Plaza Premium Group’s newest concept provides a “first-class” experience with fine dining and spa facilities. Pictured here: the relaxation area at Plaza Premium First Hong Kong

Headquartered in Hong Kong, Plaza Premium Group is one of the world’s leading premium airport services companies. The group provides luxury airport lounges, transit hotels, meet & greet services and dining in over 42 international airports with plans for expansion throughout 2020. Here, LUX Editor-in-Chief Darius Sanai speaks with the group’s Founder & CEO Song Hoi-see about the rise of wellness tourism, the group’s new “first-class” concept and the airport of the future

Plaza Premium Group’s Founder & CEO Song Hoi-see

LUX: Can you tell us a bit about what inspired you to found plaza premium lounges?
Song Hoi-see: Before I started Plaza Premium Group, I used to work in the investment banking industry and enjoyed the privileges that came with flying in business class. Upon leaving the sector I went back to flying economy class without having access to the benefits of airport lounges. It made work on the go a lot more difficult and the airport journey became much less comfortable, I felt that the travel experience was somehow incomplete. I wanted to create something for the majority rather than only the 15% passengers taking business and first-class benefiting from such services. I therefore decided to disrupt the status quo by creating this new idea of an independent, pay-per-use airport lounge concept – Plaza Premium Lounge – in 1998 for all travellers regardless of airlines or class of travel.

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LUX: Have you seen a change in the airport services industry since having opened the first
independent airport lounge over 20 years ago?
Song Hoi-see: Definitely! When we first started Plaza Premium Lounge – our idea was to create an airport lounge for all travellers to enjoy a meal, facilities to conduct businesses and a relaxation area for guests to wait for their next flight. In the next few years, we observed travellers were looking for more especially during long-haul travels. We started to add shower facilities and lounge bay where our guests could freshen up before boarding. In addition to departure, we also take care of arrival passengers’ pain points – those arriving early in morning like Hong Kong travellers landing Heathrow at 5 or 6 a.m., what they want most is a hot shower and we developed the concept of an arrival lounge. Imagine there are over 25 fights landing Heathrow T3 before 9a.m. every day and now they are able to freshen up prior to heading to town or going to a business meeting.

Plaza Premium lounge in Dubai airport

Interior designs are also evolving. Comfortable seating, soothing lighting, warm colours to facilitate relaxation and rest are fundamental. We take a step further and look into how design elements and features impacts on customer experience. We started to infuse local cultural and destination elements. In our Brazil lounge, we invited local graffiti artist and created an art wall featuring vibrant colours. One of our Taiwan lounges showcases a hand-crafted Taipei city skyline. Plaza Premium Lounge in Siem Reap incorporates a temple triangular-shaped ceiling and black and white photography of local attractions and one of our latest openings in Cebu domestic arrivals uses locally sourced wood as part of the design materials.

Today, everyone is a traveller and they travel for different purposes – business, leisure and bleisure. Some travel alone and some are in group or with families. Services desired are very different and we must continuously evolve to meet their needs. This year, we launched Playroom in our Helsinki lounge – a dedicated kids zone featuring educational toys that are also sustainably made. In our existing locations, we also added kids’ friendly services – kids menu and cutlery, high chairs for babies and colouring sets, etc. Agoda did a research last year on family travel and it shown 7 out of 10 families globally take at least two family vacations a year and in UK, there are 7% of families going away five or more times per year. We want to ensure our family guests can take care of their little ones in our lounge while parents are able to enjoy our facilities and services.

Airport lounge is getting popular among travellers however, there is a group of elite travellers that desire a more elevated and personalised experience and beginning of Plaza Premium First launched in 2018.

A guest room at Aerotel London Heathrow

Travellers often need to find a space to sleep without leaving the airport when their connecting flights are just a few hours later. We disrupted the industry again with the creation of Aerotel in 2016 – it is a simple but very efficient concept. We create guest-rooms with quality beds and pillows, hot showers and convenient set-up to facilitate guests to sleep or nap at the terminal building. It is the world’s first in-terminal airport hotel concept. Nowadays, we have already evolved the brand to include both airside and landside locations to suit different travellers’ demands. Our latest opening was Aerotel London Heathrow in October is at Terminal 3 Arrivals.

Airports can also be a challenging journey for older travellers or when travelling with big groups, and our meet-and-greet service is the perfect solution. We started to speak with airport partners and introduced Allways services to offer buggy, luggage handling, fast-track security, lounge stays, gate-to-gate escort, etc.

Read more: Fine dining on the ski slopes of Andermatt, Switzerland

LUX: How have you responded to the demand on consumer experience?
Song Hoi-see: Plaza Premium Group and our brands were born out of the idea of launching something that would elevate the airport experience for travellers and ultimately making travel better.

For example, brand partnership is an important element we introduced to the Plaza Premium First concept. Early this year, we worked with Poly Art to curate an inspiring art collection at the Hong Kong location with the purpose of transforming an airport lounge into art gallery – we wanted to create a space for our guests to not only anticipate their next journeys ahead, but also have an inner dialogue on what travel means to them. Currently, Aerotel London Heathrow is showcasing aerial photography from London-based travel photographer Tommy Clarke. We admired his visions of taking striking photography around the world to illustrate natures in a new perspective. Also something intriguing for our guests to appreciate while they are staying with us.

Wellness is also a trend we have been observing and listening to. Global Wellness Institute is predicting that the wellness tourism sector will reach close to US$1 trillion on a global level by 2020. Airport as a starting point of a journey, we brought in healthy food options such as Beyond Meat Burger at Plaza Premium First Hong Kong. In addition, we also launched Root98, a herbs-and-seeds inspired concept as part of our Airport Dining portfolio.

LUX: How has the rise in technology changed the way people travel and utilise lounges?
Song Hoi-see: Technology is making the airport journey more efficient, whether this be through facial and fingerprint recognition, electronic payments, chatbots, and online or mobileApp applications, next-generation technologies are changing the ways we travel. That’s also exactly the reason why travellers are expecting more from the airports. They look at airports as destinations in their own right filled with shopping, restaurants and a whole host of activities like yoga and even ice-skating.

The emergence of digitalisation also drives us to rethink our businesses. While we create a friendly online environment to see and book our services, we must not forget this is people business. Our guests expect personal touch when they experience our services and maintaining a high level of service standard does not come easy. Therefore, we invest more than 130,000 hours every year on training to ensure we are the best all the times.

LUX: Can you tell us a bit about your newest concept, Plaza Premium First?
Song Hoi-see: This is a “first-class” airport lounge concept that we have made available to all travellers. We recognised the needs from affluent and discerning travellers who appreciate personalised services such as a la carte dining, a bar that serves largest collection of Scotch whiskey and high-quality artisanal coffee, etc. As mentioned earlier, brand partnership is key to this concept and we have worked with tea brand TWG to create specialty tea mocktails and cocktails, Italian coffee brand Lavazza, internationally-known beverage company Pernod Ricard and more will follow! Most importantly, our team are all Lounge Ambassadors who will provide a guided tour to first-time guest so they can familiarise the services and facilities to enjoy the fullest.

