shoe campaign with red heels and trainers
man sitting in chair

Legendary shoe designer Christian Louboutin. Copyright and courtesy Christian Louboutin

Superstar shoe designer Christian Louboutin, whose signature red-soled pumps with vertiginous stiletto heels are the de facto shows for glamourwear, has dominated luxury footwear since the nineties. Harriet Quick speaks to him about his long career, his charity work with actor Idris Elba, Kate Moss and sailing down the Nile

Good ideas take time to mature and, when entwined with hope and empathy, they can flourish. Such was the situation when Christian Louboutin picked up the phone to his friend, the actor Idris Elba, after the tragic murder of George Floyd in May 2020. Both were in deep shock, amplified by the isolation of lockdown, and wanted to do something, to take action. Louboutin, remembering his friend enjoyed sketching designs for shoes, proposed a philanthropic venture: Walk a Mile in My Shoes. In essence, a capsule collection of shoes with 100 per cent of the profits going to benefit charities fighting oppression and advancing racial justice, equal rights and access.

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Elba immediately said yes and proposed the idea to his wife Sabrina on her birthday. She was over the moon. “Not to act, to remain silent was not an option – I knew this in my heart,” says Louboutin. “We decided that if there is a message – it has to be optimistic. I don’t want to emphasise the toughness of reality and we picked organisations that are proactive. We want to show that we can all do better and drive optimism,” says Louboutin.

model wearing black trainers

The 1988SL high-top sneaker designed by Idris Elba from the Walk a Mile in My Shoes collection. Copyright and courtesy Christian Louboutin. Image by Julien Vallon

The friends got to work choosing designs for the collection, which was launched in June 2021. It includes the 1988SL sneaker designed by Idris, a suede calfskin pump with the Walk a Mile message embroidered in signature Louboutin red on the upper, and a birds-of-paradise print skate shoe and stiletto. The phrase was chosen by Elba and references Kim Abeles’s 2014 public artwork dedicated to Martin Luther King in Los Angeles. “I wanted to make sure the styles were already in my collection, as this is about giving money to people and not using funds for design and research. Sabrina really drove the charity side, choosing organisations that have a positive impact,” says Louboutin of the beneficiaries, including the Somali Hope Foundation, Purposeful in Sierra Leone, which supports marginalised young women, Gathering for Justice in the US founded by Harry Belafonte, the Be Rose International Foundation’s work in Sierra Leone, and Immediate Theatre in east London.

Read more: Emilie Pastor & Sybille Rochat on Nurturing Artistic Talent

The scale and scope of the initiative is impressive and inspiring. While charitable products often fall short on desirability, here is a collection that one would be proud to wear, as it is infused with the wit, optimism and elegance that is part of Louboutin’s DNA. The French Egyptian designer, now 58, has always been driven by passion coupled with a deep knowledge and expertise in his craft. Louboutin became fascinated with shoes in the mid-seventies. A visit to the Musée national des Arts d’Afrique et d’Oceanie on the Avenue Daumesnil in Paris was a turning point. It was there that he saw a sign from Africa forbidding women wearing stilettoes from entering a building for fear of damage to the wood flooring. Louboutin was enraptured by the poster image of a stiletto and set out to create designs that made women feel empowered and not embarrassed or compromised. “I could not believe the elegance of these shoes and became obsessed with them,” he remembers.

tote bag

Small tote bag from the Walk a Mile in My Shoes collection. Copyright and courtesy Christian Louboutin.

With no formal training, Louboutin learned by sketching and by studying the craft until he was hired by Charles Jourdan and, later, the highly inventive shoe maestro, Roger Vivier. By 1991, Louboutin had opened his first store in the Galerie Véro-Dodat and went on to sell internationally, building fame and fortune around his bestselling black patent, red-soled stilettoes that rose to 120mm and showed off ‘toe cleavage’. Indeed, it was Louboutin who became one of the first superstar shoe designers building a brand that became associated with fetish and fantasy. He has been to court on numerous occasions to protect the trademark red sole that over the decades has been widely copied. To balance and dance gracefully on these leg-lengthening, needle-thin points was, and still is, considered the quintessence of chic, a triumph of style over the quotidian. Like Manolo Blahnik, Guiseppe Zanotti and Vivier, Louboutin excelled in making the shoe an object of wonder. “My wardrobe is brimming with Louboutins,” Kate Moss told Vogue in 2014. “The classic Pigalle stiletto in patent or matt-black leather is my go-to shoe. I have so many pairs that Christian designed a style with a sharper point and nail-thin heel which he named the So Kate.”

extravagant shoe design

Louboutin’s reworked Double L sandal for the Oiseaux du Paradis capsule collection, launched in September 2021

As we all adopted Birkenstocks and trainers during 2020, it might not have been a great year for heels but it was a significant year for Louboutin. He spent much of it in his home in Portugal, blessed by the fact he could enjoy his garden and the company of his children. “There was a form of solidarity as everyone was in deep shit. Businesses were drowning and it was happening across the board. I understand that I could not get too pissed or angry if I had no control over the situation. Why beat your own head? I was not locked in a small apartment, and I took measure of the levels of comfort and privilege that surrounded me. I took the upside: there was no way to complain about my situation,” says Louboutin, who talks energetically and whose conversation is constantly punctuated with smiles and those inimitable French hand gestures and raised eyebrows. “It slowed my pace and that’s a good thing. I had more time to think and concentrate. I took it as a message, an opportunity to reformulate, and go into ideas, develop creativity. You realise nature is constantly replenishing – after three months the air was cleaner, the waters were clearer in Venice and Paris, and animals returned to the city. If we give nature a chance, it will recover much more quickly. We all experienced that reality,” he says of the learning.

Read more: Prince Robert de Luxembourg on Art & Fine Wine

Out of adversity, there come opportunities. Louboutin also had the chance to weigh up and analyse the future of his business, which encompasses sales through approximately 150 department stores in more than 35 countries, a beauty line that he launched with nail lacquer in 2014 (it is now licensed to Puig), men’s and women’s collections as well as accessories. A promising suitor came in the shape of Exor NV, the luxury group owned by the Agnelli family in Italy. In March, Louboutin sold 25 per cent of the business for €541m, a figure which gives a clear indication of the value and promise of the brand which has seen remarkable success in Greater China where there are six stores. Exor, which is chaired by chief executive John Elkann, also has investments in Ferrari, PartnerRe, Shang Xia and Juventus FC.

shoe campaign with red heels and trainers

The Hot Chick pump and Fun Louis sneaker from the AW21 collection. Copyright and courtesy Christian Louboutin

“The best business partner is one that enhances your way of thinking. We will remain the same and no one wants to interfere with how we do things – we have the same team and now we have solid partners who are great thinkers. The Agnellis are a family of entrepreneurs and I respect that,” says Louboutin, who works alongside his business partner, Bruno Chambelland.

“In the next five years, we will ‘muscle’ digital. We already have a successful e-commerce [side of our business] but digital is a bigger world encompassing operations and logistics. And we will also be looking at sustainability but not as a trend. In these matters, because sustainability is a complex science, you need to practice precaution and responsibility and have the time to take the right measures. It’s not about jumping on the first idea – this is a serious issue, and you have to be accurate,” says Louboutin, taking a balanced approach to fashion’s hot topic.

designer trainers

The Loubishark Flat trainer from the AW20 collection. Copyright and courtesy Christian Louboutin

Louboutin has a fresh outlook. He also sees great potential in the gaming world and has created a dematerialised Loubishark sneaker with a Pop Art graphic shark-tooth-style sole for sites. “Gaming has an interesting aesthetic and there is a distinct visual language which I find so fascinating. Since I was a teenager, I have liked calligraphy and optics and this is like learning a new code,” he says. Take a tour of the brand’s Instagram feed and its website and you can see playful virtual and augmented realities in the LoubiFuture world. The retro-futuristic vibe is playful and dynamic, just like the vibrantly coloured collection. There was also the chance to immerse yourself in Louboutin’s imagination at ‘L’Exhibition(niste)’, a monograph show at the Palais de la Porte Dorée in Paris in 2020 where the designer’s sense of showmanship and theatre were celebrated.

Read more: Molori Designs Founder Kirk Lazarus on Ultra Bespoke Luxury

His own sense of luxury is more shaped by the real world. He owns a 13th-century château in the Vendée and a beautifully restored 100-year-old sailing boat which is moored on the river Nile. When visiting the boat, he says, “by the second night, the stress of the city has evaporated. I’m looking at this beautiful panorama at a pace that is caressed by the wind. There is no motor, so if there is no wind, you stop. I love to sketch on the river with the landscape passing by. Everyone is affected by stress – even if you adore your working life, it’s important to extract yourself,” says Louboutin.

man on camel

Christian Louboutin in Egypt, 1999. Copyright and courtesy Christian Louboutin

“Luxury – it has to create a form of reverie. Yet, it’s a huge word and belongs to so many territories. My luxury is not to buy expensive things – I see luxury as a door, an exit that allows for the freedom of mind and identity. And to have that escape is necessary for wellbeing,” says Louboutin. Being able to realise his own dreams has also made him something of a role model for a younger generation. If his twenty-year-old self could see his fifty-something self now, what would he see? “I would see a man living through his dreams. I would look at that person and see someone who tried not to live through preconceived ideas and who has a voice and that means someone who also listens,” says Louboutin. “Success is an added value.”

Christian Louboutin on how male/female fluidity is affecting his design thinking

“Something that has affected my design in recent years is the shifting of identities and the fact that I was compartmentalised between men and women before. That has dissolved for me into another way of thinking about male and female identity. Now, I have a freer way of designing. Outside of the traditional stereotypes, there is a bit of the showman in every man, and this is a new discovery.”

Find out more: christianlouboutin.com

This article was originally published in the Autumn/Winter 2021 issue.

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Reading time: 9 min
grand drawing room
man sniffing glass of red wine

Prince Robert de Luxembourg. Courtesy of Domaine Clarence Dillon. F. Poincet @ OccitMedia

Prince Robert de Luxembourg is taking Domaine Clarence Dillon and Château Haut-Brion, one of Bordeaux’s most prestigious wine estates, into the future by creating new winemaking facilities, a fine wine shop and a visitor centre. LUX speaks with him about mixing the worlds of art and fine wine, and growing the family business

Prince Robert de Luxembourg – just plain Robert to his friends and this interviewer – is in a hurry, although you wouldn’t know it. He is about to embark on his first family trip to the US, to visit the American side of his family, since before the pandemic. But if he’s ruffled by having to deal with the stresses of international travel currently, he isn’t showing it. “And how have things been with you?” he asks, listening thoughtfully and diverting briefly into a conversation about how curious the media world is right now.

Follow LUX on Instagram: luxthemagazine

Robert is someone who could easily have done very little at all; after becoming involved in the family company a decade earlier, in 2002 he became Managing Director of the family’s holding of Domaine Clarence Dillon, which owns, among others, one of the world’s most celebrated wine estates, Château Haut-Brion. Haut-Brion is what is known by connoisseurs as a ‘First Growth’, standing alongside Châteaux Lafite, Mouton-Rothschild, Latour and Margaux; the China-driven rise in values of these wines in the past 20 years has meant a surge in profit margins for their owners. A case of 12 bottles of 1989 Château Haut-Brion will set you back more than £15,000 (more than US$20,000); in a restaurant, a recent vintage will usually be priced north of £1,000 per bottle.

Haut-Brion also has more heritage than pretty much any other wine: American founding father Thomas Jefferson famously took a case home to Virginia in the 1780s; and, for those who care about these things, it has a distinctive style, often richer and more earthy than its fellow first growths.

grand drawing room

The salle des vignes in the 19th-century Pavillon Catelan, at Château Haut-Brion in Bordeaux, which has been converted and extended into a new visitor centre. Courtesy of Domaine Clarence Dillon

Like his wine estate, Robert has strong links to the US: his mother, Joan Dillon, was a stalwart of the US political establishment, who married Prince Charles of Luxembourg, a direct descendant of King Henry IV and Louis XIV, and a member of the Bourbon family. The heritage of the estate and other holdings in Domaine Clarence Dillon comes from his mother’s line: it was his maternal great-grandfather, Clarence Dillon, a Texan financier, who purchased Haut-Brion in 1935.

There’s an element of the Texan in Robert; his warm-hearted greetings, openness to conversation, straightforwardness. His English is somewhere between the private-school British of his upbringing and the East Coast aristo of his US family.

There is another side to him that needs prising out a little: the creative. He started out as a Hollywood screenwriter, one with considerable potential it appears, as one of his screenplays piqued the interest of Stephen Spielberg and was eventually optioned by Colombia Pictures. Although we don’t talk about it much, he plainly enjoys his interactions and ideas with the media and film crews, and there is creativity in both his planning as he expands and recreates his Domaine for the next decades and in the execution of elements such as Le Clarence and Pavillon Catelan.

The former is the restaurant he opened in Paris in 2015, now with two Michelin stars under chef Christophe Pelé, which, though reflecting a decidedly modern version of French cuisine, has been created to feel like dining at a Bordeaux château. The latter is his new creation at Château Haut-Brion and its (almost equally celebrated) neighbour La Mission Haut-Brion, a lavish visitor centre with contemporary-Baroque drawing and private dining rooms. The key message: the visitor experience can now be as lavish as are the wines.

vineyards and chateau

Château Quintus in Saint-Émilion, part of Domaine Clarence Dillon. Courtesy of Domaine Clarence Dillon

LUX: To what extent have you transformed Domaine Clarence Dillon? It’s a broader business now than when you took over.
Robert de Luxembourg: It was a farm when I arrived as a child. We had no offices, it was just one venerable wine estate, Haut-Brion. There was an accountant who would come maybe one or two times a week to my great-grandfather’s apartment in Paris and that was the only ‘office work’ that was undertaken. There was also a gentleman who would organise visits in Bordeaux occasionally. At that time it was a farm and today, we have become a group of companies, the mother company being Domaine Clarence Dillon. This entity oversees five subsidiaries, three vineyards and many more wines. We have grown into a substantial and expanding wine business enjoying a multitude of related activities.

Read more: David Taggart on photographing our cover star Jeff Koons

I believe considered growth is important for a family company in order to survive and flourish. In the short term, you could do very well having one extraordinary trophy, but if you want to keep the family involved and the shareholders happy over the long term, you also have to evolve and grow. That is as important as the element of pride and belonging and being part of an exciting story. The bottom line is making sure that future generations of our family remain committed and invested in the business. So, yes, growth has been a part of my strategy along with enjoying the creativity of developing new lines of business. This company spirit is important to all of our stakeholders – my colleagues, my family and ultimately our customers. Tradition and innovation are an integral part of our DNA. As an entrepreneur, and standard bearer for our family and company, I find this mix both exciting and rewarding! Every time you start something new, it offers you all kinds of other directions in which you can take the business, whether it’s a restaurant, or retail or wholesale. I am very proud to say that we have accomplished this successfully in all of the related lines of business that we have developed. Clarence Dillon and Haut-Brion were my initial inspiration. This has led us to reach a level of excellence in all of our new activities that become references of quality in their own domains in the world of fine wine.

