Alessia Caruso Fendi in Rome
Alessia Caruso Fendi in Rome

Alessia Caruso Fendi

The doyenne of the Rome fashion family Alessia Fendi speaks to LUX about Cleopatra, Mick Jagger, her insider tips, and her latest venture in the city

Why Rome is the eternal city

It is in an eternal renaissance, always evolving. Rome has everything visitors could want, from beauty and romance to food, history and culture.

Who I’d take on a tour

Cleopatra and Mickey Mouse. The Queen of Egypt was the lover of two of Rome’s most powerful men, and when she first came here in 46 BC there was the largest procession the city had seen. I’d take her through the winding streets of bohemian Trastavere, full of people, restaurants and bars, and home of the Horti di Cesare. I’d show Mickey Mouse how a Disney character would fit perfectly into the frenzy of the city. I’m sure he would speed on a scooter to reach Minnie!

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My favourite place here

Rhinoceros Roma is a place like no other in the city. It was founded by my mother, Alda Fendi, in 2018. The gallery shows works by artists from Michelangelo to Picasso, and there are 25 luxurious apartments for guests. It was designed by French architect Jean Nouvel and has a vibe where new meets old, luxury meets state-of-the-art tech. It’s a special haven near many of the city’s most beloved historic sites.

Rhinoceros Rome gallery

Rhinoceros apud Saepta by Raffaele Curi in the Rhinoceros Roma gallery

My ideal dinner guests

I’d host Barbara Jatta, Director of the Vatican Museums, and Mick Jagger for dinner at Rhinoceros Roma’s new rooftop restaurant, Entr’acte. It combines breathtaking views over Rome’s red rooftops with delicious cuisine.

My favourite Roman dish

Coratella is a typical dish that dates back to ancient times. It is a combination of lamb offal, artichokes, white wine, garlic, olive oil, rosemary, salt and black pepper.

The Entr’acte terrace in Rome at dusk

The Entr’acte terrace at dusk

Michaelangelo or Leonardo?

I’d have to say Michelangelo. He is one of the city’s most prominent artists and there are many examples of his genius here, from the Sistine Chapel and the Pietà in St Peter’s, to the Piazza del Campidoglio.

If you have one afternoon in Rome…

Go to the Baths of Caracalla – you will be amazed by the Roman architecture. Then dash to the Colosseum, Circus Maximus and relax at the Palatine Hill. Rome is very romantic The perfect place to propose is Giardino degli Aranci. The park has wonderful views across the city. Then celebrate with a meal at Entr’acte.

Old meets new in a sitting area in a Rhinoceros Roma apartment

My dream collaboration

I wish I’d worked with Issey Miyake to glorify his mix of craft, materials and technology through colours and geometries. I’d love to show his collections at Rhinoceros Roma. Italian artists I am looking at now I admire Pietro Ruffo, for his intricate pieces into which he incorporates ethical issues, with symbols such as dragonflies. I love Alessandro Piangiamore, whose beautiful works imprint flowers and leaves on concrete slabs. Alberto Di Fabio’s huge representations of the cosmos and the natural world are awe-inspiring.

Read more: Fausto Puglisi Interview: Refashioning Roberto Cavalli

One place I’d love to visit

Porquerolles, an island in the Parc National de Port-Cros in the Mediterranean. It’s been on my list for ages for its beauty and serenity. Coming from Rome, I am always on the lookout for quiet places to recharge in.

Find out more: rhinocerusroma.com

This article was first published in the Spring/Summer 2023 issue of LUX

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A blue car on a road by some trees
A blue car on a road by some trees

The Lexus NX 450 on the road

In the third part of our Great Drives series, Darius Sanai travels, in a Lexus NX 450, from the Lake Zurich, Switzerland to the Tuscany Coast, Italy, ending his trip on a bottle of Masseto 2015

What is the best vehicle for transporting a lot of clothes – the spoils of a visit and meetings in various Italian fashion houses – and a lot of wine – the result of a spontaneous drop by the vineyards of Franciacorta in northern Italy? Sitting comfortably just above the speed limit on the Italian autostrada, cruising carefully while listening to the GreenBiz 350 podcast, we were fairly sure we had the answer in our Lexus. Its full name is the NX 450h+ F Sport, but for our purposes it was the car that could just do everything.

