EBITDA. This is extremely satisfying performance given the backdrop of the appreciating Swiss currency and the Country’s GDP growth. There are plenty of opportunities to preserve and grow investments in the country.

Switzerland: an effective place to do business, according to Javad Marandi
LUX: Has the recent appreciation of the Swiss Franc affected your investments?
JM: The tourism sector has been affected, as have manufacturers that rely on exports. My investments have not been adversely affected. I think the independence of the Swiss Franc is a positive for the investment climate.
Read more: Zahida Fizza Kabir on why philanthropy needs programmes to achieve systemic change
LUX: Do you personally enjoy visiting the country?
JM: I have visited Switzerland frequently over the past 20 years both for leisure and business. My first job was a multinational company near Geneva. I am first and foremost, a family man and the children, my wife and I love the mountains and the skiing! The investment climate down on the plateau, where my investments are based, is a contrast to the chocolate box image of the high mountains. The Swiss are sophisticated, cosmopolitan people who have been trading with their immediate neighbouring countries for centuries. They are multilingual and very adept at dealing with investors from all over the world.
LUX: Do you have any further plans for investment in the country?
JM: We are continually assessing potential investments in Switzerland and all over Europe, to complement our existing portfolio. However we base our decisions an analysis of potential return, rather than focussing on any specific country.
Philanthropy in the UK
LUX: The Marandi Foundation, which you created together with your wife Narmina, has committed to donate £1m to Centrepoint, a UK charity focussed on youth homelessness.
JM: Youth homelessness is an increasingly urgent issue across the world. If young people are homeless, through no fault of their own, as well as the obvious misery and physical and mental risk, they lack access to education, training, and opportunity and risk being “lost lives”.
LUX: You have said you would like to focus on four strands at Centrepoint: education and training, the refugee bursary programme, the apprenticeship academy, and the development of an online platform.
JM: It is important to provide young people with the opportunity to gain accredited qualifications and provided with support to find and secure employment opportunities. Young people who are refugees often need language and legal support, help locating their families, as well as education and training so they have a real chance to live happy lives and make contributions to society.
The Centrepoint Apprenticeship Academy is being developed to support young people with a diverse number of vocational routes for them to explore. The app and web portal will connect educators and employers with young people seeking opportunities and help develop a joined-up system.
Javad Marandi sold his stake in the Swiss construction manufacturing business in early 2021

Veronica Colondam champions the field of social entrepreneurship in Indonesia with the establishment of YCAB Foundation in 1999
Veronica Colondam was the youngest ever recipient of the UN-Vienna Civil Society Award, a World Economic Forum Young Global Leader, and received accolades throughout her career including Globe Asia’s Most Powerful Women in Indonesia, Forbes’ one of 10 most inspiring women in Asia and one of Asia’s 48 Philanthropists, and one of UN’s Solution Makers; through YCAB Foundation she helms a social enterprise that aims to improve welfare through education and innovative financing, running programmes that have reached over 5 million underprivileged youth. She speaks with LUX Leaders & Philanthropists Editor, Samantha Welsh about creating a sustainable system that scales change.
LUX: How have your spiritual beliefs informed your leadership values?
Veronica Colondam: I established YCAB Foundation in 1999 when I was 26 years old. Yayasan Cinta Anak Bangsa Foundation (YCAB) means ‘Loving the Nation’s Children Foundation’) and reflected my love for all Indonesia’s children and my aspiration to nurture intelligent and innovative young minds. As a committed Christian, I believe we are called to be the Salt & Light of this world, to be a Good Samaritan, to love our neighbour and to help all those in need. My leadership values foster a culture that prioritises Integrity, Service, Empathy, Resilience, Vibrancy, and Excellence (iSERVE.)
LUX: Was there a catalytic ‘aha’ moment, when the scale of social injustice in Indonesia impelled you to set-up YCAB to drive change?
VC: For me it all started with education injustice. About three years after YCAB was founded, I realized that the school drop-out rate in Indonesia was very high. Millions of students did not complete their primary education. Further, the ASEAN Free Trade agreement 2010 put Indonesians at a competitive disadvantage as our schools did not offer teaching in tech and English. In response, we launched our first Rumah Belajar (Rumah = house, Belajar = learning to improve English and tech literacy. The ‘aha’ moment was when my 12-year-old daughter, Adelle took me as parent chaperone on her school community project and introduced me to the concept of microfinance. This catalysed our YCAB family intervention model.

YCAB Foundation is the founding and flagship organisation in the YCAB social enterprise group which bases its operations on a mutually reinforcing and financially sustainable social change model
LUX: What was the thinking behind that?
VC: We implement a family intervention model that empowers both mothers and children – ‘prosperous mothers smart kids’. We can transform low-income families and lift them sustainably out of poverty. We focus on the mothers because research shows the critical impact of a mother’s prosperity on the household. Economically-empowered earning mothers are in a better position to support their children’s education, reducing high school drop-out rates and lifting the family unit.
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LUX: Why is YCAB’s microfinance model sustainable?
VC: This comes down to the integration of financial support with educational advancement. We deploy capital to fund low-income women entrepreneurs ensuring their children’s education is a precondition for loan access. This dual focus on immediate financial aid and long-term educational goals fosters a cycle of empowerment. Additionally, YCAB’s transition into a self-reliant social enterprise, where profits from its ventures are reinvested into its mission, underpins its sustainability. The model’s success is evidenced by its recognition and supervision by the Indonesian Financial Services Authority, highlighting its impactful and sustainable approach to breaking the cycle of poverty and promoting community welfare

YCAB’s change model has one clear mission which is to improve welfare through education and innovative financing. YCAB aims to vitalize underprivileged youths to become self-reliant through economic empowerment and education, bringing them from mere subsistence to sustainable livelihood
LUX: Twenty five years on, how successful has YCAB been in mobilising resources throughout Asia?
VC: We mobilized more than $120M US to reach over five million low-income young people, together with hundreds of thousands of mothers. This is equivalent to a per capita increase from $2 to the threshold of an aspiring middle class at $8.
LUX: How did YCAB evolve from a not-for-profit to a social enterprise model?
VC: Honestly, I didn’t know anything about the concept of social enterprise back in 1999! In fact, the term “social enterprise” only began gaining recognition in Indonesia about 12-15 years ago. I initially founded YCAB with financial sustainability in mind and after the first year, I started-up a company as the first business unit of the foundation. Over time, we developed several business units to support the foundation’s mission and around 10 years’ later, after my INSEAD program, I realised we were operating under a social enterprise model.
LUX: Where does microfinance fit within social impact entrepreneurship?
VC: Microfinance operates as a business model and enables the poor to access capital. This embodies the essence of social entrepreneurship, where business and social impact are integrated into the model. We leverage our for-profit businesses to support the mission of YCAB, the foundation, so we operate our education program under the YCAB Foundation structure, and the economic empowerment program for mothers (or MFi) under YCAB Ventures, a company licensed by the Indonesian Securities and Exchange Commission (OJK) since 2015. Under the Ventures structure mandated by OJK, we engage in equity-like investments to support SMEs and have expanded into impact investment. This structure allows us to consolidate all our companies that support YCAB’s mission into a portfolio — from our original business units to new impact investments. The Ventures structure provides us with the flexibility to engage in financing (MFi), investments across all business units and new impact ventures, all while advancing our agenda of empowering families out of generational poverty towards a prosperous future.

YCAB believes in the power of education to improve welfare. To date, YCAB has brought impact five millions underprivileged youths and hundreds of thousands of low income families
LUX: YCAB’s partners rank among the world’s leading corporates; what is it about your approach to partnerships over 25 years that secures engagement at this level?
VC: We are commited not only to meet the needs of our beneficiaries but also to align closely with the objectives of our partners, some being the world’s leading corporations. One key aspect of our partnership strategy is our engagement with governments. Sustainable change requires collaboration across sectors, so partnering with governments allows us to leverage their resources, expertise, and influence to optimise our impact. Furthermore, our board members bring their expertise, networks, and insights to the table which enhances the value proposition for our partners, because partnerships are strategic, impactful, and mutually beneficial. Successful partnerships are built on a foundation of trust, collaboration and a shared commitment to driving positive change.
Read more: Zahida Fizza Kabir on why philanthropy needs programmes to achieve systemic change
LUX: Was there any time that you overcame a barrier that, in retrospect, catalysed a systemic solution to a particularly challenging social problem?
VC: The first standout catalytic moment was our shift in focus from preventing youth drug addiction to primary prevention through education and soft skill development, addressing the root causes of youth curiosity toward substance abuse. However, gaining access to schools, the focus of our target audience was a significant challenge. In 2002, in a pivotal moment for YCAB, I and our board member Professor Rofikoh Rockim met the former Minister of Education, Mr. Yahya Muhaimin. He granted us his influential letter of recommendation so we could access schools and campaign with authority. This shows the impact of personal connections, advocacy, and strategic partnerships that sparked transformative change and empowered communities throughout Indonesia.
The second catalytic moment was the covid pandemic. During lockdown, we could only help people who had basic literacy and smartphones to access e-support, including e-donations. We also used a WhatsApp-based chatbot. This revolutionised the financial literacy of mothers, the clients of our MFi program. The pandemic also opened the door to financing social goods using capital market products, such as mutual funds. To coincide with YCAB’s 25th Anniversary in August 2024, we will launch financial products that offer financial returns with social impact. This is gamechanging because with philanthropy in Indonesia, there is generally no tax deduction for donations aside from Islamic zakat giving which is regulated by a national zakat collection body. For non-religious non profits like YCAB, giving is not tax deductible so private corporate CSR donations are taken from EBITDA, contrary to public-listed companies.

YCAB is now exploring ways to implement the last link in its change model, that is, to create a sustainable system whereby students who graduate and become entrepreneurs or employed can pay it forward
LUX: What is impact exactly for a social impact entrepreneur and how can you measure it fully?
VC: At YCAB, we embed impact measurement into all our programs. With our microfinance initiative, for example, we conduct our “welfare survey” with our beneficiaries tracking our impact on their increased earnings, business expansion, and perhaps most significantly, the educational opportunities their children receive as a result of our interventions.
LUX: Finally, how do governments and financial institutions benefit by partnering with SIEs?
VC: We are not sitting behind our desks, we are out there in the heart of communities, listening, learning, and understanding their real needs. These grassroots connections mean our initiatives are genuine and address issues where they make impact, right where people live and breathe. We are always pushing boundaries, finding fresh ways to tackle age-old problems. When governments and financial institutions join forces with us, they are tapping into that spirit of innovation. When we innovate together, that vision becomes more than just a dream – it becomes our shared reality.

SAJIDA Foundation is a value-driven, non-government organisation. It embodies the principle of corporate philanthropy.
From a garage school start-up with 12 children educated for free with two meals a day, fast forward 30 years and SAJIDA’s annual budget is close to US$13 million with a microfinance portfolio of approximately US$300 million and seven independent portfolio companies. CEO Zahida Fizza Kabir speaks with LUX Leaders & Philanthropists Editor, Samantha Welsh, about relieving extreme poverty through systemic interventions in climate change resilience, women’s health and livelihood, mental health, and urban poverty.
LUX: How did SAJIDA come about?
Zahida Kabir: In 1972 my father was MD & Chairman of Pfizer Bangladesh, which in 1991 reincorporated as Renata. Renata is the fourth largest pharma company in Bangladesh. SAJIDA Foundation was the brainchild of my father, who was driven by compassion and a strong sense of duty towards the less fortunate. It started modestly in 1987 as a school for underprivileged children in my parents’ former garage.
In 1993, my father gave 51% of Renata’s shares to SAJIDA as a 25th wedding anniversary gift to my mother. I have been with SAJIDA since the start, shared my father’s vision, and helped it grow to the organisation you see today
LUX: How did you evolve your leadership role?
ZK: I have always believed in empowering women, particularly mothers; SAJIDA recognizes the pivotal role women play within the family, community, and broader social context. At SAJIDA, we advocate for the holistic empowerment of women within the context of their multifaceted roles and contributions. Bangladesh is still a country with about 32 million people living below the poverty line. Women in particular face significant barriers to recover in health and education. SAJIDA is committed to mitigating the gaps by focusing on women’s and mothers’ welfare.

The organisation, founded in 1993, aims to empower communities, catalyse entrepreneurship, build equity and establish enterprises for good with an overarching vision of ensuring health, happiness, and dignity for all.
LUX: What are SAJIDA’s standout impacts?
ZK: Thirty years on, we have representation in 36 districts impacting lives through our Development and Microfinance programmes. Microfinance Programme empowers over 700,000 participants, mostly women, to benefit from our USD 377 million portfolio.
This lifts more than 6 million individuals, or 1.5 million households, annually. At SAJIDA, we see all our work through a gender lens. How is our work benefiting women? Are we investing in the welfare of the mother?
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LUX: How are women’s rights reflected in SAJIDA’s governance?
ZK: SAJIDA is a family of over 6,000 employees, each contributing to drive meaningful change.We advocate strongly for our female employees at all levels when it comes to implementing safeguarding policies at in their workplace. We also advocate for female leadership at all levels.
Since founding, SAJIDA has been led by a woman. Women encounter disproportionate challenges across various domains, yet their invaluable contributions are often overlooked for short-term gains. At SAJIDA we understand that empowering women leads to exponential impact.
LUX: What are the main areas of SAJIDA’s work?

SAJIDA’s operations in Bangladesh have touched over 6 million individuals through its multi-sectoral development programmes which focus on poverty alleviation, community healthcare and climate change.
ZK: SAJIDA interventions are under two main umbrellas – healthcare (which includes Renata Ltd) and financial inclusion. Our development programmes blend both within our main themes: climate change, women’s health and livelihood, mental health and urban poverty. Our Climate Change Programme targets vulnerable communities, utilizing a Locally Led Adaptation approach.
Uttaran Programme focuses on women’s health and livelihood development striving to improve Reproductive, Maternal, Neonatal, Child, and Adolescent Health outcomes. We recognize the unique multiple challenges faced by the urban extreme poor with our SUDIN programme adopting a holistic approach encompassing economic, health, education, community mobilisation together with our Mental Health Program. Indeed, we are dedicated to advancing mental health care in Bangladesh and have one of the country’s largest multidisciplinary mental health care teams.
LUX: How is this work supported at grass roots level?
ZK: We support the health programs in a number of ways. We have a 80-bed hospital equipped with ICU, NICU and dialysis facilities; our Home & Community Care service for the elderly; Inner Circle Private bespoked suite of services for special needs and autistic children; and, most recently, Neuroscience & Psychiatric provides mental health care. My commitment is to prioritize solutions to social challenges over purely profit-driven ventures and we catalyse entrepreneurship to empower communities through our financial inclusion interventions. Our Microfinance Programme fosters economic empowerment. We have also established our Impact Investment Unit to offer investment opportunities to smaller ventures.
LUX: How do you teach women to value entrepreneurship?
ZK: SAJIDA’s Microfinance Programme prioritises women’s economic empowerment by providing collateral-free loans. Our interventions are also at point of inter-generational wealth transfer, as it is important to guide second-generation women and affluent women to make good decisions and use their resources effectively. To extend our entrepreneurial ecosystem, we collaborate with Orange Corners to launch initiatives to support innovative ideas provided the company has at least one female founder. We believe using tech is a driver to women’s effective entrepreneurship and innovation. Digitally-literate women entrepreneurs deliver 35% higher ROI compared to their male counterparts.
Read more: Leading MACAN, Indonesia’s first contemporary art museum
LUX: How is SAJIDA using tech to scale engagement with your programs?
ZK: Our goal is to be a fully-digitised organization so we have launched several mobile and web Apps to offer a range of functions and services to our beneficiaries, stakeholders and SAJIDA employees. Our Microfin360 FO collection App is a digital credit system that synchs all transaction history in real-time with a web application, allowing Field Officers to view essential daily reports such as due reports, unrealised collection reports, and loan settlements. We are developing a Digital Passbook ‘Agrani: Amar Pashbook’ to give our Microfinance Programme clients access to their financial information, facilitate communication, and offer essential services.
Our Field Force Management Platform (FFMP) is an App which automates outdoor workforces and facilitates easy monitoring of field employees in real-time with its instant notification feature. In 2022, we launched our Monitoring Module to streamline our Monitoring and Evaluation processes through a dashboard for our monitoring officers to access data, analyse, share and report on impacts from their laptops. We favour a programmatic approach over projects if we are to maximize lasting impact. And for this we need sustainable, long-term funding.

The foundation enables communities to have agency over their own development, be their own drivers for change and instill a vested interest in their own futures.
LUX: How can microfinance help communities, for example, to become climate resilient?
ZK: Bangladesh is the seventh most extreme disaster risk-prone country in the world. To build climate resilience we have to open up access to water and sanitation infrastructures. Microfinance can facilitate tailored loans and microloans for constructing rainwater harvesting systems, ensuring communities have access to clean water during the dry season, significantly improving community health and resilience. Customized financial products, including savings, credit, and insurance, which are tailored to the local context can be instrumental in supporting smallholder farmers in disaster-prone regions. Microfinance can facilitate investments in climate-resilient practices and the adoption of environment-friendly technologies by designing loans to support MSMEs to purchase environment-friendly technologies and agro-machineries. Weather-indexed insurance and bundle insurance for both crop and livestock can act as a shield against unprecedented climate events.
LUX: Where do you collaborate to scale climate resilience?
ZK: In areas where SAJIDA microfinance branches are not present, we collaborate with other Microfinance Institutions (MFIs) to reach a wider range of climate-vulnerable communities. By providing first-loss guarantees, or credit guarantees, SAJIDA facilitates the provision of zero-interest loans through partner MFIs. This strategy maximizes the impact of our resources, enabling us to extend the benefits of reduced-interest loans to a broader population, acting through intermediaries. It is important to take a collaborative approach with public and private agencies to enhance the effectiveness of microfinance interventions. Remote consultancy and weather advisory services can increase the community members’ capacity to implement resilient practices. Matched savings products where the community members can collectively save and receive matching funds from the programme and rotational savings products to facilitate savings and investment in resilient agricultural practices, can further empower these communities. The programme can also support the green skills enterprise within these communities, which are necessary for implementing and maintaining climate-resilient practices
LUX: What is the role for NGOs?

The foundation covers four thematic areas: catalysing entrepreneurship, fostering equity, community empowerment and enterprises for good.
ZK: As Bangladesh’s journey progressed, and the country graduated from an LDC to an LMIC, we, at SAJIDA also evolved our approaches accordingly. We transitioned from a service delivery mindset to a system-strengthening approach. This evolution involves enhancing existing public systems rather than operating separately. NGOs have a crucial role to play in shaping broader climate financing and sustainable development strategies at the macro level. NGOs also serve as incubators for innovation, testing, and refining models that can be scaled up and replicated across diverse contexts. However, they should engage with the public administration, private entities, and policy-making bodies from the outset so that real-world needs are aligned with broader development goals.
LUX: What is the approach to public private partnerships?
ZK: The start-up and social enterprise ecosystem is at a nascent stage in Bangladesh and many parts of Africa. To support ecosystem development, sector-specific incubation and accelerator programs need to be introduced and the deployment of blended patient capital will be critical. As mentioned, this is why SAJIDA is currently implementing the Orange Corners program, to provide heavy-touch mentorship to budding entrepreneurs to develop effective business models. SAJIDA also implements smart solutions in the areas of WASH, agriculture, and health to empower and uplift communities. I believe an empowered community will be attractive to the private sector and thus paves a pathway for mobilising additional capital.
LUX: Philanthropists talk about taking ‘baby steps’, how would you guide a philanthropist starting on their journey?
My father was a caring, compassionate and empathetic man. From a young age he was deeply troubled by the inequalities in the world around him. He wanted to solve a very complex problem, that of poverty. I believe that behind every desire to make a change is a passion to challenge and to stand up for the most neglected in society. We all have to believe that it is our responsibility to make a contribution to the betterment of our society. The size of the contribution does not matter – no amount is too small. Ask yourself this, what will be my legacy? What kind of a world do I want to see for the next generation? I urge everyone to take that leap. Take that small step to see what you can do.

Neera Nundy is Co-Founder of Dasra India
Dasra, or ‘enlightened giving’ in Sanskrit, was co-founded in 1999 by Neera Nundy and her husband Deval Sanghavi as a venture philanthropy fund in India to invest in early stage non-profit organisations working in SDG areas of gender equality, urban resilience and sanitation. In twenty-five years, Dasra has unlocked over $350 million US for 1500+ non-profits and impacted over 180 million people through its trusted ecosystem, one recent start-up GivingPi being India’s first Family Philanthropy Network.
LUX: You are a recipient of multiple awards from inter alia the Canadian Governor General, Forbes India, Forbes Philanthropy, Vogue India, and you partner with Harvard, Stanford, USAID. How did you embark on this journey as a change-maker?
NEERA NUNDY: In hindsight, while it feels like there was a clear strategy in fact the pathway was more zigzag than linear! Twenty-five years’ ago, when we started, I was very young, an analyst at Morgan Stanley who had just graduated in statistics, followed by business school at Harvard then UBS.
With all this access to privilege, not of wealth but I mean privilege of education and exposure to diverse experiences, I was always asking myself if there was something I could do that would make a difference in the world? Whilst I was born and raised in Canada but I felt a deep connection to India. My mother had founded a school for tribal children in India, I went back myself when I was ten to boarding school, so I had a sense of identity and belonging and I wanted to make a difference there.

Visit to partner Satya Special School in Muntrampattu, Puducherry advocating for the inclusion of children with special needs in education, employment, and society.
LUX: How did your background in finance influence your approach to unlocking capital for good?
NN: I really started out on this road with my husband. We met at Morgan Stanley as analysts in1999. If you think about financial services, there are so many different kinds of ways to move capital around and, to move philanthropic capital, you also need intermediaries. We are one of India’s few infrastructural bridge builders, helping organizations on the ground working with the most vulnerable, working with communities and growing their impact. We did not have funding at the start, so the real skill we had was helping organisations institutionalise. So from a management side, what the private sector takes for granted, we asked how could we enable organizations to strengthen themselves institutionally so that their impact could grow? Very quickly we realised that all of that costs money and you need flexible money so we decided to use some of our capabilities to raise money from families and corporates. At that time in India the CSR mandate had also emerged so our role evolved to connect philanthropy to organizations doing great work on the ground.
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LUX: How did Dasra evolve from a social impact bridge-builder to a leading non-profit collaborator impacting over 180 million lives?
NN: Over the first decade, it was honestly all about survival. We were a very small team trying to raise money and make ends meet. We started Giving Circles so that there would be some funding. We had families pool money and support non-profit organisations who are the pioneers now in their field like Educate Girls SNEHA, The Audacious Project, Magic Bus, ARMMAN and we had a good feeling that we had in some way contributed to this success. The next decade became about staying relevant, accelerating our impact rather than just raising money. So over the last 25 years, although we have influenced around $350 million USD and motivated our teams, we have always focused on impact. That is why we moved our work from 1-2-1 relationships to more platform-building, growing networks, holding ourselves more accountable on outcomes. That’s really when we launched our first alliance, Girl Alliance, a collaborative fund for adolescent girls, focusing on girls from 10 to 19 years old. Only fifteen years ago, you would meet someone in CSR asking if they wanted to fund adolescent girls and the men around the table would not get why this was important as for them it was over as the girls would soon be married. So it was for us to create a market. Some of what we have done in 25 years is to create markets for different issues, bringing them together, evolving platforms for a real array of organizations trying to support the unlocking of philanthropy but also supporting organizations on the ground. It may feel that Dasra does a bunch of different things but it is because the sector needs it.

Industree partners’ project, GreenKraft, Tamil Nadu, a virtually 100% women’s collective engaged in creating and selling handicrafts made from recycled banana bark.
LUX: Who is the audience, the target group?
NN: I’ve really tried to emphasize the part of our vision where a billion thrive with dignity and equity, that at the core of all we do must be in service of the most vulnerable, supporting them and investing in creating thriving communities. To do that you need to bring together and invest in NGO leaders, invest into funding and philanthropy and build that trust between the three of us.
So are we in service of the funder or in service of the NGO leader? Neither but we need both of them to be part of being in service of the community. To do that, we make the issues more visible, help them engage, show them the impacts on the ground. Ultimately though you need funding! So you are still in the most immediate sense catering to the needs of different funders and the needs of NGO leaders and bridging them.
In terms of hierarchy, though, I would say first, the community, then the NGOs, and then the funders. We are in a privileged position that we can take a stand with funders and say there is a right and wrong and we can support you in doing a better job by working with you.
LUX: You also work with leaders from the smaller NGOs and minorities, engaging with communities and collaborating bottom-up: how did that come about?
NN: That’s also been a journey for us over the last 25 years. When we started we were much more proximate when we had Giving Circles and were working with NGO leaders. These were all very small organizations then. Educate Girls was only in 50 schools and when we started working with them they became or established and now they are in thousands of villages and impacting around two million girls.
About 10 years ago we started working with various established organizations and the ecosystem grew because everyone was funding the same organizations and spotlighting them. Then we shifted on the back of Covid, with all those challenges within communities experiencing the pandemic, the way proximate leaders risked their lives to support communities and to support India, we felt strongly there was now a new role for us. We decided to go back to the grassroots, to some of the more proximate organizations and to continue to support the next generation of organisations and that is the $50 million USD Rebuild India Fund.

SEEDS partners training local communities in construction principles and practice to build robust safe homes, schools and infrastructure.
LUX: What do they want, the leaders of the next generation of organisations?
NN: They want to make what was invisible more visible, be engaged and be part of the nation building. India is only going to flourish if we move this group. We are a sort of nexus between what next gen and what they want to contribute to, showing them the effectiveness of listening to communities and working bottom-up to make change.
LUX: How important is an intersectional approach in bringing about successful outcomes?
NN: Around 15 years’ ago when we moved toward a platform-building model, we started our work around adolescent girls and there was real awakening in India with a new focus on outcomes. A girl needs an education, health, and employment and although funding is sectoral that does not mean you deliver ultimately for this girls’ empowerment via these separate lenses.
You need extensive health interventions to make other outcomes sustainable. Our ‘10 to 19’ anchored outcomes for a collaborative fund, so an education funder can come in, a health funder can come in because the kinds of outcomes we had were keeping girls past grade 10, delaying marriage, delaying first pregnancy, increasing their independence and employability. So multiple funders can come in because you are delivering on the outcomes.
We are supporting a particular State, or a number of different organizations and the measurement is providing a view on and links to these outcomes. So there is a role for us as an intermediary, or backbone collaborator, or systems orchestrator that can be enabling, to show where funding might take a certain shape for good, show the need in the community for these girls, and bridge the parties. That has been a lot of what we’ve been working towards and to make change you need that intersectionality.
LUX: Is that intersectional approach also appropriate with climate change and the disproportionate adverse impacts on women and children in the Global South?
NN: Climate is a tough one to get our country to engage with, especially if you move down this path to energy transition. We do not want to compromise economic growth. If you want to buy a washing-machine there are emancipatory benefits for a woman in saving her time from washing clothes. There is a role you need to play to shape the intersectionality. So climate and gender, climate and health, climate and livelihood, being able to link the impact of climate on these sectors. What we call intersectionality will actually unlock greater interest and potential for both funders and organizations to engage.
Read more: Hansjörg Wyss on his pioneering work in conservation
LUX: Is intersectionality offering new opportunities that change the model of family-giving in India?
NN: It has been evolving and I think it’s a newer category at least in India, where promoter-led giving ie business leaders are also family-owned businesses. Corporate giving is aligned with family-giving and this synergy is still evolving. Family philanthropy has deep history in India. Wealthy families have been part of our Independence movement, the cornerstone of our religious structures and organisations, and they have invested back into their communities through education, institutions, and hospitals.
Families, especially those with a family office structure, give to communities based on their personal values and their corporate governance. Rather than advising them to be more strategic, we recommend they continue to with their philanthropy, which some may say is traditional, but also explore with them what has been happening in their chosen field of philanthropy, so can they engage in these intersections for the most vulnerable? Again we are spotlighting needs. We now have 300 families in this Giving Pi giving network, 80 of them Indian families.
LUX: Who are the emerging philanthropy leaders among India’s next gen?
NN: Women really understand the intersectionalities and it is really exciting to see around 70-80% of the family offices are women-led. While they may not have created the wealth, they represent their families and are the decision-makers for where their families will direct and engage their philanthropy. That dynamic is shaping and forming a whole new way of giving. To be honest it is more collaborative.
There is a real appetite to want to build the community. These women want to engage with gender-focused philanthropy, with climate as an emerging issue, arts and cultural philanthropy which has always been there and is growing further, and with mental health. So these are the four themes we are seeing emerge in this community that is giving now around 200 million USD each year to India for India.

Vanavil (Rainbow) Trust, Tamil Nadu: Revathi Radhakrishnan, managing trustee, in conversation with mothers from Boom Boom Mattikarar and Narikuravar nomadic tribes, about their children’s education.
LUX: How important is trust to collaborative philanthropy?
NN: Trust has always been a cornerstone for anything we do, whether in business or philanthropy, in philanthropy even more so because you may be quite removed from the lived experience of what’s happening in these communities, or not know what it takes to make this kind of change.
You have to be patient, it takes longer to measure impact, and costs a lot. So there is a lot of complexity. Ultimately, delivering on the impact really rests on our trusting that we are all aligned with the intent of where we’re all trying to get to, the change we want to see, and it is dynamic so it needs flexibility.
All players have to come in with those values and sometimes that is missing in the hustle and the urgency. So coming to the table with that trust and willingness to be flexible on all sides is important.
LUX: Finally, what is the relationship between trust and finance?
NN: Trust and finance are closely linked to the extent that you can structure finance in a way that enables trust. So trust means you do not have expectations of each other or of the work, yet you can structure the finance and the philanthropy with that flexibility. It is not about just giving money.
Trust-based philanthropy has taken on this kind of mania that you can write a cheque without understanding where it was spent but you have to ask how it made the difference. Trust is about clear communications, expectations, measurement and requires financial structures like blended finance, alternative business models and transparency about the areas which need subsidisation.

MACAN, in Jakarta, is Indonesia’s global standard contemporary art museum
Fenessa Adikoesoemo and Venus Lau are at the helm of MACAN, Indonesia’s premier contemporary art institution, founded by Fenessa’s father art collector, Haryanto Adikoesoemo. They speak with LUX Leaders & Philanthropists Editor Samantha Welsh, about their mission to foster cultural engagement across the ten nations of Southeast Asia, to further enhance MACAN’s reputation, and to elevate the perception of Indonesian contemporary art to the rest of the world.
LUX: Fenessa, why was your father’s focus drawn to collecting contemporary art?
Fenessa Adikoesoemo: He started collecting in 1992 after he visited a collector friend’s house in Bali. He saw how art can transform a home and made it feel more alive, so he began exploring the idea of acquiring art for his own house. He started with a lot of impressionist art. Unfortunately, when the financial crisis hit in 1997, he had to sell his beloved art collection.
When he started collecting again in 2001, the prices of impressionist works had gone through the roof. That was when he was introduced to contemporary art, and he fell in love with it. He feels that contemporary art is more in touch with our current times—a reflection of the world we live in today, capturing the essence of modern issues, societal trends, and cultural shifts.
On a more personal level, art has had a profound impact on my father’s life. It has served as a source of inspiration, fostering his own creativity and providing a sense of calm amidst life’s challenges. Engaging with art has taught him to appreciate different perspectives and embrace the beauty of diversity. He strongly believes that by engaging with art in general, including contemporary art, we can better understand and navigate the complexities of our world.
LUX: How is MACAN rolling out art education to extend the country’s cultural ecosystem?
FA: When we established the museum in 2017, we knew that we wanted to share art and make it more accessible to the public. We also knew that we wanted to focus on art education, especially for the younger generation. Our programs are rolled out to leverage the transformative power of art. By engaging with art, we encourage critical thinking and reflection, nurturing a community that values creativity and embraces the richness of cultural diversity.
Museum MACAN’s art education initiatives are designed to cultivate a cultural ecosystem that encourages mutual respect, understanding, and appreciation. Through our programs, we aim to promote dialogue and introspection, creating a space where diverse perspectives are welcomed and celebrated.
With the help of technology, we have reached educators from all over the country, giving them the resources and tools to teach art to their students and ensuring our programs can be easily integrated into the national curriculum. At year end 2023, the museum team was working with 736 schools and 3,162 educators from 23 provinces across Indonesia, and our programs have been accessed by more than 272,000 children and students.

Fenessa Adikoesoemo is the chairwoman of the museum and Venus Lau is the director.
LUX: Please tell us how this integrates with the Children’s Art Space and why early years’ engagement with the arts is so important?
FA: Museum MACAN’s commitment to promoting dialogue, creativity, and diversity of thought extends to our youngest visitors through tailored programs and interactive experiences. These values are integrated into the Children’s Art Space. We create a nurturing environment where children are encouraged to express themselves freely and think creatively, interacting with art in a different way.
For example, for our upcoming exhibition, CARE by Patricia Piccinini, which will open in May, our education team has come up with ideas for the Children’s Art Space that reflect on Patricia Piccinini’s ideas about care as a natural instinct that transcends species. Incorporating role play and spatial exploration to explore different love languages and acts of kindness, the experience aims to encourage curiosity, kindness, responsibility and acceptance, with an emphasis on kinship and kindness as an important element of care that can be nurtured in every child.
Early exposure to art is essential because it lays the foundation for a lifetime appreciation of creativity and cultural understanding. Art serves as a tool for exploration and self-discovery, empowering children to develop their unique voices and accept different viewpoints and can help them cultivate essential skills such as critical thinking, problem-solving, and empathy. By engaging with diverse artistic expressions, children learn to appreciate the beauty of diversity and recognize the value of collaboration and cooperation.
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LUX: What is your wish for MACAN’s legacy for Indonesia?
FA: I hope Museum MACAN can serve as a timeless beacon of cultural enrichment and inspiration, leaving a profound and lasting impact for the next generations, inspiring them to embrace art and help build the country’s cultural vibrancy and identity for years to come. I envision a legacy where the museum becomes an integral part of Indonesian society and plays a pivotal role in shaping the country’s cultural landscape, where it serves as a hub for cultural exchange, innovation, and collaboration, contributing to the country’s artistic development and global recognition.
LUX: Venus, how does MACAN support the national cultural discourse and help to shape Indonesia’s relationship with the rest of the world?
FA: Venus Lau: Several key initiatives are at play. Museum MACAN provides public access to contemporary art, including artists never exhibited in the country. For example, we will open Care, the first major solo exhibition in Indonesia by Australian artist Patricia Piccinini this May. In addition, with a diverse range of exhibition programs by local and international artists, we are building a cultural dialogue between artists, providing perspectives for understanding contemporary art within Indonesia and positioning Indonesian artists within the global art scene.
Museum MACAN also contributes significantly to art education, the institution’s mission. Education is not a one-way track: we deliver art knowledge through the programs, and at the same time, we learn from our audience and collaborators, who share with us their precious points of view that allow us to rethink art’s role in societies outside the box of the art world.
The educational aspect is vital for nurturing talents and encouraging critical thinking. The museum also serves as a space for dialogues and discussions on contemporary art and broader cultural (and social-political) issues. We host talks, workshops, and events that unite artists, curators, scholars, and the public. These dialogues and exchanges of ideas are essential in fostering a deeper understanding of Indonesia’s cultural identity and its relationship with the global art world.
LUX: What is the vision for MACAN’s programming across exhibitions and cultural activations?
VL: We aim to showcase diverse contemporary art practices to reflect the richness of artistic expressions and cultural perspectives. This diversity (perhaps our Indonesian archipaelago of 17,000 islands may be a good metaphor) allows visitors to encounter a huge variety of artworks, from traditional to experimental, and local to global perspectives. The museum presents inclusivity and celebrates the diversity of voices within the art world by presenting such exhibitions. Additionally, cultural activations at Museum MACAN are designed to encourage dialogue and interaction, inviting visitors to engage with art in different ways or even dimensions; for example, along with our exhibition by Patricia Piccinini, we are presenting a multi-sensory project at our Children’s space (all age groups are welcome!) that adds multiple dimensions of sense to the context of the exhibition.

Exhibition of Agus Suwage “The Theater of Me”
LUX: How are contemporary artists in Southeast Asia exploring issues that concern our future generations?
FL: I think I may speak from my personal experience instead of for all the artists in the region (or any region), as every artistic practice has its own individual epistemological and affective cosmos. From the dialogues I have had with the SE Asian artists, issues including Asian diaspora, archipelagic thinking, spectralities and technologies, ecologies, and non-binary thinking are terms brought up pretty often. There are also a lot of discussions on how globalisation, urbanisation, colonisation, and decolonisation reshape the ideas of modernity and traditions. There are also practices of artists in the region exploring the concepts of non-Western futurism and technology (and its mythologies), which are themes rethinking the ideas of temporality and futures.
Read more: Magnus Renfrew on Singapore’s Art SG Fair
LUX: How will MACAN continue facilitating cross-cultural dialogues through contemporary art across Asia?
VL: Through targeted exhibition and education programs that initiate multi-disciplinary diversities, we encourage collaborations and foster cultural exchange. We are constantly initiating educational programs—organising workshops, talks, and digital programs to engage with our audience, locally and internationally. Through these efforts, we aim to actively contribute to a more form of connectivity and culturally enriched contemporary art landscape across Asia.

Agus Suwage is one of Indonesia’s leading artists whose practice emerged in the lead up to the tumultuous social and political changes in Indonesia in the mid-1990s
LUX: Finally, what influence does Indonesia have at the regional level in enhancing the cultural emancipation of the Global South?
VL: Speaking from our museum’s perspective, through our initiatives at Museum MACAN, we embrace archipelagic thinking and engage with diverse interests among the new generations. The museum’s approach reflects Indonesia’s rich cultural diversity, serving as a model for celebrating traditions and fostering creative expression.
We’ve learned the importance of inclusivity and dialogue from the museum’s audience. By showcasing diverse contemporary art and facilitating cross-cultural conversations, the Museum could inspire similar regional initiatives. This approach empowers the Global South to assert its cultural narratives and perspectives on the global stage, contributing to a more equitable and enriched cultural landscape.
In the heart of the countryside of Provence lies Terre Blanche, a luxury resort with two renowned golf courses and an oasis for growth biodiversity. Now celebrating its 20th anniversary, Darius Sanai speaks with the Vice-President of Supervisory Board, François Vaugoude, on how on how the resort has been a sustainability pioneer since the early 1990’s, educating its guests and making instrumental environment change in the region.
LUX: How did Terre Blanche come about?
François Vangoude: Between 1978 and 1980, there was a desire to develop the site on which Terre Blanche now sits. At the time, Golf was more of a pretext for town planning and therefore there weren’t all the provisions. There was no internet, there were no regulations on water, there were no impact studies and raising awareness about ecology was not a priority like it has become today. The site therefore benefited from considerable building rights, and with the construction of the golf course there was more than 90,000 square meters of surface area to be built.
When the authorities later realised that the surveys and impact studies had not been carried out, the project came to a complete halt. Dietmar Hopp, a German business and golf enthusiast, had built a golf course in Germany and proposed creating something that brings sports, nature and development together, rather than creating a city within a city. The authorities gave the go-ahead, and we opened the grounds in June 2000.

Le Chateau Golf course
LUX: Was there a sustainability strategy at the time?
FV: Yes, Immediately, I’ve been passionate about sustainability for years, being someone from the countryside and from the sea. I’m also an architect so urban development has always been a passion of mine as well. From the outset, our philosophy was to think about how we could do something sustainable because our objective was to operate long-term. Since 2000, I’ve been involved in the design of our various projects, as I’ve overseen the whole program since its conception and now its management.
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Our guiding principle on the development of Terre Blanche is that all infrastructures that are useless above ground are buried underground. All the infrastructure needed to manage and distribute water is underground. It maintains the permeability of the soil and it’s better for the quality of the resort as a whole because having a view of a forest or green spaces is much better than having a view of a car park, for example. The car park did cost a little more but at the end of the day, the cars are sheltered, there’s more security, and we don’t have to resurface every ten years using petroleum-based asphalt.
The design of our driving range follows the same principle. The Albatros Golf Performance Center is a semi-underground driving range. As a result, you play out of the summer sun, and you’re sheltered from the rain in winter.
LUX: Is what you do, in terms of your sustainability strategy, important to your clients?
FV: Admittedly, in the years 2000-2010, what we were doing was very good but there wasn’t the heightened sensitivity we have today around climate change and the environment. People are now beginning to understand that biodiversity and climate are about the survival of future generations. Everyone now understands and wants to preserve but the term ‘preservation’ doesn’t work for me.
I think ‘to preserve’ is a negative idea as it just means to protect what exists. I think that today we need to take a much more proactive approach and we need to be contributors to the development of biodiversity. That’s what we do. We now have the participation of our customers.

The Infinity Pool at the Terre Blanche resort
I’m not going to say what country these people come from, but there are people who can’t stand to see an ant or mayflies. So, we get our customers involved and we organise events to show them what we do, especially as golf today is all the rage.
Golf is a big consumer of water, but we don’t use drinking water, we use natural water. The natural cycle is respected, which means that since 2000 we have been pumping water from the Saint-Cassien lake, just five kilometres from our property.
We have financed networks and pumping stations so as not to use drinking water. We’ve had a policy from the outset of asking ourselves what Terre Blanche will be like in ten, fifteen, twenty and even thirty years’ time.
LUX: Is it important for you to do a bit of customer education, or is it more something that exists and if customers are interested, they can ask?
FV: It’s something that needs to be understood and accepted. For example, a golfer wants to find his ball on the course. We only mow once a year, at a very specific time, with a cutting height to avoid destroying everything on the ground. The golfer’s first reaction is to say, “Well wait a minute, you’re saving on maintenance and I’m losing more of my balls.” Then we explain to them why we’re doing this. We’re preserving the nesting period of birds on the ground, invertebrates, insects, and honey plants. Then they say, “Ah yes, you’re right” and they accept that we need to implement these kinds of provisions, and they become supporters.
Another example is unfortunately, we have quite a high mortality rate of trees that are not from the region and that have been brought in and can no longer withstand the rising temperatures and lack of water.
So, when the tree dies, we leave them in place and let them rot. The first reactions I received were, “You leave them there because you don’t have time to pick them up.” We then explain that if you leave a log in a given place, six months later you’ll have a profusion of animals. To motivate them too, we’ve set up an application, that’s also managed by the naturalist organisation on site, in which people can take a photo of an unknown plant or insect and upload it onto our application.
The organism is automatically geolocated on the network and it’s passed on to our naturalist society. At the end of the year, we have a census of everything discovered on Terre Blanche and whoever has made the most observations, with the most interesting organisms, wins a prize. This motivates people to take part. It’s not just on golf courses and in the forest, but under a stone near the Terre Blanche resort.
LUX: Is there a focus on art in the hotel too and do you link art and biodiversity?
FV: There is an art collection at the hotel, but it is not something we shout about. It’s known through word of mouth. The collection is for our guests to enjoy. We have a press book about the works of art that are on display, which is available upon request. Guests can follow a route to see the artworks around the property if they want to. As the works are scattered throughout nature, we naturally create this intersection between nature, biodiversity, and art. When I tell people that we have over 300 works of art and they ask where they are, I tell them to open their eyes. That’s what biodiversity is all about as well. It’s about taking an interest.
LUX: Are there any other plans you have for biodiversity?
FV: We have a huge number of developments on the resort. We’re creating an atlas on biodiversity to monitor the species, fauna and flora that exist on Terre Blanche. We did a first census in 2018, and another in 2020 and 2023 to see what changes there have been in relation to all the measures we’ve implemented on Terre Blanche.
I went to see the Mayor of Tourrettes and asked him why we weren’t doing this at a commune level. It makes sense to do it on a much larger scale. The hope is to demonstrate to them that Terre Blanche has become a zoological wildlife park and not just a resort for the wealthy. It’s about showing we are well ahead of the game, and that they too can contribute to the preservation and expansion of biodiversity.
LUX: Do you organise biodiversity events?
FV: Absolutely. We organize events and golf tournaments focusing on biodiversity, with workshops for people to ask questions and help them understand. We’ve put up information panels all over the resort to educate people.
These aren’t the kind of information panels you buy in the shops, but ones we’ve put together explaining how the watering system works, how the lakes work, what’s in front of them etc. It helps to open people’s minds.
We explain why we’ve installed bat shelters and nesting boxes. Instead of watching TV and looking at a tablet, we buy nesting boxes in kit forms for the kids to build their own nesting boxes, like Lego, and they install them themselves afterwards. Once you’ve captured the children’s’ attention, the parents are right behind and they follow.
Find out more: terre-blanche.com
Terre Blanche Hotel Spa Golf Resort is celebrating its 20th Anniversary, marked with a series of activities and experiences that highlight the resorts commitment to eco-responsibility. The resort is now open for the season.

Iwan Lukminto at the Tumurun Museum in indonesia
Iwan Kurniawan Lukminto is VP of Sri-Tex, one of Indonesia’s original and fastest-growing textile manufacturers, which supplies product to garment factories across the world, manufactures uniforms for 33 nations’ armed forces, workwear for global corporates, and merchandise for a significant number of global fashion multiples. Lukminto speaks with LUX Leaders and Philanthropists Editor, Samantha Welsh, about art philanthropy and national identity in a post-colonial world.
LUX: You are a much-awarded textile entrepreneur, what do good governance and philanthropy share in common?
Iwan Kurniawan Lukminto: Well, the basics of any good organization, whether it is focused on society where philanthropy is key or on corporate shareholders where good governance is required, both need to promote accountability, transparency, and adhere to ethical conduct. Both aim to have positive impacts. At the end of the day, the basics are the same; the difference lies in the contexts and settings where they are focused.
LUX: What is it about art philanthropy that appealed, as opposed to other ways of giving back to communities?
IKL: Art has always been my passion. In art philanthropy, we focus on the arts, starting with Indonesia’s art scene, which I feel is still lacking support from both the government and the private sector, despite its good potential and quality. Indonesia, with its unique historical background and multicultural diversity, has much to offer, yet it remains under the radar of the international art scene. Thus, I aim to preserve and promote it, hence the birth of the Tumurun Museum.
Art philanthropy interests me particularly because it is enriched with human experience. It tells stories about the past, the present, and the vision of the future in creative, thought-provoking ways. In art, we catalyze the essence of knowledge, looking beyond science, mathematics, politics, etc., and translating it in the most aesthetic way. For example, consider how Alicia Kwade talks about mass and physics by placing a globe on a plastic chair.
In short, art intrigues and excites me, making me see outside and beyond the box. Thus, I want more people to have the same experiences.
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LUX: What was the founding vision for Tumurun Museum?
IKL: Tumurun aspires to be a flag bearer for Modern and Contemporary Indonesian art while remaining inclusive and receptive to global artists who dialogue, engage, and enrich its core collection.
LUX: How are audiences responding to its outreach programs?
IKL: The city of Solo is one of the art centers in Indonesia, focusing on performance art, while Yogjakarta city (around 100km away) is another art center in Central Java. The absence of an art museum in the region enhances our visibility and perception among our audience.

Iwan Lukminto founded the Tumurun Museum, Surakarta, in 2018 to house the extensive collection of modern and contemporary art amassed by the Lukminto family.
LUX: What was the art landscape when the so-called East Indies was a colony of the Dutch?
IKL: There are broadly two categories of audiences: the art community and those outside of the community. For those from the community, it is again subdivided into a few groupings: for those who are from the home community, such efforts are very much appreciated as curated narrations are not common in the scene, and any such effort would spark conversations for new findings and alternative perspectives, which is always positive. For those from the outside, outreach programs allow them a chance to come close to art that is not part of their daily life. Their appreciation might not be within the art historical context, but the joy and, more importantly, the curiosity of looking at something new, something beautiful, or even something strange are real.
LUX: How are artists developing new narratives from exotic ‘Utopia’?
IKL: During the 18th to 19th century, these Western artists were amazed by Indonesia’s tropical land and began recording all they saw and experienced with drawings and paintings. Then, Indonesian artists were directly taught by Western artists on how to draw and paint, strictly following the rules of Dutch School teaching with Romanticism style of portraiture or landscapes. This teaching persisted for generations until the 1930s, when the revolutionary era emerged, and artists began to oppose this approach to art-making.
Indonesia is not solely about beautiful landscapes and pretty people; we also face social issues such as poverty, discrimination, and genocide. Therefore, this group of artists shifted to freeform expression and discovered the true “Indonesian” identity in their paintings.
LUX: Is this shaping a new identity for the nation?
IKL: Indonesian modernist artists began to embrace nationalist “characters and elements” in their works, which was a direct critique of the colonial painters who, according to the modernists, were not depicting the real Indonesia. I don’t believe any art movement alone can shape a new identity for a nation. However, art always reflects the spirit of the time. After the WWII, with pro-independence movements rising all over Southeast Asia, the art of that era also reflected a desire for independence, respect for indigenous cultures and art, and the aspiration to be authentic Indonesians. This sentiment is not only evident in visual art but also in literature, music, films, and other forms of expression.
Read more: Hansjörg Wyss on his pioneering work in conservation
LUX: Can this benefit Indonesia’s international relations?
IKL: Yes. For centuries, art has been a tool for international relationships. Art speaks a language so gentle that many willingly listen, yet so powerful that it can incite nations to rebel. Regarding Indonesian art, it initially served as a promotional tool where the Dutch showcased the beautiful landscapes and cultures of Western Indonesia.
If this is referring to Tumurun, then I believe that as a private museum whose core collection aims to showcase a narrative of modern and contemporary Indonesian art within a local/Asian context and aspires to expand the dialogue to a global context, it would always be useful for the purpose of education, dialogue, and exchange. This contributes to a greater understanding and appreciation, which are the foundations of all foreign relations, between countries and, more importantly, between cultures.
LUX: What do you hope your legacy will be?
IKL: Tumurun originates from the Javanese phrase ‘turun temurun,’ which literally translates as “passing on from generation to generation,” standing at the heart of the founding principle of the museum. Committed to education, Tumurun collects, preserves, and interprets modern and contemporary art, and explores ideas across cultures and regions through curatorial and outreach initiatives. We hope that by standing proudly with our vision and mission, the collection could inspire more generations to come.
Philanthropist Hansjörg Wyss and the Wyss Foundation are committed to accelerating the pace and scale of conservation, supporting innovative academic research, and finding long-term solutions to climate change and biodiversity loss.
Since its establishment in 1998, the Wyss Foundation has led the movement to conserve at-risk ecosystems for future generations to enjoy. Leaders & Philanthropists Editor, Samantha Welsh, speaks with the Wyss Foundation to understand how the Foundation and its partners have helped local and indigenous communities, national governments, land trusts, and non-profit partners permanently protect more than 100M acres of land and more than 3M sq km of ocean, an area larger than the landmass of India. Mr. Wyss and the Foundation also support innovative climate and sustainability research through the Wyss Institute for Biologically Inspired Engineering at Harvard University and the Wyss Academy for Nature at the University of Bern.

Hansjörg Wyss meets with staff from The Nature Conservancy, one of the primary organizations executing on his $1.5 billion pledge to protect the planet
LUX: Could you share the story behind the creation of your organisation and what motivated you to focus on conservation?
Wyss Foundation: When Hansjörg Wyss first came to the United States as a student in 1958, his weekends hiking and climbing in the Rocky Mountains sparked a lifelong love for the open landscapes of the American West. What inspired Mr. Wyss the most was how our National Parks and public lands – unlike many protected areas abroad – are a public good. More than 300 million people visit our National Parks each year, and the Wyss Foundation is committed to ensuring future generations will be able to do the same on public lands around the world.

Ensuring future generations can enjoy the open landscapes of the American West was core to Hansjörg Wyss establishing the Wyss Foundation
LUX: What was behind your decision to scale up support for organisations working to curb global biodiversity loss?
WF: Climate change and biodiversity loss are the defining problems of the coming decades. As the impact of climate change becomes more apparent by the day, we have seen mounting evidence that the loss of biodiversity presents an existential threat to human prosperity and security. A significant majority of the planet’s surface has been severely altered by humans, and without a course correction, one million species are facing the threat of extinction – many within decades. Seeing the urgency of the moment, our founder committed $1 billion USD to launch the Wyss Campaign for Nature, jumpstarting the movement to conserve 30% of the earth’s surface in a natural state by 2030.
LUX: How did the Wyss Campaign for Nature catalyze collaboration?
WF: Getting conservation done requires close collaboration with local communities, Indigenous Peoples, all levels of government, private industry, and philanthropy. After Mr. Wyss pledged $1 billion to the 30×30 target, numerous other private donors, nonprofit organizations, and governments have joined our efforts. In 2021, we were also proud to increase our commitment to 30×30 through the Protecting Our Planet Challenge, partnering with other funders to pledge $5 billion to protect the planet by 2030 – the largest-ever gift for conservation.
LUX: How did this motivate public and governments’ engagement?
WF: Following years of hard-fought negotiations, nations ratified a plan to protect the planet’s biodiversity at the 15th Conference of the Parties to the UN Convention on Biological Diversity (COP15). The plan calls for wealthier nations to mobilize $30 billion annually to help conserve 30% of the world’s surface by the year 2030. Crucially, the agreement also recognizes and protects the rights of Indigenous Peoples and local communities, enabling sustainable management by the rightful owners of the land. As Mr. Wyss said at the time, ‘This is a historic achievement, which will protect wildlife and wild places and ensure our children, and their children, have every opportunity to live prosperous, healthy, and wondrous lives.’

Working with organizations like Oceana, the Wyss Foundation is investing in rebuilding marine biodiversity and restoring fisheries
LUX: How does Wyss Foundation partner with others to accelerate impacts globally?
WF: Partnering with land trusts, local and indigenous communities, nonprofits, and governments has been central to our efforts to accelerate the pace of conservation. Leveraging the expertise of our grantees like The Nature Conservancy, we’ve been able to establish long-term partnerships and speed up the land conservation process.

The Wyss Foundation provided funding to expand the Aconquija National Park, protecting a critically important mountain chain in north central Argentina
For instance, in Australia’s Eastern Outback, we helped to purchase and permanently protect more than 400,000 acres of megadiverse wildlands. In Belize, we purchased a 236,000-acre plot, in the Selva Maya tropical forest, home to hundreds of animal species and endangered wildlife like jaguars and black howler monkeys. We’ve also invested in innovative conservation financing programs including the Caribbean Blue Bonds Project, working to help Caribbean nations restructure their sovereign debt to finance the conservation of at least 30% of their marine territory.
LUX: What has The Wyss Institute achieved to date?
WF: The Wyss Institute isn’t a traditional research center. Instead, it is focused on creating new technologies and applications to benefit human health and the environment through the formation of startups and corporate partnerships. Over the past 15 years, it has generated more than 4,000 patent flings, more than 130 licensing agreements, and 58 startups.
One particular area of focus is adapting building materials and technologies to mitigate climate change. As global temperatures rise and pose a threat to human health, developing climate-friendly air conditioning is more important than ever. Wyss Institute researchers are working to develop a low-energy, pollutant-free AC system called cSNAP, based on evaporative cooling that uses up to 75% less energy than traditional vapor-compression systems.
LUX: How will your Foundation continue to advocate for science-based resource management and protect people and planet?
WF: We are proud to see the progress toward conserving 30% of the planet’s surface by 2030, but there’s much more to be done. For the first time, nations around the world are committed to a science-based biodiversity goal.

The Wyss Foundation supported an expansion of the Hawai’i Volcanoes National Park, a crucial habitat for endangered Hawaiian hawksbill turtle. Image courtesy of the National Parks Service
Now, we need to redouble our collaborative efforts and ensure that nations, philanthropists, and local communities are pulling together to execute on our promise.

Alan Lau and Durjoy Rahman. Photomontage by Isabel Phillips
Alan Lau is Vice Chairman of M+ Museum, the era-defining new institution in Hong Kong’s West Kowloon district. Here he speaks with philanthropist and collector Durjoy Rahman about why private individuals need to support artists and art activations, and how Asia is moving to control its own narratives in the cultural world. Moderated by LUX Leaders & Philanthropists Editor, Samantha Welsh
LUX: Why is private philanthropy and engagement important in bringing art to a broader audience in general and particularly in Asia?
Alan Lau: Private philanthropy and patronage are critical because governments rarely cover arts funding entirely. The percentage contribution from UK public sources is higher than in the US but patrons are needed not just for the money they bring in but for their networks, resources and connections that enable museums to develop.
One particularly interesting phenomenon is China where there are over a thousand private museums established by collectors. Many are located in Beijing, Shanghai and the largest cities, but a lot of them are set-up in corporate headquarters or the collector’s hometown, bringing art to a community that may not have had access to art before.

Alan Lau within the exhibition, ‘Yayoi Kusama: 1945 to Now’
Durjoy Rahman: Conventionally art philanthropy was the preserve of a small proportion of society. Patronage was offered by this tiny minority for centuries until now, in the 21st century. This is a new era for patronage. For our foundation, patronage involves strategic social investment into creativity and innovation for the wider public benefit. It takes account of our collective history, original cultures, and future directions and fosters the development of a more equitable, sustainable society.

‘Archers’ (2021), by Matthew Krishanu, from the Durjoy Bangladesh Foundation Collection
I am a business owner but I still felt that the economic landscape of GDP and foreign investment are not the only way to measure the development of a society. Art and culture help define who we are and where we came from, give rein to our imagination and support social justice.
LUX: Why is that particularly important in Asia?
AL: The benefit of not having a long history of arts philanthropy is that people experiment with different models. When wealth creation happens in this part of the world, it comes with the tradition of giving back and that is where the phenomenon of museums founded locally back in the hometown came from. The idea has propagated only over the past decade really.
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LUX: How has patronage and philanthropic support for institutions changed? And how should it change?
AL: It has always been the private patrons who have funded programs and supported curatorial roles, put their names on buildings and so on. There has been innovation in the institutional space about 20 years ago, starting from TATE Modern setting-up International patron groups in North America, Asia, MENA and growing to over ten committees. The Guggenheim and Pompidou have something similar. These patron groups bring people from different regions to support programming, curatorial research and exhibitions. So these are not municipal museums but institutions that serve a global audience and have a global perspective. The global patrons help attract resources into specific acquisitions and research. This is relatively new for museums. With corporate sponsorship too there is a lot of change.
DR: With patronage, we need also to open a conversation about overcoming cultural barriers. South Asia has a long history of art and culture but also long history of being colonised. So our arts and cultural heritage have not been projected properly. When global art movements started, the major arts and cultural institutions were set up in Europe. This meant that our legacy was not represented or discussed. The arts’ press, academics, art writers, also all were European, so there was no discussion or projection of our art heritage. We were left behind.
So with art philanthropy, what has changed over the past decade, has been led by major biennial art fairs and significant curatorial institutions, particularly in China, in Hong Kong like M+, India, Dubai and Saudi Arabia where I was recently in AlUla and Riyadh. We are all reassessing our lost identity, which was always there but not at the forefront simply because we did not own our story or have the press and art critics onside. You can have magnificent works but it is not enough if no one shares it with the wider audience.

‘Fishermen at rest’ (2012), by Rafiqun Nabi, from the Durjoy Bangladesh Foundation Collection
LUX: How does Asia overcome cultural barriers to art in terms of its creation and appreciation, as it’s still not considered a ‘real job’ in many quarters?
AL: There is a deep history of art in Asia but it is interesting you ask why art is not considered a real job here. Once you say ‘job’ that says there is a market and assumes a market for local art. That is a very interesting topic for Asian artists right now and comes down to cultural confidence. We see that in Korea where Koreans collectors like to buy Korean art. Hong Kong collectors have begun to collect Hong Kong artists in the last couple of years, and the Japanese are famous for not collecting Japanese art. The Chinese collected a lot of Chinese art around the Olympics and now they’re back to collecting western art.
It really comes down to cultural confidence, to what they think is good, so it is very easy to gravitate toward the Anglo-Saxon and Western art world. It’s difficult, but it’s the gold standard for whatever is best at the time, from Picasso or most recently to George Condo or Jeff Koons. Locals need to learn to develop that cultural confidence to buy local and to support local art for culture to flourish.

From the M+ exhibition, ‘Yayoi Kusama: 1945 to Now’
DR: When we talk about art markets, I agree with what you say, Alan. In South Korea, the Koreans are buying the Korean artists who are represented by the western galleries. So the locals are going to the western galleries originally from US and Europe, who are exhibiting at fairs in Korea, effectively buying their local artists via those western intermediaries.
In Bangladesh, as an example, we are a population of 180 million. If the 1% or .5% started buying art, there would be no supply in the market! So why is .5% of an entire nation not interested in buying art? It is because creative people, not only the artists but curators, gallerists, collectors are not creating the momentum to promote investment in art. And there is a problem with status and perception. In Bangladesh there is an appetite and a market for luxury brands but not for art. The wider audience does not aspire to buy local art.
In the western world, particularly where I have seen in France, Germany, Netherlands, Switzerland, and Canada where I lived for a long time, creatives are supported with subsidised housing or studio space so they can afford to produce art. That just doesn’t exist in a country in like Bangladesh. Artists graduate from an important school but change their profession for a better life.
I was preparing a lecture for my HK session for Sotheby’s Institute and commented that In Bangladesh we buy a lot of western art. Why are we buying so much western art and supporting western artists? Forget about aspiration, many of those artists are time-tested investments and our local artists are not. George Condo or Ai Wei Wei will be keeping value for decades. I want to and do support local artists but it’s a bigger picture.
LUX: How does Asia become a leader in art rather than participating in the so-called western gaze?
AL: No one will tell your story, you have to tell it yourself! While I love the Met or Tate or Guggenheim’s China show or Korea show, that is a fantastic spotlight but it is you who understands your story. One of the inaugurating shows of M+ was with Kusama and I think it was us telling that story from here in Asia that gave it a very different texture.

M+ Museum, is Hong Kong’s cultural hub for twentieth and twenty-first century art encompassing visual art, design and architecture, and moving image
M+ was set up to do just that, to be a Museum for Asia. One of the most touching things for me, two years after our opening when we welcomed the first group of visitors, was the overwhelming comment I heard from people saying is ‘Thank you! This is my Museum!’. These are not people from Hong Kong but from South Korea, Japan, Singapore and they see themselves in our collection. This is an Asian museum giving a voice and creating narratives and telling stories from an Asian point of view. We need more institutions to do that. You need to tell your own story.
LUX: What is it about being from Hong Kong and Dhaka that has contributed to your identity and vision for collecting?
AL: My collection is about stories that I feel privileged to talk about. The collecting vision is a reflection of who I am, which is someone born in Hong Kong, living in the city when it was a British colony, witnessing HK’s transition back to China, living through big changes, seeing the economic rise of China and the issues that come with all of that, living through all the tech development, broadband, now video, now AI. I have a strong link with artists from HK and the region and a strong relationship with technology with the context of my day job.

From Alan Lau’s expansive collection
DR: Dhaka is important in South Asia but for me Hong Kong is the centre of gravity in the so-called Far East because it is a connector to APAC and South Asia. Hong Kong and Bangladesh already had a connection historically and we represent a new “silk route”. We need to create Asian art power by amplifying the patronage of institutions like M+.
LUX: In what ways can innovative artists capture the essence of our time and realities?
AL: Artists are story-tellers, here to tell stories of our time. The best art is time-stamped but timeless. For example, at M+ right now, the most recent M+Sigg collection show is a controversial work by Chinese duo Sun Yuan and Peng Yu. It is set in an old people’s home, created nearly 20 years ago, taking the faces of the world political leaders at that time, and fast-forwarding them to when they are 80 years’ old sitting in automated wheelchairs that go round the hall so you see all these old people roaming around. Twenty years’ on how funny it is our world is still run by grey old men!
DR: That is true and sometimes when we talk about innovation, that does not mean it has to be technological innovation. At the end of the day you are talking about art. We are really talking about mental science and inventive hands that influence because it is about newness and original ideas. Art can’t be boring, or monotonous because we are not forced to look at art. Art has to inspire us and innovation is part of that inspiration process.

Organic To Organ – V (2022), by Shimul Saha, from the Durjoy Bangladesh Foundation Collection. Crochet weaving, cotton yarn and cotton
LUX: How has your interest in innovation catalysed your collecting journey, Alan?
AL: I am fascinated by artists who are very resourceful storytellers. They always find find the latest technology or way of production to present their ideas in new ways that offer fresh perspectives. This creates all kinds of interesting dynamics in our human relationship with technology. We have futuristic, experimental tech, with artists like Cao Fei from China showing humans’ chaotic relationship with technology, Camille Henrot on the abuse of social networks, dystopic work from Jon Rafman, and then of course Beeple and other digital artists. We have a much more tense relationship with technology and that’s reflected in the artistic output and practices.
LUX: What are you looking forward to at the Venice Biennale?
AL: I’m definitely looking forward to what Hong Kong will present. Trevor Yeung is someone we know very well because we worked with him at ParaSite and we have really seen him grow. Another one that’s going to be in the main Pavilion is Isaac Chong Wai, originally from Hong Kong but representing the diaspora, based in Berlin, with a lot to say on global topics.
DR: There will be some artists from Bangladesh, India and Pakistan there and I will be looking out for their practices, how they respond to the concept that the curator has identified like displacement, the diaspora, identity and cultural history. I like go to a national Pavilion to see how that country is portraying their art and culture, rather than look for the presentation of a particular artist.
Read More:
durjoybangladeshfoundation.org
Arnaud Champenois is Senior Vice President, Global Brand, Marketing and Communications at Belmond (LVMH). LUX Leaders & Philanthropists Editor, Samantha Welsh speaks with Arnaud Champenois about hospitality, sustainability, and how 2024 is set to be a game-changing year for Belmond

Belmond Legends – Mount Nelson Hotel (Photographed by Rosie Marks)
LUX: ‘One’s destination is never a place, but a new way of seeing things.’ (Henry Miller). When did the first shoots of experiential hospitality emerge?
Arnaud Champenois: Experiential travel continues to grow in popularity as the world has become an increasingly mobile place. Prior to the 1980s, airfares were sky-high and the majority of commercial flights were to highly anglicized locations, very much on the beaten track. During this time, travel was also fairly limited to western travellers.
As ‘untrodden’ locations became an option, boomers were somewhat pioneers of experiential travel – which in that time was defined more as ‘activity-packed’ exploration holidays. Then came the internet, followed by social media and the trend snowballed from there…
Since then, the term ‘experiential travel’ has evolved. Modern luxury travellers now want something different. Tick-box, fast and thoughtless travel is in the past. Travellers want to go much deeper into a destination rather than purely seeing it and ticking it off their list. They wish to stay longer, try local delicacies, enjoy traditional music and crafts, understand the people, discover the real local treasures. They want to live the stories, not just hear them.
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Luxury travel is now providing this kind of experience, but to do this long into the future, it is vital that we as travel companies play our part in protecting and preserving the most cherished traditions and heritage of the destinations and communities travel relies upon and strive to make a net positive impact.
LUX: Looking back or looking forward, what is Belmond’s approach to restoring heritage buildings?
AC: History in built environments is fundamental to creating a sense of community and character. They are examples of a particular time and style of architecture that would otherwise be long forgotten. Whether it’s a building’s historical roots, its distinctive architecture, the materials used or some aspect of the decoration that’s particularly interesting, these buildings are visual reminders of an area’s cultural heritage, the people and industries that once and still do, establish an area.
But the hospitality industry caters to the travellers of today. Though many are interested in the historic cultural elements, they want to experience that heritage in an authentic way, whilst being allowed modern-day comforts.

MITICO 2024 – Copacabana Palace (Daniel Buren, Escala colorida para Copacabana Palace, trabalho in situ, 2023)
We believe we have a responsibility to be custodians of this timeless heritage, and to help preserve and enhance it for future generations. Our renovation and rejuvenation strategy follows our property-first approach to honour each renovation’s storied and timeless heritage; whilst celebrating the authenticity of each place and injecting contemporary soul to ensure they live on for years to come. We need our more historic assets to live and breathe and be enjoyed, not just be consigned to a museum.
Last year (2023) we revealed four major rejuvenations – the painstaking renovation of Maroma in Riviera Maya, the re-imagining Coquelicot, Belmond’s new luxury barge Coquelicot, Venice Simplon-Orient-Express and Splendido in Portofino. We will continue to reimagine and rejuvenate, arming each property with the contemporary allure, enriched storytelling and meaningful guest experiences that propels them to be the best in their markets.

MITICO 2024 – Daniel Buren at Mount Nelson Hotel, 2023
LUX: What is the role for art in offering responsible hospitality?
AC: Art is a powerful medium which can support local communities giving both local established and upcoming artists a stage to reach new, larger audiences, whilst connecting guests to local cultures, inspiring and facilitating the appreciation of art.
One such example is Belmond’s partnership with internationally renowned contemporary art gallery, Galleria Continua in which we host large-scale art installations by global artists, across several of Belmond’s legendary properties. Entitled MITICO, the installations invite guests to see cultures through a different lens. Through MITICO’s acclaim and the representation of globally renowned artists through Galleria Continua, we have been able to further support local artists. Such as with the following two initiatives, equally launched with Galleria Continua: La Residencia in Mallorca’s “Artist in Residencia” programme, now in its second year. And PANORAMA, a city-wide exhibition conceptualised and organised by Italics bringing ancient, modern and contemporary art to the town of Monferrato, where Belmond will be a proud partner for the third year running.
In Cape Town at Mount Nelson, we’re working with young talented curators Heinrich Groenewald and Shona van der Merwe of RESERVOIR, who have curated an exhibition across the hotel with works from the Norval Foundation. Whilst at Castello di Casole in the undulating Tuscan hills, the hotel works closely with the archaeological museum in Casole d’Elsa, as most of their artefacts were found on the property grounds and even exhibit across the hotel.
Beyond events and installations, the curation of a rich portfolio of guest experiences centred directly around traditional art practices is a great way to support local communities. At Belmond we have a rich portfolio of experiences such as, traditional Peruvian pottery painting hosted by local pottery artists, exclusive Mexican folk art – ‘Mojigangas’ – workshops with resident artists and Balinese egg painting with third-generation egg painters, to name a few. Not only does this support the livelihoods of local artisans, but these guest experiences also help to ensure the continued existence of their crafts.

MITICO 2023 – Villa San Michele ( Sun Yuan and Peng Yu’s Teenager sculpture greets arriving guests. Photography by François Halard)
LUX: Why is l’art de vivre a core value for Belmond?
AC: The French concept of l’art de vivre takes its cues from France’s particular penchant for the finer things in life: art, wine, dining, fashion, even romance. At Belmond, we understand the components that make up the wonderful world of luxury and, with more than 45 years’ experience, we like to think we are well placed to help our guests appreciate the art of living well!
Contemporary creativity is wonderfully engaging in helping guests celebrate l’art de vivre of the destinations we operate in. Beyond in-person art installations and photography exhibitions, a good example of how we have celebrated the distinct character of our destinations is Belmond Legends, which is a contemporary photography series that offers alternative perspectives.
With camera in hand, exceptional talents from the likes of Jalan and Jibril Durimel, Thomas Rousset and Rosie Marks immersed themselves in each iconic hotel and destination to encapsulate intimate, dynamic and authentic moments that provide a glance into genuine guest experiences within these destinations. The photographs offer a progressive and personal perspective on these already iconic destinations – showing each property in a new light.
Beyond the topic of art, we help guests celebrate l’art de vivre through many experiences that enrich the mind, body and soul; from historical tours and enriching activities such as open water swimming in the Scottish Highlands as part of the Royal Scotsman itinerary, truffle foraging in Tuscany, or private culinary classes at Le Manoir aux Quat’Saisons.

Belmond Legends – Villa San Michele (photographed by François Halard)
LUX: And finally, can you share a taste of this year’s art program?
AC: Since Belmond’s inception, we have had an intrinsic connection to the arts community, with our portfolio spanning heritage buildings and vintage trains – museums of ancient decorative crafts. Our ambition is to continue highlighting this historical aspect of our portfolio, whilst maintaining its relevancy in contemporary culture through photographic artistic collaboration.
BELMOND LEGENDS brings this concept to life with its incredible roster of international contemporary artists, whilst we lend our properties’ remarkable landscapes as their canvas.
So far, the project has brought an entirely new perspective on 11 of our legendary properties as captured by 10 internationally acclaimed photographers – Chris Rhodes, Francois Halard, Letizia Le Fur, Coco Capitan, Jalan and Jibril Durimel, Thomas Rousset, Rosie Marks, Jeano Edwards, and Jack Davison. With more announcements to come at Photo London in May 2024.

Belmond Legends – Venice Simplon-Orient-Express (Photographed by Coco Capitán)
Cristina Scocchia has led illycaffè, the Italian premium coffee company, through two years of record growth. She speaks with LUX Leaders & Philanthropists Editor Samantha Welsh about strong leadership, ethical behaviours and custodianship of a quintessentially ‘Made in Italy’ brand that is also a B Corp and leader in sustainable practice

Cristina Scocchia CEO of illycaffè
LUX: What is your approach to leadership, what are your values?
Cristina Scocchia: In my opinion, good leadership is made of many components. Early on in your career, you need to focus on strategic thinking and work on an ability to make decisions, even the toughest ones without feeling the pressure. It is also important to stand up for the decisions you make, whether they are easy or tough.
As your career progresses emotional intelligence becomes more important as you begin managing different people. It is important to take care of your teams, to be emotionally intelligent, authentic and empathetic in order to engender trust and an effective team. As you start managing bigger teams, which could include different markets, it is important to have a political intelligence.
At the very top of the pyramid, I feel the most important element of leadership is moral consistency. This is important because as a leader, you need to set the tone, you need to integrate economic, financial, social, environmental and ethical value – all of which are integral to illycaffè. Leadership is not power; it is a responsibility.
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LUX: How do these values match illy’s pillars, the mission?
CS: One of the reasons why I decided to accept the role as CEO of illycaffè was because I had had the opportunity to get to know the company beforehand. I learned that sustainability for illy is not just a trend for them, even 30 years ago, illy was integrating sustainable initiatives.
For decades it has built value across all elements of the value chain starting from the growers in Brazil to the baristas in every city across the world. The brand has a true focus on ethical behaviours which is something illy and I have in common.

illy selects the finest Arabica coffee plants, grown sustainably by their farmers in over 30 countries around the world
LUX: illy is quintessentially Italian, do people have a nostalgia for the brand?
CS: Founded 91 years ago by Francesco illy and now under the wing of the 3rd generation of the family with Andrea Illy, illycaffè has long been a much-loved brand. We have been, since day one, an icon of the ‘Made in Italy’ concept. When we think about ‘Made in Italy’ products, we think about quality, innovation, creativity and an Italian style of life. As a company, we try to be ambassadors across the world for this Italian style of life and make people feel at home when they see an illy coffee shop.
Our objective is to offer a holistic experience for the consumer, we want to focus on the best quality and most sustainable products, as well as evoke emotion and creativity.
This is why 30 years ago we decided to create the illy Art Collection. This collection is now one of the largest contemporary art collections in the world. Utilising illy’s iconic Mattheo Thun designed espresso cup as a canvas, we have partnered with more than 127 contemporary artists including Ai Wei Wei and Jeff Koons.
A couple of years ago, we launched a new collaboration with Italian design company, Kartell, who primarily focus on sustainable furniture. We sourced a selection of materials which were at the end of their life including our illy coffee capsules which we then transformed into a chair, partnering with illustrious designers such as Philippe Stark.

illy has perfected the process to obtain a coffee with a rich aromatic flavour and a one of a kind aroma
LUX: How has illy continued to lead in R&D and how does knowledge transfer impact the supply chain?
CS: We have several knowledge sharing programmes between illy and our growers. We are constantly working with them to produce the best quality and most sustainable coffee which has the least impact on the environment. With quality important to us, we select only 100% Arabica coffee beans, buying only the best 1%.
Through our University of Coffee, we support growers throughout the whole production process, working together on ways to use less fertiliser and pesticides and how to reduce the production of CO2. The University of Coffee also supports consumers and baristas internationally, educating them about the coffee world.
LUX: Can you tell us about illy’s early move into regenerative agriculture, also how this adds value?
CS: illy has long been committed to mitigating the effects of climate change and we work with the entire supply chain to promote the sustainability of regenerative agriculture. This model allows for proper nourishment of the plants, regeneration of the soil and reducing CO2 emissions, as well as improving the wider health of the ecosystem.
This year, we developed our first regenerative coffeemono-origin, the illy Arabica Selection Brazil Cerrado Mineiro, which we are very proud of. It is the first of its kind worldwide and is fully certified and regenerative, marking a shift from plant to soil. It is the first Italian coffee company to be certified BCorp.
LUX: What is illy’s sustainability strategy going forward?
CS: A strategy of ours that we are currently working towards is quantifying CO2 emissions and understanding how much CO2 is produced by the growers when they cultivate our coffee When we obtain this information, we then share this throughout the institution and community in order for others to benefit from what we are learning. We are hugely committed to having the lowest impact possible on the environment. Our plan is to be carbon neutral by 2033 – to mark our centenary.
Read more: Marcus Ericksen on keeping our oceans healthy
LUX: Where do you see opportunities for illy to grow?
CS: Our objective is to become more of a global company. Within the next 5 years, we are looking to expand into the US as this market for us is the second biggest worldwide, following Italy. We are already very strong within the ecommerce space and highly profitable, however, we still have a desire to keep evolving.
We are also interested in exploring areas of white space, an example of which is China. These markets are traditionally more focused on tea than coffee, however, in recent years, coffee has become more and more integrated within markets and we see this as significant growth opportunity.
Alain Servais is an investment banker and collector of art-as-ideas, whose family collection is showcased in The Loft, a repurposed factory in central Brussels. In a conversation moderated by LUX’s Leaders & Philanthropists editor, Samantha Welsh, Servais speaks with South Asian philanthropist and collector, Durjoy Rahman, about supporting artists who give minorities a voice and make people think.

Alain Servais (left) and Durjoy Rahman (right). Photo montage by Isabel Phillips
LUX: How has business shaped your your passion for art?
DURJOY RAHMAN: I started my career at a very young age when I started my business in textiles and garments production. It was when I started exporting that I found that I experienced a negative perception about Bangladesh. I had to engage in a kind of cultural diplomacy when I went to business meetings! I would talk positively about the good things happening in Bangladesh, sharing what was interesting for buyers in course of business development.
ALAIN SERVAIS: For me it was about filling a gap rather than part of my business plan. Investment banking is about trying to understand human nature, anticipating what will happen, asking questions, maybe about the effects of a societal drift to the far right, or changing attitudes to minorities, the potential disruption from new tech and social media, and so on. So understanding herd instinct is very important. In its way it’s pretty sterile as it is all about money. You are missing the voices of so many different people. That is what is interesting in Art.
LUX: How did you become interested in art?
AS: I have no collector-parents, no experience of studying or making art at all, I fell into art by accident. It’s about the convergence of those interesting parts of human nature, professional and private, a kind of curiousness. And that came from working in investment banking, because you are so used to absorbing a massive amount of data and opinion to make decisions.
DR: It was an accident for me too. I was visiting New York and I first saw the silk screens of Marilyn Monroe and Ingrid Bergmann (which in fact I eventually collected). I decided to license and reprint the graphics on a European fashion brand T-shirt, by Replay I remember. It was this fashion x art collaboration which catalysed my art journey.
LUX: So discovery is a big part of your vision?
DR: Yes, I was frequently away on business in Europe and North America, and I would visit the many galleries and museums as I was passing through, always noticing the contrast with South Asia, where we had few institutions despite our long cultural heritage and traditional practices. So that’s why I decided that one day I would do something about it by creating a platform of my own.
AS: I love traveling, discovering other cultures, getting close to parts of the world that people have prejudice and ignorance about. I had the chance to go to Bangladesh and discovered a totally different, very rich culture. The way I process the experience is through bringing back works of art.
LUX: Should collectors open the door to alternative realities?
AS: We should stop making out that collectors are Superman/woman! We are just human beings finding outlets in art, revealing society’s many problems in the process. This is about my own interest in contemporary culture. I have a real problem with nostalgia and the selfishness of it all.

Artworks in a 2019-2020 exhibition at The Loft, the 900 square meter space which has housed the Servais family collection since 2010.
LUX: Is this why you collect ‘emerging’ artists?
AS: Emerging artists for me are the artists who are not selling-out to that nostalgic drive. It’s about the art created today that is worth preserving. Every major museum on the planet is based on the private collections of a few crazy collectors who plugged into whatever was going on in society at that time and collected artists who were expressing that in a particularly advanced way. For instance, forty years ago, Sophie Calle the French installation artist was already anticipating social media and reality shows – people want to watch people. So it’s about collecting and preserving artists’ works really early on, when Society does not yet understand their message.
DR: I agree, I really dislike the term ‘emerging artist’! These are claims not accurate predictions of who will be a great artist. In the art world, there is a structure, a platform, discipline, practice, so we can to an extent deduce who may emerge to be a strong or great artist. As to how successful they will be, that is far harder to judge. If you look at Bangladesh, Bangladesh is only 52 years old, so most artists here have actually been ‘emerging’ since 1971 ie post-Independence. DBF supports artists from this period and empowers them to create innovative bodies of work, influenced by social change. It’s about their context, their transmission of their knowledge and their influences.

Durjoy Bangladesh Foundation Creative Studio in Dhaka features works from around the Global South including, ‘Orator’ By William Kentridge (right) and ‘Rise of a Nation’ By Raghu Rai (left)
AS: Yes, yesterday I bought an innovative work from an artist from Bali. She had been totally underestimated to the extent she had never, in fact, even been called an ‘emerging artist’. She had, though, created new narratives through traditional Balinese painting and coloration, all pretty outrageous and about sexual liberation, lots of crazy images of penises, vaginas and everything. A good artist is someone that sends a message to the world, and a good collector is the one that understands this message before the masses. They are two sides of the same coin.
LUX: How is art messaging the voices of minority artists?
DR: We should first define what ‘minority’ means. After all, it means different things to different people. Sometimes, I feel like a minority when I enter the room at an event in the global North! It can be discomforting but I get over it with introductions and conversations.
AS: Yes, Durjoy, you’re right, you are a minority when traveling, and I am even an minority in Belgium – because when people visit The Loft they don’t get the art at all and probably think my kids should be taken into care! We are both minorities because we are both free-thinking individuals and non-conformists.

The Great Revel of Hairy Harry Who Who: Orgy in the cellar, 2015, by Athena Papadopoulos, in Dérapages & Post-bruises Imaginaries, the 2018-2019 exhibition at The Loft in Brussels.
DR: With the minority artists in Bangladesh, it’s not just about their religion or social status but can be about differences in cultural practice. For example, the remote Hill Tracts indigenous communities in Bangladesh are considered to be minorities, so when we talk about the cultural heritage of Bangladesh, DBF showcases their arts and crafts to the global North. By shining a light on their art we are bringing them into the discourse and including them in society. With our Future of Hope program during Covid, we included these indigenous artists from the Hill Tracts and two have become very prominent right now. Similarly, we took our project for Kochi Biennale from the remote northern region of Bangladesh. This was a very significant artwork created by ethnic communities who would never have been exhibited on the world stage.

Installation view of Bhumi, with support from The Durjoy Bangladesh Foundation, at the Kochi-Muziris Biennale, India.
AS: I learn a lot from the artists from the global South. Recently, I bought a work by a photographer from Bangladesh. It is an image around infrastructure, bridges, highways and I wanted it not just because I loved the aesthetic but because the message around it was deliberately unfinished. After I’d bought the work, not before, I made sure I sat next to the photographer at the festival dinner and was grateful for the experience of talking with him, on equal terms. It is a two-way business.
LUX: What is the responsibility of the audience toward the artist?
DR: Artists practice as they wish. It’s how the audience accepts their work that is the question. As a collector and as a founder of a foundation, we open up the opportunity for a deeper engagement from the audience with the artist’s social concerns. These activations are beyond direct action and inventions, creating a positive ripple effect. You have to ask yourself, ‘Am I here to change the world or to support a range of alternatives?’ We enable artists to create bodies of work that widen their potential for recognition on the world stage by bringing awareness of their voice and their cause.

Parables of the Womb by Dilara Begum Jolly at DBF Creative Studio.
AS: As far as the responsibility of the artist is concerned, I don’t like the quasi-deification of the artist. There are so many bad artists around! It is not enough to call yourself an artist to be an artist. I was with a collector in Istanbul last week and he told me he had reserved an exhibition space for a solo exhibition by an emerging artist, emphasising it had to be an artist with no gallery representation. It was to be for six weeks. He actually refused the the first offer, saying “I want to see if artists will fight for it!” For him, the fighting was an important element as so many artists were not thinking about what they are doing and why they were doing it.
LUX: Where do you think your art philanthropy will be, ten years’ from now?
DR: With DBF, we want to be an influential and vital activist who has used the power of art and culture to good effect, to make positive, impactful change in terms of social justice. I agree with Alain, we must question everything and that curiosity must inform our vision for the next decade.

Servais hosts exhibitions from his collection of international contemporary artists at The Loft, where he also hosts artists’ residencies.
AS: Because governments are funding the arts the arts less and less, I spend more and more time documenting the works I’m acquiring! I’m doing this to record for posterity the complexity of the artist’s thinking. I hope institutions give more power to curators to offer opportunities to interesting artists so we have the vital two-way discussions. I think we are going to go through extremely difficult times and I would not like to be this young generation. We need people like Durjoy, we need these discourses, we must give people a voice, and we must make people think!
Find out more: durjoybangladeshfoundation.org
Servais Family Collection on Instagram: @collectionservais

Petr Pudil, collector and founder of Kunsthalle Praha
A decade ago, an entrepreneur bought a decommissioned power station located in a prime position opposite Prague Castle. Investing some $40M together with his Family Foundation he regenerated this brownfield site and in 2015 relaunched it as the landmark Kunsthalle Praha, Prague’s first non-profit private institution. Samantha Welsh speaks with Petr Pudil about his passion for collecting, why he is dedicated to supporting contemporary Czech artists, and his vision for connecting the local art scene with international art movements.

Former electrical substation, art institution Kunsthalle Praha
LUX: What is your background as an entrepreneur?
Petr Pudil: I am co-founder of BPD partners, leading family office in Prague. The BPD partners group actively seeks out companies with promising scientific and technological backgrounds. The priority is projects that bring new challenges regarding healthy economic growth and are in line with internationally recognised standards of social responsibility and sustainability.

The former power station redeveloped as Kunsthalle Praha
A stable part of the portfolio consists of long-term investments in biotechnology and chemistry, including investments in basic research, renewable resources, and the construction of environmentally friendly office complexes and residential properties.
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LUX: When did you become involved with art philanthropy?
PP: My wife, Pavlina, and I started collecting art almost twenty years ago. We have never seen it as a financial investment, but rather as a tool to understand the connections of the world and life through the lens of artists, which is an alternative and enriching perspective for me as a businessman.

Pavlina and Petr Pudil, collectors and cultural philanthropists
By purchasing contemporary art, we also wanted to support living artists. The idea to build a new Kunsthalle in Prague came about approximately 9 years ago.
LUX: How does Czech fit, historically, within the Central Europe art canon?
PP: The Czech lands and later Czechoslovakia have been in cultural contact with many European centres in the past centuries, naturally with Vienna within the monarchy, with Munich, and later in the 20th century, with Paris. As Václav Havel said, Prague has been a cultural crossroad of Europe for a thousand years. Our country is a natural part of the cultural and historical development of Central Europe.
LUX: What was your founding idea for the Kunsthalle Praha?
PP: We founded Kunsthalle Praha as a non-profit and non-governmental institution whose mission is to bring art to the lives of as many people as possible, with a focus on the younger generation. The second part of our mission is to connect the local scene with the international art environment.
LUX: What collaborations and sectors have you enjoyed shining a light on during these two years?
PP: I will highlight two moments. Since opening, our building has seen over 210,000 visitors, with the majority being younger than 35, which is a great result. And then, the introductory exhibition “Kinetismus,” which was created through a curatorial collaboration with Peter Weibel and ZKM Karlsruhe.

Inaugural exhibition November 2022, Kinetismus, photo by Vojtêch Veškrna, Kunsthalle Praha
It was an highly innovative exhibition that involved demanding research and, at the same time, became very popular with the local audience.
LUX: Vaclav Havel, Nobel Prize satirist and first democratically-elected president of post-soviet Czech and Slovakia, is a symbol for many of the trust vested by the people in literature to say the unsayable. Was the samizdat movement art activism or covert propaganda?
PP: Currently, there is an exhibition at Kunsthalle Praha titled “Read” by Elmgreen & Dragset, where part of the exposition is about Czech samizdat literature.

Installation ‘Point of View’ 2024 at exhibition ‘READ’ by Michael Elmgreen and Ingar Dragnet
Samizdat was neither activism nor covert propaganda. It was driven by the simple desire of people for information and literature that was denied to them. Naturally, such “forbidden fruit” had a much wider audience than the dissident Charter 77 led by informal leader Václav Havel.
LUX: How has Kunsthalle Praha been received by your peers in the contemporary art ecosystem?
PP: Kunsthalle Praha is bringing another platform for the presentation of contemporary and modern art to Prague, as well as a space for trans-generational dialogue between different communities. Our goal is to collaborate with other institutions, which we have been successful in achieving so far. We perceive the cultural institution ecosystem as a collaborative, rather than competitive, environment.
LUX: You are an innovator and serial entrepreneur, where else is your focus?
PP: Surely, it is a sport. I try to engage in some physical activity every day, and running, in particular, is an addiction and a way of mental regeneration for me.
LUX: How do you see your foundation evolving as a platform for sustainability in art?
PP: We have sought to apply sustainability principles already during the renovation of the building. It is not a new construction but the revitalisation of a contaminated brownfield in the historical center of Prague. We are preparing an ESG report and striving to exceed our regional peers in all aspects of ESG metrics
Read more: Lazard’s Jennifer Anderson on the Evolution of ESG Investing
LUX: What one tip would you share with a young collector wanting to make a difference?
PP: It is not easy at all to find distinctiveness, it is actually a very ambitious goal. If you want to build a unique, distinctive collection, I would focus on new, digital media. Everyone knows that the digitisation of society must be reflected in art, but we still don’t know how art will respond to this phenomenon, and we certainly don’t know yet how to collect such art.
Online Editor: Isabel Phillips
An Interview with Mouton-Rothschild’s Julien de Beaumarchais
Picasso, Miro, Dali, Richter, Braque: supreme Bordeaux Chateau Mouton-Rothschild has had them all, and many more, create its wine label over the decades. Candice Tucker speaks to Julien de Beaumarchais, from the owning family of the esteemed first growth, about the latest label artist, Chiharu Shiota, whose work adorns the excellent 2021 vintage
LUX: How has your relationship with art changed through the process of commissioning these label artworks?
Julien de Beaumarchais: Before the passing of my mother, Baroness Philippine de Rothschild, in 2014, I spent more than 15 years working in the market for Old Master paintings and drawings, the creators of which had been dead for a very long time. So it was a radical change for me when, after 2014, I became responsible for the artists who would illustrate the label for our next vintage. I found myself in contact with famous people with strong personalities who were very much alive, accompanying them throughout their creative adventure for Mouton. From Miquel Barceló to Shiharu Chiota, it has been quite a voyage of discovery into all the diversity and complexity of the leading names of contemporary art.

Château Mouton Rothschild Winery. Photo by Alain Benoit
LUX: Can you illuminate the relationship of the family with this particular artist Chiharu Shiota? How do you choose your artists?
JB: The choice of the artist is a family affair, made in consultation with the other two owners of Château Mouton Rothschild, my sister Camille Sereys de Rothschild and my brother Philippe Sereys de Rothschild. The artists are chosen first and foremost because we like their work and that they are world renowned. My mother, the late Baroness Philippine de Rothschild (1933- 2014) used to give the following answer to this question, which still holds true today: “I have no particular method or five-year plan: my choice is based on my enthusiasm for an artist’s work. I always establish a personal relationship with them, which often turns into friendship, because I deeply love the art of the painter I ask, and for me each work is an expression of the artist’s love for Mouton and its magic.”
A long time ago my mother told me she had been fascinated by one of Chiharu Shiota’s works, shown alongside those of other young artists, at the Galerie Daniel Templon in Paris. For her, on that day, Chiharu Shiota really stood out, and the future has proved her right. The artist’s fame has grown with the passing years, as has the number of exhibitions of her works around the world, and I in turn have been fascinated by her striking, captivating installations. Chance played an important part too: in 2019, on the occasion of a visit to Château Mouton Rothschild, the director of the Mori Art Center in Tokyo offered me a copy of the magnificent catalogue of the great Chiharu Shiota retrospective at the Mori. Leafing through it, I said to myself “One day I will ask Chiharu Shiota to create an artwork for Mouton”.
Read more: Prince Robert de Luxembourg on Art & Fine Wine
LUX: Which artists do you wish you had secured in the past, who are now either unavailable or dead?
JB: That’s a very hard question to answer: there are so many wonderful artists we would have liked to work with, but there is only one a year. Those missing from the list who died before we were able to ask them include Louise Bourgeois, Cy Twombly, Vieira da Silva and, more recently, Sam Szafran in 2019… But the most important thing is to focus on the artists to come.
LUX: How do you feel the context of the artwork by Chiharu Shiota is influenced by the wine and the vineyard?
JB: When I discovered Chiharu Shiota’s artwork for Château Mouton Rothschild, I was fascinated by her vision, so close to the world of wine, especially in the relationship between humankind and nature. Indeed, the human figure is a fragile silhouette facing nature, gorgeous and generous but seemingly dominant, in the same way that the vinegrower is exposed to the unpredictable power of the vine. Yet the four threads that link them, symbolising the four seasons, show that the grower is also capable of channelling it and guiding it towards the ideal of a great wine. I really love this bright red colour, one of her trademarks, so reminiscent of a fabulous cluster of grapes or of new wine running out of the vats…
Plus, Chiharu Shiota said of his visit to Château Mouton Rothschild: “When I visited Château Mouton Rothschild, I was very inspired by their relationship with nature. They depend on the weather and do not interfere with mother nature. They accept the conditions in which the grapes grow. I think Mouton is holding on to the balance of human and nature.”

Château Mouton Rothschild 2021 Vintage label by Chiharu Shiota
LUX: Can you further speak to the wider context of art in untraditional spaces, which these commissions exemplify?
JB: It is true that nowadays artistic creation is to be found on a wide variety of media, and sometimes in highly unexpected places. But art on wine labels is not exactly untraditional, at least not for us, and we seem to have set an example for others. However, Mouton occupies a unique position for two reasons: it was the first château to feature labels illustrated with an original artwork (Jean Carlu in 1924), and after that to have asked the greatest names in contemporary art to create an artwork for the label.
LUX: Do you think people buy the wines because of the labels?
JB: Yes and no. Château Mouton Rothschild’s success is due above all to the quality of the wine. But art lovers or admirers of a particular artist who has created an artwork for a label may acquire a certain bottle for that reason, or else a wine collector may want to buy a specific vintage to complete their collection of Mouton Rothschild with illustrated labels.
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LUX: Would you be able to share about the vineyard’s involvement in the artists process and their work for this commission?
JB: It is very important for us that the artist should come and spend some time at Château Mouton Rothschild, to get a feel for the place, a better understanding of our history, our terroir and the way we make our wine. The visit is often a source of inspiration.
Artists are not given any particular instructions when they create a label for Château Mouton Rothschild: they have entire creative freedom. That being said, many artists have chosen to base their illustration, each in their own way, on subjects related to Mouton, such as the ram and the vine.
There is a long and impressive line of artists who have contributed to these labels, with public access to the original works.

Château Mouton Rothschild estate. Photo by Alain Benoit
LUX: Can you tell us more about how you may hope to amplify this exhibition?
JB: The exhibition amplifies itself, since a new work is added to the collection each year! But more than amplify, what I would like most is to diversify, in terms of both creative techniques and the geographical origin of our future artists.
Find out more:mouton-rothschild
Fashion designer Manolo Blahnik is something of a legend within the shoe industry. His career truly kicked off in 1969 after meeting US Vogue Editor in Chief, Diana Vreeland; after that, he devoted himself to designing shoes, opening the first Manolo Blahnik store in Chelsea, London, the next year. He speaks to Trudy Ross about his design philosophy, dressing for yourself and looking to the future
LUX: You’ve said before that shoes are in your DNA. Can you share the story of how you first decided to spend your career designing them?
Manolo Blahnik: It was all thanks to Mrs Vreeland. When I met her I was in a state of catatonic nerves; I grew up with Mrs Vreeland, with Harper’s Bazaar. I had presented some sketches to her of set and theatrical designs and she told me to design shoes. She said “Young man, stick to the extremities and make shoes!”. She gave me the advice I so needed to hear and paved the path for me to follow.
I took a hands-on approach and learned from the best shoemakers in Italian factories. To this day, working in the factories is still my favourite part of the job.
LUX: Tell us about how you opened your first store in the 1970s.
MB: The 1970s was such a fun time in London. It’s funny, the ’70s are absolutely much clearer than the ’80s. We opened the store on Old Church Street in London and that was the very beginning. I didn’t have anything to put in the shop! A friend of mine called Peter Young found the place. He said, ‘There is a wonderful place, far away from everything with no other shops on the street except a pastry shop.”
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I loved it and I took it, not thinking about how I didn’t have any people, customers, nothing. I used to live in Notting Hill and cross the park on a bike. I would come to the shop every day. We used to open at 10 o’ clock. I ate some cookies at the pastry shop and then we would call Italy and get the shoes done.
LUX: What is your favourite part of the design process?
MB: Without a doubt, working with the artisans in the factories. I have been working with the same artisans for over 35 years. Craftmanship is in their blood, passed down over generations. The team there know exactly what I am thinking and strive to bring all my creations to life, even the most intricate and embellished designs, always pushing boundaries to ensure the complete perfection and the attention to detail required in each of my collections.
Developing seasonal styles with the artisans and spending time in the factory is truly my favourite part of the job. It always has been and always will be.
LUX: Can shoes be a work of art? Can they be more than a work of art?
MB: Shoes can be inspired by art. I am always inspired by art. Francisco Goya did the best shoes in his paintings! I think I would collect all his art if I could. It has hugely inspired me throughout many of my collections and I can’t count how many hours I have spent staring at his works in the Prado museum.
I want my shoes to embody personal style and creativity, pieces of art for your feet.
LUX: How can one stay ahead of the fashion curve?
MB: By not following trends. Staying true to who you are and dressing the way you want is, in my opinion, true style. It is a physical attitude that cannot be bought.
I’ve never been one to follow trends. If I see too much of something, I change it. What’s the point of people wearing the same dresses and the same shoes? Everybody ends up looking like clones and I hate that. Individuality is what makes us all unique. I like independence and I love eccentricity. If you like something, buy it. Find your style and stick to it.
LUX: Style or comfort?
MB: I believe you can have both. I spend a lot of time with the artisans testing the comfort of our shoes. Elegance and comfort go hand in hand, you must be comfortable to appear elegant, one cannot exist without the other. There is nothing charming about a woman who cannot walk in her shoes.
LUX: Women’s or men’s fashion?
MB: Both! What’s wonderful is that people are starting to dress up again. In London, men and women alike are now dressed up and going to Savile Row to have suits made.
So long as we are human, we will want to be decorated—for ourselves; not for other people so much. When I wake up in the morning I say, “I’m going to wear happy colours today,” and that is for myself!
LUX: What does it take to create a truly iconic brand identity?
MB: Be true to who you are and believe in what you do! I think the most important thing is the product. That should always remain at the centre.
But for me, it’s not about being a big brand or ‘iconic’! I just want to be healthy and keep doing things. I don’t want anything else. I have everything I want, and I have wonderful memories.
LUX: In the age of e-commerce and social media, how has the digital landscape affected the Manolo Blahnik brand?
MB: You must move with the times or else you will get left behind. Our e-commerce website and social media are a crucial part of the business. When we started to work on The Craft Room, I wanted it to be online so that anyone, anywhere in the world can access this virtual world. It’s exciting! It’s wonderful to be able to connect with the world in this way.
LUX: What does sustainability mean to you?
MB: We don’t use the term ‘sustainability’ because I feel that sustainability is misunderstood. It’s binary: you either are or you are not. We use the term ‘responsibility’ because it is a journey.
My personal philosophy, which was passed down to me from my parents, is that you buy the best quality you can afford and look after it. Mend garments and shoes, have things altered as necessary and upcycled when the time comes. I detest waste and think that overconsumption is unnecessary and lazy.
LUX: In 3 words, how would you describe the world of Manolo Blahnik?
MB: Timeless, colourful and elegant!
Read more: Blazé Milano’s Corrada Rodriguez d’Acrci on creating iconic style
LUX: Where do you predict your brand will be in ten years’ time?
MB: I am so lucky to have my niece, Kristina, as CEO. She has been working on building foundations to protect the brand. We are a family business with a family mindset and it is wonderful we are able to keep it this way. I hope that people continue to enjoy our shoes. We aim to create beautiful handmade pieces that last and make people smile.
Find out more: www.manoloblahnik.com
All images are from the Winter ’23 Collection

In August 2022, Parley for the Oceans and the Government of Andhra Pradesh celebrated the official launch of Parley India with one of the largest coastline cleanups in the world, spanning 28km of shoreline, 14 beaches and eight fishing villages
Cyrill Gutsch is the founder and driving force behind Parley for the Oceans, an organisation dedicated to protecting the oceans through underutilised avenues such as art, design, fashion and collaboration. He speaks to Trudy Ross about the material revolution, the pivotal role of artists in inspiring change, and the unique approach of partnering with big corporations for a sustainable future
LUX: What is the Parley for the Oceans movement?
Cyrill Gutsch: The core of what we are striving to do is to bring about a ‘material revolution’. We want exploitative and harmful materials and business practices to become a thing of the past. When you look at all of the environmental issues we face today, it always comes back to the way that we run businesses, which is based on an old belief that we can only survive if we are strong and even cruel. It is a very masculine, and outdated, idea of how to run society.
We must switch our model towards true collaboration, between humans and also with nature, instead of taking and taking, and then discarding what we no longer like.
LUX: Why are artists and art so central to your vision of sustainability?
CG: I believe that the artist, in every revolution, has a big role to play. Artists are in a unique position; people come to them, without any predefined expectation, ready to be provoked and to learn. They are also special people, in that they don’t have a hidden agenda, and they are extremely good communicators. Artwork can play an important role in supporting a movement like Parley’s for fundraising, communication, and to build doors to subject matters which can otherwise be difficult for people to understand.

Sculplture from Underwater Pavilions, an installation by artist Doug Aitken, produced by Parley for the Oceans and presented in partnership with The Museum of Contemporary Art, Los Angeles (MOCA)
A good artist can have the impact on people that schools, conferences, and news articles can’t have. They have a superpower – they get close to people’s hearts. They open people up to new values.
At Parley, artists have a convening role. When Julian Schnabel collaborated with Parley for the Oceans in 2019, a diverse audience of politicians, wealthy individuals, collectors, other artists, people from the entertainment industry and entrepreneurs showed up in New York to discuss a topic which was new and challenging for most of the people in the room. The art community is the home for the Parley movement.
LUX: Repositioning artists in the centre of the climate change cause is quite radical. What would you say to people who would argue that, to make real change, you have to look to science, facts and hard policy?
CG: Artists have the perfect vantage point: they cannot be bound by conventional limitations, and therefore they can redefine reality. Unlike other groups, they can do this in a way which does not put themselves in danger. It is so easy for an artist to call for a revolution. First, you create a space for the protection of revolutionary ideas. Science and policy come second. If you don’t begin by gaining support of the right people, then you cannot succeed – even with the right tools in hand.
At Parley, we cannot tell governments to implement new, sustainable economic models. Rather, we collaborate with them. Once we see true intention from them to do better, we can work with them on policy and incentive programmes for industries. Ultimately, however, it comes down to the people who own businesses. If company shareholders make the choice to ditch the use of fossil fuels, plastics, and exploitative and harmful business matter, then it will happen.

The Ocean Uprise Internship Program gives young people from around the world opportunity to learn from ocean experts, take part in skill-based workshops, and implement a local community project
Our audience is a mix of people. First, there are wealthy people who often do not know how unsustainable the companies they invest in are, or how they could invest better. Second, there are the corporations themselves, who are under pressure to deliver the numbers. They cannot take risks. Now they are finally being challenged by legislators to change their business model, but this is still not quick enough, and there is still not enough pressure from the government. The government could change climate change overnight. It is a complex riddle.
The way that we believe that you can create radical change is through a combination of new ideas, access to knowledge, and eco-innovation. This technological innovation is made up of two things – the first being natural, or bio-fabricated materials, the second being green chemistry. We can easily revolutionise our industries with a bit of willingness, understanding, strategy and investment into new technology. All of that is driven by imagination. The moment that we want to do something – and radically believe in it – then we have the skill to make it happen. That is the beauty and the danger of our species.
LUX: How do you approach forming relationships with bigger, for-profit organisations while standing by your values as an NGO committed to protecting the planet?
CG: The environmental issues we are facing today are caused by corporations. That is it. You can protest and not buy their products, but this is difficult. We depend on the products that they make – but we know that they are destroying our planet. But at Parley, we have a more innovative approach: if we come to one company, then we can make a much larger change.

Parley for the Oceans is working with Christo and Jeanne-Claude to rework the fabric from their public artwork L’Arc de Triomphe
LUX: You have partnered with many iconic brands. Which collaboration are you most proud of?
CG: I want to speak about Dior. As part of the LVMH group, they are a representation of an old economy. Sustainable change is a big challenge for them. It is difficult for such established companies to innovate, to find alternatives to leather and fur, to plastic, to dyes and prints.
But Dior allowed us to help them. Making the yarn and fabric, and recycled materials, was a long but rewarding process. Eventually they saw that it was great. Now they’re saying “What can we do with leather? How can we replace plastic? How can we use 100% natural materials?” We must be willing to invest. It might take two years for material made from banana leaves in the Philippines to get to the level where it can become part of a collection.
We need commitment – like Dior had – from big brands.
LUX: Do you think that this time and economic investment is the future of the luxury industry?
CG: Yes. And Parley is giving the luxury industry the laboratory for that, changing material use and educating on innovative methods. And we must revamp the whole supply chain and lifecycle of a product. We must look at unsustainable agriculture. Fertilisers and pesticides destroy the nutrition value of the soil; pesticides run through waterways to the sea. There are huge dead zones in the ocean because fertilisers and pesticides have destroyed everything. Yet there are beautiful alternatives in farming. Every detail counts.

Parley Ocean School youth programs are made in collaboration with with local schools, NGOs and governments around the world
LUX: How do you imagine that our oceans will look in 10 years’ time?
CG: Ten years is long and short. On one hand, it is long: if we stalled human activity, I have no doubt that the oceans would be fully recovered in ten years. Extinct species would not return, but other species would evolve. Unfortunately, we are not doing that, and the speed of changing the market and the way we are working is much slower.
On the other hand, in transforming the economy, ten years is a blink of an eye. The only way to drive change in a ten year window is to aggressively address the issues we face. That means the intersection of carbon dioxide, methane gas, stopping plastic pollution, or at least cutting it down at scale. And then, 25 years down the road, we will have eradicated most of the toxic materials we are using.
Humans are very good under pressure. When humans understand that they are threatened, they will aggressively transform. And I believe that humans are ready for peace. There is a desire in us now to drive this revolution.
Find out more: parley.tv

The rocky desert coastline of the northern Red Sea. Sea levels around the world are rising and coral is being bleached by acidification due to increasing CO2 levels
Amid much scepticism about whether the global climate summit COP28, taking place in Dubai over the next few weeks, will actually bear any positive results, there are rays of hope. Ted Janulis, investor, entrepreneur and founder of Investable Oceans, outlines the reasons he is feeling cheerful in the run-up to an event that needs to change the way we think about and deal with climate change
In just a few days, 70,000 people will convene in Dubai to attend COP28 (the 28th annual “Conference of the Parties”), where delegates from countries all around the world will discuss how to address the climate crisis. The UN Framework Convention on Climate Change (UNFCCC) – tasked with finding ways to reduce emissions – will track member states’ progress on emission reductions and negotiate further collective action, alongside business leaders, climate scientists, journalists, and others in attendance. Major topics will include how vulnerable communities can adapt to climate change and how to achieve net-zero emissions by 2050.
We’re at a critical juncture for our climate and oceans, so this COP is particularly important. While increased commitments provide grounds for some optimism, our oceans and climate face continuing serious challenges. We’re not on course to stay within the 1.5C increase above pre-industrial levels scientists warn is required to avoid serious environmental and human consequences, and in addition we’re falling far short of the $150 billion per year cited by recent research needed to achieve the goals of Sustainable Development Goal 14, Life Below Water by 2030. The bottom line, as former president of Ireland Mary Robinson eloquently put it: “We cannot afford to have a bad COP”.

Desertification and coastal erosion are major issues facing the world
Despite these daunting circumstances, we’re looking forward to seeing oceans having a substantial presence at COP28. This is a continuation of a theme that has gained momentum throughout 2023: there is growing recognition that the oceans, the world’s largest carbon sink, will play a pivotal role in providing solutions for climate change.
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This year’s Climate Week NYC in September was a clear demonstration of this progression, as the number of events, announcements and real outcomes increased substantially from previous years. Amy Novogratz, Co-Founder and Managing Partner of Aqua-Spark, asserted that: “Climate Week is feeling very Blue this year, finally!”

The Ocean Pavilion at the 2022 COP in Sharm el-Sheikh. The 2023 Pavilion features ten ocean themes
A substantial increase in investable opportunities has added to this marine momentum. At least 10 new blue economy dedicated funds have launched over the past year, bringing the total count to over 30. A major focus of these funds is how to measure the environmental impact of sustainable ocean investing. In other recent news, a variety of blue bonds have come to market that involve debt-for-nature swaps, sovereigns and corporations, and Rockefeller Capital Management and KraneShares now offer an ocean engagement themed Exchange-Traded Fund (KSEA).
On the investor side, oceans made their debut on the plenary stage at the GIIN’s annual conference in Copenhagen, where discussions covered the proverbial waterfront, from ecosystem conservation to coastal resilience to blended finance to nuclear sharks. We also saw increased interest in the ocean sector from “terrestrial” investors. For example, sustainable agriculture funds are beginning to look at aquaculture as an attractive adjacent opportunity to their core focus.

A towering Acropora coral, one of the hundreds of coral reef species that help support up to 25% of all marine life
The upcoming COP28 will seek to capitalise on this surge of ocean interest and activity. Notably, oceans will be included in the COP28 thematic programme for the first time, with a special focus on 9th December. Together with an array of ocean events, gatherings and presentations at different pavilions, this represents a substantial increase in the ocean’s presence in global climate conversations and solutions.
Read more: Baroness Scotland and Markus Müller: a call for action at COP28
One of the highlights of COP28 will be the return of the Ocean Pavilion, which will bring diverse stakeholders together in a dedicated space within COP’s “Blue Zone” for its second year. The organizing partners, Woods Hole Oceanographic Institution and Scripps Institution of Oceanography at UC San Diego, will lead 32 partners through two weeks of events. The Pavilion programming is structured by ten themes organised under three tracks: Changing Ocean, Climate Consequences, and Future Ocean.

A pod of charismatic dolphins swimming in the shallows. Overfishing and bycatch are major issues for our oceans
The Pavilion is meant to inspire ocean-focused solutions through 70+ panel sessions, meetings and in-depth discussions. We are particularly excited about the “Blue Economy and Finance” theme, which explores the role that finance can play in ensuring that the ocean can continue to protect and provide for human societies in the coming decades. For example, Margaret Leinen, Director of Scripps Institution of Oceanography, will moderate a panel, Frontloading Equity in Financing Coastal Climate Resilience, exploring questions such as: How can we scale climate finance to reduce climate risks, speed recoveries, and reap the benefits of resilience? And how can our quantification of the financial costs of climate change be redesigned to yield equitable outcomes?
Despite all the headwinds, we are hoping for positive progress over the next weeks in Dubai.
Ted Janulis is Founder & Principal, Investable Oceans
Co-written with Helena Janulis, Business Development and Special Projects, Investable Oceans
All photos by Morgan Bennett-Smith
Find out more: www.investableoceans.com

Adrian Bridge, opened Porto’s Cultural District, WOW, in 2020
Starting his career in the British Cavalry Regiment, Adrian Bridge moved to Portugal in 1994 and is now CEO of The Fladgate Partnership, which produces Taylor, Fonseca, Fonseca-Guimaraens, and Croft Ports. Here, Bridge speaks to LUX’s Leaders and Philanthropists Editor, Samantha Welsh about being a driving force behind wine tourism in Porto and developing the city’s new Cultural District WOW

Adrian Bridge
LUX: What do you think your training at Sandhurst taught you?
Adrian Bridge: The military teaches a great deal about leadership and confidence. You also learn to make decisions based on the available information, no matter how imperfect. However, in planning action it is in the details where success lies. That requires breaking down a problem to its parts and thinking through all of the details. I believe that all business is about the detail and that is where success lies.
LUX: How would you say this has influenced your dynamic style of leadership?
AB: The moto of Sandhurst is ‘Serve to Lead’ and I strongly believe in leading from the front. This creates a company culture where everything should be possible. I do not ask people to do things that I would not do myself. I think that this allows us to push forward, to take risks, to do things that others might not attempt.

Angel’s Share is the name given for evaporation process that takes place when wine is ageing in barrels. It is also the name of the WOW wine bar
LUX: Why is the house so good at innovating?
AB: To me, innovation is all about pushing boundaries. To remain at the top, you simply can’t sit still. You have to continuously question, push and evolve or someone will overtake you.
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Established in 1692, we are one of the oldest companies in the world simply because we don’t sit still. We are continuously expanding and innovating to appeal to both new and existing audiences. We have a reputation for quality and excellence that has been built up over time and continues to be sustained through the generations.
One of our best examples of innovation has to be the creation of Croft Pink; the first ever Rosé Port. We launched this product in 2008 with the goal to introduce Port wine to a younger generation. In 2011 we continued to expand this concept and launched a canned “ready to drink”- Rosé tonic.

The Fladgate Partnership produces Taylor, Fonseca, Fonseca-Guimaraens, and Croft Ports
LUX: Oporto is already a UNESCO World Heritage City, so what was your vision for WOW?
AB: Porto is a beautiful city full of history, charm and culture – all of great significance to Portugal’s identity. The vision of WOW was to bring a totally new set of cultural concepts to Porto and in this way offer quality content to the region.
We wanted this to be a game-changing space for both locals and travellers that really celebrates the culture, gastronomy, history and industries of Portugal. WOW is as educational as it is fun. To achieve this, we needed to make sure this was a dynamic district that featured regular exhibitions, unique events and seasonal experiences.

The District is over 55,000sqm and includes 8 museums and experiences and 11 restaurants and bars
LUX: What does an immersive experience offer that can complement the traditional vineyard visit?
AB: One of the reasons WOW originally came to be was in response to the booming number of visitors coming to Porto – demand that we helped to create by building The Yeatman – and the lack of experiences that Porto had to offer. To appeal to this market, we continuously try to ensure that there is something new for people to do and see in the district. Technology really allows us to engage with guests in a more interesting and meaningful way.
After the traditional vineyard visit, I would definitely suggest spending a day at WOW. It’s a good idea to choose one or two museums, do a workshop at The Wine School or at The Chocolate Story – the chocolate museum, enjoy a typical dish in one of our restaurants, appreciate the sunset in our Angel’s Share bar while drinking a Port Tonic and stay to be amused by the video mapping in our main square.

The Chocolate Story Museum
LUX: What is a sustainable vineyard model and how are you working to secure the future of viticulture?
AB: We are committed to protecting the environment and the future of our vineyards and the Douro Valley where our family has produced Port wine for centuries.
Our sustainable model incorporates a number of techniques and strategies which work together to create a balanced, diversified and sustainable vineyard environment. The basis of the model is the construction of narrow terraces each of which supports only one row of vines.

The view from Angel Share’s Wine Bar
This model was awarded the prestigious BES Biodiversity Prize in 2009, which recognises achievement in the fields of conservation and environmental sustainability.
In order to encourage industry change on a global level we established the Porto Protocol – the wine industry’s climate action network. Since our first summit in 2018, we have brought together more than 230 wine and wine adjacent companies from 22 countries to share solutions to combat climate change in the wine industry.
LUX: This year you have opened a new museum with a ground-breaking exhibition from TATE at the Atkinson Museum, what was the strategy behind that?
AB: The vision of WOW is to bring a totally new set of cultural concepts to Porto. The new exhibitions, especially the Atkinson Museum, reinforce this destination as a “must visit” hub for international travellers.
At the centre of WOW is the Atkinson Museum. Originally built in 1760, we have meticulously restored and modernised the space to meet international museum standards and attract exhibitions from the international art pool.

Adrian Bridge has a private collection of 2,000 vessels and glasses which tell the story of the evolution of drinking vessels from earliest civilisations to the present day with some of the collection dates back to 7,000BC
Our most recent exhibition, The Dynamic Eye was produced by the TATE Collection and featured over 100 works from 63 artists – this was the largest number of works travelling from TATE to Portugal. This is an amazing example of the quality of major exhibitions we are bringing to Gaia.
The idea is to bring new and different major international exhibitions, such as The Dynamic Eye, every year.
Read more: Italy Art Focus: Patrizia Sandretto Re Rebaudengo
LUX: How can cultural philanthropy shine a light on the house values?
AB: As a family business, we are built on a set of strong shared values. We are continuously seeking opportunities that align with our core values. At the moment, one of my key priorities is sustainability in the wine industry and coming up with new ways to create new industry practices.

Porto Region Across the Ages Museum
LUX: What would you like to be remembered for?
AB: When I came to live in Porto in 1994, I came to into a Port Wine Trade that was very traditional. Our company helped to consolidate that industry and lead it forward, not least with the innovation of various new styles of Porto. This was an achievement and in doing this I hope that I will be remembered for helping to enhance one of the greatest wines and wine regions in the world. This also includes putting Porto on the map as a destination and through that work we have helped to stimulate the development of the town and create jobs and wealth. However, I will probably just be remembered for altering the city centre through the construction of The Yeatman and WOW.
Find out more: fladgatepartnership.com

YKK’s NATULON® Mechanically Recycled Zip is made with recycled yarn and post-consumer plastic bottles
The amount of zips produced by YKK each year far outstrips the number of people currently on Earth. So how can a company mass producing and growing at such scale stay true to values of circularity and sustainability? LUX speaks to Jim Reed, CEO of YKK America, about why he believes cost and speed need not be barriers to a sustainable business
LUX: Can you explain the cycle of goodness and how it relates to the YKK philosophy?
Jim Reed: The cycle of goodness – meaning that no one prospers without rendering benefit to others – was developed by our founder, Tadao Yoshida. One of his inspirations was Andrew Carnegie, a late 19th century early 20th century steel tycoon, who had a philosophy about a business’ obligation to society. As a young man, Tadao Yoshida got hold of a translated copy of Andrew Carnegie’s biography. He was inspired by Andrew Carnegie’s words and he decided that was the philosophy that should drive us. He was always entrepreneurial, but it wasn’t about how wealthy he could get, it was about how he could help. He wanted to contribute to society.

YKK is used by hundreds of major clothing companies including The North Face, Patagonia, Levi’s and Nike
LUX: Your president, Hiroaki Ōtani, said the company’s immediate vision is for ‘better products at a lower cost and greater speed, more sustainably’. How do you plan to chase growth while also racing towards carbon neutrality?
JR: President Ōtani is talking about getting the right materials for the right products to the right customer at the right time. If you think about those concepts, you’re not overproducing. We’re producing over 10 billion zippers in a year, but our objective is that, at the end of the day, every zipper has a perfect spot and nothing gets wasted. On top of that, he talks about better products, lower cost, greater speed, and more sustainability. If we can be more efficient, and some of the obstacles to sustainability – cost – can be reduced, then a sustainable product can match the price of the less sustainable cheaper product and you can match that substitution more easily.
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President Ōtani reorganised our company in a number of different ways five years ago. He created what we call the Technology Innovation Centre. He took all the smartest people in our company and put them in the Technology Innovation Centre, where they were working on pure research, not product development. Innovation and technology have always been an important part of YKK, and particularly now with climate change issues and sustainability, we all need to be making significant changes.

Beyond zips, YKK produces a variety of other products such as snaps, buttons, buckles, and textiles for apparel and industrial use
LUX: How far is the company’s adoption of renewables impacting carbon emissions?
JR: We’re doing very well in that area. We reported at the end of the last fiscal year that we had reduced scope 1 and scope 2 CO2 emissions by almost 47% against our base year. What’s even more significant is that we’re not talking about CO2 emissions per zipper – we’re actually growing our production. Even though our production is increasing, we know our CO2 emissions have to be reduced, and we were able to reduce them significantly. Our 2018 level of CO2 emissions is our base level, by 2030 we’ll cut that in half, and by 2050 we’ll be carbon neutral. Around the world we’re looking at about 32 facilities which are currently using 100% renewable electricity, and very actively working to change the others. That can be a challenge because every facility has a different footprint and has a different source of electricity. But we are continuing to try to find a variety of different mechanisms to employ this.
LUX: What are the pillars for sustainable strategies for textiles packaging and waste management?
JR: For textiles, the main thing is to switch over to recycled thread. We call that NATULON. YKK had been offering to use recycled thread for over 20 years, and we’ve probably had the product for 25 years. Now, the market desires it, and so now we are able to switch over to 100% recycled textile. 26% of our products last year were using it, and that’s going to grow rapidly. We hope that will get up to 41% by next year. We’re working on a complete switchover.

YKK produces more than 3 million kilometers of zips every year
When we talk about waste management, you think about inputs coming into the factory and products coming out, and waste as a by-product of that. You put that waste back into your process. The objective is to get inputs coming into your factory and the only thing that comes out is the product. ECO-DYE technology uses CO2 instead of water to colour the zipper tape. That removes water from the process, which removes the need to take dye out of the water. We also have something called AcroPlating. If you get rid of the need to apply the bad chemicals, then you don’t have to worry about managing the waste on the back end.
Read more: Salomon CEO Franco Fogliato on environmental responsibility in business
LUX: Can you tell us about the partnership between YKK and the Monitor for Circular Fashion? Do you think it could lead to systemic change within the fashion industry?
JR: These partnerships are really important because, just like the UN statement on climate change or the Sustainable Development Goals or the Fashion Charter, all of these statements and actions can really scope the objective to solve the problem. It gives us all targets, and then when we join the Charter, we make promises that we have to stand by. Those are extremely important, because we all need to be speaking the same language and talking about the same objectives. With those statements, the fashion industry can declare to the people of the world that we’re moving in an environmentally-friendly direction and can get the support of their customers, which gives us the inspiration to innovate into that change. Once those goals are clear, then industry can innovate towards it and solve the problem just like we’ve been able to solve any problem when we’re focused on it.
All images courtesy of YKK
Find out more: www.ykkfastening.com/sustainability

Small Pacific island nations like Tuvalu are at most risk of rising sea levels due to climate change; COP27 last year created a Loss and Damage Fund to alleviate their plight, but no funding has yet been forthcoming
There is a major issue with meeting our sustainability goals: the financial and structural support is, in many cases, just not there. Deutsche Bank’s Markus Müller explains to Darius Sanai what needs to happen to close the gap
LUX: What is the sustainable financing gap and what is the biggest problem we face for bridging it?
Markus Müller: It is usually defined as the difference between the cost of meeting United Nations Sustainable Development goals (SDGs) and the amount of investment actually being delivered. Big numbers are common here but we need to put them in perspective – the latest OECD estimated the annual financing gap is 3.9 trillion USD, but this is much smaller than global GDP of around 100 trillion USD. The biggest problem isn’t the size of the gap, but making sure that investment projects and systems are viable. Bringing down borrowing costs and making sure there’s a level playing field for investments are big parts of this.
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LUX: Financing sustainable development should be a priority. But is short-term thinking still making it difficult?
MM: I wouldn’t blame the sustainable finance gap simply on short-term thinking. I think most people are rightly uncomfortable with how close we are to the planetary boundaries, and this is spurring action: we aren’t just leaving this to future generations. Fixing the finance gap now needs innovation, an ability to break free of current ways of thinking and a clear view of where we want to be. Returns and cost of capital remain key issues.

Houston, Texas is attracting new technological investment due to incentives created by the US Inflation Reduction Act, which is in effect a green subsidy
LUX: You have observed that our international social infrastructure for dealing with global collaborative action (the UN, and the economic institutions arising from Bretton Woods) are from another era. Do they need to be updated?
MM: Existing international institutions provide good framework to support transformation. They can cooperate in new ways with other bodies if necessary – note President Macron’s Global Financial Pact summit earlier this year. This is a matter of evolution, not replacement. Look at the discussions, for example, around how to repurpose IMF Special Drawing Rights (SDR, invented back in 1969) to support biodiversity and other initiatives.
LUX: The climate crisis – or triple planetary crisis – requires global nations’ collaboration on a probably unprecedented scale. But is such collaboration now more difficult in our increasingly multipolar world?
MM: Collaboration is fragile by nature, but it is still possible in a multipolar world. We start from a base point where the world’s resources – financial, material, natural – are unevenly distributed. Developing economies have more physical resources (for example, metal and minerals deposits) so it may make sense for them to collaborate. But if developed economies want to participate in these discussions, they must deliver more real support. This is often lacking: for example, there have been no inflows into the Loss and Damage Fund agreed on at last year’s COP.

At COP27 in Egypt in 2022, world leaders agreed to take tangible steps towards alleviating the climate crisis, but it remains to be seen whether they will be executed
LUX: Are you optimistic that the US, EU, Russia and China (for example) will agree on and enact workable policy solutions to counter the climate crisis? What would be significant markers of progress?
MM: Yes, I am. We have seen one important, recent example of this: major technology disputes between the U.S. and China did not stop the two sides meeting for climate talks. This shows that environmental issues do not have to become a destructive bargaining chip in broader trade or investment disputes, although we should not ignore the fact that environmental operating standards do have an impact on competitiveness and thus trade tensions. For me, the key marker of progress is continued discussion and agreement to stay within overall multilateral environmental policy targets.
LUX: If we are indeed entering a more unstable era (in terms of global climate and related issues like biodiversity), do the fundamentals of policy making need to change in order to accommodate constant change?
MM: I think this is a matter of learning how to overcome unforeseen challenges, rather than simply accepting instability. As our understanding of environmental issues and how to tackle them gets better, policy will change. The fundamental shift may involve us stopping seeing policymaking as proceeding along an inflexible straight line. We need to be more flexible and accept that policy may zig-zag. Policymakers’ ability to adopt to changing knowledge to find optimum solutions should be seen as an indication of strength, not weakness.

China, one of the world’s biggest sources of greenhouse gas emissions, has recently cleaned up its urban pollution and has agreed to restart formal climate change talks with the U.S. as of November 2023
LUX: Past successes like the Montreal Protocol were one-time events. How can we ensure more sustained policy progress?
MM: I don’t think we should think of policy advances as one-time “successes”. In reality, we often don’t know the real impact of policy agreements for many years. Some agreements that are hailed as successes at the time – for example, the Aichi goals of 2011 – have subsequently proved insufficient to meet the challenge at hand. The importance of agreements is really that they drive us, one uneven step at a time, towards better environmental outcomes.
Read more: Marküs Muller on the economy and biodiversity
LUX: How important are subsidy and protection programmes for transition technologies, and can they be harmful?
MM: It’s important to distinguish between different sorts of policy support. There are good and long-standing arguments for the support of “infant industries”, in the economics jargon, but we have to be careful that this does not slide into protectionism as these industries mature. U.S. support via the Inflation Reduction Act (IRA) is giving us a good preview of transition policy support, and what really determines where new industries locate and thrive. (Consider why Houston is attracting new technologies and Miami is losing out, for example.) Ultimately, it’s all about kickstarting specific industries that will really work.
Markus Müller is Chief Investment Officer of ESG & Global Head of Chief Investment Office at Deutsche Bank’s Private Bank
Find out more: deutschewealth.com/esg

Aurelie Cauchy and Leslie Ramos, founders of The Twentieth © Juan Cuartas Rueda
Leslie Ramos and Aurelie Cauchy are co-founders of The Twentieth, a pioneering art advisory that focuses on supporting the arts and culture. Following the launch of Ramos’ book, Philanthropy in the Arts: A Game of Give and Take, Samantha Welsh speaks to the founders of The Twentieth about the new generation of philanthropists emerging from around the world, with different motivations and priorities and what the future holds for arts philanthropy given the rapidly changing landscape
LUX: What compelled you to layer arts philanthropy onto traditional arts advisory?
Leslie Ramos: The simple answer is that we spotted a gap in the market. We saw more and more aspiring collectors coming to the art world eager to support the ecosystem they admired, but they would find that although there were many people helping them buy and sell, there was almost nobody actively encouraging them to give back and helping them to do it.
Aurelie Cauchy: Moreover, we also feel that the art world in general is becoming increasingly dominated by the art market, focusing very strongly on sales, sales, and more sales. We wanted to build something that tried to push back against that a bit and in a small way remind people that a good collector is someone who also cares about the art world ecosystem.
LUX: Does arts philanthropy today bear any resemblance to its origins?
LR: The basic system of the most privileged in society actively supporting something they care about hasn’t changed much. What does change all the time are the underlying dynamics, like people’s motivations. We are seeing a real shift today in the role status has in philanthropy, with younger philanthropists being much less keen to have their names carved above doorways, for example.
AC: The pandemic has also reinforced the desire to help locally, with a focus on causes such as health and poverty, at a moment when social justice became more prominent than ever. Without taking anything away from other extremely pressing causes, one of the missions that we feel we have is to show philanthropists how supporting the arts can be an effective way of addressing these other societal causes and something that should sit as part of their wider philanthropic portfolio.

The European Fine Art Foundation panel discussion on next gen collecting and philanthropy at the Art Business Conference in 2023 © David Owens
LUX: Why is arts-funding important amidst crises in education and healthcare provision?
AC: It is true that causes like poverty, health, and children will always, and perhaps should always, be more important causes for philanthropy than the arts, but that doesn’t mean the arts should be ignored. For one, art has incredible power within societies. As Leslie wrote in her book, ‘The power of art shows us that humans can dream and think about the world not only as it is, but as it could be’, and in this regard the arts are particularly powerful in conveying important messages about the world and society.
LR: One example that I think is quite potent and that I tell our clients, is to look at what the philanthropist Jeff Skoll has done with his film production company Participant Media. Almost every film in the past 20 years, that has spurred real conversation about important issues facing society, has been funded by Skoll. The collector and philanthropist Sarah Arison also described this very well when I interviewed her for my book. She said that, for her, we must change the way we think of the arts, not as siloed disciplines but collaborative and interconnected, and this is crucial to bringing awareness to all sorts of issues.
In the end, it is critical for people to really care about what they support. This is why the experiential and social part of the art world is actually quite valuable – the events, galas, previews, and perks offered to supporters are not only quite fun, but they help people learn and be more comfortable.
It is also why we guide (or drag!) our clients to artists’ studios, museums, and non-profits of all sizes to really understand what their money can do and reassure them that it will be well spent.

Jesus Rafael Soto, Penetrable, 1992. © Archives Fondation Maeght
LUX: You also advise museums and non-profits, artists, and some brands as well?
LR: Yes, we do a lot of work with museums and non-profits, advising them on all sorts of things, but mostly around improving their financial resilience or helping them execute their vision. Aurelie has been doing a lot of work with the Centre Pompidou, expanding its international circle of donors, especially throughout the US, to support the enrichment of its collections. At the same time, I have been working closely with the Fondation Maeght in the South of France, helping them build their first patrons’ scheme with supporters from across the world, and advising them on their capital campaign for a new extension due in 2024.
AC: Our work with artists and brands is not so dissimilar to what we do with collectors. Often successful artists get to a point when they want to give back and we help them build their philanthropic initiatives, like foundations and artist residencies. Likewise, many brands, particularly luxury brands, are looking for genuine engagement with the arts, whether it’s through strategic collaborations or philanthropic initiatives that resonate with their ethos and serve their client-centric strategy, corporate social responsibility, and branding.
LUX: How do you work with individual clients in terms of evaluating their intentions and guiding them?
AC: It varies slightly from client to client. One thing is enthusiasts taking their first steps in the art world, perhaps starting a collection, or beginning to get involved with institutions in a meaningful way. Theirs is more a process of discovery initially, seeing what resonates. Whereas long-term supporters who want to take their philanthropy to the next level and perhaps build their own foundation, for them it’s more about refining and executing their vision.
The common thread is that we view our role as a catalyst, helping our clients become respected forces in the arts and culture world. This means being independent, unbiased, and transparent, which is why, for example, we do not charge commissions on transactions like a lot of advisors do. We would rather that our clients can trust us and be sure our advice is completely independent than constantly feeling pressured to spend.
The other side of the coin is that we only work with clients who are, or want to be, philanthropic. We are very clear with that and we are different from most arts advisors in that regard.

Leslie Ramos at the launch of ‘Philanthropy in the Arts, A Game of Give and Take’, published by Lund Humphries in collaboration with Sotheby’s Institute of Art
LUX: Are there barriers and what is the approach to impact measurement?
LR: While measuring impact to some extent is valuable, it is much more so to identify non-profits who know what they are doing and whose mission aligns with the giver and then trust them to do what they do best. I think the best arts philanthropists instinctively understand the positive effect the arts can have. So many studies have shown the proven positive effects on mental health as well as the positive economic impact on communities.
LUX: How are newer players influencing codes and interactions?
AC: It’s difficult to summarise because there are new people coming to the arts from all over the place. Of course, a lot of the attention recently has been on the tech money, but although it might be a stereotype to say that tech millionaires have no interest in arts and culture, it does seem, for now, to be the case. There are exceptions of course, like Sean Parker’s Parker Foundation or Komal Shah and Gaurav Garg’s Shah Garg Foundation. Both are important collectors and philanthropists from that world doing truly wonderful work.
One of the most interesting areas of the world that we are keeping our eyes on is South-East Asia and the new generation of collectors in places like Singapore, Indonesia, and Taiwan. Indonesia especially is an incredibly charitable society with a high value placed on the arts. India has also recently seen the rise of its UHNW population, with first generation wealth and inter-generational givers alike showing great interest in strengthening the philanthropic culture and infrastructure.
LUX: Where is private philanthropy leading national conversations through art discourse?
LR: Private support can often act faster than governments and be more curious and less risk averse. This means that in countries where there is yet to be a state-backed cultural support system, philanthropists are often key to giving artists and non-profits the resources they need. After all, artists can be found everywhere, and thank goodness for that!

Eacheve, the independent non-profit organisation dedicated to creating new opportunities for Ecuadorian artists © Intemperie Studio
Take, for example, the work being done by the Ecuadorian arts foundation EACHEVE. For a few years now, the founder, Eliana Hidalgo, has been determined to give Ecuadorian artists global exposure and opportunities, supporting residencies, exhibitions, publications and soon a permanent exhibition space in Guayaquil. EACHEVE even published the first ever compendium of contemporary Ecuadorian artists, a book that has become a global reference and the first of its kind. This kind of work is where philanthropy can take a lead, and when done well, it can also be ‘contagious’, encouraging others to get behind a great cause and ultimately influence state decisions.
LUX: How can the State incentivise and direct giving?
LR: State support is critical in providing a supportive environment for philanthropy, and this doesn’t just mean providing tax incentives or funding matching programmes. Although they do work, it’s more about providing a framework and actively incentivising more philanthropists more holistically within your country.
Singapore is a great example of this. They have extended their (massive) 250% tax deductions for donations to 2026 to foster a culture of philanthropy, but it is combined with their SG Arts Plan (2023-2027), developed by the National Arts Council, which is designed to invigorate the art world more generally.
This is something I am hoping future UK governments will start improving because recently encouraging philanthropy in the UK has been neglected, in my opinion. In part, this is because it is viewed as a rather unfavourable thing to support politically. Having launched a successful £80m scheme to encourage more philanthropy in 2010, since then the current UK government has done very little. As things stand, the wealthiest in UK society only give a miserly 1% of their income to charity every year.

Centre Pompidou
LUX: Is there a downside to state intervention?
LR: Without wanting to get too caught up in a rather complex topic, there are obviously issues with censorship and oppression of artists and creatives in many parts of the world. Equally, there are many examples of populist governments taking control of museums and cultural organisations by putting their cronies in charge.
But I still believe that perhaps the most damaging thing a state can do is be ambivalent. This was often the case in Italy in the past, where especially state museums were resting on their laurels and simply stagnant. In 2014, the newspapers in Italy gleefully reported that the restaurant at the Metropolitan Museum of Art in New York made more money in a year than all of Italy’s museums combined. But since then, new government initiatives, the growth in corporate sponsorship from big Italian companies, particularly the luxury sector, and a general sense of key people wanting to put in more effort, means things are slowly going in the right direction.
LUX: How optimistic are you that arts philanthropy can catalyse a better world?
AC: Arts philanthropy is vital to fill the gaps, supporting artists, art education, and art institutions that struggle to secure adequate funding from just government and commercial sources.
Take arts institutions, from leading museums to small non-profits, who are the many beating hearts of the art world, it is important to allow them to continue their invaluable work and survive. The former Met CEO Dan Weiss wrote a wonderful book on the subject, saying that “museums have played a vital role in our culture, drawing on Enlightenment ideals in shaping ideas, advancing learning, fostering community, and providing spaces of beauty and permanence”.

Aaron Cezar, founding director of the Delfina Foundation in conversation with Leslie Ramos
Arts philanthropy is there for these institutions to ensure they can navigate a challenging landscape with financial resilience and be sustainable, relevant, and impactful in the long run, and in the end, it helps create a more vibrant and diverse society where everyone, regardless of background or financial means, can have access to art and culture.
LR: At the same time, I would like to finish on a sentiment that was shared by Darren Walker, the President of the Ford Foundation, in a recent interview. Walker, a great advocate for philanthropy, had come across something Martin Luther King Jr. had written, where King had pointed out that although commendable, philanthropists should recognise the economic injustice that makes philanthropy necessary. “King was saying that, yes, the work of philanthropy must be about charity and about generosity”, Walker said. “But it should also be about justice and dignity … It requires of the philanthropist an interrogation of our own complicity in the very problems we are seeking to solve.”
Find out more: thetwentieth.com

Karen Sack aims to drive investment into coastal and ocean natural capital to combat climate change

Karen Sack
It is under three weeks until the start of one of the most important climate summits in history. At the end of November, world leaders gather in the UAE for COP 28, an ever-more urgent climate crisis looming amid growing geopolitical instability. Here, Karen Sack, head of a major organisation devoted to driving major finance to ocean-related sustainability initiatives, outlines what needs to happen – and what she fears may transpire instead
LUX: Speaking as Executive Director for the Ocean Risk and Resilience Action Alliance (ORRAA) as well bringing in your own views, what do you think should happen at COP 28?
Karen Sack: This year we have seen the number of climate disasters ratcheting up. We are so close to that 1.5 degree increase of the world’s temperature. September has smashed all the records in terms of the amount of warming, with a 0.5 degree Celsius rate of change. From our perspective, there are five key focus areas for us at COP 28.
The first and most important is that we have to keep that 1.5 degree target alive. That is the Paris Agreement target, adopted at COP 21. It is absolutely critical on all kinds of scientific levels, in terms of tipping points as well the existential reality, particularly for small island developing states, and for the potential impacts on coastal communities in developing countries as well as everywhere around the world. That should be the absolute focus of this meeting and the intent should be on how to do that, in terms of outcome for the COP.
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Secondly, and very importantly, is that as we look at the real need to scale down emissions to phase out fossil fuels, we also need to recognise that a liveable planet, particularly a liveable planet for humans, requires the regeneration of ocean environment. Nature needs to be at the heart of the story, in terms of addressing the biodiversity and the climate crises, because together we need to address those two issues.
The third key element is recognising that if we are going to address mitigation, adaptation and resilience – three of the core elements of the COP – as well as bring in nature, we have to focus on regeneration. We have to move beyond sustainability, which we predominantly focused on in the past. If what we do now is just sustainable, that is insufficient. We have to address mitigation, adaptation, resilience and regeneration. We need to significantly upscale sustainable finance and investment. From our perspective, that needs to be scaled into blue nature – into the ocean, as a critical carbon sink and biodiversity reservoir, as well as a key source of livelihood.

Open ocean carbon- capture is an emerging technology involving extracting and storing carbon dioxide by using nature or artificial solutions
The fourth thing we need to look for regarding our focus on maintaining resilient coastal communities, is to ensure that where investments are going to be made in coastal areas that there are high quality safeguards and guardrails for those investments, so that those communities can thrive and that investments made are made with the full consent and engagement of those communities.
Fifth and finally, what is really key to get out of COP28 is to establish that there are certain things which should not be investable propositions. In the ocean space, that means not investing into offshore oil and gas or emerging sectors like sea-bed mining that could be incredibly destructive, and for which the full suite of impacts are as yet unknown.
From our perspective, there should be an absolute, precautionary pause on any investment into this potential new sector until there is much more information, better controls and better safeguards in place. The question remains as to whether it should happen at all, but there should at least be a pause until 2030 for sea-bed mining. My view is that it should not happen at all.
LUX: You have said before that there is enough talk but not enough action. What needs to be done around sustainable finance to make that gap close?
KS: Fundamentally, there must be an agreement to move forward on the loss and damages fund. There have been ongoing negotiations, but this needs to be sorted out and settled so that funds can begin to flow into that loss and damages fund and then to the communities most affected.
Secondly, we have got to close the gap on adaptation finance; the UN Environment Programme released a report just this past week which showed that the finance gap, for adaptation finance, is 50% higher than it was previously thought. That means we have got to start looking at the hundreds of billions of dollars that have got a flow from the public as well as the private sector.
The biggest risk that we are all exposed to is inaction. The more we can do earlier in the process to drive financing into adaptation and resilience, as well as mitigation, the better, and the less costly that will be in the long term. That is key to closing those adaptation gaps. And in the ocean space, working with partners and the high-level climate champions, we have identified five ocean breakthroughs which need to be addressed.
LUX: Is there a danger of double-counting or under-counting?
KS: It is essential that governments start to work across treaties rather than keeping climate and ocean and finance treaties separate. We need to start to think about what is needed to address the issues across the climate and the nature space to prevent under-counting or double-counting.
LUX: What will incentivise governments to do that? What needs to happen?
KS: In part, it is putting numbers on the table: what is the need and what is needed to address it. Finance ministries are starting to identify these numbers and address what these gaps mean. Hopefully that begins to draw the discussion out of ministerial silos and begin to bring an all of government approach to the table in addressing them. Once that begins to happen, then it also requires Ministerial level engagement and how key ministers can get together more informally to address those issues. I know that a couple of months ago in Vancouver, the Canadian Minister for Environment and Climate Change flagged the need for ministers to come together across these treaties to address some of these issues. This is just a starting point though, because the issues we are facing extend beyond what governments can do and have to involve development finance institutions and the private sector too.

Due to climate change, coastal communities are now more than ever under threat from flooding and severe storms which threaten their infrastructure and economy
LUX: Is there an issue of a big difference in policy between more progressive governments, such as Canada and the EU, and others with very large economies who are less close to enacting such change?
KS: Absolutely. There are also fossil fuel economies which are in the middle of all of this. One of the issues is that, since the UNFCCC started its work, countries have been – and remain – defined according to their different economic statuses. Yet there are countries which are large emitters now, and countries that historically have had a large carbon footprint. There are also economies that are fossil-fuel driven economies and have contributed to significant fossil fuel emissions, either by themselves or through selling their fossil fuels on the open market. The reality of the challenges that the world now faces is that rather than arguing over who has done what for how long, the focus needs to shift towards how each of these actors can play a role in building and financing resilience and adaptation, and mitigating harm. We have to think beyond the traditional brackets that different countries have been put into, because this is an existential crisis for all of us.
LUX: Do you see authentic intent among enough governments, or are some just talking the talk?
KS: This is part of the challenge. We have seen so many significant climate events this year which you would think would bring people to the table with urgency, focus and determination, but that is not happening across the board. This is where the private sector needs to come in to help move things forward. There has, of course, been push-back in some private sector quarters as well. But the reality is that if we project forward to revenue and growth impacts or profit margins, not just over the next quarter or few years, but to five and ten years down the track, the potential costs of inaction are staggering. These are no longer issues for the next generation, they must be addressed now. We have a choice as humans. The planet will be fine. It is us who are going to be harmed. We choose whether we act now or we delay but, as I said earlier, both cost and risk become exponential the more we delay. We should be focusing all of our attention on acting now.
LUX: Is there a risk that the more we innovate to offset, or capture, the more we have permission to emit?
KS: Absolutely, which is why we have really got to focus on reducing and phasing out fossil fuel emissions as quickly as possible, and we have got to think about the most cost-effective, efficient ways to invest in adaptation and resilience. Let’s shift those investments into sustainable, regenerative renewables, such as wind, solar and tidal power, and let’s focus on investing into nature and helping to build resilient, natural ecosystems which are also the most effective carbon sinks that are on Earth right now. These are incredibly effective both in the functions they fulfill, as well as the costs that they incur.

Karen Sack has previously led global efforts to create a new UN treaty for high seas biodiversity
LUX: Do you think that large-scale, open-ocean carbon-capture – which is currently unregulated, untested but has the potential for enormous scale – should be focused on, or it a diversion?
KS: I think that there will always be untested technologies and potential large-scale solutions, which will be put on the table as a panacea to resolve our issues. There is no harm in asking scientists to explore the viability of some of those mechanisms, to understand the costs, the potential collateral damage and impacts of them before we move forward with them, but thinking that we can chase rainbows or invent unicorns that will solve our problems, while letting everything else fall apart at the seams, does not seem like a sensible solution.
However, there are tried and tested approaches which we know will work. We know that not using fossil fuels is the most critical step that has to be taken to mitigate the impacts of climate change. We know that regenerating and restoring nature is very important for addressing elements of biodiversity as well as the climate crisis. We must work on these two things and build adaptation and resilience – as quickly as possible – by focusing on investing into renewables and investing into nature, and ensuring that government policies and investments from governments and the private sector enable this.
Read more: Jean-Baptiste Jouffray on the future of the world’s oceans
LUX: What do you fear will happen at COP 28?
KS: There are a lot of initiatives which are being taken forward, and discussions happening, at COP 28. All of them are taking place in the face of significant geopolitical change and challenge. My biggest fear is that the international community does not move far and fast enough and as quickly as possible at this COP, and that the interests of the fossil fuel sector take hold. We cannot go there again. We do not have the time and we certainly do not have the space. We need – as we say in the ocean world – all hands on deck! We must move swiftly. We need action, and we need it now. That is what we need out of this COP: concerted action at speed and at scale.
The 28th Conference of the Parties of the UNFCCC (COP) is set to take place between the 30th November and 12th December 2023
Karen Sack is Executive Director of the Ocean Risk and Resilience Action Alliance
Deutsche Bank was the first bank to join the Ocean Risk and Resilience Alliance
Lower three images by Isabella Fergusson
Read more: oceanriskalliance.org

ArtOutreach public sculpture tour for students
Mae Anderson, serves as the chairman of Art Outreach, a non-profit organisation committed to promoting art appreciation and nurturing the connections within Singapore’s art community. Mae’s contributions extend to her role as the Head of Philanthropy Services Asia at BNP Paribas Wealth Management, where she collaborates with clients to bring their philanthropic visions to life
LUX: How has your personal philanthropy informed your corporate role?
Mae Anderson: My experiences in the philanthropic sector have reinforced for me the importance of aligning business values with social responsibility. This is essential to benefit the communities we serve and to enhance the reputation and sustainable values of the organisation. Corporate philanthropy is not just a matter of financial contributions; it is about creating meaningful, sustainable change by strategically leveraging resources and expertise. I prioritise building strong relationships with nonprofits, community leaders, and clients who share our commitment to making a positive difference. This collaborative approach has proven instrumental in developing effective philanthropic strategies that maximise our impact.

Mae Anderson, , posed against a mural by Singaporean artist, Chris Chai
LUX: Why was Art Outreach founded and what were the early successes?
MA: Art Outreach was founded to introduce art appreciation into Singapore’s education system, particularly in elementary schools where the focus was primarily on art making, and where there was a lack of emphasis on art appreciation, compounded by a shortage of trained art teachers and limited exposure to the humanities. 20 years on, there have been significant changes in the education landscape In the early stages, our volunteers were trained to deliver free art lessons to local classrooms and played a crucial role in enriching students’ visual literacy and cultural awareness. These early efforts successfully addressed the need for art appreciation, fostering a greater understanding of cultural diversity and societal dynamics among young learners, addressing a crucial need in the education system while adapting to the changing educational landscape.
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LUX: What is behind the wave of interest in cultural philanthropy in Singapore and the South Asia region?
MA: There are several interconnected factors. First, there is the desire to preserve and celebrate cultural heritage. In an increasingly globalised world, people recognise the importance of safeguarding and promoting their unique traditions, arts, and history, fostering a deeper connection to one’s roots and a sense of cultural pride. The region’s economic growth has played a pivotal role.

Level Up by curator, John Tung, one of a series of professional development workshops run by Art Outreach. In this workshop, participants learned the finer points of art installation
The rise of the middle class with disposable income opens doors, and as people become more financially secure, they seek meaningful ways to give back to their communities and support cultural initiatives that resonate with their values and aspirations, further fuelling the interest in cultural philanthropy. Governments in the region have introduced policies and incentives to drive private investment into cultural projects and institutions. Further, cultural attractions draw tourists , enhancing exchequers and soft power, Finally, the emergence of the mega-wealthy 1%, catalyses support for cultural initiatives and leads collaborations.

Benedict Yu, from 生 Rebirth as part of 醉生夢死 erosion, his solo exhibition at Art Outreach in August 2021
LUX: How has Art Outreach evolved an ecosystem for all stakeholders?
MA: As explained, we began by seeding art education within local elementary schools set about creating an art landscape. We extended our reach to communities through public programmes, discussions, and tours. This made contemporary art more accessible and relatable to local audiences. We support emerging artists through initiatives like the IMPART Art Prize to offer holistic support and foster the development of artists championing Singaporean art.

Artist, Berny Tan (left), and curator, Kirti Upadhyaya, against Berny’s artworks from Along The Lines Of – her solo exhibition at Art Outreach in August 2023
From 2024, our Art Outreach Summit will offer artists mentorship, networking opportunities, and a platform to showcase their work, as well as practical programmes such as installation and lighting. More strategically, we enter into public and private partnerships around events and activations. So we serve the range of stakeholders.

ArtOutreach primary school classroom programme
LUX: What is the role for private collectors of contemporary art in Singapore?
MA: Private collectors are custodians of cultural heritage, preserving and showcasing contemporary artworks that provide insights into the evolution of artistic expression and cultural trends. Through their acquisitions, they are patrons of emerging talents and established names, pushing the boundaries of artistic expression, opening their homes or private exhibition spaces to the public, elevating the profile of Singaporean art on the global stage and fostering educational and cultural exchange. Finally, the donation of artworks or funds to cultural institutions and nonprofit organisations, has a lasting impact on the sustainability of the arts ecosystem.

ArtOutreach Art In Transit Tour, Promenade Station. This is a walking tour of the artworks installed in Singapore subway stations
LUX: How should art philanthropists plan so they give effectively?
MA: Effective art philanthropy begins with a clear mission and values aligned with the art landscape and national priorities. Philanthropists should thoroughly research organisations, projects, or artists that match the mission, and then identify gaps and areas where their contributions can make a difference. Establishing clear, measurable goals and key performance indicators (KPIs) can guide their philanthropic efforts and evaluate impact. Philanthropists can diversify their giving portfolio and consider strategic partnerships with like-minded organisations to amplify their impact and bring diverse perspectives.

Art Outreach children’s art workshop
They should assume longterm commitment to foster lasting change and address evolving needs within the arts community. It is critical to implement systems for measuring impact, remain adaptable, and be responsive to changing circumstances or emerging needs in the arts landscape.
Read more: Aliya and Farouk Khan on the Malaysian contemporary art scene
Actively engaging with artists, cultural institutions, and the broader arts community allows philanthropists to stay connected, and they must adhere to ethical principles, be transparent, and respect artists’ rights. You should consider legacy and tax planning and remember that public engagement can inspire others to support the arts.

Textile Artist,Tiffany Loy, against her artworks from Lines In Space, her solo exhibition at Art Outreach in January 2023
LUX: How can connectivity and data help in scaling the impact regionally?
MA: Data analysis empowers philanthropists to understand specific regional needs and priorities, to identify areas where their contributions can maximise impacts, and to connect with local organisations and initiatives. By collecting and analysing data in real-time, they decide where best to allocate resources. By collaborating, donors leverage their resources more efficiently, engage directly with regional communities, scale effectively, advocate, share experience, measure impact, and together drive long term change.
LUX: What is your personal advice to a client embarking on their philanthropy journey?
MA: Trust in your passion and purpose. Philanthropy is about making a positive impact on the causes that matter most to you. Sustainable change takes time so persevere. Finally, stay humble and open to learning and let that inspire your growth as a philanthropist.
Find out more: artoutreachsingapore.org

Pristine Seas team member, Alan Friedlander, sampling in the remote reefs in the northernmost region of the Seaflower Biosphere Reserve
After a number of years writing about ocean conservation as an academic, Enric Sala decided he wanted to take a more active role in protecting our seas. Here he tells Trudy Ross about his Pristine Seas project, which combines exploration and research to conserve the world’s oceans
LUX: What inspired you to dedicate your career to researching and protecting marine ecosystems?
Enric Sala: As a little boy, I grew up dreaming to be an ocean explorer and swimming in the Mediterranean, which was pretty much devoid of life. But one day I dived in a marine reserve where fishing was banned, and there I saw all the abundance of life that was missing from the sea of my childhood. That day I understood that if we give nature space, it can heal itself – and decided to work on protecting the ocean.
LUX: You made the jump from working in academia to being a full-time conservationist 15 years ago, because you wanted to stop ‘writing the obituary of the ocean’ and instead start looking at solutions. What were the biggest challenges you faced when making this career change?
ES: The biggest challenges are several. First, there is a large lack of awareness that we are overexploiting the ocean to a dangerous point beyond which it may never recover. Second, entrenched interests with strong political connections, like oil companies and the industrial fishing lobby, oppose more ocean protection. But despite these challenges we’ve been able to show that marine protection benefits not only marine life, but also people and the economy.

Pristine Seas team assembling deep sea camera onboard the ROU 23 Maldonado, South Atlantic Ocean Uruguay
LUX: Can you tell us more about your Pristine seas project and share some of its primary goals?
ES: Pristine Seas works with local communities, Indigenous Peoples and governments to protect vital places in the ocean, for the benefit of humanity. To date we have helped to protect 26 areas across the ocean, from the poles to the tropics, covering a total area over twice the size of India. Our goal is to contribute to the global target of protecting 30% of the ocean by 2030.
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LUX: What criteria do you use to identify and select areas for the Pristine Seas project, and how do you assess their ecological importance and conservation potential?
ES: We always support local conservation efforts, which can be divided in two categories: areas that are still near pristine and need to be protected before it’s too late, and areas that are somehow degraded but, if highly protected, they would deliver big gains for marine life, food and climate. Our approach is science-based, using global databases on marine life, fishing and carbon, and our own data collected during our expeditions to these vital ocean places.

The Pristine Seas team was invited by the government of Niue and Tofia Niue to help the island community survey its underwater environment in an effort to ensure the long-term sustainable use of resources
LUX: Can you discuss any recent discoveries or achievements from your expeditions that have improved our understanding of the marine ecosystem?
ES: Coral reefs suffer from ocean heat waves, which kill enormous amounts of corals. But we found that coral reefs can bounce back from these warming events if they are fully protected and harbor large abundances of fishes. It is the fishes that keep the reefs clean and allow the corals to return. Without the big and abundant fishes, dead corals are smothered by seaweed forever.
LUX: How do you engage with local communities and stakeholders when establishing marine protected areas through the Pristine Seas project?
ES: We always support local efforts to create marine protected areas through our research, storytelling and economic analysis. We work with local scientists to assess the health of their marine environment, provide local communities with cost-benefit analysis of protection, and advise them on how to implement their desire to protect more of their waters.

Kiribati’s Southern Line Islands where Pristine Seas launched a three-week expedition in 2020
LUX: What role do you see technology playing in marine conservation, and are there any specific technological advancements that have greatly enhanced your research or conservation efforts?
ES: Technology is key to allow us to explore the deep sea and remote areas, including satellite monitoring of illegal fishing – these have been instrumental developments to enhance our work. But technology and data alone are not sufficient. We actually need people to care. This is why we use our films and storytelling first, to inspire people to fall in love with their ocean – and then we provide the scientific and economic data to support action.

Dr. Enric Sala, photographed at NG Headquarters in Washinton, DC
LUX: How can governments and policymakers be encouraged to prioritise the protection of marine environments, especially in areas beyond national jurisdictions?
ES: For governments and policymakers, the easiest encouragement comes from the fact that ocean protection is good business! If we protect an area from fishing and other damaging activities, marine life comes back spectacularly. Fish abundance increases on average by 500% within a decade. Fish grow larger and produce many more babies, which helps to replenish nearby areas and helps local fishers. And when the fish come back, divers come in, supporting jobs and bringing in more economic benefits. Therefore, highly protected areas are a triple win. That’s what happens in countries’ waters. Beyond national jurisdiction, it is not as easy because many countries have to agree to protect an area.
Read more: An interview with Blue Latitudes: can oil rigs help save the ocean?
LUX: Pristine Seas has helped to create 26 of the largest marine reserves on the planet. Can you tell us about three of these areas which you find most fascinating, and which you would encourage our readers to look into?
ES: This is like asking parents which of their children they love the most! There are many wonderful places we have explored and helped to protect. A few examples are the kelp forests off the southern tip of South America, the pristine coral reefs of the southern Line Islands, and the offshore islands of Cocos (Costa Rica), Malpelo (Colombia) and Darwin and Wolf (Ecuador).

In March 2012, Pristine Seas, in cooperation with the PEW Charitable Trusts, undertook a month-long expedition in the four Pitcairn Islands
LUX: In your opinion, what are the most significant threats facing our oceans today, and how can we effectively address these challenges on a global scale?
ES: Overfishing, global warming and pollution are the major threats to ocean life. Overfishing is the easiest to solve, through responsible management of fisheries and protected areas. Solving pollution will require society to develop a circular economy without waste. And global warming is the most difficult of all, but it all comes down to halving our carbon emissions every decade to 2050, and to protect and restore more of nature so it can absorb much of our excess carbon pollution in the atmosphere.
LUX: Looking ahead, what are your aspirations for the future of marine conservation, and what would you like to see accomplished in terms of global efforts in the next decade?
ES: All the nations in the world agreed in December 2022 to protect 30% of the global ocean by 2030. We have a target. Let’s make it happen.
All images by Manu San Félix, courtesy of National Geographic Pristine Seas
Find out more: www.nationalgeographic.org/pristine-seas

Francis Sultana in his apartment in Albany
World renowned interior designer Francis Sultana has been taking the world by a storm through his residential, hospitality and commercial projects. Here, he speaks to Samantha Welsh about how he went from designing his mother’s home in Malta to leading the design team at the Hotel Palma in Capri
LUX: What was your route into the design industry?
Francis Sultana: I come from a very small island off Malta called Gozo. Growing up in the 80s meant there was little access to the world of design and so I had to read magazines like House & Garden, and World of Interiors. I was lucky my mother was hugely supportive and so she let me start decorating her house, which in fact appeared on the front cover of World of Interiors – so I must have been doing something right!
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When I was 19 I moved to London. I had read about David Gill and how he was establishing a gallery offering collectible contemporary design and art which was functional as well as beautiful. Many artists from the turn of the century had created collectible furniture as part of their work, but David really began to champion artists such as Jean-Michel Frank, Garouste and Bonetti and Donald Judd and so I began to learn from him. I also spent a lot of my time at the Victoria & Albert museum where I taught myself all about the history of design and furniture. It is why the V&A is still so dear to me now and why I sit on the museum’s Advisory Council, and why supporting museums like the Design Museum, the Serpentine Galleries and now MICAS in Malta is so very important to me.

In Francis Sultana’s palazzo in Valletta
LUX: Where have you most enjoyed living?
FS: I love London and I really owe my success to this city. However, my heart is still Maltese and several years ago I bought a palazzo in Valletta (the capital of Malta) and have lovingly restored it back to magnificence. I love interiors and I love travelling, so tying myself down to one place or location is very hard to do! I recently became custodian of King Henry’s Hunting Lodge, a National Trust property in rural England, that was once home to two legendary interior designers, John Fowler and then later, Nicky Haslam. I cannot wait to spend time relaxing, drawing, designing away from the hubbub of London.
LUX: What is your typical working day?
FS: I get up around 5:45am everyday and check my US and also my Middle Eastern/Asian emails and then go and do my work out – as one passes a certain age this becomes a necessary daily chore sadly, but I have a fabulous trainer Jack Hanrahan who keeps me on my toes. I get to the office and have a black coffee and Eloise, my EA, goes through my diary for the day, before my daily meeting with my teams. I then go downstairs to David Gill Gallery, of which I am also CEO, and check in with the team there as we will be planning new exhibitions. I usually have lunch meeting with artists or clients and am then often dealing with the architects and designers who are working on our projects that are based all over the world – so when one time zone ends, another wakes up, so it’s pretty relentless. However, luckily I do a job that I adore and get to work with amazing clients and artists who make all the hard work so worthwhile.

Part of the Chatterley Collection by Francis Sultana
LUX: You offer innovative solutions for large scale art installations, yet are renowned for the focus you bring to bespoke design and aesthetics. How do you take a brief and adopt your clients’ requirements?
FS: I am an editor, I am very lucky that my clients usually have a very advanced sense of aesthetics and often have collected their own works over many years. I also know many of my clients quite well, so I understand what they need to accommodate in their homes – from their family life, to socialising and entertaining, to their comfort and wellness. My clients all have very big personalities and so I design around them, to complement them and their lives. I bring an understanding of how to work with contemporary art and design for sure but I also love introducing clients to artisans and traditional skills and materials that really make their homes something very unique and elegant and not like anything they will see elsewhere. The word bespoke is rather overused these days but for me, each house or hotel is a special journey and I never create a one size fits all approach, I create homes and spaces that defy time, that will remain relevant. I do not do fleeting trends.
LUX: How can design also contribute to conserving heritage?
FS: One shouldn’t be scared of period houses but one should also honour the history of a house. I have worked on quite a few historic houses – my first commission was for a piece of furniture for Spencer House in London. My own apartment in Albany which was built by Sir William Chambers required meticulous attention to detail to get the correct colours and plaster work, recreating rooms, whilst not suspending them in aspic. It is important to make a property your home, to suit your needs but the history of it should always be sitting beside you. My work on Poston Court, an estate in Herefordshire (and another Chambers construction) was similar. We respected the past and paid huge attention to the details of the building but we also made sure it was a house fit for purpose for the 21st century. The Hunting Lodge is no different. We are taking huge pains to respect the house’s unique history with the work of both John Fowler and Nicky Haslam, but I am also making it a lasting home for me.

At Poston Court
LUX: In the Summer of 2023 you launched your first hotel project, for the Oetker, at ‘La Palma’, Capri; what was the appeal for you about this mandate, and how did your concept exceed expectations?
FS: I travel a lot. So I suppose I am my own perfect client – I know what works in hotels and what doesn’t – I also think a hotel must always reflect its location – what I would design for Capri would never be the same for London or Rome or Paris. Capri is about escape, about calm and peace and about going back to nature and this is what I did at La Palma. I created a beautiful home away from home, I looked at the hotel’s iconic history but also made it work for a new luxury traveller. The reviews have been amazing and I am thrilled that this project exceeded all expectations and will introduce the hotel to a new audience without alienating those who already love staying there.
LUX: Your passion for Italy is evident, where especially do you draw inspiration?
FS: Capri for me is inspirational which is why I created an entire collection of furniture and lighting entitled Capri – based on a white colour palette (with a touch of Verdigris) with materials like white plaster, white bronze and marble. It’s a big move for me to do an all white collection but people seem to love it. Earlier this year I collaborated with Italian brand Bonacina – who I have worked with for years. It is a large indoor/outdoor collection that we launched in Milan and really is all about summer living and La Dolce Vita which the Italians do so well. I also did a plate design for Ginori 1735 for David Gill Gallery which is rather pretty. I just love Italy and Italy seems to love me back, which is nice!

Hotel La Palma in Capri
LUX: Outside Europe, where would you say there is a tradition and appreciation for design, be it architecture, furniture, craft?
FS: Funnily enough I recently started several projects in the Middle East and I find that my clients there are incredibly knowledgeable on design matters – if you don’t care about good design then I am probably not the best designer for you as it’s really at the core of what I do! But luckily it seems that across architecture and furniture as well as crafts and artisanal skills, this is something that a growing coterie of clients across the region are really focusing on right now. It’s not about new new new, it’s about finding something more lasting.
LUX: Do the destinations for multiple home-owners such as Monte Carlo, St Moritz, Middle East and the US influence how design ideas mutate?
FS: Of course – groups of friends tend to know each other and go to the same hotels, restaurants etc and so there are styles that move from one country to the next for sure – however I feel with most of my clients with multiple homes, whilst they like some elements to remain consistent like quality of bathrooms and bedrooms, they really like to have a sense of place in each of the homes – there is no point creating the same look in New York as in St Moritz – the climate wouldn’t suit and the past times are completely different after all.