By the way, we have just had one of the most successful en primeur campaigns of all time. Quite unexpected, given the context! This is particularly exciting for Quintus but also for Châteaux Haut-Brion and La Mission. Our campaign lasted two-and-a-half hours during which we sold all the wine that we released on the market. Life slowly seems to be coming back to normal and it is gratifying to see interest and sales returning from hotels, restaurants and the airlines industry, which had remained very quiet over the previous 18 months.

luxurious dining room

The salon gentilshommes, one of the private dining rooms at Pavillon Catelan. Courtesy of Domaine Clarence Dillon

LUX: You are building a new cellar at Haut-Brion. What prompted this?
Robert de Luxembourg: All big changes at the estate, even dating back to the 17th century, have been driven by newer winemaking practices. Whether it’s the Pontac family producing new French claret or the introduction of adding sulphur and racking and even introducing estate bottling later, these winemaking developments are constantly driving innovation. When we brought in tractors in the 1950s, I think they were the first in Bordeaux and we had to house them somewhere, so we needed a building. When we brought in new vats in 1961, which were the first steel ones to be used in winemaking in Bordeaux, the buildings needed to accommodate them. And then in 1991, 1990 or even 1987, when we were rebuilding the entire chais at La Mission and designing new vats, this informed our advances during the following decades.

Over the past ten years we have been re-thinking our whole way of winemaking. This is driven by a desire to offer the finest winemaking tools in Bordeaux to our colleagues. We also aim to create carbon-neutral buildings that offer the perfect working environment for my colleagues and an exceptional visitor experience that focuses the attention squarely on the world’s most eminent historical winemaking estate, Château Haut-Brion.

None of this is particularly new. We started integrating the first solar panels back in the early 1990s at our estates, and we’ve slowly continued to build these up over the years. Now, with this new project, our intention is to complete this work at Haut-Brion by fashioning a totally carbon-neutral installation. Through our collaboration with the German-American architect Annabelle Selldorf and her team, we are developing the Château Haut-Brion installations of the future, while respecting the past and placing the focus back on this historic estate. This will be the most important undertaking at this estate for the past few centuries. We have been working on it for six years and it will take four more vintages to complete.

grand drawing room

The salle des vignes at the Pavillon Catelan. Courtesy of Domaine Clarence Dillon

LUX: Your winemaker and Deputy General Manager Jean-Philippe Delmas must have a big role in this?
Robert de Luxembourg: Absolutely. The technical considerations for this project were front and centre. Jean-Philippe, alongside our Technical Director, Jean-Philippe Masclef, have together been driving this key process. It is interesting to think that Mr Delmas’s family has been overseeing all of these technical revolutions at this estate across three generations, starting with his grandfather, Georges Delmas, in 1923. At the very start of this project, having identified our architect, I told them, “You have carte blanche. What tools do you need in order to make the very finest wine possible?” Then we built a whole concept around what they had come up with. That has to be the starting point because it is ultimately exceptional terroir and wine that have always driven our success. After this came safety, comfort, ESG, sustainability and the visitor experience. Covid-19 provided us with extra time for reflection.

Read more: Maryam Eisler’s Spectacular New Photography Exhibition Opens At Linley In London

It has been a wonderful experience working with Annabelle Selldorf. Her firm had no experience in the arena of wine but a deep and very varied experience in other sectors, with a particular focus on museums, galleries and art. They recently worked on the Luma Foundation in Arles in parallel with Frank Gehry. They are just completing the extension of the Frick Collection in New York and refurbishing the Museum of Contemporary Art in San Diego, and she’s done galleries for David Zwirner and Hauser & Wirth over the years, and has recently received an important commission to work on the National Gallery in London. So, it was interesting for me to bring all of that expertise into a technical project to look at how these two worlds could come together.

The main challenge for me was that Haut-Brion has the most extraordinary history of any vineyard in the world. We didn’t want to create a huge architectural statement. If anything, we wanted to put the focus back on the Château and its story. So, we needed something technically perfect, as I’ve described already, but also, from an architectural standpoint, a structure that was rather discreet. That’s why we needed an architect whose design principles and statements wouldn’t overwhelm the history but respect and celebrate it, all the while introducing a very modern concept.

bottle of wine and glass

Haut-Brion 1985, a classic vintage of the château. Courtesy of Domaine Clarence Dillon

LUX: What about the design of the new chai, and how will it relate to the Château?
Robert de Luxembourg: As I mentioned, it’s a modern, carbon-neutral construction using all the latest technology, whether geothermal or solar. As far as the design is concerned, it’s purposely discreet in order to focus the eye and mind on the Château, which is one of, if not the earliest château that was built solely to oversee wine production for the Pontac family whose house was not far away in Bordeaux. So the Château has sort of been obscured over the centuries as people have added on bits such as technical buildings and farm buildings. I would love to open up the Château again so that it is the first thing you see when you arrive. This is not the case today. And we’re trying to get away from having cars and tractors and stuff in the courtyards around the Château and just have serene parks and gardens outside. And that’s another concern: how do we monitor how people are going to be coming to us? Will they be coming in self-driving vehicles? Will they be coming in self-flying drones? How do we accommodate the new visitor over the next few decades? It’s not just about what’s going to happen in five years, but the next fifty.

LUX: So what will a visitor see in 2022?
Robert de Luxembourg: Well, in 2022, it’ll be a big hole, so there will be nothing. That’s why we have built our new visitor centre. And La Mission and Quintus will still be available for visits. Also, the shop, La Cave du Château Bordeaux, opened in July.

LUX: What will the private dining experience at the visitor centre be like?
Robert de Luxembourg: The idea is to recreate the atmosphere that we have in Paris [at Le Clarence Restaurant] so that people feel they are surrounded by the vineyards and they can have tailor-made tasting experiences. They can bring their friends and have access to an extraordinary range of vintages they will not have access to elsewhere. And the wine is going to be from our estate only.

parisian hotel

The façade of Hôtel Dillon, Paris. Courtesy of Domaine Clarence Dillon

LUX: Will there be a kind of VVIP experience that you can offer with this private dining?Robert de Luxembourg: I think anyone that comes to us should be considered a VVIP. That’s our culture here; we’ve always welcomed all visitors and everyone has been treated as a guest in our home. We’ve never, to date, sold anything. We’ve never had anyone pay for any experience: it has always been free, everyone’s always been given free wine. So, in time, that is going to have to shift, because it’s a huge amount of work to have people serve and run the visits and the rest of it. Today, we receive around 10,000 visitors a year, and pouring 20,000 glasses of La Mission and Haut-Brion for free has an impact on our stocks when we are producing very little anyway. So, I don’t think it can go on forever, but within the new buildings, we will have dedicated spaces for visitors and special dining areas. Access to certain areas, depending on what you’re interested in, will be limited, of course, because we have collections of documents in our library, our collections of cultural tools, etc. Our new facilities will be outside the new visitor experience, but for the next few years – because it’s a three-year process before we even start the other building – we will have people using this space and they’ll be able to have catered lunches or dinners.

Read more: Entrepreneur Utsava Kasera on finding his gap in the market

LUX: Is it returning to business as usual at Le Clarence, following the lockdowns?
Robert de Luxembourg: I’ve tried to bother the chef as little as possible because it’s been complex getting up and running again. So far, the feedback that I’ve received from people who are friends of mine who have gone there has been very positive. It’s getting back into training and if you’re playing at the top of the league, you need to build up slowly and so that’s what we’re doing. I anticipate that we will become a little bit more normal in our practices and open up further come September. Our private rooms have had little use – we haven’t felt comfortable doing that – but it’s all now slowly returning to normal. What’s great is that people are so excited to be there with us. People are coming and staying very late. That’s part of the advantage the way the Clarence is conceived: they come and they stay. It can be challenging for our team because we have people still finishing their lunch at 6.30pm just as we have diners arriving, so we need to accommodate that, especially when people have missed this experience so much that they don’t want to depart.

kitchen team

The team of the hotel’s restaurant Le Clarence. Courtesy of Domaine Clarence Dillon

LUX: Can you tell us more about the 2020 vintage and also a bit about Château Quintus?
Robert de Luxembourg: Well, 2020 has been a huge success. Obviously, over the past few years we’ve had Mother Nature on our side. One of the positive aspects of global warming – if you’re looking for them – is that we’ve been making some extraordinary wines with vintages that happen to be in line with some of the finest vintages made over the past century. When you look at vintages such as the ’45s, the ’47s, the ’59s, the ’61s, the ’82s and the ’89s, they tended to be hot, dry vintages but still with enough humidity for the wine not to be stressed. Even 2003, which was the hottest, still has lovely acidity in the reds and the whites didn’t suffer either. The weather conditions have been perfect in order to produce great vintages and obviously the techniques have also improved significantly.

With Quintus, we’ve acquired three sites with different vats, both concrete and steel, so it was also an amazing laboratory for us to work in. Ironically, there was probably more variety to work with here for our winemakers than they had at La Mission or Haut-Brion. It’s taken some time for them to fully come to terms with the terroir, which is normal, but with 2020 we’re now coming up to our tenth vintage.

We’ve grown with the property, we understand it better every year, and I think we’ve made the best wine so far in 2020 and it’s recognised by the market. It’s the first time where, you know, critics are confidently saying, “Yes, this is a truly great wine and terroir”. We have totally changed the winemaking practices here on the right bank. I have never hidden the fact that my motivation is to produce one of the top (if not the finest) right bank and Saint- Émilion wine at this estate. That is why we named the estate Quintus (as the Romans may have named their fifth child). Quintus has the same potential as our first four wines, both red and white, to be one of the very finest wines in the world. I believe that we are up to the task of making this dream a reality!

Robert de Luxembourg’s key milestones

2002: Becomes Managing Director of his family’s Domaine Clarence Dillon, owner of Château Haut-Brion
2005: Launches mid-market wine brand, Clarendelle
2008: Takes over as Chairman
2009: Completes major refurbishment at Château La Mission Haut-Brion and begins the same at Château Haut-Brion
2011: Acquires Château Quintus
2015: Opens Le Clarence restaurant and La Cave du Château wine shop in Paris
2021: Opens the Pavillon Catelan visitor centre and La Cave du Château at Haut-Brion
2025: Château Haut-Brion cellar refurbishment due to be completed

Find out more: domaineclarencedillon.com

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Reading time: 16 min
James Chen standing in front of plants
James Chen standing in front of plants

James Chen, Chairman, Chen Yet Sen Family Foundation and ‘Vision for a Nation’

‘Moonshot Philanthropist’ James Chen speaks to LUX about the importance of risking capital for a mission that matters

James Chen is on a mission to tackle a major problem that most of humankind doesn’t even realise exists. There are more than two billion people worldwide who suffer from debilitatingly poor vision, with no recourse to help. And yet all it would take to transform their lives is a simple pair of prescription glasses. Poor vision is a life sentence that could easily be lifted, with just a little help. In what he refers to as ‘moonshot philanthropy’, Chen – softly spoken, thoughtful and himself a wearer of prescription glasses – set out to change the world.

During his eighteen-year philanthropic journey, Chen has pioneered developments in optical technology through his company Adlens and overseen its implementation in the developing world through his NGO, Vision For A Nation. In July this year, largely due to pressure from his campaign Clearly, the UN adopted a Vision for Everyone resolution, which was unanimously agreed upon by all 193 member states. By recognising vision as a basic human right, the resolution will kickstart a global effort to help 1.1 billion people with poor vision by 2030. Here, Chen speaks to LUX about his mission.

LUX: You were influenced by your father to become involved in philanthropy. Tell us about that.
James Chen: When my father retired from business, he devoted himself to philanthropy in his hometown. I think a lot of people at that time were very generous, [but] they [only] wrote cheques. The difference with my dad was that he actually went there himself, a few times a year: he made that seven-hour trip [to his hometown], got to know the people and their needs. He set up schools, hospitals, town halls, and everything in between. Later, when he got old and stepped back from it, [I used it as] impetus for setting up the family foundation. Personally it was very gratifying to work with the family, and to build on his legacy, in China. But I wanted do dig into something meaningful globally. I had no idea what it would be.

Follow LUX on Instagram: luxthemagazine

LUX: So how did the problem of vision come onto your radar?
Jame Chen: I came across this Oxford professor [Dr. Rob Stevens] who invented adjustable-powered lenses, and it immediately clicked with me. I grew up in Nigeria, where our family business still is, and for most of my career I’ve also been in developing Asia. The thing that struck me was that very few people wore glasses there – either because they don’t need them, or they don’t have access to them. When I met this professor, I could see how I could help solve the problem.

people trying glasses in Rwanda

Thanks to Chen’s campaign Clearly, the UN is aiming to help 1.1 billion people with poor vision by 2030. Image by Sarah Day

LUX: Adlens is the vehicle you created to tackle this. What was that journey like?
James Chen: I formed Adlens with [Dr. Stevens]. We wanted to develop the technology and apply it commercially in the developed world, and socially in the developing world. My team spent two years knocking on the door of the World Bank, which ultimately rejected us. The industry and professionals said that it couldn’t be solved, but their model of delivery of glasses is to high resource environments: that model falls over in the developing world. That’s why we set up Vision For A Nation, an NGO, to test our model in a low-resource environment. We picked Rwanda, and developed a protocol to train nurses in three days to do a good enough eye test, and to dispense glasses. In five years, we screened 2.5 million of the 12 million population in Rwanda and dispensed 300,000 pairs of glasses. We left at the end of 2017, [having] done the thing that the policymakers said couldn’t be done.

LUX:  How did you scale that model?
James Chen: Instead of replicating the program one country at a time, I knew that this was a global problem: we had to think differently. That’s where I applied my risk capital to start the Clearly Campaign. Our target was to get policymakers to understand what we called ‘the problem that the world forgot’. We said, ‘if you have uncorrected poor vision, how are you going to achieve your sustainable development goals?’. For someone who has poor vision, it’s probably going to affect their educational outcome, their productivity; even gender equality is affected by poor vision. That’s the crux of our campaign.

LUX:  This concept of philanthropy and vision, had anyone done that before you?
James Chen: No one [has] thought of it in terms of a bigger scale. That’s why I had a brick wall when I first started looking into this. People do these programs [where they] go to a village and take glasses, but that doesn’t, to me, solve the problem. Poor vision is always put into the health silo: in the priorities of what governments have to tackle in developing countries, there’s a whole list of things that are perceived as higher priority than blurry vision. But there are 2.2 billion people in the world who have poor vision, of which, for at least 1 billion people, all they need is a pair of glasses to correct it.

Read more: Gaggenau’s Jörg Neuner on embodying the traditional avant-garde

LUX: Why do you think it took a philanthropist with no prior knowledge of the sector, instead of scientists and governments, to solve the issue?
James Chen: A key problem in the world of aid is there is very little risk capital available. As a philanthropist, I am in the privileged position of being able to take risk with my capital. If it’s successful, it’s hugely impactful. If it fails, I can absorb that loss. It’s now my prime mission [to incentivise] the high net-worth community to do the same. I coined this phrase ‘Moonshot Philanthropy’, and I came up with a tagline: ‘privatise failure, socialise success’.

James Chen giving a speech

Chen delivering a speech at a Sightgeist event in London

LUX: What would you say to people to encourage them to do ‘Moonshot Philanthropy’?
James Chen: Recognise the superpower that we have as ultra-high net worth individuals: we can deploy our own capital, and we can take as much risk as we want. Most of the high net-worth community do not deploy that superpower.

