Vogue‘s former Fashion Features Director Harriet Quick, and former head of personal shopping at Harrods Sukeena Rao have partnered to create Luminaire, for high-class, tailored personal shopping. They talk to LUX about sustainability, AI, and exclusive upcoming projects.

LUX: How did you come together to start Luminaire?

Harriet Quick: Sukeena and I first met in the mid-noughties when she was then heading up personal shopping at Harrods and I was working as fashion features director at Vogue. I was writing a profile on Nicholas Ghesquiere at Balenciaga and came to Harrods to attend a special trunk show. Luxury retail and luxury magazines can often seem like church and state but here was a moment to witness how Rao was introducing clients to the brand and all the magic that happens in the styling suites at the point of ‘try on’.

Luminaire, launched in mid 2022, draws on the combination of expertise from personal shopping and fashion journalism.

LUX: What’s the biggest misconception people have about buying clothes?

Harriet Quick & Sukeena Rao: We can all get swept away by brand, hype and the incredible mise en scène and storytelling of a catwalk show. However, when it comes down to our own sense of style, it really is proportions that matter most – finding the shapes and looks that suit your body shape, work with your lifestyle and chime with your aesthetic preferences. As Miuccia Prada has pointed out, it takes practice and patience. Luminaireco.com is a navigator and catalyst in that process.

LUX: Harriet, as a former fashion features director at Vogue, how do you think that the largest fashion magazines will change in 10 years, compared to now? Will they still hold a lot of influence on fashion trends, or are they fading?

HQ: We now receive fashion information at multiple ‘nodal’ points whether digital, on social, in print, a podcast, Substack or via an experience. I think there will always be room for a beautiful magazine like Vogue but it no longer has the absolute authority, the first word on fashion, that it exerted in the pre-digital era. Readers and viewers go to the voices and visions they find exciting and relevant not just one source: media is individualized.

At Luminaire, we distil the bigger meta themes into highly curated shopping edits, flag the integrity of the design and provide a 360 view that reaches out art, design, escape and to experts in beauty and wellbeing. We’ve always seeking to hyper connect clients and readers with exceptional finds.

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LUX: Would AI make a good personal shopper?

HQ: I think there are some fun styling tools but the advice for now is lowest common denominator. Maybe because of super intelligence and the revolution in AI, clients are seeking ever more personal advice – we desire the human touch – the intelligent viewpoint – a real conversation. To that end, Luminaire is hosting a series of summer events with Burberry bringing together clients over picnics, and guided store tours.

LUX: What was your earliest memory of being conscious about the clothes you were wearing?

HQ: Maybe age 5, I became fixated choosing a Liberty floral fabric for a sundress my mother was making for me. I used to go with her to Harvey Nichols, pour over copies of Vogue and that opened by eyes to this dizzying and wonderful world of fashion. After studying for a post grad in journalism at City University, I became dedicated to all areas of design journalism then became more specialist in fashion at The Guardian, The Frank Magazine than Vogue.

Luminaire’s summer series features Barbara Stürm, Lou Lou de Saison and Pierre Augustin Rose

LUX: How you adapted your business model alongside increased concern for sustainability and slow fashion?

HQ: Our general maxim is buy less, buy better and work with what you already have in your wardrobe. The shopping team often has to advise against repeat buys and steer clients towards accessories or pieces that really will make a difference and that might be a fine jewellery piece, an Hermès handbag or lovely staples from Toteme or Wardrobe NYC. The gifting suggestions are also excellent.

LUX: Name a trend that Luminaire are keen on at the moment.

HQ&SR: All eyes are on Chloé and so called ‘boho’ but how does that translate? A flowing chiffon blouse in a Chloé dune shade, is a great multi-tasking starter. The skirt suit is re-emerging after seasons of trouser suits and that looks so elegant in tweed and plaid wools from brands including Chanel, Petar Petrov and Loro Piana.

Read more: Giambattista Valli on the love for beauty

LUX: Rao, what made you want to break away from Harrods, Harvey Nichols, and consult houses to begin your own company?

Sukeena Rao: Although I continued to work with private clients, I took a break to have my two children. I had always wanted to join the dots between personal shopping and editorial offering up a 360-view combining shopping, sourcing and inspired advice.

LUX: Where do your views differ in terms of fashion and your business model?

SR: We approach fashion from complimentary and contrasting angles with Harriet EIC attending the bi-annual fashion shows looking to future trends and shifts, and myself as Chief Commercial Officer concentrating on the collections as they arrive on the shop floor.  There is a constant desire to edit and find the very best. Olivia Scanlon, the CEO, based in NYC comes from a legal and finance background and that bedrock is vital in growing a business in a measured strategic manner.

LUX: What next? Do you have any exciting new projects you could tell us about?

HQ&SR: In September we are launching a newly designed website. It’s super intuitive to navigate and there is a dedicated Private Client portal where each client can view their own personalised mood boards, wish lists and shopping history; book experts including sessions with the Luminaire team and be alerted to invitations to Luminaire events and happenings. But you don’t have to be a private client to dive in and shop the themed edits and benefit from styling suggestions. We want to take the endless scroll out of shopping and go beyond the overwhelm of hype and the selection/browsing process a reward and delight – that’s what luxury is about.

See More:

luminaireco.com

Fashion designer Manolo Blahnik is something of a legend within the shoe industry. His career truly kicked off in 1969 after meeting US Vogue Editor in Chief, Diana Vreeland; after that, he devoted himself to designing shoes, opening the first Manolo Blahnik store in Chelsea, London, the next year. He speaks to Trudy Ross about his design philosophy, dressing for yourself and looking to the future

LUX: You’ve said before that shoes are in your DNA. Can you share the story of how you first decided to spend your career designing them?
Manolo Blahnik: It was all thanks to Mrs Vreeland. When I met her I was in a state of catatonic nerves; I grew up with Mrs Vreeland, with Harper’s Bazaar. I had presented some sketches to her of set and theatrical designs and she told me to design shoes. She said “Young man, stick to the extremities and make shoes!”. She gave me the advice I so needed to hear and paved the path for me to follow.

I took a hands-on approach and learned from the best shoemakers in Italian factories. To this day, working in the factories is still my favourite part of the job.

LUX: Tell us about how you opened your first store in the 1970s.
MB: The 1970s was such a fun time in London. It’s funny, the ’70s are absolutely much clearer than the ’80s. We opened the store on Old Church Street in London and that was the very beginning. I didn’t have anything to put in the shop! A friend of mine called Peter Young found the place. He said, ‘There is a wonderful place, far away from everything with no other shops on the street except a pastry shop.”

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I loved it and I took it, not thinking about how I didn’t have any people, customers, nothing. I used to live in Notting Hill and cross the park on a bike. I would come to the shop every day. We used to open at 10 o’ clock. I ate some cookies at the pastry shop and then we would call Italy and get the shoes done.

LUX: What is your favourite part of the design process?
MB: Without a doubt, working with the artisans in the factories. I have been working with the same artisans for over 35 years. Craftmanship is in their blood, passed down over generations. The team there know exactly what I am thinking and strive to bring all my creations to life, even the most intricate and embellished designs, always pushing boundaries to ensure the complete perfection and the attention to detail required in each of my collections.

Developing seasonal styles with the artisans and spending time in the factory is truly my favourite part of the job. It always has been and always will be.

LUX: Can shoes be a work of art? Can they be more than a work of art?
MB: Shoes can be inspired by art. I am always inspired by art. Francisco Goya did the best shoes in his paintings! I think I would collect all his art if I could. It has hugely inspired me throughout many of my collections and I can’t count how many hours I have spent staring at his works in the Prado museum.

I want my shoes to embody personal style and creativity, pieces of art for your feet.

LUX: How can one stay ahead of the fashion curve?
MB: By not following trends. Staying true to who you are and dressing the way you want is, in my opinion, true style. It is a physical attitude that cannot be bought.

I’ve never been one to follow trends. If I see too much of something, I change it. What’s the point of people wearing the same dresses and the same shoes? Everybody ends up looking like clones and I hate that. Individuality is what makes us all unique. I like independence and I love eccentricity. If you like something, buy it. Find your style and stick to it.

LUX: Style or comfort?
MB: I believe you can have both. I spend a lot of time with the artisans testing the comfort of our shoes. Elegance and comfort go hand in hand, you must be comfortable to appear elegant, one cannot exist without the other. There is nothing charming about a woman who cannot walk in her shoes.

LUX: Women’s or men’s fashion?
MB: Both! What’s wonderful is that people are starting to dress up again. In London, men and women alike are now dressed up and going to Savile Row to have suits made.

So long as we are human, we will want to be decorated—for ourselves; not for other people so much. When I wake up in the morning I say, “I’m going to wear happy colours today,” and that is for myself!

LUX: What does it take to create a truly iconic brand identity?
MB: Be true to who you are and believe in what you do! I think the most important thing is the product. That should always remain at the centre.

But for me, it’s not about being a big brand or ‘iconic’! I just want to be healthy and keep doing things. I don’t want anything else. I have everything I want, and I have wonderful memories.

LUX: In the age of e-commerce and social media, how has the digital landscape affected the Manolo Blahnik brand?
MB: You must move with the times or else you will get left behind. Our e-commerce website and social media are a crucial part of the business. When we started to work on The Craft Room, I wanted it to be online so that anyone, anywhere in the world can access this virtual world. It’s exciting! It’s wonderful to be able to connect with the world in this way.

LUX: What does sustainability mean to you?
MB: We don’t use the term ‘sustainability’ because I feel that sustainability is misunderstood. It’s binary: you either are or you are not. We use the term ‘responsibility’ because it is a journey.

My personal philosophy, which was passed down to me from my parents, is that you buy the best quality you can afford and look after it. Mend garments and shoes, have things altered as necessary and upcycled when the time comes. I detest waste and think that overconsumption is unnecessary and lazy.

LUX: In 3 words, how would you describe the world of Manolo Blahnik?
MB: Timeless, colourful and elegant!

Read more: Blazé Milano’s Corrada Rodriguez d’Acrci on creating iconic style 

LUX: Where do you predict your brand will be in ten years’ time?
MB: I am so lucky to have my niece, Kristina, as CEO. She has been working on building foundations to protect the brand. We are a family business with a family mindset and it is wonderful we are able to keep it this way. I hope that people continue to enjoy our shoes. We aim to create beautiful handmade pieces that last and make people smile.

Find out more: www.manoloblahnik.com

All images are from the Winter ’23 Collection

From the Durazzi Milano AW23 presentation

In the eighth part of our Italy art focus series, curated by Umberta Beretta, LUX speaks to Ilenia Durazzi who worked for major fashion brands including Margiela before establishing her luxury womenswear brand, Durazzi Milano, in Milan, championed by artist Maurizio Cattelan

LUX: What is your design philosophy?
Ilenia Durazzi: I design clothes with an architectural approach to the study of physical volumes in tailoring. I love minimal models with essential lines, made special by a detail, an accessory, in which I concentrate the most unconventional part of my creativity.

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LUX: What cultural figures influence your work?
ID: My latest collection is dedicated to inspirational women from artists to scientists. For aesthetic inspiration, I would cite 1930s architecture, Meret Oppenheimer, Laurie Spiegel’s music. The common factor is non-conformism.

Ilenia Durazzi

LUX: Has Parisian style influenced your work?
ID: Paris is where I was trained and taught to express myself. It gave me the chance to create unique experiences in maisons that have written the story of fashion. But I was born in Urbino, a city of Medieval and Renaissance buildings. And when you are born in a region like this, it shapes how you see things. I believe our DNA recognises its roots, but changes with the world it inhabits.

LUX: How do the masculine and feminine interact in your brand?
ID: The essentiality of my creations derives from my experience of creating menswear and my fascination for men’s uniforms. Another point is the attention to function and detail, materials and craftsmanship in menswear. In women’s fashion these elements stay in the background. In my collections, they play a key role.

From the AW23 collection, by Durazzi Milano

LUX: Has Maurizio Cattelan
’s style influenced Durazzi Milano?
ID: Maurizio’s faith in my talents and support for the company have been fundamental. I couldn’t say Maurizio’s poetic approach has influenced its style, but his way of seeing reality is a source of inspiration. From artists we learn to look further.

Read more: Italy Art Focus: Edoardo Monti

LUX: Has your vision influenced Maurizio’s work?
ID: Maurizio and I are at each other’s perimeter, we have shared experiences and supported each other in our creative journeys. It would be naive to assume that this hadn’t had an impact.

From the AW23 presentation by Durazzi Milano

LUX: What changes will we see in Italian art and fashion in the next few years?
ID: I imagine a future that is fluid and democratic and so will be art and fashion. They already are. We have to be able to handle evolving situations, social, political and environmental. To go forward, the world has to go back, to produce less but better. It is the core of Durazzi Milano’s identity.

durazzimilano.com

This article comes from a section of a wider feature originally published in the Autumn/Winter 2023/24 issue of LUX

First looks, Giambattista Valli Haute Couture 25

Giambattista Valli moves as easily in the classical world of haute couture as in the contemporary world of social media and in the boardroom as CEO of his brand. Harriet Quick talks to the modern couturier as he prepares to take his maison to the next level

Environments have a way of seeping into the psyche of a designer and a brand. Rome-born designer Giambattista Valli is currently in the throes of bidding adieu to the wood-panelled, fresco-ceilinged lateral space in Paris that has been home to his brand since its inception in 2005. “It’s my historical space. When we first moved in, it seemed huge, a big undertaking and commitment. But now it feels small,” says Valli of the elegant, characterful HQ that lies on the rue Boissy d’Anglas in the 8th arrondissement, near Place de la Madeleine.

The office has witnessed the brand move in ebbs and flows since its inception, which was funded by Valli himself. The mid noughties were a volatile period in fashion, with extremes of bling and the highest of heels usurped by post-Lehmann brothers stealth wealth, as luxury brands clipped their wings and aesthetics to suit sober times. Now we are amid a new wave of financial crunches and the impact of the environmental crisis, triggering a new wave of quiet luxury.

Yet Valli is a deft hand at riding the waves and telling his own story in chapters that evolve and twist over time rather than chase hot trends. It means his company has been able to evolve and adapt, to the point where it is now time to upgrade and move his company of around 50 colleagues under one roof. Groupe Artémis, the Pinault family-owned company, has a stake in the brand, which in 2022 turned over an estimated $6.4 million. Valli himself has had an influence on fashion proportionately far greater than mere turnover numbers may indicate.

Portrait of Giambattista Valli

The new Valli offices are just up the road from the old, near Opéra, but offer two floors of light-filled space to house everything from the showrooms, atelier, PR and communications office, the commercial team and a VIP haute couture suite. “It is almost a townhouse, as we have our own entrance. The structure is good and there is beautiful stuccowork and frescoes,” says Valli of the interior, which features clean white “boxes” he has designed himself. “We always have so many prints, volumes and textures – I needed it to be neutral,” he explains.

With his dark thick hair, big eyes, fashionably deep yet sharply sculpted beard, Valli appears like a Renaissance artist transported into our times wearing a black T-shirt and chain necklace, instead of a doublet and ruff. He reserves his treasured 17th-century Mughal “good luck” pearl necklace for special occasions. “It is very rare,” he says. The pursuit of beauty in people, objects, environments and in fashion has been Valli’s lifelong pursuit. Soon he will be receiving VIP clients into his new showroom to choose from his latest haute couture offering, which was shown in Paris in early July 2023.

“I love to have the level of excellence that comes from pushing the boundaries of the atelier and the research required to propose new ideas of beauty. I approach haute couture in a classical-modern way, and each collection is like a new chapter of the same story,” says Valli, who frames himself as a romantic poet but is also CEO and an astute brand director, with a vision that appeals to a collective sweet spot.

The tradition of creating one-off gowns for an elite clientele who might attend three fittings before a garment is finalised might seem an anachronism in a click-and-produce era that can see whole collections turned around in a matter of weeks. But the experience offers an unparalleled luxury for both creator and client alike, a transcendental experience that sees centuries-old savoir faire reimagined for today. “Haute couture is the extreme side of this fantasy. It is also a practice that nourishes ready to wear, so what we see in the shapes, volumes and techniques filters through from a couture dress to a T-shirt or a knit piece,” says Valli of the osmosis. “When creating haute couture, ‘real’ time seems to stop and you float into another time zone.”