Francis Sultana’s drawing room in Albany
LUX: In 2018, you were appointed Ambassador of Culture for Malta; what is your cross-cultural vision for MICAS, Malta’s new museum space opening in 2024?
FS: When I was growing up I didn’t have anything in Malta to help educate me – I had to go to Paris and to London to learn. For MICAS we are really focused on creating an international space for art and design that will be for the Maltese people, not only in terms of the level of global exhibitions that can be hosted in a space that can truly accommodate large pieces of work, but also providing educational platforms for the young Maltese to learn and be inspired so they don’t have to leave their home country to achieve a career in the arts.
Read more: Winch Design’s Aino Grapin On Sustainable Yachting
LUX: How do you feel London will hold its own against the fast-evolving Paris art ecosystem?
FS: London is London and Paris is Paris. They are two very different places which both have their roles. London has always been about business. Paris has always been about desire. I think the cultural heart of London is still very much here and people love London and living here, so whilst Brexit caused shockwaves that still have consequences for us all, London will always have its place at the heart of many deals.
Find out more: francissultana.com
Thibaut Hontanx is the seventh Chief Blender of the historic Maison Courvoisier. Here, he speaks to LUX about the brand’s famous past, and the importance of celebrating the present
LUX: Can you start by telling us a bit about Maison Courvoisier’s history and why the heritage of the brand is so important to its identity?
Thibaut Hontanx: Courvoisier was founded by Félix Courvoisier in 1828. The brand was officially registered in 1843, and Félix then built the Maison in 1857, which still operates on the banks of the Charente River. He ultimately created the brand because he believed in celebrating the joy in the everyday, and this is something which still holds true for us.
When Félix passed away in 1866, he left Courvoisier to his two nephews, the Curlier brothers, who had lived in Jarnac their entire lives. They expanded the business internationally to London, and Courvoisier was awarded a gold medal at the 1889 Paris World Fair and its cognacs were then served at the inauguration of the Eiffel Tower.
LUX: Indeed, and Courvoisier has been served at many historical celebrations – it was also served at the opening of Moulin Rouge. Are there any upcoming landmark occasions in which you are planning to cement the presence of the brand?
TH: Next year will be a landmark year for Maison Courvoisier; we are thrilled to reopen our home in Jarnac in 2024 after more than a year of renovation work. Beyond our exciting Maison reopening, we will have more updates to share soon…
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LUX: Can you speak to the Maison’s Foundation 1828 project and your vision to support small business owners and entrepreneurs?
TH: Foundation 1828 is Courvoisier’s philanthropic platform. It provides meaningful financial and educational support to empower small business owners and entrepreneurs in underserved populations across the world.
In the US, we have established a multi-year partnership with the National Urban League, which is a historic civil rights organisation dedicated to economic empowerment, equality and social justice. Since 2020, Foundation 1828 has also contributed to a $1 million financial commitment over five years to assisting Black and minority small business owners and entrepreneurs in the U.S. This year and beyond, our Maison is aiming to expand its support globally.
LUX: What would you say to someone who has an appreciation for luxury drinks and spirits, but who does not usually drink cognac?
TH: I would say that our Collection of cognacs have something to offer for every taste preference. For spirits drinkers who are looking for a sessionable, refreshing cocktail, I would recommend that they try the Courvoisier Gala cocktail. This drink is very festive and gives people from all backgrounds and taste preferences an opportunity to explore the rich world of cognac through an approachable experience.
If you prefer a neat or on the rocks style pour, I would suggest trying Courvoisier XO Royal from our prestige portfolio collection of cognacs. Courvoisier XO Royal really embodies the roots of Maison Courvoisier through the vision of our charismatic founder, as well as its rich history of revered cognacs that graced the royal tables of Europe. Our ultimate expression, L’Essence de Courvoisier, is also great to enjoy neat.
LUX: Could you describe the significance of terroir in the production of Courvoisier cognac, and how it influences the flavour profiles of your Cognac/Blends?
TH: The significance of terroir is paramount, as it has a huge influence on the flavour profiles of our cognacs and blends. The fruity and floral style of our Maison has been defined by the successive generations of Chief Blenders as Cognac in Blossom. We deeply respect the Cognac region, where our art of making is rooted in harnessing, liberating, and revealing the spirit found in our terroir, crus, and oaks. This philosophy results in an exuberant cognac infused with the vibrancy of the Cognac region.
LUX: In the world of luxury spirits, what are some of the key trends you anticipate in the near future?
TH: I think there will be a continued focus on premiumization and heightened enthusiasm within the cognac category. At our Maison, I expect more experimentation with blends of older, rarer eaux-de-vie to develop our prestige and ultra-prestige segments of the business.
Read more: Entering Veuve Clicquot’s Garden of Gastronomy
LUX: You have a lot of tradition and history behind you. How will you ensure that you continue to appeal to younger generations in today’s market?
TH: We will continue to innovate offerings, introducing new and exciting blends and cognacs that align with evolving preferences, emphasising inclusivity and approachability. Our goal is to continue to offer a cognac experience that is welcoming and accessible to all.
LUX: Why was British artist and designer, Yinka Ilori, the right person to be the Maison’s ‘Ambassador for Joy’?
TH: Yinka is committed to making art playful and community-driven. Likewise, we believe in making the cognac experience a joyful one that can be enjoyed by anyone. We are continuing to redefine the cognac category by placing Courvoisier in consumption moments that are vibrant and vivid. Our work with Yinka continues to bring to life our brand world that is about savouring life’s pleasures.
Find out more: www.courvoisier.com

Petra Diamonds – Cullinan Diamond Mine – Boodles Site Visit
Boodles, the globally-renowned sixth generation family business, is pioneering sustainability in the diamond and jewellery industry, using technology to trace each diamond and working closely with their workers and the mines to ensure a healthy environment for both the community and the land. Here, Honour and Jody Wainwright, descendants of the founders of Boodles, speak to Samantha Welsh about the company’s values and commitment to sustainable practices
LUX: What are Boodles’ values that make you a leader among the ‘best of British’ luxury brands?
Honour Wainwright: and Jody Wainwright: Boodles’ principal point of difference is that we are a sixth-generation family business in operation since our founding in 1798. I am the sixth generation and my twin brother and two cousins also work for the business. We prioritise looking after our clients and host up to 250 events each year for them. Events give us an opportunity to entertain our loyal customers, allow the Directors to get to know them, to give them a lovely day out and to thank them in person for their loyalty. We also value design and currently have six in-house designers, two based in our flagship New Bond Street store, and four at Head Office in Liverpool. We launch a High Jewellery collection each year, this year’s concept being ‘A Family Journey: Around Europe in 10 Days’ inspired by a trip our Chairman, Nicholas Wainwright undertook to buy stones, meet suppliers and gain inspiration for the collection, in so doing replicating the trip taken by his father in 1962.
Craftsmanship is at the core of Boodles. All Boodles jewellery is designed and hand-finished in the UK at our London workshops. We also use Single Mine Origin gold in all of our jewellery, which comes from the Yanfolila mine in Mali. Boodles know that sustainability and traceability is extremely important. Inevitably, our younger customers value this more and we therefore regard it as something that is essential for our own peace of mind, but also an investment in the future of our business. We also launched a high jewellery collection called ‘Peace of Mined’ featuring diamonds from the Cullinan Mine extracted only weeks before the collection launched.
LUX: You share Boodles’ passion and reputation for offering inimitable stones; what are the primary considerations when selecting a stone?
HW & JW: Boodles are unique as when sourcing stones we usually buy the rough diamonds direct from the mine. At Boodles we are looking for exceptional gemstones, Jody Wainwright, our Director of Precious Gemstones and Diamonds, says a stone has to ‘talk’ to him.

© Ben Phillips
LUX: What is your ‘mine-to-market’ process that transforms a rough mineral into a personal treasure?
HW & JW: At Boodles, this process begins with our directors hand-picking and sourcing stones from mines and suppliers, whom we have been dealing with for many generations. They are then taken to our London workshop where they are cut by Boodles’ master diamond cutter, Clive, who we call our ‘5th C’ extending the traditional 4Cs grading system. The stones are skilfully polished, set by our in-house designers, and transported onward to our UK showrooms for display
LUX: How has the Boodles approach to partnerships succeeded in creating an influential U/HNW ecosystem?
HW & JW: From gallery exhibitions to horse racing, Boodles is known for the sheer variety of its events and their number, – we hosted 250 events last year. After a fantastic inaugural year in 2022, our partnership as lead sponsor for the Boodles Cheltenham Gold Cup was renewed in 2023. At the home of Jump Racing, the Boodles pink logo was omnipresent throughout the Festival’s ITV broadcast. This year’s partnership was launched through a photo shoot with 2022’s Gold Cup Winner Rachael Blackmore on London’s iconic ‘Bond Street with previous Gold Cup Winner, Native River. As the first female jockey to win the Gold Cup and BBC’s World Sport Star of the Year in 2021, Rachael is the perfect embodiment of a Boodles Brand Ambassador. It is no surprise that Boodles will be partnering with the Gold Cup again in 2024 to celebrate its highly anticipated centenary. It provides a special day out for our clients and an opportunity for them to attend a world-renowned sporting event whilst allowing the Boodles team to really get to know their clients and their families.
2023 also saw Boodles present our third garden at the Chelsea Flower Show, in collaboration with esteemed British garden designer, Tom Hoblyn. ‘The Boodles Best of British Garden’ was awarded a Silver-Gilt medal. Post-Covid, sports events resumed: Boodles’ warm-up for Wimbledon concluded its 19th edition within genteel surroundings at Stoke Park, we had a successful pop-up tournament at Quinta do Lago Resort in the Algarve, and The Boodles Boxing Ball returned, raising more money than ever for charity, and the list goes on.
LUX: How did the partnership between Boodles and the Cullinan Mine begin?
HW & JW: The Cullinan mine is very special to Boodles. It was visited by my great uncle, the late Anthony Wainwright, during one of his many expeditions overseas in search of fine stones. He found it magical, laden with mysteries — and shared tales of the jewels in its depths with his grandson, my cousin. When Jody was just a small boy, Anthony died and his son Nicholas followed on in his footsteps, visiting the mine in the mid-1990s. He returned equally enchanted — and his experience of the Cullinan Mine inspired Jody with a new suite of legends.

Petra Diamonds – Cullinan Diamond Mine – Boodles Site Visit
I went down the Cullinan Mine with my parents last February and had an amazing experience. They don’t open the mine to anyone other than principal shareholders. My twin brother and cousins have also recently visited the mine and seeing the process of mining a Cullinan diamond has been fascinating.
The story is fantastic and Boodles have a passion for these stones. Each stone is securely helicoptered to the Johannesburg Head Office, then onward to our London diamond cutters, then into our shops, so there is a total chain of custody.
We find that customers love to know that their Boodles piece featuring a Cullinan diamond was mined only 6 months ago. We create a lovely book charting the progress of the stone through all the stages of refinement into the final finished piece of jewellery.
LUX: What can you share about upcoming developments?
HW & JW: We have discussed opportunities for potential international event partnerships in Florida, Texas, Bermuda and Barbados. We are partnering with a third gold mine which opens up in Guinea in Q4, and Jody will attend the official launch. This, together with Yanfolila Mine mentioned earlier in Mali, and Ity Mine in Côte d’Ivoire have each received independent certification to an internationally recognised responsibility standard, so that every ounce of Single Mine Origin (SMO) gold comes with a fully auditable QR code that traces its origins and journey. We are working towards all our diamonds being fully traceable and currently we have a large selection from the Cullinan Mine in South Africa. A number of our larger diamonds now also come from mines such as the Kao Mine in Lesotho, South Africa, and the Gahcho Kué Diamond Mine in Canada. We are also beginning to look at some new mines that uphold high sustainability standards and share their efforts through their respective websites.
Find out more: boodles.com

Founders of Shrine Empire Shefali Somani (left) and Anahita Taneja (right)
Anahita Taneja & Shefali Somani founded Shrine Empire in 2008 with a mission to support South Asian artists. Here the gallerists speak to Samantha Welsh about the development of India’s art scene and the importance of collaboration to build up South Asia’s art community
LUX: How did you start to work together?
Anahita Taneja & Shefali Somani: Back in 2006 we met over a sale of an artwork and found common links in Kolkata, India. That was when we first decided to collaborate and work together on a group exhibition in 2007. It led us to work further together as two separate entities, the Shrine Gallery and Empire Art, in exhibitions in Singapore and then the first edition of India Art Fair. Over a period of time, we realised that we had a similar vision and believed in practices of similar artists in South Asia, so we joined hands and started Shrine Empire in 2008.

Yoshinori Niwa, Our Human Spirit Under Capitalism, Prameya Art Foundation, curated by Anushka Rajendran
LUX: What was ground-breaking about what Prameya Art Foundation (PRAF) offered?
AT & SS: In India we’ve only had a handful of art foundations who have consistently done good work. Due to the dearth of funding and patronage, many private entities have had to take not-for-profit initiatives under their belt and promote the growth of the art community in India. We realised the need for an institution which would help to build the art ecosystem, would provide opportunities for artists, writers and curators, and create international partnerships to help build a network to benefit the community here. It was the need of the hour.

Neerja Kothari, Keeping Score, Shrine Empire
What made Prameya Art Foundation stand out from the rest was that we supported initiatives that never really had any funding or support in India. For example, PRAF Publish which is our artist book grant, Art Scribes Award, our residency and exhibition grant for curators, PRAF Participatory which leads international artists workshops and exhibitions, Pair Award offering grants to mid-career artists, and our imminent launch of India’s first major video production grant.
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With PRAF Participatory (one of our initial programs) we have invited artists like Sue Williamson (South Africa), Paul Wong (Canada), Bracha I. Ettinger (France), and Yoshinori Niwa (Japan) all of whom have visited India as part of this programme, and have collaborated with invited artists and creative practitioners from this country to create artworks.

Rehabilitating our human spirit under capitalism by Yoshinori Niwa, curated by Anushka Rajendran
LUX: Which art weeks and fairs are particularly impactful for South Asian artists?
AT & SS: For South Asian artists, India Art Fair, Art Basel Hongkong and Art Dubai are some fairs which bring focus to artists from the region. Kochi Muziris Biennale, Colomboscope, Kathmandu Triennale and Dhaka Art Summit in fact have a larger and more significant importance, as they hold well curated conversations around artists from South Asia where curators, writers and collections get to view more of their work and bring focus and attention towards their practice.
LUX: What conversations will you be mediating through your partnership with Hello India Art Awards?
AT & SS: The collaboration of Shrine Empire with Hello India Art Awards promotes recognition for artists, curators, writers and other contributors in this field, offering them encouragement and recognition in the industry. The Award also gives a small grant to the winners and recognises certain categories such as best writer, best performance artist, best public-led initiative amongst others which otherwise do not get their due importance or support. We hope to build further patronage through initiatives like these.

Shrine Empire was founded in 2008 by Shefali Somani (left) and Anahita Taneja (right)
LUX: Where do you see future opportunities for engagement?
AT & SS: We hope to open up the world to India with further international collaborations and opportunities for our community here. We see a scope of growth through dialogue and engagement with other communities beyond the arts creating exposure and conversation around it. In developing our dialogue and keeping South Asia as our focus, we hope to build initiatives which help, support and create future opportunities.
LUX: What was the vision for Shrine Empire?
AT & SS: Shrine Empire was envisioned as a space to show contemporary art practices from South Asia that were relevant to context of the times and region that they belonged to. We have worked to fulfil this vision for the past fifteen years.

Forestial Flock Curated by Adwait Singh, Shrine Empire
LUX: How was the contemporary art market in India at that time?
AT & SS: When we started Shrine Empire, the market in India for contemporary art was nascent, and a market for experimental practices was nonexistent. Over the years due to many factors, India now has a strong growing market for contemporary art. We see a growth in the number of young collectors every year and not only from our major cities but in the past couple of years from smaller towns as well.
LUX: Is your role curatorial in terms of facilitating discourse?
AT & SS: Our role is not curatorial but we jointly decide on the discourse that we would like to facilitate through the gallery and foundation with curators we work with.

Tayeba Begum Lipi, Vanity Fair, Shrine Empire
LUX: How do you offer platforms for cross-cultural participation?
AT & SS: We offer cross-cultural participation through PRAF. Many of our programmes have international partners and we select artists, writers and curators who then spend time in international residencies such as La Napoule Foundation in South of France and Cité Internationale des Arts in Paris. For the first time, we will be inviting an international artist for a residency in India through Villa Swagatam, an initiative led by French Institute in India. We have recently collaborated with Han Nefkens Foundation for a major video grant for South Asian artists, which will give them an opportunity to show their work in five major institutions around the world.
LUX: What socio-political themes particularly resonate with artists you champion?
AT & SS: Our artists are working with the socio-political issues that are prevalent in the South Asian context. Mining and industrialisation in tribal areas leading to loss of indigenous ways, issues of migration both within the region and to countries outside South Asia, the politics of caste and gender, these are just some of the themes that resonate strongly with our artists.

Sue Williamson, Other Voices, Other Cities, Prameya Art Foundation, curated by Anushka Rajendran
LUX: What you foresee for the South Asia art scene over the next decade?
AT & SS: We see a positive shift of interest from international collectors towards South Asian artists. There is already significant attention on this region by important institutions and museums who are exhibiting and showing their works. International curators are showing a marked interest in the dialogue around practices from this region.
Read more: Patrick Sun on LGBTQ artists in Asia
There will be a significant growth in collections building on artists from South Asia and many more artists will be shown at international Biennale’s and Triennale’s. A subsequent result of these factors will lead to a rise in the market of these artists going forward.
Find out more: shrineempiregallery.com

VLA61 Monarch Chair and Foyer series, designed in collaboration with Vilhelm Lauritzen
Carl Hansen & Søn began as a small furniture workshop in Odense in 1908. Today, it is a company stretching across continents. Knud Erik Hansen tells LUX about continuing his grandfather’s legacy as CEO of the Danish furniture brand
LUX: Carl Hansen & Søn was founded over a century ago. How do you maintain a balance between traditional craftsmanship and modern technology?
Knud Erik Hansen: We produce products of a very high quality. In order to do this, we have spent a lot of time looking for the right equipment to automate certain parts of the production. Being a carpenter is a very difficult job, particularly if you have to start right from the beginning, carving out the wood. Everything we make is round, and that makes it very complicated, very difficult, and it takes a long time.
When I took over in 2002, I was interested in trying to automate a lot of the processes that could be done just as well on a machine, because I don’t see the need for people to wear themselves out. I would much rather use my carpenters for doing those final touches to the furniture, so that it is absolutely perfect. The machines can grind the wood and can do all the heavy jobs, but they’re not looking at what makes the furniture absolutely perfect, they can’t do that yet. It is still necessary for us to have a lot of craftsmen working with each individual piece of furniture.

Knud Erik Hansen
LUX: You have a very strong focus on preserving Danish designs and principles. How do you distinguish your company from other Danish furniture brands?
KEH: We are one of the very, very few that have stayed in Denmark. Before I joined Carl Hansen, I lived and worked in the Far East for 22 years in shipping, not in, not in furniture, but I had a touch on every single commodity that is exported from the Far East. I’ve seen a lot of businesses in Hong Kong and China, in Singapore and Malaysia all over the place and I would say the craftsmanship that you get out there is okay, but it is not fantastic.
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When I moved to Denmark, I built a new factory that employed a lot of people, I bought the latest machinery you could buy and I borrowed every penny I could to do it. I inherited a lot of beautiful pieces of furniture designed by hand, and I put them into production.
My brother, who ran the business 20 years before me, had a very limited amount of different pieces on offer. I widened that offering and the customers appreciated that. So I stayed in Denmark, and today I’m very pleased with what I have built. We have a factory of 60,000 square metres. We export to 67 countries around the world and have a very good name today. I can see many of my competitors trying to get back to Denmark or even to Europe from China, and I can tell you that is not easy today. I I think my timing was perfect. Let’s just say I’ve been very lucky.

Tsugi Shelves, designed by Sharon Fisher and Matteo Barenghi
LUX: I read the amazing story about your mother and her perseverance with the company, How did that influence your career?
KEH: I always admired my mother’s courage and the fact that she dared to get into running a factory in the early 1960s. It was unheard of for women in Denmark. She felt it was sad that my brother and I would not have the opportunity to take over the business, so she decided to run it herself and take a chance. She managed it for 20 years and during that time, it was her whole life. Afterwards, she went happily on pension and lived a beautiful life until she passed at 84 years old.
Of course, I admire her. But I didn’t have strong family feelings or sentimentality for the company. I worked in a different company in the Far East and when I got back to Denmark I joined Tempur, the metrics company, and became the Managing Director there, so I had very little time to concentrate on Carl Hansen & Søn.
It was only when I got into the business in Carl Hansen & Søn in 2002, that I started realising how much she had actually done and also how much my father, who unfortunately died very young, had done. He is a very big part of Carl Hansen & Søn. I hope both my parents would be happy with where the company is today.
LUX: How has being in a family owned business contributed to the success across so many generations?
KEH: I’m third generation and the 4th generation is nearly ready; my younger son is taking over. He’s living in Singapore at the moment, and when he returns back to Denmark he will take over the business and it will continue as a family business through the 5th generation, I hope. I could have sold the company, but I decided not to do that. I would like the next generation to take over. I hope that will happen for my son as well, that he will look after his children and make sure that at least one of them will take over for the next generation. But of course, nothing is certain, and I must leave it to the next generation to cultivate that. I can only hope that they will continue the business.
LUX: Where do you usually draw inspiration from for your physical products?
KEH: It is important for me that we work today with a lot of younger architects and are still developing new pieces with the next generation, with both Danish and foreign designers.

PK1 Chair designed by Poul Kjærholm
Taste wise, however, the DNA is still the same. The furniture is just as much a part of the family as we are, and therefore it’s important to make sure that the furniture that we offer can be showcased all together. That’s also why we can succeed with our flagship stores; you can put all the furniture together and it doesn’t really matter how you put it together, the pieces will compliment each other. I approve the furniture that we are going to make, and I have to tell the designers that we are not looking to copy what other people are doing. We want to stick to our own unique DNA, using wood, natural materials, wool and the best leather, while also thinking about our impact on the environment.
LUX: How do you ensure that your materials are both sustainable, but also of the highest quality? Are there any sustainability initiatives that you’re working on that you’d like to mention?
KEH: This is something we have considered right from 1908 as we only produced furniture from wood, primarily Danish wood. We have a law in Denmark that you cannot chop down a tree unless you plant a new one, so we are always replenishing the forests.
The only materials we use are nature’s own; we don’t use any artificial plastic or anything like that. And importantly, our furniture is built to last. We have an initiative called ‘Real Love’, where we buy back our own furniture if anybody wants to sell it, refurbish it and sell it again. Many people buy the furniture back again, which is quite nice because it’s not a big profit for us – although it is for the environment.
Read more: Parmigiani Fleurier CEO Guido Terreni on horology and the art of luxury
Every wood cutting leftover from making our furniture is used to its fullest, wherever we craft it into a plate or chopping board or another home accessory. Any scraps or sawdust that remain are repurposed in a district heating plant that provides heating to our own factories, and to local homes in Gelsted.

CH45 Rocking Chair designed by Hans J. Wegner
LUX: What do you think is necessary to uphold your company’s focus on quality craftsmanship in future years?
KEH: It is important that the next generation understands the details of the company and its history, development, and culture. We have a lot of talented people in our company who understand our values, our mission, and the expectations for the future owners.
We have built the company up to a size which allows it to stand alone. We’ve ventured into significant contracts, including sales contracts and partnerships with restaurants around the world. We also have a furniture factory in Vietnam, employing around 800-900 people, where we produce outdoor and contract furniture for hotels. We also create bespoke furniture, managed by my older son. So again, it’s family. This family-driven management ensures coordination between our two factories and strengthens our competitive position.
I must stress that capital is crucial for our company. Maintaining a good relationship with the banks we work with is essential. We have been closely liaising with financial institutions to ensure their satisfaction, which is necessary for our ability to expand and venture as we have in the past 22 years.
Finally, the energy and innovation brought by the younger generation and my two sons are invaluable. They serve as catalysts for our entire team, inspiring them to align with our company’s policies. It’s crucial that they set an example for how we expect things to be done.
Find out more: www.carlhansen.com

Emily Hazelwood and Amber Jackson before a dive around a nearby decommissioned rig
After meeting at the Scripps Institution of Oceanography, Emily Hazelwood and Amber Jackson founded the Blue Latitudes Foundation in 2018 to explore the untapped potential of decommissioned oil rigs. Here, they speak to LUX about how these infrastructures might be unlikely friends of marine wildlife
LUX: Could you share the story behind the creation of your organisation and what motivated you to focus on ocean conservation?
Emily Hazelwood: After I graduated from college, I got my first job working as an environmental field technician in the Gulf of Mexico following the events of the 2010 British Petroleum oil spill. The spill covered over 1,300 miles of the Gulf Coast in oil and threatened not only the physical, economic and food security of the Gulf’s communities, but also resources for businesses worldwide. I had never witnessed the devastating impacts of humankind on our oceans so acutely, and this experience went on to shape the rest of my career.
However, my time spent in the Gulf of Mexico is also where I first learned about the Rigs to Reefs program, where retired oil platforms are repurposed and given new life as artificial reefs, and where I began to think differently about ocean conservation. The concept fascinated me. How could a structure capable of such intense environmental degradation also be capable of supporting marine life in a positive way?
I completed a master’s degree at the Scripps Institution of Oceanography in California investigating the social, economic, and ecological implications of re-purposing offshore oil and gas platforms into artificial reefs. Scripps was also where I met Amber, and in 2018, we launched the Blue Latitudes Foundation to broaden the dialogue on traditional ocean conservation practices and find ways to use our oceans without using them up.
Amber Jackson: After graduating from UC Berkeley with a bachelor’s degree in marine science, I pursued my graduate studies at Scripps, met Emily, and together we embarked on a thesis project that would ultimately shape our organisation’s vision of repurposing decommissioned oil rigs in California.
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As we delved deeper into our thesis project, we discovered the tremendous ecological potential of these rigs. Contrary to conventional practices that involve complete removal of the rig and associated infrastructure from the ocean floor, we recognized the value of the platform jacket—the steel scaffolding supporting the drilling infrastructure—as a thriving marine ecosystem.
Traditionally, oil companies are responsible for decommissioning oil rigs once the wells dry up. This process includes capping the well and removing everything from the ocean floor, which incurs significant costs. At Blue Latitudes, however, we conduct comprehensive environmental impact assessments of each oil rig, assessing the existing and future underwater ecosystems. When a rig is deemed suitable for repurposing into an artificial reef, the oil company can choose to either topple the steel structure onto the ocean floor or cut it to a height that allows ships to pass over. In doing this, the company saves millions of dollars and the repurposed rig creates an artificial habitat that fosters marine life.

A decommissioned oil rig and its thriving marine ecosystem
LUX: How do these artificial reefs compare to natural reef ecosystems?
EH: First and foremost, we want to conserve and preserve our natural reefs to the greatest extent possible. However, we recognise that we are quickly losing many of our natural reefs and the installation of artificial reefs is becoming increasingly important.
That being said, we don’t want to just use any material for our artificial reef construction projects; we want to think about materials that are sustainable and can last in the water column for long periods of time, meaning they won’t leach any chemicals or breakdown over the years. We also want to think about materials that would not only attract marine life, but would actually foster the production of marine life. That’s part of what makes offshore oil and gas platforms excellent candidates for artificial reefs. Some offshore oil platforms are as tall as the Empire State Building, which means a lot of real estate for marine life to grow. Additionally, these structures are very complex with lots of beams and cross beams, and this complexity will initially attract marine life and eventually begin to produce marine life. Finally, they were designed to remain in the water for long periods.
LUX: You are also both PADI certified rescue divers and Ambassadivers. Did you gain these qualifications because of your love of being in the ocean?
EH: I come from a family of scuba-divers who, from a young age, supported my passion and curiosity for the sea, encouraging me to get scuba certified by the age of 12. They took me around the world to explore different ocean ecosystems, and every site we visited gave us the opportunity to research the different creatures that lived there and attempt to identify them during our dives.
This passion to explore the world’s oceans has stayed with me to this day, drawing me to places like the tiny island of Utila in search of whale sharks, to oil platforms in the heart of the Gulf of Mexico, to searching for Wobbegons and Leafy Sea Dragons off the coast of Sydney. As I have grown older, that passion has evolved into academic curiosity which led me to pursue my dive master certification.
I would encourage anyone to consider diving; there is no other experience in the world like it. Diving is your first step towards exploration of the unknown, and once you have experienced it, there is no going back.

Blue Latitudes co-founders Emily Hazelwood and Amber Jackson
AJ: Becoming a PADI certified rescue diver was an important step for me. It not only expanded my knowledge and skills in diving but also equipped me with the ability to handle challenging situations underwater. The training involved learning essential rescue techniques, mastering buoyancy control, and enhancing my overall diving competence. It instilled in me a sense of responsibility and preparedness to assist others in need while exploring the marine environment.
Being an Ambassadiver has been an enriching experience as well. I have had the privilege of representing the diving community and promoting marine conservation initiatives. It has allowed me to engage with fellow divers and enthusiasts, sharing knowledge and raising awareness about the critical issues facing our oceans.
LUX: Amber, as a former Ocean Curator at Google, in partnership with the Sylvia Earle Alliance, how do you see the future of the role of big tech companies in conserving our oceans?
AJ: I firmly believe that the future of ocean conservation relies on the active involvement of big tech companies. Technology and innovation play a pivotal role in safeguarding our oceans for generations to come.
I envision big tech companies taking the lead in this endeavour by making substantial investments in monitoring and reporting technologies. These advancements will not only make the state of the world’s oceans easily accessible to all, but also provide a platform for informed decision-making and collective action.
Read more: Wendy Schmidt on philanthropy, technology and unexplored oceans
By leveraging their resources and expertise, these companies can contribute to the development of cutting-edge tools and platforms that enable real-time data collection, analysis, and visualisation. Such technologies have the potential to revolutionise our understanding of marine ecosystems, track environmental changes, and identify areas that require immediate attention and conservation efforts.
LUX: How do you engage with the public to raise widespread awareness about the importance of your work?
EH: We find that with much of our work, seeing is believing. It’s hard to convey to the public the ecological value of an offshore oil and gas platform mostly because when people see an offshore oil platform, they think of destruction and oil spills. They definitely don’t think of a thriving reef ecosystem. To resolve this issue we like to introduce the public to the underwater space using underwater photography, videography, and most recently 360 videography, enabling us to use virtual reality to take audiences diving with us below the surface
LUX: What advice would you give to individuals or organisations interested in pursuing work in the field of marine conservation?
EH: I believe that we have seen success with our research into the Rigs to Reefs program because it’s unique and different and it radically challenges the way we think about ocean conservation. We’re not ‘save the whales’, although that’s still incredibly important, we’re ‘save the oil platforms’ and that tends to grab people’s attention. I would encourage anyone interested in pursuing work in the field of marine conservation to take on challenges that are often overlooked. We know more about the surface of the moon than we do about our oceans, especially the deep ocean. There is still so much left to learn and explore about our oceans.

Scubadiving near a decommissioned rig
LUX: What are your key goals and aspirations for the Blue Latitudes Foundation for the future?
AJ: In the future we’re hoping to expand the Blue Latitudes Foundation research and education efforts into the offshore wind and aquaculture spaces. We have primarily focused on the oil and gas industry, with a specific interest in converting offshore oil platforms into artificial reefs. Increasingly, however, we’ve recognized that there are a lot of lessons that can be applied to the offshore wind industry from the oil and gas industry, such as designing wind farms that not only support marine life but also support offshore aquaculture ventures as well as fisheries.
LUX: What do you hope our oceans will look like in 2033?
EH: Industry and the environment aren’t known for working together successfully, but it doesn’t necessarily have to be that way. As we continue to develop and utilise offshore resources, we must be keenly aware of our footprint on the environment and opportunities to mitigate our negative impacts. My hope is that we will start to see more offshore wind farms dotting our coastlines, and for the continued emergence of sustainable offshore aquaculture farms. I hope that we continue to pursue opportunities that allow us to utilise our oceans sustainably without using them up.
AJ: In 2033, I envision our oceans as thriving, resilient ecosystems that have rebounded from the challenges they currently face. I hope to see significant progress in ocean conservation efforts, driven by global collaboration and heightened awareness of the importance of our marine environments.
I hope that sustainable fishing practices will be the norm, ensuring the long-term health and abundance of fish populations. I hope we will witness the widespread adoption of responsible aquaculture techniques that minimise environmental impacts and prioritise the well-being of marine life. Marine protected areas will have expanded, safeguarding vital habitats and biodiversity hotspots. These protected zones will serve as sanctuaries for marine species, allowing them to flourish and maintain balanced ecosystems.
Through advancements in technology and innovation, we will have a more comprehensive understanding of the ocean’s health. High-resolution monitoring systems, including satellite imaging and underwater sensors, will enable real-time tracking of ocean conditions and provide early warnings of environmental threats. This knowledge will empower decision-makers to take swift and informed action to mitigate pollution and the impact of climate change.
Read more: www.bluelatitudesfoundation.org
Ornellaia, recently held its 15th charity auction dedicated to the Vendemmia d’Artista 2020 ‘La Proporzione’. The online auction, conducted by Sotheby’s, raised $300,000 contributing to a total of $2.5M since the project began. Here, Samantha Welsh speaks to Ornellaia’s CEO Giovanni Geddes da Filicaja about why this is an essential event and how he turned Ornellaia into one of the world’s most celebrated wine estates in the world
LUX: How did you start-out, and what were you invited to create with Ornellaia?
Giovanni Geddes: In 1999 I became CEO of Ornellaia; the same name as its first growth that represents the style of the estate.
Ornellaia also produces a second wine, Le Serre Nuove dell’Ornellaia and Le Volte dell’Ornellaia, a blend made mainly by Merlot and represents a more joyful approach of the domaine style. Furthermore, Ornellaia produces two white wines, Ornellaia Bianco and Poggio alle Gazze dell’Ornellaia
LUX: How did you shine a light on the Ornellaia brand and build it separately to Masseto?
GG: I realised that it was important to create a clear distinction between Masseto and Ornellaia, so the latter did not become seen as a second wine. This is because Masseto was produced in a very limited quantity and sold at a higher price, so my idea was that Masseto needed to become an estate with its own name, its own identity, its own winery and wine. Masseto extended over 8ha and has now grown to around 11ha. We also set up a new management structure for the winery with the appointment of a Production Director and a Sales and Marketing Director. This was a milestone for the Frescobaldi group.
LUX: What was the thinking behind the go-to-market strategy for Ornellaia; how does an art partnership potentially add value and position brand?
GG: My idea was production, promotion and brand building, so everything had to be the very best quality.
Vendemmia d’Artista project was presented in 2009 with the 2006 vintage. Since then, the estate defines every year the character of the vintage and commissions an international renowned artist to translate the vintages’ character in art. Every year 111 large format bottles are “dressed” with these art labels. These bottles have become sought after by collectors. Furthermore, in every case of six 0.75 litre bottles, one bottle bears an art label created by the artist.
LUX: How does the Vendemmia d’Artista project celebrate the exclusive character of each new vintage of Ornellaia?
GG: Each year, art is created and bespoked to the theme which best expresses the character of that particular vintage. First, we define the character of the wine, then an artist is identified and commissioned to interpret the character of the vintage in a series of art labels and one site-specific installation. There is no competition involved.
For example, Luigi Ontani, one of the most renowned Italian artists, interpreted the first Vendemmia d’Artista vintage (2006) “L’Esuberanza”, creating an artwork which portrayed this exuberant vintage; the following year, the wine was more elegant in style, so “L’Armonia” or “Harmony” was the predominant characteristic and a wonderful Egyptian artist, Ghada Amer created the concept for the artwork. The 2020 vintage, released this year, is balanced and “La Porporzione” as it has been defined by the estate, is represented by the conceptual art pioneer, Joseph Kosuth, through the art of language, an interaction and interpretation of ‘vino’ and art.
LUX: What happens with these art bottles?
GG: The artwork bottles are sold at auction through Sotheby’s. Usually there are ten lots offered (there were twelve this time) and they comprise several of the double magnums (3 litres), ten Imperials (6 litres) and the unique Salmanazar (9 litres). Proceeds were originally donated to international museums. Since 2019, we have been supporting the ‘Minds Eye’ programme of the Solomon R. Guggenheim Foundation, the award-winning programme which immerses blind and low-vision people into multi-sensory experiences to foster art appreciation.
LUX: Where is demand for Ornellaia particularly strong?
GG: The demand for our wines is exceeding in all markets! We have the best collaborators in all markets that together with our team support the increased awareness of our wines and that of the appellation we are part of.
LUX: With hindsight, what have you most enjoyed in your highly-successful career?
GG: Seeing Ornellaia and Masseto being recognized as Italian iconic wines, brings me great joy and pride.
LUX: What would you like to leave as your legacy?
GG: I have always wished to leave a very strong company and reinforce the estate awareness. Of course, Ornellaia and Masseto are globally very well-known, but I have always strived to amplify the characteristics and values of the wines far beyond the key markets.
Find out more:

Photo courtesy of Fresh Del Monte
Hans Sauter is the Chief Sustainability Officer at Fresh Del Monte. He speaks to Trudy Ross about the company’s sustainability journey and the importance of creating a culture of respect for the environment
LUX: Could you provide an overview of the company’s sustainability journey and a few key milestones you’ve achieved in recent years?
Hans Sauter: Let me mention that I’m not just Chief Sustainability Officer but also senior vice president for Research and Development. That’s not just out of coincidence. We approach sustainability from a scientific and data-based point of view, not a marketing or sales perspective. I have been with the company for 35 years; I started at the farms doing agricultural research and worked my way up to corporate. I know our global footprint in great detail and have accompanied this process of incorporating sustainability into our operations all along.
About 30 years ago, we started designing our farms to make the best use of the soil, carving out the areas which would be best adapted to our own crops and then leaving those other areas to re-forest and create opportunities for conservation. Starting all the way from water conservation to erosion control, pollination, etc, our operations have transformed themselves over time into combined systems where we see nature and large-scale agriculture co-existing. That’s very exciting.

Photo courtesy of Fresh Del Monte
A few milestones: in 1998, we got our first ISO 14001 certification around sustainability systems. In 2010, we set our first global sustainability goal to reduce our consumption of key resources, like water and fuel, by 10%. In 2015, we got our first carbon neutral certification at one of our operations, specifically the banana farms in Costa Rica. We escalated that last year, to estimate our carbon footprint going all the way from the farm to the consumer. We established programs where we promote those efforts, such as the Del Monte Zero pineapple, where we have sequestered enough carbon through our own on-site forests to compensate for greenhouse gas emissions all through the supply chain up until the consumer’s table.
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LUX: Do you think it is important to engage with the consumer and make them aware of sustainability initiatives, or are you more focused on the problem itself?
HS: We started this journey so long ago that we initially attacked the problems where they were occurring. On our farms, being in tropical and rural areas which are normally the most vulnerable areas and communities, we saw a great need for action. We engaged ourselves in projects to collaborate with our neighbours and see how we could improve conditions there.
We now understand that the consumer needs to hear about those efforts. In the last five years we have been more vocal about those efforts, because we have truly strong programs to talk about. It’s not making a lot of noise about little things; we’re talking about legitimate programs. We have carved close to 30% of our land just for conservation, and that’s what nations are trying to accomplish now – we’ve done it already.

Photo by Justine Alipate
LUX: Do you have faith that the rest of the food industry is going to continue to engage with sustainability and make this a key focus, or do you worry that there is an element of greenwashing and shouting about sustainability efforts when there aren’t concrete initiatives to back them up?
HS: There’s a little bit of both. There has definitely been some greenwashing and more talking than acting; but on the other hand, I don’t think anything can stop this train. The current events are making us brutally aware that we need to act. I’m convinced that the only thing that is needed is to get to the tipping point. If you have strong leaders that move the needle, the rest of the industry will follow. Just look at the electric motor industry – who would have said we would be moving at the pace we are moving at today? I’m definitely optimistic about the food industry.
LUX: How would you describe Fresh Del Monte’s approach to responsible sourcing, and does this impact your supplier chain further down the line?
HS: That’s probably the most difficult point at this stage. All of us are struggling with scope 3, which is essentially our suppliers. Rapid engagement of that part of our supply chain is crucial and not as easy to move. One of the advantages we have as a company is that we grow close to 45% of what we sell, so we are heavily invested in farming and understand what farmers are going through. That gives us an opportunity to talk to them on a one-to-one basis with a hands-on approach. We collaborate with them and we share experiences.
I think our example will help us leverage some moral authority when it comes to protecting the environment because we have done it, and we continue to do it and invest in it. Definitely scope 3 will continue to be a more difficult area, particularly because margins in the food industry are small. Here the retailers could be very effective in moving that needle because they are the intermediaries between the grower and the final consumer, making sure that they also are a part of this shared responsibility.
LUX: What is the biggest challenge facing the food industry and the agriculture industry?
HS: I would say the biggest challenge is time. The climate is changing so fast and most of us don’t realise that the clock is ticking. We could run out of time to implement large-scale solutions that make a difference.

Photo by Sven Wilhem
I see no shortage of solutions available, but there needs to be a lot of resources invested in research, specifically for many crops in tropical regions where regenerative agriculture practices have not been developed. We are very optimistic about regenerative agriculture in temperate regions, but the rest of the world has not had that privilege and we need to invest in those areas.
LUX: How much of this responsibility for climate change lies with big corporations like Del Monte, and how much do you think lies with the consumer?
HS: We are all in it together. Consumers make the difference with their purchasing decisions. That’s one of the reasons we decided to launch the Del Monte Zero. It’s a small, boutique program. We wanted to make a statement by allowing the consumer to choose a climate-responsible product, so that we are all made aware of what we are going through.
Each of us, in large companies and small companies as well, each of us has a huge responsibility at this point. We are working with our communities and we are looking at our impact on a watershed level, rather than just ‘my farm’. Because it doesn’t matter how much I protect the forest that runs through the river that runs through my own farm, if I don’t bring all the neighbours to protect that watershed, that river will eventually dry. We need to act as communities.
LUX: Waste reduction is a very important issue taking place in the food industry. Has Fresh Del Monte implemented any strategies to minimise waste reduction, and have you seen any outcomes?
HS: This is a very exciting area of opportunity. It can bring more business to the food industry. We initially started investing in waste reduction a long time ago, in our pineapple operations, using food which could not go to market to produce concentrate and juice. With that kind of systematic investment we have reduced waste at the farm level, and almost 95% of our product is used and not wasted. We are working on solutions to compost and to work with cattle-growers.
Food is too valuable to throw away. There should never be a reason to send food to landfill. What we are doing now is taking that one step further and looking at our crop residues, because that’s also a huge area of opportunity and we’re working aggressively to develop composting solutions and also other opportunities. It’s just investing in research and time.

Photo by Dan Gold
Read more: Unilever’s Rebecca Marmot on the Sustainable Everyday
LUX: What sustainability developments are you most excited about at Fresh Del Monte?
HS: I would say the most exciting thing which I have seen over the course of 35 years is the development of a culture of respect for the environment. No systems, no programs beat culture. If your team members have a culture of respect and admiration for the planet and your community, everything comes out of there and you have success with your systems and your programs.
We have seen engagement all the way from the farm workers, who have been sharing pictures of the biodiversity that they see while they are doing their field work. The excitement and the passion that we see is huge. When your own farm workers are excited and are taking pictures of biodiversity while they’re working, you have made an impact not only in your farm but also in the community. That multiplies by four every effort in education you have brought in.
LUX: How do you envision sustainable practices in the food industry in ten years?
HS: I envision it having huge contributions from new bio-science discoveries. There are companies which are working on deploying microbes that can fix nitrogen so that you don’t have to apply so much synthetic fertiliser. Synthetic nitrogen is one of the biggest challenges we have in agriculture as an emitter of greenhouse gas emissions. That will definitely make a big difference in the future.
Find out more: freshdelmonte.com

Aliya and Farouk Khan
Over the last 25 years Aliya and Farouk Khan have been carefully curating a collection of art works by prominent first generation Malaysian contemporary artists. Known as The AFK Collection, this is one of the most comprehensive collections of seminal artworks by a wide variety of critically relevant artists and a resource centre for information and documentation, creating awareness and knowledge on the canon and timeline of Malaysia’s dynamic contemporary art movement.Here, Samantha Welsh speaks to Aliya and Farouk about the Malaysian contemporary art scene and how its gained the institutional recognition it deserves
LUX: Relocating to Kuala Lumpur in the 1990s, what was so compelling about the art scene?
Aliya and Farouk Khan: When we moved to Kuala Lumpur in the 1990’s and began visiting gallery shows, art competitions, art museums and socialising within the art scene we discovered new forms of art that moved beyond the Modernist paintings we had been exposed to up until then. We discovered art that moved beyond the traditional modes of two-dimensional painting and sculpture into new modes of making, for example mixed media and installation. Discovering these radical new art forms was compelling, particularly as this new contemporary art scene visually and intellectually described our new adopted home of Malaysia that we had chosen to live in.
LUX: How are state institutions and private patronage partnering to build national collections?
AFK: In Malaysia there are not any partnerships between state institutions and private patronage to build national collections. Instead, the contemporary movement is strongly led by private collections. This is as state institutions are still very much contained within the modernist mode. This is characteristic within the Malaysian art industry where private collectors have always led the way and created the momentum for the development of the contemporary art ecology.
LUX: Why was the contemporary art movement in Malaysia slow to emerge?
AFK: The Malaysian contemporary art movement was not slow to emerge, but it was slow in gaining institutional recognition. Malaysian contemporary artists were well ahead of the pack, vigorously engaging in the contemporary movement. Curatorial teams within state institutions saw the contemporary movement and its use of various genres as a move away from figurative art and explained it as a move towards Islamisation in Malaysian art. This does not stand up to scrutiny because upon review you find there was no development of calligraphy art (which is a main genre within Islamic art movements) and instead a strong movement into conceptual art and mixed media. At the same time, the figure was consistently represented across all the diverse genres and modes of art making.
A completely new contemporary art movement was emerging in the post-colonial landscape of Malaysia, as artists sought to describe the changes happening around them, and unfortunately the curators of the time were not able to comprehend and articulate this artistic and intellectual shift. This has left the institutions behind.

Ahmad Fuad Osman, Fatamorgana 3 The Spotlight Obsession, 2006
LUX: How was the social and economic environment at that time when you started collecting versus now?
AFK: We began collecting in an era of great dynamism. Coming from Singapore it was evident to us that what had happened to Singapore in the 1970s and 1980s was now happening to Malaysia in the 1990s. Tremendous changes were afoot.
Malaysia was undergoing rapid changes, socially and economically. The country was fast moving from a rural, agrarian focused nation to an urbanised country with strong industrial, banking, service, and tourism sectors – due mainly to government policies and an independent thinking society that blossomed in the post-colonial era. The evidence of progressive development was all around us- from the building of the iconic KLCC Twin Towers (amongst the tallest buildings in the world) to the development of major highways linking the entire country from North to South. A strong demographic shift was underway, as we saw the urbanisation of the rural Malays who moved from villages into city centres.
All these changes were encapsulated in the art movement. This was the dawning of contemporary Malaysia and contemporary art within Malaysia.
Currently the country is in a far more developed state than it was in the 1990’s. The economic success is real. The GDP of individual households is much higher. Institutions and corporations are stronger across the board. All of this has led to a far greater interest within the arts which is far more affordable for people today than it was 30 years ago. People have more disposable income and are able to engage in leisure activities and critical thinking is very relevant in daily life. We notice increasingly that art has become a way of life for the middle class. Corporates and institutions are waking up to the very real need for state and national collections as a result.
LUX: Is the discipline of collecting an art or a science?
AFK: Collecting art is a science. It follows a methodology. One must first understand the formal aspects of art creation. Then one has to understand the history and narrative of both the individual artist and broader art movement. These are important academics that one needs to develop: knowledge of history and narrative and formal aspects of art. Then the methodology of collection building comes in.
Following this sequence is far different from the general statement often heard that ‘I buy what I like’. Forming a collection goes well beyond simple acquisition. So, when people say art is subjective, we in fact differ: art is extremely objective. The value and importance of an artwork inherently exists within the way it was made and its value in the art canon. Understand which are the key works for an artist, a canon, and a thesis, then systematically collect those works to build a strong art collection.

Suhaimi Fadzir, Life, July 24, 1939
LUX: How do you mentor and show artists in the specialist subsectors?
AFK: One of the most effective ways is through our method of collecting and documenting. Within our collection we talk about the subsectors (which we take to mean art genres) and through our collecting we collect the dominant artists within these sectors. This achieves two things: firstly as a guide for collecting. That we are obliged to determine the subsectors. Hence it is important to collect across all the diverse genres that represent our art movement. Secondly it emphasises to us the importance of the first-generation artists who helped develop the movement along these sectors. In fact, we have found this to be the most important tool within the formation of our collection.
Essentially, we broke down what the individual genres were, who was important within these genres and what were the seminal artworks within that. This became a foundation for the collection and why we were able to identify and acquire those seminal artworks that are the scaffolding of the Malaysian contemporary art canon.
LUX: Generally, who has the upper hand, artist or collector?
AFK: Recognition is key to the relevance and strength of either the artist or collector. The artist in their earlier phase without recognition doesn’t hold much power. As they develop and become popular, they begin to hold a lot of power. Similarly, the reputation of a museum or a private collection determines their strength. In this day and age there are private collectors who wield more power than museums and institutions. The stronger the collector patronises, supports, publishes, collects the greater the power they wield. It is not that one is stronger than the other but that at different times they all wield different powers.

Zulkifli Yusoff, Hujan Lembing Di Pasir Salak
LUX: How can you codify a canon of work?
AFK: Codifying a canon of work requires diligence and a critical mind. We engaged in a great deal of research and academic input via dialogue with curators and artists well entrenched in the art scene known for progressive thought. Dialogues such as these have proved invaluable in the codification for the contemporary movement.
Subsequently we digitised the collection, making it available via our website. This has allowed our codification of the canon and knowledge inherent in our work easily accessible to broader audiences whether they are here in Malaysia or around the world. Bearing in mind very little information on Malaysian art history was available on the international front, the provision of this window of knowledge for audiences previously unfamiliar felt important.

Eng Hwee Chu, Lost in Mind
LUX: Who have emerged as foremost among ‘first generation’ contemporary Malaysian artists?
AFK: Zulkifli Yusoff is extremely important amongst the first generation of contemporary Malaysian artists, for his role in the development of conceptual and installation art. He was also the first Malaysian artist to be invited to exhibit twice at the Venice Biennale. The AFK Collection were delighted to loan his seminal installation ‘Kebun Pak Awang’, which is highly characteristic of his research based process and strong artistic skill, to Venice Biennale in 2019.
Fauzan Omar is another key first generation artist, whose importance lies in both his work as an artist and arts educator. Fauzan’s most important contribution was to create a challenge against the perceived sanctity of a canvas’ surface via destructive methods such as ripping and tearing, before engaging in reconstructive methods to build up highly textural mixed media works that changed the way in which art was produced locally. It was an extremely radical practice that has had a lasting impact.
Ahmad Shukri was one of Fauzan’s closest students who has gone on to become possibly Malaysia’s leading mixed media artist.
Ahmad Fuad Osman has emerged as the top multi-disciplinary Malaysian contemporary artist. An extremely conceptual artist, he has mastered diverse genres of art making- from painting to sculpture, video, print and installation- that allow him to consistently produce really exciting and impactful visual art.
Hamir Soib pioneered the trend for monolithic paintings in Malaysia. His paintings easily reach 16 or 20 feet and are filled with complex imagery that speak to the socio-political realities of contemporary Malaysia with a great deal of critical insight and wit. Along with oil and acrylic, Hamir uses bitumen as a paint source, having mastered the ability to use this notoriously difficult substance with the ease of watercolour allows him to create extremely atmospheric gothic images.

Shooshie Sulaiman, Encik Duit Orang
Shooshie Sulaiman, who is currently represented by Tomio Koyama Gallery, always impresses for her conceptually driven installations, performances, and paintings. Pre-production processes are vital for Shooshie, and she engages in them with great poetry. Shooshie has the distinction of being the first Malaysian artist invited to exhibit at Documenta. Along with her artistic practice she has been a successful curator and gallerist.
Jalaini Abu Hassan, who was educated at Slade School of Fine Art, London and Pratt Institute,New York, perfectly encapsulates the demographic shift for rural Malays to urbanised environments that he lived through. His works are expressive and use a range of media, and most excitingly feature classic Malay iconography in super contemporary compositions. A consistent signature across all of Jai’s works are the Malay poems and idioms written in his distinctive hand. Jai has also engaged as an educator for several years, cementing his influence amongst the younger generations of Malaysian artists.
Eng Hwee Chu is a leading Surrealist painter in Malaysia. In the early 1990’s she produced a series titled ‘Black Moon’ that set the standard for Malaysian Surreal and Magical Realism, winning her several awards, and leading to international showings. Her strong figurative skill is apparent through her delight in painting crowds of people, finely finished, as demonstrated in ‘Lost in Mind’.

Hamir Soib, Ahad
Suhaimi Fadzir pioneered a completely new style of assemblage he titles ‘archipainting’. Suhaimi used his training as an architect to fix objects found in the world around him- from a dismantled bicycle to corrugated tin roofs to car bumpers- onto canvases in a style that merged installation, sculpture, and mixed media. It is an extremely radical and innovative practice that visually describes the growth of contemporary Malaysia very well.
LUX: What is your vision going forward?
AFK: Assembling The AFK Collection was not easy. It required a great deal of time, financing and constant discussions with curators and artists. At the same time, it is a body of work that we deeply love and are very proud of. We recognise the effort that went into putting this collection together and we hope that it will continue to be a major resource in creating greater awareness for and education on Malaysian contemporary art. We envision a society that is more knowledgeable on the wonderful Malaysian contemporary art history and artists and a society able to engage in conversation on art as easily as any other topic.
Find out more: afkcollection.com

Photo by Andrea Leopardi
Can creating new products be sustainable? Franco Fogliato speaks to LUX about Salomon’s sustainability efforts and how he believes consuming differently can be more important than consuming less
LUX: When did Salomon start focusing on environmental responsibility?
Franco Fogliato: Nature is our backyard. We live in the mountains, we are mountain people. Every time we do something we are trying to be less impactful on nature. Fifteen years ago, we began looking for new technologies, new developments and ways to create positive impact in the way we do things. It has gone from creating shoes that are 100% recyclable, to being the first company in France to make its shoes in our home country, minimising the carbon footprint associated with shipping from factories overseas. These are all initiatives that started ten or fifteen years ago, which have been accelerating ever since.
LUX: How is sustainability at Salomon influenced by its athletes and employees?
FF: We are a company that is led by our athletes. Our athletes are at the forefront of our industry. They push the boundaries of what we do every day to ensure not only that we are the highest performers, but also the most sustainable.
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We also have a generation of employees that are younger, who are in their late twenties and early thirties, and have grown up with sustainability as a daily topic. Sustainability is part of what our teammates want and what they love. Every time they think about a new product, they first think about how they are going to create it without impacting the world and the planet.

Photo by Kaidi Guo
LUX: How do you approach innovation and sustainability together, ensuring that product development aligns with the brand’s commitment to minimising environmental impact?
FF: It’s a tough conversation. Do you choose the most performant product, which is not sustainable, or do you choose the product which is sustainable but less performant? There are examples every day: we had great shoes which had a great insole, but the insole was unsustainable. We changed the insole with a sustainable insole but which was less resistant, and consumers were not happy. The constant push that comes from athletes and the consumer comes back to our factories and our teams to come out with new technology, that pushes us to the next level.
LUX: Because of your company’s heritage and long-standing reputation in the outdoor industry, do you feel like you have more responsibility than others to be initiating this fight against climate change?
FF: We have to be leaders, it’s not a choice. It’s also what we like to do. It’s pushing the boundaries, in sport and building new products which are more sustainable. Sometimes people use the challenges we face just to make noise, rather than focusing on the actions that are needed. Sometimes my teammates ask me, how we’re going to build the company; people will need to consume less, they say. I say, if you think people will consume less, you are mistaken. There will be new technologies which are a lot less impactful than the way they are today.
LUX: Does creating new products contradict your aim to be environmentally friendly?
FF: I think there is a challenge still on the consumer side where there is a little bit of confusion around what is and is not sustainable. I think people see consuming less as the major driver behind minimising climate change, but in fact the driver is not consuming less but consuming differently.

Photo by Kalen Emsley
The carbon footprint impact of producing a pair of shoes is equal to driving a car for thirty miles. I have a theory that people should stop using cars and just run. I tell my people that they should stop using their cars to come to work and just run here. Why do you need a car? The human being was built on running. I think really activating a different consumption and pushing people outside is really what we want to do. We have a challenge with sustainability, but we also have a challenge in the evolution of the population globally with the digital. We have to take care of how people will evolve.
Read more: Rapha CEO Francois Convercey on diversity and sustainability in cycling
LUX: What are some of the initiatives at Salomon which have made the biggest difference towards sustainability?
FF: The biggest impact on producing a product is transportation, so there is an opportunity going forward in the evolution of the sourcing base, to source closer to the consumer. Many brands have tried that in the past and failed. Lately we had the French President, who had recognised our efforts, visiting our shoe factory in France. That factory would never have been born without us sharing our talents and skills with the local entrepreneurs. No one knows how to build shoes in France any more, as the entire production of shoes has shifted to Asia or Eastern Europe. These are the efforts which have made us recognised by the press and by the media.
LUX: What set Salomon apart from other outdoor gear brands which are also focusing on the sustainability mission?
FF: We like to think this is not a battle for who does the most. The battle is not between companies, it’s much bigger. We have to be ourselves. We have the first fully recyclable shoes; we were the first to do that in the marketplace a couple of years ago. But if someone comes in and is better than us, great! We’ve got to learn to do better, to improve. This is a battle we all fight together. I don’t have a problem with sharing technologies or doing anything which will help make the world into a better place. For once, it’s a competitive environment where there is a team. We are competing all together to make the planet into a better place.
Find out more: salomon.com

Butterfield & Robinson’s Dalmation Coast Active trip in Croatia
Mike Scarola is the CEO of Butterfield & Robinson, a luxury travel company with the goal of making a positive impact. He speaks to LUX about connecting with local communities and travelling on two wheels instead of four
LUX: What was the inspiration behind your Slow Find initiative?
Mike Scarola: The Slow Fund is driven by our passion for sustainability, focusing on education, culture, conservation, and preservation. We needed a formal vehicle to give back, which is essentially the genesis of the Slow Fund. Sustainable travel has been in our DNA since the beginning, just by the nature of what we do.
Seeing the world or seeing a region on bikes or on foot, we believe is a better, more sustainable way to travel. Currently we support nine initiatives globally, which range from conserving species and iconic landscapes across Africa, to supporting gender equality in the safari industry, to our art residency in France. The ideas behind the initiatives we choose to support typically come from our guides or our planners, because they know the region and its needs the best. We always aim to support sustainability efforts or cultural initiatives in the regions where we take travellers, and often try to bring our travellers into some of those initiatives while they’re on trip. This allows them to give back to the communities they visit and understand the essence of Slow Travel.

Pizza making lessons from a local chef in Italy on the Amalfi Coast Walking tour
LUX: When you first brought in this idea of sustainable travel and travelling on bicycle rather than taking cars, was there a high client demand for it, or was it something that you had to intensively market?
MS: The long story is that our founder, George Butterfield, is an unbelievable trailblazer. He had a huge passion for travel and bringing people to new experiences. He was always trying new trips, and in the early 70s he decided to try biking and as a part of a travel experience. But first time round, it just didn’t catch on.
Then he had someone in his office who, in the early 80s, started to make a case that we should try this again. He thought that people that are looking for luxury will also want to bike through Europe. George was actually pretty hesitant at the time, but they tried it and it absolutely took off in the early 80s.
LUX: How do you go about tracking your carbon footprint and why do you think it’s important that companies, especially travel companies, need to be doing this?
MS: We’re in our second year of very detailed tracking of our carbon footprint, and the reason we do this is because we want create a positive impact in the world. There’s a real crisis and we’re part of it, but we’re now trying to be part of the solution. The first step that we thought was important was to try to measure our impact. It’s tough, but once you measure that, you can communicate the biggest impacts of what your company has day-to-day on the environment, and then you can start to take solid steps to reduce it. We’ve always thought about the environment and taken steps to improve our trips and reduce our carbon footprint, but this formalisation allows us to track it on an annual basis.
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LUX: What’s the philosophy behind your travel experiences?
MS: We think there is a large number of travellers who want to be active when they go on vacation, and who will get a better experience seeing a region on two wheels than they will on four. There’s so many regions now that are wonderful to hike through, to bike through, to canoe through, that also have luxury accommodations, which is often really important for us. We always try to bring our travellers to luxury accommodations, to high end food.

Mike Scarola on the Tuscany Wine Country Biking tour in Italy
LUX: You do a lot of community-based work trying to enhance their lives whilst travellers come and visit. How do you ensure a community focused approach while also balancing client demand?
MS: What we find is that travellers are looking for very authentic experiences. They’re not only looking to stay in the nicest hotel and eat the best meals. They’re looking to feel like they’ve come away with a connection and a deeper understanding of the region, which lines up really well with what we try to do. We try to source from locally-owned businesses and local people to help deliver experiences on the trip. So whether it’s a specialised tour, or stopping in the middle of your cycle for lunch in a restaurant owner’s backyard, where they’re going to teach you how to make pasta, these are the types of authentic experiences that our travellers are looking for. We work really hard on a day-to-day basis to try to find them and it’s only possible because of the network we have built up . We have about 125 guides that are located around the world, who know their regions intimately and are often the source of new experiences with locals.
LUX: Can you tell us more about your art residency initiative in France?
MS: Certainly. This a partnership with a former guide, who has an art residency program in France. They came to us to say that they often identify fantastic artists who are very much in need of financial aid, who could use our help. That’s all we really needed to know. A passion of ours is being about to support our guides, and to support art and culture. We’ve sponsored a number of artists. The latest one is a Belarussian artist, who had to leave their home country because of what’s happening over in Ukraine. This was a phenomenal artist who really didn’t have anything, and was going to have to give up their passion and give up their talent in order just to survive. So we helped to support.
LUX: What sets Butterfield and Robinson apart from other travel companies in the industry?
MS: The heart and soul of this business are our guides and our experienced designers. I would argue at the end of the day that we have the best guides and the best experienced designers on the planet.
Read more: Travelling Botswana on Eco-Safari, Review

Mike Scarola guiding on the Tuscany Wine Country Biking tour in Italy
We always have a get together, a guide kick off at the beginning of the European season in April, and a guide gathering at the end of the European season. They are the most creative, well-travelled individuals who speak multiple languages with stories from the whole year on how they took travellers to amazing spots. We ask our travellers at the end of the trip to rate us on a whole bunch of different metrics, and the guide score is always the highest and most consistent, because they’re so knowledgeable about the region.
LUX: How do you aspire to continue redefining luxury travel in the years to come?
MS: The biggest thing for me is listening to our travellers. Our travellers have been the best source of direction over the last 57 years, and I think they’re going to continue to be. I think the demand for authentic experiences will continue to grow. The other thing is that travellers are looking to have a bit of an impact on their trips as well. I can see us doing it a lot more where they’re not just visiting and learning, but they’re participating, potentially in a project that they do on a trip that you know makes them feel a little more connected, a little more empathy for the region and the culture.
Find out more: www.butterfield.com

Team Captains Luke Donald of England and Zach Johnson of The United States with the Ryder Cup Trophy at the Colosseum in Rome
Guy Kinnings is the Deputy CEO, Ryder Cup Director & Chief Commercial Officer at European Tour Group & Ryder Cup. Ahead of the Ryder Cup in Rome this weekend, he speaks to Samantha Welsh about the growing enthusiasm for the sport from the next generation and the organisation’s focus on making golf more sustainable
LUX: You are a renowned leader in the golf world; where would you say your focus and relatability have come from?
GK: I originally trained as a lawyer in London and that gave me a good grounding in the commercial world. But as a lifelong sports fan, I always knew I wanted to gravitate towards that world. It’s been three decades for me in the world of golf, and I’ve worked on virtually every aspect of the professional game and enjoyed working with pretty much everyone involved in the game. I worked in every aspect of golf (event staging, sales, media etc) but I also spent many years as a player manager/agent. That job requires you to be a salesman, lawyer, confidante, all-round sounding board and sometimes a shoulder to cry on. I learned the ropes from the legendary Mark McCormack at IMG, who managed the likes of Arnold Palmer and Gary Player and basically invented the role of a modern sports agent. I could not have asked for a better mentor. The Tour is ultimately a Members’ run organisation, so the players are the shareholders that I answer to. Athletes are a unique breed who I have a huge amount of admiration for and I’d like to think I’ve learned what makes them tick.
It’s also crucial to be passionate about what you do if you want to succeed – and I love my job. I get to travel to amazing places (visiting Ryder Cup venues and the legendary Augusta National is an annual highlight) and to spend time with incredibly talented people. I also have an amazing wife and family. She has always been very understanding about the travel and late-night phone calls! Sport is ultimately a relationship-based business and golf tends to attract great people, which helps. It may be a niche sport, but it punches well above its weight because its core values – things like integrity, inclusivity and sportsmanship – are so appealing.

European Ryder Cup Director, Guy Kinnings and European Ryder Cup Captain, Luke Donald
LUX: How do you think the pandemic affected the global golf industry?
GK: The pandemic was a big shock to the entire sports and entertainment industry, but our Tour faced more challenges than most because of our global nature. We are a travelling circus in many respects, visiting 26 countries this season. When air travel was severely restricted and fans had to stay away, it became a battle for survival. But one of my proudest career moments was seeing how my colleagues managed to overcome so many hurdles. We completely revamped our schedule and quickly set up a sector leading testing and bubble system for players and our staff, which meant we could get back playing earlier than almost any other sport. This allowed us to fulfil broadcaster and sponsor obligations and keep our players competing for prize funds. We learnt a lot and have come out of the pandemic even stronger than before it. It brought the best out of our people at a tough moment.
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The pandemic has also been a key factor in driving a big boost in the popularity of golf. We saw big spikes in participation across 2020 and 2021, particularly amongst younger players, and it’s great to see that this trend has continued. I feel like golf is undergoing a cultural moment right now and the launch of the new ‘Full Swing‘ series on Netflix will only help drive this by showing off the sport and its personalities to a new audience. Of course, we also have the Ryder Cup in September, which is always a moment in time when the sport enters mainstream consciousness.

Rory McIlroy of Northern Ireland at the DS Automobiles Italian Open 2022 at Marco Simone Golf Club in Rome 2022
LUX: What was behind the ET rebrand as DP World Tour and how has this brought about the vision for driving golf further?
GK: We sat down with DP World, a long-standing Tour partner, at the 2019 DP World Tour Championship – our season ending event – and discussed what a bigger relationship might look like. Becoming the Tour’s Title Partner was discussed and it quickly became apparent that there were a lot of synergies there. Changing our brand, with all its history, was not something we took lightly but from a very basic branding perspective the “European Tour” name was increasingly a misnomer anyway. Pre-pandemic, 27 of our 47 events were outside the continent and the idea of rebranding to a “world” Tour had already been floated, so what better way to cement this global footprint than by partnering with a company whose very name encapsulates that?
The extra investment they are making has also helped us to elevate the Tour in every way. We’ve had record prize funds for the past two seasons – no mean feat given the pandemic and global economic uncertainty – and unlocked new funds to further invest in our Golf for Good programme. A good example is the launch of the G4D (Golf for the Disabled) Tour last year. We could create an entirely new Tour for the best disability golfers in the world, who play the same course, the same week, as DP World Tour events across a nine-event schedule. Making golf more inclusive is a big passion point for the Tour and this was a major statement in this area.

Guy Kinnings presents the trophy to Juan Postigo Arce of Spain after winning the G4D event at Abu Dhabi Golf Club
LUX: What is your vision for raising the profile of the women’s game?
GK: Whilst we are a men’s professional Tour first and foremost, we have worked with our friends at the Ladies European Tour and LPGA Tour to create a series of mixed gender events. In 2022 there was the Volvo Scandinavian Mixed and the ISPS Handa World Invitational. These are great opportunities to show that women’s golf is just as entertaining as the men’s game. In fact, we had the first ever female winner on the DP World Tour in 2021 as Sweden’s Linn Grant won the Scandinavian Mixed. She played unbelievable golf that week and I’m proud that we could give her a platform to compete against her male counterparts. I truly believe that golf can be the most inclusive game in the world. The handicap system in the amateur game means that people can compete against each other on an equal footing, regardless of their skill level, and our mixed gender events are just one way to showcase that ethos. I am also a big fan of the Solheim Cup – which is played the week before the Ryder Cup later this year.
LUX: Have your team had success in reducing environmental impacts?
GK: 2022 saw us measuring our carbon footprint across eight key tournaments to identify a baseline to work from, so full data on our emission reductions have started coming through this year. We have seen some really positive developments. For example, we require a lot of temporary power generators at our tournaments, because a golf tournament is basically held in a large field, and we have switched from traditional diesel generators to bio fuelled powered ones which is reducing emissions by up to 94%. We have also reworked our schedule to try and group tournaments together geographically to reduce air travel and we will be making more headway on that in 2024. We have also started trialling remote TV production techniques with our partner Tata to reduce the amount of people we fly out to events. The recent Singapore Classic was a major trial for us in this respect. We had 29% fewer TV staff in Singapore – they were working remotely in the UK from Stockley Park – which saved 140 tonnes of CO2, the equivalent of 850,000km in a diesel powered family car.

Rory McIlroy of Northen Irleand at the DP World Tour Championship on the Earth Course at Jumeirah Golf Estates, Dubai, United Arab Emirates
LUX: While you can create KPIs for courses, real estate, logistics, materiel, processes, how do you guide behaviours and set standards for spectators, fans?
GK: We have to bring fans on this journey with us. We have tens of thousands of spectators watching our events each tournament day and they travel to and from the event. Fan travel is included in our net zero commitment, so we need to encourage behaviour change. We can do many things ourselves to help guide them to be more sustainable, such as offering refillable water stations to reduce single use plastic use, offer vegan food stalls, or provide incentives to travel by public transport. But at the end of the day there is only so much we can do and personal responsibility takes over. But sport can be a powerful tool to educate people, so in 2023 we have been really trying to get the message out there to spectators that sustainability is important. We’re launching a fan-focused campaign at the Betfred British Masters where the Tour will be planting 100 trees for every player that manages to drive the iconic par 4 10th hole at the Belfry. Fans can also have a go themselves in a simulator experience. It’s one way to authentically incorporate sustainability into the on-course action, which is not always an easy thing to do. We will also be providing a mechanism at the Ryder Cup where fans on site will be able to calculate their travel footprint and make a payment to offset it.
LUX: LUX approaches the subject of carbon offsetting with care. The World Economic Forum warns it ‘can cause people to disassociate themselves from the issue and deflect attention from the immediate dangers posed by climate change’: is ETG set directly on a path to net zero?
GK: We are indeed. In fact, we recently became the first pro golf Tour to set a net zero target when we signed up to the United Nations Sports for Climate Action Framework. We have now committed to halving our emissions by 50% by 2030 and being fully net zero carbon by 2040. As you say, carbon offsetting alone is simply not enough, not least because some off-setting projects can take many decades to have any effect, so it should only ever be seen as complementary to a more robust climate mitigation effort.
Read more: Kelly Russell Catella on sustainable urban planning
LUX: Where is there a role for carbon offsetting and when will you get to carbon neutral?
GK: There will always be certain emissions we incur when staging a golf tournament that are unavoidable, and this is where carbon offsetting can be utilised alongside a robust climate mitigation programme. Off-setting by itself as a standalone approach is not enough of course, and the sports industry seems to be getting that message. We understand that and have embarked on an ambitious climate mitigation programme to reduce our carbon emissions. Some of our events are already carbon neutral – our five Rolex Series events, that represent our biggest tournaments, is carbon neutral this year. The next step, which will take several years, is to get to net zero carbon, which has required a root and branch review of how we stage a tournament and where we can do things differently. Thankfully, our operations teams fully embrace this mission and are passionate about making their events as sustainable as possible – harnessing a little internal competition is not a bad thing in that respect!

Luke Donald of England and Zach Johnson of United States during at Marco Simone Golf Club
LUX: Is driving sustainability having any impact on sponsorship and prize-money? We would love to hear about the approach with partners on working toward sustainability goals.
GK: Without a doubt, and as Chief Commercial Officer I’m at the heart of these conversations. Virtually every sponsorship conversation I have will turn to sustainability at some point. If you do not have a credible sustainability strategy, then sponsors will look elsewhere. We hired our first Head of Sustainability in 2021 to drive this work internally and launched a revamped Green Drive sustainability strategy. This has detailed plans for how we will reduce our carbon footprint. Sponsors are drawn to our leadership in this area and what is really compelling is the ability to work together to use a sponsor’s technology and expertise to help us get to net zero. For example, using BMW’s electric vehicle fleet to transport players and staff at tournaments, or working with our partner OceanTee (who make sustainable golf products) to roll out tees made from bamboo and reusable water bottles at events. These relationships have practical advantages for us and create great brand storytelling opportunities for a sponsor, so it’s a win-win situation. So whilst there’s a moral obligation to do the right thing, let’s not forget that being sustainable makes business sense as well. It’s a virtuous circle.
LUX: We are excited for the Ryder Cup. What is the winning formula for this legendary sporting event?
GK: The Ryder Cup is the moment when golf really enters mainstream culture – it’s up there with the Super Bowl, the World Cup and the Olympics in that respect. When working on it you’re very aware that it is something special, so you have a responsibility to protect and nurture it. In terms of a winning formula, first things first it’s very tribal and this helps bring the casual fan along for the ride. Even if you are not an avid golfer, you can feel an allegiance to Team Europe or Team USA. It also means more to the players. Golf can be quite an insular sport at the pro level, so these guys love coming together every two years and playing a team sport. We also create an unbelievable atmosphere on the first tee. It’s a real amphitheatre and the players all say it’s the most nervous they ever feel. Rome 2023 promises to be particularly special as the location is so iconic. You can actually see St Peter’s Basilica from various spots on the course, so spectators can enjoy one of the world’s great cities when not watching golf.
The Ryder Cup is being held in Rome on Friday 29 Sept – Sunday 1 Oct 2023
Find out more: europeantour.com/dpworld-tour

The Blaze Milano Gliss Bolero from the Fall ’23 Collection
Corrada Rodriguez d’Acri is a former fashion editor and stylist, and one of the founding members of Blazé Milano, the a hot Italian luxury brand on the womenswear scene. Here, she speaks to LUX in honour of the brand’s 10 year anniversary
LUX: Tell us about where your interest in fashion began.
Corrada Rodriguez d’Acri: Styling and design have been part of my life since my youngest years. I have drawings of the cartoon Jessica Rabbit in various outfits which I must have done in my first days at school, and photo albums of my youngest sister dressed up in my mom’s clothes, patiently posing for me and my imaginary fashion shoots (…I was around 14-15 years old by then). Later on my mother helped me prepare a design portfolio the year before applying for college. I went to NYC and attended the Fashion Institute of Technology, and from there I never stopped.
LUX: Did your upbringing have an influence on your designs?
CR: Most definitely. I have had the incredible fortune to grow up in very colourful and creative homes; my mother is an incredible aesthete, along with being an architect. She has always brought new life to old family properties. Watching her absorbing each step of this process has made me confident with my sense of proportion, colour palettes and composition. Through my mother I had the chance to help restore and renovate – in particular I love retouching antique frescos – and this has become a hobby I cherish deeply.

Corrada Rodriguez d’Acri
LUX: Can you tell us the story of how you met your co-founders, and when the concept for Blazé Milano was born?
CR: We met through mutual friends and immediately connected, but became close whilst working for Italian Elle, where we worked together as stylists. Blazé was born in those days, around 2012, when we were ready to start an adventure of our own. In 2013, we opened our doors to the world.
LUX: What were the biggest challenges you faced when creating the brand?
CR: At the beginning the hardest challenge was finding the perfect way to divide duties between the three of us and the best way to interact with each other. We were new at everything, so we basically reinvented ourselves as partners, entrepreneurs, and strategic thinkers.

The Serama Bomber from the Fall ’23 Collection
We started on our very own, with no financial help, and we could only count on each other. As the brand continues to grow, everyday is a surprising challenge. We have never taken anything for granted, since even our smallest successes have helped to consolidate this fulfilling present.
LUX: Do you think that fashion design is still a male-dominated space?
CR: Not really. In the past it has been, but now we have Victoria Beckham, Chanel’s Virginie Viard , the Olsen sisters with the amazing The Row, Gabriela Hearst with Chloe and her own brand, Phoebe Philo back soon, Isabel Marant, Dior by Maria Grazia, the Attico girls, Zimmermann, and many more.

The Everyday Blazer from the Fall’23 Collection
LUX: Ten years on, what do you consider the brand’s greatest achievement?
CR: That our blazers, thanks to our style, aesthetics and trademark Smiley pocket, are recognized worldwide.
LUX: How would you describe the quintessential Blazé Milano aesthetic?
CR: Blazé is timeless, effortless, chic, and wearable anytime, anywhere. When you buy our pieces, you can mix them throughout the seasons.
LUX: What is your favourite piece in the Fall 2023 collection?
CR: The Serama bomber, an oversized jacket with maxi shoulders and an ‘80s vibe – one of my favourites in fashion history.

A shot from the Fall ’23 presentation featuring the brand’s iconic Smiley pockets
LUX: How does Blazé Milano engage with sustainability and the climate crisis?
CR: Since day one we have committed to using the most natural textiles and accessories in the industry. We produce only in Italy; every item is made by Italian artisans and companies, and we are very proud of it.
We committed back in early 2020 with the Green Future project, to reduce the impact of our activities on the planet. Green Future Project is an online platform giving companies and private citizens the opportunity to make a difference and reduce their carbon footprint. A tree is planted with every Blazé purchase.
It is difficult to be 100% sustainable in the fashion world, but by manufacturing long-lasting garments with high-end fabrics, that don’t follow trends in order to never be out of fashion, is already a small but important achievement.

Another shot of the Serama bomber
LUX: Would you ever expand into menswear?
CR: We introduced the Daybreak blazer a couple of seasons ago in a style borrowed from menswear, with the addition of our Smiley pockets, a unisex look. We also have a collection of carryover knitwear, marinière and full colour, that can be worn by everyone. Our aesthetic has a masculine feel, but always with a practical feminine touch. Sometimes matched with ruffled shirts or flowy dresses, there is a ’when boy meets girl’ feeling in all the collections.
A complete menswear collection?
We’ll see, maybe one day!
LUX: How do you envision the brand will have changed and evolved by its 20th birthday?
CR: It is a very difficult answer to give, but we really hope to make Blazé a company with solid values and a great team, promoting true Italian elegance as sustainably as possible.
All images courtesy of Blazé Milano
Find out more: www.blaze-milano.com

Rapha aims to use recycled materials and organic natural fibres across their products
Francois Convercey is the newly appointed CEO of luxury cycling brand Rapha. Here he speaks to LUX about the company’s sustainability initiatives and the need for greater age and gender diversity in cycling
LUX: How has the structure of Rapha changed with the renewed focus on cycling and its benefits since the pandemic?
Francois Convercey: I wouldn’t say that the pandemic and its involvement in cycling actually changed our strategies or the organisation of our business. Rapha already had the focus of making cycling the most popular sport in the world. From day one, we had the ambition of making cycling aspirational and beautiful, and to get as many people as we could to fall in love with the sport.
As much as the pandemic got people to turn their heads towards the outdoors and cycling, it actually acted as a catalyst towards our original purpose and strategies more than anything else. There was a much broader receptive audience for us to engage with – but all the different building blocks and strategies that we had put in place a decade before the pandemic were still very much relevant in the way we have developed our pricing structure and the way we have made the brand more approachable and more relevant to more people. This made it easier for us to capitalise on the renewed interest in cycling – the way we set up as a business, being a direct-to-consumer business in the first place. The pandemic didn’t change much, but it allowed us to accelerate and grow more quickly. It hasn’t made us shift or change the direction of travel for the business. It just reinforced our belief that we are on the right track.

Rapha CEO Francois Convercey
LUX: What do you believe are the imbalances which need to be addressed by sporting brands in conversations about gender equality and diversity?
FC: Cycling as a sport has imbalances which we are trying to address, although it is a long journey. Gender diversity is definitely one of those, which starts at the pinnacle end of the sport, at racing. Equity and equality when it comes to world tour racing and bike racing as a whole is still very imbalanced and focused on male races. Female races have only begun to be broadcasted in the last couple of years. The Tour de France, which is the cycling world’s biggest sporting event and one of the top ten sporting events in the world, didn’t have a women’s tour until 1955, which was then stopped for thirty years, and only reinstated last year. There are still lots of things to be done to provide balance when it comes to media exposure, broadcasting, prize money and salaries for professional cyclists.
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We try to help drive this balance through the storytelling we do, through our initiatives. During last year’s Tour de France we had a collaboration with a streetwear brand PALACE, using our men’s racing team as a billboard to promote the women’s tour. We are making investments on the women’s tour, sponsoring the women’s world tour team, spending 50% of our marketing money on content and athletes on minorities – women and individuals from under-represented backgrounds, which is part of our impact commitment as a brand. I think the gender balance is one of the key imbalances.

Members of the Rapha Cycling Club coming together
There is definitely an element of age; we want more of the youth to look at cycling as an amazing thing to do. Cycling isn’t the most approachable or accessible sport there is – a bike is more expensive than a pair of running shoes, it requires more time and sometimes infrastructures. Five years ago at Rapha, we began supporting cycling at its grassroots and breaking down barriers to make the sport more accessible to young people and under-represented individuals, and people from under-privileged backgrounds. Over the past five years, the Rapha Foundation donated over $5 million in grants to 38 different grantees who all have concrete initiatives to help break down accessibility to the sport and to support under-privileged kids to have access to cycling – whether it’s supporting programs in schools, or young talent programs. We’ve recently partnered with USA Cycling as part of a program called Search for Speed, which is a track cycling talent identification program, looking for the next US track talent for the 2028 Los Angeles Olympics.
Gender balance is key, age balance is key. The third to look at is accessibility and the role that cycling can play in helping mitigate access to education and healthcare. There have been fantastic initiatives such as World Bicycle Relief, which we have supported over the years and continue to support with the Rapha Foundation, which gives bikes to communities who need bikes for basic life needs – whether it’s education for children to travel to school and not have to walk, or to provide a level of healthcare and health benefits which individuals deserve. The bike can be an amazing tool to break down accessibility barriers for under-privileged communities.

Items from Rapha’s exclusive Rapha + Paul Smith RCC Collection, launched in 2023
LUX: How do you balance promoting professional cycling and equipment whilst also trying to encourage a new generation of amateur cyclists?
FC: I do not necessarily think they are mutually exclusive. The pinnacle-end of the sport, high-performance racing, is aspirational to many individuals and will continue to be in the future. I think being able to provide the opportunity to make a career in cycling and being in a position to inspire communities and future generations about the sport is an amazing prospect. But we won’t succeed in achieving our purpose as a brand if we only focus on racing.
We also have to work on more accessible and more approachable activities which help people discover the values and joys of being on a bike, and how being on a bike is a remedy to the world’s biggest societal challenges and threats – whether it’s environmental benefits with more people commuting on a bike, whether it’s mental health and personal wellbeing which comes when you spend time with yourself and challenge yourself as an individual, or the social friendship and comradery which comes with being on a bike. I think professional and amateur cycling should co-exist and they have their distinctive role to play.

An image from the Rapha Spring/Summer ’23 Collection campaign
LUX: Can you tell us about the main ways you incorporate sustainability into your company?
FC: Sustainability is central. We’ve always looked at it as a duty we have to do the right thing. We launched a repair program which provides the opportunity for any garment which may be damaged to be repaired. We used to do that in-house. We have started to involve partners to help us do it. Over time, we started to pay more attention to how we make our products and the impact that we have. For the last couple of years we’ve been offsetting all the carbon emissions that are generated from the shipments to customers. We’ve offset 100% of our carbon emissions coming from our logistics impact that we have on the planet.
We have been driving a lot of work to convert 100% of our product range into sustainable materials, whether it’s recycled fabrics, recycled fibres, or recyclable or compostable fibres. We’ve covered about 70% of the range now. We are removing all PFC materials from our weather protection products. We’re taking a much more abrasive stance on excess materials we produce. We are now repurposing excess material through excess collections in the Spring of this year. This is now becoming part of our ongoing initiatives. Although it only accounts for 2% of our total volume, it is still a meaningful initiative.

The Los Angeles Rapha Clubhouse
We are about to publish our second impact report in September, which will show our impact over the last twelve months and how much we’ve progressed. We are ahead of track on some key commitments, and some others we have found more challenging than we hoped, or we realise we needed to communicate in a very different way, or we realised that people, planet and communities take framework for broader impact. It takes time, and we’ve embedded that as a culture and as a priority. We have a small sustainability team, but that team is there to inspire a vision. If it’s not embedded in business, we will never make the progress we want to make.
Read more: Pierre Barreau on the future of AI in the music industry
LUX: Do you think cities are adapting to cyclists, or is there more to be done?
FC: We’ve seen cities adapting more and more to cyclists. I think the pandemic has been an amazing catalyst for more infrastructure to be provided, but we are far from being in the right place.
We can look at places like Denmark and Holland, where urban commuting is ingrained in the local culture, and see cities which are built around cycling. There is lots of fantastic work being done by cities and local organisations. I’ve seen places like Paris, for instance, make amazing progress over the last three years and transforming the way people can ride through the city in a much safer way.

The RCC is now a global community with over 10,000 members
It’s a constant push and pull. Safety on a bike is still one of the top three barriers from people riding their bikes. More and more people have decided to take their bikes off the road and ride off the beaten track or in front of the TV, because you’re in a safer environment. This shows we are still far from where we need to be to make riding safe, whether it’s inside or outside the city.
LUX: How do cyclist communities created by the Rapha clubhouses influence the outlook of the company?
FC: We’ve always been committed to real-life experiences from the earliest days of Rapha. We call our physical Rapha stores clubhouses, because they are not just stores, they are a home away from home for our customers. In 2014, we launched Rapha Cycling Club which is part of a membership program which gives people access to unique benefits and unique experiences. That community is now made up of 20,000 individuals across the world spread across 25 different chapters. Actively investing in building communities on the ground is a direct consequence of us trying to inspire the world to take up the bike. The RCC and our clubhouses are there to inspire people to go on a ride every day of the week, you will have a collection of rides you can join as a member.
The cycling communities influence the company on a few levels. It pushes the customer-centrality of the brand because of the unique customer-directed nature of the brand we have got to have the customer-mentality and direct relationship. It depends on feedback from customers and RCC members to have that customer-first mentality. As CEO of the company, I can go on a ride tomorrow morning in a London clubhouse and get real-time feedback from our customers on how they feel and what they think.
Find out more: www.rapha.cc

CMG Orchestra in Hollywood performing a piece composed by AIVA. Photo by Lance Bachelder
AIVA AI is an AI music composer which allows people to create their own personalised life soundtracks. Here, LUX speaks to its founder, Pierre Barreau, about the future of AI and its impact on the music industry
LUX: Can you give us some background about your company and why you founded it?
Pierre Barreau: AIVA is a company I started almost seven years ago with my co-founder, whom I met at university. We were both musicians and engineers, and there was a natural inclination to start this company with a focus in both fields. The premise we started with was that, while music is an insanely rewarding thing to do and create, it also requires a lot of time, money, and tools. We believe more people out there should be able to create music and would enjoy it, but they don’t have the time or resources.
Our idea was to bring music creation to the masses: we want to help people who are complete amateurs or be able to create music with technology, as well as assisting professional musicians who may just want an assistant to suggest ideas when they have writer’s block, or need a guiding hand to in their creative process.
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LUX: You have both a creative and scientific background, from your filmmaking experience to your studies in computer science and engineering. When did you realise it was possible to marry these two fields?
PB: When you do any sizable project, it becomes very obvious that a good director or composer is one who is well-versed in technology. As a film director, you need to deal with camera software to edit the video you are shooting, you need to deal with lighting. For music creation, it is a bit more nuanced; of course, you can write music with pen and paper, but some of the most prolific music creators these days use their laptops to create music or synthesisers to create music digitally.
You open yourself up to the realm of possibilities if you consider technology as a creative partner when creating music. There is sort of no way, in my opinion, you can be an effective composer or director if you completely shut off technology.

Pierre Barreau
LUX: How would you respond to claims that AI is going to devalue the work of human beings, especially in the creative industries where job security is an issue?
PB: It is an important question; whenever you have a technology that raises the bar for what people are able to do in terms of creating music, it can be a bit scary. But what I would say is that historically there have been other technical advances that have brought music-making to the masses, and these have not reduced human creativity. In fact, they have supercharged it.
When the synthesiser was created, people were very scared that it was going to replace acoustic instruments and that it was going to lead to this world of digital, horrible sounding music. Instead, what it created was a world where we have new genres of music like hip-hop and electronic music. Another example is the invention of the digital audio workstation. It allowed people from their bedrooms to become producers so they didn’t need to hire expensive studios to record their music.
LUX: Can you tell us about your vision to create a personalised life-soundtrack for every person?
PB: I think the interesting thing is using AI to do what we can’t do as humans right now. One such thing is this idea of personalised soundtracks; let’s say you are going running and you want music tailored to your own performance or to stimulate you for the extra mile. Then imagine an AI that could compose what you need based on your own rhythm.
I think that would be a hugely powerful thing to have for very different industries, in this case, running, video games, and interactive content that have a lot of diversity in the gameplay and the stories that they tell, but the music tends to stay the same. Just being able to generate the music as the player moves through the game and the experience, and help them create their own story, can enhance the experience they are having.
LUX: Do you ever think this tool could ever be a danger to society? Could people use it as a means to cause damage?
PB: I don’t think I am worried about the directly manipulative aspects of AI, specifically in music. There could be a lot more said in other domains, like the audio, text and visual domains.

CMG Orchestra in Hollywood performing a piece composed by AIVA. Photo by Lance Bachelder
I think one potential challenge that could be very real is giving powerful tools to those whose intentions are just to flood the market and devalue music by humans. But I think that, fundamentally, human music operates on a completely different set of parameters. We go to concerts not to see a computer performing music but a performer dances, has a show and tells us about their own personal life story through their lyrics. People connect to stars because of their own personal drama and the story surrounding them. I think for that reason, It is more about the economic side, not about manipulation, despite what many depictions of AI would have you think.
LUX: Do you think we could ever get to a point where AI could compose a piece of musical genius, or would they always need human input to do this?
PB: In my opinion, whether we call someone a genius tends to be determined by two things. Firstly, the personal; some people will argue certain composers are geniuses, whilst others will argue totally the opposite. It depends on taste. Secondly, there is hindsight, like how we celebrate composers of the past who weren’t appreciated in their time. I think one of the reasons for that is because, in order to create something which is truly genius, you have to be ahead of your time. It won’t be appreciated immediately, but people will learn.
I think with AI , the aim is to create something humans appreciate now – that’s kind of the point. I am not sure anyone will be able to connect to something that an AI creates that we can’t appreciate now. That is also part of the reason why I am hopeful there will still be human creativity, because we can really only connect to something that pushes the boundaries if it is created by humans, if there is a story behind it. Otherwise, it may be devoid of meaning. But as far as creating something that is exceptionally good in terms of quality, I think AI can definitely do this.

CMG Orchestra in Hollywood performing a piece composed by AIVA. Photo by Lance Bachelder
LUX: How do you imagine an amateur would use your service, and how is this different to the way a professional musician might use it?
PB: For amateurs, the AI will help them to create a composition. Maybe they will modify the composition to better fit what they have in mind, or swap an instrument, add a little bit of musical effects, or switch a few notes here and there. But fundamentally, they will be equal partners, with the AI as writers.
Professionals may use more in-depth features like providing their own musical material instead of letting the AI generate compositions based on that. In general, Making a more in-depth modification of the material is usually the difference between the two.
LUX: Will AI be able to create experimental music like the kind that has never been heard before, or would it always be taken from what’s already existed?
PB: It is very possible to do something that does not exist. But again, we go back to this idea of being able to appreciate what pushes the boundaries, and I think it is harder for humans to appreciate something that is truly out there if it is created by a machine. Whereas, if it is created by humans, it is easier to find a way to connect to the story behind it, which leads you to appreciate this novel idea. Whilst it is functionally possible to do it, I don’t think it creates as much value as when a human does it.
Read more: Deutsche Bank’s global innovators meet in Silicon Valley
LUX: Do you think musicians today are welcoming this kind of innovation, or do you anticipate any backlash to this? What responses have you received so far?
PB: Both. Some people are extremely enthusiastic, even some professional composers that see it as an extension of their own abilities, as a tool. And then there are some people who are completely against it. Looking back at previous technological innovations, it is pretty much the same as before. There tends to be a change of opinion when people try it. Once they begin to try the software, they quickly realise it is just a tool. But when you just talk about AI music on a high-level, conceptual basis, people might be more inclined to fill in the blanks and think the technology is something that it actually isn’t, or does something that it actually can’t do. And so, for that reason, the feedback tends to be quite positive when people tend to use the product themselves instead of discussing high-level concepts.
Find out more: aiva.ai
All photos courtesy of AIVA AI

Photo by Louise Jasper
Alasdair Harris founded Blue Ventures, an ocean conservation enterprise supporting local fishing communities. Here, he speaks to Trudy Ross about the work they do across the globe, and the greatest challenges facing our oceans today
LUX: You have described yourself as a ‘reluctant social entrepreneur’. Can you expand on this?
Alasdair Harris: I studied zoology at University in Scotland, and was quickly hooked on marine science. I was enormously lucky to have an opportunity to study the impacts of climate change on reefs in the Indian Ocean, but was horrified by what I learned of the forecasts of ocean warming, and what that meant for the future of coral reefs. It wasn’t until I got to Madagascar − one of the poorest countries on earth − that I learned that there were also dire human implications of these unprecedented environmental changes. In particular, the impacts that climate change and overfishing were already having on the many millions of people in coastal communities that depend on the sea for their daily survival.
As a biologist I knew that the ocean is phenomenally productive, and that marine ecosystems have an amazing power to restore themselves, if we just give them the breathing space to recover. Working in Madagascar, I was struck by the overwhelming need to help communities cope with the challenges they faced from collapsing fish stocks. I saw that there was a critical need for conservation that worked for rather than against communities, harnessing the natural regenerative capacity of nature to help rebuild fisheries. But I realised that my PhD studies weren’t really going to help. So I hung up my diving fins and, with a couple of friends, I set up an organisation to try to work with coastal communities to explore ways of helping villages take practical action to rebuild their fisheries.

Photo by Garth Cripps
LUX: Can you provide some background on Blue Ventures, your goals, values, and the kinds of projects you run?
AH: Blue Ventures is a marine conservation organisation that works with coastal communities to rebuild fisheries, restore ocean life, and build lasting pathways to prosperity. We partner with traditional fishers and community-based organisations to design, scale, strengthen, and sustain fisheries management and conservation at the community level. We also bring partners together in networks to advocate for reform and share tools and best practices to support fishing communities across the globe.
Our work has helped to establish and protect vast swathes of coastal waters in Locally Managed Marine Areas, including the largest such areas in the Indian Ocean. We have also enabled fishers to boost their catches and incomes, improve their food security, and restore ocean life.
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In 2003, we started with one community in southwest Madagascar. Today, we are working across 14 countries across the tropics, protecting 17,000 km2 of vital ocean habitat and impacting the lives of more than 650,000 people.
LUX: Do you ever face resistance from locals, for whom fishing is their livelihood, when you recommend strategies which differ from their own? How do you approach this?
AH: Our approach is to work with communities to draw on the local knowledge, so that fishermen and women can come up with their own solutions to the challenges facing their seas. We can help with harnessing the power of data to enable communities to better interpret and visualise what’s going on in the water, and also by brokering learning exchanges with other communities that have piloted similar work and interventions elsewhere. We’ve helped build friendships and relationships between countless communities from dozens of countries over the years, from as far afield as Mexico and Mozambique – with community members travelling to meet others facing similar challenges.

Mangrove forest, Lambaora, south west Madagascar. Photo by Garth Cripps
LUX: What are the biggest challenges facing the fishing industry and our oceans, and what should corporations and governments be doing to combat this?
AH: The biggest challenge facing ocean fishing today is the total control and dominance of the sector by a small, and frequently highly destructive minority of predominantly unsustainable actors: so-called industrial fishing boats and companies. Conversely, the biggest group of ocean users – known as small-scale fishers – typically fishes relatively sustainably, and targets catches for local consumption and trade, supporting the livelihoods of over 100 million people, and feeding well over 1 billion.
Yet this population, which lives overwhelmingly in the so-called Global South, rarely has a voice in decisions regarding how, where, or when fishing takes place. The majority of fishing is carried out by politically powerful industrial fishing interests, which catch around one half of our seafood globally, and cause staggering damage to our oceans. The biggest proportion of this industrial catch is caught by bottom trawlers, vessels that drag weighted nets over the seabed to scrape up seafood. In some parts of the world over half of all seafood landed is caught in this way. Bottom trawling can be hugely devastating for marine ecosystems and those who rely upon them to eat and to live.

Drone shot over Barry’s Place, Atauro. Photo by Matthew Judge
LUX: Can you tell us about your work with maternal and child health, and why this is important to you?
AH: Given the lack of basic services in many remote coastal regions, in some countries we also help communities access basic healthcare through training and supporting women to serve as community health workers. We do not replace government health systems, but work to strengthen existing structures in close collaboration with government health actors and specialist NGOs. We also incubate Madagascar’s national health-environment network, which brings together 40 partner organisations to address the health needs of communities living in areas of conservation importance across the country.
Read more: Wendy Schmidt on philanthropy, technology and unexplored oceans
LUX: How can we utilise data and technology to improve the management of small-scale fisheries?
AH: Technology can play a transformative role in our mission, improving the speed, efficiency and inclusivity with which we work and communicate. From VR headsets that help communities visualise the underwater benefits of marine recovery, to satellite sensors that can track ocean warming, or monitor recovery of mangrove forests from space and provide. We’re committed to putting data and information in the hands of communities, to empowering them with the knowledge they need to rebuild fisheries.

Photo by Leah Glass
LUX: Do you believe it is possible for people to engage with marine tourism while promoting sustainable practices?
AH: Absolutely! Tourism done well can provide vital income for coastal communities worldwide, demonstrating the value of protecting the ocean. Done badly tourism can quickly undermine ecosystems, cultures and livelihoods. As tourists we have a huge role to play in being judicious in how we travel, and what practices and services we choose to support with our custom.
LUX: Finally, what advice would you give to an aspiring social entrepreneur looking to make a difference in the realm of sustainability?
AH: We’re living in an ecological emergency of unimaginable proportions and consequences. Ours is the last generation with a realistic chance of helping our species change course without causing irreparable harm to future generations and without causing catastrophic harm to most other species on our only planet. Change happens when an individual makes a decision to act. Don’t wait for someone else.
Find out more: blueventures.org
All photos courtesy of Blue Ventures

Teahpoo Bubble, 2 August 2017, Teahupoo, Tahiti, French Polynesia. © Ben Thouard
As Secretary-General of the Commonwealth of Nations, a central pillar of Patricia Scotland’s diplomatic work is to help the group of 56 Commonwealth countries – many with historical links to the UK – adapt to the impacts of climate change. It is an issue she knows all about
Scotland first became familiar with the effects of climate change in August 1979, when she was 24. In that month Hurricane David, a category 5 tropical storm, made landfall in her country of birth, Dominica, in the Caribbean. “It was one of the biggest category 5 hurricanes we’d seen,” she says. The damage was devastating: Dominica’s capital, Roseau, was described as “resembling an air raid”. Around three-quarters of Dominica’s population were made homeless and three-quarters of banana and coconut crops were destroyed.
“I remember it so graphically,” says Scotland. “My father, who was a very skilled carpenter-builder, left the UK and went to Dominica for months to help rebuild, because people had no houses and nowhere to stay. And it was a great shock.”
At the time, it was assumed that such severe storms would occur perhaps once a lifetime. But, owing to climate change, they may be becoming more frequent, as Scotland is only too aware, following two further disasters related to climate-change hazards. In August 2015, Tropical Storm Erika caused severe damage in Dominica and neighbouring countries. Then, in 2017, came Hurricane Maria.
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“It was the biggest hurricane the world had seen at that point,” remembers Scotland. Another category 5, Hurricane Maria encompassed the entire nation. “Everyone on the island was impacted,” she says. Dominica is thought of as a natural idyll with lush green vegetation, but when Scotland visited that year she barely recognised it. “Even the bark from the trees had been removed. I remember looking at one tree – it had one leaf and everything else was brown.” Decades of development, from bridges and schools to roads and houses, had been ripped from the ground and dumped in the sea.
Four decades on from her initial experience, the challenges, says Scotland, are to be ready for hurricanes and storms. “How can we build resilience while also mitigating the issue of climate change more broadly?” she asks. Today, these challenges, which also include encouraging financial institutions to step up and get creative, have become part of Scotland’s job.
Patricia Scotland was born in Dominica in 1955, moving at the age of two with her family to London, UK, where she still lives. In the 1970s she obtained a law degree and was called to the bar, and in 1991 she made history by becoming the first black woman appointed to be what was then a Queen’s Counsel (QC), marking her as an elite lawyer.
Later, in the 1990s, Scotland entered the UK government, holding a number of posts related to law and diplomacy, including a stint as Attorney General, the government’s most senior legal adviser. Her post came to an end in 2010, when the UK government changed. Then, in 2016, Baroness Scotland took up her current role as the sixth Secretary- General of the Commonwealth, a post she holds until 2024.

The Right Honourable Baroness Scotland
The Commonwealth is a voluntary association of countries, many of which were once part of the British Empire. Established following decolonisation to maintain the links between the countries, today there are 56 members. Commonwealth states are on the front lines of climate change, says Scotland.
Of the 56 countries, 33 are small states, and 25 of those are small island developing states. “We’d rather call them ‘big blue ocean states’,” she says. “Some of them have [marine] jurisdictions larger than the largest big land states.” These states are heavily exposed to sea-level rise and tropical cyclones, and many depend on marine ecosystems such as coral reefs – which are also threatened by climate change.
Extreme weather events such as hurricanes will keep happening, but, as Scotland points out, we can reduce the impacts if we take action. There are two major approaches to climate change, which go hand in hand: mitigation and adaptation. Mitigation means cutting greenhouse-gas emissions as much and as fast as possible, so the climate changes as little as possible. Alongside this, adaptation means helping countries and communities become resilient to the unavoidable impacts of climate change. Communities that have adapted suffer fewer deaths and less damage from extreme weather events, and recover more quickly and thoroughly. But adaptation costs money.
In 2009, developed countries promised to finance adaptation programmes in developing nations. They committed to provide $100 billion per year by 2020. “It was a bold recognition that this was necessary in order to assist those member states that had not contributed to the creation of the crisis,” says Scotland. “This was a real question of equity and fairness, because they were the ones who were going to have to adapt and mitigate a situation that they had not created.”
However, the promise was broken: even in 2023, annual adaptation funding is far short of $100 billion. “Although the world made that commitment, it didn’t actually identify how the $100 billion was going to be raised,” says Scotland. Worse, some governments were still contesting the reality of climate change. “That seems unreal now in 2023, but it was very real in 2009.”
And today, the adaptation bill has gone up, partly because of inflation, and partly because the delay has meant more urgency and more severe impacts. A 2021 UN Environment Programme report estimated just how much money is required annually for environmental projects, including adaptation. The bill comes to more than $500 billion per year. Other estimates are even higher. The bill for climate adaptation and other environmental needs will keep going up the more we delay, but there is a silver lining, says Scotland. Investing in adaptation reduces future costs and will enable the global economy to grow more. “This is a real invest-to-save,” she says.
The challenge is mobilising the money. It’s a multi-pronged challenge, but innovative financial strategies are a “really important” part of the solution, says Scotland. Several strategies have been proposed, and she says governments and funders should cast a wide net. “It’s not either-or, it’s all of them. People tend to say, ‘we’ll do this or we’ll do that’. It’s not ‘or’, it’s ‘and, and, and’.”

The Crack, 8 September 2017, Teahupoo, Tahiti, French Polynesia. © Ben Thouard
One useful form of finance is debt restructuring. Many developing countries have significant debts that reduce their ability to pay for new projects and make it harder for them to raise money from elsewhere. Countries like Dominica took out loans to pay for infrastructure, but when the hurricanes destroyed the infrastructure the government still had to pay the debts. “You still have that high level of indebtedness, but then you have to build back better [to become resilient],” says Scotland. “The costs are two or three times higher, but you’re burdened with the last debt with no relief.” This creates a “terrible cycle”.
To tackle this issue, multiple initiatives are helping countries manage or reduce their debt. During the COVID-19 pandemic, the G20 countries created a Debt Service Suspension Initiative. This relieved the debts of dozens of low-income countries, helping them to fight the pandemic, but it expired in December 2021. Meanwhile, the Commonwealth offers its member states a number of tools to manage their debts. The more that low-income countries can control their debts, the more money they will be able to raise for adaptation.
A related concept is a debt-for-nature swap. Here, a country has some of its debt written off, and, in exchange, the government commits to undertake environmental-protection initiatives, which can include climate adaptation. The Seychelles, a Commonwealth member, is a prominent success story. In the 2010s, the country set out to convert $21.6 million of its national debt into nature programmes. These included financing for climate adaptation by improving management of coasts, coral reefs and mangroves – all of which protect against tropical storms and rising seas, and provide other ecosystem services.The country also protected some of its waters.
Read more: Jean-Baptiste Jouffray on the future of the world’s oceans
Scotland says it’s essential to help countries obtain the climate money that is out there. “Most of the countries, unfortunately, that are most in need are least able to get access,” she says. Often they are told that they do not have enough empirical data to support their application, or that they haven’t followed arcane bureaucratic procedures. Scotland compares it to Waiting for Godot. In response, the Commonwealth has created a Climate Finance Access Hub, which provides expert advisers to help countries navigate the application processes. “We’ve already delivered into the hands of our small developing member states $70 million,” says Scotland. The pandemic caused delays, but more is coming. “We have over $420 million worth of projects in the pipeline.”
For Scotland, it’s creative and collaborative projects like these that will ensure countries adapt to climate change. “I believe we can do this,” she says. “This is a matter of choice.”
Perhaps it should be no surprise that an organisation like the Commonwealth, which has such a mix of countries among its members, is ahead of the curve on tackling climate change. Back in 1989, three years before the Rio Earth Summit, where countries agreed in principle to stop climate change, the Commonwealth issued the Langkawi Declaration on the Environment. The declaration highlighted “the serious deterioration in the environment” and called on governments to commit to “sustainable development”. More than three decades later, everyone else is catching on.
Find out more: thecommonwealth.org
This article was first published in the Deutsche Bank Supplement in the Spring/Summer 2023 issue of LUX

Hilary Weston, at home in Windsor
As co-founder of Windsor, a private residential community along Florida’s Treasure Coast, Hilary Weston is also Creative Director of The Gallery at Windsor. The serial philanthropist and scion of the retail family talks to LUX’s Candice Tucker about contemporary art, community, creatives – and why she pays no attention to the art market
LUX: What do you hope to achieve in art?
Hilary Weston: Art has been part of the fabric of Windsor since the community’s early days [Weston founded Windsor with her husband Galen, who died in 2021]. Over the years, The Gallery at Windsor has developed a reputation for staging exhibitions that present the very best of contemporary art. This latest exhibition by Sir Tony Cragg continues our desire to present the talents of some of the most important contemporary artists of our time.
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LUX: How is the art-collecting community growing in Windsor?
HW: The Gallery at Windsor is at the heart of Windsor’s Cultural Art Programme, which encourages all Windsor members to participate in the arts, whether it be contemporary art in the gallery, performing arts, film or literature. I hope the success of the gallery has contributed to the culture of collecting at Windsor. Many pieces from the gallery’s exhibition series have remained at Windsor in our members’ homes. We are just over a two-hour drive north of Miami – a global capital for contemporary art, and the energy of Miami can be felt in Windsor, especially around Art Basel Miami Beach.

The Gallery at Windsor was founded in 2002, as an independent art space
LUX: How did you create your art initiative?
HW: We staged our first exhibition in March 2002. It was a photography show called “The Beach”, curated by Bettina von Hase. It explored the relationship between beach and society through the eyes of a range of artists including Jacques-Henri Lartigue, Robert Capa, David Hockney and John Baldessari. Over the years we have shown Christo and Jeanne-Claude, Ed Ruscha, Bruce Weber, Peter Doig, Alex Katz, Per Kirkeby and Christopher Le Brun. In 2011, the gallery began a three-year collaboration with the Whitechapel Gallery to realise exhibitions by Beatriz Milhazes, Gert and Uwe Tobias and Jasper Johns. I was particularly proud of our three-year collaboration with the Royal Academy of Arts, from 2018 to 2020. We showed Grayson Perry, Sir Michael Craig-Martin and the wonderful Rose Wylie. The sight of Grayson in his fabulous outfits electrified the community. He brought his family and they stayed a week. Everyone had such fun getting to know them.
LUX: How involved is your family in Windsor?
HW: While I am the Creative Director of The Gallery at Windsor, it was my daughter Alannah who founded it in 2002. I admire her creativity hugely. When a growing family and business commitments began to take up more of her time, I took over the reins of the gallery. As Principal of Windsor, Alannah is leading the final phase of its development – a 47-acre swath of land adjacent to the country’s first protected wildlife preserve and the banks of the Indian River Lagoon. The North Village will include 40 residences, wellness amenities, a heightened attention to sustainability and an outdoor art programme.

Christopher Le Brun, Grayson Perry, Hilary Weston, Tim Marlow, Philippa Perry and Galen Weston, in front of Grayson Perry’s Comfort Blanket, at The Gallery at Windsor, 2018
LUX: Name five people you think are having the greatest impact on the art world right now.
HW: There are so many wonderful people creating art and leading the art world. Working with two world-renowned art institutions, the RA and Whitechapel Gallery, and art-world leaders such as Sir Christopher Le Brun and Iwona Blazwick has enabled us to welcome incredible artists, some in the earlier stages of their career, such as Ed Ruscha and Beatriz Milhazes, who went on to enjoy amazing success.
LUX: What effect do you think bringing major artists to Windsor has on the community?
HW: We believe culture is a crucial part of the spirit of a community, so it is natural that art and artists have been part of the ethos of Windsor. The gallery extends past our gates to the local Vero Beach community. We open for public docent-led tours two days a week. The tours are complementary and we accept donations for our charitable foundation that supports local arts education. We have strong ties with the area’s arts organisations and hold an ongoing roster of collaborative cultural events with them. We are proud and privileged to be able to introduce an artist of Sir Tony’s calibre to our membership and the community at large.

Part of Windsor’s fine arts programming has included collaborations with organisations such as the Whitechapel Gallery and the Royal Academy of Arts in London
LUX: Which new artists do you admire now?
HW: There will always be brilliant artists at any age who are under-recognised and then something just happens. The gallery here is known for showing some of the art world’s greats, but we aim to celebrate artists at whatever point of their careers. In the past few years, I have become acquainted with a young Irish abstract painter named Jack Coulter. His layered works are inspired by music. I visited his exhibition at Sotheby’s this past fall and a piece inspired by an album by the Anglo-Irish punk band The Pogues caught my eye. I think Jack is someone to watch.
LUX: The art-market peak has been called many times over the past ten years. Will it peak?
HW: I don’t follow the art market too closely. Markets go up and go down. I believe art is important to our lives and the market will do what it does.
LUX: What differences have you noticed in the new generation of collectors?
HW: My feeling is they are open to a more diverse range of practices. There are some interesting things being done in digital and performance art. It’s an area we’d like to explore more.

Views from The Gallery at Windsor’s major 2023 exhibition, “Tony Cragg: Sculptures and Works on Paper”
LUX: What’s next for art at Windsor?
HW: As a new generation joins the community, my hope is that art continues to be an important part of life at Windsor. We have many members who found Windsor through its art programme. With our planned outdoor art island, it is exciting to wonder what is in store for the future here.
Read more: Sophie Neuendorf: The best art shows this season
LUX: Where will the next US art hot spot be?
HW: Toronto is not in the US, but it is one base of the Weston family, and I’m proud and impressed by its metropolitan and welcoming outlook. With the success of the Toronto International Film Festival and new art fairs, it is an art hot spot that should not be overlooked.
LUX: What would you change in the art world?
HW: Wouldn’t it be wonderful for the focus of discussions to return to art and artists, rather than market and prices?
Find out more: windsorflorida.com
This article was first published in the Spring/Summer 2023 issue of LUX

(left to right): Oceana CEO Andrew Sharpless, Oceana Board Member Dr. Daniel Pauly, X, Oceana Chief Policy Officer Jacqueline Savitz, and Oceana President Jim Simon attend the Oceana’s 2021 SeaChange Summer Party in Laguna Beach, CA. Photo by Kevin Warn
Jackie Savitz is a marine biologist and the Chief Policy Officer for Oceana, an ocean conservation organization focused on influencing policy decisions. Here, she speaks to LUX about how and why governments need to be pressured to introduce fundamental policy changes for the good of all
LUX: You have an extensive background in environmental science. When did you decide to dedicate your career to ocean conservation?
Jaqueline Savitz: Ever since I was a teenager, I knew that I wanted to protect the oceans. After I was exposed to a marine science program at Wallops Island, VA, there was no turning back. I grew up spending summers at my grandparents’ on the New Jersey coast and fell in love with the ocean at an early age, so when it was clear that ocean conservation could be a profession, I was sold. It was obvious to me – even as a kid – that human impact on the environment needed to be managed, and that the implications of not doing so would undermine the integrity of the environment, including our oceans.
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LUX: Can you tell us more about Oceana’s goals and values, and your role within the organisation?
JS: At Oceana, we recognize that the oceans can provide food for a billion people or more, on a regular basis, if they are properly managed. Making fisheries sustainable is key, but it’s not the only thing we need to do to realise that goal. We also have to prevent pollution and climate change, which both threaten biodiversity and the health of marine ecosystems. For example, plastic pollution does not belong in the stomachs and digestive tracts of sea turtles, sea birds, fish, marine mammals, or even humans. The fact that this is already the case indicates a threat to the survival of sea turtles as they are threatened or endangered species, and it could also compromise populations that are not yet endangered. We also advocate for transparency which, when built into our policies, or made real through technology, can allow our societies to better manage resources.
As Chief Policy Officer, I oversee Oceana’s campaigns in the United States as well as in Belize, Mexico, and the European Union. My goal is to make sure we have impactful and successful campaigns that rebuild fisheries, reduce illegal fishing, and protect the marine ecosystem from oil and gas development and plastic pollution.

Jackie Savitz speaks as Oceana Presents: Sting Under the Stars in Los Angeles, CA on Tuesday, July 19, 2016.
Photo by Alex J. Berliner/ABImages
LUX: Working on this global scale, can you tell us about the challenges you’ve encountered while navigating different political landscapes when working towards policy change?
JS: Oceana works in countries that have a democratic process in place, which is key to creating people-driven change. However, even in a democracy, there are impediments to winning policies to protect the oceans. Strong corporate lobbies like the petroleum, plastics, and fishing industries have a lot of muscle to push back against policies that benefit all of us, such as those to stop overfishing and ensure we have fish in the future, or policies to transition to clean energy and reduce the impacts of climate change. But we have found that we can win when politicians hear science-based messages from diverse voices, all saying that a new direction is needed.
LUX: How can organisations like Oceana effectively communicate complex environmental issues to the public to encourage action and engagement?
JS: Communicating science in a way that makes sense to the public can be difficult, but it is essential and not impossible. We recognise that our audience is much larger than the scientific community, and it includes journalists, lawmakers, and citizens of every profession. We speak to our audience, and that may mean we write scientifically for scientists or legalistically for legislators, and we speak to citizens in plain language that allows them to interpret the message and take action. We have found that when we engage the public, we can influence legislators on all sides and win campaigns that may look impossible at the outset.

Photo by Francesco Ungaro via Unsplash
LUX: How is the use of technology transforming the field of marine conservation?
JS: There are so many technological tools that are now being applied to marine conservation that we should anticipate great leaps forward as a result. Satellites bring us increasingly complex data on ocean conditions and activities, providing the locations of cargo ships, fishing vessels, and more, and introducing a world of new possibilities. The application of machine learning and the ability to work with massive amounts of data is incredibly empowering. Oceana, along with our partners at Skytruth and Google, used those tools to build a web platform that makes the actions of fishing vessels visible in near-real time, and we make it available to the public online for free. It’s called Global Fishing Watch, and it has continued to increase capabilities since its formal launch in 2016. This is creating transparency on fishing globally and allowing Oceana to continue to evaluate fishing activity so we can identify and enforce against illegal fishing.
LUX: Given your background in academia, how do you think we should be bridging the gap between scientific knowledge and policy-making?
JS: Science is fundamental, but it doesn’t exist in a vacuum. Politics is real, and it has an impact everywhere. So much of policy is not based purely on science. It is influenced more and more by powerful lobby groups and the only way I know of to overcome that is to organise voters, real people, who are affected by policies, and make sure their elected officials are hearing from them. Voters are the main source of accountability and when there is accountability, we can create an environment where science and public interests prevail.

Former Secretary of State John Kerry and Jacqueline Savitz at the launch of Global Fishing Watch reception in 2016.
Photo by Franz Mahr
LUX: Oceana has had numerous key victories in the realm of ocean conservation and policy making. Which of these victories are you most proud of?
JS: I’m incredibly proud of our teams that have stopped bottom trawling in 90% of the U.S. West Coast states of California, Oregon, and Washington. We have fought bottom trawling in Europe, Belize, and Brazil, as well. And our teams in the U.S., Belize, and Europe have taken many types of gillnets (some of them a mile long and many stories deep) out of the ocean. So much habitat has been protected, and so many animals have survived because of those campaigns. We hope to replicate that elsewhere and continue to increase protections against bycatch, overfishing, and habitat destruction.
LUX: You’ve spoken before about the link between conserving the oceans and feeding the world’s hungry. What key changes need to be made in the seafood industry to address the problems we are facing today?
JS: Governments need to set science-based limits to prevent overfishing, prevent bycatch of species that are not targeted including other fish, as well as marine mammals, sea turtles, sharks, and more, and we need to protect marine habitat that fish and other sea life depend on for activities like feeding, breeding, and shelter from predators.
Read more: Jean-Baptiste Jouffray on the future of the world’s oceans
LUX: What do you hope is the next big policy win on the horizon for Oceana?
JS: On offshore drilling, President Biden is preparing to issue the government’s next five-year plan for offshore oil and gas leasing. Normally, there would be several new lease sales to petroleum companies in this plan, which could then pursue permits to drill for oil and gas in U.S. waters. What’s different this year is that President Biden vowed to offer no new leases for oil and gas drilling, and Oceana has pressed for a plan that does not include, and therefore would not allow, new leases to be sold.
The industry currently holds more than a thousand leases that it has not even used, so no new leasing doesn’t mean there would be no more drilling. There is enough area leased to support our fossil fuel needs into the next decade, and demand is expected to decline. So, standing by the pledge for no new leasing would be an important and clear signal that the U.S. takes seriously the need to shift away from fossil fuels and toward clean energy, which is the only way we can reduce the impacts of climate change.

Photo by Francesco Ungaro via Unsplash
LUX: What do you believe our oceans will look like in 10 years time?
JS: There is a big push right now to protect marine habitat through the development of marine protected areas. The goal is to protect 30% of ocean habitat by 2030. So, in 10 years we could see a much larger amount of our oceans being protected. If so, it will have a major impact on marine biodiversity. Marine protected areas, when well-managed, can not only provide a refuge for marine life, but also seed the surrounding waters, since fish and other animals don’t adhere to boundaries. The benefits of this movement toward protection will be felt beyond the boundaries of the protected areas, and in much more than 30% of the oceans. There is a caution here, because, without true protection, such as bans on bottom trawling and other non-selective gear, such protections could provide a false sense of success, without delivering the promise of abundant fisheries and healthy marine ecosystems.
Our oceans are facing diverse threats from climate change, overfishing, plastic pollution, and more. We know the solutions; it’s not rocket science. But to protect the oceans, we need public engagement to hold decision-makers accountable for making the right policy choices that ensure we have abundant fisheries continuing into the future, with healthy ecosystems free from pollution to support those fish and other important marine animals too.

Bell & Ross Watch BR 05 Green Gold Bracelet
Friends since the age of 15, Carlos Rossillo and Bruno Belamich founded Bell & Ross in the early 90’s. Despite stiff competition from centuries-old watchmakers, they have succeeded in leaving their mark on the industry. LUX speaks to CEO Carlos Rossillo about how they made sure to stand out.
LUX: Can you share the story behind the inception of Bell & Ross watches?
Carlos Rosillo: Bell & Ross is the union of two childhood friends, Bruno Belamich and myself. We have known each other since school and are both passionate about watchmaking.
Bruno proposed to me to go on an adventure with him to create our watch brand. After this, it was thanks to exceptional encounters, a lot of work, and the right people that our brand is what it is today.

Bell & Ross CEO, Carlos Rosillo
LUX: The brand is relatively modern compared to other major players in the luxury watch market. In the early stages, was it challenging to establish Bell & Ross as a leading brand because of its newness?
CR: It is true that 30 years for a watch brand is young, but for any company it is a good age. Over the years, we have been able to impose ourselves and prove our legitimacy for several reasons.
First of all, we have a very strong identity; you can easily recognize a Bell & Ross, thanks to our design and unique shape. As a result, we have icons that are anchored in our history, starting with the BR 03. We have shown that we know how to evolve and diversify with the BR 05. Since 2022, with the BR-X5, we have made waves in our manufacturing, thanks to our partnership with Kenissi. These evolutions have enabled our company to impose itself in the watchmaking world.
LUX: Bell & Ross watches are often associated with aviation and military influences. Could you elaborate on the inspiration behind this?
CR: When we first started the brand, Helmut Sinn challenged Bruno by telling him to transpose the cockpit clock of a jet to the wrist to make a watch. Bruno and I are both passionate about aviation and the military world, and this universe has always been our inspiration.
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LUX: Can you tell us more about the core values behind Bell & Ross?
CR: The fundamental values of the House are transcribed in the logo with this ampersand. We are convinced that it is by surrounding ourselves with the right people that we succeed, so the union of competences is our driving force. Every department of our company, from the watchmakers to the logistics teams, are essential to make the Maison work.

Bell & Ross Watch BR 05 Green Gold Bracelet
LUX: What would you say are the key challenges facing the luxury watch industry at the moment?
CR: Production issues have increased a lot since the COVID crisis; productions have slowed down, and this is the main problem for everyone in the watch industry.
LUX: Would you say the tastes of the new generation are changing when it comes to luxury, and to watches in particular? Why or why not?
CR: Tastes change and evolve with time. Nowadays, the young generations are used to instantaneousness and have developed weariness towards more traditional products. So it is essential to differentiate ourselves. We notice that the young generation are more and more interested in strong pieces that do not look like your usual classic watch.
LUX: Do you see traditional watches like those of Bell & Ross having to compete with smartwatches in today’s industry? How do you address this?
CR: We do not address this issue because we don’t believe it concerns us. Customers who are looking for a Bell & Ross are not interested in smartwatches, and vice versa.

Bell & Ross BR 03-93 GMT
LUX: What is the role of storytelling in the industry? How do you create a compelling narrative around each of your pieces?
CR: Storytelling is essential in the launch of each of our pieces, in order to build a universe around the new collection. For each watch, we create a storytelling around the usefulness of the watch because, for us, function creates form.
LUX: Can you tell us more about the three new pieces released by Bell & Ross at this year’s Watches and Wonders fair?
CR: Our three novelties are the BR 03-93 GMT BLUE, the BR 03-92 DIVER WHITE BRONZE, and the BR 05 GREEN GOLD. For this special launch, we decided to reveal 3 watches that belong to different family collections; it made sense for us to show the diversity of our products.
The BR 03-93 GMT BLUE is the natural evolution of our BR 03-93 GMT, which was originally red and black. We also presented a limited edition new diver, very elegant and chic and, finally, the new BR 05, an exceptional piece all in gold. This is a real jewel which succeed the BR 05 Blue Gold.

Bell & Ross BR 03-92 Diver White Bronze
Read more: Parmigiani Fleurier CEO Guido Terrini on Horology and the Art of Luxury
LUX: Can you tell us about your partnership with Alpine F1 TEAM and how this speaks to the Bell & Ross brand?
CR: Our partnership with Alpine F1 TEAM is a great pride for the Maison. Through this partnership we are promoting a French brand but also equipping extreme professionals in the toughest and most prestigious motorsport in the world. As in each of our very carefully selected partnerships, we share the values of excellence and teamwork.
LUX: Looking forward, what key changes do you predict taking place within the luxury watch market within the next 10 years?
CR: I predict there will be a double effect with concentration from one side of the industry, and at the same time a number of independent watchmakers who will stand out in the rocketing price complications with very limited production.
Images courtesy of Bell & Ross
Find out more: www.bellandross.com

The Syväysjoki peatlands within the Koitajoki Basin, Finland. Peatlands like this have been damaged through drainage, peat-mining, and planting for commercial forestry © Mika Honkalinna/Snowchange.
Financier, philanthropist and environmentalist Ben Goldsmith explains how environmental conservation became such an important aspect of his life and why it should be at the forefront of all philanthropists’ agendas
I am lucky enough to be raising a family on a former dairy farm in an area of low agricultural productivity, in South Somerset’s Selwood Forest. Until the Victorian era, a great mosaic woodland stretched across this landscape, from Bath to Wells and down to Frome. This was a landscape of extraordinary natural abundance and vibrancy, in large part on account of the grazing, browsing, rootling and dung of the free-roaming hardy pigs and horned cattle that were turned out by villagers into the forest. These were of course proxies for the wild boar and aurochs of an even earlier age, keystones of the forest ecosystem.

Solent Seagrass Champions restoring seagrass meadows on the Isle of Wight © Hampshire and Isle of Wight Wildlife Trusts/Blue Marine Foundation
Recently, alongside two neighbours, we decided to set about reviving the lost woodland. We tore out fencing, switched to native cattle in far lower numbers, rewiggled streams and revived ghost ponds. As the field shapes have begun to dissolve into the landscape, and little patches of crab apple, hawthorn and willow have begun to emerge everywhere, the results have been both startling and magical.
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Life has poured back in; the birdsong in spring is at times overwhelming in its intensity, a string of dammed pools created by beavers along the bottom of the valley now abounds with amphibians and dragonflies, the open areas are a riot of wildflowers and tiny chirruping crickets. By comparison, the surrounding landscape seems silent, drained of colour.

A baby Hawksbill sea turtle in White Sands, Canash Beach, St.Vincent. Photo by Stephan Hornsey
Immersing myself in this transformation has brought me a greater sense of joy and meaning than anything I’ve done in my life. The natural fabric of the world, in other words that vast life support system on which we depend utterly for everything we have and everything we do, is quite simply blinking out all around us. And yet, here in Selwood, I have seen first-hand that nature rebounds with astonishing intensity and speed. All we need to do is give it the chance. In the grand scheme of things, this is not expensive to do. So why are philanthropists, large and small, not grabbing the opportunity to participate in a movement that is at the same time so vital and so rewarding? Owning land is a niche privilege which appeals to some; but participating in the restoration of nature need not be.

The critically endangered monk seal. In Turkey the project is establishing marine protected areas along 500 km of coastline. Artificial nesting platforms have been constructed, which are increasing the monk seal’s breeding success © Fauna & Flora
Just 3% or so of all the money given away philanthropically is directed towards the protection and restoration of the natural environment. Almost ten times as much is given to the arts. Happily though, modest amounts of environmental philanthropy, well directed, is capable of catalysing great change. Lisbet Rausing’s marvellous Arcadia Fund has created an Endangered Landscapes Programme, which dishes out grants of up to €5 million towards the long-term restoration and protection of Europe’s largest remaining intact landscapes. The money is geared towards piecing ecosystems back together, reintroducing missing species, and perhaps most importantly, establishing long-term local prosperity arising from richly abundant nature. It works. Great swathes of Europe are coming back to life as a result of this one programme.

Questelles beach, St.Vincent successfully hatched hawksbill nests in 2022. Photo by Stephan Hornsey
Sir Christopher Hohn’s Children’s Investment Fund Foundation has made huge contributions to the Foundation for International Litigation on the Environment, as well as underwriting the spectacular growth of Client Earth. These two organisations are using the law all across the world to win key environmental battles on everything from air pollution in cities to the protection of old growth forests. Each successful case sets a precedent which makes the cost of trashing nature that much higher for companies or governments which might be tempted. This is game-changing work.

Reintroduction of large herbivores in the Danube Delta, including König horses, is restoring dynamic ecological processes in the floodplain © Andrey Nekrasov/Rewilding Ukraine
Meanwhile, the big idea of Conservation Collective, which I chair, is that people are far more likely to give their time and money towards restoring nature in the place that they love. There are now twenty locally-focused Conservation Collective foundations across the world, from Barbados to the Balearic Islands, Devon to the Dalmatian Coast. Each one of these is comprised of a dozen or more supporters who give in the thousands rather than the millions, their money strategically distributed to the most effective grassroots restoration and activist initiatives in the place that is closest to their own heart.
Read more: Kering’s Marie-Claire Daveu on the future of sustainability
Vultures are recovering from near extinction in Cyprus, new forest corridors in Sri Lanka are enabling leopards to move between protected areas and the ban on killing sea turtles in St Vincent and the Grenadines is being enforced by local monitors. The network is growing beyond our wildest imaginings, because playing a part in the dramatic recovery of nature is hugely appealing, and ultimately addictive.

One of Wilpattu National Park’s dominant male leopards, the Kumbuk Villa Male, doing his morning rounds. Photo by Yanik Tissera
Every important victory that has been secured, from the saving of the whales in the 1970s to the turning of the tide on the destruction of the ozone layer in the 1990s, has happened because of small groups of passionate, brilliant people – supported by the generosity of philanthropists large and small. Giving a small amount each month to one of these organisations is a meaningful, radical and powerfully rewarding act, one which far too few people in our society have discovered.

Ben Goldsmith and his family
The three most effective things any one of us can do towards fixing this, the mother of all issues, and moving our civilisation into a new age of harmony with nature are: to vote with nature in mind; to buy stuff mindfully; and to choose a nature organisation to support with whatever regular amount you can afford. Once you start, you won’t stop. And when your children or grandchildren one day ask you what role you played in all of this, you’ll have an answer for them.
Find out more: conservation-collective.org

Carolina in the Florence atelier with her father
She shot to success when Sarah Jessica Parker wore her brand’s Lucky bracelet in Sex and the City in 2002, and she has gone on to fuse playful designs with her family’s fine- jewellery tradition. Carolina Bucci talks to LUX’s Samantha Welsh about creating and developing her own brand vision
LUX: Were you expected to join the family business?
Carolina Bucci: My family has made fine jewellery in Florence since 1885, and my father joined the business in his teens. He was clear there was no obligation for us to join, but that if we were interested he would ensure we had a proper apprenticeship. My brother and sister declined, but I was keen. Even before I studied jewellery design at the Fashion Institute of Technology, New York, I had spent time watching our jewellers work, understanding how precise and physical making jewellery is.
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LUX: How did your vision set you on another path?
CB: Growing up, I was fascinated by costume jewellery: the colours, the shapes and the experimentation. I thought traditional Italian fine jewellery was stuffy and I couldn’t understand how my family heritage could be relevant to my style. In creating Carolina Bucci, I fused these two worlds. Our jewellery is made in the same traditional workshops, but we push our craft to create colourful, unexpected silhouettes that don’t feel formal. We like to say that we make gold do things that it shouldn’t do.

diamond and sapphire Color Field bracelet by Carolina Bucci
LUX: How did your brand adapt during COVID-19?
CB: We are small and family owned, so, whether it was the early restrictions in Italy, safety issues or moving business online, we were agile and I am proud of what we did. We closed our London store before there was any mandate from the UK government to do so; we donated to charities; we tried to keep this non-essential item uplifting. Our FORTE Beads seemed to capture the moment, and we found new ways to tell that story.
LUX: Who is the Carolina Bucci woman?
CB: There are so many voices to our brand. That is why we created La Catena [“chain”] on the website. I wanted a place for them to speak. Whether that is filmmaker Reed Morano talking about her creative process or art dealer Sarah Hoover on motherhood, there is an authentic passion, and I hope that is what we convey. I love designing jewellery and I love aligning myself with people who share that spirit in whatever they do.

Filmmaker Reed Morano for the brand’s website
LUX: Are you involved in content creation?
CB: I design our jewellery, and I am also involved in everything we do: the smell in our stores, the paper and ribbon we use, our digital comms. It is my name above the door, so it is my responsibility to sign off on whatever we send into the world.
LUX: Are you tempted to be more active digitally?
CB: Jewellery is and always will be a tactile category. We have an active, growing online platform, but we couldn’t be a predominantly online brand. Our presence online is just another way for people to interact with our pieces, but it can never replace our stores. We are building a new store in Florence, and one of its most exciting aspects is how it helps us think in a fresh way about our online store. I love how that dialogue happens both ways.

An illustration from Sarah Hoover’s take on motherhood from the Carolina Bucci website
LUX: What is your social-media strategy?
CB: The word that strikes me when I think of social-media strategy is “fatigue”. I think some people design with one eye on how products will look on phones. I am at the other end of the spectrum. If the design is good, those who buy the pieces are your best ambassadors, and whether they tell friends at lunch or post photos for strangers, I am happy for that interaction to take on its own life.

Carolina Bucci wears her own designs and a watch from the Audemars Piguet collaboration
LUX: What about your collaborations?
CB: Our long relationship with Swiss watchmaker Audemars Piguet has been phenomenal and brought us to a new audience. It started because I owned a 1970s AP man’s Royal Oak watch. It was perfect and I didn’t think it could be improved on. I redesigned it for women through a chance meeting with the brand’s CEO, François-Henry Bennahmias in 2013. It helped that we had shared values and ideas – both fourth-generation family businesses, focused on craft before anything else.
Read more: Cindy Chao on heritage and emotion in jewellery
LUX: What is your next move?
CB: We make jewellery, and I don’t plan to make anything else. At the same time, I love collaborating with best-in-class manufacturers… we have made glass in Murano with Laguna B, and stationery and leather goods in Florence with Pineider. I love this ability to inhabit other worlds, particularly in the service of Italian crafts.
Find out more: carolinabucci.com
This article was first published in the Spring/Summer 2023 issue of LUX

Sustainable samples at Kering’s Material Innovation Lab, Milan
When Kering, the French luxury conglomerate that owns Gucci, Saint Laurent, Balenciaga and Bottega Veneta, introduced a radical sustainability programme just over ten years ago, the rest of the industry was bemused. Now the group is seen as visionary. Marie-Claire Daveu, the group’s Chief Sustainability and Institutional Affairs Officer, who oversaw the programme and introduced the first EP&L in the luxury industry, speaks to Darius Sanai about what happens next

Marie-Claire Daveu
Darius Sanai: How has fashion progressed in sustainability in the past ten years?
Marie-Claire Daveu: I see a big difference. I joined Kering in September 2012 and I think [Kering CEO] François-Henri Pinault was really pioneering. We were a little bit alone when we spoke about this topic and about how we can measure what we do. For us, from the start, it was really key to have the same approach to sustainability that we have for financial commitments – to have KPI metrics and competitive targets. Now, if we look around, we can see more and more that there is better awareness from many companies. The data and the challenges linked with climate change and biodiversity are now well known and recognised by the majority of companies.

Gucci, one of Kering’s iconic brands
DS: Are words being backed up by action?
MCD: Yes, and we need to act operationally. Here are two examples. First, the Fashion Pact [a fashion-industry initiative created by French President Emmanuel Macron and François- Henri Pinault, presented at the G7 in 2019]. We now have more than 250 companies involved, and we have been able to put in place a Collective Virtual Power Purchase Agreement, to buy renewable energy together. Another example is the Regenerative Fund for Nature that we created with Conservation International, linked to regenerative agriculture.
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DS: Will regenerative agriculture become mainstream in fashion?
MCD: It is difficult to say what the future looks like, but I hope so. I think it’s reasonable because you have positive impact on the environmental side and you take the community into account. It’s different to conventional agriculture, and also to organic agriculture, which sometimes can be challenging for communities. You have to accept it takes time because the transformation takes at least three years. For companies like ours, that use cotton, silk and wool, you have to also create a sustainable supply chain.

The Kering Material Innovation Lab team at work in Milan
DS: How can companies with fewer resources match your idealism?
MCD: I don’t think I am idealistic. I’d say I am optimistic, not idealistic. I try to be pragmatic. I am conscious about the challenges, about the issues. My strong conviction is, if you are a company and you do not include this topic in your strategy, I think it is questionable whether the company will survive. Take energy, for example. Energy is crucial to a business model. If you don’t think about efficiency you will have a problem. So we link back – if more and more investors and analysts pay attention to this topic, it will be a challenge to have access to credit if you do not. You will be able to compare companies against each other with metrics.
DS: President Biden just overturned the recent Congress ban on using ESG metrics in investment. Is there still a danger that support will just be in the EU?
MCD: One of the key criteria is that all over the world, consumers are speaking about these things. We won’t have the choice. It is better to anticipate and be well prepared. It is very interesting to see that even in some countries where the regulation and the policies are different, private companies themselves are investing in what we call ESG criteria. Even in countries where the regulation is different, it is still in their interests.

View of a Kering reforestation programme in Guyana
DS: So what is the biggest challenge?
MCD: The big challenge is the question of speed. How fast will we be able to transform the business model to make the ecological transition and to really integrate and scale the topic? I don’t have the answer today, because I think it will take us a few years to do this.
DS: Is there a governance issue in less developed economies?
MCD: We have to maximise our operational involvement on the ground for our projects. Each time, we identify an NGO that is global but also local to follow the project and to be really involved, so we can ensure that what we have planned is really implemented on the ground. That’s not a perfect answer, but we want to be sure that what we decide to do becomes a reality. It’s really key to identify the right partner to do this. If I am in Mongolia, I need to know I have the right partner on the ground and, if not, I will come in from Paris and check.

Balenciaga, another of Kering’s most renowned brands
DS: Do luxury consumers make decisions based around sustainability?
MCD: I am convinced that, for the luxury customer, sustainability is part of the quality, part of the reason they buy a luxury product. For them, it is important that the raw materials are being produced in a way that pays attention to people and the planet.
Read more: Fausto Puglisi Interview: Refashioning Roberto Cavalli
DS: Do consumers understand, say, the link between biodiversity and climate change?
MCD: Do people always make those connections? No, but they are very aware of climate change – they see and live it. It is now something that has already happened. True, sometimes there can seem a distant connection between buying a product and the impact on the environment or biodiversity, and some people will say that their impact is nothing compared to that of a factory. But really, I see a change. The new generation are afraid of what is happening, and we speak more and more about what is happening. It was not the case before, but today, everyone has something to say about the topic.
Find out more: kering.com/en/sustainability
This article was first published in the Spring/Summer 2023 issue of LUX

The iconic colourful terraces overlooking the pool at the Byblos Hotel
Antoine Chevanne is the owner of the legendary Byblos Hotel in St Tropez. Opening in 1967, the hotel is known for its exceptional service, hosting many of the greatest celebrities in the world and for having the most exclusive location in the area. Here Chevanne speaks to Candice Tucker about how the hotel has kept its status and its future plans to keep it’s iconic reputation as the ‘it place’ to stay in St Tropez

Antoine Chevanne
LUX: Has there been a consistent theme running throughout the ownership of the Byblos?
Antoine Chevanne: We continue to honour the same values and high standards that were originally instilled by my great grandfather, Sylvain Floirat. The impeccable service is our main consistent theme that has been running through our hotel for the past four generations alongside an incredible sense of loyalty and sincerity. Those values are shared by the staff, some of whom have been at the hotel for over thirty years now. From the beginning, we have wanted to preserve a comforting “family” element so that our guests feel at home, whilst still in tune with what is expected from a “Palace” hotel. With an unrivalled sense of hospitality and an unequalled attention to detail, Hotel Byblos highlights the very best in terms of French “art de vivre”.
LUX: How have the type of guests, staying at the Byblos, changed over the decades?
AC: We pride ourselves in offering a sense of warmth in our service which guests appreciate, and ultimately this is a big reason why we have such a high number of returning guests every year. Over the years, we have seen generations of guests coming back for our ultra-personalised service, with guests who came when they were younger, bringing their children and now their grandchildren. Same goes with our employees. Our guests love seeing them again every year. This is part of the “homely” and “family” feel I mentioned before. That’s partly what makes this hotel so special. And just like our guests, the hotel continuously evolves whilst still finding ways to cater to all generations.

The entrance to the Byblos Hotel
LUX: How have guest demands changed since the hotel was founded by your great grandfather/
AC: My family has owned the Byblos since the beginning (1967), so we are uniquely placed to see how guests demands have changed over the years. Our guests’ lifestyle has changed exponentially in the last 50 years, with people wanting more flexibility when they come on holiday. This has been reflected in our services – such as longer opening times for breakfast so that guests still retain some freedom and don’t have strict timings imposed on them. We also have a large variety of food offerings (such as French gastronomy, Italian cuisine, tapas or even by the beach with Byblos Beach) so that guests have a wider selection to choose from. Having choices is a true luxury. When guests come to a Palace like the Byblos, they do not want to be constraint – in fact our hotel adapts to their lifestyle.
LUX: What makes the Byblos, the standout hotel in St Tropez?
AC: One of the key aspects that makes Hotel Byblos stand out is its unique heritage. Over the years, the hotel has remained far-removed from the flashy, ostentatious luxury of the grand hotels of the Riviera and continues to offer an oasis in St-Tropez for guests to escape to and relax under the ever-watchful eye of our attentive staff. It is a village within a village which offers high levels of gastronomy in an intimate and relaxed atmosphere while still keeping that sense of luxury intact. Our employees demonstrate daily their exceptional professional know-how, dedication and high-quality service to each and every guest while creating an atmosphere of pure contentment.
Another of our key standout aspects is the location of the hotel, right in the centre of St Tropez and just a stone’s throw away from La Place des Lices and the port.

The Two bedroom Suite at the Byblos overlooking the hills of St Tropez
LUX: What has been your fondest memory of the hotel?
AC: There have been so many good memories that it is difficult to choose just one. The one that comes to the top of my mind is probably the extreme satisfaction of having been one of the first hotel’s on the Côte d’Azur to have received five stars in 2010 followed by the “Palace” recognition in 2012. It’s a huge reward to the whole team who have worked so hard over the years to make the hotel what it is today. This achievement is even more rewarding when you remember that we are independent hoteliers and we do not belong to any big international group. To put it simply, we are a French family who – with a great team – managed to build the Byblos’ status over the years.
On a more personal note, I cherish a lot of memories based on some of the unique encounters I have had over the years: from Lionel Richie to Bruce Willis, as well as Naomi Campbell and Quincy Jones. We’ve also had incredible concerts by the pool such as Joe Cocker, Roger Hodson from Supertramp and Niles Rogers.

Restaurant Arcadia
LUX: What has been the most surprising aspect of running the hotel?
AC: The most surprising aspect of running a hotel is discovering the true nature of mankind: this encompasses both good and bad surprises though. You learn a lot about yourself at the same time. You have to learn to stay in your lane, to not be judgemental no matter what happens and find a solution. When you’re in charge of a hotel as unique as the Byblos, nothing can prepare you to live such an experience. Why? Because our clientele is different. They have seen everything, experienced everything, and they want more novelty. This means that we are constantly reinventing ourselves whilst still remaining true to our DNA. This is why I often tell people that if they have worked at least two years at the Byblos, they can easily work anywhere in the world.

St Tropez
LUX: Why has St Tropez retained its special reputation as one of the leading summer destinations?
AC: There’s so much to discover in Provence, especially in St Tropez. We are surrounded by beautiful landscapes, views, forests, lakes and coasts. St Tropez also has a great connection with art, culture and traditions qualities that are equally reflected in the hotel. It has retained over the years an authentic character thanks to its origins as a fishing village while keeping a charming aesthetic thanks to the old, winding streets and daily Provencal markets. Many artists during the 19th and 20th century came to St-Tropez to find inspiration and contributed to the growth and popularity of the destination. The well-known summer parties are also one of the many reasons St-Tropez has a reputation as a leading summer destination. However St Tropez managed to combine this with exceptional service and a large variety of diverse dining concepts which sets it apart from other summer destinations like Mykonos or Ibiza.
St-Tropez merges the old with the new, authenticity with glamour, and offers something for every generation.

The Missoni Suite
LUX: Where is your favourite secret place to visit in the Côte d’Azur?
AC: I don’t wish to reveal too much about my favourite place as it wouldn’t be a secret anymore! There is however a little cove along the Côte d’Azur, close to St Tropez which is beautiful when the sun rises…
LUX: What do you think will be the next big trend in the hospitality industry?
AC: The next trend is something I’ve been working on for years which can now be revealed. We live in a world that is constantly connected, where we are travelling and performing at a high level. Having time for oneself has become a luxury. Being able to reconnect with oneself and with others is what will guide our industry in the future. We have just started on this journey with the new version of the Sisley Spa.

The Lebanese room in the new Sisley spa
LUX: How does the Byblos meet the increasing demand for environmental responsibility?
AC: Hotel Byblos, alongside all Groupe Floirat properties, is part of an eco-friendly movement that respects the surrounding environment of each hotel. We are wholly committed to a programme of sustainable development and over the last year have implemented a sustainable development charter. The charter is founded upon five key commitments with the goal to reduce all three hotel’s environmental impact in various means. These commitments comprise of: waste and used product management, integrated water resources management, optimum energy consumption, socially oriented initiatives and the enhancement of local economy.
With our Executive Chef Nicola Canuti, we also worked on increasing our sustainable offering in our kitchen and through our food. Chef Canuti is passionate about Mediterranean food and aims to offer our guests local and highly qualitative products that he cares about. To hold to his promise, the hotel features a 300sqm vegetable garden that offers the best of Mediterranean fruits, vegetables and aromatic herbs. We also produce our own honey, served at breakfast from our very own beehives.

Byblos Beach
Our environmental responsibility is also to protect the natural beauty of St Tropez and its region. With our beach, Byblos Beach Ramatuelle, we worked on ensuring as little impact as possible was made on the coastline in an effort to preserve our environment. The Byblos Beach Ramatuelle has a strict “no plastic” policy and the entire structure can be dismantled at will, being made of 100% wood, meaning the beach can regenerate during the winter months.. Water and electricity consumption is eco-oriented.
LUX: If you could give one piece of advice to a prospective hotelier what would it be?
AC: To know your guests, what they want and anticipate their needs. This is ‘key’ in producing and offering the best product!
LUX: Why do you think your regular clients return again and again?
AC: We believe that luxury means being able to provide our guests with a level of convenience and attention to detail that enables them to find the time they need for themselves. Through our service and staff, we offer exclusive guest experiences that reflect the spirit of Groupe Floirat and its legacy.
Find out more: byblos.com

Pierre Seillan has crafted Vérité wines since 1998. Under Pierre’s leadership, Hélène Seillan stepped into the role of assistant winemaker at the estate to ensure the legacy of the wine is maintained for the next generation
The French-American father-daughter team running Vérité make some of the world’s most sophisticated red wines, inspired by French classic styles, from vineyards in Sonoma, California. Darius Sanai catches up with Hélène Seillan to sip through a glorious portfolio
Like with most luxury goods, France has long been the global reference point for fine wine. If you are hosting a banquet for a monarch, your default is to serve something French; similarly, if you are gifting a wine to someone whose tastes you don’t know, the default is to go French.

Knights Valley Vineyards
And yet, just like the rest of the luxury world, there are major players from elsewhere. Red wines from California and sweet whites from Germany, to give just two examples, can command the same or even higher prices than great French wines. And they are made in different styles.
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So what would a tasting of one of California’s most celebrated red wines, with a French name, Vérité (meaning “truth”), with individual wines called La Joie, Le Désir and La Muse respectively, conjure up? To add further intrigue, Vérité’s founding vigneron Pierre Seillan is French, and our tasting was conducted by his daughter and the current custodian of the estate Hélène Seillan, who is entirely bilingual, her life straddling her family’s native Bordeaux and her adoptive homeland of California.

Vérité’s 20th Anniversary Gift Pack
Vérité’s wines are made not in California’s celebrated wine valley of Napa, but in the next valley along, closer to the Pacific Ocean, Sonoma. Each of the three is made with Bordeaux grapes: Le Désir is based on Cabernet Franc, La Joie is based on Cabernet Sauvignon and La Muse is based on Merlot. The wines regularly get top scores of 100/100 or thereabouts from the wine world’s critics.

Vérité was born through the friendship of Pierre Seillan and Jess Jackson when Jackson asked Seillan to visit Sonoma County in 1997
Hélène herself is delightful (like her wines) and sparkling (unlike her wines). She has the glamour and charm of a French luxury leader, but the easygoing directness of a California winemaker.
Hélène says working with her father is both inspiring and enjoyable, and she shares his view that “the most important part is the vineyard”; that soil and nature are essential to the creation of a fine wine.
Would the wines be the same blend of French sophistication and California brilliance? In a word – yes.

The home of Vérité in Sonoma, California
A tasting of Vérité wines with Hélène Seillan; tasting notes by Darius Sanai
Vérité Le Désir 2019
A 1970s Chanel ball gown, worn down the flowing staircase of a Loire château, still owned by its pre-Revolution aristocrat. This is a wine that will live forever.

Vérité Jackson Park
Vérité La Joie 2019
A classic 80s power suit worn by a woman CEO breaking through the glass ceiling: complexity, intrigue, delicacy, balance and nerves of steel, and a harbinger of many things to come. We would buy and keep this for decades.
Vérité La Muse 2019
An astonishing wine that you would serve to a president at a banquet at the Élysée Palace, and also happily drink at Le Club 55. Delicious and rich and striking.

Pierre Seillan has challenged himself with crafting wines from diverse terroirs, using the same approach to capture the unique expressions of Sonoma County, Bordeaux, and Tuscany in each vintage
Vérité La Joie 2013
With a few more years, La Joie is the same but with more layers, more experience. The intriguing thing about these wines is that, while they are as complex as almost anything from Bordeaux, they don’t go through those very French adolescent periods of being difficult, uptight and grumpy.
Read more: Tasting with sustainable Napa wine producer Beth Novak Milliken
Vérité La Muse 2007
Wine snobs don’t think it’s OK to have favourites – you can say a certain wine “shows better” than another. Hélène is no wine snob, though, because I told her this was my favourite wine of the tasting and she laughed. Maybe it’s the age, a sweet sixteen, but it had the freshness and richness of the first four, with a kind of perfumed soulfulness that was all Billie Holiday.

Sonoma County is one of the most diverse wine growing regions due to its proximity to the Pacific Ocean and the climate flows from West to East
1998 Vérité
This is a library wine, no longer easily available, showcased in this tasting. For me it tasted like an aged Grand Cru Burgundy (even though those are made from a different kind of grape), silky, subtle, gently revealing itself. At 25 years its no longer bold, like the others, and merits sipping over foie gras (or grilled chanterelles on a biscotte-type toast, if you prefer) while musing out of the French windows of your chateau in La France Profonde, looking at the rain washing over your long lawn, in the autumn.
Vérité wines are occasionally available from stockists around the world: check www.winesearcher.com for details

Cindy Chao at the new Cindy Chao The Art Jewel Gallery. Courtesy of Cindy Chao The Art Jewel
Cindy Chao is known for fusing art and jewellery to create unique collectibles. Here she speaks to LUX about the importance of her heritage, emotions and craftsmanship
LUX: How has your upbringing shaped your career?
Cindy Chao: Creating art jewels, for me, is a continuation of my family heritage. My grandfather was an architect who always took me to the construction sites of his architectural projects. I was trained from a young age to see the world in a structural and spatial way. My father was a sculptor. He taught me to take into account each angle, form and expression of what I observe, and to transform observations into well-rounded creations.
Both my grandfather and father moulded who I am today. Having the mind of an architect helps me to visualise my compositions three-dimensionally, and with the hands of a sculptor, I am able to pour life and emotion into my wax sculptures.
LUX: How do you bring the two disciplines of jewellery and art together?
CC: My vision is to bring art and jewellery together by redefining how jewellery pieces are created and perceived. If a great piece of art must transcend culture, language and geographical boundaries in order to be widely understood and appreciated, the same should be true for jewellery. Thus, I hold the belief that every piece of fine jewellery should be a miniature artwork in a wearable form.
My jewellery creations are an extension and an expression of my emotions and soul. They carry the thoughts and the mood I experience when I obtain inspiration during the creation process. By combining my creativity with high-quality craftsmanship, I aim to imbue my art jewellery pieces with collectible value.

Cindy Chao The Art Jewel Gallery Gravity-free Showcase.
LUX: Can you share some insights into the process of creating your pieces and the techniques and materials you prefer to work with?
CC: I always view the world from a three-dimensional perspective, so my creations are very architectural, sculptural and organic, and can be appreciated from every angle.
I start every creation with wax sculpting, which is where I sculpt a wax block into a 1-to-1 ratio sculpture of the jewellery piece in my mind. The process is an ancient technique, once widespread in Europe in the 18th-19th centuries. This enables my work to be three-dimensional throughout the project.
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I am particularly fond of crafting my works in titanium. Being one of the lightest types of metal, titanium can effectively reduce the weight of the entire piece; however, its toughness and extremely high melting point also make the forging and setting extremely difficult, and any mistake would cause the whole crafting process to start over again. Using the toughest metal to form the softest curvature has always been an ultimate goal of mine.
Recently, I’ve been working on using unconventional materials in my jewellery pieces. For example, ox horn, maple wood, and golden ebony are applied and combined with titanium, 18K gold, silver, and various precious stones. These organic materials lack malleability and require careful evaluation, selection, and calculation of the joining positions and angles between the metals and unconventional materials.

Sapphire Floral Brooch from the White Label Collection
LUX: Which of your pieces are you most proud of?
CC: I believe that a good work is one that, when you look back, leaves you with no regrets, and with no room to think, If I had another six months, I could have done better.
I believe my latest 2022 Black Label Masterpiece Spring Cardamom Brooch is one of those “no regrets” works.
I created a pair of Spring Cardamom Brooches, inspired by freshly sprouted Cardamom pods, to express the vitality and hope of a new Spring. The brooches feature two oval-shaped cabochon Colombian emeralds of nearly 81 carats each. Next to the emeralds are two glistening hollow diamond spheres that are composed of several fancy rose-cut diamonds. The juxtaposition of a large emerald and the hollow diamond ball is my exploration of the coexistence of the abstract and real.
The brooches were also my attempt to accentuate sculptural aspects with colour science. I truly wanted to create a sense of dimensionality through the undulations, color arranging, gem setting and light. They were set with 28 shades of green gemstones, complemented by yellow and brown diamonds.

2022 Black Label Masterpiece X and XI, Spring Cardamom Brooches
LUX: Can you tell us about your annual butterfly masterpieces and what inspired you to start creating these every year?
CC: My first annual butterfly was completed in 2008, the fourth year after I founded the brand and at a time when I was still establishing myself as a jeweller. It was very challenging for me at the beginning, as an artist and as a brand, and I did not know how long I could persevere. I embarked on this butterfly creation with a feeling that it might be the last piece of work in my life. Even if my creative period ended that way, I wanted it to be special.
The short yet splendid life of a butterfly deeply inspires me. It reminds me that even though human life is brief and fragile, we should constantly undergo metamorphosis, surpassing our limits, and ultimately live a brilliant and meaningful life.
It took me a whole year to create my first butterfly, the Ruby Butterfly Brooch, and I poured all my efforts into it. From the front, you may only notice the pair of rubies on the butterfly, but when turning it over, you discover that the entire butterfly is fully set in a three-dimensional manner from the side to the back. The “side-flying” butterfly with its wings folded together and not yet fully spread, as if it had just emerged from the cocoon and was about to take off, symbolises my state of mind at the time.
From then on, I decided to use the “Annual Butterfly” as a symbol of transformation for both an artist and a brand.

Sweet Violet Earrings from the White Label Collection
LUX: On the note of butterflies and metamorphosis, can you speak about your evolution as a jewellery designer?
CC: My growth as an artist is closely related to confidence, which is crucial for creating good works, but it requires time to accumulate through experience. My increased confidence is reflected in two aspects: first, simplified lines and “subtraction” in my work. Because I have mastered the techniques, I don’t need as many lines to present a piece anymore. Second, there is a breakthrough in colour. Comparing the first “Ruby Butterfly Brooch” with the latest “Aurora Butterfly Brooch,” one will notice that I have become bolder in my use of colour. Just like a painter, the colour tension in early works and later works is certainly different.

The Aurora Butterfly
LUX: In what ways is Asian culture particularly important to you, and how is this reflected in your work?
CC: Influenced by my grandfather and father, I received an education in aesthetics from an early age. My creations are imbued with a traditional Chinese style of “impressionism”, using depictions of nature to express emotions. In my works, I want to showcase a harmonious blend of structural forms and artistic conception, brimming with a poetic and emotive essence.
LUX: You have achieved many accolades in your career, from your pieces being selected for Christie’s auctions to being featured in the Smithsonian National Museum of Natural History and the V&A. What would you say has been the highlight of your career so far and why?
CC: I am grateful for the acknowledgement from esteemed international institutions such as museums, art fairs, and auction houses over the past few years. These commendations have not only been instrumental in building up a firm foundation for my brand, but also instilled within me a profound sense of confidence.
Read more: Veuve Clicquot CEO Jean-Marc Gallot on the spirit of the iconic brand
In November 2021, I received the “Chevalier de l’Ordre des Arts et des Lettres” distinction from the French Ministry of Culture. This is definitely a highlight of my artistic career. France – being one of the birthplaces of jewellery art with its extensive history and cultural heritage – has consistently equipped me with abundant inspiration and nurtured my creative endeavours. I feel deeply honoured to be recognised for my vision and contribution in bridging eastern and western cultures through art, and I am aware of the great responsibility that lies ahead.

Sapphire Dragonfly Brooch from the White Label Collection
LUX: What would you say is the overall message you are conveying through your work?
CC: Our lives are finite, whereas genuine art possesses the ability to withstand the trial of time, transcend time, and be passed on from generation to generation.
LUX: You have broken boundaries as a Taiwanese woman in a male-dominated, Western-centric industry. Are you hopeful for the future of other Asian women in the jewellery, art and luxury markets and how do you hope to see your legacy continue?
CC: I am optimistic about the future of Asian female artists as they are gaining global recognition for their immense talent. The opportunities for women in Asia are vast and promising.
My team and I have created our own unique path on this journey, and we aim to continue the growth in the following decades to come, and to become a truly global brand that embraces its Asian heritage. In order to preserve this craft within the wider jewellery industry, I feel it is important to teach and inspire young talent to embrace this age-old knowledge and savoir-faire of jewellery-making.

The making of the Spring Cardamom Brooches
LUX: What would you say differentiates a jewellery piece which is a collectible from one which isn’t?”
CC: The value of a collectible jewellery artwork includes two aspects: rare gemstones and artistic value.
Firstly, top-grade rare gemstones are the primary element that gives jewellery pieces their collectible value. As a new investment vehicle, the market trend for rare gemstones has garnered increasing attention in recent years.
Artistic value is also one of the elements that contribute to the collectability of jewellery pieces. Collectible art jewellery possesses aesthetic, intellectual, and philosophical value beyond ordinary commodities. Artists dedicate themselves wholeheartedly, infusing their emotions into their creations, allowing their pieces to convey the artist’s unique creative stories and inner world.
All images courtesy of Cindy Chao The Art Jewel
Find out more: www.cindychao.com

Photo by Tim Marshall
Ahead of World Ocean Day, LUX speaks to Jean-Baptiste Jouffray, researcher at the Stockholm Resilience Centre, about his work on the Anthropocene, the blue acceleration, and why saving our oceans must be a collaborative effort

Jean-Baptiste Jouffray
LUX: The use of the word Anthropocene has only become widespread in the scientific community fairly recently, but it’s now a key focus of your work. Why is this terminology important?
Jean Baptiste Jouffray: The Anthropocene is often described as this new period or epoch or era where humans have become a dominant force of planetary change, with profound impact on, not just the climate system, but also all sorts of ecosystems and the functioning of the earth’s system. It’s essential to my work as an analytical framework. It’s more than just entering a discussion about whether it’s a geological epoch, which means agreeing when it starts exactly. Does it start after WW2 when we start using radioactivity? Does it start exactly 2000 years ago? Does it start 10,000 years ago when we started to have agriculture and other things? I think it is more important to use it as an analytical framework, rather than focusing on those types of questions. It’s often characterised by unprecedented speed, scale and connectivity across sectors, across people, across regions, across socioeconomic contexts. What do these things mean? How do we make sure we move forward in a more sustainable and equitable way? I think that’s the power of the Anthropocene, in my work at least. Others focus more on the geological aspect of it and the question of whether it is the next geological era after the Holocene or not.
LUX: You say that in your work you use inter- and transdisciplinary approaches, which is a method which is becoming more prevalent across STEM fields. Would you say that this is particularly important when researching sustainability?
JJ: Absolutely. That’s because I think sustainability is a different kind of science. It has been described as a science for which the real test of success will be implementing its knowledge to solve the big societal challenges. So, in that sense, I think sustainability science is about translating knowledge into action. It’s not just about creating knowledge for the sake of it, but really creating knowledge, and ideally co-creating knowledge amongst multiple stakeholders to solve the problems we’re facing. Sustainable science is often said to be problem-driven and solution-oriented, and in that sense you need more than just one discipline. You have to synthesise knowledge across academic disciplines.
Beyond academia, you also need to engage with different societal actors, be it governments, NGOs or the private sector, for instance. It’s true that the coproduction of knowledge should also lead to co-operation in the designing of solutions and their implementation. If it’s just a top down thing, scientists in their ivory tower and the rest of the world, it’s not going to work.

Photo by Ivan bandura
LUX: You have been involved with SeaBOS, the organisation involved in creating a dialogue between corporations and experts in sustainability. Obviously businesses are becoming more engaged with science, but how are they really doing this and do you think we have a long way to go?
JJ: Yes we do. But it’s good that we have started somewhere. I think SeaBOS is an example of what I just described, it’s scientists coming together with businesses and trying to co-produce knowledge, agreeing on what the challenges are and discussing what the possible solutions could be. It’s really that kind of science-business dialogue that has been a really fascinating experience. I think this is because, ultimately, it is a dance between those two entities; you have to compromise somewhere. For example, scientists usually like to see more results or ambitious time goals, and then the business side also have to deal with the reality of their own operations and what is feasible. You have to adapt to the other side, and this is a really exciting prospect.
We need collective and collaborative action across the whole supply chain. It’s not just miscellaneous companies and scientists: we need the financiers involved, we need governments to set up the right regulatory landscapes to incentivise better practices, and consumers need to be aware of it as well. So it is really that collective and collaborative approach that can accelerate sustainability.
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LUX: Is it realistic to expect consumers to understand the science and the environmental impacts behind their purchases? Do they need to?
JJ: They need to understand it in order to add another dimension of pressure in what I just described in terms of collaborative and collective action. I think consumers have a role to play, but whether they should have the sole responsibility, I don’t think so. In an ideal world, as a consumer you would enter a grocery store and only have sustainable products to choose from, you wouldn’t have to choose between a sustainable version and an unsustainable version, often with a price premium for the sustainable one, which brings more difficulties.
I think for this question it is a yes and no. Yes, they do have a role to play, and we’ve seen it in boycott or buycott campaigns which have had a really strong influence on industry. One of the most widespread mechanisms used by companies is certification or labelling of products, and we do see that it has an impact, but also limits. If you do a survey and show maybe half a dozen labels to a random, average consumer or customer in the grocery store, they will recognise some that do not exist. This was actually done in the context of seafood when consumers were presented with labels; they were recognising some of the legit ones as well as some that were totally made up.

Photo by Ivan Bandura
LUX: How do you see the relationship between science and governmental policy and what role do you think researchers should play in shaping policy and decisions?
JJ: Speaking from my own field of sustainability science I think scientists have a really big role to play. This goes back to this example of staying in your ivory tower and publishing papers and then moving onto the next one, without really caring what happens next. I think that model of operating – again, for sustainability science, I want to make that distinction because I think there are a lot of applied or fundamental sciences that are different and that we need for the sake of them. But in the context of sustainability, it has to operate with the ambition to translate that knowledge into action, and that means communicating it to different stakeholders, like the private sector, but certainly to governments so that policy decisions are evidence based. That’s really what the IPCC is about in the context of climate change.
On the other hand, however, this doesn’t mean we always need to wait for science to act. I think there is a double-edged sword to big organisations like the IPCC, and that’s why several of the scientists who have been engaged for years in the IPCC and various reports, have publicly said this will be their last report. They will not contribute anymore because it gives the impression that we need to wait for the next report to have more information to act upon, when in fact we have all of the information we need to know in terms of the urgency of the situation and to know the solution to it, and therefore we need to act.
LUX: Can you explain what is meant by ‘blue acceleration’ and what this means for our oceans going forwards?
JJ: The term blue acceleration is something we coined very much in the spirit of the Great Acceleration idea and concept by Will Steffen, who recently passed away and was a giant of science. He used the term of the Great Acceleration to describe an exponential growth. The growth usually starts in the Industrial Revolution, but it really takes off in the mid-50s after WW2. You see across economic and socio environmental variables with population, GDP, deforestation, CO2 emissions across the board, you see that really rapid, exponential growth. Of course, it has its consequences, and it’s often one of the most iconic illustrations of the Anthropocene.
If we go back to the notion of the Anthropocene, how do you visualise, how do you embody the Anthropocene? It could be with those graphs of the Great Acceleration and our work focused on how that relates to the ocean specifically. If we take that lens and look at what happens in the ocean, it looks very similar. So that’s the interesting parallel, that’s why we called it the blue acceleration, because you see a rapid increase across a wide range of sectors. There are multiple increasing uses of the ocean for food, for energy, for materials, and for space as well.
If you look at marine aquaculture or agriculture for instance, it’s one of the fastest food production sectors in the world. If you look at shipping, the volume of goods transported by containers has quadrupled over the past 20 years and more than 1,000,000km of submarine cables have been laid on the sea bed. Undersea cables account for 99% of all international telecommunications that are happening in the world; it’s cheaper, more reliable, faster and safer than satellites.
Offshore wind is another example, one of the most promising marine renewable energies and the only one so far to have been scaled up commercially. It has increased 500 fold in the past 20 years. What the blue acceleration is, in essence, is a new phase of humanity’s relationship with the ocean that is characterised by this rapid increase at the onset of the 21st century, so very recently.