LUX: Do you think there is enough dialogue between philanthropists?
James Chen: No. There’s still a lot of scope [for that]. There’s all this noise around impact, investing, and social enterprise, and lots of donors have become confused. Most people who call themselves philanthropists are really doing charity or patronage. With the ‘Moonshot Philanthropy’ idea I want to plant that seed so that there is a model for people to use. I think I’m in a unique position to reframe this, to help people to grasp it. That’s the good thing about philanthropy: it’s different from business. In business you’ve got a great idea and then you try to maximise the value. In philanthropy, if you think you have a great idea, share it, and let people run with it. That’s the best way to scale it.

LUX: What’s next?
James Chen: I’m very focused on proving the link between vision correction and its impact on things like productivity and education outcome. We need to provide the evidence base so that governments will invest. It’s not just helping me by doing all this; I’m bringing more awareness, and capital, and support to the whole sector.

Find out more: jameschen.vision

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Reading time: 6 min
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a foggy mountain

Harnessing renewable energy from sources like hydro electric power is essential for investing in the future

Jessica Hodges

Jessica Hodges

From renewable energy to alternative food products, biotech to healthcare, ESG is helping to bring impact to the forefront of investment portfolios. As a partner at Deloitte, Jessica Hodges is responsible for helping private clients build responsible investments into their portfolios. She speaks to LUX about the increasing centrality of ESG to business strategy and why family offices need to be ahead of the curve. By Samantha Welsh, Philanthropy Editor.

LUX: What drove your own interest in ESG?
Jessica Hodges: I was interested in ESG issues from a young age – albeit the acronym didn’t exist yet – and was always keen to get involved in projects that had a social or environmental angle. My job means I come into contact with a large number of families, and I’m keen to ensure that we, and they, make an impact through the work we do. Considering environmental, social and governance (ESG) risks is becoming increasingly central to business strategy.

LUX: What trends are you currently noticing among family offices?
Jessica Hodges: Family offices are all unique, but generally we are seeing more of an interest from the next generation in issues that have a positive impact on the environment and on society. Younger generations are becoming increasingly involved in managing their family’s wealth and demanding investments that align with their values. They are particularly focused on how they measure ESG impact, considering on a case by case basis the impact companies are having and how they may change to align to ESG values, as well as using data to understand it.

Many next gen clients feel a real sense of obligation – particularly if the source of their wealth may not have been considered to have positive impacts in the past. Often in a family with multiple siblings, you might see one sibling managing the family business, one running the family office and one leading the philanthropic side of things.

LUX: Which sectors are next gen investors most interested in?
Jessica Hodges: Areas of focus include renewable energy infrastructure projects; alternative food products; agricultural technology and alternative farming; healthcare and biotech. What is so interesting is how ESG is bringing that ‘impact’ element into the broader investment portfolio – an area I think family offices are ahead of the curve on.

Follow LUX on Instagram: luxthemagazine

LUX: What makes family offices potentially well suited to ESG investing?
Jessica Hodges: Family offices typically have more control over deciding and managing their priorities than public funds as they are private. They do not have to respond to shareholder demand in the same way, and have flexibility over how they use their large pools of capital. Their investment horizons are also often long term: instead of looking to make a quick return, they invest over five year periods or more, and do not have the same financial return requirements that larger venture capital firms have.

Being smaller, and typically more flexible and agile, makes it easier to introduce policy change and implement if they have the skillset to do so. Additionally, there are some family offices that are heavily focused on supporting their local community, helping to make more noticeable and measurable change locally rather than on a macro level.

Jessica Hodges delivering a speech tog gusts in front of a screen

Jessica Hodges delivering a speech at the Deloitte Family Office Conference

LUX: What basic interventions can a family make to incorporate ESG targets into an investment model which has been in place for generations?
Jessica Hodges: Due diligence of sustainability practices is key. This is an area that family offices will need to consider planning for, as a resource for sufficient oversight of external managers could be an issue for smaller organisations. It’s also key to have effective controls in place to measure and monitor fund managers, and ensure strategic objectives set by the family office are met.

ESG-proof due diligence and investment processes are also extremely important. This can include fully understanding the investment philosophy of any external managers (without any complicated jargon), obtaining evidence of shareholder engagement, and verifying performance data. The easiest intervention to make is often an exclusionary policy: the family picks a few areas they are not willing to invest in, such as organisations that negatively impact the environment or public health.

Read more: Professor Peter Newell on why the wealthy need to act on climate change

LUX: The ESG sector is unregulated and family offices value authenticity and trust: how do managers evaluate risks such as data validation, fraud, and greenwashing?
Jessica Hodges: It’s key that family offices have independently verified credentials. Besides checking a firm’s governance mechanisms, internal systems and controls, assurance would focus on whether there is a positive risk or ESG culture and a good level of awareness. In the same way that auditors come in to very financial data, providers will come to verify non-financial data over ESG metrics.

LUX: How is the ESG industry model disrupting traditional investing models?
Jessica Hodges: Firms are trying to determine which of their investments have both positive and negative social or environmental impacts and want to be clear on the implications of these with their public disclosures. They are also figuring out factors that will resonate most with their clients. If product governance is not thought through properly then there could well be negative consequences. My expectation is that there will be increased monitoring requirements with regards to asset portfolios, leading to additional costs – although proponents of this would argue that it is money well spent.

The sales part of the investment cycle is more complex since investors in ESG are not seeking to solely meet financial return objectives: at what point do you determine your exit? Historically, family offices – along with private equity – might have been looking to exit at the point when they could maximise their financial profits. Now, family offices will need to consider whether the targets outlined have been achieved, along with the broader impact on society or environment.

LUX: What makes a successful family office?
Jessica Hodges: The most important thing for a ‘successful’ family office is alignment of goals, and understanding what the family hopes to achieve. It is only by knowing where you want to get to that you can understand if you have really got there and measure how you performed!

Landscape photography by Isabella Sanai

Jessica Hodges is an Investment Management Audit and Assurance Partner at Deloitte

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Reading time: 5 min
public artwork of writing on building of roof
woman wearing pink suit

Emilie Pastor © Kate Martin.

Emilie Pastor is a scion of the Monaco real estate and art collecting dynasty; Sibylle Rochat works with her as art advisor. Here, they speak to Samantha Welsh about their unique style of spotting and supporting artists

Emilie Pastor was born into art. She is a scion of Monaco’s renowned real estate family, and her father Michel Pastor was one of the most significant European art collectors of the 20th century. Emilie has teamed up with London-based art advisor Sybille Rochat, herself a significant figure on the collecting and consulting scene, to found the philanthropic organisation Concrete Projects. Pastor and Rochat are supporting emerging talent by providing financial and logistical support and expertise, and catalysing some exciting new collaborations with the music scene.

LUX: What made you want to engage in the art world together?
Sibylle Rochat: We started to see how, because of commercial pressures, everything was looking the same. It’s always the same artists represented by these mega-galleries that can produce big shows for a museum. We realised that a lot of young and mid-career artists were talking about projects that were impossible because of a lack of funding. The art world needs new voices, new ideas, new concepts.

Emilie Pastor: I wanted to give back and to make sure that creativity would go on, that it would not become too business oriented. That’s why it challenges us, to know that we are able to give this little bit extra, to have exhibitions that couldn’t be realised without us.

green doorway

Concrete Projects supported Our Product, an exhibition by Pamela Rosenkranz at the Swiss Pavilion, Venice Biennale, 2015. Image by Marc Asekhame.

LUX: The two things you offer are financial and technical support. How does that work?
Sibylle Rochat:
When there’s a big project that we want to participate in, it’s quite challenging financially for galleries because they always need private support, especially with all the cutbacks in the culture sector. But what we offer is never big, big financial support. Rather, we’ll pay the technician, or for the water for the swimming pool, or the painting. For technical support, we have a solid network of art technicians and art handlers – very specialised craftspeople.

Emilie Pastor: For sustainability, we will try to have local support, too. That’s important for us.

Sibylle Rochat: Yes, we try to never fly anyone in for a project. We’re very careful about our carbon footprint. It’s good to source locally, for the community around the museum, for the artists to know the city, and so forth.

woman sitting on sofa

Sibylle Rochat © Kate Martin.

LUX: You also support Chisenhale Gallery.
Sibylle Rochat: I really like Chisenhale’s programme – the work they do and the space they give to new voices. They have an amazing track record in terms of artists. They’ve been showing Lynette Yiadom-Boakye since very early on, as well as Camille Henrot, Caragh Thuring and other young artists. We supported the work of Hannah Black there – she’s a very political artist who’s leading challenging conversations about change.

LUX: What does it take for a work to resonate with you?
Emilie Pastor: I need to feel something. I need to understand it, to see if it makes sense in my collection, if it’s coherent. I think about my children when I add to my collection – it’s a kind of legacy. I want to leave them something that has a meaning, that tells them something about the time they grew up in.

Sibylle Rochat: Kids only ever know them as parents. Art allows children to see and know their parents better.

public artwork of writing on building of roof

CAT’S PAW by Abbas Akhavan was also supported by Concrete Projects at Chisenhale Gallery, London in 2021. Courtesy of the artist. Photo by Ali Sadeghian

LUX: What projects do you have coming up?
Sibylle Rochat: We noticed the strong rap scene – grime especially – in places in south London like Peckham. Some of the musicians were looking at contemporary art for their album covers, but there was no bridge. So we decided that it would be good to put the two together to create an art video and track. (Think about Kanye West, who asked Louise Bourgeois to do his album cover.) We expose them to another scene. It’s an opportunity for both sides to find another world and be enriched by that. What I see is these young kids creating songs which resonate with video artists today. They need to do something together!

Find out more: concreteprojects.co.uk

This article was originally published in the Autumn/Winter 2021 issue.

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Reading time: 3 min
luxury beach residence
luxury beach residence

One of Molori’s recent and largest projects is this 2,100 sq m home in California, remodelled as a resort

Molori Designs takes the concept of bespoke to a whole new level. Answering all your lifestyle needs, whether you’re on safari in South Africa or settling down in Santa Monica, they specialise in tailoring everything to the individual client. LUX speaks with founder Kirk Lazarus

Super yachts, private jets, sleek urban apartments, tropical beachside villas, endless vistas and infinity pools – global architecture and lifestyle company Molori Designs is in the business of dreams (‘molori’ means ‘to dream’ in Tswana, a southern African language), or rather, the dream. This is the one where you, essentially, have it all. Founded by South African-born, Sydney-raised entrepreneur Kirk Lazarus, the company owns a safari lodge in Madikwe Game Reserve in South Africa, several resorts in Clifton and Cape Town, and Port Douglas in Australia and a superyacht called Told U So. They also develop and design luxurious, turnkey homes for the ultra-rich which are carefully curated to the individual’s needs and tastes, from the art hanging on the walls to the types of spirits stocked in the bar. “Usually when people think of resorts, it’s connected with the idea of going on holiday. Our goal, from a design perspective, is to create a lifestyle where you don’t need to take a vacation from it,” says Lazarus.

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As such, their design approach is focused on not only achieving the highest possible standards of luxury living, but also anticipating the future owner’s day-to-day needs. They often ask clients to talk them through their daily routine from the time they wake up to the time they go to bed so that they can pinpoint moments which could be made more seamless. Of course, this is also the appeal of branded residences, which are kitted out head-to-toe in, say, Giorgio Armani or, in the case of hotel-branded residences, come with all the expected five-star amenities and services: private chefs, valet parking, housekeeping, a 24-hour concierge. The key difference, however, is that with Giorgio Armani or Four Seasons residences, you’re buying into a lifestyle defined by that brand, but with Molori’s homes, every aspect of the design is tailored to the specific individual or family. All furniture is custom-made in Italy and the company collaborates with luxury brands to create bespoke fixtures such as Murano glass × Molori chandeliers, and Missoni Home upholstery.

luxury living room interiors

luxury dining room

The living room (top) and formal dining room of an apartment in New York City overlooking Central Park designed by Molori

There are, however, a few design principles that define every Molori residence. “We make sure that every corner of your home has a purpose regardless of how big the property is,” says Larissa Makkonen, one of the company’s designers. “Amazing views are also always a priority for us. We often use mirrors to reflect the ocean or landscape so that you feel surrounded by nature.”

luxury pool

The pool area of a California beachfront home, designed by Molori in 2018

As the company is relatively small, the team is directly involved in every stage of the project, which allows them to continuously adapt their designs and push for greater levels of personalisation. With yachts, for example, that means going to the shipping yard where the boat is being built and discussing how much they can manipulate the basic structure to include bigger windows or more spacious bedrooms.

Read more: How Andermatt became a leading luxury destination

The ability to adapt is also fundamental to the company’s approach to sustainability. They try to “create the greenest environment possible” while also anticipating changes in climate and landscape. According to Lazarus, beachside residential projects have been particularly challenging in recent years due to global rising sea levels and how the need to accommodate this will impact the coastline in the future.

luxury bedroom interiors

The master bedroom in the New York apartment

For now, though, his sights are set on Miami – “one of the places to be for luxury” – where Molori currently has several turnkey projects in progress. “It’s exciting to see how far we can push the envelope in luxury-style living,” Lazarus says.

Find out more: molori.com

This story was originally published in the Autumn/Winter 2021 issue.

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A building
A building

The OWO by Raffles, Whitehall, London

man wearing a suit

Jeff Tisdall

The Old War Office was the centre of operations for the UK war effort. Three quarters of a century later, The OWO has once again become a focal point, but this time as one of the leading hotels and branded residences in Central London. Ahead of the hotel’s opening next year, Samantha Welsh speaks to Jeff Tisdall, Senior Vice President of Development, Residential & Extended Stays at Accor, about Raffles’ first London-based project

1. How significant is Raffles’ arrival in the UK and London?

It is difficult to underestimate the importance of Raffles’ arrival in London. Really, there is an argument that this is the most important milestone in the evolution of the brand since the opening of Raffles Singapore back in 1887. Raffles Singapore takes its name from the British statesperson Sir Stamford Raffles, founder of the modern city-state. It has been setting the standard for luxury hospitality for more than 130 years, introducing the world to the concept of private butlers. There is something very fitting and meaningful about bringing the brand back to the UK as part of this extraordinary development.

Follow LUX on Instagram: luxthemagazine

2. Why does The OWO standout in the London super prime market?

The OWO has really set itself apart in London’s resilient, super prime residential market. Over the last decade, branded residences have really come into their own and often dominate the very highest end of leading property markets around the globe. In this market context, The OWO Residences stands out as a one-of-kind opportunity. The dedicated Raffles team will deliver an unmatched service offering. We spent a lot of time during an extensive planning phase, curating the offering and designing an unrivalled set of private facilities that are exclusive to residents.Without question, this will be an extraordinary address to call home.

dining room

The dining room at The OWO. Image courtesy of Grain London

3. Have you seen as much branded residential development in London as has been observed in other super prime markets?

I think it is fair to say opportunities to develop luxury branded residences have been more constrained in markets like London, where we see greater reliance on historical conversions. The integration of the hotel and residences at The OWO ensures an array of services will be available to residents, with an internal courtyard that provides the residences with some physical separation from the hotel. It is this perfect balance between service on one hand, and privacy, exclusivity and security on the other, that is often so elusive, and perfectly achieved at The OWO.