Look 09, Giambattista Valli Haute Couture 25. The maison describes the collection as “celebrating the modernity of classics and the timeless art of Atelier”

The 57-year-old couturier intertwines the many threads of his upbringing into his metier. Valli attended secondary school at a strict Vatican liceo near the Vatican Museum, took a degree in art, studied fashion at the Instituto Europeo di Design in Rome and in 1987 did an illustration course at Central St Martins in London. In 1988 he entered high fashion as an assistant for Roberto Capucci, the designer known for his opulent colour and sculpted gowns, who became a magnet for Roman high society during the 1960s and enjoyed a renaissance in the 1980s.

“From Roberto Capucci, I can say that I learnt the philosophy of not being trendy; I learnt to step a little bit out of the spot of the moment and also to keep the human side intact,” says Valli. He went on to Fendi, which had Karl Lagerfeld at the helm, then Krizia in Milan. In 1997, he moved to Paris and the haute couture atelier of Emanuel Ungaro where, as first assistant, Valli learnt about the arts of flou and tailleur and the rituals including passing the pins in complete hush. Ungaro was so impressed by Valli’s light, fresh work that he made him Creative Director of ready to wear and the stores adored what he did.

Valli channelled that love of volume, of light, fresh romantic designs into his own label and started making a name for himself attracting socialites, creative types, young women and older women into his fan-club circle. Count in there Priyanka Chopra, Marina Ruy Barbosa, Eugenie Niarchos, Bianca Brandolini, Giovanna Battaglia Engelbert (Valli made a macramé minidress with organza-chiffon cape for the party of her cliff- top Capri wedding in 2016), as well as more actors and royalty. They, in turn, became the best ambassadors for the brand and for its joyous, “go big or go home” dress-up daring.

“When I launched, all the houses had big stars, but we were independent and every cent counted. It’s almost like the Valli Girls chose us, We did not pay them to get dressed. They continue to be people who inspire me and they capture l’air du temps and I am nourished by that,” says Valli of his famously mercurial, nomadic, cultured muses and champions.

Giambattista Valli with muse Bianca Brandolini

In her 2013 book, Giambattista Valli, curator and fashion historian Pamela Golbin wrote of the designer, “Here is a story of duality, in which the exuberance of his Italian roots is artfully coupled with the formal rigour of the French.” She adds, “Complicity with women – through their body language and the gestures they adopt – is central to Valli’s practice because like a film director he directs his models as if they are actresses.”

In store and online that fantasy continues to seduce. “I have bought Giambattista Valli for most of my career. The brand consistently offers amazing and diverse occasionwear, from beautiful romantic floral gowns to tweed or bouclé suits and dress coats, which can be styled with a cute ballet pump or a sophisticated kitten heel depending on the occasion,” says Liane Wiggins, Head of Womenswear at Matches. “Giambattista Valli has a strong DNA and our customers continue to return for these well-cut, flattering pieces.” The store recently launched an exclusive capsule collection with the brand, which includes a floor-length silk fil coupé gown.

The current Giambattista Valli autumn/ winter 2023 line up finds raw-edge sleeveless tweed jumpsuits, semi-sheer tiered prairie dresses and a series of pieces including tunics and floral embroidered outsize jackets that were worn by men on the catwalk but are designed for every gender. “I do think there is fascination with beauty and how far one can push the fantasy,” says Valli of the zeitgeist. “The social-media message might be dreamy, critical or creative, but the platforms are a more democratic way to learn about this universe that was previously closed off and exclusive. It gives a chance for people to understand the work behind fashion.” He laughs as he adds, of his gowns that burst from the Instagram frame, “Image-wise, well, I have always loved big volumes, so that fits very well!”

Read more: Maryam Eisler’s photography series at legendary Parnham House 

From his new Paris HQ, Valli will lay the groundwork for the next chapter. “I would love the maison to sit alongside institutional houses like Dior and Chanel and to have that presence beyond my lifetime,” he says. “I want the brand to be coherent with a 100 per cent DNA that is about excellence and savoir faire. To do that, one has to move with consistency.”

With his 10-year-old son, Adam, Valli also has a young future to look after. “Right now, he is 100 per cent football! But he is very gentle, inquisitive, surprising, and I learn a lot from him,” says Valli. “How do I see myself age 70? Curious, still able to receive energy from beauty and wanting to share it. I hope I am going to surprise him, too.” This Roman in Paris knows his road.

Find out more: giambattistavalli.com

Petra Diamonds – Cullinan Diamond Mine – Boodles Site Visit

Boodles, the globally-renowned sixth generation family business, is pioneering sustainability in the diamond and jewellery industry, using technology to trace each diamond and working closely with their workers and the mines to ensure a healthy environment for both the community and the land. Here, Honour and Jody Wainwright, descendants of the founders of Boodles, speak to Samantha Welsh about the company’s values and commitment to sustainable practices

LUX: What are Boodles’ values that make you a leader among the ‘best of British’ luxury brands?
Honour Wainwright: and Jody Wainwright: Boodles’ principal point of difference is that we are a sixth-generation family business in operation since our founding in 1798. I am the sixth generation and my twin brother and two cousins also work for the business. We prioritise looking after our clients and host up to 250 events each year for them. Events give us an opportunity to entertain our loyal customers, allow the Directors to get to know them, to give them a lovely day out and to thank them in person for their loyalty. We also value design and currently have six in-house designers, two based in our flagship New Bond Street store, and four at Head Office in Liverpool. We launch a High Jewellery collection each year, this year’s concept being ‘A Family Journey: Around Europe in 10 Days’ inspired by a trip our Chairman, Nicholas Wainwright undertook to buy stones, meet suppliers and gain inspiration for the collection, in so doing replicating the trip taken by his father in 1962.

Craftsmanship is at the core of Boodles. All Boodles jewellery is designed and hand-finished in the UK at our London workshops. We also use Single Mine Origin gold in all of our jewellery, which comes from the Yanfolila mine in Mali. Boodles know that sustainability and traceability is extremely important. Inevitably, our younger customers value this more and we therefore regard it as something that is essential for our own peace of mind, but also an investment in the future of our business. We also launched a high jewellery collection called ‘Peace of Mined’ featuring diamonds from the Cullinan Mine extracted only weeks before the collection launched.

LUX: You share Boodles’ passion and reputation for offering inimitable stones; what are the primary considerations when selecting a stone?
HW & JW: Boodles are unique as when sourcing stones we usually buy the rough diamonds direct from the mine. At Boodles we are looking for exceptional gemstones, Jody Wainwright, our Director of Precious Gemstones and Diamonds, says a stone has to ‘talk’ to him.

© Ben Phillips

LUX: What is your ‘mine-to-market’ process that transforms a rough mineral into a personal treasure?
HW & JW: At Boodles, this process begins with our directors hand-picking and sourcing stones from mines and suppliers, whom we have been dealing with for many generations. They are then taken to our London workshop where they are cut by Boodles’ master diamond cutter, Clive, who we call our ‘5th C’ extending the traditional 4Cs grading system. The stones are skilfully polished, set by our in-house designers, and transported onward to our UK showrooms for display

LUX: How has the Boodles approach to partnerships succeeded in creating an influential U/HNW ecosystem?
HW & JW: From gallery exhibitions to horse racing, Boodles is known for the sheer variety of its events and their number, – we hosted 250 events last year. After a fantastic inaugural year in 2022, our partnership as lead sponsor for the Boodles Cheltenham Gold Cup was renewed in 2023. At the home of Jump Racing, the Boodles pink logo was omnipresent throughout the Festival’s ITV broadcast. This year’s partnership was launched through a photo shoot with 2022’s Gold Cup Winner Rachael Blackmore on London’s iconic ‘Bond Street with previous Gold Cup Winner, Native River. As the first female jockey to win the Gold Cup and BBC’s World Sport Star of the Year in 2021, Rachael is the perfect embodiment of a Boodles Brand Ambassador. It is no surprise that Boodles will be partnering with the Gold Cup again in 2024 to celebrate its highly anticipated centenary. It provides a special day out for our clients and an opportunity for them to attend a world-renowned sporting event whilst allowing the Boodles team to really get to know their clients and their families.

2023 also saw Boodles present our third garden at the Chelsea Flower Show, in collaboration with esteemed British garden designer, Tom Hoblyn. ‘The Boodles Best of British Garden’ was awarded a Silver-Gilt medal. Post-Covid, sports events resumed: Boodles’ warm-up for Wimbledon concluded its 19th edition within genteel surroundings at Stoke Park, we had a successful pop-up tournament at Quinta do Lago Resort in the Algarve, and The Boodles Boxing Ball returned, raising more money than ever for charity, and the list goes on.

LUX: How did the partnership between Boodles and the Cullinan Mine begin?
HW & JW: The Cullinan mine is very special to Boodles. It was visited by my great uncle, the late Anthony Wainwright, during one of his many expeditions overseas in search of fine stones. He found it magical, laden with mysteries — and shared tales of the jewels in its depths with his grandson, my cousin. When Jody was just a small boy, Anthony died and his son Nicholas followed on in his footsteps, visiting the mine in the mid-1990s. He returned equally enchanted — and his experience of the Cullinan Mine inspired Jody with a new suite of legends.

Petra Diamonds – Cullinan Diamond Mine – Boodles Site Visit

I went down the Cullinan Mine with my parents last February and had an amazing experience. They don’t open the mine to anyone other than principal shareholders. My twin brother and cousins have also recently visited the mine and seeing the process of mining a Cullinan diamond has been fascinating.

The story is fantastic and Boodles have a passion for these stones. Each stone is securely helicoptered to the Johannesburg Head Office, then onward to our London diamond cutters, then into our shops, so there is a total chain of custody.

We find that customers love to know that their Boodles piece featuring a Cullinan diamond was mined only 6 months ago. We create a lovely book charting the progress of the stone through all the stages of refinement into the final finished piece of jewellery.

LUX: What can you share about upcoming developments?
HW & JW: We have discussed opportunities for potential international event partnerships in Florida, Texas, Bermuda and Barbados. We are partnering with a third gold mine which opens up in Guinea in Q4, and Jody will attend the official launch. This, together with Yanfolila Mine mentioned earlier in Mali, and Ity Mine in Côte d’Ivoire have each received independent certification to an internationally recognised responsibility standard, so that every ounce of Single Mine Origin (SMO) gold comes with a fully auditable QR code that traces its origins and journey. We are working towards all our diamonds being fully traceable and currently we have a large selection from the Cullinan Mine in South Africa. A number of our larger diamonds now also come from mines such as the Kao Mine in Lesotho, South Africa, and the Gahcho Kué Diamond Mine in Canada. We are also beginning to look at some new mines that uphold high sustainability standards and share their efforts through their respective websites.

Find out more: boodles.com

Lucrezia Grazioli’s design on the runway

Istituto Marangoni unveiled the collections of its ten most outstanding designers in their graduate showcase this month. Trudy Ross spoke to School Director Valérie Berdah Levy and Designer of the Year Hyun Jik Yoo on sustainability, creativity, and digital fashion

If you were anywhere near Pennington Street last Tuesday 11th of July, you would have caught sight of a number of impeccably dressed young people, formidable in dark glasses, loose bold cuts and striking accessories, walking the streets of East London. There would be no need to ask where they were going.

Unit 2, 110 Pennington Street, E1, was buzzing with the sexy and stylish milieu of London in anticipation of Istituto Marangoni’s graduate showcase. The large queue was slowly brought into the dark, industrial chic venue, lit by huge digital screens and pumping with music, to await the uniquely ‘phygital’ fashion show, also being streamed live in the Metaverse.

Natalie Kabelacova’s design on the ruway

Ten students from the renowned fashion school were chosen to have their collections debuted to the audience, with each creating six designs engaging with the theme DISTORT/DISRUPT. The chosen few, all with their own unique style, were Angelynne Viorenique Andersen, Anna Savchenko, Giju Kim, Hammotal Blair Hen, Hyun Jik Yoo, Jiaxi Zhuang, Lucrezia Grazioli, Natálie Kabeláčová, Rudraksh Singh, and Ummehani Kanchwala.

Follow LUX on Instagram: @luxthemagazine

As the models, prepped and preened by The London Academy of Freelance Makeup and Unite Haircare, walked the runway, the walls behind them projected digital interpretations of the designs they wore, featuring shots and videos of the models edited into colourful and dramatic landscapes. This, compounded by the sea of mobile phones snapping and streaming the event, marked a clear step into the realm of the digital experience, even in the physical space of the show.

Design from Anna Savchenko’s ‘Not Broken’ collection

When asked about the future of digital fashion, Director of the Istituto Marangoni London Valérie Berdah Levy told LUX: “…the Metaverse is the future. We started having fashion shows on the Metaverse just two years ago. We opened the school in Dubai last year and we had the first show on the Metaverse; it’s definitely the future for this. Even at school level, shortly we will have classes on the Metaverse and in the Metaverse.”

Angelynne Andersen walking the catwalk alongside a model wearing her design

The show also engaged with sustainability and responsible fashion, with Anna Savchenko from Russia using paper as the primary material in her designs, while Czech student Natálie Kabeláčová used only sustainable fabrics in her sherpa-inspired designs, and Angelynne Viorenique used scrap fabrics and yarns from the university to create her colourful and extravagant collection ‘Shedding’. The Istituto is introducing a new MA in Responsible Fashion this October; Valérie Berdah Levy noted the importance of teaching students to be both responsible and creative.

One of Designer of the Year, Hyun Jik Yoo’s designs

The winner of the Designer of the Year Award was announced as Hyun Jik Yoo, who completed a lap of the catwalk to roaring applause, accompanied by the model wearing his favourite design. His dramatic, brooding collection was inspired by Jack the Ripper, the East London murderer who Hyun Jik told us has lived near his home in Whitechapel, not far from the show’s venue. He explained that he was playing with ideas of concealing and revealing in his designs to speak to the murderer’s desire to be known and feared, while also hidden and anonymous. This translated into the use of sheer fabric and rips in his designs, working alongside thick layers and dark hoods.

Read more: Kering’s Marie-Claire Daveu on the Future of Sustainability

Hyun Jik Yoo walking the catwalk after being announced as Designer of the Year

Hyun Jik shyly told LUX that he was “really proud” of himself, and said his next steps were to rest up and then, “if I have a chance, if someone wants my brand name, I would like to set up my own brand.”

Find out more: www.istitutomarangoni.com

Carolina in the Florence atelier with her father

She shot to success when Sarah Jessica Parker wore her brand’s Lucky bracelet in Sex and the City in 2002, and she has gone on to fuse playful designs with her family’s fine- jewellery tradition. Carolina Bucci talks to LUX’s Samantha Welsh about creating and developing her own brand vision

LUX: Were you expected to join the family business?
Carolina Bucci: My family has made fine jewellery in Florence since 1885, and my father joined the business in his teens. He was clear there was no obligation for us to join, but that if we were interested he would ensure we had a proper apprenticeship. My brother and sister declined, but I was keen. Even before I studied jewellery design at the Fashion Institute of Technology, New York, I had spent time watching our jewellers work, understanding how precise and physical making jewellery is.

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LUX: How did your vision set you on another path?
CB: Growing up, I was fascinated by costume jewellery: the colours, the shapes and the experimentation. I thought traditional Italian fine jewellery was stuffy and I couldn’t understand how my family heritage could be relevant to my style. In creating Carolina Bucci, I fused these two worlds. Our jewellery is made in the same traditional workshops, but we push our craft to create colourful, unexpected silhouettes that don’t feel formal. We like to say that we make gold do things that it shouldn’t do.

diamond and sapphire Color Field bracelet by Carolina Bucci

LUX: How did your brand adapt during COVID-19?
CB: We are small and family owned, so, whether it was the early restrictions in Italy, safety issues or moving business online, we were agile and I am proud of what we did. We closed our London store before there was any mandate from the UK government to do so; we donated to charities; we tried to keep this non-essential item uplifting. Our FORTE Beads seemed to capture the moment, and we found new ways to tell that story.

LUX: Who is the Carolina Bucci woman?
CB: There are so many voices to our brand. That is why we created La Catena [“chain”] on the website. I wanted a place for them to speak. Whether that is filmmaker Reed Morano talking about her creative process or art dealer Sarah Hoover on motherhood, there is an authentic passion, and I hope that is what we convey. I love designing jewellery and I love aligning myself with people who share that spirit in whatever they do.

Filmmaker Reed Morano for the brand’s website

LUX: Are you involved in content creation?
CB: I design our jewellery, and I am also involved in everything we do: the smell in our stores, the paper and ribbon we use, our digital comms. It is my name above the door, so it is my responsibility to sign off on whatever we send into the world.