Photo by Danny Copeland
LUX: Can you tell us about the Ocean 100 project?
JJ: The Ocean 100 really speaks to the blue acceleration. If you acknowledge that acceleration and that growth across all sectors, you see that there is a scramble for the sea. Then the question is, who is racing? Or, if you look at it another way, who is left behind?
The Ocean 100 is looking at the big companies, particularly in the private sector, who are involved in ocean based industries. What you see is that a handful of companies often control a really large market share of the sector. For instance, the top ten oil and gas companies in terms of offshore production are responsible for more than half of total offshore production. If you look at the 10 largest companies in cruise tourism, they are 93% of the global market share, so really highly concentrated in terms of revenues. We look at those companies within sectors, and we look at it across sectors just by revenues, to see who are the largest of the largest across ocean industries. That’s the Ocean 100. The 100 largest companies by revenues.
What’s striking is that 47 out of the 100 are oil and gas companies, and 9 of the top 10. It’s a reality check because there is a mismatch between the aspiration of a blue economy, a sustainable and equitable ocean economy, and the reality of today’s extraction where oil and gas is by far the largest industry in the ocean today. The project identified who they were and in a subsequent effort, tried to engage in dialogue. So similar to what SeaBOS has managed to do within the seafood industry, they engaged in dialogue with some of those industries to see what they could do together across industries that they couldn’t do alone within their own sector.
Read more: Markus Müller on the links between the ocean and the economy
LUX: You recently completed your PhD. What is next for you?
JJ: I’ll keep doing it, I’ll keep going at it! I’m just starting a position at the Stanford Center for Ocean Solution, whose mission is to translate knowledge into impact across a series of initiatives. I’m very keen to keep looking at the ocean economy and trying to look at how we make sure it becomes a blue economy. It’s often used synonymously; people think of the blue economy as the ocean economy. I like to make a distinction. The blue economy right now is very aspirational, it would be a sustainable and equitable version of the ocean economy. But the reality that we’re dealing with today is very much a dark blue ocean economy.
I will be looking at the ocean economy, trying to make sense of it, increasing transparency, but not just for the sake of transparency. Transparency on its own is not enough. What you need is accountability as well. Trying to identify the levels of accountability in ocean economic sectors and leverage points to change. Who can set the right incentives? I believe the financial sector has really strong power to create incentives for industry, as do governments. You need a regulatory landscape. It’s not going to happen out of altruism as much as we could wish for this, it’s not how we operate. You need the regulation to be in place to incentivise better practices, and we’re going back to collective action. I think diving into that is something that I’m really keen on.

Photo by Danny Copeland
LUX: In 10 years’ time what changes do you hope to see in the world as a result of your research and the initiatives that you’ve worked on?
JJ: In 10 years’ time we’re past 2030, so we’ve either delivered or not on the Sustainable Development Agenda. So far it doesn’t look that good to be entirely honest, I don’t know if we are on track for delivering.
But I hope we will have got to a point where governments have been bold enough to set in motion the policies that will enable change. We can’t just stick to business as usual with a few incremental changes here and there, or a couple of long term targets that make everyone feel good.
More specifically, when it comes to the financial sector, I really like to think of financiers as either enablers or gatekeepers in terms of their potential influence. I would like to see them enable capital to flow towards sustainable activities. What’s striking in the ocean domain is that SDG 14 is the least financed goal of all of them. The SDG 14, life below water, the ocean SDG, is the least financed over the past ten years. Only 1% of the total value of the ocean economy has been invested into sustainable activity. In 10 years’ time I would hope they do more to fill that gap and enable more sustainable investment.
At the same time, regardless of that ocean finance gap, you have that blue acceleration that is exponentially increasing. This means that capital is going to those sectors, one way or another. That’s where I think of financiers as gatekeepers. Ideally financiers would take the sustainability criteria into consideration in their financial decision. It’s not the norm, but I hope it will be in 10 years’ time. Loans by default should be sustainability linked instead of the other way around, because suddenly that means companies have an incentive, a very tangible incentive to perform from a sustainability perspective.
Find out more: stockholmresilience.org/jouffray

CEO Guido Terreni. Courtesy of Parmigiani Fleurier
LUX speaks to Guido Terreni, CEO of Swiss Watchmaker Parmigiani Fleurier about the definition of luxury and the key values which distinguish the classic brand
LUX: What drew you to the world of horology and made you pursue a career in this industry?
Guido Terreni: My girlfriend was living in Switzerland. I decided to join her, and later she became my wife. At that time, I didn’t imagine that I was also getting married to watchmaking.
LUX: What are the core values of the Parmigiani Fleurier brand, and do you believe these have changed over time?
GT: Parmigiani Fleurier is founded on 2 very important values that are embodied in its founder, Michel Parmigiani, who is a living legend of restoration.
The first is a deep cultural knowledge of watchmaking history, and with it, its different crafts across all eras and all components. The second is discretion, because when you are a restorer, even with the highest of skills like Michel, your ego has to disappear. This is because your work is about giving a second life to the work of another creator.
These values are eternal, and our responsibility is to keep them at the heart of our Maison for the pleasure of our clients.
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LUX: In the two years since you were appointed CEO, sales at Parmigiani Fleurier have seen dramatic improvement. What is your business strategy and why has it been so successful?
GT: Indeed, we are experiencing a fantastic momentum that originated from the unveiling of the Tonda PF Collection at the end of 2021. The centre of the strategy is designing a pure and contemporary collection that respects the brand’s values of high horological content and understatement, to please the refined and non-ostentatious watch purists of tomorrow. Everything else, meaning distribution and communication, must be consistent with this desire, where quality over quantity is always respected.

Parmigiani Fleurier’s founder Michel Parmigiani in the restoration workshop. Courtesy of Parmigiani Fleurier
LUX: Your recently released Calendar Watches Trilogy reflects a number of different civilizations and cultures. Can you tell us about the importance of global or cultural approaches to watchmaking?
GT: Global and cultural approaches are part of the same game. The brand is always consistent when it expresses its creativity, whether to the world, or to a specific audience. Authenticity, deepness of the idea and excellence in the execution must always be there. When you address a different culture, what is deeper than interpreting a different way of mastering time?
It is not a commercial exercise. It is a cultural one, that starts from respect, understanding others and putting the Swiss watchmaking culture at the service of another one, while keeping the Parmigiani touch in doing so.
LUX: How can watches tell the stories of people?
GT: A timepiece is probably the most intimate object we accompany ourselves with. Apart from collectors that evidently have a watch for every occasion and every mood, the majority of watch lovers wear their watches for quite a long and continuous time. It is the only object you don’t think about when you choose your outfit in the morning. It is therefore always right for the owner, because it reflects his or her personality. That’s why you can tell a lot of things from how a watch is worn.

The Parmigiani Fleurier Manufacture. Courtesy of Parmigiani Fleurier
LUX: How do you balance honouring the history of traditional watchmaking techniques while also looking to the future and continuing to innovate?
GT: Personally, I value tradition as our roots. They forge your thinking and your craft, but if tradition becomes an obsession, it becomes a cage, a rail from which there is no escape or evolution.
Luxury, to me, is about evolving excellence. Innovation might not be technological, as the quartz watches, or more recently, the smartwatches have demonstrated in failing to supersede the traditional mechanical technology. You can innovate while respecting tradition. You can refuse to accept that everything has already been invented in watchmaking. That, to me, is interesting and creative and pushes our quest to be world premium. Luckily, there is no recipe to express an innovative luxury experience, it’s a question of sensitivity and balance.
LUX: What sets Parmigiani apart from other renowned watch brands, and how do you maintain a competitive edge?
GT: We create discrete high horology, where superior crafts and refinement must respect the non-ostentatious values of our clientele and our Maison. We maintain our competitive edge by aspiring to present innovations that are interesting, and that can become lifelong companions, like the Xiali Calendar, or reinterpreting important functions like the GMT with our GMT Rattrapante, or exploring new functions with the Minute Rattrapante.
LUX: What role does the restoration of watches and other artifacts play in shaping the brand’s philosophy?
GT: To quote Michel: “Restoration is our source of knowledge.” It is important not for the sake of replicating the past, but to acquire and keep alive that sensitivity to the mechanical art that moves us.

The Parmigiani Fleurier Maison. Courtesy of Parmigiani Fleurier
LUX: What are the key challenges facing the luxury watch industry at the moment and how should these be addressed?
GT: The luxury watch industry has become a very big market. The bigger it gets, the more mainstream it becomes. The risk for the industry is to lose contact with the true luxury experience, which has little to do with the size of the budgets at your disposal, but a lot to do with the ideas you have in mind.
Read more: Bovet’s Pascal Raffy on horological artistry and engineering
LUX: Looking to the future, what can we expect from Parmigiani Fleurier as it continues to evolve as a brand?
GT: The Tonda PF has just been born. We have to work with discipline and make the collection become iconic.
We will continue to be true to our values and we will continue to be creative, innovative and assure a supreme execution, while aiming to always being interesting.
Find out more: www.parmigiani.com

Yayoi Kusama Statue at the Veuve Clicquot Exhibition. Courtesy of Veuve Clicquot
Maison Veuve Clicquot has brought its travelling exhibition to London this May. Trudy Ross stepped out to Piccadilly Circus to interview CEO Jean-Marc Gallot amidst sunflowers, paintings, sculptures, and that iconic gleaming yellow
LUX: Queen Victoria was the first British royal to order a direct shipment of Veuve Clicquot in the 19th century. Now in 2023, with a new monarch having just been crowned, the brand still has this presence in the heart of London. Can you speak to the brand’s long history with the Royal Family?
Jean-Marc Gallot: It is a very, very, long history. I think the first shipment for the royal family was in 1868. In one of the exhibition rooms upstairs we have a menu made especially for Queen Victoria’s son, Edward the 7th Prince of Wales. He gave us the Royal Warrant in 1905, so, I would say, we have a very strong link and history with the UK.
The Maison was created in 1722, so we celebrated 250 years last year. The first shipment to the UK was in 1773, 250 years ago. So there is a long, long story between Veuve Clicquot and the UK. Out of the nine female artists we have here, two are British. We have Cece Philips and Rosie McGuinness, who have created their own portraits and interpretations of Madame Clicquot.
LUX: Throughout these 250 years, what do you think has changed about the brand and what has remained the same?
JMG: What remains today and will continue to remain, is the fact that we have an incredibly inspiring woman at the centre of our history. Madame Clicquot at her time was so courageous, determined, and audacious. She was a widow at 27 years old but her spirit, her audacity, and also this idea of being solaire, being radiant, is what remains in everything we do. It is a state of mind. Everyone from myself, the CEO, to my team, to everyone you will see here today from Maison Veuve Clicquot, works with this state of mind. I think it’s super important to have this spirit of being solaire, audacious and always surprising people. That is not going to change.

Display of Veuve Clicquot’s iconic designs through the years. Courtesy of Veuve Clicquot
What has changed? I would say that when you are so linked with the contemporary and the people around you, you also have to be very curious and try to evolve. So an example is right here: you have the very first ice jacket made by Veuve Clicquot. This first one was made 20 years ago out of diving costumes, but the ones we make now are made by the Saint Martins School of Business of 100% recycled plastic and this mono-material approach uses on average 30% less material than regular production. You can look at things we made 20 years ago and think, yes, this is nice, but we must continue to innovate, to respond to the times and move forward. Every single box that we make now in Veuve Clicquot is made out of 50% recycled paper and 50% hemp (not the hemp that people smoke!).
What we want to show here is that we have some duties to the world we live in. Not everyone is aware of the need for these things, so as a major brand we can help to act as an exemplar. This is what I am hoping to build with my team.
LUX: Your champagnes are offered at a range of price points. How do you balance keeping its luxurious and exclusive reputation whilst also ensuring it is accessible to a wider audience?
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JMG: I have been working for 34 years in the luxury world. I worked at companies like Louis Vuitton, Cartier, Fendi, wonderful luxury names, and I know that luxury, for some people, means something that is not easy to get or seems unapproachable.
I don’t agree with that viewpoint at all. We have a collection of products, starting with the iconic yellow label, Brut, which is the most famous bottle of Veuve Clicquot, then you go to La Grande Dame which is at a much higher price point. Both of them however, embody the spirit of Clicquot, so it’s not a matter of price, it’s a matter of how desirable your brand is and how much you have built around the brand.
Take an exhibition like this, running for 3 weeks in the heart of central London. Some people in this area are on their way to very nice upmarket restaurants, and some are on their way to Tesco. Both will pass the exhibition, they will see these artists and learn about Madam Clicquot’s story, and then they will understand the dream, the spirit and the history of Veuve Clicquot.

Outside the Veuve Clicquot exhibition in Picadilly Square. Courtesy of Veuve Clicquot
LUX: Can you tell us about the importance of art and the art world to Veuve Clicquot?
JMG: Actually, we are not really in the art world; I would say that we are in the design world. Design is not art, it is the way of making a beautiful object which is also functional, or building something beautiful around an object. When you sell bottles of champagne you have to build something really extraordinary. We love the beauty of objects and we believe that in champagne, since you have something precious inside the bottle, you have to make the outside of the bottle exciting as well. So we constantly are looking for the next idea, and there is no set recipe. It has to be a surprise, because more than anything else, we love the element of surprise.
LUX: Beyond this all female exhibition, Veuve Clicquot has many initiatives supporting gender equality, including supporting women entrepreneurs through your Bold Woman Award. Can you tell us more about this aspect of the brand?
JMG: This is the spirit of Veuve Clicquot. Fifty-one years ago one of my predecessors thought, what can we do for the 200 year anniversary of Maison Clicquot? They had an incredible inspiration and vision and said, why don’t we celebrate the spirit of woman entrepreneurs, why don’t we shine light on some inspiring women?
What we found out through running the Bold Woman Award was that for women there are many social barriers standing in the way of them running their own company or being independent. Veuve Clicquot is trying to fight against this because we believe there should be as many women entrepreneurs as men entrepreneurs.
The statistic is the following: 92% of women entrepreneurs believe and admit that they would love to have a role model, and only 15% of them can name one off the top of their head. We want to change this and help to inspire women. The first very inspiring woman entrepreneur was Madame Clicquot, and for the last 220 or 230 years, there have been many more women entrepreneurs that we want to shine a light on. It’s about sharing, inspiring and making the world more balanced between men and women.

Cece Phillips, Window Clicquot, 2022.Courtesy of Veuve Clicquot
LUX: What is Madame Clicquot’s story and why is it so important to the brand?
JMG: You are in 1805 in France, in a very traditional, even noble family. You have faced a lot of challenges because twenty years ago was the French Revolution. You have a very nice husband who you love and a very severe and traditional father in law. Then you become a window overnight. Imagine: you basically don’t exist anymore. What are your options?
You could find another husband, but instead you say “no, I’m going to take over the company. I’m going to run the company.” Everyone tells you not to, starting with your father-in-law. He says you are not capable of it, you cannot do it, you will not succeed at it. So, you are stuck.
If I had to describe Madame Clicquot, I would say she was incredibly courageous, incredibly audacious and took huge risks. She teaches us that if you want to do something, just go for it. Never surrender.
LUX: The artworks that are on show here are reimagined portraits of Madame Clicquot. Can you tell me a little bit more about which ones are your favourite, and which one you think speaks to the values of Veuve Clicquot?
JMG: I have to say that I have a love for the Cece Phillips portrait in particular. You have the whole story there. You have a young woman sitting at her table, you see the vineyards through the window, you see that she is studying, very focussed but also very determined. She was writing a lot at the time, writing ideas, writing about the company. She was not travelling, but she was sending letters to all the customers around the world. This and the light, the vibrant, sunny appearance of it all, this is Clicquot.
I have to say, the portrait we have of Clicquot was taken when she was 84 years old and she looks a little bit severe! With all do respect to 80-year-old women, this was maybe not Madame Clicquot at her strongest period of life. Cece Phillips gets it all in one painting, you have the whole story in one, so it’s better than words.

Ines Longevial, Ghost Guest, 2022. Courtesy of Veuve Clicquot
LUX: Beyond the artworks, what else interests you about the exhibition?
JMG: The statue of Yayoi Kusama is pretty impressive, but my favourite piece today here in London, which is not really in touch with the exhibition itself; it is the Sunny Side Cafe. I love it because this is actually when Clicquot meets British tradition and British culture.
LUX: The exhibition has been in Tokyo, Los Angeles, and now London. Where is next?
JMG: We started in Tokyo in June last year, and then we did three weeks in Los Angeles, and now it’s three weeks in London. Next year, we might go somewhere else, perhaps a continent we have not been to yet, perhaps South Africa.
LUX: What was the decision-making process behind choosing these three cities?
JMG: These are the three most important market places for Veuve Clicquot. I loved the idea of being in Tokyo because Japanese people are so refined. Then we went to the US and we didn’t want to go to New York because we thought we were going to be lost, and we love the vibes of LA so we went there. When we went to Europe we didn’t look for France – can you imagine me, a French guy, saying that! – but we decided to take it to London.

Yayoi Kusama, Twist with Madam Clicquot! Courtesy of Veuve Clicquot
LUX: Would you take it to France and if not why?
JMG: No, for a few reasons, actually. First we love to speak about our brand outside of our own country, and second because the UK is very important to us, and also because there are some legal constraints in France which wouldn’t allow us to make such an impression in an exhibition like we have here.
LUX: You have a lot of tradition and history behind you. In today’s market, with the younger generation coming up, what do you think are the key changes and the key ways that you’re going to have to adapt as a brand to appeal to these younger consumers?
JMG: We are a luxury maison, and I’m a strong believer that luxury is about what you offer rather than just marketing fast-moving consumer goods. We talked about how to surprise people, how to make people dream and feel that they are getting something that they are really inspired by. My point is that if we keep on being ourselves, being super creative and bringing excitement, I think that we can offer things that people will discover and appreciate, even if they are not tailored to their tastes.
Read more: Visual art and music meet in Shezad Dawood’s latest exhibition
If we start to do it the other way round and try to anticipate what it is that people expect, what they want or think they need, we lose our spirit and our soul. Of course, we need to listen to the younger generation, look at what they do, and how they behave to a certain extent. However, I don’t want to be obsessed with creating something that people will expect.
Find out more: solaireculture.veuveclicquot.com
Bernadine Bröcker Wieder is the CEO of Arcual, a blockchain software created by an art focused ecosystem for the art world. Here Wieder speaks to LUX’s Leader and Philanthropist Editor, Samantha Welsh, about buying and selling art on the blockchain and the effect it will have on the next generation of art collectors
LUX: How has your experience as an artist and art historian shaped your values?
Bernadine Bröcker Wieder: I am always thinking about the future and often thinking with artists in mind, as I originally trained as a classical artist, before managing an Impressionist and Modern gallery in London. I love exceptions to the rules and creativity. When you are building technology but thinking about how it might be used in the future, the tech has to be capable of being customised, upgraded and scalable. You cannot employ a one size fits all approach to anything in life yet technology is about binaries.
Given my background working with museums with my first venture, Vastari, I learned about ethics. Museums built international standards throughout the world to attempt to uphold a neutrality to preserve our culture and knowledge. This is so difficult to do, and there has been heated debate about what ethical behaviour looks like this century, taking into account our evolving thinking around sustainability and inclusion.
Additionally, I believe in the importance of giving back. I am excited to see how Arcual develops its next features with museums and other non-profit organisations in mind. For example, can we facilitate resale royalties receivable for those non-profit institutions that commission artworks from artists so as to help ongoing funding of those institutions?

Athene Galiciadis, Empty Sculptures, 2023, courtesy of von Bartha Gallery Copenhagen
LUX: How did your understanding of sales dynamics inspire you to test a new approach to managing exhibitions?
BBW: People often go into the world of art and tech because they identify problems that can be solved. I noticed that museum exhibitions often showed the same works over and over again from the same group of lenders, and excluded privately owned works, so with my first venture, I built a matchmaking service for collectors and museums. Having a museum show can greatly impact the perceived value of a work of art, so opening-up that value creation to a greater pool of lenders seemed sensible.
As Vastari grew, we received feedback from the museums that they also wanted matchmaking services for touring exhibitions so we evolved to include this in our offering. So much of the sales process is about listening to what the customer really needs and how to solve for that.
At Arcual, I know that our offering will continue to change and evolve based on the feedback we receive, and that’s what is beautiful about technology – it is iterative.

Detail from Nocturne by Phoebe Cummings, 2016
LUX: How did this change definitions of art and art communities?
BBW: At Vastari, I learned the benefits of involving various different stakeholders in the art ecosystem, and the importance of being involved with associations. We became a member of the International Council of Museums, the American Alliance of Museums, and the Association of Academic Museums and Galleries. These associations were instrumental to our technological innovation becoming aligned and involved with, rather than trying to go against, the status quo.
I am personally a member of many communities, from AWITA and PAIAM to The Worshipful Company of Arts Scholars and Sandbox. These communities shape the way I see the world and connect to it, and help me interact with others with different opinions or viewpoints to my own.

Bon appétit IV, 2022. Courtesy of the artist and Sabrina Amrani
LUX: New technologies are often seen as ‘taking out the middleman’ and an opportunity for direct engagement between artists and collectors. What do you think will be the impact of blockchain on art world infrastructures and relationships?
BBW: Technology can certainly be considered as a disintermediation tool, but you are still using a technology platform to connect. That can be Facebook, Youtube, TikTok, Docusign or OpenSea. We are trusting new technology-based middlemen to transact even if these platforms are perceived to be neutral.
So it’s about looking deeper at the new middleman, and whether you trust them. With blockchain you can at least make sure that your data is not held hostage by one organisation. At Arcual, we are founded by a collaboration between the LUMA Foundation, MCH Group (the parent company of Art Basel) and BCG X.
So, going back to the idea of taking-out the middleman in the art world, many think the future is about artists selling directly to collectors. I believe that there is a reason why the gallery or dealer historically played an important role in that relationship. So our system is about collaboration, as opposed to competing and ‘cutting-out’; more about reinforcing why that relationship exists in the first place. For example, Arcual generates digital certificates of authenticity for artworks with dual signatories, signed by both the artist and the gallery for added trust, before an artwork’s provenance is logged into the blockchain.

Fiona Rae, Faerie gives delight and hurts not, 2017. Image courtesy of the artist and Galerie Nathalie Obadia Paris Brussels
In the coming months, we will also launch an expanded digital Certificate of Authenticity feature, which can contain attachments, be personalised and much more. The expanded CoA enables artists and galleries to build out and affirm the authenticity of an artwork, acting as a kind of digital dossier, which strengthens the connection and makes it more valuable for a collector.
As a technology provider, Arcual aims to bring value with the features we build and also uphold the existing value that different parties bring to the ecosystem.
LUX: What does the Arcual team look like and how do you all bring your strengths?
BBW: Arcual has developed a unified team with such a strong sense of purpose since I joined as CEO, just over a year ago. With 34 talents across 17 different nationalities and growing, based in Zurich, London and Berlin, we work collaboratively towards one mission, that of empowering the art ecosystem to embrace innovation, for a more equal future.
LUX: How is blockchain disrupting how the art market functions?
BBW: Blockchain engenders trust through its checks and balances, ensuring that information is encrypted, secured, and timestamped. The fact that it processes automatically according to the terms of an agreement can ensure that all parties in a transaction are protected.

Phoebe Cummings (clay) detail (2)
Arcual’s blockchain aims to work with and for, as opposed to against, existing art world structures. Later this year our whitepaper outlines our approach to privacy and governance, that we maintain rights of privacy but the transparency of the transaction can offer parties confidence.
Our backers stand for quality, and for championing sustainable growth in the future of the art market. We are one company, but our shareholders form a decentralised governance, and there will be a gradual process of decentralisation of the technology and governance in line with blockchain principles.
LUX: Why is this significant for next gen emerging artists?
BBW: Arcual has been purpose-built to offer artists greater participation in their own careers. Our agreements, certificates and smart contract terms are approved by artists. This is significant because it gives artists an opportunity to codify their preferences for the future conservation, care and installation of their work. For gallerists, the 2023 Art Market Report (AMR) showed that finding and engaging new artists is a key priority, particularly for primary market art dealers. In 2022, sales from the single highest-selling artist accounted for an average of 31% of sales for galleries, while their top three artists accounted for just over half of sales.
Galleries that use Arcual’s blockchain technology are committed to empowering artists from the very beginning of their careers. This is an important message and attractive offer for engaging the next generation of artists.

Lea Porsager, Mandorla breaks Open, 2023
LUX: How will these changes affect collectors?
BBW: As Arcual helps engage new artists, it also engages new collectors. The AMR also flagged that ‘blockchain is helping to lower barriers to entry into the market, enabling new collectors to enter [which is] essential to its long-term health”. With the failure of some internet-based businesses, the uncertainty of social media pages’ longevity, potential internet disruption, and with the inherent risks associated with only having paper certificates, it is the availability and security of information stored on the blockchain which is attracting younger generations and new collectors.
LUX: Please sketch how ledger principles apply to art transacting and smart contracts?
BBW: Ledgers basically help everyone to understand what has been agreed and that these terms have not been changed until that is added to the ledger. Arcual’s smart contract terms and ownership agreements offer a chain of ownership and digital certificate of authenticity that is protected on the blockchain and can be harnessed for future secondary market sales and acquisitions.
LUX: What is next for Arcual and how can the community get involved?
BBW: In June, Arcual will be an official partner for Zurich Art Weekend, hosting a panel discussion with some exciting speakers around how technology is impacting power dynamics in the art world.
During Art Basel in Basel, I’m thrilled that Arcual will have a booth in the Collectors Lounge for which we have commissioned a unique sculptural artwork by British artist Phoebe Cummings to spark conversations around our new Digital Dossier feature. We will also take part in events and talks around the fair, including the Conversations series panel around blockchain, ownership and copyright.
Find out more: www.arcual.art

The Dorchester London’s iconic Promenade’s revamp
Christopher Cowdray is the Company President of the Dorchester Collection. Here he speaks to Darius Sanai about the iconic London hotel’s latest renovations and maintaining brand identity in the process of modernisation

Christopher Cowdray
LUX: Can you tell us about the renovations over the last 18 months at the Dorchester London?
Christopher Cowdray: The Dorchester last had a major re-fit in 1989. It gets to a point where you really need to go behind all the walls and change all the pipes and make sure it’s ready for purpose. That’s what we’ve been doing: we remodelled the ground floors, the bar and the promenade, the Vesper Bar, and all the front entrance, while always ensuring we retain the hotel’s identity. What happens a lot in luxury hotels is that people will come in and rip everything out and modernise it without keeping the essence of what the hotels are.
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We are also redoing all the guest rooms. At the moment, the first and the second floor are about to be finished and will be ready for bookings in the next two or three weeks. They have been designed by Rochon from Paris who has done the ground floor as well. Martin Brudnizki did the Vesper Bar and will continue designing more in the upper part of the hotel. The final renovation will be the rooftop where we are going to create a new restaurant. During the pandemic when we weren’t allowed to entertain inside the outdoor seating area upstairs became so popular and got such great feedback, so we are creating a permanent fixture there and then extending the top floor. We are really restoring the Dorchester back to its rightful place as one of London’s leading, if not leading Hotel.

The Liberace piano in the Promenade
LUX: Are you worried by new competition in the market, for instance, Peninsula and the Rosewood coming soon?
CC: With any competition coming in, it actually ends up bringing more business into the city. It’s the same with Rome; there’s a lot of competition coming into Rome, and what it does is bring a lot more awareness to the city. One has to be aware of competition, of course, and when you are at the top of the market you want to make sure you are doing everything to remain there. A lot of this comes down to service levels. I think what the Dorchester has to its advantage is incredible service, location, and history. It has a significant history in the city, and we have an amazing staff. It takes time to build your staff and your reputation.
LUX: You mentioned you didn’t rip everything out and make it completely different. Is that decision dictated by the nature of the property? For example, would you avoid doing that at the Plaza Athénée, but consider creating super modern interiors in new builds?
CC: Yes, in a new build it’s different, but it has to be authentic to the area that we are in. For example, in Dubai we have a Norman Foster building. It has a lot of glass with light coming in, overlooking a beautiful marine area. It was trying to decide what the right interior for that would be, and Dubai today is a very vibrant progressive modern society. So how do we create a luxury and comfortable interior in this modern building? It’s not minimalistic but it is light, and it has modern undertones to it.

La Cour Jardin at Hotel Plaza Athénée
LUX: If somebody had been a guest of Le Meurice and they walked into The Lana without knowing it was part of the collection, is the intention that they would realise it is a Dorchester Hotel, or is it more subliminal?
CC: It’s subliminal. They will know from a marketing point of view that it is, and they will receive the top quality welcome and service, but the interiors are very much about the building and the relevance to that building.

The latest hotel in the Dorchester Collection is The Lana which will be unveiled in 2023 in Dubai
LUX: Is there a tension now between the young generation of the very wealthy who have very eclectic tastes, and an older, more conservative generation?
CC: We are finding that the younger generation like more traditional interiors as well as more modern ones. A good example is probably Le Meurice in Paris. It’s a younger generation going there at the moment, with the Belle Etoile nearby. At the Plaza Athénée you’ve got a bit of Art Deco and you’ve also got tradition, so there are people who love Art Deco and people who love tradition, but they still love the Plaza overall. Some people have certain tastes and I think as we go forward it’s about how to make sure that there’s room for everyone to be comfortable and to appeal to a wider audience.
LUX: What does a luxury group like yours need to do now that it didn’t have to do ten or fifteen years ago in terms of its experience and offering?
CC: The experience side of it is important and, I suppose, more relevant to some travellers, but the underlying essence of ultra-luxury comes down to the investment that you put into the property. The sub-furnishings and the whole design must be of high integrity. Then it’s about the service, it’s about the recognition, it’s about the efficiency of the service, it’s about the atmosphere and the friendliness, and so a lot of it revolves around the people.

Coworth Park in Ascot
In other cases, it’s location. I see hotels being built today, even in cities like London, with the intention that they will become wonderful luxurious hotels and attract the luxury traveller. But that doesn’t end up being the case because your luxury traveller wants to be at the heart of where things are happening. They don’t want to be 5 or 10 minutes away; they want to be able to go down to the shops or the cinema right away.
LUX: You have celebrated restaurants in your hotels with many Michelin stars. Is it all about getting the Alain Ducasse and the 3 stars, or is this changing?
CC: The dining experience is very important. It’s about creating excitement for the hotel. It’s not only about appealing to the international traveller, but also very much about how you appeal to the local community. You want the hotel to be a part of that local community, you want them to come in and experience it and then talk about it, so the food and beverage and the restaurant are very important. We are very fortunate here to have Alain Ducasse – he’s been here since 2005 when we opened and has been very successful. He used to be at the Plaza Athénée, but then we brought in Jean-Philippe Blondet, a young chef.

Hotel Eden’s Il Giardino Ristorante in Rome
With food and beverage, we did well with Alain, but there wasn’t always that excitement there. Today, food and beverage and the restaurants are doing exceptionally well because there’s just so much excitement around the energy that Jean has brought to the hotel. There are the people who really love to go to your fine, gourmet, 3-star Michelin restaurants, but there’s also a lot of people who just love food and want to try upcoming chefs and different cuisines. That’s no longer about French cuisine, it’s about the influences of Asia, influences from the Middle East, influences from anywhere. Food is so important today and people just love trying different experiences.

The Eiffel’s Suite signature dinner at Hotel Plaza Athénée
LUX: And what about the more casual F&B type of experience?
CC: Bars are doing very well on the promenade, and we’ve introduced a lighter menu there. Afternoon tea is always going to be incredibly popular for us; it’s not about heavy meals. There is definitely an emergence of clubs, and I’m not too sure where that’s going to go at the moment because there are so many clubs opening up, particularly in London. People are paying for a membership to be part of it, but at the end of the day it’s just another restaurant and you are really paying for a formal degree of recognition.

The Dorchester London’s new Artists Bar
LUX: How do art and artists come into the renovated Dorchester?
CC: At the Dorchester specifically, we’ve got the artists’ bar which is new. The Vesper Bar is completely new and very popular so I think you will start to see more and more happening there.
45 Park Lane has a very strong following from the art community. They have an artist circle there which was started when we opened in 2011. Different artists did different floors: Peter Blake did the penthouse and Damien Hirst did the ground floor, and they always retain their connection. Of course, we have all the exhibitions there, so it’s been very successful, and it continues to be. With the renovation we spent a lot of time selecting the right art to be featured. It’s about what art is relevant.
Art is becoming very important to us. We’ve had some great exhibitions in Los Angeles – the Warhol was phenomenally successful. In Paris, there’s the association with Museums and tours going on, and we are doing a lot of work there at the Plaza Athénée.

The Dorchester London’s Vesper Bar
LUX: The Dorchester collection has not expanded at the pace of some of the Luxury groups. Is that deliberate on your side?
CC: Very much so. Any hotel we add to the company has to be relevant. For a lot of hotel groups, expansion is just about putting their name on something. But we value our reputation, how we can retain our reputation and deliver on our promises. There’s not a need for us to expand at a tremendous rate. We want to expand, but it’s much more about finding the right hotels to complement the existing brand.
For instance, Dubai is at the heart of what is going on in the Middle East. We found a wonderful property there, not on the beach, but on the Marina, and it’s going to very much appeal to our travellers from around the world. In Tokyo we have the Torch Tower, which is under construction at the moment, but is going to sit at the top of the tallest building in Japan. This will be a great compliment to the company because the Japanese market is very important to us, and the American market going there is important.

Foster and Partners were challenged to create a building for the Lana that would stand out in a city known for it’s skyline
LUX: Are there any cities where you wish you had a property?
CC: We would love to be in Hong Kong, Singapore, Beijing, Shanghai, Sydney and New York. We used to have a property in New York, the New York Palace, but we sold that because it was a 900-room hotel and although it had a wonderful location, we just felt it wasn’t relevant enough to the company. It came into the company by default, and we thought it was too big and in need of phenomenal renovation. We haven’t found what we want in New York yet. It’s a very challenging market, but we’re getting there.
LUX: How has your guest profile changed over the years in terms of age and demographics?
CC: Guests are definitely getting younger. They used to always be in their fifties and sixties, but now we are certainly seeing very young people in their thirties and younger. We see people from the technology world in particular, who are usually young people who can afford to travel and want to experience the finest.
In terms of origin, America is very important to us, as is the Middle East and Europe, so we are not reliant on one market. Asia is only just recovering so the vulnerable pandemic. Asia was a growing market for us, but then completely dried up over the pandemic. Now it’s coming back slowly. I think it will take a little while to recover.

The Penthouse terrace at 45 Park Lane
LUX: You’ve been here since 2004 at this property as CEO, and have just been appointed Company President. It’s been an evolution rather than a revolution. Have you ever felt like you want to experiment and go wild and create something, do something completely different?
CC: No, I’ve never wanted to do that. We had a very clear vision from the outset, and we knew that we were never going to grow fast, but that we had to stay relevant. It’s been an incredibly busy 15 years, with the hotels going from five to where we are now, because during that period of time we not only added hotels but have also done very significant renovations in all of them. It’s a fascinating and exciting part of my job, but it’s also very time-consuming.
Read more: Four Seasons Hotel London at Ten Trinity Square, Review
LUX: There are a number of luxury hotel brands that have become very big on branded residences, which you are doing in Dubai. Is this a main pillar of your plan?
CC: It’s not a main pillar, but it is a positive edition to the brand. Mayfair Park residences, which is attached to 45 Park Lane, has brought a new facility and a new market to the hotel. People who stay there also want to use the facilities and go to the restaurants. Then in Dubai, the Lana residences will open at the end of this year, and we’ve got various other ones coming up. The individuals who are buying these apartments are also becoming guests in the hotel, so it is creating a very strong market for us. The service that they are receiving is of a standard that meets and exceeds their expectations, and therefore they now feel that they are part of the Dorchester “club” – though it’s not a club, as such.
Find out more more: www.dorchestercollection.com

3Sun Gigafactory opened in 2011
Eliano Russo is Head of Enel Green Power’s 3Sun Gigafactory in Catania. Here he speaks to Samantha Welsh about the way the factory works, its benefits on the local community and the clean energy transition

Eliano Russo
LUX: What is a photovoltaic cell and how does it work?
Eliano Russo: Solar cells are the heart of solar power generation systems. A photovoltaic cell is a device that can convert the energy of solar radiation into electricity through the photovoltaic (PV) effect. This effect is possible since photovoltaic cells are usually made of semiconductor materials (the most diffused is silicon), which have weakly bonded electrons. When the light of the sun hits the PV cell, the electrons of the semiconductor receive energy from the light’s photons and are then able to move. The movement of these electrons through the metallic contacts of the cell produces an electric current. PV cells are assembled into photovoltaic panels that find applications in several fields.
LUX: What are the peculiarities and advantages of the technology 3Sun offers?
ER: 3Sun offers cutting-edge technologies in solar cell and PV module (or panel) manufacturing. Our solar cells are based on bifacial silicon heterojunction (HJT) technology, which offers several advantages over the most widespread technologies on the market. Moreover, our PV modules are manufactured in Europe with sustainable materials derived from a regulated supply chain.

3Sun Gigafactory combines research and innovation to produce new-generation photovoltaic modules that support the Enel Group in guaranteeing clean and renewable energy
Continuous innovation in pursuit of the highest level of cell efficiency is a fundamental value as we strive to maximise the effective transformation of the sunlight that hits our panels into energy. HJT technology is characterised by high performing photovoltaic modules with low degradation and in early 2020 our HJT cell achieved a world record efficiency level of 24.63%.
The double-sided structure of the solar cell allows solar radiation to be captured via direct light on the upper surface, as well as reflected or diffused light on the lower side. “Bifaciality” also guarantees extra power output even with cloudy conditions where the amount of diffused light is quite high. The solar cell is also very resilient to thermomechanical stresses thanks to the temperature during the manufacturing process that does not exceed 200°C, which also allows for thinner solar cells to be manufactured, , thus reducing the use of silicon and cutting costs.
LUX: What are the benefits for the solar supply chain and the European energy sector in general?
ER: For Europe, the photovoltaic sector represents one of the main enabling technologies to accelerate a sustainable and competitive energy transition. To reach its decarbonisation goals, in Europe we need to achieve 600 GW of installed solar capacity by 2030, which requires building and installing an additional 440 GW. On the other hand, in order to increase the continent’s energy independence and reduce risks related to external geopolitical factors, it is important not to become overly dependent on supplies from other geographies.

Italy’s HJT Photovoltaic Panel
Today, a large part of the photovoltaic industry supply chain is still concentrated in the Asian market, especially in China, where there is also less emphasis on environmental, energy and labor standards compared to those in Europe. Therefore, the creation of a European photovoltaic industry that can guarantee our energy security and independence while upholding those standards represents a strategic priority. In order to achieve this, we must invest to reshore the solar PV supply chain in Europe as we did in Catania, Sicily with the construction of what will be the largest solar gigafactory on the continent.
LUX: What is the potential impact for local communities?
ER: One of the most important positive impacts for the local community as a result of the factory’s expansion is the employment opportunities for Sicily, increasing local direct and indirect employment. In 2022, 50 university graduates were employed, while the selection process for an additional 100 is currently underway, as well as the selection for hiring 550 secondary school graduates. With the new hires, who will fill technical and operational positions in areas such as production, maintenance, auxiliary services, product quality and plant operation, 3Sun’s team, which already includes more than 200 people, will reach about 900 people in total. In addition, 3Sun will also generate a total of 1,000 indirect jobs, including current ones, by 2024. . These numbers mean a lot in terms of employment for a territory like Sicily, especially for young people. In some cases this means young people who have had the opportunity to return home after years of working abroad, excited to be able to contribute to the realization of a project as important as this one.

Bifacial solar panel production at the 3SUN Factory
LUX: How essential is political collaboration to clean energy transition?
ER: It simply cannot be done without it. Our current climate policies are the direct consequence of a political commitment that we took together as Europeans and, more widely, as countries committed under the Paris Agreement. The challenge of climate change is global, it affects everyone, and the response can only be global. A strong, collective, political commitment is needed to tackle a problem of this magnitude. But the political commitment must also be matched in the private sector along with the actions of each and every one of us as individuals.
LUX: What is the role for regional partnerships in tech innovation?
ER: We will be the largest European PV factory, basing our manufacturing on the most advanced technology processes, materials, and design. We carried out a robust research and development phase in collaboration with the most important research institutes and development companies in Italy, Europe and the US. In fact, 3Sun has triggered the most advanced research consortium in Europe with renowned partners such as CEA-INES in Chambery (France), Italian Institutes such as IIT, CNR, ENEA, as well as European and Italian universities. The strict collaboration with the research centers is also witnessed by the presence of very advanced research labs within the industrial complex of 3Sun and in the nearby Enel Innovation Hub and Lab, which hosts research institutions and start-ups. The concentration of research institutes and industries in a few kilometers also encourages important exchanges and generates a very fruitful environment for the development of innovative ideas not only in the PV field. Beyond research collaborations we also work with a wide range of subcontractors in the supply chain of strategic and innovative materials as well as of advanced industrial support and maintenance processes.

The first HJT cells were produced in February 2019 and mass production began in August 2019
LUX: Please share the aims of Project TANGO
ER: TANGO is the acronym for iTaliAN pv Giga factOry, the name of the project through which we are creating an industrial-scale production facility for the manufacturing of innovative, sustainable and high-performance PV modules at Enel Green Power’s 3Sun solar panel factory in Catania. In April 2022, under the framework of the European Commission’s (EC) first Innovation Fund call for large-scale projects, EGP and the EU signed a grant agreement that contributed to the development of TANGO, a facility that will have a production capacity of 3 GW per year by mid-2024. Of our total investment of around 600 million euros, the EC has contributed up to 118 million euros and around 70 million euros came from the Italian National Resilience and Recovery Plan.
LUX: How is the 3Sun Gigafactory in Catania innovating to leading the transition to green energy?
ER: Our production capacity of 3 GW, which we will reach in 2024, will make us the largest production facility in the photovoltaic industry in Europe. However, our contribution to the energy transition is not only quantitative but also qualitative. The values that guide us are innovation and sustainability, two pillars that enable us to create a high quality product made in Europe.

3Sun Gigafactory represents a model that could be used all over the globe
LUX: Can you accelerate performance to be sure of meeting targets?
ER: We won’t ever stop innovating. The architecture of the 3Sun HJT solar cell is highly compatible with the so-called Tandem structure in which a perovskite top cell is coupled with a silicon bottom cell, the top cell utilises the blue component of the solar spectrum and transmits the red component to the silicon solar cells. The 3Sun tandem structure, that we call “Tango Technology”, allows the solar cell to reach higher efficiencies, well above the theoretical limits of silicon solar cells. 3Sun is developing innovative technology with the aim of increasing solar cell efficiency, achieving more than 30%.
LUX: Longer term, how do you see 3Sun Gigafactory model developing?
ER: 3Sun Gigafactory represents a model that could be replicated elsewhere in Italy, Europe and other parts of the world. As outlined previously, in order to accelerate the energy transition and ensure energy independence and security in Europe, it is necessary to build a European ecosystem of highly efficient solar PV module manufacturing.
Find out more: enelgreenpower.com/3SUN-factory

The Whiteley Members Club

Neil Jacobs, CEO at Six Senses
Neil Jacobs is CEO of the iconic hotel and residencies group, Six Senses. Here, he speaks to Samantha Welsh about the brand’s wellness model
LUX: How far are your wellness beliefs rooted in your personal values and lived experience?
Neil Jacobs: It started after studying Hotel Management at the University of Westminster, French Civilization at La Sorbonne University and Italian culture and art in Florence, knowing I wanted to travel and use the languages I’d learnt; I figured the hotel business was a great way of incorporating it all.
My personal passion and love for wellness, sustainability, and travel then played a part in my next steps to joining Six Senses and, naturally, my aim has been to elevate the brand in terms of responsible design, green initiatives and wellness programming. By broadening the company’s global footprint, we’ve been able to create these wonderful spaces and opportunities for people to live and create their own experiences with these things, in a plethora of environments.
Having the opportunity to apply my skills and experience to this unique brand, whilst leading a group of dedicated and likeminded professionals on a daily basis, is a personal joy.

Six Senses Kaplankaya, Turkey
LUX: What is the approach to embedding sustainable values from ground up through every resort? How do you measure their impact?
NJ: Sustainability is embedded into the very fabric of every resort, something we can only achieve if it is the first thing we think about when we approach a new project.
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Our eco-conscious approach to real estate starts with thinking about how we preserve, celebrate and enhance the local and global environment, as well as the local community and cultural heritage of the location. Naturally, this means taking a bespoke approach to each resort. We make smart use of our land topography and use renewable building materials, and use local materials wherever possible to reduce our environmental impact.

The Forestias in Bangkok
We undertake rigorous analysis to ensure we can successfully and accurately measure the impact of each project and continue to learn for future projects. For example, in 2020, the renewable electricity that was generated across our resorts reached an amount powerful enough to power fifteen world cup football pitches.
To us, sustainability doesn’t just mean our buildings are sustainable, it’s also about encouraging residents and guests to live sustainably long term. Many of our resorts and residences now feature Earth Labs, where otherwise discarded materials are recycled and reused. Guests and residents can join workshops and sessions to learn how to reduce their own consumption and re-use materials, the aim of which is to instil long-lasting sustainable mindsets.

The Forestias is made up of 27 residences, set in a purpose-grown forest in Bangna, Bangkok
Over the coming years, as we learn more and more from our existing projects, sustainability will continue to show up more meaningfully through in-resort environmental impact reduction, including passive cooling of the properties, electric transport options for guests and the use of biodegradable cleaning products.
Across our resorts, we are already working hard towards being fully plastic free. Resorts have never used plastic bottles or miniature plastic amenities, and plastic straws were eliminated before 2016. For example, in 2018 alone, more than 5 million plastic items were eliminated, including over 1,200,000 coffee capsules, over 52,000 plastic bags, over 26,400 toothbrushes and over 460,000 bits of packaging.
LUX: How does your vision for the Residences’ portfolio translate into screening macro market opportunities and micro-locations, masterplanning site assembly, partnerships, local collaborations?
NJ: Because the approach to each project is so individual, we make decisions on a case-by-case basis as to whether we incorporate residences into new resorts, as buyer motivations can differ greatly to those that drive people to stay in resorts as guests.

The Penthouse pool at the Six Senses Residences, The Palm, Dubai
We aren’t afraid of delivering resorts in remote locations, but sometimes this isn’t the right fit for residences, and vice versa in other locations. Thanks to our teams and their knowledge and understanding of the local market and global appetite, we can make fully informed plans and decisions on what we build and where we build it.
It’s key that the project and location is innately right for us, and an important initial step is getting onto the land to make sure it is speaking to us, and we can feel the connection. We like to conduct meditations or rituals, and in the past have bought in a sacred geometer to analyse the energy of the land.

The Whiteley Six Senses Hotel is opening in London in 2023
Once we’ve made these decisions, we begin conversations with potential development partners. With such strong company values, we’re highly selective with who we choose to work with and always ensure our partners share our vision and values.
For example, we are working alongside Finchatton for the first UK Six Senses Residences at The Whiteley. This was a significant milestone for us; to expand into one of the world’s most iconic gateway cities, and we wanted to wait for the perfect opportunity and partner. Finchatton’s hallmark quality matches our own, and the opportunity to collaborate and transform a significant architectural landmark was too good to miss.
LUX: Where did your idea come from, to bring nature, wellness and healing to the global metropolis?
NJ: If you look at the history of people who come to our resorts, it would typically be for a short getaway – a couple of weeks maximum. They’d immerse themselves in the wellness programming, enjoying the facilities we have on offer, resetting in our beautiful and remote locations but then quickly return to their fast-paced lives back in their home cities.
We wanted to find a way to connect the dots, and create these retreat-like spaces, offering relaxation and reconnection, in a location that is much more accessible for everyone: the awareness that often the global elite, while they have the means, don’t always have the time. This is where the migration into urban locations began for us.

Each residence at The Forestias comes with a private pool, rejuvenating onsen and organic gardens where seasonal fruits and vegetables can be grown
When we are considering bringing a residential component to our urban locations, it is almost a no-brainer. Alongside our exotic, rural and alpine locations, we want to be in gateway cities, located in the prime neighbourhoods of the best urban communities in the world. The market for this type of home for the ultra-high-net-worth is very strong, which meant there was also a clear and compelling business decision to grow our portfolio here.
LUX: What is the membership model? How is it differentiated from other hospitality Groups’ super prime residences?
NJ: We offer a unique experience to our residence owners; combining the luxury and sought-after amenities of resort life, but with the privacy and personal touches of owning your own space. Owners benefit from exclusive resident savings, as well as VIP status recognised across all Six Senses hotels and resorts around the world.
At Six Senses, we pride ourselves on offering a best-in-class service, and our level of care and attention to detail is what sets us apart from other luxury developments. This unparalleled level of service is in part thanks to our hospitality roots, extended so that all of our owners can fully enjoy the privileges of a hotel or resort, with every aspect taken care of.

At the core of the Six Senses Residences The Palm, Dubai is Six Senses Place, providing residential owners unique space purely for mental and physical wellness
Owners have the option of placing their home into hotel rental portfolio, which opens up an additional income opportunity via renting their homes when they are not staying there. As properties are wholly managed by Six Senses, it’s a completely hassle-free process.
Read more: Coworth Park, Ascot, Review
Owners who place their home in our rental programme automatically take advantage of our furniture packages as standard – with each home inspired by, and designed in line with, the nature of its environment and local community. Dependant on the resort and stage of construction, there are also sometimes opportunities for owners to personalise design details, such as material choices.
LUX: What is next for U/HNWs who seek multi-based sustainable superluxury living? And do you have your personal capstone?
NJ: The Six Senses brand was born from the desire to help people reconnect with themselves, others and the world around them. One of our core goals, is to continue to create a global footprint and allow people to experience our brand in different environments.

The exterior of the Whiteley Six Senses
Looking ahead at 2023, we are expecting a continued increase in the philanthropic buyer across the branded residences sector. High-net-worth buyers are increasingly seeking a home that has been created in a socially and environmentally mindful way, rather than just investing in purely bricks and mortar.
We are already well placed to respond to this rising demand, thanks to our responsible approach towards all projects through our thorough and sustainable practices.
In terms of a personal favourite of mine, I couldn’t quite say. That being said, part of the richness of my job is the opportunity to interact with our hosts around the world and the buy-in to the brand that shows up in each location. So, my favourite tends to be the project I’m visiting at the time!
Find out more: sixsenses.com/residences

Kelly Russell Catella
For International Women’s Day we are spotlighting Kelly Russell Catella, Head of Sustainability and Communication at COIMA, a major Italian real estate fund manager. COIMA has total investments of 5.5 billion euros with a declared focus on large scale sustainable urban planning. Here, Catella speaks with Samantha Welsh about making cities vibrant, accessible and healthy for all and the importance of an environmentally conscious city for a community
LUX: How did you start your journey on driving better approaches to sustainability in city-making?
Kelly Russell Catella: COIMA has always been very focused on quality and sustainable development since it was founded nearly 50 years ago. My own professional journey in the industry first started coordinating the first Italian Urban Land Institute chapter in Italy until our family established in the Fondazione Riccardo Catella in 2005. The Foundation is a not-for-profit institution with the mission to improve the quality of urban life and promote the culture of sustainability in cities. Since then, I’ve also been responsible for leading sustainability at COIMA, which is a value we truly believe in and is integrated deeply in the process of our value creation for all stakeholders.
One of our most important projects is Porta Nuova in Milan, one of the largest urban regeneration projects to have taken shape in Europe. Last year it became the first urban neighbourhood in the world to achieve both the LEED and WELL certifications for Community. These are the leading global certifications related to sustainability, health and wellbeing of buildings and communities. Achieving this ‘world first’ was for us a real endorsement of our approach, which is about focusing on the long-term sustainability of the entire neighbourhood, not just specific buildings. We find it key to think about the place, the whole community, and how the transformation fits into the context of the needs of the wider city.
LUX: Why was pursuing LEED and WELL certification for Porta Nuova so important?
KRC: Creating more liveable, healthy communities and places where people are in contact with nature, culture and beauty is what really drives our daily effort. Achieving the LEED and WELL for Community ratings for Porta Nuova is a validation that we worked to deliver on our promise to create a genuinely sustainable community in a measurable way. It is also about constantly challenging ourselves to do more, to push the bar higher and set new benchmarks in the industry.

Biblioteca degli Alberi Milano (BAM), the public park in Porta Nuova
While certifications and ratings are important to measure and prove the positive impact of a project, it is vital that we do not fall into the trap of a superficial ‘box ticking’ approach to sustainability; they are not an end in themselves, they are part of a wider methodology to create a comparable standard. It comes down to all of us to show genuine leadership in the transition to the low carbon economy – passion and commitment to deliver positive social and environmental impact and transparency in reporting.
LUX: The Bosco Verticale towers in Porta Nuova have become a global icon and the face of the new more eco-friendly Milan. Do they provide a prototype of more sustainable development for other cities?
KRC: At the time the Bosco Verticale – literally vertical forest – was the first project to integrate trees on such an ambitious scale. There are 780 trees and 16,000 shrubs and plants across the two residential towers, which is equivalent to around 20,000 m2 of forest. In many ways the development gets better with age, as the trees grow and mature and the benefits to the residents multiply – from regulating the temperature of the building to enhancing mood and wellbeing. Our partner on the project, the visionary architect Stefano Boeri, is now taking the vertical forest concept to other cities, including Dubai and Eindhoven, creating a new generation of high-rise urban buildings completely covered by the leaves of trees and plants.

Bosco Verticale at Residenze Porta Nuova
It is now seen as a sustainable model for the future of tall buildings. Working with Diller Scofidio + Renfro and Stefano Boeri Architetti we are taking the concept further at Porta Nuova with Pirelli 39, a mixed-used project which includes the sustainable refurbishment of an existing building and the development of Torre Botanica. The buildings base is connected to the Biblioteca degli Alberi Milano (BAM) or “library of trees” – the public park and botanical garden that serves as a natural oasis and community engagement hub of Porta Nuova.
LUX: How has the public-private partnership with the Municipality of Milan been game-changer in terms of enabling a more sustainable approach?
KRC: Sustainable city making is not possible without strong partnerships. We are very fortunate to have had sensitive administrations for consecutive mandates in the Municipality of Milan that shares the vision to create a more sustainable, green city, designed around people, rather than cars. They shared our vision to make Porta Nuova a fully pedestrianised neighbourhood centred around the natural environment presented in BAM.
Through an innovative public-private partnership between the City and COIMA, the Fondazione Riccardo Catella has been responsible for the management, security, maintenance and cultural programme of the BAM since July 2019. This is the first ever public-private partnership agreement for the management of a public park in Italy and it would not have been possible without the strong long-term commitment and understanding by both parties.
LUX: What strategies for Porta Nuova have you found particularly effective at a human level to help foster a sense of community and a sustainable ecosystem?
KRC: Fundamentally, we believe in placing nature and humans at the centre of all our developments and that this approach leads to real value creation. It is important to listen to people to understand their vision for the urban space in their communities and ensure that our designs can improve their quality of life. For example, at BAM we produce a diverse programme of more than 250 cultural moments and activities each year for residents, workers, and visitors.
This has a big focus on wellbeing and has a range of activities dedicated to senior citizens. We had actually planned to suspend the outdoor program in the coldest months of January and February and resume in March. Instead the group that meets every week asked us to continue saying it was the best morning of their week because they got together, socialized, had coffee after, so of course we kept the programme running over those months.
I know it seems small but when you are managing at a neighbourhood level in the centre of a city, listening to your end user of the public space helps create a type of community which we feel will be resilient over time. This what we mean by focusing on the long-term sustainability of the entire neighbourhood, not just specific buildings. The park and the rich cultural programme work together to create a sense of community – and furthermore, with the Fondazione we would like to create a sustainable business model for this kind of public-private partnership that could be replicated in other parks in other cities across the globe.
LUX: In your approach to the development of the Olympic Village 2026 at Porta Romana, how important is sustainability including ensuring a enduring legacy?
KRC: We are working with Fondazione Milano Cortina and the Italian Government to set a very high standard regarding sustainability for the Olympic Village and we hope the legacy will become a template for a more sustainable approach to future Olympic Games (and global sporting event) development. It will also leave a positive legacy for Milan. After the Games, the village will be transformed into affordable student accommodation, with 1,700 beds, addressing a major shortage of modern student accommodation in Milan.

Plans for the 2026 Winter Olympic Village at Porta Romana
The student accommodation will sit within a wider urban neighbourhood including affordable housing, co-working facilities, community amenities, public spaces and parks and gardens. The Olympic Village Plaza will become a neighbourhood square, with shops, bars and restaurants at street level, and space for farmers’ markets and moments open to the community. If the Games are to be the success story that we all envision, environmental and social impact must be a driving force behind those plans.
LUX: How are you ensuring the Porta Romana project will be implemented to minimise environmental impact?
KRC: The Olympic Village itself actually only comprises only around 15% of the total investment in the regeneration of the former Porta Romana railway yard, so you can understand the scale of the project. Our vision for Porta Romana, together with the partners of the project Covivio and Prada Holding, is that the district will be grafted into the surrounding neighbourhoods, becoming a vibrant, green, sustainable and healthy place that is wholly part of the city, where work and leisure activities will be at the centre of life in the neighbourhood.

Plans for community gardening within the public park at Porta Romana
Working with the architects selected for the masterplan – Outcomist, Diller Scofido + Renfro, PLP Architecture, Carlo Ratti Associates and ARUP – and with Skidmore, Owings & Merrill (SOM), winner of the Olympic Village tender, Porta Romana is designed to have near zero environmental impact. It will also include a wide central park and gardens designed by Elizabeth Diller, the landscape designer of the New York Highline, with a ‘suspended forest’, which could become a new major tourist attraction in Milan. Altogether around half the site will be gardens or greenspace. Through this approach we are working to ensure the project sets the bar even higher in terms of sustainable urban development
LUX: How important is technology in creating sustainable neighbourhoods and communities?
KRC: Technology has a big role to play in delivering a sustainable scheme, whether through gathering and measuring the sustainability performance of the buildings or increasing community engagement and participation in initiatives on a neighbourhood level. At Porta Nuova we are piloting a ‘smart’ neighbourhood project, with an infrastructure of sensors and Internet of Things (IoT) devices capable of acquiring information in real time about the behaviour of users and their needs and the quality and performance of the infrastructure in the district.
This works alongside the Porta Nuova Milano neighbourhood app, which allows users to interact with buildings and access an extended range of services within the residential, office, retail and public spaces. The aim is to facilitate people’s lives and at the same time build the sense of community and encourage more environmentally conscious behaviour. We are also supporting a tech accelerator programme on site at Porta Nuova, called HabiSmart, with start-ups focused on transforming real estate through technology. The startups are hosted in the COIMA HQ and they are able to test their prototypes within the Porta Nuova district. This enables them to get real-time feedback from the field, accelerating the process of development and scale-up.
LUX: Is there one sustainable project you think is low cost and particularly impactful that could be scaled globally?
KRC: The built environment accounts for around 40% of global emissions. If the industry were a country, it would be the third largest emitter in the world, behind China and the US. We are in an emergency and time is running out. We now have the technology to deliver zero carbon in operations during the life of the buildings, but we need to look much more closely at the reuse of existing buildings to reduce the currently unavoidable embodied carbon emissions generated through the construction process.

Pirelli 39, with La Torre Botanica and the Pirellino Tower
We need to change mindsets so that the first principle is to examine whether an existing building can be modernised and refurbished rather than demolished, as we are doing with the Pirelli 39 project that will see the existing 1960s Pirellino office tower refurbished to create a highly sustainable modern office building created out of the existing structure and standing next to La Torre Botanica.
Retrofit, reuse, repurposing, wherever possible, and integration of biodiversity in the urban projects is what we must all seek to do more. We need to stop viewing sustainability as an additional cost, but as integrated into the core of the business model that can mitigate risks and maintain returns long term while contributing to a healthier environment and a more cohesive social surrounding.
Find out more: www.coima.com

Dr Oxana Mulholland
Dr Oxana Mulholland is the Investment Director at the London Technology Club, a space for investors and tech professionals to network and exchange ideas within the industry. Here, Dr Mulholland speaks to LUX’s Leaders and Philanthropists Editor, Samantha Welsh about women in the tech industry and the future of the tech world
LUX: With your background in strategic investment advisory, what drew you to specialise in tech investing and VC?
Dr Oxana Mulholland: The simple answer- I love it! Right now, the old industrial platform is collapsing, and we can’t quite make out what’s coming next. Flows of information are fuelling vast networks of knowledge, allowing us to tinker with everything from the building blocks of life to technologies that behave more like natural biological systems. We’re entering a period of increasing human-tech collaboration.
This shift from one platform to the next is likely to create massive amounts of obsolescence, but also opportunity. I see this as a thrilling opportunity for our investments to help shape the future and with the London Technology Club we can bring savvy investors along with us.
LUX: What are the barriers to entry (if any) for women entering this field and how did you deal with these?
OM: The data is compelling. Wage inequality, entrenched views about women’s and men’s roles, a lack of industry role models, and negative stories like Elizabeth Holmes are among the barriers identified by women thinking of entering the field.
Barbara Fredrickson from the University of North Carolina discovered “the positivity ratio” or the fact that it takes three positive thoughts to counter a single negative thought. For me, this “three-to-one” ratio plays out. Even though the roles are there, the data tell us there simply aren’t enough women applying.
I think it’s time we flipped the script. I think it’s time we adopted a growth mindset and reframed these negative data points as rocket fuel. Spend any time with the extraordinary and inspirational women transforming the industry and you’ll experience this first hand. In my experience, these women echo author John Irving’s blunt and straightforward advice on persistence: “Get obsessed, stay obsessed.” Of course, early-stage passion looks very different to late-stage passion. Early-stage passion is multiple curiosities coupled with a few successes. While the goal may be to “get obsessed, stay obsessed,” my advice to women entering the field is “get curious, stay curious.”
LUX: What would you advise other talented women aspiring to join the tech and VC industry?
OM: It is such an important question. It also raises a more fundamental question: We are on the threshold of a new era of human-tech collaboration, so what skills will the next generation of talent need to thrive?
History tells us that in times of rapid change, success favours those who can make big leaps of imagination, courage, and effort. And the faster the world changes the more fluidly you need to adapt. It reminds me of a quote from the renowned futurist Alvin Toffler who wrote, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.”
So, here’s my advice to the teams I mentor: Instead of expecting traditional business schools to do what they can’t do, take your learning into your own hands. Use traditional courses for what they can do – introducing you to what’s well-known – and in parallel, explore other ways to discover what’s less well-known, what’s special to your own interests, and what’s of real value to you. This could be anything from an apprenticeship to a personal project, or a self-prescribed reading program. But when you shift your focus from results to gaining understanding, you set yourself on the road to mastery. You learn how to learn.
LUX: Which women-led tech businesses are consistently outperforming their markets?
OM: When Ayumi Moore Aoki founded Women in Tech in 2018, I was honoured to join her Web Summit launch event. Since then, Ayumi has turned Women in Tech into a global movement to help women embrace technology. The event was also a pivotal moment for me as I spent time with game-changing trailblazers like Canva’s Co-founder and CEO Melanie Perkins. With her blend of laser focus, drive, and humility, Melanie and Canva’s meteoric rise come as no surprise.
Blockchain and real estate are a potent combination. But only the team at Propy, led by Founder and CEO Natalia Karayaneva are truly disrupting and reshaping the real estate market with automated transactions and the world’s first settlement on smart contracts.
LUX: Where are the most promising areas in the tech landscape right now?
OM: From an investment standpoint, I’m most excited by technologies that increase the opportunities for human-tech collaborations. At a macro level that means AI and Blockchain. While both technologies have always shown potential, it is only now that we’re beginning to understand what they are capable of.
I can see AI reaching a tipping point soon. As massive amounts of information meet quantum processing power it will open new worlds of possibilities. One of the most exciting predictions is the potential to break language barriers, enabling AI to understand and interpret different languages simultaneously.
Right now, someone is creating a blockchain solution to disrupt a traditional business model. Blockchain-enabled business models present a seismic shift to how business is conducted in the future. But navigating dated rules and age-old playbooks is the greatest challenge to its universal adoption. As blockchain becomes more widely and systematically understood I can only see its rapid proliferation into our everyday lives.
LUX: Does your evident passion for discovery spin out to interests beyond tech?
OM: I’ve always believed that travel is the best investment you can make in yourself. Whether it’s an impromptu weekend in the Cotswolds, catching the perfect wave on the Moroccan coast, or exploring the spiritual heart of Bali, leaving my daily habits behind allows me to see things differently. As writer and avid traveller Henry Miller once said, “One’s destination is never a place, but a new way of seeing things.”
Closer to home, there’s nothing I enjoy more than pottery. While spinning clay the world seems to melt away and I lose myself in my creative bubble. Perhaps it’s the elementary combination of earth, fire, air, and water with pure imagination, or just an excuse to get messy, but the transformations are magical.
LUX: So how important is it to achieve a work-life balance?
OM: I have a superpower: I love what I do. And as a tech entrepreneur, my husband loves what he does too. Perhaps it’s why we’re so comfortable blurring the lines between our work life and our home life. It could also be because I feel there’s more value in finding the similarities in things than seeing the difference between them. I’ve always found that while there are two opposing sides to balance, there’s no possibility of progress, only compromise.
The common ingredient when I’ve tried to “do it all” and find I can’t even “do a little” is how well I manage stress. A little stress can be a great motivator, but out-of-control stress can be overwhelming. But I’ve discovered a secret: Stress isn’t about bad experiences; it’s about how much control you have over the bad experiences.
LUX: What pearl of wisdom would you give to your 18-year-old self?
OM: Nothing! I was having so much fun at 18. I’ve always enjoyed having fun. I’ll continue to enjoy having fun. All the choices I’ve made have made me who I am, and I don’t regret a single moment.
Find out more: londontechnologyclub.com

Alice Audouin at the Art of Change 21 office
The Paris-based polymath has spent nearly 20 years enabling an ecosystem in which art and environmental concerns meet in meaningful and magical ways. Alice Audouin tells LUX about supporting a new generation of artists who invite us to consider nature via work of intense imagination. Interview by Anne-Pierre d’Albis Ganem
LUX: How would you describe yourself?
Alice Audouin: I work in contemporary art and sustainability as a curator and consultant. I’m also chair and founder of the not-for-profit organisation, Art of Change 21, which supports emerging eco-conscious artists via exhibitions and prizes. We bring artists to each COP conference; for COP26 in Glasgow, 2021, John Gerrard created Flare, about the ocean burning.
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LUX: What are you up to as a curator?
AA: In September 2022, I curated an exhibition in Brussels at the Patinoire Royale Galerie Valérie Bach, connecting art and environmental issues, and a major show of Lucy + Jorge Orta, marking their 30-year anniversary. My last show was ‘Biocenosis 21’ in Marseille. We showed 14 global artists at the world’s biggest biodiversity meeting.

Views of ‘Novacène’, Lille, 2022
LUX: And there is the superbly titled ‘Novacène’.
AA: Novacene is a book by the late James Lovelock, the scientist who proposed the Gaia hypothesis, which was the first time scientists had said Earth is a kind of living creature. We were inspired by his predicted utopia of the Novacene, a new era of cooperation between nature and human, aided by technology. It follows the current geological era, the Anthropocene, during which human activity has changed the climate. We have created a group exhibition that runs till 2 October at the Gare Saint Sauveur, Lille. Our 20 artists include Julian Charrière, Otobong Nkanga and Zheng Bo. ‘Novacène’ looks at ideas in technology, interspecies relationships, energy and agriculture – a kind of new world I designed with my co-creator, Jean-Max Colard.
LUX: You also contributed to Art Paris 2022.
AA: I was invited to be a guest curator on art and the environment. It was a chance to show how, for the new generation of artists, the eco crisis is not just a theme but part of their world.
LUX: Was this momentum there when you began?
AA: I started my work in 2004 at UNESCO with ‘The Artist as a Stakeholder’, so I’ve been doing this work for 18 years. When I began I had 100 artists and it was difficult to find artists who considered global or environmental issues, but now I have 2,500 artists in my database. I was in a position to witness change, which I think came to the art market maybe five years ago.

Alice Audouin with curator Alfred Pacquement at the Art Paris Art Fair, 2022
LUX: What is the artist’s role in the eco crisis?
AA: I don’t like to say artists should have a role. Their role is to be artists. But many conceptual artists, or artists who deal with their epoch, will cross environmental issues. Of these, many like to bring awareness, even solutions. Lucy + Jorge Orta purified water in Venice, pushing the idea of art with pieces that propose solutions. When they sell a drawing about the Amazon, the collector receives a certificate of a kind of moral ownership of 1sq m of forest. So they consider biodiversity as well as buying a drawing.
LUX: The artists involve people.
AA: Helping us think about our era – how we consume, our relation with time, resources, values, geopolitics – is very big now. Noémie Goudal works with paleoclimatology and proposes we reconnect our short individual time on Earth with long geological time. That’s important, because her art is also one solution to our relationship with nature.
LUX: Should artists not use plastic?
AA: We will see a revolution in materials. Tomás Saraceno, Gary Hume and our patron Olafur Eliasson are finding solutions to making – and moving – art. In-situ production is growing, too. For ‘Novacène’, two artists in Asia with complex installations gave us guidelines and we made them by distance. But I want to add caveats: if we over-reduce the means of artists’ production we will just have dead wood from a forest. If you say concrete is bad let’s drop it, you lose works. So we are in a transition period, as we look for green alternatives.

Views of ‘Novacène’, Lille, 2022
LUX: Tell us about biomimicry.
AA: It’s the idea nature provides and inspires. New art materials, such as mycelium mushrooms and algae, come from biomimicry. Chloé Jeanne, a laureate of the 2021 art prize I did with Ruinart, creates eco materials that are a kind of living creature. It involves the idea of care that, again, a collector continues. Eco design further explores how to create not only from the living but with the living. Tomás Saraceno’s Hybrid Web sculptures, for example, are co-created with spiders; Olafur Eliasson talks of interconnection. Many artists’ utopia now is not to work alone and compete, but to be together to create and cooperate.
Read more: Artist Precious Okoyomon on Nature & Creativity
LUX: When did your interest begin?
AA: I was far from nature as a child, and I studied art history and interned at a gallery. But then I studied environmental economics, after which I was hired by a bank for a sustainability project. They talked of stakeholders, and I thought why don’t you talk of artists as such? I knew climate change was huge and I believed it would manifest in contemporary art. And it did.
Find out more: artofchange21.com
This article first appeared in the Autumn/Winter 2022/23 issue of LUX
Sakshi Chhabra Mittal is the founder and CEO of FoodHak, a startup revolutionising the food industry by combining science, tech and traditional Ayurvedic principles to make healthier meals more accessible to all. Here Sakshi, speaks to Samantha Welsh about starting an innovating company and the potential for food science
LUX: What were your first entrepreneurial steps?
Sakshi Chhabra Mittal: I started working with doctors while in a full time job, to create a health-focussed line of food that was anti-inflammatory, low glycaemic index, gluten-free, dairy-free and free from refined sugars. Their patients heard about this and asked to subscribe. This pushed me to do a soft launch from my home kitchen; intended to be one week, it stretched to over four months with strong demand (purely word of mouth) and nearly 100% retention. I then found a kitchen near my office, woke every day at 5am to start operations with a part-time chef, kitchen assistant and an operations team. We learned a lot, most importantly, if you are building a business in the D2C space, your product becomes your life!
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LUX: How did this evolve into a tech specialism?
SM: While I was studying for my MBA at Wharton in US, I was fascinated how tech can help scale science and business innovation. After graduating, I joined an early-stage tech VC where I invested in Babylon, Deliveroo and Darktrace, and was then invited to join SoftBank in Silicon Valley where I used my biotech training to invest in companies innovating in oncology, immunology, data science.
LUX: What brought about the pivot to food science?
SM: I had studied diseases professionally but personally I developed a rare liver breakdown during my first pregnancy. Known as OC, Obstetric Cholestasis recurs in subsequent pregnancies in more than 90% of cases. There is no known cause or cure but as our bodies are machines, science can offer answers, so I did clinical research into food types, changed my diet and managed to avoid OC recurring. I had found a gap in the market! Food science can help us potentially reduce chronic disease, relieve government healthcare budgets, live more sustainably, foster education in nutrition.
LUX: Clinical evidence links poor gut health with inflammation and disease; how does FoodHak’s proprietary tech bespoke complementary dietary solutions?
SM: We have built proprietary data models, taking all published clinical research on food, and making ingredient-disease links. This is our personalisation engine. We are launching personalisation features on our website, where people select meals according to their health goals, for example, to aid in adjusting cholesterol, blood pressure, immunity. We are also developing a personalised AI recipe generator App.
LUX: Tech or taste, what comes first?
SM: TASTE! Food is an experience, you have to get the taste right, everything else like lifestyle changes and customer retention follow on.
LUX: How does FoodHak fit within the fast-growing plant-based nutrition market and what is your USP?
SM: We are a first mover in the ‘food as medicine’ space. We bring clinical research to the table via delicious dishes that can help people live a long, disease-free life. Tech companies tell you what you should and shouldn’t eat based on data sets but none completes the loop and personalises food. Our proprietary data models create bespoke recipes, our AI recipe generator varies and extends choices. The market opportunity is the vast population suffering allergies, inflammation, sugar-related issues etc. FoodHak’s dishes are plant-based using around 30 varieties with superfoods. We focus on a low glycaemic index, being gluten free, dairy free, free from refined sugars, we use science and tech, and we deliver bespoked gourmet meals to your door!
LUX: How do you achieve operational efficiencies with this model?
SM: We use sophisticated food packaging technology where we heat seal food in pouches. This gives us a naturally longer shelf life on fresh food and helps us with our zero-food waste policy. Our customers enjoy the extra flexibility in the shelf life as well. This enables us to run large-scale batches in food manufacturing, which reduces workshifts, encourages less frequent deliveries, and so saves on operational costs.
LUX: How has working in diverse industries influenced your leadership style?
SM: We make a deliberate effort to interview women to join the company. I learnt from working in finance that if you don’t seek out women to join the company you will never have an equal opportunities workforce. Over 50% of our employees are women. I am also proud that virtually 100% of our workforce is diverse, including minorities and people from developing nations. Diversity of opinion around the table is critical to making the right decisions.
LUX: Has Covid changed corporate culture at FoodHak?
SM: I believe to build a strong culture and values from day 1 in a start-up is impossible with people working from home (WFH). The feeling of connection and ownership comes when you sit with your team and see them problem-solve in their respective areas. You see your product being made and packaged with love. You see the values exhibited by the senior leadership on a day-to-day basis. There is no reason to be WFH unless you really need to. It’s also important that each employee at FoodHak has equity from Day 1. They have a sense of ownership over the business, the product they are making, they want to come into work and give it their best shot to make the company succeed. We believe that the early employees have sacrificed so much to help build the product and they should be growing their wealth as the company grows.
LUX: How successful have you been in attracting investment?
SM: We went out to raise $5M but were oversubscribed and ended up extending the round. It became clear that our proposition is strong, the product is differentiated, and the time is now to lead the future development of food, which is not into fake meats or other processed alternatives. It is real food powered by science and tech. We have one of the best cap tables (possibly) in Europe, with Venture Capital firms like First Minute Capital, Urania Ventures, strategics like Holland and Barrett, and influential business angels like CEO of the Vision Fund, CEO of Palo Alto Networks, Jim Mellon, Jeremy Collar, Mervyn Davies, Lydia Jett and others!
Read more: Chef Rasmus Kofoed: The Vegetable King
LUX: How do you see tech continue to drive FoodHak’s success forward?
SM: We can use this tech to create any food in any category really quickly, while continuously adding variety on a weekly / monthly basis. We can also use ingredient swaps to create personalised recipes at scale. So, think of us as the new age, health-focussed, food conglomerate that’s powered by science and tech!
Find our more: foodhak.com
Can we put a price tag on nature? Valuing the carbon services of plants and animals is essential to bridging the gap between finance and conservation, says Professor Connel Fullenkamp, the leading academic working at the intersection of science and economics. Here, Fullenkamp speaks to LUX about the importance of engaging capital markets in biodiversity financing, and why necessity is the mother of invention

Professor Connel Fullenkamp
LUX: You have spoken profoundly about the value of natural assets.
CF: We’re bringing economics, finance, and business into an area where it really hasn’t been brought in before. We start with the approach that says these natural assets have a lot of value, but we don’t necessarily know how to put a price tag on that value. So, we start only with the things that we can find a market price for. This is because we want to speak the same language as investors and policymakers who have to keep their eye on the bottom line all the time.
When we go out and try to put a value on a natural asset, be it an elephant or a mangrove forest, we’re really thinking about this as trying to attach the lowest, believable value. We’re trying to convince people that the value is way more than that. That has got a lot of people’s attention, because it acquaints them with the tremendous value that resides in many natural assets.
LUX: Can there be a system that’s devised for transferring payments? For example, if a company destroys a coastal mangrove plantation, who does it pay for that lost value?
CF: Part of the desire behind this is to prevent the destruction from happening in the first place. But we’re living in a world in which we already have those kinds of swaps going on. So, what we’re trying to do is put an adequate value on that. We are also trying to create the impression that the contributions to things like biodiversity are worth even more. In many cases, of course, it’s the government that owns these assets, so we have to inform them what they are worth.
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For example, we were approached by the UK Environment Agency to help them value their salt marshes, given that they have diminished by 90% in the last century or so. If we can put a price tag on these things, we can help governments make the argument that, firstly, you shouldn’t destroy these things in the first place, and secondly, if you do harm these assets, there’s going to be a steep price to pay.
LUX: How hard is it to find a valuation when there are so many different factors? For example, with a salt marsh, you have to incorporate the carbon storage or the flood protection, and then the ecosystem’s biodiversity.
CF: It’s difficult to put a total valuation on most of these natural assets because it has proven to be difficult to value something like the contribution to biodiversity. It’s hard to even define what biodiversity is. Biodiversity in a desert is very different to that 1,000 or more kilometres south in rainforests.
LUX: What opportunities are there in terms of constructing a financial pathway for investors?
CF: This is something we’re very keen to create. Ideally, we’d have investors who are interested in investing in natural capital services, such as carbon sequestration, because there’s a fairly well-established market for it. These investors would like to purchase either carbon offsets or have other reasons for wanting to hold carbon credits. They would pay for certificates that would deliver the carbon credits, and then the proceeds would function like a sovereign wealth fund.
Read more: Professor Nathalie Seddon On Biodiversity And Climate Resilience
Hopefully, the main use of that money would be, of course, to establish conservation restoration programmes. This is a long pathway between the financial markets all the way to the people on the ground doing conservation restoration. But unless we create that pathway, I think we’re missing out on a huge opportunity.
LUX: Which opportunities should investors be looking towards, in terms of creating the new financial system to support this?
CF: There are two things that should create excitement. They’d be investing on the idea that these are natural resources will continue to deliver these different environmental services, like carbon sequestration. We’re betting on the recovery of those things. Also, they’re betting on the plus in which carbon will help us understand what the biodiversity benefits are, that can also then be priced. If we get good at establishing these carbon markets, we kind of wrap in these biodiversity services as a plus.
LUX: What are the main hurdles to be overcome?
CF: Governments are very reluctant to think about selling their natural assets to the private sector. And so, our first hurdle is to convince them that, no, you’re not selling the assets. We’re trying to get you to sell the services of the natural assets; in fact, governments need to retain ownership of these assets.
We have to establish a conduit that will help governments protect these assets so that they can continue to generate services and support: mainly the beauty and culture of their countries. Governments are naturally reluctant because this is a brand new thing that they’ve never seen before. The markets are sceptical for similar reasons, and because there are some less-savoury actors out there who’ve already been trying and failing with certain initiatives.
Also, there is, especially in the case of wild animals, scientific uncertainty. So many of these species are facing near extinction across the board. We don’t have time. We need people to say, okay, the science is good enough. We’re willing to believe in it and bet on it.
LUX: Are these outcomes possible?
CF: I’m optimistic. The reaction we get when we talk to people has been overwhelmingly positive. When you get the capital markets involved, you can unleash a tremendous amount of financing that can do a lot of good, hopefully for conservation and restoration.
It is hard to imagine being able to cover that biodiversity financing gap without the participation of the financial markets. So, one of the things that drives my optimism is the fact that necessity is the mother of invention. For addressing climate change, this is one of our best chances. The trick is to put everybody together and get them to work together toward this common goal.
LUX: Will there be developments in attaching more specific prices, in terms of the science around biodiversity and nature-based capital?
CF: Absolutely. I think there’s a lot of excitement in that research. In particular, for example, one of the leading seagrass researchers is very excited about our work and is writing a paper for us. Seagrass is again one of these unsung heroes of blue carbon that sequesters a tremendous amount of carbon. We still don’t know what the full extent of seagrass coverage is anywhere, because nobody’s really had the money or the gumption to go look for it. So just finding out where the seagrass is, how much it covered it can sequester and where it can be restored: those kinds of issues are the type of research that we see coming out of this in the short term.
LUX: Are there accessible ways of investing in natural capital in the way that you’ve outlined?
CF: What we’ve got in mind is a bit different from, say, the sustainability linked bonds or green bonds that we see out there. There again, I think these are they’re all great and part of the solution here. But really, when you’re investing in something like a sustainability linked or a green bond, you’re basically a bond investor. You’re hoping that the money gets put to a certain type of a purpose. And in some cases, you’re going to get some either yield pick up or yield penalty depending on the performance. But really, you’re not making a direct investment, so to speak, or a direct bet on the actual natural capital itself. You’re really not investing in environmental services. That’s to me, in my mind, that’s a really big difference here, that what we’re what we have in mind and what we’re trying to create is really an asset backed market. And the asset that is being used to back the market is the natural capital services.
Read more: Dimitri Zenghelis on Investing in the Green Transition
LUX: In an optimistic scenario, how do you see this looking in 10 years’ time with the landscape?
CF: This will be just another asset class that people have available to them to invest in and it will have certain properties. Hopefully it will be sufficiently uncorrelated with other types of market returns to make it attractive as a diversification tool, if not for its own sake, and what it represents in terms of investment in the environment. So ideally, that’s what we’d see people would say. Well, I’ve got some of my portfolio in stocks and bonds, real estate alternatives. And one of the alternatives is going to be these natural capital assets.
Connel Fullenkamp is Professor of the Practice and Director of Undergraduate Studies in the Department of Economics at Duke University
Find out more: duke.edu

Attribution science explores the link between climate and extreme weather
Flooding in South Africa, wildfires in California, heatwaves in India: each new extreme weather event seems the inevitable conclusion of ecological breakdown. But how exactly are climate and weather linked? Leading attribution scientist Dr Friederike Otto explains to LUX why we need to nuance our understanding of climate change
Dr Otto is co-lead of World Weather Attribution, an international organisation analysing the possible influence of climate change on extreme weather events. Named one of TIME’s 100 Most Influential People in 2021, Otto has identified an information gap in the public’s understanding of climate, which, she argues, is hindering the creation of reliable and resilient systems in the face of extreme weather. She tells LUX why everything depends on the decisions we make in the next decade
LUX: How sophisticated is the public’s understanding of what effect climate change is having on weather?
Friederike Otto: There is still quite a big lack of understanding about how climate change affects weather. There are lots of people who assume that everything bad that is happening now in the world and in the weather is because of climate change. That is a misconception. There is a huge difference between how climate change affects heatwaves versus how it affects extreme rainfall or droughts, and that is something we need to get much better in communicating.
LUX: So, how are climate and weather linked?
FO: Climate change can affect the weather in two ways. One is the thermodynamic effect: we have more greenhouse gases in the atmosphere, so the atmosphere gets warmer overall. This means that there is a higher likelihood of heatwaves which are hotter, and a lower likelihood of cold waves, which are warmer than what they would have been. Likewise, because a warmer atmosphere can hold more water vapour that needs to get out of the atmosphere as rain, you have an increase in heavy rainfall.
If that was the only effect, we wouldn’t need to do attribution studies. The second effect is weather, because we have changed the atmosphere’s composition and temperature differences. This second effect can go in the same direction as the warming effect – but the effects can also counteract each other. If you don’t get any weather systems that bring rain, it won’t rain. So here we need attribution studies.

Otto explains the need for reliable and resilient systems in place to respond to extreme weather
LUX: What do you say to those who think ‘what’s the big deal?’ about the atmosphere getting one degree warmer?
FO: One degree in a heatwave is thousands of people dead or alive. People have pointed out that one degree is lower than the global mean temperature change and that is true. But the year-to-year variation in weather and in temperatures is quite small. If you had one degree added to a heatwave in Antarctica, it would indeed be much less of a big deal, because there is a huge variability in temperatures.
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The heatwave in India is, in today’s climate, a one in 100-year event. With this, you can look at the intensity change: how frequent would this event have been in a world without climate change? What is now a one in a hundred year event used to be a one in 3000 year event without climate change. In other words: a one degree change in intensity corresponds to a 30 times increase in the likelihood.
LUX: So the differences, though seemingly marginal to the casual onlooker, can radically change the climate system?
FO: The climate system will be fine, it will just get hotter. But people and ecosystems have adapted over centuries to a certain type of climate. All of our ecosystems and social systems are very much designed for this narrow range of possible weather that we used to get, so, if you push that back even a little bit, it is much harder to deal with.

Climate change has increased dramatically over the last two decades
LUX: What has allowed the field of attributional climate science to thrive in recent years?
FO: Firstly, we are now able to run climate models so that you can actually look at extreme events. Before, you would run a climate model maybe once or twice — and this only gives you one possible realisation of climate and weather. It wouldn’t allow you to look at extreme events.
The second thing is that climate change has increased dramatically over the last couple decades. We see the trends and changes even in weather observations, so we can detect changes without having even touched a climate model. People have really started to develop and design methodologies to use new data and tools to answer these questions.
LUX: How do day-to-day meteorologists react to your discipline, which is still emerging?
FO: Grumblingly, I think – at least at first, because there have been huge divides between meteorologists who have dealt with day-to-day weather forecasts and those working on climate change. Attribution ultimately forces the two together.
Read more: Professor Nathalie Seddon On Biodiversity And Climate Resilience
Attribution has led to a huge recognition now that it is necessary to make meteorology more relevant for the world we live in. Meteorologists have, for a long time, been extremely conservative when it comes to climate science.
LUX: With the rise of quantum computing, do you think there is the possibility that meteorology will also revolutionise?
FO: A lot of new science could be unlocked through that in meteorology. We would have a lot more higher resolution models to look at what is still not very well understood, for example, cloud interaction with aerosols (and so on). It will not mean that we suddenly have an uncertainty-free science. It’s something that people still have a hard time to live with — that there will always be uncertainty when you do scientific studies, and that this is actually nothing special in climate science.

Otto emphasises the need for greater collaboration between scientific disciplines
LUX: Do you think that there is the possibility of more joined-up thinking between climate science, sustainability, science, biodiversity science?
FO: You can’t try and solve one in isolation from the other. It’s still not easy to do that, because most of us are still trained in a very disciplinary way and we speak very different languages, but the upcoming generations of scientists and researchers are better trained in more interdisciplinary research and increasingly funding is being allocated to interdisciplinary research. So it’s happening, but slowly.
LUX: Is there a tendency for governments to use climate change as a scapegoat to avoid accountability?
FO: Definitely. That’s why it’s important to nuance our climate change understanding. With heatwaves, what used to be a 100 year event is now really just ordinary summer in many places. But for many other extremes, the changes are relatively small. For droughts, there are many parts of the world where they are not yet changing because of climate change.
Read more: Melissa Garvey On Saving The Oceans
The drought in Madagascar is a good example: that has led to quite a lot of food insecurity for the population. That was a rare event, and the population was vulnerable, helped only by NGOs. But these NGOs have always come in when there’s a crisis and then gone away again. There has never been a reliable or resilient system to respond to extreme weather. That is a big problem. There is also an element of colonialism, so it’s not something that the global north can completely wash their hands of. But even if we were to immediately stop greenhouse gas emissions, that wouldn’t solve the problem that southern Madagascar has with respect to drought.

Attribution science has led to a huge recognition that it is necessary to make meteorology more relevant for the world we live in
LUX: Personally, do you feel worried about where things are going?
FO: I’m not worried per se; I’m more frustrated. I feel immensely privileged for who I am, that I’m able to live in a world now where I am able to do whatever I want and be whoever I want. Climate change is one result of this societal system that only benefits a few, but it’s not the only one.
LUX: Do you think it’s your role to point out what is happening and let others judge what to do?
FO: It’s my role as a scientist to say ‘this’ is happening because of ‘that’. It’s my role as a human being to say that it is affecting people who are least responsible for the causes. To pretend that climate scientists are not humans: it’s just not useful.
LUX: What will the world and the weather look like in a hundred years?
FO: Everything depends very strongly on the decisions we make in the next decade. Weather changes are very fast with emissions. We still absolutely have the power in our hands to shape the future we want to live in.
Dr Friederike Otto is a Senior Lecturer in Climate Science at the Grantham Institute for Climate Change at Imperial College London, and Co-Lead of World Weather Attribution (WWA)
Find out more: worldweatherattribution.org
EY’s Global Vice Chair on Sustainability, Steve Varley, speaks to LUX’s Leaders and Philanthropists Editor, Samantha Welsh, about EY’s approach to sustainable investing, the future of sustainability and the steps that need to be taken to fight the climate crisis
LUX: What do you consider to be the principal drivers behind the EY approach to sustainable investment?
Steve Varley: Sustainability is right at the top of the agenda at EY. We announced in October last year that EY has become carbon negative, which means we have reached our target to reduce our absolute emissions, and then offset or remove more than the remaining amount of our emissions, every year. It’s a crucial step forward in our sustainability journey and a key milestone as we work towards reaching net zero in 2025.
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Steve Varley
EY people share our commitment to the environment and to driving long-term, sustainable growth. We want to not only transform EY to become more sustainable, but also help EY clients do the same. This means reframing how business approaches sustainability and putting it right at the centre of how value is created and protected.
Creating a sustainable future requires all of us to be at the table. It demands involvement across borders, services, and teams, across all business functions. It requires alliances between governments, enterprises, and industries. As we like to say: It’s everybody’s business.
LUX: How does a sustainable approach foster growth and add value?
SV: EY clients are increasingly seeking ways to drive value from sustainability. Our Value-Led Sustainability approach focuses on helping clients capitalise on the commercial opportunities presented by sustainability and decarbonisation, but it is motivated by much more than just financial gain. It is central to how we will safeguard and generate new sources of value for everyone on the planet – our people, the society we serve, and the world in which we live.
This means leading a wide range of projects, from helping consumer goods companies drive more growth by developing new business models for greener products to collaborating with financial institutions to calculate carbon emissions from the companies they finance, and from this develop new financing solutions to help these companies decarbonise. We want to keep building on this kind of work and continue to develop services that help our clients find value in becoming more sustainable.
LUX: What is the role of the next generation/Gen Z – what are they looking for when it comes to ESG?
SV: The next generation is driven by purpose and expects more from ESG. This is hardly surprising given that both generations Y and Z have lived through a variety of systemic crises, including the 2008 global financial crisis, climate change, and the COVID-19 pandemic. While previous generations may have seen comparable crises, members of these new cohorts are more sceptical of traditional financial services than older generations and they have higher expectations of authentic and ethical behaviour from the organisations for which they work, buy from, and invest.
Gen Z is emerging as the sustainability generation. They want to work for companies that have a positive impact on society and the environment, and they want to see increased transparency and greater corporate accountability for ESG ratings. At EY, a large percentage of our workforce come from this generation, and we are really encouraged by their high standards and expectations. They are certainly holding us accountable, as well as holding clients accountable, and we are all the better for it. We need the next generation’s innovation and solutions if we are to solve the climate crisis and deliver future growth that’s truly sustainable.
LUX: Which leaders are the winning in the time of the climate crisis?
SV: Denmark, in my opinion, is a world leader in wind and solar power generation. Most of its energy is presently derived from renewable sources, with the goal of reaching 100% renewable power by 2030 and becoming carbon neutral by 2050. Similarly, the United States has a sizable venture capital ecosystem that funds renewable energy and electric vehicles, and the United Kingdom has enshrined its 2050 net zero aim in law, placing us second in the world in terms of influence.
While this is extremely encouraging, there is a ‘Green Power Gap’ that has been emerging, with only a small group of developed markets leading the way in terms of climate research, innovation, and public funding, and not enough ‘green money’ flowing to the emerging markets, where the effects of climate change are felt most acutely. EY’s Green Money Report outlines clear recommendations for action to help accelerate a green transition that is truly global and where all countries can take part. I really can’t stress the importance of this enough – the opportunity to avert climate catastrophe must be seized by everyone now, not just by a small handful of countries.
LUX: Can you tell me about the S30 forum?
SV: The S30 is part of the Sustainable Markets Initiative (SMI) led by HRH The Prince of Wales and it comprises Chief Sustainability Officers from some of the world’s most influential companies, all with the joint aim of accelerating business action on sustainability. The forum was launched in 2020 and I proudly serve as co-chair of the group, alongside the CEO of freuds, Arlo Brady.
Members have been drawn from the most influential businesses in the world covering a wide range of sectors, including consumer and industrial products, energy, financial services, life sciences and technology. At its core, the S30 is a space for members to come together, share learnings and best practices, and explore the successes and challenges they are experiencing in their roles. Most importantly, we are focused on outputs and driving collective action that will benefit not only the business community but protect the world at large.
LUX: What can public policymakers learn from business when it comes to sustainability?
SV: Governments cannot address the climate crisis alone; business must play an important role, and public-private partnerships are crucial. Businesses can help the world accomplish its climate change targets by doing three things: mobilising resources to finance the green transition, leveraging clean technology and innovation, and effectively measuring and reporting on sustainability.
In particular, the financial services sector, in collaboration with governments and regulators, can identify legislative and regulatory adjustments to facilitate financial product and service innovation, simplify rules, standardise taxonomies, and track green money flows to guarantee that transition needs are fulfilled globally.
Governments are providing much-needed policy momentum as we approach COP27, but business will play an incredibly important role in the green transition. The private sector can play an even bigger role at COP and companies across different sectors will need to continue to work hard to help achieve the world’s climate goals. In doing so, they will position themselves for green growth in the years to come.
Read more: Coming Together To Save Our Coral
LUX: How optimistic are you about the progress made at COP?
SV: I’m an optimist, but an optimist that seems to worry a lot. Sustainability has gone mainstream, and after COP26 it really does feel like everybody’s business. We are seeing a lot of CEOs now putting the planet at the heart of their business strategy and looking for ways to create value from becoming more sustainable. What is exciting to see is business applying its skills at innovation, embracing disruption and problem-solving to tackle the biggest issues we face, and doing so while creating value for their stakeholders.
The COP26 debates raised the issue of keeping companies accountable to the climate pledges they make, and the current frameworks in place not being subject to the same level of rigour as financial reporting. It was fantastic to see this topic on the agenda, and the establishment of the International Sustainability Standards Board was widely welcomed. We all know it will be a challenging road ahead, but leading organisations are already reaping the benefits of implementing clear and transparent sustainability targets into their corporate strategies.
The COP27 climate summit is fast approaching in November and it’s clear that major changes must happen quickly right across business and society. We’re ready to help lead the charge.
Find out more: ey.com
Is it possible to make money out of our oceans while preserving and even enhancing them? Chris Gorell Barnes thinks so. The Co-founder of Ocean 14 Capital and Blue Marine Foundation speaks to LUX Editor-in-Chief, Darius Sanai about the possibilities in the blue economy
LUX: What is the focus of Blue Marine Foundation going forwards?
Chris Gorell Barnes: The focus is on stopping overfishing – which is undoubtedly one of the worst threats to the ocean. Restoring, regenerating and protecting the oceans and creating large scale Marine Protected areas, all done through innovations and an agile and entrepreneurial approach to conservation.
LUX: How has the foundation succeeded in capturing the public’s imagination where other groups have failed?
CGB: Through actually delivering successful conservation wins and first-of-its-kind innovations for the oceans, and incredible marketing, media and editorial work. (We have a journalist, a filmmaker and a marketer as Co-founders!)
LUX: How important has your background in marketing and content been for Blue Marine Foundation?
CGB: It’s been helpful, coupled with my co-founders’ skills. From the start, we were way ahead with our social media and content approach and have built an incredible media unit to use media to drive significant conservation wins. The film, The End of the Line is in our DNA.
LUX: How do you persuade corporations to modify their environmental practices?
CGB: By enabling and educating them on the key role the ocean plays in mitigating the climate crisis and feeding the world.
LUX: Are there wealthy individuals who donate with one hand while their investments pollute with the other? What should they do?
CGB: We are very careful with KYC and our donors all share our values and mission alignment.
LUX: What is the highest priority for ocean protection as far as the foundation is concerned?
CGB: End overfishing and ensure 30% of the ocean is fully protected, with the remaining 70% sustainably managed.

Arlo Brady, with Ambassadors of Blue Marine Foundation, Princess Eugenie of York and James Blunt
LUX: You have drawn extensively on celebrity ambassadors for the foundation. Who has done the best job for you, and why?
CGB: From Prince Albert II of Monaco to Simon Le Bon to James Blunt, they have all been incredibly supportive with our initiatives all over the world. And of course Stephen Fry, who narrated the incredible interactive tool we built, The Sea We Breathe. We have also been very smart with brand collaborations such as Christopher Ward, Sunseeker, Moke, Kenzo, and Ralph Lauren.
LUX: It’s 2050: what do you think the oceans will look like?
CGB: I hope that they are thriving: protected, restored, functioning and full of life, ensuring we have a healthy planet and bringing employment, healthy sustainable food and joy to all.
LUX: What and where is the biggest environmental tragedy in our oceans right now?
CGB: Illegal Unregulated and Unreported (IUU) fishing is happening all over the world, destroying ecosystems and stealing fish from the most disadvantaged citizens on the planet.
LUX: How would you explain to an intelligent but distracted business leader that the loss of a seemingly trivial marine ecosystem can have a fundamental effect on people on the other side of the world?
CGB: The ocean connects and carries everything. It is the life source of our planet, providing half the oxygen we breathe and absorbing half the carbon we produce. It also plays a key role in feeding three billion people. We need to protect it everywhere.
LUX: Where does the blame lie for overfishing – consumers, business, or governments?
CGB: The blame is with governments and business. Governments need to stop the ridiculous $22 billion worth of subsidies aiding overfishing; and businesses need to create absolute transparency of the supply chain.
LUX: Why did you start Ocean 14 Capital?
CGB: We launched the Ocean 14 fund as it was clear that there was a huge need to build the conduit for capital looking at the blue economy. We believe that it is driving necessary positive impact on the ocean and making significant returns for the fund’s investors. Philanthropy is doing an incredible job but we need to attract institutional capital in order to transform the blue economy and this will only come if we create sophisticated impact investment vehicles like the Ocean 14 fund. If we do not create a sustainable and regenerative blue economy, we have zero chance of solving the crisis in the ocean and therefore protecting humanity – this is the most important investment thesis of our time.
LUX: The term ‘impact investment’ can be meaningless. Why is it not in your case?
Chris asked co-founder George Duffield to write the below response.
Because impact is in our DNA. We have spent more than a decade learning how to save the ocean. We work at a company level to build specific impact pathways, that are scientifically accurate and rigorously measured. Only then do we follow those pathways out to high level SDG 14 level goals. In other words, we work from detailed facts, not high-level assumptions. Impact is science, not goodwill.

Ambassador of Blue Marine Foundation, Poppy Delevigne
LUX: What specific types of companies are you planning to invest in and why will they make a difference?
CGB: The fund’s investment strategy is focussed on ensuring food security and protecting and restoring marine ecosystems. The fund recently closed two transactions: SyAqua is a leading technology and genetics company for shrimp aquaculture, and will help transform the industry to be much more efficient and sustainable. The other company is called AION, who have created a whole new operating model for managing plastics inventory, called Circularity as a Service. This business aims to transform how plastic is managed in big industry – stop plastic entering the ocean and take plastic out of the ocean. We believe that all of the fund’s investments should deliver great returns for our investors and have a positive impact on the ocean.

A man climbing on to a fishing boat from the sea
LUX: Blue finance is still maturing. How can investors be sure that sustainability projects will provide the scale and return they are seeking?
CGB: There is no trade off – we believe it is a win-win. We have the total convergence of drivers in the blue economy – the most valuable companies will be the most sustainable and impactful.
LUX: Why is blue economy investment so underserved currently, and will that change?
CGB: LIke marine conservation, when we started Blue Marine, the blue economy was very misunderstood and overlooked. Governments and businesses have been slow to realise the enormity of the problem and investors have missed the enormous opportunity. But the blue economy is now getting the attention it needs.
LUX: What will the blue economy look like in five years’ time?
CGB: In 5 years’ time, the blue economy will have matured. Ocean14 plans to launch a larger fund which aims to attract the large institutional investors we need to support the transformation of the blue economy. We believe there will be more funds in the space, and there will be more sophisticated securitisation vehicles for blue carbon and nature-based solutions.
LUX: Do you fear blue washing, and what can be done about it?
CGB: We need to be vigilant, but what we have created is the most sophisticated impact measurement and reporting platform in the blue economy. We need to create and standardise this approach so there is clarity and transparency of what a true impactful business looks like in the blue economy. Then blue washing will have nowhere to hide. There will always be bad actors in the global economy who try to conceal various sins with blue/green washing. But Blue Marine and Ocean 14 are very alert to it, and with the right KYC and due diligence it has no place in our work.
Find out more:

Jean-Michel Cousteau and his father, Jacques, onboard their wind ship, Alcyone. © Jean-Michel Cousteau Private Collection
Darius Sanai speaks to Jean-Michel Cousteau, the French ocean explorer, film maker, educationalist, philanthropist and founder of the Ocean Futures Society, about how he is connecting with people globally to make a difference; and about his celebrated father, Jacques Cousteau
LUX: What are the objectives of the Ocean Futures Society?
Jean-Michel Cousteau: I set up the Ocean Futures Society to honour my father after he passed away. His philosophy – now our philosophy – was that if you protect the ocean, you protect yourself. We are a not-for-profit company, but if we have the resources to do it, we will get specialists from all over the world to go and do everything to preserve and protect the ocean.
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LUX: What are the greatest challenges that the oceans face today?
JMC: Acidification, and the impact that it has on every species. CO2 emissions are contributing to rising temperatures and ocean levels, and it is affecting nature’s ability to protect itself. Controlling our acidification depends directly on the consumption of oil and gas, which we are now recognising as a mistake and working to stabilise. We have an opportunity to ensure that we are using and creating other energies to replace those things.

Cousteau dives with a hammerhead shark in the Caribbean Sea. © Richard Murphy, Ocean Futures Society
LUX: How are biodiversity and climate resilience linked?
JMC: When I was diving in the Maldives, I was surprised to see the number of dead corals. Corals are a very important part of the protection of the coastline, because they help to feed and protect thousands of species around the Maldives.
The diversity of our species on land and in the ocean contributes to the stability of the entire system on the planet. Every species, plant and animal, is capital. Every time we lose that capital the system gets weaker, because other species are dependent on that particular species for survival, for food, for protection. It is our responsibility to ensure they don’t disappear. We now need to take advantage of our capacity to learn new technology, which can be used to help every one of us.

Jean-Michel Cousteau with Amazonian children at the Pilpintuwasi Butterfly Farm and Amazon Orphanage in Iquitos. © Nan Marr, Ocean Futures Society
LUX: What innovations are you seeing?
JMC: There are people analysing the difference in temperature between the shallow ocean and the deep ocean, and using that difference to create energy. I used to be worried about the currents these technologies were producing, but not anymore. Water is not compressible, and the propeller only rotates three times per minute, so the fish can go right through it.
LUX: How is your work with luxury resorts driving ocean conservation?
JMC: The Maldives is a treasure to me. The Ritz- Carlton Maldives is working with my Ocean Futures Society, and we want to make sure that this structure and space and knowledge is being preserved. We have to do everything we can to protect the coastlines, and that means stopping whatever goes into the ocean. We often talk about plastics, but that problem has been mostly addressed in the Maldives. What I am most concerned about are the chemicals and heavy metals, which we never talk about. When you take an aspirin for your headache, that chemical goes right into the ocean. What does that do to the environment? If we protect what’s around the Maldives, we will protect the people who are on the Maldives.

Jean-Michel Cousteau with his mother, Simone Melchior Cousteau, in 1945; a family dive; Cousteau’s father, Jacques, helps him strap on a tank. © Carrie Vonderhaar, Ocean Futures Society. Courtesy of the Jean-Michel Cousteau private collection
LUX: How important is a just transition?
JMC: We need to stop consuming nature like we have been doing. We need to convince the president of Brazil to stop destroying all these beautiful forests, which are critical for our environment. We never talk about the thousands of local people who live in those rainforests, and who have no identity or land ownership. Stopping deforestation is not only in the interest of those people in the Amazon, but it’s in the interest of every one of us, because every species out there depends on those rainforests.

A family portrait, including Jean-Michel, second from left; Simone on the family’s research vessel, Calypso. © Carrie Vonderhaar, Ocean Futures Society. Courtesy of the Jean-Michel Cousteau private collection
In order to slowly stop industries like this, people involved in that kind of production are going to have to learn to switch from what they were doing to what they can do next. There are a lot of people willing to do that, and it is fascinating to see all this progress taking place today.
LUX: How do we bridge the gap between research and policy creation?
JMC: There are many things we are learning that we didn’t know 20 years ago, and we need to pass on the message to decision makers and young people. When I started the society, I was doing 10 or 20 lectures a year all round the world, but now that is not enough. I decided that I needed to sit down with the decision makers. It is critical – as long as you don’t criticise. I want to sit down with these people and try to help them ensure that our children have the same privileges that we have had.
LUX: Which policies should we prioritise?
JMC: To manage the ocean properly, we need to sit down with leaders in the fishing industry. Cargo ships consume a lot of oil, which ends up in the ocean, evaporates, and creates the CO2 that drives ocean acidification. There are many solutions to the problems we have created. We need to have more protected marine areas, in order to preserve wild populations and biodiversity. In 2006 we convinced President Bush to protect 1,200 miles of a north-western Hawaiian Island [Papahanaumokuakea Marine National Monument], President Obama then agreed to multiply this by four. It is now the largest marine-protected area on the planet. This is not just about the survival of life, but also for us to discover and do better. There are thousands of species in the ocean that we don’t know about. How can we protect them if we don’t know they are there?

Cousteau became the first person to represent the environment in an opening ceremony of the Olympic Games, 2002. © Carrie Vonderhaar, Ocean Futures Society. Courtesy of the Jean-Michel Cousteau private collection
LUX: Is it the responsibility of individuals, corporations or governments to take the lead in protecting oceans?
JMC: I never point a finger. It is everybody’s responsibility: to ensure the preservation of these places, we need to have movement on a global level.
We need to approach each group differently, however. Young people are amazing. They are the ones, today, saying that we need to be careful. We want to educate young people by showing them that it is in their best interest to preserve every species on land and in the ocean.
Business people are there to make money, but if we eliminate species, there will be no money coming in. We warn them about the importance of making sure that capital is not destroyed, to think about their children and grandchildren. We have to build the bridge between what we are doing now and our responsibility for the future. Likewise, if you want politicians to build a bridge for future generations, then you have to tell them what they can do with their responsibility – whether it is in their own country, or in partnership with other countries, to make a difference. I’ve done it with the presidents of the United States, Mexico, Brazil and France. “e public will often want to keep them and that’s what it is all about.

Working with the Ritz-Carlton on his Ocean Futures Society. © Nan Marr, Ocean Futures Society
LUX: How do you educate people without being didactic?
JMC: For me, it’s about just sitting down with someone, whether it is a truck driver or a pilot, having a conversation, and helping them make better decisions. Reach for the heart instead. Because we didn’t know the damage we were doing then, but we have learnt along the way, and we need to do better than what we have done up to now.
Education is number one, but it can be fun and entertaining. Film is great because our primary sense is vision, and it enables you to connect with thousands of people in an instant. I produce films to get people to sit down for 20 minutes and hear stories and understand how everything is connected; then, if they want to, they can show the film in schools or online. (See bottom of the page for a selection of some of the groundbreaking and definitive films Cousteau has produced, directed and been involved with over the past five decades.)

Cousteau on Laysan Island, where debris litters the shoreline. © Carrie Vonderhaar, Ocean Futures Society. Courtesy of the Jean-Michel Cousteau private collection
LUX: How has your relationship with film evolved since you began?
JMC: The beauty of what’s happening today is that we have nearly 8 billion people on Earth, who are all connected with each other if they want to be. We have a communication system now that didn’t exist when I was a child, so we have no excuse to get away. We need to show, show, show.
LUX: Are you optimistic about the future of ocean conservation?
JMC: I’m totally convinced we can do it. The human species has the capability to do it. Let’s not forget that we are the only species that has the privilege to decide not to disappear. That’s our choice. I will do everything I can for the rest of my life to make sure that the next generation’s children have the same privileges that I had when I was their age.
Read More: Bridgewater Capital Founder Ray Dalio on Ocean Philanthropy
I am the world’s most enduring scuba diver – I am celebrating 75 years [this year]. But I want to celebrate 100 years, so I have to continue diving for another 25 years.
Jean-Michel Cousteau’s filmography highlights
The Undersea World of Jacques Cousteau (1968) Jean-Michel Cousteau was associate producer on this seminal television documentary series of which his father was the host
Cousteau: Alaska – Outrage at Valdez (1989) Frank Zappa was commissioned by Jacques Cousteau to write the music for this documentary on the environmental disaster by a leaking oil tanker, directed by Jean-Michel
Stories of the Sea (1996) Jean-Michel Cousteau starred in this docu-series on humans’ involvement, past and present, in the sea
Exploring the Reef with Jean-Michel Cousteau (2003) This animated short documentary film starred Jean-Michel Cousteau and featured the main characters from Finding Nemo
Coral Reef Adventure (2003) Cousteau contributed to this Greg MacGillivray-directed documentary on endangered coral reefs
Deadly Sounds in the Silent World (2003) Alongside Pierce Brosnan, Cousteau starred in this underwater documentary
Jean-Michel Cousteau: Ocean Adventures (2006—2009) About 30 years after his father revealed the mysteries of the ocean to the world, Jean-Michel Cousteau and his team of oceanauts continued to explore global waters
Wonders of the Sea 3D (2017) With Arnold Schwarzenegger as the narrator, this docu-film follows Cousteau – who was also co-director – and his children as they learn about the threats the ocean faces
Find out more: oceanfutures.org
This article appears in the Deutsche Bank Supplement of the Summer 2022 issue of LUX

Traditional net fishing from a boat
80% of the earth’s biomass is concentrated in the oceans. But how do we put a value on the deep sea? As the concept of natural capital — putting a price tag on the services nature provides — enters the mainstream, ocean expert and activist Karen Sack tells LUX Editor-in-Chief, Darius Sanai, why valuing nature needs to encompass more than just the dollar sign
Sack has over three decades’ experience in ocean conservation, law and policy, and currently serves as Chief Executive of Ocean Unite (co-founded with Richard Branson and José María Figueres) and Executive Director of the Ocean Risk and Resilience Action Alliance (ORRAA). Here, she explains why the time has come to incorporate ocean measurements into sustainability metrics, and how nature-based solutions should be at the forefront of any ocean investment strategy
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LUX: The concept of natural capital — of nature having value in and of itself — has historically been ignored. Why is it important?
Karen Sack: I do think it’s important, but we need to be careful not to reduce nature’s value to just a monetary value. The reason we have to put a value on nature is so that we can understand and incorporate it into the economic system that we all exist within. While, for me, this in some ways runs contrary to what we want to do – we want to just value nature in and of itself — we still need to incorporate nature into our valuation system. If we don’t, we will very quickly have to pay the consequences. We already are seeing this in terms of what is happening with the climate crisis.

Fan Corals in Belize Barrier Reef
LUX: Can investment in ocean conservation be furthered by investment in the private sector?
KS: We need to blend together different types of finance to focus on the ocean’s protection. One of the issues that has arisen recently is how we account for the costs of marine protection. We’re focusing a lot on the question of what it costs in terms of potential revenue in terms of fisheries and other lost revenues. Yet we don’t apply that same standard when we think about providing a fishing company with a licence to fish; we don’t price those costs into that fishing licence. The private sector has been very involved in the extractive activities that take place in the ocean, and in some ways have been subsidised quite substantially by the public sector, so that those activities can continue.
The role of philanthropy in the ocean space is oftentimes to kickstart some of these discussions, to act as a springboard for investment from other areas. And oftentimes that’s what we need to paint the picture, so we understand the benefits of investment from the private and public sector.

Sri Lankan fisherman throwing a fishing net near Mirissa
LUX: When people speak of the blue economy, there might be an assumption that it is inherently sustainable. But the term can also encapsulate bottom-trawling and oil extraction.
KS: It has to be further defined. The Stockholm Resilience Centre has coined an interesting term: it talks about the development of the blue economy as a ‘blue acceleration’. If you look at different sectors of the economy that are investing in this space, you can see how lopsided and inequitable some of that development is. For example, small island developing states have protected something like 13% of all marine protected areas, which are in small island developing states. We call them ‘big ocean states’, because they have these amazing ocean real estate areas. That’s huge, yet the investment from other sectors of the economy, for example aquaculture, has been located within those small island development states.
Renewable energy is another example of where there has been a 500-fold increase in investment in offshore renewables over the past 20 years. Not one of those wind shore turbines have been located in a small island developing state. That is just so indicative of the lop-sidedness, because those countries require diesel fuel to be imported and yet are the most vulnerable to climate change.

A Humpback Whale
LUX: Does there need to be consolidation of a single set of rules and definitions for companies, investors and governments to follow?
KS: There needs to be a standardised accounting methodology that’s used, so that when you’re looking to invest in a space, you understand that that standardisation has happened. Otherwise, the opportunity for greenwash or bluewash is very high, and something that we have to guard against. It’s just too easy right now to argue that your investment is sustainable without those standardisations being in place to show that it truly is.
LUX: How does one measure the effect of either one’s donation or investment in sustainable terms?
KS: Right now, it’s very difficult to say there is any kind of comparability between, for example, one scheme that invests in seagrass to capture carbon and promote biodiversity, via another one in coral reefs. It’s what people are most interested in investing into at the moment. We understand the difference between the level of impact from a storm surge that a healthy coral reef can deflect versus a mangrove. But comparing ecosystems with one another is really difficult: it would be the same as comparing the carbon sequestration potential of the Savannah to a cornfield in Montana.

A fisherman holding a shoal of big Common Silver Barb
LUX: What needs to happen in terms of legislation and the way large institutional investors behave?
KS: We need to incorporate ocean measurements into some of the tools the financial world now uses when they measure their sustainability metrics. We don’t want to have some completely separate ocean-based metrics. For initiatives like the Taskforce on Nature-related Financial Disclosures (TFNFD), we need to incorporate the ocean into that. We need to look at some of the taxonomies that are being created for example by the European Union, and ensure that it is not completely different from whatever is created in the US or in other countries around the world, or in China. And then a focus on innovation, and the types of KPIs that need to be developed. So this is all beginning to happen, it’s a very fast moving space, but right now it requires certainly scientific advice and a lot of listening.
LUX: Will blue economy investment always be a kind of blended opportunity, or is it something that is seen as a P&L play?
KS: With the Ocean Risk and Resilience Action Alliance, one of the initiatives that we are working on is the development of what we are calling a Sea Change Impact Financing Facility (SCIFF). When, a couple of years ago, we started doing some work on financing, we asked some partners to look at what was needed to increase investment. We found that we needed a whole new ocean finance ecosystem. Spaces that are particularly important include the coastal ecosystems, the seagrass beds, the coral reefs: places that are helping to both be nurseries for biological diversity, sequestering carbon and providing food security for coastal communities. So if you don’t have that surrounding ecosystem, that is literally money down the drain. That will probably require blended finance, and looking at things such as the development of blue carbon credits. Then we need to look at how to drive the big investments into the space, and ask what type of equity capital we need to drive big investments. I mentioned offshore renewables, an amazing opportunity for investment that is still seen as quite risky.

A mangrove tree in clear tropical waters near Staniel Cay, Exuma, Bahamas
Thinking about greening shipping, it is a huge emitter of CO2 but 80% of our trade in the world travels by ship. So how do we transform our ports and harbours, so they both have the infrastructure for green shipping? The third piece is what we call the ‘risk wrappers’. These are the public sector guarantees that can lower the risk of some of those opportunities for investment and drive public sector capital into the space. But if we’re looking at developing countries, and small island developing states, that’s not where the private sector is going. So how do we drive investment into some of those projects, and reduce transaction costs? Those are some of the issues we need to tackle as we move this new ocean financial ecosystem forwards.
LUX: Should nature-based solutions be the most important focus of investment currently, or one of many?
KS: From my perspective, nature-based solutions should be at the core of an investment strategy when it comes to the ocean. We’ve got 80% of the biomass, 80% of life on earth is held within the ocean. It doesn’t cost a lot, but the returns are incredible. We should be supporting, particularly for small-island developing states, and developing countries, investments into nature again for the reasons of resilience, food security, biodiversity positive outcomes, and also carbon sequestration. The more life we have, the stronger the carbon carrying capacity is. We also know that these are tested, as nature has been adapting for millennia. We need to learn from nature, and this is where we are seeing the results of that investment into nature being so significant.

Local women working in a fishing village
LUX: Do you see abating ocean industries as all part of the same investment parcel? Is it better for an institution to invest $500 million in a scheme that makes ships more hydrodynamic, or to invest in mangrove planting?
KS: The thing that is impacting the ocean the most right now is our CO2 emissions. So, any kind of investment that gets us to net zero as quickly as possible is helping the ocean. That is key. We must then look at the risk multipliers, for example pollution, whether it’s wastewater or nutrient runoff. These are not sexy things to invest in, but a sewage treatment plant can make the difference between a coral reef that survives and one that does not.
Read more: Melissa Garvey On Saving The Oceans
Bottom trawling is a fundamentally destructive fishing practice. Investments into things like bottom-trawling should just not happen. Offshore oil and gas is another one. So: stopping some investments to begin with. Next, investing in getting to net zero as quickly as possible. Third would then be looking at investments, particularly in coastal areas that are biodiversity positive in terms of their net result, so that we can rebuild those ecosystems.
It’s interesting to look at some of the work that’s now being done on technological solutions to address the climate crisis. We know, for example, that in a marine protected area that’s fully protected, the increase in biomass over 10 years can be 400% or even higher than that. I can’t think of a bank where I would put an investment in and get a 400% return on that investment, but nature gives us that. So, looking at those kinds of investments is really impossible. And that goes back to the question of valuing nature and understanding that that value isn’t just in the dollar value.
Karen Sack is Chief Executive of Ocean Unite and Executive Director of Ocean Risk and Resilience Action Alliance (ORRAA)
Find out more:

Founder of Fondation Thalie, Nathalie Guiot
The Brussels-based French founder of Fondation Thalie is from one of France’s biggest retail families. Nathalie Guiot speaks to LUX about the need for an all-round vision in facilitating arts and culture to support sustainability and biodiversity – and why you shouldn’t call her a philanthropist. Interview by Anne-Pierre d’Albis-Ganem
LUX: What prompted you to start your foundation?
Nathalie Guiot: The aim was to support contemporary art linked to societal issues with three objectives. To give more visibility to female artists, as I don’t think they are represented enough; to promote dialogues between visual and savoir-faire craft, such as ceramics and textiles – I come from a family of entrepreneurs in retail and textiles; and to be involved in the ecological transition, to invite artists and scientists to create new narratives to call for action. It’s a multi-disciplinary foundation connected to new narratives, contemporary writing, new forms of creative writing, as well as visual arts and ecological transition, and how we can address this urgent topic.

Artworks by Kiki Smith at her solo show at Fondation Thalie
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LUX: Do you think of yourself as a philanthropist?
NG: I come from a family where we don’t really use that word. I don’t know why – it’s more like we are taking action, but we are not considering it as philanthropy, even if it is actually philanthropy. It’s a way of interacting with contemporary art creation now and how can we help these artists make their projects.
LUX: How can artists address the environmental issues?
NG: I think they have a vision that we don’t have. They have a vision to
project what the future will be. I think about Tomás Saraceno… it’s not only visual art, it is also in cinema, like the amazing film maker Cyril Dion. He just came out with a new movie called Animal talking about the end of biodiversity.

Nathalie Guiot speaking to a group at the Kiki Smith exhbition at Fondation Thalie
LUX: You are involved with artists and biodiversity.
NG: Right now, it’s more about conversations online, and from these conversations we will publish a book of 12. It’s about supporting people who are doing things. We are partners of the festival Action for Biodiversity in Arles at the end of August. I am also involved in the family business, which is Decathlon (the French sports retailer), as a board member of the Transition Committee. We’re working with the École des Arts Décoratifs in Paris, on a three-year research programme for the next generation of designers. It focuses on how to create products without destroying natural resources. Artists and designers will work with mycelium, for example. It will be inaugurated in September.

Artwork by Kiki Smith
LUX: Is it a duty or a privilege for those with means to support the arts, given the pressures on public sector funding?
NG: I think it is a privilege to commission artworks, and to enable the creation of a community of patrons and collectors sharing the same passion! More than ever, we need creativity and poetry regarding our dramatic political context of the war in Ukraine. I am grateful to enable the support of artists in this context of a private foundation and to build this art collection over time.

Fondation Thalie
LUX: What changes have you seen around the ecosystem of supporters of the arts/philanthropists, foundations, and museums in the past five to 10 years?
NG: They are more present and active – in particular, in Brussels. When I arrived 18 years ago, there were no galleries, artist-run spaces or contemporary centres. Nowadays, even my baker has an artist-run space!
Read more: Marina Abramović: The Artist As Survivalist
I am kidding, but Kanal Centre Pompidou (museum) has opened in an old car factory downtown, Wiels (contemporary art centre) has a cutting-edge programme of exhibitions, and numerous other galleries and private foundations are there now. Brussels is becoming the place to be!
Find out more: fondationthalie.org
This article appears in the Summer 2022 issue of LUX
Ronna Chao is Chairman of Novetex Textiles Limited, CEO of Novel Investment Partners Limited, Director of Novelpark Investments Limited, and has taken on various advisory and leading roles in foundations. Here she speaks to Samantha Welsh about leadership, particularly at Novetex
1. How much is good leadership about effective communication?
Often as CEO, you find colleagues look up to you as the leader of the pack. Leadership is as much about offering a show of strength as it is about allowing the members of your team to feel that they are truly a part of something. During meetings, I regularly say: “What do YOU think?” This is because I want to promote an atmosphere in which everyone, regardless of rank, feels safe and free to speak and voice their opinions and recommendations. There is so much we can learn from each other and I really believe that mentoring is not one-way. Communication is a skill that requires constant practice and honing.
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2. What is it about this collaborative style of leadership that you are passionate to share with next gen through Bai Xian Asia Institute?
Bai Xian Asia Institute is the brainchild of my dad, who had the opportunity to study overseas and believed in the importance of fostering friendship and understanding in young people across different cultures. We focus on supporting Asian students to study abroad within the region because we believe that one needs to understand and appreciate one’s own home region and culture before becoming good ambassadors elsewhere. We provide our scholarship recipients a secure space where they can exchange views, and this environment enables them to grow as individuals and as part of a community. As they become leaders in the various fields of their choosing, our hope at Bai Xian is that they extend their circles of influence and propagate their perspectives and experiences with the wider community. Having studied abroad for extensive periods of time myself, I too see the necessity and the advantages that come with intercultural and interdisciplinary education. The world is getting smaller and smaller, and the need for collaboration across borders, across industries, is so apparent.
3. At a personal level, how do you manage challenges in, or to, your leadership?
Things always evolve, and one way to maintain an open mind and curious mindset is to accept and embrace the fluidity of circumstances and situations. One thing I strive to keep in mind in my leadership is that I do not and cannot know everything. My liberal arts education at Brown allowed me to explore interests in different subjects and topics as an undergraduate. These experiences trained me to keep an open mind and have broader perspectives. My three children are growing into adults themselves, and I am constantly in awe of their wisdom and ability to absorb everything around them. At their age, it’s natural that they begin questioning me – but they know that questions, criticism are always welcome to me and the communication lines remain open. These days, the roles are reversed in many instances as there is so much that they teach me and I look forward to considering their experiences and perspectives, especially as they come into their own and forge their own paths.
4. What compelled you to return from US back to Hong Kong to lead Novetex, a pioneer in the global textile industry?
Returning to Hong Kong and working with Novetex was a wonderful opportunity and an enormous honour for me that our family trusted me to let me try and helm the company. Ron’s heavy investment in research and development (R&D) proved fundamental to modernising our business practices. We initially created The Billie System, an innovative upcycling process that reduces environmental impact, to address the textile waste that our company was producing on an internal level. Over the past decade, we’ve identified new ways to minimise our environmental impact, even down to our supply chain. We arrived at the idea of The Billie together with Hong Kong Research Institute for Textiles and Apparel (HKRITA). Because of how we began this venture, the focus has been on preventing materials from entering landfills and recapturing the value of these fibres.
5. Novetex is also a first mover in textile R&D and you are invested in a sustainable future. Where have you found innovation to be most impactful under your leadership?
Novetex has been in business for five decades. We began this journey toward sustainability almost fifteen years ago when the topic was not popular as it is now. At Novetex, we pride ourselves on being our customers’ “Complete Yarn Resource,” which means we strive always to be creative and innovative in offering a wide variety of qualities, colours, custom-designed and specialty yarns.
Read more: Lazard’s Jennifer Anderson on the Evolution of ESG Investing
In a self-reflection process, we audited our environmental impact, and reviewed processes from our operations down to our supply chain. Textile waste was identified as one of our pain points and we started having conversations with stakeholders and other parties to address the issue. Rather than worry about whether the timing was right, we went full steam ahead – and incorporating sustainability into our mission and vision is paying off, slowly but surely.
6. What was the take-away in your speech to other leaders at Hong Kong’s Business of Design Week?
Prior to joining Novetex in 2010, I had little to no hands-on experience in factory operations, textile R&D, sales and marketing, and brand management. Having to assume a leadership role with such “limitations” was a challenge. Nobody knows everything, and humility, curiosity, open-mindedness, and the attitude for life-long learning are key drivers that can help us as we journey in uncharted waters. Innovation and change require not only vision and courage but also patience and persistence. It is a marathon, not a sprint; setting goals, constant reviewing, keeping the balance between reaching for stars and keeping your feet on the ground enable us to cover the distance bit by bit.
Find out more: www.novetex.com

Kishwar Chowdhury’s Bengali heritage is a crucial part of her approach to cuisine
Australia based Bengali chef Kishwar Chowdhury was a finalist in the 2021 series of Masterchef Australia. Here she speaks to LUX Contributing Editor, Samantha Welsh about the ways her heritage influences her cooking
LUX: Dhaka, London, Heidelberg, Las Vegas, how has living in all these very different locations shaped your outlook?
Kishwar Chowdhury: Having lived on a few different continents and constantly traveling through my work has definitely shaped who I am. When I finish my kitchen projects in a city, I’m often roaming the markets, finding where the locals eat and befriending anyone who’s love language is food! I find that you can get to know people and learn about cultures very intimately, in a very short space of time by immersing yourself in their food. I carry these encounters with me and it definitely shapes my creative process.
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LUX: You had several career options but you seem drawn to something beyond personal ambition. How did you find this back home?
KC: Before moving into the world of food I was happily immersed in the printing, packaging and design industry. But food allowed me to express the deeper inquisitions and thoughts I had about the world. I feel very fortunate that I have an audience that is interested in that voice, whether it’s about ethnicity and ownership or ecology and waste. I feel I can wholly express myself through this medium and in doing so, found a collective global audience that resonated with me. I can see the impact that this has on the next generation, including my children and that to me is reason enough to be here.

Chowdhury takes pride in using techniques from many different cultures in her cuisine
LUX: Congratulations on having the drive and talent to make it to the final of Australian Masterchef! What made you do it and what have you learned along the way?
KC: The short answer to that is my son, Mika, made me do it. During the lockdown, we were living on a farm outside of my hometown of Melbourne. Like many others, it was a time that made me reflect on what I really wanted to do with myself and what it was I would be leaving behind. It became integral to me to pass down to my children all the things my parents had spent a lifetime teaching me. I spent a lot of that time cooking, writing and drawing. My son was the one who urged me to apply for Masterchef after seeing an ad on TV and the rest is history.

Kishwar Chowdhury came third place in the 2021 series of Masterchef Australia
My biggest takeaway from the Masterchef experience was finding who I am as an Australian-Bengali. I think many of us around the world who belong to minority cultural diasporas live with their feet planted in two boats. Masterchef gave me an opportunity to express who I am through my dishes and represent both the Australian and Bengali sides of my identity.
LUX: Your recipes have reached an international platform and you champion your Bengali culture, as distinct from ethnicity or religion; is that important to you?
KC: Being born and bought up in Australia to Bengali migrants from both India and Bangladesh meant that I grew up identifying with Bengali food and culture beyond national borders. My food reflects the history and cross cultural influences that landed in the Bay of Bengal. Being a major trade port for the British East India Company, Mughals who bought their Persian cuisine and sharing porous borders with South East Asia, the layered food tapestry in this region is incredibly diverse, delicious and largely undiscovered. It’s impossible to write about Bengali cuisine and confine it to a certain ethnic group or religion.

Kishwar Chowdhury has worked closely with the UN World Food Programme and ASCR to combat issues of hunger and food distribution
LUX: You could be said to subvert tropes about women’s work and women’s place in South East Asian society. How has this been received?
KC: I always say cooking has been a privilege for me. I get to approach it from a creative space and head kitchens, which is still, across the world, an anomaly. I do find frustrations in breaking stereotypes when people think cooking is a natural skillset for women or something that should be imparted on girls. I grew up in a household where both my mother and father cooked and believe that cooking is a basic life skill that every person should acquire. The burden of cooking still predominantly rests on South Asian women and women across all cultures in general. It is twice as difficult in that space to break that mould and to be seen as a chef rather than a cook.
LUX: How do you deal with preconceptions about how and where it is appropriate to serve South East Asian food?
KC: There has definitely been a hierarchy of cuisines that have been considered worthy of fine dining spaces. I do think that mould is being broken and we see a rise of restaurants showcasing heritage cuisines taking out Michelin stars and getting global accolades.

Durjoy Rahman with Kishwar Chowdhury
I find that the hardest preconceptions to break are within one’s own cultural confines. Often, I recreate dishes that are historically peasant dishes or “Andarkhanna” food that is served at home. People who have never come across these dishes are receptive to the incredible techniques and subtle flavours that exist in heritage Bengali cuisine. But often the beauty and rarity of these dishes are overlooked when they’re cooked at home.
LUX: How did you come up with the controversial concept to repurpose leftovers to haute cuisine?
KC: Some of the greatest restaurants in the world, notably the famous René Redzepi’s Noma, have been exploring this concept for years and shed a global light on the importance of sustainability in this industry. This, together with the cultural significance of eating nose to tail, repurposing food scraps and using every part of an ingredient, whether it be a fruit, vegetable or a whole animal, led me to carry that ethos into my kitchens.
LUX: Tell us about your activism, particularly the UN World Food Programme and Feast for Freedom.
KC: I’ve never considered myself an activist, but feel a deep sense of responsibility to do something about the disparity in food distribution. Whilst one side of my work is about creating magical experiences, there is also a very real side of the food industry that entails waste, hunger and lack of access to basic nutrition for millions. Through working with the UN WFP and ASRC and having the platform and the ability to shed light on these matters is how I push for change.

Preservation and legacy are at the core of Kishwar Chowdhury’s cuisine
LUX: How can you capture a cultural legacy and preserve it for the next generation?
KC: It starts with preservation through practice and the written word. In my case, recipes, particularly from this part of the world, are difficult to preserve, as they are not scientific, like baking. They require a tactile understanding of spices and ingredients, seasonality and also locality. I’m currently writing my book on recipes from the Bay of Bengal and trying to pass on more than just recipes, but a way of life. As for the next generation, I think immersing my children, as I was, in art, cultural experiences, rituals and festivals, creates a muscle memory so that they too will want to recreate all this as they get older.
Read more: Durjoy Bangladesh Foundation: Bridging Global South And North
LUX: What would you tell a young chef embarking on their career?
KC: I would say find your voice in food. What is it you want to share with the world through your food, find the people and kitchens that will help you attain the skill set you need and always follow your stomach!
Find out more: @kishwar_chowdhury
This interview was conducted in association with the Durjoy Bangladesh Foundation
Jennifer Anderson, Co-Head of Sustainable Investment & ESG at Lazard Asset Management, speaks to LUX Contributing Editor, Samantha Welsh, about the history of her career, the changes in the ESG investment landscape over that time, and offers an insight into why she thinks the industry is at an important inflection point
LUX: What inspired you to pursue a career in sustainable investing?
Jennifer Anderson: My grandmother was a visionary, in my eyes. She was an early campaigner with Greenpeace in the 70s and 80s and often spoke about her work. I remember her talking about her involvement with the Chernobyl Children’s Project, activities to protect the ozone layer and cleaning up local beaches. That certainly sparked my passion for environmental issues. As I continued my education, I sought study options that helped me explore the intersection between business and the environment. At university, I studied environmental economics and development economics. The lightbulb moment was during my work experience with an asset manager, where I first learnt about socially responsible investing (SRI). I remember thinking “Wow, you can have a career in investment focused on understanding how social and environmental issues relate to that”.
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My career continued in asset management in the then ‘niche’ area of SRI, with focus on an ecology fund that was the first authorised green unit trust launched in the UK. I then joined an ESG Equity Research team on the sell side, authoring research on BP’s Macondo disaster. I built on this experience at an asset owner, where I spearheaded ESG and climate integration for pension funds. Since 2019 I have focused on the expansion of sustainable investment and ESG integration at Lazard Asset Management.

Jennifer Anderson, Co-Head of Sustainable Investment & ESG at Lazard Asset Management
LUX: There has been a bit of an ESG backlash recently. Is this the beginning of the end for ESG?
JA: Far from it. In some ways the public’s growing scepticism was to be expected, and so one could argue the industry needed to go through this, have healthy debate, and adjust approaches to arrive at a better place. The frequency and severity of extreme weather events is increasing, and income inequality continues to widen. The momentum to correct these imbalances is building, but to many it remains slow. So, it is easy to understand the growing ire. There is also a great deal of noise that investors must cut through in this growing space. News headlines about greenwashing create doubt, the current “one size fits all” corporate scoring approaches create confusion. Recently, the S&P 500 ESG Index dropped Tesla, while keeping Exxon. How are investors meant to make sense of all of this?
A dichotomy has also emerged following the war in Ukraine. The situation makes commitments to reduce the use of fossil fuel, challenging in the near term. Longer term, it could accelerate renewables adoption to help achieve energy independence, but it shows the road ahead could be rocky. Spikes in commodity prices tend to disproportionately affect those on lower incomes as food and fuel costs make up a larger proportion of their overall expenditure.
So, who ultimately pays for the energy transition and how will the effects be managed? These are some of the questions that the concept of a just transition seeks to address. How does the transition out of high-carbon activities into greener ones happen in a way that workers, communities, and countries are protected while also maximising the benefits of climate action? The focus on real-world outcomes is certainly growing. ESG strategies have migrated from approaches largely focused on negative screening and exclusions to those centred on ESG integration. The next stage for the relevant industry participants will be evidencing outcomes and impact, which has traditionally been easier to do in private markets. The industry needs to demonstrate value to break through the scepticism.
LUX: How important is the role of governments and international frameworks such as the United Nations COP meetings in channelling capital to more sustainable activities?
JA: A global challenge requires a globally coordinated response. It is easy to view climate summits in isolation, but having closely followed their progress over several years, I would say the fundamental shifts are clear. I attended COP26—the climate change conference in Glasgow—in November last year. It was the most widely publicised climate conference ever. The scaled-up presence from the private sector was also noticeable. The Glasgow Financial Alliance for Net Zero—comprising 450 financial institutions—have pledged an eye-catching $130 trillion in capital to fight climate change. Investors, companies, and countries are now making net-zero targets the norm. So, if we look back to where we were at COP21 in 2015—where 195 countries adopted the first-ever universal, legally binding global climate deal—it is fair to say a lot of progress has been made since, but there is still a long way to go.
LUX: Is there sufficient data to quantify and price environmental and social issues?
JA: Third party tools and data help with benchmarking or as a starting point, but they can be unreliable in isolation, backward looking, or incomplete. Add to that the fact that ESG and sustainability issues are not uniform in scope, scale, or duration across industries and geographies. Ratings agencies combine data from different sources and condense that information into a score. This is a highly subjective process. What sources of information are used and why? How is the information sourced and “cleaned”? How are information gaps bridged? The methodologies and qualitative analysis used vary significantly between ratings agencies, so the scores produced tend to have a low correlation. As an investor you look at this and wonder which is closer to the truth.
Sure, clarity from standard setters and accounting bodies will help, but this does not replace the expertise that investment professionals offer. They have a deep knowledge of how governments, regulators, companies, and industries operate. At Lazard Asset Management, our investment professionals are responsible for incorporating ESG and sustainability-related risk and opportunity assessments into their relevant analysis and are supported by in-house expertise in ESG and sustainability—including in climate science, the energy transition, stewardship, and net zero—to help them contextualise and size issues when incorporating them into their applicable financial models.
Financial materiality is dynamic. Governance and human and natural capital issues that are material today may not be material in the future. Investors need a forward-looking, active approach.
Read more: Octopus Energy Founder Greg Jackson On The Green Revolution
LUX: What role does engagement play in making sustainable investments?
JA: I believe engagement is everything. Lazard Asset Management recognises that a company’s governance policies and board structure, environmental practices, labour policies etc, can materially affect a company’s long-term financial performance and therefore a security’s valuation. The firm’s fundamental analysts work together to understand issues that follow supply chains or impact certain geographies, and this is what gives our research depth. With this depth of knowledge, the professionals on our fundamental research platform can interact with management in a meaningful way to understand how this relates to corporate strategy and achieving better real-world outcomes.
LUX: What messages do you have for investors starting on their journey on sustainable investment?
JA: Firstly, I would say sustainable investing is no longer seen to be predicated on a trade-off between enhancing returns and having a positive real-world impact. Inadequate governance practices and poor stakeholder management can undermine a company—or even a country’s—long-term prospects, and this can later become negatively priced by capital markets. Secondly, investors need to be very clear on their objectives. Are they ESG-aware and seeking to incorporate financially material ESG issues into their investments and wanting company managements to be challenged on ESG issues that are a cause for concern? Are they sustainability focused—i.e., believe the world is transitioning to a greener, fairer, healthier, and safer place –and wanting to capitalise on this as a structural theme? If so, bottom-up, fundamental strategies can identify the winners and losers from the transition to a more sustainable economy. Beyond this is impact investing, which has a much higher threshold again, and is about evidencing both intentionality and additionally. Every type of investment has different risk-reward profiles. It’s about identifying which ones align with your investment beliefs and objectives.
Find out more: lazardassetmanagement.com/sustainable-investment

Nature provides services worth over $125 trillion per year globally
The planet’s species population sizes have decreased by 70% since the 1970s. Yet while scientists have proven that biodiversity loss is intimately linked with climate change, it continues to be kept in the shadows of the climate agenda
As the Nature-based Solutions Conference kicks off at Oxford University this week, we speak to Professor Nathalie Seddon about why boosting biodiversity is essential to building the resilience of our ecosystems in a warming world – and why planting trees is not the catch-all solution some think it is.
LUX: The mass of living creatures in the world is undergoing a dramatic diminution. What are the effects of this?

Professor Nathalie Seddon
Nathalie Seddon: The statistics are startling. We have lost about 80% of wild fish from the oceans and 82% of wild mammals on land, so our habitats and natural ecosystems are basically empty. 97% of vertebrates on the planet are people and their livestock; only 3% are wild creatures that we share the planet with. 9 million hectares of tropical forest are cut down a year; and we’ve modified over 50% of land use.
Biodiversity is important for multiple reasons – material, cultural and spiritual. Our health is intimately linked to the health of all these ecosystems that we are currently destroying. Our nature systems support us in countless ways, providing clean air, water, food, and genetic resources. Over half of GDP depends on natural ecosystems, which generate over $125 trillion worth of ecosystem services each year – from reducing the impacts of droughts and protecting coastlines from flooding or forests from wildfires. These services are dependent on the species and the diversity of the species within them, and are incredibly important to our resilience in a warming world.
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LUX: Why is there so little awareness around biodiversity loss?
NS: Climate still doesn’t get enough attention or funding, but it is considerably more prominent in discourse than biodiversity is. Our economy has also been developed on the assumption that nature’s resources are infinite. People assume that, with enough money, technology will come to the rescue. I think there is a fundamental reason to explain all of these: the age-old idea that humans are not part of nature but rather separate from it; that we must conquer nature rather than flourish as a part of it. This disconnect between humans and nature is the root cause, and therefore also part of the solution to the trouble we face.

Deforestation contributes to increases in temperatures and changes in rainfall patterns across the world
LUX: Are we at a turning point of the understanding of the importance of biodiversity – not just as a desirable end in itself but as an essential part of combating climate change?
NS: In principle, yes. In the international policy and business community, there’s a lot more talk about biodiversity and climate change as two sides of the same coin. But a lot more work is needed to make sure that there is a robust understanding of what that means in practice and how that translates on the ground. For instance, agriculture or commodity production are the biggest drivers of biodiversity loss and also the second biggest source of greenhouse gas emissions. Protecting and restoring our biodiversity can help reduce emissions, but about 23% of our emissions come from changes in the land use sector in agricultural and forestry and other land use, so improving what happens in those landscapes can also have important impacts on warming. It’s only still quite a small part of the solution.
There has been a step up in terms of the prominence and emphasis on nature as part of the negotiations on nature-based solutions. But there are huge misunderstandings, including a big conflation of commercial forestry with nature-based solutions. You can’t just plant trees and then delay decarbonisation and transition to renewables.

The Glasgow Science Centre played a key role in last year’s COP26 discussions
LUX: What are the most important steps leaders in business and wealthy individuals can take to combating this?
NS: A lot of businesses and governments are making net zero pledges, covering 90% of the global economy. But you look under the bonnet, and most of them are not underpinned by a really robust science based plan or any funding to enact it.
Talking about how nature, biodiversity and climate are connected is good, but we need to ensure that decision makers who are acting on that basis understand what that actually means in practice.That doesn’t mean offsetting carbon emissions by investing in cheap forestry plantations. It means doing everything they possibly can to reduce those emissions and reduce the damage that they’re doing to ecosystems within their supply chains whilst also investing in projects that are biodiversity based and community led and ideally doing that within their supply chains, which is a process that’s called insetting rather than offsetting.
Read more: Cary Fowler on Protecting the Biodiversity of our Planet
Offsetting is when a company will calculate its impact on climate or emissions so it will invest in probably some trees somewhere that probably shouldn’t be there and feel like it is addressing the problem. Insetting is looking within your own supply chain and investing in high quality, valuable projects within that supply chain, so insetting your damage to the biosphere and the climate within your supply chain. In doing so, you are not only meeting your ESG requirements but also increasing the value in resilience of the supply chain itself. It’s about investing in nature in your supply chains to reduce risk, operational risk, supply chain risks as well as reputational risk.
There is a real need to engage fully with the research community to ensure that those pledges can be met in a sustainable, ethical, biodiversity community-based way and so that’s where the work is. Public-private partnerships between researchers and businesses are really important. Companies in general should adopt a generative, circular economy model and then embed proper robust accounting on natural and social capital in their accounting procedures.

Humans have identified just 3 million of over 12 million complex life forms on the planet
LUX: Is it true that we are still discovering exactly how different species, seemingly unrelated, can have a dramatic impact on the health of the planet and the human race?
NS: There’s upwards of about 12 million complex life forms on the planet, and we have only named around 3 million of them. We don’t know what functions all those species play in the ecosystem, we just know that all species matter and that we can’t afford to lose the predicted 1 million species by the end of the century.
That diversity gives ecosystems the resilience they need in a warming world. It’s like having a diverse investment portfolio – the more different sorts of investments you have, the more likely it is to be able to weather the storm, in that case, a financial storm. In a natural world, the more species you have, the more likely it is that that ecosystem can deal with whatever is coming.
LUX: Are there any causes for hope, or is your feeling that we are doing too little too late?
NS: On one hand it’s all very frustrating because we’ve known for a very long time what causes climate change and what drives biodiversity loss, yet very little has been achieved. Put it into perspective: we have lost about 70% of species populations since the 1970s, despite a huge increase in the coverage of protecting it.
But there are lots of countries that are pledging to do the right thing: community and biodiversity based investments and nature-based solutions, at the same time as big commitments to renewables and reducing emissions. Costa Rica is leading on climate policy and the practice of renewables, plus large areas of land are under recovery and protection. [The same goes for] Moldova, Brazil, Chile and Cape Verde, at least on paper, in terms of how they’re incorporating nature into their climate change pledges.
There are also various companies that are taking a high integrity approach to tackling net zero. Netflix is an example of that: they are reducing emissions across all of their operations as fast as they can, as well as investing in projects that are truly verified in terms of their carbon, biodiversity and social benefits. That’s the real point. You can’t invest in nature if you’re not also doing everything you possibly can to reduce emissions.

Nature-based solutions involve the sustainable management and use of natural resources to tackle socio-environmental challenges
LUX: Who are the laggards?
NS: Most of the main fossil fuel companies are talking about decarbonisation but they’re not making enough progress. We need to keep fossil fuels in the ground and we need to invest in nature. It’s not ‘either or’, and some of those big fossil fuel companies are just greenwashing their operations by claiming to invest in so called nature-based solutions which often just turn out to be short rotation commercial forestry plantations. That’s a live issue that needs to be fully addressed.
At the government level, many countries are investing in tree planting, while not ensuring that their existing biodiversity and intact ecosystems are protected properly, and in fact actively opening them up. Decisionmakers seem to think that growing a tree is the same as a tree which is in an intact ecosystem, yet science is really clear that there is no equivalent: you can’t recapture the carbon lost through destroying our intact ecosystem in a timely or sensible way through planting trees. .
Read more: Julie Packard: All In Together
LUX: How would you explain to an intelligent but distracted business leader that the loss of a seemingly trivial habitat in one part of the world can have a fundamental effect on people in the other?
NS: The earth is a big, interconnected system. Deforestation rates in the Amazon are increasing to meet global demand for beef and soya, but because Amazonia is a big water pump, this can cause changes in global patterns of rainfall, therefore compromising food security and causing supply chain issues. For the intelligent but distracted business leader who thinks that it doesn’t really matter if we lose all the monkeys or toucans from a forest, it does, because those species play a critical role in the ecosystems and we need to extract carbon from the atmosphere to keep all of us safe.
Ultimately, we need systemic change in how we run our economies. Our economic system prioritises material wealth and infinite growth on finite resources. Unless that changes, we won’t avert climate change and biodiversity. We need to think about circular and regenerative economies, and we as individuals need to enact big behavioural change as part of that. Otherwise, you’re just rearranging chairs on the Titanic.
Nathalie Seddon is Professor of Biodiversity in the Department of Zoology at the University of Oxford.
Find out more: naturebasedsolutionsoxford.org

Octopus is one of the largest owners and managers of renewable energy assets in Europe
As the International Energy Agency warns that the worst of the energy crisis may be yet to come, governments around the world are stressing the importance of accelerating the move to renewable energy. We speak to Greg Jackson, CEO of Octopus Energy Group, the technology-to-investment energy platform, about the importance of government intervention in energy policy, the role of technology, and how a greener future could be nearer than we think
Greg Jackson founded Octopus Energy in 2015 with a view to using technology to make the green energy revolution faster and cheaper for consumers. Now worth approximately $5bn, the privately held company supplies renewable energy to three million households worldwide. It is also one of the largest owners and managers of renewable energy assets in Europe, with more than £4bn under management. Jackson credits the company’s success to what he calls the “en-tech” model whereby proprietary technology plays a leading role in the company’s value offering. Here, he speaks to Ella Johnson about why there can be no alternative to radically updating the power grid and large-scale investment in renewable energy.
LUX: How will Octopus innovate the energy sector in the long term?
Greg Jackson: Octopus’ long-term goal is to generate roughly as much as its users use, with Kraken, our proprietary technology platform, matching generation and consumption at any time and location to make the most efficient renewable energy company possible.
A decentralised workforce allows us to greatly increase the pace of innovation and learn from many people with many different perspectives. We are a cloud-native company and have had a very successful remote customer operations team for over four years now. This allowed us to ensure we had processes and communication platforms in place when lockdown hit, and it has been absolutely vital as we’ve grown internationally, building successful Octopus Energy hubs in several countries around the globe.
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So far, we deliberately haven’t made a profit. Instead, we’ve focused on scaling the business, investing in new green technologies and making sure there is enough support available to our customers who are struggling. We are lucky to have investors that believe in our long-term goal and are absolutely committed to help us achieve this, so we don’t have to worry about short term profits to achieve our number one purpose, making green energy cheap energy around the world.

Octopus is working to digitalise the power grid through its proprietary Kraken technology
LUX: When did you realise the energy sector was ripe for a tech revolution?
GJ: I had built digital platforms for e-commerce and other sectors before to digitise and increase efficiency, and I quickly realised that applying the same technology to energy would greatly improve the way things are done in the sector.
LUX: What makes Octopus’ operating business model unique?
GJ: Our operating model is unique thanks to Kraken, our technology platform which we built from scratch. Where other suppliers rely on convoluted solutions for different functions, Kraken integrates them all into one giant robot, offering efficiency, better customer service and end-to-end management of the whole supply chain to allow us and our licensees to save costs, take better care of customers and drive the green energy revolution.
But we know we can’t drive change quickly enough if we’re on our own. So we’re licensing Kraken to other large energy companies across the globe who share our vision of a cleaner, better energy future, including E.ON, EDF and Origin Energy.

Octopus has licensed its Kraken technology to support over 20 million customer accounts worldwide
LUX: How must existing infrastructure be adapted to accelerate this shift?
GJ: We need to digitise the power grid so that we can use it more efficiently, cutting bills and making the most of green electrons when they are abundant. The current grid was built to manage a few hundred fossil fuel power plants. We need to make it fit for a decentralised energy world in which millions of electric cars, rooftop solar panels and home batteries will be connected to it, importing and exporting energy from the grid.
LUX: How does Octopus overcome the unreliability of wind and solar sources?
GJ: The key to unlocking a cheap green energy future is to build a digital system that is interconnected and flexible. The sun doesn’t always shine and the wind doesn’t always blow where we are – but they always do somewhere in the world.
Read more: Dimitri Zenghelis on Investing in the Green Transition
Working with other countries and layering different sources of green energy and ways of storing it (like batteries) will allow us to create a system in which we can make the most of solar and wind energy where they are abundant. For example, we invested in Xlinks, the company building the world’s largest subsea power cable. Once built, it will deliver 3.6 GW of green power from Morocco to the UK for an average of 20 hours a day – enough energy to power about 7 million homes. We need more large-scale renewables projects like this.

Renewable energy is the only way to increase our energy security and stop climate change, says Jackson
LUX: One of your tariffs provides carbon neutral gas. What do you say to those who argue carbon offsets are not a real substitute for climate action?
GJ: We have carbon offset our Super Green customers’ gas usage in a few different ways over the years: helping reforest and conserve vast areas of the Amazon, and working with our main offsetting partner, Renewable World, to bring innovative renewable energy technology to fuel-poor communities worldwide.
But while it has very worthwhile applications and can help a lot of people, carbon offsetting is only part of the puzzle in helping fight climate change. It cannot decarbonise the whole energy system and move us away from fossil fuels. For that we need more innovative technology to make energy greener and cheaper for everyone.
LUX: Is natural gas an adequate transition fuel?
GJ: In the short and mid-term, we still need natural gas as a backup energy source for renewables. But in the long term, we will have to wean ourselves off gas completely if we want to increase our energy security and stop climate change – and we can only do that if we go hell for leather for renewables now.

Greg Jackson, Founder and CEO of Octopus Energy Group
LUX: How can policy speed up the mass uptake of renewable energy?
GJ: Historically, the creation, testing and licensing of a vaccine took around 15 years. With Covid, we managed to get the 15-year process of developing a vaccine down to one year. We need to do the same with wind energy. Due to planning approvals and grid connections, it currently takes on average 5-7 years to build and connect a wind farm. This could be done in one year. Do that now and we will literally start seeing bills come down next winter.
Read more: Inside Konstantin Sidorov’s London Technology Club
LUX: What role can renewable energy procurements play in corporations’ broader net zero goals?
GJ: Through our Renewables investment arm, we sign a number of agreements with large energy users to switch to green energy. Those making the choice to go green are taking massive steps forward for decarbonisation agendas across Europe – they are the trailblazers of their industries, and soon the rest will follow their lead.
Greg Jackson is founder and CEO of Octopus Energy Group
Find out more: octopusenergy.group

International gallerist Pearl Lam
Art-world doyenne and owner of Pearl Lam Galleries on the foodie culture of her hometown of Hong Kong, why NFTs are hot and how there’s always more room for Asian artists on the global stage
My favourite museum in the region
There are so many incredible museums: Mori Art Museum in Tokyo, National Museum of Korea in Seoul, as well as Rockbund Art Museum, Power Station of Art and Chi K11 Art Museum in Shanghai
Where I go after a busy day at work
Back home to meditate
The last piece of art I bought
I bought two pieces, both from Mexico – one work is by Eugenia Martínez and the other is by Taka Fernández

Lam says that Hong Kong is fast becoming a global art hub
My favourite dining experience in Hong Kong
I usually have Cantonese cuisine, cooked in a private kitchen in the Wan Chai neighbourhood. It’s known for its upscale twist to Hong Kong classics. My favourite dishes are minced-fish soup and barbecued pork
What I think about NFTs
NFTs are hot! NFTs give artists and musicians the freedom to sell to end collectors or consumers directly – and it is already expanding from cryptocurrency to traditional currency investors. People in California and China seem to be particularly interested in building NFT platforms at the moment. It’s a new digital world that has pushed the art world to adapt
The artists I currently have my eye on

Annie Morris, courtesy of the artist and Tim Taylor Gallery
I love Annie Morris, Idris Khan, Philip Colbert and Gordon Cheung, who are all, coincidentally, UK-based artists. From sculptures to multimedia works and epic landscapes, their art is diverse and I love it
How the Hong Kong art scene has changed over the past 10 years
The art world was previously dominated by Europe and North America, but that has changed with the increase of international art fairs. In Hong Kong, we now have many world-class museums and galleries, which is exciting to see. Hong Kong is becoming a global art hub, especially since the opening of M+ was a success. It’s rare to have an Asian institution with sculpture, installation, photography and paintings that challenge the convention of traditional art

‘Mr Doodle in Love’ exhibition at Shanghai K11
My most memorable experience of the city
Hong Kong is my home, so I have many memories. But one that will always stand out is opening my gallery in the historic Pedder Building, which was built in the Beaux-Arts style in 1923
What frustrates me
I wouldn’t say it’s frustrating exactly, but I think there is always more room for Hong Kong artists on the international stage. For me, personally, it’s always been very important to support local artists by showing their work to new audiences
What I miss about Hong Kong when I’m travelling
I miss my friends and my foodie companions. Food is an important part of Hong Kong culture. When a dining experience combines art, through a discussion with artists or friends, it’s even more fun
Find out more: pearllam.com
This article appears in the Summer 2022 issue of LUX

The Nature Conservancy has grown to become one of the most effective and wide-reaching environmental organisations in the world. All images copyright: Carla Sanatana/ TNC Photo Contest 2019, Ethan Daniels, Randy Olsen, TNC Belize, Claire Ryser/TNC Contest 2019, Julieanne Robinson Stockbridge
Non profit environmental organisation, The Nature Conservancy, has over 400 scientists working and impacts conservation in over 75 countries and territories. With the UN Ocean Conference currently taking place in Lisbon, Melissa Garvey, Global Director, Ocean Protection at The Nature Conservancy speaks to LUX about the effectiveness of philanthropy and investment to protect the oceans
LUX: The Nature Conservancy has an interesting niche, combining philanthropy and investment. How does that work?
Melissa Garvey: The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive. Building on nearly six decades of experience, we’ve protected more than 280 million acres of ocean, 119 million acres of land, and 5,000 river miles. We are able to accomplish so much because we make careful use of our resources, maximising the philanthropic and public funding that goes toward our science-driven program work.
We are also able to leverage philanthropic funding with innovative finance strategies. The Nature Conservancy has an impact investing unit that works with our conservation colleagues and collaborators around the world to source and structure investment products that support TNC’s mission at scale. With partners, we have been able to originate, structure, fund and close investment vehicles representing more than $2.3 billion of committed capital. Philanthropy is instrumental in supporting our teams to develop, execute and manage innovative finance strategies that allowing TNC to help countries access billions of dollars in long-term funding for conservation.
LUX: Financing is a key barrier hindering ocean protection. How are you overcoming this barrier?
MG: The Nature Conservancy’s Blue Bonds Strategy is one solution. We transform debt into conservation action at scale.
At the heart of these projects is a basic deal: A coastal nation commits to protect approximately 30% of its near-shore ocean areas. In support, TNC refinances the nation’s sovereign debt, leading to lower interest rates and longer repayment periods. The government uses the savings to capitalise a conservation trust fund to support new marine protected areas to which the country has committed.
TNC’s role is to assemble the deals, use our science and a stakeholder driven marine spatial planning process to facilitate the design of a system of protected areas and create a trust fund that holds the government accountable to its commitments—ensuring that we finance real conservation, not paper parks.
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An example of this is the $553 million debt refinancing we completed in Belize in November 2021. This project enabled the Government of Belize to reduce its debt burden and generate an estimated US$180M for marine conservation in support of Belize’s commitment to protect 30% of its ocean, strengthen governance frameworks for domestic and high sea fisheries, and establish a regulatory framework for coastal blue carbon projects. This is especially meaningful to the people of Belize as the country’s tourist-based economy continues to suffer from the impacts of COVID-19
Our goals is to project 4 million square kilometres of ocean and unlock $1.6 billion for marine conservation.
LUX: Are blue bonds going to become more significant elements in the market?
MG: The TNC Blue Bonds debt conversion structure is highly scalable and replicable. Transaction sizes and overall market are limited by three criteria:
1)Countries committed to achieving the conservation outcomes. As the threat of climate change and awareness of the role that natural resources and biodiversity play in economic growth rapidly increase, most developing countries will require additional financing for conservation.
2)Availability and affordability of credit enhancement, whether through the US Development Finance Corporation or development banks to do more deals in more markets.
3)Availability of debt to refinance: while debt conversions work well with sovereign debt trading at a discount in the capital markets, they are not exclusively for countries threatened by high debt distress. Many countries have high-coupon bonds. Even if these trade at little to no discount, they can still be refinanced with lower coupons and longer tenors to create significant funding for conservation. Many also have commercial bank loans that may be candidates for refinancing into a lower interest rate and/or longer tenor loans.
LUX: How will sustainable blue economy finance need to develop over the next few years?
MG: Sustainable blue finance is essential to national economies and the 3 billion people rely on healthy oceans for their livelihoods. Financing often holds back countries from implementing ocean conservation that will ensure oceans are sustainable into the future. Philanthropic and public funding is essential but insufficient to close this gap.
Today the challenge of financing the sustainability of our oceans is compounded by the Covid 19 health pandemic and the financial crisis, which has placed unrelenting pressure on public finances and slashed tourism revenues. But there is hope. Innovative debt and market approaches can help bring in new funding at a scale that can address the problem.
LUX: Are you looking for UHNWI individual investors, institutional investors or philanthropists?
MG: Philanthropy is instrumental in supporting our teams to develop, execute and manage strategies, policy and partnerships – including innovative finance strategies — that allow TNC to help countries access billions of dollars in long-term funding for conservation. We simply couldn’t do our work without the generosity of individual and institutional supporters.
LUX: Do governments need to become much more active on ocean protection?
MG: Governments are already active in ocean protection, and there is a lot more to do. We are already three years into the decade during which we have to bend the curve on biodiversity loss. So, this year the global community must finally agree a new and ambitions Global Biodiversity Framework, including a target to globally protect 30% of freshwater, land and the ocean. To deliver against this target, countries must also conclude negotiations in 2022 on a new treaty for the protection and sustainable use of the High Seas with clear powers to establish protected areas in areas beyond national jurisdiction. But we can’t wait for these treaties to be negotiated before we act. The UN Ocean Conference is an opportunity for the ocean community to both demand action and offer solutions.
LUX: Is there is a risk of creating an uneven market with low-regulation governments allowing exploitative practices on a large scale?
MG: There are always a risk like this. But investing in the health of oceans creates long term benefit. Globally, the gross value of marine ecosystem services is estimated at US $49.7 trillion. This suggests that the economic benefits would far outweigh the costs of establishing a 30% global MPA network. We are developing a costing framework to help decision makers in individual countries better understand today’s costs of implementation and management of ocean protection as well as the long term benefits of marine conservation so that governments, NGOs and the private sector can make more informed choices.
LUX: How important will the role of science and innovation be in the Blue Economy? Can you give some examples?
MG: Science and innovation are essential for Blue Economy interventions that change the way that we protect and value oceans. For example, did you know that you can insure the protective value of nature? You can.
It works like this: We know that reefs can decrease the power of waves coming on shore by about 97%. That is really important during the ever more frequent – and increasing more severe – storms. But these storms also take a toll on reefs, which leave coastal areas at greater risk to future damage if the reef isn’t restored. We worked with the insurance industry and put that science into insurance models. Together, we came up with the world’s first insurance policy to insure a portion of the Meso-American reef in Quintana Roo, Mexico that protects areas near Cancun and its $10B tourism industry from hurricanes. If a storm hits, the insurance is triggered to ensure that the reef can be quickly restored. This insurance was tested in the Autumn of 2020 when Hurricane Delta hit. The $800,000 insurance payout funded vital reef repair activities. This is a win for nature, a win for coastal communities and will drive further interest in conservation finance and the need to protect marine ecosystems across the globe.
Read more: Julie Packard: All In Together
LUX: There is no metric to compare the value of different nature-based solutions in ocean conservation, and no consistent measure of the effectiveness. Is this true, and is it an issue?
MG: I don’t agree that we can’t measure nature-based solutions. The reef insurance I mentioned above is one example. Here’s another: Blue Carbon Resilience Credits. We know that the coastal wetlands provides a unique opportunity for climate finance. If we restored even a quarter of these habitats, we would add 10 million hectares of carbon-trapping wetlands to our coastlines. That is an area equivalent in size to Iceland. In addition, protecting existing coastal wetlands would prevent the release of 80 million tons of carbon emissions currently being stored by these habitats.
TNC worked with international experts to develop science, flood modelling, and carbon and resilience methodologies for the Blue Carbon Resilience Credit. These credits support not just carbon mitigation, but also quantifiable, verifiable resilience benefits like flood reduction to adjacent communities. We have identified projects across the US and globally and are bringing our first supply of Blue Carbon Resilience Credits to market.
LUX: You say a comprehensive approach is best for ocean investment. How should this work?
MG: To achieve truly durable ocean protection, we have to focus on scale and representativeness of the areas we conserve, as well as ensuring long term financing for conservation, and equity and sustainable livelihoods for the people who rely on oceans. Our global ocean protection program drives new protection, restoration, and management improvement in support of biodiversity and communities.
We work at multiple scales. We address the long-term need to secure large-scale new protection and sustainable financing for marine conservation while we tackle today’s urgent need to restore critical coastal ecosystems — like coral reefs and coastal wetlands — and improve management of our oceans, while we build capacity for communities to manage their marine resources.
Find out more: nature.org

Dominique Gonzalez-Foerster, Martial Galfione and Mike Gaughan, Metapanorama, 2022. Installation view, Alienarium 5 (Serpentine South, 14 April – 4 September 2022). Photo by Hugo Glendinning
Ahead of the opening of Radio Ballads, the new, social-minded exhibition featuring works by Sonia Boyce, Helen Cammock, Rory Pilgrim and Ilona Sagar, we spoke to the Serpentine’s Bettina Korek about how the gallery is working to build meaningful connections between artists and communities
1. What is your vision for the Serpentine with regards to its focus on environmental art?
My vision for Serpentine’s focus on environmental art is first and foremost about ensuring that ecology is embedded across all strands of our programme, business planning and culture. Serpentine works as a conduit between artists and society, exploring “Art and Ideas for a Changing World”. We strive to be a platform that amplifies environmental art, and arms these ideas with access to top collaborators, advanced technologies and other resources that produce new models of reality.
These ideas manifest through Back to Earth, a multi-year programme where we invite leading artists, architects, poets, filmmakers, scientists, thinkers and designers to devise campaigns, protocols and initiatives prompting responses to environmental crises, with the support of partner organisations and networks.
2. How does Radio Ballads respond to the urgent issues of today?
The exhibition, developed by Serpentine’s Civic team, led by Amal Khalaf, centres the voices of those receiving and giving care in both formal and informal settings, sharing complex and intimate stories of living and working in the care sector today. We feel that it is important to make sustained contributions to communities and for embedded artists to have the time and resources to develop real trust and dialogues with care workers, who, more and more, play such an essential role in society.

Bettina Korek, Brad Pitt and Eli Broad. Image by Michael Underwood, courtesy of Frieze
3. How has the increase in long durational projects in recent years altered how we experience art?
Somehow some walls have come down during the pandemic, and it seems more common that art becomes a permanent part of people’s lives—but it takes a long time to break through this way. Durational projects have the advantage of easing their way into viewer’s lives organically, this is specifically true with the Summer Pavilion designed by Theaster Gates this year, where public engagement is high and passionate.
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We’ve even branched into podcasts and considering questions around physicality and virtual worlds. One episode of our Back to Earth podcast I particularly enjoyed is called Queer Currents, guest hosted by Serpentine Assistant Curator, Kostas Stasinopoulos and asking, What is queer ecology? How do queer theory and artistic practice inform environmental activism and climate justice? Queer Ecology will be amplified this year and will solidify Serpentine’s thought leadership.

Pollinator Pathmaker, Digital rendering of Serpentine Edition Garden 3 (detail), 2022. © Alexandra Daisy Ginsberg
4. Which creative technologies are you most excited about?
There is so much happening with Web 3. Some fundraising structures like DAOs can be very empowering to artists and organisations, financially as well as possibly creatively. Beyond the speculative buying and selling of NFTs, I’m especially keen on the more interactive and community building aspects of the technology, such as proof of participation NFTs that gamify and reward engagement in a way that, again, into the everyday lives of people.
Read more: LUX Art Diary: Exhibitions to see in April
Then there are artists like Dominique Gonzalez-Foerster who pose questions around the invention of new technologies of consciousness—just as she does in her upcoming Serpentine exhibition this spring, Alienarium 5. The exhibition features a new VR piece that, following on from her critically-acclaimed Endodrome presented at the 2019 Venice Biennale, marks the artist’s second VR work produced by VIVE Arts, and developed by Lucid Realities, and a Holorama produced by Vega Foundation. We’re so excited to see visitors’ reactions.

Bettina Korek and Pharrell Williams. Image by Billy Farrell/BFA.com, courtesy of Frieze
5. What role does the metaverse play in the Serpentine’s future?
We are still very much in an experimenting phase with regard to the metaverse. Our recent project with KAWS, Acute and Fortnite demonstrates our approach to thinking about layers and reaching audiences we wouldn’t necessarily have access to through physical activations. We tend to think of our physical presence in Serpentine gardens, the park, and communities in London as our core, and from here, about how we can branch out to reach other “worlds”. Physicality now exists in parallel with the metaverse.

