Luxurious outdoor deck at safari lodge
Luxurious outdoor deck at safari lodge

Sanctuary Baines’ Camp, bordering the Moremi Game Reserve and the Okavango Delta, is ideally placed for wildlife watching

Nobody wants to go where everyone else has been. Creating a holiday that eschews the well-trodden tourist trail requires knowledge, contacts and experience. James Parry speaks to ultimate tour operator Abercrombie & Kent to see how they create experiences beyond expectations, from the best view of a solar eclipse in Argentina to a private tour of the Bolshoi with an ex-ballerina as your guide

In our increasingly crowded world, it’s difficult to ‘get away from it all’. We often reminisce about the places we visited long ago – that seaside holiday when you and your friends were the only people on the beach or that time you visited a beautifully tranquil temple and got a guided tour by one of the monks. And though our memories of bygone holidays may be rose-tinted, it is certainly true that getting off the beaten track today has never been more difficult. Queues, timed tickets and a throng of visitors brandishing selfie sticks are often part of the price you pay for seeing more of the world.

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The travel market is starting to recognise that some travellers would like a more engaging, authentic experience abroad, one where they can create a personal connection to their destination. Abercrombie & Kent (A&K), the bespoke travel company created by adventure pioneer Geoffrey Kent, has been specialising in highly personalised itineraries that are designed to match each traveller’s interests and passions since 1962. A&K’s clients want more than a sight-seeing tour, and Kent and his team are specialists in what’s known as ‘experiential travel’, conceiving trips that “inspire our guests to look at the world in a new and different way”.

Rolling fields of vineyards

Chile has some of the world’s most spectacular vineyards

However much input you may want to have in your itinerary, a wide network of contacts is useful, and A&K’s global staff – which numbers over 2,500 – leverage their detailed local knowledge and send their team members on fact-finding missions so they can devise trips full of unusual venues and experiences.

In Cambodia, A&K’s contacts extend beyond the temples, cultural landmarks and eco-tourism spots; it has also built relationships with art experts and curators to offer insider access to the country’s thriving creative industries. If you’re passionate about craftsmanship, the chance to spend time in an artist’s workshop gets to the very heart of what makes a place tick. One visit included the opportunity to spend time with artisans who are preserving and promoting traditional Khmer lacquerware techniques and whose pieces have been commissioned by brands such as Cartier, Hermès and Louis Vuitton. On another trip, A&K arranged a stopover to a Khmer couture designer to see how locally sourced fibres are used to hand-make bespoke fabrics that are now making it onto the catwalks of Milan and Paris.

Fashion designer at work drawing in the studio

Eric Raisina, a couture designer in Cambodia

For dance lovers, the trip of a lifetime might involve witnessing the legendary dancers of the Bolshoi in Moscow – not just performing, but in rehearsal. Elizabeth Patch, private client manager, organised one such behind-the-scenes visit for a client, who commented on “the unstaged emotion and raw-life element of the practice room”. The experience also includes a tour of the legendary institution led by a former ballerina who offers first-hand recollections of a life dancing on stage and regales her guests with stories of landmark productions and celebrated prima donnas. Guests are also shown the seamstresses’ workshop, where every costume is hand-made, and the visit is topped off with an attendance of the performance itself.

Read more: Ferrari designer Flavio Manzoni on collaborating with Hublot

Ballerinas practising for a performance

Behind the scenes at the Bolshoi in Moscow

Time and again, travellers’ most memorable experiences are drawn from the people they meet. In Chile, one possible itinerary sees visitors spending time at Casa Marín, the award-winning winery of Maria Luz Marín – one of the most influential women in the global wine industry. Marilú, as she is usually known, bucked the trend in the male-dominated world of viniculture by going out on her own to produce premium wines from an estate that most experts said was too close to the sea for vines to thrive. Today she shares her knowledge – and some of her finest vintages – with guests at La Casa.

A spoon applying cream to half a cooked peach

Renowned chef Francis Mallmann’s unique Siete Fuegos open-flame cooking techniques in Argentina.

One of the greatest joys of a bespoke holiday is delegating logistics to the experts – even the weather. Earlier this year, a special programme was arranged for a group of clients to witness the total solar eclipse visible across parts of South America on 2 July. The A&K team in Argentina had to identify the best possible location for a luxurious camp from which to view this momentous event. “We chose two different places, based on the optimum vantage points, and had to decide at the last minute which one to use, after we knew what the weather was doing,” says Veronica Curtis, A&K country manager for Argentina. “We were prepared for one area to have more cloud cover than the other, so we had helicopters on standby ready to take the group to whichever site had the best view of the eclipse.”

Read more: Lenny Kravtiz on his creative vision for Dom Pérignon

Total solar eclipse

A rare view of the total solar eclipse in Argentina this summer

For travellers who balk at overcrowding, the ultimate luxury would be a visit to a unique venue on an exclusive basis. This applies not just to cultural landmarks, such as the Mount Etna Observatory in Italy – one of many private tours that A&K has made possible – but also to accommodation. Hotels and lodges are selected to reflect the distinctive character of each destination. Think lesser-known gems, such as the boutique Temple House in Chengdu, China, which artfully combines a restored imperial courtyard with chic modern interiors, and Angama Mara, a luxury safari lodge dramatically perched on the edge of Kenya’s iconic Great Rift Valley in the midst of what has been described as the ‘greatest wildlife show on Earth’.