Read more: Pioneering Artist Michael Craig Martin on Colour & Style

4. How does The OWO compare in scale to other Raffles residences?

Each Raffles Residence project forms part of a global portfolio of extraordinary private homes – all meticulously designed, luxuriously appointed, and of course infused by Raffles legendary passion for service. Yet, each project is entirely unique.

In terms of scale at The OWO, our partner, the Hinduja Group, has taken the private amenities available to a new level of luxury. Residence owners will have access to an extremely generous 30,000 square feet of exclusive residential facilities. Of course, The OWO will also be a culinary destination, featuring nine restaurants and bars.

a bedroom with white sofas

Principal bedroom at The OWO. Image courtesy of Grain London

5. Why have branded residences become so appealing post pandemics?

For many, the pandemic has served to help bring what is important in life back into clearer focus. The fact that for purchasers at The OWO, their homes will be serviced by Raffles, a brand with experience and trust accumulated over more than 130 years, brings tremendous peace of mind. Today’s UHNW buyer is also looking for authentic, meaningful luxury. From a service perspective, we focus on what we describe as emotional luxury. How we make a resident feel is every bit as important as the services we deliver. From a dedicated concierge team to fitness and wellness attendants, dog walking and sommelier services, private chefs and legendary Raffles Butler services, there really is no detail overlooked.

6. What benefits do residents of The OWO receive?

The Residence Director leads a dedicated residential team of 25-30 people. This team is focussed solely on The OWO residents. In-residence dining, catering for private events, spa treatments and housekeeping are just a few of the optional a la carte services that can be arranged. Homeowners will also be embraced as VVIPs at Raffles London, enjoying priority reservation privileges at dining venues and preferred pricing. The effect is to create a sense of belonging, recognition, and privilege. Additionally, through the Raffles Owner’s Club, this preferred status is extended beyond The OWO to 5000+ participating hotels and resorts worldwide, and more than 40 brand portfolios.

Find out more: theowo.london

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woman sitting on wall

Portia Antonia Alexis is a leading consumer business analyst, neuroeconomist and mathematician

Portia Antonia Alexis is a consumer goods analyst and researcher specialising in the realm of neuroeconomics, where she uses advanced analytics to determine the thought processes of consumers and how best to appeal to them. Here, the McKinsey alumnus speaks to LUX about the impact of the pandemic on consumer habits and the future of hard luxury

LUX: How do you define hard luxury?
Portia Antonia Alexis: Hard luxury is simply a term that refers to timeless products such as watches and jewellery, while soft luxury refers to products such as leather accessories, bags, and designer clothing. While this may sound a little basic, an easy way to remember the difference is that hard luxury refers to pieces that are physically harder to break, while soft luxury refers to pieces that are soft to the touch.

LUX: What was the relationship between hard luxury and e-commerce pre-pandemic?
Portia Antonia Alexis: Pre-pandemic, hard luxury goods were very rarely sold online. After all, while major hard luxury retailers such as Tiffany & Co., Longines, and Rolex consistently advertised through online channels, the idea behind these advertisements would be to drive people to their in-person stores rather than try to drive online purchases.

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The reasons behind this can mostly be attributed to the price of hard luxury brands. Generally speaking, a high-quality piece of jewellery or a luxury watch will cost over $1,000, and in an online setting, many people were uncomfortable with spending such a large sum of money. Online shopping was also much less conducive to driving sales, as while an in-person salesperson could use sales tactics to condition the brain into making a purchase, the nature of an online shop made it much harder to do so. As a final note, many people enjoyed the experience of shopping for hard luxury in-person, as they get a psychological ‘high’ of sorts due to the increase in perceived status that they felt when shopping for an expensive item in person; however, when online, this reaction was greatly muted.

LUX: How has the hard luxury sector been affected by COVID-19?
Portia Antonia Alexis: As with many industries, hard luxury sales plummeted during the first few months of the pandemic, but by the third quarter of 2020, there was a large resurgence in sales. For example, in the third quarter of 2020, the luxury conglomerate Richemont had a 5% increase in sales that was largely bolstered by its jewellery assets and during that same time period, Maisons had a 13.3% increase in sales, which was largely thanks to a strong performance by its hard luxury brands Cartier and Van Cleef & Arpels. I expect to see this positive momentum continue in 2022, and I would not be surprised if hard luxury revenues meet 2019 levels this year.

LUX: From a neuroeconomic standpoint, why do you believe this rise in sales occurred?
Portia Antonia Alexis: Given that most hard luxury brands were reliant on in-person traffic to drive sales, the pandemic necessitated a complete revamping of the online experience so that these brands could replicate the same psychological triggers that shoppers felt when they were in-store.

One of the biggest innovations in this field was the advent of personalised online appointments. These appointments involve a salesperson booking a time with a client and then having a video conference where they have their entire collection on offer, and these were great substitutes for in-person appointments for two main reasons. The first was that the salespeople were able to use many of the same sales tactics that they used in store, and from a neuroeconomic standpoint, this generated a more positive response in the brain of the client that then led to a higher conversion rate than a simple online store would have. The second major difference was that the salesperson could physically try on a piece of jewellery, and this was important because it not only allowed the client to analyse the fit of a piece using a real person as a point of reference, but made the client more comfortable with shelling out large sums of cash for an item.

Read more: Prince Robert de Luxembourg on Art & Fine Wine

Another major innovation was the increased emphasis on customer service. On a basic level, this was done by having more people on hand to answer questions and do sales calls and by making the waiting time for answers either online or on the phone much shorter. This helped give clients peace of mind while shopping, alleviating a lot of the unknowns that come with purchasing while only having a picture as a frame of reference. This customer service also extended to details such as warranties and returns. In the past, many hard luxury companies had strict return policies, but in light of the pandemic, many made it so that you could try a piece on and then return it if necessary. This was crucial as it made people much more comfortable with making a large online purchase. However, since it is generally a bit of a hassle to return something, this barrier would cause many clients to mentally accept sub-par items, leading to items that would have been rejected in store still getting sold so long as they looked good online.

In tandem, these two factors made online shopping far more similar to in-person shopping than it was pre-pandemic, and as a result, sales were able to remain relatively high despite the fact that there were very few physical stores that were open.

LUX: Are there any other major factors that you feel were important?
Portia Antonia Alexis: I’d say that the influence of geographic variation cannot be overstated. While business in the United States was lacklustre, China and Japan, which are the second and third largest luxury markets by annual sales respectively, became especially influential after removing their COVID-19 restrictions earlier than most. That’s because there was a marked rise in ‘revenge buying’, which were shopping sprees driven by a feeling of having missed out during the lockdown, and ‘reunion dressing’, which were surges in demand driven by re-uniting with people after large periods of time in lockdown, and in tandem, this led to a massive growth in sales in these countries. In fact, mainland China was the only region on the planet to come out of the COVID-19 pandemic with higher local spending than it had in 2019, as it experienced a massive consumption growth rate of about 45%. When you further consider the increase in per capita wealth being generated in China, I’m confident that in the next few years, China may overtake the United States as the world’s leading hard luxury market.

LUX: What will hard luxury companies have to do to encourage growth post-pandemic?
Portia Antonia Alexis: I think that one of the single most important changes that hard luxury companies will have to undergo is the shifting of their focus from the American market to the Asia-Pacific one, with China being their primary long term target.

Research has shown that relative to American consumers, Chinese consumers tend to have very different responses to advertisements. More specifically, it seems that while American consumers respond well to brand awareness, which is created by, say, commercials at the Super Bowl, Chinese consumers tend to be far more concerned with intrinsic value, which derives from factors such as the quality of the materials used, how the goods are created, and what the brand’s story or ethos represents.

Chinese consumers also seem to respond poorly to discounted merchandise. Now, during the pandemic, many American brands dropped prices or released lower cost lines of products in order to make their goods more affordable to cash-strapped consumers. However, this often backfired in the Asia-Pacific, where consumers perceived this fall in prices to be a drop in intrinsic value, which therefore made the goods less desirable than they were before the prices were decreased!

In any case, I think that if American brands are to fully take advantage of the Chinese markets, they will have to focus more on building a long term story for their brand and less on simply creating a recognisable logo with flashy advertising. However, given that the Chinese and American markets are so large yet so different, the big challenge here will be to straddle the competing consumer mindsets in both regions. In my opinion, hard luxury brands can achieve this by applying different neuroeconomic principles to their marketing campaigns and brand building on a regional basis, and my hope is that in the coming years, more analysts with a neuroeconomic background will enter the consulting field so that this can be achieved!

Portia Antonia Alexis is a neuroeconomic consumer goods analyst and researcher who works with luxury brands such as L’Oreal, Estee Lauder, and Tiffany & Co. @portiaeconomics

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painter in the studio
painter in the studio

Georg Karl Pfahler in his studio, 1965

Our contributing editor and columnist Sophie Neuendorf caught up with renowned Mayfair gallerist Simon Lee to discuss the Asian art market, NFTs and the enduring influence of Georg Karl Pfahler

Sophie Neuendorf

Simon Lee has always been at the forefront of artistic movements and changes in taste, showing emerging and established artists that represent the zeitgeist and rapidly gain popularity. Now, he’s presenting the first ever exhibition of German hard-edge painter GK Pfahler (1946-2002) in Asia.

Pfahler’s dogged pursuit of the hard-edge style make him one of the most unique German artists of the last half century. Throughout his career, his work remained steadfastly focused on the interplay of space, shape and colour. At the same time, his paintings contain traces of pop and minimal art, unifying two of the most prevalent styles of the 1960s.

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During his lifetime, Pfahler exhibited alongside artists such as Frank Stella, Ellsworth Kelly, and Kenneth Noland in shows such as “Signale” at the Kunsthalle Basel, Switzerland and  went on to represent Germany alongside Gunther Uecker and Heinz Mack at the Venice Biennale in 1970. In the decades that followed, Pfahler continued to experiment with the constraints and boundaries of painting and today, his work remains more relevant and perhaps, even more cutting-edge than much of the contemporary art being shown and hyped.

Sophie Neuendorf: 2021 has been quite a tumultuous year for most galleries. How do you feel about the changes we have experienced within the art business?
Simon Lee: The pandemic has given rise to some fundamental shifts in the way art is mediated and bought. Online sales have greatly expanded the reach of the art market and we have seen a corresponding shift in taste and commercial success.

Sophie Neuendorf: Recent reports suggest that Asia is a force to be reckoned with in terms of creativity and sales, even post-pandemic. What insights can you reveal from your years of experience in Hong Kong?
Simon Lee: Asia has seen tremendous developments across many industries over recent years and I think that the overall growth in the economy, alongside technological advancements and adaptation has contributed to the flourishing creativity seen in the art world. There has been a huge increase in young collectors and the interest in art of this young and active group of people has risen exponentially as their taste becomes increasingly sophisticated and international. The pandemic inevitably provided people with more time on the internet and social media platforms to discover new artists and experience art in a different way.

graphic painting

Sophie Neuendorf: You’re opening a show of German artist Georg Karl Pfahler in Hong Kong this month. What motivated you to choose a hard-edge painter for Asian collectors?
Simon Lee: It’s very exciting to be presenting Pfahler’s work for the first time in Asia and to introduce him as part of the gallery programme with his inaugural exhibition in the Hong Kong space. The language of abstraction and colour in Pfahler’s work is of historical importance but it also feels very contemporary and is something that Asian collectors engage with well. Pfahler is a very well-known artist in Germany but hasn’t had much exposure in other parts of the world so it’s a privilege to give the opportunity for an Asian audience to discover his work.

Read more: Shiny Surfaces, Lawsuits & Pink Inflatable Rabbits – In Conversation with Jeff Koons

Sophie Neuendorf: Pfahler was, and continues to be, an inspiration for many artists as a pioneering hard-edge painter. When was the first time you experienced one of his works and how does it feel to represent the estate?
Simon Lee: Pfahler’s work has had a lingering presence in my career dating back to the 80s and 90s, when I spent a lot of time in Germany and first discovered his work. Over the years I saw his works pass through auction houses and when the opportunity came along to view his work again, I found them very compelling and relative to the gallery programme. It’s a pleasure to be working with the estate and I’ve been particularly impressed with how organised they are. There are fascinating archival materials and historical documents, which we are excited to share with a wider audience across our platforms and publications.

Sophie Neuendorf: Are you planning a London show of Pfahler as well?
Simon Lee: Yes, we look forward to presenting a more comprehensive survey show next Spring in the London space.

Sophie Neuendorf: If you could juxtapose Pfahler with any two other artists who would you choose?
Simon Lee: Looking at our programme, I would say Angela Bulloch and Sarah Crowner. Pfahler, Bulloch, and Crowner’s practices all present similar investigations into colour, shape and space. There are spatial and architectural elements in all their works. Crowner embraces the idea of painting as object and her works embody the experience of architecture and space both within themselves and their display, especially her tile works that echo Pfahler’s experiments with environments and art, and which embrace the spectator. Bulloch’s work also engages with architecture, colour, and mathematics, her stylised geometry recourse some aspects of Pfahler’s hard-edge sensibility.

blue abstract painting

Sophie Neuendorf: Richter, Uecker, Mack, Pfahler… Germany is known for producing a plethora of important and popular artists. How do you feel the German market will develop over the near future?
Simon Lee: The German market is constantly evolving. It’s a large nation with many talented artists and many young artists that are gaining a lot of attention. There’s a great tradition of German modern and contemporary art which has transcended national boundaries so I’m sure the market will reflect this. The art market has become truly global, reinforced by digital communication but there are certainly many talented German artists playing a role at the forefront of this market.

Read more: Maryam Eisler’s Spectacular New Photography Exhibition Opens At Linley In London

Sophie Neuendorf: NFTs are all the rage right now. Will you enter the market?
Simon Lee: We’re certainly exploring the opportunities that exist in this sector and market. There seems to be a growing recognition of the fact that NFTs will be a feature of an emerging mainstream market.

Sophie Neuendorf: How do you choose the artists you represent? Is it a gut feeling or more analytical?
Simon Lee: It’s neither one nor the other but a combination of many factors that play a role in selecting our artists. Certain people carry more weight than others with their recommendations but, it’s most important to consider the overall gallery programme and the connection to our other artists. I look at both our established artists and emerging artists to see how their practices and works link together. It’s interesting to me to observe this in artists that are at different points of their career.

Sophie Neuendorf: If you could have dinner with any 3 artists, living or dead, who would you choose and why?
Simon Lee: I’ve dined with many great living artists and sadly some dead ones as well, but of those who I’ve never met and are no longer with us, I would say Leonardo, Michelangelo, and Titian as I love Italian food. Other scenarios would have to include Rothko, de Kooning, and Pollock or Cézanne, Monet, and Kandinsky.

“Georg Karl Pfahler” runs until 8 January 2022 at Simon Lee Hong Kong.

Sophie Neuendorf is Vice President at artnet. Find out more: artnet.com

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Reading time: 6 min
artist portrait

artist in her studio

In our ongoing online series, renowned art consultant Maria-Theresia Mathisen profiles rising contemporary artists to watch in 2021. Here, she speaks to British artist Antonia Showering about her inspirations, technique and the London art scene

As is so often the case these days, I first discovered Antonia Showering’s work on Instagram. It was serendipitous to meet her in person not long after, at a lunch at Timothy Taylor gallery. We sat right across from each other and found out that we happen to be neighbours in North London.