Radio Ballads, Installation view, 31 March – 29 May 2022, Serpentine North Rory Pilgrim, RAFTS, 2022. Photo by George Darrell
6. How does the gallery aim to sustain relevance among diverse audiences?
Serpentine convenes creators, thought leaders and entrepreneurial partners from a plurality of disciplines and fields to make the conversation around art more relevant and inclusive, and in doing so, to expand the diversity and depth of engagement of museum audiences. Serpentine’s goal of building connections between artists and society appeals to a full spectrum of audiences who engage with us at the museum, in their communities and online. Serpentine has always been an artist-led institution and continues to be; we are now equally focused on being audience-centric.
Bettina Korek is CEO of Serpentine Galleries
Find out more: www.serpentinegalleries.org

Beam Suntory has established the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, which supports a curriculum to educate the next generation of distillers
Kim Marotta is head of sustainability at Beam Suntory, the drinks behemoth behind Jim Beam, Courvoisier and Sipsmith with annual revenues of more than $4bn. She speaks to Ella Johnson about what the sector can do to help preserve water and agricultural resources, and why more companies need to be putting their necks on the ESG line

Kim Marotta
LUX: Why has the spirits industry been slower to act on ESG than food?
Kim Marotta: The spirits and food industries share several foundational environmental concerns: the sustainability of agriculture, helping fight climate change, looking after water resources and working towards more sustainable packaging.
While the spirits industry may not have been as visible in communicating its work as the food industry, I do think these have been central concerns for a long time. From agave, to corn, wheat to barley, and of course, water, I’m glad to see both industries on the same page in terms of the importance of environmental sustainability.

Tequila from agave fields can take between 8 and 12 years to harvest
LUX: Where do the challenges lie?
Kim Marotta: Water, transport and packaging. It goes without saying that water is one of the two foundational ingredients in the spirits industry, presenting enormous opportunity for positive environmental impact. We have established water sanctuaries in Loretto, Kentucky, at Maker’s Mark and in Clermont, Kentucky, at Jim Beam. We’ve also set out an extensive program of peatlands water sanctuaries in the Highlands of Scotland, not to mention our pioneering work in the tequila industry where our Casa Sauza brand has the lowest carbon footprint and water usage.
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With transport, just looking at the amount of products spirits companies ship all over the world, there is a fantastic opportunity to influence and partner with logistics groups to ensure everyone is working together for more sustainable methods of transport.
Packaging, one of the most crucial parts of the customer relationship to any premium spirit brand, is also a critical area. Brands all around the world are looking at how to make it more sustainable, whether it’s conducting a lifecycle analysis on every piece of packaging, as we do, to prioritising right weighting to minimise materials usage and waste, to total redesign of bottles, which we did this year with Courvoisier.

Following Beam Suntory’s establishment of Natural Water Sanctuaries in both Japan and the US, their new initiative focuses on peatlands water sanctuaries in the Highlands of Scotland
LUX: What is the biggest obstacle the industry faces right now?
Kim Marotta: Mobilising the industry, governments, NGOs, communities and customers to all come together and drive real change. This is obviously a huge task and needs to be a global effort. While there has been significant progress in recent years, there is still a lot of work to be done.
LUX: Which group is most important?
Kim Marotta: I’m not sure any one of these groups can be singled out as the most important, but what we do often see is that change is accelerated by consumer preferences and activism. That said, corporations and governments play a central role in ensuring the important issues are addressed for the long-term.
Read more: Unilever’s Rebecca Marmot On The Sustainable Everyday
LUX: Beam Suntory saw sales up by 11% in 2021, the same year that it launched its Proof Positive program. Does this imply a correlation between profit and purpose?
Kim Marotta: Proof Positive only launched last year and is a long-term initiative over ten years, so I don’t know that that alone demonstrates a correlation between the two. However, what does show that connection is that the foundation of Proof Positive – what we refer to as ‘Growing for Good’ – has been part of our DNA for generations. That certainly has helped our performance, and, I would argue, has shown itself as a commercial imperative.
LUX: How are you embedding social justice into your sustainability strategy?
Kim Marotta: Our ambitions, by 2030, are to have 45% racially and ethnically diverse employee representation in the US and to achieve an industry-leading sense of belonging among employees. We are also committing to achieve one million volunteer hours to communities and initiatives that promote social justice and to reach 50% women representation in leadership positions.

Maker’s Mark, Loretto, Kentucky
We partner closely with our employee impact groups to ensure that we are guided by our people and values in how we support social justice. We’re committed to financially supporting the important work undertaken by leading social justice organisations.
For example, Courvoisier has partnered with the National Urban League to support Black-owned businesses and entrepreneurs facing hardship as a result of the pandemic and committed $1 million to provide support to Black-owned businesses over the span of five years. Hornitos, another of our brands, has also made significant donations to The League of United Latin American Citizens and We Are All Human to support the Fair Shot program, which supports immigrants seeking US citizenship.
Read more: GreenBiz’s Heather Clancy On Corporate Climate Action
LUX: How can companies move their ESG agendas beyond reporting and compliance towards business enablement?
Kim Marotta: Companies should not be afraid to set out the most ambitious targets that they can, even if the specific road map isn’t totally clear. Whether they’re unsure if the technology is there, or what the commitment to R&D might be over the years, the solution is simple: set aggressive targets, make the investments in technology you need to make to hit those targets, and be accountable and transparent, showing evidence of progress along the way. If companies aren’t setting aggressive targets, they aren’t going to make as much as of an impact as they can.
Kim Marotta is Global Vice President – Environmental Sustainability at Beam Suntory
Find out more: beamsuntory.com

Heather Clancy and Sanda Ojiambo, CEO and Executive Director, United Nations Global Compact © GreenBiz Group/Louis Bryant III
Is there a one size fits all when it comes to corporate climate action? No matter how big a business is, says Heather Clancy, one thing is for certain: inaction is no longer an option. Clancy is Vice President and Editorial Director of GreenBiz, the media company working to accelerate the just transition to a clean economy. She tells LUX why companies need to work harder to embed environmental justice into their corporate sustainability strategy, and explains how climate fintech may just be key to the green transition

Heather Clancy ©GreenBiz Group/Louis Bryant III
LUX: Is there a one size fits all when it comes to corporate climate action?
Heather Clancy: The way a company prioritises is very focused on their individual business. The supply chain of one company could be totally different to that of another. US tech companies, for example, have done a lot on renewable energy, but should be doing more on how they treat and engage with their employees on various issues. Each company must look at what they touch and then make the decisions about which levers to push and pull most directly. The one thing they must do, however, is act. They can’t sit around anymore, no matter how big or small they are.
LUX: How should companies be balancing the ‘E’ and ‘S’ of ESG?
Heather Clancy: Corporations are not spending enough time thinking about how environmental justice is embedded into their corporate sustainability strategies. The pandemic has prompted a lot of soul-searching when it comes to where companies are doing business, but there is still a huge disconnect between the company’s corporate perceptions of what environmental justice means and how they act as a business. There is so much attention being put into making sure workforces reflect the diversity of the community –which is great – but companies need to get a lot more thoughtful about how they engage with the individuals and communities with whom they engage.
For example, one of the biggest blockers to the clean energy transition right now is the supply of materials like lithium, cobalt, and nickel. The necessity of these materials – which are used for wind turbines, electric vehicles, and batteries – has prompted a large increase in mining activities around the world, but there has not been enough attention paid to where that land is. A lot of it sits on indigenous territories, and these communities are not being consulted or involved in the plans, or economically compensated if that’s what is required.
Now that we have this supply chain rethink happening, it would be incumbent upon corporations to look closely at where they’re siting their new manufacturing city facilities if they’re going to move them. This means actually including communities in those plans –helping them understand what the plan is and asking them what makes sense.

Accountability of corporations is crucial for the green transition. Image courtesy of Andreas Gucklhorn
LUX: Are there enough measurable standards for corporations to be measured by?
Heather Clancy: If you ask them, there are too many standards! What is missing is a push for accountability, especially in the United States. The markets are motivated by these earnings reports that we get on a quarterly basis, but there is no equivalent for ESG measures. I do believe that this will be changing, though. Probably the most important prompter for this has been the Taskforce on Climate-Related Financial Disclosures (TCFD), whose recommendations made a tipping point happen as far as how companies talk about what they’re doing and how they are being held accountable for that. But now things are in place, we need to get some agreement and coalescence around certain of these things.
LUX: What role can early-stage climate tech play in decarbonisation?
Heather Clancy: Small, innovative companies have a real opportunity to innovate and become the new suppliers for larger companies – for example by producing alternative materials like mushroom-based packaging to replace plastic or Styrofoam. It is not coincidental that there are so many corporate venture funds now focused on climate technologies, because these corporations are going to benefit from that innovation when the company goes public down the line.
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A great example is the Amazon-Rivian relationship. Rivian was a vaguely unknown electric van maker, which got a hundred-thousand-unit order from Amazon and has now gone on to become public. There is a lot of shakiness in the market right now with some of these suppliers, but that’s fundamental to business. It’s mainly a great innovation opportunity.
LUX: Do you think it’s correct to talk about de-carbonisation and opportunities in climate tech as being ‘opportunities’, or are they still challenges?
Heather Clancy: Look at Allbirds. They had some shakiness with their ESG IPO, but their entire company was created with the idea of using materials in a different way. One of the biggest problems with athletic shoes is the soles, so they worked to create a new type of sole with a new material which has a lower carbon footprint than other sneaker soles. Instead of choosing to make that sole their own proprietary invention, they opened the technology up to other organisations and helped other companies to start using it. As other companies start to use this technology, the costs will come down and it will be cheaper for them to use it as well. That is a company whose entire business model is framed around this.

Heather Clancy and Hana Kajimura, Head of Sustainability, Allbirds © GreenBiz Group/Louis Bryant III
LUX: What else is exciting you in the climate tech sector at the moment?
Heather Clancy: I am particularly interested in nature-based carbon capture and sequestration technologies. There is an organisation called Project Vesta that’s using nature-based approaches in this way. There’s a big debate about whether we should be investing in those things, because it takes money away from these newer areas, but I think we need to remove the carbon that’s there.
LUX: What role can fintech play in the green transition?
Heather Clancy: The digitisation of sustainability is really important, because it’s becoming part of the financial infrastructure of the companies themselves. Software innovations help companies better understand their climate risks, have a truer accounting of the carbon footprint of their supply chain operations, and to understand whether their carbon offset has the value they think it has. These tools also help people make investments in the other climate technologies.
LUX: What is the biggest barrier to scaling climate tech?
Heather Clancy: Politics. Climate is such a partisan issue in many areas of the world. It has become so easy for one side to weaponise the community and say, ‘look at these renewable energy advocates, they’re making your energy costs go up’. That’s been very damaging in terms of the whole concept.
Beyond that, though, is policy. If there’s one thing that we really are lacking from corporations, it is the voice and end policy support. There are so many policies in place that need to be changed, but there is not enough happening at the federal, state or local levels to help put the policies in place that will make this transition happen more quickly.

Heather Clancy explains the battle for companies desiring to create and bring in new greener technologies but not wanted to create waste by dumping the old materials. Image courtesy of Nick Fewings
LUX: Should we prioritise de-carbonising existing infrastructure or starting from scratch with new green technologies?
Heather Clancy: I’ve been thinking a lot about net zero buildings and how difficult it is to go in and retrofit a building to become a better performing building. There are incentives that exist which make it much easier to knock the thing down and to build a new one. That’s just a huge waste: why aren’t we reusing those materials? But the policies and the laws make it harder to do it any other way.
The other problem with giving credit for renewal projects is that it caters to the people that have money already. If you are a small organisation and don’t have the revenue, you can’t actually take advantage of some of these incentives currently because you can’t afford to invest in them. This is true of the way some of the clean energy incentives are written in the United States. That doesn’t make economic sense.
Read more: Product designer Tord Boontje on sustainable materials
LUX: Are corporations, consumers, or legislation responsible for leading the green transition?
Heather Clancy: Extended producer responsibilities is the buzzword here. It’s important that corporations be more responsible, and they have to be using their voices as well.
LUX: What should the wealthy be doing?
Heather Clancy: They should model better behaviour, and they also need to put their money where it counts. What Bill Gates with his Breakthrough Energy coalition is extraordinary, and seems to me to be an important model. Likewise, Mackenzie Scott and Laurene Powell Jobs have put money in some extraordinarily unusual places by investing in historically black colleges and communities that don’t usually get the money. They’re doing it quietly, and they’re putting their money to work.
It’s also time for the wealthy to help small businesses get on the bandwagon in terms of ESG – to help them with energy efficiency, with their waste and manufacturing processes. Buying from these companies will enable them to make the shift to greener practices.
Find out more: greenbiz.com

Anita Choudhrie, Founder of Path to Success and Stellar International Art Foundation
Anita Choudhrie is at the forefront of building opportunities for women in both the worlds of art and sports. Here, the founder of Path to Success and Stellar International Art Foundation speaks to Samantha Welsh about where her passion for philanthropy in these particular fields came from.
LUX: What drew you to advocate for the rights and needs of the disabled?
Anita Choudhrie: My mother had a terminal eye problem, so much so, that by the time she was fifty she was completely blind. However, growing up I always admired how she continued to live her life with such endeavour, confidence and purpose. She was rarely dependent on other people and managed to live each day to the full despite this challenge.
Having witnessed her strength and determination, I wanted to empower other individuals, facing unique challenges, with the same resolve. Whilst studying at Delhi University, I became increasingly aware of the hardships that those outside of our vision and environment face, and I decided that I wanted to make a difference. As a result, I became deeply passionate about my own charitable work, and this led me to the path I am on today.
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LUX: You have been leading change in disability services for over 25 years. How did this all start?
Anita Choudhrie: Inspired by my grandfather’s philanthropic work and my own passion for charitable endeavours, in 1985 I became involved with a school for disabled children in India. From being on the board, to championing fundraising efforts and working with the children in the school, this experience was my first real role in championing disability services.
I decided I wanted to take the work we were doing with the children to the next level – both to enhance the support they were receiving and to boost fundraising efforts. As a result, I organised for sixteen children with multiple disabilities to travel to the UK to raise awareness. It took almost eight months to arrange everything, including a performance at the House of Commons, and the trip was a great success. All the funds raised went to the school and enabled them to build an entirely new block, purchase a specially adapted school bus and also to acquire land for a new school altogether.
LUX: What pivoted your attention towards women’s disabled sport?
Anita Choudhrie: Female athletes are just as able to achieve great sporting accolades as their male counterparts, however, women’s sport typically receives far less funding – and this disparity is even more pronounced when it comes to para sports.
Therefore, I wanted to focus my charitable efforts on supporting female para-athletes in sports which receive little to no government funding, to work towards levelling the playing field and creating equal opportunities in society.

Anita started Path to Success to provide more opportunities for women para-athletes
LUX: What is Path to Success and is there a connection between how you are personally invested in giving and the support offered by PTS?
Anita Choudhrie: Founded in 2005, Path to Success is the UK’s leading disability charity that focuses on turning inability into ability for disabled women in sport.
Currently we support 9 female Paralympic athletes as part of our appeal of ‘Empowering Female Athletes in Disability Sport’. These athletes compete across four disciplines; wheelchair basketball, wheelchair tennis, para powerlifting and para badminton. We have also supported the London Titans Wheelchair Basketball Club since 2015 – one of the largest basketball clubs in the UK who have produced over 50 Paralympians.
Our mission is to address the barriers para-athletes face, secure the legacy of disability sport in the UK and inspire a new generation of British female Paralympic stars.
LUX: How successful was Tokyo 2020 for the Paralympians?
Anita Choudhrie: Women’s sport is slowly gaining more recognition, but women’s disability sport still doesn’t attract anywhere near the attention it both needs and deserves. The Paralympics is always a brilliant platform to raise awareness of these individuals and the tremendous capabilities of para-athletes on a whole.
It was therefore brilliant to see the athletes we support achieve the great successes they truly deserve and have worked so hard for in Tokyo.
In total, five of our athletes took part in the Tokyo Paralympics, brining home two silver and three bronze medals.
Read more: 6 Questions: Angela McCarthy, The Earth Foundation
LUX: What can we look forward to in women’s parasport this year?
Anita Choudhrie: The key event to look forward to this year is the 2022 Commonwealth Games in Birmingham at the end of July.
Due to the way the sporting calendar is set out, there is usually a two-year gap between the Paralympic and Commonwealth Games. However, as a result of the delays to the Tokyo Games, this marks the first occasion that they will follow directly on from each other. The hope therefore is that much of the momentum and excitement will carry over, making for a spectacular event. To add to this, this year’s event is set to mark the biggest participation from para-athletes ever, which can only be good for the development of women’s parasport.
In addition, this year British Wheelchair Basketball has also launched the first-ever women’s premier league. The inaugural season which will run until the end of May 2022 is the first of its kind for women’s wheelchair basketball in the world and the very first professional para-sport league in the UK. The introduction of this league marks a monumental step forward for women’s parasport and the hope is that it will not only help to make the UK a hub for the world’s best wheelchair basketball players, but that other parasports will soon follow suit creating new opportunities for aspiring female para-athletes.

Anita Choudhrie and her husband started their collection when they were married and now have over 800 significant 800 artworks © Charles Shearn
LUX: Is there a philosophy shared with PTS behind why you founded STELLAR?
Anita Choudhrie: My underlying philosophy has always been that we are stronger together. For example, every year the Stellar International Art Foundation celebrates International Women’s Day by supporting a female artist who has faced socio, economic or physical challenges.
A desire to empower women, and under-represent diaspora in society, is very much at the heart of what I do through all my philanthropic endeavours. Art and sport are two great passions of mine, yet women are still grossly underrepresented in both. What unites my work in both sectors is a desire to change this and ensure women have the exposure, support and funding that they deserve – to showcase their talent and build their profile.
LUX: Your personal passion is the visual arts and you have collected more than significant 800 artworks since the 1970s. Are there underlying principles that guide you and what is your approach?
Anita Choudhrie: My husband and I have always shared a passion for art, and we have been collecting pieces since we got married. Founded in 2008, Stellar International Art Foundation began when we decided to comprehensively organise our collection.

Stellar International Art Foundation Artist Vasundhara Sellamuthu show, 2021
What started as a family endeavour to collect pieces of art for the pure love of it, has grown into something much more. Now we view our collection as a way to advocate for artists who we believe have an amazing appreciation for culture and can enrich society through their work. To this end, one of our underlying principles is to acquire entire collections, rather than just individual works of art, to help secure the artists legacy.
Moreover, by collecting European, Russian, American and Indian art and distinguishing our selection less on regional concerns and more on artistic talent, we have been able to champion overlooked artists and give them a well-deserved voice.
LUX: What artists are personal signifiers and are part of your family legacy?
Anita Choudhrie: I’d say probably our collection of MF Husain’s works. We have one of the largest artworks outside the estate, making it the most significant home for the artist’s works. With over 250 works spanning from the early 1950s through to his final years, the collection supersedes all the world’s museum, gallery and private collections. A great patron of the artist, we were chosen as the guardians of not only a large volume of work in general, but especially his most famous and, arguably, most important series: Maria. With the same ethos in mind, the Foundation has sought to keep his most significant series intact for future generations.
LUX: How have you shown the collection to date and is there a vision for it?
Anita Choudhrie: Stellar International Art Foundation has staged a number of exhibitions, has produced a seminal publication on a master artist within the Collection and has even been revered by some of the worlds’ most respected curators and critics.
We also hold an annual speaking event in celebration of International Women’s Day, to help champion overlooked artists and give them a well-deserved voice. Ultimately, the real meaning of our foundation lies not in its material possessions, but in the opportunities it provides for artists.

Anita Choudhrie and Vasundhara Sellamuthu
This year we are delighted to be supporting emerging London-based South Asian artist Vasundhara Sellamuthu. Through an exciting range of media, Vasundhara’s work explores a range of binaries such as East/West, architecture/vernacular and foreign/home, playfully engaging with her urban environment and its unnoticed makers. I have long believed in the value of artistic practice as an active force for challenge and change, and I hope that by showcasing Vasundhara’s work, preconceived binaries will be challenged and together we will be able to drive change.
The dream one day is to have a permanent museum to showcase the entire collection. Hopefully this is an aspiration that will become a reality in the not-too-distant future.
LUX: What advice would you offer a young person embarking upon their philanthropy journey?
Anita Choudhrie: I would implore anyone embarking upon their philanthropic journey to first really consider what they are truly passionate about. Throughout my career I have found it is those individuals who have a unique, personal perspective that are able to drive the greatest change.
Education, disability and supporting women are the consistent threads that have run through my philanthropic work. I find that opportunities and causes present themselves to you the deeper you become involved in philanthropy.
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Unilever, one of the largest suppliers of consumer goods, has committed itself to sustainable ways of working throughout the whole company. Image by Bernard Hermant
Rebecca Marmot is Chief Sustainability Officer at Unilever, the consumer giant whose portfolio spans everything from Dove soap to Ben & Jerry’s ice cream. Under Marmot’s leadership, Unilever has made significant interventions in sustainability milestones like the Paris Agreement and the creation of the UN Sustainable Development Goals – yet, she says, much of the innovation is still to be done. Marmot tells Ella Johnson why companies must embrace transparency and collaboration in order to create a truly green value chain

Rebecca Marmot
LUX: What is essential to the success of a company’s ESG agenda?
Rebecca Marmot: Success relies on everyone being on board – from employees to c-suite to investors. For example, we put our Climate Transition Action Plan – which outlines how we propose to reach our net zero target – to an advisory shareholder vote. Over 99% approved it. Making it public increases our credibility, transparency and accountability and helps us engage with stakeholders.
We also recognise that we can’t do this on our own. We need to draw on the ingenuity and experience of experts and peers across the globe to meet our sustainability targets – from specialists creating plastic alternatives to suppliers supporting initiatives to protect and regenerate nature. We know that pioneering new practices requires partnership. We are also calling on governments to accelerate climate action by setting ambitious national renewable energy targets so that consumers can use our products at home with water heated by clean energy.
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LUX: Can planet and profit ever truly go hand in hand?
Rebecca Marmot: The Unilever Sustainable Living Plan (USLP), which ran from 2010-2020, contained over 70 time-bound targets spanning issues from waste, water and greenhouse gas reduction, to supporting people with training around sustainable agricultural practices. Over 10 years there were notable achievements – including improving the health and hygiene of well over a billion people – as well as valuable lessons in what does and doesn’t work.
The USLP helped clarify our belief that sustainability can unlock superior performance. The business case is clear. Climate change and inequality are huge global challenges, but they also pose very specific risks to the future of our business: for instance, climate-related adverse weather disrupts supply chains and rising inequality limits prosperity and prospects.

Climate change directly affects the success of a consumer goods businesses by disrupting supply chains. Image by Jonathan Ford
LUX: How do you avoid greenwashing?
Rebecca Marmot: We recognise that we are on a journey – and need to be transparent about our failures as well as our successes. We didn’t reach all of our USLP targets by 2020, but in falling short, we learnt new ways to approach and overcome challenges. For example, the need to engage in advocacy to decarbonise the grid – rather than just focusing on promoting shorter showers!
Here, reporting can play a useful role in tracking progress and preventing greenwash. We are calling for the adoption of high-quality, standardised non-financial reporting to ensure disclosures are consistent and comparable across companies and to facilitate allocation of capital to the most sustainable companies.
LUX: How is Unilever working to eliminate Scope 1 and 2 emissions – those generated by your operations?
Rebecca Marmot: First, we need to put our own house in order by transforming the way our factories run: investing in new technologies, increasing energy efficiency and switching to renewable energy sources. For instance, biogas generated from the manufacturing of Marmite helps power the boilers at our Burton site in the UK.
We are also innovating through our brands. Our Clean Future programme commits us to eliminating fossil fuel derived carbon from cleaning and laundry products by 2030, and we also recently launched the word’s first laundry capsule made from captured and recycled industrial carbon emissions in China in partnership with LanzaTech.
One of the biggest challenges is that the lion’s share of our emissions are outside of our direct control. About 60% of our emissions come from raw materials and packaging. So, to reach our target, we are working across our value chain and engaging suppliers, partners and consumers in our decarbonisation journey.

Unilever World Headquarters, London
LUX: Unilever has substantially more influence over its suppliers than consumers. How do you overcome that challenge?
Rebecca Marmot: When you take your Dove soap home and use it in your shower, then clean your shower with Cif bathroom spray, then reward yourself with a Magnum ice cream, the power used to generate the hot water and run your freezer is the area we have the least control over.
We’ve learnt over the last ten years that our ability to influence consumer emissions can be limited; we can’t control how long they spend in the shower or how they source their energy. But increasingly, consumers want to align their purchasing power with their values. We want to make it easy for them to choose our trusted brands – knowing that they are made with respect for the planet and people.
We can design products that help consumers use less carbon – like concentrated laundry detergents which enable people to wash their clothes at lower temperatures. Washing clothes at 30°C instead of 60°C cuts the GHG emissions per load by as much as 50%. We’ve also taken great strides to eliminate phosphates from our laundry products, one of our most GHG-intensive ingredients, which reduces CO2 emissions by up to 50% per consumer use.
LUX: How is Unilever addressing the ‘S’ of ‘ESG’?
Rebecca Marmot: COVID-19 highlighted vast social inequity and reaffirmed our focus on protecting lives and livelihoods. Last year, we committed to ensure that everyone who directly provides goods and services to Unilever earns at least a living wage or living income by 2030.
It also demonstrated global interdependences and the need to work together. At the beginning of the pandemic, Unilever and the UK government established a £100m partnership – The Hygiene and Behaviour Change Coalition (HBCC) – to provide products, infrastructure and education to help tackle COVID-19. Working with 21 NGOs and UN partners in 37 countries, HBCC has reached over 1.4 billion people and has recently been extended for a second phase. Bringing together the influence and expertise of Government and NGOs, with the brand reach and marketing power of business, has proved truly effective in spreading life-saving programmes.

Unilever’s Positive Beauty row
LUX: Is there a risk that those who are last to take on the costs of a green transition will be winners in the short term?
Rebecca Marmot: Inaction is no longer an option. In a world where the effects of climate change and inequality are glaringly apparent, both ability and license to operate will become dependent on being sustainable. Research shows that consumers are increasingly shunning companies that aren’t responsible, and employees want to work somewhere that reflects their beliefs. Without action to make supply chains more sustainable, companies simply won’t be able to source the raw materials needed for their products and operations will be stalled by floods and extreme weather. Laggards will likely also be hit by taxes on carbon and virgin plastic which are certainly coming down the line.
We believe the growth opportunities in embracing sustainable business are immense. In our experience, brand purpose grows brand power, and brand power drives market share and sales growth. There is no trade-off.
LUX: Which leadership qualities are necessary to implementing a sustainability strategy while meeting the needs of shareholders?
Rebecca Marmot: Delivering superior performance while creating value for multiple stakeholders requires ingenuity, partnership and, above all, a clear, ambitious plan.
Given how interlinked everything is, we also need to shun silos in favour of systems thinking. For example, we take a holistic approach across climate and nature since we recognise that action to solve one crisis can help to address the other.
Read more: Richard Curtis on the Power of Pensions
We also need to be bold. Last year we established the €1 billion Climate & Nature Fund so that our brands can invest in projects that have a positive and meaningful impact. Knorr will have 50 regenerative agriculture projects over the next five years – supporting farmers and building resilient food chains of the future.
And we need to be innovative – identifying new ways to lower our impact without compromising quality or performance. For example, our R&D teams are using the latest technology to create new means of compacting and reducing the resources used to deliver our products and our Foods business is expanding our plant-based offerings to ensure that sustainable options become accessible to all.
Find out more: www.unilever.com

Left to right: Naoko and Maya Dalla Valle
We taste some of the most admired vintages of Napa Valley, through the decades, with two generations of the owning family of the Dalla Valle estate, Naoko and Maya
Naoko and Maya Dalla Valle make some of the most magical wines in the world. From their vineyards in Rutherford, in California’s Napa Valley, the mother-and-daughter proprietors of the eponymous winery create red wines which combine perfume, subtlety, style and power, that have become cult acquisitions for collectors. They also score high in the increasingly important sustainability stakes, as all the estate’s vines are farmed organically.
Dalla Valle was started by Naoko and her husband Gustav in 1986; it shot onto the wine world map in the early 1990s, when Robert Parker, the super-critic and then the man who could make or break a high-end winery, gave a perfect 100/100 score to their flagship wine, Maya.
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As well as being their most prized wine, made from their best vineyards, Maya was their daughter, then a baby. Thirty years later, Maya is the winemaker and increasingly active in running the estate. Parker no longer makes or breaks a wine’s image, but standards are still the same. The Dalla Valle wines, made of Cabernet Sauvignon and Cabernet Franc, come from vineyards on the Rutherford Bench, just above the valley floor of Napa and home to what wine enthusiasts would call some of the best “terroir” in the region, which now produces some of the world’s most expensive wines.
The two wines we tasted on our Zoom tasting and chat are celebrated for an elegance, complexity and sophistication that is not always found in the great (in every sense) wines of the Napa Valley. Below are short extracts of our conversation, and our tasting notes.
LUX: Can you go back in time and tell us about making your first wines?
Naoko Dalla Valle: We created the Cabernet Sauvignon in 1986 commercially. Then 1987, we purchased more land from the neighbour and we planted additional about five acres of Cabernet sauvignon. And that turned out to be the best vineyard on the property and then we combined with that highest quality of the Cabernet franc we produced, and decided to create this special wine called Maya. People think she is named after wine, she came first! We immediately got noticed by Robert Parker and we immediately started getting very high scores and then by 1990, we got 99 points. For the 1992 vintage, we received 100 points from Robert Parker, we were the second winery in America to receive that score. That put us on the map. We have been fortunate to be able to maintain the quality.
Maya Dalla Valle: I would also point out the fact that, my father unfortunately passed away in winter, December 1995. So shortly after we had learnt about this 92 vintage Maya, so it was also a very sentimental moment but also for my father, he passed knowing that we were going to be ok. I am first generation American, both my parents came from different countries [Japan and Italy]. My mother had the choice to sell the winery and go back to Japan to work. We had family there, she could have easily have done that, but she had grown a fondness and a deep love for our property and the vineyard and land and winemaking, that she really took this business to next level.
LUX: What makes your terrain special?
Maya Dalla Valle: We are on the east side of Napa Valley, and it is about 500 feet elevation at the peak. What’s interesting is that this little bench that we sit on is a result of a landslide that occurred four million years ago, from volcanic origin, so we have volcanic iron rich bedrock soil… things are constantly moving. We often see these small boulders pop up in the vineyard each year through the surface. It makes us wonder sometimes if we are farming rocks or farming grapes.

Maya Dalla Valle and her corgis
LUX: You represent a generational change of winemaker. Has there been a generational change of consumer preferences?
Maya Dalla Valle: The younger consumer is not the same kind of buyer as the previous generation. They seek more authenticity and are able to connect with your brand. Then they become more loyal. You need to show them what you are doing in a way they can feel like they connect with you. We talk a lot about our sustainability, we are organic, we did organic certification for our vineyard to show accountability of what we do.
The tasting: (notes by Darius Sanai)
Dalla Valle Maya 1990
Scents of black olive, truffles, perfume top notes, a wine you could wear to the ball at the Chateau de Versailles. At the same time it is rich and dense, but not at all heavy, on the palate. Tastes develop in the mouth for a long time. One of the great wines of the world today, at 32 years old, but I would like to try it again when it is 64. The star of the show.
Dalla Valle Cabernet Sauvignon 1992
Very deep, layered wine, stratified, almost. Lots of muscle, black fruits and herbs. One for Kobe beef, simply grilled, on a Friday evening alone.
Dalla Valle Maya 2010
Like a young Russian prince wearing a cloak. Beautiful but quite closed to start with; opened up after half an hour of conversation, to reveal a complex, surprisingly delicate personality.

Dalla Valle Vineyard
Dalla Valle Cabernet Sauvignon 2010
Quite different to the Maya, remarkable that it is grown from land so nearby. Full and rich, black fruits and mountain herbs, and a zinginess that makes it quite distinctive. To share with an old friend, in your mountainside ranch in Wyoming.
Read more: Luxury Travel Views: Royal Champagne Hotel & Spa, Épernay
Dalla Valle Maya 2018
Expected this to be very closed, as it’s so young, but this is like walking into a jewellery shop, with a multitude of colours of flavour. Dazzling stuff, and you would drink it while celebrating your latest deal, but with a hint of guilt, because it will plainly be so much better in decades.
Dalla Valle Cabernet Sauvignon 2018
A rich Napa cabernet, meaning power and weight, and also with a lightness, meaning people who prefer elegant wines will also enjoy it immensely, particularly over a meal of grilled miso vegetables on the terrace of your Umbrian palazzo on a coolish May evening.
Find out more: dallavallevineyards.com

Bovet 19 Thirty Hours hand setting
Swiss watch brand Bovet is renowned for its artistic and mechanically sophisticated high-end timepieces. On the company’s 200th anniversary, owner and managing director Pascal Raffy speaks to Ella Johnson about his plans and dreams
Pascal Raffy is not, at first glance, a likely candidate to own a high luxury Swiss watch brand. Having left his native Lebanon aged 13, he embarked on a successful career in pharmaceuticals, and promptly retired, aged 38. Yet, in 2001, he went on to acquire one of the oldest watch companies in the world.
Swiss watchmaker Édouard Bovet established his eponymous house 200 years ago this year. It soon gained a reputation for the artistry of its engraving and miniature paintings; Bovet also invented the glass case back so beloved of collectors today.
After Raffy bought Bovet, he turned it into a genuine manufacture for the first time: now, even the spirals and regulating organs in each watch are made in-house. Raffy also bought a 14th century castle near Lake Neuchâtel in western Switzerland that was once home to the original Bovet family and restored it, turning it into the brand’s factory and headquarters.

Pascal Raffy, owner and CEO of BOVET 1822
LUX: You were originally from Lebanon, but were uprooted during the conflict there. What do you remember of that time?
Pascal Raffy: Whatever is related to human suffering cannot be forgotten. When the civil war arose, all parts of the country suffered a lot. It was a very difficult period, not only for myself and my family, but for all families. It is a disaster of what humankind can do, and is written in my body, in my blood.
Lebanon was, and still is, considered to be the Switzerland of the Middle East, with its beauty. It is one of those rare places where you can go swimming, and then half an hour later go and ski in the mountains. I had a true appreciation and love for Switzerland, too, because we had been going to Sion since my childhood on holiday. So, when I was unable to study anymore in Lebanon, at 13, we went to Sion. Like Lebanon, it is a beautiful, disciplined country, with so many assets in so many fields, and a deep civic sense.
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LUX: What did your career look like before Bovet?
Pascal Raffy: My family were industrialists in pharmaceuticals, so after I finished my studies, I started working in that field. But I decided to stop everything when I was 38 years old, thanks to my oldest daughter, Audrey, who told my own father that although she was very happy, she was [sad to] not be able to see me more often. It was at that moment that I decided to stop doing absolutely everything. My family thought I was kidding, but I was very serious. I stopped everything and retired when I was 38 in beautiful Switzerland.
LUX: So what compelled you to come out of retirement?
Pascal Raffy: One day, one of my bankers came to see me with some brands in search of investments [and mentioned Bovet]. I already knew the house, and it was truly love at first sight. I dreamt a lot in the months after that conversation about paying the house its due respect with true facilities and artisans, and so I bought it in 2001. In 2006 I also bought Château de Môtiers – not because it was a castle, but because it belonged to the Bovet family, so it had the meaning. It was then that our journey with the facilities, where today we do our age-old dials, our hands, our movements, began.

Château de Môtiers, where all BOVET 1822 watches are manufactured
LUX: How did you know how to run a high-end watch company and expand it?
Pascal Raffy: I did not know at all. To be in the position of a collector is not the same as running a watchmaking facility every day. But between pharmaceuticals and watchmaking there are a lot of common parts. In healthcare you must be organised, clean, and disciplined. The most important thing is quality.
LUX: You could have bought a stake in Bovet, appointed a managing director and taken a back seat as chairman.
Pascal Raffy: The House of Bovet has never been exclusively an investment for me. It has always been clear in the long term that true watchmaking is based on patience. Time is a true luxury. If you expect a return on your investment in two years, it’s not this kind of watchmaking that you have to develop. If you want to defend a project where a house can become an institution in the long run, you have to establish true facilities over time, because the most important asset is the artisans, not the machinery or the buildings.
I also wanted, selfishly, to serve myself. That’s a fact. When globalisation started, and a lot of things became impersonal and mass produced, my project in life became to defend detail and heritage. I love to design my timepieces and have designed my collections since 2001. It’s not work, it’s a passion.

BOVET 1822 x Rolls Royce Collection, bespoke timepiece
LUX: How did word about your reinvention of Bovet spread?
Pascal Raffy: To grow a house is like growing a child: it takes time. For us, it’s a generation. We all know that when we travel, we talk, we tell stories. But the most valuable thing is when people actually come to the castle, spend time with the artisans, and see that Bovet is creating all its timepieces in-house. That is very important, because then the collectors become like the press. They are our ambassadors. It is an authentic way of doing things.
LUX: Some of your timepieces, like Bovet 1822 Miss Audrey Sweet Art, which has a dial made from sugar, are quite creative.
Pascal Raffy: In French, my grandmother always used to call me mon petit sucre, ‘my little sugar,’ as a token of affection. I started working with the artisans to try to master a technique in which sugar could be used in our creations and would not melt. We had to choose every single sugar crystal, making sure everything was going to float beautifully around the dial. So it was poetic, and engineering at the same time. It was a great success because it is surprising and truly different.

Miss Audrey Sweet Art gradient sugar crystal dial
LUX: You mention the importance of family: are there any plans for your daughter, Audrey, who has now joined Bovet, to take over the company?
Pascal Raffy: Audrey has always been in love with what we do with the artisans, and I’m very proud of that. Yet she is the first one to realise that it takes time to understand all the elements, so there is no hurry. I am letting time take its time. I know I can rely on the wisdom of Audrey step by step.
Read more: Patrick Sun on Promoting LGBTQ+ Art in Asia
LUX: You have teamed up with Automobili Pininfarina, the car manufacture and design house that created some of the most legendary Ferraris.
Pascal Raffy: What happened with Pininfarina was destiny – a moment of life, not a business meeting! I happened to meet Paolo Pininfarina in California, and I realised that we had the same way of thinking about companies, entities, what we do every day.
Paolo kindly asked me if I would go on a journey to try and design a timepiece with him. The scale is different, but the will is the same.

Pascal Raffy and Paolo Pininfarina
LUX: And you also created something for the remarkable, bespoke $28m Rolls-Royce Boat Tail.
Pascal Raffy: The partnership with Rolls-Royce came about thanks to a couple of extraordinary collectors, who love and understand true luxury and the House of Bovet. We created something absolutely unique: two mechanical timepieces on the dashboard of the car, with all the additional capabilities to wear them as wristwatches, or use them as table clocks, with such dense artistry. In the same way as the sugar dials, this had never been done before.
Find out more: bovet.com

X Museum. Image courtesy X Museum and Weiqi Jin
Michael Xufu Huang is the co-founder of X Museum, a platform for cultivating talents and supporting young and mid-career artists within a global context.Here he speaks to LUX Contributing Editor, Samantha Welsh, about making art more accessible in China and the impact it has on the next generation

Michael Xufu Huang. Image courtesy X Museum
LUX: Londoner, Beijinger, New Yorker, where is ‘home’?
Michael Xufu Huang: Home is Beijing now. I went to middle school in England (Dulwich College) and university in the States (University of Pennsylvania), I spent a few years in New York. I do see myself as a world citizen. The global experience has influenced my vision to bring international artists to China and take Chinese talents to the world.
LUX: How has your international experience influenced your approach to build-up a cultural institution in China?
Michael Xufu Huang: When I lived abroad, I saw how other international institutions’ approach organising their exhibition programmes and fundraising. Places like New Museum and Palais de Tokyo gave me a lot of inspiration. You didn’t see institutions that focused on under-represented artists in China before I launched X Museum. For example, most Chinese museums rely on ticketing, which limits the options for exhibition programmes because museums often need to organize “blockbuster” exhibitions with well-known western names or Instagramable shows to generate enough income to cover their costs. A museum couldn’t provide the most forward-thinking platform to support artists if they needed to make money from the public as that would require following the public’s taste. My international experience has made me learn to step forward and introduce patrons’ networks and corporate sponsorships to X Museum. This allows the museum to explore more innovative programmes and give the lesser-known emerging artists a platform to shine.
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LUX: Why were you drawn to collecting art?
Michael Xufu Huang: I guess it’s partially because of my horoscope sign! My sun sign is in Pieces, I‘ve been drawn to beautiful objects since I was young. Going to museums like Tate when I was doing A-levels really opened my eyes and helped me to discover interesting art beyond the aesthetic level. This has taken me on a new journey where the meaning behind an art piece also appeals to me. I like to gather things I love together, that’s probably the reason why I love collecting.

The Endless Garment, exhibition view. Image courtesy X Museum
LUX: What is so compelling for you to curate emerging young Chinese artists?
Michael Xufu Huang: I want my peers to have more visibility on the international stage. In the international art world, Chinese emerging artists don’t really receive equal attention. I hope to give them more opportunities to be shown internationally.
LUX: Thinking of how fashion, music, art converge and lead discourse eg Punk, or artist-designer crossovers eg Schiaparelli, McQueen, Abloh, how are you finding crossover with other cultural fields helps young artists push their talent and their message?
Michael Xufu Huang: I think to crossover with other cultural fields can help artists attract a new audience. In China, art is still considered to be niche. I feel I have the responsibility to make art accessible to a mass audience, especially the young generation. One way of doing this is to integrate art with mass culture. X museum not only provides artists opportunities through exhibition programmes, but also links them with creatives from other cultural fields. We also discover artists from other disciplines with mass influence and offer them opportunities to show their talents through a special programme called “X Invites”.
Last summer, we invited the multi-hyphenate public figure, Sida Jiang, to present his first solo show as an artist at X Museum. Jiang is a very popular actor/TV producer/TV host and director in China. Here at X museum, he “transformed” his role as an artist and presented installation, video, performance, and multi-media works. These works explored the boundaries between personal identity and public domain. Through his popularity and recognition in the mass cultural fields, his show brought a group of new audiences to X museum and inspired people who didn’t know much about art to explore more in this field.

Issy Wood: Good Clean Fun, exhibition view. Image courtesy X Museum
LUX: How do your crossover partnerships with luxury lifestyle brands amplify conversations for your generation?
Michael Xufu Huang: Fashion and art, they are both expression of taste. Through making art crossover with luxury lifestyle brands, people can see how complementary tastes collide. In today’s world, contemporary art is part of lifestyle. Through lifestyle crossover, we engage a wider audience and inspire more people to collect art. For example, those young people who collect luxury hip sneakers have a huge potential to turn into art collectors.
LUX: How does the X Museum programme respond to how millennials engage with social media?
Michael Xufu Huang: If we have influencers come to the museum show, they take photos of the exhibition and post on their social media. That could organically bring more followers to our museum and give people access to art. For each exhibition, our PR team not only allocates budget to traditional press, but also budgets for influencers. We have different social media strategies to engage more people online and offline.
LUX: Are artists also digital disruptors?
Michael Xufu Huang: For instance, X Museum’s website developer is also an artist. Our website is a naked-eye 3D experience that not only supplements our exhibition but allows audiences to engage for longer with each artwork through its interactive feature. People love to absorb information in a gamification way.
LUX: Is globalisation going to change how the next generation supports the arts?
Michael Xufu Huang: In China, people are having more opportunities to see western art now. People have more opportunity to understand how the art world operates. Now younger artists can start working in a global context. Many talents studied abroad and come back to China to contribute to society. They build up global contacts rather than local contacts. They can create works to international standards.

Collection as Poem in the Age of Ephemerality, exhibition view. Image courtesy X Museum
LUX: What is the art philanthropy vision behind X Museum?
Michael Xufu Huang: We want to bring art to a broader public. We also have a social responsibility to support people who don’t usually get access to art. We have helped people who are in need, such as donating masks during the outbreak of covid and after lockdown offering people working in the medical services free access to our museum shows. Philanthropy is not only about donating money, but also nurturing artists and young collectors. It’s about inspiring them to do something innovative and beyond, and you could say it’s philanthropical when they achieve success.
LUX: In this connection, what is ‘Form the new Norm’?
Michael Xufu Huang: I think form the new norm is an attitude towards life. It is so easy to follow but I think if one really wants to be remembered, one should be brave to find ones own path and attributes that help to distinguish oneself from others. And I guess for us it really applies to our architecture, wall design, light design, website design and artists, and so on..
Read more: Patrick Sun on Promoting LGBTQ+ Art in Asia
LUX: What is the X Museum ecosystem and how is that expressed through an immersive experience?
Michael Xufu Huang: X museum always values the symbiotic relationship between art and technology. We launched X Virtual Museum to the public officially in 2020. This X Virtual Museum continuously renews and regenerates as our museum exhibition changes. It’s not like other online exhibitions which just show digital artworks. X Virtual Museum is not an online copy of the physical museum. Nor is it a simple documentation and archive of the exhibitions. Rather, it is an extension of the physical space and museum programmes. It is intended to accentuate the differences between the physical and the virtual and offers a game-like, treasure hunting experience. Many “components” found in the X Virtual Museum are extracted from the museum architecture and structure.

X Museum. Image courtesy X Museum and Weiqi Jin
LUX: How did you interact with your community during covid lockdown?
Michael Xufu Huang: I think firstly our website was designed to be a naked-eye 3D experience that really attracts users internationally to view our exhibitions online. And we organized mask donation to the hospitals in Wuhan. And after the lockdown we provided free entrance for medical workers and provided free covid-19 insurance.
LUX: And what are you particularly looking forward to presenting this year?
Michael Xufu Huang: I’m looking forward to all our upcoming exhibitions. But there are a few major collaboration projects coming up which I’m very excited about. They are different than regular exhibitions, as these yet to be announced collaborations really let us curate in a broader context and can highlight our creativity and innovation.
For example, we will launch the Polestar Art Car in late 2022. It’s a unique and continuous programme set to make exciting creations that will change the world’s engagement with and interpretation of art and design in automobiles. We will invite the most innovative artists to transform the car in 3D and not only 2D format.
Michael Xufu Huang is the co-founder of X Museum

Painting by Christopher Cheung. Displayed at Spectrosynthesis II, Bangkok Art and Culture Centre
Patrick Sun is pushing forward a movement very close to his heart through his foundation Sunpride, which seeks to give equal opportunities to LGBTQ+ artists in Asia. Here, Sun speaks to Samantha Welsh about what his foundation has done for him personally and the wider impacts of his projects

Patrick Sun, Founder of Sunpride
LUX: You grew up in Hong Kong, in a traditional family, when sex discrimination laws were undergoing limited amendment (HK 1991). When did you realise that the problem was with society?
Patrick Sun: Coming out is never easy and it was especially daunting in the 80’s when society was hostile and gays were seen as perverts. My mother insisted that I seek help from a psychiatrist, and I obliged, not because I thought there was anything wrong with me medically or psychologically, but I needed the doctor to tell her that I am “normal”. Soon after that I participated in a panel discussion with legislators who sought to decriminalise homosexuality in Hong Kong and that was when I realised that rather than resigning ourselves to adversity, we can try to do something to change society.
LUX: Suggesting the hidden, the forbidden, taboo; did your curiosity inform your early collecting?
Patrick Sun: My earliest collection was traditional Chinese paintings. While I had no intention to collect such works with a gay theme, one of my favourite paintings depicted two boys sharing a stolen watermelon which evoked to me a forbidden love. I can draw parallels to LGBTQ artists who do not specifically depict a gay theme in their work, yet somehow who you are and what you can reveal can be found if we look in the right place.
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LUX: Inequality, invisibility, social exclusion and marginalisation; many artists’ works show a longing to belong, through juxtaposing what is with what is not there. Which of your works exhibited have had the most impact?
Patrick Sun: One of my favourite works from our exhibition in Bangkok was Arin Runjang’s “Welcome To My World: Tee”, which takes us into a large dark room with 5 giant screens showing different views of a naked transgender person. The work questions one’s perception of what makes a “perfect woman”, as well as one’s reaction when confronted with something unfamiliar or “abnormal”. It addresses all the issues you mentioned such as invisibility, social exclusion, marginalisation and inequality in one powerful installation.

Installation by Jun-Jieh Wang. Displayed at Spectrosynthesis, MOCA Taipei
LUX: Through Sunpride, you are renowned for your ground-breaking super-scaled public exhibitions, the biggest in Asia. What is your thinking here?
Patrick Sun: Sunpride Foundation hosts large-scale exhibitions with an LGBTQ theme to promote awareness and respect of our community in Asia. We anchor our events at public institutions because they provide a platform to reach out to the general public. Like movies and novels, we see art as a more equanimous way of communication and strive to promote people’s understanding and acceptance of a more diverse society.
LUX: What is the symbolism behind Spectrosynthesis, and what was the ambition for the Taipei, Bangkok and the recent Hong Kong exhibitions?
Patrick Sun: Spectrosynthesis is composed from two words – spectrum which represents diversity as in colours of the rainbow, and photosynthesis which is how plants convert solar energy into nourishment. We believe if one source of energy can bring life to all living creatures, then diversity could lead to a better and healthier society.
Taipei and Bangkok were our first two exhibitions and we are happy to see that they were both well received by the art circle and general public. We hope to bring similar exhibitions to other parts of Asia where the voice of the LGBTQ community need to be heard.
When Sunpride presented our first exhibition there was some skepticism about the possibility of bringing Spectrosynthesis back to my home town, Hong Kong. I am particularly proud to see the materialisation of a major exhibition at Tai Kwun in 2023.

Installation by HOU, Chun-Ming. Displayed at Spectrosynthesis, MOCA Taipei
LUX: Why not shine a light on the SE Asian countries which criminalise LGBTQ+ people, such as Myanmar, Bangladesh, Malaysia? Surely in Taiwan and Thailand there have been achievements in equality and diversity?
Patrick Sun: One of the criticisms we received from our shows in Taipei and Bangkok is “are we preaching to the converted?” My answer is, while both places have better achievements in equality and diversity, there are still discrimination and inequities that need to be addressed. Our show in Taipei happened at the time when same-sex marriage created huge controversy, and the one in Bangkok was presented when a new bill on civil partnership was discussed at the Justice Ministry. While it may seem impossible now to host such a show in countries like the ones you mentioned, I am optimistic that the world is changing in the right direction with regard to equality and diversity. A good example is India – removal of penal code 377 and decriminalisation of homosexual acts was only accomplished in 2018 and the scene has flourished in leaps and bounds.

Installation by Sornchai Phongsa. Displayed at Spectrosynthesis II, Bangkok Art and Culture Centre
LUX: How significant are the partnerships with MOCA, BACC and recent Tai Kwun?
Patrick Sun: Our partnerships with MOCA Taipei and BACC were paramount in importance. They helped pave the way for our future exhibitions, not just in showing what an LGBTQ-themed exhibition is, but also allaying fears of what we are not. It is not a show built on homo-erotica, nor is it confrontational or offensive. It has a wide array of themes and mediums, and provides platforms for communication between the gay community and the general public.
The recent collaboration with Tai Kwun is equally if not more significant. I believe the exhibition is important not only to the LGBTQ+ community but to everyone in showing how Hong Kong remains a diverse and inclusive society.
Read more: Umberta Beretta on fund-raising for the arts
LUX: Does your activism drive you to work with institutions beyond SE Asia?
Patrick Sun: We have been approached by institutions in Europe and America to bring our show there. We declined because our focus remains in Asia, where exhibition like ours is more direly needed. However, we have made friends with many art professionals including curators from art institutions in other parts of the world who have formed an invaluable network of information with Sunpride Foundation.

Photo by Ren Hang. Displayed at Spectrosynthesis II, Bangkok Art and Culture Centre
LUX: How has the public-private partnership guided your process in how to buy and what to show?
Patrick Sun: Sunpride Foundation collects with an aim to exhibit. Whilst ultimately it is the curators’ decision on what to present, having a large sample in our collection helps them build the exhibition, with additional works to borrow or commission to help put together a coherent show. When we look at a work, the first question is always “how would it work in an LGBTQ-themed exhibition?” This question helps us set aside personal preferences and think about logistic issues such as medium, transportation, storage etc.
LUX: If a member of the public asks you how they can support LGBTQ+ rights, how do you answer them?
Patrick Sun: Speak Up: if you hear something offensive about gay people, tell them it is not ok. Words can hurt and when you speak up, you let people know those words are not acceptable and prevents similar slandering or mockery in future. Another way would be – allow me to do a bit of promotion here – come see one of our exhibitions, or read up on them, to see for yourself that the LGBTQ community is perhaps just as normal and talented as the rest.
Find out more: sunpride.hk

Photograph by Isabella Sheherazade Sanai
The pandemic has accelerated the rise of environmental, social and governance (ESG) investing. However, argues Markus Müller, we must improve global standards continually if ESG is to fulfil its promise of driving economic growth while having a positive impact on the planet

Markus Müller
The coronavirus pandemic has made us acutely aware of risks to our existence and how fragile the global economic system is. Many are making the SARS-CoV-2 pandemic part of the reason why ESG has risen rapidly to the top of the global agenda, moving from rhetoric and ambition to action. At the same time, the many facets of ESG are being discussed and examined across a multitude of investment institutions, to establish what it really means and whether it serves a purpose at all.
In my view, ESG prompts a simple question about why and how we do things, as individuals, as investors and as companies.
ESG originally developed from institutional investors screening out negative risks in investment targets. Today, ESG is much more than a combination of investment ratings and exclusions. With the goal of sustainability as our objective, ESG offers a way of understanding and quantifying the non-financial dimension of economic activity and of avoiding the dangers of a ‘submerged iceberg’.
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This means identifying where the risks lie and developing innovative mitigation strategies. Mid- to long-term risk for an investor comes in many forms. Physical risks (damage or threat to physical assets due to natural or climate change) are accompanied by transition risks (business or investment risks on the journey towards a greener economy) and liability risks (reputational issues, breach of standards). These risks can affect companies in a variety of ways. Production disruption, raw material and share price volatility and capital destruction are just a few examples. Importantly, it all involves understanding nature as an asset, as an input factor in our production function.
Innovation means finding ways to avoid those risks while embracing change and preparing for new future-oriented businesses which are ESG-positive. This has two prerequisites. First, we need more data disclosure to measure the impact of what we are doing. Secondly, we need goals and an evaluation method. These two issues are linked: data will give us an understanding of the impact of economic activity and how to steer economic development, which in turn should allow us to refine these goals.
Systematic decision-making is more than just a means to an end in order to achieve an overarching, positive goal within the Purpose Economy. We must also ensure that, when looking at equitability of impact, a distinction is not merely made between labour- and capital-intensive activities. Rather, impacts should be considered in three ways: the impact of individuals (including companies); the impact of politics (including governments and institutions); and the impact of nature (including natural resources).
Fortunately, we already have broad goals. The UN Sustainable Development Goals and the linked UN Principles for Responsible Investment, along with the Paris Agreements as well as the (failed) Aichi Biodiversity Targets, have set the initial direction. But there is still no consistent global approach about how to go beyond these broad goals and to put them in a detailed synthesis with financial markets. Standards can help. Reporting is widening its scope: the Taskforce on Nature-related Financial Disclosures (TNFD) was recently launched to go beyond ESG scores and climate change, to include the risk factor represented by biodiversity loss. The International Financial Standards Reporting Foundation (IFSR) has also proposed the inclusion of sustainability standards within its constitution as it aims for the establishment of an International Sustainability Standards Board.
Read more: Dimitri Zenghelis on Investing in the Green Transition
So, we are advancing on multiple fronts, but the scale of the task here is enormous: even within rating agencies, ESG ratings and scores vary due to differing methodologies. Global sustainability standards for company reporting would allow integrating data, insights and ESG themes into business strategy, product-development cycles and risk management. Harmonised standards would also allow us to improve scoring, enabling a more sophisticated discussion of what exactly scores mean and the importance of a company improving its ESG score rather than just accepting it or simply trying to ‘game’ it.
At Deutsche Bank’s International Private Bank we continue to develop our methodology to make sense of this evolving landscape on global standards. We use ratings, drawing on the research and analysis of a leading third party provider, but it is important to consider these in context. We realise that we have to give firms credit for improvement on ESG metrics, for example. We also apply exclusions against sectors that go against UN goals and principles and generate long-term risks (around greenhouse gases, for example). Exclusions can also be applied on more individual value-based grounds.
Methodologies such as this require continual improvement through monitoring their effect on sustainability. But the priority should be to ensure that the impact of ESG on a client’s investments should be transparent and that they will lead to improved corporate behaviour on ESG issues. If we wish to make transparent the impact of our ESG activities, and if we want our economies to be ESG-positive, we need to all follow the same methods.
ESG is here to stay as a categorical imperative. It will, at the very least, slow down environmental degradation and will make the world and our lives richer and more meaningful.
Markus Müller is Global Head of the Chief Investment Office at Deutsche Bank’s International Private Bank. Find out more: deutschewealth.com/esg
This article was originally published in the Autumn/Winter 2021 issue.

Consumers and business owners should take time to educate themsleves about the most effective ways to combat global heating. Pictured: The Alps on the Swiss/Austrian border, where the total winter snowfall is predicted to fall between 30 and 50% over the next 40 years according to the Swiss Federal Office of Meteorology
The wealthy play a disproportionate part in contributing to greenhouse gas emissions. They have an outsized responsibility to lead the way in combatting global warming. But, crowd pleasing knee jerk reactions will only lead to greenwashing and appeasing the lowest common denominator in the climate debate. Truly effective action requires resources of the most valuable kind: education and thought.
When we published an article by Professor Peter Newell last year outlining the particular responsibilities the wealthy have for reducing carbon emissions, it caused a bit of a stir. The research by Professor Newell, a UK-based academic who was the lead author of a report on the subject by the Cambridge Sustainability Commission on Scaling Behaviour Change last year, showed that the wealthy are disproportionately responsible for CO2 emissions through their consumption, habits and ability to engage in carbon-heavy activities, from flying private to attending art fairs to buying bitcoin.
Not all our readers liked that. They pointed out they participate in carbon offset schemes; that some of their activities are to benefit philanthropic and charitable institutions (theirs and others); and that they were informed about how to lower their personal carbon emissions relative to what they had been before.
To unpick these arguments is complex and points to the quandary many world leaders (political, and other) have, post-COP26, in translating good intentions to make a difference, into effective action.
Are carbon offset schemes effective, or a type of greenwash? How do you balance the benefits of social activities around the world with their carbon cost? (We all have this conundrum, to an extent, encapsulated by the old argument about whether it’s better to buy Fairtrade coffee that benefits an impoverished community in Guatemala, but requires transportation around the world, or no coffee.)
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What does being informed consist of: should you look at the Net Zero policies of companies you deal with (their stated, and often theoretical, intention to not emit carbon, on balance, sometime in the future)? Or their Scope 3 emissions – the total emissions of all their suppliers? Or at their commitment to the new buzz phrase, a “Just Transition”, that will compensate poorer countries and companies for the undeniable costs of reducing carbon emissions?

Owners of valuable classic cars can claim they are preserving second hand goods with no extra carbon cost, and creating minimal carbon footprint as they are used so little
As a relatively small media company, we can attest to the experience of the latter. Our move to 100% recycled paper, with vegetable-based inks and biodegradable coatings, from our latest issue, increased our production costs by around 40%, for no perceived increase in quality or other commercial benefits, only our own leadership role in responsible culture.
One other challenge – and here I have sympathy with the arguments of some of our readers – is consistency. Firing salvoes at easy targets, while overlooking more significant “culprits”, is baked into society, and carbon emissions are no exception.
One LUX contributor has a classic Italian sports car, which spends most of its life sitting in a dark garage, doing no harm to anything and emitting nothing. A couple of times a year they find the time and opportunity to take it out for a spin.
It is an eye-catching old car, and can’t avoid being the centre of attention, good and bad. Last spring, during one of London’s lockdowns, they took it out to a London park where they were due to meet a friend for a (legal) outdoor coffee. As they were driving slowly through the park, looking for a parking space, a young-ish father on a bicycle with two children on smaller bicycles, riding behind, overtook them and shouted “Polluter!” at the top of his voice.
From his demeanour, smart bicycle and smartly dressed children, he looked like a normal, middle-class chap who might work in marketing (or the media).
Our contributor pondered on this for days. Were they a polluter?
They had bought the car when it was already more than 10 years old, so that was a form of vintage recycling with zero carbon costs of manufacture that any advocate for carbon reduction should approve of. Five months into the year, that was the first time they had driven it and created carbon emissions, a total journey of around 10 miles/16 kilometres, which is approximately one thousandth of the annual mileage of the average driver in a developed country.

A gathering of classic Ferraris at Blenheim Palace in England. Are their owners guilty of being ‘polluters’?
When driving, the Ferrari emits around 50% more carbon than the average car, but their total mileage in the car last year was only around 200 miles/320 km, which pegs their automotive carbon emissions at less than a twentieth of the average commuter. They customarily walk or cycle to the office and meetings in London.
Of course, there was no way their interlocutor would have known all this. But other reference points are out in the open.
For example, major airlines in Europe are being compelled to fly empty planes back and forth around the continent, closed to passengers, tens of thousands of times a month, according to reports by the aviation media. This is happening for a theoretically good reason: airlines fight for valuable slots to use in major airports, and the EU stipulates they have to use or lose these slots, to prevent monopolistic behaviour and increase competition.
With low demand due to the pandemic, airlines still have to use the slots: the EU has reduced its stipulations so airlines have to land their planes 50% fewer times at given airports than they usually would, but that still means that Lufthansa, for example, is compelled to fly 18,000 near-empty flights over the course of this winter. A single flight by an Airbus A319 from Berlin to London, say, emits 10 tonnes of carbon. 18,000 flights means 180,000 tonnes of carbon emissions for no purpose.
These numbers do not include the Scope 3 emissions of each flight – the cost of transport for the crew and service teams, and so on – and they are for just one airline, out of dozens following the EU rules.
Read more: Professor Peter Newell on climate responsibility
Lufthansa alone is being compelled to create CO2 emissions equivalent to 90,000 car driving commuters over the course of a year (or three million drivers of vintage Ferraris, although there are not that many vintage Ferraris to go around), just to comply with EU rules.

EU based airlines are being forced to create enormous amounts of unnecessary CO2 emissions by flying empty planes
Lack of consistency is sometimes used as an excuse to justify immoral behaviour – “Well, he says X but he does Y, so I am going to do Y also”, which is a fallacy. But equally, if we wish to target carbon emissions, we need to be educated, informed and active.
The EU’s well-intentioned but ecologically damaging rules on aviation slots (which have been picked up by Greta Thunberg, among others) are just an example: not an excuse for us to act worse, but a reason for us to focus on the right areas, educate ourselves, see beyond the obvious targets, which in many cases may not be the correct ones. Assumptions and preconceptions won’t solve our issues; thoughtful action will.
When the pandemic grounded air travel in 2019, it also brought grounding of a different kind: a chance to reflect on the aviation addiction which now constitutes 2 percent of all global carbon emissions. Far from settling into the flight-shaming craze, however, cleantech entrepreneur Val Miftakhov decided to find a solution. His company, ZeroAvia, is working to enable safe, zero-emission aviation by replacing conventional fuel engines with hydrogen-electric powertrains – and now counts Jeff Bezos, Bill Gates and British Airways among its investors. Here, Miftakhov speaks to Ella Johnson about how decarbonising aviation poses both a challenge and an opportunity, and why Elon Musk is missing out

Val Miftakhov, Founder, ZeroAvia
LUX: What has your cleantech journey looked like so far?
Val Miftakhov: My first company, eMotorWerks, was in the EV charging space. We developed the world’s leading platform for EV battery aggregation to provide grid services, and the company was acquired in 2017. I then started looking at the next big opportunity for electrification, which was aviation. It fascinated me because I am a pilot myself, but also because I am a passionate believer in the enormous societal, cultural and economic benefit that aviation has brought to the world over the last century.
The aviation industry contributes less than 3 percent of global carbon emissions, but due to non-carbon climate forcing mechanisms (particulate emissions, nitrogen and sulphur oxides, and water vapour emission) the actual climate impact is somewhere between 5% and 10% already. That’s only set to worsen given that aviation is one of the fastest growing emission sources, and 5-10% could quickly become 25-50% by 2050 – especially as all the other pollution sources get cleaned up. Aviation, a truly majestic feat of human ingenuity and achievement, is under threat because of this. So, as a physicist by training, I started looking for the solutions.
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LUX: So, what solution has ZeroAvia come up with?
Val Miftakhov: Naturally, as a successful EV start-up founder, I probably had a bit of a bias towards batteries at first, but the energy-to-weight ratio just makes it practically impossible to fly conventional fixed wing aircraft with any decent volume of passengers over any commercially useful distance. We quickly landed on hydrogen fuel cell technology as the answer. We believe it to be the best possible solution for tackling not just carbon emissions, but also the full climate impact of aviation.
LUX: How does it work?
Val Miftakhov: This approach converts hydrogen fuel into electricity in the fuel cells onboard the aircraft to power motors. This retains the benefits of zero emission that we have in battery electric vehicles, but with the required range and payload. Plus, a hydrogen-electric plane does not burn any fossil fuel, so there are no climate harming emissions, and the water vapour emissions can be very effectively managed due to a much lower vapour temperature compared to any combustion technology.
LUX: Hydrogen fuel cells have been in commercial use since the 1960s. Why has no one successfully brought it to aviation before ZeroAvia?
Val Miftakhov: Society didn’t really see jet fuel as a big problem until relatively recently: we had already invented the jet engine, we had cheap fuel, so what was there to worry about?
Hydrogen fuel cell technology has also developed a lot since the first introduction, and especially in the last 5-10 years. The first commercial hydrogen car was introduced to the market by Toyota just 6 year ago, and hydrogen heavy duty vehicles – trucks and buses – are just starting to be deployed. All of this very recent progress makes it possible to consider aviation applications that are even more advanced.
Another reason for accelerated adoption now is the progress on green hydrogen production technologies. Electrolysis equipment is now maturing and entering a rapid cost reduction phase – not unlike the solar panels 15 years ago. Already today, large scale electrolysis production results in the equivalent fuel costs below that of jet fuel for sub-20 seat planes.
LUX: How will ZeroAvia continue to achieve green electrolysis as the company grows from conceptual to commercial scale?
Val Miftakhov: Hydrogen to fuel aircraft can be created on the ground by splitting water (H2O) into hydrogen and oxygen using electricity to power an electrolyser. If the electricity used here is generated through zero-emission sources like solar or wind, the fuel itself can be created with zero-emissions as well.
The level of investment in both renewable energy and hydrogen infrastructure is positive and we are optimistic that the price of hydrogen fuel for aircraft will soon match jet kerosene even for larger aircraft and large operators. This will mean we can significantly lower operating costs for airlines, making adoption a no brainer. Of course, it is highly important that industry and government work together to ensure renewable supply and green hydrogen production can scale as quickly as possible and achieve price parity and beyond.
Read more: Dimitri Zenghelis On Investing In The Green Transition
LUX: How are you overcoming problems of hydrogen storage and fuel cell transportation?
Val Miftakhov: There are definitely challenges to overcome, but they are engineering challenges versus fundamental physical constraints, so it is achievable and exciting to be involved in. Storage is definitely one of the big issues and we believe we have designed appropriately for that with gaseous hydrogen for our initial models.
As we get beyond 40 seats, however, we will use liquid hydrogen fuel to overcome the space constraints of H2 gas. We intend to do this with existing airframes up to the very large, long haul jets when we believe that fundamental aircraft redesign will be necessary. Liquid hydrogen as a fuel also produces some fuel storage and infrastructure challenges we need to overcome in partnership with the aviation industry at large. As we expect the hydrogen-electric powertrains for these larger vehicles to become available around 2035-2040, new aircraft designs become quite possible on that timeframe.

Image By Victoria Primark
LUX: Why isn’t Sustainable Aviation Fuel (SAF) a long-term solution for the industry?
Val Miftakhov: These drop-in fuels are certainly critical to reducing carbon emissions today, but they are fundamentally a bridge technology as they cannot eliminate most of aviation’s climate impact, especially as the industry grows in line with demand. SAFs still rely on combustion which causes nitrogen and sulphur oxides, particulates, soot and high temperature water vapour at high altitudes. It’s still a cocktail that will have a huge impact on climate change. We need to invest and give room for true zero-emission technology to come through.
LUX: Elon Musk has described hydrogen fuel cell vehicles as ‘mind-bogglingly stupid’. Why do you think he is not backing them, and why should he be?
Val Miftakhov: He has plenty of other technologies that he is invested in! When you have created an automotive company that’s the most valuable in the world on the premise of battery-electric, it’s very easy to say that to people who champion fuel cell cars. And for the light duty personal vehicles Elon very well may be right. Hydrogen favours higher energy intensity, higher utilisation applications with more concentrated fueling infrastructure. Aviation fits the bill perfectly.
LUX: Are you planning to bring the hydrogen-electric powertrain model to cars in the future?
Val Miftakhov: At this point, we are focused 100 percent on aviation applications. It’s an easy choice: with Tesla and now all other major automakers pushing the EV revolution, it’s fairly certain that we will have rapid transition to EV ground vehicles. In contrast, aviation is at ground zero today, and while it constitutes a smaller part of emissions, it’s harder to abate, and growing quickly. It will be a much larger slice of the pie in 20-30 years.
LUX: What advice do you have for other cleantech entrepreneurs?
Val Miftakhov: My advice is to look at the challenge and find the most impactful, practical solutions based on the first principles and the real physics of the problem, and try to shed yourself of any bias you might bring into the endeavour.
Val Miftakhov is the founder of ZeroAvia
Dimitri Zenghelis, Chair of the Responsible Wealth Committee at CapGen, is one expert in the concept of a zero-carbon economy. A PPE Oxon alumnus, Zenghelis is a lauded academic, entrepreneur, and advisor on fiscal policy – and that’s before we get on to his work as a leading authority on mitigating the economic impact of climate change. He speaks to LUX Contributing Editor, Samantha Welsh, about investing in the green transition and why it poses an opportunity, not a risk

Dimitri Zhenglis
LUX: Are we collectively making a fast enough transition to make our contribution toward a net zero economy?
Dimitri Zenghelis: It’s easy to get despondent. Despite laudable commitments across the world to meet net zero economic pathways, actual commitments on the ground fall well short of delivering that target. And yet, there has been remarkable progress over recent years. The sheer scale of the low-carbon transition has generated productivity-enhancing network effects. This in turn drives the positive, reinforcing feedback where deployment induces cost reductions, and cost reductions incentivise deployment. As a result of this virtuous innovation cycle, whether or not you care about the climate, the world is about to receive cheaper electricity and better performing more efficient cars.
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LUX: In cost benefit terms, surely there is a fear that those who will be last to take on the costs of changing course will be the winners in the interim?
Dimitri Zenghelis: There will be carbon-intensive sectors that will continue to operate over the transition. It is essential that we pay as much attention to decarbonising those areas that are difficult to tackle as emergent clean sectors, which are already close to net zero. Incentives need to be carefully thought through to ensure the most carbon entangled sectors and regions have incentives to change course. Without doing so, it will be impossible to meet our net zero target.
In reality, however, those who are last to take on the costs of changing course are likely to be the ones that will be saddled with the redundant, devalued and stranded assets with a limited role in the economy of the 21st century. If the transition to a resource efficient, zero carbon economy is inevitable (and I argue that it is), then managing that transition and staying ahead of your competitors is the surest way to profitability.
LUX: What other risks are there to a green transition?
Dimitri Zenghelis: The costs and benefits are not evenly spread and the distributional consequences of the transition to a more resilient low carbon economy need to be considered carefully. This means compensating, reskilling and retooling those who stand to lose out, enabling them to participate in the new economy and provide the jobs of the 21stcentury. It also means supporting overstretched consumers who may face higher charges to fund transitional infrastructure investment. Ensuring a just transition will be central to maintaining social cohesion. This is mostly about politics, after all.
LUX: In the context of intergenerational wealth transfer, have you noticed any significant emerging phenomena in terms of green investment?
Dimitri Zenghelis: There is definitely a generational shift going on. Younger investors are keen to put their money into sectors that have a long-term future and which provides sustainable wellbeing and prosperity. Employers, too, realise that in order to attract the brightest and the best, they will need to make sure that their business strategies are compatible with the aspirations of young people, which requires attention to matters of sustainability and inclusivity.
I also think that the younger generation have a far better understanding of the opportunities associated with the resource efficient, low carbon transition. They are less wedded to the smokestack technologies of the past and are genuinely excited about the massive potential for new technologies, institutions and behaviours which can offer sustained returns to investment.
LUX: How do you manage the diversity of potential strategies you pursue?
Dimitri Zenghelis: There’s no shortage of sectors to invest in, but the choice of sectors is not that difficult given the obvious overlaps. When it comes to sustainability, the whole is greater than the sum of the parts.
Take, for example, decarbonising transport. Future innovation pathways will include the technological greening of vehicles, starting with cars and moving to haulage, as well as a shift from cars to other transport modes, and a reduction of mobility behaviour. Overlying all of this are the technologies of the fourth industrial revolution, with a strong role for digital machine learning, artificial intelligence, big data and so forth.
This is not just about a green roof here, or an electric vehicle there. This is about an integrated transition with complementary investment across a swathe of assets, including natural capital and the protection of renewable resources – without which all aspects of economic activity and wellbeing are existentially threatened.

The Green Awards London at Millbank Tower on November 05, 2021, London, England. Photo by John Phillips/Getty Images for Greentech Show GMBH
LUX: Through your fellowships, research publications, and political advisory, you are leading on climate crisis and strategies to mitigate risk. How do you get from evaluating the macroeconomic aspects of climate change to designing policy regimes for tackling the harmful effects?
Dimitri Zenghelis: Politics is at the heart of this. There are switching costs and behavioural inertia which prevent the economy transitioning to better technologies and networks. We are already seeing the benefits from renewables and cars in providing cheaper electricity and better performing vehicles. These are things humanity should have invested in anyway, regardless of any concern for the planet. Yet it requires large scale public intervention through standards, regulations and subsidies to deliver this now irreversible change. No economists predicted it and the market alone would never have delivered it.
It turns out that the main barriers preventing a rapid transition are not economic or technological, they are cultural, behavioural and institutional. That’s why leadership from politicians, mayors, businesses and investors matters in steering and designing the society of the future, while ensuring that everyone has the skills and support to benefit from the opportunities that this change delivers.
Read more: Justin Travlos on Responsible Investment Strategies
LUX: Why can a clear policy steer create an opportunity rather than a risk?
Dimitri Zenghelis: Credible policy intervention can provide investors and companies with clarity and confidence that a low carbon future will be a profitable one. Mixed and muddled signals raise the cost of capital as investors seek to cover policy risk which they do not own.
Once they reach a tipping point, expectations can transition rapidly to the new equilibrium, and technologies are enabled to switch quickly from one network to another. Public intervention allied with corporate leadership are the drivers of change, as well as a consequence of it.
LUX: You studied Philosophy, Politics and Economics (PPE) at Oxford University. How has that informed your career?
Dimitri Zenghelis: It’s interesting that you mention my degree in PPE. For the most part, this is a generalist degree that is seen as a signalling device to show that people can thoughtfully entertain and apply ideas rather than having any kind of practical application. And yet, when it comes to issues of sustainability and climate change, the story of how we value different assets, and the political choices we make to reduce emissions while generating productivity, jobs and competitiveness relate to all three constituent parts of that degree. It was an interest in the politics of people’s wellbeing, income, jobs, inequality and poverty that first led me to enter the field of economics.

Dolphin Square, Dolphin House
Justin Travlos is Global Head of Responsible Investment at AXA IM Alts. His management of a diverse investment portfolio is governed by one underlying principle: all decisions are made in the context of understanding where risk is – from a sustainability standpoint. Here, Travlos speaks to Samantha Welsh about the growing importance of proptech, and why sustainable strategy should not be an exercise in cherry-picking ‘green’ assets but embedded across the entire portfolio

Justin Travlos
LUX: You have a track record in driving successful sustainability strategies. Where did this interest come from?
Justin Travlos: Sustainability has long been a personal interest, but it first intersected in a professional capacity in 2007, when I became the head of sustainability for the commercial property business at an Australian real estate investment trust. I worked with a brilliant team to create the foundations of a strategy that was both sustainable and able deliver returns, and is still relevant and performing today. That balance is fundamental. I’ve always seen myself at the nexus of real estate development and sustainability, and the opportunity that brings to make places more appropriate both for people and for the planet.
LUX: Where has AXA been particularly successful in managing buildings to sustainability targets?
Justin Travlos: Asset regeneration always provides a canvas to enable change, and scale helps overcome some of the complexity often associated with these projects. While meeting the latest sustainability credentials is much less complex in new builds, they often raise questions around embodied carbon. Ultimately, it is equally, if not more, important to regenerate existing assets: poor performance of existing stock is a key area of focus for government and regulators when addressing climate change, and thus a key area of transitional risk (and opportunity) for us as real estate investors. Moreover, investing across a diversified, global portfolio allows us to benefit from a number of emerging synergies.
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LUX: AXA IM Alts is Europe’s biggest real estate manager by Assets Under Management (AUM). How do you evolve a best governance strategy for a diverse portfolio of this size?
Justin Travlos: Integration into our investment processes is the key to governance: it was important that our strategy didn’t just have one best-in-class green fund or asset to showcase, but was embedded across our entire portfolio and integral to every investment decision. We look at a broader sweep of both financial and non-financial considerations, and so long as those decisions are made in the context of understanding where risk is, from a sustainability perspective, then that’s the right conversation to have.
While our strategy will continue to evolve, particularly in terms of implementation, it is formed around three the key pillars of decarbonisation, resilience and building tomorrow. Decarbonisation is about reducing our carbon footprint in line with the Paris Agreement targets. Resilience is about understanding the physical and transitional risks of climate change on our assets. And looking at both of these creates insights that inform the types of assets that we regenerate and build – shaping our investments to become building blocks for the future.

22, Bishopsgate. Photo by Edmund Sumner
LUX: Is there variation in how regions adopt responsible investment strategies?
Justin Travlos: Yes, due to the different regulations and market practice in place across the globe. In the EU, businesses are now required to embed sustainability risk management into the investment process. AXA is now reaping the rewards from the groundwork that we laid down a long time ago. But our alignment to the regulatory environment in Europe will be subtly different to what is required in America or AsiaPac. The funds that we have in Australia, for example, are much further ahead in their adoption of ESG performance indicators because the market and its regulations governing environmental management and reporting are significantly advanced.
These strategies are also underpinned by data, much of which is still imperfect. As the dataset grows and visibility improves – and advances in technology will play a big part in this – the ability to finetune performance to reset those decarbonisation benchmarks to specific asset classes in specific countries will become invaluable. It will not only provide very clear targets for asset management teams but will provide a comparative global benchmark for measuring performance, something absent from most current sustainability reporting.
Read more: Standard Chartered’s Eugenia Koh on Next Gen Investors
LUX: To what extent are asset managers using proptech now?
Justin Travlos: There’s always been a rule of thumb that if you pick up an asset that’s just been managed in the day-to-day, you can almost guarantee a 20 to 30% improvement in energy efficiency, simply by utilising the latest technology – which is obviously a win-win because it doesn’t require huge amounts of cap expenditure but does generate savings and financial returns.
Ultimately, some building infrastructure and systems may still need an entire overhaul, but proptech will be integral to assets’ value proposition going forwards, as owners and occupiers ascribe greater value to the provision of these data points to achieve their ESG ambitions.

Forestry Investment, Australia
LUX: Are we collectively doing enough?
Justin Travlos: Looking forwards, I take some comfort from the fact that in just 18 months, humanity has produced not one but several vaccines to bring a population of 7 billion people back from a global pandemic. This shows what can be achieved and I hope against a backdrop of increasing evidence of the impact that climate change is having on the world that that the same sort of ingenuity, thinking and collective effort will prevail. Ultimately, the actions that we take now will have a fundamental impact on where we end up by the end of the century, which is why the urgency of this topic has become central to our approach to sustainability and responsible investment.
LUX: What advice do you have for next gen clients running a lens over family office real estate portfolios?
Justin Travlos: From an ESG perspective, there are three key questions. First, can profitability of the investment be decoupled from carbon? Second, is a change in physical risk going to limit either the operating days of the asset, or the available capital to acquire the asset at the end of the investment horizon? And third, how does the asset support its occupants?
Justin Travlos is Global Head of Responsible Investment at AXA Investment Managers Alts

Prince Robert de Luxembourg. Courtesy of Domaine Clarence Dillon. F. Poincet @ OccitMedia
Prince Robert de Luxembourg is taking Domaine Clarence Dillon and Château Haut-Brion, one of Bordeaux’s most prestigious wine estates, into the future by creating new winemaking facilities, a fine wine shop and a visitor centre. LUX speaks with him about mixing the worlds of art and fine wine, and growing the family business
Prince Robert de Luxembourg – just plain Robert to his friends and this interviewer – is in a hurry, although you wouldn’t know it. He is about to embark on his first family trip to the US, to visit the American side of his family, since before the pandemic. But if he’s ruffled by having to deal with the stresses of international travel currently, he isn’t showing it. “And how have things been with you?” he asks, listening thoughtfully and diverting briefly into a conversation about how curious the media world is right now.
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Robert is someone who could easily have done very little at all; after becoming involved in the family company a decade earlier, in 2002 he became Managing Director of the family’s holding of Domaine Clarence Dillon, which owns, among others, one of the world’s most celebrated wine estates, Château Haut-Brion. Haut-Brion is what is known by connoisseurs as a ‘First Growth’, standing alongside Châteaux Lafite, Mouton-Rothschild, Latour and Margaux; the China-driven rise in values of these wines in the past 20 years has meant a surge in profit margins for their owners. A case of 12 bottles of 1989 Château Haut-Brion will set you back more than £15,000 (more than US$20,000); in a restaurant, a recent vintage will usually be priced north of £1,000 per bottle.
Haut-Brion also has more heritage than pretty much any other wine: American founding father Thomas Jefferson famously took a case home to Virginia in the 1780s; and, for those who care about these things, it has a distinctive style, often richer and more earthy than its fellow first growths.

The salle des vignes in the 19th-century Pavillon Catelan, at Château Haut-Brion in Bordeaux, which has been converted and extended into a new visitor centre. Courtesy of Domaine Clarence Dillon
Like his wine estate, Robert has strong links to the US: his mother, Joan Dillon, was a stalwart of the US political establishment, who married Prince Charles of Luxembourg, a direct descendant of King Henry IV and Louis XIV, and a member of the Bourbon family. The heritage of the estate and other holdings in Domaine Clarence Dillon comes from his mother’s line: it was his maternal great-grandfather, Clarence Dillon, a Texan financier, who purchased Haut-Brion in 1935.
There’s an element of the Texan in Robert; his warm-hearted greetings, openness to conversation, straightforwardness. His English is somewhere between the private-school British of his upbringing and the East Coast aristo of his US family.
There is another side to him that needs prising out a little: the creative. He started out as a Hollywood screenwriter, one with considerable potential it appears, as one of his screenplays piqued the interest of Stephen Spielberg and was eventually optioned by Colombia Pictures. Although we don’t talk about it much, he plainly enjoys his interactions and ideas with the media and film crews, and there is creativity in both his planning as he expands and recreates his Domaine for the next decades and in the execution of elements such as Le Clarence and Pavillon Catelan.
The former is the restaurant he opened in Paris in 2015, now with two Michelin stars under chef Christophe Pelé, which, though reflecting a decidedly modern version of French cuisine, has been created to feel like dining at a Bordeaux château. The latter is his new creation at Château Haut-Brion and its (almost equally celebrated) neighbour La Mission Haut-Brion, a lavish visitor centre with contemporary-Baroque drawing and private dining rooms. The key message: the visitor experience can now be as lavish as are the wines.

Château Quintus in Saint-Émilion, part of Domaine Clarence Dillon. Courtesy of Domaine Clarence Dillon
LUX: To what extent have you transformed Domaine Clarence Dillon? It’s a broader business now than when you took over.
Robert de Luxembourg: It was a farm when I arrived as a child. We had no offices, it was just one venerable wine estate, Haut-Brion. There was an accountant who would come maybe one or two times a week to my great-grandfather’s apartment in Paris and that was the only ‘office work’ that was undertaken. There was also a gentleman who would organise visits in Bordeaux occasionally. At that time it was a farm and today, we have become a group of companies, the mother company being Domaine Clarence Dillon. This entity oversees five subsidiaries, three vineyards and many more wines. We have grown into a substantial and expanding wine business enjoying a multitude of related activities.
Read more: David Taggart on photographing our cover star Jeff Koons
I believe considered growth is important for a family company in order to survive and flourish. In the short term, you could do very well having one extraordinary trophy, but if you want to keep the family involved and the shareholders happy over the long term, you also have to evolve and grow. That is as important as the element of pride and belonging and being part of an exciting story. The bottom line is making sure that future generations of our family remain committed and invested in the business. So, yes, growth has been a part of my strategy along with enjoying the creativity of developing new lines of business. This company spirit is important to all of our stakeholders – my colleagues, my family and ultimately our customers. Tradition and innovation are an integral part of our DNA. As an entrepreneur, and standard bearer for our family and company, I find this mix both exciting and rewarding! Every time you start something new, it offers you all kinds of other directions in which you can take the business, whether it’s a restaurant, or retail or wholesale. I am very proud to say that we have accomplished this successfully in all of the related lines of business that we have developed. Clarence Dillon and Haut-Brion were my initial inspiration. This has led us to reach a level of excellence in all of our new activities that become references of quality in their own domains in the world of fine wine.
By the way, we have just had one of the most successful en primeur campaigns of all time. Quite unexpected, given the context! This is particularly exciting for Quintus but also for Châteaux Haut-Brion and La Mission. Our campaign lasted two-and-a-half hours during which we sold all the wine that we released on the market. Life slowly seems to be coming back to normal and it is gratifying to see interest and sales returning from hotels, restaurants and the airlines industry, which had remained very quiet over the previous 18 months.

The salon gentilshommes, one of the private dining rooms at Pavillon Catelan. Courtesy of Domaine Clarence Dillon
LUX: You are building a new cellar at Haut-Brion. What prompted this?
Robert de Luxembourg: All big changes at the estate, even dating back to the 17th century, have been driven by newer winemaking practices. Whether it’s the Pontac family producing new French claret or the introduction of adding sulphur and racking and even introducing estate bottling later, these winemaking developments are constantly driving innovation. When we brought in tractors in the 1950s, I think they were the first in Bordeaux and we had to house them somewhere, so we needed a building. When we brought in new vats in 1961, which were the first steel ones to be used in winemaking in Bordeaux, the buildings needed to accommodate them. And then in 1991, 1990 or even 1987, when we were rebuilding the entire chais at La Mission and designing new vats, this informed our advances during the following decades.
Over the past ten years we have been re-thinking our whole way of winemaking. This is driven by a desire to offer the finest winemaking tools in Bordeaux to our colleagues. We also aim to create carbon-neutral buildings that offer the perfect working environment for my colleagues and an exceptional visitor experience that focuses the attention squarely on the world’s most eminent historical winemaking estate, Château Haut-Brion.
None of this is particularly new. We started integrating the first solar panels back in the early 1990s at our estates, and we’ve slowly continued to build these up over the years. Now, with this new project, our intention is to complete this work at Haut-Brion by fashioning a totally carbon-neutral installation. Through our collaboration with the German-American architect Annabelle Selldorf and her team, we are developing the Château Haut-Brion installations of the future, while respecting the past and placing the focus back on this historic estate. This will be the most important undertaking at this estate for the past few centuries. We have been working on it for six years and it will take four more vintages to complete.

The salle des vignes at the Pavillon Catelan. Courtesy of Domaine Clarence Dillon
LUX: Your winemaker and Deputy General Manager Jean-Philippe Delmas must have a big role in this?
Robert de Luxembourg: Absolutely. The technical considerations for this project were front and centre. Jean-Philippe, alongside our Technical Director, Jean-Philippe Masclef, have together been driving this key process. It is interesting to think that Mr Delmas’s family has been overseeing all of these technical revolutions at this estate across three generations, starting with his grandfather, Georges Delmas, in 1923. At the very start of this project, having identified our architect, I told them, “You have carte blanche. What tools do you need in order to make the very finest wine possible?” Then we built a whole concept around what they had come up with. That has to be the starting point because it is ultimately exceptional terroir and wine that have always driven our success. After this came safety, comfort, ESG, sustainability and the visitor experience. Covid-19 provided us with extra time for reflection.
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It has been a wonderful experience working with Annabelle Selldorf. Her firm had no experience in the arena of wine but a deep and very varied experience in other sectors, with a particular focus on museums, galleries and art. They recently worked on the Luma Foundation in Arles in parallel with Frank Gehry. They are just completing the extension of the Frick Collection in New York and refurbishing the Museum of Contemporary Art in San Diego, and she’s done galleries for David Zwirner and Hauser & Wirth over the years, and has recently received an important commission to work on the National Gallery in London. So, it was interesting for me to bring all of that expertise into a technical project to look at how these two worlds could come together.
The main challenge for me was that Haut-Brion has the most extraordinary history of any vineyard in the world. We didn’t want to create a huge architectural statement. If anything, we wanted to put the focus back on the Château and its story. So, we needed something technically perfect, as I’ve described already, but also, from an architectural standpoint, a structure that was rather discreet. That’s why we needed an architect whose design principles and statements wouldn’t overwhelm the history but respect and celebrate it, all the while introducing a very modern concept.

Haut-Brion 1985, a classic vintage of the château. Courtesy of Domaine Clarence Dillon
LUX: What about the design of the new chai, and how will it relate to the Château?
Robert de Luxembourg: As I mentioned, it’s a modern, carbon-neutral construction using all the latest technology, whether geothermal or solar. As far as the design is concerned, it’s purposely discreet in order to focus the eye and mind on the Château, which is one of, if not the earliest château that was built solely to oversee wine production for the Pontac family whose house was not far away in Bordeaux. So the Château has sort of been obscured over the centuries as people have added on bits such as technical buildings and farm buildings. I would love to open up the Château again so that it is the first thing you see when you arrive. This is not the case today. And we’re trying to get away from having cars and tractors and stuff in the courtyards around the Château and just have serene parks and gardens outside. And that’s another concern: how do we monitor how people are going to be coming to us? Will they be coming in self-driving vehicles? Will they be coming in self-flying drones? How do we accommodate the new visitor over the next few decades? It’s not just about what’s going to happen in five years, but the next fifty.
LUX: So what will a visitor see in 2022?
Robert de Luxembourg: Well, in 2022, it’ll be a big hole, so there will be nothing. That’s why we have built our new visitor centre. And La Mission and Quintus will still be available for visits. Also, the shop, La Cave du Château Bordeaux, opened in July.
LUX: What will the private dining experience at the visitor centre be like?
Robert de Luxembourg: The idea is to recreate the atmosphere that we have in Paris [at Le Clarence Restaurant] so that people feel they are surrounded by the vineyards and they can have tailor-made tasting experiences. They can bring their friends and have access to an extraordinary range of vintages they will not have access to elsewhere. And the wine is going to be from our estate only.

The façade of Hôtel Dillon, Paris. Courtesy of Domaine Clarence Dillon
LUX: Will there be a kind of VVIP experience that you can offer with this private dining?Robert de Luxembourg: I think anyone that comes to us should be considered a VVIP. That’s our culture here; we’ve always welcomed all visitors and everyone has been treated as a guest in our home. We’ve never, to date, sold anything. We’ve never had anyone pay for any experience: it has always been free, everyone’s always been given free wine. So, in time, that is going to have to shift, because it’s a huge amount of work to have people serve and run the visits and the rest of it. Today, we receive around 10,000 visitors a year, and pouring 20,000 glasses of La Mission and Haut-Brion for free has an impact on our stocks when we are producing very little anyway. So, I don’t think it can go on forever, but within the new buildings, we will have dedicated spaces for visitors and special dining areas. Access to certain areas, depending on what you’re interested in, will be limited, of course, because we have collections of documents in our library, our collections of cultural tools, etc. Our new facilities will be outside the new visitor experience, but for the next few years – because it’s a three-year process before we even start the other building – we will have people using this space and they’ll be able to have catered lunches or dinners.
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LUX: Is it returning to business as usual at Le Clarence, following the lockdowns?
Robert de Luxembourg: I’ve tried to bother the chef as little as possible because it’s been complex getting up and running again. So far, the feedback that I’ve received from people who are friends of mine who have gone there has been very positive. It’s getting back into training and if you’re playing at the top of the league, you need to build up slowly and so that’s what we’re doing. I anticipate that we will become a little bit more normal in our practices and open up further come September. Our private rooms have had little use – we haven’t felt comfortable doing that – but it’s all now slowly returning to normal. What’s great is that people are so excited to be there with us. People are coming and staying very late. That’s part of the advantage the way the Clarence is conceived: they come and they stay. It can be challenging for our team because we have people still finishing their lunch at 6.30pm just as we have diners arriving, so we need to accommodate that, especially when people have missed this experience so much that they don’t want to depart.

The team of the hotel’s restaurant Le Clarence. Courtesy of Domaine Clarence Dillon
LUX: Can you tell us more about the 2020 vintage and also a bit about Château Quintus?
Robert de Luxembourg: Well, 2020 has been a huge success. Obviously, over the past few years we’ve had Mother Nature on our side. One of the positive aspects of global warming – if you’re looking for them – is that we’ve been making some extraordinary wines with vintages that happen to be in line with some of the finest vintages made over the past century. When you look at vintages such as the ’45s, the ’47s, the ’59s, the ’61s, the ’82s and the ’89s, they tended to be hot, dry vintages but still with enough humidity for the wine not to be stressed. Even 2003, which was the hottest, still has lovely acidity in the reds and the whites didn’t suffer either. The weather conditions have been perfect in order to produce great vintages and obviously the techniques have also improved significantly.
With Quintus, we’ve acquired three sites with different vats, both concrete and steel, so it was also an amazing laboratory for us to work in. Ironically, there was probably more variety to work with here for our winemakers than they had at La Mission or Haut-Brion. It’s taken some time for them to fully come to terms with the terroir, which is normal, but with 2020 we’re now coming up to our tenth vintage.
We’ve grown with the property, we understand it better every year, and I think we’ve made the best wine so far in 2020 and it’s recognised by the market. It’s the first time where, you know, critics are confidently saying, “Yes, this is a truly great wine and terroir”. We have totally changed the winemaking practices here on the right bank. I have never hidden the fact that my motivation is to produce one of the top (if not the finest) right bank and Saint- Émilion wine at this estate. That is why we named the estate Quintus (as the Romans may have named their fifth child). Quintus has the same potential as our first four wines, both red and white, to be one of the very finest wines in the world. I believe that we are up to the task of making this dream a reality!
Robert de Luxembourg’s key milestones
2002: Becomes Managing Director of his family’s Domaine Clarence Dillon, owner of Château Haut-Brion
2005: Launches mid-market wine brand, Clarendelle
2008: Takes over as Chairman
2009: Completes major refurbishment at Château La Mission Haut-Brion and begins the same at Château Haut-Brion
2011: Acquires Château Quintus
2015: Opens Le Clarence restaurant and La Cave du Château wine shop in Paris
2021: Opens the Pavillon Catelan visitor centre and La Cave du Château at Haut-Brion
2025: Château Haut-Brion cellar refurbishment due to be completed
Find out more: domaineclarencedillon.com

James Chen, Chairman, Chen Yet Sen Family Foundation and ‘Vision for a Nation’
‘Moonshot Philanthropist’ James Chen speaks to LUX about the importance of risking capital for a mission that matters
James Chen is on a mission to tackle a major problem that most of humankind doesn’t even realise exists. There are more than two billion people worldwide who suffer from debilitatingly poor vision, with no recourse to help. And yet all it would take to transform their lives is a simple pair of prescription glasses. Poor vision is a life sentence that could easily be lifted, with just a little help. In what he refers to as ‘moonshot philanthropy’, Chen – softly spoken, thoughtful and himself a wearer of prescription glasses – set out to change the world.
During his eighteen-year philanthropic journey, Chen has pioneered developments in optical technology through his company Adlens and overseen its implementation in the developing world through his NGO, Vision For A Nation. In July this year, largely due to pressure from his campaign Clearly, the UN adopted a Vision for Everyone resolution, which was unanimously agreed upon by all 193 member states. By recognising vision as a basic human right, the resolution will kickstart a global effort to help 1.1 billion people with poor vision by 2030. Here, Chen speaks to LUX about his mission.
LUX: You were influenced by your father to become involved in philanthropy. Tell us about that.
James Chen: When my father retired from business, he devoted himself to philanthropy in his hometown. I think a lot of people at that time were very generous, [but] they [only] wrote cheques. The difference with my dad was that he actually went there himself, a few times a year: he made that seven-hour trip [to his hometown], got to know the people and their needs. He set up schools, hospitals, town halls, and everything in between. Later, when he got old and stepped back from it, [I used it as] impetus for setting up the family foundation. Personally it was very gratifying to work with the family, and to build on his legacy, in China. But I wanted do dig into something meaningful globally. I had no idea what it would be.
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LUX: So how did the problem of vision come onto your radar?
Jame Chen: I came across this Oxford professor [Dr. Rob Stevens] who invented adjustable-powered lenses, and it immediately clicked with me. I grew up in Nigeria, where our family business still is, and for most of my career I’ve also been in developing Asia. The thing that struck me was that very few people wore glasses there – either because they don’t need them, or they don’t have access to them. When I met this professor, I could see how I could help solve the problem.

Thanks to Chen’s campaign Clearly, the UN is aiming to help 1.1 billion people with poor vision by 2030. Image by Sarah Day
LUX: Adlens is the vehicle you created to tackle this. What was that journey like?
James Chen: I formed Adlens with [Dr. Stevens]. We wanted to develop the technology and apply it commercially in the developed world, and socially in the developing world. My team spent two years knocking on the door of the World Bank, which ultimately rejected us. The industry and professionals said that it couldn’t be solved, but their model of delivery of glasses is to high resource environments: that model falls over in the developing world. That’s why we set up Vision For A Nation, an NGO, to test our model in a low-resource environment. We picked Rwanda, and developed a protocol to train nurses in three days to do a good enough eye test, and to dispense glasses. In five years, we screened 2.5 million of the 12 million population in Rwanda and dispensed 300,000 pairs of glasses. We left at the end of 2017, [having] done the thing that the policymakers said couldn’t be done.
LUX: How did you scale that model?
James Chen: Instead of replicating the program one country at a time, I knew that this was a global problem: we had to think differently. That’s where I applied my risk capital to start the Clearly Campaign. Our target was to get policymakers to understand what we called ‘the problem that the world forgot’. We said, ‘if you have uncorrected poor vision, how are you going to achieve your sustainable development goals?’. For someone who has poor vision, it’s probably going to affect their educational outcome, their productivity; even gender equality is affected by poor vision. That’s the crux of our campaign.
LUX: This concept of philanthropy and vision, had anyone done that before you?
James Chen: No one [has] thought of it in terms of a bigger scale. That’s why I had a brick wall when I first started looking into this. People do these programs [where they] go to a village and take glasses, but that doesn’t, to me, solve the problem. Poor vision is always put into the health silo: in the priorities of what governments have to tackle in developing countries, there’s a whole list of things that are perceived as higher priority than blurry vision. But there are 2.2 billion people in the world who have poor vision, of which, for at least 1 billion people, all they need is a pair of glasses to correct it.
Read more: Gaggenau’s Jörg Neuner on embodying the traditional avant-garde
LUX: Why do you think it took a philanthropist with no prior knowledge of the sector, instead of scientists and governments, to solve the issue?
James Chen: A key problem in the world of aid is there is very little risk capital available. As a philanthropist, I am in the privileged position of being able to take risk with my capital. If it’s successful, it’s hugely impactful. If it fails, I can absorb that loss. It’s now my prime mission [to incentivise] the high net-worth community to do the same. I coined this phrase ‘Moonshot Philanthropy’, and I came up with a tagline: ‘privatise failure, socialise success’.

Chen delivering a speech at a Sightgeist event in London
LUX: What would you say to people to encourage them to do ‘Moonshot Philanthropy’?
James Chen: Recognise the superpower that we have as ultra-high net worth individuals: we can deploy our own capital, and we can take as much risk as we want. Most of the high net-worth community do not deploy that superpower.
LUX: Do you think there is enough dialogue between philanthropists?
James Chen: No. There’s still a lot of scope [for that]. There’s all this noise around impact, investing, and social enterprise, and lots of donors have become confused. Most people who call themselves philanthropists are really doing charity or patronage. With the ‘Moonshot Philanthropy’ idea I want to plant that seed so that there is a model for people to use. I think I’m in a unique position to reframe this, to help people to grasp it. That’s the good thing about philanthropy: it’s different from business. In business you’ve got a great idea and then you try to maximise the value. In philanthropy, if you think you have a great idea, share it, and let people run with it. That’s the best way to scale it.
LUX: What’s next?
James Chen: I’m very focused on proving the link between vision correction and its impact on things like productivity and education outcome. We need to provide the evidence base so that governments will invest. It’s not just helping me by doing all this; I’m bringing more awareness, and capital, and support to the whole sector.
Find out more: jameschen.vision

Emilie Pastor © Kate Martin.
Emilie Pastor is a scion of the Monaco real estate and art collecting dynasty; Sibylle Rochat works with her as art advisor. Here, they speak to Samantha Welsh about their unique style of spotting and supporting artists
Emilie Pastor was born into art. She is a scion of Monaco’s renowned real estate family, and her father Michel Pastor was one of the most significant European art collectors of the 20th century. Emilie has teamed up with London-based art advisor Sybille Rochat, herself a significant figure on the collecting and consulting scene, to found the philanthropic organisation Concrete Projects. Pastor and Rochat are supporting emerging talent by providing financial and logistical support and expertise, and catalysing some exciting new collaborations with the music scene.
LUX: What made you want to engage in the art world together?
Sibylle Rochat: We started to see how, because of commercial pressures, everything was looking the same. It’s always the same artists represented by these mega-galleries that can produce big shows for a museum. We realised that a lot of young and mid-career artists were talking about projects that were impossible because of a lack of funding. The art world needs new voices, new ideas, new concepts.
Emilie Pastor: I wanted to give back and to make sure that creativity would go on, that it would not become too business oriented. That’s why it challenges us, to know that we are able to give this little bit extra, to have exhibitions that couldn’t be realised without us.

Concrete Projects supported Our Product, an exhibition by Pamela Rosenkranz at the Swiss Pavilion, Venice Biennale, 2015. Image by Marc Asekhame.
LUX: The two things you offer are financial and technical support. How does that work?
Sibylle Rochat: When there’s a big project that we want to participate in, it’s quite challenging financially for galleries because they always need private support, especially with all the cutbacks in the culture sector. But what we offer is never big, big financial support. Rather, we’ll pay the technician, or for the water for the swimming pool, or the painting. For technical support, we have a solid network of art technicians and art handlers – very specialised craftspeople.
Emilie Pastor: For sustainability, we will try to have local support, too. That’s important for us.
Sibylle Rochat: Yes, we try to never fly anyone in for a project. We’re very careful about our carbon footprint. It’s good to source locally, for the community around the museum, for the artists to know the city, and so forth.

Sibylle Rochat © Kate Martin.
LUX: You also support Chisenhale Gallery.
Sibylle Rochat: I really like Chisenhale’s programme – the work they do and the space they give to new voices. They have an amazing track record in terms of artists. They’ve been showing Lynette Yiadom-Boakye since very early on, as well as Camille Henrot, Caragh Thuring and other young artists. We supported the work of Hannah Black there – she’s a very political artist who’s leading challenging conversations about change.
LUX: What does it take for a work to resonate with you?
Emilie Pastor: I need to feel something. I need to understand it, to see if it makes sense in my collection, if it’s coherent. I think about my children when I add to my collection – it’s a kind of legacy. I want to leave them something that has a meaning, that tells them something about the time they grew up in.
Sibylle Rochat: Kids only ever know them as parents. Art allows children to see and know their parents better.

CAT’S PAW by Abbas Akhavan was also supported by Concrete Projects at Chisenhale Gallery, London in 2021. Courtesy of the artist. Photo by Ali Sadeghian
LUX: What projects do you have coming up?
Sibylle Rochat: We noticed the strong rap scene – grime especially – in places in south London like Peckham. Some of the musicians were looking at contemporary art for their album covers, but there was no bridge. So we decided that it would be good to put the two together to create an art video and track. (Think about Kanye West, who asked Louise Bourgeois to do his album cover.) We expose them to another scene. It’s an opportunity for both sides to find another world and be enriched by that. What I see is these young kids creating songs which resonate with video artists today. They need to do something together!
Find out more: concreteprojects.co.uk
This article was originally published in the Autumn/Winter 2021 issue.

Portia Antonia Alexis is a leading consumer business analyst, neuroeconomist and mathematician
Portia Antonia Alexis is a consumer goods analyst and researcher specialising in the realm of neuroeconomics, where she uses advanced analytics to determine the thought processes of consumers and how best to appeal to them. Here, the McKinsey alumnus speaks to LUX about the impact of the pandemic on consumer habits and the future of hard luxury
LUX: How do you define hard luxury?
Portia Antonia Alexis: Hard luxury is simply a term that refers to timeless products such as watches and jewellery, while soft luxury refers to products such as leather accessories, bags, and designer clothing. While this may sound a little basic, an easy way to remember the difference is that hard luxury refers to pieces that are physically harder to break, while soft luxury refers to pieces that are soft to the touch.
LUX: What was the relationship between hard luxury and e-commerce pre-pandemic?
Portia Antonia Alexis: Pre-pandemic, hard luxury goods were very rarely sold online. After all, while major hard luxury retailers such as Tiffany & Co., Longines, and Rolex consistently advertised through online channels, the idea behind these advertisements would be to drive people to their in-person stores rather than try to drive online purchases.
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The reasons behind this can mostly be attributed to the price of hard luxury brands. Generally speaking, a high-quality piece of jewellery or a luxury watch will cost over $1,000, and in an online setting, many people were uncomfortable with spending such a large sum of money. Online shopping was also much less conducive to driving sales, as while an in-person salesperson could use sales tactics to condition the brain into making a purchase, the nature of an online shop made it much harder to do so. As a final note, many people enjoyed the experience of shopping for hard luxury in-person, as they get a psychological ‘high’ of sorts due to the increase in perceived status that they felt when shopping for an expensive item in person; however, when online, this reaction was greatly muted.
LUX: How has the hard luxury sector been affected by COVID-19?
Portia Antonia Alexis: As with many industries, hard luxury sales plummeted during the first few months of the pandemic, but by the third quarter of 2020, there was a large resurgence in sales. For example, in the third quarter of 2020, the luxury conglomerate Richemont had a 5% increase in sales that was largely bolstered by its jewellery assets and during that same time period, Maisons had a 13.3% increase in sales, which was largely thanks to a strong performance by its hard luxury brands Cartier and Van Cleef & Arpels. I expect to see this positive momentum continue in 2022, and I would not be surprised if hard luxury revenues meet 2019 levels this year.
LUX: From a neuroeconomic standpoint, why do you believe this rise in sales occurred?
Portia Antonia Alexis: Given that most hard luxury brands were reliant on in-person traffic to drive sales, the pandemic necessitated a complete revamping of the online experience so that these brands could replicate the same psychological triggers that shoppers felt when they were in-store.
One of the biggest innovations in this field was the advent of personalised online appointments. These appointments involve a salesperson booking a time with a client and then having a video conference where they have their entire collection on offer, and these were great substitutes for in-person appointments for two main reasons. The first was that the salespeople were able to use many of the same sales tactics that they used in store, and from a neuroeconomic standpoint, this generated a more positive response in the brain of the client that then led to a higher conversion rate than a simple online store would have. The second major difference was that the salesperson could physically try on a piece of jewellery, and this was important because it not only allowed the client to analyse the fit of a piece using a real person as a point of reference, but made the client more comfortable with shelling out large sums of cash for an item.
Read more: Prince Robert de Luxembourg on Art & Fine Wine
Another major innovation was the increased emphasis on customer service. On a basic level, this was done by having more people on hand to answer questions and do sales calls and by making the waiting time for answers either online or on the phone much shorter. This helped give clients peace of mind while shopping, alleviating a lot of the unknowns that come with purchasing while only having a picture as a frame of reference. This customer service also extended to details such as warranties and returns. In the past, many hard luxury companies had strict return policies, but in light of the pandemic, many made it so that you could try a piece on and then return it if necessary. This was crucial as it made people much more comfortable with making a large online purchase. However, since it is generally a bit of a hassle to return something, this barrier would cause many clients to mentally accept sub-par items, leading to items that would have been rejected in store still getting sold so long as they looked good online.
In tandem, these two factors made online shopping far more similar to in-person shopping than it was pre-pandemic, and as a result, sales were able to remain relatively high despite the fact that there were very few physical stores that were open.
LUX: Are there any other major factors that you feel were important?
Portia Antonia Alexis: I’d say that the influence of geographic variation cannot be overstated. While business in the United States was lacklustre, China and Japan, which are the second and third largest luxury markets by annual sales respectively, became especially influential after removing their COVID-19 restrictions earlier than most. That’s because there was a marked rise in ‘revenge buying’, which were shopping sprees driven by a feeling of having missed out during the lockdown, and ‘reunion dressing’, which were surges in demand driven by re-uniting with people after large periods of time in lockdown, and in tandem, this led to a massive growth in sales in these countries. In fact, mainland China was the only region on the planet to come out of the COVID-19 pandemic with higher local spending than it had in 2019, as it experienced a massive consumption growth rate of about 45%. When you further consider the increase in per capita wealth being generated in China, I’m confident that in the next few years, China may overtake the United States as the world’s leading hard luxury market.
LUX: What will hard luxury companies have to do to encourage growth post-pandemic?
Portia Antonia Alexis: I think that one of the single most important changes that hard luxury companies will have to undergo is the shifting of their focus from the American market to the Asia-Pacific one, with China being their primary long term target.
Research has shown that relative to American consumers, Chinese consumers tend to have very different responses to advertisements. More specifically, it seems that while American consumers respond well to brand awareness, which is created by, say, commercials at the Super Bowl, Chinese consumers tend to be far more concerned with intrinsic value, which derives from factors such as the quality of the materials used, how the goods are created, and what the brand’s story or ethos represents.
Chinese consumers also seem to respond poorly to discounted merchandise. Now, during the pandemic, many American brands dropped prices or released lower cost lines of products in order to make their goods more affordable to cash-strapped consumers. However, this often backfired in the Asia-Pacific, where consumers perceived this fall in prices to be a drop in intrinsic value, which therefore made the goods less desirable than they were before the prices were decreased!
In any case, I think that if American brands are to fully take advantage of the Chinese markets, they will have to focus more on building a long term story for their brand and less on simply creating a recognisable logo with flashy advertising. However, given that the Chinese and American markets are so large yet so different, the big challenge here will be to straddle the competing consumer mindsets in both regions. In my opinion, hard luxury brands can achieve this by applying different neuroeconomic principles to their marketing campaigns and brand building on a regional basis, and my hope is that in the coming years, more analysts with a neuroeconomic background will enter the consulting field so that this can be achieved!
Portia Antonia Alexis is a neuroeconomic consumer goods analyst and researcher who works with luxury brands such as L’Oreal, Estee Lauder, and Tiffany & Co. @portiaeconomics

Works by Pia Krajewski in the group exhibition ‘Lost and Found in Paradis’, Paris, 2019
The pandemic has changed the art market forever. A new model of purchasing and enjoying art is amazing, and a new generation of collectors with different passions is coming to the fore, as our contributing editor and columnist Sophie Neuendorf outlines

Sophie Neuendorf
2021 is proving a year of profound shifts within the art market. Covid-19 restrictions and socio-political changes have empowered some markets, such as in Germany, and caused the decline of others, such as in the UK (see bar chart below). The most notable, even sustainable, of several changes are a shift to online transactions, a rise in new collectors and markets, and the rapid development of alternative art-related assets. Looking back, it took a pandemic to propel the art world forward 10 years within 12 months.
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With the steady roll-out of vaccines and a slow return to ‘normal life’, many industry insiders and commentators are debating whether or not the art industry will return to its pre-pandemic existence, especially with regard to its former habit of jetting around the globe to see the latest fairs and exhibitions. But is that what collectors still want, and does it reflect the zeitgeist? The answer is yes and no, with recent developments pointing towards a hybrid model of transacting online and enjoying in person.
Recent data suggests that more and more collectors are confidently and regularly transacting online, with the 2021 Art Basel/UBS art market report showing that in 2020, 90 per cent of high-net-worth collectors visited the online viewing rooms of galleries and art fairs rather than their physical spaces in spite of the fact that in the same period 66 per cent of the same group expressed a preference for viewing art at a physical exhibition. For context, online-only fine art sales at the three big auction houses – Christie’s, Sotheby’s and Phillips – in 2020 jumped from approximately US$100 million to just over US$1 billion, according to artnet data.
Read more: Helga Piaget on educating the next generation
It is predicted by the research and consulting firm Cerulli that over the next 25 years more than US$68 trillion will be transferred primarily by baby boomers to their generation X heirs and to charity, with potentially a large part going to fine art and collectibles. These are the most important groups of collectors to watch. It’s also these generations who will sell part of their inherited collections and re-invest.
According to artnet data, the categories currently most favoured are modern and contemporary art, closely followed by post-war and ultra-contemporary art. Where the collectors of the baby boomer generation were knowledge- and expertise-driven and interested in the art-historical context of an artist, the new generation is often interested instead in the context of an artwork in terms of current events (such as climate change, Black Lives Matter or #MeToo), as well as what motivates and moves the artist in question. It is unsurprising, therefore, to see the rise of ultra-contemporary art, specifically the work of African American artists and female artists (see table below). This is supported by data supplied by artnet’s partnership with Artfacts, in which the combined data points (exhibitions, art fairs, auction data, among many others) help determine the popularity of emerging artists. For example, artnet/Artfacts data suggests that work by artists such as Woody de Othello, Mario Klingemann and Anne Samat will become more desirable and valuable over the near future.
A new generation of patrons, such as Eugenio and Olga de Rebaudengo, are driven by their desire to support emerging artists and help them reach their full potential and recognition. Their visionary hybrid model of online exhibitions and offline pop-up shows, developed in 2013, was ahead of their time and are now, post-pandemic, growing in popularity. “We are very lucky, because, for us, collecting and supporting artists and creating projects with them is a central part of our everyday life. We focus in particular on artists of our generation and try to get involved with them before they become mainstream names,” Olga explained, adding that, “When we believe in an artist and their vision, we love to collect them in depth and often we become good friends in the process.” Artists whose work the de Rebaudengos are collecting include Michael Armitage, Pia Krajewski, David Czupryn, Avery Singer, Sanya Kantarovsky and Josh Kline.
Read more: Milk Honey Bees Founder Ebinehita Iyere on youth work & creativity
The rise of new, young collectors goes hand in hand with the development of art-related alternative assets. Over the past few months, there has been a steady development in the tokenisation of works of fine art. This means that you can now purchase a share of an artwork and trade it, in the same way you would purchase a share on the stock market. Being much easier and faster to sell than an actual artwork, tokens are an attractive entry point into the art market and appeal to potential new buyers who are unfamiliar with it. Such buyers may find the prospect of investing into a blue-chip work daunting and find tokens as a way to slowly ease themselves into the pool of collectors. Keep an eye out for firms such as Sygnum and Ikon Exchange, who have recently launched their first tokenised works of fine art.

Olga and Eugenio de Rebaudengo with Antigone (2018) by Michael Armitage. Courtesy ARTUNER
Tokenisation of an artwork is not to be confused with non-fungible tokens (NFTs), which are growing in popularity among collectors worldwide. NFTs are unique digital assets, such as an artwork, stored on a blockchain which in turn is a system secure from cyberattack by virtue of its non-centralised presence online. According to NonFungible.com’s data, NFT sales peaked on 3 May 2021, when $102 million of NFTs changed hands in a single day with the seven-day period surrounding the peak bringing $170 million in transactions. If the numbers for the crypto-art category appear startlingly low, that’s because NonFungible.com only tracks on-chain transactions. Some of the biggest sales of crypto art – such as the Beeple digital collage that sold at Christie’s for $69.3 million of Etherium, Sotheby’s sale of Pak for $17 million, and so on – generally happen off-chain, meaning they are not recorded on the public blockchain. (This has, in turn, led some in the digital art community to question whether these are ‘real’ NFTs.)
The pandemic has ushered in an era of positive change as the art world finally embraces digitalisation. The new generation of collectors is a driving force, especially in terms of emerging artists and innovations. This increased liquidity will surely carry the upwards trajectory well into 2022 and beyond.
Sophie Neuendorf is Vice-President at artnet. Find out more: artnet.com
This article was originally published in the Autumn/Winter 2021 issue.

Melting glaciers will contribute to dramatic sea-level rises. Pictured: the Gornergletcher and Monte Rosa, Switzerland.

Professor Peter Newell
Academic Peter Newell made waves in the global media recently with a report describing how the wealthy have a disproportionate effect on climate change, and a duty to change their travel, business and leisure habits. As COP26 kicks off in Glasgow, he speaks to LUX about how moral duties increase with net worth
LUX: How do you define ‘unnecessary travel’?
Peter Newell: It is not for us as individuals to work out what counts as unnecessary travel: governments, cities and businesses can send clear signals about which travel is critical and which is largely unnecessary. Wealthy employers can set sustainable travel policies for their companies. But all of us can also exercise responsible self-restraint. Addressing poverty and social inequality means that carbon will inevitably and justifiably increase for some people, especially, but not exclusively, in the Global South.
To still live within tightening carbon budgets means cutting back on luxury emissions, including where travel to conferences and meetings is no longer necessary when virtual platforms can replace that need, as well as reducing frequent flying for holidays. It is worth remembering that just one per cent of people cause half of global aviation emissions.
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LUX: What are the ethics of travelling for sporting events and art fairs?
Peter Newell: With finite carbon budgets that have to be shared equally, some activities become harder to justify than others. We should focus less on whether a particular event is ‘essential’, because we all feel what we do is essential, and ensure that we have sustainable and low-carbon forms of travel accessible to all. But until that’s in place, there is a need to reduce unsustainable travel through policy including taxes (to subsidise affordable, low-carbon transport), restrictions on air expansion or carbon rationing. There is an issue of collective responsibility here that trumps individual whims.
LUX: Is there any validity in the idea of personal carbon offsets?
Peter Newell: Personal carbon quotas may have some value but need to be implemented carefully. Offsets are notoriously problematic, subject to double-counting and fraudulent savings, and are really just passing the costs and the responsibility for reducing emissions onto others. Displacing responsibility is not the answer.
LUX: If wealthy individuals only do what is ‘necessary’, what’s the point of being wealthy?
Peter Newell: The issue is both how much wealth people have, because emissions are very closely related to purchasing power (to buy larger homes, cars, flights etc) and how that wealth was generated in the first place. If people make their money from activities driving the climate crisis, that is part of the problem and needs to be addressed. No amount of sustainable living will compensate for that. For wealthier people, it is also about where you invest your money and how you use your influence politically.
LUX: If everybody acts ‘correctly’, jobs will be lost in the oil, aviation and other sectors.
Peter Newell: Most discussions now are about transitions – helping workers to retrain in renewable energy industries or to work in other sectors of a sustainable economy. Research suggests most of them want a secure and reasonably paid job and have no loyalty to fossil fuel companies. There is also a need for compensation and regional development plans, the like of which have been used in helping coal-dependent regions transition to new development pathways. It is about protecting poorer workers as we make the necessary changes and redirecting the vast sums of state support in subsidies and aid that fossil fuel companies receive towards support for jobs in sustainable industries.
Read more: How Durjoy Rahman’s art foundation is promoting cultural collaboration
LUX: What of the tourism industry in the Global South?
Peter Newell: Many in the Global South are amongst the most exposed to the worst effects of climate change, a problem most who live there played little part in accelerating. For this reason, they are rightly demanding tougher action from the Global North, including reducing emissions from aviation. Small, low-lying and Caribbean island states have rightly been the champions of bolder climate action because their lives depend on it, even where some are heavily dependent on tourism. What you also might see, as we have here in the UK, is a huge boost to local economies as people holiday nearer to home. Aviation may become more sustainable through fuel and engine technology, but that will take time and clearly, for all our sakes, wealthier citizens need to reduce the amount they fly.
LUX: Is it realistic to try to recalibrate the desires and aspirations of the wealthy?
Peter Newell: Climate chaos is not a realistic or attractive prospect, but that is where we are headed. So, carrying on with business as usual is not an option. The investment and political power of the wealthy is vast and can be used to positive effect – to divest from fossil fuels, to support low carbon innovations, to use their profile and influence to back key campaigns and to pay taxes that generate the funds to address these challenges. This clearly isn’t happening on anything like the scale required. The wealthy share the same planet as the rest of us. They are part of the same society. With that comes duties and responsibilities to behave in ways that serve common interests. Planetary survival is one of those. This is a key moment for those with power, wealth and influence to use them in a bold and responsible way to safeguard all of our futures, including their own.
Peter Newell is Professor of International Relations at the University of Sussex
This article was originally published in the Autumn/Winter 2021 issue.

Surina Narula, founder and patron of the UK-based Consortium for Street Children
Based between London and Delhi, Surina Narula has founded philanthropic endeavours as diverse as Jaipur Literature Festival, the Consortium for Street Children, and the TVE Global Sustainability Film Awards, among others. The governing principle underlying them all? A passion for learning and justice. Here, Narula speaks to Samantha Welsh about personal responsibility and the importance of South Asian representation.
Surina Narula is on a mission for social justice. Having dedicated the best part of three decades to delivering aid to women and children in the UK and India, she is also a patron for South Asian art and a fervent advocate for sustainability through the medium of film. If those causes sound disparate, they are deliberately so – for Narula is dedicated to equality above all else.
LUX: When did philanthropy become a way of life for you?
Surina Narula: I don’t think I had anything specifically in mind [when I started]. I just believed in justice and in a fairer world. It all changed when I had to fight for justice for my sister’s murder, which made me think a lot about human rights and justice for all. I realised it’s a very unfair world in India, where only people like us, with money and contacts, get any kind of justice. So, I started advocating for the most vulnerable sections of society. I knew it would take an entire lifetime to make a tiny difference, but it didn’t mean I had to stop enjoying my life. It is a basic responsibility for every able-bodied person to engage and make a difference.
LUX: Your work spans literature festivals to film awards, sustainability to women’s rights. Is there a single philosophy underwriting them all?
Surina Narula: You could say that everything I’m engaged in is interconnected. Everything is for a cause but also satisfies my desire to learn. [That’s why] I started fundraising through art exhibitions, theatre productions and literary festivals. I first began with working for street children through the Consortium for Street Children (CSC), based in London, and then looked at communities supporting children through Plan UK and helping charities like Women and Children First. My focus now is on advocating for environmental causes and global sustainability through the Television for the Environment (TVE). I felt the environmental crisis was becoming the greatest cause of human suffering, with the worst affected always being women and children. My philanthropic journey has been a continuous and evolving process.

Surina Narula celebrating Diwali at COP26
LUX: Your own involvement in these projects frequently transcends setting up foundations and providing aid. Why is it important that you engage on a deeper, more personal level?
Surina Narula: The personal commitment comes from a love of life. I don’t think the idea of foundations, charity, aid is what excites me; they are a means, not an end. It has been a privilege to be on the boards of many organisations, because I meet amazing people who devote their lives to work for the causes they are passionate about. I love meeting these people and learning from them.
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LUX: You are a fearless advocate for women’s rights and ask difficult questions around religious strife, marriage and prostitution. Does it ever feel like you are fighting a losing battle?
Surina Narula: It is very difficult to measure success in these areas, but unless we have the courage to question bad practices, how can we start a dialogue? By starting a dialogue, however difficult, we can start the process of change.
LUX: Is that how the Difficult Dialogues initiative came about?
Surina Narula: Difficult Dialogues is part of a wider agenda of regional development which aims to involve the voices of key stakeholders in the process of policy formulation. Policy is eventually what really changes the plight of people, and this process needs to be structured, transparent and more inclusive. We organise events debating ‘difficult’ issues with Government, policy formulators, academics, corporates, NGOs and last mile implementers of policy, before making specific policy recommendations for the area.
LUX: What reforms have your teams been able to effect?
Surina Narula: Thanks to the work of the CSC, we have succeeded in adding a general comment in the UN Rights of the Child, guaranteeing that whenever governments discuss the welfare of children this expressly includes street children. We have also had success with Plan International, where our teams work hard in law reform to support the rights of women and girl children in the UK and India. Through Women and Children First, our teams are effectively reducing the mortality rate in newborn children in parts of Africa.

In 2012 Surina founded the tve Global Sustainability Film Awards. Left to right: Giorgos Lemos, Surina Narula and Nikos Fragos. Producers of, ‘Amerika Square’, the film won the Founder’s Award at the GSFA2018
LUX: Your work is heavily focused on South Asia, as well as the UK. Why is that a priority for you?
Surina Narula: I believe it’s best to start with what you know. South Asia is closer to the language and culture I grew up in. I learned about South Asia through western writers in English. I also read Thomas Hardy and Shakespeare. They were great, of course, but I grew up imagining I was Hardy’s Tess, not Vikram Seth’s Lata. Now, I am much clearer about my own identity and have learned so much about people in our region.
LUX: Was this the motivation behind the DSC Prize for South Asian Literature?
Surina Narula: Yes, it’s about sharing the cultural richness and diversity of South Asia, and bringing our literary talents to a global audience. We encourage a wide range of entrants: the Prize is open to writers from anywhere in the world provided they write about our region. Over the last decade, it has become the definitive international prize focused on South Asian fiction writing.
Read more: Philanthropy: James Chen on providing vision for all
LUX: How do you develop such nuanced conversations across a region with so much diversity?
Surina Narula: If you know this region, it’s clear there is great diversity in language and dress. The Prize is focused on nine South Asian countries which include India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Myanmar, Maldives and Afghanistan. Translation has helped capture the nuance of conversations; we also celebrate our diversity by physically presenting the award in different countries by rotation.
LUX: How does neo-colonialism intersect with the storytelling of that region?
Surina Narula: Every nation in the South Asian region has suffered through our shared colonial history, as well as civil and religious conflict. The entire region is connected in this way. Before Independence, English literature and the English language were prevalent because of colonialism: we were forced to speak and write in the language of the conqueror. So the DSC Prize brings to the English-speaking world a deeper understanding of the vibrancy and richness of South Asian culture.
LUX: The TVE Global Sustainability Film Awards celebrates a different kind of creativity. Tell us more about that.
Surina Narula: Television for Environment (TVE) has been at the forefront of amplifying messages around sustainability for the last 36 years. My journey with them began ten years ago, when I was introduced to them as a fundraiser. The organic natural next step for us was to give awards for well-made environmental films, leading to the conception of the annual TVE Global Sustainability Film Awards. The awards are unique because film submissions are judged not only on the quality of their content but on their message and impact. Our greatest success was when we highlighted the film My Octopus Teacher at the TVE GSFA 2020 and won the Oscar for the best documentary.
LUX: How would you like to see the next generation taking forward your legacy?
Surina Narula: One of the greatest Sikh Gurus, Guru Gobind Singh, once said, ‘Shiva, grant me this boon! May I never, ever shirk from doing good deeds!’. He acknowledged how hard it is always to do the right thing. This is because life is all about choices: we are always trying to make choices that help us enjoy our lives to the full and to fulfil our personal responsibilities. I think the next generation has a lot going for it [in this sense]. Access to technology and economic independence makes young people more capable. If they can develop and remain compassionate, the world will be a better place.
Find out more: jaipurliteraturefestival.org
As with all of our philanthropists, readers who have their own foundations and philanthropic interests are encouraged to reach out to our interview subjects and their institutions directly.

Helga Piaget, Founder of Passion Sea
Helga Piaget is the founder of the Monaco-based non-profit organisation Passion Sea, which reaches out to schools around the world with educational and artistic initiatives around ocean conservation. Here, Piaget speaks to LUX about pushing ocean conservation to the top of the youth agenda and the role of art
If passion could save the oceans, Helga Piaget would have done the job already. An engaging mix of fire and focus, she is sitting with LUX at the Yacht Club de Monaco, speaking about her programme to bring awareness of ocean issues to the younger generation through her art programmes at her non-profit organisation Passion Sea. Born in Germany and based in Monaco, Piaget spends much of her time engaging with schools to try to create a new generation who understand the issues facing the oceans, and the routes to resolution.
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Our location is not a coincidence: Monaco’s Prince Albert is one of the most significant high-profile supporters of ocean causes, something in the DNA of the principality with the celebrated Oceanographic Museum and Prince Albert II of Monaco Foundation, as well as being the President of the Yacht Club itself.
LUX: Passion Sea strives to engage young children in the conservation debate. Why?
Helga Piaget: Education is huge. Children are the future – the next adults, and the next leaders. So, if you educate them in the right way, they might be able to make a change. I specialise with younger children because they are sponges. They educate others: when they play, they ask the other kids, ‘Why did you throw that [litter] on the ground?’ Then, they often go home and realise how much trash and plastic is in their households, and the parents learn, too. I think they know even more than us sometimes.

Passion Sea runs educational programs across the globe
LUX: Explain the role of art in Passion Sea’s efforts.
Helga Piaget: We educate through art, because when children paint something, or they have to do poetry, it stays in their brain. You have to get it anchored in their brain, and [the best way to do] that is through art. It makes them happy, too, learning in a happy way. We did a book with artworks from around the world [in 2017], but for the last two years we have been working on [producing] big flags with schools worldwide, with one from each country. It’s really something to be proud of. I’m waiting to do an exhibition on it, but for the moment it’s not the right time. We already have 25 countries, and beautiful works which are all related to the topic of water. A whole class of children [produces] each work: that’s what’s beautiful. When it’s ready, I often go to the school and have a wonderful event with the mayor and the parents. Normally the schools do other programmes afterwards for conservation in their area. It never stops with us.
Read more: James Chen on providing vision for all
LUX: So, for Passion Sea, creativity is a form of activism?
Helga Piaget: Yes. It’s a snowball system, from one [project] to the other. We find one school, and we meet with the directors and teachers who are willing to participate. Then, through the locals, we find the next connection to the next school. If you start in one good point, you get the connections afterwards, and they start working with you. I am very lucky because I have travelled nearly the whole world with Piaget, so I have good connections in most countries. Now I live in Monaco, which I am a citizen of, so I am very well-connected there. Our prince [Albert of Monaco] does a lot there. It’s very important to have people like him, who have a name, in my book. If you don’t have names, people are less interested. They like heroes, someone they can follow. It makes them listen more.

Piaget with Paris Baloumis, Oceanco’s marketing director
LUX: How difficult has it been to incentivise those in the high net worth community to care about the oceans? Does it ever feel like you like you are fighting a losing battle?
Helga Piaget: Some days it does feel like that. It’s very difficult, but if you have one or two people who understand, it gives you the energy to continue. Two years ago, I was at the Monaco Yacht Show and I was the only one who was speaking about sustainability; everyone [else] was just thinking about money. But the biggest luxury is water, and fresh air. If the water is not clean, who can sell boats? People won’t go to dirty lakes or seas. Everyone has to work together. So I said, ‘The money is in the water.’ Ever since, we have been contacting marinas and boat owners to give them flags for the boats. The flag means they are respecting and protecting the waters. [It’s a way of getting people to] think about how they live, to not to buy too much throwaway material, and to use better products when they clean their boats. A year later there were four, five, six events in construction technology, and everyone was cleaning with these new products. I was delighted. I am really just trying to make people aware. When people see me now, they always ask questions about the topics of nature. They say I am the mother of the oceans!
LUX: What is the nature of philanthropy?
Helga Piaget: Giving the time and energy to make something positive happen. It doesn’t need to be worldwide. Even if it’s small – it can be next door, in the community – it is amazing to see something happen. For me, it’s water and the environment. There is so much being done, but there is still so much to do. Water connects us all, with our body, with our whole planet. It’s important. You must feel where your heart goes – for you need a big passion and you need a lot of time – then think as big as you want.
Find out more: passionsea.com
As with all of our philanthropists, readers who have their own foundations and philanthropic interests are encouraged to reach out to our interview subjects and their institutions directly.

Vitalie Taittinger is president of the Taittinger champagne house. Photograph by Luc Valigny
Vitalie Taittinger took over her family’s champagne house in 2020. As well as controlling the creation of one of the world’s most celebrated drinks brands, she is actively involved in supporting emerging artists in France and elsewhere. She chats to Samantha Welsh over a tasting of some of Taittinger’s most interesting cuvées about art, luxury and, of course, her champagnes
LUX: You are closely involved with supporting emerging artists through the Fond Regional d’Art Contemporain (Frac) in Reims.
Vitalie Taittinger: Five years ago my father asked me if I could be the new president of Frac Champagne Ardenne. In the beginning I did not 100% agree because I have a lot of work at Taittinger. Six months afterwards, he was saying “everyone is so happy you have become president of the Frac Champagne Ardenne…” The president is in charge of all the political relationships, the one who challenges the vision.
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It’s very interesting because I love this project and to see the evolution of a project that was created forty years ago [by Jack Lang, the swashbuckling Minister of Culture under President Francois Mitterrand]. It’s a lot of work and it’s also very exciting because it’s very political: we are dealing with the minister and we are trying to make things happen in a good way, to protect the Frac and to push them to evolve. Art is one of the biggest motors in society because it is just full of inspiration coming from every culture, from every mix of cultures, so I think for the young generations this is crucial. I should note there is no link between the Frac and Taittinger except for the fact that I’m working every day and on both sides.
LUX: When you took over last year, did you have a grand plan or a strategy to change anything?
Vitalie Taittinger: I think that when you are in this kind of family company, changing would be a renouncement, so the aim is not to change; the aim is to go further into every detail of the elaboration of this champagne. I think that today, with the challenge of global warming and climate change, we always have to improve our way, to be very careful with the environment and to always think about how we can produce this quality of grapes which can also bring after the additional quality to the champagne.

Image by David Picchiottino
LUX: The producer of one of the world’s most expensive wines became quite heated when we asked him if his wine was a luxury good: he said it certainly was not. Are you producing a luxury good? Is champagne a luxury good or are you producing an agricultural product?
Vitalie Taittinger: This is a luxury good, definitely. And it doesn’t mean that it’s not a cultural brand, but I think for me this is a luxury good. It depends on what you understand luxury to mean, but for me this is definitely the highest level of luxury. Also, the fact that we have so many years of experience and these are in the memories of the workers, we have everything which makes this experience different, exceptional and inimitable. To work for more than ten years on a project which we drink in one second, is crazy. The only thing you will keep with you is the memory of the instant.
Read more: Classic Ferraris and Lamborghinis galore at Salon Privé
LUX: Would you ever consider going back into the general luxury goods world, like your family did before? [Previously, Taittinger owned luxury hotels until the company was bought out by Starwood Capital in 2005; Taittinger family members purchased the champagne house back again in 2006].
Vitalie Taittinger: Maybe one day. It was a challenge when my father bought back the company and every day since 2006, we have put all of our passion and time into the company. Today, we are happy that we have done everything with passion, heart and youth. We are not financially driven; this is really a company which pays more attention and credit to humans than finance. Both are important; it’s relative but when we are thinking about our development our thinking is more irrational than rational.

Taittinger walking through her family estate’s vineyards. Image by David Picchiotino
LUX: Why are the French so good at luxury?
Vitalie Taittinger: We are not the only ones! I don’t know… I think we are structured, but what makes France different, I think, is the country’s relationship to the time; the history, the heritage; and the fact that when you are thinking about generations, you are not focusing on the ego; it is less about “I” and more about “how can I continue this history?” I find this interesting because you keep all the knowledge and the experience of the people that were here before; you are just reinforcing history.
It doesn’t prevent yourself from being who you are and to bring what you want to bring, but this knowledge is a kind of religion. People in companies like Taittinger are really proud of the knowledge they have in their hands. So, I think maybe this is why, but I don’t have the perfect answer.
The Tasting
Comments by Vitalie Taittinger
Taittinger Prelude Grand Cru
This is 50% Chardonnay, 50% Pinot Noir, all Grand Cru. This is our vision of Grand Cru, and you have a wine which is sculpted. You always have this energy, this freshness which you can find in the Chardonnay; light, delicate thin bubbles. It is pushed by the structure of the Pinot Noir; the two grapes are perfectly integrated; they are one. I think that all our wine is precise, super clean and in a way they are also speaking to the art which is for us very important. It has to be a pleasure!
Taittinger Les Folies de la Marquetiere
This is a cuvée which talks about the origins of the house, everything started in a little castle close to Epernay. My great grandfather was there during the war, and many years after, his brother-in-law called him and told him there is a castle for sale, one of the only ones to be surrounded by vineyards, and he went to the visit the castle, and this cuvée was first elaborated with the grapes around the castle. The idea with history and identity was to create a cuvée which looks like this castle, which gives the emotions that similar to when we give a beautiful dinner in this castle, from the eighteenth century.
It is a very small but beautiful castle so you have a warm, cosy feeling, you have a feeling of culture. The Folies is a homage to great moments, gastronomy and beauty; you have the richness, something which is warm, which is larger and at the same time, you find this minerality of the Chardonnay and the style of the house.
Taittinger Comtes de Champagne 2008
This is a wine we do not do every year. It was created in the 1950s to pay homage to Thibault IV who is our ambassador of the house. For us, he represents the adventurous spirit, the poetry (he was a poet), and also the very smooth relationship between men and women, so in this character we find something which is very faithful and inspiring to us.
But there is a limit – we will never be able to produce a lot. We only take the grapes of the five villages in the Côte des Blancs, and with that we only use the first pressed juice, to have the purest juice, to be able to make it age in the long term.
This is a wine we will release ten years after we make it, and it’s also a wine you keep in your own cellars. We take only the best grapes from the Côte des Blancs, afterwards there is a little elaboration process which is 5% of the juices come from Chouilly (it is more bodied), just to have this precious taste. And what is special about the Comtes de Champagne is that when you are opening your bottle, when you are having your first sip, you have the first impression that the wine is a long one, and it has more than ten years, and as you keep it, it will become more warm; minute after minute you will be be able to smell all the aromas, they are totally fantastic. This is the life of the wine!
Taittinger Comtes de Champagne Rosé 2007
2007 was a beautiful year, strangely so: it was not a conventional one. In the grapes there was some tension, which was for us a very good sign because at the end you get a perfect wedding between both Chardonnay and Pinot Noir, and you get something which is both structure and harmony. You have something which is very noble and very elegant. It has the red fruits, but it’s also very deep and it also has freshness.
Find out more: taittinger.com

Bellini’s Pietà at the Museo Poldi Pezzoli, which Beretta helped restore
The role of philanthropy has never been more urgent, and is reflected in our ongoing online series. Here, Umberta Beretta outlines her work around women’s rights and art for the many
Beretta was born into a family of prominent industrialists in northern Italy and is married to Franco Beretta, who leads the famed gunmakers. For the past two decades she has been active in fund-raising for numerous non-profit organisations and foundations with a focus on art, including her work for the Italian pavilion at the 2017 Venice Biennale and the Museo Poldi Pezzoli in Milan; medical charities, including cancer research through the Fondazione Beretta, of which she is a board member, and the Essere Bambino foundation; and on social causes such as campaigning against violence against women. The Beretta family’s involvement in art is notable also for Christo’s 2016 project The Floating Piers, which connected the shore of Lake Iseo with the island of San Paolo, owned by the Berettas, with fabric-covered walkways.
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LUX: Where did your interest in philanthropy in the arts come from?
Umberta Beretta: I have always had an interest in the arts. My father Giorgio Gnutti often took me to museums or when visiting artists’ studios. My grandmother (on my mother’s side) pushed me to do volunteer work. Art is my passion and the time I dedicate to less fortunate people or causes is my way of giving back.

Umberta Beretta photographed by Lady Tarin
LUX: Which art projects are exciting you?
Umberta Beretta: The past year has been very complicated and frustrating, but I very much look forward to the Venice Biennale [due to take place 23 April to 27 November 2022] curated by Cecilia Alemani. I admire women who do well in the arts. My hometown of Brescia and Bergamo will be Italian Capital of Culture in 2023, so we are planning a series of cultural activities and that’s quite exciting.
LUX: How important are private and philanthropic support for the arts?
Umberta Beretta: They’re both crucial. In Italy this still has yet to be fully understood. Individuals should be given more tax incentives [to donate]. But it is in our culture to promote beauty so against all odds I think Italy will always be a motor for the arts.

Beretta with the Ghanaian artist Ibrahim Mahama
LUX: How has the pandemic affected the arts in Italy?
Umberta Beretta: Tourists will always come to visit our museums. What concerns me most is the impact the pandemic will have on young, lesser-known artists, whose opportunities have frozen. And the same can be said for emerging fashion designers.
Read more: Meet the new generation of artisanal producers
LUX: What else can be done to support women’s rights?
Umberta Beretta: We can start by educating our children. I try with my son every day. All boys should be taught to respect women and all girls should be taught to demand respect. Women have the right to express themselves freely like men. In the art world, for example, women should be free to express their views on sexuality without scaring the public away. In everyday life they should be able to be mothers and have a career at the same time.

Beretta with the artist Christo in his New York studio
LUX: What project has pleased you most?
Umberta Beretta: Definitely Christo’s Floating Piers. Winning the Montblanc de la Culture Arts Patronage Award in 2015 for Italy. Restoring some of the masterpieces of the Museo Poldi Pezzoli through the Restoration Club… I could go on.
For more information, visit: umbertagnuttiberetta.com
This article was originally published in the Summer 2021 Issue.

Hermès perfumer Christine Nagel. Photograph by Sofia Etmauro
Christine Nagel is one of the most admired perfumers in the world, and has worked as the “nose” of Hermès since 2016. Most recently, she created H24, the brand’s first scent for men in fifteen years. Here, she discusses her approach to creating fragrances and how the industry has changed over the course of her career
LUX: What was the catalyst for your decision to become a perfumer?
Christine Nagel: I am a Swiss national with an Italian mother, I grew up a long way from Grasse and the world of perfumery. My encounter with perfume came through my studies in organic chemistry and my first professional experience. Alberto Morillas, whom I saw from my office window, was instrumental in my decision. He asked two young women to smell his trial fragrances. I saw their smiles, I felt their emotions, I perceived their pleasures. At that precise moment, I knew. I was sure that this job, that allows you to give so much, was for me. So, it was through the infinitely small that I discovered the richness of perfumery. Then, I couldn’t rest until I had become a perfumer, constantly learning, experimenting and perfecting my knowledge. And some wonderful encounters have marked my life. I wasn’t afraid to take risks and luckily, they turned out well for me.
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LUX: What is your favourite scent?
Christine Nagel: The one I’m working on, that is to say the next one. Seriously, though, my favourites fluctuate, and I have no preconceptions about any material or any scent. All raw materials interest me. I like to transform things, I like to make green notes warm, woods liquid, and flowers hostile. But if I really had to choose one, it would be patchouli.
LUX: Do you have a set strategy when creating a new perfume?
Christine Nagel: Once again, there is no marketing intervention before creation. It supports creation, it doesn’t dictate it. What is remarkable about Hermès is the constant faith placed in creation and the creator. If I was chosen by the house, it was for this signature. This recognition is a source of delight every day because I am living my dream of creating fragrances that uphold and embody all the values of this house. My only aim is therefore to create exceptional fragrances.

Hermès’ new fragrance H24. Photograph by Quentin Bertoux
LUX: Should people have different perfumes for separate occasions?
Christine Nagel: A fragrance touches or speaks to us through how it resonates with our emotions, memories and desires. It can make us feel seductive or protected in turn. Everyone can find what they need for a particular time of day or year, or in a personal or professional context.
LUX: Are there advantages to having one gender create scents for the other?
Christine Nagel: No, from my point of view it is not a question of gender but a question of style, a question of signature and sensitivity. I don’t believe that people choose a fragrance on the basis of the perfumer’s sex anymore. That era is over. Women are behind some great creations, whether for famous names or niche brands.
Read more: Celebrating women in wine with VIVANT
LUX: Why has it been so long since Hermès created a male perfume?
Christine Nagel: There have been interpretations of Terre d’Hermès, but it is true that there have been no new creations from scratch. The success stories that have become classics have shaped the history of Hermès for men: Equipage in 1970, Bel ami in 1986, and Terre d’Hermès 15 years ago. They were all bold, and decisively different at the times they were created. They all represented the house’s values, with perfumery that made a statement, a free and committed type of perfumery that was deeply anchored in heritage to better innovate in the present. It was time. H24 is a fragrance for a new audience, in keeping with a desire for innovation and with the tradition of great French perfumery promoted by the house.

Christine Nagel in her atelier in 2017. Photograph by Quentin Bertoux
LUX: During the past 30 years has there been a noticeable change in desire for perfume generally, or the type of scent demanded?
Christine Nagel: Since my early days in this wonderful profession, perfumery has changed, and I’m very glad it has. It has changed and adapted to every era. The changes are as much sociological and economic as they are artistic and technical. Economic because mass-market perfumery has emerged, sociological because it has adapted to everyone’s tastes, artistic because the perfumers who create the fragrances are named and showcased. And finally, technological because new methods for extracting materials, new molecules and tools for understanding and analysing materials have also shaken up the way fragrance is designed. As for predicting the future, I don’t want to do that because talking about trends is already talking about the past. But if I had a dream it would be to ban consumer tests and panels that have standardised and confined the world of fragrance.
Read more: Olivier Krug on champagne and music
LUX: Do you prefer combining scents or creating completely new ones? Creating a fragrance that belongs to an existing family or starting from scratch as for H24?
Christine Nagel: It’s not the same exercise and both are exciting. It is perhaps a little more difficult to create a fragrance within an existing family because it involves respecting its spirit, structure and imaginary world while adding your own signature.
Working on an icon, like I did with Terre d’Hermès and Eau des Merveilles, is daunting but also extremely stimulating. I move onto creation after a phase of observation where I examine the formula in depth. I want to understand its workings, decode its mysteries, and then, I immerse myself in creation without fear, which allows me to go quite far. And to be clear, each one is a genuine creation.

H24 100ml bottle by Hermès
LUX: What do you think a choice of perfume says about a person?
Christine Nagel: Fragrance says a lot, as does how it is worn. As I said before, perfume can be protective, acting like armour, a protective bubble to avoid others or, on the contrary, it can be a projector, seeking to seduce, to be seen, to show oneself. But it is nothing without the person who wears it. It only exists and speaks to the senses in the way it is used, whether that is abundant or discreet. However it is used, it makes it possible to be.
LUX: What is the most surprising thing you have noticed during your journey as a perfumer?
Christine Nagel: The incredible emotion that a fragrance can trigger. Scent is an endless source of emotions and stories, because each individual scent opens up a new narrative in an imaginary world.
LUX: Do you think in this day and age it’s appropriate to differentiate perfumes by gender?
Christine Nagel: No, I don’t. For me, fragrances are works of art, and as such are not created specifically for women or for men, but for humanity. The fragrance exists in itself, not in relation to its destination. In Eastern and Indian cultures, rose or patchouli can be worn by men. So it’s not the scent that makes the gender, because a scent becomes masculine on a man’s skin and feminine on a woman’s skin. We just have to know how to dare, be bold, trust ourselves and try things out.
LUX: Do you think the best perfumers are born with a creative olfactory sense or is it something you can learn?
Christine Nagel: That’s not an easy question to answer, but it seems to me that you need a certain sensitivity, a curiosity about the world and an open-mindedness that allows you to capture its richness, not forgetting a certain amount of generosity and the desire to share. You also have to be a hard worker because this job also requires great discipline and a lot of work. Finally, and this is as difficult to explain as it is essential, you need an extra measure of soul, a special something.
Discover Hermès’ collections: hermes.com

Manfredi Catella, CEO of COIMA and president of the Riccardo Catella Foundation
Manfredi Catella is the CEO of COIMA, the real estate company behind Porta Nuova in Milan, one of the most important real estate developments in Europe. He is also president of the Riccardo Catella Foundation which aims to promote sustainable and responsible urban development by improving and animating public spaces. Here, Catella discusses transforming urban environments, mixing business with philanthropy and how technology advances sustainability efforts
LUX: The Riccardo Catella Foundation has had an interest in promoting sustainability long before sustainability became a buzzword, how did this come about?
Manfredi Catella: The Riccardo Catella Foundation was established in 2005 in honour of my father, the entrepreneur Riccardo Catella. At the time, not many entities were focused on promoting ESG (Environmental, Social, Governance), or impact indicators in investments, and we felt it could be our contribution to set up a non-profit organisation committed to promoting sustainable territorial development. We also have the ambition to educate communities about the effects of climate change and what actions need to be taken to fight and prevent this phenomenon. We do this through a citizen engagement program of civic-cultural projects within the realm of green and public spaces in the city of Milan. We believe it is important to listen to citizens in order to understand their vision for the urban space surrounding their homes and integrate programs and services that can improve their quality of daily life.
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LUX: What is the most exciting philanthropic project you are currently working on and why?
Manfredi Catella: At the moment, the philanthropic project where we are dedicating a lot of our energy to is The Riccardo Catella Foundation’s management of Milan’s third largest park, BAM (Biblioteca degli Alberi Milano), which we undertook together with COIMA on behalf of the Municipality of Milan. It is the first public private partnership in Italy that allows a private foundation to manage such a vast public and green space in the city centre. The 10 hectares of the botanical garden, which was developed by COIMA as part of its Porta Nuova development, is a ground-breaking project that aims to involve companies, non-profit sector, and citizens (BAMFriends) in the management of a public area. In addition, we animate the park through a cultural program based on four pillars: open-air culture, education, wellness and nature.

BAM (Biblioteca degli Alberi Milano) is Milan’s third largest park, managed by The Riccardo Catella Foundation
Ensuring the safety of the local community in the outside spaces has been particularly important since the start of the pandemic. We have been increasing services to enable greater green mobility over the past year. The changes are visible to park visitors. In outdoor areas, new bike racks have been set up, with information on anti Covid-19 measures, sanitising gel dispensers and continuous sanitisation services for floors, children’s playgrounds and communal areas. Safety is the starting point for a series of inclusive initiatives such as Wi-Fi enhancement and the launch of the Porta Nuova Milano app, which is designed to book events and services in the area.
LUX: Please explain your workings in neighbourhood community management?
Manfredi Catella: COIMA believes that the only way for the built environment to help fight climate change and to promote diversity is to integrate them into the basic economic, social and environmental model of every real estate development and by setting measurable objectives and transparently reporting on those objectives. We believe in placing nature and humans at the centre of all real estate development and urban regeneration schemes. In Porta Nuova, we have created a thriving urban environment that enables constant interaction between nature and architecture. There are walkways, green spaces, and piazzas with spaces created for exercise, relaxation, and socialising, all of which welcomes 10 million people every year. It includes Biblioteca Degli Alberi Milano (BAM), an innovative urban park and botanical garden, which plays host to a diverse programme of cultural events and activities for residents, workers, and visitors alike.
Read more: Michelin-starred high altitude dining in Andermatt
LUX: Why do you think it is important to mix business with philanthropy?
Manfredi Catella: In general, the corporate approach to philanthropy has really evolved, and over the last ten years in particular, there has been a shift towards a model of collaboration and sustainable, long-term initiatives. It is important to mix business with philanthropy because corporations have a highly influential role on the social and natural world in which we live. It is also important as sustainable business models have a strong track record of delivering superior returns. Corporate philanthropy is no longer about simply giving money and walking away. By using the skills, tools, and approach of our business, we can continuously monitor the impact of our work and ensure it is having the best possible outcome for those who need it.
The pandemic has highlighted the fragile nature of our world and we believe that business has a duty to create positive change and a sustainable future as we recovery economically from Covid. This led us to establish the COIMA ESG City Impact Fund in 2020; an investment fund focused on sustainable urban regeneration. We aim to use this fund to redesign new physical and social models for housing, tourism and urban regeneration of neighbourhoods and believe that sustainable real estate can play a central role in a post Covid recovery. As responsible managers of institutional capitol from all over the world, we believe can help shape the future.

Bosco Verticale was designed by Boeri Studio, and built and managed by COIMA as part of the Porta Nuova development
LUX: Apart from sustainability projects, are there any other philanthropic causes you have a particular interest in?
Manfredi Catella: Since 2018, we have been promoting an important social inclusion project through the Riccardo Catella Foundation, together with the Dynamo Camp association, called the Porta Nuova Smart Camp. It is an inclusive and innovative project for children both with and without serious pathologies and disabilities. Nature, sustainable architecture, and technological innovation are topics at the centre of the camp’s activities, along with incorporating the values of the Foundation and the community of COIMA’s Porta Nuova development.
LUX: How has working closely with local communities over the last 10 years changed your outlook on real estate development?
Manfredi Catella: We are recognised as a sustainable real estate company because it has long been our goal to create projects with a strong positive social and environmental impact on its community. The past year has reaffirmed that we all need to continue conducting our business and investing in a responsible way. The past ten years has taught us that it is essential to always look at the bigger picture. For us, this means that we look at a neighbourhood scale instead of a single building. By doing this, we can effectively redevelop urban spaces and provide a selection of amenities to better serve a variety of city users. For example, the COIMA ESG City Impact Fund has just acquired the railway yard of Porta Romana in Milan, together with Covivio and Prada, and we are very excited about exploring this neighbourhood scale development.
Read more: Alia Al-Senussi on art as a catalyst for change
Through our passion and experience, we have also developed our own sustainable vision called COIMA Roots which focuses on driving sustainable, economic, and social performance across our developments. COIMA Roots has been created in line with our belief that humans and nature should sit at the heart of all urban regeneration and development. To accomplish this, our set of values, or roots, are nature, beauty, affordability, human, happiness, ethics, service, and knowledge.
LUX: What were your principal goals when creating the Riccardo Catella Foundation?
Manfredi Catella: When we started the Riccardo Catella Foundation, our goal was to actively support the local economy and to promote the culture of sustainability and innovation in territorial development. We also wanted to make sure we were improving the quality of urban life and public green spaces through the foundation’s cultural projects. I feel that the challenge to create a place of nature, inclusion and growth in the heart of the city at the BAM park will be one of our challenges over the coming years. We are working to create a park that engages the community through a rich cultural programme inspired by sustainability but at the same time would like to create a sustainable business model that could be replicable for other parks in other cities around the world.

A street art project at BAM in Milan
LUX: The Riccardo Catella Foundation has been around for almost 15 years. What has been the most significant change in sustainability during this time?
Manfredi Catella: Two main drivers: awareness and technology. When we began the foundation, sustainability and climate change was not a common topic as it is today. In recent years, we have witnessed a major shift and an increased awareness and now all players, from the public administrations to corporate to citizens, are recognising the need for urgent concrete action. Also, today, we have technological solutions that before were not available and it is fundamental to stay at the forefront of these technologies to continue to push the bar in integrating these solutions in development.
LUX: Which regeneration projects by others have particularly impressed or even inspired your philanthropic efforts?
Manfredi Catella: When we began working on the proposal for the management of BAM, we visited many parks around the world, including The High Line in New York and Millennium Park in Chicago. Then we worked on creating our own interpretation that would integrate well into the city of Milan.
LUX: Is there a major difference in approach between European, Asian and American organisations involved in philanthropic urban regeneration programmes?
Manfredi Catella: Across Europe, philanthropic engagement is an integral part of corporate social responsibility and reinforces related strategies. More and more companies of all sizes are dedicating financial resources, products, knowledge, and time to the common good. The world of philanthropy is renewing itself and dated foundations are starting to make way for a new approach to charity that incorporates social purpose and sustainability through impact investing. We believe that impact investing will become mainstream and that the positive environmental and social contribution will be integrated into traditional investments. We are dedicated and are working actively in that direction.
Find out more: coima.com

The main cover of our Summer 2021 issue, with a portrait of, and logo takeover by Rashid Johnson
Our Editor-in-Chief on the role of media and convergence in sustainability and luxury, from the editor’s letter in the summer 2021 issue

Darius Sanai
A curious thing happened to the media during the first lockdown last year. The media became everything, and nothing.
If you are struggling to make sense of that, consider this. For much of the period when we were forbidden from travelling or engaging in normal everyday activities, would wake up, flip onto WhatsApp and Instagram, login to Zoom and Teams, perhaps while checking out a YouTube video or TikTok feed on another device. In the evenings we might travel somewhere on Amazon Prime or YouTube, listen to stuff on Spotify, play League of Legends, search for a watch or a dress on Watchfinder or Net-a-Porter, or be entertained on Netflix or Apple. We would also use a podcast app to inform and entertain ourselves, maybe while Alexa or Siri read us the headlines from The New York Times.
All of that is ‘media’, which begs the question, what isn’t media?
Twenty years ago, I remember being asked, as a media correspondent for a newspaper, to write and give talks on the then new phenomenon of ‘convergence’, whereby previously completely disparate strands of human existence were starting to overlap and merge into each other. Convergence has now not just happened, but done a kind of backflip on itself. Witness the new armies of ‘creators’, who were once people with social media accounts, but are now investable business platforms leading reverse takeovers of the product lines and sectors they promote, from beauty to entertainment. They are also media, as is Ryan, who earns exclamation dollars a year opening toys on YouTube; and what is a non-fungible art token except the ultimate form of personalised, monetised media?
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All of this has left some of the traditional media in a head spin. Which tail is wagging which dog when a magazine employs a writer who then becomes an advocate for a brand she has written about, and creates a following and business worth more than the magazine that employs her?

Our partner cover for Gaggenau
In a sense, nothing has changed except the players. In this new global ecosystem, ‘media’ refers to curation above anything else – just as it did when Diana Vreeland edited Vogue. An influencer curates brands and looks; a TikToker curates social memes; a Washington Post editor curates the hierarchy and interpretation of what is happening in the world.
Far from being a constraint to traditional media, it is or should be an opportunity. We used to be expert intermediaries, reporting on aspects of the world (news, analysis, business, art) to our audiences. Now, as well as curating, we create: bring to life experiences and ecosystems. We make things happen. We also leverage our existing ecosystems in new directions.
Read more: Sophie Neuendorf on why tokenisation is the art world’s new frontier
LUX readers were previously defined simply by their demographic. But with wealth comes responsibility, increasingly so in this era, and we are both being inspired by and inspiring our readers, partners and ecosystem to not only help create a better life for our readers, but help them do what they would like to do and adjust the direction of elements of the world for the better. Media has a responsibility to lead.

The summer issue contains a 16-page section in partnership with Deutsche Bank, on sustainability and biodiversity
That is why you will see our 16-page supplement, together with our partner Deutsche Bank, on biodiversity and the blue economy. It is why we have launched our new series on philanthropy online, and given it a manifestation in this issue. Why we are partnering with brands and institutions to create events as diverse as a prize for sustainable art, and a forum for biodiversity. When I interviewed Brunello Cucinelli, our conversation was about the moral duty of those who can help to do so; we barely spoke about the sublime cashmere he makes. Responsible culture has long been our tag line; it is also our call to action.
I hope you enjoy this issue and everything else we do – keep updated at lux-mag.com and on our Instagram.
Read more from our Summer 2021 issue:
Professor Peter Newell made waves earlier this year with a report describing how the wealthy have a disproportionate impact on climate change – and a particular duty to change their habits. The lead author of the Cambridge Sustainability Commission report on Scaling Behaviour Change speaks to Candice Tucker about the power of protest, how duty increases with wealth, and the need for radical action

Professor Peter Newell
LUX: What is the single most effective non-philanthropic act ultra-high net worth individuals can do to help combat climate change?
Peter Newell: There are many things ultra-high net worth individuals can do to combat climate change. These range from, firstly, reducing emissions associated with their lifestyles, from flying less, avoiding unnecessary travel and changing the way they travel (switching to electric cars, for example) to owning fewer and smaller homes; secondly, withdrawing investments in the fossil fuel economy and investing in low carbon alternatives and thirdly, using their political influence (through access to politicians and donations to political parties) to push for more ambitious climate change.
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LUX: To encourage a shift towards a low-carbon economy, should charitable institutions including museums and universities reject donations from companies with poor environmental profiles?
Peter Newell: Yes, companies driving the climate crisis are increasingly losing their social license to operate and so museums, arts institutions and universities refusing to give them a platform or association with which to push their products or enhance their brands is an important contribution.
LUX: How effective are protests demanding action on climate change (such as the FridaysForFuture strikes) in instigating meaningful change?
Peter Newell: Incredibly effective. If we look to the past, few big and progressive shifts in society have come about without social protests and struggle. The battle to address the climate crisis is no different. Without the school strikes, governments, cities and some corporations would not have declared a climate emergency. Protests always force the issue and offer a gauge of how a society feels because they will only be successful if enough people support them directly and indirectly.
LUX: What will it take to reach a political tipping point, where climate change becomes the top priority for politicians globally?
Peter Newell: Climate change impacts everything and increasingly, people are understanding that more and more. It is a health issue, a security issue, an economic issue as well as a human rights and environmental issue. The more people connect their wellbeing and quality of life to climate, the higher up the agenda it goes. Ask people in the midst of forest fires, droughts and record temperatures if they are worried about climate change. For change at the speed and scale now required, we need lots of things to come together at the same: shifts in technology, behaviour, the falling costs of renewables and political shifts including greater representation for younger people and excluded groups. Luckily, some of these things are happening now.

The highest consuming and wealthiest groups in society need to radically address their lifestyle habits, says Peter Newell
LUX: Can global governments be persuaded to put climate issues above fractious relationships?
Peter Newell: No one country is immune from the effects of climate change. So, on the one hand everyone has an interest in addressing it. On the other, countries would rather someone else moves first and powerful interests resist more ambitious action. As noted above, climate is also a security and trade issue, a welfare and work issue, a health and human rights issue and governments do pay more attention to those issues. Governments have worked together to address Covid, the key now is to address the causes of threats like that in the destruction of the natural world. Now is a marginally better time for multilateral solutions than a few years ago.
LUX: What can be done to encourage governments to campaign on low carbon policies which may only lead to a benefit long after they have left office?
Peter Newell: There are near-term benefits from low carbon policies in terms of lower fuel bills, jobs, energy security, health and many other things. These bring benefits to consumers, businesses and of course governments themselves in terms of lower health costs, energy independence and a resilient economy. These are the things governments need to emphasise to bring people with them. Some benefits will come after they have left office. That is a good legacy to leave!
Read more: Spanish architect Santiago Calatrava on light and space
LUX: Having worked with the governments of the UK, Sweden and Finland as well as NGOs including Friends of the Earth and Climate Network Europe, how would you contrast their approach to mitigating the effects climate change?
Peter Newell: For more than 25 years, I have worked with most actors in the climate space from governments, local councils, businesses, NGOs and cities. They all have different approaches to reducing emissions and enhancing their resilience to the effects of climate change. This is unsurprising given the different mandates and resources they have and the diverse constituencies they have to respond to. Right now, we need action from all of these actors. Each has a vital role to play in accelerating and deepening change.
LUX: What aspects of international governmental cooperation have surprised you in protecting the environment?
Peter Newell: International cooperation of the environment is generally very slow as countries seek to manage different interests and priorities and agree on the details of negotiating a legal text. It is often a very frustrating process, but occasionally you get significant outcomes such as when governments rapidly phased out ozone-depleting CFCs as part of the Montreal Protocol in 1987, or when the Paris Agreement on climate change in 2015 set an ambitious target of keeping warming below 1.5 degrees compared to pre-industrial levels.
LUX: How can governments be incentivised to prioritise a low-carbon economy when it may be detrimental to their medium term economic interests?
Peter Newell: Any policy pathway creates costs for some and opportunities for others. With climate change though, we will also lose everything unless we respond in a way that corresponds to the scale of the threat. That also means we have everything to gain. In the short term, we need a just transition to manage and reduce disruption and negative impacts on those sectors that inevitably need to be wound down, while shifting resources and support to sectors and industries whose future is compatible with addressing the climate crisis.
LUX: Will the pandemic effect governments’ approach to climate policies moving forward?
Peter Newell: The pandemic has had a detrimental impact on government finances, so one level this is an even more challenging time to address the climate crisis. On the other hand, the pandemic has shown how quickly governments can mobilise finance, repurpose industries and shift behaviours. These are all things we need to do to tackle climate change. There is also a chance to re-set the economy: how we travel, shop, source our food and how we work. There are opportunities to radically decarbonise all of these areas if governments are bold enough to rise to the challenge. It really is the case that we can build better – and in any case going back to business as usual is not an option because it was leading us towards a climate disaster.

Source: Hertwich & Peters 2009
LUX: How much of the problem is a lack of education in combatting climate change?
Peter Newell: The question of education is often raised in the context of educating younger generations or those with less scientific literacy about the dangers of climate change. In reality, younger people and poorer people often understand only too well the threats associated with climate change and feel a sense of injustice that they are not the ones who caused the problem yet live with its worse effects. So, it is actually richer and more privileged the people the world over that need to re-educate themselves in the need for radical action to address climate change.
LUX: Can changes made by individual citizens, such as eating less meat, have a genuine impact on climate change?
Peter Newell: There is no question that we cannot reach ambitious climate goals without behaviour change. This needs to be led by the highest consuming and richest groups in society and it also needs to address key behaviour “hotspots” around unnecessary travel, diet and housing, for example. But, we also need to think about behaviour change more broadly, beyond what individuals and households do: to consider what we do at work, in our communities and in public life where we often have more ability to shape things in a positive direction.
LUX: Are there reasonable grounds to hope we will avoid the worst-case scenarios caused by climate change?
Peter Newell: At the Rapid Transition Alliance, we talk about “evidence-based hope.” This showcases change taking place around the world today in relation to energy, transport, housing, finance and many other areas, as well as shows how we have met some of these challenges before. This shows how we can meet this challenge. But as well as tapping into all the opportunities I have described here, we need to make tough choices like urgently leaving large swathes of fossil fuels in the ground and standing up to vested interests. We need to make the right choices and the difficult decisions for all our sakes. This will only come from pressure and action on all fronts and on a scale that we have not yet seen, but things are happening, so I remain optimistic.
Peter Newell is a Professor of International Relations at the University of Sussex and a key member of the Rapid Transition Alliance, which supports research and campaigning to tackle the climate emergency. Find out more: rapidtransition.org

Lady Edwina Grosvenor. Photograph by Roo Kendall at Pencil Agency
Lady Edwina Grosvenor is the daughter of Britain’s richest landowner, the Duke of Westminster, and a passionate advocate for prison reform. She is the founder and chair of One Small Thing, an organisation that works with prisoners and staff in both male and female prisons, and a founding investor and ambassador of the Clink Restaurant chain, which trains prisoners for work in the catering industry. As part of our ongoing philanthropy series, she speaks to Samantha Welsh about her early work with prisons across the globe, the importance of training officers and her vision for the future
LUX: What are your earliest memories of wanting to give to make a difference?
Lady Edwina Grosvenor: I was about 12 when my mother and father decided to take me and my older sister to a drug-rehabilitation centre on Hope Street in Liverpool to meet two heroin addicts, to understand about drugs and addiction. It was a pivotal moment. I remember realising there are reasons why people become addicts, and so my interest in human behaviour began. Years later, I realised I had money to give and there was a big internal wrestle with what that meant, what I was going to do with it, how I was going to do it, what would be the appropriate way. Then, at 15, I worked in a homeless shelter called Save the Family where mothers went with their children as a last-ditch attempt to prevent the children from being removed into care. The mothers were taught how to be parents. If you’ve never been parented yourself, how could you be expected to do it? I found that really hard-hitting as some fathers were either in prison, others had left, or they were dead. The mothers all had trauma-histories. I was the same age as some of the children that were there, they knew who I was and they challenged my family background. It made me think.
Working with Save the Family and visiting the two heroin addicts on Hope Street are the two really big moments in my life and both those happened before I was 16. From then on, I was always thinking, how is that fair, why have I got all this when others have so little?
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LUX: When were you drawn to advocate for justice through prison reform?
Lady Edwina Grosvenor: I travelled alone to Nepal when I was 18 to work as a prison’s assistant missionary in Central Jail, Kathmandu. I was going into prison to remove innocent children serving time alongside their parents. I remember the first four boys were all under the age of five. They’d never seen a white person, and they’d never been in a car. They were violently sick throughout the five hour trip from high in the remote Himalayas down to the flatlands of Nepal. It was just utter chaos, but wonderful chaos and I was doing something that other people don’t do.
LUX: So from the start, you knew you had go into prisons to be sure of making a difference?
Lady Edwina Grosvenor: Yes. It only became obvious when I went into women’s prisons in the UK. The case studies were part of my graduate dissertation on children growing up in prisons. I found that government legislation and the prison system were not responding to the reality of what was happening in prisons. After graduating in Criminology and Sociology & Criminal Behaviour, I started working with women offenders and their children. I also started to understand how the law works by working in the House of Lords. So with this, my passion and resources, I could hopefully approach this problem from every angle and be effective.