LUX: Are you tempted to be more active digitally?
CB: Jewellery is and always will be a tactile category. We have an active, growing online platform, but we couldn’t be a predominantly online brand. Our presence online is just another way for people to interact with our pieces, but it can never replace our stores. We are building a new store in Florence, and one of its most exciting aspects is how it helps us think in a fresh way about our online store. I love how that dialogue happens both ways.

An illustration from Sarah Hoover’s take on motherhood from the Carolina Bucci website

LUX: What is your social-media strategy?
CB: The word that strikes me when I think of social-media strategy is “fatigue”. I think some people design with one eye on how products will look on phones. I am at the other end of the spectrum. If the design is good, those who buy the pieces are your best ambassadors, and whether they tell friends at lunch or post photos for strangers, I am happy for that interaction to take on its own life.

Carolina Bucci wears her own designs and a watch from the Audemars Piguet collaboration

LUX: What about your collaborations?
CB: Our long relationship with Swiss watchmaker Audemars Piguet has been phenomenal and brought us to a new audience. It started because I owned a 1970s AP man’s Royal Oak watch. It was perfect and I didn’t think it could be improved on. I redesigned it for women through a chance meeting with the brand’s CEO, François-Henry Bennahmias in 2013. It helped that we had shared values and ideas – both fourth-generation family businesses, focused on craft before anything else.

Read more: Cindy Chao on heritage and emotion in jewellery

LUX: What is your next move?
CB: We make jewellery, and I don’t plan to make anything else. At the same time, I love collaborating with best-in-class manufacturers… we have made glass in Murano with Laguna B, and stationery and leather goods in Florence with Pineider. I love this ability to inhabit other worlds, particularly in the service of Italian crafts.

Find out more: carolinabucci.com

This article was first published in the Spring/Summer 2023 issue of LUX

Sustainable samples at Kering’s Material Innovation Lab, Milan

When Kering, the French luxury conglomerate that owns Gucci, Saint Laurent, Balenciaga and Bottega Veneta, introduced a radical sustainability programme just over ten years ago, the rest of the industry was bemused. Now the group is seen as visionary. Marie-Claire Daveu, the group’s Chief Sustainability and Institutional Affairs Officer, who oversaw the programme and introduced the first EP&L in the luxury industry, speaks to Darius Sanai about what happens next

Marie-Claire Daveu

Darius Sanai: How has fashion progressed in sustainability in the past ten years?
Marie-Claire Daveu: I see a big difference. I joined Kering in September 2012 and I think [Kering CEO] François-Henri Pinault was really pioneering. We were a little bit alone when we spoke about this topic and about how we can measure what we do. For us, from the start, it was really key to have the same approach to sustainability that we have for financial commitments – to have KPI metrics and competitive targets. Now, if we look around, we can see more and more that there is better awareness from many companies. The data and the challenges linked with climate change and biodiversity are now well known and recognised by the majority of companies.

Gucci, one of Kering’s iconic brands

DS: Are words being backed up by action?
MCD: Yes, and we need to act operationally. Here are two examples. First, the Fashion Pact [a fashion-industry initiative created by French President Emmanuel Macron and François- Henri Pinault, presented at the G7 in 2019]. We now have more than 250 companies involved, and we have been able to put in place a Collective Virtual Power Purchase Agreement, to buy renewable energy together. Another example is the Regenerative Fund for Nature that we created with Conservation International, linked to regenerative agriculture.

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DS: Will regenerative agriculture become mainstream in fashion?
MCD: It is difficult to say what the future looks like, but I hope so. I think it’s reasonable because you have positive impact on the environmental side and you take the community into account. It’s different to conventional agriculture, and also to organic agriculture, which sometimes can be challenging for communities. You have to accept it takes time because the transformation takes at least three years. For companies like ours, that use cotton, silk and wool, you have to also create a sustainable supply chain.

The Kering Material Innovation Lab team at work in Milan

DS: How can companies with fewer resources match your idealism?
MCD: I don’t think I am idealistic. I’d say I am optimistic, not idealistic. I try to be pragmatic. I am conscious about the challenges, about the issues. My strong conviction is, if you are a company and you do not include this topic in your strategy, I think it is questionable whether the company will survive. Take energy, for example. Energy is crucial to a business model. If you don’t think about efficiency you will have a problem. So we link back – if more and more investors and analysts pay attention to this topic, it will be a challenge to have access to credit if you do not. You will be able to compare companies against each other with metrics.

DS: President Biden just overturned the recent Congress ban on using ESG metrics in investment. Is there still a danger that support will just be in the EU?
MCD: One of the key criteria is that all over the world, consumers are speaking about these things. We won’t have the choice. It is better to anticipate and be well prepared. It is very interesting to see that even in some countries where the regulation and the policies are different, private companies themselves are investing in what we call ESG criteria. Even in countries where the regulation is different, it is still in their interests.

View of a Kering reforestation programme in Guyana

DS: So what is the biggest challenge?
MCD: The big challenge is the question of speed. How fast will we be able to transform the business model to make the ecological transition and to really integrate and scale the topic? I don’t have the answer today, because I think it will take us a few years to do this.

DS: Is there a governance issue in less developed economies?
MCD: We have to maximise our operational involvement on the ground for our projects. Each time, we identify an NGO that is global but also local to follow the project and to be really involved, so we can ensure that what we have planned is really implemented on the ground. That’s not a perfect answer, but we want to be sure that what we decide to do becomes a reality. It’s really key to identify the right partner to do this. If I am in Mongolia, I need to know I have the right partner on the ground and, if not, I will come in from Paris and check.

Balenciaga, another of Kering’s most renowned brands

DS: Do luxury consumers make decisions based around sustainability?
MCD: I am convinced that, for the luxury customer, sustainability is part of the quality, part of the reason they buy a luxury product. For them, it is important that the raw materials are being produced in a way that pays attention to people and the planet.

Read more: Fausto Puglisi Interview: Refashioning Roberto Cavalli

DS: Do consumers understand, say, the link between biodiversity and climate change?
MCD: Do people always make those connections? No, but they are very aware of climate change – they see and live it. It is now something that has already happened. True, sometimes there can seem a distant connection between buying a product and the impact on the environment or biodiversity, and some people will say that their impact is nothing compared to that of a factory. But really, I see a change. The new generation are afraid of what is happening, and we speak more and more about what is happening. It was not the case before, but today, everyone has something to say about the topic.

Find out more: kering.com/en/sustainability

This article was first published in the Spring/Summer 2023 issue of LUX

Fausto Puglisi, Creative Director of Roberto Cavalli

Fausto Puglisi, Creative Director of Roberto Cavalli, has revitalised the Italian fashion house, which found high-octane fame in the 2000s, turning it into a hot-ticket brand for Gen-Z. Puglisi talks to LUX about glamour, passion and reimagining Cavalli for a more inclusive age

LUX: You have always had strong links to the Roberto Cavalli brand. What made you join it fully in 2020?
Fausto Puglisi: Roberto Cavalli is a brand I am totally comfortable with. It has always been a brand linked to women’s freedom, to seduction. The seduction that Roberto Cavalli represents today for women is not to please anyone but herself. It is, above all, linked to freedom, empowerment and dynamism. The Cavalli woman is sexy and glamorous- she owns her own body. I love seeing my Cavalli far away from any ideas of misogyny, closure and armouring. These do not reflect my woman, who is free and always advocates for freedom.

Follow LUX on Instagram: luxthemagazine

LUX: Roberto Cavalli has a particular place in fashion history in dressing music stars. Is this a legacy you with to continue?
FP: Everything began with music in my career. My biggest supporters have always been music stars and I will continue to support them with Roberto Cavalli. The brand represents a continuous bond with music and so it will remain in the future. It comes to me spontaneously and naturally.

Sketch for a custom-made pieces by Roberto Cavalli, with Puglisi’s comments for Jennifer Lopez in 2022

LUX: How is Cavalli best worn- as a prize piece or as a full outfit?
FP: Cavalli can be both a full outfit and a prize piece. I think of different women and aesthetics when I imagine the pieces I develop for my collections. I am thinking of women who could wear a Cavalli total look, but also of those who could be defined as “not for Cavalli”, but who would be able to wear a beautiful pair of Roberto Cavalli trousers – perhaps combined with vintage knitwear pieces for their parents, or even a Cavalli biker jacket with a splendid skirt by another famous brand.

LUX: What are your favourite pieces from the SS23 collection>?
FP: I love all of them. In particular, the slip dresses in the Wild Leda print, which I wanted to name in honour of Cavalli’s wild heritage. Also from the new collection I love all the flat folds on the clothes that recall old Hollywood, a sort of Babylon in Puglisi Sauce.

LUX: Any print you are particularly fond of?
FP: I love the Wild Leda print. Roberto Cavalli started out as a painter, and, as he transitioned into fashion, he continued to design his prints by looking at art and historical paintings, and interpreting them in his own way. Wild Leda is a celebration of beauty as a female superpower. It is a celebration of spontaneous sensuality, of pleasure in nature, à la Cavalli.

An image from the Roberto Cavalli SS23 campaign

LUX: Who are the ultimate Cavalli women to you today?
FP: For sure, I would say J.LO, Miley Cyrus and Taylor Swift.

LUX: Do you feel that the Y2K trend has been good for the brand?
FP: Absolutely. The kids who grew up with Roberto Cavalli are now about 25 years old and experience the brand as a beautiful memory linked to Britney Spears, Destiny’s Child, Beyoncé of the early 2000s and Jennifer Lopez. There is certainly a very strong bond between the new generations and that of Roberto Cavalli in the early 2000s.

LUX: How do you feel about revisiting iconic eras, such as the 2000s, through clothes?
FP: I love it. I was living in the US in the early 2000s when Roberto Cavalli was the big superbrand. First I live in NY, then I moved to LA. Roberto Cavalli was Hollywood, the maximum glamour possible. It was blaring music, a supercar that races tirelessly.

Sketch for a custom-made pieces by Roberto Cavalli, with Puglisi’s comments for Taylor Swift in 2023

LUX: What are your thoughts on consumerism in fashion?
FP: I believe in everything that is done with the heart and with passion. Therefore, I do not believe in unbridled consumerism for its own sake.

Read more: Donatella Versace Interview: Doing It Her Way

LUX: Do you like the idea of passing clothes down from generation to generation?
FP: I believe in quality and emotion. Fashion must convey an emotion, so it is right that if a garment is beautiful, well made and able to excite and last over time, it can be worn through various generations. Our latest collection has an example of this in the kaftan, which recalls the famous ones worn by Marta Marzotto. The piece was reworked and adapted to modern times. It represents an ideal, inclusive piece that can be worn by one woman, and then reworn by her daughter or granddaughter who uses it to go dancing in Ibiza. The cuts and shapes of the dress change slightly with the times, but the attitude is the same.

Find out more: robertocavalli.com

This article was first published in the Spring/Summer 2023 issue of LUX

A portrait of the multitalented Lily Cole

The model and campaigner talks to Ella Johnson about environmental action, NFTs and how fashion can never be truly sustainable

1. What was your first piece of eco-activism?

Without it being intentionally connected to environmentalism, I guess it was campaigning against fur and turning vegetarian as a kid.

2. Why are you an “accidental entrepreneur”?

I’ve never resonated with the idea of business or entrepreneurship. I just have ideas and business has been a good vehicle for executing them, so it’s “accidental”. Perhaps “incidental entrepreneur” is a better way of saying it, as it’s an incidental by-product of following ideas.

3. What is the aim of your 2020 book and ongoing podcast, Who Cares Wins?

To draw attention to climate solutions and to foster a culture of diversity, dialogue and collaboration.

4. Who would be your ultimate guest for the podcast?

Thich Nhat Hanh. Aware it is too late for that.

Follow LUX on Instagram: luxthemagazine

5. Why should we take an intersectional approach to environmentalism?

Because all our issues are interconnected and interwoven, both social and environmental. And because the key to embracing biodiversity involves embracing diversity on all levels, such as cultural diversity and diversity of thought.

6. The Queen asks you what to do. What do you tell her?

I ask her to listen to, support and champion indigenous voices. 

7. What was your greatest revelation while researching your book?

That we could halt global warming, draw down more than 15 years of carbon emissions, enhance global biodiversity and essentially stop the sixth mass extinction through a very simple, and technically possible, action: stopping most animal farming.

Cole, aged around 10, with an early activist fashion statement

8. Can we really stop global heating?

As above, and through many other solutions I look at in Who Cares Wins. Although it might not be possible to stop global heating in the short-to-medium term, we can potentially stop it in the longer term. And we can lessen the extent at which it accelerates, so it’s not too late to do something.

 9. Fashion can never be sustainable. True or false? 

If Adam and Eve swapping out fig leaves for, say, maple-tree leaves, was fashion, then yes, it can be. If most fashion remains made up of petrochemicals – 70 per cent of new fabrics are composed from plastic – and using non-circular business models, then no, probably not.

10. Why did you move to Portugal?

My daughter’s father is Portuguese and it felt like a good move to be closer to his family during the pandemic. Then I fell in love with the country: good nature, weather and people.

11. Have you ever bought an NFT?

Interesting question. I nearly did, as one was originally attached to a tapestry artwork I bought by Éva Ostrowska.

12. What’s your favourite building?

Sant’Ivo in Rome. The floor plan has a weird shape, like a bee. When Borromini drew the plans, he had to put the centre of the compass outside the ecclesiastical space to make it, which some interpret as a nod to the new idea that Earth was not the centre of the universe.

13. Tate Modern or Pompidou?

Tate Modern.

14. Is success about talent or effort?

It takes both, I’d think.

15. Which fictional character would you most want to have dinner with, why, and where?

Ada, from the novel by Nabokov. To pick her brain and play her games. On a sun-kissed beach.

Read more: An Interview with KAWS

16. What next, creatively?

Writing, writing, writing more.

Season 2 of Lily Cole’s Who Cares Wins podcast is available to stream now: lilycole.com/podcast

Image courtesy of Rosewood Hong Kong

Adrian Cheng is a leading tastemaker, founder of cultural-retail destination K11 MUSEA, art collector and investor in innovative companies. Here he outlines brands catching his eye for 2023

Jewellery

Image courtesy of K11 MUSEA

Brands that bring creativity and self-expression to the mainstream always attract my attention. That is why I find L’ÉCOLE School of Jewelry Arts interesting. Starting in Paris and now expanding into Hong Kong (at K11 MUSEA, above) and Shanghai, their studios provide amazing courses for people wanting to learn and create jewellery in all forms.
lecolevancleefarpels.com

Fashion

Image courtesy of Keystone Press/Alamy

Like many others, I’m watching Schiaparelli (above, in 1978), to see what happens next. Having met creative director Daniel Roseberry and hearing about his love of savoir-faire and mixing old and new, I’m really excited to see how he continues to evolve the brand. I have a feeling there are many exciting things to come.
schiaparelli.com

Image courtesy of Reuters/Alamy/Benoit Tessier

AMI Paris is a brand to keep an eye on as it rapidly expands. I love its mix of casual and chic – it’s so great for everyday wear. The brand has a mission to make luxury fashion accessible and that really resonates with me, too. I’ve also been very impressed with its collaborations with Moncler and Eastpak.
amiparis.com

Retail

Image courtesy of Stephen Grant/Alamy Stock Photo

I’m a huge fan of Arbikie’s whisky (above), which is grown, distilled and bottled on a Scottish family farm with a 400-year history. The distillery is fairly new, and it is making waves because of its ‘field-to-bottle’ approach. Sustainability is very important to me. Plus, the flavour is second to none.
arbikie.com

Image courtesy of Keystone Press/Alamy

I’m always on the lookout for what’s hot in the tech industry. I’ve been really impressed with the London start-up VITURE. The brand’s VITURE One are XR smart glasses with a virtual screen so you can discreetly stream and game while wearing. They are super lightweight (and look just like classic sunglasses, which I like). I am a sucker for anything that combines fashion with technology.
viture.com

Image courtesy of AJL Photography Ltd/Rosewood Phuket

Asaya Wellness is a concept by Rosewood Hotels that the group is expanding across its properties, including Hong Kong. It combines therapies, meals and experiences to support physical and mental wellbeing. I may be biased, as Rosewood is family-run, but its Chi Nei Tsang treatment in Phuket, Thailand is mind-blowing.
rosewoodhotels.com

This article first appeared in the Autumn/Winter 2022/23 issue of LUX

Norbert Stumpfl, Executive Design Director at Brioni. Image courtesy of Brioni

Until recently, Brioni was a menswear brand in flux, a 20th-century Italian formalwear legend that hit a couple of bumps as it tried to swivel to appeal to sneaker-clad millennials and Gen-Z dudes. But everything is rosy again, as executive design director Norbert Stumpfl explains to Darius Sanai

Modern yet traditional, supremely relevant yet trend averse – Brioni’s understated, logo-free luxury is appealing to a new and established global audience, from twentysomethings to the over seventies. Under Norbert Stumpfl’s expert eye, the brand welcomes Jude Law and his son Raff as its spring/summer ambassadors and rises to the challenge of creating a comfortable, stylish and sustainable wardrobe for the modern man.