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The interior design of cars is becoming increasingly important as we do more things in them (they are effectively 3D extensions of the internet), and driving becomes more controlled and less of a sport. And here was a car with a truly beautifully designed interior. It was light, high enough off the road to give confidence – you could see everything that needed to be seen, but not so high that you felt domineering or unstable. Controls that needed to be easily touched were within sight and within reach without any fuss. Displays were clear with excellent typography. The air conditioning was a notch above the usual in terms of its ability to separate climate zones. Like any good design, it didn’t shout about itself, and it had grown on us over the previous two weeks.

A blue car next to a mountain and lake

The journey started in a small town near Lake Zurich on the northern side of the Alps. The road rose and became increasingly winding as it made its way towards the mountains we were due to cross, and we wondered briefly if we had chosen the right car. This is a hybrid SUV, efficiently powered by both electric and petrol engines, but it is also a high car, with plenty of ground clearance, excellent for driving across fields. So would it be right for twisting mountain roads?

A beach at sunset

The beach and pine forest at the Riva del Sole hotel, Tuscany

We need not have worried. This new-generation Lexus uses technology to miraculously minimise the amount the car leans when taking corners, a key consideration when driving to the Alps, as you do not want something lurching from one side to the other like an old Range Rover. The Lexus drove flat, smooth and responsive, even over the highest points of the Julier Pass, between north and south Switzerland. Sure, it wasn’t the thrill of racing a sports car to the edge of its abilities on a sinuous mountain road, but that would not have been possible anyway, given the rest of the traffic and also the strictness of Switzerland’s traffic police. Fast enough was, well, fast enough.

A bedroom with grey and gold colouring and hints of red

The Exotik Suite

Over the border in Italy, after more mountain passes and ice cream, the Alps fell into the low, hilly meadows of Franciacorta, which is where our favourite sparkling wine from Italy is produced. At its best it is creamy, complex and refreshing, like a good champagne, but with the added joie de vivre. At the main farmers’ outlet store for all the producers (and would that there were one of these in every wine-producing region), we picked from producers and cuvées impossible to find in other countries.

A sign of a well-engineered car is that it doe snot flinch when loaded up and driven hard, and this was very much the case with the Lexus. Onwards, it seemed to say, after a couple of days in Milan, as we arrowed through straight autostradas in northern Italy towards Tuscany. Here, we spent an excellent few days enjoying this car’s other attributes: its economy (fuel stations are very hard to find in rural Tuscany), its ability to deal with rough roads and unmade tracks with no fuss, and the comfort and efficiency of its interior in a hot summer. The full-length sunroof also came in for much praise, although it was mainly open at night, when it let in views of the stars and the cries of owls. A car for all reasons, indeed.

A room with a stage and a large vase in the centre of a table

Objets d’art at the Riva del Sole

Our final destination was a place well known to a certain class of intellectual Italians, roughly the equivalent of Britain’s Cotswolds set, but without the pretentions. Castiglione della Pescaia has none of the bling that has been acquired by its fellow Tuscan resort, Forte dei Marmi, but it has nature, and culture, on its side.

A swimming pool lit up a night

The hotel swimming pools by night

There is one resort hotel to stay in at Castiglione: the Riva del Sole, a resort built in the idealistic style of the mid-20th century, when Europe was thriving and confident, and nobody flew to the Maldives or Bali. You approach along a long, straight coastal road flanked on both sides by the stone pine trees that are a feature of the Italian coastline. The hotel appears amid the pineta (pine forest) on the left, between road and sea, a low-rise 20th-century modern building (Swedish owned) that, when you enter, reveals a cavalcade of original and updated modernist designs.