Currently we operate Plaza Premium First in Hong Kong and Kuala Lumpur, soon it’ll open in Jakarta later in 2020.

The bar at Plaza Premium First in Hong Kong

LUX: Plaza Premium First has some interesting partners such as Elemis Spa. Can you tell us
how you go about choosing who to partner with?
Song Hoi-see: Apart from the experiences and products we look for from a partner, we want to ensure both parties share the same vision and mission. Plaza Premium Group is always aim at making travel better through outstanding services rendered by a dedicated and passionate team and taking an innovative approach. We want to work with partners to ensure these values are safeguarded and bring in experiences to surprise and delight our guests.

Read more: Francis Alÿs receives Whitechapel Gallery’s Art Icon Prize 2020

LUX: Do you have any more inspiring ideas in the pipeline?
Song Hoi-see: We have an ambitious development plan to open in 15 new locations by the end of 2020 alone. As part of this, we will launch Aerotel Sydney – the first in-terminal airport hotel in Australia, in the third quarter of 2020. A nearly 3,000-square-metre lounge space combining Plaza Premium First, Plaza Premium Lounge and Allways will be built in Jakarta Soekarno-Hatta International Airport to fully open in the 1st half of 2020. In our home base Hong Kong and the birthplace of Plaza Premium Lounge, we will launch two new locations with uplifted experiences incorporating specialty offers to suit modern travellers’ needs. (Our team will share the press release as soon as it’s ready with more details!)

LUX: What are your visions for the next 5 years of travel and airport hospitality?
Song Hoi-see: The airport of the future will be shaped by changing technology. Robots will be in line to help passengers in airports, AI-powered products such as chatbots and virtual assistants will be used to further revolutionise customer service and optimise efficiency, and technological advancements will help bring about a much-needed change in the way airports assist travellers with additional needs.

I want to highlight that these are all hardware and we cannot forget the most important element in the airport hospitality services – people. Therefore, we see people as our most valuable asset. Our passionate global teams communicate regularly to share best practices, while we empower local teams to execute in order to ensure it’s culturally sensitive so local audiences feel at home and oversea guests get a sense of place while experiencing our services.

LUX: Do sustainability and environmental factors play into what you project for the future of
travel?
Song Hoi-see: Absolutely, sustainability is one of our core goals. We are constantly looking into it and we have already started by taking small steps. For instance, we started to introduce water taps in our Langkawi lounge so travellers can fill up their water bottles and have installed big refillable bottles for shampoo and shower gel at Aerotel instead of one-time plastic bottles. In our Playrooms, we have educational toys that have been made using sustainable materials. It’s still baby steps but we are working towards this goal. At one of our Plaza Premium Lounge new openings in Hong Kong, we will incorporate plants and greens to our interior design, creating a greenery hideaway at a busy airport.

In addition to being eco-friendly, we must ensure our businesses are sustainable and growing with a friendly working environment for our global teams to work in.

LUX: Where do you see the next Plaza Premium lounge being located?
Song Hoi-see: Many locations! Plaza Premium Lounge has recently opened at Dubai International Airport. By 2020, we will open Plaza Premium Lounge across six other international airports including Dallas Fort Worth International Airport and Denver International Airport in US, Jakarta Soekarno-Hatta International Airport in Indonesia,  Sydney Airport in Australia, Toronto Pearson International Airport in Canada, and Hong Kong International Airport.

Discover Plaza Premium Group’s lounges: plazapremiumgroup.com

The new building housing the restaurant, and its modern Swiss interior

Two of Europe’s highest restaurants have opened amid contemporary chic architecture, high above Andermatt, Switzerland

Hold onto your chopsticks. A pair of new high altitude dining outposts is open 2,300m above sea level, on top of a ski slope in the heart of Switzerland. Far from being a place for humble beer and fondue, Andermatt Swiss Alps (ASA) has brought high-level dining of another kind to the slopes by opening a pair of destination gourmet restaurants with the aim of being among the most celebrated in the Alps.

Overlooking the peaceful village of Andermatt and facing the famous Gemsstock ski mountain, they are located in a newly constructed timber building. Designed by London’s Studio Seilern Architects, the structure was pre-fabricated off-site and then lifted into place by crane, ready for its stone façade to be put in place.

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Following the success of The Chedi Andermatt’s Michelin-starred The Japanese Restaurant, a second branch has opened on the Gütsch within Studio Seilern’s building in December 2019. Complete with feature fireplaces and views of the Gotthard mountains, The Japanese by The Chedi Andermatt has 44 seats inside and 45 outside on the terrace, where diners can feast al fresco on sea scallop sashimi and Kombu-Jime mountain trout on a south-facing, high altitude sun-trap. Headed up by executive chef Dietmar Sawyere, there are high hopes that this restaurant, too, can win a Michelin star. “We don’t carry it over,” says Sawyere. “But we will certainly be the highest Japanese restaurant in Europe.”

Chef Markus Neff with the team running Gütsch (at centre wearing black) and at work (below)

The Japanese is alongside a second restaurant called Gütsch by Markus Neff, on the ground floor of the new landmark in contemporary architecture. Welcoming skiers for lunch in the day and guests for private parties in the evening, the venue seats 66 people indoors and another 145 outdoors across two terraces. Neff is running it with a team of three other people who also worked with him at the Fletschhorn in Saas-Fee near Zermatt, which was awarded 18 Gault&Millau points until 2018. So, it’s in good hands.

“We want to make a restaurant that is unlike any of the others around here – something special, something new,” Neff says. “You won’t see sausage and rosti here, for example. It is not a mountain hut where people eat in 15 or 20 minutes. We’re a high-class, fine-dining Swiss-French restaurant where we make it all from scratch, from handmade pasta to bread. People will come for three or four courses chosen from our à-la-carte menu.” Gütsch is building on the concept of mountain-top restaurant Spielboden in Saas-Fee, where Neff and his team also worked.

Gütsch offers a Swiss-French fine dining experience

Gütsch offers a Swiss-French fine dining experience

Unlike traditional Swiss lodges and cabins, Studio Seilern’s new project is something far more cutting edge and ambitious. Christina Seilern, principle of the firm, says: “Due to the extreme weather conditions in winter, there was only a short time frame that allowed for construction. For this reason, it had to be built in two summers.” Seilern says that it was also a challenge to create a design that catered for two different restaurants. Inspiration came from the idea of a Swiss hamlet, known as a hameau, “where a collection of smaller buildings creates a harmonious whole”, says Seilern. Inside, there are exposed timber beams and wood panelling, while The Japanese also has an open kitchen and sushi bar.

Read more: Francis Alÿs receives Whitechapel Gallery’s Art Icon Prize 2020

What can visitors eat when they visit The Japanese? It isn’t all raw fish. Chef Sawyere explains that people forget that Japan is a mountainous country that has a lot of snow, especially in the north, so their cuisine, which is distinctly seasonal, reflects this. “They have very hearty, warm, winter dishes, too”, he says. As a multi-course kaiseki restaurant, its diners can sample four to 12 courses, but for those who don’t want to take so long eating, there are also bento boxes that hold six to eight small dishes. Sawyere says: “There might be a couple of pieces of sushi, a piece of tempura, a braised dish, a sashimi dish and a grill. I think it will be popular.”

