Bright colours, androgynous silhouettes and billowing fabrics: just three of the reasons we’re currently obsessed with womenswear label Brøgger. We speak to the Danish co-founders Julie Brøgger and Linn Norström Weiler about Renaissance fashion, dressing with confidence and HRH Queen Margrethe of Denmark
1. Describe the Brøgger mood
Julie and Linn: Bold, with a play on the feminine versus the masculine.
2. If you could travel back in time to a fashion era from the past when would it be and why?
Julie: Late 1920s/early 30s, I would try and run between Coco Chanel and her rival, Elsa Schiaparelli’s ateliers, just to observe these women change fashion forever. They did it in such different ways, but it is hard to think of anyone else other than these two – they were and still are the epitome of modernism.
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Linn: I agree with Julie, but I have to highlight the Renaissance as well. Especially in Italy, where art and extravagant fashion was thriving. Maybe I’m drawn to it because it is in such contrast to our Scandinavian simplistic heritage.
3. Is there such thing as a fashion faux pas?
Julie: Not really, as long as you wear it with conviction and confidence anything goes. We all know that feeling when your friend wears something a bit ridiculous but makes it looks so cool and effortless, then you try to replicate and it’s a disaster.
Linn: Hear! Hear! In addition to confidence and conviction it’s about dressing to your body type and height, don’t force it if it doesn’t fit.
4. What do you never leave the house without?
Julie: Dog poo bags….they seem to turn up in every pocket and bag. Now I find them really handy – great for disposing gum when you can’t find a bin.
Linn: Staying on theme, baby diapers…
5. What’s inspiring you the most currently?
Linn: This is Julie’s field!
Julie: I’m obsessed with HRH Queen Margrethe of Denmark at the moment, especially the 1980s era where she worked closely with Danish couturiers Erik Mortensen (of Balmain) and Holger Blom (a royal family favourite). She is such a brave and adventurous dresser, I have great respect for that.
6. What’s the best piece of advice you’ve ever been given?
Julie and Linn: Succeeding in the fashion industry requires patience and persistence, there’s no fast lane sadly!
Shop online and view the full collections: brogger.co