Lady Edwina Grosvenor speaking at a conference
LUX: What characteristics are shared by the worst prisons you have visited?
Lady Edwina Grosvenor: Overcrowding is a big problem, infections spread faster, it’s harder to manage prisoners effectively, it’s harder for staff to do their jobs well and its harder to run a good, clean, safe regime. Also, bad leadership. You can go to prisons that look grim but the leadership is outstanding, there’s great staff morale from the governor down to the officers on the wing and the prisoners have a sense of hope. As in business, there has to be good leadership top down through every pay grade.
LUX: How does understanding offenders’ past trauma help in reforming behaviour?
Lady Edwina Grosvenor: I set up One Small Thing to understand trauma through a gender-lens. My organisation provides training for prison officers and at the end of the course, we emphasise one small thing: it’s about changing the question from ‘what’s wrong with you?’ to ‘what’s happened to you?’ The way men generally tend to deal with their violence is to externalise it whereas women often internalise it. For example, women are usually abused by the person to whom they say, “I love you” which is why they suffer more with mental health problems. If a prisoner tells you what happened to them, you stand a chance of understanding who they are, why they are behaving the way they are and then you can work with them more effectively.
Read more: New residences at hot selling Andermatt Swiss Alps
LUX: Is it possible to change the way that correctional institutions approach rehabilitation?
Lady Edwina Grosvenor: It absolutely is – that is why I never get too downbeat about things because it is entirely possible. Negative culture can become very strong in some prisons and you can feel it. With One Small Thing, over six years we have been working across all the women’s prisons and the long-term high secure male estate, which is 17 prisons. We have been training the officers, putting interventions in for the prisoners and working with the leadership down through the ranks to bring about that cultural shift.
LUX: So changing the culture ‘inside’ increases the probability prisoners who have served their sentences do not reoffend once they are ‘outside’; the press has reported widely on the success of the Clink restaurants here. Can you tell us more?
Lady Edwina Grosvenor: We have a five-step integrated approach at the Clink: recruitment to the programme, training, support, employment, mentoring. A lot of organisations can do one thing really well, but to be successful you have to do it all for someone not to reoffend. The mentoring is critical as it supports the hard work done whilst the person has been inside the prison training. Do you have a suit to go to your interview? Do you have a flat? Is it furnished? Do you have anyone to talk to? Maybe they can’t see their friends and family because they are part of their old life and they do not want to reoffend. It is painful.
LUX: How do you think academics and other professionals draw on your experience here?
Lady Edwina Grosvenor: Our trauma work was adopted into policy and written into the Female Offender Strategy, published in July 2018 by the Secretary of State for Justice. The Clink restaurant chain has just announced its expansion in partnership with the MOJ across 70 more prisons.
LUX: Why have you had to contribute financial resources alongside your professional work?
Lady Edwina Grosvenor: I think this is an interesting thing when it comes to the role of philanthropy, and the public sector. I decided not to set up a foundation so that I could give to things that weren’t registered charities. When you’re trying to bring about a system change, and do things that have never been done before, you have to do things entirely differently from the beginning. For example, the training that we put across the prisons came from California, and the author of the work is a lady called Dr Stephanie Covington. I was able to bring her from California over to England to start training the prison officers. We were then able to put her curriculum into the prisons, but none of that could have been done if I had a foundation because she’s not a registered charity; she’s a professional expert, consultant and author. The conversation I had with the head of the prison service was along the lines of “I’ve seen this amazing thing in California, we really need this across our women’s prisons.” He said, “Edwina, there’s no money.” So I said that I would pay for it and he said, “Edwina, there’s no one to organise it’. So I said that I would organise and he agreed. It worked so well that it has now gone into the male estate.
LUX: What upcoming projects are you looking forward to?
Lady Edwina Grosvenor: I am working on a big five year pilot project called Hope Street. I am redesigning the justice system for women and their children in the community in the hope that we will prove concept and then it will be rolled out nationally across England and Wales. Hope Street is about offering a safe space for women to serve their sentences in the community alongside their children. There are fewer than 4,000 women in prison in this country in12 women’s prisons, many of whom are perversely sent there for their own safety. Most women are inside for non-violent crimes, the large majority are in for very short sentences. Their children get removed from them, this is about 17,000 children per year. Hope Street will sit across the county of Hampshire. The county boundary is relevant because you have the local police, the local probation, the local services and commissioning routes. We’ve designed Hope Street to fit into that local landscape. It’s designed to be replicable and scalable so that it could be rolled out nationally.

An imagined render of Hope Street. Photograph by EnAim
LUX: How does Hope Street work?
Lady Edwina Grosvenor: Hope Street will reduce the number of women being sentenced to prison in Hampshire by being the safe and healing community alternative. Women and their children will be able to access holistic, wrap around support in one place. At Hope Street there will be flats for the women and children, intervention rooms, workshops and training facilities where the women will do the work the courts prescribe. It’s a real life, open community with a café for the public as well as the women themselves, a crèche, and a garden. When it’s time for individuals to move on to a less supported environment, Hope Street will provide move on accommodation and continued support through outreach workers. It’s been four years’ in the planning and development, construction has begun and we open in Q2 2022.
Read more: Tasting with sustainable Napa wine producer Beth Novak Milliken
LUX: What advice would you offer someone else with personal resources who wants to make an impactful difference?
Lady Edwina Grosvenor: I think people who have a lot should be conscious of it, and think about what they might or might not like to do with it. Wealth can be an incredibly powerful and amazing thing but it can become toxic to manage. I’ve managed to think about my philanthropy firstly, as a career and secondly, as a hobby to be enjoyed. Even on holiday in Sri Lanka last year, I found a prison opposite our hotel and managed to get in. Dan, my husband said: “Have you noticed the prison’s there?” and I said, “Of course I’ve noticed the prison’s there!”
LUX: What is the most memorable moment of your philanthropic journey?
Lady Edwina Grosvenor: A big impactful one for me was visiting twelve prisoners in the Secure Housing Unit (segregation) within Pelican Bay prison, a State Male Supermax prison in northern California. In this prison the officers had guns, riots were common place, alarm bells rang; it was a chaotic, violent place. I needed to see and understand the work that the men were doing to address the trauma that they had suffered and to see how it may fit back in our English system. These men were never going to see the light of day again, however, I heard them describe their compulsion for violence as a physical fire in the stomach that they could not stop “but what I can do now is recognise it, breathe through it, and I know I can control it now.” For the first time they were being given words to be able to articulate and therefore address and process some of the horrific things they had been through. The only two things the prisoners felt were wrong with the programme were that it should be expanded to the whole prison and the teaching should be in a classroom not a cage.
LUX: What are your next big challenges?
Lady Edwina Grosvenor: Getting Hope Street fully funded and open. We have £6 million left to raise of £26.2m in order to fully fund the five year Hope Street pilot. I would love to hear from people who would like to support us.
Find out more: onesmallthing.org.uk/hopestreet
Samantha Welsh is a contributing editor of LUX with a special focus on philanthropy.

Philanthropist and businessman Etienne d’Arenberg
Etienne d’Arenberg hails from one of Europe’s oldest families and is treasurer of the Arenberg Foundation, whose mission is the promotion of the understanding of European history and culture. He is a partner of family-owned Swiss private bank Mirabaud. He is also President of the Menuhin Competition Trust, and Trustee of several Swiss and UK charities. He speaks to LUX about European values, and the evolving perspectives and expectations of the next generation
LUX: Has the nature of philanthropy changed in the last two decades?
Etienne d’Arenberg: Both from my private banking experience at Mirabaud as well as from various circle of donors I belong to, I feel that there is a clear evolution in philanthropic practices. Firstly, there is an increasing involvement in philanthropic areas outside the traditional non-profit sector with growing interest from both governments and companies to partner with individual donors on specific issues. Secondly, and this is probably the consequence of the first point, there is an increasing focus on systemic change and transformative grant-making approaches that achieve greater leverage. Lastly, and this can become challenging for smaller institutions, there is a growing expectation for impact measurement and focus on KPIs.
Another trend that I see emerging in large donors’ circles – often business-owning families – is the need to align business and family platforms. The time where your company was polluting the rivers while at the same time your family foundation was giving to the WWF is over. There is a search for coherence between the different activities with a growing alignment between the business, the investment vehicle(s) and the philanthropic foundation. Interestingly, private banks in Geneva such as Mirabaud have been at the forefront of this trend with their founding families being very active in local communities, while at the same time promoting a company’s approach to addressing the most pressing social and environmental issues.
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LUX: Tell us more about your last point – are people being judged by different criteria?
Etienne d’Arenberg: We are faced with issues of huge magnitude, both on the societal and environmental front and this is especially true in times of COVID-19. If you combine this with growing access to information, I do feel that there is a real demand from the public for more sustainable business practices and generally speaking pressure for accountability. I see this pressure mounting, especially from a new generation of customers and employees.
If you run a company that is active in socially or environmentally damaging activities, the issue is that you will not be able to shift your business focus overnight. Our role as investors – and this is what we do at Mirabaud – is to accept companies that may not yet be there, but which are able to demonstrate a forward-looking vision including a clear strategy to transition to clean, circular and inclusive business models. For a family-owned or family-controlled company such as Mirabaud, this is also a wonderful opportunity to reconnect with purpose and long-holding family values.

The Arenberg Foundation organises concerts in the remote village of Lauenen, in central Switzerland.
LUX: Is inclusion and bringing people together an important element of philanthropy?
Etienne d’Arenberg: Inclusion is about embracing people irrespective of their difference, whether that’s race, ethnicity gender, sexual orientation or identification, religion or economic circumstances, and providing them with equal opportunities. This is where philanthropy plays an important role as inclusion often starts with access to education, healthcare or basic needs.
But inclusion is also about getting rid of bias, the “us versus them” old way thinking, and embracing the fact that our difference is something positive: this goes far beyond the tropic of philanthropy. I come from quite a traditional background, but I am proud to say that I do not feel threatened by a society that changes. Quite to the contrary and under the impulsion of my daughters, we have been revisiting family values and behaviours, making sure not to pigeon-hole people and being particularly mindful not to impose suffering by raw reflexes of exclusion.
Mirabaud has also committed itself to diversity and inclusion, making sure, for example, that we create an optimal workplace for women. The fact that we were one of the first Geneva private bank to welcome a female managing partner helped us to develop a solid framework for gender equality practices. This has nothing to do with tokenism as it is based on the strong conviction that a forward-looking institution needs different perspectives and experiences.
Read more: Sophie Neuendorf on building a more sustainable art world
LUX: With the demands that are ever growing on the state sector, does the private sector need to step in more to support the cultural and charitable activities that were previously more supported by the state?
Etienne d’Arenberg: I don’t want to be a judge of the private sector being ‘not enough’, because whatever comes is already something and some individual donors are immensely generous. As I was mentioning before, there is an increasing need for approaches that achieve greater leverage and I believe that public-private partnership will play a greater role in addressing the need for systemic change.
The private sector can also act as a catalyst for change, raising awareness on specific issue and campaigning direct governmental support. I have been following the work of a UK charity which focuses on children food poverty: this is a very good example of an initially privately funded charity, who is actively campaigning for legislative change and working in close collaboration with government on food delivery. I am sure that we will see more on this in the future.

The Bol d’Or Mirabaud regatta on Lake Geneva
LUX: Does the next generation of wealth owners have different priorities for philanthropy?
Etienne d’Arenberg: Traditionally, family businesses or wealth owners have been quite active in their communities, and Mirabaud is no exception, both at the bank and at the partners’ level. Ask many Geneva-based NGOs, charities, cultural or sport institutions and they will tell you about its commitment.
I feel that the type of issues Generation Z cares about are a little bit different and I see this with my daughters. Their preoccupations are centred around inclusion, mental health, environment and racial equity. They will tell you bluntly that they are not prepared to work for a company that does not match their ethics or values, even if that means foregoing a number of lucrative jobs. To my view, this is quite representative of a generation that is much open to a new set of issues.
What is also changing is the active role they are ready to take. I think that the generation of philanthropists who will just sign a check is slowly over, and we will see a new generation of individuals who will want to take a much active role, starting earlier in life as volunteers, advocates or activists, and using a wider range of engagement tools.
As I said, Mirabaud has demonstrated a 200-year-old interest in the communities in which it operates and I sense that as a bank we are particularly interested in understanding this new generation, not only because they are our future clients and employees, but also because they are shaping the future we will be operating in, as a company.
Read more: Lamberto Frescobaldi on 1000 years of tradition and wine
LUX: Do Mirabaud’s philanthropic contributions focus on culture and the arts?
Etienne d’Arenberg: First and foremost, concerning contemporary art, in recent years we’ve been sponsors of FIAC in Paris among various other renowned institutions. We’ve also sponsored the Zurich Art weekend, which is, in a way, the pre-Art Basel event, in a more intimate setting. Even if we are an institution that celebrated its 200th birthday in 2019 (so we are 202 years old now) our motto is always “to be prepared for now”. As in, immediately at your service, to sponsor and to be interested in today’s world and that’s why we are interested in contemporary art. We know the value of looking into the past, and taking lessons into the future.
The second thing to remember is that culture is not something which always pertains to art. If you look at the enthusiasm of the public, art is not always the biggest thing, sports, for example, are part of the culture of a nation. We are sponsors of the largest inland regatta competition in the world, the Bol d’Or Mirabaud on Lake Geneva, and it’s a fascinating competition, because the lake has very particular wind conditions that are ever-changing, it is not a one-sided Caribbean type wind that comes constantly from one side and doesn’t change that often. Here again our motto “prepared for now” completely makes sense.
LUX: The concept of Europe is an important one for your family foundation. Why?
Etienne d’Arenberg: When we think about Europe, our family thinks of the continent which includes Switzerland and the United Kingdom, not only the European Union. The concept of Europe is indeed very important for our family, as it includes a set of value that are dear to our heart: human dignity, rule of law, equality and democracy to name a few. This sounds wonderful and noble, but the truth is that it is quite vague in practice.
What we have been trying to do with our family foundation is to revisit these values in the light of today’s challenges and explore new ways to shape our common future.
I am personally convinced that Europe has a key role to play in shaping the post-COVID recovery, and building a new social contract based on these long-lasting European values and at a very modest level, we are trying to be part of this conversation.
Etienne d’Arenberg is limited partner of family-owned Swiss private bank Mirabaud and is Head Wealth Management United Kingdom.
Find out more: arenbergfoundation.eu, mirabaud.com

Olivier Krug. Image by Jenny Zarins
Olivier Krug, sixth generation director of the Krug champagne house, sits down for a tasting with a musical difference with LUX Editor-in-Chief Darius Sanai
Olivier Krug is smiling on a Zoom screen, standing behind a row of bottles in his office in Reims, Champagne. He has just been speaking about his family’s long-standing passion for music, which he has recently combined with the day job, making some of the world’s most celebrated champagnes at the eponymous Krug champagne house, in an initiative called Krug Echoes.
For Krug Echoes, the champagne house, now owned by luxury behemoth LVMH, has commissioned a series of musicians to create music to match its different, sublime champagnes.
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Olivier says the idea was inspired by an executive at the company who went to a tasting of gourmet chocolate. Each different chocolate was accompanied by a different piece of music, and while they tasted very different, at the end it was revealed that the tasters had been eating the same chocolate each time: the music had triggered such different emotions that the participants’ perception of taste had altered for each.
The science of how emotion and mood, catalysed by music, affects taste is real but in its infancy: meanwhile Olivier Krug has stolen a march on it with the Krug Echoes initiative.
Below, Olivier explains his family’s long association with music; underneath which LUX Editor-in-Chief Darius Sanai, who tasted the champagnes and experienced the music over Zoom with Olivier Krug, gives his tasting notes.

Image by Jenny Zarins
“When I joined Krug 30 years ago I sat in front my dad, and I was expecting to have the 9 AM legendary glass of Krug that people get when they join the company. I did get it, and then I was expecting my dad to start a very technical explanation of this job. He said, “You know, Olivier, my job is very similar to the role of a conductor.”
I said, “What conductor dad, are you playing music, or making champagne?”
He said, “I am creating champagne, but my job is very similar to the role of the conductor,” and I said “Why?” and he said, “My job, my mission, every year is to recreate a music that was invented by Joseph Krug, your great-great-great grandfather, in the 1840s. He wanted to create a type of champagne, and type of music, that did not exist. A champagne that would not rely on waiting for a good generation of musicians, but would offer the fullest music of champagne every single year.”
Read more: Parisian jewellers GOOSSENS opens its first London boutique
Great champagnes rely on great years, this is why most of the great champagnes have a vintage, there is a stamp on the label telling you: “This comes from 2002, therefore, it is good.” You know nothing about the story of 2002, but you trust it is the better champagne. But we do not have a good year every year, and so in other years you have to deal with a quality which is more uneven.
That was not satisfying at all for my great-great-great grandfather, who had already spent, as a young German immigrant, ten years in a big champagne house, and despite the fact he had a good job, despite the fact he was married to someone from the family, and despite the fact he was 42 years old (which was old in the 1840s), he decided to leave to create his dream: a champagne that would offer, every year, the fullest expression, the fullest music of champagne.

Olivier Krug with a portrait of his great-great-great grandfather Joseph Krug. Image by Jenny Zarins
So how can you do that? Of course, every year is different. You have good years and less good years. Sometimes, you have two or three good years in a row, and despite the fact they are good they don’t look the same at all. It’s the same as when you take the top 20 musicians of the five best music schools in the country; you will have a year when you have 18 violins, but the following year the generation of violinists will be very poor, and instead, you will have drummers and flautists.
But for me, as a conductor, I want to be in a position, every year, to sit in my orchestra and see all these instruments. I want them to be individually, if not the best, then the purest, the most intense character in their field. If I have to wait every year to have a good generation of musicians, I will have a year led by violin, and the next year will be led by other instruments and the following year will be forgotten, because no one is good enough alone on stage.
Read more: Tiqui Atencio on the value of collecting art
But if I could put myself in a position to put aside the extra musicians that I have, the year where they will not be offered to me, I will able to call them back, and ask them back into the orchestra. For example, the year where I have 18 violinists, I don’t need 18 violins in my orchestra, I only need six or eight or four so I will call the lead violin, and I will ask the other one to be a spare, and probably next year, I will call back one or two or three of them, and ask them to play in the orchestra, because the next year will not be about violins.
So every year, whatever the quality of the year, I will be in a position to find the musicians that I need to play everything. And the example of this is Krug Grande Cuvée, this is the music analogy that my dad made at the beginning.
Music has always been strongly present in my family. At the beginning of the 20th century, my great grandfather had a Salle Domestique, a room which was entirely dedicated to his friends or family members who were playing an instrument, and since that room is next to the cellar, I believe that the good people were deserving of a good glass of champagne at the end of the recital, or even before, who knows. We’ve always been very used to music.”
The Krug Echoes Tasting with Olivier Krug
Tasting notes by Darius Sanai
Krug Clos du Mesnil 2006
This is a blanc de blancs champagne (100% chardonnay) but it has as much in common with a common-or-garden blanc de blancs as a Dior couture gown has with a fast fashion frock. There are so many layers to this, like a gastronomic experience in a glass: it combines a streak of freshness with a deep cluster of honeyed buttered croissant and the aroma of cycling through Fontainebleau forest in October, with a drop of Sorrento lemon. It’s fashionable to liken complex Chardonnay-based champagnes to aged white Burgundy wine but this is something else entirely, even more complex.
I first had the Clos du Mesnil while sitting in the Clos du Mesnil smoking a Partagas D4 in the early 2000s and this is the perfect Havana cigar champagne; perhaps to be accompanied by some agnelotti al tartufo with a little taleggio. Mixing cultures, why not.
Krug Echoes music match Krug Clos du Mesnil 2006 by Ozark Henry – Meteor’s path
Krug 2006
Highly concentrated, tightly packed, layer on layer of flavours and richesse. The Krug house wasn’t (quite) around when Louis XIV had his audiences at Versailles but this is the kind of champagne I can imagine being served to the Sun King while he feasted on partridge, his audience watching on. Chamber music would work nicely, although the Krug Echoes choice is more original.
Krug Echoes music match: Krug 2006 by Kris Bowers
Krug Grande Cuvée 162ème Edition
Grande Cuvée is the orchestral composition Olivier was referring to in his fascinating musical history of the family. For me, if it were a symphony, it would be Beethoven’s Ninth, or perhaps a Mahler. It has drama, different levels of notes, and it is endless – in the best possible way. This is a champagne you keep tasting even after you have finished it. The Krug Echoes music choice is far more digestible than a Mahler symphony, of course.
Krug Echoes music match: Krug Grande Cuvée 162ème Edition by Ozark Henry
The champagnes for this tasting were provided to LUX by Krug: krug.com/playlist/krug-echoes

A colourful neon installation by Jason Rhoades in the home of German art dealer David Zwirner
Art collector and author Tiqui Atencio is the founder and chair of the Tate Latin America Acquisition Committee and a trustee of the Solomon R. Guggenheim Foundation amongst numerous other philanthropic arts and culture organisations. As part of our ongoing philanthropy series, she discusses her latest book, the importance of collecting art and her efforts to promote Latin American artists

Tiqui Atencio
LUX: How did you come up with your idea for your book For Art’s Sake?
Tiqui Atencio: The idea for my second book, For Art’s Sake was born whilst I was writing my first book, Could Have, Would Have, Should Have. For me, it was a natural progression. After visiting the homes of the collectors that I interviewed, I decided I wanted to write a book with photos about art dealers. I wanted to see how they lived in their homes with the artists they represent and collect. I wanted it to reflect their passions, motivations, pursuits, adventures, and personal choices.
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LUX: ‘Heroic commitment’ or ‘crazy silliness’ – how is collecting art different from buying art?
Tiqui Atencio: Buying art can be different from collecting if the intention of the person buying the work is different from buying to form a collection, or increase one. Motivations and objectives are very varied. Some are committed collectors that go the extra mile to get what they want, others are not as passionate or dedicated. I would never describe it as silliness or craziness; it’s more like a steadfast passion.

The cover of For Art’s Sake by Tiqui Atencio, published by Rizzoli New York
LUX: How do you gain the trust to access these private homes with the team?
Tiqui Atencio: Most of the dealers I approached and interviewed were either trusted friends or people I had met through the art world at different occasions over the years, sometimes having bought from them myself.
Read more: Lamberto Frescobaldi on 1000 years of tradition and wine
LUX: From your interviews, what essential principles guide an architect or designer in showcasing a collection?
Tiqui Atencio: I believe that a good designer or architect will take into consideration the taste of their client in art, their collecting patterns, and preferences in lifestyle and choices in home living.
LUX: Among the homes you have visited, do you have any personal favourites?
Tiqui Atencio: Every home and collection had a certain angle of attraction, and I can’t say I had a favourite one, but being originally Latin American I could have moved in Luisa Strina’s home in São Paulo with only a toothbrush.

Lucian Freud’s Annie, a painting of the artist’s eldest daughter from 1962, hangs above a sofa upholstered in William Morris “Acanthus” print in Iwan and Manuela Wirth’s home in the Scottish Highlands
LUX: How do you think your own approach to collecting has changed over the years?
Tiqui Atencio: At the beginning, when I was very young, I was buying what I liked without too much information. With time and experience, I buy with more caution and research, but still following my heart and instincts.
LUX: For Art’s Sake integrates with your other roles within art philanthropy, what are you most proud to have achieved with its publication?
Tiqui Atencio: I am very proud to inform the readers of my books about the sense of sharing, giving and philanthropic commitment to the art world that most collectors, through their collecting practices have given to humanity. Their sense of responsibility, their generosity and their role in promoting art and culture.
Read more: How women artists are reshaping art history
LUX: What inspired you to become Chair of the Tate Latin American Acquisition?
Tiqui Atencio: I was part of an effort to increase the holdings of Latin American Art for the Tate. The intention was to promote the art and artists from the region of the world where I was born. So, I came up with the idea of forming a committee who would be willing to support this initiative, and that is how the Latin American Committee for Tate came to life.

Platypus, 2009 by Amy Sillman in the home of British art dealer and collector Ivor Braka
LUX: Have you found that the pandemic has affected art buyers’ attitudes?
Tiqui Atencio: Yes, personally I am buying less. I am longing to go back to the fairs and auctions of the past to see and feel the emotions and excitement of falling for a work of art. I have bought online, but not often and I can’t say it’s the same experience.
LUX: Do you think the pandemic has affected fine artists’ creativity?
Tiqui Atencio: I believe the pandemic has affected us all in some way – positively and/or negatively. With time, it will be interesting to see what comes out of this challenging moment. I am a positive thinker and I do believe we will come out better than we think – same with artists!
LUX: What is your favourite period of art?
Tiqui Atencio: I confess it’s mid-century Latin American Art, but my taste is very eclectic and varied and in my collection, there are many periods and styles.
Find out more: tiquiatencio.com

Lamberto Frescobaldi is the president of Marchesi de’ Frescobaldi
Lamberto Frescobaldi is the 30th generation (yes, you read that right) head of Florence’s Frescobaldi dynasty which has done everything from build bridges and palaces in Tuscany to create one of the world’s most epic wine groups. In the first of a new series on leaders in the wine world, the owner of Masseto, Luce, Ornellaia and many other wines chats to LUX Editor-in-Chief Darius Sanai over a tasting of the Frescobaldi’s flagship Luce wines
Lamberto Frescobaldi:
“Frescobaldi is a family that goes back to 1000 when they showed up in Tuscany, and then arrived in Florence around 1100, so from a little village out of Florence to Florence. Then a gentleman called, like me, Lamberto, in 1252, built the bridge where now is Ponte Santa Trinita, there is a little square called Piazza de’ Frescobaldi, for the bridge that he built there and he owned all the houses there.
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He comes up quite strongly under the light of Florence in that century. Then the Frescobaldi, began to do as many families of Florence did, they became bankers. Because in those days one of the things that was complicated was to ship money. Money was risky, has always been risky, and so funnily enough the first cheque ever invented was here in Florence by Francesco Datini, he invented the cheque, it was a revolution. Think of taking a piece of paper and writing a value! It was a total revolution.

The Luce wine estate in Montalcino, Tuscany
And then they understand that it is important to move the paper, but not to move the money. So, the money was here and there. Then the Frescobaldi, around the 14th Century, they actually become important bankers through Europe. It was the aristocratic families of Europe, they were always fighting between each other. The Frescobaldi became bankers of the families of England. They actually moved to England, and they became very powerful because they were bankers of the king. And the king actually gave them the run, in Devonshire, of the silver mines. Then they became too famous and too powerful and then the king, I can’t remember which one, but he kicked them out of England. Then they came back to Florence, and from bankers they became farmers.
Read more: Durjoy Rahman on promoting South Asian art

Inside the Tenuta Luce cellars
So, long story short, I believe that my family have always been very forward-looking and innovative. And that is reflected in what happened with me and the Mondavi family (the legendary wine family of California, who have Italian origins). Around the mid 90s they show up in Italy, and they wanted to do something in Italy. They had moved from Italy 1908, and they went to America because Italy was a tough country in those days. And here they wanted to come back, and we got together, and there was again a beautiful relationship. This changed my way of doing my job, Mondavi opening up a window, a window opened giving me the opportunity to taste wines everywhere around the world. Sharing fears and also the beauty of producing a wine together. And now it is the 25th anniversary of Luce, the wine we created together.”

The Luce wine library
There follows a tasting of Luce wines, with Darius Sanai’s notes below each:
Luce 2013
A big, powerful, rich wine but also fresh and light, a remarkable combination. Plenty of fruit, plenty of tannin. I would drink this in five years with a pici al cingiale (thick Tuscan pasta with a wild boar ragu) on the terrace of the Villa San Michele above Florence at sunset.

Luce 2017
Luce 2006
Less power, more softness, an almost gentle wine but with a long backdrop of olive groves, fading into the olfactory distance. One to drink while perched on the old city wall of Montalcino, looking over the Colline Metallifere hills towards the sea hidden beyond, and across the endless forest.
Luce 2002
An almost gentle red wine, belying the Tuscan reputation for producing big reds. Yet there’s a persistence of dried berry, vanilla, and the kinds of herbs you sprinkle on pizzas that make it very moreish. A lunchtime wine, on the Piazza del Campo in Siena, looking at the people wandering past as another day disappears.
Luce 1998
Wow. You wouldn’t believe this wine is older than this millennium. Both powerful and zingy, it has a different character to the others, fascinating to see what can happen as great red wines age. Peppers, cherries, and also a waft of Bistecca alla Fiorentina, beautifully balanced. One to drink over dinner, in late autumn, in your Florentine palace, with your loved one; and like the Frescobaldis, I think this wine will last forever.
Thank you to Lamberto Frescobaldi for his time and the wines for this tasting.
For more information, visit: en.lucedellevite.com

Durjoy Rahman is an art patron and collector, and the founder of Durjoy Bangladesh Foundation
Art collector and patron Durjoy Rahman founded the Durjoy Bangladesh Foundation in 2018 to promote South Asian art and artists to global audiences by hosting exhibitions, commissioning new works and facilitating cross-cultural residencies. As part of our ongoing philanthropy series, he discusses the business of art philanthropy and why artistic narratives play an essential role in documenting history
LUX: How does giving fit with your beliefs?
Durjoy Rahman: Giving has been engrained in me since childhood. My parents instilled the importance of money management by giving me an allowance from a very early age. I was always told to save, use and give from that amount. It’s something I teach my children. The gift of knowledge is often held in high esteem in Asian culture more so over monetary ones. Due to limited availability of wealth to majority of the people and the long history of colonialism, the patronage of the arts and culture was very scarce and I wanted to contribute in a meaningful way. I feel privileged to be able to promote artistic endeavours from southeast Asia.
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LUX: Why were you compelled to collect art as opposed to another valuable asset type?
Durjoy Rahman: I started collecting by chance not by a scheduled plan. We received a beautiful painting as a wedding present from a prominent artist. I wanted a few more paintings for my walls, so I started to visit galleries to find things I liked. Then I started reading more about the artists whose works spoke to me. I collected pieces that were notable and told stories about their artistic journey. Most pieces were passion buys just because I loved them. The inherent value of art lies in the pleasure of acquiring it and holding on to it. If one goes in with the mindset of building assets, the fun of collecting evaporates in entirely. Of course, the collection is valuable not because of its market value but because many were done by artists who introduced new techniques in Bangladesh and played an integral part of our art history. Many works were destroyed due to lack of preservation so not many notable works remain.
LUX: What triggered your decision to advocate for South East Asian artists?
Durjoy Rahman: South Asia has a rich cultural heritage. Art, music, and dance are a part of our daily life, but because of the long history of colonialism, artistic patronage was scarce. After independence, more and more art institutes were established and art movements were started. Now, the world is becoming more connected and the traditional hubs of art in Europe are also encouraging more diversity. This has made the global art scene very interesting and not limited to only European schools. The South Asian art scene is becoming more established with the growing number of art events and institutions, but still the artists need a lot of support to be able to establish themselves internationally. Patronage is essential for art to thrive and survive. Our artists are very talented and I hope that the individual like myself can contribute to introducing these artists to an international audience.

Joydeb Roaja, The Right to Relief, 2020 – one of the artworks included in Durjoy Bangladesh Foundation’s 2020 online exhibition Future of Hope
LUX: Western narrative discourse about South East Asia is dominated by tragedy, conflict, schism, floods, famine, genocide. What is the relevance of art in crisis?
Durjoy Rahman: South Asia was under colonial domination for centuries. The postcolonial period has been plagued by border and religious conflicts. Conflict, famine, tragedy has happened in every country in the world; the Great Depression in the United States, Europe after World War I and II. Every country has experienced suffering but the Western narrative about our region was most remembered because of globally televised news that emerged in the 60s and 70s that established these stereotypes for South Asia. All crises always inspired the creative community. It’s their narrative that makes us understand human suffering better. Otherwise, it’s just historical information. The birth of Bangladesh in the 70s was followed by a famine. Many artists depicted horror with their artworks. I think these artworks depicted suffering for generations to come and understand what the country went through. Only humans can create beautiful things out of a painful experience. The narrative creates history.
Read more: Jewellery designer Tessa Packard on charity & creative thinking
LUX: Where will the voice of truth and art tell the history in these dark times in Myanmar?
Durjoy Rahman: It is said the history is often written by victors but it is little relevant now due to global access of information to everyone. Every narrative is available and it is up to reader to draw their own conclusions. Documentation and witnesses about Rohingya plight made the world change their views. The sufferings are established fact result from the autocratic activity by the ruling regime. The quarter that caused these past miseries have solidify their position with the new situation that recently unfolded in Myanmar.
Artworks and tapestries created by Rohingya women and children depicting the horrors they endured will always be a part of history; they have cast aside the “official” narrative .

Mong Mong Sho, Songs Of Covid 19, 2020 from the Future of Hope exhibition
LUX: Why did you headquarter DB Foundation in Dhaka and Berlin?
Durjoy Rahman: Berlin and Dhaka are both thriving art cities filled with many talented artists. DB Foundation aims to be a conduit for art and artists across Europe and South Asia. Berlin is an international city for art and design and a perfect place to build greater awareness for South Asian artists on the global stage while Dhaka remains DBF’s epic centre for activity.
LUX: Your focus is ‘to promote art from South East Asia and beyond in a critical, international art context.’ Which countries particularly?
Durjoy Rahman: Bangladesh, India, Pakistan, and Sri Lanka.
LUX: Are there examples from this rich art heritage you are excited to have introduced to the West?
Durjoy Rahman: Bengal has thousands of years of heritage in art and craft. Textiles were one of the wonders from this region and played a dominant role in our glorious past. Historically, the intricate weaving in Muslin fabric from Bengal received an appreciation from the West and also became a sign of superior craftsmanship in many European royal courts.
Through the DBF’s outreach program and artist residency program, we aim to show the world once again the skill and creativity of Bengal. I have the privilege of donating a work by Mithu Sen from West Bengal, India to the Kunstmuseum Wolfsburg, Germany. Her work is based on a collection of memorabilia that people normally collect as souvenirs. It was a great accomplishment to help bring Mithu’s work to the western audience according to the Museum press release the first work of a female contemporary artist collected by a major public institution in Germany.
Currently, we are working on a project that will tell the story of displaced elephants due to the Rohinga crisis where the artist used sustainable material like bamboo and quilt making skills to tell a story about this plight of humans and animals caused by conflict. The work will be displayed internationally with the support and initiative from DBF.
LUX: Your archive of artists, past and present is acclaimed and you mentor emerging artists. What was the game-changer for DB Foundation in a critical sense?
Durjoy Rahman: The real challenge for us has been to find a niche in the global art events and to make a meaningful contribution to the artist community. We adopted the model of a residency program centred around an idea or a burning issue. Artists from different parts of the world interpret the central theme. For two weeks the artists live and work together. For artists in southeast Asia, it’s a unique opportunity. For artists from Europe, this is also an experience to work with the brilliant artists from Asia and understand their perspective. So I would say our Majhi Art Residency program is a game-changer for DBF foundation which we have been hosting since 2019 and plan to continue for the next ten years.

Sujan Chowdhury, Wings of Hope, 2020 from the Future of Hope exhibition
LUX: How did the pandemic affect upcoming exhibitions, commissions and residencies?
Durjoy Rahman: We have ventured alternate art space to exhibit art on a limited scale while major public exhibition spaces were closed. We continued our International Art Residency in Berlin during Berlin Art Week 2020 despite pandemic and to maintain consistency of the continuation of our supported projects internationally. However, the pandemic has really brought forward the need to use technology in every aspect of our lives and the focus has shifted to connecting virtually. We too are focusing on remote initiatives and found the many ways one can connect to a greater audience. We still tried to engage artists and marginalised artisans during the pandemic while observing safety protocols. Last year, at the peak of the pandemic, many craftsmen and their families in Bangladesh were greatly affected due to the economic downturn and low tourism activity. We created an initiative to support traditional craftsmen and their families by offering practical and financial support so that they can continue the creative process.
Read more: Alia Al-Senussi on art as a catalyst for change
LUX: Circularity could be said to future-proof giving. How can business support art philanthropy at the level of helping people help themselves as opposed to funding them top down?
Durjoy Rahman: The business of art philanthropy has been historically top-down going back to how art and crafts were supported by royal and affluent patrons in the Europe, Americas and Asia. I think that to create a more sustainable and self-sufficient model, the public needs to get involved and be motivated. While I think that the top-down approach will always be a critical part of art philanthropy, businesses can create public demand by creating programs for the public (especially virtual events) meant to keep the public engaged and inspired. As long as this demand exists and businesses are meeting it, they will become partially self-sustained in funding channels.
LUX: 2020 was Covid-dominated, hopeless, until the point of vaccines’ licensing, as will be seen when lexicographers list the vocabulary we used most. What can art philanthropy offer in a wider sense to humankind?
Durjoy Rahman: The Covid pandemic has really focused the public on the importance of one’s mental health. Creativity, art, and culture are the ultimate mind healers, and art philanthropy supports that. Being a cultural foundation DBF were probably the first organisation in Bangladesh got involved with front line workers to equip them for better safety and serve people more confidently.

Here & above: Durjoy Bangladesh Foundation launched its philanthropic project “Bhumi” in 2020 to support rural creative communities in Bangladesh. Courtesy Durjoy Bangladesh Foundation and Gidree Bawlee Foundation of Art
LUX: Your passion to connect extends to activism through your support of satirists and the rights of minorities. What do you feel was particularly relevant to defend in 2020?
Durjoy Rahman: Migration, displacement, and supporting minorities. We focused our activities with minorities in 2020 through one of our major initiatives “Bhumi”, where we worked with artists and craftsmen from a marginalised ethnic group. We are currently working with Rohingya refugees and the environmental consequences of this mass migration. We are trying to build awareness among the international community about the plight of this ethnic group and its impact on the fragile hills of our border and the already dwindling elephant herd which inhabit that area.
LUX: Where has DB Foundation facilitated public discourse and created the climate for political change?
Durjoy Rahman: Diversity has been at the centre of the creative field, especially now. We have done several initiatives across Europe and Asia aimed towards actively facilitating our activity in the arts and culture from South Asia. Durjoy Bangladesh Foundation wants to bring representation to these artists, give them the recognition they deserve, and bring their voices into the art conversation, so they are heard. Our initiative “Future of Hope” has also highlighted a key word “hope” during the early break of pandemic. Now, “hope” has become a global slogan.
LUX: What one piece of advice should an art philanthropist share with the next generation?
Durjoy Rahman: Be generous when thinking of art and culture – a small contribution can make a significant impact on the art and artist.
Find out more: durjoybangladesh.org

Jewellery designer and philanthropist Tessa Packard
Tessa Packard is the founder of her eponymous fine jewellery brand, and a business mentor for several youth and education-focused charities. As part of our ongoing philanthropy series, she speaks to Samantha Welsh about charitable giving amongst younger generations, the influence of social media and why successful philanthropy requires creative thinking
LUX: How did you first get involved in philanthropy?
Tessa Packard: I grew up in a very philanthropically orientated family. Charity was a forward theme in our household, and because my parents were so passionate about it, my sister and I adopted an interest in the concept of ‘giving back’ at quite a young age.
It wasn’t until I was eighteen, however, that I really understood what charity work actually meant. At my father’s suggestion, I agreed to a three-month volunteer placement at the Amelia Trust Farm in Wales, which is a grassroots charity supporting youngsters who have largely been excluded from mainstream education at the hands of abuse, neglect or neurodevelopment disorders. It was a complete baptism of fire. Despite everything I had been taught by my parents about the ‘real world’, experiencing it first hand was somewhat different. True reality was infinitely more gritty, unfair, shocking, brutal and humbling all in one mouthful. I still consider this experience to be one of my most formative.
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LUX: Who has been your greatest influence?
Tessa Packard: With regards to philanthropy, my father and my great-grandfather (who I never met, but was instrumental in shaping my own father’s beliefs in charitable giving).
LUX: What sector are you passionate about?
Tessa Packard: Most of my philanthropic involvement to date has revolved around the theme of education and systemic change. Education has always seemed to me to be a sensible place to invest my energy, whatever the end goal. Whether you are looking to eliminate polio or save the rainforest, all roads tend to lead back to education.

Here and above: In collaboration with Lyndsey Ingram Gallery, Tessa Packard and her team created a mural based on Frances Hodgson Burnett’s book The Secret Garden which was later installed in Honeypot House, a children’s charitable home in Hampshire
LUX: Do you think there are any parallels in being a creative and being a philanthropist?
Tessa Packard: Interesting question. I think that successful philanthropy requires creative thinking. It can be a challenge to communicate successfully with your audience, and more often than not, the answer to solving any human-socio-economic problem on a long-term, systemic level is complex. The philanthropist must be willing to take risks in order to bridge the void between sectors – a task that is far too frequently overlooked – and this requires out-of-the-box tactics and a fertile imagination. You have to believe that even the most impossible outcome is possible, and generally speaking creatives are quite good at doing that because their job is to always think about the ‘new’.
Read more: An interview with Brazilian artist Maxwell Alexandre
LUX: At what stage of someone’s life have you seen intervention make the most difference?
Tessa Packard: If you were to approach philanthropy like a business deal, then investing in people at an early age generally yields better results in the long term. In practice, however, it isn’t quite so simplistic. Creating systemic change in any sector requires all the wheels of progress to turn at the same time, and that means transforming everyone and everything connected to the supply chain in unison.

Tessa Packard’s crab earrings from her Secret Garden collection
LUX: What success story has made you particularly happy?
Tessa Packard: I’m extremely excited about the work of Emmanuel Akpan-Inwang, who is currently building a new generation of children care homes in the UK. The existing model is embarrassingly inadequate and I really think Emmanuel is about to revolutionise a very important sector.
LUX: How do generations Y/Z give compared with generations X and the Baby Boomers?
Tessa Packard: I am by no means an expert here, but Baby Boomers generally tend to have much more prescriptive attitudes to philanthropy. They might begin to think about ‘giving back’ only when they are comfortably installed in steady, well-paid jobs and / or with a little more time on their hands. Baby Boomers also like to be able to justify their philanthropic investments – if you look closely, most of them tend to donate to causes that they personally understand or have experience of. They also tend to be less hands on and more cheque book-forward.
Read more: How women artists are reshaping art history
Generation X philanthropists are a mix of the old and the new. Whilst they also see philanthropy as something to enjoy in their more settled or mature years, they are often less partisan or dogmatic in outlook, meaning the manner in which they look at philanthropy is often more creative than the Baby Boomers. This generation can be credited as the originators of a number of entrepreneurial social programmes, and although Generation X are more hands on, they are generally so in two specific ways. The first is in a visionary capacity, as the founder, trustee or leader of a charity or charitable programme; or physically, by raising money organising or taking part in fundraising challenges, such as marathon running or mountain climbing.
Generation Y or Z philanthropists are probably the most hands on of the groups to date. They tend to be the more likely of the three to actually volunteer or spend time with grassroots organisations. There is often a desire to have a direct, personal relationship with the charities or individuals they support, as this direct line to the charity is integral to the experience of authentic ‘giving’. Giving back, for them, needs to be itself an experience – handing over a cheque is not fulfilling enough. Generation Y / Z philanthropists also tend to be concerned with, or involved with, charities and organisations that deal with large, macro-level problems such as global deforestation, ocean plastics or refugees. Unlike the Baby Boomers, these themes are not chosen as a result of lived experience – they are a reflection of the concerns of the here and now.

‘Forest Glade’ earrings by Tessa Packard
LUX: What issues come up most frequently in conversations about giving that you are having with your network?
Tessa Packard: There are a large number of adults in their 20s and 30s who have the means and energy to fund or support grassroots charities across the globe, yet have no idea where to start or who to fund. They want to be authentically connected to these charities (they like the idea of working with smaller organisations as they can track the impact of their donations or expertise more easily), but also want to feel part of something bigger. Time and time again the question we ask ourselves is how to best connect these dots.
LUX: Does the impact of social media change how things are done or how well they are done?
Tessa Packard: In general, I think charitable organisations have a lot to learn when it comes to making the most of social media. It’s not surprising to be honest – I can barely keep up to speed with it myself when it comes to my own business, and imagine if you are a grassroots charity with limited funding and even less free time… I certainly think a few free branding or marketing tutorials by big agencies for small charities would be a helpful start. The exchange of knowledge and expertise is often one of the most valuable donations a larger organisation can make to those in the charity sector.
LUX: Social impact entrepreneurialism or outsourcing to a third party manager – how do you choose?
Tessa Packard: The best kind of philanthropy is the one that is considered, and encourages the philanthropist to keep giving. Whichever route you choose, I would always start with the same question: what do I want to fix, and what is preventing this problem being fixed now? From there you can do a deep dive to identify where you need to go in the sector to create systemic change, and how best to do it. Sometimes the answer is to create your own vehicle to combat change, and sometimes it is best to support an existing vehicle that knows the ropes and is ready to expand.
LUX: Can you offer some ideas to a teenager wanting to start on their lifetime journey of giving?
Tessa Packard: Do a three-month volunteer placement at a grassroots charity. You might question your sanity at points, but you’ll never regret it.
LUX: What is one thing they should not forget?
Tessa Packard: My great-grandfather used to say: ‘Don’t carve your name in dark and gloomy places; carve your name with pride for all the world to see.’ I think that’s a pretty important lesson: whatever you decide to do with your life, make sure it’s something that you are proud to be remembered by.
Find out more: tessapackard.com, @tessapackardlondon
Samantha Welsh is a contributing editor of LUX with a special focus on philanthropy.

Alexandre Mars is the Founder & CEO of non-profit foundation Epic and the Founder of Paris-based VC fund blisce/. Image courtesy of Epic
French entrepreneur, author and philanthropist Alexandre Mars founded nonprofit organisation Epic in 2014 to help change the lives of disadvantaged young people around the world through individual and corporate donors as well as partnerships with other social organisations. As part of our ongoing philanthropy series, he speaks to Samantha Welsh about the importance of encouraging people to give more often, building a strong team and putting in the hours to achieve success
LUX: When did you start your first business and what made you do it?
Alexandre Mars: I started my first business at 17 years old by organising concerts at my high school. While I didn’t have the natural ability to become a professional athlete or movie star, something about entrepreneurship resonated with me.
The goal was never just to make money. It was about what to do with that money – a means to an end. Growing up with a mother that instilled values of altruism and solidarity in me from a young age, I knew that I wanted to give myself the necessary resources to protect my loved ones and then help others in need around the world. This first business was a first step toward realising that mission. I earned enough money to buy my first computers and that’s how my career as a tech entrepreneur was born.
Follow LUX on Instagram: luxthemagazine
LUX: Why did you pivot from serial entrepreneur to successful philanthropist?
Alexandre Mars: I’d actually consider that it was more of a continuation than a pivot. As I mentioned before, it was always my goal to help those less fortunate. It just took me a bit longer than expected to generate the means of being able to do so on the scale I hoped.
When I was ready to create Epic, my foundation, I still came at it from a very entrepreneurial perspective. In fact, a close friend of mine asked me an essential question as I embarked on this new venture: ‘What’s your uniqueness?’ In other words, how could I help others in ways that someone else couldn’t. Entrepreneurship is what I know best, so I built Epic like my previous startups, methodically and always with market needs in mind.
Working with young people can make for the most measurable outcomes. We know empirically that intervening early on is the most effective way to change life trajectories. That’s why we’ve decided to specialise in helping children and young people aged 0 to 29 years old.
Disadvantaged youths can come from anywhere, whether it be halfway across the world or in our own neighbourhoods. While the specific issues may vary from physical safety and job prospects to education and healthcare access, the overarching injustice remains the same: no one should be denied the opportunity to live their life to its full potential just because of the circumstances of their birth.

Alexandre Mars in Mumbai. Image courtesy of Epic
LUX: Tell us about Epic.
Alexandre Mars: Epic is the culmination of deep market research into the philanthropic sector and the solution to three major obstacles to charitable giving: lack of knowledge (about who to give to), lack of trust (that the funds would be put to good use) and lack of time (to do the necessary research).
Our vision is a world in which every child and youth has access to safety, empowerment and equal opportunity. Our mission is to find, select, back and monitor high impact charitable organisations in order to catalyse their impact on underserved children and youth, and the systems affecting their lives. We are able to effectively fund them thanks to our donors who pool their resources together via our platform.
There are currently 26 organisations in the Epic portfolio worldwide, working on essential issues like access to healthcare, employment, education and physical safety. To date, we have raised $30 million.
What sets Epic apart is the robustness of our methodology that promotes transparency and accountability. From the outset, Epic has had a rigorous selection process to ensure trust and confidence. We curate a portfolio of high-impact, mid-size organisations addressing the complexity of issues affecting children and youth in a select number of countries, through a thorough and cutting-edge sourcing, vetting and monitoring process.
Another important factor is timing. We intervene at a stage in these organisations’ development when our support is the most transformative, allowing them to scale and have an even greater impact on children and youth.
Read more: Alia Al-Senussi on art as a catalyst for change
LUX: You are the enfant terrible disrupting traditional philanthropy, yet you build great teams. How do you go about that?
Alexandre Mars: Whether at Epic or any other startup I’ve founded, an undeniable key to success has been building the right team. And it starts with humility: you need to evaluate your strengths as well as your weaknesses, and hire for those needs.
For example, I built my career in the tech space, but I don’t know how to code. I surrounded myself with talented, passionate people. But it’s not enough to hire them. You need to have trust and give them autonomy to do their best work. It sounds like a simple formula, but it really works.
LUX: What issues around methodology come up most frequently in conversations between your NGOs?
Alexandre Mars: One of the interesting things that comes up often is how we measure success. We have been working hand in hand with our portfolio organisations to define a specific set of KPIs that they report on and that are tailored to their issues areas and strategy, for example: academic success rates or job placements. It’s a very interesting data-driven process that enables Epic to understand organisations’ performance in the context of their own success metrics as well as in the context of our centrally defined framework.
LUX: You have ‘skin in the game’ and pay all operating administration costs yourself – what are your expectations of companies and individuals who give and outsource to Epic?
Alexandre Mars: Two words: involvement and trust. We make sure that donors are very engaged throughout the giving process and that they’re able to follow their impact. Thanks to our thorough monitoring that brings accountability, our donors are more likely to continue giving. It’s a virtuous circle. This relationship of mutual confidence keeps our donors coming back year after year.
I also ask our donors to move away from certain outdated views on philanthropy, and to understand that impact and success cannot always be boiled down into quantitative terms like the number of children served per euro spent. Our organisations are dealing with a complex set of issues, and change takes time, as well as precise methods of measuring and understanding those outcomes. But you are right, I do have a lot of skin in the game so that 100% of all donations are sure to go directly toward changing lives.

Image courtesy of Broadsoft
LUX: How has your approach guided your selection of partners in diverse regions and cultures?
Alexandre Mars: Our methodology takes into account 45 criteria in three categories: governance, impact and operations. It was developed by our team that draws on experience from both the non-profit and private sectors. For example, we’ve integrated best practices from the venture capital sector and evaluate organisations as if we were investing in a tech startup, looking at factors like growth potential, the quality of the leadership and most importantly, the organisation’s ability to create changes in the lives of the children and young people they serve.
The principles of our selection process drive at an understanding of how an organisation fares against an objective set of criteria. By looking through the lens of each organisation’s internal and external contexts, we are able to look at a worldwide set of organisations operating on vastly different issues and across varying social, financial, operational contexts. Interestingly, we do observe a certain universality, to an extent, in these organisations’ frameworks.
LUX: What corporate structures are most open to outsourcing their philanthropy to optimise returns?
Alexandre Mars: We work with corporates, but also foundations and individuals. One of the most frequent reasons they choose Epic is because we address three major obstacles in charitable giving: lack of trust, time, and resources. This is especially true when it comes to funding organisations that are in other countries than where the donor is located. We are a sort of one-stop-shop that they can trust.
Furthermore, I believe that people go through Epic to support children and youth because they have confidence in our model that focuses on strategic philanthropy. We look for impact and have developed a cutting-edge selection and monitoring methodology to ensure a certain return on investment, to borrow a term from the business world. It’s quite innovative, which explains why Harvard University did a case study on the Epic model in 2019.
Read more: Michelin-starred high altitude dining in Andermatt
LUX: To the average person, charities want to get more people to give, whereas you want people to give more often. Why?
Alexandre Mars: Our experience has shown that charitable organisations benefit from having a stable source of funding, rather than volatile ups and downs throughout the year. It allows them to more effectively plan and allocate resources to those they serve. That’s why our model is centred on multi-year unrestricted funding, giving organisations the stability and autonomy to do what they do best. We encourage companies and individuals to make giving a habitual action and embed the social good in a way that fits seamlessly with their personal situation or business model.
The form this solidarity takes will vary from case to case. For example, we’ve worked with Société Générale on a simple yet innovative solution that allows the bank’s corporate clients to round-up foreign exchange transactions and donate to Epic. And for entrepreneurs, we created the Epic Pledge whereby they commit to donating a percentage from the future sale of their company.
You are mission-driven, so how do you control social media to deliver success?
LUX: How does blisce/ fit into your current vision?
Alexandre Mars: At my growth stage venture capital fund, blisce/, we support mission-driven entrepreneurs to build global consumer technology companies like Spotify, Pinterest, Headspace and Too Good To Go. So we’re approaching social impact from another angle, but it’s absolutely core to our collective vision.
Finance can be a powerful tool and, if yielded responsibly, can be a force for good. That’s why we’re committed to working with our portfolio companies to improve their (and our own) environmental, social and corporate governance measures. For example, our term sheet includes two non-negotiable clauses for ventures: an agreement to carry out an ongoing ESG evaluation every 12-18 months, as well as a commitment to interview at least one diverse profile for every open senior leadership position. Our team has committed to donating 20% of its carried interest revenues to Epic, so it’s really a virtuous circle between my investment and philanthropic activities.
As a testament to these engagements, we’re very proud that blisce/ recently became the first B Corp certified growth stage VC fund in the E.U.
LUX: How has this vision developed and what projects are you looking forward to over the medium term?
Alexandre Mars: It is my view that solidarity and sharing are going to become increasingly essential, and that we can no longer rely solely on public support if we are to address the challenges we face such as rising inequality, climate change, lack of diversity, gender inequality. We need the participation of the private sector and an engaged citizenry as well.
In the near term, we will be doubling down on our strategies at Epic and at blisce/ to identify and support exceptional social organisations and mission-driven companies that positively contribute to our communities and planet. I’m thrilled by all of the determined social entrepreneurs I meet on a daily basis, and look forward to announcing those that we’ll be backing soon.
LUX: Has Covid accelerated how you do things?
Alexandre Mars: In my opinion, Covid has accelerated a trend that has been building for the past several years. I’m old enough to remember how different the world was just 20 years ago. People viewed success differently: it was about the number of zeros in your bank account, about having a corner office and a company car. Today that’s all changed, especially with the arrival of the millennials and Gen Z. Today, we know that real fulfilment and purpose comes when you put that material success toward realising your mission, whatever it may be.
Covid has only reinforced this evolution, as it has given many of us time to pause and reflect while also exposing the ever-widening rifts in our societies. So in terms of how it’s changed things for us at Epic and blisce/, I can’t recall a time when we’ve seen such an outpouring of support from across the board, or so many entrepreneurs for whom combining purpose and performance is an automatic must-have. It gives me reason to believe in the work we’ve been doing and to be optimistic about the future.

Image by T.G. Herrington
LUX: What lesson did you learn with a start-up as a teenager that you will share with your own kids?
Alexandre Mars: Entrepreneurship, including my first venture, has taught me so many lessons over the years. That’s part of the reason I wanted to write my recent book on the subject (it’s out in French now under the title OSE ! Tout le monde peut devenir entrepreneur, and the English translation is coming soon).
If I had to pick just one piece of advice, I’d emphasise the importance and necessity of hard work. Luck and natural ability only account for a small fraction of success. What will set you apart is outworking the competition, which will inevitably require sacrificing other activities such as going to the movies, coffee breaks, and weekends with friends. You won’t be able to do everything and work hard at the same time. That’s the harsh reality of it.
In my book I talk about Canadian journalist Malcolm Gladwell and the 10,000 hour theory he popularised. He explains how, in any discipline, 10,000 hours of practice is required to achieve the level of world-class mastery. This theory is based on the experience of three psychologists in observing violin students at the prestigious Berlin Academy of Music. The results were surprising: future international maestros each had reached 10,000 hours of practice; good violinists reached 8,000 hours, and future music teachers did not exceed 4,000 hours.
To take another example: when the Beatles were successful in 1964, supposedly coming out of nowhere and taking the world by storm, in reality they had exceeded 12,000 hours of rehearsals and concerts. They didn’t just appear overnight.
And as a last piece of related advice, I always remind my children about the importance of having a mission. In the end, having a sense of purpose is what brings true satisfaction, plus it will sustain you on your arduous but rewarding entrepreneurial journey. When you wake up in the morning with something bigger than yourself on your mind, you’ll find the motivation you need to succeed.
Find out more: epic.foundation
Samantha Welsh is a contributing editor of LUX with a special focus on philanthropy.

Alia Al-Senussi is an academic and global arts patron. Photograph by Anton Corbijn
Alia Al-Senussi grew up between Egypt, South Dakota, and Minnesota, and is now based in London where she works as a cultural strategist with a special focus on young patronage and culture within the Middle East. She is the Art Basel Representative for the UK and MENA, a senior advisor to the Ministry of Culture of Saudi Arabia and a guest lecturer at institutions such as Brown University and Sotheby’s Institute. Here, Al-Senussi discusses her philanthropic efforts, work in Saudi Arabia and belief in art as a catalyst for social change
LUX: What forms the basis of your passion for art and culture? When did this interest begin?
Alia Al-Senussi: I am passionate about contemporary art and supporting living artists. I focus mostly on Middle Eastern art and artists as this is close to my heart and my heritage. I very much hope I see the day when more artists of Middle Eastern origin are integrated in to the wider art world, and society looks past myopic views of political systems and embraces people, and the change they are trying to bring.
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The first time I really understood what contemporary meant in the context of art was visiting Tate Modern in January 2004, and experiencing the life-changing work by Olafur Eliasson The Weather Project. It felt like an overwhelming moment: to gaze into this vast space and to see people treating a museum like a social space rather than a temple to worship art. In this way, art could change the way we see and the way we act—I became a believer.
Art provides an alternative discourse by which we can solve problems, promote heritage and instil a sense of national pride. My hope has been that by educating artists and patrons we can then educate the wider population on the benefits that art can bring to their everyday lives, not only beautifying the communities where we live, but also promoting more creative ways to solve problems, bridge differences and build community sentiment and strength.

H.R.H Alia, 2016, Hassan Hajjaj. Courtesy the artist
LUX: What is it about certain contemporary artists such as Manal Al Dowayan that so inspire you to champion them?
Alia Al-Senussi: In Saudi artists and patrons I see this deep commitment to art as a cornerstone of an evolving society. I am proud to be a part of this fascinating art world, and to help introduce more and more of my friends to Saudi culture, and to artists like Manal AlDowayan, Dana Awartani and Maha Malluh. These pioneers, of all ages, have been the voice of their society, as well as patriot activists. They are change-makers as well as cheerleaders, leading us all in to a brave new world.
Phil Tinari, a dear friend, and brilliant cultural leader, visited Saudi Arabia at my invitation in September 2019, and immediately understood what was unfolding. He has since agreed to work with me and our team at the Ministry of Culture, as the curator for the inaugural Ad-Diriyah Biennale. Collaborating with Phil has been a sustaining (and guiding) light in this year of uncertainty amidst Covid-19. Phil sent me this message the night he arrived to Riyadh, illustrating just how quickly he grasped the changes afoot – it is a quote from Václav Havel’s 1994 speech The Need for Transcendence in the Post-Modern World:
“Today, this state of mind or of the human world is called postmodernism. For me, a symbol of that state is a Bedouin mounted on a camel and clad in traditional robes under which he is wearing jeans, with a transistor radio in his hands and an ad for Coca-Cola on the camel’s back. I am not ridiculing this, nor am I shedding an intellectual tear over the commercial expansion of the West that destroys alien cultures. I see it rather as a typical expression of this multicultural era, a signal that an amalgamation of cultures is taking place. I see it as proof that something is happening, something is being born, that we are in a phase when one age is succeeding another, when everything is possible. Yes, everything is possible, because our civilisation does not have its own unified style, its own spirit, it’s own aesthetic.”

Al-Senussi with friends at Roden Crater. Photo courtesy Alia Al-Senussi.
LUX: The world is watching the next generation of Saudis and there is an optimistic outlook for women’s voices to be heard – how have you found your passion for politics, power and patronage is received among educated women of influence in Saudi?
Alia Al-Senussi: My work in Saudi Arabia has been multifaceted, as I have been part of the moment when this cultural community came together and continued to evolve. I was lucky to have been introduced to Saudi through family, and then friends, and to have been there at the first moments of a cultural reawakening almost two decades ago, helping to make connections amongst members of the community within and outside of the Kingdom. Women were then, and still are, at the forefront of culture and are change-makers at every level.
Read more: Life coach Simon Hodges on how to thrive in uncertainty
The idea that culture can change a community was instilled in me throughout my life, but never more so than through my work with Art Basel. I have been able to translate this to so many parts of my personal and professional lives. My colleagues at Art Basel and in Saudi embrace the belief that culture has power; that it is at the nexus of change and positive evolution.
LUX: You are renowned not only for your intellect, but also for your drive. How much of your time does chairing or founding patron groups take up?
Alia Al-Senussi: I actually think I fried brain cells rather than grew them getting my PhD! It certainly was an intellectual exercise, and one that made me realise how important it is to continuously exercise one’s mind, as well as emotions. My mother instilled in me a sense of honesty, integrity and work ethic. She taught me that one must not rest on history or title, but one’s own value and contributions to society. My maternal grandfather often discussed the value of “being a productive member of society.” I have taken these values to heart and strive to make a contribution, big or small, in any way I can through the work I do.
Most of my personal and professional time is taken up with activities in art and culture. I am fortunate that many of my friends are also intimately involved in the art world so I can share these fantastic and special experiences with them. It makes it a lot easier to keep busy with work when you do it with people you love and admire!

Al-Senussi at Mada’in Salih, an archaeological site located in the area of AlUla within Al Madinah Region in the Hejaz, Saudi Arabia. Photo courtesy Alia Al-Senussi.
LUX: What exactly is your role as Chair of the Tate Young Patrons, and how do you ensure you get optimum results?
Alia Al-Senussi: I served as Chair of the Tate Young Patrons for 5 years, and now sit on the Director- and Board- appointed Tate Modern Advisory Council as well as being a founding member of the Art Now Supporters Circle (Tate Britain). The Tate holds a very special place in my heart. It was one of the first institutions I got involved with in London, through the Young Patrons. Then the Middle East and North African Acquisitions Committee was launching and I was one of the first people on board. One thing led to another and I was asked to be a Young Patrons Ambassador, and also to represent the Young Patrons on the advisory board of the Tate. I feel like the Tate is family and also that I have a responsibility to help it evolve and grow, not just in London, but in the Middle East also, and in terms of its role in society, particularly at this fractious time.
LUX: Can you tell us a little about your work with Delfina Foundation?
Alia Al-Senussi: ‘A rising tide lifts all boats’ – that is my motto, and one that I see embodied in the work of Aaron Cezar in his role as Director of Delfina Foundation. Aaron, and the foundation, are unlike any other. Delfina is a home, not just at its physical space in London, but also throughout the world whenever you come across residents (artists, curators and collectors). Delfina Foundation is a safe haven, and Aaron is the ultimate angel, providing solace and shepherding our entire community to embrace new concepts while breaking down the intellectual barriers that keep us apart.
Read more: Juanita Ingram on empowering women in the workplace
LUX: What are your proudest achievements?
Alia Al-Senussi: I discovered my passion for art and the art world by chance. Upon graduating with my MsC from LSE, some friends recommended that I meet Michael Hue-Williams to work on a project he had created in Siwa, Egypt, with the world-renowned artists Ilya and Emilia Kabakov.
I had never worked in the arts, but as I had an interest for non-governmental organisations working in the Middle East, I thought this would be an interesting first job for me. Also, the fact that Siwa bordered Libya was particularly poignant.
In the end, it was fate and I fell in love with art, the art world and everything about it. I saw it as being a perfect way for me to balance my interest in political science, international relations and the history of the Middle East with a “softer” way of approaching the difficult issues facing the region.
My entire life is shaped by this first art world experience, and by the belief that an international cosmopolitan world is a better one. Every time I make an introduction, conceive a project or bring people somewhere new, I feel a deep sense of pride – the world shrinks that tiny bit more and we learn more about our neighbours and about humanity.
LUX: How will COVID-19 affect what do you do?
Alia Al-Senussi: I hope, and fervently believe, that people will realise the importance of culture in this new and renewed world. Of course things are moving online in the short term, and I believe that this means we can share our shows and messages with a wider audience and hopefully make them want to come see things in real life. Art Basel provided me, and so many, with an online community, but this was not a substitute for the thrill of interacting with people, swapping stories, having fun and experiences in Hong Kong, Miami and Basel.

Al-Senussi at The Lightning Field.
LUX: We know you have been passionately engaged with the US election process and we would love you to share with us a few ways you think the result will benefit the work of your partners over the next four years.
Alia Al-Senussi: I have decided to embrace beauty. I also have committed myself to art and artists that reflect my values, and who work to effect positive change in their worlds, and in mine.
A large part of my Libyan identity was actually shaped by my mother, an American of Scandinavian-German origin who grew up in Worthington, Minnesota. My mother studied International History for her Bachelor’s degree in Minnesota. She fell in love with Middle Eastern culture so upon graduating decided to pursue a Master’s at the American University of Cairo. It was in Cairo that she met my father.
My American identity is inextricably linked to my Libyan heritage, to my belief in an international cosmopolitan world, and to the life I have built for myself in London, the Middle East and Asia. Everything I held dear was shattered in 2016, by others’ small-minded desire to isolate ourselves from the “other” in the US and the UK. I couldn’t imagine that was the world I was living in. How could my community reject the essence of me in such a way? My friends bundled me up, helped me to heal and gave me my marching orders (literally!). Going to the Women’s March in Washington was a therapeutic moment, and now four years later I see the change again, and I am hopeful we can rebuild and evolve by making a world that is more equitable and by embracing the ideals that I hold dear.
LUX: Any other advice for our readers who might be considering going into art philanthropy?
Alia Al-Senussi: Artists, collectors and institutions are becoming more aware, and truly taking ownership of their ability to be change-makers. I applaud institutions like the Tate that are working to accurately reflect our world in their galleries—a global cosmopolitan world.
Fill yourself with passion, surround yourself with people you admire and embrace the idea of what is right, rejecting what is wrong. As mentioned before, a rising tide lifts all boats, so make sure your community rises with you.
Follow Ali Al-Senussi on LinkedIn: linkedin.com/in/alia-al-senussi

Juanita Ingram is the founder and chair of the board of trustees of Dress for Success Greater London (DfSGL)
Attorney, author and actress Juanita Ingram began working as a volunteer for women’s charity Dress for Success in the United States in 2008, and went on to found the London branch in 2015. The charity’s aim is to empower women by providing them with a support network and professional development tools. Here, she speaks to Samantha Welsh about developing a structure to help women professionally and emotionally, the impacts of the pandemic and embracing the accessibility of a virtual world
LUX: When did you set up Dress for Success and what spurred your passion for the project?
Juanita Ingram: Dress for Success Greater London (DfSGL) was reestablished in 2015, but the actual journey began in the prior year with seeking foundational approval and initiating its startup phase. DfSGL affiliate is part of a global franchise of charities with 150 affiliates that span 30 countries.
In 2008, I was faced with department-wide downsizing (redundancy) while concurrently devoting time as a Dress for Success volunteer with an American affiliate. Even with my successful and established career as an attorney (possessing a J.D. and M.B.A.), I was not shielded from the devastating economic crisis of 2008. By bearing witness, as a volunteer with Dress for Success, to the women who were overcoming immense adversity in their own unemployment, I was reinvigorated when I went through my stint of unemployment. I was blessed with outstanding professional skill sets and impeccable credentials, and still during the 2008 great recession, myself and other professional women like me were not immune from the economic vicissitudes of challenge and change.
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In my time as a volunteer, I had already become acquainted with Joi Gordon, Dress for Success’s worldwide CEO. When I relocated to London for my husband’s job promotion in 2011, I had stayed in contact with Gordon who later asked me to start the new non-profit affiliate in London. Given my high regard and immense passion for the charity’s mission, which aligned quite well with my own experiences, I felt confident that it was truly an undertaking that I was not only equipped, but also divinely purposed to do. When divine purpose is aligned with a powerful commitment of personal will, the result is mission driven success.
The work, planning, and coordination was incredibly challenging in the beginning, as it is with all startups. One must go through the natural maturation process of building grassroots functionality from the ground up, including fundraising, searching for viable properties, creating a fictional and mission critical team, and building everything from a visionary inventory to a viable and productive volunteer base. While there were certainly days that I questioned my ability to rise to the challenge and continue our mission critical goals, I was inevitably reminded and reinforced by what had already driven me this far; those who had far less, many who were holding on for the one ounce of encouragement and advocacy that would sustain a rebirth of hope and life achievement.

Ingram speaking at the Power of Women Awards 2020
LUX: What kind of women reach out for help?
Juanita Ingram: A few years ago our mission statement set forth that we aimed to help women coming from socioeconomically ‘disadvantaged’ backgrounds; however as the enormous changes to the global economy broadened its impact on our society and especially women, our mission also evolved so that we currently, we serve the ‘unemployed and unempowered’ woman.
Read more: British artist Antony Micallef on his hybrid method of painting
As we have experienced and encountered an incredible diversity of backgrounds and socioeconomic statuses from our clients, we have been privileged to serve a much broader demographic spectrum many of whom emerge from extraordinary and overwhelming circumstances of human trafficking, domestic violence, homelessness, addiction, and incarceration. We also have the privilege to serve women who are recent graduates from higher learning institutions. Our dedicated work includes mothers returning to the world of work, or seasoned executives who have been market classified as job skill redundant and who may find it necessary to polish their interpersonal confidence and enhance their soft skills and interview skills-sets. We anticipate escalating demand for our services as we navigate in the new economic norm. Preliminary surveys reflect that statistically Covid-19 will negatively impact unemployment in women more than any other demographic group.

Fionnuala Shannon (Executive Director of DFSGL) and Ingram (centre) with the 2020 Power of Women Clients of the Year winners
LUX: What are the steps to preparing them for success at interview?
Juanita Ingram: DfSGL literally dresses women physically and emotionally from the inside out. We always begin with professional attire because, as we know from sociological research, we only have about seven seconds to make a lasting impression. We live in an increasingly visual world. The fast-paced nature of social media has continued to shorten this “impression” window. With validated research, we now have even less time to really make a substantial impact on potential employers.
While we understand the outer appearance of a person plays an important role in their job seeking success, our 80% success rate at our London affiliate can be also attributed to the thorough interview training and soft skills that we teach and reinforce that immediately after a woman’s personal styling session. During this critical training, we provide mock interviews, CV and resume review, confidence-building activities, and non-verbal body language training. Much of this has been seamlessly transitioned to a virtual format in which DfSGL teaches women about success in a predominantly virtual and universally easily accessible format.
As women, we tend to downplay and psychosocially minimise our successes. DfSGL trains clients to answer questions with power, positivity, and clarity; using enlightening descriptors that highlight their strengths, which ultimately lead with words that are of profound impact and success driven outcomes.

Ingram (right) with Joi Gordon CEO of Dress for Success Worldwide at the Power of Women awards 2020
LUX: What is your hit rate in placing clients?
Juanita Ingram: Our London affiliate’s 80% success rate is due in large part because of our focused job interview training, and DfS is among the few types of nonprofits whose impact is seen almost instantly.
The first client I ever mentored, styled, and empowered, had managed to escape a domestic violence situation and resorted to living in her car. The moment she saw herself in the dressing room, there was an instant transformation of personal and emotional self-esteem. The services we provide enable a woman’s impression of herself to change dramatically in the sense that she sees herself in a way she hasn’t seen herself in a long time, or perhaps ever before. We help women shape their self-worth, self-image, and self-esteem, which ultimately leads to their reenergising level of self-efficacy.
LUX: How do you support clients once they’ve won the job?
Juanita Ingram: DfSGL offers several support programs to our clients after their initial dressing and training and successful job attainment. Our foundational support standard is provided by being the Professional Women’s Group (PWG). PWG is a monthly support group for our newly employed clients and works to ensure our clients ultimately sustain and thrive in their newly attained positions. We also provide several workshops each month to ensure and support prolonged client success inclusive of financial literacy, makeup techniques to enhance presentation in the workplace, negotiating skills, and other forms of sustainable professional development.
Each PWG class offers a supportive environment for successful clients to bond, interact, and be success supported. The members of the group encourage one another in professional endeavours. In addition to skills and strategies acquired through ongoing workshops, we are also motivating and encouraging clients to develop a network of client peers and virtual advocate staff in light of COVID-19. Though these diverse support offerings are not intended to substitute for professional mental health services, the support meetings have often served as a way for women to unpack and confront the staggering difficulties that this year has brought them in an advocate based supportive atmosphere.
Read more: Life coach Simon Hodges discusses how to build harmonious & loving family relationships
LUX: Circularity is key to your strategy – what sorts of partnerships have accommodated your vision on the fashion supply side?
Juanita Ingram: Dress for Success has a mission driven duplicity of service existence in that not only do we employ fashion to empower women; we also extend the useful life cycle of garments and contribute to fashion sustainability in significant ways. Our affiliate thrives from the generous support from fashion leading corporations, fashion brands and retailers. Our corporate supporters often run clothing drives and encourage their executive women to donate gently used items. For example, we were fortunate to be selected as the charity of choice for the London law firm Weil. They financially supported DfSGL programming, hosted in-house clothing drives, and supported our annual Power of Women awards.
We have also received mission critical support from numerous fashion brands who seek philanthropic and alternative sources to dispose of end-of-the line fashion garments. The companies avoid burning or disposing of garments in a manner which avoids the production of waste. Fashion brands and retailers such as Ralph Lauren, Gucci, McArthur Glen Outlets, to name a few, have opted to donate pieces to DfSGL instead of participating in the common practice of burning surplus clothing. To put it simply, our organisation is fashion sustainability personified. DFS affords the opportunity to give new life to clothes destined for destruction. This sustainability initiative further empowers new and positive perspectives in the lives of thousands of women.
While some donated apparel cannot be repurposed for professional interview purposes, brands like Adrianna Papell are global DfS partners and have permitted the London affiliate to resell formal wear pieces in what we call our Confidence Shop, a fashion resale charity shop in Kensington. All monetary proceeds from such sales are used to support our mission and the women that we serve. These types of philanthropic partnerships are dramatically extending the life cycle of fashion garments and significantly reducing abundant clothing waste. At DfSGL, we reflect “goodbye land fills and welcome to second chances” for the donated garments supplied to our clients.

Ingram at the Power of Women Awards 2020
LUX: What do you believe is the motivational factor behind these partners getting involved?
Juanita Ingram: Philanthropic partnerships produce outcomes and impact – these are the core motivational factors that we see most often in the calibre of partners that support the work that we do. We are fortunate to have numerous like-minded corporate and fashion retail supporters who are drawn to the work that we do. Ultimately, their primary desires and motivations are to support women. Companies gravitate towards our charity because our core values are synergistically aligned: empowering women, tackling poverty, and having a positive impact on our planet through a highly valued fashion sustainable initiative.
Statistically, when you change the professional and interpersonal trajectory of a woman’s life, you also empower a corollary impact upon the lives of the people who support and depend on her. When the opportunity to support a green fashion sustainable initiative that empowers over 1200 women annually in London presents itself to companies and their brands, they are expedient and strategic to provide support and align with our mission. The indirect financial result of the work that we do saves the city of London on average 2million pounds annually. Corporate sponsors and brand partners know that they can trust our services and that their investment in the charity and the women we serve will yield a great return on investment.
LUX: How do you transfer the skillset you’ve developed in law and real estate to fundraising? Would you describe fundraising as a business?
Juanita Ingram: The business acumen and related skills acquired from my 18 progressive years as a business attorney have greatly informed my experiences and planning with Dress for Success Greater London, Dress for Success Chattanooga, and Purpose Productions Inc. My first few years of legal practice were devoted to helping to structurally establish nonprofits and give them the foundational knowledge and tools to govern themselves, which, of course, are critical to the process of successful operations, organisational governance, and fundraising.
The ability to apply the wealth of academic knowledge and practical experiences from my law and MBA degrees continues to prove beneficial in strategic planning, corporate sponsor relationship management, and board leadership. When presenting the long-term impact of our work to donors, sponsors, and volunteers, the unique ability to effectively deliver substantiate a clear and effective business case; inclusive of the return on their investment metrics (ROI) is vital. With giving, people desire transparent communication and a clear strategy for applying all donated assets with integrity and in a manner that is fiscally responsible. Our actions must align with our vision, mission, and values.
The fundamental ability to clearly articulate how funds are used, as well as how clients, donors, and their community will benefit from a strategic and technical standpoint is the hallmark of a successful non-for-profit entity. When one merges sound fiscal practices with the ability to manage relationships, as one frequently does in the practice of law, you maintain much needed transparency and integrity with donors. In fact, fundraising quickly becomes the business of relationship management.
Proper governance, effective operational management, and innovative fundraising strategies for a nonprofit business are essential to the sustainability and success of the organisation.
Read more: Entrepreneur Wendy Yu on creativity & charity
LUX: Are there individual success stories that you are particularly proud of?
Juanita Ingram: Our 2019 Client of the Year, Runa came to us after suffering from depression and a series of suicide attempts. Her subsequent transformation has been so profound. This young woman is a testament to a woman’s internal strength and tenacity to pivot her life in remarkable ways. When I see a transformational journey like this, which has included hosting her own podcast and exploring the work of radio, I am affirmatively reminded of DfSGL’s purpose.
In addition to our Client of the Year, we had the opportunity this year to highlight some additional clients with amazing journeys of triumph and transformation, and resiliency. Our Power of Women Awards, which takes place every March during International Women’s Day, celebrates ordinary women doing extraordinary things. We provide a platform for women executives locally and globally for their advocacy of empowerment and workplace upward mobility. In 2020, in honour of celebrating the fourth year that this event has been held since establishing the new London affiliate, the accompanying panel of speakers highlighted four DfSGL clients and their success stories.
LUX: COVID has placed particular stresses on women especially across the world. How has the organisation been able to crisis-manage an integrated response when no one has ever experienced a pandemic?
Juanita Ingram: Our Executive Director Fionnuala Shannon and I have heavily leaned on and learned from one another this year. While many small to mid-sized charities have closed their doors in the wake of COVID-19, Dress for Success Greater London managed to adapt to our “new normal” rather quickly. We are determined that Covid-19 will not defeat us, but rather define us!
The seamless relationship between the Chair/Founder and Executive Director of a nonprofit is critical on a normal day. The personal and professional rapport between Fionnuala and I is what allowed us to forecast and persevere in a powerful and sustainable way. Amidst the pandemic, we’ve managed to raise substantial funds, maintain corporate relationships, and operations, as well as provide new, innovative programs.
I am currently residing and operating my non-profit production company remotely while living in Taiwan as an expat for my husband’s job promotion which has enabled me to have a very insightful lens on the pandemic. Having the vantage point of operating businesses on three continents (the US, UK, and Asia) has further enabled me to be informed about COVID-19 prior to my US and US counterparts. Leveraging the information and knowledge that I acquired while in Taiwan (which has successfully managed the pandemic as a country) has proven to be beneficial to our London affiliate.
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Witnessing and experiencing firsthand Taiwan’s swift response to the initial spread of COVID-19, provided me with the advantage of being able to craft organisational response plans earlier than most. You see to deal with COVID-19, I find one has to be proactive rather than reactive in preventative planning that ensure the viability of one’s business and own personal health. With this position of knowledge-based strength and posture of informed and insightful leadership, Fionnuala and I were able to get ahead of the curve well before much of the Western world. As a result, we were able to pivot our services to accommodate the needs of our clients in the new norm.
One program which was borne out of the need to innovate and shift during the pandemic was the development of DFS Express, which is a virtual styling and clothing provision program I launched in London and in the US. By meeting with clients virtually, DfSGL is still able to provide styling and training sessions; while delivering garments via mail or other services. Our affiliate in Chattanooga, Tennessee (US) has had to adapt the program in different manner, as this affiliate is still in the start-up phase and launched in the midst of COVID-19. In lieu of mailing physical fashion pieces, our Tennessee clients have been sponsored by donors to purchase what they need online through the distribution of cash gift cards. With the utilisation of this new online purchasing methodology, DfSGL is able to continue supporting women through unprecedented circumstances while also safeguarding them in addition to our team of staff and volunteers.
LUX: How do you see services evolving after mass vaccination over the medium term?
Juanita Ingram: Our services will continue to evolve as the world begins a phased approach to reopen. We learned during this time that the application of innovative virtual services is hugely beneficial, and we will continue to utilise this approach in the future. Meeting with clients virtually enables us to serve more women who previously may have found it limiting to visit us in person because of limited access to transportation and childcare services. The infusion of technology into our service model resulted in a positive and innovative outcome of in enabling us to have a wider reach. While DFSExpress was born out of necessity, it has addressed a gap in client accessibility. With this newly virtual presence, we have the capacity to serve more women. We will certainly sustain some of these learned practices and innovations that have allowed our outreach to grow as we navigate the emerging new post-pandemic norm.
LUX: What advice would you offer someone thinking about starting their own foundation?
Juanita Ingram: Fundamentally, nonprofits are still businesses, albeit people businesses that touch the lives of individuals each day. It is vital to be mindful of your purpose, mission, values and the people you are serving through your organisation every step of the way. Remembering why you embarked down this path will sustain you through the hard times and through the unexpected.
Non-profits are sophisticated business models with the added complexity of your purpose and mission. Unlike for-profits, generating income or fundraising is not the only factor in measuring success and one must be mindful that no mission or organisational size is too small to have a major impact on your local community, country, or the world. One’s definition of success must remain intrinsically linked and aligned to your mission statement and the people you are purposed to help. One must also have a balanced formula centred upon the application of passion, capability, and continuous learning. Nonprofit management and related operations is an industry, so always stay in a competitive position of learning.
For more information on Dress for Success Greater London visit: dressforsuccessgl.org
Follow Juanita Ingram on Instagram: @iamjuanitaingram
Samantha Welsh is a contributing editor of LUX with a special focus on philanthropy.

The Heritage Suite Bedroom at Castello Del Nero, Como Group’s latest opening in Tuscany
Olivier Jolivet has sat at the helm of COMO Group since 2017. He oversees the COMO Hotels and Resorts portfolio across 15 locations, and masterminded the launch of Castello Del Nero, the group’s first property in continental Europe. Here, Jolivet tells Chloe Frost-Smith why the luxury travel industry will see an increasing demand for small hotels, private residences and wellbeing experiences this year

Olivier Jolivet
LUX: What sets COMO apart from other luxury brands?
Olivier Jolivet: COMO and its businesses are unique in the luxury landscape. Since its inception, the shareholders stayed the same, which provides stability to the organisation and the opportunity to think long term. It’s a massive competitive advantage, especially when recruiting the right talents. COMO is not only a brand, it’s a ‘lifestyle‘ and this why we have invested in fashion, wellness, sport and will continue to do so in the future.
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LUX: COMO is currently reopening properties in select destinations after temporary closure due to the pandemic. How’s that going?
Olivier Jolivet: One of our founding purposes at COMO has been our 25-year commitment to holistic wellbeing among customers, staff and the communities where we operate. As our properties re-open, we continue to adjust measures to remain in line with different government guidelines, and when we are in doubt of guidelines, we will always go further to ensure the safety of staff and guests.
In the long term, health isn’t ever a quick fix ,but a life-long commitment. This is the driving force behind COMO Shambhala – the wellness heart of COMO, which has always prescribed an integrative approach to wellbeing.
LUX: Can you tell us a bit about the launch of COMO Shambhala By My Side?
Olivier Jolivet: COMO Shambhala By My Side is an innovative digital wellbeing companion, launched by COMO Group’s holistic wellness brand, COMO Shambhala, to bring wellness programmes and personal consultations into homes around the world. The online platform brings together the holistic expertise honed at both COMO Shambhala Urban Escape in Singapore, and COMO Hotels and Resorts wellness locations around the world. Through the digital platform users can access COMO’s rich network of international experts. COMO Shambhala By My Side provides a sanctuary for those who seek tranquillity and the inspiration to stay active during these uncertain times and beyond.

The Bayugita Master bedroom at COMO Shambhala Estate, and above, the treatment room in the retreat villa
LUX: What’s your approach to sustainability for now and in the future?
Olivier Jolivet: No matter the location, we operate with the belief that we can deliver unique experiences for our guests while operating sustainably. We reduce our consumption and source locally, managing our water and energy to minimise our impact on the environment. We celebrate local culture and support the domestic economy, offering immersive and authentic experiences. This is true for all the business we operate.
We have a long-term philosophy and sustainability has always been a key part of our make-up – we just don’t feel the need to shout about it.
Read more: Why Sofia Mitsola is one of our artists to watch in 2021
LUX: You recently oversaw the brand’s first venture into continental Europe, Castello del Nero. Why Tuscany?
Olivier Jolivet: When you want to be an international lifestyle brand, it is difficult to avoid Italy. Tuscany is one of the most amazing regions of Italy with its history, its landscape, its tradition and food. You will always have a strong local market and a great international appeal.

The exterior of the chapel at Castello del Nero
LUX: You have managed two luxury travel brands with Asia-Pacific origins – your current role with COMO and your previous position at Aman Resorts. Is this coincidence, or is there something in particular that drew you to these destinations?
Olivier Jolivet: Even if these two brands have the same geographical origin, they are very different in their conception and in their history, and yes, I was very curious about it. What drew my attention is probably the myth around them and their huge potential for growth.
Read more: Artnet’s Sophie Neuendorf on the rise of a new Renaissance
LUX: Bhutan is a relatively unusual country to have in the portfolio. What is your thought process when it comes to scouting out new destinations?
Olivier Jolivet: We look for destinations with soul. Our hotels inspire people to live fuller lives and make a meaningful difference by creating experiences worth re-living, whether it’s meditating at an ancient Bhutanese temple or diving with manta rays in the Maldives. Our guests want to satisfy their quest to explore our destinations with COMO.

A water villa at COMO Cocoa Island resort
LUX: How do you think the coronavirus crisis will affect the luxury travel in general and your group in particular?
Olivier Jolivet: Travellers will opt for smaller groups, more intimate locations and specialised offerings instead of 300-bedroom hotels. Our hotel business model has always catered to this, focusing on the soul of each destination, offering limited rooms and suites, and catering to those who seek to improve their wellbeing. For COMO, it’s not about long-term change; our core philosophy toward proactive wellness isn’t changing, it’s just never been more front of mind. We are successful not by chance, but because we continue with our vision.
LUX: What travel trends do you anticipate emerging in 2021?
Olivier Jolivet: I have always said that luxury has something to do with space and intimacy. It is now more relevant than ever, and small destinations will prevail. Travellers are on a pursuit for privacy and intimacy, and we’ve noticed an increased demand for our private villas and residences, as well as private, exclusive experiences. I also predict there will be a strong emphasis on people wanting a wellbeing offering.
LUX: Do you have any new developments in the pipeline?
Olivier Jolivet: We are focusing on developing our lifestyle component by investing into new trends, new businesses and new destinations. We’re also in the process of launching our COMO Club, with access to the world of COMO from hospitality to wellness, sport and fashion.
Find out more: comohotels.com

Artworks by Erwin Wurm installed in Cafe de Flore, Paris
Art historian Anne-Pierre d’Albis-Ganem is the founder of the Parcours-Saint-Germain-des-Prés, a yearly contemporary art festival in Paris, and the B&C art and culture member’s club. She is also the co-founder of Spirit Now London which organises exclusive art events, and a board member of numerous cultural institutions across the globe. As part of our ongoing philanthropy series, she speaks to Samantha Welsh about supporting rising artists, the challenges of her work and plans for 2021

Anne-Pierre d’Albis-Ganem. Image by Sonia Fitoussi
LUX: When did you first begin to support emerging artists, and what motivated you?
Anne-Pierre d’Albis-Ganem: I come from a family of art collectors and experts. I was born in Limoges into the Haviland family, a family of porcelain manufacturers. My mother was an art restorer. It is a family tradition to support artists and to become really good friends with them. Haviland, for example, worked with Wassily Kandinsky, who made a tea set for them.
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I first began to collect artists in 2000. The first show I curated was of the photographer Ange Leccia at the Armani shop in 1999. I bought four pictures with my first salary. I then started to collect the artists that I was exhibiting in my annual art show, Parcours Saint Germain, which I founded in Paris twenty years ago.
This exhibition presents about thirty artists in each edition, whom I chose amongst the projects that I like the most and of which I gather a few pieces.
More recently, I have started developing a collection of abstract paintings and I am trying to focus also on women artists like Suzan Frecon and Vivian Springford.

Sabine Pigalle and Philippe di Meo at Celine as part of Sweet Art, the 2007 edition of Parcours-Saint-Germain-des-Prés
LUX: Is there anybody in the philanthropy world who particularly inspires you?
Anne-Pierre d’Albis-Ganem: As an art historian I have always been admiring of all the important philanthropic families such as the Medici family. When I was working at the Centre Pompidou at the beginning of my career I realised how much public museums have been depending on private collectors. Many artworks in museum’s collections come from private donations, sometimes a private collection is the starting stone of building a whole museum.
I also witnessed the creation of collections such as the Fondation Cartier, Louis Vuitton, François Pinault as well as the birth of their private foundations and the opening private museums for the public.
I am also a big admirer of Patricia Sandretto and Frederic Jousset, and of philanthropic initiatives that help young artists and support education and diversity such as Fluxus Charity or Art Explora.

A sculpture at the 2007 edition of Parcours-Saint-Germain-des-Prés
LUX: What originally brought you to found the B&C Club?
Anne-Pierre d’Albis-Ganem: I had the idea of creating a club when I was living in France seven years ago, acting as a board member of the Tokyo Art Club of the Palais de Tokyo. I used to create programs around the current exhibitions and the artists exhibiting for the patrons of the museum. As soon as I moved to London I wanted to create a more international group and to offer my members the possibility to go everywhere. I thought that founding a private project which also raises funds for art and museums would enable me to offer a more diversified program.
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LUX: What exactly does the B&C Club do, and how did you ensure you get optimum results?
Anne-Pierre d’Albis-Ganem: The club is a private group of patrons, art collectors, intellectuals and open minded people, for which I organise very privileged access to artists’ studios, galleries, museums, art centres but also to eminent curators, museum directors and art historians. For me the key is the assurance of high quality visits and the excellent curating of all the speakers. I look carefully at what is going on in the world and I pick the artists, designers, and curators who I fundamentally believe have something different to say.
LUX: What are your proudest achievements?
Anne-Pierre d’Albis-Ganem: An encounter and talk between Antony Gormely and Idan Segev, an internationally renowned neuroscientist from the Edmond & Lily Safra centre for Brain Sciences of Jerusalem.
LUX: Do you enjoy participating in Fluxus Art Projects? What originally brought you there?
Anne-Pierre d’Albis-Ganem: The former cultural attaché of the French Institute in London approached me as soon as I moved to London to be on the board of Fluxus and its artistic committee. I enjoy it a lot, it is a fabulous feeling to be at the source of the future talents and help them achieve their goals.
LUX: How much of your time does it take?
Anne-Pierre d’Albis-Ganem: It takes a lot of time to read all the different projects and to prepare the two annual board meetings. I would say it takes a third of my time at the moment.
Read more: Keith Breslauer on combining business & charity
LUX: Do you have some specific examples of artists who have benefited?
Anne-Pierre d’Albis-Ganem: Ed Atkins, Ryan Gander, Ulla von Brandenburg, Zineb Sedira, Laure Prouvost and Camille Henrot (currently showing at Lisson Gallery) among others.
LUX: What are the biggest obstacles and challenges you have faced?
Anne-Pierre d’Albis-Ganem: The first lockdown was complicated because my job entails a lot of travelling and organising events with groups, but I immediately signed up to a Zoom pro account and started organising webinars.
LUX: How will COVID-19 affect what you do?
Anne-Pierre d’Albis-Ganem: It is still a challenge particularly in Paris for the Parcours Saint Germain, with my sponsors in fashion. So the main idea is to do the best as I can, work a lot, redesign the web portals, organise webinars, send newsletters articles, and wait and see.

Dior windows by artist Stephane Calais, 2002
LUX: How would you encourage people like you to get more involved in non-profit organisations that support the arts?
Anne-Pierre d’Albis-Ganem: Every event is an opportunity to communicate to my network the need of private initiatives in culture. A great example is a talk we had with Sandra Hegedüs and the Sam Art Projects in conversation together with Catherine Petitgas.
LUX: Any other advice for our readers who might be considering going into the sector?
Anne-Pierre d’Albis-Ganem: Crises often give birth to new opportunities. Keep your eyes and ears open.
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LUX: What led to you co-founding Spirit Now London?
Anne-Pierre d’Albis-Ganem: Spirit Now was the first group, and B&C the second. The main difference between the two groups is that I am the only owner of B&C and its program is more open to philosophy, literature and current affairs.

Installation of work by French photographer Natacha Lesueur as part of Sweet Art, the 2007 edition of Parcours-Saint-Germain-des-Prés
LUX: What does your role as director of the B&C Club entail?
Anne-Pierre d’Albis-Ganem: I am both the owner and director of the club. I curate the whole program, contact artists, collectors, curators, gallerists, museum directors and writers, sometimes from all over the world and invite them either to come to London for a talk, a webinar or a visit. We organise art trips as well.
LUX: What about B&C’s direction, as we head into 2021, what are you most excited for?
Anne-Pierre d’Albis-Ganem: I am creating an international category for the club called B&C Reports – there is a new page on our website. I have invited a curator based in Rio de Janeiro to write articles about his favourite artists which I regularly post on my blog. We also organise webinars with these artists based all over the word. We select them together, record them and post all the webinars. We are also signing partnerships with different institutions to help them support the arts and to develop strongly their philanthropic side.
LUX: Can you tell us a bit about your aim for your new project in 2021 with Parcours-Saint-Germain-des-Prés in Paris?
Anne-Pierre d’Albis-Ganem: We have very ambitious projects for the Parcours 2021. As the current situation limits visits indoors in all of the places where we traditionally exhibited them (Louis Vuitton, Armani, Hotel Lutetia and Café de Flore), we have decided to program a variety of outdoor installations. We are working on a huge installation with the international artist JR and the students of the famous school for cinema Kourtrajmé which will be produced and installed on the place Germain des Prés. Another project is to create colours and patterns on the pedestrian pathways with Carlos-Cruz Diez, who was a teacher at the School of Beaux Arts and had his studio in St Germain des Prés.
As we wanted to include architecture in our program, we have also invited the Architectural Association and a collective of young architects from Place Furstenberg. Our opening event will be outdoor with chefs and food-trucks, and will aim to combine photography, design, sculpture, fashion, photography, street art, street food and art all together.
Find out more: thebc-club.com
Samantha Welsh is a contributing editor of LUX with a special focus on philanthropy.

Keith Breslauer congratulating a wounded British veteran during The Veteran Games
Keith Breslauer is the founder and Managing Director of private equity company Patron Capital, and a trustee and donor to numerous charities including the Royal Marines Charity and the Prince’s Teaching Institute. As part of our ongoing philanthropy series, he speaks to LUX about building bridges between charities and the corporate world, his work with disabled veterans and how philanthropy differs in the US and the UK

Keith Breslauer
LUX: What inspired your interest in philanthropy?
Keith Breslauer: I was brought up to believe that giving what you can is the biggest triumph in life. I took this belief and inspiration from my parents and religion into my career and to help create a platform to give what I can to those who need it, enable others to do the same and make a lasting difference.
LUX: Why did you decide to support the Royal Marines?
Keith Breslauer: I’m from the US where veterans are celebrated on both a public and personal level. However, when I moved to the UK twenty seven years ago, I was disappointed to learn that British war veterans often receive marginal public support. That is why I started ventures that manifested as fundraising for all veterans with a focus on volunteering for the Royal Marines Charity (RMA-TRMC).
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LUX: What led you to create Patron Capital?
Keith Breslauer: Lehman Brothers allowed me to come to Europe and work on distressed assets, which was a niche sector of real estate at the time. I loved being in the UK – everyone said ‘Breslauer is a New Yorker, he’ll never stay’ – but I love that on a typical Friday night (pre-Covid) I have five-plus cultures and languages at my table. So, when Lehman Brothers asked me to go back to New York, I decided to stay and took the leap to start our business with a great team of partners and the rest is history.

Keith with Royal Marines and a team from the Royal Navy on a riverbank during their re-creation of Operation Frankton, which was sponsored by Patron
LUX: What are the principle benefits of a business involving itself in charity?
Keith Breslauer: We’ve worked hard for Patron Capital to be positioned as a leader of successful commercial business while also available for charitable good – rather than just donating funds. As a team we’ve built the business to be a bridge between charities like the Royal Marines and the corporate world. We can offer them everything from business plans, employment advice, office space, secretarial services, to our business contacts and expertise.
We also utilise our business to give a voice to the extraordinary people we raise money for. In 2017, we established The Greatness Lectures, a forum to inspire, educate and create opportunities through Patron’s extensive business network. Through education, The Greatness Lectures can involve every member of the audience and ensure everyone has a part to play in the Patron value of ‘creating a positive change whenever and wherever required’.
LUX: How does philanthropy differ in the US and the UK?
Keith Breslauer: The key differences between the US and the UK lie in the construct of giving, the perception of philanthropy and the landscape of donors. In the US, it is not just tax-deductible, but also a status symbol for many and there are significant givers across the spectrum. However, while in the UK, it is a tax credit and the dynamic of it being a status symbol is far less prevalent – instead, there is much more grassroots support where individuals across the country might not give a huge amount, but they donate what they can on a regular basis.
Read more: Katrina Aleksa Ryemill on helping women in the arts
LUX: Is there anyone in particular who inspires you philanthropically?
Keith Breslauer: There are so many people, but I will always be inspired by Harvey Krueger, an early boss of mine at Lehman Brothers who is known for being the first banker to bring Israel, really, to the international capital markets. He embodied what it means to me to give as he gave a lot of his time and limited resources but remained focused on the primary objective of how to help those who needed it.
LUX: What feels more rewarding: enabling people to get involved in charity, or simply giving?
Keith Breslauer: I am a big believer in doing more than just giving. If you don’t immerse yourself in the act of charity, then you can only help on a superficial level and you will never understand the satisfaction of knowing what a difference you’ve made. To understand what a charity stands for – getting under the skin of why you’re trying to raise money – you need to endure some sort of hardship to help. You need to get know the people you are helping. At Patron, we encourage employees to take part in fundraising events that help people push their own preconceived limits. For example, in 2019, Patron sponsored Rock2Recovery’s flagship fundraising event – a sponsored climb of Ben Nevis in Scotland – and we were really proud to see an all-female team from Patron join the 140 climbers taking part. In total circa £26,000 was raised for the charity.

Keith (top) with his youngest daughter Samantha on Mont Blanc Massif, and at the summit of Pointe Percée
LUX: How has your religious background influenced your charitable work?
Keith Breslauer: My religious background is incredibly important to my approach to charity and giving – it’s the core of it really. For a start, a principle of the Jewish faith is to give away about 10% of what you earn, and I adhere to this with my time and money. Next, there is the concept of ‘tikkun olam’ which comes from Mishnah, a body of classical rabbinic teachings, and is defined by acts of kindness performed to perfect or repair the world. This is key to how I was raised and how I try to live my life; if you have the ability to make a difference then you should whenever and wherever you can.
LUX: What is the biggest lesson you have learnt in your lifetime?
Keith Breslauer: I have learned so much throughout my life and I am still learning, but one of the biggest lessons that has stayed with me comes from the late Lord Rabbi Sacks, and that is about working hard and seeing the possible where others see the improbable. We can achieve more than we think we can if we try.
Read more: Entrepreneur Wendy Yu on creativity & charity
LUX: How has Covid-19 affected your philanthropic efforts?
Keith Breslauer: In the first few months of lockdown, it was really difficult for everyone as no one knew what the future would hold – everyone suffered. We tried to stick to a routine at Patron and this is why we took the Greatness Lectures, a forum to educate and inspire the Patron team, our friends, and partners, online. This included “Reports from the COVID-19 Frontline” with Dr Seb Vandermolen and Nurse Laura Pinches, who had both been working on adult COVID-19 wards at St Thomas’ and St Bartholomew’s hospitals respectively.
Alongside our efforts to establish The Women In Safe Homes Fund, believed to be the world’s first gender lens property impact investment fund being launched as a solution to the lack of affordable, safe and secure homes across the UK for women and their children, who are experiencing homelessness or who are at risk, I’ve made a personal commitment of £1 million to demonstrate how important this fund really is. We’ve also organised a Greatness Lecture with Chloe McCardel and Jane Jutsum to share different perspectives on domestic violence and providing help and inspiration to its survivors. Chloe is an elite athlete whose love of marathon swimming helped her recover from post-traumatic stress disorder, and she holds the world record for the longest non-stop ocean swim – 124km. Jane Jutsum is Director of Business Development at Solace, a charity that exists to end the harm done through violence against women and girls.
All of our charities have suffered this year; the Royal Marines Charity (RMA-TRMC) alone needs £1.5 million of vital funds. We’re always looking for ways of raising money and connecting those who wish to help with any one of our 30 charities.
LUX: What has been the most surprising discovery in your philanthropic activities?
Keith Breslauer: The most surprising thing for me to discover is the significant impact we can have through the multiplier effect of dedicating both time and money, rather than just one or the other. Our initiatives focus on funding projects and events with the potential to harness a multiplier effect either driving further donations, raising awareness, or helping deserving individuals who have suffered injury, illness or disadvantage achieve personal goals and build self-esteem.

Keith with the in-house climbing wall at Patron Capital
LUX: What are your passions outside of business?
Keith Breslauer: I’m obsessed with mountain sports, especially skiing, and climbing. I even had a climbing wall fitted in our office. When I first moved to the UK, I was introduced to European mountaineering through a trip to Mont Blanc. My wife told me I was only allowed one trip, but I’ve been addicted ever since and have now climbed, notably; Old Man of Hoy, Denali and various summits and routes in the Mont Blanc Massif. I also strive to incorporate social impact into everything and anything I do. And, last but not least, my family – they are everything to me.
LUX: How have you combined those interests with charity work?
Keith Breslauer: My personal philosophy on life and in business is to lead by example. Through working with the Royal Marines Charity (RMA-TRMC), I’ve been able to share this approach undertake challenges with some extraordinary individuals that also raise awareness and funds for those in need. For example, in 2017, we sponsored The Royal Marines’ recreation of Operation Frankton, an 85-mile paddle and a 100-mile run described as the most courageous raid of World War II. This commemorated the 75th anniversary of the legendary feat which was immortalised in the 1955 film ‘The Cockleshell Heroes’ and raised money and awareness for the charity. I joined the team as we retraced the route of 10 commandos who paddled up the Gironde estuary in December 1942 to attack enemy German ships moored at the port of Bordeaux in occupied France, before making the 100-mile journey on foot to rendezvous with the French Resistance in Ruffec. Only two men survived to tell the tale – the others succumbed to hypothermia or were executed by the Germans – but the operation’s significance reportedly led Winston Churchill to say he believed the raid could have shortened the war by six months. For me, our re-enactment was a once-in-a-lifetime experience.
LUX: Should we expect to hear of any upcoming projects?
Keith Breslauer: I’m looking forward to working with disabled veterans as they take on new challenges, including in the near future with a disabled veteran Mark Bower. More generally, we have a range of both adventure projects and practical projects with different charities to drive reach and penetration where charities have lost traditional channels of outreach and fundraising due to the pandemic.
Find out more: patroncapital.com

Wendy Yu on her trip to Rwanda with Women For Women International charity
Fashion entrepreneur Wendy Yu is the founder and CEO of Yu Holdings, an international ambassador for the French Fédération de la Haute Couture et de la Mode, and a supporter of The Metropolitan Museum of Arts, BAFTA and numerous other charitable foundations. As part of our ongoing philanthropy series, LUX speaks to Yu about her long-standing commitment to the arts, female empowerment and children’s education
LUX: As well as supporting the Costume Institute at the Metropolitan Museum of Art, when did you first have the idea to set up a China program and why?
Wendy Yu: Having spent many years residing in London, travelling for business and working with international organisations, upon returning to Shanghai to live a few years ago, I felt an immediate sense of responsibility to my country in terms of helping to shape the creative and cultural space and provide a bridge between East and West.
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This is why conversations about China with The Met were initiated. Having been fortunate enough to spend some time with Andrew Bolton, I wanted to give the design community in China the opportunity to meet him and understand more about his work at The Costume Institute. The Met has such a big following in China, but mostly because of the Met Gala, and yet there is so much more to know and learn.
I invited Andrew to China in 2017, where he and Angelica Cheung co-hosted an event to meet emerging Chinese designers. I’m passionate about providing a platform for creative and cultural exchange.

Wendy Yu at The Met Gala
LUX: Have you always been passionate about costume?
Wendy Yu: I’ve always been passionate about fashion as part of the wider creative industry. Fashion and costume are so intrinsically linked to a sense of identity, emotion, stories, a moment in time and culture. It’s also provides us with an opportunity to dream, and further nowadays, share our voice as our wardrobe is beginning to say something about our values.
LUX: Is there anyone the philanthropy world who particularly inspires you?
Wendy Yu: Amal Clooney, and Queen Rania.
LUX: What exactly does the Women For Women International charity do, and how do you ensure your support is optimal?
Wendy Yu: Supporting women is one of my priorities and I have loved to support Women For Women International as they are a wonderful charity dedicated to helping women, who are living in areas of conflict and are often marginalised. I travelled with Women For Women to Rwanda a few years ago to meet some of these women, and it was one of the most enlightening and heartfelt experiences of my life. It was incredible to see how these women had benefited from Women For Women’s training program, which provides them with the necessary skills to become financially independent and support their families.

Wendy with some of the women helped by the Women For Women International charity in Rwanda
LUX: Do you think that the role of private philanthropy is becoming more important, with increasing limitations on government funding?
Wendy Yu: Absolutely, particularly for the creative industry and especially at the moment, where much of government funding is having to be redirected due towards the pandemic. With philanthropy comes a true personal passion and commitment, often deriving from a special relationship that goes beyond financial support and can be truly game-changing for the people and organisations on the receiving end.
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LUX: In terms of your support for the educational prospects of China’s children, is there anything that concerns you about the path ahead for Teach for China, and what made you decide to launch an art fund?
Wendy Yu: I believe in the importance of creativity in enhancing our lives and particularly that of children. Teach For China does an incredible job at providing education and facilities for children living in rural areas of China. What I felt I could bring to the table as one of their committee members was to provide the means for them to integrate art in their program, a subject that can often get sidelined when there is a lack of funding. Together we established an art fund, which would see the funding of art teachers and the necessary materials for schools in rural areas.

Wendy working in one of Teach For China’s classrooms
LUX: Do you enjoy collaborating with Teach for China?
Wendy Yu: Very much so. Working with Teach For China has given me the opportunity to meet and spend time with the children who are benefiting from the art fund, as well as integrate their artwork in some of my own projects, including a clutch for a collaboration I did with Olympia Le-Tan where we used an artwork created by one of the students.
LUX: How will COVID-19 affect what do you do?
Wendy Yu: Covid hasn’t impacted my interests and what kind of initiatives I am directing my energy to; the causes I am committed to continue to be the arts, female empowerment and children’s education. That said not being able to travel means that at the moment any activity is by default mostly China centric.
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We have just launched the Yu Prize, which is an annual award and incubator program to support promising emerging fashion designers from China. The CFDA, the BFC, Camera Moda and FHCM are so good at championing creativity and providing a support system for their rising stars; this is something that is lacking in China and yet we have a burgeoning fashion community of very talented designers. I’m excited and want to nurture this generation of designers, who compared with their predecessors, have mostly studied abroad (CSM, LCF, Parsons) and so are more globally minded. They marry this with a sense of pride of their cultural roots, and from this a new wave of creativity and confidence is born, which serves to reposition “Made in China”. Huishan Zhang, Guo Pei and Caroline Hu craft many, if not all, of their demi-couture pieces locally in China to an international standard.

Wendy Yu (middle) with Anna Wintour and Andrew Bolton
LUX: Do you often get to personally experience the difference you have made to a foundation or group?
Wendy Yu: My philanthropy has always stemmed from a personal relationship and a special connection that I have felt with a cause and therefore my involvement tends to be hands-on. It’s incredibly grounding and rewarding to be close to the people whose lives and/or careers are being transformed. Equally working with organisations that are specialised, and have the power and platform to make a difference is very inspiring. In today’s world and coming from a position of privilege, I believe in the importance of doing good as part of a wider definition of success.
LUX: Any other advice for our readers who might be considering going into the sector?
Wendy Yu: Follow your passion. Have in mind a wider sense of impact that you would like to make to a particular sector or area of interest, and then cultivate specific objectives and tangible projects that can be brought to fruition. Work closely with professional organisations that align with your vision and from whom you can learn more and gain access, however don’t be afraid also to champion people on a more personal level.
Find out more about Wendy Yu’s work: wendy-yu.com

Katrina Aleksa Ryemill is a co-founder of Association of Women In The Arts
Non-profit organisation Association of Women In The Arts was founded with the ambition of providing a networking and mentorship platform for women working in the arts in the UK. Since the pandemic, their membership has expanded globally with a new online programme. As part of our ongoing philanthropy series, Samantha Welsh speaks to the organisation’s co-founder Katrina Aleksa Ryemill about the importance of a professional support network, adapting to a digital world and expanding globally
LUX: Tell us about the Association of Women In The Arts, and why is it already such a powerful organisation?
Katrina Aleksa: Since our beginning in February 2016, AWITA’s main focus has been to bring the inspirational women working within the art world together, and this remains our core strength to this day. AWITA’s membership includes gallerists, curators, art advisers and academics as well as auction houses, museum, public sector and art fair professionals.
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Quite simply our members are our key strength and what makes us the powerful organisation that we have become. For so long there was no place where women, who are underrepresented in top positions in the art industry (as they are in many others), could unite, network and help each other in a safe and positive environment. AWITA provides just that, and every time another fantastically talented woman joins our network we become stronger, better represented and more powerful. Leaders across the art world can share and collaborate in a safe way. We adapt and pivot very quickly to changing times the current crisis is just one example of it. Quite simply, we are stronger together.

AWITA Great Women Artists: why women? panel discussion at Sotheby’s London in partnership with Phaidon. From left to right: Katrina Aleksa Ryemill, Harriet Loffler, Marina Ruiz Colomer, Wells Fray-Smith, Mary Findlay, Rebecca Morril, Kate Gordon. Photograph by Pedro Lima
LUX: What experience and expertise do you look for in your members?
Katrina Aleksa: AWITA is a non-profit membership organisation open to women with a minimum of five years’ experience in the art world. We want gallery owners to connect with curators, arts journalists to connect with dealers, art advisors to meet academics in a lively, informal atmosphere. We believe in collaboration over competition, and want the membership to include as many different voices as possible.
LUX: AWITA is already the most connected network in UK for women in the visual arts, what do you think attracts women who are already influential in their fields?
Katrina Aleksa: Honestly, I think it’s the calibre of women who are already in the network. It’s a safe place to grow and share and ask questions. I think at whichever point somebody may be in their career, you still have questions even if you have been in art world for 20 or 30 years. Of course the questions may change as people advance through their careers, but many of the topics and challenges are the same.
Additionally, the nature of the art world, where creativity is at its core means that it constantly changes and challenges itself, arguably more than any other industry. Therefore, anyone working in the sector must also ensure they stay relevant and current, which means challenging, developing and growing your own thinking, and a network can really help with this. Nothing stays still for very long in the art world.
Of course, there is also the fact that women in senior roles can often feel alone due to their under-representation – so many pieces of research have shown that women crave a network of peers, which of course is what AWITA is.

Rebecca Morril and Katrina Aleksa Ryemill (right) at the AWITA Great Women Artists event. Photograph by Pedro Lima
LUX: Do you have strong representation from non-UK based membership?
Katrina Aleksa: This is actually something completely new to us, not to mention very exciting. Ever since we set up there have always been a number of international applicants wanting to join and also numerous people who have wanted to set up AWITA entities in their local countries. However, whilst we always have wanted to do this we simply haven’t, until now, had the resources to expand internationally.
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We have, in many ways, really benefitted from the pivot we needed to make during these unprecedented times. Whilst we were very UK and London centric, organising some wonderful events that our members would attend and enjoy, the pandemic has meant that we had to move all of our events online. No longer were we “restricted” to the UK and predominantly London-based events that we were offering. We are now able to reach incredibly inspirational women across the globe that we would of not been able to do locally in London. Our membership has expanded internationally as result of that and I’m so proud that our international membership group is now the fastest growing aspect of AWITA.
LUX: What real life platforms are you working on at the moment?
Katrina Aleksa: We have recently launched a partnership with Cromwell Place, which is a first-of-its-kind exhibition and working space for galleries, dealers, collectors and art professionals seeking a presence in central London. With creativity, connection and collaboration at the core this partnership amplifies our mission and values.

Dressed for the art world AWITA event with Edeline Lee at Fenwicks London. From left to right: Indre Serpetyte-Roberts, Kate Gordon, Edeline Lee, Sigrid Kirk, Polly Robinson Gaer, Linsey Young, Helena Lee, Katrina Aleksa Ryemill. Photograph by Pedro Lima
LUX: During Covid, AWITA has turned adversity into advantage by running a series of hybrid events. What works well for live-streaming, and will you continue to exploit this format post-Covid?
Katrina Aleksa: Absolutely! I actually think that this “hybrid model” where the event is both online and ‘in person’ has huge potential to continue to ensure that we are offering a more inclusive model for our members around the world, whilst also offering what so many of our members crave: an in person experience immersed in the art world, surrounded by like minded art professionals.
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That said, I think the mood from everyone, not just our members, is that we have all now overdosed on “zoom” already. So the challenge is making the authentic and positive experience of our online programme running alongside our live events. I don’t think we will ever return back to being 100% online or offline, I believe the future and certainly 2021 will be a balance between both.
LUX: You have also focused on creating digital content – what kind of conversations has this facilitated?
Katrina Aleksa: We are still learning. My favourite quote is ‘flying a plane while building it’ and this is exactly what we are doing right now. We have had a tremendously positive response from our members, but we need to keep it up, not rest on our laurels and keep adapting to changing times.

Finding Balance: How to thrive in a 24/7 world panel discussion with AWITA at Phillips. From left to right: Catherine Blyth, Jo Stella-Sawicka, Angela Choon and Dr Zoé Whitley. Photograph by Pedro Lima
LUX: Have perspectives and priorities altered in 2020?
Katrina Aleksa: I don’t think there has been anyone who hasn’t been affected by current health crisis, whether you are in or outside of the art world, or whether you are an employer, an employee or even self-employed.
We, of course, had to adapt and pivot to be able to stay ahead of the curve and support our members. It was a priority for us to support our members, in whichever way they needed help or advice. We even instituted a very casual weekly coffee morning, online, which some of our members described as a lifeline, and a welcome break from home-schooling.
LUX: How have collectors adapted to this changed world?
Katrina Aleksa: I love that the art world hasn’t stopped! Whilst it has been very challenging for many people, I have also seen some people really flourish. Whether that be artists that were “breaking through” or professionals who were taking on new challenges, there have been many positive stories that we should all look at for motivation and inspiration. Of course, it is a challenging time and my heart goes out to all of the people who have been ill or have suffered losses during this difficult period, but the world keeps turning and art works have been bought and sold. Many online auctions have been showing a great increase in their results and like many other online businesses have really thrived. I always say, change is always happening and like in nature, the ones that are able to evolve and change are ultimately best positioned to survive and thrive. This pandemic has, in my mind, just presented a sped-up opportunity for change.
LUX: What sort of political or cultural partnerships are your members potentially exploring and can AWITA reach out to their sisters in parts of the world where women’s talents and voices are stifled?
Katrina Aleksa: It’s important to continue to build networks. We are talking to women in organisations around the globe and will be concentrating on leadership and new structures and models. We are concentrating on finding innovative and useful ways to keep the important conversations that need to be had going. While we may not be able to see each other in person, we can still stay connected.
LUX: What are your next plans?
Katrina Aleksa: With the huge increase across our membership we are finding that we are now able to represent more women than ever before, looking at tackling so many diverse challenges and opportunities around the art industry. Every new member we have ensures another voice and another way of thinking, so we will continue our growth drive – adding women into our network from all over the globe and then empowering them through more mentoring, networking and professional development.
Find out more: awita.london
Samantha Welsh is a contributing editor of LUX with a special focus on philanthropy.
Chopard’s Caroline Scheufele on versatile jewellery design

Caroline Scheufele (left) and actress Julianne Moore at the 2019 Cannes Film Festival wearing Chopard.
Photo by Eamonn M. McCormack/Getty Images
Chopard’s Artistic Director Caroline Scheufele speaks to Torri Mundell about the Swiss company’s new Magical Setting range, aimed at creating a whisper-light collection of jewellery to be worn anywhere, anytime
When Chopard’s artistic director and co-president, Caroline Scheufele, developed an innovative technique to render the setting of gemstones nearly invisible, magnifying their light and lustre, she knew she wanted to apply the technique to everyday pieces as well as show-stopping designs. “I imagined this collection for a chic day-look and easy-to-wear style,” she says. “Chopard pieces are works of art that come to life when they are worn; I want women to feel as free as the light of the diamonds, and to be able to wear their jewellery with an evening dress as well as with a pair of denim jeans!”
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The custom of saving something for best may have fallen out of favour and after several months of lockdown and the tedium of staycations and leisurewear, it holds even less appeal. Created around traditional clusters of diamonds, rubies, sapphires and emeralds with a modern, ‘barely there’ setting, Magical Setting necklaces, bracelets, earrings and rings add a dash of sparkle to the most ordinary of days.

Lea Seydoux (top) and Natalia Vodianova at the 2019 Cannes Film Festival wearing Chopard
Read more: Halloween thrills on the slopes in Andermatt
Scheufele knows that versatile design is the key to conceiving fine jewellery that can be worn every day. She even designed pieces such as earrings that convert from “long earrings for special occasions” to “stud-like cluster earrings for a more day-to-day basis”. She also advises her clients to follow their instincts when it comes to choosing jewellery that will stand the test of time. “Some women are ‘emerald people’ while others are ‘exclusively diamonds’,” she says. “When I am with a client buying a piece, I want to make sure the jewellery she is buying is true to her, that she can see herself wearing it tomorrow, as well as in 10 years, for any kind of occasion.”
View the collection: chopard.com
This article originally appeared in the Autumn/Winter 2020/2021 Issue.

Montegrappa’s online configurator allows full customisation of the brand’s iconic fountain pens
Responding to the ever increasing demand for custom-designed products, Italian luxury brand Montegrappa has recently launched an online configurator which allows customers to fully personalise their hand-crafted fountain pens. Here, the brand’s CEO Giuseppe Aquila discusses the rise of a collector culture, adapting to a new generation of luxury customers and how personalisation supports the artisanal industry

Giuseppe Aquila
‘As a company that has remained dedicated to handmade production, a service like the configurator is something we had always aspired to offer, but the technology and market climate simply didn’t exist until relatively recently to make such a step possible.
After spending years reorganising and refreshing our supply chain, eventually we were encouraged by the efforts of a few luxury brands to sell and offer individualised services online. From the outset, though, we knew that our offer needed to be much more than simple monogramming.’
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‘On the one hand, the generational shift in luxury is causing great upheaval. These emerging luxury customers have been nurtured on digital goods and platforms like Nike ID, so we must respond. On the other hand, people in general are much more interested in cultivating a personal style than adhering to fashion. To be different is the fashion.
Then there is the fact that acquiring truly scarce objects has become much more competitive in recent years – in almost all categories. Bespoke and custom production are avenues for collectors to expand their wish lists and secure ‘grail’ items on different terms. Collector culture is growing and diversifying – and will continue to do so.’
‘[Personalisation] is very welcome trend that allows artisanal industry to return to its roots. Of course, now our customer could be anywhere in the world; but in 2020, technology makes it possible to offer them a similar service to what a walk-up private client might have received in 1920. Unlike a century ago, though, production needs to be swift. This means that the modern atelier needs to be well stocked and perfectly organised.
Read more: Artist Yayoi Kusama’s designs for Veuve Clicquot celebrate joy and innovation
Personalised products also help craft businesses show their full repertoire. Many of the options found on the configurator are the result of experimentation and artisanal curiosity. Though beautiful and worthy, most would have considerably less opportunity to flourish if we were confined to offering our products within traditional distribution structures.’
‘The configurator is the only platform of its kind in the writing world, so it has been a been a real drawcard for our site and for Montegrappa in general. More importantly though, it has been tremendously helpful with attracting new customers: these are people whose desire to own a writing instrument is distinct from seasoned aficionados and collectors, and are interested in other paths of discovery.
Perhaps the most rewarding aspect has been the acceptance from established Montegrappisti. The configurator has been like a release valve for all their ideas – all the pens they have secretly wished to own. It has helped us make many good friends within the community, and to learn from them.’
Design your own Montegrappa pen: montegrappa.com
Activist José Soares dos Santos on environmental responsibility

José Soares dos Santos outside the Lisbon Oceanarium
Through his Oceano Azul Foundation and game-changing Oceanário de Lisboa, Portuguese business leader and activist José Soares dos Santos is one of the foremost forces in Europe driving ocean conservation. LUX meets him to find out how he inspires politicians and his fellow philanthropists, business leaders and scientists to create a more sustainable future. By Andrew Saunders
DEUTSCHE BANK WEALTH MANAGEMENT x LUX
We have a responsibility to look after the oceans better, because the oceans look after us. That, in a nutshell, is the reason marine biologist and lifelong ocean-conservation activist José Soares dos Santos established the Oceano Azul Foundation in Lisbon, aiming to look at sustainability “from the ocean’s point of view”, as the foundation’s motto has it.
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Whether it is the huge volumes of plastic that threaten marine life of all kinds, unsustainable fishing or the dangers of climate change-related ocean warming and acidification, dos Santos believes the marine environment is under pressure like never before. However, the crisis does not get the international attention and action that it deserves; it is time for businesses, investors, society and science to get together and spread the word.
“The fact is that the planet is a system, and if we don’t take care of the system there will be no businesses, no families and no proper life as we know it,” he says. “This is a responsibility we have and we had better do something about it.”

The central aquarium at Lisbon Oceanarium. Image by Pedro Pina
As executive director of one of Portugal’s largest and most successful business groups – whose Jerónimo Martins food distribution and retail business, chaired by his brother Pedro Soares dos Santos, had approximately €19bn in sales in 2019, with 115,000 employees and more than 4,400 stores – he used his commercial nous and network plus his marine biology training to bring together a group of experts, academics and businesses in 2014 to set up the Oceano Azul Foundation.
Read more: OceanX founders Ray & Mark Dalio on ocean awareness
“Together with my brother, we are at the head of our family group. We are the fourth generation of a very hard-working family,” dos Santos explains.“We have capital to deploy and we can call in interesting people with very good information. We have the means, and we also believe that we have the obligation to act.”
Why focus on the ocean? Portugal does of course have a long and illustrious maritime heritage, but dos Santos is motivated by his concern that the public lacks an awareness of the vital role that oceans play in sustaining life on earth. Even though the oceans cover 70 per cent of the world’s surface, the threats they are facing are poorly understood outside the scientific community. “We are talking about the oceans because there is a lot of curiosity about them. People often ask me questions about the oceans, but I am extremely surprised how little people know about them.”

King Philippe of Belgium and Queen Mathilde at the Oceanarium during their official visit to Portugal, 2018. Image by João Maria Catarino
Dos Santos points out that the oceans are not only home to 15 per cent of all known living species, but also produce over half of all the world’s oxygen, and, in the long term, has the capacity to absorb 50 times more carbon dioxide than the atmosphere. They also act as a massive heat sink to slow down the impact of global warming. They are an important source of food, resources and jobs – the OECD estimates that the blue economy could be worth $3 trillion by 2030, double its 2010 value. Human beings may live on land, but we are highly dependent on healthy, productive and sustainable oceans to enable us to do so.
Hence the foundation’s successful initiative, RISE UP – A Blue Call to Action. This is a joint initiative involving everyone from local fishing communities, foundations, indigenous people’s organisations and conservation groups, such as Ocean Unite and Environmental Defense Fund. Its campaign agenda was launched in May 2019 and presented to UN Secretary General António Guterres in February this year.

José Soares dos Santos announcing the donation of nautical equipment to the Portuguese National School Sports network by the Oceano Azul Foundation, 2019
Dos Santos was determined that the Oceano Azul Foundation would not be just another politically motivated pressure group pursuing its own narrow agenda, but instead a collaborative platform uniting marine conservationists, science, academia, business and society, as the collaborative and partnership-based RISE UP campaign, with over 400 organisations signed on in support. “We must keep science inside the foundation,” he says, “because we are not politicians and we cannot drift into politics. If we do that, we will be exactly the same as many other foundations and pressure groups. The world needs something different, not just another one of those.”
In particular, his view on the primacy of business and private investment in building a strong and self-sufficient culture of ocean stewardship marks out the Oceano Azul approach to sustainability as something out of the ordinary. “Our philosophy is not to donate money but to invest it. We believe that it is very important to take care of the planet but that we shouldn’t just give all that responsibility to the government.” He continues, “I find it very hypocritical when people say it is up to the government to change things. No! We elect the government, and we should say what we want.”
Read more: Nadezda Foundation’s Nadya Abela on running a children’s charity
Oceano Azul has also teamed up with the Calouste Gulbenkian Foundation to develop the Blue Bio Value business programme, an accelerator scheme to help new and sustainable blue-economy business ideas to grow faster and more effectively. A vibrant blue economy provides jobs and generates returns that can in turn be used to protect the ocean environment. “We believe in investing to create jobs, create value and to create social value,” he points out.
The programme, now in its third year, helps innovative marine biology-based businesses to scale up. Applicants undergo a rigorous due-diligence process that can lead to a prize corresponding to €45,000 awarded to the best start-up or start-ups, as well as access to coaching and mentoring services and valuable business networking opportunities. So far, 28 businesses from 15 countries have benefitted from the programme, ranging from Biosolvit, a specialist in offshore clean-up materials made from discarded biomass, to sustainable aquaculture engineering start-up SEAentia.

The Lisbon Oceanarium studies vulnerable and endangered ocean-dwelling species, including birds such as this Atlantic puffin. Image by Pedro Pina
At the heart of dos Santos’s mission to provide better information and education about the role of the ocean in maintaining a healthy planet lies the Oceanário de Lisboa. The newly refurbished facility is the largest indoor oceanarium in Europe and one of the city’s major attractions. Home to large collections of marine life, it had 1.4 million visitors in 2019.
“The Oceanário de Lisboa is at the heart of what we do,” he explains. “People go there and the effect on them is fantastic. They can see that below the surface of the water, the ocean is a place full of life that we have a responsibility to protect.”
Read more: British artist Petroc Sesti on his nature-inspired artworks
When he is not chairing the Oceano Azul Foundation, dos Santos is heavily involved in the family business. It’s no surprise that he is a staunch advocate of the ability of business owners to move the dial on ocean sustainability. “Business owners can change this,” he says. “I am a great believer in owners because they have a longer term perspective than financial markets.” He is at pains to point out that while he fully appreciates the importance of the financial markets, he is also aware that the long-term view required for sustainability can be at odds with short-term market expectations of publicly owned companies. “You need courage to do this; it’s not always good for your short-term share price,” he says.

José Soares dos Santos with the UN Secretary-General António Guterres at the opening of an exhibition at the Oceanarium, 2020. Image by Pedro Pina
As an example, he cites his family’s decision to remove all plastic from its businesses’ supply chains. “This is a huge transformation. It will cost a lot and take many years.” A publicly owned firm would struggle not only with the complexities of executing such a decision, but also with shareholders and hedge funds that prioritise short-term profitability. Consequently, such businesses may want to do the right thing, but be unable to follow through, he says.
By contrast, successful privately held family businesses are often built on long-term investment strategies. They appreciate the win-win of sustainable investing, but in turn often lack good quality information about what to invest in. This, too, is where the Oceano Azul Foundation has a role to play. “When we talk to owners, we can see they are worried. But they often do not know what to do. This is the bridge we have to cross – I can go out there and explain the issue, but I also have to provide the instruments.”
Read more: Marine biologist Douglas McCauley on environmental philanthropy
Creating the right framework for sustainable blue economy investment is thus crucial, he says, and the Oceano Azul Foundation’s Blue Azores programme is a model for how this can be achieved. The Azores, an autonomous region of Portugal, is an Atlantic archipelago that is home to some highly diverse and under-pressure marine environments and ecosystems. In partnership with the Regional Government of the Azores and Waitt Foundation, the Foundation has run two scientific research expeditions, the result of which was the February 2019 signing of a memorandum of understanding for both the conservation of those environments and the sustainable development of resources and fisheries within the area.
As a result of the memorandum, 15 per cent of the Azores Exclusive Economic Zone will be designated as marine fully protected areas, with comprehensive plans for the sustainable development of resources and fisheries within the zone – in line with the UN’s 2030 sustainable development goals, among others – to follow.

The Oceanarium building, designed by Peter Chermayeff in 1998. Image by Pedro Pina
Blue Azores is a great example of what can be achieved through a marriage of government, society and business investment, says dos Santos. “The Azores government has an outstanding leader who appreciates the need to take political decisions that will go beyond his term of office. It makes the Azores a very good place to invest, because there are programmes there that you can measure, and you can see making a difference. They will be good for the fishing industry, but also for the preservation of the oceans.”
It’s precisely that kind of win-win that dos Santos believes is key to building a stronger, better understood and more resilient approach to marine conservation and development. It’s a big job, but he has faith that it can be done – and more quickly than you might expect. “I am a great believer in humankind – given the right circumstances, we are capable of achieving extraordinary things and really making a difference to the planet.”
Lisbon Oceanarium
Opened in 1998 and designed by architect Peter Chermayeff, who also conceived the design for the Osaka Oceanarium, the spectacular Oceanário de Lisboa is home to some 16,000 marine organisms representing 450 species from across the globe. The attraction’s centrepiece is a vast tank containing five million litres of sea water, in which approximately 100 species – including sharks, rays and a giant sunfish – swim in near-ocean conditions.
The Oceanario is also the base for dedicated teams of experts in education and ocean conservation, including more than 30 highly qualified marine biologists. Its educational outreach programmes reach more than 100,000 school children every year.
Find out more: oceanoazulfoundation.org
This article originally appeared in the LUX x Deutsche Bank Wealth Management Blue Economy Special in the Autumn/Winter 2020/2021 Issue.

Nadya Abela is the founder and CEO of the Nadezda Foundation in the Russia and the UK
Philanthropist Nadya Abela established the Nadezda Foundation in her hometown of Tver in Russia in 2015 to provide disadvantaged children with much needed medical care and educational support. In 2019, a sister foundation was registered in the UK. In the first of our new philanthropy series, she speaks to Samantha Welsh about her motivations, the process of setting up a children’s charity and the challenges presented by the global pandemic

Nadya Abela
LUX: When did you first have the idea to set up your Nadezda charity fund in Russia and why? What prompted you to also to launch the foundation in UK?
Nadya Abela: When my youngest son was born here in London, I start realising more and more that being a parent is enormous responsibility and hard work. I felt lucky that my boys had good medical and educational infrastructure available for them here in UK. When I start comparing that to what was available back then for children in Tver, Russia, I realised there was a huge gap between the two.
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I flew home in the summer of 2015 and visited a few children’s hospitals, orphanages and educational centres for underprivileged children. Right there and then I decided to set up a foundation that would concentrate on children’s health and education issues in my hometown and other cities in Russia.
A few of my dear girlfriends (who are now on the committee at Nadezda Foundation) and I had been discussing similar issues here in United Kingdom for a long time and so we decided to set up the UK foundation in 2019, which also helps children who also find themselves in difficult life situations.
LUX: Is there anybody in the world of philanthropy and fund raising who inspired you?
Nadya Abela: Regular people, who give their time and money to support causes that are dear to their hearts or families, always inspire me.
LUX: What exactly does Nadezda Foundation do and how do you ensure you get optimum results?
Nadya Abela: Our foundations concentrate on children’s health and education. I believe those two factors are most important in creating positive future for them and for society in general.
LUX: How much of your time does it take?
Nadya Abela: Quite a lot, especially prior to important fundraising events.
LUX: Have you always been passionate about the welfare of underprivileged children and young people?
Nadya Abela: Ever since I started my modelling career at the age of 18, I always wanted to adopt a little boy or a girl, to take them away from life in orphanage and create a safe and healthy environment for them to live in. I have not done it yet, but hope that one day it will be possible. For now our charity foundation and I directly help lots of children, and we know that we change some of their lives for the better.

Some of the children the Nadezda Foundation helps (above), and one of the playgrounds built in Tver, Russia for children with autism.
LUX: Do you think that the role of private philanthropy is becoming more important, with increasing limitations on government funding?
Nadya Abela: Absolutely. It is always very direct because it involves less bureaucracy.
LUX: What are the biggest obstacles and challenges you have faced?
Nadya Abela: In Russia at the beginning, it was difficult to get people and big companies on board with fundraising. People were skeptical, or too busy with their own problems. Now, five years later, the situation has changed completely. I have people calling me directly and asking how and where they can help, which is an achievement on its own.
In UK, the hardest part was legally registering the foundation. It was a lengthy and costly affair, but now everything is fairly straight forward.
Read more: British artist Petroc Sesti on his nature-inspired artworks
LUX: Is there anything that concerns you about the path ahead for your foundation?
Nadya Abela: With Covid and current restrictions it is nearly impossible to do any fundraising so our work and the help we can provide is very limited. It is absolutely devastating and takes us back to square one so many children are not getting help they so urgently need.
LUX: What are your proudest achievements?
Nadya Abela: Seeing my two sons want to help with my charity work and support other boys and girls who are currently living in difficult situations.

Nadya outside EACH (East Anglia Children’s Hospices) for the whom the foundation raised £25,000 in 2019.
LUX: How will Covid-19 affect what you do?
Nadya Abela: Covid does not affect what I do. The ministers who make wrong decisions, kill economy and therefore, affect the wellbeing of whole nation and future of our children.
LUX: Do you enjoy running your foundation?
Nadya Abela: It keeps me grounded and yes, when we see how our work has changed children’s and their families’ lives, it does feel good.
LUX: Do you have specific examples of children or young people who have benefited?
Nadya Abela: There are lots of stories and projects from both of our foundations, which you can see on our websites. They all important, no matter how big or small so I wouldn’t want to single one out.
LUX: How would you encourage people to get more involved in supporting vulnerable children and young people?
Nadya Abela: You can go and visit schools and share your knowledge and experience. All children love to learn and they also love it when they feel that grown ups are interested in what they have to say. Find out what their biggest dream is, and help them to achieve it. We do not always have to raise lots of money to help change a child’s life.
LUX: What would you warn people about who are interested in setting up a charitable foundation?
Nadya Abela: Depending on the cause, it can be very emotional and take up lots of your time especially if it’s something you’re really passionate about, but it’s all worth it!
LUX: Have you any advice for LUX readers who might want to get involved in philanthropy?
Nadya Abela: Just do it and don’t look back!
Find out more: nadezdafoundation.org.uk; fondnadezda.com
Bridgewater Capital founder Ray Dalio on ocean philanthropy

OceanX’s sub Deep Rover filming for ‘Blue Planet II’ in Cocos Island in the Pacific Ocean, 2015. Image by Ian Kellett.
Once the sea casts its spell, it holds you in its net of wonder forever. So said the legendary Jacques Cousteau, and so it is with Ray Dalio, founder of Bridgewater Associates, one of the world’s largest hedge funds. Together with his son Mark, Dalio created OceanX to raise awareness of the seas through exploration, film, media and science. LUX speaks to them about their visionary philanthropic venture. By Sophie Marie Atkinson
DEUTSCHE BANK WEALTH MANAGEMENT x LUX

Ray Dalio. Image by Didier Noirot.
In an age when several billionaires have set their sights on a new age space race, Ray Dalio’s heart belongs to a different frontier.
It’s one that, unlike our solar system, has seen untold destruction over the past 50 years alone. Coral bleaching is the devastating result of climate change, chemicals used in agriculture routinely end up in the water, killing marine plants and shellfish, and, according to Greenpeace, a truckload of plastic is tipped into the ocean every single minute.
Fascinatingly, the recent coronavirus pandemic has seen marine life rebound. A decline in the number of visitors to beaches has allowed endangered species of turtles more space to lay their eggs. Quieter oceans have led to incredible footage of marine life resurging around the world, including pods of dolphins and sperm whales off the coasts of Fujairah in the UAE and Sri Lanka. But how do we harness this effect, one of the few positives to emerge from an otherwise devastating situation? Ray Dalio – philanthropist, entrepreneur and founder of Bridgewater Associates, one of the world’s largest hedge funds – has a few ideas.
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Dalio, who started Bridgewater in his two-bedroom apartment in New York in 1975 before growing the firm into one of the most important private companies in the US, first felt the tug of underwater exploration decades ago. Like many others, his interest was sparked by the father of modern-day diving.
“I watched Jacques Cousteau’s films and documentaries growing up,” explains Dalio, whose personal fortune is almost $19 billion, “and they made me incredibly curious about the underwater world. I’ve always felt this pull towards nature and the wilderness. I started diving in my early 20s, I think. At first, I would charter a boat, then I bought one of my own.” But a yacht, which to many others of significant wealth would be the natural next step, never appealed to Ray, who has given away more than $760 million to philanthropic causes and has called the US wealth gap a national emergency. “I wanted an exploration boat,” he says. Half a century later, Dalio and his converted lift ship, a much-coveted exploration boat, have been central to several high-profile aquatic missions.
So far, MV Alucia has helped capture the first-ever footage of the elusive giant squid; aided in the search for Air France Flight 447; taken Leonardo DiCaprio on a submersible dive for his documentary film, Before the Flood, and travelled to new depths for BBC Earth’s Blue Planet. The last of these was made in partnership with OceanX (formerly Alucia Productions), of which Dalio is Founder and his youngest son Mark is Founder and Creative Director. OceanX’s sole mission is to explore the ocean and reveal its discoveries to the world.

OceanX’s new research vessel OceanXplorer. Courtesy OceanX
But where did this intense desire to educate others come from? “For me,” Dalio explains, “there was an intellectual awareness of the issues, and then there was actually witnessing them first-hand. I would dive in certain places, like the Great Barrier Reef, and then return many years later and see how much had changed. I’d see how much more pollution there was, and how much illegal fishing was going on. I’d see locals trying to eke out a living in the face of these huge trawlers that were decimating underwater life.”
Read more: How ethical blue economy investments support ocean conservation
This had a big effect on him personally. “But I knew that not everyone had experienced what I had,” he continues. “With the ocean, there is of course a surface, and if you don’t penetrate the surface, what you experience instead is a reflection. But when you dive, you go beyond that reflection. You get a glimpse of precisely what’s going on and how this world is changing. You speak to people about how populations of fish are dying. You see and understand the impact of plastic in the ocean and of people treating it like a toilet. Add into this equation the extreme beauty of the sea, and the fact that I had been learning about it through scientists and fellow explorers. So, when my financial circumstances were such that I could truly get involved in a big way, I realised I could not only support explorations, but that I could also start showing them to the wider world.”

Mark and Ray Dalio at the OceanX launch in 2018. Image by Ilya S. Savenok/Getty Images for OceanX
Mark was working at National Geographic at the time, Ray explains. “We got talking and decided that we needed to bring it back to the world, we needed to share these incredible stories. And so we did.”
On a mission, Ray and Mark began to partner with others who shared their enthusiasm for the ocean. They worked with Woods Hole Oceanographic Institute on explorations and collaborated with the BBC on Blue Planet II, which was shot on their own ship. They filmed the giant squid for the first time. Slowly, awareness of their work began to spread through their own social media efforts and exhibitions.
“We wanted to get what we had helped produce for Blue Planet II into science centres and museums,” explains Mark. “We partnered with the American Museum of Natural History. We took a lot of the amazing content from the ‘Deep Ocean’ episode and created an interactive exhibit for families and kids to enjoy, featuring a giant screen film that we co-produced. This, too, was geared towards a younger audience.
Read more: Signature African Art’s Khalil Akar on Black Lives Matter
“We didn’t go too heavy on the science, but there were undertones of it. Our vision was that families would watch this series, then go into a museum and have a more in-depth, interpersonal and educational experience.”
“Mark and I became deeply entrenched in these projects,” Dalio continues, “and then we started to get other philanthropists involved. We realised there were synergies between us and those with similar visions. We – Mark and I – knew that we could bring our platform and the ship as well as media capabilities. We sought people who were interested in that offering. That led us to James Cameron.”
Cameron, the director of Avatar and Titanic, is partner of OceanX. Like the Dalios, he’s an ocean advocate and also an avid diver – at one point he was a record holder for his solo descent to the deepest place in the ocean, the Mariana Trench off the western Pacific (his title was usurped by Victor Vescovo in 2019, who, unnervingly, found a plastic bag on the sea floor at nearly 11km). Cameron will head back underwater for Mission OceanX, a series co-produced by OceanX and BBC Studios along with himself for National Geographic. This follows the maiden voyage of the OceanXplorer, the younger sibling of Alucia. “The greatest nature filmmakers in existence will be coming together on our new ship,” Dalio says.

OceanX’s vessel Alucia while filming in Antartica for ‘Blue Planet II’ in 2017. Image by Ian Kellett
“This is the way I look at it,” he continues. “Oceans are utterly integral to our daily lives. And for me personally, it’s much more exciting than venturing to outer space. I’m not knocking it, by any means, but if you want to see aliens, you’re not going to see them by travelling to Mars. You’re going to see them here.”
As Dalio says, if you compare the ocean area to that of the land, there’s twice as much to explore underwater. “And think how much we’ve unearthed up here,” he continues. “All of the plants and their medicinal purposes – imagine what else we might discover in terms of much needed breakthroughs, cures and vaccines.”
Research and expeditions are expensive, though. Ray estimates that around 200 times more funding goes into space than aquatics, even though the health of our oceans is on a knife edge. Despite this, Philippe Cousteau – grandson of Jacques and an oceanographer in his own right – stresses that it’s not too late to save them from complete destruction. In an interview with Agence France-Presse in June 2020, he emphasised that humanity not only has the tools at its disposal, but, crucially, we already know that they work. He went on to stress the importance of what he believes to be an integral initiative: establishing areas on Earth that are protected. At present, only five per cent of the oceans are officially safeguarded, but there’s a growing movement to ensure that this reaches 30 per cent by 2030.
Read more: British artist Petroc Sesti on his nature-inspired artworks
He believes that the documenting of expeditions and promotion of the work being undertaken is at the heart of spreading that message. “I like to think that we can create change through the stories we tell on television, in classrooms, through social media, on cruise ships – and it’s really all about exploring our world,” he says in an interview with Condé Nast Traveller. “Because what is travel if not telling stories?”
Blue Planet II was a great awakener to this way of thinking. So much so that there’s a term for the impact it had – the Blue Planet effect. It’s reported that a remarkable 88 per cent of people who watched the programme changed their behaviour, from carrying reusable coffee cups to shunning plastic packaging. But, Ray points out, a TV series like this is finite. “You watch it and then it’s over. What we and our partners aspire to is a constant stream of content.” Enter Mission OceanX, which will air on a weekly basis. And as well as the TV show, fans will be able to interact and engage further through social media. Their aim, in fact, is to build a global community.

Mark Dalio
The show, due to air in 2022, will also be character driven, something that will set it apart from previous natural history series. Cameron has even suggested that the format could come close to that of reality TV. As he told Variety, it will get under the skin of the people and the mission. “I want to follow these people. I want to know how they think; I want to understand their passion as explorers and as ocean scientists… that burning curiosity.”
OceanX is, however, wary of coming across as preachy. “Our intention is to inspire a love of the ocean, as well as intrigue and excitement,” says Ray. “That will manifest itself in many different ways – people will be thirsty to explore it and, crucially, protect it. Children will aspire to be marine biologists. And hopefully new and existing projects alike will start to treat it with the importance it deserves.”
Alongside this optimism, Dalio is also aware of how much there is to do. “When it comes to the aquatic world, we simply haven’t scratched the surface yet,” he says. “Not in a way that’s relative to its potential. What we’re currently doing with OceanX is just the beginning of the journey. Our hope is that we can provide an escape that also inspires.”
Dalio is conscious that this must be more than entertainment. “We want to provide people with beautiful content that of course they enjoy, but that also helps them to pinpoint the issues that need to be addressed and prompts them to ask themselves, ‘how can I get involved?’,” he explains. “Those small sparks, that’s what we’re looking for. It’s the Cousteau movement. He inspired so many pioneers and ocean explorers today, like me, and we’re trying to reignite that.”
Find out more: oceanx.org
This article originally appeared in the LUX x Deutsche Bank Wealth Management Blue Economy Special in the Autumn/Winter 2020/2021 Issue.
Marine biologist Douglas McCauley on environmental philanthropy

The Channel Islands National Marine Sanctuary, located off the coast of California. Image by NOAA/Mark Norder
Douglas McCauley directs the Benioff Ocean Initiative, the philanthropic organisation created by billionaire Salesforce founder Marc Benioff and his wife Lynne. McCauley, a marine biologist, says that philanthropists can do much more to save the oceans than simply write a cheque
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Douglas McCauley. Image by Jonathan Little.
We all have an opportunity and responsibility to do something for ocean health, whatever walk of life we are from. The ocean has paid us some service – and this service can be reciprocated.
I grew up in Los Angeles and if you’ve passed through the Greater Los Angeles area you get a sense that there is a whole lot of concrete and man-made change on land. And then you hit the coast and you have this big, beautiful uninterrupted space. So, for me the first debt of gratitude that I have to the oceans is that they were my escape to a world where I could find wilderness and immerse myself in the beauty of the ocean. And there was the practical side: the ocean provided me with my dinner – it gave me employment and income.
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For most people, the debt that they owe the ocean is different. For some people, such as Marc and Lynne Benioff, their identity has been shaped by ocean places such as San Francisco and Hawaii where they’ve lived and raised kids. The ocean has given them a lot of inspiration and beauty and knowledge. To be in a place that is so ancient and to be part of the majesty of the ocean and to experience such a mindful reset, and then to jump back into life on land and manage it successfully, means that you as an individual have drawn some value from the solitude and exaltation felt when by the ocean.
In the arrangement that we forged, Marc and I are each trying to repay some portion of that debt. As an ocean scientist, I can use the tools, our networks and our laboratories to try to be helpful, and Marc uses his resources, his influence, his network, to help create change. These two worlds together are really powerful.
For many people, the oceans feel very remote from us, making it a harder environment as a philanthropic domain to connect with. But there are some very practical ways that the oceans, even if they are remote, do provide benefits to all of us. The most universal of these is that the ocean, as it lives and breathes, as it aspires and photosynthesizes, produces half of the oxygen on the planet.
That means that whether you’re in seaside Miami or in landlocked Geneva, every other breath that you take comes from the oceans. It is a life-support system and certainly enough reason for us to connect to make sure that it continues to be fully functioning and healthy. When you do actually recognise that you have a debt to repay to the oceans, it is important to return the favour to the sea, to repay that debt.
The numbers of people who have made that reconnection to the oceans and have become champions for the seas are relatively few in the world of philanthropy. Statistics estimate that approximately one per cent of philanthropy is dedicated to the oceans. There are so many important causes on the planet that deserve our attention and investment but for a living place that encompasses two-thirds of our planet and provides us with half of our breaths, perhaps it deserves more from us. Each individual’s philanthropic portfolio matters, because each one incrementally will help us move a little bit further north of that one per cent.
Building partnerships with scientists and science can be powerful and create some symbiotic opportunities. Almost all of us have a relationship with a university, and we might be surprised that there are centres and hubs of ocean excellence in many universities, and not just places on the coast. For example, ETH in Zurich, Switzerland is one such hub of excellence.
Read more: How ethical blue economy investments support ocean conservation
Unfortunately, the problems facing ocean health are so large that there has to be a critical mass. No one single university is going to be able to change things. So a lot of what we are trying to do is create a template by which we can activate our colleagues and peers to demonstrate that we can actually make a difference.
For example, when you’re looking at an issue such as plastic pollution, in which you have more than five trillion pieces of plastic in the global oceans, that is too big an issue for any one organisation to solve. So we are trying to create this model to facilitate change by creating open tools that will not only help and but also become replicable in other places.
That is one reason why working with Marc Benioff has been so successful. He is a problem solver who has built a globally successful company. There is much that we have learned from him about the general mechanics of problem solving, and about the many tools that cross that boundary, such as the ones we use in ocean problem solving that originally were designed for industry and technology.
When we started working with the Benioffs, I had the incorrect assumption that we would have a few starter conversations, they would send us a cheque, and we would be off on our own to try to figure this out. But the most valuable thing that they did for us was not send us the cheque. Instead, the most valuable thing that they did for us was to open up their networks and to share their expertise, and to very usefully help match us with people that could have a part of a solution that we needed.
Find out more: boi.ucsb.edu; labs.eemb.ucsb.edu/mccauley/doug/
This article originally appeared in the LUX x Deutsche Bank Wealth Management Blue Economy Special in the Autumn/Winter 2020/2021 Issue.
Deutsche Bank’s Claudio de Sanctis on investing in the ocean

The Lisbon Oceanarium, Europe’s largest informational and educational space on the oceans, is operated by a foundation launched by Portugal’s Dos Santos family. Image by Paulo Maxim
Claudio de Sanctis, the new Global Head of Wealth Management at Deutsche Bank, has been passionate about the oceans since he was young. He now sees the blue economy – the sustainable use of ocean resources for economic growth – as a major and necessary target for investments. LUX speaks with him to discover why
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Claudio de Sanctis
LUX: How did your interest in ocean conservation arise?
Claudio de Sanctis: It’s something that goes back to my childhood. I was brought up in Italy and school summers there are very long. I spent a good portion of that time in the water snorkelling and skin diving in the Mediterranean and I developed an incredibly strong connection to the sea and the life in it. You carry forward that passion for animals and life in the sea; and then, if you are 47 as I am now and you are still spending your holidays diving in the sea with your family, you witness first-hand the changes that have gone on. You have this passion, you have witnessed this crisis, and there is a part of you that says something needs to be done.
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LUX: You have personally noticed the environmental changes in the sea?
Claudio de Sanctis: One hundred per cent. If you don’t dive or spend time underwater, the ocean may seem like a beautiful, big, blue expanse and it’s difficult to perceive how it’s changing; it looks as beautiful now as it did 50 years ago. But if you do actually spend time underwater, you then notice that the Mediterranean, for example, has changed dramatically. In the past 40 years, plastic has replaced fish. There were previously a lot of fish, and now there are far fewer and plastic is popping up more and more so it’s now almost impossible to get underwater without seeing a large amount. Also, tropical fish are being seen in Greece, for example, which is a concern as it suggests a very significant change in temperature. If you go to the tropics, the situation is very similar. I have less than 20 years’ experience diving in the tropics, but even in that time, the situation has deteriorated and reefs have disappeared.
LUX: And this is what inspired your focus on the blue economy, which includes ocean conservation and much more besides.
Claudio de Sanctis: That’s correct. There are two fundamental beliefs informing this. One is that institutions such as Deutsche Bank have a fantastic history, if you realise that, for example, we have invested in young artists for the past 40 years for no other reason than social responsibility. While we are a business for profit, doing things because they are relevant and important for the societies we operate in, and because it’s right to be doing them, is important. In that context, we try to do things that are relevant to our clients. I meet clients on a daily basis and more often than not, the discussion will turn to conservation and particularly ocean conservation, and the strongest message I get is one of interest and one of alarm. “How can I help?”, they ask. And that’s how the blue economy comes into play because I believe that the best way to protect the sea is actually to explain to everybody the extraordinary sustainable, long-term economic value it has. There is a lot we need to explain to the world, such as the fact that we breathe because of the ocean; if we damage the ocean beyond a certain point, we won’t be able to breathe air any more. This is very much where education comes into play. And if you understand how the ocean can produce long-term economic development for low-income, underdeveloped countries, that is very relevant. If it’s properly harnessed, the blue-economy potential for a country such as Indonesia is extraordinary. It can lift hundreds of millions of people out of poverty and give them long-term prospects.
LUX: Are there increasing investment opportunities for the blue economy?
Claudio de Sanctis: There are, but there is so much more to be done, which is why the conference we are holding is so interesting. At the moment it is a very thin market but you essentially have three main drivers. The first one is very wealthy families who set up dedicated foundations, which in turn invest long term in ocean conservation and the blue economy. In that space, education plays a massive role. Secondly, if you don’t want to have a dedicated foundation then you can invest in financial instruments. There are more and more liquid financial instruments starting with blue bonds that allow you to contribute capital with a certain degree of return in order to help these underlying themes. The last element that we need to develop is investing directly in companies as more start up with a blue economy angle.
LUX: Will the blue economy become more important within environmental, social and governance (ESG) investing in general?
Claudio de Sanctis: That’s a very good question. My view is that when it comes to ESG, there is no need to put different sub-themes within ESG into competition. There is so much need for more across the board. I can say that interest in ocean conservation and the blue economy is growing exponentially and the awareness of it is growing extraordinarily fast because it’s tied to very important problems. I mean, science has now led us to understand that the oxygen for two breaths in every three comes from the sea, which is something that, five to ten years ago, very few people knew. So if you pollute the sea to a point that that sort of oxygen production slows down, you have a huge problem, because we’re not going to be replanting a lot of forest in the next 50 years. And planting forest takes a long time. Most of the ESG themes are fundamentally interlinked. For example, ocean conservation, blue economy and climate change all interlock.
Read more: Fashion designer Kevin Germanier’s sustainable glamour
LUX: Do companies who may believe they are not responsible for, say, ocean degradation because they are based far from the sea, need to be made aware of this interlocking, that the ocean is relevant to them?
Claudio de Sanctis: That is a very fundamental point. Awareness is everything and in my view, the awareness we need to create is not so much in the companies as in the end consumer. Everybody needs to understand the relevance of this resource, that the ocean is deteriorating and what the consequences of this are. And then on the positive side, what are the opportunities we can extract from the sea if we actually manage it properly? When we talk of the problem of plastic in the oceans, everyone thinks of the poor albatross found with plastic in its stomach, which is a significant problem. It’s an easier problem to grasp than microplastics, which are less visible. But while plastic bottle and bag waste affects marine mammals and sea birds, it is microplastics that affect fish. And the biggest polluting factor in the plastic problem is our clothing. Every time we wash our clothes in a washing machine, particularly anything that has plastic fibres, we release microplastics into the ocean. This is just an example, and this is why we need education, because there is so much more that we need to know and that we need consumers to know because it is they who ultimately drive politicians and purchasing.
LUX: What would you like to achieve through your blue economy programme?
Claudio de Sanctis: In our business we talk to a number of very significant families about what it means to actually have positive impact. So even if we help a few of these families be more aware of the problems and solutions, that is already gratifying for me personally in terms of helping the cause. From a Deutsche Bank point of view, my aspiration is that in the next two to three years when Wealth Management clients think about oceans, they think about ocean conservation and economic development tied to that. And then they think of Deutsche Bank and pick up the phone and speak to their banker here.
Find out more: deutschewealth.com
This article originally appeared in the LUX x Deutsche Bank Wealth Management Blue Economy Special in the Summer 2020 Issue.
Kering’s Marie-Claire Daveu on benefits of the blue economy

Marie-Claire Daveu with Elodie Brunstein of ecological engineers Solicaz in French Guiana. Image by Magneto.
The Kering group, owner of Gucci and Bottega Veneta, led the luxury industry by pioneering a sustainability strategy years ago. Marie-Claire Daveu, who spearheaded this move, explains how environmental accounting and the blue economy are good for business, consumers and the planet
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Marie-Claire Daveu. © Benoît Peverelli
The fashion industry is dependent upon nature’s resources to manufacture. It is also a vast industry and, unfortunately, one of the most polluting. This means we have a specific responsibility to act now and transform our business model to mitigate the diminution of resources, loss of biodiversity and climate change that we already see affecting our industry and our planet. Sustainability is not an option; it is a necessity. And it demands definitive action from the fashion industry and beyond.
The blue economy in particular has to be a huge focus for everyone. The oceans are the lungs of the Earth, producing more than half the world’s oxygen and helping regulate our weather. But in the past few hundred years they have absorbed vast amounts of carbon dioxide and greenhouse gas emissions, raising their temperature and changing their chemistry and ecosystems. Marine animals and humans rely on the oceans to live, and the only way to mitigate the harm being done is to change the way we operate here on land – from reducing plastic and chemical waste to choosing renewable energy sources where possible.
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Kering has already implemented a series of measures specifically in recognition of the rapidly degrading ocean environment. We have been working for years to preserve ocean biodiversity via programmes and partnerships with recognised associations – most recently, the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES). And in 2017, our chairman and CEO, François-Henri Pinault, presented the Fashion Pact to the G7, incorporating ocean protection as one of its main environmental goals. It proposes a set of concrete actions, such as the adoption of pollution controls to safeguard the rivers and oceans from chemicals released through the fashion production processes; and compels companies to develop innovations that will eliminate microfibre pollution from the washing of synthetic materials.
Such innovation is vital to growing a sustainable blue economy. In 2017, we committed to reducing our environmental footprint by 40 per cent by 2025, and half of that reduction will come from innovation, which is crucial if we want to bring new solutions into our business model.
Today, we are looking for and investing in innovations that can address blue economy challenges, including closed-loop recycling, alternative materials and sustainable sourcing. But there is still a long way to go. One of the main challenges the blue economy is facing is plastic, used to pack, transport and store garments. The fashion industry needs to urgently tackle polybag-packaging waste. One possible innovation has been developed by the Plastics Packaging Project – a Fashion for Good initiative supported by a coalition of companies, including Kering. The project aims to reduce the impact and use of plastic packaging, and recently launched a pilot for the collection and recycling of garment polybags. They will be transformed into new plastic film products, closing the loop and dramatically reducing the amount of plastic waste that often ends up in our waterways.

Kering’s Materials Innovation Lab. Image by Jean-Luc Perreard
Transparency will be vital to the longevity of such initiatives. Studies show that millennials and Generation Z are very sensitive to sustainability – with a keen focus on traceability. They also have very high expectations. Generation Z entering the workforce, together with increasing sustainability questions from consumers, will drive further efforts in the fashion industry and increased transparency around a product’s origins.
Read more: These photographer-activists are capturing underwater beauty
Corporate sustainability agendas must take into account a product’s entire impact, from the raw materials to products reaching clients. At Kering, this has become an essential part of our products’ excellence, and we have made that process transparent through the creation of our Environmental Profit and Loss (EP&L) system, which measures, monetises and monitors the full environmental impact of a company’s operations across the entire supply chain, including greenhouse gas emissions, water use, water and air pollution, waste production and land use change. When you think about what is behind luxury, sustainability is often already built in: we use the highest quality raw materials; our products are made by skilled craftspeople; and some of them are passed down from generation to generation. They have to be perfect; even their sustainability must be perfect.
Building a sustainability strategy is about taking your whole supply chain and its impacts into account, and activating programmes to mitigate these impacts. The blue economy can be fully part of an environmental policy, and sustainability as a whole should be very much integrated in a company’s strategy. As an example, we know that the high-quality raw materials in luxury goods are ‘pre-designed’ for circularity, because of their value and versatility. But brands can extend product life cycles even further by employing recycled and upcycled materials. One blue-economy example within our supply chain is our collaboration with Econyl, makers of regenerated nylon yarn made of recycled fishnets, textile and industrial nylon waste. It has the same high quality as less sustainable alternatives, but can be endlessly regenerated.
Innovative collaborations such as these are the answer to accelerating sustainability. Our collaboration with IPBES is helping to strengthen the evidence base for better informed decisions about nature. And our EP&L hackathon in October 2019 brought developers and sustainability experts together to create digital tools that provide greater transparency around fashion’s footprint.
The message is clear: we want to play a pivotal role in leading the shift towards a sustainable future, but we can’t do it alone. Our action must be science-based and results-oriented. The private sector, governments and international organisations need to collaborate to protect nature and build a globally sustainable economy.
I am a very optimistic person, and I can see that a real shift has happened recently. Sustainability is at the heart of every conversation, both from companies and media, and this is a very good sign. Now it’s time for implementation, with unwavering determination. Fashion’s influence holds the key to accelerating those sustainable practices, both within our industry and beyond.
Marie-Claire Daveu is Kering’s chief sustainability officer.
Find out more: kering.com/en/sustainability
This article originally appeared in the LUX x Deutsche Bank Wealth Management Blue Economy Special in the Summer 2020 Issue.
Prince Robert de Luxembourg on wine, gastronomy & storytelling

Château La Mission Haut-Brion. Courtesy of Domaine Clarence Dillon
For the cosmopolitan Prince Robert de Luxembourg, owning one of the world’s most celebrated wine estates, Château Haut-Brion, was not enough. The former Hollywood screenwriter is creating a world of fine wine and cuisine fantasy for visitors to enjoy in Bordeaux and Paris – and much more besides. Darius Sanai chats to the Prince about the future of Thomas Jefferson’s favourite estate
Chatting in fluent English about online retail and the Chinese social media app WeChat, Prince Robert de Luxembourg does not exactly conform to a preconception of a European prince who owns the longest established of all the great Bordeaux wine estates.
And yet since he took over Domaine Clarence Dillon, maker of Château Haut-Brion, in 2003, Prince Robert has transformed the company, taking it from being the maker of a couple of the most celebrated wines in the world (Haut-Brion and its sister, La Mission, and their second wines) but little else (and a little profit), to a business employing 200 people with five different wine ranges, a two Michelin-starred restaurant in Paris, an upmarket wine store next door, an online fine-wine retail business and a wholesaling arm.
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To add a little tannin to the story, Prince Robert, despite being born into the family that owns Château Haut-Brion, was not even intending to run it. In his youth, he was a successful screenwriter, spotted by Creative Artists in Los Angeles, with one of his scripts optioned by Steven Spielberg. To this day, he looks as if he would be as comfortable sipping a margarita in Malibu as a glass of the legendary 1989 vintage of his wine in Bordeaux.
You also feel he has only just begun on his journey of creating a real enterprise around a gem that was previously, if not neglected then certainly not fully polished.
He insists that he will not, unlike Bernard Arnault of LVMH, luxury magnate and owner of the equally celebrated Château Cheval Blanc, be lending his wine’s name to a hotel group. But there is more in the offing, including a tasting, dining and museum facility at the château itself. Unlike Cheval Blanc, Petrus, Lafite and Margaux, Haut-Brion is easily accessible from the city and airport of Bordeaux, and it is a place where he is determined that any lover of great wines should be able to visit and enjoy.

Prince Robert de Luxembourg. Courtesy of Domaine Clarence Dillon
LUX: What were your dreams when you were young?
Robert de Luxembourg: Like all of us, I had all kinds of different dreams depending on my age and some of them were realistic and some were less so.
LUX: Not many owners of Bordeaux First Growths lived in the US and were scouted as screen writers by Stephen Spielberg.
Robert de Luxembourg: I lived in the US only because I went to university there for a short while (at Georgetown) in Washington DC. I was there for under two years. We’ve always had family properties in Maine up in the north-east where I go every summer. Afterwards, thanks to my future wife, we became involved in screenwriting. She was very keen and had done some courses and was working on some ideas and had written a couple of films before I became involved with her, and we wrote a first speculative script when we were living all over the place, including France and driving around. That was the one that was picked up by Creative Artists in Los Angeles and we were signed as young writers; there was interest from Spielberg in that script but we ended up auctioning it to Columbia Pictures and then we worked with different people on it including Peters Entertainment, Original Film and David Heyman. We would come and go. Creative Artists would set up two weeks of meetings for us; and then Columbia and David actually hired us to write another screenplay.
Read more: Penélope Cruz on designing jewellery for Swarovski
LUX: Does a bit of you wish you’d carried on?
Robert de Luxembourg: You can’t do everything in life, and what appealed to me initially about that was I was working with my future wife, and then the realities of our lives made it a bit more complex. I loved the purely creative process. But I have been able to enjoy that in the work that I do in the wine industry throughout all kinds of different projects, whether it’s in the wine estates’ architectural projects or whether it’s developing business ideas. My need, I have come to understand over time, is to be able to develop projects and to basically be able to tell a story and then see that story come to life. So, I have been continuing to write these stories even if they are virtual and seeing them come to life whether it is at Le Clarence or La Cave du Château, or whether it is creating our wholesale business plans.