Chef Dietmar Sawyere preparing a dish at The Japanese restaurant

The restaurant imports its seafood from suppliers in France, Spain and even Australia, while specialist ingredients such as Kobe beef (at £270 a kilo) need to be flown in from Japan, but they have also managed to locate a supplier in Basel that has started farming prawns. “Previously it was impossible to buy fresh prawns in Switzerland,” says Sawyere. He is also excited to be working with a local farmer who is rearing cattle for Japanese-style wagyu beef. “It’s been three years in the making and in February we will have our first taste,” he says.

Sake also plays a big part at The Japanese, benefitting from the fact that The Chedi Andermatt has the largest collection of Japanese rice wine in Switzerland. The mountain restaurant has 60 to 70 different labels on the menu – and there is even a sake glühwein (mulled wine), which makes a warming welcome for people when coming in out of the cold.

Read more: Luxury in the wilderness at SUJÁN Sher Bagh, Rajasthan, India

Thanks to developer ASA’s unprecedented transformation of the village, Andermatt has become a desirable place to visit the whole year round. Not only does it have incredible hotels such as the five-star The Chedi Andermatt but also an 18-hole, Scottish-style golf course, and the SkiArena, which is the largest and most up-to-date ski area in Central Switzerland, with 180km of pistes stretching as far as Sedrun and Disentis in the next canton. Just 90 minutes’ drive from Zurich and just over two hours from Milan, each of the buildings in ASA’s development has been designed by a top architect, thus creating a consistently beautiful resort that looks particularly magical under snow. And now, visitors can have a dining experience in the sky to match the very best in any Alpine valley or European resort.

Renders of new apartment blocks Enzian (here) and Arve (below, left) to be built in Andermatt

Rare new properties for sale

In 2020, the building of two new residential properties will commence for those who are looking to own in Andermatt Reuss, located between Andermatt’s Alpine golf course and the village. Apartment House Enzian has 12 high-spec apartments (from 62 to 136sq m), some featuring fireplaces and saunas, as well as private roof terraces and gardens. Apartment House Arve has 17 apartments for sale, in a building clad with horizontal wooden boards reminiscent of traditional chalets. Inside there will be common areas for skis and bikes, as well as stylish open-plan homes looking out over the mountains. All are eligible for foreign ownership.

Find out more: andermatt-swissalps.ch

Jenny Southan

This article was originally published in the Spring 2020 Issue

Still from Don’t Cross the Bridge Before You Get to the River (2008), a film by Francis Alÿs. Photo Roberto Rubalcava

This year, Francis Alÿs becomes the seventh artist to receive the Whitechapel Gallery’s prestigious annual Art Icon award in partnership with Swarovski. Previously won by the likes of Rachel Whiteread (2019) and Mona Hatoum (2018), the award celebrates what Whitechapel Gallery director Iwona Blazwick calls “The lyrical vision of Alÿs’s actions, films and paintings which transcends social and national boundaries to reveal a common humanity”. Though the Belgian-born artist works with everything from painting and sculpture to video and installation, Alÿs’s preferred choice of artistic medium is often the human body – his own or that of a collective.

Still from Children’s Game 12 (2012), a film by Francis Alÿs.

This article was originally published in the Spring 2020 Issue

Installation view of Maturation by José Yaque (2020) at Galleria Continua Roma, St. Regis. Image courtesy the artist and Galleria Continua

Founded in 1990 by three friends in the Tuscan town of San Gimignano, Galleria Continua now represents the likes of Ai Weiwei, Anish Kapoor and Michelangelo Pistoletto with spaces in Havana, Paris and Beijing. Last week, the gallery opened its first location in Rome within the St Regis hotel. We spoke to co-founder Lorenzo Fiaschi about the opening, artist residency programs and the year ahead

Lorenzo Fiaschi, Co-Founder of Galleria Continua

1. Why Rome and why now?

The people, situations and places we encounter are what inspires us, our projects don’t come from how the “market” works or from collecting. When we find somewhere with which we feel a certain type of harmony, we launch ourselves into it, body and soul. We let ourselves get swept away by passion and luckily, results follow. In Rome, we have collector friends who follow and appreciate us, so we’re happy to create this new adventure in order to see them more often.

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2. How did you first develop a relationship with the St. Regis?

We started our collaboration with The St Regis Rome through a project with Loris Cecchini. His exhibition had great success and created a lot of interest and buzz. Some Romans were curious about the installation Blaublobbing that you could see from outside and entered the hotel to discover the other works. A place that hosts international artists while creating a dialogue between the works, the space and the guests that stay there is something new and it worked. We then followed that with an exhibition by Pascale Marthine Tayou, an artist who celebrates life through his works. Forms, colours and a mix of human and geographical oddities invaded The St Regis and it was another thrilling experience.

The General Manager, Giuseppe De Martino, from the beginning has been a promoter of an open relationship towards the world of contemporary art, at this point he showed us a very unusual wing of the hotel, unknown to guests, the Sala Diocleziano. We liked it and so accepted the challenge, imagining what it could become and deciding to open a new exhibition space.

If I Died (2013), sculpture installation by Beijing artist duo Sun Yuan & Peng Yu installed in hotel lobby at St Regis Rome by Galleria Continua. Image courtesy: the artist and Galleria Continua. Photo by Ela Bialkowska, OKNO Studio

3. What are some of the challenges of opening a gallery within a hotel?

The challenge is to stimulate and draw in people who don’t know, or don’t frequent the contemporary art world. The challenge is to bring the gaze of the hotel guests onto forms and languages that are unusual for them. Art opens us up to new realities and new ways of thinking.

The educational aspects of Galleria Continua Roma’s program aim to bring children closer to contemporary art by providing them with suitable reading keys, not only for the understanding of an artistic language for the time they live in, but also for the creation of creative knowledge and stimulants. The intent is to educate about art through art.

4.Can you tell us about the concept behind José Yaque’s exhibition Maturation?

José Yaque, as the first artist in the new space, represents a continuation of the Cuban experience which began with the opening of Galleria Continua Habana. He’s a witness and representative of a gallery experience which aims to weave relationships between cultures, geographies and diverse individuals, Yaque conceptually represents a bridge between Cuba and Rome.

Read more: Artist Richard Orlinski on pop culture & creative freedom

For Maturation, he presents a series of new paintings and an installation from the ‘Tumba Abierta’ series, an archive in transformation made up of natural elements (plants, seeds, fruits, leaves); new forms of landscape where matter, colours and smells magically transport the viewer to other places. José Yaque’s paintings are like windows opening onto a landscape. Mixing and applying the colours using his hands, a sort of magma is formed and transformed when he wraps the works with plastic film before removing the protective layer, once dried, resulting in an eroded painting.