A wooden divider next to a bed looking out to trees

The Coral Suite

The reception area is out of a 1960s David Niven film (duly updated, of course) and our room, while compact, had a lovely aspect across the trees towards the sea. You wander from reception, past a dramatic Italian restaurant housed in another forest building, past a little newsagent shop straight out of a Jacques Tati film (magazines, beach balls, sweets) and a boutique-chic deli. A huge outdoor pool complex – several pools, really – appears on your right, with keen sports swimmers doing their lengths from the early hours. Past a hut serving snacks and drinks (there is some excellent Franciacorta on the menu), the path rises over a dune and down onto the resort’s lengthy private beach.

A restaurant with white table cloths, green chairs and plants around the room

Modern dining at Riva del Sole, Tuscany

Part of a strip of sand that stretches for 15km in a gentle arc, it is one of Italy’s most famous private beaches. The sea is warm and shallow, and the most memorable aspect is stepping out 20 metres into the sea, your feet still standing on white sand and your chosen drink in hand, looking back at the beach. The hotel and all of Castiglione have been subsumed into the pineta, such is the attention to detail of the design. All you can see is beach, forest and the mountains rising up behind. No wonder it is a haunt of the discerning Italian intelligentsia.

A blue car on a patch of grass next to a castle with a tower and turrets

The Lexus making a pit stop at the fortress of Montalcino – ancient Tuscan hilltop village and home of the celebrated wine Brunello di Montalcino

Hidden inside the pineta, the hotel also has a sophisticated Tuscan restaurant, La Palma. Sweeping interior architecture and the forest visible through windows all around combines with a wine vault of Tuscan wines – particularly from Montalcino – that a collector would die for. We chose a Masseto 2015. All savoury power and a wealth of flowing flavours, it is one of Italy’s great wines, and comes from just up the coast from Riva del Sole. In the main hotel there is also a glamorous 1960s-style piano bar, where you sit inside or out on the terrace and are served Bellinis.

Read more: Great Drive: Jura Mountains to London via Burgundy and Champagne

This is not high luxury, but it is high class; a place where the intelligent, artistic and sophisticated go to enjoy themselves with friends. And throughout, inside and out, the interior design, a subtle 21st-century take on mid-century modernism, is both playful and gorgeous. Chapeau to designer Eva Khoury. There are hotels with grander views and bigger rooms, but very few we would want to spend more time in than the Riva del Sole.

Find out more:
lexus.co.uk
rivadelsole.it
masseto.com

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A pool surrounded by grass from a bird's eye view
A pool with deckchairs by the sea

The Mandarin Oriental, Costa Navarino is the first of the hotel group’s properties in Greece

Looking to extend your summer in the sun? Getting weary of your guests on your yacht? Drop by the brand new Mandarin Oriental, Costa Navarino in Greece, opened this month

A sunset and a hotel overlooking the sea

Mandarin Oriental collaborated with TEMES, a leading developer known for their commitment to sustainability, to develop the resort

A pool surrounded by grass from a bird's eye view

The hotel has an 18-hole golf course on the property designed by premier golf course architect, Robert Trent Jones II

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A deck chair and parasol with mountains and see in the distance with a sunset

Mandarin Oriental, Costa Navarino is located next to the recently opened Navarino Agora, a marketplace with curated retail, dining venues, artisanal street food and an open-air cinema

A beige bedroom with a floor to ceiling window sliding door to a terrace overlooking the sea

The hotel has 99 suites designed by Tombazis & Associates Architects and K-Studio, the team behind the renowned Scorpios beach club in Mykonos

A terrace with beige and wooden chairs and a pool overlooking the sea

The hotel used locally sourced materials to create its bioclimatic design, drawing inspiration from local agricultural traditions and the region’s heritage

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A swimming pool surrounded by a hotel trees and hills and fields
A swimming pool surrounded by a hotel trees and hills and fields

Glorious exteriors at the Como Castello del Nero, Tuscany

In the fourth part of our luxury travel views column from the Spring/Summer 2023 issue, LUX’s Editor-in-Chief Darius Sanai checks in at the Como Castello del Nero, Tuscany

What drew us there?