Abercrombie & Kent has spent decades honing its instinct for what makes truly meaningful, one-of-a-kind trips. Beyond the planning and preparation, experiential travel requires imagination on the part of the organiser and the traveller. After all, a successful journey will take you to a place you’ve always dreamed about, but a wildly successful trip might just take you to a place you’ve never even heard of.

Another side of the red city

YSL logo on the side of a building

The YSL Museum in Marrakech

The sandstone walls and souks of Marrakech in Morocco are a well-established stop on the mainstream tourist route, but you can also experience some of the city’s more remarkable sights in a totally original way: without the buzz of the crowds. Bespoke private access can be arranged to many of the city’s cultural venues, offering you the chance to soak up the atmosphere at your own pace. Options include an after-hours private tour of the Yves Saint Laurent Museum, a visit to an Arab horse stud farm, and exclusive occupancy of the privately owned estate of Dar El Sadaka, designed by the celebrated French installation artist Jean-François Fourtou and home to his whimsical architectural masterpieces, The House Fallen from the Sky and The Giant’s House.

Discover A&K’s portfolio of travel tours: abercrombiekent.co.uk

This article was originally published in the Autumn 19 Issue.

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Facade of a contemporary building at night
Facade of a contemporary building at night

Spring Place Beverly Hills is housed in a building designed by Belzberg Architects

Colour portrait of founder of Spring Studios Francesco Costa wearing a black blazer and a blue shirt, smiling

Francesco Costa

Is he the new Nick Jones? Is he the new Adam Neumann? Or is Francesco Costa a totally different type of entrepreneur to the founders of Soho House and WeWork? His Spring Studios and Spring Place businesses, which operate in New York, LA, London and, soon, Milan, offer hip coworking spaces, club membership and studios for shoots, and are becoming a creative force in themselves. Clients include Procter & Gamble, Louis Vuitton, Estée Lauder, Marc Jacobs and Tom Ford. Milan will represent another big step in the global reach of a group that is harnessing the creative energy of its members in a way that might just be making the all-conquering Soho House group feel a little envious. LUX Editor-at- Large Gauhar Kapparova, a Spring member, fires some questions at the Italian creative rainmaker over lunch in London
Close up portrait of a woman with black hair and a black top

Gauhar Kapparova

LUX: Does anything else like your business model exist, and how did you think of it?
Francesco Costa: There is nothing like it, we put together workspace, creative agency, production, events and content creation.

LUX: Did you always intend to create Spring Place even when you were creating Studios?
Francesco Costa: No, the idea came later when we saw there was a request for space from our friends and associates.

LUX: How important was the buy-in of creative leaders?
Francesco Costa: Very. Spring is a platform created for them.

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LUX: Spring Place is set to open soon in Milan, following on from NYC and LA. Why is this model so successful?
Francesco Costa: Because the community we serve has many occasions to meet socially, but not so many to meet and interact professionally.

LUX: Why Milan?
Francesco Costa: Milan has an incredible energy. Milan was the art capital of the world in the 1960s, then the fashion capital of the world in the 1980s. Today, it is the centre of design. And, I am Italian.

Contemporary communal living space

Luxury meeting room with contemporary interiros

The meeting space and bar (above) in the LA building

LUX: Did you need to get the buy-in of the big fashion houses for Milan and how did you do this? Who else? Agencies? Celebrities?
Francesco Costa: Most of the fashion houses in Milan are already our clients or investors or friends. I expect a big support from them.

Read more: The opening of Turkey’s newest contemporary art museum OMM

LUX: Is there a signature look and feel to all of the Spring locations, or does the design of each space reflect the personality of its host city? How will the Milan space be different?
Francesco Costa: Every one is different, but there is a common factor: the quality of design and the modernity. Milan will be the same .

Facade of a contemporary building with two palm trees

The Spring Studios building in New York City and the bar (below)

Contemporary style bar with barman mixing at the counter

LUX: There is an obvious logistical advantage in signing up for the whole Spring ‘package’ (production, location, content, events, workspace and entertaining), but does this joined-up approach somehow open up more creative opportunities as well?
Francesco Costa: My goal is to give opportunities beyond the obvious advantage of signing up for ‘a package’.

LUX: Tell us about examples of the creative community supporting or encouraging their peers through the Spring network.
Francesco Costa: There are so many; our members just had the opportunity to invest in the real deal one year ago at one third of the actual stock price.

Contemporary luxury meeting space with sofas and plants

Smart contemporary style terrace

Each Spring Place location – from LA (above) to NYC and soon Milan – is unique, but the common factor is “the quality of the design and the modernity,” says Costa

LUX: Fashion, film, advertising, digital, media, print – is one more important than others for you? How do they work together?
Francesco Costa: They all work together, but fashion pays for everything.

LUX: How do you communicate with your community and bind them together?
Francesco Costa: By email.

Read more: Lenny Kravitz on creativity and champagne

LUX: Are you the new Soho House?
Francesco Costa: No. Soho House is where you grab a beer, Spring is where you create a new venture or idea.

LUX: Is food and entertainment an important part of the Spring brand?
Francesco Costa: Very!

LUX: What are your biggest challenges?
Francesco Costa: To find amazing buildings like the NYC and LA ones.

LUX: What’s your ten-year plan?
Francesco Costa: To have Spring in every major creative city, a Spring audience, and great brands incubated out of Spring.

Notes: Costa co-founded Spring Place with Alessandro Cajrati; Olivier Lordonnois is its CEO. Costa reinvented the Spring Studios concept after buying it as a studio facility in London.

Find out more: springstudios.com

This article was originally published in the Autumn 19 Issue.

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