Antonia’s paintings are contemporary yet classical – Les Nabis, a group of young French painters working in the late 19th century who played a key role in transitioning from Impressionism to Symbolism and later, to Abstraction, are one of her key sources of inspiration.

Follow LUX on Instagram: luxthemagazine

To me, Antonia’s work feels symbolist in the way she expresses emotion rather than representing specific events. At the same time, her paintings tend to be based on lived experiences and real encounters while her abstract use of colour is sometimes reminiscent of Etel Adnan.

Ahead of a solo exhibition with Timothy Taylor gallery next year, I visited her East London studio (which is, coincidentally, opposite Sofia Mitsola’s studio whom I interviewed earlier this year) to view her latest works and discuss her process.

LUX: To me, your work feels like it’s embedded in classical painting as your subjects are quite traditional: landscapes, people and sometimes, dogs. What period of art history is most inspiring to you?
Antonia Showering: From a young age I have repeatedly painted significant figures inhabiting personal landscapes, but I can see what you mean about there being a classical element to the chosen imagery in my work, especially with the recurring motif of water and people bathing although this is perhaps more closely linked to how I feel adults behave when they are in water: they bob and splash around in a playful, clumsy, almost childlike way. It feels as if lakes, ponds and rivers are spaces where we are allowed to become infants again, even if just for a moment. Les Nabis are a group from the late 1800s who depict people bathing beautifully. I really enjoy the way these artists handled colour and how the human figure was simplified.

abstract painting

Antonia Showering, We Stray, 2020. Photo © White Cube (Ollie Hammick)

LUX: Who are your favourite artists?
Antonia Showering: There are so many! Piero della Francesca for his depiction of the face; Edward Munch for his timeless, transcending handling of emotion; Leonor Fini for her exploration of fantasy; Andrew Wyeth for his narratives; and Alice Neel for how she captured relationships between sitters as well as more contemporary painters like Hurvin Anderson, Tracey Emin, Tim Stoner, Lynette Yiadom-Boakye, Celia Paul and Chantal Joffe.

Read more: In conversation with the world’s most expensive living artist Jeff Koons

LUX: Let’s talk about your own cultural heritage. What’s your background?
Antonia Showering: The majority of my childhood was spent in Somerset where my father’s family are from, while my mother’s parents lived in London – they played a huge role in my discovery of art. My Swiss grandmother was a history of art teacher for many years and she married my grandfather, who’s Chinese, in the 1960s. He was an architect and a phenomenal draughtsman who taught me how to draw. I have many memories visiting them as a child – their house was very minimal with no clutter and definitely no toys, so I would occupy myself by drawing families, cutting them out and playing with them. I really enjoyed creating these new worlds where the possibilities within them were endless.

artist studio

Antonia’s studio in East London

LUX: What do you want to express through your work?
Antonia Showering: I want my paintings to capture the mood of transitory moments where trauma, worries and hopeful possibilities can coexist in one moment or image. I see the canvas as a physical space where feelings of belonging or displacement, love or loneliness, intergenerational memory, superstitions and regrets can be turned into something visual and shared with the viewer. Giving exact details of who the characters in my paintings are and what the objects included mean is something I try to avoid because it prevents ambiguity and often the meaning of the painting can shift and adopt new connotations over time. I also find other people’s interpretations of my work interesting and important. It reminds me of when several people recall an event and how much they all differ from one another; this slippage of memory is fascinating and a big part of my work.

figurative painting

Antonia Showering, Je t’aime, 2018

LUX: Who are the people in your paintings?
Antonia Showering: They are almost always people I know. Sometimes I only learn who the characters in my paintings are months after making the work. However, as mentioned in my previous answer, I think it is important for me to not to be too direct in saying “This is a painting of my younger brother holding his daughter” because it closes off the image to the viewer. A parent holding a child is a universal motif and one at some point in our lives we may have observed and taken away something from a comparable moment. Although my works are dealing with significant personal recollections, fears or imaginings once the painting begins to develop it becomes its own entity and holds a new meaning for both me and the person viewing the work.

Read more: Sophie Neuendorf on New Wave Collecting

LUX: Can you tell me a bit about your painting process?
Antonia Showering: My paintings go through quite a few different stages. After I stretch the canvas, I lay it flat on the floor and add a layer of distemper (sizer with white pigment). This is poured, dripped and applied very automatically and once this dries I used these initial marks to direct me to the first of many compositions. The paintings often begin as abstract images where I am solely focusing on colour relationships and marks. It isn’t until later that I focus on the figures that populate these spaces and their own relationships. I want to try to build atmospheres within the landscapes or domestic settings.

artist studio

LUX: How do you decide when a painting is finished?
Antonia Showering: I wish I was someone who confidently daubs their final mark and stands back and says, “Yes, that’s finished” but in reality, I am a lot more hesitant. As the painting draws to an end, I have noticed the speed at which marks are added dramatically slows down. I know a painting is finished because the feeling I wanted to make visual is there in front of me, but I will still spend hours debating whether a thin, barely noticeable mark needs to stay or go. I think this is because a part of me enjoyed the journey and challenges of making the work so much that when I finally arrive at the finishing point there is a small feeling of attachment as well as relief.

LUX: Do you listen to music or podcasts while you paint?
Antonia Showering: I almost always listen to music – I find podcasts a little distracting. A song I have been binging on recently is called ‘Dance With Me’ by Deux.

abstract art

Antonia Showering, Be You, 2019. Photo © Choi and Lager

LUX: Who is your London peer group? You mentioned to me before that you have critiquing sessions?
Antonia Showering: I studied art in London for seven years and over that time, I have built lots of special friendships with other artists and people in the art world. Before the pandemic a few of us had a crit group where we would visit each other’s studios and talk about new work. The group included Sofia Mitsola, Emma Fineman, Patrick Jones, Alvin Ong and Kostas Sklaventis. It is important to have a space to discuss our practices in that way because it can be very isolating spending all day and night in the studio!

I have also been in a couple of shows put on by Max Prus with Jack Killick and Hannah Bays. There are a lot of exciting people making work in London right now and I’m glad to be a part of it. Katy Hessel has become a close friend of mine and she organised a residency in Italy at Palazzo Monti in 2018 with Flora Yukhnovich and Kate Dunn whose paintings I admire. I also love the work of Diane Chappalley, Ben Jamie, Laurence Owen and too many others to mention.

Find out more: antoniashowering.co.uk

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Reading time: 7 min
portrait of an artist

The Autumn/Winter 2021 issue with logo design by Jeff Koons

For our Autumn/Winter 2021 issue, we asked award-winning photographer David Taggart to capture Jeff Koons in a way that he’d never been photographed before. The portraits he produced are intimate and raw, revealing the man behind the world’s most expensive and controversial artist. Here, Taggart gives us an insight into the shoot, Koons’ studio and their conversations. All photography by David Taggart

1. What was your vision for the shoot?

To try and capture Jeff Koons in a way no other photographer had. Focus on authenticity. My style is very intimate and revealing. I wanted to try and capture Jeff in this style. When I got the studio and was setting up, I asked Jeff if he had seen my work. He said, yes. I asked if he was comfortable being portrayed in this style. He said, yes and that he was looking forward to the interpretation in my style.

Follow LUX on Instagram: luxthemagazine

2. What is the Jeff Koons studio like?

Big. Lots of space. Lots of light. There is nothing intimate about his studio. It is a place where big productions occur. There were 20 – 30 assistants and others around.

artist with artwork

Koons photographed in his Manhattan studio in 2021 with a work in progress.

3. Did you have a preconception of what Koons might be like before you met him, and how did that compare to the reality?

My perception of Koons was that he was stiff, and very concerned about his public image, which was mainly down to existing photographs/portraits of him. To some extent this was true, however, I believe that I was able to work with him to convince him that he should let me photograph him as if we was in his everyday mode in the studio. He was quite personable, clearly intelligent and relaxed and engaging throughout the session. No pretence.

Read more: How Durjoy Rahman’s art foundation supports cultural collaboration

4. How was the conversation?

Jeff’s first comment when I walked in the door was, “Are there more crew coming?” He was surprised and then, I think, impressed that it was just me, the camera and natural light. He said the last time someone photographed him like that was Helmut Newton, without flash, fill lighting or other equipment. Just a camera and light.

We spoke about his unfinished, and up and coming pieces. We spoke about what inspires him.

I am managing the restoration and programming of a Federal monument, so we spoke a lot about history. He told me about his farm in Pennsylvania and how it had been in his family for generations. We debated where American democracy was born (Philadelphia vs. NY). He also took an interest in my upcoming photographic series, Frames of Humanity.

portrait of a man in front of artwork

5. As the world’s most expensive living artist, Koons is used to having his portrait taken but the image we’ve used on the cover presents him in a more relaxed state, without a suit or any of his usual glamour. How did that particular shot come about?

When I arrived his assistants had a linen jacket in a suit bag and shoes laid out for him. I asked if I could photograph him in a different way, the way he would be if he were working in the studio without a photographer present. After a moment of hesitation, he agreed. I believe that walking in the studio with no lights or heavy equipment and getting him to work with me in finding the right light, made a difference. He even commented this to me. I also was able to engage him: keep him talking about topics of interest throughout the shoot. We had more of a conversation than a photoshoot.

6. Did you connect, artist to artist?

When I walked into the studio I let Jeff know that I was not a “commercial” photographer, that my style is much more documentary with an artistic twist. I believe he respected that. We spoke about the creative process. What inspires him as an artist, and what inspires me. I believe the fact that I have other professional interests outside of photography (photography is more of a vocation than an occupation for me) intrigued him: that I do this for the love of the craft. I think by asking or engaging Jeff about his creative process, use of materials, colours, scale and other elements is what caused him to fell like we were two artists conversing versus a photographer shooting him.

eyeoftaggart.com

The Autumn/Winter 2021 issue is on sale now, globally.

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Reading time: 3 min
A group of people
A group of people

Left to right: Catherine Lampert, Kate Gordon, Idris Khan, Georgina Cohen & Gregor Muir. Bottom: Sigrid Kirk & Maryam Eisler

LUX’s Chief Contributing Editor Maryam Eisler’s latest photographic series entitled Once Upon A Turquoise Past brings together memories of her homeland, Iran, and formative years spent in Europe and New York in the 1980s and 90s. Presented in an exhibition curated by Carrie Scott at Linley Belgravia, the dreamlike photographs reference writings of Persian writers such as Rumi, Hafez and Attar, as well as Charles Baudelaire’s Invitation to the Voyage set against the grand backdrop of Leighton House, the Victorian Kensington home of Orientalist Lord Leighton. LUX invited a number of guests to the opening of the show.
two women and a man standing by some steps

Left to right: David Linley, Maryam Eisler & Isabelle de la Bruyere

A woman and two men taking a selfie

Left to right: Maryam Eisler, Darius Sanai & Idris Khan

A woman in Turquoise feather dress next to a woman in a black leather coat

Left to right: Sarah Lovegrove & Lydia Connell

A painting on a wall by a table

Rise Up and Play by Maryam Eisler

women standing in front of photograph

Maryam Eisler & Meihui Liu

A man in a suit and a woman in a bleu dress standing on steps

Mark-Francis Vandelli & Marie Moatti

three women and a man standing for a photograph

Left to right: David Linley, Carrie Scott, Maryam Eisler & Katy Wickremesinghe

A painting on a wall by a table

Afshin Naghouni & Silvana Maragliulo

three women posing for a photo

Left to right: Emma Samuel, Donna Younis & Clare Schifano

abstract portrait photograph

Collective Memories by Maryam Eisler

three pictures above a table

Top Image: Wanderlust by Maryam Eisler

Bottom Left Image: There’s A Crack In Everything. That’s How The Light Gets In by Maryam Eisler

Bottom Right Image: Shadowplay by Maryam Eisler

Maryam Eisler: Once Upon a Turquoise Past runs until 28 November 2021 at LINLEY Belgravia. For more information, visit: davidlinley.com

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Reading time: 6 min
vineyard on hillside
man in suit sitting on edge of table
Utsava Kasera is a next-gen portfolio entrepreneur who has put his faith in his latest investment: a premium Prosecco, aimed at shaking up the drink market in the UK and US. The Indian-born, UK-educated citizen of the world speaks to Anna Tyzack about his business portfolio across tech, fashion and hospitality, and his new direction in sustainability

Portrait photography by Charlie Gray

It was Phantom, Mandrake and Tintin comics, or rather the lack of them in India, that drove Utsava Kasera to start his first business at the age of 12. His group of friends were as obsessed with comics as he was, and as there weren’t many available locally, he started a small library. “When my father travelled to the big cities like Delhi and Bombay [Mumbai], he’d bring one back for me; if I did well in my exams, he might bring back two, and I’d rent them out to my friends,” he explains. “The library was a good lesson in entrepreneurship: where demand exceeds supply, there is always the chance to start an exciting business.”

It is this entrepreneurial spirit that has driven him towards his venture, an intriguing attempt to shake up the drinks market. While prestige champagnes have proliferated, and the market for the cheaper Italian sparkling wine, prosecco, has expanded, there has been no crossover between the two categories. Until now: Kasera has invested in a premium prosecco as a rival to champagne.

Follow LUX on Instagram: luxthemagazine

The rollout of Ombra Di Pantera is now being driven in the UK. “The UK is one of the biggest markets for prosecco – more people drink it than champagne. And yet there are few luxury options, few competitors to grande marque, non-vintage champagnes like Moët et Chandon or Veuve Clicquot,” he says.

Ombra Di Pantera is the answer to this gap in the market – it’s the finest quality prosecco and will soon be available online and then in a select number of London’s bars and restaurants. “Our vineyards produce the most refined Glera grapes, used in the best proseccos, and the family in charge is passionate about production and cultivating and harvesting the grapes, and they have passed this passion and their techniques down through the generations,” he explains. The name pays homage to the Venetian term for prosecco, ombra de vin, ‘wine’s shadow’ – it is said that in ancient times the traders in Piazza San Marco kept the wine cool by storing it in the shadow of the Campanile. “Prosecco is faster to produce than champagne and it is drunk when it’s younger, but the best ones are exceptional,” Kasera says. “I’ve learnt from whisky that age doesn’t necessarily define the quality – it’s about the vintage and the methods of production.”

vineyard on hillside

The winery at Conegliano Valdobbiadene, Veneto

As with all Kasera’s investments and business ventures, the opportunity to create Ombra Di Pantera was a case of right place, right time. He was introduced to the Italian family who had been cultivating the beautiful Ombra Di Pantera vineyards for many generations and he immediately saw the potential. He had similar good fortune, he says, when he met Kevin Pietersen for coffee and soon signed up to invest in the cricketer’s ethical fashion label, SORAI, set up to preserve and protect endangered species; and when he met the founders of the Singapore private members club, 1880, in which he is now an investor and advisor.