What didn’t draw us there would be the more pertinent question. This 12th-century castle hotel is on a ridge overlooking half of Tuscany. In the far distance to the north, you can see the domes and spires of Florence; on another ridge to the south, the terracotta shapes of Siena. Both are a short drive away. In between are hilltop villages, and what seems like an endless expanse of forest, vineyard, field and wild boar.

How was the stay?

Our favourite spot was at the northeast corner of the extensive outdoor pool. It is on a terrace that drops away to fields and villages below. At the pool edge is a huge old oak tree, and we set our sun loungers to its left for a view of the hotel, the pool or the Tuscan wilderness, depending on how we turned our heads by a few degrees. The breakfast terrace, relatively newly created in a refurbishment by Como Hotels and Resorts, is a few metres away and has a similar view.

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Or perhaps our favourite spot was above the pool on the higher terrace leading to the hotel. This is a huge space, with sofas, chairs, planters and shrubs. The panorama stretches outwards and upwards, as this is an excellent observation station for shooting stars in summer.

A beige bedroom with white curtains around windows

The ancient-meets-modern elegance of the Loft Suite

The Castello has a couple of different wings that feature stylish and softly pared-back rooms and suites. Ours was in a corner on the ground floor, with views out and down the slopes.

A decision on whether or not to leave the hotel each day was a question of one irresistible urge meeting a countervailing irresistible urge. We resisted the temptation to visit Florence, but did drop by Siena, a pleasant 25-minute drive away. We enjoyed being back at the hotel for champagne as daylight disappeared.

Read more: The Ritz-Carlton Millenia Singapore, Review

There are innumerable wineries to visit in the surrounding Chianti region: you feel you could jump into them from the terrace. Of course, that would be too much effort and the option we preferred was to sit and enjoy the magical views and order wines to come to us. The hotel has decided not to mess around with the food.

A table and chairs in a wine cellar

Atmospheric dining in the Wine Cellar

Some of the best ingredients in the world, from olive oil to meat, cheese and fruits, speak for themselves at breakfast, lunch and dinner. At the Michelin-starred La Torre, guests can dine on the terrace in summer, while Pavilion offers all-day alfresco summer dining.

Anything else?

Italy is full of ancient buildings that have been converted to hotels with views. But there is nothing quite like the Como Castello del Nero.

Find out more: comohotels.com/tuscany/como-castello-del-nero

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case-study-01

Advisory / blog

LUX x Deutsche Bank

As global content and marketing partner for Deutsche Bank, we create content, virtual and real life events, business, academic, institutional and individual introductions, and collaborate on ESG strategy.

andy-mann

Photo by Andy Mann

ben-thourad

Photo by Ben Thourad

Case Study

strip

Deutsche Bank x LUX ESG Strategy

The Mission

To help Deutsche Bank position themselves as the lead banking institution to be pioneering ocean conservation and the blue economy.

Execution

Sourcing and securing key leaders to participate in events and conferences around sustainability and in particular ocean conservation and the blue economy.


Thought leadership content streams created for Deutsche Bank over multiple channels.


16 page section in LUX magazine and online featuring leaders in the ocean economy, investors and philanthropists developed over several years with a special edition dedicated to the conference.


Introductions to partners who can enhance Deutsche Bank’s involvement in the ocean conservation space.


Direct Introductions to potential clients who are interested in investing in the blue economy or philanthropically towards the Deutsche Bank Ocean Resilience Philanthropy Fund.

Result

Created high engaging, original and successful events conference connecting ideas, entrepreneurs, thinkers and leaders.


Formed long term-partners and clients in the ocean conservation space.


Produced content for the intended audience showing Deutsche Bank’s commitment to ocean conservation.

