The pre-eminent global luxury magazine covering art, culture, travel, fashion, emerging brands, philanthropy, and style
LUX is the magazine for global influencers, collectors and high net worth individuals. It is published out of London and sold on news stand around the world, and distributed through a proprietary VIP system that includes selected global events, locations, and clients of some of the world’s leading private banks and luxury brands.
LUX contributors are drawn from the “zero point one percent” of global lifestyle opinion formers and include CEOs, luxury sector owners, designers, entrepreneurs, and creative directors, as well as journalists and editors in different locations. We cover hard and soft luxury, fashion, retail, art, fashion, entertainment, design and travel, and collectibles for ultra-high-net-worths.
We operate under the philosophy of Responsible Luxury: that the makers and consumers of the ultra-premium market have a responsibility for, and an interest in, supporting society and the global economy and ecosystem as a whole. Part of our ethos is to encourage and mentor emerging brands and creators, and to showcase creativity that would otherwise struggle to gain a global platform.
The print magazine is published in summer, autumn and winter every year, and is designed by the award-winning magazine creative directors the Young Journeymen Studio. The online edition works to a different but related rhythm and is refreshed and updated on a frequent basis and includes special series including Luxury Leaders.
LUX has a unique distribution system carefully tailored to be available to its audience as it moves around the world.
We are sold on news stand in London, Paris, Geneva, Zurich, Milan, Nice, New York, LA, Singapore and Hong Kong.
We are available at the world’s leading events for our market, including public events (Frieze Art Fair London and NY, Art Basel, Art Basel Hong Kong, Monaco Boat Show, Paris and Milan Fashion Weeks, Paris Couture) and private events with distribution organised by our partners.
We are available at key locations for our market in each season.
LUX is also mailed to the homes of the clients of our partner global private banks.