LUX tries an at-home wine tasting experience with VIVANT, and discovers a group of women who are committed to producing and promoting organic wine
After a tiresome year of Zoom meetings, virtual exhibitions and product launches, it’s difficult to get properly excited by the idea of another digital platform, even if there is the alluring promise of real wine to drink at home, but – and bear with us here – VIVANT is actually doing something a little bit different.
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Launched by American entrepreneur and investor Michael Baum, VIVANT is a super slick, ultra modern online market place/educational centre/streaming service for wine enthusiasts who not only want to drink great wine, but also learn about it from expert advisors and producers through interactive wine experiences and beautifully curated content.
There’s a wide selection of experiences to choose from, divided into categories such as ‘Food & Wine’ or ‘For Serious Wine Geeks’ with varying difficulties depending on your existing wine knowledge. We were invited to experience the ‘Women in Wine’ tasting event and about a week before kick-off (the events happen in real time), a beautiful, white box arrived by courier, containing six 100ml test tubes of wine along with the login details for the platform.
Eventually the evening rolled around, we logged onto the site, and the event began promptly at 6pm with the virtual appearance of our wine advisor Kateryna Dobbert. The format was impressively futuristic, resembling a kind of spaceship control panel with Kateryna talking in the centre of the screen and a message board running down the side where participants could enter questions, comments and ‘cheers’ other members by pressing a wine glass icon. Yes, it’s a bit cheesy, but it got more fun after a few (or several) sips of wine, and we realised that we could earn points through our interactions which contributed to our VIVANT level (although we’re still not entirely sure what that level equates to beyond self-satisfaction).
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The experience was divided into a series of videos in which the producers of each wine talked about their processes and some of the challenges they faced as women in a traditionally male-dominated industry after which Kateryna guided us through a tasting with a few follow up quiz questions to test our knowledge. It was well-focused and fast-moving, with the whole experience lasting around forty minutes, but it could have been comfortably stretched out over an hour as we occasionally felt rushed through the tasting parts.
The wines themselves were excitingly varied and after the experience ended, the platform handily saved the corresponding bottles to our profile, avoiding the hassle of having to note down the names of our favourites.
While our experience highlighted women in the wine industry, VIVANT is centred around promoting and supporting sustainable producers and organic wines. Each of their winemakers is required to sign the VIVANT environmental pledge, which, amongst other things, promises that no synthetic chemicals or additives will be used in the vineyards or wine making processes. The general idea is to create a global community of producers and consumers who are committed to making more environmentally-conscious choices and although the future remains to be seen, it feels like a good start.
Find out more: vivant.eco