Case Study

strip

Deutsche Bank x LUX ESG Strategy

The Mission

To help Deutsche Bank position themselves as the lead banking institution to be pioneering ocean conservation and the blue economy.

Execution

Sourcing and securing key leaders to participate in events and conferences around sustainability and in particular ocean conservation and the blue economy.


Thought leadership content streams created for Deutsche Bank over multiple channels.


16 page section in LUX magazine and online featuring leaders in the ocean economy, investors and philanthropists developed over several years with a special edition dedicated to the conference.


Introductions to partners who can enhance Deutsche Bank’s involvement in the ocean conservation space.


Direct Introductions to potential clients who are interested in investing in the blue economy or philanthropically towards the Deutsche Bank Ocean Resilience Philanthropy Fund.

Result

Created high engaging, original and successful events conference connecting ideas, entrepreneurs, thinkers and leaders.


Formed long term-partners and clients in the ocean conservation space.


Produced content for the intended audience showing Deutsche Bank’s commitment to ocean conservation.

ben-thourad-02b(1)

Photo by Ben Thourad

ben-thourad-02

Photo by Ben Thourad

ben-thourad-02a

Photo by Ben Thourad

Case Study

strip

Deutsche Bank x Frieze Art Fair x LUX

The Mission

Amplified Deutsche Bank’s leadership role as a bank in the art world, produced content for the intended audience showing Deutsche Bank’s commitment to art, and formed partnerships and client relationships.

Execution

Year round content creation and coverage in print, online, social media
and video.


Introductions to collectors and artists.


Exclusive events at Deutsche Bank, Frieze lounge and collectors’ homes.


Interviews and interactions with artists and collectors.


Special issues of LUX devoted to Deutsche Bank x Frieze.

Result

Amplified Deutsche Bank’s leadership role as a bank in the art world.


Produced content for the intended audience showing Deutsche Bank’s commitment to art.


Formed partnerships and client relationships.

Case Study

strip

Deutsche Bank x Frieze Art Fair x LUX

The Mission

Amplified Deutsche Bank’s leadership role as a bank in the art world, produced content for the intended audience showing Deutsche Bank’s commitment to art, and formed partnerships and client relationships.

Execution

Year round content creation and coverage in print, online, social media
and video.


Introductions to collectors and artists.


Exclusive events at Deutsche Bank, Frieze lounge and collectors’ homes.


Interviews and interactions with artists and collectors.


Special issues of LUX devoted to Deutsche Bank x Frieze.

Result

Amplified Deutsche Bank’s leadership role as a bank in the art world.


Produced content for the intended audience showing Deutsche Bank’s commitment to art.


Formed partnerships and client relationships.

mag--image 20

Read Deutsche Bank
special edition

mag--image 20

Read Deutsche Bank
special edition

Contact us

For partnership, event and advertising enquiries
please contact
[email protected]

Follows us on Instagram

Contact us

For partnership, event and advertising enquiries
please contact
[email protected]

Follows us on Instagram

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Reading time: 19 min
A grey sports car outside a vineyard
A grey sports car outside a vineyard

The Aston takes in the Clos de la Roche vineyards in Burgundy, France

In the second part of our Great Drives series, Darius Sanai travels, in an Aston Martin DB11 V8 Coupe, from the Jura Mountains, Switzerland to London, UK via Burgundy and Champagne, France for a quick tasting of Amour de Deutz, 2008

In the Vallée de Joux in the Jura Mountains in Switzerland, signs for watch manufactures (factories) come as thick and fast as signposts for whisky distilleries on Speyside. Tempting though it was to make a stop (we at LUX know the watch manufactures well, but they require a little planning to visit), we dropped down a gear in our xenon-grey Aston Martin DB11 and zoomed out of the valley along snaking roads through deep forests. Every mile or so, the trees dropped away to reveal a lake or another valley. We opened the windows to hear the thrumming of the Aston’s V8 engine, a low, mellow but not over-loud rumble, bouncing off the slopes on either side of the road. This was a joyous drive.

