Mannequins in shop front windows

Number 16 Clifford Street in Mayfair, Cifonelli’s new residence

One of Paris’ most illustrious tailoring houses has opened the doors to its a new London boutique. LUX takes a look inside

It’s not often mannequins are intimidating, but the three standing in the shopfront windows of Number 16 Clifford Street are enough to make most men question their wardrobe. This is the new London residence of Cifonelli, a tailoring house renowned for its distinctive details and sharp lines. Karl Lagerfeld was famously quoted as exclaiming that he “could recognise a Cifonelli shoulder from a distance of a hundred metres.”

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The brand was established in Rome in 1880 by Giuseppe Cifonelli before settling in Paris via a short stint in London, and now it’s back in Britain’s capital with fourth-generation cousins Lorenzo and Massimo at the helm.

Interiors of a high-end suit shop

Interiors of a tailoring shop

Cifonelli’s boutique has been designed to offer clients a space to relax and shop

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On a wintery evening earlier this month, LUX joined a crowd of handsomely dressed men to celebrate the opening with a glass or two of champagne, and dancing to tunes from the in-house DJ. Not the kind of scene you’d necessarily expect from a traditional tailors, but Cifonelli despite its heritage remains very much on the pulse.

Inside a luxurious suit shop

The shop itself, for example, is luxurious, but welcoming with plush velvet seats and flattering lighting, the idea being that customers can come in to relax as well as buy. It’s well worth a visit, if only to admire those well-dressed mannequins.

For more information visit: cifonelli.com