Installation view of ‘Maturation’ by José Yaque (2020) at Galleria Continua Roma, St. Regis. Image courtesy the artist and Galleria Continua

5. How will the artist residencies work?

We’ll also be launching an artist residency program that will be selected by an expert committee every 6 months, giving an opportunity to young artists from emerging countries to stay in the capital, to increment their personal and professional growth by confronting themselves with the immense contemporary, and antique Italian artistic heritage. The works done during these stays will be presented to the public in the spaces of the gallery.

6. What other developments do you have planned for this year?

Coming up, with the Chinese artists Sun Yuan & Peng Yu (their exhibition constitutes a third stage in the collaboration project with The St Regis Rome, after Loris Cecchini and Pascale Marthine Tayou) we organised talks at the Accademia di Belle Arti di Roma and a talk at the Accademia di Belle Arti di Carrara. We’re always open to any collaboration that can create an exchange and a dialogue.

In 2020, we are celebrating the thirtieth anniversary of Galleria Continua so there are many exciting things to come. At the end of the summer we are opening a new location in Sao Paulo in Brazil in the Pacaembu stadium, a historic building in the heart of the city, since 1940 it has been a central part of the city’s cultural life.

In September, we will be celebrating this anniversary where everything began, in San Gimignano with an exhibition of Chen Zhen inaugurating on 18, 19 and 20 September 2020.

‘Maturation’ by José Yaque runs until 28 March 2020 at Galleria Continua at The St Regis Rome. For more information visit: galleriacontinua.com

ArtSocial launches art therapy programmes to help disadvantaged children and young people. Image by Justyna Fedec

Alina Uspenskaya is the Founder and Director of ArtSocial, a foundation that supports and establishes arts therapy programmes to help disadvantaged and vulnerable children. Here, Alina tells about the foundation’s vision, annual fundraising gala and plans for the future

Alina Uspenskaya

1. How was the ArtSocial Foundation born?

I started ArtSocial more than 5 years ago because I wanted to combine my passion for art, my love of bringing people together and desire to work for a cause that I care about. During my childhood in an industrial city in the North-West of Russia, arts unlocked a different world for me – a world in which I could dream, and aspire to a full and diverse life. I always wanted to find a way of helping other young people, especially those who are the most vulnerable and to help overcome social, economic or health challenges, using the power of art.

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In the art and fashion worlds of London I met many people and luxury brands who have joined me on this mission. With all of this endorsement, I was able to set up ArtSocial Foundation in 2016 alongside the ArtSocial Patrons Club, which is a philanthropic community supporting the foundation’s work.

2. Have you always been interested in the arts?

Art, music and drama were a huge part of my life. When I was a teenager, music gave me a refuge from the feelings and emotions of a turbulent adolescence. When I moved to London over 10 years ago, I discovered this city through its art and met many like-minded people thanks to the vibrant art world.

I should say, though, that the love of art is not enough to run a charity, even if it is an art-related one. That is why recently, in addition to an Art History degree, I graduated with a Masters in Charity Management from Cass Business School.

3. Which of ArtSocial’s programmes are you most proud of so far?

It has to be the most recent program of art psychotherapy in children’s hospitals that started at St Mary’s Hospital in November and will soon expand into The Royal Brompton Hospital paediatrics department.

Doctors and psychologists agree that art psychotherapy can be very effective in providing an emotional support during hospitalisation, especially for children who cannot always express their feelings with words. I’m excited that this year almost 1000 children and young people who are seriously or chronically ill, or hospitalised will receive much needed emotional support from art therapists funded by ArtSocial.

ArtSocial Patrons Club visit to the studio of artist Hassan Hajjaj

4. How do you become a patron and what does it involve?

ArtSocial Patrons Club is made up of like-minded and diverse people from many backgrounds who share a passion for arts and philanthropy. Throughout the year our patrons enjoy a curated programme of events, including artists’ studios and private collection visits, gallery and art fair tours and bespoke behind-the-scenes visits. In the past, we have visited the studios of artists such as Mary McCartney, Paula Rego and Hassan Hajjaj. This season’s highlights include a backstage tour of The Royal Opera House and a visit to the couture atelier of Ralph & Russo.

An annual patron’s contribution is £1200 and thanks to this support, we can sustainably fund some of our long-term commitments and start new projects. To keep up the community spirit of our Patrons Club, we open up just a few spaces to new members every season. Myself or my team meet with every applicant to ensure he or she receives the best welcome and feels properly involved in what we do.

Actress Sally Phillips was a special guest at the ArtSocial gala and auction 2019

5. Can you tell us about the annual gala event?

In addition to the contributions we receive from patrons, we raise funds at our annual Christmas Gala and Auction. The recent gala brought together 90 people from the worlds of art, fashion and business. Our special guest was Sally Phillips (an actress and a champion for Down’s Syndrome awareness) who gave a touching speech in which she shared how music helps her son Olly (who has Down’s Syndrome) to gain confidence and essential social skills.

Christie’s auctioneer Charlie Foley auctioned a stay at Joali (the Maldives’ first immersive art resort), a luxury experience with Chanel in Paris, a stay at Amanzoe resort in Greece and other luxury experiences.

The atmosphere was very warm and supportive. Thanks to our guests, auction partners and our main partner Faidee jewellery, we raised funds to run all of our projects in 2020.

6. What do you hope to achieve in 2020?

This year, we are celebrating ArtSocial’s 5th anniversary, and the thousands of children and young people who we have reached through the projects we fund and run. Our 2020 focus is on the new hospitals programme, to get it well established and expand to other children’s hospitals in London and in Russia.

We have some exciting events lined up for our patrons in the next few months, and are looking to grow our community and welcome new patrons who would like to join us on our mission. Although, the Christmas season has just passed, I have already started planning for the next Christmas Gala, which will be our biggest yet.

For more information visit: artsocial.uk

A monkey runs across the private pool terrace of the Royal ‘Burra Sahib’ Suite at Sher Bagh. Image by James Houston

Why should I go now?

Thanks to  stricter wildlife policies, India’s population of endangered Bengal tigers has increased by 33 percent since 2014, and with 60 tigers roaming 500-square-miles of wilderness, Ranthambore National Park remains the best place to see them.

The park was once the private hunting ground of the Maharajas of Jaipur, and is still home to many ruins of hunting lodges as well as a majestic crumbling fort from the 10th century. The landscape itself is varied with everything from dense jungle to open plains and desert-like areas; each safari jeep is assigned an area on arrival to prevent overcrowding and limit the impact on the habitat.

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The park tends to be quieter at this time of year, making the safari experience especially peaceful and whilst seeing a wild tiger is never guaranteed, it helps to have a knowledgeable guide. SUJÁN Sher Bagh is known to have not just the best guides and trackers, but the luxury group is also committed to conservation, meaning that every guest who stays at the camp is contributing to the group’s philanthropic initiatives.

Sher Bagh’s swimming pool overlooks the wild grasslands. Image by James Houston

What’s the lowdown?

