The multi-project developer, Red Sea Global has launched two new brands to push forwards its sustainability ethos into one of the world’s most regenerative destinations, The Red Sea and Amaala
Last year, Red Sea Global declared that it was going to create subsidiary businesses with a focus on sustainability. Subsequently, the launch of WAMA and Galaxea were announced. WAMA is responsible for creating rejuvenating water sport experiences such as stand-up paddle-boarding through mangrove forests, to sailing through the Red Sea’s soft swells. Galaxea’s focus is solely on diving, for guests to see the life below the waters and to educate people about the prevalent coral in the Red Sea.
Last year, after an eleven month research study of the Al Wajh lagoon, a rich diversity of habitats, flora, and fauna were found.
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These include a significant number of endangered and critically endangered species such as the Halavi Guitarfish, Hawksbill Sea Turtle and Sooty Falcon, as well as a thriving, eight-meter-high single coral colony estimated to be around 600 years old.
“These brands have been created with sustainability at their core and will continue to build on our ambition to deliver a regenerative approach to tourism development and operations. It is our hope that eventually they will become standalone brands operating at destinations around the world,” says CEO of Red Sea Global, John Pagano.
Along with the launches of WAMA and Galaxea, Red Sea Global also announced its partnership with The Ocean Race. This came out of their mutual passion for ocean health and their aim to drive regeneration of life in water and on land.
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The Ocean Race has worked very closely with sailors throughout its history, and the partnership is not only intended to benefit the natural environment, but also to help inspire the next generation of Saudi sailors.
Find out more: www.redseaglobal.com/amaala