Read more: Olivia Muniak on how collective dining brings us together

Kasera says his own father drilled into him early on that you make your own luck in life. From nothing his father built up a successful chemical company supplying the chemicals to manufacturers of a detergent that is now a well-known name in northern and eastern India, a market of hundreds of millions of consumers. As a boy, Kasera used to love hearing his father talk about his world travels and the people he met along the way. “In 1972 he flew to Afghanistan and hitchhiked to the Munich Olympics; in Munich he met a guy on a bus who he stayed with for the next three months; they stayed in touch and that same guy went to my sister’s wedding in India,” he says. “It’s stories like these that showed me how small the world is if you take the time to explore it. I knew from the start that a 9-to-5 job wasn’t going to be for me.”

tractor on a vineyard

At school Kasera was a sports star, being the city captain for table tennis and a keen cricketer. After graduating from university in Delhi, he studied at the London School of Economics and gained a master’s in international business and emerging markets at the University of Edinburgh. “It was overwhelming at first – the language, the curriculum and the different culture – but it was good experience for me; there were people from 26 countries in my class.” Along with gaining his master’s he made a cosmopolitan network of friends and learnt to appreciate whisky and cognac. He was recently listed on the University of Edinburgh’s Alumni 100, a showcase of its Business School’s most inspiring former students and is also now an advisor to the British Council’s Creative Spark Higher Education Enterprise Programme. “It’s great to be able to help motivate young potential entrepreneurs to realise their potential,” he says.

His main investment focuses are now tech, luxury and environmentally sustainable solutions; in 2011 he worked on a sustainability project in the chemical industry in Switzerland and Germany, fostering in him an interest in renewable energy. “It’s been a process of learning as I go along,” he says. “I’ve made some bad investments that didn’t turn out as I hoped but I’ve got a good feel for it now – it’s so rewarding when things go well.”

italian landscape

The vineyard where the Glera grapes for Ombra Di Pantera are grown.

The entrepreneurial landscape has opened up dramatically since he left Edinburgh, he continues, largely due to social media. When used intelligently, social networking platforms break down so many boundaries, he says, allowing entrepreneurs and investors to reach a huge audience without expense. “It enables things to happen out of the blue; it brings people and opportunities together,” he says.

Read more: Pomellato’s Kintsugi collection imagines a more sustainable jewellery industry

Some of the truly unique opportunities, however, are still found away from social media and screens, he says – the bourbon whisky that he discovered in Austin, Texas through word of mouth, for example, and the Pinot Noir he tried in Armenia that he says would rival a good red Burgundy. For entrepreneurial inspiration, Kasera thus aims to explore five new countries a year; so far this year he’s visited Armenia, the Seychelles and Northern Ireland and Georgia. He also reads extensively and makes a point of expanding his network wherever he is in the world, often choosing to stay in Airbnb accommodation or with friends rather than checking in to a hotel.

man leaning against fence wearing a suit

Unsurprisingly, the pandemic put a damper on his travels. While this was frustrating in many ways, forcing him to put investment and philanthropic plans on hold, the time at home helped him gain new perspective. “I like to be busy; I found myself spending a lot of time thinking about what I’m going to do in the future, what’s on the horizon,” he says. “I read the Difficulty of Being Good by Gurcharan Das, which is a secular reading of the great epic, Mahabharata. It relates so much to modern times, which I found very inspiring.” He also taught himself to cook, perfecting Indian-style scrambled eggs with coriander, spices and tomato, and, with Ombra Di Pantera in mind, completed a WSET level 1 online wine course.

As the world opens up again, Kasera is looking forward to Ombra Di Pantera’s unveiling in New York City, where he aspires to open a prosecco bar to give more people the chance to sample fine prosecco. “I hope it will be a brand ambassador for Ombra Di Pantera as well as hosting small pairing lunches and dinners,” he says. “I’d like to see Ombra Di Pantera inspiring a whole new area of luxury proseccos.”

What’s also sure is that it’s impossible to tell what sector new generation entrepreneurs like Kasera will be investing in. Sector-agnostic, and symbolic of his generation, truly global, he looks for opportunities that expand and stretch the luxury sector, increasingly with sustainability in mind. He remains tight-lipped about his next ventures, but I suspect they will be increasingly impactful in the new world of luxury.

prosecco bottles

 

The premium Prosecco

Ombra Di Pantera’s Prosecco Superiore Brut Millesimato DOCG aims to conquer the hearts of aficionados of champagne and other high-end sparkling wines, who may not previously have considered a prosecco. The Glera grapes that go into this wine are grown in the foothills of the Alps north of Venice, in an area with sunny days and cool nights. This gives a balance of ripeness and freshness. The result of hand-harvesting, careful selection of grapes and a personalised winemaking process is a sparkling wine that is creamy and light.

My favourite indulgence

“Depending on the time of day and the mood, it’ll either be a whisky or a cognac. As a ritual before dinner with friends, or if I’m admiring a view, I’ll drink a glass of Louis XIII 100-year-old cognac. It never fails to get me in the right mood. Whisky is a passion I share with my friends; we taste it together, we collect it and we exchange notes.”

Find out more: ombradipantera.com

Thank you to Nobu Hotel London Portman Square for providing The Nobu Penthouse for our shoot. Styling by Grace Gilfeather; grooming by Brady Lea (Premier Hair and Make-up).

This article was originally published in the Autumn/Winter 2021 issue.

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Reading time: 8 min
people gathered round dining table
people gathered round dining table

One of La Cura’s intimate supper clubs hosted by Olivia Muniak in Los Angeles

In her first column for LUX, Los Angeles-based chef and entrepreneur Olivia Muniak traces the historical and modern significance of coming together to drink and dine

woman holding plate of food

Olivia Muniak

Gathering together to drink and dine has a long, primal tradition as a social glue of humanity. In Roman times, banqueting was an important social ritual involving extravagant menus with multiple courses, luxurious tableware, and diverse forms of entertainment. There were even civic feasts offered for all of the inhabitants of a city, often accommodating large numbers of diners.

Follow LUX on Instagram: luxthemagazine

Of course, food or rather the lack of it has also given rise to revolutions. Marie Antoinette infamously uttered the phrase “Qu’ils mangent de la brioche” (“Let them eat cake”) on hearing that the peasants had no bread during one of the famines in France under the reign of her husband King Louis XVI. While it’s uncertain whether or not Marie Antoinette actually spoke these words, the phrase has acquired symbolic importance as an illustration of the upper classes’ ignorance, and the beginnings of the French Revolution.

If we look at religious holidays and the types of food that have been and continue to be served, we can also find connections with history. Lamb, for example, is served on Easter as a good omen, and is said to represent Christ while on Rosh Hashanah, the Jewish New Year, apples and honey signify hope for future.

All of that is that is to say: food does not influence culture, it mirrors it and provides an important insight into the evolution of humanity. A pivotal point in American culture, for example, was the advent of the TV dinner which represented a huge shift in the archetype of family and our modern world. In the early 1950s, millions of white women entered the work force meaning that mothers were no longer at home to cook elaborate meals and pre-made frozen dinners provided the perfect solution: all you had to do was pop them in the oven, and thirty minutes later the family could be eating a hot supper while enjoying the new national pastime: television.

In Italy, food, drink and socialising go hand in hand. An aperitivo (pre-meal drink) is a cultural ritual, signifying the end of the working day. The Milanese take their aperitivo so seriously that the slang term apericena came about as a description of when drinks spill over into dinner. In Spain and some Latin American countries, sobremesa is the tradition of relaxing at the table after a heavy meal to relax, digest and converse, and in Sweden, it’s considered essential to make time for fika, a short coffee break, every day. We Americans go for all of it: cocktails, fine dining, street food, food trucks, coffee shops. We love a reason to get together with friends and indulge. The point is: humans have an appetite for good food and good company.

In 2019, I founded La Cura, a sustainable catering and event production company, based on that principle, but also because I was yearning for experiences that supported meaningful connection. I had recently moved to Los Angeles from New York and was eager to build a sense of community, and so it began, as a supper club in my backyard. I sold tickets to multi-course, family style meals. The first event was 32 guests, all different ages and from diverse backgrounds, crammed around one table. Guests had to pass platters of food to one another, share bottles of wine and the warmth of these very ordinary gestures created fast bonds between perfect strangers. The best story I heard from one of those events is that two guests (who both randomly ended up getting a ticket because a friend couldn’t go) began a podcast together.

Read more: Shiny Surfaces, Lawsuits & Pink Inflatable Rabbits: In Conversation with Jeff Koons

Over the last year or so, we have been starved of this simple, sensory act of gathering over food and drink. Instead, we met across screens – on Zoom, Facebook and Whatsapp – or hosted the same small circle of friends or family. When it became safe and socially acceptable to gather again, my company was booking a month plus in advance for brand events and dinners centred mainly around intimate dinners, which provided an escape from the ordinary. And this trend is only set to continue with many people hosting their own dinner parties having honed their cooking skills and invested in tableware over the various periods of lockdown. Alongside my company, which curates the menu and the evening, there are many consumer facing tabletop rental companies such as Social Studies which make it easier to throw larger events or themed parties within the comfort of your own home.

dinner party scene

 

These kinds of social acts are good for us: they break up our days, increase productivity, provide a space for us to unwind, relax and have fun. They add colour and depth to our lives, and now, in the wake of the pandemic, meeting for a drink or meal has become more meaningful than ever. What this time has taught us is that food and drink is what binds us. It connects us to our personal memories, a sense of self, as well as to our cultural histories and traditions. I have a childhood friend, whose mother makes a marble cake for every birthday celebration and every time I see a marble cake, I think of both her birthday and my family’s restaurant, where is also served it by the slice. Wherever I am in the world, it brings me a sense of comfort and nostalgia.

No matter our background or culture, the act of eating and drinking together is something we all share. It’s a basic human need and a communal pleasure. More importantly, in this hard-to-predict time, the ritual of dining and drinking brings a sense of grounding and normality to our lives.

Olivia Muniak is the founder of La Cura, a Los Angeles-based catering and events company. For more information, visit: thisislacura.com

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Reading time: 5 min
jewels hidden in flowers
jewels hidden in flowers

This is the season for classic style with just a touch of whimsy and gold to brighten the days

romantic style shirt

This 70s-inspired shirt by Gucci is made from lightweight organic silk with an oversized collar and romantic, billowing sleeves. The pale pastel yellow tone adds to the vintage aesthetic, while the sheer fabric adds an appealing sense of allure.

gucci.com

pendant necklace

All of House of Benney’s creations are sustainably handmade to order in the UK, using traditional craft techniques. This elegant necklace from the brand’s Constellation collection features three textured gold pendants that evoke the celestial light of the night sky.

houseofbenney.com

grey woollen coat

Founded by Hungarian designer Sandra Sandor, Nanushka creates luxurious wardrobe staples with a focus on conscious materials. The Soa reinvents the practicality and elegance of a classic trench coat with double wool construction for extra warmth and structure.

nanushka.com

woollen trousers

Stella McCartney’s autumn 2021 collection is said to be the brand’s most sustainable to date. Inspired by ‘J is for Joy’ from the designer’s A to Z Manifesto, the pieces embrace soft, sensual, silhouettes. Versatile and timeless, these Kaiya Wool Trousers are our top pick.

stellamccartney.com

earrings

Anabela Chan uses laboratory-grown gemstones to create ethical, unique pieces of fine jewellery. These earrings are set with a vibrant array of emeralds, tourmalines, sapphires and diamonds, with delicately carved mother-of-pearl flowers and hand-painted detailing.
anabelachan.com

anabelachan.com

gold wristwatch

Since 2018, Chopard has used entirely ethically produced and responsibly mined gold across all of its collections. We love the simple elegance of this men’s L.U.C XPS self-winding timepiece with 65 hours power reserve, a chain-link strap and hand-crafted finishes.

chopard.com

This article originally appeared in the Autumn 2021 issue.

Top image: Van Cleef & Arpels jewellery photographed by Japanese photographer Mika Ninagawa as part of the brand’s ‘Florae’ exhibition. 

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Reading time: 3 min
jewellery designer's studio
drawings of jewellery designs

Pomellato’s Kintsugi collection brings the old Japanese technique of repairing broken ceramics with lacquer and gold dust to the upcycling of broken gemstones. Courtesy of Pomellato

Continuing our focus on sustainability in line with COP26, Torri Mundell explores how jewellery house Pomellato’s latest collection makes use of broken, upcycled stones
portrait of a man

Vincenzo Castaldo. Photo by Angela Lo Priore

Sustainability and ethical practices are a constant challenge for the jewellery industry. On the one hand, customers want the most desirable products and are willing to pay what it takes, so jewellery very rarely ends up as landfill. On the other hand, the sector is beset by reports of unsustainable practices and labour scandals.

Pomellato, the Italian jeweller known for its whimsical and colourful creativity, has set up camp firmly on the ESG (environmental, social and corporate governance) side of the jewellery industry. The company is part of Kering, the French luxury giant run by François-Henri Pinault which has long made a virtue of its ethical endeavours (it was the first luxury group to introduce an environmental profit & loss account and expects its brands to follow it).

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Vincenzo Castaldo, creative director of the brand, is at the heart of the company’s challenge: how to continue its trademark originality and freshness of design, while ensuring everything is produced via a supply chain strictly internally audited for its ESG credentials.

“With its timeless nature, a jewel carries the message of sustainability like nothing else,” says Castaldo. He says the pandemic has strengthened his customers’ resolve to shop more conscientiously. Fine jewellery is no longer simply about “the intrinsic value of materials and craftsmanship but about ethical and cultural values… The events we have recently experienced are addressing us to a more conscious luxury. Our clients are more and more interested in the story you are telling, the ‘behind the scenes’ narrative.”

jewellery set with necklace, earrings and ring

A selection of pieces from the collection. Courtesy of Pomellato

Establishing supply chains for precious metals and gems is the industry’s biggest challenge. The chains are notoriously murky, mainly because raw materials often originate from some of the poorest places in the world and pass through many countries and hands – miners, cutters, refiners and dealers – before they arrive to market.

In 2018, five years after its acquisition by Kering, the Italian jewellers achieved 100 per cent responsible gold purchasing – valuable because gold-sculpted pieces set with colourful precious stones as well as bold, chunky chains have been central to the brand’s relaxed, modern aesthetic since its founding in 1967.

jewellery designer's studio

The atelier where the collection is made. Courtesy Pomellato

three rings

A selection of rings. Courtesy Pomellato

The market for coloured gemstones and diamonds is even less regulated than that of precious metals. The brand has been collaborating with the Responsible Jewellery Council to develop their network of diamond suppliers. Brokering a direct relationship with a mining company is another way to establish the provenance of gems: lapis lazuli stones sourced ethically from an artisanal mine in Chile were used in the brand’s earlier, made-to-order Denim Lapis Lazuli collection.

Read more: Two designers on sustainable luxury design

When it comes to design, Castaldo says, “the biggest challenge is to keep alive the conversation between creativity and sustainability.” The Kintsugi collection, using upcycled stones, benefits from a “cross pollination” between the two. Castaldo was inspired by his visit to Japan in 2019, where he became captivated by the tradition of reassembling broken objects with lacquer and decorating the original fracture with a seam of gold. “I was drawn to the elegance of Japanese thinking and the idea of something broken becoming more precious through this ritual of repairing,” Castaldo remembers.