Sher Bagh is a luxury tented camp pitched under a canopy of indigenous trees on the fringes of Ranthambore National Park. There are only 12 tents with the majority arranged in a semi-circle and the royal suite secluded behind mud walls, giving the whole place an intimate, homely atmosphere, emphasised by the warmth of the staff. The place is designed to evoke the romance of old-world travel with wood panelled floors, leather furnishings, vintage trunks, crystal decanters of whiskey and golden oil lamps that light the pathways and hang from the branches come nightfall. The staff are mainly all from the local villages, and everything from the tents to the interior decorations and even the smooth mud surfaces of the pathways are created by local craftspeople, whilst the kitchen uses ingredients grown in the gardens and cultivated on the camp’s farm.

Image by James Houston

Sher Bagh’s staff hang lamps on the trees at every dusk, creating a magical ‘fairy-tale’ atmosphere. Image by James Houston

Breakfast and lunch are generally served in the beautiful grand dining tent with a menu of delicious Anglo-Indian dishes, whilst dinner is traditional Indian cuisine served in a surprise location each evening. The thali and the buttery flaked parathas were amongst the best we’ve ever tasted, and we also loved the selection of canapés served with pre-drinks round the fire every evening, but the bespoke dining experiences were the real highlight. After a morning game drive, our jeep pulled up into the farm yard where a decadent breakfast buffet was laid out underneath the shade of a tree. Before eating, we were given the opportunity to try milking one of the cows and collect eggs from the henhouse, which were then cooked by the chef with fresh herbs and spices. On our final night, we arrived back at our tent to find a table set up on our private pool terrace, surround by hundreds of glowing lanterns.

Breakfast and lunch are generally served in the main dining tent (above), but bespoke experiences can also be arranged. Below: breakfast served on the camp’s farm after an early morning safari. Images by James Houston

The park’s animals naturally wander into the surroundings areas. This is especially the case with the monkeys who, during our stay, swung between the branches overhead, played on the roof of our tent and drank from our pool. In the mornings, the camp naturalist showed us the tracks and trip-camera images of nighttime visitors to the farm, including a leopard, sloth bear and hyena. Understandably guides are required to accompany guests back to the tents after dark, but the real magic of the place comes from not knowing what you might encounter, who might be peeping at you through the branches or sharing the same pathways.

Read more: The must-visit destinations of 2020 by Geoffrey Kent

Indeed, most guests come to Sher Bagh for the wildlife experiences. The camp’s luxury 4×4 vehicles depart for safaris every morning and afternoon, with stops halfway through for drinks and snacks in the jungle. Whilst tigers are the main draw, the park is also home to leopards, sloth bears, deer, mongoose, wild boars, hyenas, jackals, crocodiles and an array of tropical birds. For us, one of the most beautiful experiences was watching the monkeys walking amongst the villagers on their way to morning worship. In between drives, the camp is a very peaceful place to relax, swimming, reading or listening to the hum of the jungle.

Getting horiztonal

We stayed in the largest and most luxurious tent: the Royal ‘Burra Sahib’ Suite. Enclosed behind  mud walls, the tent is the most secluded area of the camp with its own private heated swimming pool overlooking the grasslands. The interiors follow the camp’s colonial theme with cream linens, and rosewood and teak furnishings, including a beautiful four-poster bed and two open wardrobes each equipped with a branded safari fleece (the morning drives can be very chilly). There’s a separate sitting room with a curated selection of books, and a spacious bathroom, featuring natural, sustainable bath products. Laundry and ironing are complimentary and the suite comes with a high-tech DSLR camera for guests to borrow on safaris.

Most of the tents are arranged in a semi circle (above), whilst the Royal ‘Burra Sahib’ Suite is secluded behind mud walls (below). Images by James Houston

Flipside

Sher Bagh manages to balance the highest level of luxury with authenticity and honesty. Sustainable practices are integrated into every element of the camp from the homegrown ingredients to the local staff and use of natural materials. The air conditioning units in the rooms and communal areas are the only contradiction to this ethos that we noticed, and although it’s understandably necessary to keep the rooms cool during the hotter months, it seems a shame that these can’t be replaced with a more environmentally friendly option.

Rates: From ₹55,000 for a luxury tent including all meals (approx. £600/€700/ $750)

Book your stay: thesujanlife.com/sher-bagh

Millie Walton

French artist Richard Orlinski is known for his large-scale vibrant sculptures

The contemporary art world might turn up its nose at Richard Orlinski’s Disney collaborations, but the French artist couldn’t care less. For him, it’s about connecting with as many people as possible. Here, Jess Brown speaks to the artist about making his work accessible, saying yes to every opportunity and his love of Andy Warhol

Pikachu (yellow resin) by Richard Orlinski

LUX: Can you talk us through your sculpting process? Do you begin by sketching, or by experimenting with your chosen material?
Richard Orlinski: It really depends. Sometimes I start with computers, sometimes I start just by watching nature. I’ve been somewhere like Mexico, for example, watching the animals for inspiration and then I will make a mould. I have so many ideas, I know what I want to do, but what about the size and about the material? So as I said, sometimes I draw the design on computer to try it out and then I 3D print it to see what will happen. So there’s a big block of polystyrene foam and  a real robot picking away at the material until a sculpture appears. Then I can change it by hand and make a mould. For one sculpture, I need 10,15, 20 sometimes even more moulds. These are for the resin and then we stick them together. But I also work with aluminium and stainless steel which requires laser cutting. I’m not working alone though, I work with a big team and together we work out how to fix things. Of course, I have the final say but I always listen to what my team says about the creation – having ten brains is better than one.

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LUX: How long does it typically take to make a piece?
Richard Orlinski: I’m like a kid. I’m always very much in a hurry to make things, but sometimes, it’s not possible to do it quickly. It depends on the complexity of the project and sometimes it can take a very long time. Time can be a real problem if I have a big commission, for example, someone asking for something to be ready in 15 days. Even if the person is offering me billions, it still wouldn’t be possible. Some of my pieces can take six months to create, sometimes a year.

LUX: How do you think your artistic style has evolved over the years? Was there a moment when you felt that you’d found your niche?
Richard Orlinski: I have no red line underneath my work. One day I do, that day I do something else. I find inspiration everywhere and I want to be free, but also for the auctioneer and the art buyer customers to feel free to take what they want from my sculptures. I find it interesting that you can ask three different people about one sculpture and they’ll say something different: ‘Oh it’s against petrol or it’s against pollution.’ People read the piece through their own emotion and I’m okay with that. I love watching kids seeing the sculptures and laughing. For me, it’s about connection and sharing with the world, I suppose that’s my ‘niche’. I’m really mainstream. I like commercial music, I like the things that everyone likes and I don’t want my work to be elite.

One of Richard Orlinski’s resin animal sculptures

LUX: Speaking of sharing and connecting, your work has been exhibited on the ski slopes of Courchevel. Do you ever consider where your work is going to be exhibited when you’re making it?
Richard Orlinski: No, never. In Courchevel, we put animals because it goes with the snow: the wolf, the bear. But you know, my work can go anywhere. Last year, I was in old coal mines in the North of France. All of the people are poor there because there’s no more more work since the mines shut down. I put my sculpture there and they were so happy. I really like that it’s not for money, it’s for sharing and I was so happy to see their reaction. I was supposed to stay for one hour, but I stayed for two days in the end because there were so many people to meet.