Seymour Weller and Douglas Dillon, respectively nephew and son of Clarence Dillon. Courtesy of Domaine Clarence Dillon
LUX: Was it always inevitable you would go into the family business?
Robert de Luxembourg: In 1993 it was clear that we needed to have the involvement of a young family member in the business. My mother was older and my stepfather, her husband, who was also managing director of the company, was also older, so there was a definite need to bring in new blood. At the time my writing was going well, so I spoke to my grandfather because I could see my career moving away from the family business, and I said, “I’ve been led to believe that there might be interest in me becoming involved. If that is the case, it’s really going to be now or never”. I had moved back to Europe, I was starting a family, I had bought a property and was building a house and all the rest of it, and so I was physically present and I could do it.
I didn’t know to what degree it would become such a central part of my life or how time consuming it would be at the time, but I said to him I don’t just want to be a caretaker if I become involved. I didn’t want to be involved for the glory of being associated with a wonderful story which is Haut-Brion, but to look after the business and develop it, and so he agreed with that, and then I became involved.

The library at Château Haut-Brion. Courtesy of Domaine Clarence Dillon
LUX: What was your plan when you started?
Robert de Luxembourg: I had to deal with the most basic things, like branding for example. I also wanted to make sure that we had as much focus on La Mission Haut-Brion [the sister property of Château Haut-Brion, regarded by many experts as equally good] as Haut-Brion so that they were both treated as equals. The business had always been a folly, never a business, we never took any money out of it. It was really just about making exceptional wine. I recognised that was not going to be a way that we could maintain family ownership over the generations. You have to also have a vision, you have to also be able to develop the business, and eventually down the road have a realistic income stream for future beneficiaries.
The story we had to tell was just extraordinary. We wanted to communicate it properly to the outside world, including that Haut-Brion has the most extraordinary wine history of any of the estates in Bordeaux, and we didn’t talk about it enough. Haut-Brion’s red wine as we know it today was basically invented by the Pontac family, and we had this extraordinary story of how the first vines were planted there probably in the first century AD, whereas the Médoc [the main red wine region of the left bank of Bordeaux] was only developed in the 17th century, so 1,600 years later. We were really the birthplace of the great wines of Bordeaux.
Read more: Designer Ali Behnam-Bakhtiar on bringing dream worlds to life
The Pontac family started all of these technological advancements, meaning they were able to develop the new French claret (red Bordeaux wine) that became famous thanks to their extraordinary marketing tool of opening up the Pontac’s Head tavern in London in 1666 after the great fire of London, where all of the cognoscenti at the time would go; everyone from John Locke and Isaac Newton to John Evelyn and Samuel Pepys would be there.
Since then, there has been the development of a new wine estate, Quintus, which really came into existence in 2011, so next year we will be celebrating our 10th anniversary. And then the creation of Clarendelle [high-quality entry-level white, rosé, red and sweet wines]. And that was an easy story for me to tell. I was a young man looking for a great bottle of wine that had a little bit of age on it where I wasn’t going to have to break the bank and have to store in a cellar in London because I didn’t have one. I could buy extraordinary aged Spanish wines or even some Italian wines but I couldn’t find anything from Bordeaux that had the regularity or quality at that price point. That’s where that idea came from.
LUX: With something like Le Clarence, the two Michelin-starred restaurant in Paris that opened in 2015, how do you decide that something which might be interesting to do will also be a good business?
Robert de Luxembourg: There’s a little bit of a field-of-dreams scenario in some cases in that if you build something then they will come. Le Clarence was inspired by the Pontac family opening up this extraordinary restaurant in London in 1666 where they introduced the new French wines of Haut-Brion. It became the most hyped-up meeting spot in that city, and I also thought if they can do that in 1666 after the Great Fire of London, we could open something up in the heart of the most visited city in the world, Paris, a few feet from the most visited shopping street in the world, the Champs-Élysées. If they were successful then, why not now?

Le Clarence chef Christophe Pelé (above) and a dish of sea urchin with nasturtium. Courtesy of Domaine Clarence Dillon.
My wife told me I was absolutely crazy but I said why not do something a little bit different, I would like to design it myself, decorate it myself, build the team around it myself and do something that’s unlike anything else that’s out there. Because I could see the way that people would react when I would invite them to Haut-Brion; they would come to the château for lunch and you could see that people were charmed by that experience. It’s a home, it’s a family story, it’s a historical story and no one else can tell that story but us.
Today it is easy to find perfection in all of these designer restaurants in great hotels around the world that are designed by the same people oftentimes. But I think what’s truly priceless is finding a soul and also finding a perfection in imperfection.
LUX: And what about the idea of starting a wine shop in a city, Paris, that has no shortage of them?
Robert de Luxembourg: Once again, it was about how do you create a unique experience. You can see what Hedonism Wines did in London for example. You didn’t have a lack of wine shops in London yet what Hedonism did was unique and founded a new customer base. Also, Sotheby’s have done an amazing job with their wine shop in Manhattan. La Cave du Château is very specifically focused on the best French produce. My first job was writing letters to about 500 wine producers in France asking them and begging them if they could give us a few bottles to sell directly from the estate. And then creating an environment that was beautiful.
La Cave has developed into an e-tailer, a rather exciting new development that has been a lifesaver for us over the last few months.

La Cave du Château. Courtesy of Domaine Clarence Dillon.
LUX: Walking around La Cave and Le Clarence, you feel that they are more private clubs than commercial entities.
Robert de Luxembourg: Ha, yes, I know, it does not look very commercial. But once again, that’s the ultimate luxury. You don’t want to be going to a place where you are right next to other people. For a lot of these people today the ultimate luxury is being comfortable, you don’t want to be overheard by the next table, you want to be in a place where you have space and a sense of privacy. The premise was to receive people the way we receive people at the château in Bordeaux, and to have a place where, before you go down to lunch, you can go and sit in the living room and have a glass of champagne, and after dinner you can go up and have a brandy as you would in the château, and if you want to go outside and have a cigar you can do so.
LUX: And we know you have more plans…
Robert de Luxembourg: Yes, we will be opening up private dining rooms in Bordeaux, with a visitors’ centre. We will have a new Cave du Château which we’ll open up in our visitors’ centre, managed by our retail arm. We will have multiple private dining rooms there, and they can have an experience like the one they can have at Le Clarence but with an extraordinary wine shop downstairs, right within the vineyards of Haut-Brion.

Château Haut-Brion’s acclaimed 1985 vintage. Courtesy of Domaine Clarence Dillon.
Prince Robert de Luxembourg’s desert island wines: Château Haut-Brion 1945, Château Haut-Brion 1989, Château La Mission Haut-Brion 1955, Château Haut-Brion Blanc 1989, Château La Mission Haut-Brion Blanc 2009, Château Quintus 2019
LUX: With Château Haut-Brion, you are the guardian of one of the world’s great luxury brands. How does that feel?
Robert de Luxembourg: I’d like to say it’s the greatest! I don’t know – it depends how you define a brand. I am not arrogant because I am not responsible for it.
LUX: Traditionally, awareness of the great Bordeaux wines was handed down from parent to child – unfortunately, usually father to son. Now there are so many new markets – how do you pass the message on to the latest generation of wine lovers, and how do you ensure that the status of the brand is clear?
Robert de Luxembourg: It’s a challenge for us. When I first got into this space, a real wine lover in New York or Singapore or Hong Kong would say how exceptional our wines were. But none of our competitors had the regularity of the past century that we had at Haut-Brion. That was something not really known by the greater public, and it was something I felt we needed to work on.
We continue to be active and interact with people. We were the first First Growth to have our own server and website in China or have a YouTube channel or a WeChat account for our wholesale business, or to open up Facebook, Twitter and Instagram accounts for our vineyards.
You will probably remember that it was considered that luxury brands should not be represented in this space, and it took away from the experience. I disagree with that because I think if you controlled the way you do it you can reach this audience, especially a young audience. Our client base was changing and we needed to adapt to the youth.

The chapel of Château La Mission Haut-Brion. Courtesy of Domaine Clarence Dillon.
LUX: And what about the wines themselves? There are commentators who say wine now is better than it has ever been because of advances in winemaking techniques. And others who say that, for example, the 1945 vintage is still the best ever made.
Robert de Luxembourg: The 1945 is the finest Haut-Brion that I have had the pleasure of enjoying. I have only had it about three times in my life. We sold the last eight bottles for charity about ten years ago, and we have none left.
But the unfortunate truth is that global warming has been beneficial to the regularity of quality with wines we’ve produced, alongside the technological advances. If you look at a temperature chart of south-western France over the years, and the heat of those particular years, you will note that the better vintages like the 1945 and 1989 are always the hottest vintages. I don’t want to take anything away from our winemakers and their work, but their work is easier dealing with a 1945, 1959 or a 1961 vintage.
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Yes, it is helped by technology and science, and also by massive investment. We have been in a golden period for the great wines of Bordeaux, and so we have made more money and thus are able to invest more money in all of our businesses and we always try and push the envelope and do better every year. And then we’ve had the arrival of the wine critics who have always encouraged and helped us to a degree, because we have people looking over our shoulder so you can’t get it wrong today. So, yes, I don’t think we have ever made better wines over a period of time than over the past two decades, and our climate conditions have greatly helped us.
LUX: Many wine lovers, after starting their First Growth cellar with the likes of Château Lafite and Château Margaux, eventually gravitate towards Château Haut-Brion. Why?
Robert de Luxembourg:As a wine lover, and I consider myself to be a wine lover before a wine producer, you tend to gravitate away from things that are easier to understand towards things that are more subtle and more difficult to understand.
And that is a disadvantage for Haut-Brion when you are doing a blind tasting and you are not eating and your more easily able on a cerebral level to recognise bulky and more fruit-filled wines. As you age and you become more educated, you want to have a different experience I think you look for something that sets off multiple parts of your gustatory experience, hitting certain spots you are not able to reach with other wines. It’s the same with a painting or a piece of music.
You might find it shocking and enjoyable to see a Pop art piece but over time you maybe gravitate towards something that’s a little bit more complex and has a little bit more depth, with more layers. And Haut-Brion is an intellectual wine because of the terroir, but also because of the way the wine is produced. We have always had that at Haut-Brion and La Mission Haut-Brion. They are wines that are more difficult to understand, but when you want to grow as a taster, they are remarkable wines. You see that people eventually gravitate towards lighter extraordinary wines, and great Burgundies which I love also, and I think that is also explained by seeking out something very subtle, elegant and complex.
LUX: What are the unique opportunities and challenges of running a family wine business?
Robert de Luxembourg: Already just being in the world of wine, there is the notion that we aren’t doing anything for tomorrow. A decision that I will make to pull up a parcel of vines and replant it will probably still benefit my grandchildren if they are lucky enough to be involved in the business. We don’t anticipate being able to have a short-term return on many of these projects. We didn’t take a penny out of the business for the first six decades of running this company. It really was a folly of my great-grandfather [Clarence Dillon, who acquired Château Haut-Brion in 1935] that was then inherited by his children.
Today we can’t just sit on our laurels and think that we are managing a jewel of today and being proud of being the wardens or owners of this jewel. We have to have a business that makes sense for future generations and shows some evolutionary growth because otherwise you will immediately get frustrations from the generations to come that build up, and we know how that ends. So that’s a big part of it, great people keeping great people on board, sharing that message with them, making sure they buy into that and we’ve been able to do that with all our companies.
We’ve had relative stability across the board with the teams of people that I work with. Take Jean-Philippe Delmas, a third-generation winemaker at our estate. His family arrived at Haut-Brion in 1923, so they are about to celebrate their century with us, but his is one of multiple families that have been with us for generations.

Château Haut-Brion. Courtesy of Domaine Clarence Dillon.
Winemaker and Deputy General Manager Jean-Philippe Delmas on the greatest wines from the Domaine Clarence Dillon estates
Château Quintus red 2011
We acquired this property in June 2011, so this is a first vintage. It is located on a promontory overlooking the Dordogne valley at the south-west end of Saint-Émilion. This wine is blended equally between Cabernet Franc and Merlot. It’s a sublime marriage of the finesse and elegance of Cabernet Franc with the power, colour and sweetness of Merlot.
Château Haut-Brion red 1989
Certainly the greatest success of all the wines produced by my father. Its harmony is close to perfection with a breathtaking intensity and aromatic complexity combining cedar, eucalyptus, mint, roasting and Havana. The whole tannic structure is coated, giving this wine an unexpected sweetness. This vintage remains and will remain a reference.
Château La Mission Haut-Brion red 2003
This is a vintage when the summer was scorching, so we started the red harvest in mid-August, working at sunrise at the coolest time of the day with refrigerated trucks to preserve the freshness until the vat. It is one of the few Mission vintages where there is a majority of Cabernet Sauvignon. The magic of this terroir does the rest with an incredibly fresh wine.
Château Quintus red 2019
This is the latest addition to this beautiful property in Saint-Émilion. After almost a decade of meticulous work, we have succeeded in creating not only a new brand, but also a new wine with its own identity. Over the years, we have patiently drawn the personality of this wine and have achieved our goal with this vintage.
Château Haut-Brion red 1929
Of all the vintages made by my grandfather, this is the greatest. Even today, this wine has an amazing youth. The great density of this wine has allowed it to travel back in time. It has all the characteristics of the great wines that this terroir can produce – an aromatic signature, elegance and inimitable silky touch.
Château La Mission Haut-Brion red 2009
2009 seems to me to be the modern version of the legendary 1989. In this wine, we find all the characteristics of La Mission, with very rich, deep, spherical and coated wines. This wine charms you with its precision, a tannic structure counterbalanced by sweetness akin to velvet.
Find out more: haut-brion.com
This article features in the Autumn Issue, which will be published later this month.
Designer Ali Behnam-Bakhtiar on bringing dream worlds to life

Ali Behnam-Bakhtiar. Image by Marko Delbello Ocepek.
Iranian-born designer Ali Behnam-Bakhtiar does it all – interiors, architectural design, weddings. Whether large-scale events or private homes, a converted airplane or a château, he runs the gamut from extravagant to minimal with equal flair and imagination, bringing his clients’ stories to life. Torri Mundell reports
Architectural designer Ali Behnam-Bakhtiar is a man on the move. Since 2003, his striking design projects have made their mark on coastlines, private islands, mountainsides and city streets in Europe, Asia and the Gulf, while his events company operates from Dubai, London, Paris and Monaco. The spaces he conceives, from the cargo plane he transformed into an airborne apartment to a spectacular eco-friendly château in Provence and a refurbished 150-metre yacht extended with landscaped green spaces, are equally dynamic. “I think of spaces and events like personal books,” he says. “They are stories that we experience through an introduction, a body and a grande finale.”
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Though Behnam-Bakhtiar claims not to have a signature style, the emphasis on experiencing a space – rather than simply passing through it – is an essential part of his aesthetic. “To create this kind of extra dimension, I am very detail orientated. I study the space carefully, I envision the memories that can be created and I focus on the senses that can be discovered.”

Behnam-Bakhtiar’s floral design for a wedding in Ljubljana, Slovenia. Copyright and courtesy Ali Bakhtiar Designs
Ali Bakhtiar Interiors clients do not commission him to create something they have already seen somewhere else. “Everything I do is one of a kind,” he says. “I don’t hold on to what I have done or what has been done.” Conceiving wholly original designs for every project can be hard work, he admits, but it means that he never caves in to “the dullness of repetition.” Instead, each project is always “a learning process that definitely keeps me challenged and excited.”
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Behnam-Bakhtiar’s curiosity, extensive research and the relationships he fosters with his clients to “deeply understand their values, wants and needs” all feed into his vision for a project. Every aspect of design is thoughtfully considered to create a harmonious whole, but his spaces are also full of daring, unexpected moments. Consider the château he restored in Provence: he preserved the historic façade and added a self-sustainable modern basement, a pond that irrigates the rest of the estate and a formal dining room with a glass floor that overlooks a garden lavishly planted with lotus flowers. “I believe it is important to embrace modernity as much as ancient knowledge, because something might look cool and new but it also needs to age well,” says the designer about his blend of the traditional and contemporary.

A 2019 house on Saint-Jean-Cap-Ferrat designed with glass walls to make the surrounding forest part of the interior. Copyright and courtesy Ali Bakhtiar Designs
Though the scale of the properties he designs can be vast, Behnam-Bakhtiar imbues his spaces with personal elements as well. “Generally, my favourite events or interior projects are the ones in which I deeply connect with my client, because this is what inspires me to go beyond expectation, and create something ‘out of this world’, a visualisation of their dreams and more.” In the château, for instance, each of the 34 suites was decorated to represent places or moments in time that are meaningful to the owner.
Creating a blueprint that encompasses both grand design moments and personal detail requires a nuanced approach. “Architecture to me is about conserving memory; creating spaces that host our lives but remain in existence beyond it,” Behnam-Bakhtiar continues. “Unlike events, architecture has permanence and so you are not just working on one experience in time, you are working on a timeless structure that impacts repeatedly. I believe architecture, landscaping and interior design need to merge to bring true and lasting harmony.”
He takes his cues from the outdoors to create this harmony. “I used to design houses that stood out from nature,” he remembers. “I now create ones that integrate with nature. The house becomes engulfed by the landscape rather than being simply set in it.” This approach also chimes with the current drive for sustainability. “Much more than ever, we now see nature as something that needs to be integrated in interiors and architecture. Rather than fighting the rules of nature or working against it, which we have done for so long, we are finally starting to see the incredible benefits of an alliance.”

A 2018 house design in Florida with a characteristic Behnam-Bakhtiar blending of natural and built environments. Copyright and courtesy Ali Bakhtiar Designs
The “green and self-sustainable” glass house he designed for a client on a private island epitomises how this can work. In building the residence from scratch, Behnam-Bakhtiar gave it a “system that transmits and observes energy” along with an ultra-modern, sleek exterior and sumptuous Art Deco furnishings.
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Similarly, on a property refurbishment in the French Pyrénées, Behnam-Bakhtiar preserved the ancient rocks that predated the house by encasing them in glass boxes and installing a “hydraulic system to make the house ‘convertible’; completely open towards the seascape, on multiple levels. We also created several distinct courtyards and fountains, to give the landscape exciting layers.”

A render of an island house off the coast in Abu Dhabi, with an Art Deco inspired interior in contrast to the building’s ultra-modern minimalist exterior. Copyright and courtesy Ali Bakhtiar Designs
Born in Tehran, Ali Behnam-Bakhtiar was still a child when he moved with his family to Paris after the Iranian Revolution in 1979. He grew up surrounded by art and culture and his parents indulged his drive to “redecorate their interiors on a weekly basis”. Even so, he says, “it was very much a conscious adult decision to develop my creativity professionally.”
His early memories from Iran, particularly before the revolution, “in which large-scale events and gatherings were considered normal” may have informed Behnam-Bakhtiar’s other hugely successful business: event planning. Orchestrating large-scale, fantasy weddings, celebrations and parties is a complementary discipline to his design work but he came upon it entirely by chance. “I was working on the interior design of a palace for a client of mine, whose daughter was in the midst of planning her wedding. Completely uninspired by the process, she had sort of given up on her dream wedding until she coincidentally saw my plans for their winter garden. In love with the plans for the garden, she convinced me to design her large-scale royal-like wedding for 2,500 guests.”

A reception that took place in Hall of Mirrors at the Palace of Versailles. Copyright and courtesy Ali Bakhtiar Designs
Behnam-Bakhtiar’s ability to imagine multidimensional, immersive spaces works as well for one-off events as it does permanent buildings, and working across the two disciplines allows for a beneficial cross-pollination of ideas. “I mix architecture and interior design with event planning, and do things that have never been seen or done before. This has allowed me to evolve and remain modern. I embrace the future and the process of change and growth.” In 2019, Ali Bakhtiar Designs was named “best wedding planner in the Middle East” at the Destination Wedding Planners ACE awards, and in the same year the company won an honorary award at the Influencer Awards Monaco.
As with his architectural designs, the events he designs are inspired by their setting. “The location and not the budget is what creates the possibilities,” he says. What would he conjure up for a wedding at a castle with an unlimited budget? “I’d probably create a sunset moment, curate different areas so there is movement and a multi-layered experience of the castle. I would also do something with the façade, so the guests can view it differently throughout the evening.”
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He is delighted to be commissioned for wedding and parties abroad. “Like creating a world from scratch, the entire infrastructure is purposefully built and specifically curated for the event, in the middle of nowhere.” The possibilities are endless, he points out, describing a beautiful event he planned on “a private island lit by 50,000 candles. The guests arrived by raft laid with beautiful flowers and in the middle of the island, we created a pond and fountain on which the gala’s dinner tables floated.” More unusually, Behnam-Bakhtiar also oversaw a divorce party on a cruise ship.
As with his design projects, Behnam-Bakhtiar and his team ensure they have oversight of every detail. “The design of the food, the uniforms, the bar; anything that has to do with the visuals, the service, the presentation… To me an event is never just about decoration, it is about continuous implementation; everything needs to run smoothly and as we visualised it.”

An impression of flower-covered columns for a wedding at the Basilica della Santissima Annunziata in Florence, January 2020. Copyright and courtesy Ali Bakhtiar Designs

A rendered image of a tunnel of flowers for a wedding in Cape Town, 2020. Copyright and courtesy Ali Bakhtiar Designs
With high-profile architectural and interior design clients and starry party guest lists, discretion is part of the Ali Bakhtiar Design service. He will not be drawn on the high profile personalities that have commissioned him. “We work with a lot of different people including celebrities and royalty, but under no circumstances do we share our clients’ names, whether we signed confidentiality agreements or not. We pride ourselves on being private.”
Word, however, is out – partly because of the design company’s huge international reach. “We go where our clients are, so it was only natural to expand,” Behnam-Bakhtiar explains of his company’s outposts in Dubai, London, Paris and Monaco. The company does not promote its productions but exposure has come nonetheless through guests’ photos on social media. And who can blame them? The vast hall filled with reflective ponds and dancing LED lights for a party in Shanghai and the arcade of pink roses for a church wedding in St Barts demanded a selfie. “Much of the current exposure of our work is not just because we have expanded but also because it is shared,” Behnam-Bakhtiar agrees.

A digital impression of a 2019 building design in Switzerland that brings nature into the heart of the home. Copyright and courtesy Ali Bakhtiar Designs
Like the architectural design industry, the events business is also becoming more mindful about expenditure. “I would like to see more consciousness around long-term trust and a sustainable use of funds,” Behnam-Bakhtiar asserts. “Rather than creating an event for the budget and exhausting funds, we now look at what we need for the event. This means we spend less on unnecessary things, so that these funds can be used elsewhere or go to charity.”
Behnam-Bakhtiar’s diligence is even more relevant in a post-Covid era. “Events of up to 7,000 people are postponed for at least a year,” he says, “but the smaller events are starting to take place now, in a more down-sized manner. We’re on stand-by, like the rest of the world.” With his vivid imagination, a roster of international clients and almost two decades of experience, he won’t be standing by for long.
Find out more: alibakhtiardesigns.com
This article features in the Autumn Issue, which will be published later this month.

A sushi platter from Zuma’s menu
When chef Rainer Becker opened the first Zuma restaurant in Knightsbridge in 2002, it set a new benchmark for informal high end dining. Sven Koch joined the restaurant group Azumi Ltd Worldwide in 2011 and now, their portfolio includes ROKA, ETARU, Oblix at The Shard and INKO NITO, with locations spread across the globe. Here, Editor-in-Chief Darius Sanai speaks to Sven Koch, the group’s CEO, about embracing competition, working collaboratively and handling the challenges of Covid-19

Sven Koch
LUX: You opened Zuma in Boston last year. How is that going?
Sven Koch: Zuma Boston has done very well; I am pleased to say it was an instant success. We have a beautiful bar area at the front of the restaurant which quickly turned into “the place to be” within the city.
Obviously, Covid-19 has affected things hugely and the restaurant has been closed for a significant amount of time, but we are positive about building the business back up once we reopen.
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LUX: You have a number of different brands in the portfolio. Do they all have different customer bases, or is the idea that clients can flip between them?
Sven Koch: It’s a mix really. We have some crossover between the brands, in fact individual locations more so, like Zuma and ROKA Mayfair, due to the proximity a lot of guests dine at both. Other than that, I would largely say they have their own customer bases. The ROKA locations have more a neighbourhood vibe, a lot of people frequent specific locations because it’s close to where they live or work, although obviously there are destination diners. Both INKO NITO locations, in London and LA, are young, vibrant area’s and very much represents the type of clients that the brand is aimed at. Oblix at The Shard, has a vastly different clientele as its our only non-Japanese restaurant and due to the restaurants location.

Zuma Boston is the brand’s latest opening
LUX: Which is the more powerful brand, between Zuma and Roka, and why?
Sven Koch: It’s hard to say if one is more powerful than the other, they are both strong in their own right but obviously different. Zuma has more international recognition due to its global footprint and the nature of the clientele who travel a great deal and regularly will eat in our locations in other countries. ROKA is predominantly based in London, with four locations, and has a huge following locally but this is also growing. We recently opened ROKA Dubai which has been very successful, and we have plans for other international locations. Ask me again in a year or two and I may be able to give you a more concrete answer!
LUX: It is famously hard to create a group of restaurants operating around the world. Why have you succeeded where others have failed?
Sven Koch: Honestly, it’s down to the people – our teams! We have always operated on the philosophy that it’s important to nurture and grow good people within the business. We have a lot of staff that have worked in multiple locations around the world for us and we really support these internal transfers as it helps to spread the company’s DNA, they are effectively like ambassadors. Additionally, we try to empower the teams in individual restaurants, they are on the ground and understand customers the best.
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LUX: You are one of the first pioneers of informal high end dining. Is the scene moving on? If so, to what?
Sven Koch: I don’t think so, you only have to look at the influx of international restaurant brands opening in London to realise that the trend is not going anywhere. That is not to say that the industry is not diversifying because I believe it is. The lifestyle element is key, people don’t simply want to go out for a meal anymore, they want to be able to spend an evening in that location; enjoy drinks before and/or after dinner, music, atmosphere… We are fortunate that all of those elements have always been part of our concept and that Japanese food is timeless as many other cuisines go in and out of fashion.
LUX: How will the coronavirus crisis affect dining out in general and your group in particular?
Sven Koch: Sadly, it seems to have affected everyone, although the hospitality industry has been particularly badly hit. We had to close all of our locations internationally, bar one (Hong Kong), at the peak of the crisis. Slowly we have been able to reopen the majority, but some cities or areas are still suffering from the aftermath so we have made the choice to wait. I think we’ve been very fortunate on the whole with government support in the countries we have restaurants in, additionally our landlords have been very understanding during this difficult time.
LUX: For years, we have seen an expansion of global travelling young wealthy people – are these your base? Is that now changing, with political and global uncertainties?
Sven Koch: Yes, they definitely are the Zuma customer base. Obviously Covid-19 has had huge effects on travel both nationally and internationally and I think it is too early to determine the long-term effects at this stage.
Having said that I just returned from the South of France for work and it was packed. It almost felt like Covid had never happened, international travellers everywhere… Prior to this trip I would have said it will take some time for travel to recover but now, you tell me?!

Oblix at the Shard is the group’s only non-Japanese restaurant, offering a rotisserie and grill menu
LUX: Is food miles an issue? Will it be?
Sven Koch: Food miles is certainly something that we need to be conscious of. It is a tricky one for our restaurants as so many of the speciality products we use can only be sourced from Japan. You obviously try and buy as locally as we can but in some cases its just not possible. In recent years we have experimented with making our own products, like soy sauce for example which was fantastic. I think that this and the resurgence of smaller artisanal producers are the way forward…If anyone knows people producing miso in the UK then let us know?!
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LUX: Is the food offering at Zuma and ROKA evergreen, or does it involve constantly? Would a diner from 12 years ago recognise the menu now?
Sven Koch: I would say 70% of the menu is evergreen but honestly that’s dictated by our customers who sometimes uproar if we take dishes off. We have several new seasonal dishes that are added to the menu and change quarterly which are developed by the individual restaurant teams. If one of those dishes happens to sell exceptionally well then, we add it to the menu permanently. In answer to your questions, yes, they would recognise it 12 years on.
LUX: You have a lot more competition now. How has that affected things? Do you get irritated by imitators?
Sven Koch: Competition is good, it keeps you on your toes and pushes you to keep evolving. When new restaurants open in competition with us we generally feel it for the first month or so. Customers love to try the latest new thing and we do see a small downturn in business which is always a little difficult to deal with, but they soon return to us, which is a testament to the quality of our product and our team.
Ha! Do we get irritated by imitators?… Good question! I must be honest; it is irritating when you see another restaurant directly ripping us off, it happens regularly that I go to another restaurant, open the menu and its surprisingly so familiar! I always just think: why don’t you make it your own? Be a bit creative, work a little harder – fundamentally I think it’s a very lazy approach.

ROKA Aldwych. Image by Richard Southall/Agi Ch
LUX: Are we facing a speed bump or a new paradigm?
Sven Koch: 2020 has been a difficult year to say the least and things have certainly shifted but I would love to think this a speed bump and we are approaching as such. We are pushing ahead with plans, albeit a bit more cautiously from a budget perspective. Between Zuma, ROKA and Oblix, we aim to open in excess of 15 new locations in the next 3 years.
LUX: What cities or countries would you like to be in, which you are not in currently?
Sven Koch: As I mentioned we have substantial expansion plans in the not too distant future and are looking at sites in Europe such as Paris, Cannes, Saint Tropez, Monaco, Madrid and Capri, and further afield in Cabo, Mexico, and Morocco… I don’t think that leaves much left! From a personal perspective, I would love to open something in Germany – as would Rainer [Becker] – given that it’s our home country but so far, the right opportunity hasn’t presented itself. Watch this space!

Sliced yellowtail with green chilli relish, ponzu and pickled garlic from Zuma’s menu
LUX: How do you and Rainer Becker share duties?
Sven Koch: We don’t really share duties to be honest, we have never sat down formally and assigned roles as it has always been a lot more natural and organic than that.
Obviously, Rainer created the restaurant concepts and he is still heavily involved in the creative side of things including the food and design. I tend to take care of the day to day running of the company including the expansion and growth. We are very collaborative however and always tend to bounce ideas off each other.
LUX: What has been your greatest challenge, and how did you overcome it?
Sven Koch: For sure Covid-19 has been the biggest challenge both personally and professionally. The pandemic has hit everyone hard and its devastating to see people’s families effected and being so hard hit financially. As a business we are working hard to ensure we can bring as many members of staff back into the business as possible. It really is a frightening time.
Find out more: azumirestaurants.com

A dining room interior by SKIN. Image by Andrew Miller Photography
Founded by interior designer Lauren Lozano Ziol and graphic designer Michelle Jolas, SKIN is a luxury interior design studio that offers its clients the opportunity to accompany designers to furniture markets, design shows and antique shops. Ahead of the studio’s London launch, we speak to Lauren Lozano Ziol about the business concept, her inspirations and designing spaces to promote positivity

Lauren Lozano Ziol (right) with Michelle Jolas
LUX: How did the concept for SKIN first evolve and who’s your target customer?
Lauren Lozano Ziol: Since Michelle and I first met over a decade ago, we have succeeded in pushing each other out of our respective comfort zones of graphic design and history of art, allowing us to continually challenge style boundaries. When we founded SKIN in 2017, we bonded over our love for materials that can be used in design. There are so many exciting and interesting ways to use materials such as cowhides, shagreen, snakeskin, leather, fabrics, veneer and so much more. Wallpaper is another critical consideration for us, in the past, we contemplated creating a wallpaper line, and the name ‘SKIN’ was a fun play on all of the above. As we considered what SKIN as a company meant, we realised the meaning is profound – it’s your outer layer, what you show to the world, it’s inner and outer beauty, it’s diversity – this led us to name our website skinyourworld.com.
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Our target customer is a discerning client who appreciates the beauty of high-end, quality interiors and materials, with a shared interest in art and furniture history, who isn’t afraid of mixing period pieces and jumping out of their comfort zone to create unique, elegant and sophisticated interiors. Also, a client that likes to have fun with the process.
LUX: What’s your creative process when you start on a new interiors project?
Lauren Lozano Ziol: Firstly, we learn about the client, who they are, what they like and what inspires them in their daily lives so that we can understand their needs. The creative juices then start flowing. We create vision boards, art collection ideas and materials. We lay out the floor plans and make sure the scale is perfect, we then select potential furniture, sketch ideas and pull it all together with renderings to show the client. We love being in the client’s space with all the materials. Colour and texture, lighting and luxurious material all play a synchronised role in the complete design. When we present to a client, we love to collaborate with them, it sparks creativity and new ideas.

A private residence project by SKIN. Image by Andrew Miller
LUX: In terms of the design side of the business, is it important to have a style that’s recognisably yours?
Lauren Lozano Ziol: Yes, and no. Yes, in terms of being refined, elegant, timeless, classic and chic – whether the interior is modern or traditional. However, every client is different, so we like to explore what that means to the project and not box ourselves into one look. We want each project to be unique.
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LUX: Is there a design era that you’re particularly drawn to or inspired by?
Lauren Lozano Ziol: French 40s and Art Deco in terms of style and materials. We also adore Maison Jansen.

Library design by SKIN. Image by Andrew Miller
LUX: How much of a consideration is sustainability?
Lauren Lozano Ziol: Very much so, our environment has never been more important, so we work together with architects and contractors to bring the right materials that are long-lasting and good for the planet. Now more than ever the need for healthy communities, clean air and non-toxic environments is paramount.
LUX: Why do you think lifestyle services have become more desirable in recent years?
Lauren Lozano Ziol: We firmly believe that environments influence how you feel. They have the potential to promote creativity and help make you your best. If you like the space you’re in, you feel happier amidst the disruption of Covid-19. The well-being achieved from a well-thought-out, organised home can have long-term positive effects on the whole family.
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LUX: Are your excursions designed to inspire or educate, or both?
Lauren Lozano Ziol: Both! We make a list, head off to explore and see what catches our eye. We love talking about the history of pieces when we go on an excursion, but ultimately, we settle on what speaks to us and inspires our project goals. The day can end very differently to what we set out to accomplish because there are always hidden gems and treasures to find along the way.
LUX: Should good design last forever?
Lauren Lozano Ziol: Yes, our philosophy is “timeless, classic, chic with an edge” which allows us to create an ageless design yet pushes us to look for new and exciting trends.
LUX: What’s next for you?
Lauren Lozano Ziol: Our London launch, which we are so excited about. We are ready to meet new and interesting clients and breathe life into amazing projects. Again, our environments have never been more critical, and we are ready to take on our new adventure.
Find out more: skinyourworld.com

Dr. Li Li is Vice Chairman of the Board of Directors of MEBO Group
Li Li is a woman on a mission. Taking over her husband’s Beijing-based medical company MEBO after his unexpected early passing a few years ago, she has built it into one of the most significant and serious players in the rapidly developing field of regenerative medicine in China, the US, and beyond. While her business, which has dual headquarters in China and the US, has built partnerships with the likes of Harvard University, she is also on a personal crusade to increase cultural understanding and links between East and West, as LUX discovers
LUX: You have won many awards as a female entrepreneur. What are the challenges that you faced?
Li Li: The lack of access to market information is a challenge for many women entrepreneurs. Secondly, the speed of social development is constantly accelerating. So women entrepreneurs constantly need to learn and absorb new professional knowledge to cope with the changing external environment.
The next generation of women entrepreneurs in China need to become more open-minded, more pattern-oriented and more world-oriented. I also welcome women entrepreneurs from all over the world to join us in building a platform of win-win cooperation.
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Also important is to set up an industry role that people can use as a reference. MEBO has been committed to public welfare, including international public welfare, for more than 30 years. I hope the next generation of female entrepreneurs can further enhance their sense of social responsibility and make more contributions to society, while promoting the development of enterprises through this way.
Women are the symbol of warmth and love. There is a good conjunction between public welfare, responsibility and femininity. Female entrepreneurs should reflect this in their own power and method of working.

Li on the occasion of her receiving the Barony of Yair at Royal Ascot in 2019
LUX: You have a focus, perhaps unusual in China, on developing international relationships with institutions all over the world. Why?
Li Li: Good international relations will bring new vitality to enterprises. Currently, MEBO has established cooperation with more than 70 countries and regions. The world is becoming more and more integrated, the establishment of friendly international relations is important. It is important also for business to further enhance the connection among the people of the world. We can enhance the trust among people of all religions and beliefs, and this will improve the quality of life.
In MEBO Group we have been working on the worldwide development of regenerative medical technology in burns, wounds and ulcers. My husband, Professor Rongxiang Xu, founded this technology. Now, I am leading MEBO to introduce it around the world. This technology will bring life hope to more people from all over the world.
Read more: Fashion superstar Giorgio Armani on his global empire
LUX: How did you develop MEBO Group and what challenges did you face in this process? Why did you switch from medical technology to life sciences?
Li Li: We experienced numerous difficulties and risks while growing MEBO, and our success could not have been achieved without the efforts of the MEBO team and the help of friends throughout the world for more than 30 years. It is inseparable from the worldwide trend of life science development. During the process of development, we worked hard to explore the wet treatment for burns and developed it into a systematic and complete science of human body regeneration and recovery. We encountered a lot of challenges such as the change of the national system, the upgrading of the market structure, the clinical transformation of science and technology, diversified demands for products and in-depth research and development.
Life science is a young discipline, it promotes the improvement of life quality and progress more comprehensively and sustainably. The development of this discipline cannot be separated from more
in-depth scientific research, and R&D is the engine of the new field. Professor Rongxiang Xu proposed the concept of insitu regeneration that has opened a new world in regenerative life science. In this new field, we have accelerated the pace of diversified development and research. We are cooperating with Harvard Medical School, the University of Chicago, the University of Southern California, Massachusetts Institute of Technology, and Caltech (among others in the US), as well as Nankai University, Shandong University and Binzhou Medical College in China to carry out regenerative life-science research, accelerating the implementation and transformation of innovation and products.

Dr Li Li with former US president Bill Clinton
LUX: How important do you think innovation is in business?
Li Li: Innovation is the soul of enterprise’s survival and development. Also, it is an important source of business improvement. Innovation in the commercial area could not only bring new products to people, but also change ideas and culture. Innovation plays an important role in improving product quality and also in implementing a strategy of product diversification.
At the same time, only through innovation can an enterprise form its unique brand advantage, improve its organisational form and management efficiency, continuously adapt to the requirements of economic development, and further promote the prosperity of business.
MEBO has changed from a single product structure to a various product structure, including medicine, cosmetics, medical equipment, health products and food, while moving into international markets. These all represent the importance of innovation.
Read more: How Hublot’s collaborations are changing the face of luxury
LUX: Do you think Chinese companies get enough recognition in the world?
Li Li: Since China’s modern industrialisation started relatively late, it may not have stood at the same starting line as developed countries.
However, since entering modern times, China’s development has been phenomenal and has opened the door to the world. Chinese companies are constantly going out into the world and becoming bigger and stronger. MEBO itself now covers more than 70 countries, regions and markets. We have more than 70 domestic and international patents.
LUX: What is your long-term relationship with California and the United States?
Li Li: I started to promote the regeneration business of our group in California in the early 1990s. California is now my second home and an integral part of my life and business. We have dual headquarters in China and the United States, so the US is very important to me in terms of business development and social relations.

From far left: Dr Li Li with Kevin Xu, Laura Bush and George W Bush
LUX: Where else is important to you?
Li Li: Britain and MEBO have strong roots. As early as October 1999, my late husband’s special report into wounds sparked great attention from a renowned British expert in wound repair, Professor Mark Ferguson of Manchester University. In 2000, Professor Mamta Shah, the British consultant children’s burn and plastic surgeon, at the University Hospital of South Manchester, and honorary lecturer of the school of biological sciences at Manchester University, came to China for a five-day investigation into the basic research on and clinical application of wet burn treatment technology.
British scholars and medical experts have had increasingly frequent contact with MEBO. Academic exchanges and cooperation are also gradually increased. Last year, we had an in-depth communication with the University of Oxford and the Royal Pharmaceutical Society. In June 2019, my colleague Kevin Xu and I attended the third Rhodes Ventures Forum at Rhodes House, Oxford University. We discussed Oxford as a possible first venue for the Clinton Global Initiative University Conference outside the US.
LUX: You also have interests in the entertainment and film industries…
Li Li: I have had a strong interest in art since I was a child. Now the development of the cultural industries is flourishing, so I also pay close attention to the development of the entertainment and film industries in particular. I have good friends who work there and I continuously support the development of film, culture and art. I also follow trends in the cultural industries, trying to inject new blood!
LUX: Tell us about the Boao Forum for Asia, and your work in NGOs and charity.
Li Li: The Boao Forum for Asia aims to build consensus, promote cooperation and spread the voice of Asia. From March 26 to 29 of 2019, I attended the 18th Boao annual conference for Asia in Boao, Hainan Province, at which Chinese premier Keqiang Li delivered the keynote speech. The forum focuses on the open world economy, multilateral and regional cooperation, global governance, the progress of science and technology, and politics, diplomacy and security in the frontier of hotspots in the fields of education, culture and people’s livelihood issues.
All of these are important to an entrepreneur. I have always thought of myself as a mission-driven entrepreneur who actively engages in public welfare. We have launched foundations in the US and China that support technological development, disaster relief and public life rescue, academic promotion and research on regenerative medical technology, and professional training for doctors at the grass-roots level in the three fields of funding, academic research and training.
We are also involved in public welfare action, such as the United Nations Every Woman Every Child Partnership Network Life Regeneration Action Programme, to help people in Asia, Africa and Latin America.
LUX: Do you have hobbies? What do you do to relax?
Li Li: My hobbies are reading, spotting new trends, discovering talent, getting to know diverse cultures, and so on. I relax by watching movies, listening to music and exercising. I want to experience the power of nature and humanity, to feel life, and in order to improve myself to improve the quality of all human life.
Find out more: mebo.com
Fashion superstar Giorgio Armani on his global empire

Giorgio Armani. Courtesy Giorgio Armani
The designs of fashion superstar Giorgio Armani have become synonymous with the relaxed yet restrained and sophisticated style that has, over the nearly half century he has been in the business, transformed Italian tailoring. Harriet Quick talks to the legend about his global empire, which spans womenswear, menswear, interiors, hotels and more
Even with increased life expectancy and delayed retirement age, there is only a tiny percentage of us who, at the age of 85, will wake up every morning motivated by the prospect of a full days’ work. That Giorgio Armani is in charge of a multibillion-euro company, more than 7,000 employees and owns a personal property portfolio of nine houses (plus a 65m superyacht named after his mother’s nickname, Maín), a personal fortune estimated at 6 billion euros and a whip-sharp brain makes him that rarity.
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Who does he see in the mirror each morning? “I see a man who, through sheer hard work, has achieved a lot, turning a vision of style into an all-encompassing business. This assumption might sound like an overstatement, but it is a matter of fact,” says Mr Armani (Mr is his preferred address), dressed in his ‘fashion-worker uniform’ of blue sweater, cotton trousers and white sneakers. “And yet, in spite of all my achievements, I still feel the fire. I am never content – I am always challenging myself. That’s how I keep young and aware, by always raising the bar a little higher,” he says.
In January 2020, Armani will have presented Giorgio Armani menswear during Milan fashion week, the Armani Privé collection during the Paris haute couture collections and overseen looks designed for celebrities attending the Golden Globes, the Oscars and the Baftas. He also picked up the GQ Italia Award in January in swift succession to the Outstanding Achievement Award that was presented to him by Julia Roberts and Cate Blanchett at the British Fashion Awards in December 2019. By way of acceptance, he simply gave a big thank you while Blanchett added, “Mr Armani is a man who prefers to let his clothes do the talking”.

Armani with his mother Maria in 1939 (top), and with his partner Sergio Galeotti. Both images courtesy of Giorgio Armani
The new decade marks forty-five years in the business during which the Armani brand has grown from a seedling collection of subtle, relaxed men’s suiting into a global powerhouse that encompasses 11 collections a year (including Privé and Emporio Armani) fine perfume and cosmetics, underwear, eyewear, denim, interiors, furnishings and hotels. Armani, who is the CEO and creative director, remains the sole shareholder making him, alongside the Wertheimer family that owns Chanel, Sir Paul Smith and Rei Kawakubo of Comme des Garçons, one of the last remaining fashion industry founder/owner titans. Ralph Lauren stepped down from his role as CEO in 2015.
“A vision like this takes a long time to be fully developed. The slow growth made it organic and all encompassing,” says Armani. “I had the first glimpses that style could turn into lifestyle back in the eighties, sensing that my philosophy could be applied to many different fields. Across the nineties, as the business grew, I started adding new elements, be it furniture, restaurants or hotels. My intention today is to offer a complete Armani lifestyle. New things can be added all the time. The vision has not changed over the years, it has grown, evolved and expanded,” he says as if observing the horizon line. But the roots were set firm and fast. In the first year of trading (1976) the turnover was $2 million. With Italian producer GFT and American know-how, Giorgio Armani and his right-hand Sergio Galeotti learnt how to manufacture and distribute at scale. In 1981, Emporio Armani was launched offering denims and sportswear at accessible prices and emblazoned with the graphic triumph that is the EA eagle.
Read more: How Hublot’s collaborations are changing the face of luxury
Armani’s lifestyle vision of pared-down elegance (in shades of aqua and greige) has proven as enduring as the bewitching romance of Pantelleria, the tiny island that lies off the coast of Sicily. The myth of Armani seems to predate the man himself, reaching back through the 20th century into some misty pre-industrial past and lurching forward into a tonally harmonised borderless utopia. In Armani’s universe, shapes, moods and memes may change, but not excessively so and one would be hard pushed to date one collection versus another. In this age of responsible luxury and sustainability, that interchangeability is now again being considered a virtue rather than a freakish anomaly. The brand, which Armani describes as a ‘physiological entity’, speaks of constancy, grace, strength and good health seemingly impervious (or very well sheltered from) the rude chaos of real life, just like the founder himself. The allure of Armani’s serene aesthetic harbour (in jackets and the best-selling Luminous Silk Foundation alike) seems to grow in inverse proportions to the spiking rates of anxiety and turbulence in the world.

Armani at the 2019 British Fashion Awards with, from left, Cate Blanchett, Julia Roberts, Tom Cruise and Roberta Armani. Photo by Stefano Guindani
Yet upheaval, tragedy and human destruction is part and parcel of the Armani story. Young Giorgio (one of three siblings) grew up in poverty-stricken postwar Italy, in the town of Piacenza, near Milan. Food, healthcare, building materials, fuel and clothing were in short supply. Bombing raids were imprinted on his childhood memories as were the visits to the local fascist HQ where his father worked as an office clerk. Armani distanced himself from the ideology and the relationship (his father died when he was 25) decades ago. “We had little, very little, so we treasured what we owned. My mother was wonderful in that sense: we were always impeccable, even if we did not have anything to show off. It was all about being clean, being proper. I’d call it dignity,” he reflects. The autumn/winter 2020 menswear collection, with its distressed-leather donkey jacket, soft shouldered tweed suits and shearling mountain coats and combat boots, had strong echoes of wartime civvy and military garb, albeit in luxury and technical materials.
“As industrialisation grew, we came into contact with new stuff. I remember my first incredibly stiff pair of blue jeans and I immediately felt like James Dean. As the economy boomed we all became eager for more. The social fabric disintegrated a bit and being modern became a must. That’s when I really understood the power of clothing – it’s the first projection of the self into society,” he continues. To note, Giorgio Armani SpA was one of the first brands to enter the Chinese market – he has an innate understanding of aspiration.
Read more: Van Cleef & Arpels CEO Nicolas Bos on the poetry of jewellery
Like Ralph Lauren, Armani received his fashion training on the shop floor at the swish Milanese department store, La Rinascente. “I was dressing windows and working as a buyer. I got to observe people, and that was an invaluable lesson. Milano at that time was a bursting, innovative city and people were constantly on the lookout for something new. I developed a passion for fabrics and shapes. Then I had the privilege of working as an apprentice with Nino Cerruti, where my career truly took off. I quickly started to develop strong, personal ideas. It was Cerruti himself – to whose foresight I owe a great deal – who asked me for new solutions to make the suit less rigid, more comfortable, less industrial and more tailored,” says Armani.
It’s hard to imagine in our century of casual how modern and desirable the deconstructed jacket and roomy fluid trousers on which Armani made his name would have appeared. But his work to soften the silhouette was as impactful as Coco Chanel’s cardigan jacket on women’s fashion. The silhouette was not only ‘comfortable’, it also projected a certain sense of cosmopolitan ease and adaptability, qualities that were in keeping with a flourishing economy (cars, furniture, fashion, fabric, lighting) and the birth of the ‘Made In Italy’ pedigree.
“By deconstructing the jacket, I allowed it to live on the body, using far from traditional fabrics. That principle is the one I used to build my own brand. Suiting at the time was very stiff. Women, in the meantime, were making progress in the work place and needed a new dress code: ‘ladylike’ was not suitable for the board meeting. I made the suit suitable for men on the lookout for something more natural and for career women. I sensed a need and offered a solution. The rest, as they say, is history,” says Armani, who is wont to gently shrug his shoulders.

A look from the Armani AW14 advertising campaign. Image by Solve Sundsbo
“I think Armani’s success is due to his fashion and the images that went with it,” says Gianluca Longo, style editor at British Vogue. “He personally art directed the advertising campaigns and created the Armani style. He hit the American and the Japanese markets in the booming 80s and the Armani suit became a symbol of success at work. For men, it was a relaxed style and for women, a structured jacket that was still elegant and feminine in the cut.”
Armani’s success is rooted in a close group of loyal collaborators that were particularly effective in navigating the closed-shop Italian fashion business. “Sergio Galeotti has been the pivotal figure for me. He was the one who pushed me to go on my own and who was also by my side to manage it all. When he passed away [in 1985] I had to take my destiny into my own hands. Finally, that was his biggest push. I would not be where I am now without Sergio. I owe a lot to many people I have met across the years, especially Leo Dell’Orco, but I am a truly self-made individual,” he says. He also cites his mother Maria as a mentor: “She taught us the importance of taking care of yourself as an ethical choice. The idea of achieving so much with so little left a lasting impression on me.” Even at 85, he exercises for 90 minutes daily.

The Amal restaurant at the Armani Hotel Dubai.
In his professional life, he cites John Fairchild (founder and editor of WWD) and Karl Lagerfeld as mentors. He admits he is not easy to get on with in terms of journalistic portrayal (he is succinct to the point of being terse) but does remember Jay Cocks’s 1982 Time profile. The cover bore the headline “Giorgio’s Gorgeous Style” and featured the leather-jacketed designer in his own incarnation of James Dean. This was also when Armani took on American retail (Barneys was one of the first stores) and then Hollywood. Leonardo DiCaprio (The Wolf of Wall Street), Kevin Costner (The Untouchables) and Richard Gere (American Gigolo) are among the early pin-ups in a line-up of celebrities looked after by a highly active VIP and Entertainment division overseen by his niece, Roberta Armani.
Read more: Discovering Deutsche Bank’s legendary art collection
In the leagues of big business, a beige Armani suit (in fluid crepe wool) became the uniform of choice for a generation of female leaders, president of Bergdorf Goodman, Dawn Mello, and first ladies included. Today’s soft-power designers, including The Row and Gabriela Hearst, share a surprising amount in common with Armani’s aesthetic. Where peer-group brands built billion-dollar businesses on accessories, Armani’s strength has always been clothing. The cohesive brand architecture works from top to bottom with a bespoke velvet tuxedo on Brad Pitt boosting everyday entry-level purchases of underwear and scent. For the best part of the 1980s, Gianni Versace, Giorgio Armani, Gianfranco Ferré and Valentino Garavani ruled the Italian fashion business before Gucci was resurrected and Miuccia Prada launched into ready-to-wear.
Working at Giorgio Armani SpA is not for slouches. Team Armani work with military precision, expertly choreographing Armani’s interactions with press and dignitaries while exuding brand values 24/7. The notion of a team is always emphasised over individual stars and the same is true of the catwalk presentations and campaigns. The models are rarely supermodels or names but appear as a lithe army, with naturalistic make-up, hair and gestures and clothes that blend in with the wearer. “The founding principles of my company are based upon autonomy and independence,” says Armani. “Jobs might be short lived today, but not in my case. My first employee, Irene, still works for the company.” The Armani Group’s reach has been impacted by a flood of street-credible brands, including Balenciaga, Off White, Burberry and Kim Jones at Dior. In 2016, revenues dropped by five per cent (estimated at 2.51 billion euros) and various strands of the business were given a sharp nip and tuck to refocus on core values.

Furniture in the Armani/Casa 2019–20 collection at the Salone del Mobile in Milan. Image by Fabrizio Nannini
As a private company, rumblings and frissons behind the scenes are hard to detect. The Armani world is elegantly orchestrated, from the polished-concrete Armani HQ in Milan designed by Tadao Ando to the flagships, many designed by architect Claudio Silvestrin, and the low-rise converted dammuso on the island of Pantelleria where Armani has a holiday home. “Clothing is about the space between cloth and body, architecture is about the space in which the body moves. I do not see many differences, and I think soulful simplicity always wins,” says Armani. And tactility. “The virtual is cold. We need to touch things, we need to make bonds.”
Read more: Inside Sassan Behnam-Bakhtiar’s Saint-Jean-Cap-Ferrat studio
“Mr Armani is a very loyal person, he relies on his close friends and has an acute sense of humour,” says Longo who last year was invited onto the superyacht, Maín. “That always helps. And he still loves to be involved in everything that he sees around him. From a button on a jacket, to the cutlery on a table.”
The spring/summer 2020 collection of misty fog and aqua cadet suits and cloud-like organza-topped shimmering gowns was dedicated to Earth, echoing this era’s concern over climate change. The company has been a supporter of Acqua for Life for more than ten years alongside other charities supported by the Giorgio Armani Foundation, set up in 2016. As fashion goes through epochal changes in purchasing behaviours and attitudes, the business will be remarkably different in ten years’ time.

Richard Gere in American Gigolo (1980), and Andy Garcia and Kevin Costner in The Untouchables (1987), for both of which Armani designed the costumes
“The outlook for the fashion business and the outlook for fashion are two separate issues,” Armani says. “Fashion, I feel, has a great future, as people are becoming more and more confident in making decisions about what to wear based on what suits them, and are also becoming better educated in matters of style. The fashion business, on the other hand, must adapt to this new situation, and the fact that consumers are able to access new ideas from their digital devices at any hour of the day, anywhere in the world. How to best respond to the new landscape hasn’t changed – make clothing and accessories that help people fulfil their potential and look their best and bring out their characters.” The focus should be on style, not trends, he argues. “And you should have your own vision and viewpoint as a designer. If you do these things, you will be successful. Consumer behaviour may change, but why people buy fashion in the first place will not.”
On the matter of succession plans, Mr Armani remains a closed book. The internal leaders are likely to be in place. “Freedom gives me pleasure. I experience it in my business, as I am still my own boss. I experience it in my boat, suspended between the sky and the sea.” One intuits that this sense of inner peace has been hard won yet the reaching for it is what drives the Giorgio Armani brand.
Discover the collections: armani.com
This article was originally published in the Summer 2020 Issue.
Princess Yachts CEO Antony Sheriff on a new generation of yachting

The Princess Yachts’ X95 flybridge
Antony Sheriff has transformed the fortunes of Bernard Arnault’s yachtmaker Princess, creating boats that are stylish, in demand and environmentally innovative, for a new generation of consumer. LUX gets his story

Antony Sheriff
“It’s the sports car of the range. The hull reduces drag by 30 per cent, and it has sports-car-like performance and a Pininfarina design.” Princess Yachts CEO Antony Sheriff is enthusing over a projection of the R35, his company’s cool-looking 35-foot yacht, the latest in a series of innovations he has overseen in what is fast becoming known as the most dynamic yachtmaker in the world.
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“Sometimes,” he says, “if you are doing something new and are innovating, customers don’t know what they want until you give it to them.” Sheriff has been responsible for a number of innovations at the company, which is owned by LVMH-owner Bernard Arnault through his private equity company L Catterton, both on the product side and on partnerships.

The stateroom (above) and exterior of X95 yacht
In 2016 he launched a collaboration with the Marine Conservation Society, aimed at helping clean up ocean plastics, conserve coral and aid the conservation of marine creatures such as turtles. The Italian-American, who in his previous job launched McLaren’s hybrid P1 hypercar as CEO of the company’s road-car division, is disarmingly straight talking. “We are an industry which makes beautiful products, but we haven’t always been that mindful of the effects they have. We wanted to do something quietly to reduce the impact of yachts on the sea.”
He says the impetus has not – yet – come from the market, but from his own initiative. “We are trying to do the right thing and would rather be on the front foot than the back foot. People enjoy yachting because of the beautiful environment, and we need to try and maintain the water in the state we found it in.”
Read more: Chelsea Barracks is redefining London’s garden squares
Sheriff says that, as with cars, the need to innovate for environmental reasons has actually ended up bringing better products to market. He points to the example of the X95, which has up to 40 per cent more space than its predecessor while using 30 per cent less fuel and matching it in performance; and the Y95, another super-slick collaboration with Italian design house Pininfarina, which seems to have taken up its unparalleled design of luxury modes of transport where it left off with Ferrari after the end of a collaboration there spanning decades.

The R35 performance sports yacht
Sheriff is a little scathing about some of the bloated products on offer from other yachtmakers, and adds: “We are putting the elegance and refinement back in yacht design, creating yachts that look like they belong on the ocean.”
Ultimately, though, he says the biggest change during his tenure since 2016 has been the change in the nature of the consumer. “Increasingly people are buying yachts not as status symbols but as places to spend a wonderful time with family and friends. You go on a family vacation in a yacht and it’s the best vacation possible: the kids stay together with you for fantastic family time, they can’t run away to the nightclub, and you get to spend time with each other in private in a beautiful place.” And, if some of the latest Pininfarina designs continue in the same vein, on a beautiful place, too.
Find out more: princessyachts.com
This article was originally published in the Summer 2020 Issue.
Van Cleef & Arpels CEO Nicolas Bos on the poetry of jewellery

L’Arbre aux tourmalines (1976) by Jean Vendome © MNHN/F. Farges.
The heritage of Parisian jeweller Van Cleef & Arpels is being honoured by an exhibition at the Muséum National d’Histoire Naturelle in Paris, in which their gems from across the years are being shown alongside the raw stones that such jewels are made from. On the eve of the show’s opening, LUX meets with the maison’s CEO, Nicolas Bos

Nicolas Bos & Cate Blanchett. © Dimitrios Kambouris/Getty.
LUX: How does seeing the raw beauty of stones extracted from the earth affect your appreciation of fine jewellery?
Nicolas Bos: The aim of this exhibition is to show alongside each other the raw minerals, faceted gems and finished jewellery creations. This juxtaposition really emphasises the stones’ journey from the depth of the Earth into the craftsmen’s hands that will reveal their beauty. In front of raw minerals, we cannot but be humble and admire what nature can create. It is also with great pride that we can see what we are able to accomplish today with these treasures through our know-how.
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LUX: The exhibition shows that humans have always been drawn to adornment. Is the lure of jewellery today different to ancient times?
Nicolas Bos: Since ancient times, both men and women have enjoyed adorning themselves with precious and rare materials. Over the centuries, jewellery and lapidary techniques have evolved, new materials have been found and new sources of inspiration and artistic movements have forged new creations. Society has also significantly evolved, with changes in how jewellery is perceived.

Cravat necklace, 1954. © Patrick Gries.

Bluebird clip, 1963. © Anthony Falcone.
LUX: Jewellery companies seem to be doing ever more exhibitions – why is this?
Nicolas Bos: Exhibitions are a great way for a centenary maison such as ours to reveal the evolution of its style across the decades. Furthermore, for Van Cleef & Arpels, transmission, education and culture are fundamental values. That is why we conceive or participate in exhibitions (be it patrimonial or even contemporary). We display creations not just by the maison; we also focus either on the spirit of a particular era (the 1970s and Alhambra, for example), or on a source of inspiration, or on a particular material such as gems. The maison has over several years initiated relationships with great cultural institutions such as the Musée des Arts Décoratifs or the Muséum National d’Histoire Naturelle, both in Paris, to encourage thoughtful and pertinent dialogues between jewellery and other fields such as mineralogy or the decorative arts in general. The collaboration with the American artist Bob Wilson, in 2016, with a scenography based on Noah’s Ark’s highlighting a high jewellery collection, also expressed this wish to link our creativity with other arts. Another example, in 2017, at the National Museum of Modern Art in Kyoto, paralleled traditional Japanese craftsmanship and Van Cleef & Arpels jewellery expertise in the exhibition ‘Mastery of an Art’.
Read more: How Gaggenau is innovating the ancient art of steam cooking
LUX: How would you summarise the brand or aura of Van Cleef & Arpels to a new client?
Nicolas Bos: I would say that the maison puts poetry and enchantment at centre stage in all its creations, be it high jewellery or jewellery or timepieces. Over the years, Van Cleef & Arpels keeps reinventing itself while always staying faithful to its original DNA. Its sources of inspiration range from nature and couture to dance, astronomy and imaginary worlds.

Eucalyptus seed clip, 1968. © Bertrand Moulin
LUX: The ‘Gems’ exhibition includes modern recreations of significant historical jewellery, such as the Toison d’Or worn by Louis XV. What does a piece of historical jewellery tell you about how the wearer once lived?
Nicolas Bos: I’m not a history expert and the maison did not participate in these recreations but it is true that they are impressive. The Toison d’Or underlines the magnificence in which French monarchs used to live and it highlights their taste for exceptional stones and adornment in general. I would like also to mention a special piece that belongs to the Muséum National d’Histoire Naturelle collection and is of real interest – the tourmalines mobile/tree created by Jean Vendome. This is a real masterpiece that exemplifies the fine work bringing together jewellery, sculpture and design.
LUX: Are lab-grown gems a threat?
Nicolas Bos: We do not consider them as such at Van Cleef & Arpels. They are another type of material which has nothing to do with our idea of jewellery. They are industrial objects which don’t have the rarity, the preciousness or charm that natural stones gain after spending millions of years in the depths of the Earth.

Gladiator clip, 1956. © Anthony Falcone.
LUX: Does learning about the origins of gemstones in an exhibition such as this teach us about the earth from which they came? Does it influence Van Cleef & Arpel’s attitude towards provenance and sustainability?
Nicolas Bos: Sustainability is a core value of Van Cleef & Arpels: we are a certified member of the Responsible Jewellery Council (RJC) which has the strictest standards of responsible practices for the jewellery industry. We also ask our suppliers to be certified with the RJC in order to promote good practices in the supply chain and we audit them as well. All diamonds purchased by Van Cleef & Arpels are compliant with the Kimberley Process Certification Scheme which has worked since 2003 to put an end to the trade in conflict diamonds. We also work with multi-stakeholder initiatives on responsible sourcing and supply-chain due diligence, in particular for coloured gemstones.
LUX: Can you describe the Van Cleef & Arpels high jewellery piece that is inspired by the exhibition?
Nicolas Bos: In order to fit in with the central theme of the exhibition, the maison imagined a unique high jewellery object comprising stones, gems and jewels, some faceted, some polished, some raw. Through the work of craftsmen’s hands these stones speak with each other, adding a highly original piece to the history of Van Cleef & Arpels. It provides a fittingly precious and poetic conclusion to this exhibition.
The exhibition ‘Pierres Précieuses’ runs until 3 January 2021 at Muséum National d’Histoire Naturelle in Paris
View the collections: vancleefarpels.com
This article was originally published in the Summer 2020 Issue, out now.
Fashion designer Erdem Moralıoğlu’s guide to east London

Erdem Moralioglu by Tom Mannion
Erdem Moralıoğlu’s flagship store is in Mayfair, but the heart of this designer to the stars is in hip east London, where he lives and has his studio. He gives LUX a pre-lockdown tour of his home patch
My favourite view…
The view from the restaurant at the top of the National Portrait Gallery
The most romantic spot for dinner…
The best spot to read a book…
The best place to take a selfie…
No selfies!
Where you’ll hear the coolest music…
The Glory in Dalston
The only coffee I’ll queue for…
Violet on Wilton Way (they also do the best cinnamon bun in the world)
The perfect spot not in a travel guide…
The stacks at The London Library – I could spend hours getting lost in all the books
A tourist destination that’s worth the hype…
The Turbine Hall at Tate Modern
The best spot for some people-watching…
Broadway Market on a Saturday
The taste that reminds me of my childhood…
Mangal 2 on Stoke Newington Road, which is my favourite Turkish restaurant in London
My favourite museum/gallery…
The Enlightenment Gallery at the British Museum or anything at Maureen Paley
The shop I never want to leave…
My shop in Mayfair. I spend a lot of time there and many of my clients say it feels like home
The best place to soak up some nature…
In the pool at London Fields Lido in winter
The perfect weekend brunch…
Allpress Espresso on Dalston Lane
I’m prepared to make a detour for…
The National Portrait Gallery
I’m at home in….
Hackney
View the designer’s collections: erdem.com
This story was originally published in the Summer 2020 Issue, out now.

Portia Antonia Alexis is a leading consumer business analyst, neuroeconomist and mathematician
Portia Antonia Alexis is a neuroeconomist and consumer goods analyst specialising in the luxury and beauty sector. Following the publication of a recent research paper entitled ‘The Global Elite,’ the McKinsey alumnus speaks to LUX about how populism is just another form of protection for ingrained elites, why more women will become entrepreneurs, and how self-made billionaires are not always what they seem
LUX: Recent elections in the US, UK and elsewhere have returned a populist message. Yet US President Donald Trump and UK PM Boris Johnson are part of the elite themselves, and their elections are benefitting the elite more than anyone else. How can this be?
Portia Antonia Alexis: Right-wing populism emerges when the political and economic status quo fails the majority of people. Populist politicians build their base by constructing an in-group – in this case, hardworking white Britons – and pitching themselves as the champions of this “oppressed” group. They then blame the out-group – Muslims, migrants and scroungers – for the hardships everyone else is suffering.
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In doing so, they channel widespread anger away from the powerful – the economic and political elites – and towards the powerless. They may claim to be tearing up the status quo, but their fundamental objective is to protect capitalist institutions when they are at their most fragile.
This strategy extends into the realm of policy. Johnson’s electoral agenda – from clamping down on crime to ending freedom of movement within the EU – will polarise politics around an opposition between white, working-class Britons versus migrants and welfare scroungers. He will declare himself tough on crime and migration while casting his opponents as out-of-touch elites who don’t understand the concerns of ordinary people.
Right-wing populism must be seen for what I think it is: a symptom of a crumbling capitalist order that no longer promises a better future for most people.
LUX: An increasing number of super-wealthy are self-made. Is this good?
Portia Antonia Alexis: This question reminds me of the controversial Forbes cover story naming Kylie Jenner a “self-made” billionaire.
Critics cited that it was irresponsible for that magazine not to address how Jenner’s family fame helped her amass her fortune. And it’s true, in a way. Calling Jenner self-made connotes a sense of empowerment and a narrative that she lifted herself by her bootstraps. In contrast, her successful company is not so much the result of being self-made but rather an extension of the already successful empire that’s driven by her sisters.
Most bottomless pockets, not just Jenner, consider themselves entirely “self-made.” Rich people are very conflicted about their entitlement. To cope with this conflict, many simply pretend to be self-made. President Trump is a glaring example. Even though he grew up wealthy, he introduces himself as an entrepreneur.
The best evidence of this bias to claim “self-made” status? The annual September release of the Forbes magazine list of America’s 400 richest.
The necessary conclusion from these findings: Forbes is spinning “a misleading tale of what it takes to become wealthy in America.” Most of the Forbes 400 have benefited from a level of privilege unknown to the vast majority of Americans.
Read more: Inside artist Sassan Behnam-Bakhtiar’s Saint-Jean-Cap-Ferrat studio
LUX: When will women start to have a significant presence in the ranks of the super-wealthy?
Portia Antonia Alexis: While women still represent a relatively small part of the billionaire community, they are a continuously growing segment. Perhaps more interesting is that the percentage increase in self-made women was more significant than the rise in the number of billionaires overall, which could signal a change in who will create and control wealth moving forward.
Much of the increase in super-rich women is due to entrepreneurship. These women, like all self-made successes, exhibit several core characteristics. For example, they typically have high levels of self-efficacy, are adept at strategic networking, and are accomplished negotiators.
Women that have created their wealth are different from those that marry or inherit their wealth in several essential ways. They are more willing to take calculated business risks, and they are often motivated to take steps to enlarge and enhance their fortunes through new business ventures, sophisticated tax and investment strategies, and the creation of family offices.
There is unconscious bias in the system, though. I believe many men would like to see more women at the top. I don’t think they’re all actively trying to keep women out, but some discrimination still exists.
I am confident that we will achieve gender parity in top income generation over the next generation. The girl who can dominate a field of robots is a woman who can dominate a field of men.
LUX: As millennials mature, will the nature of consumption change?
Portia Antonia Alexis: Millennials are less wealthy than people were in the past, which makes them very price-sensitive for brands and products that are not differentiated from competitors. But while they have less money, they are very value-focused and are willing – thanks to their parents’ finances – to pay for quality or status.
And they are very tech-savvy, having grown up on the internet and with smartphones. They are well-informed and quick to adopt new technologies. Finally, they are into health and wellness, taking a more active role in physical fitness than keeping to an ideal weight or getting enough sleep.
LUX: Are millennials and Gen Z investing more into the ESG and impact investing sectors, or is it lip service?
Portia Antonia Alexis: When investing, millennials are committed to environmental, social and governance (ESG) practices. They want to be responsible investors.
In the early days, this mainly amounted to the exclusion of investments exposed to industries such as tobacco, alcohol or armaments. Still, it is now turning to broader ESG and sustainability policies. For example, we are increasingly asked about board diversity: millennials want to know how many women are on boards or in senior management.
Millennials are not the end of the generational transformation of consumption patterns. Some 77 million members of Generation Z, also known as centennials, have been born since 1997 – making them as large a cohort as the millennials. They are the most diverse generation, with almost half of them belonging to a minority group.
The potential for higher returns from companies that position themselves to benefit from the changing consumption patterns of millennials and centennials should make them especially attractive for investors.
Read more: How Saudi Arabia’s Jeddah is establishing itself as a cultural hub
LUX: Can you invest ethically and get the same return as investing without regard for ethics?
Portia Antonia Alexis: A common assumption is that sustainable investment is about conscience rather than profit. Almost three out of 10 people avoid ethical funds because they believe the returns will not be as high as more conventional alternatives.
Very often, people assume you have to give up decent returns to do good with your money. But this isn’t philanthropy, and it’s about people, planet and profit. The research bears that out, showing that sustainable funds are often generating better returns than more traditional funds. Some still regard ethical investing as a fringe activity for do-gooders, but evidence shows how wrong this assumption is.
This year, the National Trust announced it was divesting its investment portfolio from fossil fuels. Meanwhile, equity research house Redburn recently removed buy ratings from the biggest oil companies, saying that demand for oil is set to decline as the focus moves to renewables. Not only is it savvy to maintain a varied portfolio, but sustainable investing is also becoming increasingly mainstream, opening up more impact investing opportunities to all levels of the investment community.
Research shows this type of investment can provide equal, if not better, returns than more conventional funds. And also, the variety of companies financed by impact investment funds – those that score highly on ESG factors – perform better. These businesses typically have lower costs of capital and higher returns.
LUX: Is ethical investing being led by the West, and does the rest of the world need to catch up?
Portia Antonia Alexis: In most Western countries, between 40 to 80 per cent of investors want to invest “ethically”. They desire to make money and create a better society. However, the funds screening investments for ethical conduct usually make up less than 3 per cent of total mutual fund, unit trust, or ETF assets in those countries. These ‘ethically screened′ funds frequently focus on investments related to the environment and sustainability, social responsibility, or are faith-based, and so on.
Investing ethically, for some investors, is essential as they believe it also impacts their personal or spiritual development. They think they ultimately share in the responsibility for the activities of the company, companies or funds that they invest in.
In many Muslim countries, ethical investors invest in Islamic financial products such as Sukuk—Islamic bonds. These assets sometimes represent a significant proportion of total financial system assets in these countries, in contrast to the socially responsible investment (SRI) priorities of many Western investors such as mitigating climate change or regulating genetically modified foods. SRI in developing countries may need to address health care provision, poverty alleviation or food security. The SRI schedule tends to be shaped by a market dogma that can elevate or marginalise issues according to their perceived “financial materiality” to investors preoccupied with finding a business case for acting ethically.
Read more: Boundary-breaking artist Barbara Kasten on light & perception
LUX: How are the children of the super-elite dealing with the wealth created by their parents?
Portia Antonia Alexis: I often describe elite kids as having “well-fed child syndrome.” The idea is simple enough: they’re not made aware of their limits, only of their capacities. They get a sense of the world not as rules and regulations, but instead as an open terrain to be negotiated. Whereas the experience for a lot of disadvantaged kids is that of “you can’t” — of the limits placed upon you, the rules you have to follow, and the punishments likely to be laid down on you, the experience at St. Paul’s is that “you can.” This is an empowering way to treat children. This ethic — this sense of potential and an open world before you — helps with success.
A lot of very wealthy people are not accountable to their community, they’re not responsible to the people they love, they show their power and control through the transaction, and they are unhappy, from what I can tell. The people I know who are very wealthy and are happy are all contributing something to society.
LUX: Are experiences replacing luxury goods as the purchasing focus of the wealthy?
Portia Antonia Alexis: At the end of November of last year, the Savigny Luxury Index, compiled on the stock values of 18 leading luxury companies, reported a drop in average stock prices to reach a lower level than at the beginning of the year.
In the past, luxury was associated with champagne, caviar and designer clothes. Nowadays, with increased affluence, luxury is no longer the preserve of the elite. More and more consumers have traded up as old values of tradition and nobility have become less critical. People are enjoying much more material comfort in comparison with previous generations, and this has resulted in a trend of a cultural shift for cultural fulfilment and aspiration through experience. Therefore, it could be argued that luxury is increasingly about experience and authenticity rather than monetary value.
The focus on aspiration and experience means there is an increasing emphasis on personal transformation through, for example, well-being and travel. Therefore, luxury is becoming more challenging to define because the language has changed. Luxury today is not necessarily expensive. It can be accessible to a mass market, not traditional; it can also be personal, authentic and experiential. However, the old-world luxury of consumption and elitism still prevails.
LUX: Does elite mean wealthy, or does it mean privileged in other ways? Can you be one of the elites without being wealthy?
Portia Antonia Alexis: Elite suggests by definition that it goes for both wealthy and privileged. An elite is a relatively small group of people with the highest status in a society, or in some domain of activity, who have more privileges or power than other people due to their condition. Elitism is believing in or promoting this sort of arrangement, whether that be in the academic world, politics, art, sports, or anywhere else. Almost all the national income gains over the last 40 years have gone to the wealthiest 5 per cent of Americans.
If you think that only the top 5 per cent of American earners have become more productive or been the sole producers of value, you don’t understand how an economy works. Elites have used their power to extract a greater and greater share of the national wealth. And that must be addressed.
I don’t know if you can be one of the elites and not wealthy. But I do know ones who can be against the elite and still be wealthy and privileged.
Read more: Examining the work of visual artist & philosopher Wolfgang Tillmans
LUX: So far, populism in the West has returned right-wing, free-market, nationalist political leaders in the UK, US, Poland, and elsewhere (see Q1). Will high tax/socialist politicians succeed?
Portia Antonia Alexis: The resurgence of populism has abruptly reshaped global politics over the past few years, but what it means for economic growth and financial assets has yet to become apparent.
Although markets are quick to respond to individual events—such as a populist party’s rise to power or the introduction of a tax cut or spending increase—they have not yet grasped how populism could affect the global economy over the long term.
This poses a challenge for investors, as they need to understand the economics of populism to position their portfolios over the years ahead effectively.
The early stages of the policy profile outlined above can be glimpsed in President Trump’s deficit financed tax cuts and the ruling Italian populist coalition’s battles with the European Union (EU) to push through an expansionary budget.
The fiscal accounts of Hungary and Poland have structurally deteriorated after the election of rightwing populist governments, and the market’s price in an economic deterioration in Mexico under the newly elected left-wing president Andrés Manuel López Obrador.
It is worrying that most of the populist governments that undertake these fiscal expansions lack the fiscal space to do so.
LUX: What is the most exciting trend you have observed among the elites?
Portia Antonia Alexis: The rise of populism has become a global obsession in the last year. Whether it’s Donald Trump or the Brexit movement, the rise of populism has helped crystallise the fact that there are two kinds of elites: those who like to bash populists for being foolish, and those who wish to bash other elites for failing to give populists enough of what they want.
What’s interesting is that the anti-elite elites don’t seem to have policy preferences that differ that considerably from other elites. Everybody thinks the status quo needs changing in one way or another. And I don’t think points based on skilled immigration systems and relocation vouchers aren’t what most anti-immigration protesters have in mind.
Nor do I think a vigorous points-based immigration system, relocation vouchers, or any policy ideas of anti-elites would have done much to stop the current global wave of populism that we’re seeing. Had anti-elite elites been handed the wheel 15 years ago, I think we’d pretty much be right where we are right now.
LUX: You initially trained to become an equestrian show jumper, today you are an economist, mathematician and business analyst. What changed?
Portia Antonia Alexis: I spent an extensive amount of time training to become an international equestrian. Ultimately, I found I loved mathematics more. When I was volunteering as a youth counsellor with the London Metropolitan Police, offering counselling and therapeutic care to youths who had been victims of crime, I witnessed a range of diverse socioeconomic issues. These issues concerned me, and I found it interesting to analyse the problems from an academic, investigative and human lens. I wanted to find a way to research the determinants relating to wealth, income, poverty using a range of the method. And to predict the probability of wealth distribution income inequality and social mobility in detail. The rise of the global elite and the rise of income inequality and the decline of the social movement.
The most important thing I learned as a mathematician is that I can’t explain it all on my models, I must get out and meet the world. I enjoyed the process, and it motivated me: the people and their stories. Economics studies the behaviour of people. There are a lot of variables that can’t be explained in the models. Even if they could, those models would be useless. When I started working as a researcher, I didn’t spend my time thinking about what Keynes or Hayek said, nor did I try to show how the mathematical models work. I just went to the data, applied some statistical analysis and applied them on the real world.
This is the kind of work that counts, the type of knowledge that is useful, because it’s not doomed to stay on a shelf for centuries, and it has a connection with the people out there.
I still love horses and ride and show jump for leisure these days. I take part in equine therapy once a week, which involves activities with horses and other equines to promote human physical and mental health. I also occasionally write research papers on trends within the horse racing industry and the global equine industry.
Follow Portia on Instagram: @portiaeconomics

Interiors by Jouin Manku at the recently reopened restaurant Alain Ducasse at The Dorchester in London. Image by Pierre Monetta
With 21 Michelin stars to his name, Alain Ducasse is one of the world’s most decorated chefs. Over the course of his career, he has opened over 25 restaurants across the globe, launched a cooking school and an artisan chocolate company. Following the reopening of his flagship restaurant Alain Ducasse at The Dorchester, we speak to the chef about sustainability, collaborating with Jason Atherton and the importance of telling your own story

Alain Ducasse
LUX: Can you tell us a bit about your background and how you started as a chef?
Alain Ducasse: My first memory is the smell and taste of the dishes my grandmother used to cook. We used to live in the countryside, and she was often sending me to the garden to pick vegetables. I loved to look at her cooking our Sunday roast chicken, and transforming the produce of the garden into delicious family dishes. She is my biggest source of inspiration, even today.
LUX: Your company Ducasse Paris comprises numerous establishments, how do you ensure a consistent level of quality across the restaurants?
Alain Ducasse: All of my chefs have been working with me for many years, sometimes for more than 20 years. This is the best way to ensure a consistent level of quality across my restaurants. They are totally instilled with my vision and I know they can perfectly interpret it with their own personality.
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LUX: What’s your process like when you’re creating a new recipe? Where do you typically find your inspiration?
Alain Ducasse: When I create a dish, it is all about the local resources: what can I found locally? Where am I? What are the influences around me? Then, I apply the technics and DNA of French cuisine to create.
LUX: Over the course of your career, how have fine dining expectations changed?
Alain Ducasse: All the guests have nowadays all the information they need through social medias, and internet. You are now able to share all your experiences with millions of other customers, so of course now the expectations are higher and the customers are unfaithful because they have a lot of choice.

Salsify amuse-bouche. This dish is based on the contrast between a noble produce (the truffle), and an humble one (the salsify).
LUX: How much attention do you pay to dining trends?
Alain Ducasse: It’s all about moving with our times. The most important is to tell your own story. Each restaurant must be true to the location where it is situated, in tune with the lifestyle of the guests it is welcoming from all over the world.
Read more: The Thinking Traveller’s Founders Huw & Rossella Beaugié on nurturing quality
LUX: This year saw the reopening of Alain Ducasse at The Dorchester. What’s changed?
Alain Ducasse: I am delighted to partner once again with Jouin Manku to visually bring to life the most recent evolution of Alain Ducasse at The Dorchester. The new concept is a sensorial feast that champions nature’s unrivalled beauty and pays homage to our vibrant Mayfair location.
In the main dining area, Jouin Manku have opened the room, introducing curved wood and leather banquettes which anchor the tables within the space. In contrast to the dark, smoky colours of the furniture, the green and silver tones of the carpet suggest a mist through the park, progressively darkening to the edges.

The new concept of Alain Ducasse at The Dorchester is “a sensorial feast” says the chef
LUX: How did the idea for a dinner in support of Hospitality Action with Jason Atherton come about and what can guests expect from the evening?
Alain Ducasse: I have followed this young chef for a while now. I love his vision and his open mind. To support Hospitality Action with this one-off dinner is a great occasion to work together for a charity we both love and to welcome our guests in the freshly refurbished restaurant.
LUX: What’s your collaborative working process like when you’re working with another chef?
Alain Ducasse: It is going to be a four hands dinner, with our two executive chefs. We will brainstorm all together to create a special experience. The dinner will be composed of a 5-course menu with a wine pairing and it is going to be awesome.
Read more: High altitude luxury at Riffelalp Resort 2222m, Zermatt
LUX: How are you incorporating sustainable practices into your kitchens?
Alain Ducasse: By changing all of our habits. I always say that a habit is a bad habit. More than ever, we have to change the way we work to take care of the planet and the health of human being.
I relaunched my restaurant Alain Ducasse at The Plaza Athénée five years ago with a new concept called naturalness, based on vegetable, cereals with less salt, less fat, less sugar, and less animal protein but better ones from sustainable fish.
It is very important to act and show to the industry that we are able to create differently, even in a three Michelin-starred restaurant.

Cookpot of seasonal vegetables and fruit
LUX: What has been your most memorable dining experience to date and why?
Alain Ducasse: It will be my next discovery for sure, the one I don’t know yet. I am an eager traveller, always looking for new discoveries. The world is full of talents, waiting to be discovered. It is not only about French cuisine and French chefs. You can find talented chefs all over the world, with multiple ways to express themselves.
LUX: What’s next for you?
Alain Ducasse: The next steps are the development of Le Chocolat Alain Ducasse in Asia, and my schools “Ecole Ducasse” too. We are launching an exceptional new campus in Meudon specialising in culinary arts which will welcome students from September 2020, with an English education. This Paris campus will be ultra-contemporary; a customised school with the aim of teaching and promoting world-renowned gastronomic expertise.
Alain Ducasse & Jason Atherton’s charity dinner for Hospital Action will take place on 22 April at Alain Ducasse at The Dorchester. For more information on Hospitality Action visit: hospitalityaction.org.uk
Founder of Nila House Lady Carole Bamford’s guide to Jaipur

Supported by the Lady Bamford Foundation as a centre for craft and sustainable design, Nila House occupies a 1940s residence in Jaipur restored by Indian architect Bijoy Jain of Studio Mumbai. Image by James Houston
Lady Carole Bamford, the founder of Daylesford Organic, beauty brand Bamford and numerous charitable foundations including Nila House gives us a guide to her spiritual home, Jaipur

Lady Carole Bamford
Where I hunt for treasures…
I always look forward to visiting the government khadi shops. I find myself spending hours there, lost in the piles of beautiful hand-spun fabric. Handwoven in villages across the country, the simple white cloth with all its imperfections is my idea of the ultimate luxury item.
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Cultural immersion…
The riot of colour and sound of the markets is extraordinary, and the old city has some of the best textiles and jewellery. I recently met a family of hand-block carvers who have been creating intricate wooden blocks for generations. Such artisans have a wealth of knowledge that we at Nila House, our new centre for preserving these traditions, believe should be shared with a broader audience so that it can be carried on into the future.

Image by James Houston
My perfect day in the city…
I always start my day with a puja prayer ritual followed by yoga and meditation. Then I will head out with my design team to visit our suppliers. I love visiting the workshops; I always learn so much, watching the dedication and meditativeness of their work. In the afternoon I might explore antique textiles at Rajasthani Arts to see if there is anything for our archives.
Read more: Hôtel Chais Monnet & the beauty of southwest France
Best dining spot…
47 Jobner Bagh is my favourite place to escape the crowds and noise. This charming family-run hotel has the best home-cooked Indian food. My favourite is a bowl of dal makhani, mopped up with a hot naan bread.

The building features a shop and studio spaces for local artisans. Images by James Houston
Home away from home…
We always stay at the The Oberoi Rajvilas. It is our home in Jaipur and the wonderful staff look after us like family.
Worth a detour…
I love visiting the paper factories in Sanganeer, just outside Jaipur. They have some of the most beautiful paper you can find, all handmade from natural materials – from cotton rag and banana fibre to the beautiful textured seed paper that we use for all of our packaging [at Nila House].
Nila House is a cultural centre dedicated to preserving traditional craft methods and supporting artisans across India; it is part of the Lady Bamford Foundation. Find out more: carolebamford.com
This article was originally published in the Spring 2020 Issue.

Plaza Premium Group’s newest concept provides a “first-class” experience with fine dining and spa facilities. Pictured here: the relaxation area at Plaza Premium First Hong Kong
Headquartered in Hong Kong, Plaza Premium Group is one of the world’s leading premium airport services companies. The group provides luxury airport lounges, transit hotels, meet & greet services and dining in over 42 international airports with plans for expansion throughout 2020. Here, LUX Editor-in-Chief Darius Sanai speaks with the group’s Founder & CEO Song Hoi-see about the rise of wellness tourism, the group’s new “first-class” concept and the airport of the future

Plaza Premium Group’s Founder & CEO Song Hoi-see
LUX: Can you tell us a bit about what inspired you to found plaza premium lounges?
Song Hoi-see: Before I started Plaza Premium Group, I used to work in the investment banking industry and enjoyed the privileges that came with flying in business class. Upon leaving the sector I went back to flying economy class without having access to the benefits of airport lounges. It made work on the go a lot more difficult and the airport journey became much less comfortable, I felt that the travel experience was somehow incomplete. I wanted to create something for the majority rather than only the 15% passengers taking business and first-class benefiting from such services. I therefore decided to disrupt the status quo by creating this new idea of an independent, pay-per-use airport lounge concept – Plaza Premium Lounge – in 1998 for all travellers regardless of airlines or class of travel.
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LUX: Have you seen a change in the airport services industry since having opened the first
independent airport lounge over 20 years ago?
Song Hoi-see: Definitely! When we first started Plaza Premium Lounge – our idea was to create an airport lounge for all travellers to enjoy a meal, facilities to conduct businesses and a relaxation area for guests to wait for their next flight. In the next few years, we observed travellers were looking for more especially during long-haul travels. We started to add shower facilities and lounge bay where our guests could freshen up before boarding. In addition to departure, we also take care of arrival passengers’ pain points – those arriving early in morning like Hong Kong travellers landing Heathrow at 5 or 6 a.m., what they want most is a hot shower and we developed the concept of an arrival lounge. Imagine there are over 25 fights landing Heathrow T3 before 9a.m. every day and now they are able to freshen up prior to heading to town or going to a business meeting.

Plaza Premium lounge in Dubai airport
Interior designs are also evolving. Comfortable seating, soothing lighting, warm colours to facilitate relaxation and rest are fundamental. We take a step further and look into how design elements and features impacts on customer experience. We started to infuse local cultural and destination elements. In our Brazil lounge, we invited local graffiti artist and created an art wall featuring vibrant colours. One of our Taiwan lounges showcases a hand-crafted Taipei city skyline. Plaza Premium Lounge in Siem Reap incorporates a temple triangular-shaped ceiling and black and white photography of local attractions and one of our latest openings in Cebu domestic arrivals uses locally sourced wood as part of the design materials.
Today, everyone is a traveller and they travel for different purposes – business, leisure and bleisure. Some travel alone and some are in group or with families. Services desired are very different and we must continuously evolve to meet their needs. This year, we launched Playroom in our Helsinki lounge – a dedicated kids zone featuring educational toys that are also sustainably made. In our existing locations, we also added kids’ friendly services – kids menu and cutlery, high chairs for babies and colouring sets, etc. Agoda did a research last year on family travel and it shown 7 out of 10 families globally take at least two family vacations a year and in UK, there are 7% of families going away five or more times per year. We want to ensure our family guests can take care of their little ones in our lounge while parents are able to enjoy our facilities and services.
Airport lounge is getting popular among travellers however, there is a group of elite travellers that desire a more elevated and personalised experience and beginning of Plaza Premium First launched in 2018.

A guest room at Aerotel London Heathrow
Travellers often need to find a space to sleep without leaving the airport when their connecting flights are just a few hours later. We disrupted the industry again with the creation of Aerotel in 2016 – it is a simple but very efficient concept. We create guest-rooms with quality beds and pillows, hot showers and convenient set-up to facilitate guests to sleep or nap at the terminal building. It is the world’s first in-terminal airport hotel concept. Nowadays, we have already evolved the brand to include both airside and landside locations to suit different travellers’ demands. Our latest opening was Aerotel London Heathrow in October is at Terminal 3 Arrivals.
Airports can also be a challenging journey for older travellers or when travelling with big groups, and our meet-and-greet service is the perfect solution. We started to speak with airport partners and introduced Allways services to offer buggy, luggage handling, fast-track security, lounge stays, gate-to-gate escort, etc.
Read more: Fine dining on the ski slopes of Andermatt, Switzerland
LUX: How have you responded to the demand on consumer experience?
Song Hoi-see: Plaza Premium Group and our brands were born out of the idea of launching something that would elevate the airport experience for travellers and ultimately making travel better.
For example, brand partnership is an important element we introduced to the Plaza Premium First concept. Early this year, we worked with Poly Art to curate an inspiring art collection at the Hong Kong location with the purpose of transforming an airport lounge into art gallery – we wanted to create a space for our guests to not only anticipate their next journeys ahead, but also have an inner dialogue on what travel means to them. Currently, Aerotel London Heathrow is showcasing aerial photography from London-based travel photographer Tommy Clarke. We admired his visions of taking striking photography around the world to illustrate natures in a new perspective. Also something intriguing for our guests to appreciate while they are staying with us.
Wellness is also a trend we have been observing and listening to. Global Wellness Institute is predicting that the wellness tourism sector will reach close to US$1 trillion on a global level by 2020. Airport as a starting point of a journey, we brought in healthy food options such as Beyond Meat Burger at Plaza Premium First Hong Kong. In addition, we also launched Root98, a herbs-and-seeds inspired concept as part of our Airport Dining portfolio.
LUX: How has the rise in technology changed the way people travel and utilise lounges?
Song Hoi-see: Technology is making the airport journey more efficient, whether this be through facial and fingerprint recognition, electronic payments, chatbots, and online or mobileApp applications, next-generation technologies are changing the ways we travel. That’s also exactly the reason why travellers are expecting more from the airports. They look at airports as destinations in their own right filled with shopping, restaurants and a whole host of activities like yoga and even ice-skating.
The emergence of digitalisation also drives us to rethink our businesses. While we create a friendly online environment to see and book our services, we must not forget this is people business. Our guests expect personal touch when they experience our services and maintaining a high level of service standard does not come easy. Therefore, we invest more than 130,000 hours every year on training to ensure we are the best all the times.
LUX: Can you tell us a bit about your newest concept, Plaza Premium First?
Song Hoi-see: This is a “first-class” airport lounge concept that we have made available to all travellers. We recognised the needs from affluent and discerning travellers who appreciate personalised services such as a la carte dining, a bar that serves largest collection of Scotch whiskey and high-quality artisanal coffee, etc. As mentioned earlier, brand partnership is key to this concept and we have worked with tea brand TWG to create specialty tea mocktails and cocktails, Italian coffee brand Lavazza, internationally-known beverage company Pernod Ricard and more will follow! Most importantly, our team are all Lounge Ambassadors who will provide a guided tour to first-time guest so they can familiarise the services and facilities to enjoy the fullest.
Currently we operate Plaza Premium First in Hong Kong and Kuala Lumpur, soon it’ll open in Jakarta later in 2020.

The bar at Plaza Premium First in Hong Kong
LUX: Plaza Premium First has some interesting partners such as Elemis Spa. Can you tell us
how you go about choosing who to partner with?
Song Hoi-see: Apart from the experiences and products we look for from a partner, we want to ensure both parties share the same vision and mission. Plaza Premium Group is always aim at making travel better through outstanding services rendered by a dedicated and passionate team and taking an innovative approach. We want to work with partners to ensure these values are safeguarded and bring in experiences to surprise and delight our guests.
Read more: Francis Alÿs receives Whitechapel Gallery’s Art Icon Prize 2020
LUX: Do you have any more inspiring ideas in the pipeline?
Song Hoi-see: We have an ambitious development plan to open in 15 new locations by the end of 2020 alone. As part of this, we will launch Aerotel Sydney – the first in-terminal airport hotel in Australia, in the third quarter of 2020. A nearly 3,000-square-metre lounge space combining Plaza Premium First, Plaza Premium Lounge and Allways will be built in Jakarta Soekarno-Hatta International Airport to fully open in the 1st half of 2020. In our home base Hong Kong and the birthplace of Plaza Premium Lounge, we will launch two new locations with uplifted experiences incorporating specialty offers to suit modern travellers’ needs. (Our team will share the press release as soon as it’s ready with more details!)
LUX: What are your visions for the next 5 years of travel and airport hospitality?
Song Hoi-see: The airport of the future will be shaped by changing technology. Robots will be in line to help passengers in airports, AI-powered products such as chatbots and virtual assistants will be used to further revolutionise customer service and optimise efficiency, and technological advancements will help bring about a much-needed change in the way airports assist travellers with additional needs.
I want to highlight that these are all hardware and we cannot forget the most important element in the airport hospitality services – people. Therefore, we see people as our most valuable asset. Our passionate global teams communicate regularly to share best practices, while we empower local teams to execute in order to ensure it’s culturally sensitive so local audiences feel at home and oversea guests get a sense of place while experiencing our services.
LUX: Do sustainability and environmental factors play into what you project for the future of
travel?
Song Hoi-see: Absolutely, sustainability is one of our core goals. We are constantly looking into it and we have already started by taking small steps. For instance, we started to introduce water taps in our Langkawi lounge so travellers can fill up their water bottles and have installed big refillable bottles for shampoo and shower gel at Aerotel instead of one-time plastic bottles. In our Playrooms, we have educational toys that have been made using sustainable materials. It’s still baby steps but we are working towards this goal. At one of our Plaza Premium Lounge new openings in Hong Kong, we will incorporate plants and greens to our interior design, creating a greenery hideaway at a busy airport.
In addition to being eco-friendly, we must ensure our businesses are sustainable and growing with a friendly working environment for our global teams to work in.
LUX: Where do you see the next Plaza Premium lounge being located?
Song Hoi-see: Many locations! Plaza Premium Lounge has recently opened at Dubai International Airport. By 2020, we will open Plaza Premium Lounge across six other international airports including Dallas Fort Worth International Airport and Denver International Airport in US, Jakarta Soekarno-Hatta International Airport in Indonesia, Sydney Airport in Australia, Toronto Pearson International Airport in Canada, and Hong Kong International Airport.
Discover Plaza Premium Group’s lounges: plazapremiumgroup.com

Family-owned Italian brand Smeg transforms kitchen appliances into objets d’ art
Originally established as an enamelling plant in 1948 by the Bertazzoni family, Smeg is now globally renowned for making stylish kitchen appliances. Here, the brand’s third generation family member and CEO Vittorio Bertazzoni speaks to LUX’s Editor-in-Chief Darius Sanai about consumer trends, collaborating with Dolce & Gabbana and creating sustainable products

Vittorio Bertazzoni
LUX: Do you think product design has become more important for consumers in recent years?
Vittorio Bertazzoni: I would say yes if we are talking specifically about kitchen appliances, which is mainly what we do at Smeg. I think there are a number of reasons for that, maybe one of the main reasons is that nowadays the domestic space itself is becoming more and more visible and central in the house. Once the kitchen was hidden, but today it is more and more visible. People like to gather in the kitchen with friends and family, so of course they want to have more beautiful kitchens. The other reason is that you have more and more appliances in the house generally. Nowadays, people like to buy steam ovens, dishwashers and lots of other appliances so it makes sense for everything to be more consistent in terms of style.
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LUX: Do you think it’s a global trend?
Vittorio Bertazzoni: Definitely, maybe it wasn’t the case a few years ago but it has become a global trend because of higher attention towards food and health and the rise of like TV programs such as [The Great British] Bake Off and MasterChef. There is a global trend that starts with food then eventually how you cook the food and how you preserve the food and I think this is a very positive trend, not only from our business point of view which of course is positive, but also it allows for more products and technological advancements as people are more conscious about what they eat, how they preserve food and cutting back on waste.

A mixer from the Dolce & Gabbana x Smeg collection
LUX: Can you tell us about your collaborations with fashion houses?
Vittorio Bertazzoni: So the collaboration started with Dolce & Gabbana four years ago, but we started to think about the collaboration with Domenico Dolce ten years ago. So it is not something we did over night. As Italian companies, we share values and Italy, from my point of view, is quite well regarded when it comes to food, lifestyle, fashion and design so it is already linked together and the combination of fashion and design feels very natural. The aim of collaborating was to create something new and I think the result was pretty remarkable in that sense that the produce is unique and special. It wasn’t easy to translate the pattern, especially onto the smaller domestic appliances because the patterns are really, really precise and handmade. It took us 3 or 4 years to get the right technology. If you think about a kettle or toaster and working with the curves of those appliances as well as the liquid – the pattern has to be resistant to that kind of temperature. I have to say we are very pleased with the result. I think it is a good example of how sometimes design is not only design, but also technology. We will hopefully continue to work on new ideas together.
LUX: What are the challenges of being a family business?
Vittorio Bertazzoni: The obvious challenge for a family are the roles each person plays. You have to be very clear that one member of the family is a shareholder and another is a manager of the company. In Italy we struggle because in a typical family business you have family and shareholders and then you think that since you are a shareholder you have no option, but to be involved in the everyday business which is not the case. If we look at the US or even in the UK, the two roles are very different. You can, of course, be a shareholder and even work in the company, if you have certain attitudes and if you are engaged. Otherwise, you shouldn’t, as being a shareholder is also a job. It is not as if you just sit and wait for the dividends. Most of the time, family businesses are medium sized so the distinction of being a shareholder and being a CEO or whatever is still not very clear, so there is a challenge for the management of the company to understand this and be prepared for this. I see that there has been a big revolution recently in the stock market, more family businesses are going public and this helps a lot, as when you are not a close company you have to apply to certain rules and you have other stakeholders.
LUX: How has the nature of your business changed over the past few years with regards to digitisation and social media?
Vittorio Bertazzoni: The appliances industry has been regarded for many, many years as quite a conservative business. A fridge is a fridge, an oven is an oven. More recently, due to social media and the attitude of the consumer, the lifecycle of the product in terms of how long a product can last and the consumer demand to get the newest design and the newest collection has changed. Ten years ago, people didn’t have the desire to have so many changes in a product’s design. For example, Smeg is known for the retro style of refrigeration, maybe until a few years ago the cream, the black and the red were high selling products, but now, we see huge differences in colour preferences.
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LUX: In terms of challenges in the future, do you think that this kind of universal visibility will become a challenge for you?
Vittorio Bertazzoni: I think Smeg has a unique place in the appliances market. We are very much about design, colour and putting together architects and designers to create distinctive appliances. So in this world of social media, where everybody is aware of what is available, I think we are in a good position. That doesn’t mean, of course, that is is easy and I think this really goes to the nature of being an Italian company, of our products being made in Italy. If you think about something made in Italy, you think of something distinctive and unique, not standard or a commodity product. I think that the consumer wants to be surprised by a product which is made in Italy – that is the very essence of the word. You think about Ferarri and Ducati, Armani, Dolce & Gabbana and Prada. The challenge we have is to not create different products for the sake of being different, but because they are truly different and they can add value to your flat, your house, your home.

The ‘Made in Italy’ concept is at the heart of Smeg’s design ethos
LUX: It sounds like the ‘Made in Italy’ ethos is very important for you?
Vittorio Bertazzoni: No doubt it is. Made in Italy is a concept that goes back centuries to the Renaissance when Italy started to nourish the beauty of the buildings and the architecture within towns, the paintings and sculptures. In Italy we are surrounded by the beauty of the country and the beauty of art everywhere. The Made in Italy concept is in the DNA of Italian people. For us, as a design led company it is very important for us to have our production in Italy which obviously doesn’t mean we are not open to the world – we are a global brand with 85% of our products sold outside of Italy – but we can see that people really like the Made in Italy concept and the care of our design. From this point of view, you could say that Italy itself is a global brand.
Read more: Artist Henrik Uladlen on the concept behind his latest exhibition
LUX: Can you tell us more about how you work with architects and what is your criteria for choosing partners?
Vittorio Bertazzoni: So first of all, from my personal point of view, I believe that architecture is the ultimate form of art. This I learnt from Michaelangelo as he used to say, painting is a very fine art but in the end it is not so difficult and not so important… sculpture, is a more evolved form of art it is three dimensional, but still architecture is the ultimate form of art. This is not my original thought, this was Michaelangelo’s thinking. Architecture is always going to influence a lot of people; if you have a nice building you have a huge impact on people and in the end, humanity. If you have a bad painting you can remove it, but if you have a bad form of architecture you are going to have a bad influence for a long time because you don’t have the opportunity to cancel the building and do a new one. By saying that I am explaining why we love to work with architects because generally speaking they have a vision for the future which is quite unique and when they design an oven, hob or a refrigerator they go about designing it as they would design a building or something that should last a long time. In fact the product we designed with the architect Renzo Piano, which was designed in the mid nineties, is still one of the best sellers because these products don’t age, they are beautiful and unique. I understand it’s hard for people to compare an oven or a refrigerator with buildings like the Guggenheim or the Shard but if you study it, the approach is the same. A beautiful product made by an architect can last a long time.
LUX: Smeg has long had impressive environmental credentials, whilst it seems that other companies are only catching up now. How have you seen attitudes towards sustainability change in the industry?
Vittorio Bertazzoni: That is right, it is part of our commitment as a family, I have learnt it from my father and he learnt it from his father. Obviously, this is something that happens everyday, it is not something that happens just one day, you have to work on it daily and sometimes you make a little step ahead, sometimes you can make a huge step with a very good innovation and ideas. But most of the time it is really having the idea and being consistent in everything you do. There is no doubt that the industry, in general, has improved a lot in the past 10-15 years. When I began in the company, I remember a dishwasher used 50 litres of water which has gone down to around 6.5 litres, I mean the saving is amazing on a global scale. Instead of hand washing your dishes, if you now own a dishwasher you use 1/10 th of the water used and ⅓ of the energy used than if you washed by hand. The new technology in refrigeration now allows a saving of around 700-750 euros per year of food waste because food can be preserved much longer. All this is really interesting and I see these concerns becoming more and more relevant. As as a company have introduced a new blast chiller, which is a very powerful refrigeration unit that can blast -30 degrees to the core of the product, which will allow you to save all the food that you have cooked and preserve it for longer. This is different from the concept of a standard freezer which goes down to -18 degree, but also our unit takes all the food down to that temperature very safely with no bacteria. I believe it is a revolutionary product and I am very happy that after a few years we are now out in the market.
LUX: Do you fear imitators?
Vittorio Bertazzoni: Well obviously, competition is always there and we have to accept that it is good for the customers on some level, but of course imitating is stealing ideas so we have to protect ourselves. Still, I believe by being innovative and forward thinking in terms of design and technology, we shouldn’t have to fear too much. It is a challenge, but I think it’s possible.
Find out more: smeguk.com

Picasso Towers is a €225m residential development including luxury penthouses and apartments
Picasso Towers is Málaga’s latest luxury residential development, featuring 213 apartments on the seafront. Conceived by Sierra Blanca Estates in collaboration with Metrovacesa – and with endorsement from Antonio Banderas – the project aims to transform the Spanish city into more than just a holiday destination. Here, LUX Editor-in-Chief Darius Sanai speaks to Pedro Rodriguez, the founder of Sierra Blanca Estates, about the challenges of the project, creating demand and Málaga’s future

Pedro Rodriguez
LUX: Can you tell us your story and how you came to work in development?
Pedro Rodriguez: I studied tourism and I was the top producer of tourism to Spain from the United States for more than 10 years. I actually worked for Thomas Cook more than 40 years ago. And even though I was very successful as a tour operator there was something that made me consider making a change. It was actually two or three things I think. Number one and most important, was when Spain joined the European Union back in ’85. At that point, I was reading a book that was about Megatrends, which was written by a sociologist, and he came to predict what was happening already in the USA. People and companies establishing the North Industrial coal estates were moving to the Sunbelt, especially to California and Florida, looking more than anything for quality of life – obviously in Florida, as you know, they have a tax advantage also. This transformed Florida into one of the most successful states in the USA. Well, I didn’t have to be a genius to think that if I was going to make an investment back in ’85 it should be in Spanish real estate, because the same thing [that happened in Florida] was probably going to happen in Spain. So that was how I started. I invested in real estate, but from day one, I invested in only what I considered was going to be the best project for the future.
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LUX: When did you decide that Málaga would be a focus with Picasso Towers?
Pedro Rodriguez: We started to buy the project five or six years ago. At that time, people were very sceptical that we could even build this type of project. Almost everyone was sceptical, but when we explained the idea to Antonio Banderas, who is our ambassador, he agreed because he is somebody that will do anything to promote the city where he was born. So we explained the philosophy behind the project and how we wanted to contribute to Málaga as a residential destination.
Successful people want to enjoy the fruit of their success and as these people are looking to invest in real estate, they are thinking about where they want to live, but also where they want to establish their own startups, their own companies. That is what is going to help to transform Málaga not just as a vacation or residential destination, but as a community of all nationalities.

A render of an apartment’s interiors inside Picasso Towers
LUX: Is it a challenge that people do not tend to think of Málaga as a location where you’d buy a very high-end holiday home?
Pedro Rodriguez: Málaga has been projected as a cultural destination in the last 10 years, and it has been celebrated in many interesting films. Also, as you know, it’s an old city – it’s more than 2-3,000 years old. It has not only the old town, but also the Roman area. We invested and started to look at Málaga with great interest because of the way it was growing already, the attention that it was getting from entrepreneurs from Spain and all over Europe. We thought that the interest was going to bring a demand for a higher quality product, and the kinds of apartments that we are building did not exist before in Málaga. You are right that Málaga doesn’t at this point offer housing or apartments with the design or the quality that Marbella offers already, and that is what we realised.
We can already see that the demand is increasing from a variety of interesting people, who are part of the new society that it is coming to the city. It has always been my philosophy to create an end product that would be of a design and quality that will exceed whatever is on the market. There is always a demand for something very special, and the quality of the project is what generates the attention, and desire of people. I think that we are contributing a very singular, unique product with Picasso Towers, and it is helping the city to project itself as a residential destination with a quality product that didn’t exist before.

One of the towers is dedicated to luxury lifestyle amenities including three swimming pools, a premium spa, fitness centre, private cinema, playroom, co-working area and nursery, as well as incorporating the latest technology and security.
LUX: A few years ago, you published an article about how people were opposed to one of your projects in Marbella because they thought it was too big, too sophisticated for the location. Have you had similar challenges with this project in Málaga?
Pedro Rodriguez: When you are creating something unique or special that the city’s society is not familiar with, you have to accept that you will have people who don’t really believe in it. But that is normal. If you create – in whatever area or industry – something that’s special, you cannot expect the majority of people to agree and understand what you are creating otherwise it would not be original, it would not be special. That was my idea in Marbella, yes, when we began to build the Sierra Blanca. It is a special destination in Marbella, and people were thinking that it was crazy because we were investing 20 or 30 million euros of today’s money [the project was 30 years ago]. In Málaga, when I was conceiving the idea for Picasso Towers, people were sceptical as to whether Málaga was ready for that kind of project. They were proven – and we are still proving – that they were wrong. Fortunately, there is a growing number of local and international successful entrepreneurs that are changing Málaga day by day.
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LUX: Is it true that Málaga is becoming a tech and business destination as well?
Pedro Rodriguez: Absolutely. New and important international companies are being established quite frequently in Málaga. It is happening almost everyday.
LUX: Are you expecting the buyers of Picasso Towers to be international?
Pedro Rodriguez: We haven’t really started the international promotion yet, but right now, we already have Swedish or Finnish investors, but mainly Spanish. We have Real Madrid soccer players that have invested in at least four or six apartments. Eventually, it will be home to a great variety of people from almost anywhere.
LUX: Finally, what other developments do you have planned for the future?
Pedro Rodriguez: We have an excellent project under construction right now in Marbella that it is without question, the best apartment project to be built in the city in the last 20 or 30 years at least. We are really proud to say that we have come to an agreement of doing branding with Fendi Casa, and the apartments are excellent alternatives to luxury villas. It is obviously a nice apartment, but at the same time, we want to create a country club lifestyle.
The first phase of Picasso Towers apartments will be ready by the end of 2021, and the whole resort is expected to be completed by 2023. For more information visit: sierrablancaqualityestates.com; metrovacesa.com

People are buying bigger and bigger planes, says Jetcraft’s Jahid Fazal-Karim such as the Global 6000 private jet pictured here
Jahid Fazal-Karim joined Jetcraft in 2008, and has since transformed the company from a primarily US-based organisation to a global trading platform. LUX Editor-in-Chief speaks to the Dubai-based businessman about the private jet market, why buying pre-owned makes sense and how the jet sharing business is creating future buyers

Jahid Fazal-Karim
LUX: Can you tell us a bit about your background and how you got into aviation?
Jahid Fazal-Karim: I’ve always been passionate about aviation. I studied aerospace engineering in France and after that I did a master’s degree in air transport management in Crenfield. Then I joined Airbus in the marketing team. After that I moved to the US to work in marketing for a commercial aircraft there. I spent nine years in commercial aviation and then eight years in business jets. My last job [before Jetcraft] was at Bombardier where I was running the sales for private jets worldwide.
LUX: What led you to Jetcraft?
Jahid Fazal-Karim: I was 38 years old, and I come from a family of entrepreneurs. My father was an entrepreneur, my grandfather was an entrepreneur, and I came to the point where I’d been working for two big companies and I thought: ‘okay, it’s probably time for me to start something on my own.’ As I said aviation was my passion so that’s where I wanted to stay, and I love the private jet side because it’s much more diverse. On the commercial aircraft side of things, you know your clients and they all have the same issues. They’re airlines, they buy an airplane to make money, right? So it’s very methodical. They all go for the best deal that’s going to produce the most amount of profit for them. The business aircraft side is much more diverse. You have airlines like VistaJet and Flexjet that are more analytical, but you also have the emotional side, or the high-net-worth individuals who are just buying planes. Some people will just buy a plane because they like it or they won’t buy it because they won’t like it. It is what it is. I’ve had clients that won’t even go in the plane. I remember I showed a Challenger 604 once, and this client came in, he saw the plane and said, ‘It looks too fat.’ The private jet industry is more varied and that makes it fun and exciting.
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LUX: What was your initial business model for Jetcraft?
Jahid Fazal-Karim: So here’s the thing about this industry. Nowadays, the industry is much more organised, and it it is getting more and more consolidated and organised. But 10 years ago when I left Bombardier, it was still outside the manufacturers, which were really professional companies that run proper businesses. But on the non-manufacturer side, nobody really looked at figuring out a way to make it a real structure for buying and selling. So when I left, I saw there was a gap there, and I started by doing a lot of deals by myself. It’s funny because I went from running an organisation with 300 people to doing everything by myself. I was getting a lot of business and at some point I had to either create a structure or buy into a good structure that I could grow. And that’s how, I ended up doing a deal with Jetcraft. At the time, I met Bucky Oliver, who was the owner of Jetcraft and I bought 50% of the company and it was a great company because he had the right pace. You know when you build something, you have to think about a pyramid, right? If your base is good, then you can start adding blocks. If it’s the other way around, it’s not going to work. The base of Jetcraft was really good, the culture was really good, the management team was good. So I bought 50% of Jetcraft and really expanded it to become a proper global structured company for sales and marketing. Essentially, we’re a sales and marketing company, but all I’ve done really is duplicate the OEM sales structure but into a non-OEM environment, and put some structure around brokerage, around buying, selling, financing and deals.
LUX: Is it purely a brokerage, or do you buy and sell yourself?
Jahid Fazal-Karim: Brokerage is one piece of our business because you have to be in the brokerage business to generate deals, but the main thing that we do that a lot of people can’t do is that we trade, we buy and sell. The other unique thing about Jetcraft is that we’re truly a global company, meaning that if you’re Chinese and you want to buy an airplane, you’ll be talking to somebody at Jetcraft that actually speaks your language, and so that allows us to be everywhere. Right now, for instance, the US is a pretty active market, so a lot of buyers are from North America, but outside North America there are challenges in Russia, China, Africa and so we have a lot of sellers from those countries. Now if you’re in the US, you’re a North American buyer and you want to buy a Chinese airplane, it’s actually a challenge for you to do it. And they don’t like to do it, because for them they think: ‘Oh no, it’s Chinese. I’m not going to touch the plane.’ So what do we do? We bridge that gap. We’ll go and acquire the plane from China, we’ll take it to the US, we’ll make it a US registered airplane, we’ll invest in the plane and we’ll make it proper US based airplane and then a US client can buy it. It’s all about being everywhere and arbitraging the sales side and the buy side.
LUX: Is the market driven purely by requirement?
Jahid Fazal-Karim: My background was working for manufacturers. So then you have to sell what you build, right? But the Jetcraft model is very different because it’s really customer centric. We actually provide what is best for the client. And like I said, some clients are very emotional people. They’ll say: ‘I want to buy that plane because it has three engines and I want to fly with three engines’, even when technically it doesn’t make a difference. It’s not less or more safe. But you know, if I had a client and that’s what he wants to buy, then I’ll find a way to get him the best three engine airplane that fits his needs. Some clients don’t know what they want so we’ll give them the choices of what’s available and list all the differences in all the different products.
We also focus on structuring a transaction that works for the client, because it’s not just about the airplane and the model and the brand. It’s also about how they want to buy. Some people are cash buyers, some people want to do tax deals, some people want to finance, some people want to be more confidential and they don’t want to be seen as owning a plane. So then you have to build different structures for them, and that’s been the big shift between working for Bombardier or Airbus and being at Jetcraft.

Interiors of the Global 6000
LUX: So there’s a whole service element to it?
Jahid Fazal-Karim: Yes, but we don’t actually do a lot of the services portion ourselves. For instance, I don’t manage planes, I don’t operate them because there are enough people in the world that are actually doing that very well, but we know all of the good service providers, we have relationships all around the world to put the buyers in touch with the right service providers. We really focus on the asset, on the buying, the selling, or representing a buyer, or representing a seller, and structuring the deal around the asset.
LUX: Are your clients typically businesses or individuals?
Jahid Fazal-Karim: Our clients can be corporations, or they can be private individuals. It’s really a diverse space. Very often people ask me: ‘what do you really sell?’ And I tell people: at private aviation, we sell time. It’s about how valuable your time is. If you’re a billionaire, or you’re CEO of a big company, your time is so precious that you’re not going to go waste time going to an airport, doing a check in, arriving three hours before, et cetera, et cetera. That’s where the private jet comes into play. And so most of our deals are with business people. They’re not for really private use. They’re for businesses, to be more productive. That’s why we call it a business jet.
Read more: Hirsh’s creative director on designing timeless jewellery
LUX: Why do you think clients choose you over other options?
Jahid Fazal-Karim: That’s a very simple question to answer actually. We are the largest in our field and we have the best experience advising clients to buy whatever they need, number one. Number two, we can probably structure a transaction that would be better than anybody else. And we’ll probably find the best airplane for you, at the best buy. Because if you talk to somebody else, maybe you’ll talk to somebody in London, you’ll have access to a few number of airplanes on the market, but your London contact isn’t going to know the right airplane that maybe selling out of Russia or China or Africa, which is going to be a better value. We’re everywhere and I think that makes a big difference.
LUX: Why would a client buy pre-owned jet rather than going straight to the manufacturer?
Jahid Fazal-Karim: When I advise clients, I always tell them that if you’re not biased against somebody else having flown the plane, then the pre-owned deal will always be a better economical solution because the pre-owned airplane has already taken the first depreciation. It’s like a car. Once the plane is new, you take it out of the garage, it’s already lost 10%. So let’s say you buy a three to five year old plane, which I think is a good sweet spot for a first time buyer, your depreciation risk over time will be a lot less than buying a brand-new plane. But there are also advantages of buying new planes. So then it becomes more of a personal preference.
LUX: In your opinion, what is the best business jet on the market?
Jahid Fazal-Karim: It depends on the category, how many people you want to fly, how far, how much money you want to spend.
LUX: Let’s say eight people, long-haul, unlimited spend.
Jahid Fazal-Karim: In terms of models, I would say there’s probably three main models. There’s the 7X/8X – they are very quick planes, very modern. On the Bombardier side, you have the global line, 6,000, 5,000, 6,500, 5,500 and then on the Gulfstream side, you have the G 500, 600, 650. Frankly those three manufacturers and those planes, they all have pluses and minuses. And it becomes a lot to do with preference and budget. If you have a limited budget, you’re probably going to go for either the Gulfstream or the Bombardier. If you have unlimited budget, you can probably go for the best one if you wanted to, but the three planes are pretty equivalent. I personally have a bit of a bias because I used to work for Bombardier and I sold the Global. I always felt that the Global was one of the best – it’s an amazing airplane, especially when when you’re inside the plane and flying. On today’s market, it’s probably the best compromise between size, range and comfort.

The Global 6000 is a great compromise between size, range and comfort, says Jahid Fazal-Karim
LUX: What changes have you seen in the market in the last few years?
Jahid Fazal-Karim: The main change that I’ve seen is that people are buying bigger and bigger airplanes. The mix of small planes versus big planes has changed. When I started at Bombardier in 2001, so almost 20 years ago, there were a lot of lighter jets selling on the market and if you looked at the model mix, they were very few large airplanes available. Really it was a duopoly between Gulfstream and Bombardier. Today, even if you look at most of the OEMs, they all have bigger planes, such as a 7X, 8X. Everybody is going bigger and longer range, and now you see a lot of first time buyers that actually buy a Global or a 7X, or a G550 or 650 as their first plane. 18 years ago, you started with $10 million or $8 million, not a $15 million plane.
LUX: Have you noticed a change in the demographics of consumers? Where are you doing business?
Jahid Fazal-Karim: The United States are still the largest users of private jets by far. After that it’s probably Europe and Latin America, and then Asia. And then China is obviously growing. But China is interesting because it should be growing a lot faster in terms of the number of jets they buy, but they have these ups and downs, depending on the government and the policies.
Interestingly, Monaco is good place for doing business because people are in a relaxed environment and usually it’s when they’re relaxed and that’s when they think about purchasing a plane or a boat or a house. I have a lot of meetings in summer in Monaco and meet people in a very relaxed environment, have lunch with them or go to Le Club 55 in St. Tropez. I’ve done a lot of deals in those places.
Read more: Tim Walker’s portrait exhibition at Michael Hoppen Gallery, London
LUX: Is the jet share market affecting your business?
Jahid Fazal-Karim: I find the jet share market an enhancement to our business because it actually allows people to get into the private jet segment. In the old days when you didn’t have the FlexJet, the NetJets, the VistaJet, you had to go buy your jet, right? Not anybody could afford to just buy a jet. Today, you don’t have to, I mean you have to be wealthy obviously, but you don’t have to be super wealthy to fly private. So people get a taste of private flying a lot earlier, which means when they get more successful, and they can actually afford a plane, they’ll go and buy it. But where we can play really well [with those companies] is when they resell, because when they replace their fleet they need people like us to move the products.
LUX: How are you considering sustainability issues?
Jahid Fazal-Karim: I think any business that you try to develop these days has to have some form of awareness of sustainability. I think there’s a lot of misconception about airplanes because people think that airplanes pollute the planet. But if you think about the actual emission of airplanes, not just private jets, even commercial aircraft, they are actually very fuel efficient. The consumption of fuel per person is actually probably less than cars. Weight is a huge issue for anybody that is going to develop an airplane because the lighter you can develop an airplane, the farther you can fly, and the less fuel you’re going to consume. So efficiency is at the core of the design of an airplane, you can’t design an airplane with inefficiencies. And the industry is always researching ways of being more and more and more efficient. I think the technology is there and I think down the line you’ll see more and more efficient airplanes out there.
LUX: Finally, when you are travelling for pleasure, where do you go?
Jahid Fazal-Karim: My family and I try to discover new places. What’s funny is that I’ve been to a lot of places for business, but I don’t know much about them. So for instance, there was one trip that I took with my family in China. I used to go to China quite a lot and I still go now, but I’d never done a real cultural experience in China. So I went to China with my wife and one of my son for two weeks and we really discovered China. We went to see the terracotta soldiers, for instance, in Xi’an, and all the temples in the old city in Beijing. We’re thinking about going into Japan this winter because my older son loves Japanese food.
Find out more: jetcraft.com

Inside OMM designed by Kengo Kuma & Associates. Photo by Batuhan Keskiner
This September will see the opening of Odunpazari Modern Museum (OMM), a major new art museum in Eskişehir, Turkey. Designed by architects Kengo Kuma and Associates, the museum is the brainchild of art collector Erol Tabanca, whose collection will provide the permanent exhibition, and his daughter Idil Tabanca who sits at the helm as Creative Director. We speak to Idil about her multidisciplinary approach, creating an international cultural destination and the challenge of bringing contemporary art to new audiences.

Idil Tabanca. Photo by Emily Hope
LUX: You were one of the founding editors of the successful New York-based art and fashion magazine Bullett – do you see yourself primarily as a journalist?
Idil Tabanca: No, not at all. I studied digital media because I always thought I was going to go into film. I wanted to do set design, production design, that kind of thing. Growing up that was my dream. I just wanted to make stuff. After I graduated, I worked in film for a couple of years on various projects in the US and then I was called in to do production design for a film in New York and that’s where I met the people I ended up setting up the magazine with. We just fell into, it was very organic and we didn’t have any money so we became our own publishers because we had all this great content that we wanted to put out. There are so many stories which aren’t at all luxurious like we would get our friends to dress up as catering staff for the cover shoot of some Oscar winning actor. We didn’t have the money to hire actual caterers but we wanted to keep up the appearance. It was like the con that didn’t end.
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LUX: And you’ve gone from that to being the Creative Director of OMM.
Idil Tabanca: Well yes, and this is a very different project because for starters, it’s my family’s foundation. My father [Erol Tabanca] started collecting art about thirty years ago. It started out just as a pure love for art and the pleasure he got from it, there was no strategy involved. He was buying what he wanted to buy. As time progressed, he filled up his house and then his entire office, he didn’t have enough room for the art and he also wanted to share the works that he found so inspiring so he started the foundation. That was around the time I was closing the magazine because the internet happened. It happened to the world. So many magazines were closing. The museum is a great opportunity because if I was at another institution like this, it would’ve taken me a really long time to be here. I felt like there could be an opportunity for me to have a voice, to have a say for the young people that needed this kind of a platform back in Turkey.
I feel like there’s huge potential in Turkey for artists, but not necessarily any organisations and platforms. The exciting part of the project for me is that I can actually give young people that opportunity.

Erol & Idil Tabanca pictured outside the museum. Photo by Gökhan Polat
LUX: Have you always shared your father’s passion for art?
Idil Tabanca: It was part of the magazine: we covered art, fashion, culture and cinema. I have always been interested in video and photography because of my studies, but I don’t have this amazing knowledge of art history or anything like that. It wasn’t part of my education so I’m learning that part now. Even just getting familiar with the art collection is a huge amount of work. I feel like I’ve got a good sense of aesthetics, but I’m learning the rest. I’m exposing myself to a lot of art, I read a lot, go to a lot of exhibitions.
Read more: London to Cornwall in a luxury Mercedes-Benz camper van
LUX: Can you tell us more about your concept for the museum?
Idil Tabanca: We’re from Eskişehir as a family and people from Eskişehir are very proud because it’s like a secular, intellectual, very young and fun town in Turkey. It’s very unique. They say it’s like a European city in Turkey. People are very open minded and because of that, there’s a huge potential for young people. There are also three art universities. My father has always felt that he wanted to give back to that community in some way.
We chose Kengo Kuma, whose work is so iconic, to make the museum iconic. Bilbao was an industrial city before the Guggenheim came and now it’s known as an art destination; I think Eskişehir has that same potential. For a long time in Turkey because of the regime and what’s happened there, there hasn’t been a lot of exciting developments. We also don’t have a huge museum culture. I don’t have any memories of going to museums with my family. I love that we might be able to change that for some people, and to change the place. Having a museum like this, starts an exchange, it becomes a bridge between cultures. For example, we have Kengo Kuma’s work and we have Japanese artists who are showing. We want different cultures to be able to merge in the space.

Photo by Batuham Keskiner

Photo by Batuhan Keskiner
LUX: We hear that the museum is also going to have a strong connection with fashion, is that right?
Idil Tabanca: Yes, I want every aspect of the museum to be like an art work in its own right and I’ve got Turkish fashion designer Dilara Findikoglu to design the uniforms for the museum staff. She’s blown up recently and dresses people like Madonna. I think that she’ll be the creative director of somewhere like Alexander McQueen very soon. But the reason for collaborating with her was, firstly, to challenge people. She is completely embraced internationally and keeps winning fashion awards, but in Turkey I feel like it’s part of our culture to be suspicious of anything that’s actually good and we do that to artists too. We don’t appreciate them at home as much as you do in Western culture. In Turkey, there’s no sense of protecting the things that are valuable and that’s the same with ruins even, you’re just allowed to walk all over the place. So I want to work with and give value to artists and designers from our communities that are doing really well outside of the country. That’s the reason we’re putting together a homecoming show to start a dialogue about who we are as a culture and why we don’t appreciate these people or talk abut them. We have local celebrities, but they’re not the people who are making a difference in the world.

‘Sleeping Girl’ by Hans op de Beeck is one of the artworks in the permanent collection. Photo by Kayhan Kaygusuz
LUX: And how will the exhibition programme work?
Idil Tabanca: We have the permanent collection, which will constantly change and be curated by different people and then we’ll have travelling shows and events. Exhibitions by other artists who have nothing to do with the permanent collection. For example, we’re bringing work by Marshmallow Laser Feast (who recently had a VR experience at the Saatchi gallery) to the opening. They’re really interesting because they use technology to bring people back to nature – I’m really excited to collaborate with them. Also the other part which will be so exciting for me is that we’ll get people coming to the museum who haven’t been exposed to anything, we’re going to get such a raw audience.

One of the selected works from the opening exhibition: Uyuyan Adam (2010) by Ramazan Bayrakoğlu. Image by Ozan Cakmak
LUX: What are local attitudes towards contemporary art? Is there much of an existing art scene?
Idil Tabanca: Yes, there is definitely an art scene. There’s a tiny wooden museum, glass blowing is huge and there are lots of little shops that make ceramics. There’s part of the town which is all these old houses, which look like they would have hundreds of years a go. There’s a wax museum, which is hilarious because no-one looks like they’re supposed to, but it receives 11,000 visitors on the weekend, which demonstrates the lack of cultural activities. But yes, we’re in talks with the art universities. We want to have residency artists that come in from abroad and to give them access to the facilities. We’re also going to organise discussions and education programmes. There’s the only animation studio in Turkey there so there’s definitely a lot of potential.
Read more: Savoir Beds’ MD Alistair Hughes on the value of craftsmanship
LUX: Are there any contemporary Turkish artists that you’re particularly excited about at the moment?
Idil Tabanca: Nilbar Güreş’ work is phenomenal. She’s based in Vienna. Another one of my favourite Turkish artists is Sukran Moral. She’s definitely someone I’d love to bring [to the museum] sometime in the future. She’s pretty established and is currently based in Italy. She’s fantastic. Also Fatma Bucak is another young Turkish artist that I’d like to bring to the museum. She has some wonderful videos.

‘Aylin’ (2014) by Sinan Demirtaş will also feature in the opening exhibition. Image by Kayhan Kaygusuz
LUX: How much of a consideration is sustainability?
Idil Tabanca: The building is made from sustainable forests, and we are trying to make it all as sustainable as possible, but in a place where that dialogue hasn’t started yet, it’s going to be tougher for us. So we have this task of talking to people and explaining to them why it’s important, why we’re not giving out plastic bags for example. I think it’s the responsibility of institution like ours to be a leader on these kinds of things.
LUX: Lastly, for first time visitors to Eskişehir, what are your hot tips for things to do and see?
Idil Tabanca: Oh my god, there’s so much to do! There’s a really good thermal spa. Then there’s also this fake Disneyland that I think is fascinating. You go and Snow White has her wig on sideways, it’s just a very weird place. The old part of town too where they have all these really cute houses and artists with their own little studios and shops selling handmade things. The area is called Odunpazarı, and it’s so beautiful. The museum is right in the middle of everything so the best way is to just walk around and discover the area.
OMM will officially open in September 2019, for more information visit: omm.art

The KIKU by Savoir Beds features panels of hand-painted gilded silk wallpaper by London-based company Fromental
In 1905 The Savoy Hotel decided to create a bespoke bed for its guests, and so began the legacy of what’s now known as Savoir Beds. Every Savoir bed is crafted from chemical-free natural materials, carefully selected to provide the optimum sleeping environment. Here, we speak to the Savoir’s Managing Director Alistair Hughes about mastering craft, delivering consistency and the brand’s efforts to be sustainable.

Alistair Hughes
LUX: Can you tell us how a Savoir bed is created from start to finish?
Alistair Hughes: Every Savoir bed is tailor-made for the client to ensure it fits them perfectly. The process starts with a ‘fitting’ at one of our showrooms, where our expertly trained staff will discuss the needs of the client and try them on the various models and different support options in order to make a bespoke bed. We have created four varieties of Savoir beds, named No. 1, No. 2, No. 3 and No. 4, and they all have infinite customisable options. Beyond comfort is the design and styling of the bed, our sales team will work to the client’s requirements offering unlimited fabric options for upholstery and styles for the headboard and base.
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Following the fitting, the order is shared with our in-house design team at our Bedworks in North London. Our CAD designer will work with the showroom to create a render which is sent to the client for approval. Once the design has been reviewed and approved by the client, it is then passed on to production. Our fabric specialist will order the clients’ chosen fabric for the headboard and base, once delivered they will carefully check every inch to ensure it is absolutely perfect.
The fabric is then passed on to our cutting room which will cut the fabric. It is also during this stage that our seamstresses will cut the signature Savoir Trellis ticking which is used for all our mattresses, toppers and top of the box springs. Once cut, the fabric is left for a minimum of 24 hours to allow it to relax (when it’s on a roll, it is stretched slightly). The Savoir seamstresses will then sew the mattress, topper and mattress cases, ready to be passed on to the craftsmen.

Here and above: craftsmen assembling a Savoir bed inside the workshops
The bed set starts with the box spring. A wooden frame is created in woodwork, in which large hourglass springs are carefully secured. The springs are then hand-tied together, using eight-way star-lashing. A stitched hair role is then created on the edge of the base, through packing horsetail hair in to a neat roll and stitching in place. An abundance of hand-teased loose hair is then placed on top of the boxspring, with tufting the last stage to ensure all the hair stays in place.
Next is the mattress, hand-tied pocket springs, which are produced in the Savoir Bedworks, are sandwiched between masses of hand-laid, long, loose horse tail, with cotton and wool. The mattress is then hand-slipped to close and hand-side-stitched to ensure the springs stay in place. Like the box spring, the mattress is also tufted, stopping the natural materials moving.
The final element of the bed set is the topper, the natural casing that the seamstresses cut and sew together is filled with long, loose, hand tease horse tail, along with a layer of lambs wool, cotton or yak fibres, depending upon the chosen topper. The topper is also tufted, with beautiful fabric tufts on both sides to create a petal effect when a stitch pulls them closer together.
For clients that have specified a bespoke headboard, this will be crafted by the highly skilled Savoir upholsterers. The frame will be carved and constructed in the expansive woodwork workshop. Once created, this is passed on to the upholsterers, where the fabric which was cut by the seamstresses is carefully applied to the frame. No two beds are the same, so our upholsterers have years of experience to ensure the finished headboard is perfect.
Before every bed is delivered to the client, it is set up by the Savoir Quality Control team. The team will ensure that every detail of the bed is to the clients’ specification. The finished bed is then shipped around the world, direct to its new home.
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LUX: How do you ensure a consistent quality of product?
Alistair Hughes: We make less than 1,000 beds a year because we are focused on making the best, not the most.
We continue to hand craft our beds at our North London Bedworks and in Wales, just outside Cardiff. Every Savoir bed is made to order for a particular client, built by hand to meet specific needs and deliver unsurpassed comfort.
We use only the finest, natural materials including Argentinian curled horse tail, which provides a breathable sleeping surface and the ultimate temperature control for enhanced sleep. The high standard of materials and skilled craftsmanship result in a consistently comfortable bed for our clients and one that matches their style aspirations, as only a bespoke product can.
LUX: The original Savoy bed was designed in 1905 and has changed very little since – how do balance heritage and innovation?
Alistair Hughes: I am immensely proud of the heritage of Savoir, I couldn’t imagine a better legacy for a bed company.
The beds were first created for The Savoy Hotel whose sole aim was to give the best night’s sleep to the most demanding clients in the world. The result was The Savoy Bed, now named the Savoir N°2, and it remains our most popular bed. Liza Minnelli had refused to leave the hotel without one; Emma Thompson said the bed had cured her insomnia. The product had been raved about for over 100 years by the most demanding guests in the world.
However, innovation is very important to keep driving our business forward. We pride ourselves in being at the forefront of designer collaborations and each year we hand-pick the best brands and designers to create inspired designs. Last year we collaborated with the National Gallery, Fromental, Nicole Fuller and Steve Leung.
Read more: Bentley auctions new model for the Elton John AIDS Foundation
As we have control over every element of production, anything is possible which excites designers. Beds for superyachts or fantastic headboards inspired by art or architecture, we can craft and create anything. Our Savoir designers work closely with collaborators to design a personalised, unique piece of furniture. It’s always a special moment when we have designers visit the Bedworks and they are astounded by the amazing and extremely skilled craftsmen.
This month we launched our most innovative design yet and the world’s most luxurious bed: The Three Sixty. Available exclusively at Harrods, the bed is the epitome of contemporary design and bespoke British craft. It seamlessly combines aesthetics, technology and ultra-luxury.

The Three Sixty, Savoir’s latest bed design
LUX: Why did you decide to change the company name from Savoy to Savoir?
Alistair Hughes: Our heritage is of course The Savoy Hotel, but we also wanted to supply other hotels who might not want the name “Savoy” across their beds! We liked the idea of Savoir Faire, with all its associations with quality craftsmanship, and the fact it was not a million miles from Savoy.
LUX: Having recently expanded overseas, how does Savoir cater to these new markets?
Alistair Hughes: We have 14 showrooms around the world from London to New York and Paris, as well as worldwide in China, Germany, Russia, Taiwan, Korea and Hong Kong.
We have collaborated with a number of international designers to create beds for different markets. We have worked with Nicole Fuller in the US, Steve Leung and Teo Yang in Asia and we will soon be unveiling a new partnership with Bill Amberg, the UK’s leading bespoke leather product, interiors and furniture designer.
LUX: Where is the biggest emerging market for you?
Alistair Hughes: Asia is developing rapidly and Savoir is growing its presence in Asia with showrooms in Hong Kong, Seoul, Shanghai, Taipei and next month we will be opening a 1,385 square foot showroom in the new Raffles Hotel Arcade in Singapore. We are in advanced discussions about a showroom in the south of China too, so a lot to look forward to. But that said, America is still the largest luxury market in the world, and as an emerging brand it is an absolutely key focus.
Read more: Meet the young model who creates ads for Nike
LUX: How do you create a sustainable product?
Alistair Hughes: All Savoir bed sets have a 25 year guarantee and we turn our back on the throw-away culture.
We refresh beds and mattresses through recycling materials. For example, the existing horse tail is removed from a mattress, it is then re-carded through the use of a carding machine, and then hand-teased and redistributed within the existing mattress casing. The re-carding machine is over 100 years old and is thought to be one of only two in the country. We can also recycle casings for mattresses, re-making and re-tying box springs to re-invigorate the perfect and bespoke mattress tension, which may have been lost over time.
LUX: How does your previous role in management consultancy inform the operations of Savoir?
Alistair Hughes: I think it helped to bring a broader perspective to what I do and how the business can best meet the needs of our clients. Within bed manufacture in general there had been a strong focus on driving down cost. Retailers often see a mattress as a grey box, they all look the same, just get the price down. Savoir thinks more of the end client and what they want: a great night’s sleep. So the focus has been the best product, and understanding that clients are willing to pay for something better.
LUX: Where was your best night’s sleep?
Alistair Hughes: I’m spoilt, having the best bed in the world at home. At the end of the day, there is nothing like getting into a Savoir. I love the feeling, especially with fresh, cool and crisp percale sheets. I’m instantly relaxed…it’s a great feeling!
Beyond that, I grew up in Ethiopia and Malawi and have always had a thing about the big African skies. On recent family trips we have had some great under canvas holidays, most recently in Botswana. There is something magical about the lack of light pollution, the stars and the sound of nature (not always quiet, but definitely music to my ears).
Discover Savoir’s range: savoirbeds.com

The Rocco Forte Balmoral hotel in Edinburgh, Scotland
Since he created it in 1996, Sir Rocco Forte has grown his eponymous luxury hotel group to include multiple properties in key destinations across Europe, with a major expansion this year within his family’s native Italy. And there are plans for the boutique group to move into the US, Middle East and Asia. LUX’s Editor-in-Chief Darius Sanai speaks to the group’s chairman and founder about new openings, changes in the hospitality industry and what it takes to be a successful entrepreneur

Sir Rocco Forte, Chairman of Rocco Forte Hotels
LUX: Rocco Forte hotels is currently in a period of planned rapid expansion – why now?
Sir Rocco Forte: We had a period of consolidation after the financial crisis and have gradually come out of that and the business profitability increased. We’ve improved the quality of the management team. Generally taking the company forward, it was the right moment to start expanding again and looking at adding additional properties…
There are a huge number of different luxury brands within Marriott. Having said that, I think there’s an opportunity for the niche player somewhere, a business that is much more personalised in its approach to its customers, where attention to detail is extremely important. I think people are looking for things which are more individual, more related to where they are going. They want the rubber stamp wherever they go. I think it is going to get more and more difficult for these big companies to actually deliver that, and for a smaller organisation like mine, it’s easier because the top management is hands on. The business and the detail of business has some advantages.
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LUX: How has the landscape and your business philosophy changed since you started?
Sir Rocco Forte: It’s changed significantly on the technological side, the way people buy hotels in particular is much more a business done through the internet than there was than it was before, there are online travel agents who are becoming quite powerful. Customers are now more inclined to book through the web than going to direct to hotel. Then there’s the social media aspect which is also becoming more important, as a means of communication and promotion of properties. There is an interaction between guests who have tried properties and posted comments and so on. This is picked up by other people and used to validate their choice. TripAdvisor type sites didn’t really exist before and now people use it to make up their minds about hotels. Then you have the back of the house side of things; technologies have come in there and give management a greater ability to know their guests. There is increased technology in the rooms, television, wi-fi. Wi-fi became available 20 years ago and now people complain unless they had the fastest band available in the hotel. People used to pay for wi-fi and now they don’t want to pay for it anymore. Telephones, actual landlines have gone out of the hotels; they are hardly used.
In terms of the actual service side, the principles remain the same. The customer wants to be treated as an individual, wants to feel a warm welcome when he goes into a hotel, wants to be recognised. Maybe the relationship between the customer and the staff members has changed to some degree, it’s become slightly less formal, which is something that we did from the beginning. I wanted to de-formalise the service to some degree. Then you’ve also got to keep up to date in a hotel because there are things that people have in their own houses that they expect to find at a hotel and it is a competitive market place.

The front hall at Brown’s, a Rocco Forte hotel in London. Photo by Janos Grapow
LUX: The marketplace is much more crowded nowadays with new players coming in and there’s Airbnb. What is it that has allowed you to keep going and growing with so much more supply?
Sir Rocco Forte: Airbnb doesn’t really effect the luxury end to any great degree. Airbnb has already started to show problems with consistency. There are plenty of niche players coming in and it does eat into the marketplace, but if you have a well-located hotel and you deliver an excellent service and have a regular clientele that like the place, it’s very difficult to prize a luxury customer away from a hotel that he’s used to and where the staff are trained to his needs. There have been a lot of new openings in London and there are more in the pipeline; there’s always a supply and demand equation. I think you’ve got to try and distinguish your hotel group from others and make a potential customer feel that they will get something special, something different if they come to you. The staff are the people who deliver the service and you’ve got to ensure that they’re motivated in the right way. They need to have the right training, the right philosophical background. We put a lot of effort into induction where we tell them about the family, the history of the company, the history of the hotel and something about the city where the hotel is located so everyone has a sense of heritage and belonging as a family. It is my sister and myself and three children running the hotels, we know a lot of the individual staff members and it creates a sense of warmth in our hotels which you cannot necessarily find anywhere else.
Read more: Chaumet’s latest exhibition reveals the symbolic power of tiaras
LUX: Is it important that your guests can recognise the brand when they’re staying at one of your hotels?
Sir Rocco Forte: Yes, part of having a group is that, you get cross fertilisation and you get customers using more than one hotel, following the brand. So the brand is important because the customer knows that if he comes to Brown’s or goes to Hotel de Russie in Rome, he will get a certain type of service and a certain type of welcome.
LUX: A lot of your properties are significant and historic properties in individual cities, how do you imbue them with the Rocco Forte brand?
Sir Rocco Forte: The induction is consistent throughout the company that creates the blueprint on which the hotel is based. My sister who leads the decor has a strong agenda and sense of place. It is very difficult sometimes to please everybody. The thing is you get a hotel designer to design the hotel and there are the prototype rooms, but it is never quite finished, it is a design hotel, you are always adding little bits and pieces and so on, which gives a more personalised touch. My sister does that very well. She usually buys locally, which give the rooms a more homely feel.

The view from the Popolo Suite at Hotel de Russie in Rome
LUX: You have lots of developments happening in Italy at the moment – is Italy a particularly important destination to you?
Sir Rocco Forte: Italy is not the easiest place to do business, so in a way that is an advantage for us. Italy is a tourist destination, it is the prime tourist destination in the world. The American market loves Italy and that’s a very important market for travel. About 40% of our business comes from the States, you can get high prices for the rooms you sell, which in some destinations it’s impossible to do. So from that point of view, it’s attractive. The bureaucracy and the labour laws make it difficult, but the demand is there if you get the right hotel in the right location and at the price.
LUX: And Italy is underserved by luxury hotels, isn’t it?
Sir Rocco Forte: Yes, there’s no luxury chain across Italy, and we now have the opportunity to create one. We have six hotels and the three new hotels that we’re developing — we are doing a second hotel in Rome, a small 40 bedroom hotel in Puglia, and we have just taken on a place in Palermo, which is a 100 bedroom hotel and used to be a jewel of a place, but is now very run down and it’s been badly run for many years. It is a wonderful destination hotel. The city Palermo is having a revival, a lot of people are buying houses there, and doing them up. It is quite a good time to go in there and I already have a resort in south of Sicily, and Palermo is the airport you use for that so having the two properties working together is beneficial. But obviously, I need to be in Venice and Milan, I’d like to be on the Amalfi coast and some of the other heritage cities with smaller hotels. I am pushing to try and get there.
I also still want to be in the States…New York and LA and Miami maybe, I’d like to be in Paris, I’d like to be in Moscow, and probably another German city. Hamburg or Dusseldorf would complete the German equation. We are doing our first hotel in the Far East, in Shanghai, which will open next year. We don’t have a clear date, things get delayed quite a lot there. It is moving forward, but slower than it is supposed to. That will be our first step into that part of the world. We will see. If I am going to travel to my hotels and if they are way out, that’s less attractive. I have to think carefully about it, about how far we extend geographically. Within Europe it is fairly straightforward.
Read more: Maryam Eisler’s new photography series reimagines pastoral romance
LUX: With the new portfolio that you are developing, are most of the hotels owned or managed, or both?
Sir Rocco Forte: The Palermo hotel we bought, but we probably won’t keep the ownership. We are talking to a partner about taking it on and leasing it back to us. The other two are leases, I prefer leases to management contracts because we’re in control with a lease. You have complete control of the property and you can do more or less what you want. With a management contract, the owner tends to interfere all the time. He thinks he knows how to run the property better than you do. If the hotel is doing well, he doesn’t need you, if the hotel is doing badly it is your fault. You take on more risk with a lease, but then it is a bigger upside and you have control over your own destiny.

A Junior Suite at Hotel de La Ville, one of two Rocco Forte hotels in Rome
LUX: As an entrepreneur, what qualities have you needed to get to this stage with RF Hotels?
Sir Rocco Forte: Very difficult to say. I think you have to have a passion for what you’re doing, what you want to do, and you have to really care, and have people around you who believe in what you’re trying to do, who will help you to do it. You have to have determination. Where there are obstacles you have to overcome them. You have to have the determination to overcome them, not take no for an answer, continuously try to move things forward. It is easy to get dispirited, upset and to give up. A lot of people do, but I am not made that way and I am always looking forward, always looking to see if I can do things better. It is that, and I think the minute I stop having a passion, then I should stop working. But I hope that will never happen.
LUX: Do you have dreams of passing on the business to your children one day?
Sir Rocco Forte: Yes, but my kid are still in the early stages and they might well reach a stage, where they don’t want to take on responsibility so we’ll see. At the moment, that’s the idea. And it’s good having them working the business, it gives a certain continuity to the business and it adds value to the business. In the short term, it makes us different to a lot of other companies and from a personal point of view, it gives me a huge amount of pleasure: my kids have left home, but I see them all the time. We’ve got something in common to talk about and to argue about, and to enjoy. You never know — I could go under the proverbial bus tomorrow. And then what happens? The business is in a position where it can continue to go forward, but then my family would have to decide what they want to do.
LUX: Talking about the younger generation, do you think that, as customers, their demands of the hospitality industry are different?
Sir Rocco Forte: Apart from the technological side that we were talking about it earlier, the way they dress is differently, but in the end of the day they still enjoy service and being looked after. It depends…a lot of them are brought up under very comfortable circumstances and they understand that way of life and I don’t think they are particularly different. All the ones I’ve seen using my hotels, seem to enjoy the facilities like anybody else. I suppose there is more of a consciousness of wellness and well-being and looking after yourself than there was in the previous generations. We meet those demands through the facilities that we have in the hotels already. But I wouldn’t say there is anything dramatic and to build a hotel for a specific sector of a population is narrowing your market quite considerably. I also think people whether they are millennials or older people, like the idea of heritage and like the idea of history, and they enjoy it when they experience it — I don’t think that has changed. Most people want to know what is the next thing? I don’t know what the next thing is, but I think hotels tend to follow trends rather than set them. Mine do anyway. I think in the luxury sector, that is more so than it is anywhere… You have hotels now that have no staff, you put a credit card in a slot, you get a room key and you go up to your room. And there isn’t a restaurant, there are communal rooms for people to use, you help yourself, all these sorts of things, but not at the top end of the market. I don’t see anything dramatic on the horizon.
Read more: Where I would invest £100m in property by Knight Frank’s Andrew Hay
LUX: Your portfolio is predominantly city-based. Have you ever been tempted to start a resort hotel in tropical climates? And if not, why not?
Sir Rocco Forte: Because anything I’ve looked at hasn’t really worked financially. I haven’t managed to find anything. The hotel in Puglia has a beach facility available, but it is not on the sea. And then there is a seasonality thing, which is difficult. When you are building a new hotel from scratch, to finance that on quite a short winter season, for example, is difficult because it closes, then it opens for a very short summer season and then it closes again…

A luxurious villa at Rocco Forte’s Verdura Resort in Sicily
LUX: And what about the residences model that a lot of new hotels seem to have now, is that something you’d ever consider?
Sir Rocco Forte: It depends on the property, the location and the size of the property. But in Rome we’re now doing five luxury apartments, which are situated on the corner of Piazza de Spagna, which is within walking distance to our hotels (one is on top of the Spanish steps and the other one is on Piazza del Popolo). So that’s a new endeavour. Also we’re building some villas now in Verdura, which initially will be let as basically a sort of extended stay or hotel accommodation for families who want to stay together in one unit. We’re starting to get into that market.
LUX: Are there any other new developments in the pipeline that we should know about?
Sir Rocco Forte: My daughter has been working on the spas. The spa in the new hotel in Rome will be her spa design, which she thinks will be the first properly designed spa. She thinks that it has more activity and treatments and so on, which will encourage people to come and see. There are a range of creams that she produced which are properly organic so that is a bit of a new venture. Otherwise, we are continually looking to improve the facilities in our hotels. We are looking at the food side particularly. It is difficult for hotels to do restaurants well. We are always searching. A lot of places that have successful restaurants started out being run by restauranteurs, rather than hoteliers and then they have a few rooms as well. For example, Chiltern Firehouse or Costes originally, they had a few rooms and then they bought the hotel next door extending it. I haven’t found the key to creating really successful restaurants. Our restaurants are doing well by the standards of hotel restaurants. If we are doing 120 covers a day, we are happy, but there are restaurants doing 250 covers a day. Some hotel restaurants you go into, you never see anybody there. That is not the case with ours, but we can do a lot better than we do.
Discover the full Rocco Forte portfolio: roccofortehotels.com

The entrance to the Moxy Hotel in Chelsea, NYC
President of Lightstone Mitchell Hochberg has put his stamp on New York with multiple real-estate developments, including luxury residences 130 William Street and 40 East End Avenue. In partnership with Marriott International, Lightstone are also developing lifestyle hotel brand Moxy, which has multiple properties spread across the US, Europe and Asia. LUX speaks to the entrepreneur about succeeding in a saturated market, New York real estate and working with the world’s biggest architects.

President of Lightstone Mitchell Hochberg
LUX: Lightstone is one of the largest privately held real estate companies in the US with your focus mainly in New York City. How do you succeed in such a saturated market?
Mitchell Hochberg: We’ve been able to distinguish ourselves by staying true to two common threads – across each of the various real estate segments in which we develop, each of our projects is entirely unique and as well, features a strong design aesthetic.
For instance, with our Moxy hotels, we saw an opportunity to be the first to develop an affordable micro-room, macro-amenity lifestyle hotel in New York, defining a new category of hotels amidst a sea of luxury lifestyle and lacklustre select service properties.
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In each of our projects, we strategically partner with architects and designers who have a strong design aesthetic, allowing us to create buildings that are provocative but contextual with interiors that are functional yet memorable. With our first two Moxy Hotels, for example, we worked with Rockwell Group to design the restaurants, bars, and clubs and Yabu Pushelberg for the rooms – both known for their luxury projects and unconventional choices for an affordable product, but key to creating the well-designed environments that make our properties special.
In the condominium space, we’ve partnered with two leading architects to design 130 William and 40 East End Avenue. At 130 William, we worked with world-renowned architect David Adjaye to create a 66-story building that pushes against the conventions of tall glass towers with a hand-cast concrete façade that will surely redefine the New York City skyline. At 40 East End, we worked with Deborah Berke, Dean of the Yale School of Architecture, to create a boutique condominium that represents a modern interpretation of local historic architecture.
LUX: Do you have a favourite residential area in New York?
Mitchell Hochberg: There’s an enclave on the Upper East Side of New York abutting Carl Schurz Park and Gracie Mansion (the Mayor’s residence) called East End Avenue. It’s a beautiful, bucolic neighbourhood that is fully immersed in the natural surroundings of the East River and the park, with nothing commercial in sight. In this setting, you have the advantage of both being in Manhattan and simultaneously not really feeling like you’re there – a result of the harmonious combination of the waterfront, the park, and the low density residential buildings. It’s the neighbourhood where we’re currently developing 40 East End Avenue, a boutique condominium, and it’s actually the one that I live in.
Read more: Life on the thrillionaire trail by Geoffrey Kent
LUX: You’re currently working with Marriott International to develop their new lifestyle hotel brand Moxy. How did that come about?
Mitchell Hochberg: After spending many years investing in and studying the hospitality market, we saw an opportunity to develop a new type of lifestyle hotel that could offer efficient rooms at an affordable rate without sacrificing design. In the U.S., everything is bigger – the cars, the TVs – and indeed the hotel rooms. So at the time, nobody was doing this. The Moxy brand incubated in Europe, where travellers have long been accustomed to smaller room sizes, and we felt it had the potential to align perfectly with our vision. So as our ideas evolved, we decided to approach Marriott about forming a partnership to bring the Moxy brand to the United States. We have a longstanding relationship with Marriott, and as the most highly regarded international hotel brand with over 110 million loyalty members, we knew that they would prove to be a huge asset to our developments. Together, we reimagined Moxy for the New York market.

130 William Street’s view over the East River, NYC
LUX: How does your approach to developing for hospitality differ from other projects?
Mitchell Hochberg: The short answer is it doesn’t. What we’ve learned from our hospitality projects is that our guests don’t want to stay in their rooms – they crave social connections and memorable experiences. So our design has to accommodate that, with lobbies, bars, and restaurants that appeal equally to locals and integrate into the fabric of the community. Our residential projects – from rentals to luxury condominiums – all take this philosophy into account. We dedicate immense amounts of space in each of our projects to amenities – from the 20,000 square foot courtyard complete with a year-round greenhouse at ARC, a rental property in Long Island City, to the IMAX Private Theatre at 130 William (one of the first in New York City), we design spaces that our residents want to spend time in. Similarly to our Moxy hotels, we also consistently activate our residential properties with innovative programming, from wine tastings to yoga classes, allowing our residents to interact and get to know each other. That’s where the magic really happens.
Read more: Maryam Eisler’s Icelandic photography series
LUX: What’s been the most challenging project for Lightstone so far and why?
Mitchell Hochberg: It would have to be Moxy Times Square. From a pure design standpoint, the project had just about every challenge you could think of. The building was an adaptive reuse of a 110-year old office – not exactly an easy canvas for the flexible, vibrant, and memorable spaces you see today. Working within the confines of an existing building is always challenging, but in this particular instance the building was also landmarked, meaning we had to preserve the façade and all of the windows as well. The sheer scale of the project also brought its own complexities – the hotel is 612 keys in total with over 22,000 square feet of lobbies, bars, restaurants, and meeting spaces, including the largest indoor/outdoor rooftop bar in New York City.
Despite all this, I think the biggest challenge was bringing something entirely new to the New York City hotel market. We had to prove ourselves to guests who had never seen anything like this before, and convince them to buy into our “deal”: in exchange for an affordable rate, we could provide a room that’s efficient but stylish, along with public spaces that are engaging and well designed.

Moxy’s luxurious lounge bar at Times Square, NYC
LUX: What are your future predictions for the real estate market in NYC?
Mitchell Hochberg: The real estate market in New York over the long term is always going to be strong. There will obviously be hills and valleys based upon macro issues, but you have to keep in mind that New York City is an island and there’s only so much space. People will always want to live here, work here, and visit here, and as a result it will always be a strong market.
LUX: Will Lightstone ever expand overseas?
Mitchell Hochberg: We’re currently discussing investments and development overseas. I think our first projects will probably be somewhere in the UK where we’re a little more familiar with the language and business customs, but we are always open to new opportunities.

The botanically inspired Fleur Room at Moxy Chelsea, NYC
LUX: How do you switch off from work-mode?
Mitchell Hochberg: One of my biggest passions is travel – I try to travel as often as possible. I’m naturally very curious, and find that my creativity is often sparked by wandering around and getting lost in cities and fully immersing myself in all aspects of the culture, which is both fascinating and inspiring. While I do switch off when I travel, appreciating architecture and design, as well as learning how different people live, serves as the inspiration for a lot of the development we do. In Italy, for example, which is one of my favourite places to travel, I’m constantly awed by the art, architecture, fashion, and yes, even the food. But above all, I’m struck by the genuine warmth of its people. You’ll see a lot of that reflected in the restaurants and bars and Moxy Chelsea. For example, Feroce, our Italian restaurant, took inspiration from some of my favourite spots around Italy: the Caffé and Pasticceria from the bar culture in Italy, where people visit the same spot for an espresso and cornetto in the morning and an Aperol Spritz in the evening; the outdoor dining garden from my favourite restaurant in Rome, Antica Pesa; and many of the design details from my favourite restaurant in Milan, Da Giacomo.
When I want to completely chill out though, there’s nothing better than being on a beautiful beach. One of my favourites is Belmond Maroma in Riviera Maya, Mexico. It is casual and relaxed but with incredible service reflected by the culture of the local team who treat you as if you are in their own home. It is the epitome of barefoot chic!
Find out more: lightstonegroup.com and moxy-hotels.marriott.com

A display in LEMA’s London showroom. Photography by Emma Lambe
Founded in 1970, LEMA still remains family-owned and true to its ‘Made in Italy’ philosophy. The group collaborates with famed architects and designers to produce elegant, modern furniture and made-to-measure interior fittings for residential and commercial properties across the globe. Ahead of this year’s Salone del Mobile in April, we speak to the company’s president Angelo Meroni about working with family, discovering new talent and moving into the Asian market.

Angelo Meroni, President of LEMA
LUX: Tell us about your history and how the brand started?
Angelo Meroni: Our family tradition in the furniture market began in the 1930s with my grandfather. In the 30s following the Brianza manufacturing tradition, he opened a small shop in the town centre. At the time, it was purely craftsman work, completely handmade, in fact, the production times would be unthinkable nowadays. Later, the 1940s saw the opening of the first store in Milan city centre. Here, during the years of the economic boom, LEMA was able to collaborate with the first nationally recognised architects and designers to embrace a production characterised by a more modern aesthetic. Then in 1970, my father founded the brand LEMA and the all-important organised industrial production started, with an innovative factory in Alzate-Brianza designed by Angelo Mangiarotti, a cutting-edge plant for a production with a new philosophy. Indeed, LEMA was the first Italian brand to design and produce integrated furnishing systems, organising the entire production cycle from receiving the raw materials to the packaging. The breakthrough came in 1981 when the “Made-to-Measure Wardrobe” was conceived, a modular custom-made closet solution, a key step in establishing LEMA in the market. The system still exists to this day, and is under constant evolution, fulfilling and anticipating the needs of private and contract customers.
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LUX: You work alongside your two sisters – what are the challenges and benefits of working with family?
Angelo Meroni: The family factor within LEMA is the ‘soul factor’, which gives our designers the possibility to communicate directly with this ‘soul’. As a family, we are directly involved in all areas of the design and selection processes where we decide what furnishings will be produced for the following year. However, LEMA is also a corporate reality, we have more than 250 employees, more than 985 worldwide dealers in over 65 countries. This way we are able to maintain the balance between a strictly family business and an international reality. My sisters and I also look after different sectors of the business, therefore we are able to capitalise on the benefits rather than the challenges.

LEMA works with leading designers to ensure the highest level of craftsmanship
LUX: Why is it so important that the brand maintains a ‘Made in Italy’ ethos?
Angelo Meroni: Since the brand was founded, LEMA has championed the ‘Made in Italy’ ethos by expertly mixing innovation and tradition, turning quality and personalisation into our unique selling point. I would say that this is one of our key strengths, where our extraordinary manufacturing ability meets the typically Italian excellence, allowing LEMA to combine the values and technological efficiencies of a large enterprise with fine and unrivalled craftsmanship, which is unique to Italy.
LUX: You created the first air-cleaning wardrobe system – how did that idea come about?
Angelo Meroni: The LEMA Air Cleaning System is the result of more than twelve months of research, which was created from an idea I had that the wardrobe should play an active role in our well being. Using patented Photocatalytic Oxidation technology, which is mainly used to purify aerospace environments where one of the main issues is to maintain the quality and cleanliness of the air. Indeed, we spend a great deal of our busy daily lives in environments outside our homes: in places such as offices, public transport, shopping centres, restaurants, hotels and gyms, where the quality of air is poor due to inadequate air-recycling: bacteria, allergens, carbon monoxide, particulate matter which permeates our clothing generating bad odours. Interestingly, the Air Cleaning System can be positioned discreetly at the top of any wardrobe, and it uses nanotechnology and a special UV lamp to generate a photochemical reaction that naturally destroys pollutants, bacteria and moulds, purifying the inside of the wardrobe and eliminating up to 90% of these.

Photography by Emma Lambe
LUX: How does your design approach differ for bigger contractual work as seen in LEMA Contract fitting out of the Bulgari London Hotel?
Angelo Meroni: Our Casa and Contract divisions are tightly connected, as for both we use our “made-to-measure” and bespoke philosophy. However, through our Contract Division LEMA’s indissoluble connection with the design world finds its utmost expression. We have a cutting-edge industrial department dedicated solely to the residential, hospitality and office sectors, which has a strong and consistent growth. Our mission statement: “You Think We Make”, defines our mission; our Contract clients can find in LEMA a knowledgeable partner in the development of every project where we interpret and translate all aesthetic and functional needs. In London alone we have collaborated with some of the best-known interior designers, architect firms and developers, collaborating on projects such as The Chilterns apartments, Holland Park Villas, 190 The Strand and Bulgari Hotel, which you mentioned and we are currently delivering Lincoln Square, to name but a few.
LUX: You’ve recently moved into the Asian market, how does an Italian brand appeal to Asian consumers?
Angelo Meroni: Yes indeed, in 2017 we opened a flagship store in Shanghai, which confirms LEMA’s interest in the Asian market and China in particular. The previous year we had inaugurated more than 1000 square meters of showroom space in Shenzhen, an increasingly cosmopolitan hub, where we expressed our Italian excellence. Our Contract sector has also been increasingly busy with the Chinese market, last year we supplied more than 1,000 customised wardrobes for the prestigious One Park apartments in Shanghai.
Regarding our Casa Division, we have also produced some products with the Far East market particularly in mind. For example, at the Milan Salone del Mobile last year we presented the Bulè table that comes with a rotating ‘lazy Susan’, which is perfect for the Asian market, of course, you can also sell it without the rotating centre and then it becomes a normal table. The Asian market is extremely attracted to all that Italy has to offer, and being a strictly “Made in Italy” brand we have been able to draw on this as a unique selling point in this vast and competitive market.
Read more: Balmain’s Olivier Rousteing on redefining Parisian glamour
LUX: How do you issue a design brief for LEMA Casa and to what extent are you involved in the creative process?
Angelo Meroni: Each year, we start the creative process for the new pieces that are first unveiled at the Salone del Mobile in Milan, the most important date in the design calendar. As far as designers go, we are open to anybody. Our Art Director Piero Lissoni looks after a preferred team of designers that we have been working with for years and whom we know very well. Yet, we are especially open to young designers. This is one of the big values of LEMA, we like to discover new talents. While some of our designers such as Francesco Rota and Gordon Guillaumier have been part of our team for years, they were fairly young when they started working with us. It’s an evolving process and it carries on with no ending, a process in which I like to be personally involved across all the phases.
LUX: You fitted out all of the Vodafone shops in Italy in 3 days twice – how did you manage it?
Angelo Meroni: We started with the Italian Vodafone flagship store, in the famous Piazza San Babila in Milan, which welcomes thousands of customers in a super-technological atmosphere. We were asked to realise the whole furniture set of this selling point: demonstrating our ability to build environments according to the customer’s specific needs. It was a record – the whole furniture was engineered in just 30 days! The other challenge was the integration of the furniture with the technologies present in the store, which makes the core of this amazing selling point. LEMA Contract built 1,050 Vodafone Stores in Italy and in all of them the great ability of LEMA’s craftsmanship met with the most innovative of our production technology, meaning that we managed to fit out the stores in such little time.
LUX: What’s next for LEMA?
Angelo Meroni: You will have to wait for the 2019 Salone del Mobile in Milan! We are finalising the products, which we will be showcasing, and unveiling for the first time. It is always an exciting time for us. In particular, we have some important novelties that will be introduced to our LEMA Casa catalogue. As a company we are in continuous development and expansion, and therefore drafting new projects and ideas is definitely my favourite part of the job.
Discover the collection: lemamobili.com

David Hockney byAndy Warhol, ca. 1972, Polaroid © 2018 The Andy Warhol Foundation for the Visual Arts, Inc. Licensed by DACS, London. Courtesy BASTIAN, London
Established in 1989 by Celine and Heiner Bastian, BASTIAN opened its first gallery in 2007 in Berlin. Now, the gallery has placed itself on the global art map with the grand opening of a new space in Mayfair. LUX speaks to the founders’ son and gallery director Aeneas Bastian about Andy Warhol, the London art market and how collectors are doing things differently

Aeneas Bastian. Courtesy BASTIAN
LUX: Tell us about the London gallery and how it came to be.
Aeneas Bastian: I felt that when coming to London we should be in the middle of the traditional gallery district in Mayfair so we found a space on Davis Street [No. 8], which is fairly close to Phillips auction house and the Gagosian gallery. I remember starting this search for a London exhibition space about two years ago. I looked at quite a number of properties, but I had a very specific idea in mind so it took quite a long time to actually find the right space and this feels perfect now.
I really like Berlin, it’s my home town, I grew up there and I think it’s become a fantastic metropolis, but it is not a major market place. So I think trying to build a bridge between Berlin and London, Germany and the UK could be an ideal combination of two different worlds. And I could not think of any other major city in Europe that has the same the same kind of status or importance as London, especially when you look at the quality of exhibitions, both commercial exhibitions at private galleries and exhibitions in public institutions. Especially in Mayfair you can see that people are trying to achieve something outstanding, they’re committed to excellence. Berlin is different – it is quite experimental – so you see promising young artists working in their studios and creating fantastic work. And it’s probably the same in other fields, in restaurants or fashion. You would find some of the leading individuals in London, and maybe some of the most interesting new talent in Berlin… I think that’s the difference between the two cities.
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LUX: Why did you choose Andy Warhol rather than a German artist for your opening show?
Aeneas Bastian: That’s a good question! I’ve thought about this for quite a long time because obviously we would also like to be a showcase of German art in London, showing well known German artists who may not be as well known in the UK, but also younger emerging artists too.
Warhol, along with [Cy] Twombly and [Joseph] Beuys, has been one of the key artists when we look back at the early years of the gallery’s history. So I thought it would be interesting to bring that back and to take it to London, but I’d like the following exhibitions to be devoted to German art.
LUX: Is it Warhol’s polaroids particularly that you specialise in?
Aeneas Bastian: Yes, it’s the polaroids and we have some of the rarest and most important polaroid portraits, especially of other artists and some writers, actors, musicians and also a few people who came to the Factory when it was not just a studio or a place of production, but also an international meeting place. So, in a way, looking at these polaroid pictures is also a bit like taking a time machine and landing in New York in the late 70s early 80s. Some people are maybe lesser known today and some have become even more iconic, or famous. It’s very interesting looking back at this period now…
The gallery has always had a particular focus on post-war German and post-war American art too, including artists likeJoseph Beuys, Anselm Kiefer, Cy Twombly, Robert Rauschenberg as well as Warhol. They’ve always had a special place in our exhibition programme and have been essential for the development of the gallery, which was founded thirty years ago by my parents, Céline and Heiner Bastian. They were both curators and they knew Warhol well. There was no commercial link in any way at the time, but they worked together on exhibitions, projects, books, publications, and brought some of Warhol’s exhibitions to Germany during his lifetime. Today, we would probably define my parents as art advisers, but at the time, I think the term wasn’t really used.