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The DB11 Coupe is a piece of automotive architecture, sculpted, so it seems, from a block of granite. It feels satisfying to drive, even if you are not moving. It is very satisfying, and not a little fun, to drive when you are. The empty French roads allowed us to accelerate a little faster and farther than perhaps we would have done in Switzerland, where we had started that morning, or back in England, our final destination. It’s not overly challenging, but it is nicely weighted to give you a sense of Aston Martins of old, which were slightly macho and brutish as well as beautiful, like Sean Connery as James Bond, or perhaps a young Marlon Brando. Fortunately, too, it does not succumb to the latest trend of making extremely fast cars too easy to drive.

the black leather interior of a car

A peek inside the Aston Martin DB11

You would not buy the DB11 if you just wanted a very fast car, we mused, as the road, having descended down through the north side of the mountains, straightened out along a plain lined with wheat fields. These days, almost any electric car – and there seems to be a new one every day – can be programmed to go as fast as a moon rocket, but where’s the fun in that? This Aston, with its masterpiece of an exterior and equally chiselled interior, and lovely waffles of leather all around inside, is an event to be in and to arrive in. The hotel we were staying at that night in Burgundy, Hostellerie Cèdre & Spa Beaune, gave it pride of place in its car park.

A car behind an arched gate

The Aston Martin DB11 V8 Coupe in the courtyard of the Deutz champagne house, France

The Cèdre is exactly the kind of place you want to arrive at when touring France. A little palace or big mansion (take your pick), on the edge of the old walled town of Beaune in the centre of Burgundy’s wine country, it has a driveway lined with very smart cars that show the measure of its clientele, who travel from all over the world to stay and taste wines here. There is a maze of a garden with ornamental ponds and seating dotted around the foliage. We sat there that evening and enjoyed a glass of poignant 2019 Château de Meursault, salty and nutty and balanced, from a small producer just a couple of miles away. The air smelled like the wine. Inside, the Cèdre is traditional and rich, like the home of a wealthy merchant. By the bar, an Enomatic machine, which preserves open bottles of wine, serves a selection of the great vintages of Burgundy – no need to visit a wine estate, just stay here and taste.

the outside of a white hotel with tables and parasols in a garden

Garden dining by night at the Hostellerie Cèdre & Spa Beaune, Burgundy

Our room was characterful and split-level, with bedroom and bathroom on one floor and a living area in a gallery above, big enough for a group of four to stretch out on the sofa and chairs, fine wines in front of them, and chat into the night. The room didn’t have a big view but it had an interesting one, across the outskirts of Beaune to the vineyard slopes creating its eponymous, and delicious, red wine. One of the world’s most ancient vineyard sites, its history can be traced back 1,000 years. This is a soulful hotel.

A massage chair with a brown towel on it surrounded by stone and glass walls

The stylish Nuxe Spa in the vaults of the Cèdre

Our focus the next day was a drive across the countryside of central France, from one of its great winegrowing regions, Burgundy, to another, Champagne. These are connected by an autoroute, and getting there can take fewer than three hours. But that would not do justice to a car like this, so we took the back roads instead. First, we wound our way up the low, but very definite ridge of the Côte-d’Or, where we saw the same Burgundy vineyards we had seen from our hotel room, and then through forests, glades and ancient villages on the Plateau de Langres. This is Charlemagne territory, one of the most historic but unexplored parts of France. In each village there were at least a few grand houses, hundreds of years old, that wanted to tell a story.

A lounge with a fireplace and leather brown chairs

A cosy ambience at the Cèdre Lounge Bar,

The Aston ambled happily through them, like a big dog strolling with its mistress, then roared down the empty byways when the countryside emptied out a little. After a couple of hours, wanting to make it to Champagne for our next meeting, we headed back towards the autoroute, joining it near Charles de Gaulle’s home village of Colombey-les-Deux-Églises. On the smooth French highway, the Aston reverted to its alter ego of relaxed grand touring car, purring quietly.