Follow LUX on Instagram: luxthemagazine

LUX: How will recent times, with people staying at home, affect menswear in the long-term?
Norbert Stumpfl: This is something we ask ourselves in the studio all the time. I think that there will be some kind of change. People will change their habits a little bit. Or there might be pockets of people who are more interested in something more meaningful – this is where we can step in, with something not ‘throwaway’ but something a man can build on in his wardrobe, something not so trend-driven. I am very positive in my feelings for the future. Also, we are all watching a lot of sport, which involves T-shirts and sweatshirts, and many designers are working in this direction. But in the long run, people might find that they have too much of this in their wardrobes and that they want to change again. There’s always a pendulum in fashion: sometimes it goes more traditional, sometimes it goes sportier, and the two influence each other much more nowadays. We, for instance, in our fabric research, are being more influenced by sportswear and new technologies. Our fabrics are now crease-resistant, they have a natural stretch, a lightness. So, we are evolving as well.

Jude Law, currently one of Brioni’s brand ambassadors. Image courtesy of Brioni

LUX: Will markets in Asia, where sport-influenced fashion dominates, become interested in tailoring?
NS: Brioni’s not very strong in the Asian market – we’re doing well in Japan, but not in China. Our Chinese clientele is the youngest; it’s 30- plus, whereas, worldwide, we are more in the 50-year-old bracket. But, recently, there has been an explosion of people wearing it there. A lot of actors wear Brioni tuxedos or suits to events, and if these people are wearing Brioni, people will be interested. Also, in the past few years, our Chinese clientele has been the one that picked up on our new directions the quickest; while in the US or Russia, we have a slow change – they like the collection, then it takes a season or two to pick up certain garments.

LUX: Brioni has been perceived as a sophisticated tailoring brand for wealthy gentlemen. Is that changing?
NS: When I was hired, François Pinault [CEO of Kering, which owns Brioni] asked me to give the brand a modern approach. Our clients are loyal, they enjoy the suits, the comfort, the lightness – and that nobody knows it’s Brioni, just those in the know. It’s a personal luxury. So, I approach modernisation very gently.

Raff Law, currently one of Brioni’s brand ambassadors. Image courtesy of Brioni

Of course, the high-ticket sales are coming from tailoring, and from bespoke clothing. However, recently, we’ve seen a change: with the collection picking up high-ticket sales, as well. This means that our traditional client is also really enjoying the new direction, because it’s not groundbreaking, but it is modernising just a little bit. In China, we’re showing the more modern man of Brioni; our imagery is going in this direction, because our typical client, who is maybe 50, 60, 70, is not looking at the images on Instagram or on the runway. So in the new imagery it’s always on younger models. There is a new Brioni, but it’s inspired by the old Brioni.

LUX: What’s your view on e-commerce?
NS: For me, the digital side is very important. It’s going to be challenging to sell our tailoring online. I prefer to go to the store, have the proper fitting and look around. Yes, it’s getting more important, but for our type of garments, which need to fit well, it’s much easier to be in a physical store. There’s always a tailor in our Brioni stores, who is trained in Italy, to give this kind of service. Nevertheless, I think e-commerce needs to be our shop window to the world.

LUX: How did you choose Jude and Raff Law as Brioni’s new ambassadors?
NS: Jude is a master of his craft and Raff is following the footsteps of his father. They are both fascinating characters. The most interesting aspect is the interaction between father and son – both equally at ease in Brioni. Their natural elegance comes through.

Brioni’s designs and tailoring have been favoured for decades by Hollywood royalty including Samuel L Jackson. Image courtesy of Eddy Chen

LUX: You’ve used the word ‘modern’ a lot – does that mean appealing to younger people?
NS: No – what I consider modern is just a way of cutting the pieces, maybe using a more modern colour palette, working on the fabric technology, making the garments lighter, water-repellent… It’s just for a modern man. I see my design as invisible, but it’s there to make the life of the Brioni man easier.

When you touch a Brioni garment I want you to say, “Wow!” It puts you in a good mood because you’re enveloped by this super-soft material, and I think this is where the modernity lies. In our lookbooks, we also show a lot of tonal dressing – the colours are more modern, they are inspired by the Roman palettes, they are inspired by the Roman streets. There’s a modernity in me, as a designer, staying in the background to allow Brioni men to shine.

LUX: Is it hard to balance your choice of materials with a drive for sustainability?
NS: Yes, sometimes it’s quite hard. Our clients expect the best materials. It’s been a long journey, even finding our sustainable partners and getting something that is what you would expect from Brioni. There have been a lot of steps forward, and the quality of the sustainable products are getting much better. It’s something that is, personally, very important for me. I’m on the same side as Mr Pinault, who really pushes us on this. I’m a designer who wants to make garments that have a use in the world and does not damage it. For sustainable fabric, I always go to auctions.

A look from the Brioni SS22 menswear collection. Image courtesy of Brioni

We made a big step forward by making almost all of our denim sustainable, which means using sustainable fabrics and sustainable metal pieces. What is not sustainable, at the moment, are the threads and the leather patches. But we will push this everywhere. For instance, the cotton for our T-shirts is sustainable, and we also have sustainable rules – it’s very important that there aren’t thousands of sheep that destroy the land then move on. We are trying to take more categories into sustainability now. It’s not easy. For instance, cotton can’t always be sustainable – you can see a lot of black dots, which is not acceptable for us. We’re working with the mills to really explain what we expect.

LUX: What do you personally take the most pleasure in designing?
NS: I really like the process. It all starts with an idea. I like creating the product together with our tailors, because they are truly talented people. I like challenging them. We did this jacket for Brad Pitt, for instance, which was a super- light, double-splittable cashmere sports jacket using a fabric that is really nice, but it has to be split in half with a scalpel and stitched back together. In the beginning they said it was too difficult, but they found a way. So, working with them and their 75 years’ worth of knowledge at Penne [where Brioni has a factory and a tailoring school], and with my modern approach, we can create something very impressive.

LUX: Is Dior Homme your main competitor?
NS: I wouldn’t consider Dior Homme as a competitor – I think of Dior as a brand that is much more fashion-oriented, which we are not. We’re a luxury brand that moves very slowly. Maybe, with our product, the art is more important, the way of making it. My viewpoint is also less important – I want to be in the background. With designers like Dior, it’s more about a strong style – if a person stands 50m away, you will still recognise it as Dior. I like to let the person shine, but with designer clothes, you’re showing that you can afford them.

Clark Gable being fitted in a Brioni suit. Image courtesy of Chris Pizzello-Pool

LUX: You mentioned some Italian tailors, but you didn’t mention Savile Row.
NS: Savile Row is definitely on the same level, but Brioni tailoring is between Savile Row and southern Italian tailoring. We have the appearance of Savile Row, which is very constructed, very precise, with strong lines, but with constructed interfacing. Brioni has more of the flavour of southern Italy, with soft shoulders and almost no construction inside.

LUX: You originally planned to be an architect. Are we going to see any Brioni hotels?
NS: No. For now, we have to work on our boutiques. They’re very different, they’ve been through different periods. Together with our CEO we are trying to bring the same visuals to all our boutiques, and this takes time. We might have one store design in Milan, another one in New York, another one in London, which I think is one of the most beautiful. It has the feel of extreme luxury, but also feels very human inside. It doesn’t shine, it’s not all marble.

LUX: What do you think the well-dressed man will be wearing in 2022?
NS: There are so many possibilities in the collection. I know what I’m going to be wearing – a beautiful constructed coat, with a very soft cashmere sweater and some relaxed trousers from Brioni. It’s about just being able to put things on that feel almost weightless.

Denzel Washington accepting the Hollywood Legacy Award in 2017 wearing Brioni. Photo by Photo by Alberto E. Rodriguez

LUX: And how will professional men dress in 30 years’ time? In T-shirts, chinos and jeans?
NS: It’s a really good question: will they be wearing tailoring? At the moment, they still do. When you go to the bank or to a lawyer’s office, they wear suits. There might be a trend for more separates, as well. I’m trying to move Brioni in a way that, as I said before, fits the modern man’s wardrobe. So we are working on innovation, so that we don’t find ourselves, in 20 or 50 years, disconnected from what’s happening with men.

Read more: Donatella Versace Interview: Doing It Her Way

This is really important – to always think of ourselves as innovators. I was asked if I think of Brioni as a heritage brand, and I said: absolutely not. Brioni was born as a super-innovative brand – our founders used new materials, they were thinking outside the box, they were putting men on the catwalk, they were the first to do trunk shows. I think we might have lost this spirit a bit, in the past 20 years or so, but we are moving forward again. Brioni will, or should, represent the modern man. This is my challenge.

Find out more: brioni.com

This article appears in the Summer 2022 issue of LUX

Donatella Versace at spring/summer 2022 Versace show, featuring a backdrop of the brand’s iconic foulards. Image courtesy of Versace

Identifiable by her first name alone, Donatella Versace is unique among designers. The creative director gives LUX the lowdown on what it’s really like being a woman at the top, how she is dipping into the metaverse and why the future of her super-sexy Italian fashion house is all about breaking new ground – and those safety pins. Interview by Fara Bashorun

LUX: How important was it for you to make your own mark on Versace, considering the lack of women designers at the top of the fashion industry?
Donatella Versace: It’s crucial, and I feel responsible – but not just because I am a woman. But because I care. I care that Versace is successful, that my teams are happy. At the beginning it was harder. No one really believed in me. They have always seen me behind the scenes and I was happy to keep doing what I was doing. But then, you know, I didn’t really have a choice – and to give up has never been an option. Because I was a woman – and my surname didn’t matter – I had to work harder than anyone to prove that I was capable. That’s why I think that the change must start from us.

In fact, today, within Versace, women represent 64 per cent of the employees; and 48 per cent of those are executives. Regardless of all the progress that’s been made, women still have to prove themselves more than men have to; women have to fight harder to have their voices heard. I think there is still a problem of credibility when it comes to women in positions of authority: it is still hard for them to have their opinions and actions validated by others. I say this from my own experience. As said, I was the only woman at the helm of the company. It took me a long time to really be heard, trusted and recognised as being capable within my own company.

Image Courtesy of Versace

LUX: “If you want to be comfortable, stay at home in your pyjamas.” You made this statement in 2011: do you still stand by it, despite the shift towards casual luxury?
DV: I think that the most important thing is to be, and express, yourself by wearing whatever you want to. In particular, nowadays, after two years of the pandemic, with social distancing and working from home, the way we dress has changed a lot. And fashion can only adapt to this change. Think of street style and how impactful that was on fashion.

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Glamour, like style, just has different characteristics according to the times. For example, I have been wearing heels every day to go to the office since the day the total lockdown in Italy was lifted. It feels good. High heels are the quintessential symbol of femininity, a tool for women to feel stronger. The minute we wear them we walk in a different manner, we feel taller, we feel different, we can be whoever we want to be. That is the meaning of fashion anyway. It’s not just about covering ourselves in something warm, but wearing an armour that allows us to express ourselves without fear.

Image courtesy of Versace

LUX: The spring/summer 2022 collection is a confluence of legacy and futurity – iconic foulards, the return of those safety pins… Does this signal a new vision for the brand?
DV: The main inspiration behind the spring/ summer 2022 collection is the iconic Versace silk foulard. It is a fundamental component of Versace’s heritage and DNA. The foulard has been with us since the very beginning of the brand, but for SS22 it turns everything on its head – it is no longer fluid or dreamy, the scarf is provocative, sexy, wound tight for both men and women.

I’ve noticed that there is a fascination for the fashion of the past in the younger generations. They are discovering older treasures, since for them a lot of the fashion from the 1980s and ’90s is new. That’s why I keep bringing the codes of Versace into the world of today, remaining authentic to what they are, but never in an obvious way. There is a story to tell, and I see that people are interested in that story. Versace is always true to its DNA, but at the same time not a slave to it. It keeps on changing and evolving, because I listen to what people want and desire.

LUX: How have you adjusted to working under the ownership of Capri Holdings? Do you still feel that you are in charge?
DV: What has changed is the fact that, being part of a group with larger resources, Versace can tap into them and invest in technology, manufacturing, a larger base of employees. We’re opening new stores. Ultimately, Versace is growing to the next level. Thanks to Capri, I see big opportunities in accessories for sure, but every part of the business is growing.

Image courtesy of Versace

LUX: How important are brand collaborations, such as Fendace (Fendi x Versace)?
DV: As a designer, it gave me the opportunity to use my creativity on something new. It was also a way to create unity, and a sense that fashion houses can work together to offer people something unexpected. It doesn’t matter how designers decide to achieve this goal, but that the creative conversation goes above and beyond one’s own four walls, so to speak. There have been a lot of collaborations, but never a complete swap of designers.

Read more: Durjoy Bangladesh Foundation: Bridging Global South And North

I became the designer of Fendi and they [creative leads Kim Jones and Silvia Venturini-Fendi] became the designers of Versace. I did Fendi how I see Fendi. We saw it like a game, and that allowed us to be free to express ourselves. It’s never happened before. I’d like to underline that a collaboration is one thing, but swapping designers is a totally different thing. They trusted me enough to give Fendi to me and to translate it into my vision. I trusted them enough to hand over Versace.

The new Versace women’s SS22 campaign, featuring Donatella flanked by supermodel sisters Bella and Gigi Hadid

LUX: You once described London as being the heart of new design, rather than Paris or Milan. Why do you think that is?
DV: Because of its energy, its ability to reinvent itself and to be unconventional! It is always new, always fresh. London is one of my favourite cities in the world!

LUX: As fashion brands begin to explore the metaverse, what’s Versace’s take on it? How important is it to you?
DV: I think the metaverse must be explored. My team and I are still learning about this universal virtual world, but I’m happy to embrace new ideas if they fit Versace. I’m fascinated by technology and I love to get to know all the newest and coolest experiences. For example, in 2020, we joined ComplexLand, a digital interactive experience, a first-of-its-kind immersive virtual destination featuring fashion, art, musical performances and cultural conversations. It was my first time as a virtual identity and I found it super modern, and absolutely in line with the brand’s aesthetic and current approach. It was fun to develop my virtual alter ego!

This article appears in the Summer 2022 issue of LUX

Dani Reiss, Canada Goose CEO

Heritage, authenticity, design pedigree, celebrity – Canada Goose has all the elements of a fashion success story. So how did a family brand that made functional fur-trimmed down parkas for the local police become the multimillion-dollar powerhouse it is today? We talk to CEO Dani Reiss on the rise of outerwear.

In fashion, a lot changes in 25 years. Dani Reiss, the CEO of Canada Goose, began working at the brand – originally owned by his parents – in 1997. At the time, the company’s famous down jackets were worn by those who worked out in the cold: members of the Ontario police force, film crews and actors on set, and Canada Goose was part of a successful family business bringing in $3m in revenue a year. Fast-forward a quarter decade and things are a little different. In 2017 there was a $391m IPO. And in 2021 Canada Goose reported revenue of $186.69m, in the second quarter alone. This turnaround is perhaps thanks to an unlikely style success story – that of Canada Goose’s down jackets, with their trademark red and white logo on the left-hand sleeve. These jackets are now worn – on and off film sets, crucially – by Emma Stone, Daniel Radcliffe, Angelina Jolie, Daniel Craig and Rihanna. They’re also bestsellers in the outerwear category at retailers such as Flannels and Net-A-Porter, and the global shopping platform Lyst saw searches for Canada Goose go up 71 per cent year-on-year in December 2021.

Campaign star Kate Upton in an SS20 look

Speaking to LUX recently, Reiss is candid that this wasn’t an overnight change. The marketing budget was non-existent when he took over and the team worked hard to create an organic buzz around the brand. “One thing we did have at the time was a relationship with the film industry,” he says. “And so, we used them as role models and made sure our products appeared on screen like in National Treasure, where people were out in extreme climates.” Reiss surmised – correctly, as it turned out – that this authentically rugged association would appeal to urbanites. The real success came when these customers invested in the jackets – and found them to live up to the hype. “Ultimately it comes down to having an amazing product,” he says. “They thought they were warm because they bought a similar jacket, but they weren’t actually warm. That’s where the urban legend came to be, where people say, ‘All you need to wear is a T-shirt under a Canada Goose jacket’, which is actually true.” Canada Goose has grown in stature through its association with the cold, and Canada – a place where the weather system can plummet to -30C (-22F) – is part of that.