Jean-Michel Basquiat by Andy Warhol 1982, Polacolor ER © 2018 The Andy Warhol Foundation for the Visual Arts, Inc. Licensed by DACS, London. Courtesy BASTIAN, London
LUX: The market for post-war art and now, what we call 20th century and modern art — did that rise and then fall again in the 90s?
Aeneas Bastian: Yes, looking back at those changes, of course we’ve seen remarkable increases in values, but also several moments of crisis. When I speak with my parents about those times they always tell me that the art world was so much smaller, it was essentially a few European countries including France, Germany, Switzerland, Italy, and the UK, and then there was America, but except for maybe a small group of Japanese collectors there was no Asian market, and no one would ever go to Australia or India or Africa, or the Middle East. There was no global market.
LUX: Do you think there’s been a renewal of interest in late 20th century art recently, or has the interest always been there?
Aeneas Bastian: I think it’s always been there, at least in London. Berlin has had this sort of edgy, young contemporary art focus that sometimes modern art, twentieth century art seems to be missing because it’s always about the present. But I think London has always had this particular strength of offering such a wide range to art collectors from Old Masters to the present day. There is no other place in the world that could offer that kind of quality, especially when collectors are a bit more eclectic and interested in different periods and different forms of culture.
LUX: Are the big twentieth century artists, the ones who are no longer with us – such as Pollock or Warhol or Lichtenstein and so on – mostly collected by people of that era or by younger generations too?
Aeneas Bastian: I think it’s both. It’s two worlds coming together. Elderly collectors who have had the privilege of maybe knowing the artist, and young collectors who have obviously not met the artist, but who are now becoming familiar with the work and studying, going to see survey exhibitions and reading catalogues raisonné and books written by experts, immersing themselves in the world and work of the artist.
Read more: A taste of Hong Kong’s future
LUX: In terms of collectors and the people buying art: how are they choosing? How do they come to their conclusions and how are they guided?
Aeneas Bastian: It used to be a very personal thing. You would meet a professional or an adviser or an art dealer and have a face to face conversation, and while this still happens today, now it’s also about digital communications. People are increasingly using these new ways of communicating, they are more open to just having a look at websites, they even use social media, like Instagram.
I don’t think people would necessarily say that an expert opinion is something that counts more than anything else, and I think that used to be the case. You used to say that there’s a particular scholar or an expert who would really be the person with an expert opinion and the ability to judge a work and the purchase or inclusion of that work in an exhibition would very much depend on that person. I think that’s not necessarily the case any more.
LUX: Is that a good thing?
Aeneas Bastian: I think it’s just the way that the world has changed. It has become more open in many ways, and I do think, in the end, that this is a good development. We are not limiting ourselves any longer to an art world centred in Europe and the United States, seeing men rather than women as experts, or looking at European artists all the time and forgetting about artists from other places in the world.

BASTIAN Gallery, 8 Davis Street, Mayfair, London. Photo by Luke Walker

Paloma Picasso by Andy Warhol ca. 1983 © 2018 The Andy Warhol Foundation for the Visual Arts, Inc. Licensed by DACS, London. Courtesy BASTIAN, London
LUX: How important is it for artists, whether alive or dead, to be shown and supported by public galleries as well as commercial?
Aeneas Bastian: I am deeply convinced that it can have a tremendous impact, of course we are art dealers too, but we really understand understand the significance of public and non-commercial exhibitions. I think a talented artist only shown by commercial galleries may be one day more or less forgotten if there’s no public recognition. If the works are not part of museum collections, then the artist may disappear.
LUX: Finally, can you reveal anything about the other exhibitions you’ve got planned for London?
Aeneas Bastian: I’m certain we will have an exhibition of Emil Nolde, one of the German expressionists and a prominent German artists of the generation of Kirchner and Beckmann who is regarded as one of the most influential 20th century artists in Germany. He’s not unknown in the UK, but I think his work really deserves to be seen.
BASTIAN Gallery’s inaugural London exhibition ‘Andy Warhol: Polaroid Pictures’ runs until 13 April 2019. For more information visit: bastian-gallery.com

The Canary Wharf Estate is now one of London’s most recognisable views
Once an industrial dockyard, Canary Wharf Estate is now home to London’s most famous skyline of angular glass towers, but thanks to the vision of property developer Canary Wharf Group, it’s also a highly desirable residential area with a thriving Arts + Events programme, high-end dining options and plenty of luxury developments underway. LUX speaks to the group’s Managing Director Camille Waxer about creating a lifestyle destination, the importance of public art and her vision for the future

Canary Wharf Group’s MD Camille Waxer
LUX: What’s your vision for Wood Wharf as Canary Wharf’s newest mixed use district?
Camille Waxer: Our new district is designed to provide a residential led, mixed-use, waterside community defined by the quality of its public spaces, the diversity of its activities and its exemplary architecture.
The finished development will have the buzz that currently exists at Canary Wharf complemented by the tranquil setting of waterside living. Boutique shops and neighbourhood restaurants will be part of a thriving community with entertainment and leisure activities within the gardens, parks and squares and along the waterside boardwalks that line to the north and south side of Wood Wharf. As with Canary Wharf, art will be an integral part the community, in addition to a gallery there will art dotted throughout the development. There will also be a primary school, nurseries, GP surgery and play spaces for children.
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LUX: How do you select retailers for Canary Wharf? Have you noticed an increased demand for independent businesses or are high street names still dominant?
Camille Waxer: Initially the vision for the retail and food and beverage provision was to serve the working population but it was clear from very early on that the area wanted more, we started out with 6,000 sq ft of retail space and we now have over 1 million sq ft and Canary Wharf has become a destination. We evolved and we will continue to develop to meet the needs of the many visitors who come here – we regularly survey our visitors in the malls to deliver the shops, cafes, restaurants, services and amenities that people want at Canary Wharf. Our aim has always been to deliver what our customers want; it is a simple yet winning formula. Know your market, both with the retailers and your shoppers and your customers will become advocates for what you do.
The current trend is for independents which we love, there are some really interesting brands coming through but we need high street retailers as well, you need the mix. Our choice of retailers – whether they’re independents or high street names – will continue to increase, with the addition of new brands, particularly in food and leisure, and health and fitness. We recently launched Wharf Kitchen – a street food market where we bought together seven independents together and The Ivy, Polo Ralph Lauren, Peloton and Claudie Pierlot have also opened recently.

A crowd enjoying Nashville Meets London music concert in Canada Square Park, Canary Wharf
LUX: With Arts+Events, retail and dining, Canary Wharf has transformed in feel; it’s now much more than just a business district. How do you create a lifestyle destination?
Camille Waxer: We have 120,000 people working here each day and another 150,000 people visiting daily so it is important to create a place that people like. Our approach from the design of our master plan over 30 years ago through to what you see today and will continue to see in the future is centred on our belief that it is the consideration and integration of every part of this development that makes it the incredible place that it is – everything from the smallest detail to the largest of buildings.
We not only want to create exceptional buildings like our flagship residential building, One Park Drive, designed by Swiss architects Herzog de Meuron, but also an incredible environment for all of our visitors to enjoy. From the outset, public realm has been key to our development. We put our shops underground so we could put parks above them. When you walk around Canary Wharf you’ll will find buildings designed by globally renowned architectural practices surrounded by beautiful and award-winning gardens, parks and squares – all complemented by a culturally inspiring arts and events programme.
Read more: Why you need to see Alberto Giacometti at Guggenheim, Bilbao
LUX: Why it is important for an area to have Arts+Events programmes and what do you think are the most effective ways of building/creating a community feel?
Camille Waxer: From the outset we had a cultural masterplan that included a fully curated programme of day and evening events and activations throughout the week. The culture is the glue that holds Canary Wharf together, without it we would be like every other development.
Our year-round Arts+Events programme delivers over 200 diverse events each year, designed to offer something for all tastes, there is everything from music concerts, comedy nights, family and community shows to food markets, sporting events, dance and theatre – all free to attend. We work with many of the world’s leading art institutions yet crucially we also work with small, local community groups who are part of the fabric of our Estate. The sense of community that you feel when visiting Canary Wharf comes from the people, whilst the developer can create the place it is the people that will make it a community and we recognised this from the very beginning.
Our events are designed to appeal to audiences of all ages, from the local area and beyond and through our events programme, people engage, interact and enjoy their time at Canary Wharf. In January, we have our fantastic Winter Lights Festival which runs for 10 days and has become a must see event in people’s calendars.

Here and above: installations from the 2018 Winter Lights display in Canary Wharf
LUX: Canary Wharf Group has an impressive public art collection which includes work by Henry Moore and light artist Bill Culbert. What purpose do corporate collections serve?
Camille Waxer: Art is in our DNA and has been integrated in to the built environment from the very beginning. We have always been driven to provide a destination that has a positive impact on those who use it – the office occupiers, the local community and visitors to our Estate and for us art plays a huge part in this. Our corporate collection serves the local and wider community, it is accessible, and most importantly located in places where it can be seen and touched. The art that you see throughout the Estate has helped to create a sense of place.
Canary Wharf is now home to one of London’s largest collections of public art with over 70 pieces of art across the Estate, new pieces are added to the permanent collection each year and we also host a temporary exhibition programme that champions emerging and local artists alongside more well-known artists. Our CEO and Chairman Sir George Iacobescu, CBE is the force behind the collection and I feel privileged to work with him on it.
LUX: In 2013 you launched Level39, a tech community offering expert mentors and workspaces. How does this scheme work and where did the idea come from?
Camille Waxer: With London emerging as one of the world’s leading centres of technology innovation – we launched Level39, a community and co-working space for startups and scale-ups situated in the heart of Canary Wharf. It is now home to 200 ambitious companies and has grown to become the leading fintech – financial technology – hub in the world and the largest concentration of cyber security startups in the city.
The community has helped change the Canary Wharf from a predominantly financial services district to a more technology-focused community.
LUX: What’s the greatest challenge in managing a 97 acre site with a service charge budget of over £90m?
Camille Waxer: I can only respond in saying that we have the most amazing team of dedicated people working for Canary Wharf Group. Yes we have challenges yet we are a very well-oiled machine, with a huge amount of expertise and experience.
We are all exceptionally proud of everything we have achieved, there are challenges as with any organisation yet they are dealt with as a team and as a result it is a joy to manage the Estate even with the challenges.
LUX: When Southbank Place completes in 2019 what can we expect to see?
Camille Waxer: Southbank Place has been one of the most talked-about developments in London since it was first announced, and I believe that it will really change the landscape of the local area once complete. The location is so central and such a great cultural hub, I can’t wait for us to be part of the community with merging our own arts and events programme with the surrounding venues.
Some of our shops have already opened Gail’s Bakery, M&S and Boots to name a few. The independents will follow. Southbank Place is just the start of the revitalisation of this area of London.
Read more: Philippe Sereys de Rothschild on fine wine & supporting the arts
LUX: How do you make sustainability a priority whilst trying to meet consumer demands?
Camille Waxer: Sustainability is an integral part of our strategy to shape Canary Wharf as a city of the future. With our new residential developments our Estate is evolving; from a place to work in to a place to live. And we know consumers want a more sustainable planet/environment.
On World Environment Day, June 2018 we launched ‘Breaking the Plastic Habit’, a 12 month programme designed to remove single-use plastics across the Canary Wharf Estate. As part of this programme, we have committed to becoming the world’s first commercial centre to be accredited with ‘Plastic Free Community’ status in partnership with Surfers against Sewage, a national marine conservation and campaigning charity. This is something that we are passionate about with the volume of food operators we have and it is our responsibility to do something about it.
LUX: Can we expect to see changes in consumer buying in the next ten years and will this affect leasing and retail spaces?
Camille Waxer: The retail market continues to be challenging. However, there is still a huge demand for retail stores as consumers continue to want to enjoy retail experiences within physical store environments. The trend at the moment is for independent operators and it is wonderful to see the talent emerging, I sit in many meetings and I think wow that takes guts to give it all up to open up a food stall. A blend / mix of independents and high street is important.

Visitors enjoying Pimms being served for the Wimbledon tennis screening in Cabot Square, Canary Wharf
LUX: What do you consider your biggest achievement to date and why?
Camille Waxer: My biggest achievement is the time that I have spent here. I have been working at Canary Wharf Group for 28 years, I have been part of realising our vision for a master plan that was completely new to London – the creation of a purpose built, district designed to respond to the needs of its users in an area that was unused and suffering from high levels of dilapidation and unemployment following the closure of the docks.
The early days were some of my favourite moments, at the time there were few believers in what we were doing but look at where we are now; we have gone beyond what anyone thought possible, we haven’t simply created a district we have created a destination – Canary Wharf is vibrant and thriving with over 49 million people visiting our malls each year. We have contributed to the regeneration of a large area of our city. It doesn’t get much better than this!
The passion and collective hard work of the team here is very inspiring. This is not a job for me, it is a pleasure.
LUX: When you’re not leading the group’s retail efforts, how do you like to spend your time?
Camille Waxer: My daughter and my husband play golf so I walk the courses with them which is pretty much every weekend and once a year I get my own clubs out but frankly that is probably once too many. I love going to the theatre, art galleries, dabbling in property development and sitting on the dock at my friend’s cottage in the lake area outside of Toronto; just enjoying the moment, it is magic.
Find out more: group.canarywharf.com

The entrance to the Corinthia Hotel in Westminster, London
Under the leadership of Alfred Pisani, Corinthia Hotels has grown from a single family-owned banquet hall in Malta to a global luxury brand with properties in 9 destinations and forthcoming openings in Dubai and Brussels. LUX speaks to the Maltese businessman about the challenges he’s faced, his guiding principles and the importance of creating a strong employee culture

Founder & Chairman of Corinthia Hotels, Alfred Pisani
LUX: You developed one of the first deluxe hotels in Malta on your family’s estate. Can you tell us about that story?
Alfred Pisani: It’s a long story but I’ll try and abbreviate. Basically, I was not planning to become a hotelier. My interests when I was at college were mathematics and science; a very logical style of thinking, which I think is very important to our life anyway. My father had just bought a beautiful, majestic villa with some 20,000 square metres of land and wasn’t quite sure whether we were going to live in it or he was going to do business in it. Unfortunately, he passed away four months later, and suddenly, together with my brothers, I had the responsibility of deciding what to do with this property. The place had not been lived in for a number of years and obviously deterioration had taken place, so our first step was to try and put that right. I went to the bank and got a loan, which my uncle supported me with in terms of security, and we first started using this magnificent hall for receptions and weddings, parties and so on.
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Then one day someone came along and said, ‘Why don’t you provide the catering as well?’ so we brought in an outside caterer to help us with that request. After that, we organised a proper kitchen, and then we opened our own restaurant. Two years down the line, there was a big drive from the government to give incentives to entrepreneurs, as the country was changing the economy from one totally dependent on a naval and military base (as the English were pulling out), to one where we would have industry and tourism, to create a new economy. So I applied, and I went with my own drawing of a forty-room hotel to the appropriate ministry, but we were told we wouldn’t qualify unless we had a minimum 150 rooms.

The opening of Corinthia Palace in Malta, 1968
A few weeks later, I went back with an elongated hotel with 156 rooms. And the guy said to me, ‘So you have money for 40 rooms, but do you have room for 156?’ I said, ‘Well, no, but the bank does. They’re going to give us the money.’ He was amused, but I still went through the motions. I went to one bank, and then another, and then another, and eventually I found one large enough to handle the job. The same question was asked about our equity, and I told them the equity was the building, the ground and our effort. We got 100% funding, and this is something I’m still proud of today. That was unheard of then. But I assume the timing was part of the whole success; there was a tremendous push to bring in foreign currency and to create a new industry.
Then when I came to build the hotel, I found the local contractors were very busy and too expensive, so I decided I’d be the contractor. I actually employed people from the street – literally. And I’ve never built a hotel as fast as that. Never. Today I keep saying to everybody, ‘We do so many drawings that we’d have enough paper to build a hotel out of it.’ But obviously things have become very much more complicated with all the electronics and everything. It’s quite remarkable, though, what one can do when one is determined. I remember buying a second-hand mixer to do the concrete, and we would throw in the aggregate, the sand and the cement and I’d hold a pipe and I’d look it and say, ‘Hmm, yes, the consistency looks right, let’s pour.’
Read more: New luxury hotel Chais Monnet opens near Bordeaux
You know, it’s remarkable with what you can do with nothing. We would work from 6 o’clock in the morning until about 11 o’clock at night, day in, day out, for around two years. And then we opened and it was successful. Again, there were coincidences that helped us along the road and we took the opportunities. Some decisions were very difficult to make in terms of bringing in new partners and going from one playing field to a more advanced one with new shareholders and new standards. And you have to remember that we didn’t have a home market. The banks couldn’t come aboard with us, because they just didn’t have the capital to do that. So, each time we went to an outside destination we’d have to talk to banks who didn’t know us. That didn’t make it easy. You really had to prove yourself. And you had to appoint new architects too. This was what I found most difficult. If you got your first step outside your island wrong, it would just knock you out. So you couldn’t afford to get it wrong. At that time, I didn’t think like that: I just went and went and went. I never had a doubt in my mind. I suppose that’s the beauty of youth, when you are full of enthusiasm and determination but you are limited in your expertise and experience: that combination worked well for us.

Ladies enjoying the pool at Corinthia Palace, Malta in 1968
We have always focused on trying to achieve the best. I don’t think in the early days we gave more importance to visibility as to the quality. I have a strong conviction that quality will win the day. You have to get every step right and then the results will be right. I had a natural tendency to focus on the details and trying to get everything right with the strong belief that that was ultimately what would produce the results I wanted. We don’t have a real measure. I used to say, ‘If I sow one hundred seeds, ninety-five will grow, because that’s part of nature.’ So as long as you move with the current of nature, the results are going to be further growth. There were these very strong principles from a very early stage, and I was constantly trying to share my beliefs and direction with everybody else.
LUX: What do you think sets the Corinthia apart?
Alfred Pisani: Well, today, after so many years of growing a hotel out of a very small country, we have brought another element into our consideration. Not only do we believe in ‘doing it right’ in order to generate a positive return, but we’ve gone one step further by saying we want to “uplift lives”. It will probably take a long time to appreciate what I’m trying to say; I didn’t think like this when I was younger, but it’s something people get to eventually. If you want a more productive outcome from your colleagues – I don’t like to call them employees – you must identify a sense of caring. If you share your knowledge, give a helping hand and show respect, this creates a more committed work force, where everybody is aligning the energy. It’s just like in a magnet: when you align all the atoms instead of having them in disarray, you create a magnet. Simply by infusing a sense of discipline and purpose, you can align everyone’s energies to think in the same direction. You create an energy where, like a magnet, though you can’t see it, you can sense it.
So, from being totally focused on wanting perfection, it has translated itself over the years into saying how can you make everyone within the family more successful as an individual? You must sleep well, eat well, socialise – work is just another aspect of this holistic responsibility. If you can get your engine to be firing correctly on all cylinders, you just get your efficiency a bit higher; you fine tune it. That’s what I think sets Corinthia apart. We have a very close interaction with our personnel. We call it the family. I truly say this with all sincerity: people who have come to the company, and even those who leave the company, will always remain Corinthians. They will always show respect. I say this with a lot of conviction and satisfaction.

A suite at the Corinthia Hotel in London
LUX: We’ve been discussing your properties in Malta – is that your biggest market?
Alfred Pisani: If we go back to when I opened my first hotel in 1968, at that time, with Malta still having a semi-colonial relationship with Britain, all we knew was the UK. We bought everything from the UK, right down to the smallest screw. Our tourism came from the UK, I would say 99%. There was no corporate business because there was no business. People came mainly in summer. Their stays would be long stays – one or two weeks – and it was all handled by tour operators, who distributed the brochures and displayed the hotel across the UK. They would come over in August and agree the rates for the following year. Everything was agreed a year in advance.
Read more: Luxury watch designer Richard Mille on creativity and supercars
Over the years the government and hoteliers realised that it was necessary to diversify for the future and effort was put into marketing it in Europe. And this has, over the years, mainly succeeded, because now we have visitors from all over. Possibly Britain is still number 1. I think it’s a healthy situation to arrive at. When we came to open in London, we knew what the story was. In the five-star business, you had the home market and the United States. So we made a big effort in the United States to win our share of the five star business coming to London, competing against all the other well-known brands, who have been there for a very long time. I think we did very well in penetrating the market in the space of two or three years.

The Pool at ESPA, Corinthia London
LUX: What’s the biggest challenge in investing in other countries?
Alfred Pisani: As I said earlier our bankers, our lawyers, our everything could not move with us. We had to look for destination where their business had a similarity to us such as resort businesses, holiday businesses, and where it was not too expensive that we could not afford it. I couldn’t dream of coming to London or New York so to begin we built five hotels in Turkey and because I didn’t feel confident enough I looked for Turkish partner.
After 1990 when there was the dissolution of the Soviet Union, tremendous opportunities were available in Russia and all the Eastern European countries came by cheaply. Now, we were, I think, even ahead of the banks! We went into St Petersburg and Budapest and so on and they were good opportunities. We visited every single east European country that had now opened, but what I didn’t have, because I don’t think we were wise yet or we didn’t have the reputation yet, was funding and support from a consult team of banks and institutions which was somewhat of a handicap because the opportunities I met were tremendous.
Read more: The Secret Diary of an Oxford Undergraduate
LUX: And you’ve got properties opening in Brussels and Dubai?
Alfred Pisani: We bought the property in Brussels so that belongs to us, but in Dubai we are purely in management. We will run our flag on one of the most beautiful hotels to be built in Dubai and it will be Corinthia, but we are not the owners. We have supported it in the designs – it will be stunning and it’s set to open in 2020.
In the meantime, we have been operating two other properties on behalf of the same company, the Meydan Group. They have the Meydan Hotel which has big horse racing track and all of the bedrooms overlook the track. It’s a very successful property and we have seen tremendous increase in the bottom line since we took over, together with another hotel which they own in the desert called Bab Al Shams. So, apart from investing in our own properties I think now we have a brand that is visible enough and that is providing good enough standards to also offer it to third party owners and hopefully expand our brand in many more hotels without necessarily putting in capital.

The restaurant at Corinthia London, headed by Michelin-starred chef Tom Kerridge
LUX: What’s the hardest lesson you’ve had to learn?
Alfred Pisani: I think the lesson I learnt was a confirmation of the conviction I already had to do everything properly and that by doing everything properly, you stood a much bigger chance of success, as opposed to taking shortcuts. We kept to this principal and we would never get involved with political parties in countries. What I realise today, which I didn’t realise at the time, is that I think we were right in the way we negotiated and I don’t think I would change it if I had to do it all over again. My advice to those who are still starting is keep on the straight.
LUX: Do you see a difference in what younger and older travellers expect from luxury?
Alfred Pisani: Yes, there has been a change of expectations from the customers in terms of the hardware, for example, bathrooms. However, the basic ingredients that they look for haven’t changed. Are you welcomed with a smile that is genuine and not plastic? Do you truly, collectively, radiate an energy of positiveness, which makes the customer feel good even though he cannot put his finger on it? Those elements haven’t really changed that much. I don’t know whether in a number of years to come whether we will be interacting with one another in a deeper way by the development of our intellect, the telepathy, the ability to feel and sense each other in a stronger way with the support of electronics… That’s the future.
LUX: And what about the future of Corinthia Hotels?
Alfred Pisani: Growth. I am sure that the principles that we have worked with will be maintained and the new phrase that was created recently in our last general managers’ meeting in Brussels: “uplifting lives”. That phrases encompasses how we want to continue helping our colleagues to grow and become better people.
Discover Corinthia hotels: corinthia.com

Richard Mille chooses sports personalities as brand ambassadors, including Ukrainian high jumper Yuliya Levchenko
Richard Mille is the name adorning some of the world’s most expensive – and outrageous – timepieces. But the eponymous founder is a thoughtful, passionate creative who dreamed of creating a racing car company as much as a watch brand. Darius Sanai meets him

Richard Mille watching Formula One
Richard Mille has grown his eponymous brand from start-up to occupying a dominant space at the top end of the luxury watch echelon, in less than 20 years. He has done so, not by imitating others, but by creating a completely new script for high-end watches: dramatically beautiful shapes, mind-bending mechanicals and super-high tech, tough materials, meaning his striking timepieces are significant in size but lightweight to wear. Mille could be seen as inventing a new market for the young-at-heart collector who wants to break from tradition. They are sculptures as much as they are timepieces.
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But he is also a marketing genius, sponsoring (and sticking with) stars such as Rafael Nadal, who repaid Mille’s unswerving faith in him by winning the French Open for the 11th time this year, and attaching his name to the sexiest sports, and the sexiest spots, in the world. Whether you’re attending Formula One in Singapore, Formula E in Hong Kong, the Concours d’Elegance in Chantilly, or just hopping by helicopter from Monaco to the private jet terminal at Nice Côte d’Azur airport, you will see the brand (and its customers).

Polo champion and Richard Mille brand ambassador Pablo MacDonough
Richard Mille’s most notable recent partnership is with hyper-car makers McLaren, and like the rest of the brand, the motoring DNA wasn’t dreamed up by a marketing agency. Mille is a car fanatic and collector of some of the most exquisite historic classic cars, and it was this subject – the symmetry between watch and car design and ethos – that kicked off our conversation, because there is a symmetry between classic cars and hypermodern watches, as he reveals…
LUX: Many collectors will say that today’s cars are not as beautiful as the cars of the 1950s and 1960s. What is your view on that?
Richard Mille: The car designs of today are certainly driven by efficiency; everyone wants to optimise the aerodynamics, engine power, downforce, etc. In the 1960s the objectives were different, and there was a lot of the designer’s personality involved in the cars. The variety of designs was very interesting, even in terms of the design drawings – back then even racing cars were very different to each other. Nowadays it is very difficult to see the difference between different car brands because they have to be designed with performance efficiency in mind. Even if you are a connoisseur of Formula One, if you take away the different colours, it would be very different to see the difference between a Ferrari and a Mercedes, because everything is driven by computers and aerodynamics.

The McLaren collaboration watch, RM 50-03

Brand ambassador and
Olympic high jumper
Mutaz Essa Barshim
LUX: Does that apply also to engines? Engines used to be mechanical things of beauty, and that applied to the sounds they made, also. Nowadays, I’m not sure many people could tell the difference between the V8 twin turbo engines in an Aston Martin, a Ferrari, a Mercedes-AMG or a BMW M5.
Richard Mille: Most probably, because now you have to be careful about noise, emissions and other aspects. And when you open the bonnet you don’t see the revelation of the engine. With an Aston Martin or a Lamborghini Huracán you have a magnificent car, but you open the bonnet and you just see a lot of plastic. You then go to a classic car concours and see all those cars; the people are totally crazy because each one is more beautiful than the other – so many different shapes, colours, engines, noises. It is fantastic to see 500 cars in one place that are so different from each other.
Read more: Art auctioneer Simon de Pury on modern philanthropy
LUX: Do you think the younger generation now think of cars just as transportation – that they’d be as happy to use a shared car club or an autonomous car?
Richard Mille: I think in the genes there is still an appeal for cars. If you speak about younger children, today they are in different virtual universes, but still the appeal of a nice car is there. You see them looking around racing cars and dreaming. So I think it still brings excitement.

Above: scenes from the Chantilly Arts & Elegance Richard Mille event 2017

The RM 70-01 watch
LUX: Does the same question apply with mechanical watches? People don’t need the watches you make, but they want them because they are desirable objects?
Richard Mille: Yes, you can really say that there is a parallel there because so many people are still buying watches in different colours that they don’t really use. It’s the same when you buy a sports car that can go at 300km/h; that is not any use because of speed limits, unless you go on a track. But the beautiful object is still a source of desire, which is nice because I can see myself that we cannot cope with the demand, the demand is getting totally crazy. We increase the production every year. Last year we did 4,000 pieces, this year we will do 4,600 pieces, so it is a constant growth. But I cannot cope with the demand at all, the demand is exploding. I have seen the same with my friends. The McLaren Senna costs £750,000 and they were all sold without anyone even seeing a picture of one. My friends, they want it but they can’t get it. It’s the same story with the McLaren P1: 500 units all sold before even before production started. Studies are showing that young people aged 18-30 still dream about luxury watches, which is funny because I expected the opposite.
Read more: The Secret Diary of an Oxford Undergraduate
LUX: When you are creating the watches, how much does the design inform the mechanicals and how does that conversation happen? Because the distinctiveness of your watches is in the design but they are also very mechanically advanced.
Richard Mille: It was one of my concerns when I started,to give as much importance to the design as to the mechanical aspect.

Heptathlete and brand ambassador Nafissatou Thiam
LUX: It is a crowded market, and you have created a brand that has gone from zero to hero in 20 years. How did you do that and why did you succeed when so many others had tried but failed, or remained much smaller?
Richard Mille: The first reason was a kind of rupture with a world of watches. People in this world of high-end watches were just duplicating the same watches that were in existence at the beginning of the 20th century. So I said, we have to do a contemporary watch, a watch that is very different from what is out there, and to create it at any cost, without any compromise. So today it is a paradox where we have a young brand that has got a lot of respect from the market, from the competition and also from the public. We have a lot of respect because we do not copy anybody and we are not afraid to take risks. Many other brands are inspired by the high-end watch business, but sometimes the problem with the watch business is that it is boring – the message is always the same. Our message is that we respect tradition, but we are modern, we are a contemporary watch, we are extremely technical but we do watches to live with, to wear daily.

Singer Pharrell Williams and sprinter Yohan Blake wearing Richard Mille watches at the Little Big Mans race

Mille-sponsored Alexander
Zverev wins the 2018
Madrid Open
LUX: Have you ever been tempted to start or revive a luxury car brand?
Richard Mille: That has been my dream for many years, yes. I would have loved that. It is such a different universe. At the same time, we only have 24 hours in a day; I think it would take two lives to do a car company as well. So I will stick to the watches and collect cars.
LUX: Do you think it’s a shame that France no longer has a supercar brand, like it did many years ago?
Richard Mille: It is, because we have a very interesting past as you see with car collectors. But after the Second World War, the French government just decided to do popular cars.
LUX: LUX speaks to the high end of the luxury market. Is luxury stratifying?
Richard Mille: Yes, I can see that everyday. There are many luxury brands that are turning into volume brands, and sometimes it is very high volume. Also people are more educated and sophisticated and know the numbers; they know that many brands are volume makers and they are looking for more exclusive things, things that will make them different. Twenty years ago people did not know the difference between Hermès and Louis Vuitton. Today they know the difference between those brands; they know who is doing what. The world of luxury, which was quite over generous, has today totally exploded between all the different segments.
Discover Richard Mille’s collections: richardmille.com

View from a penthouse in the Parc Du Cap development by the Caudwell Collection
In 2006 British entrepreneur John Caudwell sold his pioneering telecommunications company, the Caudwell Group, which included high-street mobile phone retail giant Phones4U, and turned his attention to property and philanthropy. His luxury residential development company, the Caudwell Collection boasts a portfolio of properties in prime locations across the UK and France whilst Caudwell Children is one of the leading charities in the UK for children’s disabilities. LUX Editor-in-Chief Darius Sanai speaks to the billionaire about real estate, Brexit and building a centre for autistic children

John Caudwell
LUX: You were known in the UK as one of the big mobile telephone entrepreneurs back in the 90s, 2000s, but now you are involved in property development. How did that happen and has high-end property always been one of your passions?
John Caudwell: I wouldn’t say it was a passion because for one thing I would never have had the money to exercise or endorse that passion, but I’ve always had a passion for beautiful things, especially beautiful architecture. So, my factory, for example, the Victorian tile factory, that was completely derelict until we took it over. We completely restored it and made it into a really fabulous headquarters for the business. So I guess I’ve always had that interest but not as a property developer, more in terms of developing properties for my own business use.
Then the crash happened, and it was almost impossible to find anywhere to put your money that was safer than under your bed, so you have mattresses stuffed full of £50 notes everywhere. The world was so fragile that you could not have any confidence that it was going to pull through and that your money was going to hold its value. So I decided to put my money into equities that I thought were resilient to a world collapse.
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LUX: What kinds of equities?
John Caudwell: So essential commodities and essential items, things that are always going to be there. For example, there’s always going to be farming, there’s always going to be land and water. Not so much oil these days because that’s a thing of the past, but there were items you could recognise that were probably going to be reasonably – not recession proof – but certainly collapse proof because they would always be needed. Of course even those things were fragile because everything took a big hit, but because commercial property had dropped in value enormously, I decided to start buying property that had long lease holds or even in some cases, shorter lease holds that I could develop and try and add extra value to. That’s how I got into property, but it wasn’t aesthetically pleasing or beautiful property, it was was purely to protect myself commercially. And it did quite a good job – I built up quite a good portfolio, it wasn’t meant to make a lot of money, it was meant to be a protectionist measure. But from that, agents who were having a tough time as you can imagine, came to us with various properties and people came to us with properties that I was actually interested in, things of beauty. For instance, one of the ones we bought was Provencal in the South of France.

The living space in Les Oliviers by the Caudwell Collection
LUX: How’s the development going? Is there a scheduled completion date?
John Caudwell: In the South of France we’ve completed Parc du Cap – a luxury development with 88 1-4 bedroom apartments and penthouses, and Les Oliviers – 6 spacious apartments in a beautifully restored Art Deco building, both in Cap d’Antibes, and we’ve got other Caudwell Collection projects there as well, like Provencal. We’ve been working with the authorities to get Provencal to a point at which we believe it is developable – and after several significant challenges we’re now in a place to say work is fully underway to create 35-40 ultra high-end apartments there. We aim to launch in 2021-22. Over in London, with the Audley Square property, we’ve had to work very, very closely with Westminster council and the planners, and obviously everyone’s got their own angle but there’s been a real spirit of cooperation because everybody wants to see it happen. It’s good for the city because it turns an eyesore into a beautiful building, not to mention the jobs it creates through the building work.
Read more: Inside Lake Como’s luxury residence, Villa Giuseppina
LUX: And with the London developments, such as Audley Square, how did that come about?
John Caudwell: It came about as a result of us becoming aware of the site and contacting Nama, who were the people who held all the debt. You might know Nama as the Irish bank that took all the property debt? We ended up in a two-year negotiation with Nama on the site. It took a long time because there were a lot of fundamental problems with the site, there were a lot of risks at that time and the price they were asking for was too high. But eventually, whilst we were negotiating. we worked through some of the problems and did a whole range of due diligence exercises to try and assess and minimise the risk as well as reduce the price. Eventually, it got to a point where it was acceptable so we did the deal and then that was the start of all the work!

Les Oliviers was partly restored using local materials and products
LUX: The properties that you’re creating are very high-end, sophisticated, luxury – is there a plan to broaden the brand, the Caudwell Collection, beyond property?
John Caudwell: Well, we are already doing that partly, but depends on the success that we have and we do expect it to be extremely successful. But you know the situation in the UK at the moment is not so good with stamp duty, and the Brexit situation. I mean London is the powerhouse of the world, it’s a fantastic city and will remain a fantastic city – I am extremely positive about the future, but I am a bit concerned about the effect stamp duties have had on the market. I don’t disagree with it incidentally, I think it’s fair enough to raise all these huge sums of money from wealthy people who can afford very expensive properties, but it has damaged the property market. The non-doms, I don’t disagree with either, I don’t disagree with it from a moral point of view because I think the rich have to pay their appropriate share of the taxes, but it’s not good if you start losing very wealthy people who take their economic interests to other countries like Paris and New York and Monaco and so on. Those countries that welcome them, are then taking our livelihood away because those people, by being financially centric to London, also tend to then have a lot of their business interests in the UK and tend to be much more likely to have business centres in the UK.
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And then of course Brexit as the next stage of that whereby I was very strongly pro-Brexit. I wanted a clean proper Brexit with a strong government and I said that when the Conservatives called the election, I said if there’s no other reason why the people vote Conservative, it needs to be to give the power to the party to negotiate a deal. And now where are we? Nearly two years down the line, we’ve got a very, very weak Conservative government with no majority, with a lot of back biting from within, with the house of Lords almost seeming to sabotage the position. I think, at the moment, it’s all very worrying because we needed a strong powerful Brexit or we needed to stay – we needed to either be properly in or properly out, not some horrible mishmash in the middle that doesn’t deliver the benefits. If we’re not careful we’re going to have all the pain of Brexit and limited benefits, which would be a fiasco. So, I am a bit concerned about that, it’s long answer to your question but the answer does relate to how far I see the Caudwell Collection going. And also, opportunities because opportunities like the Audley Square, that allow you to turn something that’s very, very ugly into a thing of beauty, or Provencal, which has been derelict for thirty years, but if we do what we’re planning to do there will become a most magnificent property, on par with some of the properties in Cannes. Those sorts of opportunities don’t come up every day and to be able to make those into a commercial success as well as an aesthetic success, is something that plays very much into my absolute ethos.

The original building façades of Les Oliviers were maintained during the development
LUX: Do you find this new business as consuming as Phones4u and your other previous companies? Or is it more of a side-line in terms of operating?
John Caudwell: Totally different. Phones4u was my life, my absolute life. Most people know of it because of the high street brand, but we were the world’s biggest in nearly every area in which we traded, which was accessories, hand set distribution, we even had our own in-house recruitment company with about 70 or 80 employees there, and we even recruited for other people. Same with security, we did our own security but then did it for other people, so we grew into what was a bit of an empire really, where several of my businesses were the biggest and best in the world. So, it was a complete and utter all-consuming thing, and also it was my entire wealth, so you know, fail at that and I would have been entirely broke, probably not totally broke, but I would have been broke.

An aerial view of the Parc du Cap development
Succeed at that and then the result is the result that I got. But it was also extremely stressful, every minute of every day was extremely stressful, and I could never live that life ever again, nor would I want to, so that’s gone, and I am glad it has, but they were very special years. It’s different now, these businesses I didn’t need to do because my life now is all about philanthropy. But when they came along, and I saw them, I thought well, that’s a really interesting challenge. It gives me the opportunity to create a thing of beauty, put my stamp onto London with a building that’s going to be beautiful and timeless and make money as well. It’s a unique situation and a lot more pleasurable. I’ve got a great team of people who are helping me to run all of this and it’s a much more relaxed situation. I’m nowhere near as dedicated to it in terms of my time and effort because I have people who do that, but also its not as stressful and threatening as the mobile phone business was, which was ferocious, every minute of the day. That doesn’t mean its easy – it isn’t, we’ve got to be smart, we’ve got to be clever. Lots of problems to address and solve and we’ve got to create the vision of beauty that we promised.

The view from a penthouse in Parc du Cap
LUX: How important is it for you that people talk about the Caudwell brand in relation to the properties you develop?
John Caudwell: The brand stands absolutely for quality. When people go to the Parc du Cap building, which is the one that I wouldn’t have built, but it is a beautiful, beautiful development, and most people who’ve visited it, say it feels quite pricey, and they understand why it is quite pricey, because the quality is exceptional for that coastline. And everybody says they’ve never seen another development of that quality which is quite nice to hear and that’s sort of part of the Caudwell collection brand. We got the same feedback with Les Oliviers it was the same feedback; it is a building that is really a fantastic quality throughout and is really desirable to live in, and that’s exactly what we’ll do with Provencal once we get started. We are creating these buildings of huge quality and recognisably of huge quality, it’s not just me saying it, but these properties stand the test of third parties too, whether they’re agents or buyers, everybody thinks they’re beautiful.
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LUX: There are parts of Les Oliviers that you restored, using local products and materials. Is restoration an important aspect of your developments?
John Caudwell: Our design approach with Les Oliviers was to carefully restore the original building façades and use some locally sourced materials including natural stone for the terraces and loggia floors, and Provencal limestone paving around the swimming pool. The quality of the finished product is exceptional – from the apartments fitted out with high tech features and contemporary yet classically inspired interiors through to the beautifully manicured Provencal style gardens. You can’t necessarily use local materials all the time and of course it’s a commercial venture, so I don’t put local materials as the priority but what I do put as the priority is that it must be as environmentally friendly as possible. For instance, with Audley Square, we’ve put geothermal in, and I’ve just put geothermal into my house. The whole point is to try cut down on pollution and energy loss.

The living room in one of the two bedroom apartments in Parc du Cap
LUX: Finally, can you tell us more about your philanthropic work and in particular, the Caudwell Children.
John Caudwell: That’s extremely exciting because we help children with 600 different illnesses. During the 18 years that we’ve been running, we’ve had more applications from parents with autistic children than any other category, in fact we’ve had so many applications that 50% of the work we do is with autistic children. We developed methods of intervention that have helped thousands and thousands of children and their families live a better life. Of course, autism is an extremely broad condition; it’s the families of autistic children that have difficulties managing and coping emotionally and physically and that’s where we’ve focussed our effort over the years.
There are around 700,000 people on the autism spectrum in the UK, so the task I gave to my chief executive was how to find more and more children and how to change the medical profession’s understanding of and attitude towards autism. We believe we can substantially help to improve the lives of autistic children and we’ve done it many, many times, but people who wish to be cynical could say that the autistic child would have carried on, on that developmental path anyway, so what you’ve done has made no difference because the child may have made that progress without you. So we’ve built this centre and are putting a big team of medical people in there to prove to the medical authorities that we can intervene in autism and that we can improve the lives of autistic children. When the centre opens in the next couple of months, we’ll still carry on the work for all the other children as well but the focus will be on autism. And if we can change the NICE guidelines to read differently, then doctors around the country, instead of diagnosing an autistic child and saying to the parents, ‘I’m sorry there’s absolutely nothing we can do, just go home and do the best you can with your child and keep your child safe and healthy’, they’ll be able to say, there is help you can get and this is what can be done and this is who you might go to and this is the way you can improve your child’s life.
To view the Caudwell Collection’s portfolio of luxury properties visit: caudwellcollection.com
For more information on Caudwell Children visit: caudwellchildren.com

L’oscar is named after and inspired by writer Oscar Wilde. The hotel sits in the heart of London’s historic literary neighbourhood Bloomsbury
Jacques Garcia is the master of decadent design. His portfolio includes the likes of Hôtel Costes in Paris, La Mamounia in Marrakech and NYC’s NoMad. Now the French designer is bringing a touch of Parisian style to London with luxury boutique hotel, L’oscar. He talks to LUX about Oscar Wilde, alluring atmospheres and the importance of low lighting
LUX: How did you come up with the concept from L’oscar? What’s your creative process like?
Jacques Garcia: Although I’ve had many proposals to do concept design projects in London, L’oscar is only my second public project in the city after Ronnie Scott’s. What particularly seduced me about this project is the fact that the building has a history, it was a former [Baptist Church]. I had to think of ways to work with the structure of the existing building and its history, whilst incorporating modernity through colours and fabrics.
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So for the decor, I imagined that I was Oscar Wilde. Twenty years ago, I created Hotel des Beaux Arts, where I imagined Oscar Wilde’s last bedroom when he was living in Paris. I imagined it as if he lived in a very nice apartment, although in reality he was very poor at the end of his life. I was interested in showing the paradox of the writer’s glory and achievements, and the way he was treated by people for his personal convictions at the time. I returned to the story of Oscar Wilde for this hotel because he is someone that I am continually drawn to – the name of the hotel, of course, is in his honour: L’oscar (the Oscar).

Jacques Garcia in L’oscar
LUX: Did the building present any design challenges?
Jacques Garcia: Yes, it was very difficult to work with and it took a long time. It was like doing a hotel in New York. London and New York are two of the most difficult cities to for hospitality projects, especially when you’re working with buildings that are listed or historical. But when I like a project, I’m like a kid and even if it takes 9 months, I still love it at the end.
Read more: Wandering Paris with Moynat’s Artistic Director, Ramesh Nair
LUX: Why do you think Parisian style is so desirable?
Jacques Garcia: For a very simple reason: no one ever speaks about the sexiness of the London girl, but everyone always talks about the sexiness of the Parisian girl. This is because the Parisian girl is an attitude, whereas there’s a certain rigidity to the English and also an elegance that the French don’t have. But the English, in my opinion, are missing the attitude. That’s the allure.
LUX: You once said that “before everything, I am a creator of atmosphere.” How do you go about creating an atmosphere?
Jacques Garcia: Personally, I am not a big fan of public spaces. I am very lucky to have an extraordinary house and friends who have extraordinary houses so in my personal life I have no real reason to go to public spaces like a hotel – unless it is to meet and to be seduced by people. People go to public places meet other people, and for me, that’s the starting point when considering atmosphere. I create places where people can meet and seduce. That begins with choosing comfortable chairs, the right lighting. People look better in dim light, always.
LUX: Your designs often incorporate opulent fabrics – where do you source your materials?
Jacques Garcia: I used a lot of fabrics in L’oscar particularly, but since the peacock was the emblem of Oscar Wilde, I wanted to utilise that pattern and used special fabrics sourced from England and France. Mixing colours, especially unusual colours, was very important for me in this project, which is difficult to do, if you do it wrong, you risk the design becoming kitsch. It’s a very thin line, much like a haute couture collection – sometimes it can just work, it can be incredible and sometimes it doesn’t.
Read more: Sassan Behnam-Bakhtiar’s mesmerising art opening on Cap Ferrat
LUX: How much of a consideration is sustainability when designing?
Jacques Garcia: I recently went on a trip to Saudi Arabia. I was in the middle of the desert and there was air conditioning, but a natural system of air conditioning that was used in the old desert houses of 12th century: windows! And of course, the way the house was structured to keep it cool. The projects I work on are different to this. For example, I use a lot of fabrics. Think of my older hotels like the Costes or the NoMad. People are coming into those hotels from 7am to 3am, they are using the seats for working or socialising 20 hours a day and so the fabric wears out and you have to change the upholstery. In that way, it’s not really sustainable. I would love to be more sustainable, but there are also regulations I have to consider such as fire. Plastic treatment on silk is unfortunately mandatory. To use real silk or real corduroy would be more ecological, but unfortunately we have to have the fabrics treated. I hope that businesses will integrate sustainability into their day to day operations once the project is complete. L’oscar, for example, have started by avoiding the use of plastic straws.

The walls and ceilings of the Café L’oscar are lined with mirrors, gold panels, and original art.
LUX: Which hotel design(s) are you most proud of?
Jacques Garcia: As well as L’oscar, my favourites are The Mamounia and La Réserve in Paris. My house, the Chateau du Champ-de-Bataille, is also one of my favourites!
LUX: And can you tell us about your upcoming projects?
Jacques Garcia: I have a hotel opening soon in Singapore, a private house in Rome, there’s a hotel in Rome as well. There’s a very big hotel in Doha. Private residences in the Gulf. A new NoMad has recently opened in Los Angeles. There are a lot of projects going on!
LUX: What’s your favourite city in the world?
Jacques Garcia: Paris. Why? Because the Parisians.
L’oscar opens in Bloomsbury, London on 17th September. To make a booking visit: loscar.com
To view more of Jacques Garcia’s work visit: studiojacquesgarcia.com

Perched on top of a mountain, the Bürgenstock Hotel boasts unparalleled views of Lake Lucerne
Bürgenstock is the most ambitious resort development in European history, a spectacular complex of luxury hotels, spas, contemporary restaurants and a high-end medical clinic perched on top of a mountain overlooking Lake Lucerne in Switzerland, on the site of a historic hotel and developed at a cost of 550 million Swiss francs by the Qataris. LUX Editor in Chief Darius Sanai speaks to Managing Director Bruno Schöpfer about the challenges and delights of creating something on a scale never done before

Bruno Schöpfer
LUX: Bürgenstock is not just about creating something for now, it’s also a vision of the future in many aspects. How did that come about?
Bruno Schöpfer: That’s a big question! First of all, the Bürgenstock Resort has a past, so it’s not something created from scratch. When I took over the whole development, I created a slogan called the ‘future has a past’ and, as an example, we held an exhibition with historic elements and future elements in order to show not only the press, but also internal people working on the project that we will honour the past. We want to protect our heritage because one day these global visitors will want to visit us to see not only our clear mountains, our air, our lakes, but also to see our history.
And then of course we wanted to recreate the stories about all the famous visitors such as Mahatma Gandhi or Audrey Hepburn (who lived here for 12 years). What great stories to have and to build on for the future. We have included all of these elements in the development of the resort.
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Another important element is food and beverage, especially for Asians, [for whom] food is immensely important. At breakfast they talk about what they want for lunch and at lunch they talk about what they want for dinner. So the food element is key to the resort. We tailored it to our future visitor markets. Not that we wanted to forget our Swiss.We know the Swiss are also well travelled and will enjoy Spices restaurant with its Chinese, Indian, Japanese, Thai cuisine, and they will enjoy Sharq, the oriental restaurant with Lebanese mezze and Persian grills. All of these elements together, I think, are a cocktail for success. The resort, as the largest of the developments in Switzerland, is what we call the beacon – in German we call it the leuchte – to bring visitors to Switzerland.
LUX: How did you choose the brand name for the emerging group?
Bruno Schöpfer: We have three historic brands: the Schweizerhof, the Royal Savoy – which, in my opinion, has the biggest potential for international development because it is unique – and of course the Bürgenstock brand. Again, it is very much a Swiss brand – it has been in place for 145 years – and we decided this would become the umbrella brand for the properties.

A Deluxe Lakeview Room at the Bürgenstock Hotel
LUX: Is there potential for expanding the brand beyond Switzerland?
Bruno Schöpfer: There is potential, but for the last ten years we have been focusing on conceptualising and renovating these wonderful assets – we’ve spent one billion Swiss francs on them – and I think the next focus should be to market these globally. And then as a next step yes, I can see an expansion, but one step after another. Now we have established, next is to market it globally and then, yes, there could be an expansion.
LUX: In the past F&B was more incidental to the hospitality concept in Europe, whereas here the restaurants are really a destination in themselves, with their own identity. You didn’t bring other brands in to run your restaurants – what was the thinking behind that?
Bruno Schöpfer: My passion is F&B. I started off my career as an F&B manager in famous hotels such as Mandarin Oriental Bangkok and in my spare time, my hobby is to look at amazing hotels and restaurants. Because of that knowledge, I’ve met and worked with some amazing talent. I basically felt that we would be able to manage with our own global talent. We do have one association and that’s with Marc Haeberlin, who has a three Michelin-star restaurant in Alsace and is the consultant chef at RitzCoffier. We very much put a focus on absolutely great talent. I myself have worked in Thailand, Malaysia and the Philippines; the executive chef/culinary director worked in the Philippines, Thailand, Switzerland and the US.
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LUX: You’ve created a new dining concept in each of the locations – was that with an eye to the future market?
Bruno Schöpfer: That’s a very good question. If a Swiss goes on holiday to China, after one week he is looking for his Swiss sausage salad. Today’s international traveller from, let’s say, China or India, is no different. After a couple of days, they want their authentic, national cuisines. We know that in Switzerland there are very few really good oriental restaurants. So the key to our success will be to create many cuisines in the hotels in which we operate. I know very well that these markets will change and develop, and before long – especially the Chinese and Indian markets – they will become a lot more sophisticated, and the need for their cuisine will always be there. We always have the future markets in mind. And we’re not surprised that we’re seeing a Swiss liking for such cuisines; the Swiss are a big travelling nation and you see them in all the markets. For them, it’s very emotional if they can eat a good Thai, Japanese or Indian meal here at home.

Spices Kitchen & Terrace overhangs Lake Lucerne with an open kitchen
LUX: What’s the difference between creating Bürgenstock as a resort and creating Bürgenstock the brand?
Bruno Schöpfer: One advantage is that the brand goes back 145 years. It was once a great brand, but a lot of people will agree it is much easier to reenergise a brand than to create one. We are not a large company here who can put hundreds of millions of dollars behind the creation of a brand. We made the decision with the Schweizerhof, the Savoy and Bürgenstock to keep the historic branding; they have a following and a history. It’s all about brand protection and brand management. If you start a new brand it can be quite a challenge just to be registered. We have succeeded with ours because they have been in the market for so long, all of them. But now it’s a matter of how we reload and reenergise them, because a brand is only as good as its content.
LUX: Is Bürgenstock a reason to come to Switzerland for your many of your guests who otherwise wouldn’t? Are they coming here instead of going elsewhere?
Bruno Schöpfer: I think Bürgenstock should become a reason for people to come to Switzerland. We compete when it comes to the inter-continental travel market for travellers’ time. We need to give an international traveller enough attractions, or what I call ‘wow’ factors. It’s all about ‘wow’ today. We want people to come to our resort, pull out their phone and send a WhatsApp picture to their friends. They call it mouth-to-mouth advertising. We want that to happen.
We want to create not one USP, but many USPs, and if you look around here in the resort, you see lots of ‘wow’ factors. Is it the spa with the infinity pool 500metres above Lake Lucerne? Is it the Spices restaurant overhanging the lake and with its amazing open kitchen? Is it the health and medical wellness facility? There are lots of ‘wow’ factors. The reason is very simple. We want the people who visit us for a restaurant to be so impressed that next time they will stay here three days. And we can see that happening right now – it’s high season and we have a lot of Middle Eastern traffic. Most of the people who check-in extend their stay. Just yesterday I had someone staying for two nights who extended his trip by another two nights because, he says, ‘I cannot see it all in two days, I need four!’

The infinity pool at the Alpine Spa, 500 metres above Lake Lucerne
LUX: You’ve been in the luxury travel industry for a while now. How has luxury travel and the leisure traveller changed over the last twenty years?
Bruno Schöpfer: The biggest change happened, in my opinion, with 9/11. From then on we’ve been seeing a lot more private air travel. Here we have the great advantage of a private air strip and four helicopter pads, so we’re seeing more people arrive by private planes and helicopters. Another change is that people are having more holidays. The historic holidays of people staying in the resort for two weeks are now less common. When it comes to our Bürgenstock Hotel and the Palace, the average stay is two or three days.
LUX: Are travellers’ demands higher now?
Bruno Schöpfer: As a whole, yes, demands are much higher. I would say that in the luxury sector generally service has improved. We are a lot more customer-oriented than in the past. Social media and online rating systems put everyone on their toes and make it more demanding, because people can read about it for themselves on Google. But I think the key has to be employing talented people who are interested and passionate about what they do. I always say I’ve never worked a day in my life. In other words, you have to have fun. If you’re not having fun then what are you doing? If it’s not fun then it’s really boring. We need more people who really enjoy what they’re doing, and I think here we offer a surrounding that gives you that. But of course it’s a tough job…I don’t want to glamourise it. It’s a tough job with high occupancies, full restaurants and lots of check-ins and check-outs. If you don’t enjoy what you’re doing it would be difficult.
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LUX: You’ve been open a year now – what have been the greatest challenges?
Bruno Schöpfer: How long do we have? First of all it was a challenge to just get everything ready. When you’re building thirty buildings all to a certain standard, with high interior design specifications, you need to have an amazing team and really passionate people around you. You need to communicate well with your builders. There are so many elements that have to come together from all over the world: marble from Italy, case goods from China…it’s a fantastic logistical masterpiece. And of course you have delays. When things are not there you have to be creative and know how to overcome a certain shortcoming.
Another challenge is the defects: when you take a building into operation it looks great, but you flush a toilet or have a shower for the first time and you realise there are a few issues that you need to fix. That’s normal for building projects. These rectifications are very strenuous and time-consuming because they involve not one but sometimes half a dozen parties. That’s challenging.

The silent room at the Alpine Spa
Another challenge for us is the weather. When we have wonderful weather we have perhaps three times more visitors than when we have bad weather, and the implications of that can be tremendous in both cases. You might have full fridges, but the weather is less good so you have less day visitors. But then you might suddenly have wonderful weather and you have three times more visitors than expected. We had amazing weather in September, so when people heard the resort was opening we were flooded with thousands of people. That put a lot of strain on the team and the restaurants, all of which were not yet used to the operation.
There’s also training and retaining staff. The fact is, when you hire a team, not everyone will stay. Twenty percent might leave because they don’t like the job, or you don’t like them, and so you need to re-recruit. So that was basically the first year. But the main challenge besides the usual delays of construction and the defects was the tremendous level of business we had. We opened with full hotels, full restaurants and that has been quite a challenge.
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LUX: The resort must require a big team – how do you find your staff?
Bruno Schöpfer: There is a staff issue in Switzerland. We have a big pharmaceutical industry and a banking industry; in other words, we have many competing industries with tourism. Fifty percent of our graduates from École hôtelière de Lausanne, my alma mater, join banks, the famous food companies. So, how do we bring 700 people to work here? One strategy from day one was to build at least two hundred staff rooms in the resort to provide convenience for staff members. We now have 200 staff members who live in the resort, so we provide them the fantastic convenience of walking five minutes to work. No commuting – that’s one way to bring staff here. People who are interested and passionate about the industry love to work with such an amazing brand because it’s great for their CV. The chefs love to work here because we are not a boring Swiss restaurant. Young people find this a very interesting and enriching resort to work in. They can learn. When it comes to these great restaurants we needed specialists from these countries. In Switzerland we have very strict labour restrictions, so we couldn’t hire someone from Thailand without a labour permit. We had to obtain what are called third-country permits to hire people from Iran, Lebanon, India, Thailand, China and Hong Kong, who bring the authentic know-how of these cuisines to us. We don’t want to create fusion food, we want to create original dishes. To achieve this we need the right employees.
LUX: We have a lot of readers and friends who historically will go for their detox weekends to Lanserhof or Merano; will this be an alternative?
Bruno Schöpfer: We would love to be an alternative, but we are also aware that we cannot create that in twelve months. You’ve actually just touched on a business I’m very passionate about. I have visited – although I don’t look like it – every place under the sun when it comes to the likes of Lanserhof and Merano, and when I created the concept of the resort in 2008, I asked myself what the next big thing in Swiss tourism was. Nowadays every hotel has residences, ballrooms, the traditional spas. We must be able to take advantage of the reputation of Swiss medical treatments. The King of Saudi Arabia comes to Geneva for medical treatments, the ruler of Doha flew in after he broke his leg for treatment in Zurich, we have a lot of Chinese who come to Switzerland for what we call the ‘sheep’ treatment [a treatment involving the injection of stem cells from sheep]. So there is a lot of history and outstanding medical treatment here in Switzerland.
When we developed this concept I had the help of a doctor and I created a medical advisory board. We basically looked at five business segments which we have now developed. One segment is what we call the medical recovery where people recover from musculoskeletal operations and cancer treatment. But we are not a hospital and we don’t want to be one because that is a totally different investment. We don’t want to be in competition with hospitals – there are plenty of operating theatres in Switzerland – we want to work with hospitals. So the rehabilitation section is where people are rehabilitated after they have been operated on in surrounding hospitals.

The outdoor pool at the Waldhotel Spa
We have a detox and weight-loss segment. There is also a basic need for the medical check-up, not a ‘hocus-pocus’ one but a proper medical check-up which analyses bone, muscle and fat density, hormones, etcetera. Another special element is psychosomatic rehabilitation, which I approached from a business point of view. Together with cancer, burnout is the fastest-growing condition in the population, especially in a place like Switzerland where we are all in the tertiary sector and under immense pressure to deliver. Burnout is prevalent. This is big business for us – sorry if I call the wellbeing of others a business – but we have a facility here which is pristine, where you can have a perfect sleep in the perfect surroundings, with green mountains and fresh air where you can recharge your batteries. We are in a fantastic location to do this. That is one of our other areas of expertise. The last one is all to do with anti-ageing, because people want to look better. I hate the word anti-ageing – we call it ‘better ageing’ – but it’s everything about skin and looks. We have Dr Jalili, a very good dermatologist, and of course botox is a part of it all too; that’s basically what the Waldhotel offers.
At the end of the day, the resort is a one-stop shop in one place and in two days you can do a total medical check-up on the spot. It’s very efficient.
LUX: Where will Bürgenstock the brand be in 10 years?
Bruno Schöpfer: I’d love to see another couple of hotels. I hate to say ten hotels in ten years…I don’t believe in that. I’d much rather see two or three hotels that are just right rather than growing for the sake of growing. Let’s just do it right. A good brand needs to develop in its own time. It’s also very difficult to recreate a place like the Bürgenstock Resort. It’s unique.
LUX: That was my next question – how will you find anywhere else, is there anything else like this?
Bruno Schöpfer: There could be, there could be. But one has to look very carefully. It’s difficult to find a place with this amazing history, this privileged location, these amazing buildings and atmospheric hotel village. But never say never..
For more information on the resort and facilities visit: buergenstock.ch

The Buckingham Gate entrance at Northacre’s No.1 Palace Street development
Luxury real estate developer Northacre was founded in 1977 by German architect Klas Nilsson. Owner of The Lancasters, a luxe development of 77 apartments in Bayswater, the company is currently developing No. 1 Palace Street, a Grade II listed building featuring 72 apartments overlooking Buckingham Palace’s Gardens and The Broadway in Westminster, which will be composed of six residential towers framed around a 20,000sq ft public thoroughfare and pedestrianised piazza. LUX Associate Editor Kitty Harris speaks to CEO Niccolò Barattieri di San Pietro about Brexit, millennials and the importance of understanding your customer

Niccolò Barattieri di San Pietro
LUX: Northacre provides management, interior architecture and design services. How do all of these components work together?
Niccolò Barattieri di San Pietro: How would it function without it is the question. I am always surprised to see other developers that don’t have an interior designer or architectural arm in-house because ultimately, what are we selling? Hopefully, beautiful apartments that people want to live in, and hence you have to create the emotional attachment between what you do and what they’re buying because without it you don’t create a premium. For us, the central part of our DNA is the design. Northacre is the only development firm in central London that was started by an architect. Klas Nilsson started Northacre roughly 30 years ago – he was a pioneer in space and an architect hence design has been at the core of what we do and not an add on. It’s a 360 degree holistic approach to developing.
LUX: Do you think there are irresponsible and responsible developers?
Niccolò Barattieri di San Pietro: You know I don’t know if it is about being responsible or irresponsible, I think there is a naivety and short-sightedness in cutting corners. The most important thing that Northacre has is its track record, doing the same thing thirty years in a row and doing it successfully. And so it would be very short-sighted to CGI and erase buildings in front of ours in order to make ours a better view because it takes a client to visit once and then you’ve lost them forever.
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LUX: Do you have repeat customers?
Niccolò Barattieri di San Pietro: Absolutely, we have quite a few. We’ve probably sold close to 700 homes in central London in the high-end space. At the moment there are 330 transactions about the five million pound mark of which we have sold a decent percentage. One client of ours, who until very recently still lived in our show apartment at Kings Chelsea, subsequently bought another house in Kings Chelsea and he had bought 13 apartments at The Lancasters. He’s bought four more of ours at Park Street, and hopefully he will buy some at The Broadway too. He is a repeat customer, I think like many others, for several reasons. One is that he loves the homes, which I think is the crucial part of it. And secondly, the properties have done incredibly well investment wise.
If you look, for example, at The Lancasters, when we were doing bank evaluations they were saying no way would you be able to sell £1700 a square ft. because the area is at best £1000. A 70% premium is a damn good premium. But when we got it financed, the average sale price at the end was £2850. So yes, the market might have moved, but not from £1000 to about £2850 in the space of about 4 years. Even if it had doubled, it would be at £2000. So clients realised that we have quite a resilient product and in fact, the gentlemen that bought all of the developments I mentioned, decided he wanted to sell one at the beginning of this year. He was an early buyer, he bought in 2015, which we could argue was probably the peak of the market, he made 109% (£700,000) net return on his 10% deposit and it wasn’t on a small apartment in a market that’s gone down.

The lobby in The Broadway – a current development by Northacre
LUX: Which is your keenest market area and are you selling more now to millennial generations?
Niccolò Barattieri di San Pietro: Our markets really depend on the development because certain things that appeal to one kind of nationality do not appeal to another. Take two examples, No. 1 Palace Street and The Broadway. We retained the 1870s façade at No. 1 Palace Street, which overlooks the gardens at Buckingham Palace, but stripped the building completely so it is entirely new inside. The Asian market doesn’t see this as new and they don’t like older buildings so I would say that the largest group of buyers in that development are from the Middle East. Monarchy is very big there, they love it, and so you can see the different points of affinity between them.
When we bought The Broadway, we thought that it would be perfect for the Chinese market and for the Asian market in general because it was one of the very few mixed new build schemes where you are able to create a destination in central London of its size. It’s 1.7 acres and 268 units with all the amenities, and it has four world heritage sites around it. The mix of these two and its fantastic views resonates very well with them.
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Where do I start with millennials…they think very differently. We’ve found that millennials are actually very asset light. They love experiences, and they don’t want to be necessarily burdened by having a big asset whilst they could be travelling and creating experiences. And so we haven’t targeted them especially. We will be putting out a property that will resonate with millennials very soon, but it is a different beast completely and so we are looking to target that in a completely different way.
LUX: How do Northacre approach developing?
Niccolò Barattieri di San Pietro: Ultimately, we want to create an emotional attachment by making our buyers understand that we understand them. And I know it sounds like the ABCs of any company, i.e. understanding your customer, but look at some of the developments around you, it’s clear that the developer doesn’t understand their end customer. The reason is that there are a lot of improvised high-end residential developers because asset prices went up and high-end residential was the best use of these assets. They became high-end residential developers overnight and they don’t realise that it’s not an easy task. Hence they don’t deliver what buyers necessarily want. By understanding your clients, and knowing that real luxury to them is spending time with loved ones, we deliver something that creates an emotional attachment, enabling them at the same time, through in-house services, to focus on what they should be focusing on.

A master bedroom in The Broadway development
LUX: What makes The Broadway different to the other developments?
Niccolò Barattieri di San Pietro: The Broadway is a very challenging project; very few developers have ever delivered 268 high-end units in prime central London. But also it’s different in that it’s the first real mix-used scheme of high-end residential development in central London and many other cities. We believe this is the direction developing is going take, because you have got to create a sense of place that goes beyond the location itself. It’s important to control the types of shops and coffee shops on the site for the kind of buyer we attract. It’s also very important for the surrounding community because you are curating in an unexpected way by not putting generic shops in. Pret and Boots are fantastic, but we’ve seen enough of them. We are in a position to control that, which other developers can’t if it is just residential.
LUX: And how do you decide what locations to build on?
Niccolò Barattieri di San Pietro: The formula of Northacre hasn’t changed in the last 30 years. If you took a map of London and plotted all the Northacre developments by the year they were created, which is very important because areas change, you will see that the formula has always been the same. We develop in areas that are very central or very close to, but not in ‘the’ centre. We create a product that is better than anything else in that particular area, and then we play the price conversion. For example, No. 1 Palace Street: one would say ‘how absolutely fantastic to overlook Buckingham Place, but it would be nicer on the Mayfair side of Buckingham Palace’. Yes it would be, but on that side it was £6000/ 7000 per square ft. and this area is at £2000 and so we could push prices to £3000-4000. You need to understand the macro and micro of areas and of buildings themselves because it needs to become an aspirational building. The Lancaster was 140 metres of 1870s odd, white stucco façade overlooking Hyde Park. How many assets are there like that in London? Hardly any. How many times can you buy a whole block of 5 different architectural styles all in one next to Buckingham Palace like at No. 1 Palace Street? You can’t. So the fact that these buildings enable you to create an aspirational product, create additional value as well.
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LUX: Do you think that phrase ‘re-defining luxury’ is dead?
Niccolò Barattieri di San Pietro: I never really understood the phrase to tell you the truth. For the simple reason that it might not be luxury to you, and it might not be luxury to me. Luxury is personal. For Millennials, like my son who is 16, ownership of an object is absolutely irrelevant. I said to him a few years ago: ‘When you turn 18 I will give you my watch’. ‘Why do I need a watch?’ was his response. Whereas if I gave him £10,000 for an incredible trip somewhere he would love it. So I’ve never been a fan of that phrase. I think you have to strike an emotional cord with people because that, to me, is how you convey luxury. Look at the things that the wealthy collect like art – how personal is art! You might love a painting I might not like it. Vintage wines too. All things are that are personal and rare – you cannot have the same that I can have.

The Swimming Pool at No.1 Palace Street – a development by Northacre
LUX: How do you think Brexit will affect the market, if it hasn’t done so already?
Niccolò Barattieri di San Pietro: It will affect it but there are many things that are affecting the market in general. We have to take a step back for a second and consider that from 1994 to 2014 we had twenty years of a booming market. We shouldn’t be too surprised that there is a pause in this market.
And what does Brexit do? First of all we don’t know what Brexit looks like because no one does. We only know it creates three things. Two that are negative and one that is positive. The first one is uncertainty. No one likes uncertainty, and in times of uncertainty asset prices don’t go up and it doesn’t give buyers a sense of urgency. Second, it is creating an opportunity for foreigners because the pound is weaker, which is the positive. However, this also has a negative ramification to it as well. This being that the weak pound gives an excuse to a lot of the foreign work force working in construction to go back home because their countries are booming more than they were before. They are now sending much less money home than they were before because £1 before was €1.40 now it is €1.14 – a very big difference.
If you look at it more granularly though, what I think is really happening is the market has become binary and it goes back to the fact that you have a lot of improvised high-end residential developers that are creating a product that does not actually meet what people really want. And so when someone says ‘the high-end market is down 15% from the peak’, that is a very misleading number because yes, if you take the who aggregate of it, but if you then look at properties that are actually really nicely developed property by a reputable developer that don’t have any compromises to it, there aren’t many and so the developer still has pricing power. It is not because the customer has become poorer all of a sudden, he is just picky, and rightly so because he is spending a lot of money. So the other developers that are developing a product that is not really ticking all of the boxes can’t attract the high-end market because those buyers want to spend their money on the best. They are not interested in something, even if you give them a 20% discount, they will say: ‘But I still don’t like it, it is not that I like it more’ so then they have to start selling to a different kind of market and that’s why the prices drop because the other buyer says, ‘OMG, it is nice and so expensive.’
LUX: What are your future predictions?
Niccolò Barattieri di San Pietro: Did you bring the crystal ball?! We do have to look ahead, I think that there are clear trends in the market in general that have nothing to do with high-end residential. I think high-end residential is going slightly back to basics in the sense that for a long time you had developers that thought that the more expensive the property, the more you have got to put in it. And everything has to be covered up because that is going to give a sense of luxury and how much they have spent. Electronics, big screens everywhere etc. The fact is that high-end people like to turn the switch on and off and the button for fading the light is the most they want to see, right? So we are stripping back the technology to basics. And the sense of luxury really is the beautiful light switch. To touch it there’s a sense of satisfaction, it is bit like a door handle that it is the right length, the right thickness, the right feel, the right weight. We are really focusing on those subtleties.
And then there is nothing wrong with a white wall, because ultimately, for these customers, it’s about the art that they are going to put there. All their friends have nice apartments, they don’t need to go and show it off. But what differentiates them is that they have art that nobody else can have because it is one piece. And so how do you create gallery spaces? How do you create as much wall space as possible? So these are the trends that I see: the pairing back, the few great materials and simplicity, ultimately.
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The other trend is really focusing on the staff of the development, so the concierge, the valet etc. How do you enable them to deliver the service you talk about them delivering? I’ll give you a practical example, when we were doing No.1 Palace Street and I was new at Northacre, I said let’s go and interview all the guys that work at the front desk in our past developments. Let’s learn from them because they are the ones that are in the front line. And it is interesting that they were saying, at the Lancaster they were saying: ‘you know we receive two bags of mail every single day, we receive three racks of dry cleaning every single day. Northacre did not give us enough space to put all of these things, and so we’ve got a few there, a few there, a few there.’ These are things you have to consider.
We are also creating an app, where you will be able to do everything from booking a massage to making sure the car comes up to seeing your service charges to booking a personal trainer, so that everything is done in a very, very simplistic way. That then frees up the time of the guys downstairs and enables them to deliver the best possible service.
LUX: Do you have your favourite residential area in London?
Niccolò Barattieri di San Pietro: Well, I have been living in Chelsea for 21 years now, so that is my neck of the woods. I love it because it feels like a little village, but at the same time, you are 100 metres away from the hustle and bustle and if you have got to get to other central parts of London it is super, super close and it is very close to my office. But there are a lot of exciting places in London, not only where we develop, but also some parts of the East End are super interesting, and I think that how they are attracting tech start-ups is incredibly interesting. And actually the East End is really starting to cater to the millennial generation. Anywhere you go in London houses are very expensive. And so we have to start finding a new model based on how people will be living that also reflects how the millennials think, and that is what we are working on at the moment.

According to Niccolò Barattieri di San Pietro, No.1 Palace Street has been Northacre’s most challenging development to date
LUX: What has been the most challenging development for Northacre?
Niccolò Barattieri di San Pietro: No.1 Palace Street without a doubt! It has five architectural styles in one block with a façade retention of about 70% of the original façade with a great tall building in the middle. We had to demolish everything inside and dig down four floors underneath. We are doing a top-down construction approach, where you pour the ground floor slab, and then you start digging down whilst going up at the same time. The façade is not thick at all so it’s scary because you are creating the structure and then you have to tie it all back together. And obviously these façades are delicate.
LUX: Don’t blow!
Niccolò Barattieri di San Pietro: Exactly. When there were high winds last year we were praying a crane didn’t move, because can you imagine? Who is going to go to Westminster and tell them that the façade has come down?
LUX: We hear you are a keen sailor. What’s been your most memorable voyage?
Niccolò Barattieri di San Pietro: I sailed from the South of France to Hawaii and then from Hawaii to San Francisco. I did about 15,000 miles on a 39 ft. catamaran. The first 2,000 miles I did without a GPS – it was a fantastic trip!
To find out more about Northacre’s past, current and future developments visit: northacre.com

Spring Place New York: members-only collaborative workspace and social club
Co-working spaces are already well integrated into our urban landscapes. Companies like WeWork provide communal offices for start-ups and self-employed workers whilst the likes of Soho House invite members to use their residences for wining, dining and the occasional signing of a multi-million deal. Spring, however, aims to marry the two by offering physical studio spaces to rent and membership to a network of high profile brands and individuals. LUX Editor-in-Chief Darius Sanai speaks to the co-founder and CEO Francesco Costa about his vision

Francesco Costa
LUX: Can you tell us about the concept of Spring?
Francesco Costa: I see Spring as a brand and an experienced company. It’s a brand that helps other brands and individuals in the luxury and aspirational industries to grow their businesses. We work with already established brands and freelance individuals, and it is the connection between these more established brands, emerging brands, talented young people and established talents that creates a unique environment.
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We now do creative agency production, post production and digital; we have studios, we have event spaces, we have co-work spaces and all of this together means that our clients or members or even our shareholders see us not as transaction opportunity, but as a long term opportunity. We are building a community and as a member of that community you are entitled to certain benefits. For example, we did an Estee Lauder campaign with Misty Copeland, the first African American Female Principal Dancer with ABT (American Ballet Theatre) and then we started working with ABT, and now we are the agency for ABT. We create certain content for them and some programming and then through us ABT got in touch with other brands that they want to sponsor ABT, and that creates further opportunities. That’s how this ecosystem works. Of course, the physical space has a key role because a lot of co-brands are trying to complete this without the investment – by that I mean not just a financial investment but an investment in time and the effort of finding a physical space – and it’s very difficult to do without having a physical hub in New York, Los Angeles, Paris, London, Milan where people can actually meet, where people can create opportunities. I think it is impossible to achieve what we are trying to achieve now.

An example of Spring’s stylish co-working space at Spring Place New York
LUX: When you started Spring, was the intention always to go in this direction? Or did it start more as a studio space that companies could use?
Francesco Costa: It’s interesting because everything started as a real estate investment in New York. Myself and Alessandro Cajrati, my business partner, had the idea to create a studio event space, a hub for fashion. Our partner was Jimmy Moffat, the creator of Art and Commerce, let’s say he was our expert in the field. And then we discovered this company in London called Spring Studios (founded in the late ’90s strictly as a studio space), which we thought could be a good partner – they approached us and we liked their vision.
Read more: 6 Questions with world record-breaking sailor Giovanni Soldini

The music room at Spring Place NY
Robin Derrick had just joined and Robin’s vision was to create content for companies that were functioning in the digital space. Then at a certain point, when the project in New York was growing, we saw that there was a synergy in what we were doing so we merged the two companies (the American investors remain the majority investors). That’s how Spring Studios as we now know it started.
Then a bit later, approximately two and a half years ago, there was a co-worker revolution which attracted a lot of attention – it became a kind of trend – and I thought it was interesting to give a physical space to the fashion community. The fashion community, but also the art community and other communities involved in the business of culture, tend to travel a lot and have a lot of social interactions. Frieze is a good example, or events or fashion shows or dinners that fashion brands put on, but there was no place where you could meet more professionally and during the daytime so I thought that there was a need for this kind of space, a place where CEOs or the head of communications can connect and collaborate with other brands and individuals.

The main dining room at Spring Place NY where professionals can meet and socialise
LUX: How does your business model work? How do you benefit from the collaborations?
Francesco Costa: There two things that I get out of it: one is the attachment to the brand, to the physical space. The co-brand has an advantage working with Spring or being at Spring which brings them closer to us. The second is on the offer and the pricing. For example, we have showrooms that we rent for 2000/3000 dollars a day and we don’t rent for 2000/3000 a day because the real estate is better that the real estate next door which rent for 1000 a day, we rent it at that cost because the odds are that a journalist or a CEO or a famous blogger walks by, sees the product and thinks that it’s worth talking about or engaging with. I actually have a recent example of this. A very small, new shoe brand run by two young women with limited capital, launched their product in one of our showrooms and a buyer for one of the biggest retails was in the space for another meeting at that time. He saw the product, loved it and they signed a multi-million contract. This is what we offer, and this is what I mean about the benefits the community can provide.

Travelling professionals and members of Spring can also make use of the bar area to meet with friends or relax
LUX: Finally, can you tell us a little bit about the brands that work with you and the kinds of projects you might work on together?
Francesco Costa: Of course – Estee Lauder might shoot a campaign in the studio, but that’s just the start. If we talk about our clients for whom we do the production, we have Tom Ford, Marc Jacobs, L’Oreal to name a few. We do their campaigns. Then we have a whole other set of partners or clients for whom we run events. For example, we work with Universal Music, we did the Grammy’s week in January, New York Fashion week twice a year, Tribeca Film Festival, the list goes on.
To learn more about Spring’s studios and events visit: springstudios.com
British Polo Day’s Tom Hudson on polo’s international appeal

British Polo Day 2017 at Black Bear Polo Club, Henley-on-Thames
British Polo Day’s unique approach to an international, invitation only, global polo platform has cemented the brand as one of the most sought after events on the social calendar. Partnering with the likes of Bentley, VistaJet and Chelsea Barracks, the events see some of the world’s most interesting individuals gather to celebrate polo in dreamy locations around the world. LUX Editor Kitty Harris speaks with Co-Founder and Director Tom Hudson about the inception of the idea and the history of horsemanship

Tom Hudson (right) with BPD’s CEO Ben Vestey
LUX: How did the inception of British Polo Day come about?
Tom Hudson: In 2008 I moved to Dubai along with a whole wave of friends from school, university and the Army, who all seemed to be moving out at the same time. I began playing polo at a brand-new club that had been built in the desert and became friends with the Habtoor family who were the local polo patrons. At the time not, many people watched the sport. I grew up in Windsor, next to Guards Polo Club which often draws thousands of people to watch, and pitched the idea for hosting an exhibition, where we would bring out the best British players to ride against the best Gulf players. Our first event was in February 2009 and we expected about 200 people. More than a thousand turned up, and British Polo Day was born. Since then, we have held 65 British Polo Days in more than 15 countries across all 5 continents and have raised more than $2m for good causes in the process.
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LUX: Why was it important for British markets to have access to Dubai?
Tom Hudson: I think in a post-Brexit world, Britain needs to look to its friends further afield and Dubai is a natural gateway to the East with many British Expats living there. It has a familiarity about it, especially with the financial freezone having a legal system based on English law. Above all, the Emiratis are incredibly hospitable and like things that are quintessentially British.
British Polo Day – Dubai 2018 from British Polo Day on Vimeo.
LUX: What is it about polo that captures its audiences and players?
Tom Hudson: Polo is the world’s oldest sport, and there is a famous saying said to have originated in ancient Persia that “the game of kings will always be the king of games”. I think the history and heritage resonates everywhere it is played, whether that is India with the Maharajas or China, harking back to the Tang dynasty. As the only mode of transport for more than 2000 years, horsemanship is celebrated in almost every culture, and polo allows one to demonstrate strength, speed and stamina. The Ralph Lauren adverts have not done the game any harm either!

Luxury hospitality at last year’s British Polo Day event at Henley-on-Thames
LUX: British Polo Day has been described as an international members club, with the intention of building lasting relationships. How does this work as a business model?
Tom Hudson: British Polo Day was founded with the aim of bringing people together and forging friendships with our hosts in their home countries. By working with mutually complimentary but non-competing companies, partners can club together and co-invest in the platform that would otherwise cost them much more to do themselves. There is also the network effect around their clients. If one partner invites 10 clients, but 10 partners each invite 10 clients, then there are 100 potential clients for them all to meet and introduce to each other.
Read more: Geoffrey Kent on how to pack for an adventure
LUX: How do you go about selecting the right partners for the brand?
Tom Hudson: We are meticulous in only bringing in companies and, more importantly, people who are a good fit and who buy into our long-term vision. We have 2000 years of combined heritage across our partner base and we check with our existing partners before bringing a new company in.
LUX: What are some of the challenges you face organising international British Polo Day events?
Tom Hudson: People often talk about the founding or inception of an idea as if it is the hard part, however I think it’s turning the vision into a reality that is the biggest challenge, and riding out the bumps on the way. It was one thing to throw one event in Dubai in 2009, but quite another to deliver the events globally to the same standard for 10 years straight. For that I have to thank the British Polo Day team and my great friend and partner Ben Vestey. Ben played in the first ever British Polo Day in India and immediately saw the potential, leaving his job soon after and investing in the growth of British Polo Day.

Tom Hudson with Sir Richard Branson at a British Polo Day event
LUX: Much of your advertising is by word of mouth from your guests. Supporters include key figures in government, aristocracy, diplomats and arty types too. How would you describe the ultimate British Polo Day guest?
Tom Hudson: We look for those who are not only interesting, but also interested in others. From entrepreneurs like Sir Richard Branson and Elon Musk, to Arab Sheikhs, American influencers with millions of followers, through to Indian industrialists and Chinese couture designers, we’ve hosted them all. We pride ourselves in the magic and eclectic mix and are always striving to introduce people who we think will get along and find that chemistry. We’ve even had our first wedding and baby from a couple who met at a British Polo Day!
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LUX: British Polo Day now travels to 8 destinations a year, what does the future hold?
Tom Hudson: We used to think that the more events and countries the merrier, with many polo clubs inviting us to host British Polo Days, but recently we have decided to stick to our core countries and concentrate on quality over quantity. Ben and I both have young families, and we would love our children to witness some of the amazing experiences that we have been lucky enough to enjoy through British Polo Day.
LUX: Where do you go to escape?
Tom Hudson: I’m fortunate that Jess, my wife, works with some of the best luxury holiday destinations in the world, so recent holidays have been on Velaa Private Island and Royal Mansour in Marrakech.

andBeyond game drive in the Serengeti
Joss Kent is a born adventurer. Son of LUX columnist and Abercrombie & Kent CEO Geoffrey Kent, Joss left behind the family legacy to run luxury travel company, andBeyond.
With safari camps all over Africa, and hotels and lodges in select locations across Asia and South America, andBeyond is renowned for its creative approach, commitment to sustainability and spontaneous guest surprises (think champagne breakfast served at sunrise under an ancient baobab tree in the African bush).
Digital Editor Millie Walton speaks to CEO Joss Kent about the excitement and challenges of creating luxury escapes in some of the wildest places on earth

Joss Kent
LUX: What makes andBeyond different from other luxury travel companies?
Joss Kent: What sets us apart is our 27 years of experience and the passionate people who make up the andBeyond team. I am fortunate enough to run a company that is full of talented people who care deeply about what they do. They are, I think, principally driven by the belief that they can make a difference in the world we live in. It is andBeyond’s sole purpose to strive to leave our world better than we found it through our impact model of care of land, wildlife, and people. Alongside this, we also offer extraordinary guest experiences in Africa, Asia and South America.
LUX: andBeyond works with architects to create unique safari camps that differ from the traditional camp image, such as the andBeyond Sandibe Okavango Delta Lodge. What’s the andBeyond design brief? Is there one?
Joss Kent: With a more aware breed of traveller looking towards responsible luxury travel, lodge design is rapidly evolving. As a result, we are focusing our energy and time on trying to make sure that we build sustainably but, at the same time, don’t lose the creative edge that differentiates our guests’ experience. Our large number of lodge refurbishments and new builds showcases the wide range of design that the company’s portfolio encompasses. At the same time, we make sure that sustainability is an entrenched part of the design process. We believe that less is often more and emphasise the field experience that our rangers, guides and hosts offer over opulent lodge design. I believe that the game lodge of the future has a light footprint and uses 100% renewable energy. It uses no plastic, has a zero-carbon offset, a sensitive ecological footprint and a sensitive design, with a strong sense of place.
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LUX: Lots of people assume that luxury and sustainability don’t mix, but andBeyond is proving otherwise. What are some of the sustainability challenges that you are currently facing?
Joss Kent: Because some of the areas where we operate are in less developed countries, certain services are not readily available. For example, in South Africa recycling is easy to do. We have helped to set up community businesses near our lodges that collect our recyclable waste, sort it and sell it on to bigger recycling companies. In countries such as Botswana, Tanzania, Kenya or Namibia, which are less developed or where our lodges are a lot more remote, this is not as easy to do. In these cases, where we cannot recycle, we try to reduce our waste as much as possible.
We encounter similar problems when trying to source more sustainable goods and materials, for example, glass bottles. In some cases there are not available locally and we would be forced to import them. We then need to follow best practice in environmental offsetting, making use of the best compromise available and using other means to offset the impact that we cannot avoid.

andBeyond Bateleur Camp in Kenya’s iconic Masai Mara National Reserve
LUX: What do you understand the term ‘transformational travel’ to mean, and have you seen a shift in terms of your guests’ demands or expectations in recent years?
Joss Kent: Travel has evolved from the adage of taking only photos and leaving only footprints. The world’s wild places need us to do better than that. Now it’s about taking memories and leaving a legacy. These days, we find that guests want to be far more actively involved. Whilst spotting the Big Five on safari is inevitably a key goal and reason for staying at an andBeyond lodge, our guests also want to engage with the local communities and actively participate in conservation initiatives where possible – to have a sense of purpose when travelling.
In addition, more and more often travellers are time-poor and, consequently, want to have immersive and authentic experiences in a short space of time. In response to this demand, we have created a set of Small Group Journeys that are designed to cater for specific interests. Examples include the East Africa Photographic Expeditions, the Snow Leopard Expedition in the far north of India and our Mobile Camping Expeditions in Botswana.
Read more: Magical Mountain Touring in Andermatt, Switzerland
We’re also seeing that our guests want to invest in themselves and their families by meeting different cultures and learning from them. We have guests who want to improve their overall health – journeys that include meditation and yoga-focused retreats, such as the ones we offer in India, are becoming increasingly popular. The latest addition to our lodge portfolio, andBeyond Vira Vira in Chile, has a farm-to-table food focus and everything from the kitchen is organic, local and in-season. We’re increasingly incorporating wellness into our African safari experience – andBeyond Bateleur Camp just reopened in Kenya’s Masai Mara with a dedicated spa and fitness centre that overlooks an unbroken Mara vista, while andBeyond Phinda Rock Lodge reopened last year with a new rooftop deck for sunrise yoga and meditation.
LUX: andBeyond is known for offering some of the best wildlife experiences in Africa, but of course, you can’t guarantee that you’ll spot any animals. How do you still ensure that your guests have a fulfilling and exciting experience?
Joss Kent: Whilst offering exceptional wildlife viewing is a significant part of what we do, we have seen an increased demand for participative experiences whereby guests are looking for more than just spotting the Big Five. At andBeyond we pride ourselves on delving deeper into offering experiences that engage with the communities too.
We have been breaking down the barriers and including guests in the activities that take place behind the scenes in terms of conservation and community. For example, we offer guests staying at our reserves in South Africa the opportunity to get involved in elephant collaring and rhino notching, both activities that are necessary in monitoring wildlife populations when faced with the growing threat of poaching and decreasing habitat.
At andBeyond Mnemba Island and andBeyond Vamizi Island, where turtle nests are identified and carefully protected, guests travelling at the right time of year can safely escort hatchlings to the sea. We have also just launched two new Small Group Journeys: the Oceans Without Borders Small Group Journey and the Phinda Impact Journey. The former takes place on andBeyond Vamizi Island and is hosted by Dr Tessa Hempson, one of the leading Marine Biologists in East Africa. Here, guests will delve into the fascinating field of marine conservation and gain first-hand knowledge of significant environmental issues affecting the world’s oceans. The latter takes place at andBeyond Phinda Private Game Reserve in KwaZulu-Natal, South Africa. Whilst traditional game drives are integral to this safari experience, it also incorporates elements of our ranger training curriculum, as well as selected conservation activities.

An andBeyond boat safari in Botswana
Another differing experience is the insightful tours that we offer along with our community development partner, Africa Foundation. Our ethos of Care of the Land, Care of the Wildlife, Care of the People guides everything that we do and, through our work with Africa Foundation, we have been able to bring meaningful change to the communities around our lodges through education, providing clean water, healthcare, and small business development projects chosen by the communities. Whilst we have been arranging community visits and animal conservation activities with guests on more of a bespoke basis, we have also created philanthropic itineraries including Travel with Purpose in South Africa and Travel with Purpose in Kenya with the view to showcasing more than only seeing the Big Five when in Africa. Guests can choose to follow these itineraries as they stand or we can customise an itinerary to fit a guest’s specific interests. Through these experiences we ensure our guests are fulfilled and take away lasting memories and, in their own way, leave a legacy.
Read more: Founder of photo basel Sven Eisenhut on the art of photography
LUX: Many luxury hotels are embracing technology as a way of fulfilling guest experiences. How do you meet the demands of technologically hungry generation whilst still providing a sense of escape?
Joss Kent: We find that our guests want to disconnect from technology and reconnect with families and friends, sharing a meal and talking instead of everyone being distracted by their personal devices. We make this easier to do by trying to limit the connectivity options at our camps to our designed-by-nature lodge rooms, such as at andBeyond Sandibe Okavango Safari Lodge. After all, why stare at a screen when you could be looking out on the best of the Okavango Delta?
LUX: Alongside the camps in Africa, andBeyond offers travel experiences in a handful of destinations across Asia and South America, such as the Maldives, Bhutan, Chile and Peru. Why those particular destinations?
Joss Kent: These days, travellers are looking towards lesser discovered destinations and this is where we choose to operate.
In terms of the countries that we operate in, our vision is necessarily a long term one, as meaningful conservation and community development work takes a long time to develop, implement and measure. It has taken andBeyond 27 years to achieve our vision in Africa and we are continually developing and refining our activities there.

Private plunge pool at the andBeyond Phinda Rock Lodge suite
In Asia and South America, it is our intent, over a medium to long period of time, to replicate what we have done and achieved in Africa. Over the past two years we have started by establishing solid operating platforms (people, offices, touring and ground handling capabilities) on these continents and in those countries that we have chosen for the expansion of the andBeyond vision and model. This is vital, as it means we can now start to engage with governments, NGOs and individuals in seeking out areas of meaningful conservation impact and doing detailed assessments of whether our model will practically work. We have been actively in that assessment stage for 12 months now. It is as a result of the assessment phase that we are now specifically focusing on Bhutan, Sri Lanka, Chile, Argentina and Peru (the Amazon) as the core countries in which we can actively expand our model and vision.
Very soon we hope to have news on some big ideas that we believe in time will become very meaningful conservation and community development projects. They span large geographic areas and are complex and will take time to come to fruition. In parallel, we are close to announcing our first lodge on the ground in Asia (Bhutan) and have just made an announcement regarding andBeyond Vira Vira in South America (Chile). These all form part of the important build-up of our presence and capabilities and are the forerunners of the impactful 3Cs model work that will follow.
Read more: Luxury perched in the Himalayan foothills of North East India
LUX: andBeyond runs a number of community projects. How do you decide where to focus the company’s philanthropic efforts?
Joss Kent: We work collaboratively with our community development partner, Africa Foundation, whose methodology is based on a collaborative, consultative approach. Africa Foundation listens to the needs identified by the communities themselves and guides them in the process of considering the appropriate projects to address these needs. It then works directly with a project committee, consisting of community members who have been proactive in engaging with local stakeholders. Each project is led by a local champion from the community. Africa Foundation focuses on four key development areas that support community empowerment: education, healthcare and clean water, small business development and environment and conservation. Whenever we are looking to build or acquire a new lodge, we ensure that our impact model can be put into practice in every way so that it benefits the land, wildlife and people. Therefore, there are community projects taking place at each of our owned and managed lodges.
LUX: What’s next for andBeyond? Any upcoming openings?
Joss Kent: We have a lot of exciting projects in the pipeline, including the continued revamp of our existing lodges, the rebuild of andBeyond Phinda Homestead in South Africa (due to open in September). The refurbishment of andBeyond Bateleur Camp in Kenya is almost completed and andBeyond Phinda Vlei Lodge in South Africa also recently reopened with a new look. We also have the brand new andBeyond Tengile River Lodge in the prestigious Sabi Sand Game Reserve opening in December.
Over the past three years we have also taken major steps forward in our long-term goal of exporting our impact model out of Africa and into South America. We believe that the expertise and knowledge we have gained in Africa can, in time, create a meaningful impact on this beautiful continent and we are thrilled to be managing our first lodge in South America. As of September, andBeyond Vira Vira in the Chilean Lake District will be added to our expanding portfolio of lodges. For Asia, watch this space! We have exciting developments in the pipeline for Bhutan.

andBeyond Serengeti Under Canvas guest tents
LUX: Do you have a favourite andBeyond camp, and why?
Joss Kent: While all the andBeyond lodges have their own distinct feel, I have to admit andBeyond Serengeti Under Canvas is a favourite of mine. It really does take you back to the time of the old mobile safaris. The camp has a very light footprint, and the experience is all about the guide, the habitat and the wildlife, which are only separate from you by a thin layer of canvas. It gives guests the chance to really unplug in a technical world. There is nothing that beats relaxing around a proper campfire, or the bush TV, as well call it. Here you can fall asleep to the sounds of the Great Migration, curled up against a hot water bottle, and wake up to the sunrise peeking through the canvas flaps of your tent. At the end of a great day out in the bush, preferably walking, you can relax under a piping hot bucket shower under an African night sky.
LUX: How do you relax?
Joss Kent: I love outdoor activities like mountain biking, trail running, kite surfing, polo and riding. I have also recently got into night-time meditation using the Headspace app.

Gerhard Vormwald, Thomas mit Messlatte, 1980, Gelatin silver print photography, 30cm x 30cm Courtesy Prince House Gallery
photo basel is Switzerland’s first and only international art fair dedicated to photography, showcasing works from both contemporary and classic photographers. Galleries from around the world come together for five days in June, during Art Basel, to showcase their artists. Ahead of this year’s fair, founder Sven Eisenhut speaks to Kitty Harris about the rising popularity of photography as a collectible, the future of the market and the contemporary photographers to watch out for

Sven Eisenhut. Courtesy photo basel
LUX: What’s the birth story of photo basel?
Sven Eisenhut: A couple of business partners and myself had the idea in early 2014. We realised that at Art Basel there were only a handful of “real photo galleries” left. And since we are all from Basel and regular fair and museums goers, it was a no brainer.
LUX: How does the circle of experts work?
Sven Eisenhut: We implemented two circles of experts: one consists of galleries, their main focus being to support photo basel’s long term strategy. Alongside this we have the second circle of experts, where curators and collectors select the participating galleries for photo basel so to avoid bias.
LUX: What is the importance of a photography fair today?
Sven Eisenhut: With photo basel, we have the chance to narrow down to one specific medium. We can truly highlight photography in all its shapes and forms, from contemporary to vintage. By occupying this niche, we make sure to attract targeted collectors and photography enthusiasts.
LUX: How does photo basel differ from other photography fairs?
Sven Eisenhut: We are the only true photography fair in the German speaking world – and the only one in Basel during Art Basel fair. We are a boutique fair which guarantees that only the finest galleries and their artists will get selected. We see ourselves as hosts to our gallerists but also to our collectors, we are really dedicated in both respects.

photo basel 2018, Volkshaus Basel, 12 – 17 June 2018
LUX: How do you select who will present at the fair?
Sven Eisenhut: The selection is conducted according to a wide range of criteria which includes the quality and the originality of the submitted proposals, the clarity and rigor of the booth concept, the way it fosters an overall diversity of historical and contemporary expressions as well as the relevance of the proposed art works.
In addition we care if a gallery works sustainably and whether they have a long term interest in the success of their represented artists.
LUX: What’s the key to curating a great booth at an art fair?
Sven Eisenhut: Mainly not to overhang it – it is difficult to find the right balance – especially because as a gallery you spend a lot of money on an art fair, so you want to make sure to bring “all you’ve got” – but it’s best to have quality over quantity. We encourage our gallerists to exhibit solo shows – although we are aware of the risks.
LUX: How does the photography market compare to the contemporary art market?
Sven Eisenhut: Photography is on the rise – but compared to the prices seen in the contemporary art market it is very affordable. For around 10,000 Euros you can get some amazing pieces by world renowned museum quality artists.

Antanas Sutkus, Toys, 1971, Photography, 46.90 x 46.90 cm, Courtesy Gallery STP
LUX: Why do you think we’ve seen an increased interest in photography as a collectible?
Sven Eisenhut: Since the majority of us carry smartphones with cameras – we all became photographers to some extent. This also implies that many more people are now emotionally attached to the medium. Photography can still be the starting medium for any art collection – it is accessible and affordable.
LUX: How do you know when a photograph is exceptional in an age where everyone is a photographer if they have a smart phone?
Sven Eisenhut: You know when you know it – there is so much more to a successful artist than just “the talent to take images” – today you need to be skilled on so many levels in order to be sustainably successful as an artist. Train your eyes, you will learn it as you see it.
LUX: What trends are we currently seeing in photography?
Sven Eisenhut: We see a trend towards unique pieces. Those can be Polaroid works or artists that paint over their photos or even stitch over them.

Gerhard Vormwald, Uschi an der Decke, 1975, Courtesy Prince House Gallery
LUX: Which contemporary photographers are ones to watch?
Sven Eisenhut: Right now I’m really interested in Peter Klare, Elene Usdin, Iris Hutegger, Paolo Ventura.
LUX: How do you think the market will change in future?
Sven Eisenhut: It will become faster, we will see many more galleries close and many more alternative spaces pop up. The distinction of the terms “galleries and dealers” will blend. I doubt that digitalisation will change a lot in terms of online sales etc. We need to stay focused on what defines us and why and then take it from there.
LUX: What do you think of the idea of art as secondhand?
Sven Eisenhut: Photography is a medium that can be replicated, that is why it is so important for artists to produce a low number of editions and prints. Most galleries we work with are in total control of their artists work and their editions. From time to time, you’ll see prints reappear in the auction houses. Interestingly, the fine art photography industry is not competing against auction houses and this is due to the ability of making editions. Some of the older Masters don’t even have limited editions, they have open editions and those prints can still be very expensive.
photo basel 2018 runs from 12 – 17 June at Volkshaus Basel. For more information visit: photo-basel.com

The UR-105 provides an analogue and digital display of the time
URWERK’s unique approach to high horology has established it as one of the most creative and desirable brands in the industry. URWERK’s watches are like nothing else on the market, reinventing the design of a timepiece to put function and artistry above conventional wisdom; and, despite their modernity, taking inspiration from the Huguenot tradition of clock making that once changed the world. LUX Editor in Chief Darius Sanai speaks with Felix Baumgartner about innovations and collaborative design
LUX: You grew up around English clockmaking rather than watches. Can you tell us a bit about your early education in the industry?
Felix Baumgartner: Absolutely, my grandfather worked at IWC, but my father didn’t really like the big company structures; he was more into history, antique clocks. So after working at IWC for a brief period, my father opened up his own atelier at home, where he still restores clocks. That was my school, it was where I learned about clocks, and also about watchmaking because it is similar. There’s a difference in proportion between clocks and watches, and watches are only 120 years old, before that you only had clocks.
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When I grew up in the beginning of the 90s I saw a watch industry which was very much focussed on watches with very traditional tourbillon, but all the time there were the same complications and the same approaches, which, for me, was not at all contemporary. From my mother, I learnt a contemporary open-mindedness (my mother loved, and still loves, contemporary art, architecture and music) and from my father I learnt the history, knowledge and mechanical passion. However, it was difficult to bring these two things together so I started working with Martin Frei (co-founder of URWERK). Martin isn’t actually a designer, he was working in film and painting at the time we met, but it was so interesting for me to work with someone from the artistic world to create a new concept for a watch, and to think about what a watch can be today.

Felix Baumgartner at work in the URWERK studios
LUX: Had anyone else taken this approach in high end horology?
Felix Baumgartner: I think in high end watchmaking we were the first. You have Audemars Piguet; in the 70s, they made the Royal Oak, and the Royal Oak as a case is very contemporary. It is a very, very nice watch but they concentrated on the case, and didn’t look at the movement. In traditional watchmaking, you always have a case and then you have the movement inside, it is very separate and what is unique about our approach is that we create one piece, in which the movement and case speak together. What we do is very pure, very minimalist.
LUX: Did you know that people would want something like this at the high end or did you just hope? How did you create the market for your watches?
Felix Baumgartner: We were very naive! I was 22 years old, Martin was a bit older, but we were both very young, we are still young… You have to understand everybody had these polished wooden cases with a nice golden watch and we wanted to disturb the old values. When you look at architecture, or cars for example, the design process moves on but the watchmakers in Switzerland still continue with the same methods.
A lot of other watch brands try to copy what was done 100 years ago, but it is changing. 20 years ago we were absolutely alone, apart from at the entrance level where you always had contemporary watches such as Swatch; Swatch was absolutely up to date. In the middle range you had Tag Heuer and Omega. But we’re not businessmen, I’m a watchmaker and Martin is an artist, we love what we do, it’s 100% passion. We showed up at 22 years old and some people hated it, others were astonished, they didn’t know what was going on.
Read more: Swarovski x Design Miami/ designers of the future
LUX: The mechanical movement in your watches is very advanced and sophisticated…
Felix Baumgartner: Yes, we are working with the latest materials and because most of our mechanisms didn’t exist in the past, we have to invent them, which is challenging.
The UR-210 is our most complicated watch today, but it still feels simple. It is a very nice way to tell the time, because you can read the time actually without having to turn the wrist. We only make 150 watches per year, it’s a very limited production. The parts are made in Zurich by a very specific professional team, and then in the town of Aarau there’s a team doing the research, the technical dossier, the engineers and prototyping and in Geneva you have final assembling and then the communication side.

The UR-210 in black platinum
LUX: The people who buy Urwerk what do they have in common? It seems that buying watches like yours is like collecting art or cars…
Felix Baumgartner: Yes, to me, the watchmaking of today is an expression of mechanical artisanal art. It’s a little machine that you have on your wrist, which you can understand, you can hear it, you can feel it and at the same time it tells you the time. But it also is kind of a jewellery, a “bijou” for men, also for women.
LUX: How does your collaborative design process work?
Felix Baumgartner: I’ve known Martin for 25 years, and we’ve worked together on URWERK for 20 years. We call our design process: ‘ping-pong’. We meet, but also speak on the phone almost everyday. Martin lives and works in Zurich, whilst I’m in Geneva most of the time so we play with ideas then he sends it over and I send it back, it’s a ping pong. Largely though, I’m still the mechanic and he’s the aesthete.
Read more: Luxury handbag brand Moynat opens with style in Selfridges, London
LUX: Unlike many luxury brands, you don’t do any kind of celebrity marketing. You say that the product speaks for itself, what do you mean by that?
Felix Baumgartner: We are lucky because we do not have to go the ambassadors, to the actors or to the important people in the industry, they are coming to us. For example, Ralph Lauren is a collector of several works, Jackie Chan wore the UR-202 in a film and basketball player, Michael Jordan. Robert Downey Jr has worn our watches in movies too. Usually companies like Sony Pictures ask a lot of money for product placement, but it was Robert Downey Jr who asked us, not the other way round!
LUX: What’s next for URWERK? Any big plans?
Felix Baumgartner: Let’s say it’s already happening, we are working on a new invention which we will present in a few months…
To view URWERK’s collections visit: urwerk.com

Dr Johnny Hon
Johnny Hon, founder of venture capital and investment company Global Group, is on a mission to lower cultural and trade barriers between east and west to encourage commerce, charity and cultural exchange. The entrepreneur and philanthropist, based in London and Hong Kong, speaks to LUX Editor-at-Large Gauhar Kapparova

LUX Editor-at-Large, Gauhar
Kapparova
LUX: The Global Group seems to have diverse interests and ambitious plans.
Johnny Hon: I founded the Global Group in 1997 whilst completing my PhD at Cambridge University. It has since grown to become a leading venture capital, investment and strategic consultancy with offices in London and Hong Kong. Over the past 20 years, the Global Group has evolved from financing high-yield technology companies to expand into private equity, angel investment and financial services. The company’s diverse interests and areas of expertise range from fine art to FinTech, biotechnology to entertainment and leisure. The future of the Global Group is exciting – we’re a rapidly growing company that responds to opportunities, rather than limiting ourselves to specific sectors. We are always looking for exciting, interesting opportunities, whether that’s a start-up in the UK or supporting the growing appetite for excellent quality wine in China.
LUX: You catalyse and facilitate trade between Europe and China. This seems to be important to you at what must be an essential time to be doing it.
Johnny Hon: We live in an increasingly global era and this is changing the face of modern business. The Global Group has always worked with European companies looking to enter the Asian market, as well as Chinese clients and high net-worth individuals with aspirations in the European market. I believe now, more than ever, it’s essential to encourage trade and mutual engagement between Europe and China and in particular to usher in a new golden era of Sino-UK relations.
In my opinion Brexit can open up vast potential as it will provide overseas investors with more opportunities than ever to enter the market. We have our European office in London, and I think it will always be the financial heart of Europe. I encourage Chinese clients to invest in the UK’s businesses and future, and vice versa, and feel optimistic about the future of global business.

Johnny Hon at the charity première of the stage show 42nd Steet with HRH The Duchess of Cambridge
LUX: You have a broad portfolio of business, philanthropic and diplomatic interests. Please tell us more – it seems you are in effect an ambassador between east and west at a very high level?
Johnny Hon: The main mission of the Global Group is, as our motto says, ‘Bridging the New Frontiers’. We work to remove barriers between the East and the West, and I am passionate about reflecting this in my personal and business interests.
I am British-educated but was born in Hong Kong, and I’m deeply proud of my roots and Chinese heritage. I have always felt like I represent both cultures and I have tried hard to act as an ambassador – a gateway – ever since I set up my company. The Global Group challenges expectations and concerns about doing business in China, and I also embody this role in my diplomatic work.
I am the Honorary Consul for Grenada in Hong Kong and the country’s Ambassador-at-Large. I take huge pride in the private consultancy and advisory work I do with state leaders, prime ministers and presidents from countries around the world.

Johnny Hon’s broad range of philanthropic and diplomatic work includes charitable fund raising
Philanthropy is a vital part of my work and an endless source of motivation and inspiration for the Global Group. One position that fills me with particular pride is my role as the first ever Diamond Benefactor of the Duke of Edinburgh’s International Award. I am responsible for growing the scheme throughout the AsiaPacific region and introducing Chinese students and young people to such exciting life skills as teamwork, enterprise and leadership.
I’m also a Founder Benefactor of London based think tank Asia House and Vice President of the 48 Group Club, which works to raise awareness of Chinese business and innovation in the UK and promote positive relations between the two countries.
In all areas of my life – business, diplomacy, philanthropy and personal – I take great pride and pleasure in my ambassadorial role.
LUX: Does the West have much to learn from China, and vice versa?
Johnny Hon: We can all learn and benefit from a global outlook. China is now a hub of technological advancements and entrepreneurial spirit. The West can learn from its productivity levels, dedication to innovation and broad acceptance of technology, especially regarding the fourth industrial revolution.
The West, and the UK in particular, is inspiring in the approach it takes to investing in future talent and it is the home of some of the world’s greatest educational institutions. It is also an outstanding provider of services, especially in the financial and legal sectors.
From East to West, I am passionate about education and how it is already changing the business landscape. Right now, over 300 million people in China are learning English and the UK has the world’s second largest population of Chinese students studying overseas. I think we should all look to China and how it is encouraging, supporting and inspiring a global outlook for the next generation.
LUX: Tell us more about your philanthropy and your plans in that area.
Johnny Hon: Philanthropy and social responsibility is at the core of the Global Group. It bolsters my sense of purpose and motivates me to work even harder.
I have always wanted to give back. When I was reading for my PhD at Cambridge, I realised that I would be able to have more impact as a businessman than a doctor, and this started my philanthropic career.

Amongst many philanthropic roles, Johnny Hon is the Vice President of the 48 Group Club
We’ve now donated to over 160 charities worldwide and my projects have ranged from setting up Oxford and Cambridge University scholarship schemes to sponsoring the first London production of the China National Beijing Opera Company at Sadler’s Wells through the Hon Foundation for Music and the Performing Arts.
It is particularly rewarding to be able to combine my passion for the arts with my interests in raising awareness of Eastern culture in the UK, supporting the Global Group’s mission to bridge the gap between the East and West.
LUX: Please tell us about other areas you are developing in your business that are exciting you right now.
Johnny Hon: Sitting at the helm of a rapidly expanding company that is growing in numbers, clients, countries of operation, and team members, is hugely exciting in itself.
Looking at investment opportunities and areas, right now, there is a fascinating trend for Chinese investors to look to British heritage companies. China has a growing consumer society with an increased disposable income and appetite for British luxury goods such as whisky and smoked salmon. There’s a huge market there for UK companies to work with China, and vice versa, to develop this and other opportunities.
This year, we are building on the sustainable side of the Global Group, with a focus on our shared global future. We are focusing on technology that sets out to tackle challenges posed by issues such as population growth and its environmental impact, including green technology, agricultural technology and biotech, for example.
Investing in something that could improve life quality and expectancy means that I have the potential to make a real impact and change the lives of many millions of people for the better, which is both exciting and awe-inspiring.

Kate Upton at the 2017 amfAR Gala Cannes
Charity art auctions are taking off around the world, and for the best and worst of reasons, says Simon de Pury, himself the world’s leading philanthropic auctioneer

Simon de Pury
In times past, the main philanthropic efforts in the art world used to be confined to the US, for a couple of reasons. Firstly, there is fiscal encouragement for individuals to make charitable donations in the US, which is not the case in Europe. And more importantly it is an integral part of the entrepreneurial educational philosophy in the US, that if you are successful, you give back.
Any successful person in any area in the US is expected to have one or two causes to which they contribute some of the fortune they have made. But over the past 10 years, things have changed. More and more wealth has been created around the world, and the art market has consequently become more global. This means I have witnessed efforts in philanthropy around the world increasing dramatically.
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It is very gratifying to see, and in many cases to be involved with, cultural institutions that organise regular fundraising events. We also see increasing numbers of organisations of friends of museums, whose main task is to raise funds for philanthropic and charitable causes. In some cases, these are to benefit the institutions themselves; and in others, funds are raised for important causes that are not adequately funded through governments.
Perhaps the ultimate art philanthropist is Maja Hoffmann, who has devoted so much energy to the new LUMA Foundation in Arles; designed by Frank Gehry, it is going to become a cultural art centre of major importance. She also funded the Fondation Vincent van Gogh Arles; and she is a donor to MoMA and the New Museum in New York, and the Kunsthalle in Zurich. She supports these institutions not just in financial terms, but also by putting together sophisticated programs. She is a shining example.

The amfAR 2017 Gala in Cannes
Then there is the growing area of non-cultural philanthropy, one in which the art world is becoming increasingly involved. It’s not a recent development (although it has been growing exponentially recently) . The art world was the first to mobilise in the early days of the AIDS epidemic, when Thomas Ammann, an art-dealer friend of Elizabeth Taylor and Audrey Hepburn, set up amfAR, which has raised great amounts of money over the years.
What is striking about the art world is that some artists have themselves made significant donations. Damien Hirst donated a beautiful golden mammoth which Len Blavatnik bought for $16m at the amfAR auction in Cannes in 2014. It’s now at the Faena hotel on Miami Beach and something of an Instagram magnet. It also happens to be one of best works in the Damien Hirst oeuvre. Hirst is the most generous artist I know; he has donated many millions of dollars’ worth of art to various charities over the years. Tracey Emin is also immensely generous, as is Chuck Close, who never holds back in supporting causes close to his heart. There are many others, too; artists these days are solicited on a daily basis to donate works to various causes.

Leonardo DiCaprio and Madonna at the 4th Annual Saint-Tropez Gala organised by the Leonardo DiCaprio Foundation in 2017
There is one lingering anomaly, at a time when we should all be highly concerned about the future of the planet: the fact that only three per cent of global charitable donations go to environmental causes. Leonardo DiCaprio is leading the way in devoting time and energy to raising awareness of the poor state of the oceans and other environmental issues, and I have had the honour of being auctioneer at the four large charity auctions he has organised in St-Tropez over the past four years.
Read more: One-of-a-kind designs by talented artisans at Baku Corner

David Beckham arriving at the 2017 amfAR Gala
What is significant about these auctions is that they include works by artists such as Jeff Koons, Urs Fischer and George Condo, many of whom donate very substantial works. In 2016, of the 20-odd works on sale during the live auction, 15 were donated and 12 of them set new auction records. This shows that people are not simply buying art at these auctions as a charitable act – they are buying top works, which makes it sustainable and gives it extra purpose. Leonardo manages, through his status, not only to obtain top donations, but also to bring in potential purchasers from all over the world. In that tent in St-Tropez on the gala evening, there is a greater concentration of money than at the big auctions in New York.
What is increasingly extraordinary about these events is how global the audience is now. High net-worth individuals are coming from all over the world, with more and more attending from Russia, the former eastern bloc, the Middle East, China, Korea, Japan, Malaysia, Indonesia, Latin America and all over Africa. It has really become a global effort.
All of this also raises awareness, and once awareness spreads it becomes easier to raise funds. Offices that look after HNIs all now have specialists in philanthropy to advise their clients how they can help. People are getting drawn in for different reasons. Some people pay for the artworks because they just want the artwork. But increasingly individuals want to take responsibility because governments are not. One of the reasons philanthropy was initially more widespread in the US is that most institutions there depend on private donations, there being no public funding. In Europe, public budgets used to be much bigger, but with cuts, individuals have had to step in.
You can also see this with the instant mobilisation that takes place when something happens, for example the recent refugee crisis. Some artists are galvanized into action by such crises – Ai Weiwei has made a movie and marched on the streets of London together with Anish Kapoor. It’s the future.
Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury. Read more of his columns for LUX here.

Luxury groups like Gucci owner Kering (Paris headquarters pictured) are adapting to a fresh wave of consumer demand
Fashion and luxury brands need to transform they way they work, think and create to thrive in a new era of luxury consumers, where creativity is king – but just not in the way it was

Claudia D’Arpizio
Touchpoints are becoming more important for the luxury industry. In fact, consumers are becoming more important for the industry. In the past, while the desire for luxury products was very high, it was fuelled by the creation of an aspiration that was mainly ostentation, or showing off social or financial status – this is an over-simplification, but indicative.
And the marketing formula was to create a big desire for these products; and ownership was also being part of a specific circle of people that were, in a way, selected. It was very elitist. Now, consumers are really asking for larger territories of conversation. We can now call aspiration ‘post-aspiration’ because status symbolism is no longer the driver for buying these products. Brands need to enrich the territories of conversation and to pick up the values of the next generation of consumers.
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To do so, they need more channels of communication; and so different touchpoints are playing a very important role. Digital touchpoints are playing an important role and the transaction, per se, is losing interest. Brands really need to create a dialogue that starts much before the purchase, that continues after the purchase, and that creates an ongoing dialogue and conversation with the consumer.
In the past, consistency was very important, meaning all the stores looked the same, all the communication and the valued pillars were very rigid and analytical. Now, brands need to be a platform and express creativity. Consumers want to be surprised and engaged but perhaps they will not be surprised if they only see an environment that always looks the same.
Consumers are looking for authenticity, but they are also looking for different sets of values and attributes, which makes it more and more difficult for marketing strategy at this time, because brands have to have crystal-clear DNA and packaging, and understand the degrees of freedom, and understand who in the organisation can leverage these degrees of freedom across the different touchpoints. This is a very challenging organisational issue with the evolution of the consumers.
Read more from the LOVE Issue: Jean-Claude Biver on why luxury watches are about the experience
The product, meanwhile, is still important, but it is not enough. The exquisite quality of a product is a given for luxury brands. The level of creativity is super-important and an essential element and touchpoint. But the creativity should not just be channelled through the product. Brands need to channel their creative across other touchpoints, through communication and social media strategy, telling a story through different chapters and maintaining engagement with the consumer.

Experiences are the new luxury. Image courtesy of Condé Nast, publisher of Sensual Purity: Gorden Wagener on Design. Photographer: Jonathan Glynn-Smith
With this disruption, it is probably easier to attract the attention of consumers if you are an emerging brand, because you can become more relevant within a shorter period of time through creative ways of communicating. The product is still very important though and established players from big organisations can really keep up momentum across different touchpoints. Barriers to entry are being pulled down, but keeping pace and elevating the continued desire of consumers can be very demanding.
Meanwhile there is a generational shift in the creative directorship of the fashion and luxury industry that has only just started, and of which we will see more and more. New brands that are managed by millennials are changing the rules of the game, or starting a completely new one, influencing the entire sector.
Read more: Poet Yomi Sode on Slam Poetry’s authentic essence
In the last couple of years there has been a transformational element. There has been a big churn of creative directors and senior management, because a shake-up was probably needed for every company to engage their organisation in the required transformation. These changes have just started. And we will see a lot of convergence in cinema, in film production, TV production and the editorial industry in general, because the intangible element will be as important as the tangible. Creativity will be reshaped across the creative industries.
On the other hand, creativity is still very fluid in terms of age and generation and this is another key aspect of these times. We have different generations behaving the same way, we have different genders behaving similarly about certain topics. We also have fluidity in terms of the social construct.
It is a very liquid society and the luxury sector will become more and more segmented. But, as they adapt, brands need to understand their consumers and always remain true and authentic to their DNA.
Claudia D’Arpizio is a partner at Bain & Company’s Milan office and an expert in the luxury goods industry

Jean-Claude Biver with Hublot friend Usain Bolt
The luxury industry needs to adapt to the biggest generational change in retail history. How? By going back to the future, says our columnist Jean-Claude Biver

Jean-Claude Biver
Two, three, or five hundred years ago, luxury was a real experience. Luxury, when it originated, involved people who would come to your home; and you would end up buying from them. The store would come to you. You still have this in Japan, where retailers send representatives to the homes of extremely wealthy people, making luxury a real experience. When someone comes into your home with their collection you can have your wife and your kids there. It’s a totally different experience.
When you are in a shop, you have other customers around you; there’s no privacy, and it’s noisy. Luxury was treated that way in the past, then it became a more marketed product, more accessible; and somehow we lost the origin of the experience.
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And nowadays, as we have a lot of accessible luxury, people are rediscovering inaccessible luxury, which is the luxury that is very individualised when you have a lot of unique pieces only for you and your taste. People are going ‘back to the future’ to this experience; it is a very old way to treat luxury, which was forgotten in the crazy years of the 1980s and 1990s to the 2000s. And now it is coming back, also for the younger generation. Because when they buy luxury they want to have an experience. If you buy without that, you are just making an exchange, a deal.

Jean-Claude Biver with Hublot brand ambassadors Dwyane Wade and model Bar Refaeli
If I give you 10 dollars and you give me 10 pounds of chocolate, where is the profit? It is just an exchange for you. But what if you don’t get just chocolate back, but also an experience? Somebody explains to you the different kinds of chocolate, how it is made, and why the Swiss started to put milk in it, at least you get a little experience, because you get a little bit of knowledge.

The Hublot Ferrari Unico King Gold watch
Young people want individuality, they are ready to buy T-shirts for £150 from Supreme. These are extremely, extraordinarily expensive, but they are ready to queue up because they want to individualise, to have a T-shirt that their friends don’t have. They will queue up for the brand Off-White, for Virgil Abloh, they are ready to do anything and that is a new trend. We never thought that T-shirts could be sold for £150 or £200, and that young students would queue up to buy them. My son queued in Zurich for a pair of Yeezy shoes, and when the shop opened, he was in position 15 yet they told him, “Sorry, we’re out of stock now!” You have people sleeping in the street to get a pair of Nike shoes made in China. They are ready to do that because they get individualisation, they get a kind of exclusivity, they can differentiate themselves; they get something that others cannot get. Today, people want more of what money cannot buy, or even what you cannot get even if you have money. That’s the attraction and what gives value to a product today.
Traditional luxury brands are also threatened today by the distribution network. The young generation thinks that luxury brands’ stores are boring, or they don’t feel at ease in these kind of stores. So the first thing we in the luxury industry must adapt are our stores, the design, the way people are welcomed, the way we sell in the stores. We need a totally new attitude if we are to attract this new generation. We need to study, what is this generation like, what does it want? For my generation the car was the symbol of freedom, but today, this generation are not interested in driving. If we don’t adapt, if we don’t talk their own language, how can they understand us? This is the biggest generational change in consumption that I have seen in my lifetime.
Read more by Jean-Claude Biver: True luxury is unique and eternal says LVMH watch president
All this is a big challenge, and many CEOs are not ready to start learning when they are 50 or 60, simply because they think they know it already. But we have to reinvent the model.

Jean-Claude Biver with friend of the brand Stéphane Lambiel at the Hublot Polo Gold Cup Gstaad
If you can make your own pair of Nike shoes for $100, you might wonder why you are not able to contribute to the design of your watch, which you might buy for $5,000. Individualisation is something that will take off in the future for the luxury industry. And at the same time, it is much more difficult to be different, to be unique and to be the first, in our industry. Information circulates rapidly from one brand to another, as soon as you think you are the first to have something, it lasts three months and then somebody else does the same. The dynamic and the time frame is such that it is extraordinarily difficult to maintain a distinctive position.
Jean-Claude Biver is president of LVMH Watch Brands and chairman of Hublot

A prominent member of the charitable Pearly Kings and Queens Society, Doreen Golding as featured in ‘Voices East London’ by Maryam Eisler
Maryam Eisler is a busy woman; co-chair of the Tate’s MENAAC Acquisitions Committee, member of the Tate International Council, trustee of the Whitechapel Gallery and Advisory Council member of Photo London are to name just a few of her roles in the art world, but first and foremost, she is an artist. Digital Editor Millie Walton speaks with Maryam Eisler about her most recent project Voices East London, the power of art versus politics and the democracy of social media.

Maryam Eisler
LUX: You’ve worked in the art world for a long time in various guises and interacted with lots of artists – when did you start taking your own photos?
Maryam Eisler: I’ve actually been taking photographs seriously for about 20 years now; I did courses and all sorts of photographic ventures, but I never dared to go out publicly. Two years ago, I had just completed a residency in Santa Fe, New Mexico where I explored the arid landscape and the female form, inspired by nature and by the personality of Georgia O’Keefe, in particular- her life and her oeuvre; a friend saw the photographs I’d taken there and she asked me which artist they were by, to which I answered ‘It’s not an artist, it’s me!’ She collects photography herself from the 50s and the 60s and was drawn to the black and white, the classical style – in any case, she asked me to email her a few of them and the rest is history! A few days later, I received a call from the gallerist Tristan Hoare who wanted to meet with me. She had shown him the work without telling me! And that is how this adventure began. Since then, I’ve had a solo show in London, ‘Searching for Eve in the American West’, and more exposure at the Dallas Art Fair and at Unseen in Amsterdam.
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LUX: Sounds very busy – how did you find the time to make your most recent book, Voices East London?
Maryam Eisler: Well whilst all of this was going on, I was playing with the idea of producing a book of my own because I had contributed editorially in the past to several publications to do with artists, studios and creativity (most recently London Burning: Portraits from a Creative City) but I had never done a project where I was in charge of both photography and editorial. My previous projects had pulled me towards the East End on numerous occasions, and everyone I had met there, I felt, was slightly off the wall in terms of imagination, innovation and creativity; so, I embarked on a 22 month journey to the East! What was interesting to me from a photography point of view was that it took me into a kind of parallel world; with my fine art photography, I like to immerse myself in nature, such as the American West or Provence, where I loose myself in thought and in time; but a book project, is a very different cup of tea. This particular book has on offer 80 different creative personalities, many of whom are very well known in their respective fields, the kings and queens of the East End culturally speaking, so we are talking egos, time constraints, fast pace – it’s more of a documentary style approach to photography, and yet in the back of my mind, I always have this aesthetic angle and it’s obviously very important for me to convey my perspective and stay true to my style; it has been fascinating to engage with both types of photographic approaches, at the same time.

Artist and fashion designer, Philip Colbert, as featured in ‘Voices East London’ by Maryam Eisler
The photographs are in colour too, which is different for me since I usually shoot in black and white, but the idea was to convey the vivacity and unique colours of that part of London. I live in the west end which tends to be much more sanitised and commercial, and going to the East End every week was like going on holiday! I’d get to meet these wonderful, energetic people, and encounter new minds in the arts, music, fashion. As you know, the East End today is also the hub of technology so it was super important to show the new face of the area. The project was an exploration into the past, delving into layers of history and culture, but also trying to think about what the area has become today and what it stands for, not to mention the challenges that it is faced with in its future.
LUX: Why did you choose to make the book now, given the political climate, and the changes that will come with Brexit?
Maryam Eisler: I’m always concerned about the future of creativity and the role which London plays in this arena – what incredible role it has played in the past, but also and most importantly what global role it will play in the future, if any. That’s the big question mark. I think one of the great successes of the East End, has been its historic ability to empower creative output, and this has much to do with a friction, in my opinion, between glitz and grits, as well as with the cultural layering and diversity of the area, from the French Huguenots to the Irish silk weavers, as well as the Jewish communities and today, a predominantly, Muslim Bangladeshi community. Spending time with Gilbert & George, I once asked them whether they ever go away on holiday and they said, ‘Maryam my dear, why on earth would we go anywhere? We have the world at our doorstep.’ I think that’s a very unique attribute of the East End.
Read next: René Magritte’s photographs and home videos on display in Hong Kong
There’s a sense today, despite gentrification (I hate that word), the cultural cleansing and the commercialisation of the area, that you still have an essence of the past. Whether it’s London or New York, there’s the classic example of artists moving into areas making it all happening and kind of edgy and cool, and then the developers move in, building high risers, destroying artistic communities, with the locals not being able to afford the price of rent, so they get pushed out; but there’s also this industrious spirit in the East End of London, this skill that its inhabitants possess for being chameleons and adapting to and adopting new situations and environments, and although some have definitely been priced out, others do manage to find ways to reinvent themselves. The people there also have an amazing ability of making something out of nothing, in a very artisanal kind of way; it’s a kind of craftsmanship of their own lives, and the sense of community and support there is still very strong.

Stylist Jude Nwimo as featured in ‘Voices East London’ by Maryam Eisler
LUX: Do you think that art has a social responsibility, as opposed to art for art’s sake?
Maryam Eisler: I really believe in the soft power of art. In the crazy world that we live in, that is becoming even crazier by the day, politically speaking and otherwise, I think more and more that artistic platforms are the last remaining bastions where critical thinking and exchange can take place in an open manner. Beyond their work, artists have also become the philosophers of today, the thinkers; they are the voices through whom we are enabled to think about the world we live in, and if a work of art makes you think, if it impacts you emotionally and intellectually, then it’s done its job, good or bad. Art has the power to move individuals, to make them think but also and most importantly to make them rethink and reevaluate the issues at hand.
LUX: How do you think social media and digital technologies have impacted on the art world?
Maryam Eisler: What’s incredible about social media in my opinion, is that it has broken, the classic system of accessing and understanding art, offering a direct dialogue between artist and viewer. And that is very powerful. Artists have become their own marketers. And why not! Often what the artists say and think of their work may differ drastically from the thoughts of curators, so removing old communication barrier systems and layers has given space for a new form of engagement. Social media offers a more democratic approach to the issue at hand, with increased possibility and connectivity.

Fashion Designer and owner of the VFD club, Lyall Hakaraia as featured in ‘Voices East London’ by Maryam Eisler
LUX: In the past art collecting has certainly been regarded as quite elitist…
Maryam Eisler: Yes, I hate the word collector actually. I am an art lover, not a collector. I like to engage with the producer of an artwork; I like to have conversations with them, to get to know their inspirations and passions, which is exactly what I would offer to the people who are interested in my own photography. I enjoy the dialogue and exchange and for me, that’s an important part of the process. Social media opens that possibility for conversation and dialogue more than ever before.
Read next: Walking in the footsteps of fashion royalty at The May Fair Hotel
LUX: Much of your work is centred around the female form – how do you see yourself engaging with feminist discourses?
Maryam Eisler: The crux of my work revolves around the Divine Feminine, in which I celebrate the feminine identity, form, beauty and intellect. I’m interested in the contrast of form and geometry vs context; I am also interested to explore where and how ‘Woman’ with a capital W fits into the world and nature in particular, hence and indirectly a questioning of my own self-identity, I suppose.
As to the current feminist discourses that are going on, I believe in equilibrium and measured approaches, and I’m afraid that I do not agree with what is going on, as I believe that we have entered a zone of revolutionary extremism and zero tolerance which gives no room to ‘ innocence until proven guilty’ ; that is always a dangerous place to be, and this can only lead to more of the same and without doubt to a backlash of greater proportion. Men and women should live in mindful, conscious harmony. Each side should celebrate the other, with respect and dialogue. Anyone can be accused, these days (on either side of the gender spectrum), but it does not mean that they are guilty, until proven so, legally and with proper evidence!

Drag artist, Jonny Woo as featured in ‘Voices East London’ by Maryam Eisler
LUX: What’s next for you?
Maryam Eisler: I have my first solo US exhibition coming up in May 2018 at Harpers Books in East Hampton, Long Island. Needless to say that I am very excited about this opportunity. The title of the exhibition is in fact “The Sublime Feminine”, consisting of a cross section of my work shot in New Mexico and in Provence, but it will also include new work shot in the Catskills last summer on beautiful Holz farm which belongs to the acclaimed photographer, George Holz.
I have always been obsessed with the work of Edward Weston, and I had the wonderful opportunity of shooting at his original home on Wildcat Hill in Carmel California last May, in the company of his grandson Kim and wife Gina as well as his great grandson Zach, all of whom follow in the footsteps of the man himself – all are fantastic photographers. I myself was inspired by time, space, place and history. Edward is still very present there. His darkroom is intact. His handwritten chemical recipes are stuck to the walls, and his desk and even the lamp which features in some of his photographs are all there …not to mention artefacts he returned from his trip to Mexico following his then love, acclaimed artist and revolutionary, Tina Modotti. It was like spending time in a living museum. And I think the work I produced there has more of a conceptual nature, honing in on the body and shapes. It’s to do with shadow and light, lines and forms. I will be showing these works at Tristan Hoare in January 2019 London, and given that I was inspired by photographic history and past, the wonderful US-based Martin Axon (who was the printer to Robert Mapplethorpe among other greats) will be printing this particular series in Platinum on special hand woven, hand torn Arches paper….so, I am very excited by these upcoming projects!

Ulysse Nardin FREAK VISION, launched at this year’s SIHH
The venerable Swiss watchmaker Ulysse Nardin, known for its elaborate and striking timepieces, was purchased by luxury group Kering (owner of Gucci, Bottega Veneta and Stella McCartney) in 2014 and recently appointed Patrick Pruniaux as its CEO. Hailing from Apple‘s smartwatch division, and before that rival brand TAG Heuer, Pruniaux reveals some bold new designs at this week’s Salon International de la Haute Horlogerie fair in Geneva. His challenges: to differentiate Ulysse Nardin from others in a crowded market; to conquer China; and to conquer the Millennial market.

Patrick Pruniaux
LUX: Talk us through your releases at SIHH and also the Torpilleur?
Patrick Pruniaux: The general theme of our SIHH 2018 is #freakmeout! And the watch epitomising at best this mindset is the new FREAK VISION, a true revolution in terms of energy optimisation in a mechanical watch.
The Marine Torpilleur has been launched as our pre-SIHH novelty last October and It’s already a best seller.
LUX: What were the challenges you faced on taking up the position of CEO?
Patrick Pruniaux: Surprisingly, not so many. The foundations were there: incredible products, stunning know-how, motivated teams and great heritage. However, in terms of marketing and communication, we need to improve the storytelling and to create the dream around our products.
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LUX: What are the most interesting aspects of the luxury watch market for you?
Patrick Pruniaux: Challenges are always more interesting than assets. In the case of the watch industry, we have to invest on millennials. They represent the future and they are keener at wearing a connected than a mechanical watch.
LUX: Where are the most vibrant markets, and where do you have most growth potential?
Patrick Pruniaux: The USA, Russia and China are key markets for Ulysse Nardin. Historically, we are very strong in America and Russia. China represents for us a huge potential development.
LUX: Is the luxury watch space becoming too crowded? How do you differentiate?
Patrick Pruniaux: Creativity is the one and only answer.

Carriage assembly of the Tourbillon timepiece
LUX: How important is heritage vs innovation?
Patrick Pruniaux: One needs the other. Heritage always inspires innovations. Take for example our new Marine Torpilleur, its design comes directly from our onboard marine chronometers.
LUX: How important are technological advances and complications? Patrick Pruniaux: At Ulysse Nardin, innovation is driven by the research of horological performance. The best illustration I could give is our “Grinder” technology: a unique winding system we have incorporated in our new FREAK VISION timepiece, launched at SIHH 2018. Thanks to this innovation, every tiny movement of the wrist is optimised to rewind the barrel spring in the most performant way.
LUX: Are women becoming more influential in the watch market? Patrick Pruniaux: They have always been. Most of the time, when a man buys a watch, he always wants to know his wife’s opinion.
LUX: Do you wish to change what Ulysse Nardin stands for?
Patrick Pruniaux: Ulysse Nardin always stands for ultimate innovation, the desire to be different, the urge for exploration, in one word: freedom. This will remain the same, we are just going to express it in a different way.
LUX: Kering is not known for its watch brands – what is it like being a watch company in a fashion-oriented group?
Patrick Pruniaux: Great inspiration because the fashion world is going much faster than the watchmaking world, it’s very creative and drives us always one step forward.
Read next: 6 reasons to buy a high power Mercedes-AMG

Wheel bridge fitting by hand in the Ulysse Nardin workshop
LUX: LUX’s tagline is Responsible Luxury; Kering has a powerful sustainability program. How important is that for your consumers? Patrick Pruniaux: It’s a key value for the group and for Ulysse Nardin. Our territory is the sea, therefore, sustainability is at the heart of our brand positioning.
LUX: What’s your favourite Ulysse Nardin watch and why?
Patrick Pruniaux: Right now, I am totally in love with the new FREAK VISION, I am sure it will be the hero of the whole SIHH.
LUX: Will smartwatches wipe out mechanical watches?
Patrick Pruniaux: I don’t believe it will. At least not in the high-end segment. Why do you think I am back in traditional watchmaking? Just because I think there is not a product that is more contemporary than a mechanical watch.

Thomas Keller at pictured at his Napa restaurant, The French Laundry. Image by Deborah Jones
Ever since legendary chef Thomas Keller opened his restaurant The French Laundry in California’s Napa Valley more than twenty years ago, he has been inspiring diners – and chefs – with his forward-thinking food. Keller tells Emma Love about his latest plans for fine dining without the fuss
Three years ago, American chef Thomas Keller reached a milestone in his illustrious career. The French Laundry, the Napa Valley restaurant he opened in 1994 and which quickly garnered international acclaim as well as three Michelin stars, reached its 20th anniversary. Some might use an occasion such as that as an excuse for throwing a party but Keller decided to spend $10 million on completely re-designing the kitchen and restaurant grounds. “There is a time that comes in life to push the envelope and explore new methods to stay relevant,” he says, citing the new state-of-the-art kitchen equipment and the 15,000-bottle wine cellar as examples of the changes that were unveiled in April this year. “That quest for evolution and wanting to shake things up has always been part of my DNA.”
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This comes as no surprise: Keller is a chef who has spent years challenging the industry with his restaurants (as well as The French Laundry, he is also behind Michelin-starred outposts of Per Se and Bouchon) where his ‘law of diminishing returns’ philosophy of cooking means that tasting menus come with multiple tiny courses where ingredients are never repeated. “The less you have of something, the more you appreciate it,” he reasons sensibly. “For me, not repeating ingredients is a challenge. If you use corn more than once in a ten-course menu that’s kind of lame, don’t you think? There’s so much variety out there and so many vegetables, we don’t need to use something twice.”
His quest for evolution – and changing the way we think about food – seems to be at the heart of all his projects from his wine label Modicum, which is used as an educational tool for his sommeliers, to Finesse, the bi-annual magazine he publishes in place of a newsletter which focuses on themes he considers to be important, such as community and design. “Modicum was set up so the sommeliers could work with the winery to understand about harvesting, blending and the many different aspects that go into producing wine,” he explains. “With Finesse we are also trying to educate and inspire by giving people an insight into what we do and touching on those topics where we can tell stories. It’s another way of having an impact.”

The new kitchens at The French Laundry. Image by Michael Grimm
Then there’s Cup4Cup, which he began in 2010 in collaboration with his then research and development chef at The French Laundry, Lena Kwak. Initially offering a gluten-free flour blend which is a substitute for all-purpose flour, more recent products in the range (which is sold at Whole Foods in the US) include mixes for pizza, waffles and pie crusts. “I never thought I would produce flour,” says Keller. “When Lena started, her first task was to come up with a recipe for our signature salmon cornets. It’s the way people begin their meal at The French Laundry and they are iconic but the problem was that anyone who is food intolerant couldn’t eat them. We thought it was something that everyone should be able to enjoy so we created a gluten-free flour. The brilliance behind Cup4Cup is that you can literally replace a cup of regular flour with a cup of gluten-free flour and you can’t tell the cornets apart.”
Read next: Gucci’s Robert Triefus on how to create a sustainable fashion power house

Gluten free apple pie by Cup4Cup
As the Cup4Cup brand happened organically, so did his collaboration with friend and Italian olive oil producer Armando Manni, whose extra virgin olive oil is used at The French Laundry and Per Se. One day in 2010, the pair were in Keller’s Yountville backyard chatting about Manni’s idea for a chocolate bar made with olive oil (which preserves many of the natural antioxidants found in cocoa beans); Keller agreed to be his partner for the project on the spot. “Armando worked with the University of Florence and a laboratory in Paris on scientific trials to develop a new method that replaces cocoa butter with olive oil, but still retains the taste of chocolate,” recalls Keller. “At the eleventh hour, we realised that we couldn’t use a traditional factory because we required a fundamental change in the way the equipment was made.” Their solution? To modify the equipment and build their own factory, which added another two years to the development process. Finally, the K+M Extravirgin Chocolate bar launched in March.
Now he’s turning his attention to other projects, one of which is curating the restaurants at Hudson Yards, the largest retail, commercial and residential development in New York since the Rockefeller Center. “What we want is to create a community of neighbourhood restaurants. Not Michelin-star fine-dining necessarily, but places where you return again and again because you love their Dover sole or steak.” In other words, restaurants – such as Extebarri in Spain’s Basque country where he once ate what he described as “the most perfectly grilled sardine that I’ve ever had” – that create memories so people want to return. “If a chef executes a philosophy that gives you a positive, lasting memory, that’s what success is. That’s what we try and achieve at The French Laundry.”

Three paintings by Russian artist Erik Bulatov in his 2015 show ‘Bot’ at de Pury de Pury in London
The time is right for the art auction world to embrace the new digital technologies and take auctions online. That is the way to tap the vast reserves of potential new buyers, says our columnist Simon de Pury
Conceptually, I find myself fascinated by what is happening in the online world within the art market. This is a market that has been the most resistant of any to the digital revolution. And the likely cause of this is that it’s in nobody’s interest, in terms of the market’s key players, to make any changes to the way the system works.
But progress cannot be postponed forever. We have seen the rise of a number of companies that have focused on the online side of the art world. The pioneer of all of them, artnet.com, started 27 years ago with a price guide for artists’ works. For having information at your fingertips, they were the pioneer. Then you have companies in the auction space such as Artsy, Paddle8 (which recently merged with another online auction company, Auctionata) and Artspace which is also doing online auctions. The main auction houses also have an online side to their business.
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The difficulty that the main bricks-and-mortar houses have is that the minute they have a really exciting collection or group of works, their own specialists will fight to have it in their main sales rather than seeing it go to the houses’s online business. So already they effectively have internal competition built in.
Recently I teamed up with Arnaud Massenet, a co-founder with his ex-wife Nathalie Massenet of Net-a-Porter. Arnaud is a passionate collector with a strong interest in art, and so we have put on a number of auctions which we have held online with our company, de Pury de Pury. I also conducted the three first annual benefit auctions for the Leonardo DiCaprio Foundation. The first two were bricks-and-mortar auctions at which we raised $26m and $40m respectively. With the third one, which we did both live and with an online component, we raised $48m for the foundation. There were challenges such as having to develop a site that could handle the massive increase of traffic you can expect if you have a project involving a celebrity of the stature of DiCaprio. It was a good stress test for the online infrastructure. We have also used a mix of live and online sales for benefit auctions such as for the Fondation Beyeler in Basel.
Right now we believe in this hybrid model, but when you sell art works of quality, and when you put sales together that have been curated, you have to give the chance to potential buyers, if they wish, to see the works physically. You cannot just dispense altogether with offering that possibility to your potential purchasers. The approach is very much to have a stunningly staged physical exhibition, and at the same time, as enticing as possible an experience for the user who will participate solely online.
When you buy and sell artworks at a price range between $10k and $2m at auction with the main houses, you have to leave quite a considerable amount on the table in terms of the buyer’s premiums that need to be paid – 25% on top of the hammer price. Surely for works in that price bracket there must be a more efficient way of selling art, which should eventually put pressure on the commissions.
While the very top end of the market will always be about privileged personal relationships rather than internet sales, I believe that over the next two to five years we will witness a big transformation of the art market, involving a massive increase of its online component.
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At the moment, when you look at an auction online you have a very static image of the auctioneer and the experience is rather boring. This could quite easily be made to be much more lively, fun and animated to engage those who might bid from their office, home or swimming pool or from wherever they are following the sale. This will no doubt happen very soon. Online auctions will become a little more like some of the talk shows on American television, which are live and where you have a studio audience. Having an audience creates the atmosphere that comes across when you watch the programme, with laughing, cheering and clapping, so making it more of a show.
This is not so much of a radical transformation as some people may think. The big auctions now are packed with people filling the sales room, but as soon as you get above a certain price level most of the action takes place on the telephone. You just have the trade and some collectors who want to follow the market closely who remain in the room. So the challenge is to convey the atmosphere of what is happening and the mood of the room. The more successfully you can convey this, the easier it will be for people to get that feel without physically being there.

Photographs from Mario Testino’s show ‘Heat’ at the Dubai Design District, 2016
A key element is trust. The reason why some online auction companies have not been successful yet is that there is no trust in their expertise or track record. It is essential that such a record is established so that trust develops. A lot will be down to curating: at the moment online art and auction sites just have too much content, and need to have a clear curatorial vision. Once a track record for both buying and selling is established, it becomes much easier, because before that point is reached, you have to make ten times the effort for a tenth of the result. From my 16 years at Sotheby’s, I know that when you work for one of the main players of the duopoly [Sotheby’s and Christie’s], 80 to 90 per cent of the interesting works automatically cross your desk. You just have to make sure that you win slightly more often than you lose. What you lose gets sold by the other auction house. It is difficult for a newcomer in the online world to crack that.
Certain genres of work such as editions, prints and photographs lend themselves to online sales because, while you still need to get a condition report, you will likely have already seen works from that edition so know exactly what they look like. The minute you venture into genres where uniqueness plays a role, such as paintings or other one-off artworks, it changes. Also, the borders between various categories of contemporary culture are breaking down, so architecture, cinema, fashion and music now all cross over with art. We will have many more collaborations between these categories and the internet lends itself to this situation, as breaking down these barriers is done so much more easily online than in the bricks-and-mortar world.
The entry point of the internet is much less forbidding to those who fear crossing the threshold into the art world. It is much less intimidating than going into an auction house and brings many new potential buyers to the market. In one year, the number of individual clients at one of the big auction houses may be around 20,000 – that is an estimate, but in any case it’s a very small number and shows you how that the art market has a massive potential to grow. There is a very small group of individuals who are willing to pay $100m, or more, on a single work. There are slightly more people who are willing to pay $50m on a single work. Further down the scale, you have more people still who are willing to pay $10m, and many players at $1m. There is a huge number of people who do not collect or buy at all and who have no interest, to date, in spending part of their wealth on art. That suggests that the potential growth of the auction market is substantial, and new technologies are the best way to enlarge that art-buying public.
Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury
depurydepury.com

Louis Vuitton’s strategy to overcome consumer inertia is to develop products, such as this from their 2017 pre-fall collection, which stand out as one-offs
The nature of luxury is evolving fast. Producers and consumers should wise up to the emerging multi-level landscape and never forget the power of the right kind of celebrity, says our columnist Luca Solca

Luca Solca
True luxury is about projecting the impression, or even the illusion, of exclusivity. That is what luxury is about. If you can do that from an accessible price point and if you can do it at a very high standard, that is good enough to be true luxury. What it takes to maintain this perception of exclusivity is interesting, because nothing in the modern luxury industry is really exclusive. If it were exclusive, it wouldn’t be an industry. We are talking about businesses that have to grow fast, and growth is the exact opposite of exclusivity. And true luxury is very subjective. True luxury for Bill Gates is buying a set of Leonardo da Vinci drawings, true luxury for middle class consumers is buying a Hermès handbag – there are a million shades of difference between one definition and the other.
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This is what I have previously referred to as the megabrand bathtub: we have a big bathtub and the tub is producing new consumers coming into the megabrand market. New consumers, especially if they are rich, stay in the megabrand bathtub to the point that they realise that middle-class consumers buy the same brands that they do. Then they either trade up within those brands, or they trade up to more expensive brands that they perceive to be more exclusive.
This is also going to be compounded by what I call the category spend shift in which rich new consumers will go through various categories and at some point, they will have so many products in their wardrobes that they will start spending money on something else. Which leads to the discussion about experiences – going on exclusive holidays and sending their kids to universities in England or colleges in Switzerland, buying second homes and holiday houses and then buying planes to reach them.

Louis Vuitton Autumn/Winter 2017
I think as consumers get closer to what an established rich person does and is, then they tend to spend less on luxury goods products, not more. There is a fundamental misunderstanding that luxury is for the rich. Luxury goods products are for people who get richer. They go through a time when they splurge and they have to buy their products necessary to fill their wardrobes and then they go into replacement mode. I think that many Chinese consumers, many of whom were early adopters, have now moved into replacement mode already. The reason why we are all talking about the shift from gold to steel in watches, and lower entry price points, is because luxury goods today are predominantly relevant for middle-class consumers. The bulk of the new growth is coming from middle-class consumers who may have a lot of ambition and desire but only limited spending power. They buy cheaper and less exclusive products than their earlier peers. The consumption of luxury goods does always penetrate down a market from the top, though. You start with the richest consumers, then you work your way down to the middle class, which is where we are today in China.
Read next: President of LVMH watch brands Jean-Claude Biver on luxury’s new culture
At the top, there is a small number of people who need to have very special services and products specifically for them. And new consumers have upped their learning curve. They buy more frequently than established consumers and therefore their experience grows faster. New consumers also have more sources to learn about their purchases, via social media and the internet, than used to be the case. Far from being a market where consumers are just shifting to high-end brands, which was the case three to four years ago, in today’s market even if you are in the high end, you are doomed if you stay static. If you just sell iconic products, consumers who have been in the market for a while will have already bought them. They will only part with their money if you give them something that they don’t have. That’s why there has been a race to replace directors; and why Gucci has totally thrown away the past and moved on to new aesthetics, taking a huge risk, which is proving successful. And this is why Louis Vuitton, by the way, is successful – because it developed cleverly isolated ‘in your face’ products that have infiltrated the market with capsule collections.

The Hublot boutique in the IFC Mall, Hong Kong
Jean-Claude Biver was celebrated as the saviour of the luxury mechanical watch industry when it was threatened 40 years ago with virtual annihilation by the rise of battery-powered watches. Now head of watches at the world’s biggest luxury group, he explains how the melding of high and low culture is the best chance of the industry’s survival for the next decades.

Jean Claude Biver
The promotion of luxury goods using so-called low culture is a relatively new development. Nobody could have imagined this in the past. Fifty years ago, nobody would have believed that football could be an appropriate arena for luxury. And in some parts of the world it remains so; for example, in China, sport is still not considered a part of luxury. It is only recently, under the initiative of President Xi Jinping, that entrepreneurs are being encouraged to invest in sport.
This change towards the popularisation of luxury culture is not just in my sector, that of watches, it is across the luxury industry in general. Years ago, who would ever have conceived of jeans selling for more than $100? We have seen it in fashion, which is taking a lot of inspiration from the street, and in music. Look at rappers, with music coming from the street. Today, we really have a mash-up: luxury went down to the street, and street goes up to luxury. It’s like a shaker. Everything was previously stratified into classes but now they are being all mixed up and everyone takes inspiration from each other. It started a while back. The first people to do this were English musicians such as The Beatles, The Rolling Stones and The Animals in the 1960s, who dressed totally disruptively when everyone was making their children mini papas and mamas, going to church with their blazers and fine-wool trousers. Now the difference is that it’s not just the guys from Liverpool and Manchester changing everything, it’s the guys from the ghettoes, too. And it’s a global attitude.
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The most significant indication of this trend for me is that Hublot has become extremely successful with a very big turnover in China, where five years ago, we could barely sell one watch. Everyone was saying that in China they do not perceive sports watches as being part of luxury; they wanted wonderful dress watches like Vacheron Constantins and Patek Philippes instead. Zenith [Biver’s traditional watch brand] was outperforming other brands in China, and now Zenith is selling less than Hublot because young Chinese people refuse to wear the watches their parents were wearing. They don’t want to buy classical watches any more.
It’s the same with other goods; people don’t want classical furniture any more, they want modern furniture. People want contemporary art because a new generation brings with them new trends and influence. We are now in the middle of a change of generation and this movement will be very strong. By 2030, in just 13 years, those people who will be shaping the century will have been born between 1990 and 2000, they will be between 30 and 40 and will be bringing a huge change in culture and philosophy. You can see it happening now. Check how many 18 year olds drive cars – they are not interested anymore – and very few are wearing watches. Every generational change brings with it new trends into markets, and if a brand doesn’t get it, the brand will disappear.
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Examine what is happening all around us now: Supreme surfboards have teamed up with Louis Vuitton, yet a few years back could you have imagined a luxury brand doing a partnership with a surf brand? Classical brands will shrink, though they will not disappear. A very classic car make such as Bentley, when it was in the hands of the British, was shrinking and slowly dying but then the Germans bought it and decided to modernise the brand. The old generation objected but whatever doesn’t evolve will die.
And while there are exceptions – for example, a Submariner or Daytona watch from Rolex – almost everything has evolved. And even if you take a look at those watches, you will see that they have undergone a subtle but significant evolution over the years. This happens even with contemporary brands – take Google’s first logo and its logo today; the evolution has been enormous.

The success of Hublot Boutiques, such as this one in Beijing, is down to the rise in interest of a young generation in the brand’s watches
We now have different luxuries which we didn’t have before. The idea of accessible luxury was previously inconceivable. This is because we have promoted luxury through marketing, rather than through prices, which blurs boundaries. For the super-rich now, luxury means uniqueness, something others cannot buy, which is why Lapo Elkann has started Italia Independent, creating bespoke cars which other people cannot get or buy. That is top luxury. And there is a scale. A young woman dreams of a Hermès bag in leather; the next step up is crocodile, then with a gold clasp, then with a gold clasp with diamonds, becoming more and more exclusive. Then you end up having something nobody else has.
The association of luxury with street culture, and the blurring of lines, is becoming stronger all the time. You have rappers who sing “F*** your mother” and they are invited by President Obama to have dinner at the White House – it is incredible. Similarly, designers don’t know where to find ideas. Punk hairstyles, tattoos all over your body: these are underworld or underground concepts that have become socialised. Forty years ago tattoos were for the criminal underworld, David Beckham socialised them, now every millionaire has one.
I can’t pass judgement on whether this is good or bad – it just indicates the socialisation of our society. And social media, a key vector in that change, makes life much more difficult for brands, because your brand is an environment which is much more competitive. On social media every brand has the same share of voice as yourself; and now the young generation has a lot of curiosity and much less loyalty to brands. So that makes it more difficult.
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Our greatest challenge is to see if we can seduce this young generation to wear watches. The biggest asset our industry had between 1980 and 2010 was the Swatch effect. It was a 50-dollar watch, but it was full of colour, innovation, joy of life; it was fashionable. People could wear it without it looking like a stupid cheap watch. So every child was suddenly wearing a watch. This young generation, born in the 1970s, have been wearing watches since they were 10. They graduated onto their next watch, an IWC, a Rolex, eventually a Patek Philippe, all started by that first purchase of a Swatch.
Now the question is, who promotes watches to children? We hoped Apple would have, but it doesn’t seem children are wearing Apple watches, and we might have a problem later, because this generation does not wear a watch now and may not do so later. For them, it doesn’t seem natural to wear one; people feel more comfortable having a tattoo on their wrist than a watch. It’s a big and educational challenge for the industry. We have to do some fundamental work which we never had to before. Once, it was normal to wear a watch; twenty or thirty years ago, 99 per cent of people were wearing a watch. Now few of this new generation think that a watch should be worn.
And so, bringing the argument back full circle, we try to make this young generation dream about us by entering their lifestyle, and when our brand starts to belong to their lifestyle, if we are considered part of it, we have a chance they will buy our watches. And we reach their lifestyle by following their influencers. If you go with Alec Monopoly, he’ll be an influence on them; when we associate ourselves with One Republic, that is another. It’s not about product, it’s about lifestyle and our brands being part of it. If you want to seduce them with gold watches, forget it; that’s not what attracts them. To seduce the new generation, we must understand their lifestyles.
Jean-Claude Biver is president of LVMH Watch Brands and chairman of Hublot.

Bangkok-based designer, Bill Bensley is renowned for his original approach to luxury
Bill Bensley is the go-to designer for one-of-a-kind luxury hotels. The Bangkok-based architect has masterminded over 200 properties in 30-plus countries, including the world’s first edible golf course at Belle Mont Farm, St. Kitts, the art-deco inspired boutique The Siam and The Four Seasons Tented Camp Golden Triangle buried in the depths of the Thai jungle. Digital Editor Millie Walton speaks to Bensley about escapism, sustainability and fly fishing for trout on the Mongolian border.
LUX: All of your hotels are remarkably unique. What’s your process when creating a concept?
Bill Bensley: Well thank you. Very kind of you to say so. While I don’t have a set process for generating good ideas I do listen very carefully to what an environmentally sensitive piece of wilderness tells me. An ear to the ground, or an understanding of how a natural environment works is key. When building in a new region, I also listen to and understand with great interest the idiosyncrasies of the culture presented. I never force my style anywhere.

The Shinta Mani Angkor hotel in Cambodia’s temple city, Siem Reap
LUX: Do you have a favourite hotel that you’ve designed?
Bill Bensley: Hands down it is the Shinta Mani Angkor in Siem Reap as we have used the hotel as a vehicle to help thousands of less fortunate Cambodians from housing to free dentistry, to water wells and water purification, to schooling of hospitality, starting small businesses and distributing little known agricultural crops for villagers to grow and reproduce…. and besides that it is a damn good value for money with wonderful staff that cannot do enough to make your stay comfortable and memorable. Last year it hit #1 in the world on Trip Advisor!
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JW Marriott Emerald Bay
LUX: We recently stayed at your newest hotel, JW Marriott Phu Quoc Emerald Bay. It was like being in another world. Is escapism something you try to achieve with your designs?
Bill Bensley: Escapism, in the purely positive sense, is a great goal. I also think that in the building of a new hotel it is important to teach guests something new. Something they never knew. Something to take home other than sunburn.
LUX: The JW Marriott Phu Quoc Emerald Bay has been a huge Instagram success (especially the shell pool!). Did you consider the influence of social media when designing the hotel?
Bill Bensley: My brain does not work that well yet! But I do think that if a multi-storied guest tower is part of the picture, as with Lamarck University, then I strive to make that landscape graphic visually.
LUX: What excites you the most about your work?
Bill Bensley: The fact that folks pay me to play. I have never worked a day in my life. I am excited about the publics response to my out of the box, crazy / sane approach to designing new hotel properties.

Bill Bensley’s latest luxury resort, the JW Marriott Emerald Bay on Phu Quoc island off the coast of Vietnam
LUX: How do you think the luxury hospitality industry has evolved in recent years?
Bill Bensley: It is more and more sophisticated, and specialised. Soon we will be designing hotels that appeal to specifically to the jovial lesbians, 23-29 years of age, with rescued three legged dogs that love indoor snow boarding. Hot trend!
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LUX: You’ve designed hotels in many interesting and remote locations around the world. How do you celebrate local culture whilst creating something new and unique?
Bill Bensley: To do so one requires a deep understanding of that culture. I am an avid reader. I love to visit places of worship which is usually the paramount of culture in most societies.

Shinta Mani Wild luxury camp in Cambodia
LUX: Is sustainability important to you?
Bill Bensley: Sustainability is paramount. I hate green-washers. Before my life as a resort architect and an interior designer I was trained as a landscape architect. About 6 years ago I purchased the logging rights to 1400 acres of Cambodian forest, with no intention of becoming a lumberjack. By way of Shinta Mani Wild Bensley Collection, a 15 tent very high end, low impact high yield product, we have created a wilderness sanctuary that will remain wild for at least the length of my 99 year lease. At 1800 USD per night per couple my wilderness experience promises more adventure than most can handle, unlimited spa services, foraging, and a deep understanding of the wilderness that is Cambodia.Our National Geographic Lodge experience is about regenerating a small part of our disappearing fragile natural environment.

Inside one of the tents at the Shinta Mani Wild camp, Cambodia
LUX: What are you working on now?
Bill Bensley: Bags of projects. The new Shinta Mani Bensley Collection hotels in Siem Reap and the Cardamom National Park in Cambodia are keeping me hopping right now, but that aside we are soon to open the Rosewood in Luang Prabang, the Capella in Keliki near Ubud, Bali, the Ritz Carlton in both Hainan, China and Phu Quoc, Vietnam, and a fabulous MGallery hotel in Sapa, North Vietnam and a St Regis on the gorgeous Cham Island just off of Hoi An in Vietnam, another Four Seasons (I have designed 12) in the Chinese Himalayas, and a Banyan Tree in Goa, India, a zillion GBP residence in Mayfair, new Oberoi hotels in the Maldives, Kathmandu and Bhardia (West Nepal), an Indigo in Jakarta, shall I go on? I can….for days.
LUX: Where do you go to escape?
Bill Bensley: I just returned today to my home of 30 years: Bangkok. My Thai partner and travel a great deal. We have visited 92 countries and counting. Just visited Russia, Estonia, Latvia, Poland, Ukraine, Slovenia, Morocco. Warsaw, surprisingly was the highlight of the trip. Every year we escape for 2-3 weeks to the Mongolian Russian border to fly fish for trout and taimen. This past summer was great…. 48 in one day. Biggest trout? 44”.

Cliveden House has played host to some of the most famous names in literature
This weekend, Cliveden house hotel just outside London will reverberate to the musings and debates generated by the world’s newest literary party.
Speakers and panel moderators read like a who’s who of modern historical, literary and political writing: Simon Schama, Robert Harris, Simon Sebag Montefiore, Anne Applebaum, Robert Service, Lady Antonia Fraser, Ian McEwan, Sebastian Faulks, Daisy Goodwin…
But the Cliveden Literary Festival is not really a parvenu to the world of literature: it is more the regniting of a remarkable and long history of a house that was first made famous by the Profumo sex scandal, which brought down a British government in the 1960s.
The festival is the brainchild of Natalie Livingstone, a Cambridge-educated bestselling author (and former Condé Nast writer), who, along with her husband Ian, owns the lease on the house. LUX Editor-in-Chief Darius Sanai talks to Livingstone about why she’s doing it.

Nathalie Livingstone
LUX: Why did you decide to start the Cliveden Literary Festival?
Natalie Livingstone: The literary festival originated from the research from my book (The Mistresses of Cliveden) when I was finding about all these incredible women in Cliveden’s history. I had expected in the course of my research to find lots of great figures from British history, from Queen Victoria to Winston Churchill. But what I hadn’t expected was to find so many literary giants. It was incredible. Right from its inception in 1666, Cliveden has been a magnet and a muse for really great writers, from Alexander Pope, to Jonathan Swift, to Tennyson. Anyone who was anyone from the global literati was a guest at Cliveden. George Bernard Shaw, J M Barrie, Rudyard Kipling – the list goes on. So the literary festival is about reviving that tradition and evoking the spirit of these incredible writers and hopefully writing a new chapter in the history of the house.
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LUX: Was it a challenge to get a critical mass of authors to take part?
Natalie Livingstone: No, amazingly. I think it is a testament to the allure and seductive quality of Cliveden. Absolutely no one said no! It was my dream list and every single person on the list said yes.
LUX: You studied history and not literature. Are you a historian? Are you a writer?
Natalie Livingstone: I don’t really think I’m either. I studied history and I am passionate about history. I would love to consider myself a writer, but I don’t really think you are ever a true writer until you’ve written more than two books. So, neither at the moment, but I hope one day I will be.

The grounds of Cliveden House
LUX: Eighteenth, nineteenth and twentieth century society revolved around authors to a large extent. Now with the rise of social media, everyone is writing something, even if it is twenty words on Twitter. Do authors have the same influence as before?
Natalie Livingstone: I think the written word is always going to have huge amounts of influence. Where that written word is published and whether it is 140 characters on Twitter to a tome written by Niall Ferguson, I think writing is still incredibly influential. I suppose that is part of a wider discussion on books, internet and magazines. But I believe the written world is still as influential as ever.

Author Ian McEwan, a speaker at this year’s festival
LUX: The literary salon used to be the centre of polite and influential society. However nowadays, everyone is clustered around contemporary art, when artists used to be seen more as outsiders. Artists are now very rich, collected and celebrated. Do you think authors have been pushed to one side by art?
Natalie Livingstone: No, I think it is all part of the wonderful mix of the arts. I don’t think authors are incredibly lucky and respected and still have huge fan bases.
LUX: What excites you most about the festival?
Natalie Livingstone: Everything! The whole concept of the festival and the idea of being able to restore Cliveden as this literary salon, as well as the incredible collection of names. It is everything from beginning to end that is beyond exciting. So many of my dream dinner party guests are talking at the festival, so for me personally it is like having my dream dinner party realised.
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LUX: What makes it different to something like Hay Festival of Literature and the Arts?
Natalie Livingstone: It is much smaller and is more of an intimate experience. You have a real opportunity to mix with the writers. There is a drinks reception on the Saturday night, where people will be able to meet their favourite writers. Of course, there are these incredibly historic surroundings. The idea of having these wonderfully exciting writers speak in the Great Hall of Cliveden is magical.

The Great Hall at Cliveden House
LUX: For you personally, is there a genre of books that is particularly interesting and why?
Natalie Livingstone: I love historical biography, because I could never get bored of dissecting people.

Sebastian Faulks, another speaker at the festival
LUX: Do you have any favourite authors?
Natalie Livingstone: Every single person who is speaking at my festival is one of my favourite authors!
LUX: You are very diplomatic. If you could choose to hold a literary festival anywhere in the world, where would you choose?
Natalie Livingstone: Cliveden! It has the history and the allure, it has the grandeur and space. It has the authenticity and it completely lends itself to a literary festival, which is why I have chosen it.
LUX: Do you and your husband have any other plans for Cliveden?
Natalie Livingstone: We really want to do the right thing by Cliveden. We have so much love, respect and passion for Cliveden and we care about it so much as a project – we just want to do the very best for it. We want to have the very best restaurant and bar, the very best literary festival. It is all about honouring that legacy and continuing it in the most respectful way possible.
LUX: What book would you take to Mars and why?
Natalie Livingstone: ‘Citizens’ by Simon Schama, because that ignited my passion for history.

Model Will Chalker and his family star in the campaign for Acqua Di Parma’s newest fragrance, Colonia Pura
As famous for its striking yellow Art Deco packaging as its ‘colonias’, Acqua di Parma has developed over the years into a lifestyle brand that embodies the romance and artistry of Italian culture. Now under the leadership of new CEO & President, Laura Burdese the LVMH-owned brand is moving in new directions. Following the launch of Colonia Pura, the brand’s latest fragrance, LUX’s Digital Editor Millie Walton speaks to Burdese about the beauty of the Italian lifestyle, working with artisans and the future of luxury.

