car event at Italian villa

The new Rolls-Royce Boat Tail was unveiled at Concorso d’Eleganza, Villa d’Este, Lake Como

Rolls-Royce unveiled the world’s most expensive new car at a glamorous event on the shore of Lake Como last week. A recreation of its iconic 1932 model, the Boat Tail comes in a series of three bespoke commissions for clients, believed to be $28m each. Ella Johnson reports

With its wooden hull and sail-like wings, you’d be forgiven for thinking Rolls-Royce Boat Tail belonged on water rather than land. Unveiled at a private ceremony on Lake Como last week, the car’s nautical appearance certainly befitted its watery surroundings; yet this is a car destined to be driven on land – by a very wealthy owner.

The Boat Tail is the latest creation from Rolls-Royce Coachbuild, the division of the UK-based, German-owned manufacturer devoted to making extremely exclusive, limited-run, hand-finished creations for some of the world’s richest people.

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It certainly looks striking, and suited the surroundings of its launch at the Concorso d’Eleganza, the elite classic car show at the Villa d’Este. Standing beside his creation, Rolls-Royce Head of Coachbuild Design Alex Innes described the Boat Tail as ‘transcending mere conveyance’ to ‘become the destination itself’.

There are certainly worse places to be sitting while in the summer traffic jam to get to Club 55 in St Tropez (although the Boat Tail owner would also doubtless have a fleet of helicopters, plus a superyacht and tender, at his disposal for such occasions). The car’s in-built hosting suite at the rear stores two chilled bottles of champagne (platinum-wrapped Armand de Brignac at the launch event, if bling is your thing) plus rotating cocktail tables, leather stools, and a parasol – perfect for that sunset in Malibu. There is also a custom Montblanc pen in the glove compartment and his-and-hers BOVET 1822 timepieces, which can be used as wristwatches, desk clocks, or pocket watches.

car with boot open

The Boat Tail on display took four years from concept to completion, with the close involvement of its owner. It is also the second offering from Rolls-Royce Coachbuild, inaugurated in 2017 with the launch of the dramatic Sweptail, which evoked memories of the dramatic grand touring cars of the 1930s. Rolls-Royce say that Coachbuild, an invitation-only service for its top clients, is designed to satiate the appetite of clients who want to commission and curate personalised cars – described by the marque as ‘the automotive equivalent of haute couture’.

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As Rolls-Royce CEO Torsten Müller-Otvös commented to the gathered connoisseurs and collectors at the launch, the Boat Tail is ‘the most ambitious commission we have ever undertaken, in terms of technical complexity, innovative bespoke detailing and sheer creative audacity’.

The company is planning on releasing a coachbuilt car every two years, with the next two editions already in advances stages of creation and production. We suggest anyone who is interested in becoming a client buys a few Phantoms, Ghosts and Cullinans in the next few months, and works their way onto the invitation-only list from there. See you at Lake Como.

Find out more: rolls-roycemotorcars.com