Chopard’s Artistic Director Caroline Scheufele speaks to Torri Mundell about the Swiss company’s new Magical Setting range, aimed at creating a whisper-light collection of jewellery to be worn anywhere, anytime
When Chopard’s artistic director and co-president, Caroline Scheufele, developed an innovative technique to render the setting of gemstones nearly invisible, magnifying their light and lustre, she knew she wanted to apply the technique to everyday pieces as well as show-stopping designs. “I imagined this collection for a chic day-look and easy-to-wear style,” she says. “Chopard pieces are works of art that come to life when they are worn; I want women to feel as free as the light of the diamonds, and to be able to wear their jewellery with an evening dress as well as with a pair of denim jeans!”
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The custom of saving something for best may have fallen out of favour and after several months of lockdown and the tedium of staycations and leisurewear, it holds even less appeal. Created around traditional clusters of diamonds, rubies, sapphires and emeralds with a modern, ‘barely there’ setting, Magical Setting necklaces, bracelets, earrings and rings add a dash of sparkle to the most ordinary of days.
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Scheufele knows that versatile design is the key to conceiving fine jewellery that can be worn every day. She even designed pieces such as earrings that convert from “long earrings for special occasions” to “stud-like cluster earrings for a more day-to-day basis”. She also advises her clients to follow their instincts when it comes to choosing jewellery that will stand the test of time. “Some women are ‘emerald people’ while others are ‘exclusively diamonds’,” she says. “When I am with a client buying a piece, I want to make sure the jewellery she is buying is true to her, that she can see herself wearing it tomorrow, as well as in 10 years, for any kind of occasion.”
View the collection: chopard.com
This article originally appeared in the Autumn/Winter 2020/2021 Issue.