Acqua di Parma CEO & President Laura Burdese
LUX: All of Acqua di Parma’s products are handmade. How do you maintain a high-level of craftsmanship in the fast paced, technologically driven world?
Laura Burdese: I must admit that matching hand-crafted processes with an always faster time to market, while delivering outstanding products, is not easy at all, but this is our mission. We have some very clear convictions as a brand. We love things made slowly and by hand, so they develop a soul and we cherish the imperfect as the only true form of perfection. We admire the handcrafted, the slightly irregular, the almost perfect. As you may notice, labels on our products are not perfectly applied sometimes, this is because they are applied by hand. So are our iconic rounded hatboxes.
With this in mind, the high-level of craftsmanship resides in the ability to work closely with our artisans since the very inception of a product, controlling each phase of the process and not only the final outcome. I believe this is a very productive and stimulating way to manage the creative process, which let the essence of our products shine through.
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LUX: How does the city of Parma – the birthplace of the brand – continue to inform the company?
Laura Burdese: If you just have a walk in this beautiful Italian city, you can easily recognise that our iconic shade of sunny yellow resonates with the yellow façades of Parma’s historical buildings.
Elegance, beauty, harmony, mastery of craftsmanship: this is what you perceive in Parma and what the brand first experienced in this city, making its own from the very beginning in 1916. More than that, today Parma is a vibrant, lively Italian city, still a source of inspiration for us because here you can truly “smell” the warmth of the most authentic Italian way of life. And I believe that it’s the same spirit you can smell in all our fragrances.
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LUX: How do you see the luxury market developing over the next ten years?
Laura Burdese: It’s a very difficult question. Things are changing so fast nowadays that it’s already difficult to foresee what could happen in 1 or 2 years’ time, nothing is written in stone and 10 years is an eternity. However, I do believe that the luxury market will continue to grow, even if probably at a slower pace, therefore strategy will become paramount. Emerging battlegrounds will be e-business and data management, with the necessity to drive-up investments into luxury, bespoke and taylor made experiences and “lifestyle branding“.
LUX: Acqua di Parma supports many art forms and is culture partner of venues such as the Peggy Guggenheim Foundation in Venice. How do visual arts influence the brand?
Laura Burdese: Acqua di Parma has always supported the best of artistic creativity in all its expressions with publications, partnerships and events. As you properly mention, one particularly prestigious activity is our collaboration with Guggenheim Intrapresæ, a group of companies dedicated to sustaining the Peggy Guggenheim Collection.
We understand the importance of our cultural heritage and we keep considering it as a major source of inspiration in all our creations. In this respect, the values that Acqua di Parma espouses are perfectly reflected in Italian visual arts: the same adventurous spirit and the courage to set aside what is good in order to achieve the best. But also the ability to create styles that resonate with people, that communicate something new, something truthful, allowing the essence of things to shine through.
LUX: Your leather and home collections also promote hand-crafted products. Is it difficult to find traditional artisans nowadays?
Laura Burdese: Honestly, it’s pretty difficult. Making a creative process, such as the artisanal one, also effective and efficient is not simple, but this is how we work. This ambitious objective is possible only if you, as a brand, co-operate closely with your craftsman, motivating them, stimulating them and making them proud to work for you. And I believe this is what give our products such a shining soul.

Acqua di Parma’s latest fragrance, Colonia Pura
LUX: Do you have a favourite fragrance?
Laura Burdese: While I wear different Colonias, depending on the season, I prefer to wear Blu Mediterraneo Fico di Amalfi in summer. Usually I gravitate towards scents that are unisex or more masculine. Lately, I’m in love with Colonia Pura, our new fragrance, a light, modern interpretation of the iconic Acqua di Parma Colonia. True to Colonia, Pura opens with the brand’s signature citrus top notes of crisp bergamot, orange and petit grain. A heart of narcissus, jasmine and coriander, and base of cedar wood and patchouli give Colonia Pura a youthful energy.
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LUX: What’s next for Acqua di Parma?
Laura Burdese: We have always represented the most refined elements of the Italian way of life, but in an understated, discreet way. We are now leading the brand to the next level and keep developing this beautiful Italian story into a global success. Our new fragrance, Colonia Pura, opens a new chapter in the history of Acqua di Parma. Undeniably, Colonia Pura advertising campaign makes a turning point in the way we’ve always communicated. For the first time in our history, we presented an advertising campaign which features a man and his family.
We chose Will Chalker because we believe he embodies the spirit of the brand and conveys a strong yet modern and open masculinity. We were quite fortunate that Will’s family is in the campaign – his wife and young son add a lovely spirit of authenticity and warmth. The campaign images depict Will as a sincere and affectionate father and husband, values that are important in the Italian culture and resonate with the Acqua di Parma client.
As for the next launches, I cannot really reveal our new creations at the moment, but I can assure you they will express the Acqua di Parma personal signature and perfectly embody our brand equity. They will be scents of Italy and scents of life. The ultimate in sophistication: light and simple. Stay tuned.
LUX: How do you relax?
Laura Burdese: I do relax spending time with my kids and my husband. I know it might sound weird, but honestly I have a hectic life and quality time with them is just a gift. We do a lot of sport together, watch movies, talk, share experiences. It’s just about little things that make me feel complete and relaxed!
LUX: What’s the secret to Acqua di Parma’s success?
Laura Burdese: Acqua di Parma is so successful because it is much more than “just” a fragrance brand, it’s a way of life in its most sophisticated form. Our secret has always been moving forward into the future while keeping our DNA intact. We are very proud of our heritage, history and values but we never forget to keep an eye to the future and new generations. Our most important skill and what distinguishes us is the ability to bring style – specifically Italian style – into life.

One of the walled gardens at the former Laennec hospital at 40 rue de Sèvres Cour in Paris’s 7th arrondissement, a masterpiece of 17th century architecture that underwent a major refurbishment from 2000 and is now the headquarters of the Kering Group and Balenciaga. Image by Thierry Depagne
Plenty, if you listen to Marie-Claire Daveu. She is in charge of Kering’s 2025 sustainability strategy, the broadest plan of its kind ever created by the fashion and luxury sector. LUX Editor-in-Chief Darius Sanai sat down with her at Kering’s spectacular new offices in Paris to learn more about how Gucci, Saint Laurent, Bottega Veneta et al will become paragons of social responsibility – and why it matters.
“It’s beautiful, and it lets you feel like you can breathe.” Marie-Claire Daveu is looking at a ‘living wall’ on the lower ground floor of her company headquarters; the wall is covered with plant life, a canvas of different shades of green. A few steps behind her, a large space, gently lit, is punctuated by what look at first to be types of dwelling, but turn out to be beautifully sculpted pseudo-retail showrooms. It all feels like the public areas of a boutique hotel, perhaps one carved out of an old chateau.
But we are not in a hotel; we are at Laennec, the headquarters of Kering, luxury and fashion group founded by French industrial titan Francois Pinault and now run by his son, Francois-Henri Pinault. Kering, formerly PPR and before that Gucci Group, owns Gucci, Bottega Veneta, YSL, Brioni, Boucheron, Stella McCartney and numerous other prestigious brands, as well as sportswear maker Puma. [Mr Pinault Sr also owns the auction house Christies and the first growth Bordeaux wine estate Chateau Latour.]
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But I am not here, at Kering’s new headquarters, to talk fashion. Daveu, as Chief Sustainability Officer, is in charge of the group’s industry-leading sustainability and corporate responsibility ethos, a ground-breaking philosophy that has since its inception in 2012 required each brand to self-impose a rigorous Environmental P&L, which is published publicly, to ascertain how it has complied with the high bars on sustainability, sourcing, carbon footprint, water usage, and other measures stipulated by Daveu.
The philosophy is the brainchild of Pinault Jr, who stated simply that “We have no choice”. Earlier this year, it was expanded into a more comprehensive plan for 2025 which includes a widespread promotion of women within the Kering group and a commitment to reduce the group’s environmental footprint by 40%.

A “live wall” at the Kering Headquarters
Laennec is the physical embodiment of the Kering philosophy. Formerly a hospital, opened in 1634 and functioning until 2000, it is a palatial building in the heart of the Left Bank. Walk through the gates into the vast courtyard and you could be strolling through the grounds of a chateau in the Loire; there is not a hint of corporate branding, not a suggestion that you are anywhere except within the demise of a beautifully kept stately home (in the centre of Paris!).
This minimal impact on the environment was one of the key concepts behind the company’s move last year.
Daveu, slim, chic, and articulate, looks every inch the Kering woman; but she is a conservation academic by training and was most recently the chief of staff within the French Ministry of Ecology. We head along through some more wonderfully welcoming workspaces – the vibe is more hotel-museum-bar than office – into a meeting room. Daveu is enthusiastic, chatty, curious; she takes the copy of LUX I have brought with me and leafs through it, ogling an image of a mountain retreat, wishing she could be there.
She is also candid about the reasons behind Kering’s responsibility strategy and in explaining why individual Kering brands do not necessarily drum the corporate philosophy into their consumers.
Very rarely in the marketing-led world of luxury and fashion does one come across an individual or corporation undergoing a programme, let alone creating an entire corporate strategy, that is not directly aimed at increasing the bottom line in an easily-demonstrable way, whether through sales, PR hits leading to sales, or cost-cutting wrapped in eco-sophistry (like all the hotels who volunteer not to wash your linen for you unless you ask). And yet, Kering’s sustainability and (from 2017) corporate responsibility and equality strategy appear to be precisely that; a philosophy created by an owner aimed simply at raising the bar in luxury and, if not exactly making the world a better place (you couldn’t claim to do that while selling leather bags and shoes and shipping textiles around the world), then limiting and in many cases reversing the harm we are doing to it; as the interview highlights below illustrate.

Marie-Claire Daveu, CSO of Kering. Image by Christopher Sturman
LUX: It has now been more than five years since Kering launched its sustainability strategy. How would you score yourself?
Marie-Claire Daveu: From the beginning, Francois-Henri Pinault defined sustainability as something really key to him. We first defined a set of targets in 2012, for 2016. During the spring of 2016 we communicated externally where we were with every target. That was key to us, because we feel that one of our values, beyond sustainability, is transparency. Transparency not only internally, with our employees, with all of our stakeholders. So that is why we had the feeling that we had not only to communicate the good results, but also when we were not able to reach our targets. And to try and explain why we were not able to reach a target.
So I think it is very important to show that even if you are a major company, you have some difficulties. And it is also through working with other people, people from your own industry, but also universities and NGOs, that you will be able to tackle the issue with and come up with the right solution.
So in a nutshell, we can say, we’ve had major successes. Such as in PVC. One of our targets was to really eliminate PVC from all of our products and we can say we are at 99% PVC free. We were also able to work a lot on our ethics goals because we defined what our ethics goals were. We bought 55 kilos of fair-mined gold. We also have other targets; bovine leather and calf’s leather. The objective was to be sure that they were 100% sustainable. What was very important in this first step was knowing they were 100% sustainable by knowing the traceability. And the first difficulty we found was knowing where it was really coming from. We now have good results for example with crocodiles and alligators – we are over 90% sustainable. Now, when we speak about precious skins we are over 60% sustainable; and this shows that in some areas we have to continue to work on it.
Another development is that now when we make a new hire, they know that they have to be totally involved in the sustainability path. This is also something that creates a real dynamic inside the company. It’s something that is really key. In 2016 we were recognised by external rankings that we still continue to lead our industry in this field.
When we spoke before you mentioned the Materials Innovation Laboratory [a closed location in Italy where the company’s scientists and technicians experiment with new materials]…what I would say is interesting to see is that it has become something very natural for the brand and the design team to cross to the materials from the innovation lab. We need to really push and to create this kind of cross-fertilisation. We say, ‘Go to see them, they are doing interesting things. They can open your mind about new topics.’ So now, we have direct contact between the design teams and the team based in Novara in the Materials Innovation Laboratory. This is one of the key successes of which we can be very proud.
LUX: This year is a key year for Kering – your strategy has moved beyond sustainability and also into human responsibility. Why?
Marie-Claire Daveu: At the end of 2015 we made a major decision that we would like to write a new chapter on sustainability for the next 10 years. That’s why we talked about 2025 [in a media announcement early in 2017]. We made a decision saying we want to continue to define the standards on the social side and on the environmental side. We want to define what we call the sustainable luxury sector or luxury industry, or luxury products. It applies to those three words. We had the feeling with the strength of the work we have done that we can have a 360 degree approach about sustainability.
That’s why this time we decided not only to work with an action plan on the environmental side, but also to include more of the social side. This also links to not only with our own human resources, but to think outside of the boundaries in the supply chain, and also for broader society. As luxury leaders we set the trends, so it was key to work on the social side. We want to also formalise more and to think not only for the short term but the long run too.
One of the most important difficulties I have to manage is that we are in an industry where people, not everyone, are more focused on short term. But when we are speaking about sustainability, we are thinking about the long term. In this company we are very lucky because Francois-Henri Pinault thinks really long term; he doesn’t think short term. But you also have to push inside the company. When you meet some CEOs you speak about the end of the year, that’s okay because it works for the fashion calendar. When you are speaking for the next 10 years, its not obvious for them. Because previously we did not ask them to think in this way. But when you are in sustainability one important learning in our action plan is also the fact that if you want to change things in depth, you have to have time.
You can make incremental progress in the short term, and you have to; but if you are thinking to change a paradigm and change a business model as we want to do, you have to accept that it will take time. 10 years sounds a lot but in reality it is nothing. So you have to think long term, and at the same time to have a calendar accepted by our people also.
LUX: Is it a challenge to get CEOs and other staff to think so long term?
Marie-Claire Daveu: It’s a challenge. So that’s why to tackle this issue we decided to create a specific steering committee for this project. This steering committee was the Kering executive committee. So the first time, at the level of the group, we had the executive group becoming the steering committee of a project; it was to send a strong signal that sustainability is really at the core of our business strategy.
So during 2016 we defined this new strategy. We organised two kinds of road shows. Francois-Henri met the executive committee of every brand to explain why sustainability is key. Also to see how they approached this topic. And he did the same thing with every designer and his or her team. So for the first time we met all the designers and their teams to have an open conversation about sustainability and how they can be more engaged with this field. We have new designers and all of them were very open about this topic. Most of them, not all of them, were really interested.
LUX: Were they interested because they are the younger generation?
Marie-Claire Daveu: Yes. And also when you are a designer you understand the world where you are living. If you don’t understand you won’t be successful. They don’t know the technical side in detail, but they understand that it is not possible to not take into account environmental topics or the social topic, in the supply chain.
After that, where it becomes really interesting is the fact they can express in their manner their expectation, and it’s our job to give them the right tools and opportunities to transform their vision into reality. In our sector the key people are the designer and their team, so if you don’t involve them in the story…okay you will do a great job with the building and the boutiques, but you won’t change the paradigm. During it you can see how much Francois-Henri was involved as he had to see each brand twice every year to explain why sustainability is key. So it was a good exercise for him to wrap up his philosophy and the way we were doing things.
LUX: And do the designers then start to think differently even before they start to design? So instead of thinking let’s use that material for that design they start at the beginning and think what can we design that will be the most sustainable?
Marie-Claire Daveu: We don’t put sustainability as a constraint for the designer or do something that limits their creativity, because at the end of the day they have the last word. But the reaction of most of designers was “oh thinking like that it stimulates us and also our creativity and it gives us another way to think about it”. So for example if we are speaking about fur, they will come and ask their team ‘Could you tell me if this kind of species is okay?’

Courtesy of Kering
And it’s our job from the technical side to identify the suppliers of the cotton farming that will produce organic cotton for example. Cashmere has a major impact on the environmental side because of the land use. So when you look at the EP&L even if you are using a small volume you have a big impact. So it’s very interesting to say look at that, and then after they can make a different choice or we can also say let’s try to find other suppliers in other countries where we will reduce our impact. So it is also how we can create platforms for raw materials. It’s not making the revolution, because when we speak on a lot of topics also with our own experience from the period of 2012 to 2016 I think know we have clearer diagnosis. We have many, many interesting pilot projects. I won’t say we have all of the solutions but we have many solutions. One of the issues of the group is to really put at scale all of the pilot projects we have identified. So that is why also we have both where the designer can come and ask questions and propose them and after it is only to do the roll out of pilot projects.
LUX: Do you personally have conversations, formal and informal, with for instance Tomas Maier [the designer at Bottega Veneta]?
Marie-Claire Daveu: Yes, we began our road show with Thomas Maier, and he for example, during the first period Francois-Henri was also very involved to eliminate and remove PVC for the collection. And they found a way not to use it. But really I don’t want to make a difference between all of the designers because really all of them, I don’t want to speak about Stella, because Stella is also showing the way in the sustainability field, so it’s a little different. But for all of the rest of the designers they were very open and they were very involved in doing something.
To give you a concrete number for the environmental side we want to reduce our environmental footprint by 40%. This is huge. When I say this kind of number perhaps people won’t react and think it’s something huge but it’s nearly half of our environmental footprint. To do that it’s not only in our own operations, but working on the supply chain. If you remember, over 93 per cent of our environmental footprint is linked with the whole supply chain. Seven per cent is linked with our operations only. So if you want to reduce you have to work not only very closely with your suppliers, but also to make a link to find innovative solutions. So that is why to be able to reach this 40% we want to first apply everywhere what we call our ‘Kering Standard Target line’ which means of course to take into account the environmental side, social side and the welfare of animals. One of the topics we want to push during this new chapter is really the criteria for animal welfare. We also feel that as a luxury company we can really push this.
To do all of this, the reduction of the environmental footprint by 40%, we are defining the number for every brand. To be sure that at the end of the day when you add everything up of Gucci, Brioni and Qeelin, for example, that you will reach a reduction of 40% across all of the brands. What we communicate as a strategy is at the level of Kering because as we are Kering what we think is key is to show as a luxury group we can reduce by 40% our environmental footprint. And after, of course, the way of doing it won’t be the same if you are in Stella McCartney or Gucci because you don’t use the same raw materials, you don’t produce the same products and also the design won’t be the same. As concrete example, we can speak about the welfare of pythons, but Stella McCartney doesn’t sue leather or fur so this kind of issue won’t apply to her. Now, if Stella uses new generations of materials she will also analyse their impact on energy because sometimes we have feel we have great ideas and when you do the lifecycle analysis you see its very energy intensive so you have to pay attention.
LUX: Gender parity within your company is also an aim.
Marie-Claire Daveu: At the level of the company we are nearly 60% women but then you have numbers by brands and then by functions. So our objective, like in nature, is to create biodiversity everywhere, at every level and function. So again it is not to apply quotas but it is to take the best but we change the mentality too. It’s an ongoing process. Its 58% women for the groups and then 29% on the executive committee and 64% of directors are women. We are now the board with the most women in the France. We are 64% at the level of the board in France! I can’t tell you how much of a great success it is, because we are a Latin country. Less than Italy but we are a Latin country. Its something new and Francois-Henri wants really to continue to push this. Of course we pay attention to the quality of the people, it’s not to only have women, or international people – if they are not good they are not good. The second goal we have is that we want to be the best place to work in the luxury industry. You can say that that is a little vague so to be sure that it is not only our internal investments we want to use external recognition as we did with sustainability. For example, when you are speaking about climate change you have CDP ranking. So we will try to be recognised externally. The last topic, very linked with business, is that we want to continue and reinforce craftsmanship and specific skills in our industry. It sounds very easy. But we are very conscious we won’t be able to do this by ourselves, even if we have the Bottega Veneta school, the Brioni school, Gucci is working hard with universities but when we are speaking about watches and jewellery we need also to have specific partnerships in Switzerland because we need specific skills but at the same time we won’t hire so many people. It’s something we need to think outside of the box to create something new.
LUX: These new developments, for example the animal welfare, is that all part of your job?
Marie-Claire Daveu: Yes. My job is to find specific certifications, to say to work on in this place in the world not everywhere. When we are speaking about fur, to use not this species but more of this species. So we write guidelines and standards and we give them the tools to reach and apply this standard. This is the work of my team. And after to implement the operations it is the job of the people in the brands. So it is under the responsibility of the CEOs and the designers. We don’t want to only say: “you have to, you have to!” But also to support them. And sometimes, perhaps, we will make big mistakes, so it’s key also to have their feedback and to see what it means. When you are speaking about sustainability we are not NGOs, so we also have to earn money and to be realistic and to be pragmatic.
LUX: Presumably it would be harder to do all of this is the company were not majority-controlled by the Pinault family?
Marie-Claire Daveu: I don’t have that in mind, because we don’t think like that. It’s not a cost, it’s an investment.
LUX: With the end consumer, say the average Gucci consumer for example, are they aware (any more than before) that this is a brand that takes its sustainability and welfare seriously? And does that matter?
Marie-Claire Daveu: I don’t have the quantitative answer; I only hope so. As you know, we don’t communicate directly to our consumer when we speak about sustainability. On this point there are no changes. Perhaps Stella McCartney is communicating a little bit more than before directly with her clients.
LUX: But that was always part of her brand.
Marie-Claire Daveu: But when you buy the product of Stella McCartney it is not written that they are sustainable products. You have, for instance, written organic cotton but if you don’t look for it you won’t see it. And when you enter the shop you don’t know.
Some people think, if they don’t know that about Stella McCartney pieces, they believe that the python skin shoes are real python!
LUX: Maybe only a minority of people are aware. But with Stella it’s one step for the consumer to research, whereas with Bottega or Gucci it’s two steps – “Its Bottega; Bottega is owned by Kering; and Kering has this broad sustainability strategy.”
Marie-Claire Daveu: Gucci, Bottega or YSL, they don’t communicate all of this directly to the customer, true. With brands like Gucci, they are doing some communication at the corporate level. You have Gucci and Global Citizen and Gucci and Chime for Change, but its more focused on the social side. You also have Marco Bizzarri, who has given a few key interviews where he has said a few words on sustainability. But it’s not strong and tough communication, true. As part of Kering they are fully free to communicate or not to communicate. As Kering I think we try to communicate, but I’m sure not enough because it takes lots of time, we communicate more to our industry. As Kering, I am not able to tackle our customers of the brands. But again, our customers are also citizens and they read the newspaper and they look at what happens in NGOs so I am sure they have more information, but, yes it is not obvious. So they have to make the link. Francois-Henri Pinault does not want to put sustainability at the core of the business strategy to sell more products but instead for two reasons. First for ethical reasons and secondly because he thinks there is no other option. It is a necessity if we want to continue our business.
Further, is the fact that I have the feeling that with social media, the new generation ask more questions. They are curious what is behind the products. And when we go to the boutiques and speak to our employees they say that more and more people are asking questions. So it’s good!
LUX: But it’s unusual for a luxury industry to be doing so much and not communicate it via the brands, no?
Marie-Claire Daveu: That’s why we are different. In luxury we are unique. I always say it is the spirit of Francois-Henri that when you are speaking about luxury, sustainability is inherent to the quality. Just as you don’t describe the quality of your product in all of the details. You know its heritage…so it’s a similar approach. You take a care of the people and you take care of the planet.
One thing that is very important in our philosophy is to openly share our discoveries. And to make the link with innovation. We feel that on the social side, but also on the environmental side, that in the next chapter of our strategy we need to push innovation. And to do this we will take two approaches. First is to invest in start-ups and new companies. New companies that can invent new processes or identify new raw materials which could be very interesting. And the other axis is to create more cross fertilisation between our company and other companies. I don’t speak only about digital; it could be with the car industry or the food industry but to create something new.

Courtesy of Kering
LUX: Is that underway already?
Marie-Claire Daveu: No. It’s something want to put in place in our next chapter. And to also work with the technical people in these industries helps to imagine the future. That’s why the supply chain is important. The beginning of the structure is steel forte. It’s really the raw materials because you can have a lot of impact here. Thinking of raw materials that can work across the entire industry. When you are thinking about biodiversity you can think across the industry. I can’t disclose the name but today we are organising a meeting with a few companies which are not in our sector to speak about natural capital. It’s also a way to change the world, to make a better world and also to be very pragmatic. When you are speaking as Kering for many raw materials or processes, even if you are a major company of a big size, we are not big enough to change alone. That’s why we need to go with other sectors that are using the same processes and the same raw materials. And it’s not linked with creativity or the fact that luxury is unique. You have to divide. You have the “back office” and after you have creation – creation is key. But we have a lot of work to do on the basic things. You asked me about the customers…a lot of people ask this question. I think to be honest it will take time. For me, they don’t ask questions because they think the luxury world is already perfect. This is why we are continuing with this strategy and connected with the London College of Fashion. We feel that training is important but in fact it is very operational because we anticipate a need to prepare the next generation of people who will work in the fashion world. For us it is time and investment. We don’t have a direct feedback about money but we feel that it is our responsibility. If they have this way of thinking during their studies, when they take responsibility in brands it won’t be a question for them. It will be something they put into reality very quickly. We developed our app with Parsons in the United States called “My EP&L” for the students. We simplified the EP&L a lot but it’s to show the environmental cost of each of the materials and processes involved in the student’s design. For example, which material, from where, to manufacture where and then you get the result of your environmental footprint. Behind every item we have a way to calculate each of its environmental impact. After, what is very pedagogical is that you can change silk to cotton instead and you will see you will reduce your footprint by only changing one thing you can make a big difference. For students this is great fun.
LUX: In terms of the specific stories where we are talking about production and the sourcing, in terms of your suppliers, are there any stories about how suppliers have changed or you have chosen suppliers who have changed their ways so it has benefitted both the environmental, the humanitarian and social side?
Marie-Claire Daveu: It’s a tough question to answer. What we have done and what we are doing with some suppliers is to apply a program which we call “clean by design”. It’s more focused on the environmental side which I why I’m not answering for the social side. What is interesting to think is that first, these suppliers are not only working for us, so when we apply this program it is to create a specific relationship with the supplier and we hope that it will also be useful for their own business. They can present to other customers the fact that they take into account the environmental side, energy and water consumption etc. So I will say one very big major program we have is suppliers in Italy and we want to develop this program outside of Europe for example, in China. We also have a specific program linked with embroidery in India. I don’t know if you know how it embroidery factories work in India but its men, because this kind of work is not done by women. You have a different kind of structure and now all the luxury companies are going to their embroidery to India because you have this kind of skill there. So we are trying to develop a specific program with these kind of suppliers not only to improve the working conditions of the employees but also to give them a vision and support them in developing their business in the future. Also to pay attention to the fact it is noble to work in this field to continue so the next generation are inspired too. We have to work more and we want to go beyond social compliance and work on capacity building. That’s for the next chapter. When you are talking about social compliance it’s less sexy as a story. But its hard work we have implemented in 2016 we have work to continue to put sustainability clauses in our contracts. To put in place a specific team to do audits in our supply chain. We create this new entity at the level of the group, at the corporate level, the report of the internal audit. We create the structure, the process to be sure. And this takes time as we also need to explain to our suppliers why this is key. Not only to have control, we are not policemen, but it is a win-win effect for them. When we meet problems we won’t say we won’t work with you but it’s to help support them implement the right solution.
LUX: And these suppliers are presumably long term suppliers? Because they are going to change their structures to work with you?
Marie-Claire Daveu: I wouldn’t say it like that. Most of our suppliers in the luxury side we know them very because we have been working with them for a long time. When they make these changes in investment and practice it’s not only for us. The world is changing. So if they want to develop their business in they need to develop their sectors to include sustainable criteria. One of the key elements we want to share with them is that it is not just to please us but it is also a self-investment. Of course the size is not the same because when you are in luxury its small suppliers, kind of atelier, you don’t have so many people. But they need our support and the support of other big groups to help them. This takes time. My opinion is that it takes time because you have this small structure. When we change suppliers, for example if we have a new designer and he wants a new kind of fabric, and you need to identify a new supplier, we are doing pre audits. The contracts, the clauses, the support. So it is really a partnership with the suppliers in this field. After explaining to them how important this is and they are interested in this it’s good for them. But at the beginning they only see it as a constraint. It takes time, you need money and you have to accept it will take time to explain everything.
LUX: And then it has a much bigger effect on the industry.
Marie-Claire Daveu: Yes, you have a kind of snow ball effect.
LUX: Fast fashion and disposable fashion are very un-environmentally friendly. Is that a challenge? Or does it not affect you because it’s not your part of the industry?
Marie-Claire Daveu: I would say as Kering we have our vision, and we implement it, after that I hope we can influence others. To set standards in our sector, we can help and support change. We are all in the textile sector – and we are the second most polluting sector. So as a sector we really have to include into sustainability or we won’t be able to continue. As Kering we try do the best we can within our own boundaries and we try after to influence our suppliers and to show others that it is possible to include sustainability. Which is why it comes back to the designers and the universities because if you raise awareness about this kind of topic to new generations who will work in our industry…not all will work in the luxury industry but in the textile industry it is good to spread sustainability everywhere.

Interiors of the Kering Headquarters
LUX: Tell us about this sustainable HQ building. Were you personally involved?
Marie-Claire Daveu: Yes. We are the first building in France, with this kind of certification, both the BREEAM and HQE. When you are building for the first time, creating a new building, it is easier than in our case, when you have to manage with an old monument or a pre-existing building. This was more complicated because you have to respect the culture and the history and at the same time add to it. We are the first historical building to have the BREEAM certificate. You can’t just do what you want. You have to respect the culture of the building which I think is important, but of course also it costs more. And if you don’t want to spend more and more money, you have to be innovative and to find a way to be environmentally friendly and to keep the culture of the place. Step one was the building and step two is how you manage the building. We are involved in both because we feel the number of kilowatts a business can lower is huge.
We are also going to make honey in our garden with our own bees. This summer, certain people will be receiving a small quantity of honey from Kering – it will be so luxury. Très très chic.

Luxury Cotswolds hotel Buckland Manor is part of the Andrew Brownsword hotel collection
In an era of parallel entrepreneurs, who start several businesses at once, Andrew Brownsword is a serial entrepreneur, in two very different businesses. He is currently chairman and owner of Andrew Brownsword Hotels, which owns a group of luxury country house hotels (renowned for their cuisine) and chic city hotels, in the UK. But until 1994, he was known as the man behind the famous ‘Forever Friends’ greeting cards that took the market in the UK and across Europe by storm, reinventing the staid greeting card industry. He sold the company to Hallmark that year for a reported £195m, and bought The Bath Priory, a stately hotel just outside Britain’s most celebrated Roman city. Now he is chairman of the eponymous company that owns and runs a total of 13 hotels around the UK, including country jewels such as Gidleigh Park, with its two Michelin-starred restaurant; and boutique city hotels under the Abode brand. In a rare interview, he speaks to LUX Editor-in-Chief Darius Sanai about the luxury hotel market, and why Britain is best.

Andrew Brownsword
LUX: Cuisine seems to be an important element of your hotels, although it never seems to be formal. Is it growing in importance?
Andrew Brownsword: Yes. We do believe in the (Michelin) star system, and Michelin is a good guide for people. Gidleigh Park is a two Michelin star hotel, for example. Bath Priory has always been a one Michelin star hotel, and it is a place for local celebration.
LUX: You are developing city centre hotels alongside the country hotels; why?
Andrew Brownsword: We’re acquisitive but we are essentially looking for the right locations. In the city centres, as in the country. Where we are, Chester, Manchester, Canterbury, Exeter, Glasgow, London, they’re all important to us, but you could add Cambridge and Oxford to that, also Birmingham. Purely by chance, most of our hotels are on Roman roads, or were around in Roman times, or they’re in Roman cities, so you could say most of the country was invaded by Romans but it’s remarkable that you can take a Roman journey through England and probably stay in 11 of our 13 hotels.
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LUX: You don’t go for great lavish launch parties and big media trips, do you?
Andrew Brownsword: That’s just me I suppose. I think it’s a reflection of my personality as much as anything. We are self-funding and we don’t have big American companies or big Chinese companies behind us, so we do it quietly. But you’re right. We have a media presence obviously and we gain a reputation slowly by stealth.
LUX: This is obviously your second career – is that correct to say?
Andrew Brownsword: Yes, I’m a publisher really. A greetings card publisher, specifically.
LUX: You still feel that that’s what you do?
Andrew Brownsword: Yes, it’s on my passport.
LUX: What was the secret behind building up your greetings card company, from zero, as thoroughly as you did over the years?
Andrew Brownsword: I think it was just, well obviously hard work, we started from scratch. I think we were very innovative and creative. OPQ – originality, personality and quality – all we did was create different things. The market when I joined it was mostly imported from America. So we had American humour and American humour is very sanitised. We Brits, as you know, tend to use innuendo and take the mickey and use drink and drugs and sex and rock ‘n’ roll as things on which we base our humour. So I produced cards like that and eventually we produced very soft teddy bear cards, which also, well that was the big one. Forever Friends, is what I’m known for. We started creating imaginary worlds through these things and it struck me that anybody else would have produced it as a child’s range, but my feeling was that it could be very successful as an adult range. Which it was, worldwide.
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LUX: It sounds like you’re saying the creativity of the cards was as important as anything else, what was on them?
Andrew Brownsword: Yes. Words were important but they were very different words to a word or humour that had been used before. It was very much the English way of doing things.

Interiors at The Slaughters Manor House in Gloucestershire
LUX: And after selling the cards business, you could have just done nothing or had one hotel..
Andrew Brownsword: Oh right, yes we sold well, it was a very successful business, it was an international business. I enjoyed the travelling. I did that for another four and a half years at Hallmark. And yes, we bought this hotel within months of selling the business, just on a whim because we suddenly had some money. And so, we bought the hotel, and that is how it started really. But we didn’t really think of having a chain of hotels, that wasn’t the intention. And still, the thing is to get quality, to get original sites, not necessarily to dampen the quality of what we do, the personality of what we do. We like to think our hotels each have a different personality. It’s quite an eclectic group of properties, and it’s interesting like that to me. Usually they feature our art and a lot of our interior ideas, and they don’t necessarily follow a formula. And at Gidleigh Park, we extended and refurbished the whole hotel shortly after purchasing the property, adding elements including stunning bathrooms and spa suites, to retain the property’s character but include some contemporary elements.
LUX: Is there an abiding philosophy? Obviously the hotels are individual, but is there something that customers will experience at all of them that is the same?
Andrew Brownsword: Yes, good service. Excellent service, I hope. And the quality, as I say, of the bed and the bathroom. Bathrooms are very important to us.
LUX: Hospitality is a tough industry.
Andrew Brownsword: It is a tough industry but we’ve been in it 25 years, so there’s a lot of new people on the block. It’s tough like this, where it’s not a formulaic thing. Premier Inn is not tough anymore, you can just open those all the time. But I don’t want to be in that business. The greeting card business was different, it was exciting. We all have exciting businesses, you publish magazines, that’s exciting. And that’s your career. My publishing is my career. What would you next step into if you didn’t do that? It’s a difficult question. So this suits us because we’re laying down a foundation. We’re not just hoteliers, we’re fairly large-scale farmers as well. I’ve been buying land for some years. Mainly arable land. So we mainly go growing crops. Potatoes, carrots and parsnips for the big supermarkets.
LUX: Is that a separate business that you own?
Andrew Brownsword: Very separate. It’s mainly owned, like all these businesses, in trusts for family future. I’m building a future for the family, hopefully, and setting it in such a way as most people like me do, that it will continue for a long, long time.
LUX: Your country hotels are luxury, and your city hotels are more four star level.
Andrew Brownsword: Yes. While Exeter and Canterbury are still primarily leisure, and actually Manchester and Chester are as well really, I think we suit the leisure market [in the cities] very well. We try to be a bit different, have a sense of location and personality. A bit creative.

Gidleigh Park has a renowned two Michelin-starred restaurant
LUX: Gidleigh Park [with two Michelin stars] is renowned for its food. Since you took over [and installed new chef Michael Wignall] the cuisine has become lighter. Is that a trend with fine dining?
Andrew Brownsword: Yes. I think food is becoming simpler, more digestible and more interesting, in so many ways. Gidleigh Park now has a much lighter touch.
Read next: The world’s most exclusive polo tournament in Gstaad
LUX: As a greeting-card publisher turned hotelier, was there ever any impetus to run a hotel when you were young?
Andrew Brownsword: Yes, my original life plan was to manage a hotel. I had a job in a hotel as a waiter, when I was 15,16,17, at a hotel in Folkestone but on my first year at Brighton polytechnic I came back and immediately got chicken pox, so they didn’t want me in the hotel, quite rightly, so I lay on my back for about 2/3 weeks and the chicken pox went and I hadn’t got a job. And my mother sent me down to the labour exchange, as it was called in those days, to get a job because my mother was very much a driving force. And I had a very ambitious mother, for me. So she sent me down to the labour exchange and I got a job driving a van for a packaging manufacturer. He he did produce a few greetings card on the edge of the packaging sheets. He printed these things on the edge.
My idea was simply not to be a printer because I hadn’t any money, so I couldn’t buy the machinery. But actually to hire someone like him to print them. Those days, in the Seventies, if you were a greeting card publisher, you were also a printer. That’s where all the cost was.
So I started, and I don’t think entrepreneurs are born entrepreneurs, I think they are created out of naivety. We start with these wonderful ambitions and dreams and then we have to find the first hurdle comes and then the second hurdle is bigger. For ten years I was probably insolvent. I owed the bank more money than I had, but I always succeeded, never went bankrupt or anything. But for a few thousand pounds I was probably insolvent for ten years, until I found the artists and the creativity in me, and the creativity came from seeing a market place full of American greeting cards. And realising that we were funnier than these greeting cards. You and I could crack a funnier joke than most of these cards. The Americans take life seriously and they take themselves seriously and they can’t laugh at themselves really. I thought that was the case for Germans as well but actually we did very well in Germany in terms of British humour, until I found out that the German translations of our humour were very, very on the edge. Risqué is the word.
LUX: Is there a common factor in success in your two careers?
Andrew Brownsword: I think so. It’s trying to do things in a different way and trying to be original and putting some of your personality into the businesses you run, and certainly the quality matters. And you have to enjoy it. You’ve got to be having fun.

Wendy Yu flies between London and Hong Kong for her businesses on a regular basis
Wendy Yu is an entrepreneur and philanthropist, and the founder and CEO of Yu Capital. With investments in China and Europe in fields as diverse as transportation and sustainable fashion, Yu is a visionary – with a penchant for dresses. As the youngest member of the British Fashion Council board of trustees, founding member of the Victoria and Albert Museum’s ‘Young Patrons Circle’ and heir to her family’s business Mengtian Group (China’s leading wooden door manufacturer), she is a Renaissance woman par excellence. Kitty Harris chatted to Yu over an English breakfast in London about her new group, Yu Holdings, sustainable impact investment, and her healthy obsession with ball gowns.

Wendy Yu
LUX: Your father runs the Mengtian Group and your mother is a successful private investor. What are the most important lessons you learnt from them?
Wendy Yu: Resilience and being determined. I think my dad is a dreamer, but he is genuinely determined and I really like that. He built his business from scratch and I think he has encountered a lot of hardships during his lifetime, but he never quit. He is always so passionate, determined and relentless about what he is going to achieve.
Since I was young, I have had the mindset that if I want to achieve something, I will find any possible way to achieve it. My dad has taught me about the ‘win-win’ mindset, that in everything you do, if you want to keep it sustainable, you have to not just do it for yourself, but also for others. Before I came to study in England, when I was fifteen, he had this really long talk with me. He said “there are three qualities that I want you to have in your life. First of all, to be a loving person. Secondly, always to fight for the better version of yourself and always think about how to improve yourself. Thirdly, never be afraid of hardships and be relentless about what you want to get.”
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LUX: As vice chairman of the family company is there ever any tension when working with family members?
Wendy Yu: Yes, absolutely. I am a very logical person, but sometimes with family business it can get too emotional when you have different ideas to each other. My dad is a very solid entrepreneur, but he is very Chinese. When he comes to England, he doesn’t eat British food and will only eat Chinese food. He loves spicy, authentic hotpot only at home. I think there is definitely tension, because there are so many big personalities and strong characters. But, at the same time we have bonded with each other and we just want the best for the company and the best for each other.
My dad is very happy with the company being one of the biggest manufacturers in Asia and China and he is happy with the brand. He is happy to make the most out of the Chinese market, because it is so big. My vision is really to expand my family business and legacy globally and to create a solid and well-established international company and brand. My education and experience in England, since my teenage years, has given me opportunities to grow up with both eastern and western mentalities and perspectives; that is where the conflict lies sometimes. Very recently I have restructured my company, Yu Capital, and the main entity will be based in Hong Kong. Under Yu Holding, there will be Yu Capital, Yu Culture and Yu Fashion, because I’ve realised so much of what I do is not just the investment. There is philanthropy, cultural exchange and fashion collaborations.

Wendy Yu at The Fashion Awards 2016.
My vision is to connect investments with the innovation and creativity between the East and the West and I feel that Yu Holding will be a better entity than Yu Capital to be strategic about engagement with these sectors. I usually divide my investments into financial investments and strategic investments. Yu Capital would be more focused on financial investments, that is on the technology side like Didi, the Chinese taxi app, and Tujia, China’s home-rental website and hedge funds.
The strategic investments would be in fashion, cultural exchange to support the museums and the art world, to connect art between the East and the West. Those are two of my big passions and I feel I can say that ninety percent of the time, I spend time on my own business: Yu Holding and Yu Capital. I feel the pressure that no matter what I do and how well I do within my family business, my dad will always be the person saying yes and no. I am like my dad, as I like having the say of what direction to go in. I think he will be proud to see what Yu holding is going to achieve in the next three years and I can prove that my vision isn’t bad or limited , because I want to do things globally, not just in China. I like being independent and I think it would be a waste of my experience and education here if I don’t connect the world with China.
Read next: Salvatore Ferragamo on family prestige and Tuscan indulgence
LUX: It sounds like your business is global, so it isn’t aimed at any one territory. Is that right?
Wendy Yu: Yes, that is absolutely right. I have two partners who stay in Shanghai and they come from very solid financial investment backgrounds, one of whom is my cousin. There is still a bit of family force there but that is to make sure that I don’t do anything crazy. Yu Holdings is really my vision and my two partners are amazing. They love that I am creative and pull off different business deals. They love the idea that I’m a great matchmaker. I am good at spotting and sensing which two companies or parties will potentially have great synergy and to be the bridge that joins them.
LUX: Is part of the plan to set up a luxury group?
Wendy Yu: Absolutely, but it would be in ten years, because I think I am at the beginning stage of my career. I think I leave my mark on everything I do, and it is important that the projects are commercially successful as well. With my strategic investments, I put less money in, but I have the presence and we help each other. I have a team doing the portfolio management for me, but at the end of the day, I am the one that is making the decisions. I think after you’ve done all the due diligence and risk assessments you have to go with your heart.
LUX: Why was it important for you to be involved in the Young Patrons Circle at the V&A?
Wendy Yu: I was invited to be the founding member of the Young Patrons Circle; they know I support a lot of different museums and art galleries, so it seemed natural that they asked me.

Sian Westerman, Caroline Rush (Chief Executive of the BFC) and Wendy Yu
LUX: You’re the youngest patron of the British Fashion Council (BFC) Trust – what does your role involve?
Wendy Yu: I joined a while ago and through the BFC platform I get to meet a lot of designers and learn the challenges they have encountered. I have become friends with a few of them and we have bonded. I support them by introducing them to all of my friends. I love to support women and the people I like, with no other intentions. When I think a girlfriend will like their work, I just introduce them to each other. It is a win-win situation for both of them and I take no commission! My family really believes in karma and I think that in the long-run, if you support people they will support you back. I usually get along with two types of people. One type is very creative (designers and artists) and the other type is those in the finance world. I think there are two parts of me, one is very geeky and numerical, and I love to be creative and to think outside of the box.
LUX: How much input do you have in your different investments?
Wendy Yu: I am tremendously involved in them. I am very hands-on and I chat to people for specialised advice. Usually, we have around one hundred deals to look at over a year. Normally, I have a sense of whether a deal will work or not. We do a very careful analysis for around thirty of them. Then, I look at the report and certain things I will naturally feel are great. For example, for Didi and Tujia I knew instantly that it would work, but I still asked them to do the analysis. Decisions have become relatively quick and we made both deals over a period of two months and they are big investments. But, with fashion investments, I have to get to know the designer on a more personal level. It is generally a smaller investment and I know it is not purely financial. My financial adviser will write the report listing the pros and cons, since it is a strategic, impact investment. When I invest in something, before I make my final decision, I think, ‘what is the worst thing that could happen?’ Of course, you should also consider what is the best thing that could happen, but if I can take the worst thing that could happen, then I am happy to do it. Bottletop was one of my first investments and I am very happy with it, even though I didn’t get any return from it. I love the idea and I think the two founders, Cameron Saul and Oliver Wayman, are amazing entrepreneurs. What they are trying to do (recycling bottletops to make accessories) is great and they are supporting women in Africa and Brazil. They are growing quite fast and at a steady pace.
LUX: What is the typical timeframe to hold and sell an investment?
Wendy Yu: When I first started, I invested at a very early stage. Later I realised that’s not my favourite type of investment, because you hold it for so long. What I really like are pre IPO investments. I really like opportunities like Didi and Tujia – large companies, because I believe those companies are really shaping our world, or shaping China at least. I love being part of the change in many ways and in terms of the financial return, for example the Didi deal, I got a 47% return over a 14-month period of time, which is great. You don’t really get that from the fashion brand. I invest through a fund and we sold part of our shares already. With hedge funds, it is very calculated. You would only put a few million in and the return could be over 100% each year, but it varies because it fluctuates over time. You could make a loss of 20%, or you could win 100%. That’s why you need to invest in different hedge funds. I am very involved and I am very passionate about it, because naturally I love numbers and I am very excited by them and I love creativity.

Dinner in Hong Kong, working breakfast in London
LUX: How do you think the investment market is going to change in the next ten years?
Wendy Yu: I think China and Asia, the emerging market, is extremely exciting. But, having said that, I think that you have to really value your opportunities carefully. I have noticed that a lot of investments that are making great returns are in China. It isn’t really happening in London. I think European or American investments, are very strategically relevant with what I want to do and achieve. It is a great value investment over the long-term. In the Chinese market, it is a great financial investment over a certain period of time. I am now also starting up a joint venture with my French partner Kacy Grine, who is an incredible capable and intelligent French banker, he was serving as an adviser of the former French President and has been a long time personal advisor Prince Al-Waleed, who is the biggest investor of Saudi Arabia. We are setting up a joint venture. We feel it is the time to connect the foreign giant technology companies or foreign brands in China and to do the matchmaking with you in the West. The Chinese companies want to go global and the global companies are interested in the Chinese market, but they really want to find the right partner and we are of value in this matchmaking process.
LUX: When you do the matchmaking, you obviously add value to your partners, but how do you benefit from it?
Wendy Yu: It varies from case to case according to the level of our involvement and the deal structure, but we generally act as their advisors and matchmakers.
Read next: Priya Paul of The Park Hotels on balancing innovation and heritage
LUX: In terms of sustainable investment, are you looking to be more sustainable in your investments?
Wendy Yu: Absolutely. I think my philanthropy investment and impact investment is very sustainable. I am trying to balance it out. A while ago, I studied at Oxford Saïd Business School while they were doing an impact investment programme, I was very inspired. I realised that when you pass away, you don’t leave anything. You only leave the good things you have done. I think until I reach a certain level in my career, I want to pledge the majority of my wealth to the company. I don’t want to keep it all, honestly. What Bill Gates and Warren Buffett have done is wise. I don’t want to hold on to so much. I want to enjoy life for sure, but one of my missions is to do things worthwhile that I’m proud of. I want my family to be proud that I am leaving something meaningful and sustainable, that will stay there for a long time.

Ethan K x Wendy Yu handbag collection at Harrods
LUX: Tell us about the inspiration behind the Ethan K x Wendy Yu handbag collection at Harrods last year…
Wendy Yu: We have been friends for a while and I’ve bought from him. He probably likes my energy and I like his energy. Just like with Mary [Katrantzou] and my other designer friends, we like each other’s energy. They inspire me and I inspire them. I always give them crazy ideas that they love. He said, ‘let’s do a Wendy Yu bag.’ I go to a lot of events, but during the daytime I’m working. I was thinking about a bag that I can use for nighttime and daytime and that is why he designed a bag for me that is very versatile. His clients are Hermès owners, or people who have bought a lot of different bags and they are kind of bored and now they want something bespoke. Ethan’s family had tannery at the back of their home, so he has the experience of doing a bag in crocodile skin that is boutique too.

The Wendy Yu butterfly piece by Anna Hu
LUX: How did your love of fashion begin? You have an impressive evening gown collection – do you have a favourite dress?
Wendy Yu: My love for fashion began at very young age, when I was little I enjoyed playing with and collecting Barbie dolls, then I started to collect fashion magazines when I grew up. I love to be constantly surrounded by inspirations and creativity of all kinds. In terms of my favorite dresses; I have two. Mary Katrantzou recently did a bespoke gown for me to open the exhibition ‘Creatures and Creation’ at the Waddesdon Manor. Anna Hu also did a bespoke ring for me and named it a Wendy Yu butterfly piece. Mary did the dress in ten days – can you imagine? We did the last-minute stitching on site. The other one is Giambattista Valli – he did two bespoke gowns for me when I did an international debutante ball in New York. He did it in about three weeks. I am really into dreamy, crazy gowns!
Priya Paul, one of India’s most prominent entrepreneurs, is chairperson of the design conscious, luxury five-star boutique hotel group ‘The Park Hotels’. She is heir to the Apeejay Surrendra Group, owners of Typhoo Tea, and her determination, spirit for hospitality and flair for design awarded her India’s fourth highest civilian honour, the Padma Shri in 2012 (for her services to Trade & Industry by the President of India). The President of the French Republic granted her Insignia of Chevalier de l’Ordre National du Mérite (National Order of Merit) an Order of State. Kitty Harris talks to Priya about the Indian luxury market, leadership and innovating whilst staying true to heritage.

Priya Paul
LUX: Apeejay Surrendra Group has been running for over 100 years. How has the business evolved since it began?
Priya Paul: The family business started over one hundred years ago with my grandfather and my father’s brothers and the business was originally in steel – in steel trading, small manufacturing and then into steel production. It then moved into shipping. We do dry bulk cargo ships and shipping, and we still have that business.
Later we added businesses such as hospitality, tea, real estate, finance, logistics and a whole lot of other businesses. Right now, it is my brother, my sister and myself who run the business and the main sort of businesses are shipping tea. We are the largest producers of tea in the country and we own Typhoo UK. We also have a hospitality business, real estate, logistics and other financial investments.
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LUX: What is the greatest challenge facing a group with so many different branches of investment?
Priya Paul: Indian businesses have been more diversified and have responded to many of the needs that the country has had in terms of investing. Traditionally, a lot of Indian business houses have largely been diversified. Firstly, to respond to the different needs and industries that arose when India was in its early decades of birth. I think having a diversified list of assets has been quite good for us over the long term; sometimes one thing is a drag and in other times, another one is. Particularly in a large family it has been quite good, because everyone has their own space.
LUX: It’s a family run business, is this ever difficult?
Priya Paul: Our family business was much larger, until we split up in 1989. Since then it has been my brother, my sister and myself. My mother and one of my uncles were also involved the nineties, so at one point there were five of us in the business. As I said, the business is large enough for everyone to have their own space. Yet, we make a lot of decisions together, certainly in the larger investments or re-investing. Decisions are made by us siblings now, together, and I think as we’ve grown up pretty much in the same age we see a lot of the same things and our world view is very similar. It has been quite rewarding for us.
LUX: You began your career under your father, the late Surrendra Paul, what was the greatest lesson you learnt from him?
Priya Paul: I worked with my dad for about a year and a half before he died. I think my father was very disciplined and I could see that in his work and in what he did. I can’t say I’m as disciplined, but it is something I try to emulate. He was especially disciplined and so I learnt from that. He would say, “work hard and play hard, and enjoy life too”. So that is how I live my life.
LUX: You’re the Chairperson of Apeejay Surrendra Park Hotels – what is the key to its success?
Priya Paul: We are celebrating fifty years this year. It has always been a very young and vibrant company that reflected a contemporary aesthetic, even when it first opened in 1967. I would say my role has been to actually reposition and build it for a new generation of travelers and customers – both Indian and international. The success has really been to reinvigorate the brand, provide it with meaning and to position it as something that is far from ordinary. That’s my tagline: ‘anything but ordinary’.
LUX: The Park Hotels have new properties under construction, Chettinad (old palace conversion), Mumbai and Jim Corbett National Park – how do you decide on location and maintain the five-star level across so many properties?
Priya Paul: We have two brands now. We have one called The Park, which is a fifty-year-old, luxury, five-star brand with full service that’s routed in the design. When I go to look at a property, I want something from the interiors that I can create a unique identity with. Personally, it is very important for the space to be creative, interesting and not like any normal hotel you might see. The site and location are dependent on the type of city, as the city must be able to take that kind of hotel. We have now also launched a brand called Zone by the Park, which I call a design and price conscious hotel. Similar in essence to that of The Park, as they are still fun, lively and vibrant and remain a reflection of the local space. However, they are in smaller spaces in smaller cities and the hotel size typically ranges from 65 rooms to 300 rooms at most. The idea here is to create a vibrant, big-city atmosphere within a small city. Since that is what the smaller, growing, cities in India want and need. There is a whole aspirational class of customers that want a nice bar and restaurant with international food, as well as the local specialties. They want spaces where they can entertain and have their weddings.
LUX: How do the contemporary luxury boutique hotels (The Park Group Hotels) set themselves apart from the rest?
Priya Paul: I think it’s a combination of many things. We orchestrate the whole design and aesthetic of how the hotel looks; however, it is also how the hotel behaves. This is in terms of how the spaces interact and how the customer feels when they relax and are at ease in a place. There is still outstanding service, but our staff have been trained to deal with customers on a more equal basis and to be more relaxed and casual with them. It seems very simple now, but when we discussed it twenty years ago there was big kind of difference between how staff in a hotel would be treated by customers. There was a class difference and I think that has changed because hotels now attract younger service staff. I feel we have taken care to hire creative people with individuality, who are able to deliver that service in a different way. When we started talking about that around twenty years ago, that was quite a unique approach and that is the feel when you go into The Park. It is relaxed and casual and people are friendly. You have everything you might need and want, in an environment that is fun, creative and interesting.
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LUX: Is it important to hold on to heritage and tradition or to keep current?
Priya Paul: I think it’s a combination of two things. I am a firm believer that you need to know your culture and heritage and to preserve part of it, whilst allowing yourself to move forward. So, it’s a tricky balance. That being said, one of the hotels that we are currently restoring is in a palace. I firmly believe in heritage conservation and I believe this also applies to food. Twenty-five years ago we were not even exploring what our Indian food heritage was. But within twenty years, people have caught up and realised we are losing our grains, our vegetables, our techniques and our recipes. It is very important that we preserve those, but also that we move forward with them. Our food does not have to look the same for five hundred centuries. It has to evolve. For example, we host The Parks New Festival, which is a performing arts festival that now runs in six cities for a month – we started off in just one city! We do this because it’s actually for new performances not the old stuff, we want creatives to push and move forward. So how do you push comedy or music or dance? There’s that and I also think maybe it’s from my personal interest; you have to know your tradition, but we must still know how to move forward, explore and experiment.
LUX: How has the hospitably climate changed in India and how did you respond to these changes?
Priya Paul: We’ve always had a few very good luxury hotels because a lot of the palaces were converted. What’s happened in the last twenty five years, is many of the Indian brands invested in some great
properties and developed new circuits and new properties in lots of locations. A lot of the international brands have come in with their high-end brands, whether it’s Grand Hyatt and The Four Seasons. I think it has changed a lot. We have about eight million international tourists traveling into India but we have over 400 million Indian travelers traveling. So, the strength of the Indian market has never been better. At all levels of the 400 million people you need hotels and accommodation. And as people earn more money they want to move on to the next best thing. So, there is a lot of demand for luxury products within India, whether it is cars,hotel rooms, luxury dining or experiences. That has fueled a demand to supply and create those products. At all segments of the market I’ve seen growth; we are growing at seven something percent.

The Park Calangute Goa
LUX: What’s the ultimate luxury in hospitality?
Priya Paul: You know I think I’m more of an explorer, I like exploring new places and cities or neighborhoods. For me, the luxury is in the exploration, in getting to know the area. I used to plan everything a lot more and now I just go to a place and I just discover. I think that’s also quite exciting, to just explore and you never know what you are going to find. Also, I always look for a hotel that is interesting, design wise. I typically don’t choose a chain hotel to stay in, unless there are brands doing new things. I don’t mind doing things once or twice, just to see what’s on. I look for a clean aesthetic, contemporary rooms; similar to what I do now with hotels. On the other hand, I also sometimes like grand, luxurious hotels and those old-fashioned hotels can sometimes be quite charming and interesting too. It depends on the destination.
LUX: You are a trustee of Indira Gandhi National Center for the Arts (IGNCA) and board member of the National Council of Science Museums. You’re passionate about art and design, an art collector too – where did your love of the arts begin and how do you incorporate it into what you do?
Priya Paul: I think my love of the arts started off because I lived in Calcutta with my parents. Calcutta at that stage, and even now, is considered a very artistic city. The people are artistic and into the arts whether its music, dance, theatre or fine art. At a young age I did oil painting and my parents would take us to all the exhibitions in town. And at that time, in the seventies, there weren’t many art exhibitions in India but there were some in Calcutta. We would go to exhibitions, to see art and new artists. At that time, my parents collected art for the hotels, as well as personally, and so we were exposed to it at a young age and it just stayed with me.
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LUX: You’ve received numerous accolades and acknowledgements that include the FHRAI (Federation of Hotel and Restaurant Association of India) who inducted you into their hall of fame in 2010. You were awarded “Excellence in Design Innovation 2011” by Condé Nast Traveller India. Which one was the most special to you?
Priya Paul: Numerous and I think a lot of them are from the industry. In the early years, it was very important to get those recognitions from the industry because I was not from the industry. I was doing something quite disruptive, I was making people look at hotels in a different way. It was great to be recognised then as doing something different and being successful but I think the most proud moment was the one I got from the government of India in 2012. The Padma Shri, the fourth highest civilian honour, which was completely unexpected. I am probably one of the youngest people to get it in the industry and that was a very lovely recognition.
LUX: What does it take to be a good leader?
Priya Paul: Leadership requires different things at different times. I think I have a good “people instinct” and I enjoy working with people. But I’m also not afraid to make decisions and I think you have to be courageous as a leader, to make decisions whether they are bad or good. And you have to perform and stick by your decisions.

The Park Hyderabad
LUX: You’re a powerful female figure, with Forbes recognising you as top 100 most powerful business women in India – have you ever faced challenges in business from your gender?
Priya Paul: I’m lucky, in that I work in my own family business. When you work in your own family business you get the benefit of people accepting you because you are in that ownership and leadership role. Having said that, I started working at a very young age and I was also working at a time when there were very few young people working in business at a leadership level. Very often I felt people looked at me and thought you’re too young to be making that decision or to be in a decision-making role. I got more of a youth bias than a discrimination bias. But I was the owner and when in that position, you obviously have to handle yourself correctly whether you’re young or a woman. To me it doesn’t make a difference whether you’re a man or a woman, as long as they perform. But there are many people who have issues with it. I didn’t directly face that gender bias because of the industry I’m in. Even when I joined as a marketing manager, and General Manger of one hotel, when my father was around there were quite a few women in leadership roles in hospitality, because hospitality was much more equal. Women would always be heads of Sales and Marketing or Housekeeping, with a few General Managers and a few chefs. So there were even people twenty-five years ago in those leadership roles. There were some powerful women, even in hospitality.
LUX: Why was it important for you to be a Chairperson for the South Asia Women’s Fund?
Priya Paul: I was invited by Ford Foundation to be one of the founding directors of the South-East Asia Women’s Fund and I have always been a proponent of women’s empowerment and women’s leadership. Partly having had leadership roles in my School and College and having gone to a very pure feminist college in the US. It’s always been a part of my consciousness and so it’s my way of giving back and providing that leadership to the organisation. I was a director for many years, and I was elected to be chair a few years ago. It’s very interesting as I’m not from the field of women’s rights or activism but I think the organisation needed me to give it more direction, which I think has been quite successful. The organisation is doing good work.
LUX: If you hadn’t of gone into the family business, what would you have done?
Priya Paul: Well I’m asked that question a lot, and I have a standard answer for that. For many years I’ve said I would have been a chef. Cooking and food; it’s also a passion of mine. And luckily, I have wonderful chefs and I get to live vicariously through them. But that’s what I would’ve done, I would have run my own restaurant.

Joe Sitt, President and CEO of Thor Equities
Joseph Sitt, President and CEO of Thor Equities, sits atop a luxury property, retail and advisory empire that straddles the western hemisphere. His company owns and develops prime retail property throughout the US, as well as Latin America and Europe. The portfolio and development pipeline of the New York-based company, which he founded in 1986, is in excess of US $18bn.
He is also known as something of a luxury visionary: unlike many property companies, his firms (he also runs Thor Retail Advisors, a leading retail agent and consultant; and others) work closely with fashion and luxury brands to ‘place make’, transforming the areas they are based in. Like LUX, he also believes in mixing high luxury with creative emerging brands to create an atmosphere of discovery as well as indulgence. LUX Editor-in-Chief Darius Sanai caught up with Sitt on one of his whirlwind visits to London about the rise of LA, Mexico, and the future of luxury retail.
LUX: Tell me about the rise of LA as a destination.
Joe Sitt: There is physically no more room in San Francisco for office space and for homes, for rental buildings and retail. So, much of that industry is migrating to LA because it’s also on the coast and it’s got better weather. It’s also got more culture and things happening, so there is a lot of migration there, and a lot of wealth being created in LA. And you are getting a lot of second home owners (from the San Francisco area) who are buying in LA.
Between the businesses migrating their technology and the second home owners there, the revitalisation and reactivation in LA is tremendous. You can see also that new restaurants are incredibly successful. And it’s not just coming into LA proper. It’s also coming from down below for example into Santa Monica and Venice Beach. You have tech companies like Snapchat whose headquarters are based over there.
The other aspect of it is the creative industries in LA. Some real fashion is coming out of there for the first time in quite a while. Secondly, the movie industry. For the first time the movie making business is a real profitable business for film makers, writers – salaries are going up tremendously for all of them and for anybody affiliated with the industry.
The tech industry has so much wealth and power and it has the “funny money”, because their stock prices are so high; for example the FANGs – Facebook, Amazon, Netflix and Google – their stock prices are so high that they are throwing money very aggressively at almost anything. And that is crossing with the fact that the biggest thing that all of those tech companies need, and that they don’t have the ability to do within their tech shops, is actually content.
So now what you have is, if someone is making movies in LA you actually have a shot at a bidding war between Amazon, Netflix, etc. Even Snapchat have announced that they want to be buying and delivering content. That’s creating a really exciting time for the LA market for the people in all forms of the creative industry. A combination of wealth and creatives.
LUX: And in parallel the visual arts has revived there in the last 10 years.
Joe Sitt: Yes. For example, my friends at the [Helly] Nahmad gallery, who are the largest owners of Picassos in the world, now see how many people are coming from the West Coast to consume their products in New York. So they are opening their third outpost: they’ve got London, New York and are now looking to the West Coast. You’ve got [Larry] Gagosian who’s got his New York Gallery, he sees where the zip codes are where he’s shipping his product to. So while people are opening up shop in San Francisco, to get to the wealth proper a lot of them are really looking to the arts district in LA.
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LUX: Do you see the emergence, despite Donald Trump, of LA and Mexico emerging as one entwined retail and luxury zone?
Joe Sitt: Very much so. I look at Mexico as a big new frontier in luxury fashion. A tremendous amount of wealth has been created in that country. In terms of those people who think that Donald Trump’s policies are going to hurt Mexico…I will throw you a curveball and show you how he’s actually getting the opposite result from what people think would happen and perhaps what he intended. I will give you two examples.
One, is in terms of the border in terms of trade as well as in in terms of immigration and how they actually play out. Sometimes when you shoot a bullet when it comes to policy you don’t know who the victim is going to be. The trade announcement forced a tremendous amount of devaluation in the Mexican Peso. The Peso went from around ten pesos to the dollar ten years ago to twenty two recently; so about half. The net result of doing that was making Mexico as a country and as an exporter more competitive.
As a result of making them more competitive from their currency it increased America’s trade deficit with Mexico dramatically over the last quarter. The opposite of what everyone expected to happen in that first quarter. The second thing that occurred with regard to the second policy, immigration, also had an unintended consequence; which is as a result of being tighter on the border for immigration, US companies have started to create tech centres in Mexico. In Guadalajara, and in Tijuana for those companies in San Diego who just want to be able to cross the border and travel 45 minutes to their foreign teams.
So now you’ve seen an incredible resurgence of business and activity in both Guadalajara and Tijuana in Mexico for the tech industry as a result of those tough policies. It’s a place so close to the United States and you can house all of the greatest foreign minds in the world.

The Ferragamo store on Masaryk street in Mexico City
LUX: Mexico has been seen as an outlier in terms of luxury retail.
Joe Sitt: It takes time for a market to react to some of things I’ve mentioned. It’s now waking up. I feel that the entire luxury market has been sleeping at the wheel regarding the Mexico opportunity. And so now they are just waking up to it. Those who are waking up to it are finding success in the market place. But it takes time for them to mobilise.
LUX: Can you tell us your vision for what you’re doing there, because it’s a long term play.
Joe Sitt: We are attacking it from multiple prongs. One of course is just bringing luxury retail there, and creating a platform for it to come to, for the first time. We sparked the revitalisation a street called Masaryk and in an area called Polanco, in the heart of Mexico City. In the old days it was an Upper East Side kind of marketplace that was starting to become abandoned and is now revitalised.
LUX: And is that now going to be the Rue St Honoré of Mexico?
Joe Sitt: Yes exactly right. You’re starting to see it. Hermès, Ferragamo, Gucci and Goyard just opened there. So you’ve got some great brands already.
LUX: Was this through you?
Joe Sitt: We were the spark that brought it all together.

Thom Sweeney SS17
LUX: Integrating investment in emerging fashion brands and developing districts seems pretty for a property company. What’s behind it?
Joe Sitt: Candidly, it’s more of a passion. Yes, there are financial benefits of being on the ground floor of some of the most exciting brands and investing with them or representing and aiding them. Yes, there will be financial reward, probably in years to come when a Thom Sweeney explodes and goes next level or a Drakes or an Edward Green or a Maison Bonnet. But for me, more than anything else, at this stage in my career I am looking for things that I enjoy personally. And I enjoy young and exciting luxury brands and helping them achieve their potential. I get my personal thrill vicariously through their success.
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LUX: Is your ideal scenario that they grow up to be the next Moynat, Vuitton, Hermès?
Joe Sitt: In some cases yes, in some cases no. For some, Maison Bonnet, the eyeglasses company, we are going to help them make the move from Paris’s first and only little artisan shop to executing in London. It’s about growing the business but not necessarily overgrowth or creating a Goliath.
LUX: And is the long term that you are buying, building and selling them?
Joe Sitt: I have to be careful in terms of conflict so I can’t say which ones I invest in. Other than to say when I do make investments in them I am focused on very very long term. It’s not to buy and sell. It will go wherever the visionary wants to take it, who’s owning the business, will we ride with this vision. In terms of our advisory business, our goal for these companies is to help them reach whatever their potential is, or is meant to be. Some of them it’s meant to be a very large business, some of them it’s not. We do the same thing with tech related businesses. I mentioned Warby Parker [an eyewear company], we were with them from the start, opening all of their first locations. Helping them understand the challenges of physical retailing versus internet retailing.
LUX: You are a property person. But is retail moving online?
Joe Sitt: There will be challenges in terms of distribution for people to buy things online for many years to come. And buying direct is not a new invention. We had catalogue prior, it was just a different medium for doing it. Someone would get the catalogue to their house and then they would order by telephone; or later order through emaiI. I look at online as another modem to deliver a product to a consumer. When it comes to commodities, it’s easy enough push a button and buy it on the internet. But does the internet mean that Nike should not open up more stores? We’ve found the opposite. I worked with Nike in New York, myself and a partner, for the first flagship store in Soho on the corner of Spring Street and Broadway. They are doing two incredible flagships that are costing them mega millions of dollars to build. Why are they doing that in the year 2017 with all the talk of tech and internet sales? Because they realise for a brand, it works arm in arm. People want the experience of a brand. The same way people are talking about restaurants and experience and enjoying that aspect of it, it’s the same thing when it comes to a brand. I want to go to Nike and not just see pictures on the internet. I want to touch the product, I want to try it on I want to interact with it.

Maison Bonnet’s Palais Royal Salon in Paris. Image by JYLSC
LUX: You have done some transformative retail schemes over the years. What are the challenges when you have an area like this that has got great potential but you need to change things? Do you get resistance?
Joe Sitt: There is always resistance. I always say that the secret to knowing when a project is going to be great is the greater amount of resistance. We enjoy both. We like doing things in established high profile tourist destinations as well as cool emerging areas like Wynwood in Miami, Venice Beach in California, and all of these creative markets all over the world that we think need and deserve luxury exposure as well.
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LUX: Do you think that monolithic luxury malls as are opening in China and elsewhere, where everything is a luxury brand and nothing else, will change? Will people want more of a mix in there?
Joe Sitt: Yes. That’s boring. Even if it’s great luxury brands it’s not what the consumer wants. As a consumer it gets more and more sophisticated. You see that in their taste they want something that is more eclectic.
LUX: A bit of discovery?
Joe Sitt: Yes. It could be restaurant discoveries, specialty shops, boutiques, perfumeries, candle shops etc. Intermixed with the luxury brands and that’s what creates the most successful environment for a luxury brand.
LUX: What’s the most exciting area of luxury and fashion for you?
Joe Sitt: Menswear is so exciting, much more exciting than womenswear, still very much an untapped market, with brands we’ve referred to today, Thom Sweeney for example, in years to come that could explode. I think that food, F&B, restaurants etc. have tremendous potential. Look at a market like London, if you were here 15 years ago the restaurant scene was horrific. It’s come along light years. I think other markets are going to expand to a much greater degree.
Last, but certainly not least is destination. I think people are remaking what the word ‘resort’ is, as hospitality and a destination. I think people are stating to get really creative. People crave creative.

Groupe Floirat’s first property, the legendary Hotel Byblos, Saint Tropez
Hotel Byblos and its nightclub Les Caves du Roy are French Riviera legends, hosting celebrities, old wealth, young Bohemians and new wealth for rest, play and partying since the Swinging Sixties. As the Byblos celebrates its 50th anniversary, Antoine Chevanne, CEO of the family-run Groupe Floirat, which owns the Byblos, the Caves, and owns two other French resort hotels, talks to Nathalie Breitschwerdt about running a family business, discreet luxury, and the enduring allure of St Trop.

Antoine Chevanne
LUX: Your great grandfather founded Groupe Floirat back in 1967, how has the business evolved since then?
Antoine Chevanne: Groupe Floirat has grown, starting with our flagship property Hotel Byblos in St Tropez, 50 years ago. It now comprises of three properties including La Réserve in St Jean De Luz and Les Manoirs De Tourgeville in Normandy. Although the group has expanded, I have strived to maintain the spirit of the group that my grandfather first implemented, a feeling of home away from home, a personalized experience and intimate luxury.
LUX: From your experience, what are the challenges facing family run businesses today?
Antoine Chevanne: I think both the challenge and reward for a family run business is to maintain its own values and not lose sight of the company’s ethos. It’s finding a balance between adapting to the latest trends in luxury and technology, whilst continuing the legacy of the company’s founders.

Rosita Missoni at the Byblos 50th anniversary
LUX: Byblos St Tropez continues to thrive after 50 years. What is the key to its success?
Antoine Chevanne: The key to Hotel Byblos’ success is personalized luxury to create a unique experience. We like to give freedom to our clientele, whilst providing impeccable service. We want our guests to feel at home, but in the most immaculate conditions. The breakfast at Le B by the pool is open until 1pm, and guests can eat dinner at any time after a night at Les Caves Du Roy – these are just examples of what I like to implement to make my guests feel special. As a ratio, we allocate on average 3 members of staff per room.
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LUX: In our rapidly changing world, how important is it to emphasise traditions and stability?
Antoine Chevanne: It’s very important to emphasise the company’s values in order to prove you are not getting swept away with the rapidly changing world. The challenge is to remain unique, whilst growing with our times.

Anna Cleveland, Catherine Baba, Elie Top and Joana Preiss at the Byblos Party
LUX: How do you define luxury within hospitality?
Antoine Chevanne: Time, Space, Freedom – we want to make our guests feel relaxed. Many of our guests lead busy lives so we want them to feel free, independent as if they were in their own home. For example we serve breakfast until 1pm to give our guests time to relax and get up at whatever time they wish in the mornings.
LUX: In this sense, how has Groupe Floirat separated itself from other hotel groups?
Antoine Chevanne: By creating these bespoke and unique experiences for our guests. In order to do so, we partner with like-minded brands, who share the same beliefs and values of the group. For instance, this year for Hotel Byblos 50th Anniversary, we partnered with a range of luxury brands that share a similar mindset: Rolls Royce, Audemars Piguet, Goyard, Sisley, Missoni Home and Dom Pérignon. By creating these affiliations, we ensure guests are delivered any service to the highest standards, always in a similar spirit. Even our staff is now family, with certain members who have been with the group for over 20 years.

The 50th anniversary party at Hotel Byblos
LUX: How do you see luxury hospitality evolving over the next 5-10 years?
Antoine Chevanne: I don’t predict luxury will change immensely over the next 5-10 years. An experience can’t be replaced by virtual reality, an emotion can’t be replaced by an application, a feeling can’t be replaced by social media… Luxury will continue to be the ‘crème de la crème’, which is what guests seek when they travel to a 5 star property. May it be the gastronomy, beauty, or wellbeing, all of our properties will continue to deliver optimum, innovative and exclusive services to guarantee we remain ahead of the game. With this in mind, we seek to predict the change of expectations with the change of generations.
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LUX: Which of your experiences have been most helpful in leading Groupe Floirat?
Antoine Chevanne: Being the General Manager at Hotel Byblos for 5 years before becoming CEO in 2006, this really taught me the power of observation. Being aware of my clientele, receiving feedback and implementing solutions. Being on the ground at the beginning of a career, is key to successful leadership.

Rivea restaurant by Alain Ducasse at Hotel Byblos
LUX: In which ways has St Tropez changed over the last few decades? If at all, how have you responded to those changes?
Antoine Chevanne: The beauty of St Tropez is it’s never changing, legendary atmosphere. Byblos has maintained its prestigious reputation not only due to our services, but also thanks to our loyal customers and long standing relationships.
LUX: When not at Byblos, where is your favourite holiday destination?
Antoine Chevanne: My family house in South West of France in a village called Ahetze, where I can enjoy some quality time with my friend and family.

Westminster School, London
Westminster School in London is probably the best school in the world. From Beijing to Buenos Aires, the global elite crave a place at the institution, dating back to 12th century, for their children. At the school’s heart is the pursuit of knowledge and the fuelling of intellectual curiosity for its own sake. Its headmaster Patrick Derham talks to Darius Sanai about educational challenges in an internet-dominated world, and how to stay on top.
LUX: The big debate right now is about how the internet is affecting learning. Is rote learning over because the sum of human knowledge is available on your iPhone? And are all schools outdated (which some pioneers are saying in Silicon Valley)?
Patrick Derham: It’s a fascinating question that isn’t new; and whenever you talk to educationalists and people in education there are different opinions. However, we all agree that what really impacts on young people, wherever they are in the world, is the quality of the teaching. No matter what technological advances there are, I passionately believe that what happens in a classroom – the interaction between teacher and pupil – is crucial to the life chances, the success, and the educational journey that young people are embarking upon.
The internet is a fantastic resource when used properly. I’m unusual as a Head in that I teach an A-level history set. I believe in varying the material I present to the class: not just traditional text books or biographies, but also online materials and access to online articles. It is a great bonus for them to have a much greater breadth of potential resources than I had at their age. So, I think it is very exciting.
In terms of rote learning, I’m afraid education is tough and there are no shortcuts. And there is nothing wrong with a bit of old fashioned rote learning as part of that educational journey. The information may be out there, but you have to have the skills to detect its bias and to understand its reliability and validity. Rote learning provides a foundation of knowledge from which to make those judgements.
But you also need to be able to think, and to realise that learning is, by nature, difficult. When learning a language, for example, before you can speak fluently, you have to learn the grammar and vocabulary; there is no other way around it. It is a helpful discipline; but learning is not just that. The best educational offerings are inculcating in young people a radical, questioning, liberal tradition: an encouragement to entertain, to challenge and to scrutinise. The greatest teaching encourages interaction: that discussion, the challenge that gently steers the pupils without necessarily giving them the answers, encouraging them to find their own solutions and to deepen their inquiry, as Westminster has done for generations.
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LUX: You mentioned style of teaching, which I think is a key distinction. I will call them the new educationalists: people who are saying that facts are there, you can learn remotely and you don’t have to be in one room with a person telling you things. But what you’re saying is that good teaching is not just telling people what facts are?
Patrick Derham: The best teacher isn’t the one who points out the facts and just dictates. This is because good teachers are not constrained by syllabus requirements; they are not teaching to a test. They have the confidence in their subject knowledge and relationship with their pupils to be risk takers, prepared to go off on tangents. They will, whatever their subject, draw examples from the modern world, the past and from other disciplines so that young people realise that just because they are studying Physics, for example, doesn’t mean their learning is compartmentalised: they are led to understand how it interacts with the rest of society and the rest of life. It’s the same with the humanities and the arts. The best teachers need to be risk takers to push beyond the boundaries of the syllabus, to be seeking out connections. To understand the 18th and 19th centuries, for example, you need to have a full appreciation of cultural influences. It’s not just about learning the facts of who was king and who was the prime minister.

Patrick Derham
LUX: Interesting. Recently, I found some work from when I was at Westminster. I did Chemistry, Biology and and English for A Level, and I found a science essay on molecular biology where I had brought in some of the metaphysical poets’ perspectives on love and how that related to molecular interaction. What struck me was that the teacher was fascinated and encouraged me to talk about it more. And that’s a Westminster thing!
Patrick Derham: That’s what I think the best education systems, wherever they are in the world, should be aspiring to do. I think there is something very distinctive about Westminster. It’s an extraordinary institution – very modest, we wear our traditions very lightly – but actually we are at the cutting edge of the finest teaching and developing the finest minds. I edited a book of essays, ‘Loyal Dissent’, which I think encapsulated Westminster well. The pupils are very loyal, but they are very dissenting; they are very radical and challenging. One of the most interesting parts of the book is Nick Clegg’s introduction [the former UK deputy prime minister] because he reflects on what he learnt at school.
We are, arguably, the leading academic school in the world. When I arrived, we took the international PISA-based test for schools and gratifyingly we came top in the three measurements. But, much more interesting and exciting was the fact that the study connected us with leading research across the world on pedagogy. The lessons we learn from PISA, the work we are doing with Cambridge and major educational studies, is all about getting the best out of our pupils and to prepare them for challenges ahead, many of which, as yet, are unknown. More than ever, we must give young people, wherever they are in the world, a skill set that means they have the ability and flexibility to move from job to job in the workplace as it evolves.
The new generation at work, the twentysomethings, are having to demonstrate much greater versatility. The best education is about giving them resilience, too – the ability to cope with disappointing setbacks: not just to throw their hands up and say, “This is unfair!” but rather, “What am I going to do about it?” We are living in very interesting times nationally and internationally. But the young people today are much more prepared to engage with big questions; they are much more interested and positive and much less selfish. This makes me hugely optimistic. When I look back to my early days of teaching it felt very different.
LUX: How do you find your teachers?
Patrick Derham: We look for the primacy of the subject, the love of subject, that infectious enthusiasm that really makes a difference and excites people. That’s what I want to see. So, we need to reduce the administrative load on teachers, and, in this, we can learn from each other. What’s happening in China is very interesting.
LUX: What exactly?
Patrick Derham: That they are given more time to focus on teaching rather than administration.
LUX: A school like Westminster, for many hundreds of years, catered to the British intelligentsia. Now it’s the international high flying set who have settled in London. Has that changed the school?
Patrick Derham: No, I think it’s exciting that London is such a cosmopolitan city. Westminster has a cosmopolitan,

Westminster School with view of the London Eye
international feel and this makes it very outward facing. We don’t need to talk about the importance of the global economy because it is very much here and it gives our community a real buzz. A related question for me is the issue of the affordability of fees and I worry about schools like ours becoming too exclusive. So we work extremely hard in all sorts of ways to make a Westminster education possible for those who would benefit most from it: bursary provision, for example, and we’ve appointed a director of outreach and widening access working with local primary schools to identify the right people whom we can support.
Really excitingly, we are in the third year of the Harris Westminster Sixth Form, which is our collaboration with the Harris Federation to replicate a Westminster Sixth Form education in the state system. It has been a stunning success and the admissions criteria there are for underprivileged children. We are thrilled that in the second cohort they have got 23 offers at Oxford and Cambridge, which is remarkable. This eclipses a huge number of independent schools that have not achieved that number this year.
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And again, the successful partnership with Harris, helps remove any air of public school arrogance, which I can’t stand. There is no place for it and there never was. The world owes no favour to pupils from schools like Westminster. They have got to demonstrate from their own merits, their own talents, their own skills that they are the best person – a Westminster education doesn’t give them a head start or a privilege.
LUX: You mentioned preparing people for a world where they will have multiple jobs in series or in parallel. The risk of artificial intelligence replacing many traditional careers seems to me to encourage a bias towards the creative industries where artificial intelligence is less likely to take over. Do you think that’s true? And how do you prepare people who might be studying sciences for a world where creativity (whether it’s entrepreneurial or traditional) is what might save them from being taken over by machines?
Patrick Derham: I think it goes back to the ethos of the school, and the education you’re trying to provide. If you teach science in the ways we do – predominantly experimental – it’s a much more creative approach. We want our pupils to experience scientific understanding and to gain knowledge through ‘doing’. And, you used that brilliant example of the cross fertilisation of Biology and English. In a sense that is creativity in action. Specialists need to be working alongside each other and with an open mind, in the world we are moving into. I think the best people from schools and universities are those who can demonstrate that ability to move quickly from one thing to another, making connections both within disciplines and between them. That sort of fearless intellectual curiosity comes from the best schooling

The crunchy part of lasagne. Massimo Bottura at Geneva Motor Show 2017
Massimo Bottura has the world at his feet: his three Michelin-starred Osteria Francescana in Modena, Italy, achieved the ultimate award in 2016, being voted best restaurant in the world in the prestigious San Pellegrino awards. And yet, rather than open multiple clones in parts of the world where wealthy foodies cluster, he is focusing on helping the needy – and cutting down food waste. Starting at the EXPO World Fair in Milan in 2015, Bottura has been setting up mini-gastro temples using ‘recovered food’ – ingredients that other food operations would otherwise throw away – with the proceeds going to charity.
His next, and most ambitious, cultural-social project using ‘recovered food’ will be the Refettorio Felix in London in June, with the collaboration of Alain Ducasse, Angela Hartnett, Daniel Boulud, Giorgio Locatelli, Jason Atherton, Michel Roux Jr, Nuno Mendes, and numerous other star names from in and around the capital. Darius Sanai spoke to the super-chef and brand ambassador for Maserati (the luxury car company also hailing from Modena) about his passions and plans.
LUX: Your original inspiration for these projects came from a childhood recipe for food that would otherwise be thrown away..
Massimo Bottura: The one that I developed specially for the project in Milan is called ‘Bread is Gold’. It’s what I thought as a child, the best bite before going to bed was a big cup of milk with breadcrumbs, sugar and a bit of chocolate or coffee (depending on what was left). For me it was the best meal as a kid. So we developed this beautiful dessert about bread, milk and sugar that we presented.
Another very simple example that we created (in Milan) was the breadcrumb pesto. All these people were passing through and they needed energy. And they were asking for pasta. So I said okay – tomorrow I am going to cook pasta for you. And because I saw some basil, I was thinking of making pesto.
I went to the kitchen the next day, and there wasn’t a lot left, only one case, which for 100 people is nothing. So I started thinking…I took out all of the herbs thyme and mint which matched perfectly with basil, and I start putting in some Parmigiano Reggiano cheese and some extra virgin olive oil. But I was missing the pine nuts, and I couldn’t go and buy them because they were too expensive [for the project]! So, I had an idea – I put everything in the blender, with a little bit of garlic and then I started adding very cold still water. If I keep the mixer at low temperature there is no oxidation with the extra virgin olive oil. Then, instead of putting pine nuts, I used breadcrumbs by grating the leftover bread from two days before. Then I strained with a strainer, got all the impurities out, and then I re-grated it. It got very creamy but extremely light because the only fat was the extra virgin olive oil and it came out as an amazingly creamy basil pesto with breadcrumbs! Then I rescued all the herbs we had, and the mint (it was summer) gave the freshness. We served it to 100 people. It was one of the biggest hits of the summer.

“Oops I dropped the lemon tart”. Dessert at Osteria Francescana. Image by Callo Albanese & Sueo
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LUX: As a chef, you like to be innovative. Is that the right word?
Massimo Bottura: Contemporary. I think it’s more contemporary. Osteria Francescana is the place where we develop ideas. It’s like the bottega del rinascimento: the renaissance story where the master gives the ideas to develop and to the guys who are working together as a family and we create culture everyday. We develop, and we bring tradition to the future.
We are also ambassadors of agriculture. And you know in Italy we are crazy and obsessed about the quality of the ingredients. And then we also train people: we have thousands of CVs from people waiting to come and learn from Osteria. And then tourism – we developed tourism for the first time in history in Modena, tourists from all over the world. They speak English, Japanese, Chinese and Spanish. People come to see where Osteria is, matching with the people coming to see Maserati and Ferrari [in nearby Maranello]!

Massimo Bottura at Geneva Motor Show 2017
LUX: You haven’t tried to create copies of Osteria around the world. Why is that?
Massimo Bottura: Because I believe in it. Because excellence and quality is one. And when I am in Modena I have to be there and be respectful of all the people who come from all over. Of course I have to travel because I have to spread ideas and explain the word and my point of view. Yesterday at my conference in Milan there were around 5,000 people, listening to me. People like the CEO of Gucci to the Mayor of Milan from the Minister of Agriculture to the most important journalists. It’s about that too. It’s not just about the quality of the ingredients, it’s about the quality of the ideas that’s the most important thing.

Osteria Francescana. Image by Callo Albanese & Sueo
Developing different restaurants is all about making money, and we have enough. We don’t need a private jet or a helicopter on a big boat. To me personally, it is much more satisfying to give joy to people and because I am a chef you cook for others to give joy and transfer emotion. Even in this social project, it is all about culture. Knowledge consciousness and sense of responsibility. The sense of responsibility is not about to getting rich but to give back after having all of the success that I’ve had.
LUX: Tell us more about your ‘Soup Kitchen’ projects.
Massimo Bottura: They are are not a charity project, they are a cultural project because I involve all the best chefs in the world to cook the waste from supermarkets and other restaurants. It is enormous. The mayor of Tokyo said he would love a project like that in place for the Tokyo Olympics. The United Nations, hospitals in New York..we are working on all these things. The next one will be the Reffertorio Felix in London in June.
We involve artists, designers, architects to build beautiful spaces and to rebuild the dignity of the people. It’s not about serving just some hot food – that’s fine and beautiful. But this is a different project. I am doing different things, with a different perspective. For me, inside a beautiful space I can rebuild something. Dignity of people, or give pride to the food that has been considered waste for 99.99% of people. Through my knowledge, and through our knowledge, because it’s a project that involves all of the best chefs in the world.
I can see the reaction of people around the world which is so interesting. Numbers are numbers. 160 million people are starving. 1.4 billion are overweight and 1.3 billion tonnes of food is wasted every year. 33% of food production is wasted. It’s 50% in Brazil. Every single day in Rio de Janeiro 10 food trucks full of food are burnt. Vegetables and fruit. Why? Because…I don’t know. There is no explanation. It’s not about producing more, it’s about wasting less.

Refettorio Gastromotiva. Image by Angelo Dal Bo
LUX: Is the Soup Kitchen business sustainable? Do you need support? How does that work?
Massimo Bottura: We need local partners like we had in Rio, Gastromotiva; in Milan Caritas. We need a local partner that takes care of everyday life, so that every single one is sustainable. In Rio de Janeiro they are selling the space for companies to hold meetings. They donate money to sustain the dinners. Caritas too is doing that.
There is zero food waste in Osteria and we develop ideas in our everyday life and project these ideas into the soup kitchen all over the world. Now there is a beautiful movie that is coming out from the experience in Milan. There is another one that is in production for the experience in Rio. There’s Anthony Bourdain supported by the Rockefeller Foundation that is going to presented at the Tribeca film festival. There is book; we signed yesterday with Phaidon. A beautiful book about 150 recipes on waste – what you can do with an over ripe banana with some breadcrumbs or some ugly tomatoes – you can do beautiful, beautiful things. And these are ideas that have to be spread everywhere.
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LUX: What is your idea of achievement? What are you satisfied with?
Massimo Bottura: Next, I want to build a university. I want to build a university in the most amazing villa outside of Modena. It’s abandoned. Now we have started restoring it with Emilia Romagna’s regional government and the Minster of Agriculture. It was an old villa with a full circle of life. There is small place to make two different wheels of parmigiano every day. There is a vineyard for the balsamic vinegar. There is the land all around for pasture.
LUX: What will the future bring for food?
Massimo Bottura: I think in the future the most important ingredient is culture. The chef will know more about soil, and the farmers of the future will know more about taste. Growing up together, studying together.
Donate to Food for Soul at www.foodforsoul.it
Our thanks to Maserati for the interview www.maserati.com
More and more luxury brands are pledging their commitment to protecting our planet by valuing environmental concerns as highly as their customer’s expectations. Leading the way in the luxury yachting industry, Fraser announced a partnership with Plastic Oceans Foundation earlier this year to fight the pollution of our marine environment whilst announcing new, adventurous charter destinations where their clients can experience the wonders of our natural planet first hand. As part of our luxury leaders series, Millie Walton speaks to Fraser CEO Raphael Sauleau about the evolution of the yachting industry, ethical luxury and adventures into the Antarctic.

Raphael Sauleau
LUX: How has the luxury yacht industry changed in recent years?
Raphael Sauleau: The industry has changed and developed in a number of ways; in terms of charter, clients are often leaving bookings until the last minute in the hope of getting a last minute deal, however this often leads to disappointment as their chosen yacht may already be chartered out so they have to settle for something else that is still available. In terms of sales, buyers are becoming a lot more savvy and price driven, since the financial crisis they always want to push to get the lowest possible price, however sellers are also very aware of what they’ve paid for the yacht and invested into it and now set much more realistic asking prices so there is less room for negotiation.
In terms of the yachts themselves there is now an increasing trend to be more environmentally friendly, both in terms of the materials used in the construction and to be more self-sufficient which in turn allows for longer cruising periods and particularly to reach more remote destinations. Due to developments in technology, designers are also able to create yachts that use more glass to allow more natural light in and more sophisticated doors and retracting walls that allow more indoor/outdoor spaces.
We have also seen an increasing number of small companies setting up, 1 or 2 people offering charter or brokerage services. They have low running costs and will often undercut some of the more well established companies but of course they can’t offer the same level of expertise and experience that a company like Fraser can.

Imagine. Courtesy of Fraser.
LUX: What are the expectations of the modern luxury traveller and how does that differ from the past?
Raphael Sauleau: This obviously varies by client but we have noticed an increase in people wanting to have unique experiences, create memories that they will treasure forever. Many clients no longer want to go and sit on their yacht anchored off St Tropez and visit all the local beach clubs (although this is still very popular), instead an increasing number would prefer to do something different that they haven’t done before or is done by very few people. This could be exploring a unique destination such as Antarctica or a unique cultural experience such as a Va’a, a traditional Tahitian welcome from locals on their outrigger canoe, or even just enjoying an action packed holiday in a more traditional location but with lots of adrenalin pumping toys.
In terms of service, the main difference we have noticed is the food on board, clients are a lot more health conscious and have more specific dietary requirements such as vegan, gluten-free or even raw food.
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LUX: How do you balance innovation and tradition?
Raphael Sauleau: We are proud of our heritage and the experience and knowledge that this represents however we are always looking for new ways to provide a better service to our clients. This could be anything from launching our new website which is more adapted to modern day browsing on mobiles, to being the first company to use Augmented Reality to promote our yachts and show potential clients what it’s really like to be on board. However innovation is not just about the latest technology, we’re also working on efforts to help the industry develop, such as improving regulations that are more suitable to yachting and protecting the marine environment so that we can be sure that the industry is protected and continues to grow for years to come.
LUX: What are the most popular charter destinations nowadays?
Raphael Sauleau: The Med and the Caribbean are still by far the most popular choices for charterers however we are seeing a steady increase in charterers wanting to explore Asia and the South Pacific as well as an interest in the Antarctic. There are some terrific cruising grounds in these regions and as yachts are being built to do more long distance cruising and be more self-sustainable these regions are becoming more and more accessible.

Hanse Explorer. Courtesy Fraser.
LUX: You’ve said before that ethics are important for Fraser, what does that mean?
Raphael Sauleau: We’re working in an industry with one of the most highly valuable products on the market today, there are very few things that can come close to the value of a superyacht. Due to the large sums of money involved and the lack of transparency in some areas of the business you occasionally hear of people who are too focused on just closing a deal, at whatever cost, or taking their own cut on services or products that are outsourced. At Fraser we pride ourselves on always putting our clients’ interests first, we want to find the best yacht for them, be it for sale or charter and we won’t push them towards something just so that we can close a deal. We also don’t take any commission on services or products ordered through our management division, the original price of the supplier is what the client will pay.
LUX: Can luxury ever be truly adventurous?
Raphael Sauleau: Absolutely, I think if you speak to anyone that has been to Antarctica or a remote South Pacific island they will say that it was one of their greatest adventures. Admittedly you might have to go ashore to experience the real adrenalin pumping encounters with some of the local wildlife but it is still an adventure to be experienced before you return back to the comforts of your luxury yacht.

Paraffin. Courtesy Fraser.
LUX: How would you define an exclusive experience?
Raphael Sauleau: An exclusive experience is one that very few people can take part in; many people would say that owning or chartering a yacht is an exclusive experience and I would have to say I would agree. However it can also be an experience that money can’t buy, a special moment that you cannot buy off the shelf. We’ve organized for clients to be whisked by helicopter to the top of a glacier where they can enjoy a private 5* lunch with the most incredible views imaginable, or another very popular activity on our charters is being taken out by a local Greek fisherman in his little fishing boat on the most pristine clear waters to catch your dinner for the evening. Whatever it is, the overriding common factor in an exclusive experience is that it will create a unique memory that you and your family or friends will treasure for a life time.
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LUX: What’s next for Fraser?
Raphael Sauleau: We’re currently working on a number of new initiative such as our partnership with Plastic Oceans, many of us (including our clients) are realising that the oceans we cruise on are becoming increasingly damaged and we want to make sure that they are protected and there for us to enjoy for years to come. As we mentioned before we’re also working on some initiatives to help make the industry more transparent and regulated, we have a vast amount of knowledge gathered over the last seventy years and we want to make sure that we lead the way for the industry to grow and develop further. And of course there are some other projects and partnerships that we’re working on which we’ll be announcing over the coming months but unfortunately I can’t say anything further at this stage.

Mystic Tide. Courtesy Fraser.
LUX: How do you relax?
Raphael Sauleau: Aside from spending time with my wife and daughters I’m a keen sportsman and regularly compete in Triathlons and Ironman competitions. Training and taking part in these endurance races is a great way for me to switch off from the every day juggling act of managing one of the world’s leading yacht brokerages. However when I want to do something a little more relaxing there’s nothing better than picking up a good book and listening to some chilled out music
New York interior designer Ryan Korban has designed retail spaces for the biggest names in fashion – most recently the Aquazzura‘s opulent flagship on Madison Avenue – and counts Nicole Richie and Behati Prinsloo amongst his best friends, but it’s his uniquely luxe aesthetic that’s got people talking. Combining old world romance with urban seduction, Korban creates atmospheric and alluring worlds. It’s no wonder his name appears on the prestigious AD100 list as one of the design world’s best young talents for 2017. As part of our luxury leaders series, Nathalie Breitschwerdt speaks to Ryan Korban about his design philosophy, the relationship between fashion and interior design and his “must have” luxury.

Ryan Korban
LUX: Given your background is not in interior design, was it difficult to break through barriers to make your mark?
Ryan Korban: I truly believe good taste can help you start any creative career. When I began to study European history in school as well as art, I realised I loved the idea of creating an environment. In a city like New York, confidence and professionalism are everything. Any sign of weakness and you’re finished, so I try to stay strong through the whole thing. It’s important to just keep moving forward. I am always looking for the next thing and not relishing in the moment.
LUX: How would you define your own interior design aesthetic? What makes it unique?
Ryan Korban: I think it’s critical to have a very clear aesthetic because there are so many designers and it’s easy to get lost. The three critical elements in my style are sex, romance, and fantasy. It’s hard to say which one of them is most important, because I really do think it’s the combination of them that creates something alluring and beautiful.

The Alexander Wang flagship store by Ryan Korban
LUX: You describe your philosophy as “more is more”. When does more become too much?
Ryan Korban: There are times when I’ve tried “more is more” and that never feels as successful or well thought-out. If the room is a fifty-fifty split between contemporary and traditional furniture, I find that confusing – it’s like your taste is split in half. For me, a beautiful, contemporary room with antiques sprinkled throughout is just enough of both worlds. That’s when I get the most positive feedback.
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LUX:Which project did you find most challenging and why?
Ryan Korban: When you work with people who have their own ‘taste,’ it is always a collaboration, which is always a challenging thing. You want to be sure you push your client so they will listen to you, but you always have to be sure their voice is heard as well. It can be a very tricky balance. This is the exact reason I often prefer working on commercial spaces. It tends to be more straightforward when you are working with a company versus a private client.

Tribeca Residence by Ryan Korban
LUX: How do you define luxury within your brand? Is it exclusivity, a trend, the price?
Ryan Korban: For me, luxury is the idea of taking luxurious things and using them in your day-to-day life. It’s something that we saw happen in fashion, and I don’t think it’s necessarily something that has happened in design yet, which is what’s so alluring about it.
LUX: You designed retail stores for various fashion labels, how would you describe the relationship between fashion and interior design?
Ryan Korban: I think of interior design and fashion as a kind of art form. It’s all abstract for me; it’s all about a feeling or a mood. A client might want a living room that’s comfortable but also a little sexy. So you want furniture that you can fling yourself on – fur and carpeting.

The new Aquazzura flagship on Madison Avenue
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LUX: Which piece of furniture / decoration is an absolute luxury “must-have” for each household?
Ryan Korban: I think what you want to do in any space is create a sense of drama. I’m a huge believer in lighting. I think it’s another easy way to transform a space, and I don’t think you can have too much lighting, especially in New York City or any metropolitan setting.
LUX: What do you have planned for the future?
Ryan Korban: I have been really focused on residential right now and have some amazing projects completing in the spring.
Ski season is in full swing, and there’s nothing like nestling around a dining table in your own apartment on the slopes, sipping at your own magnum of Brunello di Montlcino in privacy with your nearest and dearest, exchanging tales of the day’s adventures. However, until recently, the casual Alpine skier without the good fortune to own a home in St Moritz or Zermatt, would risk suffering for their hobby. In contrast to North America, ski apartments in Europe were patchy at best, cramped and devoid of service – and still expensive – at worst.
Then, French hospitality group Pierre & Vacances began constructing its own, purpose-built, resort and apartment complexes, with all the panache of the best ski-in, ski-out properties in North America. Arc 1950, L’Amara in Avoriaz, and Les Terraces d’Helios above Flaine, all in the French Alps, are delightful, contemporary developments, with five-star hotel-style service, spas, bars, pools and – most importantly of all – properly designed ski-in, ski-out facilities. More are in the pipeline, meaning you don’t have to buy a $10m apartment in the Engadine to enjoy high standards in your “own place” on the slopes. Darius Sanai speaks to Martine Balouka-Valette, Chief Executive Officer of Tourism at Pierre & Vacances, about the Alps and other holiday trends.

Martine Balouka-Valette
LUX: When we first saw one of your properties (in the recently-developed resort of Arc 1950 in France) we couldn’t help but be reminded of the holistic architecture of top North American resorts like Breckenridge and Whistler. Is that your inspiration – do you bring some North American standards to Europe?
Martine Balouka-Valette: No, I don’t think I would say that. We are inspired by our own architecture! For example, we are planning to develop a new destination, Aime 2000 in the resort of La Plagne, with the architects Wilmotte & Associates [whose projects include new elements of the Elysée Palace, Louvre Museum and Musée d’Orsay in Paris]. It will be of a very high standard, our own style, and it will open in 2019.
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LUX: A couple of decades ago, wealthy British people, in particular, would think nothing of piling into shared ski accommodation which was of a far lower standard than their residences at home. Is there now a trend of consumers moving more towards the luxury end of ski accommodation?
Martine Balouka-Valette: Yes. They don’t want to have less than what they have at home. It means that now we are going more and more premium. Price is not an issue – at all. They are looking for services. And we are cementing that, because we need to meet their expectations. It’s key for us. When you are a family you now expect a certain type of product. When you are young and you want to sing and dance and ski and you want to have very good time, it’s slightly different. Families expect us to take care of the children in order to allow the parents to spend time in the spa and skiing. They are comfortable and feel secure that we can take care of their kids. We have developed various products in order for people to enjoy their vacations their own individual time.

L’Amara, Avoriaz
LUX: What about Asia? Is that something that is important for you?
Martine Balouka-Valette: Yes, we have signed an agreement with HNA Tourism Group (Hainan Airlines) that own 10% of Pierre et Vacances Center Parcs in total, to develop the Center Parcs concept in China. We have an agreement that the outline is to build four projects in the next 3 years. And we also plan to develop a Chinese mountain resort because they are very fond of our facilities at Avoriaz in France. I think with the 2022 Winter Olympics (in Beijing) in mind they want to create a new destination on the mountain that can be completed with new apartments that they have in the mountain, to convert it into a ski resort destination.

Inside one of the luxury residences of L’Amara
LUX: You mentioned Chinese skiers enjoying Avoriaz – is that is a big potential market? The Chinese in Europe, skiing?
Martine Balouka-Valette: Yes. They love our resorts in France; for example in summer they enjoy coming to Center Parcs to enjoy the Loire castles. They enjoy the mountains, and in Paris we have Adagio (apart-hotels) with more than 5,000 apartments, they are very fond of this type of destination. So the three brands (Pierre & Vacances, Center Parcs, Adagio) meet the expectations of the Chinese clientele; we are pretty sure it is an upcoming market for us. I think it can be a very important business but we have to be careful that we balance between the domestic market and the Chinese market because otherwise the other clientele will disappear because when you have a dominant clientele, it’s not appealing.
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LUX: With all the disruptors in the industry, are you optimistic about the future of the type of tourism you specialise in?
Martine Balouka-Valette: I am the CEO of the group so I cannot tell you that there is no future in our business! (…) Our locations are very good. They have space. I think our main competitor will increasingly be Air B and B or One Fine StayOne Fine Stay. This type of business is becoming a competitor for us, apart from the hotel business. But of course there is a future because as a brand what we offer is secure and safe. We have the services there, and we do not cheat our clientele. We are not proposing services that we cannot provide. So there is a real future for this type of business – more and more so. And [regarding upmarket wintersports accommodation] we are the leader. And our goal is to remain the leader in this category. That is why we continue to upgrade our accommodation because that is where the market is.
Super-collector Anita Zabludowicz founded the Zabludowicz Collection in the early 1990s with her husband, Poju, to support the works of emerging contemporary artists across the globe.With over 5,000 works by 500 artists, the Zabludowicz Collection moved to a permanent home in a former Methodist church in Camden, London, when husband and wife ran out of space on their walls at home; it holds regular exhibitions and live shows. She also creates initiatives for artists without commercial gallery representation, and funds art education programs. In the latest of our Luxury Leaders series Zabludowicz, a regular star in the Art Review Power 100 list of the most powerful people in the art world, speaks to Kitty Harris about nurturing artists, whether art has to be beautiful, and what her desert island artwork would be.

Public day at Zabludowicz collection. Image by David Bebber
LUX: What gave you the idea to start collecting?
Anita Zabludowicz: As a collector you don’t know that you’re actually going to become a collector. In the 90s my husband, Poju, and I went to see a Contemporary Art show called ‘High and Low’ in New York. We had never really seen the works of Claes Oldenburg, and Jeff Koons mixed with Pablo Picasso and Roy Lichtenstein. We thought, “that was really amazing, maybe we can do that.” Poju said to me “okay, but you need to go and study, do your homework and learn.” In the late 90s there was a sudden movement towards contemporary art, a new kind of revolution. We met Nick Serota then, while he was building the Tate and he introduced us to Thomas Dane, the architect of our collection. We started collecting Richard Prince photography, the Dusseldorf school like Andreas Gursky, Candida Höfer, Thomas Struth and Thomas Ruff.
LUX: For your own enjoyment and to put up in your house?
Anita Zabludowicz: Yes, exactly until there was too much of it. That’s when you know you’re a collector, when you can’t fit everything on your walls!
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LUX: What made you make that leap from a private collection to a public one?
Anita Zabludowicz: I felt very guilty having young artist’s installations in storage and a responsibility to show the works. At that time no one was showing works like these because it was too risky for museums. I saw a gap in the art world and these young artists, who really are geniuses, needed a platform to be seen.

Anita Zabludowicz
LUX: Why did you start the residency program in Finland?
Anita Zabludowicz: So that our artists in residence are able to progress their practice as much as possible. We have usually worked with the artist before they do a residency and we tailor it to whatever they wish to do.
LUX: Is that very important to you, to nurture artists?
Anita Zabludowicz: That is the most important thing, so that they continue to grow. And so that when we are with them, they are getting something out of us.
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LUX: What’s coming up next year that you can tell us about now?
Anita Zabludowicz: ‘Invites’ is on now with a very interesting, young, Dutch painter, Willem Weismann. And we also have Donna Huanca which is really something mind blowing. She has used sound and infra-red so that you are actually interacting with the exhibition. Early next year we have ‘Testing Ground’ where we do a master class with four or five major artists, someone like John Stezaker , teaching younger artists. They do a lecture, they teach them, they critique them. Then we bring in the MA classes from the Royal College of art and John Cass (the colleges change each year) who work together to curate a show of the collection. It’s really refreshing and amazing because they are not marred by the market. Our photography show is at the end of March and it’s about the invisibility of the picture. It is going to be quite unique and different. Haroon Mirza will be our solo show in September. He works with digital and analogue and is a real meta modern artist, working with collaging information.

The system blue by Haroon Mirza
LUX: Have you noticed any, or are you nurturing any trends?
Anita Zabludowicz: We don’t nurture trends but we are fascinated by new movements in the world that came from all different directions. For instance, last year, if you can call it a trend, we did a more digital, technological show with Jon Rafman who made a virtual reality film. It was probably the first time this country had seen virtual reality so we had queues around the block.
LUX: Does art have to be beautiful?
Anita Zabludowicz: Beautiful art is fantastic and gorgeous and it is so decorative. But for us, it’s about what’s behind that work of art. There is so much depth, thought and history and that’s what makes your mind expand and think. That’s what art is all about.

Donna Huanca
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LUX: You’re more interested in an artist’s cultural value, not their market value. How do you think the art market affects an artist?
Anita Zabludowicz: The art market is a very strange phenomenon where artists are kind of forced to mass produce. It’s supply and demand and they are adhering to the demand. Then everything just loses its sense of reality. I don’t like to get too much involved when that is happening. It’s too hard. It’s too difficult. It’s too sad.
LUX: There is a new law and you are only allowed to have one work of art – what would you keep?
Anita Zabludowicz: Oh my God! It would be a work by Anj Smith, she’s not that well known but she is the most talented painter I’ve ever come across. I suppose every woman in some way desires jewellery but the most desirable thing to me is a painting of hers.
Florence-born Fawaz Gruosi spent years working with diamond expert Harry Winston in Saudi Arabia, learning the intricacies of the industry from within. In 1993 he launched his own brand, de Grisogono in fine jewellery’s capital, Geneva. Despite his lack of formal training, Gruosi is now widely considered one of the most creatively daring, sales savvy and charming jewellery designers on the modern market. He speaks to Millie Walton about black diamonds, celebrity endorsements and the need for experimentation.

Kate Moss, Fawaz Gruosi and Helena Christensen

Fawaz Gruosi at Eden Roc cocktail party in Cannes
LUX: What do you think makes de Grisogono so successful?
Fawaz Gruosi: De Grisogono is characterised by unique and playful design codes. I like people to feel glamorous in my creations and while I have the greatest respect for them, I am not bound by the conventions of traditional jewellery design; at de Grisogono we like to take risks. When you wear de Grisogono you are making a statement, I think this is what makes us stand out.
LUX: Which markets are most interesting in the luxury world at the moment?
Fawaz Gruosi: We are currently expanding our offering in the Middle East and we are also looking into Asia. In Europe, London remains an important market; our Flagship opened in February 2016 and deeply reflects our brand aesthetics and my personal roots. The plan of the store references the typical Florentine villa – where I grew up – with three distinctive rooms: the Corte, the Grande Sala and the Stanza Del Tempo. The space uses chiaroscuro – playing with light and dark, texture and colour – to add interest to the room and create playful backdrop to the jewellery and watches.
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Milla Jovovich with Fawaz Gruosi at Cannes in 2002
LUX: How do you compete against historic jewellery brands?
Fawaz Gruosi: We do not compete against historic jewellery brands, what we offer is completely different. We are often described as ‘daring’ and ‘trailblazing’ thanks to the fact that my approach does not conform to the rigours of traditional jewellery design. Our clients come to us because they know they will find something different. I made my name by experimenting at a time when the market was tired of traditional pieces that looked more or less the same. My designs are bold and colourful, we mix semi-precious with precious stones to create unexpected, unusual and beautiful pieces.
LUX: How has the fine jewellery world changed since you first entered it?
Fawaz Gruosi: At the beginning, many people were wary of my approach to high jewellery but now people are actively seeking more daring and challenging designs. Conventional design has given way to greater creative freedom.
LUX: You’re famous for pioneering the use of the “black diamond”, what inspired that innovation?
Fawaz Gruosi: I was entranced by the story of the historic Black Orlov, a monumental black diamond. I began to research black diamonds which had been rejected by the industry, largely because they are extremely challenging to cut. I found them intriguing, captivating, and any other gemstone is immediately enhanced by the dark sparkle of black diamonds, creating one of the most striking chiaroscuro effect. In 1996, de Grisogono launched a collection devoted to the black diamond. It was perfectly pitched at a moment when monochrome minimalism was very fashionable, sparking a massive global jewellery style-trend for black diamonds which continues unabated today.
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LUX: What are the biggest challenges you’ve faced as the founder and creative director of a luxury brand?
Fawaz Gruosi: The marriage between business and creative approach – thankfully we seem to have struck the right balance.
LUX: How important are celebrity endorsements for de Grisogono?
Fawaz Gruosi: The glamour of celebrity has greatly helped to shape our identity. The tone was set when the first de Grisogono boutique was opened in Geneva in 1993 at a party attended by Sophia Loren. Since then, we have been lucky to play host to many of the world’s most beautiful and famous women who have attended our parties and worn our jewels – Kate Moss, Naomi Campbell, Sharon Stone to name a few. Throughout the years, we have built lasting friendships with celebrities. By personally choosing de Grisogono for their red carpet moment, they express their love and passion for exclusive, distinctive, dazzling jewellery. This year during Cannes, we were delighted to see Bella Hadid and Kim Kardashian wearing our jewellery, as well as Jourdan Dunn, Milla Jovovich, Toni Garn and Natasha Poly.

Kim Kardashian and Fawaz Gruosi in Cannes

Fawaz Gruosi with Liz Hurley in Gstaad
LUX: When you look back on your career, what are you most proud of?
Fawaz Gruosi: I am most proud of the de Grisogono family. My closest team members are at my side for 10, 20 years now. We are just like a family and know exactly how each other works and I am proud of each and every one of them.
LUX: What lies ahead for the brand?
Fawaz Gruosi: We continue to expand into new territories and next year will be exciting in terms of some of the high jewellery creations we plan to unveil.
LUX: How do you relax?
Fawaz Gruosi: I have been so busy in the recent years that relaxing is a true luxury! But a perfect way to relax would be spending time with my family, in Porto Cervo or St. Moritz/Gstaad during winter, listening to music or cooking pasta for big groups of friends at home!
Salvatore Ferragamo has been an Italian luxury legend ever since its footwear was adopted by Hollywood sirens in the 1920s. Recently, Ferruccio Ferragamo, son of the eponymous founder and currently president of the company, and his own son Salvatore, have ventured into the world of fine wine and hospitality (following in the footsteps of Ferruccio’s younger brother Massimo, who owns the Castiglion del Bosco wine estate and luxury hotel). As part of our Luxury Leaders series, Salvatore Ferragamo speaks to LUX about restoring the medieval Tuscan village of Il Borro, ponders luxury’s demand for authenticity, and reveals his favourite Italian dish.

Salvatore with his father Ferruccio Ferragamo
LUX: What kind of experience does Il Borro offer guests and what makes it unique compared to other luxury estates?
Salvatore Ferragamo: Il Borro is truly unique because at the heart of the estate lies a medieval hamlet, dating back 1000 years which has been transformed into luxurious suites and villas through careful and respectful restoration. Authenticity is the cornerstone of all past and present activities at Il Borro. This place is one of a kind because of its tradition, at Il Borro, history, art, Tuscan culture and nature offer exclusive experiences and atmosphere that are impossible to find anywhere else.
I refer, for instance, to our Wine & Art Gallery, an artistic description of the history of wine through my father’s collection of prints and artworks from the 15th century to the present day which include works by Mantegna, Goya, Rembrandt, as well as modern artists like Warhol and Picasso. The gallery introduces guests to our cellars, which have been enlarged to enable a higher production of wine, yet still represent a respectful extension of the area beneath the 19th century villa.
At Il Borro we take care of our soil with an old-standing organic method and all our products are both pesticide and preservative free. We harvest the grapes, go horse-riding on the estate, pick olives and cultivate vegetables in a spectacular one-hectare garden. Il Borro is a lively place, where we work the land to reap the fruits that our customers can taste in the Tuscan recipes prepared by our chef, Andrea Campani.
And of course there is a relaxation area, with eco-friendly pools and a spa free of machines, where guests can enjoy a range of treatments carried out by our professional team.
[Best_Wordpress_Gallery id=”9″ gal_title=”ferragamo”]
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LUX: What inspired the project of Il Borro Ferragamo wine estate?
Salvatore Ferragamo: It was the history of this place – all we had to do was bring the traditions of this land back to life. Our vineyards are spread over about 50 hectares and we make 4 red wines in total; Il Borro, Polissena, Pian Di Nova and Alessandro dal Borro, our white wine Lamelle is 100% Chardonnay. We also make an exquisite Vin Santo and the jewel in the crown of our wine cellar, Bolle di Borro, a sparkling Sangiovese Rosé made in the classic method.
LUX: How do you compete against more established names and estates in the world of winemaking?
Salvatore Ferragamo: We do this through authenticity and excellence. We could produce three times as much wine, but instead we prefer to offer a product of the highest quality. We don’t exploit our land, we take care of it. Our wines are the result of oenological research, aimed at making premium wines through challenging combinations and effectively looking after the grapes of our territory. On top of all this, we have a unique place: the medieval hamlet where our guests can enjoy an unforgettable experience in an authentic atmosphere, with all the comforts.

Salvatore Ferragmo pictured in the Il Borro wine cellars
LUX: How has the rise of digital marketing and social media affected the way you approach business?
Salvatore Ferragamo: Digital marketing and social media are the tools of today and they represent a great opportunity for us. Every day we strive to make improvements, using creativity and lots of energy. They offer us the opportunity to communicate in real time and with emotional impact all of Il Borro’s values: hospitality, winemaking, food, health, nature, history, and traditions.
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LUX: Have you always been passionate about wine?
Salvatore Ferragamo: I can’t think of a time when there wasn’t a bottle of wine on my family’s table. Wine is part of Tuscan culinary traditions and being a food lover I cannot imagine dinner, and sometimes even lunch, without a bottle of good wine. Taking care of Il Borro’s winery just came naturally. The best moment of my day is when I start work with a walk through the vineyards.
LUX: Wine and hospitality are relatively new territories for the Ferragamo family. What are some of the challenges you’ve had to face along the way?
Salvatore Ferragamo: Yes, that’s true. But some elements are not new to my family: the Made in Italy mission, craftsmanship, and the Tuscan lifestyle. Il Borro encapsulates all of these elements. The real challenge at Il Borro is respecting the estate, the land and its gifts, through innovations on which we invest considerably, to preserve the authenticity and, at the same time, offer high quality hospitality.

Chef Andrea Campani is renowned for his grilled dishes prepared in a large artisanal oven
LUX: Is your name a passport or a burden?
Salvatore Ferragamo: My name is an honour…except when somebody thinks that I’m “the shoemaker of dreams”, that was my grandfather!
Having said that, I am fortunate to have examples of very successful entrepreneurs within my family, and I can honestly say that it’s a great source of energy and a positive challenge.
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LUX: The Relais & Châteaux group, of which Il Borro is a member, is renowned for the best culinary hotels across the globe. What do you think makes food exceptional and what’s your favourite Italian dish?
Salvatore Ferragamo: This is a difficult question, since food, like wine, is a sort of magic. The creativity of a wine-maker or a chef together with high quality ingredients that, in the end, make the difference.
My favourite Italian dish… another difficult question. Probably Tagliatelle with Wild Boar Ragù in winter and Risotto with Tomatoes and Burrata Cheese in summer followed by a barbecue of our Chianina beef.
LUX: How do the other aspects of the Ferragamo family business influence the running of the Estate? Do you see it as a collaborative project?
Salvatore Ferragamo: We prefer to keep the two family businesses separate, however, I would say it is the strong core of business and entrepreneurship which has been inherited from Salvatore Ferragamo (my grandfather) to my father and my father to me, and of course the Ferragamo name, which links the two together.
LUX: Does Tuscany hold any particular relevance for the Ferragamo family?
Salvatore Ferragamo: Tuscany is my land even though my grandfather was from Naples and my mother is English. This is where I grew up, where my family established the brand, and also where a large part of the new Ferragamo generation lives. Tuscany represents Ferragamo’s creative inspiration at all levels, and we are very proud to be recognised as one of the leading Tuscan/Italian brands in the world.
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LUX: How has the world of luxury hospitality evolved in recent years?
Salvatore Ferragamo: I think there is a growing demand for authenticity. Travellers seem to be less interested in serial/signature hotel concepts, and the magnificent but cold buildings without history, without a soul. Travellers want to live and feel the experience alongside luxury and this offers a truly unique opportunity.

Activities at Il Borro include horse riding, cooking classes, trekking, golf, tennis and mountain biking
LUX: What’s next for Il Borro?
Salvatore Ferragamo: We have so many exciting projects in the pipeline, most notably: the launch of a 100% organic wine; the opening of Il Borro Tuscan Bistro in Dubai, the first restaurant in our franchising project, with the aim of eventually taking Il Borro’s Tuscan cuisine and wines around the world; the implementation of the biological production of our honey; and we also plan to provide Il Borro with an olive oil mill to produce our own biological extra virgin oil.
LUX: How do you manage to balance work and pleasure?
Salvatore Ferragamo: I believe I’m lucky, because I love my job. I could never have spent my days behind a desk. Since I love going horse-riding and playing golf, everything is within reach here at Il Borro and I can easily make the most of the little free time I have, doing what I love!
Joe Macari is one of the most renowned names in the classic car business, his showroom in London a wonderland of racing cars, supercars and hypercars of all eras, plus the occasional dalek. A racing driver and car nut himself who spends much of his time crisscrossing the world to secure multimillion dollar deals on automotive rarities, Macari has high net worth customers all over the globe and cuts a flamboyant figure commuting to work in his $3m 1960s Ferrari Daytona Spider, cigarette firmly planted in mouth. Macari also has an official Ferrari and Maserati servicing workshop, and was recently appointed an Approved Ferrari pre-owned dealer. For our Luxury Leaders series he speaks to Darius Sanai about his maverick reputation, Brexit, and the hottest cars to buy now.

The Joe Macari Showroom. Image by Dylan Morris
LUX: How is the classic car sales business? Are modern classics important, or just incidental?
Joe Macari: I would argue that the classic car business is as strong as it has ever been! classic cars are now, more than ever, seen as a very strong alternative asset class, with a series of incredibly strong auction results proving that people are willing to pay good money for good cars.
LUX: Is the younger generation as passionate about the mechanics of cars as the older, and is that a problem?
Joe Macari: I think that there will always be a huge proportion of young people who take a keen interest in mechanics, it’s a timeless interest that evolves with the leaps and bounds technology takes over the course of time. I don’t think we’re in any danger of experiencing a shortage of petrol-head technicians any time soon.
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LUX: Are people more or less into racing than they were when you started out?
Joe Macari: I think racing has become more popular and accessible. F1 has obviously changed massively over the last few years, and my perception is that the changes have led to a migration of sorts. People seem to be more and more interested in events like Goodwood Revival and other classic car racing events in order for them to get their fix of unadulterated, noisy, raw racing.
LUX: How has the typical buyer changed over the decades?
Joe Macari: Certain areas of the world have changed tastes over the years. For example, the Middle East is really waking up to how investable the classic car market is. Obviously there have always been a number of collectors from the Middle East who have sought after classic cars, but there seems to be a broadening in the consumer demographic. Ultimately though, the buyers haven’t changed a great deal. Every single person who buys anything from me shares a burning passion, one I quite obviously hold very dearly, and have used their passion to drive themselves to a level of success whereby they are in a position to buy into their dream. Very few industries share that trait.
LUX: What is hot in the market right now?
Joe Macari: Ferrari are the pinnacle of the classic car market, almost every variant of the 250 sits at over £1m. The Testarossa (particularly the Monospecchio) and the 206/246 Dino are two cars that are picking up value very quickly. Anything limited Edition from Ferrari tends be a safe investment; the 288 GTO, F40, F50, Enzo, Challenge Stradale, 430 Scuderia, 599 GTO, LaFerrari and F12 TDF’s have all picked up value hugely from their list price and seem to be continuing to rise in value.
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LUX: Is the classic car market overheated?
Joe Macari: Not in my opinion, were that to be the case we’d be seeing average cars sell for huge money and a quick browse of recent Auction Results will show you that people hold provenance and condition of the cars in high regard. If a car has very obvious flaws, it won’t make money. If a car has questionable history, it won’t sell.
If we ever reach a point where very obviously terrible cars are being sold for far more than they’re worth, then there would be cause for concern, but until then I firmly believe the market to be the healthiest it’s ever been.

Left to right: Joe Macari & Tom Kristensen after their win at Goodwood Revival. Image by Andrew Gill
LUX: Some 1950s and 60s Ferraris sell for multimillions. Will the newer ones ever do so (even the limited editions)?
Joe Macari: Undoubtedly so, it all boils down to the relationship between supply and demand. The supply of past-generation Ferraris remains fixed, however as the younger generation reaches financial maturity the demand for these cars increases, resulting in rising price. We saw a LaFerrari sell for $4.7m at Pebble Beach in August, who knows where they’ll be in 10 years time!
LUX: Do people really buy the cars they hankered after when they were kids – does that mean the 50s and 60s cars will drop in price as their owners get old/pass away?
Joe Macari: Not at all! The value these cars have accrued has given them serious kudos amongst the younger generation, I can’t conceive of a time when a 250 GTO or California Spyder are seen as “just another old Ferrari”, they are primarily works of art, and much like art they will continue to cause a reaction and be desired by many.
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LUX: What gives you the greatest pleasure in your business?
Joe Macari: Witnessing the transformation a car goes through during restoration. We take a car in average condition at best and pour our blood, sweat and tears into making it as beautiful as it was the day it rolled off the production line. I can think of few feelings as totally satisfying as seeing a customer’s face when they see their “new” car for the first time.
LUX: What makes you most frustrated?
Joe Macari: Potential not being utilized to its fullest extent. When someone isn’t doing as good a job as I know they’re capable of doing I get very frustrated. I don’t tolerate carelessness because in my mind the only reason one gets involved in the motor industry is because they have a passion for it, if you aren’t working at your best then you’re clearly not passionate about it.

A Porsche Carrera RS. Image by Dylan Morris
LUX: Do you purchase many cars and hold them back before selling? What car would you like to purchase for your business, that you haven’t done already?
Joe Macari: The only reason that would happen is if we’re planning on restoring a vehicle, we have storage with a number of cars in varying stages of restoration but very rarely, if ever, would we buy a car simply to hold it off market and then sell it at a later date as space is a very valuable commodity.
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LUX: What is the effect of Brexit on your business?
Joe Macari: I think we’ve been relatively fortunate, obviously we specialise in LHD (left hand drive) cars which means that due to the swaying currency our cars became cheaper for Europeans quite literally overnight. A large proportion of our clientele tends to be relatively immune to financial shocks, so the demand for high performance cars is still very much alive.

Four Ferrari Daytona Spyders. Image by Dylan Morris
LUX: Some years back you became an official Ferrari service centre, and now you are an official Ferrari approved used car dealer – is this significant and what does it mean?
Joe Macari: Above all else it bestows a huge sense of confidence onto our clients that we are supplying the absolute best product that we possibly can be. The fact that before we sell a car we’re able to perform Ferrari Approved Servicing and Sales Prep, as well as provide the customer with ongoing maintenance support, puts us in a position that very few other people find themselves in, and ultimately makes our business unique amongst a host of other very competitive businesses.
LUX: People refer to you as a maverick. What does that mean?
Joe Macari: I suppose people see the showroom and the service centre & imagine they’re run by someone in a suit; I think seeing me with greasy fingers and a cigarette in my hand comes across as a bit of a juxtaposition when in actual fact I like to lead from the front. I gain more pleasure from putting a car back together than pretty much anything else on earth, why would I turn my back on my roots?
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LUX: You have good personal relationships with your big customers. Is that important?
Joe Macari: Relationships are without question the most important aspect of any business, anywhere. The friendships I have forged over my years in the industry are far more important than any deal I’ve ever done, the fact that people trust me enough to return to me for business is something I don’t take lightly, it spurs me on to maintain the standards I have become known for.
LUX: How do you secure the cars you want, when everyone wants them?
Joe Macari: By building relationships and gaining trust. Everyone knows that if they need a car, I can find it for them. They know that the car will undergo the highest possible level of scrutiny and ultimately I have cultivated an environment around me and my business whereby people selling through me know that they’re getting the best deal they possibly can. Everything lies in relationships and trust!
The Frieze art fairs in London and New York are the reference points for the brave new world of contemporary art: at once ground-breaking and commercial, edgy and established, and a badge of honour for the galleries selected to sell there. Frieze co-founder Matthew Slotover talks to LUX Editor-in-Chief Darius Sanai about digital art, the future of culture, and new developments.

Matthew Slotover
Matthew Slotover is the co-founder of Frieze art fair in London and New York, and is fast becoming one of the art world’s éminences grises. Although that’s probably a misnomer for this boyish-looking 48-year-old who looks as insouciant as he did the day he and Amanda Sharp founded Frieze magazine in 1991, soon after they had left Oxford University.
Their art fair – the slightly less brash, slightly more cerebral, but just as influential, alternative to Art Basel – is still the most desirable place for the world’s biggest gallerists, collectors, and their armies of hangers-on, to display and purchase.
Slotover and Sharp have resisted the impulse to roll out their brand around the world. Founded in 2003 in a tent in London, Frieze only opened in its second venue, in New York, in 2012. This year, a quarter of a century after the specialist art magazine that spawned the fairs was founded, they took on some outside investment, for the first time, from the sports and entertainment agency WME-IMG – behind Slotover’s innocent facade and genuine love of the new in art is as tough a businessman as any.
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ON DIGITAL & POST-INTERNET ART
“People have been talking about digital art for 20 years, and your perspective on the subject partly depends on how you define it. Is it art that exists in a purely digital form? If so, what does that mean? Or does it mean art that exists only on the web, or as a video file or an audio file?
Art that only exists on the web is not, I think, the way you define digital art. We have not had very many brilliant examples of artists using a purely virtual presence in that way.

‘Annals of Private History’ by the Spanish installation artist Amalia Ulman at the Live section of Frieze London, 2015
In the past couple of years there has been a conversation about what some people call post-internet art. This usually has a physical component to it. It can be a video animation, but it can also be a sculpture or a flat artwork that refers to the internet and to modern communication, using images collected from the internet, such as logos, graphics and text from Instagram and other social media. It uses the language of technology and new communication to make art.
The art world wants objects [not purely virtual art], and artists want to create objects. I didn’t like Richard Prince’s Instagram paintings when I first saw them, and now I think they’re brilliant: the work is about taking images that exist already and contextualising them. Richard loves photographic imagery; he used to be a photo editor before he was an artist. So he goes on Instagram, finds images that he likes, and makes a gnomic comment underneath them. He then does a screen grab and then a big print out with the image, with all the comments below. He is both inserting himself virtually into the Instagram world as an artist, and also making a physical object out of it. This leaves him open to criticism by the original image makers. When he did a stand comprising these pictures at Frieze New York last year, we had Facebook and Instagram comments saying we steal people’s copyright.
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Prince’s response was that recycling images is what he has always done. One of the girls whose image he took did a grab of his picture, which was on sale for $90,000, and started selling prints of it for $100. He thought recycling his work and questioning the value was great.
I find it hard to distinguish between painting, photography, sculpture, digital art and installation. People say to me at Frieze, “There was a lot of photography this year”. I reply that I didn’t see it as photography. A lot of artists move between media. And if digital art has to be shown on a monitor in a gallery, is it physical or not?

‘Collection of Suppressed Voices’ by the Czech artist Eva Kot’átková at the Live section of Frieze London, 2015
What everyone looks for in art is something new that relates to its time, that isn’t just an updated version of what was done before. Most great artists historically follow this pattern: their work could only have been made in their time, they were pushing boundaries.
As to the companies that sell digital images to be displayed on mobile devices, it turns out that what people want on their phone is not beautiful images created by an artist or designer: it’s the age of the selfie, and they want to take the picture and they want it to be of themselves. If you look at Instagram, what are people doing and sharing? It’s very egocentric, and a bit disturbing. I’m not sure art sold for digital devices is really ever going to take off.”
ON BUYING ART ONLINE
“According to TEFAF’s market report this year, the amount of art being sold online is estimated to have gone up from 6% to 7%. Still a small amount, but going in the right direction. Clearly, we are getting more comfortable spending larger amounts of money online. But there are caveats. A couple of months ago I saw a picture that was for sale in an online auction. It looked great. But when I spoke to the artist’s dealer, he told me he had done a physical inspection, and the condition was terrible – something you would never have known if just looking online.
So there are some significant hurdles, which is why the online art market hasn’t exploded in the same way that music or film or clothing has. Many galleries have joined online sales platforms or invested in their own websites, but they are not seeing the returns they expected. They tend to get a lot of inquiries with a very low conversion rate into sales.”

Frieze London has been held in a temporary space in Regent’s Park since 2003; it was more recently joined by Frieze Masters, focussing on non-contemporary art, held across the park
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ON THE FUTURE OF FRIEZE
“We are not going to rush into rolling out several new fairs. Our clients – the galleries – are the content. If you don’t have the right galleries, you don’t have a fair. But if the right opportunity arises, we will take it.
We set up the magazine in 1991 and Frieze London in 2003, and then in 2012 we launched our two new fairs, Frieze New York and Frieze Masters in London – so our timing has been roughly a new venture every 10 years!
We now have another new development, Frieze Academy , which has a series of talks, lectures and courses, such as how to write about art, and how to start an independent magazine. This September we are launching a course on art collecting, which will feature several fantastic art consultants, and could grow from London to other cities. And in October we are doing our first conference, for private individuals and museum professionals commissioning architecture for art spaces – homes, private museums and public museums.”
Frieze Academy opened this year; frieze.com

The 70m Galatica Super Nova: Heesen’s biggest yacht to date
The new CEO of Heesen Yachts, Arthur Brouwer has stepped up to the helm at an exciting time for the luxury brand. Following the launch of their biggest yacht to date, 70m Galactica Super Nova at the Monaco Yacht Show, Arthur spoke to LUX, as part of our Luxury Leader series, about meeting the demands of the modern consumer, new technologies and sailing on the Amalfi coast.

Arthur Brouwer. Image by Dick Holthuis
LUX: What makes a yacht truly luxurious?
Arthur Brouwer: At Heesen Yachts we strive to combine engineering and design, with luxury elements such as detailed interiors with high-end materials. All these aspects are perfected with top-notch technology, innovation and modern cutting edge-design, creating a truly luxurious yacht.
LUX: How has the super yacht market evolved in the last ten years?
Arthur Brouwer: Superyacht owners are now looking for bigger, faster, yet comfortable and silent superyachts. The exteriors are becoming increasingly important with more request for more outside space to enable guests onboard to take in the surroundings. 70m Galactica Super Nova, launching at the Monaco Yacht Show on September 28th, is the perfect example of this trend, with a maximum cruise speed of 30 knots which is exceptional for such a calibre.
Read next: Francois Paul Journe on the art of watchmaking
LUX: What are the most difficult issues you face as CEO of an international business?
Arthur Brouwer: As discussed previously, the superyacht market is forever evolving and changing. As you can imagine, building a superyacht takes a certain amount of time, and when building on specs, we take a risk in offering the market something we predict will be suitable for future expectations. With the help of my great team, we seem to get it right though, but it is a risky process. Next year we will launch Project NOVA, a 50 metre Fast Displacement featuring a new hybrid technology for silent cruising. As we expected, silence is becoming the ultimate luxury.

The spacious foredeck can be used as helipad, sunbathing platform, informal dining space or an outdoor cinema
LUX: How have the demands of your customers changed?
Arthur Brouwer: More and more our customers are asking for detailed and extravagant interiors and design. Since we build full-custom superyachts, we constantly seek to satisfy these demands, however outrageous, and generally make the impossible, possible. We are also very lucky to have a team of exceptional in-house naval architects to make this happen.
Read next: Jean-Claude Biver on the levels of luxury
LUX: All of your yachts are bespoke designs, what’s the most challenging customization you’ve faced?
Arthur Brouwer: I think the most challenging customization was creating a glass pool bottom. The engineering around this had to be detailed to perfection to make sure the yacht could still cruise at high-speeds without shattering the glass floor.
LUX: What are the most interesting growth areas of your market?
Arthur Brouwer: I may seem repetitive, but once again, size is the constant growing area for superyachts. This is why we are currently building an 85m dry dock, meaning we will be able to build yachts up to 80m.

The yacht features a 6m swim-jet infinity pool with waterfall, glass-panelled bottom and spa jets for hydro massage
LUX: Are your competitors other yacht companies or houses, other indulgences etc?
Arthur Brouwer: We are competing against all the other shipyards, but competition is good. It means that we continue to raise the bar year on year and deliver at an ever higher standard.
Read next: Cary Arms brings luxury to Babbacombe Bay
LUX: What are your best insider’s tips for visitors coming to the Monaco Yacht Show?
Arthur Brouwer: Obviously no trip to the Monaco Yacht Show would be complete without a visit to a Heesen yacht, particularly this year where Galactica Super Nova is proving to be one of the stars of the show.
LUX: Where’s your favourite place to sail?
Arthur Brouwer: I love to sail to all kinds of exotic places, but a personal favourite is the Amalfi coast.
Read next: Investment tips from international entrepreneur, Javad Marandi
LUX: What’s next for Heesen Yachts?
Arthur Brouwer: Other than the development of unusual specialist builds like Project Nova; over the last few years we’ve seen a trend in the demand for bigger and bigger yachts, which doesn’t seem to be slowing down. We’ve just completed the addition of an 85m dry dock to our shipyard which will allow us to develop 80m yachts.
LUX: How do you relax?
Arthur Brouwer: Not at the Monaco Yacht Show! I enjoy long distance classic rallies.
In the five years since it opened, The Alpina Gstaad has become an iconic European hotel, featuring award-winning restaurants and spa, spectacular indoor and outdoor pools, a gallery-worthy art collection, and an ambience of relaxed chic that epitomises modern luxury at its best. Here, Eric Favre, its Managing Director, talks about how it’s done as part of our ongoing Luxury Leaders series.

Eric Favre
LUX: The Alpina Gstaad opened into a market, Gstaad, with plenty of choice at the luxury end. Why did it succeed?
Eric Favre: Since it opened in 2012, our property has offered an entirely different experience than Gstaad has seen in the past 100 years. Our owners, architects and consultants had a clear vision of today’s discerning guests, who seek a chic but casual, authentic but refined hideaway in the mountains. So yes, the hardware is still important and we are fortunate to be offering outstanding facilities, but it’s really about meeting the exacting needs of our guests which is at the crux of our success. More and more, hotel and spa clients are looking to connect with a 360 degree lifestyle brand, which offers a compelling combination of art, fashion, wellness and personality. We make it our mission at The Alpina Gstaad to deliver this in a truly exceptional way.
LUX: What were the greatest challenges?
Eric Favre: Finding the right people that are able to transport your philosophy has always been a challenge. Your biggest assets are the people behind your brand and who are willing to go the extra-mile for the satisfaction of your guests. We are fortunate enough to have built a team which goes above and beyond in achieving that task. Another challenge we were facing at the beginning was to build up a loyal clientele given the competition in the area. Today we are thrilled to welcome a strong percentage of returning guests year after year.

The Alpina has the best outdoor pool zone in the Alps
Read next: Luxury means excellence, know-how and innovation, says watchmaker Francois Paul Journe
LUX: What are your clients like?
Eric Favre: Our guests are looking for a sophisticated hideaway to unwind from their busy schedules and responsibilities. It is a wide and international audience that we attract, from high profile celebrities to active couples and families seeking some quality time. What they appreciate is the casual but classy environment at The Alpina Gstaad – not needing to oblige to any dress code, for example. They appreciate the discretion and natural beauty that Gstaad is so famous for.
LUX: Why is Gstaad thriving when many Alpine destinations struggle at the top end?
Eric Favre: I believe that it’s a mix of Gstaad’s world-class events, alpine authenticity, breath-taking landscapes and lively social scene, not only during peak seasons. We keep reinventing ourselves without compromising on the local traditions. The world has always met in Gstaad and I am confident that this will remain a hot-spot for many generations to come.
Read next: Jude Law on life and love
LUX: Are you “new luxury” and what does that mean?
Eric Favre: We go beyond what you would expect from a luxury hotel. Yes there is a Michelin starred restaurant and an award-winning Spa, however we are not celebrating the opulence in it. The idea of luxury is much more simpler than it was 20 years ago and today it evolves around re-connecting with yourself, your loved ones and a piece of heaven that we believe is Gstaad.
LUX: What are the most important elements of your offering?
Eric Favre: High-end accommodation, interesting gastronomical experiences, a holistic wellness area and a personalised service from our 170 employees. Moreover, it is also the high level of discretion and Alpine authenticity in a stylish and contemporary setting.
LUX: Is The Alpina Gstaad old money or new money?
Eric Favre: I’d say we are well-invested money.
Read next: Chopard’s co-president, Caroline Scheufele’s vision of the future
LUX: How is running a very exclusive hotel different from the rest of the hospitality industry?
Eric Favre: It is highly labour intensive and there is no room for error. It is also important to tread carefully the fine line between being exclusive and inclusive – while we wish to offer the utmost in discretion and privacy, it’s important for all of our guests to feel welcome.

One of the hotel’s spacious junior suites
LUX: How important is PR and how do you generate it at the high level?
Eric Favre: We consider PR to be very important, but it needs to be well managed with a strategic approach. We are very selective with the opportunities we pursue and the media we work with, to ensure the results generated are the most effective. It’s important for us to have exposure in the right lifestyle magazines, newspapers and supplements, as well as niche websites, in order to reach our target demographic. Part of this comes from working with the right journalists who have a clear understanding of our offering, and of our audience.
Read next: LUX checks into the Maserati Suite at Hotel de Paris
LUX: Is The Alpina Gstaad a brand, to roll out?
Eric Favre: The beauty of our hotel is that we are completely independent from any international hotel chain.
LUX:If you were a guest in your own hotel, what would you enjoy most about it?
Eric Favre: The ability to be myself in a beautiful environment, which feels like its a million miles from anywhere in the mountains, yet is just minutes from all that Gstaad has to offer.
Francois Paul Journe is the CEO of the eponymous Geneva-based watch company that is the ultimate object of desire for some of the world’s most discerning collectors. For our Luxury Leaders series, he talks to Darius Sanai about how F.P.Journe’s watch business has thrived as an independent, focused on scientific precision, in a world dominated by luxury groups.

FP Journe watchmaker’s atelier
LUX: Why have you succeeded where so many others have failed?
Francois Paul Journe: I believe we have to go back in time to explain. Watchmaking schools do not teach to conceive a watch and being a watchmaker is not synonymous with changing a battery. I was lucky enough, after finishing my watchmaking school, to work with my uncle Michel, renowned antique horology restorer in Paris and learn “on the field” to repair complicated watches, benefit from his experience and discover a world of culture the school does not teach. My uncle was also the curator of the Musée des Arts et Métiers in Paris, I discovered the most astounding creations by the great French Masters and that obliged me to go further in my research, in order to create watches as beautiful as theirs. But I had to work tirelessly and acquire a real knowledge of the horological history. You do not acquire this kind of experience at school. I became totally passionate and horology became my life.
At the time, there were maybe 15 collectors who were interested to buy authentic horology as the quartz was revolutionising the watch industry and haute horology was not any more in the trend. I had to wait for the taste of clients to revert to real horology until about 1991 when I sold my first wristwatch with tourbillon. I set up my own independent manufacture, to remain independent above all and not have to depend on anyone. From then on, I created a full collection and I never stop selling my watches after that.
Read next: Jean-Claude Biver on the evolution of luxury
Also, F.P.Journe is the only manufacture in the centre of Geneva, and we are producing 95% of the haute horlogerie components necessary to make our watches, dial and cases included. We also offer a true watchmaking art. Each certified watchmaker makes a specific watch according to his technical sensitivity, and performs all production stages from beginning to end without anyone interfering in the process. A long lost privilege in today’s industrial watchmaking that is more and more segmented.
This is why my horology is different, authentic and respecting the fundamentals of haute horology. Above all, I remain in my own path, innovation, quality and independence. And collectors appreciate our authenticity, transparency and our permanent researches for precision, innovation and exclusivity.

Francois Paul Journe
LUX: How does history inform your brand?
Francois Paul Journe: I respect the history of horology as a musician would study Mozart. If one does not understand the philosophy of the ancient grand watchmakers which only goal was to make watches that were giving the exact time, then you only create gadgets.
LUX: How can you make a product stand out to a consumer who owns everything?
Francois Paul Journe: Our collectors who can have the best money can buy, and above all, exclusive objects know that I am running an independent manufacture with an integrated production of all the components necessary for the making of our watches. It includes the creation and production of all its dial and watch cases which echo our 18 karat rose gold movement in perfect harmony. We are the only manufacture in the world to do so. My goal is continue my pursuit of precision in creating innovative precision chronometers in the respect of the fundamental values of haute horology and I will not disrupt this rule under any circumstances.
Read next: Sky high with Bombardier private jets
LUX: What is luxury?
Francois Paul Journe: Luxury is a term that has been perjured and used outrageously. It means excellence, know-how and innovation, within a limited production combined with genuine craftsmanship, an exclusive design with a genuine authenticity. It is also a desirable object that is not a necessarily a necessity.
LUX: How do you honour tradition while still innovating?
Francois Paul Journe: You can certainly innovate but you have to respect the fundamentals in high horology that have pertained for over 2 centuries, and there are not many horologists doing so today. I am proud to be one of the only fervent defendants of the fundamental values of haute horlogerie. We have a real manufacture and we continue to produce our watches as if they were scientific objects. That is how watches were considered in the 18th century.
LUX: What are the biggest challenges you’ve faced as the owner and CEO of a luxury brand?
Francois Paul Journe: Independence is in your genes; for me it is not negotiable. Many of the challenges I set for myself would be difficult to achieve if I depended on large financial groups, on a financial side as well as on a creativity side and on a component production side. When I create a new calibre, I can modify components as I please in no time as they are made in our manufacture and I don’t have to depend on a supplier either.
As an independent, we have to demonstrate a strong resistance against big groups and provide a genuine authentic concept and rely on ourselves only. We thus have to be self sufficient and control our production as well as our sales network. That is why we have opened our own network of boutiques which are offering the best possible service to our client, a professional approach of high horology and a perfect knowledge of our collections, without mentioning receiving our clients in a décor at the image of our brand. But creativity is our most powerful weapon to exist and coming out of groups’ shadow.
Big groups sell industrial watches, and we are selling authentic high horology watches. I can only hope a certain public will know how to make the difference and do justice to the genuine values of craftsmanship that we will never cease to perform.
Read next: Secrets to investing in Switzerland
LUX: Would you define F.P.Journe as a discovery brand?
Francois Paul Journe: I don’t know what you mean exactly by a discovery brand. We can be called a discovery brand in the sense of innovation as we are producing innovative mechanism, or reunite different technical developments another brand have not put together, i.e. the Tourbillon Souverain with remontoir d’égalité and we are the only ones to do so. If you mean a recent brand, yes we are not for the general public but we are one of the best known brands in the world of collectors.

FP Journe watchmaker’s atelier

The entrance to the FP Journe Manufacture in Geneva
LUX: How many watches would you recommend an individual owned?
Francois Paul Journe: I cannot tell a collector how many timepieces he should own, each collector has a collection that correspond to his taste but also its financial means. If he has only a few watches and he is happy with them, it is fine but he is not really a collector. But it is also fine if a passionate collector owns one models of each available in my collection .
Read next: The silent speed of a Rolls-Royce Wraith
LUX: What innovation are you most proud of?
Francois Paul Journe: The Tourbillon has been my first fascination of course and the resonance phenomenon has been occupying my mind for years in order to produce my Chronomètre à Résonance with 2 mechanical beating in opposition and auto-regulating each-other. But the watch I am most proud of is certainly the sophisticated Sonnerie Souveraine, the most difficult and most accomplished horological creation never realised and the one that has certainly given me the widest challenge in my career. It means six years of research for the Invenit and 10 patents for the Fecit, over 500 components, 4 month of assembling, adjusting and fine tuning, and this without counting the manufacturing of the components entirely produced in our manufacture in the centre of Geneva.
Operating a chiming watch has always been risky. If you do the slightest thing wrong, like setting the time while the chimes are engaged or ringing, you damage precious mechanisms. My challenge was to create a Grande Sonnerie that was safe to use, and what sets it on a higher plane is that it is the only grand strike clock watch safe to use existing today.
LUX: How do you relax?
Francois Paul Journe: I work a lot and I do not have so much free time. Mostly it is dinner with friends, tasting good food and good wine, and enjoying each other’s company. And Formula 1 racing.
Adam Brett-Smith is managing director at one of the world’s most prestigious wine merchants, Corney & Barrow. The firm has unique and exclusive relationships with the world’s greatest wine producers including Chateau Petrus, Domaine de la Romanee Conti, and Salon champagne. As part of our Luxury Leaders series, he speaks to LUX about the evolving market, wine investors, and the world’s thriving wine culture.

Adam Brett-Smith
LUX: You represent the most prestigious domaines in the world, including DRC, Petrus and Salon . What is your secret?
Adam Brett-Smith: Belief. Belief in the producer and your ability to communicate that belief to the customer; truly, that is the heart of the matter.
Read next: Behind Hermes’ ancient ethos
LUX: How do you choose who else to represent – where does the balance of power lie, with the merchant or the distributor?
Adam Brett-Smith: We try to take a Chateau or Domaine out of the big basket of other Chateaux or Domaines and put it on a pedestal so that customers can focus with an intensity and purity that general distribution cannot offer. Therefore, it is vital that you try and work with the finest examples of whatever country/region/area you are focussing on. We would prefer to be an inch wide and five miles deep than five miles wide and an inch deep.
As to where the balance of power lies, our best relationships – like the best deals – are equally good for all parties concerned, the customer, the Estate and Corney & Barrow. If that balance changes too radically, the relationship itself will be threatened.

Corney & Barrow head offices in London
LUX: Is London still a global wine hub?
Adam Brett-Smith: Unquestionably. The culture of trading, of restlessness, of expertise, of understanding is perhaps stronger now than ever before. Napoleon called us “une nation de boutiquiers,” (a nation of shopkeepers) I suspect he felt this was an insult, we took and still take it as a compliment.
Read next: The hottest new property in Knightsbridge
LUX: How has the fine wine trade changed over the past five years?
Adam Brett-Smith: A combination of small and or difficult vintages and a market that has been depressed through (largely) Bordeaux led pricing initiatives has meant that we are in a buyer’s market. I cannot see this lasting for much longer. It is about as good a time to buy as any I can remember.
LUX: How have consumers’ habits changed at the top end?
Adam Brett-Smith: I was asked by a highly respected guide to top private investors what my best investment advice would be to potential customers. My answer was brief. Start drinking.
There is a creeping malaise developing where customers are buying wine only if it increases in value. Drinking it is sometimes a secondary consideration or not even a consideration at all. Wine funds have sprouted like weeds as a result. I don’t think this is healthy and for this reason Corney & Barrow is one of the few companies to not have an investment vehicle. This, despite being lucky enough to list, a large number of them exclusively, some of the finest and most highly prized wines in the country. We do advise customers to buy a little more than they need to subsidise cellars. We call this justifying a pleasure on the grounds of practicality.
Read next: Inside Maserati’s Monte-Carlo pop-up suite
LUX: How has your company had to adapt?
Adam Brett-Smith: By increasing the already large number of tutored tastings/masterclasses/dinners in which good and great wines are consumed for pleasure by keeping even closer to customers. It works.

Corney & Barrow wine cellars in Ayr, Scotland
LUX: Your business comprised selling £30,000 cases of wine to collectors and running City wine bars packed with young guys drinking cheap drinks. How did you do both?
Adam Brett-Smith: We have just sold our bars business in a deal (see above) which was great for both parties. 25% of our business is to hotels and restaurants and the heart of our business – the private customer – spends a lot of money with us on everyday wines.
“Everybody needs a house Claret” and it’s true. Even the super-rich are unlikely to share their Petrus’ and Montrachet’s with their teenage children on a regular basis at any rate so we sell a lot of our Corney & Barrow labels to customers who are sometimes a little defensive about their prized cellars. These are seriously good wines and great value.
Read next: Fashion designer Emilia Wickstead on finding her niche in the market
LUX: What is your greatest fear, for your business?
Adam Brett-Smith: Apart from War, Pestilence and Famine?
In 1789, nine years after Corney & Barrow was founded the French Revolution began thus depriving this fledgling company of its biggest source of supply for a generation…
History has therefore taught us a lot about survival. So apart from war, pestilence and famine my greatest fear is that the world of good and great wine will be smeared by well-meaning anti-alcohol lobbies who will turn us into an outlawed peddler of drugs… I am only half joking.
LUX: How do you relax?
Adam Brett-Smith: I get bored easily so I have probably far too many interests. In no particular order, family, reading, motorcycles, opera, ballet, cars…most of which are followed by wine!
LUX: What’s your Sunday evening casual tipple at home?
Adam Brett-Smith: A Dry Martini.
Roland Herlory, CEO of luxury swimwear brand Vilebrequin continues our Luxury Leaders series. He speaks to LUX about Saint Tropez’s 1970s rock’n’roll lifestyle, the influence of social media and working in St. Bart’s

Roland Herlory
LUX: How would you describe the Vilebrequin lifestyle?
Roland Herlory: When you think about Vilebrequin, you think about holidays and fantasy. About having a good time, relaxing, and sharing privileged moments with your loved ones. Vilebrequin wants to make this feeling of “lâcher prise” last all year long. Our style is elegant but casual and fun at the same time.
LUX: In the fast expanding luxury market, is heritage still as significant?
Roland Herlory: Of course it is! We were born in St-Tropez in 1971. At that time it was just a little harbour where many artists and icons gathered. It was a time when carelessness was allowed and freedom was in the air. Brigitte Bardot , Gunter Sachs, Françoise Sagan …They all met and had fun together. It was rock’n’roll at that time and Mick even married Bianca Jagger in St-Tropez in 1971. Now times are different, but Vilebrequin still claims its St-Tropez 1970’s roots! It is very important because no other swimwear brand has this kind of heritage and expertise – apart from probably Eres created in 1969. Most of our clients work throughout the year in dark suits. Its only during their holidays that they allow themselves humour and freedom. Vilebrequin’s expertise is this delicate fine line between elegance and the joy to play. This is part of our heritage and we will keep working around this. The secret about men is that they embody strength when they feel comfortable with their bodies. Only then, they wear green elephants or pink crabs with an ultimate, male allure. For me, this is the St-Tropez spirit of the seventies for which Vilebrequin is still a symbol.
Read next: LUX takes a VIP tour of the Monaco Grand Prix
LUX: What makes a product truly luxurious?
Roland Herlory: Quality is restless. The characteristic of real luxury is to always strive for more. For our golden swimsuits, it was our Italian embroidering company that came up with the idea to work with threads of real gold. Now, there are 15 grams of pure gold embroidered onto these special editions, plus 2 sapphires for the ends of the cords. Half of the 80 pieces that were produced were sold out in a second.
LUX: What are the most challenging issues you face as a CEO of an international business?
Roland Herlory: We always need to evolve. We still have the same ocean vocabulary but we always need to reinvent our classic, with the iconic turtle becoming bubbly or 3D. We don’t follow fashion, instead we are guided by our technological advances. What makes the human hand also allows us to progress stylistically. Today, thanks to ink jet printing, we can reach qualities of unsurpassed delicacy on a fabric, which is nevertheless extremely difficult.
Read next: LVMH’s Jean-Claude Biver on the singleness of real luxury
LUX: How do you balance business with pleasure?
Roland Herlory: I live 10 days each month in St Bart’s, but I’m not at the beach as often as one might expect me to be living in the Caribbean. Having lived in St Bart’s for 15 years, you tend to look at the beach in a different way to tourists. If you’re were on holidays there, you would probably spend the whole day at the beach. But I work there, even if people don’t believe me when they hear ocean waves in the background of a phone call. The rest of the time I live in Geneva and Paris, travelling from subsidiary to subsidiary. I am moving around a lot.
LUX: How has the rise of social media affected or influenced your business decisions?
Roland Herlory: Under the #Poolside365 this year, and #SummerAllYearLong last year, fashion and lifestyle bloggers presented their favourite pools on the Vilebrequin blog and social networks. The whole digital Mise en Scène is a trend that is represented by these bloggers. Tradition stays alive if you inject modernity. It’s a skill I’m well accomplished in, having been at Hermès for 23 years. Tradition can become a part of the past very fast. We need these bloggers to add part of the modernity.
Read next: Bringing back the sounds of the seventies
LUX: You’re a pioneer facing increasing competition, how do you deal with that?
Roland Herlory: You have to keep on fighting to maintain the level or to improve something. For example, quick dry was a big challenge during the last two years. The new collection dries three times quicker – I don’t know if I should even be telling you this yet – but my dream is to make completely water-resistant swim shorts. We are working on it, with nano-technology . But I don’t want the competitors to know more. Fabrics that dry fast are easy to be found, but they are thin and technical. When you leave water in such a fabric it sticks to your legs. Bad for selfies…Our material is- thanks to an elaborate fabrication process and incredible expertise – the ultimate elegance. Wet or dry , the swim shorts keep their look. But still the easiest solution for the problem is a second pair of shorts: one for the water, one for the beach.

Vilebrequin menswear
LUX: What are the most important developments for Vilebrequin this year?
Roland Herlory: Vilebrequin was created 45 years ago so for us, this is an age of maturity. We will open more shops in Asia and Australia. We have been developing accessories, including shoes and soon sunglasses. We grow at our own rhythm, step by step. We will continue creating more products.
LUX: How do you relax?
Roland Herlory: The best way to relax is yoga. Otherwise, when I am home in St Bart’s, on a beach at sunset.
vilebrequin.com
Michael Wainwright is Managing Director and co-owner of Boodles, the British society jeweller, which has nine stores in London and its heartland of northwest England. Soon after the opening of the brand’s spectacular new flagship on London’s Old Bond Street, he spoke to LUX as part of our on-going Luxury Leaders series, about Britishness, the retail experience, and possibly going to America.

Michael Wainwright
LUX: What is the state of play for the luxury industry?
Michael Wainwright: Our business is less tied to the economy than you might think. We are more dependent on wealthier people who don’t lose their wealth overnight. My thinking these days, after years of economic crises, is fairly optimistic. The prognosis is pretty good for the luxury goods and jewellery sector. The world is a richer place than it has ever been and people will continue buying.
LUX: Boodles is the only significant British jeweller and one of the only family-owned ones anywhere. How important is that?
Michael Wainwright: Britishness is important to our business. British people like to deal with a British brand and our overseas clients love to deal with “Britishness”. British clients account for 75% of our business. Telling the British story is important for us, and also the family story: we are a family business, and maybe we don’t tell that story enough.
Read next: LVMH and Hublot’s leading man, Jean-Claude Biver on personalising luxury

The Boodles boutique on Bond Street

Inside the newly refurbished Boodles boutique
LUX: Are there disadvantages to being British?
Michael Wainwright: There are disadvantages to not being overseas. Lots of brands have presence in Hong Kong, Dubai and Paris. Clients see their brand everywhere; it’s a huge head start. But now there are quite a few Middle Easterners looking for more localized niche brands, which is an advantage for us. They don’t want a brand that is in every mall in the Middle East. Asians still are more about following the herd, but that will change.

Raindance Ring
LUX: What are your views on e-commerce?
Michael Wainwright: Only one percent of our sales are e-commerce at the moment, which is not high, but it is growing fast. I think it has potential to reach four to five percent. Most people will want to experience the story, to touch and see things. Online is a very cheap sale, which is very profitable. But in a shop, you have the chance of making an add-on sale, you build a relationship. If a customer buys online, you may never see them again. It doesn’t build the brand experience. Relationships are absolutely fundamental to business.
Read next: British businessman, Javad Marandi talks investment philosophy and strategy
LUX: What’s the greatest challenge you face?
Michael Wainwright: The Walpole Group (the British luxury association) recently noted there are two hurdles to growing a business: one at £20m (annual turnover) and one at £80-100m. We are now at the second hurdle, we are a £80m turnover business. We don’t feel we can build to the next stage just by being in the UK. We are very involved in our business as a family and we have not yet really learned the art of delegation, which is what is required if you are overseas. We would need to pick the right partners for, for example, opening in New York or the Middle East. We would need to acquire those skills of delegation. It’s an interesting stage. These are big hurdles.
Guillaume Davin is CEO of Moynat, the uber-luxe leather goods brand established privately by Bernard Arnault as a rival to Hermes. Moynat is not part of Arnault’s LVMH group, and the brand is run as a boutique global atelier. In the second part of our series on luxury leaders, Davin, previously a Louis Vuitton veteran, speaks to LUX about conquering the East, and how to keep a brand’s mystique

CEO of Moynat, Guillaume Davin
LUX: Is Moynat a new luxury brand or an old one reimagined?
Guillaume Davin: Moynat is a House that is more than 160 years old, in which we have infused a new soul. We have been giving new life to a great name, staying focused and true to the essence and heritage of the Maison. This is not merely a renovation of what existed. The result is something that is true to our heritage but relevant to the present.
LUX: What is your consumer craving, that you provide?
Guillaume Davin: We create objects that contribute to fine living, objects which will become known for their craftsmanship, endurance, discretion, elegance and their innovative design rather than bowing to the trends of the day. A Moynat bag is of today and also timeless: always beautiful, always relevant. Moynat appeals to people who are independent in their tastes and choices and not influenced by fads, but looking for beautifully made objects.
Read more in this series: Interview with Javad Marandi, global investor
LUX: The luxury conversation has turned towards ‘experiences’. How does a purveyor of goods provide luxury experiences?
Guillaume Davin: When you enter a Moynat boutique, you discover a new world, you learn about natural leather and traditional techniques such as leather marquetry, angle stitching, wood sculpting, painting… We also feel that the purchase of a beautiful bag should be linked to a moment of your life, such as a memorable visit to Paris for example. Luxury is not just about the object you purchase but your personal connection to the brand and to the story that it tells. That is why we tell the story of our brand and of each product so that is becomes intimate and real for each of our clients.
LUX: Are stores still essential to the luxury experience?
Guillaume Davin: Our clients are looking for the human touch and are very attached to the service they receive. Our team is kind, friendly and passionate; they know our heritage, the leather, the craftsmen, our creative Director… they focus on building relationships and communicating our values. Our visitors can understand who we really are. You need to see our vintage trunks, touch the leather. The Moynat experience is very sensorial and cannot be fully transmitted in a virtual environment. Our products are quite sophisticated and one of our strengths is personalisation and customisation.
LUX: Your personal journey involves a deep understanding of Japan. How does Japan fit in the luxury world now that China is so dominant?
Guillaume Davin: Japan is a place where tradition meets innovation. The Japanese people respect tradition but love innovation: they actually hate change but love newness, a paradox! They protect their ancient crafts, ceramics, lacquer, textiles, woodwork, but expect the artisans to fuse modernity with ancient skills. It is a culture that has an eye for quality and a refined sensibility, which is a perfect fit for Moynat. China is often considered a newcomer to the luxury market, however our customers are just as discerning and sophisticated. We just opened our first boutique in Tokyo in March; it is as exciting to introduce Moynat to the Japanese as it is to bring Moynat to China.
LUX: What does it take to be CEO of a brand owned by your proprietor?
Guillaume Davin: Mr Arnault is a passionate explorer and a competitive entrepreneur. He decided to revive Moynat out of a “coup de coeur”. Moynat is a personal project for Mr Arnault, not a part of LVMH, so we are very different from the group in every sense, from size to way of functioning. Mr Arnault gives Ramesh the creative freedom to express his vision and Ramesh in turn challenges the craftsmen to express their talents.
LUX: Media and advertising has been so central to LVMH brands. Moynat stands apart – how do you do it and is it a challenge?
Guillaume Davin: We have been lucky to have clients who are have been our ambassadors. Their word of mouth has been the best and most authentic marketing tool that we could imagine. We use the best of social media (such as Instagram and Twitter ) to share our stories and life as a way of direct contact with our clients and friends.

The recently opened Moynat boutique on Madison Avenue in Manhattan
LUX: How do you see the climate for your products developing?
Guillaume Davin: We are seeing a return to the true meaning of luxury, where the product is invested with meaning and true rarity. Our clients are happy not to be just a cog in a machine, but to own something truly precious, authentic, timeless, historical, a product that requires time and patience.
LUX: What excites you most about opportunities going forward?
Guillaume Davin: We are growing in an organic way with total control on our manufacturing and quality. This is a challenge but also a great opportunity, to find new trends in social media to connect with people who share our vision of luxury and are looking for new, authentic experiences. We have to tailor the experience we offer to each market, and at the same time keep a common core that is constant and true to the spirit of Moynat.
LUX: What does your travel schedule involve? Why do you love doing what you do?
Guillaume Davin: Along with growth comes non-stop travel, which is exciting as well as exacting, because you can see the results of every decision on different markets. Each day brings its challenges, which is what keeps us passionate about our work. Being a marathon runner, I am in it for the long haul.
Javad Marandi, international entrepreneur with investments in the UK and continental Europe, is the first to feature in our new Luxury Leaders series. Here Marandi describes his work in Switzerland, and how the nation retains investment appeal
The first investor featured in this series is Javad Marandi, a London-based entrepreneur with significant investments in the UK, continental Europe and Azerbaijan. Marandi focuses on hotels, commercial real estate, fast-growing retail companies, and blue chip companies in the manufacturing sector.
A UK Chartered Accountant by training, Marandi is also known as a successful second-tier investor in fast-growing British fashion retailers and is the owner of Soho House group’s Soho Farmhouse hotel in Oxfordshire, England. In the first part of our focus, he reveals the secrets of investing in Switzerland.

London-based entrepreneur, Javad Marandi
Key fact bio: Javad Marandi
Born: January 1968, Tehran, Iran
Education: Electrical and Electronics Engineering and Chartered Accountant
Lives: London
Nationality: British
Married to: Narmina Marandi, nee Narmina Alizadeh, daughter of Ali Alizadeh, a prominent oncologist in Baku, Azerbaijan.
Children: 3
Investment strategy: Looking for growth sectors within the more mature stable markets of Western Europe in the small to medium sized industries.
Part One: Investing in Switzerland
LUX: Which sectors did you choose to invest in, in Switzerland?
Javad Marandi: I am a major investor in one of the country’s best-regarded manufacturing companies. I also co-own commercial warehouses.
LUX: What attracts you about Switzerland as a place to invest?
JM: The country is renowned for its highly qualified workforce, excellent education, apprenticeship and training schemes and high-quality infrastructure. Its location at the heart of Europe means it will always be a commercial crossroads, and the highly developed nature of its economy mitigates risk. All of this makes it an attractive environment for the investor.
LUX: How closely correlated is the growth of your investments with the Swiss economy?
JM: Annual GDP growth in the country since 2010 has been between 1 and 3 per cent, in line with my expectations. Growth has slowed a little in the last year, but Switzerland is a mature, low-risk market and there are plenty of opportunities to grow our investments there regardless of the macroeconomic situation. Having said that, the overall economic climate is very positive.
LUX: Has the slowdown in other European countries affected your Swiss businesses?
JM: The sectors we invest in are not highly exposed to economic developments in the rest of the EU. The construction manufacturing business is focused on the Swiss market. The commercial real estate is located in the north of the country on the transport infrastructure hub and yields are exactly as projected by the executives of the businesses.
LUX: How has your construction manufacturing business performed over the past five years?
JM: It has seen compound annual growth of over 5% in both our turnover and EBITDA. This is extremely satisfying performance given the backdrop of the appreciating Swiss currency and the Country’s GDP growth. There are plenty of opportunities to preserve and grow investments in the country.

Switzerland: an effective place to do business, according to Javad Marandi
LUX: Has the recent appreciation of the Swiss Franc affected your investments?
JM: The tourism sector has been affected, as have manufacturers that rely on exports. My investments have not been adversely affected. I think the independence of the Swiss Franc is a positive for the investment climate.
LUX: Do you personally enjoy visiting the country?
JM: I have visited Switzerland frequently over the past 20 years both for leisure and business. My first job was a multinational company near Geneva. I am first and foremost, a family man and the children, my wife and I love the mountains and the skiing! The investment climate down on the plateau, where my investments are based, is a contrast to the chocolate box image of the high mountains. The Swiss are sophisticated, cosmopolitan people who have been trading with their immediate neighbouring countries for centuries. They are multilingual and very adept at dealing with investors from all over the world.
LUX: Do you have any further plans for investment in the country?
JM: We are continually assessing potential investments in Switzerland and all over Europe, to complement our existing portfolio. However we base our decisions an analysis of potential return, rather than focussing on any specific country.
Note: Javad Marandi sold his stake in the Swiss construction manufacturing business in early 2021
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