Dani Reiss took over the family business from his father, David, pictured above, in 1970

‘Made in Canada’ has long been part of Reiss’ strategy. The brand has the largest supply chain in the country and employs 20 per cent of Canada’s apparel workforce. He describes the ‘Made in Canada’ label as “a huge differentiator for us. Like a Swiss watch made in Switzerland, you see the word Swiss before you see the word watch and so you can’t separate the two.” As a young man, Reiss was resistant to joining the family business. Studying English literature and philosophy at the University of Toronto, he initially made an exception to earn some money to go travelling. While at the company, he says, he realised the power of this brand he had grown up with. “What I learnt was that people loved our products,” he says. It was this connection between customer and product – a story, in a way – that made the aspiring writer change his mind and, indeed, excel at his job. He was CEO four years after joining, at the age of 27. A balance of fashion nous and product-led authenticity form the narrative that has helped Canada Goose become the success story it is today.

A glimpse inside the Canada Goose factory in Toronto

Ben Hurren, head of men’s elevation at Flannels, sees the combination as essential. “Authenticity and craftsmanship undoubtedly remain key drivers for our customer,” he says. “But, more importantly, what really speaks to our customer is Canada Goose’s relevance in the world of high fashion and their ability to embrace modern trends; not just in the design process, but in their approach to marketing, too.”

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Canada Goose – with its 60-odd-year history – has the heritage and design pedigree to back up any modern marketing. “I think that today, more than ever, people want authenticity, they don’t want fake brands,” says Reiss. “Brands with heritage and history that have a reputation behind them – I think that’s important.” But he’s aware fashion is part of the story, too. “If you look back 20 years ago… you bought a jacket, you wore it in the snow, you didn’t pick it when you went to pick your outfit, the way you would pick your shirt and your shoes or your blazer,” says Reiss. “Outerwear has now become a category.” The brand is exploring categories, too, adding knitwear in 2017. In its Fiscal 2022, the brand saw its non-parka revenue grow by more than 70% – driven in large part by lightweight down, vests and apparel.

Jordin Tootoo in the FW19 Campaign

Next is footwear. The brand bought the outdoor shoe company Baffin for $32.5m in 2018, and launched Canada Goose footwear at the end of 2021. The CEO is keen to keep the company relevant moving into a new era, with a new generation. The campaign for the footwear range is a case in point – it features indigenous Canadian activist Sarain Fox, the hockey star Jordin Tootoo and Romeo Beckham. “They have to be a Goose Person; they have to be authentic,” says Reiss. “All of our brand ambassadors use our products in the field, and they are all authentic people with authentic stories.”

Read more: Frieze pays tribute to New York’s cultural ethos

Beckham is described as “a compelling addition, and he also does resonate with a younger demographic.” Pierre Lavenir, a cultural specialist at Lyst, says alliances like these have helped the brand’s success. “Teaming up with relevant community stakeholders can also help Canada Goose reach a greater audience,” he comments. “We can expect the brand to strengthen its partnerships with outdoor enthusiasts – such as explorer Aldo Kane – and to team up with more streetwear brands to earn its place in the zeitgeist.”

Campaign star Romeo Beckham modelling the brand’s first ever footwear offering

Canada Goose’s relevance to a new generation goes beyond campaigns, to how the company is run. The longtime use of fur on the hoods of parkas was problematic – particularly for Gen Z and millennials, demographics with sizeable vegan cohorts. In June last year, Canada Goose announced that it would be going fur-free, and cease manufacturing with fur by the end of 2022. The focus has instead moved to a more sustainable way of working: the brand launched the Standard Expedition Parka in 2020, which is made using 30 per cent less energy than any other Canada Goose product, and recycled nylon is part of the Cyprus and Crofton collections.

Campaign star Jordin Tootoo modelling the brand’s first ever footwear offering

Lyst’s statistics already demonstrate that there is appetite for these pieces – in December 2021, searches for Canada Goose fur-free items were up 75 per cent year-on-year and pieces made with recycled fabrics were up 73 per cent. Net-a-Porter, meanwhile, reports that the brand is now on the radar of more conscious consumers, who are purchasing these designs as ‘buy now, wear forever’ investments. Despite these pieces being more expensive to produce, Reiss is committed to making the change. “This is the future of outerwear for Canada Goose,” he says. “Part of our mission is to make the world a better place. You can’t be a company and just take from the world without improving it at the same time.”

Find out more: canadagoose.com

Edeline Lee embraces femininity and female empowerment through her clothes. Photo by Nick Thompson.

As Fashion Weeks comes to a close, we’re celebrating designers who are paving the way for a more sustainable and ethical fashion industry. Here, Edeline Lee tells us why sustainability makes such a difference to the quality of her brand,

LUX: You’ve mentioned before that you design with the “Future Lady” in mind. What does that mean exactly?
Edeline Lee: The Future Lady is an idea that I made up to encompass the woman that I am designing for.  Female identity is in flux in our generation.  Modern women live hectic, collaged lives.  We can’t automatically subscribe to the identities that have been laid out for us historically.  Women now are more beautiful, more powerful, more free, stronger, more aware, more capable than any other time in history.  Yet, we still have a way to go before we fulfil our true potential.  How does the Future Lady dress?  What is it to dress with true power, grace, beauty and dignity in today’s world?

My overarching concept has always been a conversation about this journey as a woman with the women who wear my clothes.  It’s easy to be fooled into thinking that fashion is all about more and more: younger, thinner, cheaper, taller, louder, sexier.

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I’ve spent a lot of time dressing with women in changing rooms.  My experience is that women are well aware; they are not blind fools.  They can feel the difference when something is made with quality and meaning, fits well, and is designed with a soul, to lift the best out of you.  Once they experience what it feels like to put it on, they don’t need to be convinced to buy.

LUX: How did your time at Central Saint Martins impact your approach to design?
Edeline Lee: My time at Central Saint Martins taught me that you can design a collection from anything. At the beginning of every season, I try to connect back to the source.  What do I find interesting, meaningful and beautiful around me?  What makes me smile or makes me curious?  It’s important that the source is pure, because then others will respond to it too.

Edeline Lee. Photo by Mars Washington

LUX: Was there a particular turning point when you felt you’d discovered your distinct design language?
Edeline Lee: Femininity is a huge part of my design language. The problem I’m always trying to solve is: how does a woman dress with power and authority, whilst still being feminine? The two should not be mutually exclusive.

I design to help women express their higher purpose, but I also make clothes that resist wrinkling so that women can actually function at a high level in the clothes.  The tricky thing is to strike the perfect balance between something that is flattering and appropriate, but just special enough to draw out what is individual and special in the woman wearing it. Thinking women deserve clothes that think.

LUX: Are there any designers or perhaps, design movements that have influenced your practice?
Edeline Lee: I’ve been very much influenced by the practice of the Weiner Werkstatte with their philosophy of the Gesamtkunstwerk or “total work of art”.  I love the idea that every element in an environment can be harmonised and unified whether it be art, decorative arts or design.  They believed that it was better to work 10 days on one product than to manufacture 10 products in one day.

Edeline Lee Autumn Winter 2022. Photo by Nick Thompson.

LUX: How do you think the brand has evolved since its inception?
Edeline Lee: The label really became a “brand” when I learned how to define and project my purpose out into the world. If you know what your purpose is, the rest becomes so much easier.

LUX: Edeline Lee has been celebrated for its sustainable approach to luxury fashion. What’s your personal approach to sustainability? And do you think attitudes are changing in the fashion industry?
Edeline Lee: It startled and worried me when we were named in the top 4 sustainable brands at London Fashion Week by Good On You. It takes a lot of research and commitment to try to source and work sustainably and ethically, and we’ve been doing our best. Yet, I know that we still have such a long way to go.

My personal approach is that we must all take responsibility for our actions. Just as we producers need to take responsibility for the choices that we make, it’s important for customers to be empowered by their choices, and realise their power to purchase sustainably as well.

LUX: There has been much discussion around the unsustainability of fashion week. What are your thoughts?
Edeline Lee: I don’t think that it is necessary for everyone to relentlessly travel around the world, all the time. In that sense, the relentless churn of global fashion weeks isn’t sustainable. If anything, Covid 19 has taught us that we could all probably take a breather and be more selective in our choices.

Edeline Lee retail space at Harrods, opened in 2022

LUX: You’re also an advocate of community-made fashion. How does that work in practice? And why is it important?
Edeline Lee: We dye our fabrics in Yorkshire, and design, cut, sew and finish all of our pieces in London – not because good craftsman don’t exist elsewhere in the world, but because of quality control. It means that I’m always the final eye cast over each piece before it ships. It means that I know personally each hand that touches the clothes, I truly believe that the love and care that is put into the making of a garment lends it a soul.  It is visible to me when I look at a dress.

Read more: All-access rundown of Ozwald Boateng’s return to London Fashion Week

When your mother gives you a dress that she wore in her youth, aren’t you able to see or feel the soul in that garment?  It is something like that.  A dress is more beautiful when it is made with love, and that humanity in it becomes more powerful if every part of the dress is made within a community, by a team.

LUX: What are your goals for your company this year, and in the longer term?
Edeline Lee: We’ve just opened our first branded retail space inside of Harrods – so I am enjoying the process of developing and improving that. Please visit and take a look!

Find out more: edelinelee.com

Jane Shepherdson is the woman behind the early success of Topshop, the fast fashion behemoth where she served as Chief Brand Officer in the 2000s. After this and her subsequent role as CEO of retailer Whistles, however, Shepherdson found that her complicity in one of the world’s biggest polluting industries was overriding the joy she once found in fashion. Here, the Director of the London Fashion Fund talks to Ella Johnson about her pivot to luxury rental start-up My Wardrobe HQ, and why rental is key to bringing the fun back to fashion

LUX: You are often associated with Topshop’s success as one of the early pioneers of fast fashion.
Jane Shepherdson: I always wanted to be a buyer – to structure and create ranges without actually designing them, and to work closely with designers. I got into Topshop at the very bottom, starting in the accessories department, and moved up to the jersey department, which was the biggest. It was where you could make the biggest impact, because you had responsibility for tens of millions of pounds worth of the company’s money. We travelled an awful lot in those days, and we did not worry about the environmental aspect. It was hard to beat as a lifestyle.

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LUX: When did you start to think about the environmental and social side?
Jane Shepherdson: We started our drive to better understand the supply chain at Topshop in the 1990s. We brought in a team of experts to do it, but Topshop had thousands of suppliers: it was very difficult to start establishing exactly what the supply chain was from the beginning like that.

It wasn’t until I moved to Whistles in 2008 that we really started to address the environmental side of things. We were a small business and we got to know each of our suppliers as well as we could, working with them to improve their practises. But it is still difficult to be completely sure that the factory you’re using is doing everything you expect them to be doing.

LUX: You are now Chair of fashion rental platform My Wardrobe HQ. What prompted your move to the rental fashion sector?
Jane Shepherdson: I left Whistles in 2016 because I was unsure that running a fashion business was something I could continue to do. I started looking at the possibility of creating a platform to display sustainable fashion, but I realised that I couldn’t find enough credible fashion brands that were sustainable. There is no point in endorsing fashion brands that I don’t think are any good: their practises may be perfect, but if the garment that comes out of the other end comes out as a hair shirt, there is no point doing it.

I had also just come back from a year travelling around America in Airbnb virtually every night. Fifteen years ago, you would never have considered sleeping in a stranger’s bed for the night. Now people are far more relaxed about renting apartments, cars, scooters. Why not fashion?

LUX: How have luxury brands responded to the rental proposition?
Jane Shepherdson: In the beginning, they were slow. They couldn’t see how rental worked within the luxury world, with the feeling of exclusivity. But in the last year we have started to have conversations directly with the luxury players – including Burberry, Liberty London and Harrods – because they are starting to realise that rental is not going away.

Think about it from the designer’s point of view. Most of their catwalk pieces end up just being that – catwalk pieces. The wholesalers don’t buy the avant-garde or brightly coloured pieces because they are too risky. Conversely, it has been proven that people are much more experimental when it comes to what they rent: consumers are much more likely to rent something that is covered in feathers or bright yellow than they are a black dress.

Jane Shepherdson, Chair, My Wardrobe HQ and Director, London Fashion Fund

LUX: Has that been true of your own experience of renting clothes?
Jane Shepherdson: I have spent a lifetime trying to dress myself for events, typically spending £1000 on something that was quite discreet, in navy or black, and assuming that was my sense of style. When I was first introduced to rental, however, the first thing I wore was this floor-length lilac Sharon Wauchob dress that was covered in feathers, with a matching tailored coat. Lisa Armstrong then called me one of the best dressed women of the year – the first time that has ever happened to me! It was completely different to what I had ever worn before, but it felt completely me – because I was allowed to experiment. Rental brings fun back to fashion.

LUX: Can second-hand ever be incorporated into ‘mainstream’ luxury?
Jane Shepherdson: The stigma associated with second-hand clothing is becoming less every single day. Most of our marketing and social media is really based on showing the beautiful, over the top creations that don’t look like they have come from a charity shop and are a bit more glamorous. I hope people will get that feeling and then prefer to rent a few pieces that were beautifully made that made me feel amazing, rather than have a wardrobe of cheap clothing that cost the same and they aren’t going to wear again.

LUX: Some say that rental perpetuates the appetite for newness which drives overconsumption in the first place.
Jane Shepherdson: I think telling people that they can’t do or have something is tantamount to saying to them ‘go on, do it again’. You have to find ways of allowing people to have fun, but in a different way.

Rental isn’t perfect, and I know that. There are plenty of environmental factors that I am still trying to overcome, like ozone cleaning and having to dry clean clothes all the time. But I hope it changes people’s mindset and relationship with fashion. Rental slows you down: you have to plan ahead.

LUX: How important is diversity to My Wardrobe HQ’s offering?
Jane Shepherdson: We want to be accessible to as wide of an audience as possible. That is difficult, though, because the individuals who lend us their wardrobes tend to be in small sizes. It is easier with the clothes we get from brands, because they give us a full size range. But we are continually trying to get a broader selection of clothes on the site.

LUX: Is there scope for designers to bring out collections for rental alone?
Jane Shepherdson: We have to think of different ways of doing things. I have had many conversations with [sustainable fashion designer] Patrick McDowell about how designers might do that with deadstock. If rental takes off and we get to some kind of scale, then it would certainly be a business model that designers would be happy to adopt. Think about the difference: designers selling their product to a wholesaler get back about 30% of retail price; if they rent it, they have only got to rent it out two or three times to have made more money than they are going to get from the wholesaler.

Read more: All-access rundown of Ozwald Boateng’s return to London Fashion Week

LUX: In what other ways are you seeing fashion innovate itself?
Jane Shepherdson: I am Director of the London Fashion Fund, which is funded by the Mayor’s office to find environmentally and socially responsible businesses who will be the future of fashion. We are currently looking at one business that is growing cotton hydroponically, which uses 90% less water. There is another which is looking at creating garments that photosynthesise when you wear them. They are alive, since they have these microbes, so instead of putting your jacket in a dark wardrobe, you hang it on the back of the chair in front of the window. They claim that one square metre of the cotton jersey they produce absorbs as much CO2 as a 100-year-old oak tree, and are talking to a high-street retailer about putting a collection together.

It is early days for a lot of these things, but there is so much that is happening that makes me feel optimistic. At least we can mitigate some of the damage. I am so desperate that someone doesn’t come along and say, ‘you can’t have fashion anymore: it is too trivial’. We have got to find ways.

Find out more:

mywardrobehq.com

fashion-district.co.uk

The ‘Evering Small Tote’ by BEEN London

This month, we’re celebrating designers who are paving the way for a more sustainable and ethical fashion industry. Here, Genia Mineeva, the founder of innovative London-based handbag brand BEEN London, discusses her mission to rescue waste materials, support artisanal techniques and preserve our planet’s biodiversity

Genia Mineeva

Previously a political journalist for the BBC newsroom and a campaigner for the likes of the UN and Change.org, Genia Mineeva’s entrance into the world of fashion was somewhat unconventional: via her frustration at throwaway coffee cups.