Slightly flawed stones have been used by Castaldo in previous designs, but the Kintsugi collection showcases gems that are actually broken: damaged pieces of jet and kogolong which would normally be discarded. A female kintsugi artist repairs the gems in Tokyo before they are brought to Pomellato’s craftsmen in Milan; the collaboration yields minimalist rings, earrings and pendants that tell a story through the gold seams streaking across former cracks and fissures in the gems. “Each jewel is truly one of a kind,” he says, “and this, to me, is the real essence of preciousness.”

Kintsugi is an ancient craft, but for Castaldo, “the idea of celebrating your scars as a sign of strength through healing is a very contemporary philosophy”. So, too, is the movement to reorder our priorities and shop more conscientiously.

Find out more: pomellato.com

This article was originally published in the Autumn 2021 issue.

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Reading time: 3 min
kitchen design
kitchen design

The kitchen of a Cologne family designed for socialising, with Gaggenau equipment including a 200 series oven, a 400 series cooktop and discreetly hidden fridge-freezer and dishwasher.

The impact of climate change, digitalisation and the pandemic is demanding bold, new visions for our homes and public spaces. Here, Millie Walton speaks to Sven Baacke, Head of Design at the luxury home appliance manufacturer Gaggenau, and Ian Lambert, Director of Cambridge-based architecture and design studio Inclume — who recently created an installation for Gaggenau’s London showroom — about sustainability, adapting to shifting lifestyles, and the experience of luxury

SVEN BAACKE
Head of Design at Gaggenau

Sven Baacke is Gaggenau’s visionary head of design. Visionary in both senses of the word: he is a passionate, radical creative, and a kind of prophet. Then again, part of his job, and perhaps of all good designers, is to anticipate the future and in some ways, also to shape it.

Follow LUX on Instagram: luxthemagazine

Baacke is in the business of kitchens, which means any emerging cultural or social trends are filtered through a very specific perspective: “What will that mean for kitchens?” and more specifically, “What will that mean for Gaggenau’s luxury appliances?” Take, for instance, the trend for biophilic design. While the desire for creating living spaces that are more closely connected to nature might not directly affect say, the design of an oven, it does affect the architectural structure of the home, which in turn, means rethinking the positioning of the kitchen and the way that people move through and use the space. “Our customers are increasingly creating environments such as outdoor kitchens or gardens where they can grow their own ingredients,” says Baacke. “But what we think about is: how far can Gaggenau go? Is the kitchen the limit for us, or beyond?”

team of designers

Gaggenau’s design team

The brand’s global success is built on its ability to create a range of good-looking, technologically advanced appliances that effortlessly respond to these shifts and demands in lifestyle. Baacke calls their approach “traditional avant-garde”, in the sense that they are a historic brand with a contemporary ethos. At one point during our conversation over Zoom, he holds up the Gaggenau designer’s handbook, flicking through the pages to show me what seems to be mostly images, which Baacke describes as “mood boards”. “It helps to have guidelines,” he says, “but it’s not a cookbook.”

How does Gaggenau decide what to make next? “Our designers are very curious, so there are always a lot of vibrant ideas floating around. Mostly, we are thinking of what not to do and I don’t just mean physical design, shapes and colours, but also topics. There are so many things already out there. You really need to think twice before you create something new and to ask what difference will a new product make in the world.”

Despite fluctuating trends in aesthetics, the kitchen remains a central feature of building design. Even if it is becoming increasingly integrated into our homes, for now, at least, we still need somewhere to cook, eat and gather. “There’s a big chance the kitchen will become invisible in the future, but there are two poles of opinion about that,” says Baacke.

minimal kitchen design

Paris kitchen designed with Gaggenau equipment by the Russian architecture and design studio IQOSA

Gaggenau’s appliances might look like design objects, with super-sleek metallic finishes and sculptural lines, but they are also made for everyday usage. “The tactile element of our products is very important,” says Baacke. “Nowadays, with the increasing digitalisation of our lives, nothing is really by chance, everything is calculated. So, it’s nice to still have something in your hand, to touch a real material.”

Read more: How Andermatt became a leading luxury destination

At the same time, technological advances have undoubtedly enabled Gaggenau’s appliances to provide increasing levels of precision and ease in both professional and domestic kitchens. The heat in their combi-steam ovens, for example, can be controlled to within one degree, a process which continually revises the estimated cooking time based on temperature-probe readings from three different sensors. They can also be integrated with voice-controlled AI systems such as Alexa. Is this the modern-day definition of luxury?

“There are a lot of products that are high-end, but luxury is more of a feeling. It’s very individual, and it’s not just about the technology,” says Baacke. “We try to create feelings. When you use our appliances in your beautiful home which is connected to your family, that can be a luxurious experience.”

luxury kitchen design

Gaggeanu’s 200 series ovens

Gaggenau’s materials (think stainless steel, dark aluminium, rich woods and glass) are selected for technical and aesthetic reasons, but also durability, which is a crucial part of the brand’s approach to sustainability. Baacke’s response, as always, is to look to the future, and longer-term solutions, rather jumping on the sustainability trend as a marketing tool without properly considering the consequences.

“We create appliances that are really reliable. You can buy our ovens from the 1980s on the internet and they still work and look good,” he says. “But it’s also a mindset. Does a patina on a surface mean that you have to throw it away, or could it be like a leather bag that gets better over time and tells a story? Crucially, for us and the whole industry, sustainability also means repairability. Can you unscrew the appliances? Can you separate the materials?”

Alongside an increased cultural awareness of the environment, the difficulties of the past year have brought with it a new appreciation for a slower way of living, which in turn has led to a renewed interest in antiques, vintage products, and craft and artisanal practices that all speak to a certain feeling of nostalgia. Since 2019, Gaggenau has been supporting small-scale makers and producers through their Respected by Gaggenau initiative, and Baacke himself recently bought a BMW motorcycle from 1973 that he describes as “the true essence of a motorcycle”. “There’s a lot of anxiety about what the future will bring, so I think people need to have familiar things around them, things that make them feel good,” he says.

Sven Baacke: Where to start with redesigning your kitchen

The first question has to be: why? What don’t you like? Is it the colour, the arrangement of cupboards or the appliances? Has your lifestyle changed in some way? Has your family grown, or have your kids moved out? Do you like to host dinners? Do you enjoy cooking with guests in the kitchen, or would you prefer for them to sit while you cook? Start with the small things, and the ideas will get bigger.

installation artwork

Ian Lambert with Fragment in Gaggenau’s London showroom

IAN LAMBERT
Director of Inclume

LUX: Your installation for Gaggenau’s showroom in London made innovative use of paper. How did that project come about?
Ian Lambert: We won a competition which was run by the London Festival of Architecture in partnership with the paper supplier G.F. Smith, so a large part of the brief was to create something using paper. We have used paper in the past and it’s actually a great material to work with because it’s malleable and very lightweight, which especially helped with Fragment, the window installation, as we were suspending 4,000 polygonal forms. The design took inspiration from the craftsmanship that Gaggenau has pursued since it started as a hammer mill and nail forge in 1683. The polygonal forms were an abstract representation of fragments of metal and we chose colours that reflected the history of the brand, with the black signifying the Black Forest in Germany, where the brand was born, and the orange representing the roaring fires of the furnaces used to craft the appliances.

LUX: What’s your process for coming up with an initial design? What are the factors you consider?
Ian Lambert: We usually start with a brief, which will be formatted as a response to a question. Visiting the space, talking with the client about how they’ve used the space, what works for them, what doesn’t work for them, and how we can introduce new things – all these factors provide a narrative and a set of parameters to work within.

LUX: Where do you, personally or as a studio, find inspiration for new ideas?
Ian Lambert: I think we’re inspired by what’s around us. It’s difficult to pinpoint a specific place. Looking online is quite a dangerous thing to do – you don’t want to copy other people, but you can find inspiration in little details from different projects and also by revisiting ideas that you’ve already done. At the end of each project, it’s not the final piece, because we can always improve. We take each project and then try and build on that next time by refining details. Over time, it gets better and better.

Read more: How to create a truly sustainable luxury hotel

LUX: In your opinion, what are the key principles to good design?
Ian Lambert: I think good design makes your actions feel easier in daily life. That doesn’t necessarily mean that you have to identify with what’s good architecture or good design. It doesn’t have to be noticed, it can be subtle and understated.

LUX: Do you think the pandemic has had an impact on how people perceive their living environment?
Ian Lambert: I think people are beginning to appreciate the things around them and the value of the spaces that they inhabit. Most people have been working from home lately, so it’s about adaptability. You might have your kids or your partner around and you’re also living in the same space 24 hours a day, so you are able to more easily identify the things that work and the things that don’t work.

LUX: How much of a consideration is sustainability in terms of the materials you use?
Ian Lambert: We’ve always been fairly conscious of what materials we use. With an existing house and its various elements, we try to keep as much of the original as possible, but create a new focal point. We also use a lot of materials, particularly in our installations, that are recycled. It presents a challenge as to how we can use and modify them to create a different experience. It might be just paper or some old pieces of timber but it can be aesthetically amazing if you see something that’s been recycled and then used in a very good way. At the same time, it doesn’t mean that using brand new materials can’t be sustainable. You need to consider other elements. If you’re doing an installation for example, how long will it be up for? Will it get chucked away at the end? Or are you then prolonging the longevity of the material by reusing it in a different way?

LUX: What makes a design luxurious?
Ian Lambert: I think luxury is subjective. For us, as a studio, it’s something that makes your life easier in a seamless way, whether that’s through bespoke design or creating a positive experience for someone. For example, we did a project where we made a raft out of sustainable materials such as recycled timber pallets and barrels. We took it to a lake and it was very complex putting it together, but when you sat on the raft on the water in silence beneath the canopy of trees with different shades of light filtering through, it felt like a luxury space. Luxury experiences can also be about the fun and enjoyment of doing something with other people.

Find out more: gaggenau.com/gb

This article was originally published in the Autumn/Winter 2021 issue.

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Reading time: 10 min
luxury living space
open plan living room

An impression of the ‘Tiger’s Eye’ bespoke decorative scheme for one of the Chedi Gems, a series of penthouses in The Chedi Andermatt hotel

A major hotel, property and infrastructure development has swept the village of Andermatt in Switzerland onto the world stage of luxury. Karen Chung speaks to some of the key shapers of the future of this still-expanding project, which has attracted real estate buyers from around the world

For such a little place, Andermatt punches well above its weight. With its seductive mix of luxury hotels and apartments, restaurants, boutiques and a chic cultural centre nestled around the historic village, it is a glamorous playground in the heart of the Swiss Alps.

This sleepy little skiing village was reawakened with the arrival of The Chedi Andermatt, the five-star hotel and residences masterminded by Jean-Michel Gathy, the lauded hotel designer behind the soaring Aman Canal Grande Venice, LVMH’s Cheval Blanc Randheli and the soon-to-open Aman New York. Launched in 2013, The Chedi Andermatt pulled off a pleasing paradox: a relaxed riff on the classic Swiss chalet with an undeniably Asian influence, ultra-aspirational yet delightfully relaxed and unstuffy. With 50 hotel rooms, 107 residences and 13 penthouses, award-winning restaurants, a first-rate fitness centre and a state-of-the-art spa, cigar and wine libraries, ski-in ski-out facilities and even a flotilla of ski butlers to warm your boots, it swiftly won a slew of awards, including Gault Millau Hotel of the Year in 2017.

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Over the phone from Kuala Lumpur, where he has lived for 40 years, Gathy muses over The Chedi Andermatt’s show-stopping design interpretation of Swiss chalet heritage. “People ask me, why did you design in an Asian style, but the stone, wood, fireplace, leather, everything is Swiss! The Chedi Andermatt is totally Swiss. The window size, balustrades, materials, everything follows Swiss codes – and believe me, Switzerland has a lot of codes! There’s no one single architectural or design feature that’s Asian. What is Asian is the layering of the space and the lighting, which enhances the layering by creating depth of field.

“I’m from a traditional European background, but when you live in Asia this long you unconsciously assimilate the attitude, the culture, the habits, the values. You do it consciously at first, then you just absorb it. For me, design is an emotional expression of an inner feeling. You just feel this is the way it should be.

Jean-Michel Gathy. Courtesy Jean-Michel Gathy

“And what makes The Chedi Andermatt different is the layering. Think of Europe and how you move from room to room. In Asia, it’s not like that. You don’t have a door from one room to another, you have screens. The flow is very different. You’re always somewhere but you never know where. I don’t do this on purpose anymore. It’s the way I think. In luxury, there’s more emotion. So, when you apply that layering to the logic, you get The Chedi Andermatt. It’s dynamic, layered, pleasant, comfortable, and it serves its purpose.

“I’ve designed luxury resorts my whole life, and know my clientele very well,” he adds. “I’m very lucky. In luxury there’s room for creativity and emotion, and I know how to use the tools to translate that understanding. I design exactly the way I am and create every single project by hand. It’s very natural.”

luxury living space

A render of a living space in one of the penthouses at The Chedi Andermatt

Indeed, your first instinct as you arrive is to kick back, curl up and gaze at those expansive mountain views from the comfort of the capacious sofas. Gathy’s response to an exacting brief was an intuitive one, perfectly fitted to how we want to live now.

Read more: How to create a truly sustainable luxury hotel

The wealthy have long been attracted to Switzerland but buying here has been notoriously hard. All residences in Andermatt, however, are exempt from the Lex Koller law, which limits foreign ownership of Swiss property, while a popular scheme that manages and rents out apartments while owners are away adds to buyer appeal. It’s seriously accessible, too – just 90 minutes’ drive from Zurich, two hours from Milan and four from Munich, while private jets and helicopters can fly to Buochs Airport, a 45-minute drive away.

spa bathroom

An impression of a private penthouse spa at The Chedi Andermatt

“The past year changed everything,” says Russell Collins, the amiable British head of real estate who’s also on the Andermatt development board. “But we really didn’t envisage how busy we were going to be. We’ve sold over CHF500 millions’ [£394.5m] worth of apartments – almost everything we had available – and 2020 was a record year. There were obviously a lot of people sitting at home thinking, we could be skiing now…! Roughly half the buyers are Swiss, half are international – many from neighbouring countries such as Italy and Germany, as well as from the UK, and also Singapore, Hong Kong and Russia. We’re selling the last few remaining Chedi Andermatt penthouses now, which can be fitted out by our team of architects and interior designers, who work with the buyer to their exact spec.” Penthouses start from CHF6.2 million [£4.9m] for a 333 sq m space.”

Developers are also working with Protect Our Winters (POW) to preserve the unique microclimate that makes Andermatt a skiing paradise. Sustainability has been at the heart of the development from the start, with The Chedi Andermatt and all private residences built to stringent Minergie standards for low-energy-consumption buildings. Services run on natural resources (and, refreshingly, are hidden below ground), and in winter an electric bus zips round the car-free development.

swiss mountain village

Andermatt with the new village quarter of Andermatt Reuss to its left. Photograph by Valentin Luthiger

Perhaps the biggest challenge for Andermatt is nailing that all-important lifestyle mix as it becomes a year-round destination without losing its still relatively low-key charm. Its burgeoning mix of hotels, apartments and chalets nestle alongside traditional historic buildings and an expanding boutique retail and restaurant offering. And in summer, as well as hiking and walking, there’s the option of golf on the award-winning course. And after coming to an abrupt halt, its annual music programme is also reviving after an 18-month hiatus.