Read more: Why we love the ‘Jeux de Liens Harmony’ necklaces by Chaumet

LUX: Do you have a particular type of person that your work is aimed at or is it for everyone?
Richard Orlinski: Any religion, any age, from all kinds of backgrounds. We have sculptures for a million dollars and sculptures for a few euros because I make some co-branding with Disney and you can find a small Mickey Mouse for fifty pounds. I’m very proud of those kinds of collaborations. Many of my followers, don’t have money to buy sculptures, to buy art, but they can maybe afford to buy the Mickey Mouse and they’re proud to show that to their friends. I like this connection with people. Not everyone likes that approach though. I’m not loved by other artists or by the establishment because I break the code.

‘Wild Kong’ by Richard Orlinski

LUX: What draws you to sculpt animals in particular?
Richard Orlinski: It’s really simple. You would have made the same choice. What do you like when you’re a kid? You like to to go to the zoo, you like animals on TV. Basically all of the cartoons have animals in them, and even if you look back historically, humans have always had this connection with animals. Think about ancient Egyptian culture, Greece, all of the old civilisations. So when I was a kid, maybe as young as four years old, I started created small elephants and hippos.

Read more: Jewellery designer Theresa Bruno on authentic bespoke design

LUX: Which artists from past or present have been the biggest influence on your work?
Richard Orlinski: I think maybe Andy Warhol, not so much his work, but I think he is really amazing. He was from the commercial side, he was a publicist and he did so many things. I think if he had internet during his time, he would be huge now. I mean he is still huge now, but he would be like a king of the world because he was making movies, books, kitchen appliances and everything was amazing. Anyway, he started from the commercial side of things and nobody loved him, but I think he opened a way through pop art. I like his mind, his way of thinking.

Richard Orlinski has an ongoing collaboration with luxury watch brand Hublot. Pictured here: Classic Fusion Tourbillon Orlinski Sapphire. Below: The artist wearing the Classic Fusion Aerofusion Chronograph Orlinski

LUX: You also make lots of different things: music, sculpture, fashion. How do your artistic mediums intersect or influence one another?
Richard Orlinski: For me, art is not just sculpture or painting or music – art is everything. Nowadays, we tend to put people in a cage, we categorise them, but I think when you have a certain sensibility, you can feel something about music and about sculpture. At my studio, I have a sculptural studio and my studio for music downstairs. I work with a lot of different people: people from music, people from TV, rappers. It’s a real melting pot. I like this mixed energy.

LUX: Finally, what are you currently working on?
Richard Orlinski: I have so many projects. I’m working now on a club in Belgium, and then we’re going to build a huge disco in Europe. I get a lot of offers for collaboration and I always want to say yes, sometimes I can, sometimes I can’t. I also have my sculptures, of course, and my ongoing collaboration with Hublot. I like doing new things, taking on new opportunities.

Find out more: richardorlinski.fr

Necklaces from the ‘Jeux de Liens Harmony’ collection by Chaumet

This month, we’ve got our eye on Chaumet’s new playful collection of medallion necklaces. Chloe Frost-Smith discovers

Whilst layering jewellery is no new concept, the ‘Jeux de Liens Harmony’ medallions by Chaumet play with length and shape to offer a refreshing take on the trend. Available in three sizes with adjustable chains, the necklaces are designed for layering, but each version also makes an elegant standalone piece.

Follow LUX on Instagram: luxthemagazine

The medallion itself is split into two asymmetrical parts connected by crossed links – a romantic symbol which has become ubiquitous throughout the Parisian maison – and comes in variations of diamonds, onyx and mother-of-pearl set in rose gold and hanging on a delicate rose gold chain.

Rose gold with brilliant-cut diamonds and mother-of-pearl from the ‘Jeux de Liens Harmony’ collection

Each necklace also offers the opportunity for engraving on the reverse side of the pendant, adding a personal touch to an already customisable collection.

View the full collection: chaumet.com/en/news/jeux-de-liens-harmony

Jordan Alexander’s signature marquis chain necklace with 18K gold and pave diamond earrings and a cushion cut morganite ring. All pieces designed by Theresa Bruno

Theresa Bruno established her jewellery brand Jordan Alexander in 2013 and since then, her designs have been worn by the likes of Michelle Obama and Julia Roberts. Here, the designer tells us about her commitment to sustainability, creating bespoke pieces and channelling her grandmother’s elegance

Theresa Bruno

1. How was Jordan Alexander born?

I was originally a musician and studied music at The Juilliard School where I learned an appreciation for the essential balance between free form and disciplined art. I suppose it’s true to say that craftsmanship was essential and noticeably present in my everyday life.

I was inspired to be a jewellery designer from an early age by heritage pieces, most notably, my grandmother’s pearls. When I had to stop piano because of an injury to my hand, I needed to find a new creative focus, and this seemed a natural progression given my long running interest in the beauty and craft of fine jewellery pieces.

My official breakthrough came when I was approached about First Lady Michelle Obama wearing some of my pieces, and everything flowed from that extraordinary honour. The company was formed, and the name Jordan Alexander is for my two gorgeous sons.

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2. Do you design with a particular woman in mind?

I have always been inspired by my grandmother, her Southern elegance and the ease with which she moved through the world. I channel her often when I’m designing.

18K gold and diamond signature star cradle earrings with cushion cut rhodolite garnet and pear shaped morganite drops 

3. What inspires you to start a new collection?

I am often sparked by my travels; particular colours, and the different ways women adorn themselves. I love photography and visual art and it is all a constant source of inspiration. I was recently in New Orleans and wandered into this tiny little photography gallery. There was a stunning collection of photography by an Italian photographer that had so much movement and soul in the way he photographed. Those experiences are so motivational.

18k gold and diamond signature peace chain lariat with leaf wrapped tanzanite accents and Jordan Alexander logo clasp

4. As a relatively young company, how do you compete with heritage brands?

My jewellery represents my own elegant but free-spirited style. I am an independent designer who carefully hand-crafts each piece, using 18K gold, diamonds and precious hand-selected stones from trusted suppliers who can prove their credentials when it comes to sustainable sourcing. My style is a balance between everyday pieces and ceremonial rings and heirloom, bespoke collectibles. There are many other brands whom I admire enormously, but the truth is that I walk my own road and we are in no rush as a company to expand fast. My bespoke work is my passion and, in my opinion, Jordan Alexander’s point of difference.

Read more: Betye Saar’s ‘Call and Response’ exhibition at LACMA

The first step is starting the dialogue, asking the right questions to better understand the context of each piece and the personal style of the wearer, including sometimes the specific wardrobe with which the pieces will need to coordinate. Once the concept is determined, the client will work with me through every phase of the creative process: concept to sketch, design detail, stone sourcing and finally, production. I have created many bespoke pieces for ball gowns and special events.

18k gold chain wrapped champagne moonstone ring and bangle

5. Can you tell us about the brand’s sustainability efforts?

Social responsibility is a vital thread that runs through the Jordan Alexander business, which is why I have aligned the brand with A21, a global anti-human trafficking organisation. After travelling with the group to work personally alongside victims in rescue and rehabilitation efforts, I have collaborated to launch a line of jewellery with 100% of proceeds going directly to A21. In general, we re-use gold, repurpose stones and ensure that waste is built out of the creative process.