Initially fired up by the idea of making better use of these recyclable objects, she began researching the potential of waste materials and eventually, enrolled on a course in Sustainable Value Chains at Cambridge University followed by a degree in Accessories Design at London College of Fashion.

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Her brand, BEEN London, was launched, amidst the pandemic, on Kickstarter in 2020 and has since been named as ‘one of the most innovative companies in the world’ by British Vogue. Their product range includes handbags, laptop cases, make-up bags and totes, all made from waste materials and handcrafted by local craftspeople in East London. Here, Genia explains why sustainability is so much more than ticking boxes.

LUX: Your bags are made from a variety of recycled waste materials including apple skin leather. How did you go about developing these?
Genia Mineeva: It all started with a mission to rescue as much waste as possible from going to landfill. And the rest is a story of collaborating with likeminded people and material innovators around the world who are equally passionate about changing the way we make things. Some of our key partners are an Italian fabric mill turning discarded clothes into luxury cotton, a Dutch social enterprise collecting used corporate uniforms from the likes of IKEA and making really beautiful felt, and a team that turns used fishing nets which are polluting our oceans into a stunning regenerated nylon. What we do is develop practical and well-designed everyday accessories that help our customers have a real impact on the things they care about.

The ‘Islington Backpack’ in three different colours

LUX: How would you describe BEEN London’s design aesthetic?
Genia Mineeva: British Vogue once described our style as ‘Scandi meets Greek island chic’ which I think is pretty accurate! Clean, colourful but most of all practical. We make bags for real people who need a good quality product.

Read more: All-access rundown of Ozwald Boateng’s return to London Fashion Week

LUX: What guides your decision to use a particular material for a specific design or collection?
Genia Mineeva: We have a very clear set of principles here. Firstly, the material has to actually rescue waste, that’s why we wouldn’t use mushroom leather for example or cactus leather – where a plant is grown specifically to make the material. There are some brilliant brands doing it, but this is not our mission. Secondly, we we only work with materials that have a recognised certification (such as Global Recycled Standard 0r Blue Sign) and thirdly, we consider the impact of the material. We look at CO2 emissions, water consumption and even the end of life of each of our bags, we take everything into consideration!

Genia with one of BEEN London’s artisans in their East London workshop

LUX: Each of BEEN London’s bags is handcrafted by artisans in East London. How did you go about finding your team of makers?
Genia Mineeva: It’s all a bit of luck, people recommending other people and a definite gut feeling. My dream is for BEEN London to become the central hub for preserving the disappearing skills of leather makers. How cool would that be to merge artisanal training with innovative materials? All under one roof!

LUX: Why was it important for you to support craft methods?
Genia Mineeva: I think we seem to have lost the connection to how things are really made. A lot of the time, the things that we buy are made somewhere far away and we don’t give a second thought to the person who’s behind it and how their lives are affected by the work they do. To me, it’s about both human rights and wellbeing as well as the slow, beautiful process of making products entirely by hand, with a lot of love and skill put into it.

The ‘Cecilia Crossbody’ bag

LUX: What inspired your decision to start planting trees in Peru? And how does the project work in practice?
Genia Mineeva: We always wanted to expand our impact from reworking waste to include regeneration. The Amazon, being the largest and the fastest disappearing rainforest on the planet, was an obvious choice. The challenge was to find the right partner. So many tree planting programmes are a bit of a box ticking exercise and plant mono-cultural forests (using the same plants all over) but it was very important to us that we planted them properly in order to preserve biodiversity.

Read more: Justin Thornton & Thea Bregazzi, founders of Preen, on their intuitive design approach 

LUX: How has your understanding of sustainability changed since you started?
Genia Mineeva: I had a degree in sustainability when I created BEEN London, so the fundamental education was there but as the science and research is forever changing, there is always a lot to learn! It’s about the learning mindset and measuring everything in order to see the brands progress and impact.

The ‘Monier’ bag in black and white

LUX: What’s the biggest challenge of running a sustainable luxury brand?
Genia Mineeva: Time!

LUX: What are your future ambitions for your company?
Genia Mineeva: We want to become the go-to brand for a trusted, genuine approach. A collaboration from start to finish, we work hand-in-hand to combine traditional craftsmanship with innovation. We believe it’s so important to support local skills and techniques that have stood the test of time. For us, it’s a real dream to really preserve these artisanal techniques and to help train others.

View the collections: been.london

As fashion week kicks off in London, we’re celebrating designers who are paving the way for a more sustainable and ethical industry. Here, Justin Thornton and Thea Bregazzi, the founders and creative directors of cult fashion label Preen, discuss their collaborative design process and instinctive approach to sustainability

Justin Thorton & Thea Bregazzi

Justin Thorton and Thea Bregazzi have been upcycling and recycling materials since well before ‘sustainability’ became a fashion world buzzword. The couple first met as teenagers on an art foundation course on the Isle of Man, where they both grew up. They moved to London in 1990s after university to launch their label Preen in a small shop in Portobello, the creative hub of the time.

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One of their first design hits was drainpipe trousers, made famous by Kate Moss, and over the years, they have continued to draw a celebrity cult following. Their pieces have been worn by the likes of Beyoncé, Alexa Chung, Scarlett Johansson and Michelle Obama.

Today, the brand maintains its punkish sensibility, but with a grown-up edge of sophistication. With a focus on longevity and practicality as well as beauty, many of their pieces are made to be worn in different ways. A mac coat from their Pre-Fall 2022 collection, for example, comes apart into a cropped jacket and a gilet dress while a double-layer dress of red stretch tulle and acid green floral print can be worn together or as two separate pieces. Here, the duo talk through some of their recent inspirations.

LUX: How would you describe Preen’s design ethos? And has that changed at all since the brand’s inception in 1996?
Justin Thornton & Thea Bregazzi: We have a very organic approach to designing. There is a certain irregularity to all that we do. We have developed and grown throughout the years but “darkly romantic” has all ways been our style.

Read more: Patrick McDowell on the social impact of sustainable fashion 

LUX: What’s your typical process for designing a new collection? Do you each play specific roles or do you work collaboratively throughout?
Justin Thornton & Thea Bregazzi: Every time we design a new collection, we try to open ourselves up to experience as many things as possible. We talk a lot about what we are loving and what’s inspiring us, and then we start to edit our inspirations and draw from those. We work very collaboratively throughout the designing and creating processes.

LUX: How do you think your experiences of living and working in London and then, New York have shaped your design thinking?
Justin Thornton & Thea Bregazzi: Showing our collections in New York really made us focus on being an international brand. However, living and working in London is so inspiring to us, it’s such a multicultural, creative city.

LUX: You’ve said before that you pay some consideration to how your clothes will photograph. How do you think image-based social media platforms have impacted the fashion industry?
Justin Thornton & Thea Bregazzi: When we design it’s important to consider [how the garments will appear] on all platforms, but at the heart of it, what we’re trying to create is an emotional reaction whether that’s in person or through a screen.

Read more: Olivia Muniak’s Guide to the Best Restaurants in Los Angeles

LUX: You’ve been upcycling fabrics more or less since the beginning and are now on a mission to become a 100% sustainable brand. What does that mean exactly?
Justin Thornton & Thea Bregazzi: We’ve never considered ourselves to be “a sustainable brand“, but we try our best to offer as many sustainable, recycled and organic options within our collections as possible. It’s important that all designers make an effort to produce a product that doesn’t destroy our planet.

LUX: What was on your mood-board for the Summer & Resort 2022 collections?
Justin Thornton & Thea Bregazzi: We were greatly inspired by the work of [French artist and photographer] Guy Bourdin: his bold colours and strong graphic lines. We also looked at dance – in particular [Scottish dancer and choreographer] Michael Clark’s work.

View the collections: preenbythorntonbregazzi.com

Patrick McDowell in his studio at the JCA London Fashion Academy. Photograph by Aaron Bird

As the world’s fashion capitals gear up for fashion week, we’re celebrating designers who are paving the way for a more sustainable and ethical industry. Here, Patrick McDowell meets with Ella Johnson in his new studio at the JCA London Fashion Academy to discuss how sustainable fashion and social impact go hand in hand

Liverpool-born, London-based designer Patrick McDowell captured the world’s attention in 2018 with his graduate collection made from old Swarovski crystals and Burberry fabric donated by Christopher Bailey. Proving that sustainable fashion need not be synonymous with mundanity, McDowell was soon after nominated by Anna Wintour for the Stella McCartney Today for Tomorrow Award, and he subsequently went on to host London Fashion Week’s first ever Swap Shop.

Today, the 26-year-old has just been named the inaugural Designer in Residence at Professor Jimmy Choo’s JCA London Fashion Academy, where he will continue to make one collection a year under his eponymous label while carrying out sustainability advisory to other brands. But far from becoming a global brand overnight, McDowell is preoccupied with elevating other underprivileged creatives through scholarship programmes within the industry. Here, he explains why there is no time to waste.

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LUX: Your first interaction with upcycling was when you created a bag from an old pair of jeans at 13. Was that a consciously sustainable act?
Patrick McDowell: It was the defiant act of a child who had been told ‘no’. Typically, in very working-class areas, your school uniform is bought three sizes too big so that you can grow into it. I was just sick of this really long satchel bashing against my knees, so I made one that was shorter out of a pair of jeans I knew I was never going to wear. Nowadays, it’s quite cool for kids to chop and make stuff, but back then it was all about buying. So, while I had made the bag with a needle and thread, people didn’t believe that I had made it. I quite liked that reaction, because I thought I must be alright [at fashion] if people thought I’d bought it.

It was crazy, really: I was this curly haired, 13-year-old child – nobody could tell if I was a boy or girl – walking around in this very sad uniform with these elaborate handbags that I had been making! It was a very working-class suburb of Liverpool, and looking back, I suppose it must have been quite unusual.

LUX: Your ‘Catholic Fairytales’ collection addresses some of that disillusionment.
Patrick McDowell: I had a very Catholic upbringing. Every day started with a prayer. As a gay person growing up in that, it was quite challenging to realise that everything built around you was disagreeing with who you were. At 13, my Religious Studies teacher told me that it was OK to be gay, so long as I didn’t act on those feelings.

So, it was quite therapeutic doing ‘Catholic Fairytales’. The final irony of that collection is that what I did is way less avant-garde than actual priest robes, which have months and months of handwork. The recent history of the Catholic church is, on the whole, one of extreme extravagance. I did this very big, phallic hat for my collection, which people were surprised that I hadn’t invented – there was a papal tiara that shape, which they got rid of in the 1950s because they thought it was too over the top.

Read more: Patrick Sun on Promoting LGBTQ+ Art in Asia

LUX: What was your experience of joining Central Saint Martins as a northern, working-class, queer individual?
Patrick McDowell: I almost quit in the beginning. I somehow managed to get in without a foundation course, which is not meant to happen, and I failed the first year. I had such a panic because I’d spent six years trying to get there, but never considered what I’d do when I got there. All that self-limiting stuff comes from the class system and growing up working class. The school system is awful. It’s one of the reasons why I’m now such an advocate for creative education. I experienced how beneficial that kind of education can be, but also how hard it can be if you don’t do the ‘right’ things in the ‘right’ way.

LUX: Do you feel a responsibility to elevate others in the industry?
Patrick McDowell: I’m very aware of how privileged I am, but my journey, from where I came from to where I am now, was a lonely one. I embody that journey, but at the same time, I graduated from one of the world’s best fashion schools with a collection made from Burberry fabric donated by Christopher Bailey, and old Swarovski crystals, with a British Fashion Council scholarship. All of those things opened the doors for me. That’s why I cried every day for two weeks, walking across Hanover Square, when I first came [to the Jimmy Choo Academy]: I was so overwhelmed. But I’ve realised that by letting myself get so overwhelmed, I wasn’t doing anything productive. When I started looking into it, I was shocked that there aren’t more scholarships available in schools. It’s so easy and inexpensive for brands to do it, plus there’s no bad press for starting one. That’s why I built a scholarship programme into my next contract with Pinko. It’s also why I’ll always push for as many social and educational initiatives as I can. It’s usually something people come to later in their career, but in my view, there’s no time to waste.

LUX: You say that it is not only a designer’s responsibility to ‘create beautiful clothing’, but to also ‘redesign the systems they sit within’. How are you doing that from a sustainability perspective?
Patrick McDowell: I was already sustainability ambassador for the Jimmy Choo Academy, and now I’m also Designer in Residence. I only do one avant-garde collection a year. I’ll be doing my next collection in September so there’s no rush, which I appreciate: I can do it when I want to do it.

The rest of the year, I work with brands, schools, and Graduate Fashion Week. I mentioned Pinko, with whom we have a social corporate and sustainability focus. I’m about to do my fourth collection with them, but this year we’ve expanded it so that the business is also committing to 30% of this overall product having a sustainable attribute. We’re also starting a social sustainability programme to start scholarships and a stronger internship programme.

I’m not interested in constantly producing thousands of the same dress in slightly different colours because that’s how you grow a brand through a wholesale business model. I’m not desperate to become a global brand overnight. The impact I’ve made with all the projects I have done has been way bigger because I’ve worked with bigger organisations to make it happen, rather than going at it alone.

Photograph by Aaron Bird

LUX: This disinterest in building a brand overnight, is it personal to you or common among your peers?
Patrick McDowell: These days, it’s definitely more common for Central Saint Martins students to say they want to do less or fewer collections. Richard Malone is a great example of someone who has a very successful business that he’s intentionally keeping at a certain size, and making beautiful pieces that a certain type of person wants to buy or order. He has a made-to-order service in Selfridges. I never thought I’d see that!

Read more: Markus Müller on the Importance of Global Sustainability Standards

LUX: Would you say that sustainability is a modern day luxury?
Patrick McDowell: I think it is a version of luxury that we see now. For a long time, harm was  fashionable. ‘How many exotic animals are in your Birkin? Mine’s got four’ – that kind of thing. Now, people take pride in saying ‘my jacket didn’t harm anything’. That’s an interesting shift. But it’s complicated, because for some people, wearing an outfit from a fast fashion company is their only way to feel like the person they want to be. I’m not going to be the person sitting in this Mayfair studio telling them that fast fashion is wrong. If that’s something that keeps that person going, then they need that. It always goes back to education and class systems, and to the fact that this country is set up to stifle the majority of the people that exist in it. And remembering too that it’s not sustainable either to completely change a business that supports thousands of people, because those people would then have no jobs.

LUX: What has the response been from the brands with whom you work on sustainability initiatives?
Patrick McDowell: It can sometimes be difficult going into a brand and disrupting the whole way they work. A brand is used to working in a very linear way, and then I go in and start asking people to work with each other who would never usually each other. But all those connections are exactly what businesses will need to grow and survive. I hope that I can do these things with brands and then, once I leave, there’s the infrastructure in place for them to do the work themselves.

LUX: It’s as though brands need external disruption to make change.
Patrick McDowell: It can’t happen with the teams as they already exist. Everyone is so busy; it just doesn’t work. But they’re going to have to start somewhere, so that’s where my consultancy approach helps. I’m not locked into these crazy fashion cycles. We have to rethink everything right now, to find creative solutions for everything from journalism to mathematics, science to fashion. It’s an extremely modern way to be working – to be passion- and emotion-led. It’s what resonates.

LUX: During London Fashion Week in 2020, you collaborated with the Global Fashion Exchange to host the first Swap Shop. What was that like?
Patrick McDowell: It was the first Swap Shop for any major fashion week, and we re-circulated 500 garments in 3 days. I always think that fashion weeks should be idea hubs; you don’t have to have it fully formed – just show an idea. We digitally tokenised all the swaps through QR codes, and we didn’t know if it was going to work, but now everyone’s doing it!

LUX: Is this pressure for perfection holding fashion back sustainability-wise?
Patrick McDowell: Sometimes we’re so scared of making everything so polished – especially with sustainability, where there is so much anxiety. We’d rather say nothing, because if we say something, people are going to criticise everything. But we all have a responsibility to just let people try things out and make mistakes. People think businesses are these holy grails of perfection, but the fact is they’re made by people, and people make mistakes.

LUX: It sounds like we need to put the fun back into fashion.
Patrick McDowell: Yes, you have to do sustainability in a way that’s fashion. It’s still fashion week, and it has to work for fashion week. It has to look great. Don’t be lazy. Just because you remade something doesn’t mean it can look bad, it still needs to be aspirational!

