
Diane von Furstenberg in the piano nobile apartment of Palazzo Brandolini, photographed by Simon de Pury in Venice
The daughter of a holocaust survivor, Diane von Furstenberg shot to fame in the creative cauldron of 1970s New York, where she created the wrap dress that instantly became fashion heritage and partied with Andy Warhol and his Studio 54 crowd. Now based between NYC and Venice, where she is actively involved in the cultural scene, the cool-as-ice-cream DvF was photographed by Simon de Pury for our Winter 2025 cover in her home in a celebrated Venetian palazzo; she also painted the issue’s LUX logo with inspiration from her adopted hometown
LUX: You reached a position of power during the 1970s when very few women did. What shaped you to do that?
Diane von Furstenberg: Aged 22, my mother spent 13 months in the camps. She came back and she weighed 29 kilos. Nobody could believe she survived, but she did. Her mother fed her like a little bird.
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After six months, her fiancé came back from Switzerland, they got married and the doctors said, “You have to wait two or three years before you have a baby, because you’re not going to survive and the child will not be normal.” And sure enough, 12 months later, I was born. And so my mother used to say, “God saved me so that I can give you life. By giving you life, you gave me my life back. You are my torch of freedom.” So I was born with a torch of freedom in my hand, which could be a little heavy for a little girl, but actually it was a blessing because it forced me to be responsible for myself from day one. My mother taught me two things: fear is not an option. And the other thing: never be evicted. And that’s that.

Diane von Furstenberg photographed at her apartment in Palazzo Brandolini, Venice, 2025, by Simon de Pury
LUX: It is an incredible story.
DvF: So I live the adventure of my life and still today, this morning, in my diary I wrote, “I have such a strange life. I improvise every day.” I mean, it’s an improvisation that I decided to have Venice be the stage for the winter of my life. It’s not particularly original, because a lot of eccentric older women decided to live in Venice, but anyway.
The other thing about my life that I think is special, even at my age, is agility. I have written in my diary every day, all my life. Every year, because I’m born on New Year’s Eve, I choose a couple of words for the year. Two years ago, it was gratitude and clarity. Last year, what was it? Oh, intention, manifestation, and this year was strength, kindness, agility. Agility – especially today when no one knows what the fuck is happening – agility is very important.
LUX: A recent documentary about you was called Diane von Furstenberg: Woman in Charge. What does being in charge mean to you?
DvF: To be in charge is first and foremost a commitment to yourself. It’s owning who you are. You own your imperfections; they become your assets. You own your vulnerability; you turn it into strength. It’s about being true to yourself, and it’s an ongoing process you need to practise every day. When you’re very high because you’re successful, you remind yourself, “Don’t believe your own bullshit.” And when things are tough, you say, “Ok, one door closed, another one will open.” Whatever is happening, you own it. You have no choice.

A photograph from an earlier time in Venice, from Diane von Furstenberg’s personal collection
LUX: You moved into the piano nobile apartment of the Palazzo Brandolini last year. Can you tell us about your relationship with Venice?
DvF: The first time I visited Venice, I was 17. We were tourists among others, visiting San Marco, having a delicious lunch in a garden, sliding through the narrow canals in gondolas, absorbing the beauty. I was silent, drinking it all in. But that day, something else was happening. I had fallen in love the night before with a handsome Italian boy and I felt I was a woman for the first time. From that moment, Venice, love and woman became linked forever.
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This, of course, is not original. Doesn’t everyone fall in love in Venice? Isn’t it the city where more love vows are made than any other? Three years later, Prince Egon von Furstenberg, the future father of my children, took me to Venice. His mother had a house in the countryside, but his aunt Cristiana lived in the most beautiful palazzo on the Canale Grande.
I will never forget walking into the piano nobile of the Palazzo Brandolini. I had never seen anything more grand, more glamorous. The carved ceilings, the frescoes, the walls with so much history, so many intrigues. I was not a tourist any more. It was the first week of September: the season of lunches, parties, balls and movie stars everywhere for the film festival; a rendezvous of beautiful people. I was in awe.

Diane von Furstenberg with her children Tatiana and Alexander, from DvF’s personal archive
From that moment, I came to Venice every year, enjoying the beauty, the exhibitions, the Biennale, the movies, the masquerades. I remember my first week with my daughter, an opera at La Fenice, a beautiful wedding in Torcello, my husband Barry Diller and I sailing into Venice on our schooner, the Eos.
LUX: You created a project for the Biennale Architettura 2025 on this idea of Venice as a woman. How did it come about?
DvF: I read a biography of Venice and discovered her history, creativity, courage and resilience. Some call her la dominante, Queen of the Adriatic or the Bride of the Sea. I identified her as the woman I admire the most, a woman I would like as a mentor, the woman I would have loved to be. To me she is the Serenissima, the ultimate symbol of femininity, elegance and brilliance, a resourceful creature who excels in balancing solution and seduction.
So it is my fantasy to imagine Venezia as the extraordinary woman who has been at the centre of history for 1,600 years, the alchemist who combined utility and creativity, who used her survival skills for triumph and glory. Carlo Ratti, curator of the Biennale Architettura 2025, was amused by my passion for Venezia the woman and invited me to conceive a project.