6. Have you made any new year resolutions?

I don’t really make resolutions, but my thoughts about how I want to live this year are about balance: the balance between being brave and being vulnerable. About being strong, but living with a soft heart. It is a political year in the US with lots of energy about the Presidential election. Everywhere you go people are really heated about it. My hope is to be open enough to accept, and even listen to those who sit on a different side than me, while being true to my beliefs and values.

View the collections: jordanalexanderjewelry.com

Installation view of Betye Saar: Call and Response, at the Los Angeles County Museum of Art © Betye Saar, photo © Museum Associates/ LACMA

Following a major exhibition at MoMA at the end of last year, Betye Saar’s latest solo show Call and Response at the Los Angeles County Museum of Art is the first ever to focus on the artist’s sketchbooks. Spanning the entire length of the artist’s career, the show examines the relationship betwecen her sketches and finished works by showing 18 sculptures and collages alongside annotated drawings.

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Sketchbook (1998) by Betye Saar. Collection of Betye Saar, courtesy of the artist and Roberts Projects, Los Angeles, © Betye Saar, photo © Museum Associates/ LACMA

I’ll Bend But I Will Not Break (1998) by Betye Saar. Los Angeles County Museum of Art, Gift of Lynda and Stewart Resnick through the 2018 Collectors Committee, © Betye Saar

Saar’s practice is primarily one of assemblage in which she builds sculptures from household objects to examine issues of race, gender, and spirituality.  I’ll Bend But I Will Not Break (1998), for example, is created from a vintage ironing board that the artist found in a flea market. In the finished work, a flatiron is chained to the leg of the ironing board, which has two images printed onto its surface: one is a 18th century British diagram of the packed hold of a slave ship in the Middle Passage between Africa and the Caribbean, and the other is a photograph of a black woman bent over her ironing.

Behind this assemblage, hangs a crisp white sheet clipped to a clothesline as if straight off the ironing board; in barely visible thread, the sheet bears an embroidered monogram: KKK. Viewed alongside the sketchbooks and accompanying annotations, this complex artwork is metaphorically disassembled, allowing the viewer to both recognise and appreciate the unification of the parts.

A Loss of Innocence (1998) courtesy of the artist and Roberts Projects, Los Angeles, © Betye Saar, Photo courtesy Scottsdale Museum of Contemporary Art, Scottsdale, AZ, by Tim Lanterman

Whilst the exhibition is on a smaller scale than some of the artist’s recent museum shows (the work fills only one room), Call and Response offers a rare insight into Saar’s creative process.

‘Betye Saar: Call and Response’ runs 5 April 2020 until at LACMA’s Resnick Pavilion. For more information visit: lacma.org/art/exhibition/betye-saar-call-and-response

The White Millefeuille is chef Anne-Sophie Pic’s ‘masterdish’ at her restaurant inside the Four Seasons Ten Trinity Square London

Anne-Sophie Pic’s London restaurant La Dame de Pic has already been awarded two Michelin stars for its innovative French cuisine, but there’s one dish that everyone’s talking about – and Instagramming. LUX visits Four Seasons Ten Trinity Square to try the infamous White Millefeuille

Chef Anne-Sophie Pic

Millefeuille is one of the most classic French desserts – even if you don’t recognise the name, you’ve probably eaten, or at least seen it in the window window of a smart pastry shop. Traditionally, a millefeuille is made up of three layers of puff pastry divided by layers of crème pâtissière. French chef Anne-Sophie Pic‘s millefeuille, however, is something quite different.

The dessert arrives on our table in the shape of a perfectly seamless white cube. If you’re active on Instagram, you’ve most likely seen hundreds of pictures, but for those of you who haven’t: it looks a little bit like a giant marshmallow surrounded by foamy white puffs (see above).

We’re anxious as to how to actually eat it. Which side are you supposed to start with? Will it collapse? Will something jump out?

Follow LUX on Instagram: luxthemagazine

Fork in and it holds its cubic form perfectly to reveal layers of thin pastry interspersed with Jasmine jelly and vanilla cream. More importantly though, it’s completely delicious: light and sweet with an unexpected hint of spice from Madagascar pepper.

‘The desire of this dessert was to make a monochrome dish, which is as elegant in its visual approach as it is in its taste,’ Anne-Sophie Pic says. ‘And for me, elegance, then and now, is white. ‘

La Dame de Pic is Anne-Sophie Pic’s two Michelin-starred restaurant at Four Seasons Ten Trinity Square

Read more: Why Hôtel de l’Etrier is the perfect alpine hotel

It’s an elegance that resonates throughout the restaurant from its glassy, bright interiors and crisp table settings to the service and inventive presentation of each dish. The bread, for example, comes as a complete miniature round loaf, served on a bed of smooth white pebbles, which we mistake for dough balls and almost eat.

‘The White Millefeuille lends itself to playfulness: deriving from its perfect shape a signature dessert for each of my restaurants is a game, both for me in creation, and for the customer taking a tour of the Dame de Pic,’ says Pic, whose culinary creations have recently earned the restaurant its second Michelin star and Pic’s seventh.

If you haven’t made it to the restaurant yet, now is the time to go.

For more information visit: fourseasons.com/tentrinity/dining/restaurants/la-dame-de-pic-london/

Family-owned Italian brand Smeg transforms kitchen appliances into objets d’ art

Originally established as an enamelling plant in 1948 by the Bertazzoni family, Smeg is now globally renowned for making stylish kitchen appliances. Here, the brand’s third generation family member and CEO Vittorio Bertazzoni speaks to LUX’s Editor-in-Chief Darius Sanai about consumer trends, collaborating with Dolce & Gabbana and creating sustainable products

Vittorio Bertazzoni

LUX: Do you think product design has become more important for consumers in recent years?
Vittorio Bertazzoni: I would say yes if we are talking specifically about kitchen appliances, which is mainly what we do at Smeg. I think there are a number of reasons for that, maybe one of the main reasons is that nowadays the domestic space itself is becoming more and more visible and central in the house. Once the kitchen was hidden, but today it is more and more visible. People like to gather in the kitchen with friends and family, so of course they want to have more beautiful kitchens. The other reason is that you have more and more appliances in the house generally. Nowadays, people like to buy steam ovens, dishwashers and lots of other appliances so it makes sense for everything to be more consistent in terms of style.

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LUX: Do you think it’s a global trend?
Vittorio Bertazzoni: Definitely, maybe it wasn’t the case a few years ago but it has become a global trend because of higher attention towards food and health and the rise of like TV programs such as [The Great British] Bake Off and MasterChef. There is a global trend that starts with food then eventually how you cook the food and how you preserve the food and I think this is a very positive trend, not only from our business point of view which of course is positive, but also it allows for more products and technological advancements as people are more conscious about what they eat, how they preserve food and cutting back on waste.

