This season, we’ve got our eye on the new, youthful additions to Van Cleef & Arpels’ Perlée collection
Perlée is one of Van Cleef & Arpels’ long-standing, classic collections so-called after the maison‘s signature style of beaded jewels. The newest additions offer a fresh twist on the traditional and have been visualised in youthful graphic campaigns created in collaboration with designers such as Santi Zoraidez and Oscar Pettersson, both of whom are known for their playful, pastel aesthetics, digital geometric formations and sizeable Instagram followings.
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This might mark the first steps to a more millennial approach for the traditional French jewellery brand as does the focus on bespoke design. For example, the transformable long beaded necklace allows wearers to swap in the central ring with a variation of three colours (onyx, turquoise and coral) to better suit their mood, outfit or the occasion.
Even the more grown-up pieces such as the secret watches have been made-over with contrasting gemstones and precious metals – rose gold paired with diamonds, deep green malachite and orange coral, yellow gold studded with diamonds and lapis lazuli. It’s an effortless, refreshing new look for the collection, and the brand.
Find out more: vancleefarpels.com