“I think residents are really encouraged by the fact that we’re so committed to making this a great place to live,” says Collins. “The danger is that we just become a ski resort for the winter months, but we’re looking hard at the year-round offer, creating life at street level and making it a joyful place to spend time.” It’s for the next wave of pioneering buyers to see how well Andermatt achieves that.

The Chedi Andermatt Spa and Health Club

There are spas, and then there is the spa at The Chedi Andermatt, a multi-award-winning, divinely decadent 2,400 sq m temple to wellness. Exclusive organic products are a key feature of the spa; particular highlights are the Tata Harper Natural Glow from Head-to-Toe Ritual and the divinely relaxing Oromovizca Golden Full Body Massage, inspired by the curative properties of Hungarian thermal waters and which includes an invigorating gold-and-sugar peel. The health club boasts the very latest TechnoGym equipment and there’s a hydrothermal spa with a seemingly endless array of baths and saunas, as well as a stunning 35m indoor pool, the longest in Switzerland.

cheese selection

The cheese tower of local Swiss cheeses at The Restaurant

The Restaurant at The Chedi Andermatt

“A sense of occasion for our guests is key,” says Armin Egli, Executive Chef at The Chedi Andermatt, “and creating great experiences is a big part of that. In our four open-plan kitchen stations in The Restaurant, guests can take a seat at the chef’s table to watch food being prepared, whether that’s Asian-inspired delicacies, traditional Swiss fare, or simply see our pastry chefs at work. We also have a five-metre-tall cheese tower, currently showcasing 43 cheeses unique to Switzerland; guests can taste and learn the story behind each one. And we often reinstate favourite dishes. Black pepper beef is a stand-out favourite from the Asian kitchen that we keep having to bring back by popular demand. If it’s not on the menu when you visit, just ask…”

Find out more: andermatt-swissalps.ch

This article was originally published in the Autumn 2021 issue.

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Reading time: 7 min

grand hotel facade

Why should I go now?

In the lead up to Christmas London really comes into its own. With sparkling light displays, artisanal markets and towering Christmas trees, it’s one of the best places to go for festive cheer.

Follow LUX on Instagram: luxthemagazine

Great Scotland Yard hotel occupies one of the city’s most historic buildings and retains a grand old world charm. Plus it’s now home to one London’s hottest new restaurants, Ekstedt at The Yard, reinforcing the hotel’s well-established reputation for dining and drinking.

First Impressions

Few approaches to a London hotel can rival that of Great Scotland Yard. You’re surrounded by the capital’s beguiling mix of history and heritage, architectural styles and even touches of pageantry with the Horse Guards on watch at Whitehall Palace.

The Lobby at Great Scotland Yard Hotel

The area known as Great Scotland Yard dates back more than a thousand years, but was most famously the former home of London’s Metropolitan Police. More recent incarnations included an army recruitment centre and Ministry of Defence office, but today elegant glass street-lamps illuminate the hotel’s Edwardian exterior and brickwork, beckoning in guests from the quiet street outside.

The Experience

An unconventional hotel arrival immerses guests straight into a number of f&b offerings, with a compact reception desk tucked away around the corner. It’s a deliberate move to emphasise the hotel’s growing reputation for gourmet experiences including Forty Elephants Bar, named for a ruthless all-female 19th century gang of robbers and a perfect spot for an aperitif or social drinks. The Parlour is a sensory and design delight where afternoon tea is a big draw for foreign guests while the Veuve Clicquot Champagne Terrace is a real find, a rooftop hideaway for bubbles overlooking the Westminster skyline. But the biggest draw has to be Swedish chef Niklas Ekstedt‘s Michelin-starred restaurant, where dishes are cooked over wood fire, using Scandinavian techniques and British ingredients, and accompanied by natural wines.

elegant interiors of a cafe bar

The Parlour serves afternoon tea from Saturday to Sunday

Elsewhere, a gymnasium, an innovative events space, a hideaway whisky bar and an intriguing collection of art and police artefacts from over the centuries ensure constant stimulation whether you’re staying in-house or visiting to drink and dine.

Takeaway

A perfect spot for tourists wishing to discover London, or a fun bolthole for Londoners looking to drink and dine in style, Great Scotland Yard mixes the historical and contemporary to great effect in a storied location.

Rates: From £315 per night

Book your stay: greatscotlandyard.com

Chris Dwyer

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Reading time: 2 min
embroidered artwork

embroidered artwork

In 2019, German embroidery artist Jess de Wahls had her works removed from the Royal Academy gift shop after a blogpost – in which she outlined her views on gender identity politics – was deemed transphobic. The Royal Academy has since apologised, emphasising the importance of freedom of speech. Here, Candice Tucker speaks to the artist about the experience, her practice and future collaborations

1. You’ve established yourself as an ‘enfant terrible’. Can you explain what that means exactly?

I was branded that, rather, by Hand and Lock, which is this old-fashioned embroidery house in the West End – it’s over 250 years old, I think. I did a bit of work with them over a period of years and I guess it’s because I’m not your average dolly embroiderer. They did a story on me and that’s what it was called and I thought I’ll run with it, it works! I’ve done a lot of vulva embroidery and I’ve got the Big Swinging Ovaries label and I think that’s where it came from and I thought well I guess that’s true because I kind of go against the grain of what people perceive as embroidery.

Follow LUX on Instagram: luxthemagazine

2. Your work explores themes such as the environment, contemporary feminism and female liberation. Do you think there is a natural link between these interests?

There has always been a natural link for me. It wasn’t something I set out to do and embroidery wasn’t something I set out to do either – I just fell into it, naturally.

Traditionally, embroidery and needle work have been seen as women’s work. The recycling bit, for me, is connected in the sense that I am a big fan of trying to reuse things so I almost exclusively work with recycled materials. I embroider onto old fabrics, usually old clothes or bed linen or anything I can get my hands on. When I used to do the Retex sculptures (short for recycled-textile-sculpture) it was purely from donated clothes from friends and family and people that like my work which I cut apart, so that links together with the whole textile aspect.

Feminism was always something I was curious to explore through my work. As mentioned before, embroidery or textile art in general has always been sidelined as women’s work, and regarded as somehow less than mainstream art. I’ve been taking quite a stand over the years now to make a point that embroidery is just as much art as any other medium, but it wasn’t that I thought “I’m a feminist and therefore, I have to choose textile art”, it all just kind of connected. There’s no ulterior motive behind it.

3. How were you first introduced to textile art and embroidery?

I used to paint and draw storyboards, but I sort of fell into textile art when my goddaughter was born and I wanted to make something tactile for so I used some of my old clothes. The last time I had sewn something before that was when I was in primary school. I made a little soft toy for her and I really loved the process of stitching, so much so that I thought, “Why haven’t I done this before?”

After that, I did a lot of sewing which ended up turning into my Retex sculptures that became more and more intricate the more I went with the fabric and the textile. I never studied it so I just found my way through what medium I wanted to work with next. Embroidery happened naturally because the backgrounds got tinier and tinier, and more and more detailed. Now, I pretty much only do embroidery. I find it addictive.

I’ve always been fascinated by meticulous, tiny works of art where there’s lots of repetition, and really, there’s nothing more repetitive than stitching because you get into this flow state and you can go for hours and also do something else whilst you’re doing it. I have a Zoom stitch group – we meet every other day and for 2 hours, we just chat while everybody works on their own projects. It’s kind of like back in the day when women used to meet to stitch. There’s something really soothing about it.

4. How do you think art manages to act as a platform in raising awareness for issues such as equality and the environment?

In a way, I think art has always [raised awareness], it’s just now that the mainstream is taking more notice. Artists have always expressed their worries, concerns, likes, dislikes and fears through their work, but with social media, and the internet, we have much more exposure to [both art and these issues]. Look at Frida Kahlo and her work: she was expressing very similar things early on.

Read more: Helga Piaget on educating the next generation

I do find it a little difficult now because there is so much political art that it becomes a bit like propaganda where I’m not sure how good it is and how much it takes away from the quality of the art. There is also such an incessant need for labels for everyone and everything, which is interesting to me because I’ve sort of become a feminist artist and although the majority of my work is about feminism, it’s also only one of many things that I’m exploring. At the moment, there are a lot of feminist issues that that I’m looking at through my art, criticising or applauding, but that’s not to say that’s what I’ll be focusing on next year when there might be something else that’s more on my radar. There are some really good things about the internet, it allows people to reach broader audiences that they wouldn’t have been able to access before, but [the overload of information and content] can be difficult to navigate.

5. What was the importance of the Royal Academy’s apology with regards to freedom of expression?

Obviously, I welcome the apology. Sadly, over the last two years, I had become almost used to that kind of behaviour. People were really shocked to see what had happened because it was the first time this had happened so publicly, other than what happened with JK Rowling, but that’s a different story because she’s at a different level to me. It was shocking to see that an art institution like the RA would go along with the social media pressure because ultimately that is what it is, and there is a danger in that. I think we should be able to look at art and separate it, to a certain extent, from the artist.

Of course, people are free to disagree with me. They said it’s not freedom of speech if you don’t let people voice their concerns about your views and I’ve never said that they shouldn’t be able to voice them. It’s not freedom of speech if the consequence is that I have to worry about my livelihood and that of my partner and friends. Within art, I think, there are guidelines for hate speech, which I haven’t broken: I don’t hate anyone. So, yes I am glad they apologised publicly. A lot of people were hoping I was going to court, but it’s much more important to have a public stand on this, and I know there are a lot people who disagree with that too, but then, what do you want from art?

textile artwork

Ideas don’t go away just because they are prohibited: they go underground and they fester when they are not being examined. I, as an artist, should be able to say something that isn’t hate speech, and people should be free to say, “That’s rubbish”, or “I agree with you.” To me, that’s what art is about. The way [this whole thing] has been misrepresented as if I am trying to punch down a minority is nonsense: in my opinion, I’m standing up for women. I’ve been open for conversations about my thoughts on this for a long time and they have only every been met with dogma.

If the big art organisations start examining every artist, they won’t have any art on their walls anymore and if only certain thoughts are allowed to be expressed, then we will have a very narrow view of art and life.

6. Do you have any upcoming projects?

I’ve done a couple of webinars with Baroness Nicholson. She wants to get me involved with the Yazidi women in the war camp and bring embroidery there, which I would love to do because in South Africa there are a lot of women who were raped in the war and they work through their trauma with embroidery, which can be super healing and soothing.

There’s also a group of women artists that I’m working with in the background and a couple of curators, we are trying to put on an exhibition about ‘cancelled’ artists, particularly women artists. Who knows, maybe I can convince the Royal Academy to give us a space!

Find out more: jessdewahls.com

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luxury hotel bar
hotel bar with mountains in the distance

Lauber’s Hotel CERVO uses recycled materials and geothermal heat. Photograph by Darius Sanai

As COP26 brings together world leaders to discuss climate change, Daniel Lauber, owner of the CERVO Mountain Resort in Zermatt, gives us his six guiding principles on how to create a truly sustainable luxury hotel. No greenwash included

Walk into the CERVO Mountain Resort in Zermatt, Switzerland, and you know you are in game-changing sustainable luxury. All the fixtures, fittings, furniture and decorations inside and outside the main Bazaar restaurant are of found, recycled or second-hand/vintage materials, down to the cloth screens separating tables for Covid-19 security. In the rooms, there are no disposable plastic bottles, either in the bathrooms or minibar; no disposable plastic at all, in fact, as even the bedroom slippers are made of recycled felt (they are then recycled again).

And there’s no greenwashing; Lauber knows the difference between offsetting and zero carbon. His aim is for the hotel to have a zero-carbon footprint or better, an immense challenge.

Follow LUX on Instagram: luxthemagazine

Deep boreholes mean all the hotel’s heating is geothermal; electricity is all renewable; produce in the restaurants and bars is discernibly local, sourced from within a 150km radius. All of this is even more challenging in a remote ski resort at 1650m altitude, ringed by some of the highest peaks in the Alps, than in most places.

It’s also one of the funkiest hotels in the Alps; its bar and terrace at the bottom of the Sunnegga mountain piste are the place to be seen at the end of the ski day in Zermatt.

1. Do your homework, set targets and become your own expert

The (geothermal) heating is installed. Now we are trying more and more to go zero footprint or at least a compensated footprint. That’s the next goal, and we are aiming to get to zero waste, maybe by 2024/25.

We work together with myclimate, a Swiss organisation. We are evaluating how big our footprint is. So, the first step is to evaluate and the second step, by the end of 2022, is to try and minimise it with actual plans for things we can change, and what we can’t change then definitely to compensate for it. The end goal is to be zero footprint and then even positive, so we don’t produce a negative footprint at all. As a hotel, that’s quite a challenge, especially as we take into account construction, which always has a negative impact.

2. Make your clients your ambassadors

Doing all this is sometimes (though not always!) more expensive. Then it’s up to us to tell the story to the customer. If they understand it and appreciate it, and most of them do, then we can try to compensate the higher cost of buying with a slightly higher price; and we are lucky that our customers are able to pay that.

3. Go local, but also support family business, and be realistic

The social aspect is very important, as is the economic aspect, because you can be very social and very environmental, but if the business doesn’t work you’re going to lose.

We can work with suppliers who are smaller family businesses to find new ways of being sustainable. I really like that. And I like to give those smaller companies a platform.

For example, most of our ice cream is home-made, but in the summers we have ice cream stands and we sell ice cream from Basel. We could find ice cream that’s closer, but the people producing the one from Basel have a social work space for people who have some health issues or other disabilities and I think that’s nice. It might be 100km further away than other producers, but the mindset they have is so great, it’s worth it.

Read more: Professor Peter Newell on climate responsibility

4. Make a virtue out of your ethical sourcing

Generally, we try to use furniture that also has a sustainable approach. For example, the beds are handmade with organic materials. With whatever furniture we created ourselves, we tried to use local carpenters. In the Bazaar restaurant it was a bit different, it’s more themed, so in that instance we tried to work with young designers and companies in Morocco to support emerging designers or the all-women enterprises there. The chairs, the cushions, the carpets were made for us by small enterprises and that’s nice. It’s different to just ordering a fake Moroccan-style cushion produced anywhere.

5. The hard work is on what clients can’t see

It was quite an easy change to be plastic free in the amenities and rooms. It’s good that the customers see that. The bigger challenge to being plastic free is when it comes to the supply chain. Some stuff we need to order comes shipped stupidly wrapped up. And now that’s the second goal. We can’t do it alone, but we try to talk with those companies and ask if they can ship it differently, to see if they can use multi-reusable packaging, for example.

6. Create a virtuous circle and inspire, but don’t proselytise

We have a lot of feedback when customers say, “Ah this is a good idea”, so we do what we can to inspire customers and staff. If you inspire 10 people, it’s already worth it, and if those 10 each also inspire another 10, then it quickly escalates.

To be inspiring is very important for a hotel but it should never pushy. It’s great to inspire guests but if they don’t care that’s fine, too. Inspiring people can also be a bit educational, but I don’t think it’s our job as a hotel to educate.

Find out more: cervo.swiss

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