Moynat luxury leather shop

Moynat’s shop in Selfridges, London

It was hand-painted handbags at dusk at the new, gallery-like Accessories Hall at Selfridges in London as Moynat, the uber-exclusive Parisian leather goods company, opened its new shop-within-a-shop in the most prime location in the area. Moynat’s urbane, intellectual CEO Guillaume Davin (who appears more like a perfectly-coiffed character out of a Michel de Montaigne essay, than a luxury brand CEO) was on hand to greet visiting journalistic and customer illuminati, as was creative director Ramesh Nair.

Moynat's CEO Guillaume Davin, Creative Director, Ramesh Nair and LUX Editor-in-Chief Darius Sanai holding flutes of champagne in Moynat shop

Moynat’s CEO Guillaume Davin, Creative Director, Ramesh Nair and LUX Editor-in-Chief Darius Sanai at the launch of Moynat in Selfridges. Photo by David M. Benett/Dave Benett/Getty Images for Moynat

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Suzy Menkes Vogue Editor in wearing floral dress and heels

International Vogue Editor Suzy Menkes at Moynat launch party. Photo by David M. Benett/Dave Benett/Getty Images for Moynat

The star of the show, though, was surely the painter, Laure, who sat at a table in the centre of the shop painting motifs onto Moynat’s extremely expensive leather with special acrylic paints. One prototype bag featured a motif of Louis Bleriot’s ‘XI’, the first plane to cross the Channel, which appeared and disappeared with temperature fluctuations.

Artist painting onto leather bag

Artist, Laure, painting motifs onto Moynat leather. Photo by David M. Benett/Dave Benett/Getty Images for Moynat

Luxury leather handbags

Moynat handbags. Photo by David M. Benett/Dave Benett/Getty Images for MOYNAT)

Meanwhile Nair, wearing a black T-shirt and fizzing with ideas, told LUX about a couple of new concepts he is planning, including one so avant-garde he hasn’t yet dared run it past Davin. Watch this space.

moynat.com