Fashion Hong Kong’s fresh talent Maison Vermillion

Fashion Hong Kong, a series of international promotional events organised by the Hong Kong Trade Development Council (HKTDC), works much like the British Fashion Council to spotlight and support local emerging design talent. Kitty Harris speaks to four of Fashion Hong Kong’s newest and freshest talents HEAVEN PLEASE +, HOUSE OF V, Maison Vermillion and METHODOLOGY who debuted at this year’s London Fashion Week

HEAVEN PLEASE+

Answered by designers Lary Cheung & Yi Chan

“The HEAVEN PLEASE+ woman might not be the most outspoken yet she is expressive in her own way with the courage and desire to pursue her dreams and communicate her personality through her personal style. She is a lover of fashion (of course!) and also has an intrinsic interest in music, art, literature, culture, etc. Most importantly, HEAVEN PLEASE+ girls love themselves and love to love!”

“We love to work with lots of different fabrics – cotton, silk, rayon, satin, water-proof and memory fabrics, etc. Choosing materials can really help stimulate and channel creativity. The bolder the better!”

“We’ve really enjoyed travelling around the globe to present on incredible international stages, so we hope to continue our adventures, building brand awareness and adding to our network!”

heavenplease.com

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HOUSE OF V

Answered by Designer Vickie Au

“The HOUSE OF V woman is always in search of high quality and prefers the ‘less is more’ approach. She appreciates simplicity and functionality, with an innate androgyny. Our girl also likes to show that they are at the cutting edge of fashion, with a very modern self-confidence.”

“Quality in fabrics is super important to us; we like to think we are meticulous in our approach. We work in close collaboration with local tailors to maintain effective and efficient methods of production and have a real love of luxury materials such as cashmere, wool, silk and thick Japanese rayon”

“Our dream for the future? To continue creating clothing of a very high standard – unique,high quality and original – with our signature geometric simplicity. We want our customers to continue expressing their personal style through our quietly confident pieces”

house-of-v.com

Maison Vermillion

Answered by Designer Dora Chu

“The Maison Vermillion woman is a genuine fashion lover – pursuing something different;feminine and romantic but with an unmistakable edge.”

“I love working with super feminine fabrics that have can charm and excite – my favourites have to be lace and brocade”

“We have a great foundation in place in the Far East so I would love to grow internationally over the coming seasons. It would be great to tap into new markets overseas to spread awareness of Chinese fashion and culture all over the world.”

maisonvermillion.com

METHODOLOGY

Answered by Designer Glori Tsui

“We like to think that our customer is romantic, ‘funky’ and independent in her fashion thinking.”

“I love to work with textiles that embody contrasting textures – particularly tweed and jacquard for heavier collections. I also have a special fondness for feathers, which tend to punctuate our apparel and accessories collections.”

“My dream for METHODOLOGY is that we can eventually become a lifestyle brand – not only offering fashion but also other lifestyle products in collaboration with likeminded brands that span other categories”

methodologywears.com

Meet more of Fashion Hong Kong’s designers: fashionhongkong.com.hk