That’s one of the reasons my graduate collection went so well, I think, because it was all made from this old Burberry fabric, and it was glam, fab, and clean. It’s an easy message to get your head around: old stuff, turned into new stuff. I haven’t reinvented the wheel, or spent 20 years trying to get the spider make silk. Not everything has to be life-changing.

LUX: Can you tell us about your next collection?
Patrick McDowell: Marie Antoinette.

Find out more: patrickmcdowell.co.uk

All fashion images: Patrick McDowell’s ‘Catholic Fairytales’ collection, photographed by Aaron Bird

Legendary shoe designer Christian Louboutin. Copyright and courtesy Christian Louboutin

Superstar shoe designer Christian Louboutin, whose signature red-soled pumps with vertiginous stiletto heels are the de facto shows for glamourwear, has dominated luxury footwear since the nineties. Harriet Quick speaks to him about his long career, his charity work with actor Idris Elba, Kate Moss and sailing down the Nile

Good ideas take time to mature and, when entwined with hope and empathy, they can flourish. Such was the situation when Christian Louboutin picked up the phone to his friend, the actor Idris Elba, after the tragic murder of George Floyd in May 2020. Both were in deep shock, amplified by the isolation of lockdown, and wanted to do something, to take action. Louboutin, remembering his friend enjoyed sketching designs for shoes, proposed a philanthropic venture: Walk a Mile in My Shoes. In essence, a capsule collection of shoes with 100 per cent of the profits going to benefit charities fighting oppression and advancing racial justice, equal rights and access.

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Elba immediately said yes and proposed the idea to his wife Sabrina on her birthday. She was over the moon. “Not to act, to remain silent was not an option – I knew this in my heart,” says Louboutin. “We decided that if there is a message – it has to be optimistic. I don’t want to emphasise the toughness of reality and we picked organisations that are proactive. We want to show that we can all do better and drive optimism,” says Louboutin.

The 1988SL high-top sneaker designed by Idris Elba from the Walk a Mile in My Shoes collection. Copyright and courtesy Christian Louboutin. Image by Julien Vallon

The friends got to work choosing designs for the collection, which was launched in June 2021. It includes the 1988SL sneaker designed by Idris, a suede calfskin pump with the Walk a Mile message embroidered in signature Louboutin red on the upper, and a birds-of-paradise print skate shoe and stiletto. The phrase was chosen by Elba and references Kim Abeles’s 2014 public artwork dedicated to Martin Luther King in Los Angeles. “I wanted to make sure the styles were already in my collection, as this is about giving money to people and not using funds for design and research. Sabrina really drove the charity side, choosing organisations that have a positive impact,” says Louboutin of the beneficiaries, including the Somali Hope Foundation, Purposeful in Sierra Leone, which supports marginalised young women, Gathering for Justice in the US founded by Harry Belafonte, the Be Rose International Foundation’s work in Sierra Leone, and Immediate Theatre in east London.

Read more: Emilie Pastor & Sybille Rochat on Nurturing Artistic Talent

The scale and scope of the initiative is impressive and inspiring. While charitable products often fall short on desirability, here is a collection that one would be proud to wear, as it is infused with the wit, optimism and elegance that is part of Louboutin’s DNA. The French Egyptian designer, now 58, has always been driven by passion coupled with a deep knowledge and expertise in his craft. Louboutin became fascinated with shoes in the mid-seventies. A visit to the Musée national des Arts d’Afrique et d’Oceanie on the Avenue Daumesnil in Paris was a turning point. It was there that he saw a sign from Africa forbidding women wearing stilettoes from entering a building for fear of damage to the wood flooring. Louboutin was enraptured by the poster image of a stiletto and set out to create designs that made women feel empowered and not embarrassed or compromised. “I could not believe the elegance of these shoes and became obsessed with them,” he remembers.

Small tote bag from the Walk a Mile in My Shoes collection. Copyright and courtesy Christian Louboutin.

With no formal training, Louboutin learned by sketching and by studying the craft until he was hired by Charles Jourdan and, later, the highly inventive shoe maestro, Roger Vivier. By 1991, Louboutin had opened his first store in the Galerie Véro-Dodat and went on to sell internationally, building fame and fortune around his bestselling black patent, red-soled stilettoes that rose to 120mm and showed off ‘toe cleavage’. Indeed, it was Louboutin who became one of the first superstar shoe designers building a brand that became associated with fetish and fantasy. He has been to court on numerous occasions to protect the trademark red sole that over the decades has been widely copied. To balance and dance gracefully on these leg-lengthening, needle-thin points was, and still is, considered the quintessence of chic, a triumph of style over the quotidian. Like Manolo Blahnik, Guiseppe Zanotti and Vivier, Louboutin excelled in making the shoe an object of wonder. “My wardrobe is brimming with Louboutins,” Kate Moss told Vogue in 2014. “The classic Pigalle stiletto in patent or matt-black leather is my go-to shoe. I have so many pairs that Christian designed a style with a sharper point and nail-thin heel which he named the So Kate.”

Louboutin’s reworked Double L sandal for the Oiseaux du Paradis capsule collection, launched in September 2021

As we all adopted Birkenstocks and trainers during 2020, it might not have been a great year for heels but it was a significant year for Louboutin. He spent much of it in his home in Portugal, blessed by the fact he could enjoy his garden and the company of his children. “There was a form of solidarity as everyone was in deep shit. Businesses were drowning and it was happening across the board. I understand that I could not get too pissed or angry if I had no control over the situation. Why beat your own head? I was not locked in a small apartment, and I took measure of the levels of comfort and privilege that surrounded me. I took the upside: there was no way to complain about my situation,” says Louboutin, who talks energetically and whose conversation is constantly punctuated with smiles and those inimitable French hand gestures and raised eyebrows. “It slowed my pace and that’s a good thing. I had more time to think and concentrate. I took it as a message, an opportunity to reformulate, and go into ideas, develop creativity. You realise nature is constantly replenishing – after three months the air was cleaner, the waters were clearer in Venice and Paris, and animals returned to the city. If we give nature a chance, it will recover much more quickly. We all experienced that reality,” he says of the learning.

Read more: Prince Robert de Luxembourg on Art & Fine Wine

Out of adversity, there come opportunities. Louboutin also had the chance to weigh up and analyse the future of his business, which encompasses sales through approximately 150 department stores in more than 35 countries, a beauty line that he launched with nail lacquer in 2014 (it is now licensed to Puig), men’s and women’s collections as well as accessories. A promising suitor came in the shape of Exor NV, the luxury group owned by the Agnelli family in Italy. In March, Louboutin sold 25 per cent of the business for €541m, a figure which gives a clear indication of the value and promise of the brand which has seen remarkable success in Greater China where there are six stores. Exor, which is chaired by chief executive John Elkann, also has investments in Ferrari, PartnerRe, Shang Xia and Juventus FC.

The Hot Chick pump and Fun Louis sneaker from the AW21 collection. Copyright and courtesy Christian Louboutin

“The best business partner is one that enhances your way of thinking. We will remain the same and no one wants to interfere with how we do things – we have the same team and now we have solid partners who are great thinkers. The Agnellis are a family of entrepreneurs and I respect that,” says Louboutin, who works alongside his business partner, Bruno Chambelland.

“In the next five years, we will ‘muscle’ digital. We already have a successful e-commerce [side of our business] but digital is a bigger world encompassing operations and logistics. And we will also be looking at sustainability but not as a trend. In these matters, because sustainability is a complex science, you need to practice precaution and responsibility and have the time to take the right measures. It’s not about jumping on the first idea – this is a serious issue, and you have to be accurate,” says Louboutin, taking a balanced approach to fashion’s hot topic.

The Loubishark Flat trainer from the AW20 collection. Copyright and courtesy Christian Louboutin

Louboutin has a fresh outlook. He also sees great potential in the gaming world and has created a dematerialised Loubishark sneaker with a Pop Art graphic shark-tooth-style sole for sites. “Gaming has an interesting aesthetic and there is a distinct visual language which I find so fascinating. Since I was a teenager, I have liked calligraphy and optics and this is like learning a new code,” he says. Take a tour of the brand’s Instagram feed and its website and you can see playful virtual and augmented realities in the LoubiFuture world. The retro-futuristic vibe is playful and dynamic, just like the vibrantly coloured collection. There was also the chance to immerse yourself in Louboutin’s imagination at ‘L’Exhibition(niste)’, a monograph show at the Palais de la Porte Dorée in Paris in 2020 where the designer’s sense of showmanship and theatre were celebrated.

Read more: Molori Designs Founder Kirk Lazarus on Ultra Bespoke Luxury

His own sense of luxury is more shaped by the real world. He owns a 13th-century château in the Vendée and a beautifully restored 100-year-old sailing boat which is moored on the river Nile. When visiting the boat, he says, “by the second night, the stress of the city has evaporated. I’m looking at this beautiful panorama at a pace that is caressed by the wind. There is no motor, so if there is no wind, you stop. I love to sketch on the river with the landscape passing by. Everyone is affected by stress – even if you adore your working life, it’s important to extract yourself,” says Louboutin.

Christian Louboutin in Egypt, 1999. Copyright and courtesy Christian Louboutin

“Luxury – it has to create a form of reverie. Yet, it’s a huge word and belongs to so many territories. My luxury is not to buy expensive things – I see luxury as a door, an exit that allows for the freedom of mind and identity. And to have that escape is necessary for wellbeing,” says Louboutin. Being able to realise his own dreams has also made him something of a role model for a younger generation. If his twenty-year-old self could see his fifty-something self now, what would he see? “I would see a man living through his dreams. I would look at that person and see someone who tried not to live through preconceived ideas and who has a voice and that means someone who also listens,” says Louboutin. “Success is an added value.”

Christian Louboutin on how male/female fluidity is affecting his design thinking

“Something that has affected my design in recent years is the shifting of identities and the fact that I was compartmentalised between men and women before. That has dissolved for me into another way of thinking about male and female identity. Now, I have a freer way of designing. Outside of the traditional stereotypes, there is a bit of the showman in every man, and this is a new discovery.”

Find out more: christianlouboutin.com

This article was originally published in the Autumn/Winter 2021 issue.

Pomellato’s Kintsugi collection brings the old Japanese technique of repairing broken ceramics with lacquer and gold dust to the upcycling of broken gemstones. Courtesy of Pomellato

Continuing our focus on sustainability in line with COP26, Torri Mundell explores how jewellery house Pomellato’s latest collection makes use of broken, upcycled stones

Vincenzo Castaldo. Photo by Angela Lo Priore

Sustainability and ethical practices are a constant challenge for the jewellery industry. On the one hand, customers want the most desirable products and are willing to pay what it takes, so jewellery very rarely ends up as landfill. On the other hand, the sector is beset by reports of unsustainable practices and labour scandals.

Pomellato, the Italian jeweller known for its whimsical and colourful creativity, has set up camp firmly on the ESG (environmental, social and corporate governance) side of the jewellery industry. The company is part of Kering, the French luxury giant run by François-Henri Pinault which has long made a virtue of its ethical endeavours (it was the first luxury group to introduce an environmental profit & loss account and expects its brands to follow it).

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Vincenzo Castaldo, creative director of the brand, is at the heart of the company’s challenge: how to continue its trademark originality and freshness of design, while ensuring everything is produced via a supply chain strictly internally audited for its ESG credentials.

“With its timeless nature, a jewel carries the message of sustainability like nothing else,” says Castaldo. He says the pandemic has strengthened his customers’ resolve to shop more conscientiously. Fine jewellery is no longer simply about “the intrinsic value of materials and craftsmanship but about ethical and cultural values… The events we have recently experienced are addressing us to a more conscious luxury. Our clients are more and more interested in the story you are telling, the ‘behind the scenes’ narrative.”

A selection of pieces from the collection. Courtesy of Pomellato

Establishing supply chains for precious metals and gems is the industry’s biggest challenge. The chains are notoriously murky, mainly because raw materials often originate from some of the poorest places in the world and pass through many countries and hands – miners, cutters, refiners and dealers – before they arrive to market.

In 2018, five years after its acquisition by Kering, the Italian jewellers achieved 100 per cent responsible gold purchasing – valuable because gold-sculpted pieces set with colourful precious stones as well as bold, chunky chains have been central to the brand’s relaxed, modern aesthetic since its founding in 1967.

The atelier where the collection is made. Courtesy Pomellato

A selection of rings. Courtesy Pomellato

The market for coloured gemstones and diamonds is even less regulated than that of precious metals. The brand has been collaborating with the Responsible Jewellery Council to develop their network of diamond suppliers. Brokering a direct relationship with a mining company is another way to establish the provenance of gems: lapis lazuli stones sourced ethically from an artisanal mine in Chile were used in the brand’s earlier, made-to-order Denim Lapis Lazuli collection.

Read more: Two designers on sustainable luxury design

When it comes to design, Castaldo says, “the biggest challenge is to keep alive the conversation between creativity and sustainability.” The Kintsugi collection, using upcycled stones, benefits from a “cross pollination” between the two. Castaldo was inspired by his visit to Japan in 2019, where he became captivated by the tradition of reassembling broken objects with lacquer and decorating the original fracture with a seam of gold. “I was drawn to the elegance of Japanese thinking and the idea of something broken becoming more precious through this ritual of repairing,” Castaldo remembers.

Slightly flawed stones have been used by Castaldo in previous designs, but the Kintsugi collection showcases gems that are actually broken: damaged pieces of jet and kogolong which would normally be discarded. A female kintsugi artist repairs the gems in Tokyo before they are brought to Pomellato’s craftsmen in Milan; the collaboration yields minimalist rings, earrings and pendants that tell a story through the gold seams streaking across former cracks and fissures in the gems. “Each jewel is truly one of a kind,” he says, “and this, to me, is the real essence of preciousness.”

Kintsugi is an ancient craft, but for Castaldo, “the idea of celebrating your scars as a sign of strength through healing is a very contemporary philosophy”. So, too, is the movement to reorder our priorities and shop more conscientiously.

Find out more: pomellato.com

This article was originally published in the Autumn 2021 issue.

Brunello Cucinelli in his study

Brunello Cucinelli has built a multibillion-euro clothing empire out of nothing and revived an impoverished community in central Italy. The king of cashmere speaks with Darius Sanai about responsibility, humanitarian capitalism and learning from the Persian empire

Brunello Cucinelli cuts a suave figure with a sweep of silver-dark hair, sitting on a chair behind a large table. The initial view on the Zoom call is wide angle, taken from a camera across the room, a huge space with cathedral-like ceilings. This is his famous office, in the restored medieval village of Solomeo that is now home to his company.

Behind him as far as the eye can see are bookshelves. Not the pretentiously prearranged shelves of politicians preened to show where their interests lie, or the by-the-yard, untouched bookshelves of an oligarch. These are shelves from which the books have plainly been taken in and out, referred to constantly. Some books are standing up, others are at a diagonal, others on their side in piles next to gaps.

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There seems to be a lot of history, philosophy, art and photography from what I can make out when the camera zooms in a bit closer to him. To his left, slightly incongruously, is a bowl of what look like basketballs.

Cucinelli is no ordinary Italian fashion magnate. He may be the founder of a family company with 7,000 employees and a turnover of €200m, but during the course of our 90-minute conversation and interview he barely once touched on the subject of the garment industry, merchandising or marketing.

The son of an impoverished factory worker, Cucinelli started his company in 1978, and is now synonymous with highly contemporary cashmere.

The Scuola dei Mestieri (top) and the valley below Solomeo (above)

He is also something else: an old-fashioned benevolent capitalist (he calls it “humanitarian capitalism”), driven by civic duty as much as profit, in the mould of the Cadburys and Heskeths of Victorian Britain who built housing, hospitals and churches for their workers.

He has used millions of his own funds to build his company’s headquarters and factory in what was the declining hamlet of Solomeo, south of Florence. He has built schools and a theatre, restored the 12th-century church, and revived the local wine and food artisans.

Read more: Artists in residence at Castel Caramel in the south of France

In our opening chat, he was more interested in engaging with me about my namesake Persian king and his relative, Cyrus the Great. This was no PR-manufactured pillow talk either – Cucinelli is an avid self-taught polymath in philosophy and history and his citations, darting between philosophers of different eras and cultures, were more than a match for this Oxford University-trained philosopher.

But in the era where the private sector’s role in and responsibility for people and the planet have never been more important, it was this fundamental aspect of his business, humanitarian capitalism, that we engaged on.