Champagne bottles lined up

The sublime tasting at the Deutz champagne house, France

Deutz is not a champagne house that is familiar to so many international wine collectors. It doesn’t market itself like the region’s more famous names. Perhaps it doesn’t need to, we reflected, as our taxi dropped us at the maison’s cobbled courtyard (the Aston having been parked safely at our hotel for the night). After a tour of the massive underground cellars, we were shown into a beautiful historical house, its decor preserved as the Deutz family created it in the late 19th century. The tasting room was really a garden room, looking out onto lawns and intricately planted borders.

A window with flowers behind it

Window views from the garden room at the Deutz champagne house

Deutz is about quality more than marketing – more than anything, we thought, as we were guided through a selection of the maison’s champagnes. The vintage rosé, 2013, was delicate, balanced, floral and beautiful. They only got better. The prestige cuvée, Cuvée William Deutz, had a power, a richness and a kind of nobility to it – the sort of champagne you would serve at the coronation of a king (a shame the French got rid of theirs), or perhaps at a dinner to mark the 200th anniversary of your watch manufacture. But it was another one of their champagnes that really got into our souls.

three wine glasses on a table

Tasting of Cuvée William Deutz and Amour de Deutz

Amour de Deutz is made from 100 per cent Chardonnay, the best picks of the white grape that the maison gets its hands on every vintage. We tasted the 2013, 2009 and 2008. They were sublime: complex nutty creaminess, a savoury edge, richness yet ethereal lightness and a kind of golden flavour. Each was more powerful than the last, yet as gentle as a butterfly. Featherlight yet eternal.

Read more: Great Drive: Santa Monica to Napa Valley, Califonia

The next day, powered by memories of the Amour de Deutz, we cruised back to the UK in the beautiful, purring Aston, a case of golden champagne treasure in its (small but adequate) luggage compartment. The perfect little grand tour in the perfect grand tourer.

Find out more:

astonmartin.com

cedrebeaune.com

champagne-deutz.com

This article was first published in the Spring/Summer 2023 issue of LUX

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Reading time: 7 min

CMG Orchestra in Hollywood performing a piece composed by AIVA. Photo by Lance Bachelder

AIVA AI is an AI music composer which allows people to create their own personalised life  soundtracks. Here, LUX speaks to its founder, Pierre Barreau, about the future of AI and its impact on the music industry

LUX: Can you give us some background about your company and why you founded it?
Pierre Barreau: AIVA is a company I started almost seven years ago with my co-founder, whom I met at university. We were both musicians and engineers, and there was a natural inclination to start this company with a focus in both fields. The premise we started with was that, while music is an insanely rewarding thing to do and create, it also requires a lot of time, money, and tools. We believe more people out there should be able to create music and would enjoy it, but they don’t have the time or resources.

Our idea was to bring music creation to the masses: we want to help people who are complete amateurs or be able to create music with technology, as well as assisting professional musicians who may just want an assistant to suggest ideas when they have writer’s block, or need a guiding hand to in their creative process.

Follow LUX on Instagram: luxthemagazine

LUX: You have both a creative and scientific background, from your filmmaking experience to your studies in computer science and engineering. When did you realise it was possible to marry these two fields?
PB: When you do any sizable project, it becomes very obvious that a good director or composer is one who is well-versed in technology. As a film director, you need to deal with camera software to edit the video you are shooting, you need to deal with lighting. For music creation, it is a bit more nuanced; of course, you can write music with pen and paper, but some of the most prolific music creators these days use their laptops to create music or synthesisers to create music digitally.

You open yourself up to the realm of possibilities if you consider technology as a creative partner when creating music. There is sort of no way, in my opinion, you can be an effective composer or director if you completely shut off technology.

Pierre Barreau

LUX: How would you respond to claims that AI is going to devalue the work of human beings, especially in the creative industries where job security is an issue?
PB: It is an important question; whenever you have a technology that raises the bar for what people are able to do in terms of creating music, it can be a bit scary. But what I would say is that historically there have been other technical advances that have brought music-making to the masses, and these have not reduced human creativity. In fact, they have supercharged it.