A mixer from the Dolce & Gabbana x Smeg collection

LUX: Can you tell us about your collaborations with fashion houses?
Vittorio Bertazzoni: So the collaboration started with Dolce & Gabbana four years ago, but we started to think about the collaboration with Domenico Dolce ten years ago. So it is not something we did over night. As Italian companies, we share values and Italy, from my point of view, is quite well regarded when it comes to food, lifestyle, fashion and design so it is already linked together and the combination of fashion and design feels very natural.  The aim of collaborating was to create something new and I think the result was pretty remarkable in that sense that the produce is unique and special. It wasn’t easy to translate the pattern, especially onto the smaller domestic appliances because the patterns are really, really precise and handmade. It took us 3 or 4 years to get the right technology. If you think about a kettle or toaster and working with the curves of those appliances as well as the liquid – the pattern has to be resistant to that kind of temperature. I have to say we are very pleased with the result. I think it is a good example of how sometimes design is not only design, but also technology. We will hopefully continue to work on new ideas together.

LUX: What are the challenges of being a family business?
Vittorio Bertazzoni: The obvious challenge for a family are the roles each person plays. You have to be very clear that one member of the family is a shareholder and another is a manager of the company. In Italy we struggle because in a typical family business you have family and shareholders and then you think that since you are a shareholder you have no option, but to be involved in the everyday business which is not the case. If we look at the US or even in the UK, the two roles are very different. You can, of course, be a shareholder and even work in the company, if you have certain attitudes and if you are engaged. Otherwise, you shouldn’t, as being a shareholder is also a job. It is not as if you just sit and wait for the dividends. Most of the time, family businesses are medium sized so the distinction of being a shareholder and being a CEO or whatever is still not very clear, so there is a challenge for the management of the company to understand this and be prepared for this. I see that there has been a big revolution recently in the stock market, more family businesses are going public and this helps a lot, as when you are not a close company you have to apply to certain rules and you have other stakeholders.

LUX: How has the nature of your business changed over the past few years with regards to digitisation and social media?
Vittorio Bertazzoni: The appliances industry has been regarded for many, many years as quite a conservative business. A fridge is a fridge, an oven is an oven. More recently, due to social media and the attitude of the consumer, the lifecycle of the product in terms of how long a product can last and the consumer demand to get the newest design and the newest collection has changed. Ten years ago, people didn’t have the desire to have so many changes in a product’s design. For example, Smeg is known for the retro style of refrigeration, maybe until a few years ago the cream, the black and the red were high selling products, but now, we see huge differences in colour preferences.

Read more: The must-visit destinations of 2020 by Geoffrey Kent

LUX: In terms of challenges in the future, do you think that this kind of universal visibility will become a challenge for you?
Vittorio Bertazzoni: I think Smeg has a unique place in the appliances market. We are very much about design, colour and putting together architects and designers to create distinctive appliances. So in this world of social media, where everybody is aware of what is available, I think we are in a good position. That doesn’t mean, of course, that is is easy and I think this really goes to the nature of being an Italian company, of our products being made in Italy. If you think about something made in Italy, you think of something distinctive and unique, not standard or a commodity product. I think that the consumer wants to be surprised by a product which is made in Italy – that is the very essence of the word. You think about Ferarri and Ducati, Armani, Dolce & Gabbana and Prada. The challenge we have is to not create different products for the sake of being different, but because they are truly different and they can add value to your flat, your house, your home.

The ‘Made in Italy’ concept is at the heart of Smeg’s design ethos

LUX: It sounds like the ‘Made in Italy’ ethos is very important for you?
Vittorio Bertazzoni: No doubt it is. Made in Italy is a concept that goes back centuries to the Renaissance when Italy started to nourish the beauty of the buildings and the architecture within towns, the paintings and sculptures. In Italy we are surrounded by the beauty of the country and the beauty of art everywhere. The Made in Italy concept is in the DNA of Italian people. For us, as a design led company it is very important for us to have our production in Italy which obviously doesn’t mean we are not open to the world – we are a global brand with 85% of our products sold outside of Italy – but we can see that people really like the Made in Italy concept and the care of our design. From this point of view, you could say that Italy itself is a global brand.

Read more: Artist Henrik Uladlen on the concept behind his latest exhibition

LUX: Can you tell us more about how you work with architects and what is your criteria for choosing partners?
Vittorio Bertazzoni: So first of all, from my personal point of view, I believe that architecture is the ultimate form of art. This I learnt from Michaelangelo as he used to say, painting is a very fine art but in the end it is not so difficult and not so important… sculpture, is a more evolved form of art it is three dimensional, but still architecture is the ultimate form of art. This is not my original thought, this was Michaelangelo’s thinking. Architecture is always going to influence a lot of people; if you have a nice building you have a huge impact on people and in the end, humanity. If you have a bad painting you can remove it, but if you have a bad form of architecture you are going to have a bad influence for a long time because you don’t have the opportunity to cancel the building and do a new one. By saying that I am explaining why we love to work with architects because generally speaking they have a vision for the future which is quite unique and when they design an oven, hob or a refrigerator they go about designing it as they would design a building or something that should last a long time. In fact the product we designed with the architect Renzo Piano, which was designed in the mid nineties, is still one of the best sellers because these products don’t age, they are beautiful and unique. I understand it’s hard for people to compare an oven or a refrigerator with buildings like the Guggenheim or the Shard but if you study it, the approach is the same. A beautiful product made by an architect can last a long time.

LUX: Smeg has long had impressive environmental credentials, whilst it seems that other companies are only catching up now. How have you seen attitudes towards sustainability change in the industry?
Vittorio Bertazzoni: That is right, it is part of our commitment as a family, I have learnt it from my father and he learnt it from his father. Obviously, this is something that happens everyday, it is not something that happens just one day, you have to work on it daily and sometimes you make a little step ahead, sometimes you can make a huge step with a very good innovation and ideas. But most of the time it is really having the idea and being consistent in everything you do. There is no doubt that the industry, in general, has improved a lot in the past 10-15 years. When I began in the company, I remember a dishwasher used 50 litres of water which has gone down to around 6.5 litres, I mean the saving is amazing on a global scale. Instead of hand washing your dishes, if you now own a dishwasher you use 1/10 th of the water used and ⅓ of the energy used than if you washed by hand. The new technology in refrigeration now allows a saving of around 700-750 euros per year of food waste because food can be preserved much longer. All this is really interesting and I see these concerns becoming more and more relevant. As as a company have introduced a new blast chiller, which is a very powerful refrigeration unit that can blast -30 degrees to the core of the product, which will allow you to save all the food that you have cooked and preserve it for longer. This is different from the concept of a standard freezer which goes down to -18 degree, but also our unit takes all the food down to that temperature very safely with no bacteria. I believe it is a revolutionary product and I am very happy that after a few years we are now out in the market.

LUX: Do you fear imitators?
Vittorio Bertazzoni: Well obviously, competition is always there and we have to accept that it is good for the customers on some level, but of course imitating is stealing ideas so we have to protect ourselves. Still, I believe by being innovative and forward thinking in terms of design and technology, we shouldn’t have to fear too much. It is a challenge, but I think it’s possible.

Find out more: smeguk.com