Diane von Furstenberg on the Eos in the Mediterranean with her husband Barry Diller
I researched and imagined the eight major roles Venezia the woman played in history. She’s the master of architecture, the brilliant maritime engineer, the opportunistic merchant that led her to be the financier banker. Above all, she is the muse – the creator of art, the diplomat, justice and, finally, Mother of the Republic.
With this vision, I went to my talented friend the artist Konstantin Kakanias, and asked him to paint the eight scenes of Venezia the woman. I then seduced Tiziana Plebani, historian, writer and true Venetian citizen, to write the stories of Venezia in the first person. Those beautiful artworks appear as large flags and float outside along the bookstore pavilion by New York architect Liz Diller for the Biennale 25. And the book is Serenissima: Solution & Seduction.
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LUX: You have spoken about reinvention with Venezia, but is there also reinvention in yourself?
DvF: Definitely. My life now is a reinvention, deciding Venice would be the stage for the winter of my life. Venice is also the original startup innovator, founder of all the logistics of the past millennium, from banking to diplomacy, and I think it has a role to play in the future. So I can assemble a lot of people here and I can try to elevate the debate and that’s what I am now very interested in. Being in charge was always a movement I carried through, but I’ve also discovered the power of kindness. Kindness is a currency. And like money, it compounds, it compounds, it compounds. Generosity is the best investment. Now the movement is about being in charge and the power of kindness.

Diane von Furstenberg on her balcony overlooking the Grand Canal, 2025, photographed by Simon de Pury
LUX: As you see Venice as a woman, does that link to how you see your fashion career?
DvF: It’s not really fashion that interested me, it is woman. Two years ago, there was an exhibition about me and my work in Brussels, where I was born, made by a young curator, Nicolas Lor, and he called it “Diane von Furstenberg: Woman Before Fashion”. I’m much more interested in the woman, and so my fashion is timeless.
LUX: Who is the DvF woman?
DvF: She’s many women, but she’s the woman in charge, she’s on the go. And she’s sexy. But she could be many, like all of us, we could be different people. She could be a boss lady. She could be a diva. She could be a hostess.
LUX: You launched your iconic wrap dress in 1973. Women then didn’t have many clothing options in the corporate world. Now there are more, yet we still gravitate towards the wrap dress. Why, do you think?

A portrait of Diane von Furstenberg wearing a maxi version of her iconic wrap dress in the 1970s
DvF: Listen, I made the wrap dress, but really, the wrap dress made me. First it was a little wrapped top and then it was a little wrapped top with a matching skirt, and then I turned it into a wrap dress. It’s all about the fabric: printed jersey moulds the body and moves so that you look feline. It looks nice on the body. First, there’s the quality of the fabric, then colour and print, then the style. The style should be very simple: designed, but looking effortless. For a woman to be beautiful there are three things: eye contact, smile and body language.
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LUX: Have you ever felt self doubt and had to pick yourself up?
DvF: At least twice a week I wake up and I feel like a loser. You know, only losers don’t feel like a loser, but it doesn’t last. So I constantly question myself. Growing up, I didn’t know what I wanted to do, but I knew the feeling of the woman I wanted to be. I wanted to be a woman in charge. It meant I could travel, I could pay my bills, I could have a man’s life in a woman’s body. And I got that by the time I was 27. Because it was a dress that gave me that, I would go around selling the dress. The more confident I was, the more confident I made millions of women because of a dress. So early on, it became a conduit for me, but I was taking women with me.

A pencil portrait of Diane von Furstenberg for LUX by Jonathan Newhouse
LUX: When have you feel most proud in your career?
DvF: When I was on the cover of Newsweek aged 27 and they compared me to Coco Chanel. And after I sold my company and started again in 1998 and suddenly it was the young girls who grabbed it, I was proud. Recently, I was proud of the exhibition and Venezia – so, things like that. I have such an odd life, such an odd destiny. That’s why your most important relationship is with yourself, and I advise everyone to write their diaries. It’s important.
LUX: How was your relationship with Andy Warhol, who famously made a silkscreen portrait of you?
DvF: About Andy Warhol, everybody asks, “Oh, how was it?” Well, Andy Warhol was very shy. He was not at all an actor. He was a spectator. He would take pictures of you. He would tape you. You know, he didn’t speak very much.

The 16th annual DvF Awards class photo, 2025
LUX: Do you think the fashion world is reinventing itself or doing the same thing?
DvF: Fashion became such a huge business. For 13 years, I was the head of the Council of Fashion Designers of America. Then I resigned. Because with the digital world, it didn’t make any sense to show clothes six months in advance, when everything happens immediately. I just took over my company again – another reinvention. It’s important because DvF has a very strong identity and vocabulary, and it’s important to control the product and the narrative.
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LUX: And having retaken it, is there anything you’d like to change?
DvF: I just want more of it, more of it.
LUX: Which designers have you admired?
DvF: There are many. I grew up with Yves Saint Laurent and Kenzo, and the most talented couturier of all time is probably John Galliano.

“Listen, I made the wrap dress, but really, the wrap dress made me” – Diane von Furstenberg. Photographed by Simon de Pury at home
LUX: Their ethos or their design?
DvF: It’s usually the way they see the woman. It has to do with the woman because, in the end, it’s clothes, isn’t it?
LUX: What is the legacy you’d like to leave?
DvF: Probably for women, I was lucky to become the woman I wanted to be. And I hope I have helped and inspired other women to be the women they wanted.
LUX: I think you definitely have.
DvF: Thank you.
dvf.com
Interview by Candice Tucker
Photography by Simon de Pury