The spring 2021 menswear campaign was shot in the Sibillini Mountains in central Italy

LUX: Why did you choose cashmere for your business?
Brunello Cucinelli: I decided overnight to do cashmere. I didn’t know anything about this kind of material, but I knew one thing for sure – I wanted a product that you would never throw away but hand down to the next generation. I loved this idea of being able to act
as a guardian and of something you can reuse and hand down. It is a very contemporary idea, but I was there years ago. I wanted to work with cashmere, because it never gets thrown away. And I wanted to make a profit, but a fair one with a fair relationship to giving back. I wanted it to be made with ethics, dignity and respect for the moral code. And I didn’t want to bring harm to anything that was around me.

LUX: You began following these principles years ago and they are now common in corporate culture. What has changed?
Brunello Cucinelli: I have always wanted my employees to earn a bit more than the average, and for them to work in beautiful surroundings. I also decided they should work only for eight hours a day, the German way if you wish. I didn’t want them to be working online after work or at the weekends but to be extremely focused during the day. I wanted to achieve this balance so that you can have enough time for your mind, and then time to work, and I wanted to promote the idea of living in harmony with everything around you, with other people, with the land, with the water, with the air.

Read more: Speaking with America’s new art icon Rashid Johnson

LUX: How can a business find time to be both profitable and responsible, because many businesses would focus just on profit?
Brunello Cucinelli: To be credible, you must be truthful both when things are going well and not going well. Everybody knows about the profit that your company makes, and everybody must be put in a position to earn a fair amount. This is a responsibility towards other people, towards wildlife, towards the land. Here, we grow our grain, our olives, our wine; it all goes into the company canteen, but we don’t call this ‘organic produce’, we just say this is produce grown with respect to nature.

LUX: How does this philosophy add to the future of the company?
Brunello Cucinelli: I believe that young people will increasingly want to know where and how a product has been made, what harm if any has been caused during the production process. If they find out that a preposterous profit has been made out of something, they will decide not to buy a specific product. Profit must be balanced and fair, where every link in the chain each makes their own profit, from the shepherd with the goats to the investors and the bankers, to the workers, everybody. When I went public, I said to the potential investors that if you want a company that is making a fair profit and also helping the local community, then you can invest in my company. But if you are looking for a company that delivers fast growth, then this one is not for you.

The monument ‘Tribute to Human Dignity’

LUX: Does your philosophy only apply to your company or could others learn from you?
Brunello Cucinelli: There are 7,000 people in the company, with 2,000 direct employees and 5,000 subcontractors or indirect people who work with us and we make a normal profit. Even in 2020, we only had a 10 per cent dip in our revenues and you still saw my workers going out of their way to design the best collections ever because probably it is precisely in a time of sorrows and pain that you release your creativity. It is definitely possible to make a profit and at the same time respect human dignity. Even in my own life, for example, I’ve always told the banks managing my assets that they need to invest them in companies that respect the human being.

Read more: The rise of millennial art collectors

LUX: What is the future of physical stores compared to online retail?
Brunello Cucinelli: E-commerce is extremely important for the brand image, but physical stores are just as important, if not more so. I want to go in a physical store, I want to be met by a caring salesperson who may ask after me and my family, and I want to see and touch things with my own eyes and hands. And especially after this pandemic, we are craving physicality. Jeff Bezos, who was here visiting, said that with Amazon he is not able to create emotions; he is basically just providing a service and when you receive your parcel at home, you own it, whereas when you go into a store you have this human exchange with the salesperson. They are both important worlds.

LUX: Would you have sold your company to the likes of François Pinault or Bernard Arnault if they had offered to buy it?
Brunello Cucinelli: We are majority shareholders of the company and I like very much the idea of this being a company with the family involved because this has always been my dream. Being public in the Italian way is different to the American idea – for us having a company is like nurturing your own child. I feel protected by the fact that we are a public company because this way you need to be able to listen to those who might give you advice, investors, analysts.

The spring 2021 womenswear campaign

LUX: With cashmere, what is more important, the design or the quality?
Brunello Cucinelli: Both. I have always wanted to procure the best quality material. Although I didn’t know anything at all about cashmere at the very beginning, I just went out there and said I want the best quality available. I’ve always tried to pursue quality and craftsmanship, first and foremost. It is something I never sacrifice and when you wear a garment that we have made I want you to know of all the people who have worked for it. But it must also be a very modern product because quality is not enough by itself. For example, when I was younger, I was looking at the UK because of the way they knitted their cashmere sweaters, but I wanted fresher colours, more pop colours. Taste is important as well as quality, otherwise you would not have a contemporary product.

LUX: What was your biggest challenge in all the time you have run your company?
Brunello Cucinelli: I would say March 2020, because overnight we had to make huge decisions such as not to lay off anybody, and to maintain everyone’s salaries. Nor did we ask for any discounts from our suppliers or landlords because this is not the way we behave, and especially in a pandemic. We also made sure that all the excess goods that were left in the store because of the closures were donated. My structure nowadays is even stronger than what it was a year ago because we were able to do everything sooner than expected. I have written to my employees, thanking them for what they have contributed to the company in this tough time, and tomorrow I’m meeting them in a video call just to thank them. It has been a very poignant time, one that has been hard both on our body and on our soul but at the same time, from the spiritual point of view, I would also call it one of the best times.

LUX: Our magazine works with a lot of artists. Do you work with many artists or support the arts around the world?
Brunello Cucinelli: I have always been surrounded by young, creative people and I have always liked them. The first thing I look for in a human being is their soul, as they must be kindred souls. I have always believed in a universal humanism regardless of race and religion. I’m a bit like Cyrus the Great, so to speak, and I am also convinced that if you show a human being esteem, regard and dignity, they will pay you back with great creativity.

Find out more: brunellocucinelli.com

This article was originally published in the Summer 2021 issue.

Jonathan Riss has designed a collection of bags exclusively for One&Only

Belgium-born designer Jonathan Riss is the founder of JAH AHR, a luxury brand which transforms authenticated vintage designer bags through embroidery techniques. His latest collaboration with One&Only Resorts – a collection of limited edition custom-designed vintage Louis Vuitton Keepalls – is inspired by the local heritage and culture of each of the brand’s destinations. Here, Abigail Hodges speaks to the designer about his creative process, sustainable fashion and the future of travel

1. What led you to start re-crafting iconic vintage fashion pieces?

We live in a society of significant over-production and if you analyse consumer behaviour, you quickly see that people prefer iconic pieces, not because of their value, but because of the work and effort to perfect these pieces over time so they too reflect the values and desires of society.

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Today, there is an increasing demand for sustainability as well as individualisation. The idea that we not only take vintage objects and give them a new lease of life, but also to continue to work on them. To be part of this pursuit of perfection, but at the same time to continue to reflect the wants of society by offering singularly unique pieces is very interesting.

2. Can you tell us your favourite story about one of the bags you’ve sourced?

There are so many stories across the different mediums that we are transforming. One that springs to mind for the Keepall collection is a bag we sourced in Moscow that was originally made in 1991, on which we placed the USSR flag as this was the year of the dissolution of the Soviet Union.

Another bag we found was in Hong Kong that was made in 1997 which was the year of the historic handover so we imprinted this bag with the Hong Kong flag. We also sourced some bags in Tehran which have our Persian rug design reflecting the philosophy of our collections, which is to highlight the imprint of the local culture where the object was used or sourced.

Riss at work in his studio

3. What does your design process typically involve?

The most important aspect of what we do is not the design itself, but the narrative that sits behind and around each piece. So the provenance often leads the design as the actual story of each object is much more interesting, and the design is an extension of the story, but of course, exploring different techniques of texture is a vital part of the design process enabling the execution of the narrative.

Read more: Win two life coaching sessions with Simon Hodges

4. How did your collaboration with One&Only come about?

This is a beautiful topic. One&Only owns a stunning portfolio of unique properties all over the world that really reflects the philosophy of our collection. The opportunity to create a bespoke heritage collection that allows us to showcase the cultural, social and natural aspects of each destination was an incredibly exciting opportunity as this is exactly what we do with all of our collections.

5. When deciding how to celebrate each destination, which elements were particularly important for you to highlight?

There are almost too many elements to consider, so again, we were often led by the bag itself. For example, for Cape Town we had a bag that was originally made in 1994 which was the first year of Nelson Mandela’s Presidency so we created a design celebrating the great man himself.

Similarly, we had a bag for Rwanda that was from 2002 which is when the new Rwanda national anthem was officially inaugurated so we placed the lyrics from the anthem on an interpretation of the national flag. For Dubai, we wanted to showcase the incredible architecture as well as the importance of Islam so we overlaid a blessing on the Dubai skyline. In Mexico, we are fascinated by the contrast of the colour and vibrancy of the Dia de los Muertos with meaning behind the celebrations. In Malaysia, we loved the romance of discovering ancient statues and carvings in the jungle. The breadth of inspiration is also important to us.

6. What’s inspiring you currently?

Given what has happened in the past year, I am getting excited by the future of travel, and how the quality and experience of travel will evolve. As we have seen, anything can happen that impacts society in a dramatic way so what is interesting is to see how we elevate ourselves and I am working on a new project thinking about this, so watch this space.

Follow Jonathan Riss on Instagram: @_jay_ahr_

To purchase one of Jonathan Riss’s bags for One&Only email: [email protected]

A ring design by Katherine James

Collector and dealer of modern, vintage and antique fine jewellery Katherine James runs her eponymous brand from her home in London. Here she talks to Abigail Hodges about social media, her experiences of working in traditionally male-dominated industry, and creating a nail varnish from crushed gemstones

Katherine James

1. Do you remember when you first became interested in gemstones?

I grew up in London in the eighties when the jewels were physically bigger, and they completely captivated me. My Dad was pretty terrible at buying presents, so he would give me jewels, and so I was hooked from a young age. I even used to sell mood rings at school. To this day I still get a funny feeling when I look at a beautiful gemstone – jewels draw me in like magnets.

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2. What made you want to deal jewellery and how did your business start?

In some ways, jewellery is like a sparkly bank account; buying it can feel guilt-free because you are investing. Jewellery is also a way to connect. A lot of people come to us when they have lost someone, and that doesn’t necessarily mean buying heavy Victorian mourning jewellery. I had a woman who wanted an aquamarine to match her deceased husband’s eyes. Jewellery is an object that can express a personal feeling, and it can represent important milestones in people’s lives. It’s wearable art that gets passed down through families.

The business started on Facebook and grew to Instagram with some persuasion from my kids. It is usually a male-dominated industry, whereby everyone is very matter-of-fact about things, but I was selling as I bought in, and it gave me the freedom to talk about how much I personally loved a piece. It grew and grew on Facebook, and we are now at about 15,000 people. Before it was heavily a female demographic, but we are now also dealing with male clients, which is very exciting!

3. What has your experience been like working in a traditionally male-dominated field?

The jewellery trade is a funny old place; it is a singular sort of profession. You don’t have a shop as you are mainly trying to source jewels, and as I have been social media-based, I tend to build a relationship with people very quickly, in a personal way.

Read more: Château Mouton Rothschild’s artistic collaboration with Xu Bing

It was initially daunting for me at the fairs. People always assumed that I was part of the public rather than a dealer. I am lot younger, and most of the people I deal with in the industry are men. It was necessary for me to be taken around and given an introduction, and it was from there that I was able to build relationships.

4. Do you think your position as a younger woman accounts for your online success?

A lot of the old guard don’t use the internet at all, and it is the kids that are taking social media on, and doing really well. Unfortunately, I have heard that recently quite a lot of the old trade has had to shut up shop. The internet is taking over, but at the same time, it gives women a safe space in the jewellery world. So you could argue that going forward, women are going to have an advantage over men in some ways. As a woman, I wouldn’t want a shop as you inevitably put yourself at risk; I don’t know anyone in the trade that hasn’t been robbed in some way.

5. Have you noticed any jewellery design trends emerging recently?

Yellow gold is coming back with a bang! Whilst there has certainly been a big demand for platinum in the modern day, it is almost impossible to work with as it has to be heated to such a high temperature. There is also a trend towards minimalism in terms of materials; contemporary consumers want the thing to be the thing that it says it is.

6. What’s next for you?

For years, my nails were always shocking because I couldn’t see beyond the ring I was wearing and so we decided to make a nail varnish. We are going to crush up gemstones and use them to make a nail varnish which also doesn’t chip. You can have nails to match your ring and vice versa. It also means you can get an emerald on every finger for way less than the price of an actual emerald. We are trying to recreate that magnetism that comes from being in the presence of a great gemstone, but with nail varnish.

View the collection: kjj.rocks

Palermo poncho by Aessai

London-based sustainable knitwear label Aessai was founded by Argentinian designer Rebecca Kramer in 2017 to celebrate and support South American craftsmanship. The brand works with local communities and female collectives to create its collection of shawls, sweaters and ponchos, using traditional weaving techniques and fine merino wool. Following the brand’s exclusive launch on MatchesFashion.com, Candice Tucker speaks to Rebecca about her design inspirations, working with small producers and the importance of conscious consumption

Rebecca Kramer

1. How was the concept for Aessai conceived?

Aessai was born out of the desire of doing something meaningful; creating a brand with a purpose. The name Aessai is derived from the phonetic spelling of ‘essay’ inspired by a series of interwoven memories and journeys between my Argentinian identity and my European adulthood. Weaving is a very symbolic practice throughout South America, which is where both the brand and myself come full circle with our roots.

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The label embraces the skills of South American artisans entrenched in sustainability and transparency. It possess a social conscience at its heart with ethical and sustainable values that aim to make a positive impact on the life of the artisan producers and their communities.

2. What inspires your designs?

Aessai designs are inspired by indigenous artisans – they are their designs! I watch them braving the snow dressed in a poncho or weaving a beautiful alpaca blanket to sell in the market. I am the one who interprets their designs and essentially writes “the essay”

Condor wrap by Aessai

3. As you’re based in the UK, how do you ensure that ethical practices are being upheld in your South American workshops?

Our producers are small enterprises with responsible managers who are also part of the same communities; they all share the credentials of having a low environmental impact, being members of the World Fair Trade Organisation, and carrying out cruelty free practices. When a co-operative becomes too big or too overwhelmed we tend to diversify our production and look out for a smaller collectives helping to contribute to their growth.

Rosa blanket and La Paz scarf by Aessai

4. Sustainability has become something of a buzzword in the last few years, how can consumers ensure what they’re buying is actually sustainable?

Some brands are using the word as a marketing tool, some have sustainable ideas, some are pioneers and invest in the research for developing new textiles and fibres… I suppose if someone is really concerned about the sustainability and origins of a product they should always do a bit of homework and do the research before simply adding another article of clothing into their wardrobe.

Read more: Nadezda Foundation’s Nadya Abela on running a children’s charity

5. Do you think there’s a disparity between younger and older generations in terms of their attitudes towards ethical consumption?

I believe that today the average consumer has more acquisitive power and choices than ever before. However, they are also more informed and conscious about the environmental and social damage caused by over consumerism. The older generation were more careful about their consumption choices as the “fast fashion phenomena” simply did not exist.

Grace blankets by Aessai

6. What’s your five year vision for the brand?

We’ve been growing organically for the last three years consistently working on building a name for Aessai in a very saturated and competitive market. I think the time has come for the industry to promote and invest in small ethical brands. I do hope Aessai will be an established brand in the next five years and be in the position whereby it can have an influence on the consumer and be globally recognised for its quality products and work ethics.

View the collection: aessai.com

Caroline Scheufele (left) and actress Julianne Moore at the 2019 Cannes Film Festival wearing Chopard.
Photo by Eamonn M. McCormack/Getty Images

Chopard’s Artistic Director Caroline Scheufele speaks to Torri Mundell about the Swiss company’s new Magical Setting range, aimed at creating a whisper-light collection of jewellery to be worn anywhere, anytime

When Chopard’s artistic director and co-president, Caroline Scheufele, developed an innovative technique to render the setting of gemstones nearly invisible, magnifying their light and lustre, she knew she wanted to apply the technique to everyday pieces as well as show-stopping designs. “I imagined this collection for a chic day-look and easy-to-wear style,” she says. “Chopard pieces are works of art that come to life when they are worn; I want women to feel as free as the light of the diamonds, and to be able to wear their jewellery with an evening dress as well as with a pair of denim jeans!”

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The custom of saving something for best may have fallen out of favour and after several months of lockdown and the tedium of staycations and leisurewear, it holds even less appeal. Created around traditional clusters of diamonds, rubies, sapphires and emeralds with a modern, ‘barely there’ setting, Magical Setting necklaces, bracelets, earrings and rings add a dash of sparkle to the most ordinary of days.