When the synthesiser was created, people were very scared that it was going to replace acoustic instruments and that it was going to lead to this world of digital, horrible sounding music. Instead, what it created was a world where we have new genres of music like hip-hop and electronic music. Another example is the invention of the digital audio workstation. It allowed people from their bedrooms to become producers so they didn’t need to hire expensive studios to record their music.

LUX: Can you tell us about your vision to create a personalised life-soundtrack for every person?
PB: I think the interesting thing is using AI to do what we can’t do as humans right now. One such thing is this idea of personalised soundtracks; let’s say you are going running and you want music tailored to your own performance or to stimulate you for the extra mile. Then imagine an AI that could compose what you need based on your own rhythm.

I think that would be a hugely powerful thing to have for very different industries, in this case, running, video games, and interactive content that have a lot of diversity in the gameplay and the stories that they tell, but the music tends to stay the same. Just being able to generate the music as the player moves through the game and the experience, and help them create their own story, can enhance the experience they are having.

LUX: Do you ever think this tool could ever be a danger to society? Could people use it as a means to cause damage?
PB: I don’t think I am worried about the directly manipulative aspects of AI, specifically in music. There could be a lot more said in other domains, like the audio, text and visual domains.

CMG Orchestra in Hollywood performing a piece composed by AIVA. Photo by Lance Bachelder

I think one potential challenge that could be very real is giving powerful tools to those whose intentions are just to flood the market and devalue music by humans. But I think that, fundamentally, human music operates on a completely different set of parameters. We go to concerts not to see a computer performing music but a performer dances, has a show and tells us about their own personal life story through their lyrics. People connect to stars because of their own personal drama and the story surrounding them. I think for that reason, It is more about the economic side, not about manipulation, despite what many depictions of AI would have you think.

LUX: Do you think we could ever get to a point where AI could compose a piece of musical genius, or would they always need human input to do this?
PB: In my opinion, whether we call someone a genius tends to be determined by two things. Firstly, the personal; some people will argue certain composers are geniuses, whilst others will argue totally the opposite. It depends on taste. Secondly, there is hindsight, like how we celebrate composers of the past who weren’t appreciated in their time. I think one of the reasons for that is because, in order to create something which is truly genius, you have to be ahead of your time. It won’t be appreciated immediately, but people will learn.

I think with AI , the aim is to create something humans appreciate now – that’s kind of the point. I am not sure anyone will be able to connect to something that an AI creates that we can’t appreciate now. That is also part of the reason why I am hopeful there will still be human creativity, because we can really only connect to something that pushes the boundaries if it is created by humans, if there is a story behind it. Otherwise, it may be devoid of meaning. But as far as creating something that is exceptionally good in terms of quality, I think AI can definitely do this.

CMG Orchestra in Hollywood performing a piece composed by AIVA. Photo by Lance Bachelder

LUX: How do you imagine an amateur would use your service, and how is this different to the way a professional musician might use it?
PB: For amateurs, the AI will help them to create a composition. Maybe they will modify the composition to better fit what they have in mind, or swap an instrument, add a little bit of musical effects, or switch a few notes here and there. But fundamentally, they will be equal partners, with the AI as writers.
Professionals may use more in-depth features like providing their own musical material instead of letting the AI generate compositions based on that. In general, Making a more in-depth modification of the material is usually the difference between the two.

LUX: Will AI be able to create experimental music like the kind that has never been heard before, or would it always be taken from what’s already existed?
PB: It is very possible to do something that does not exist. But again, we go back to this idea of being able to appreciate what pushes the boundaries, and I think it is harder for humans to appreciate something that is truly out there if it is created by a machine. Whereas, if it is created by humans, it is easier to find a way to connect to the story behind it, which leads you to appreciate this novel idea. Whilst it is functionally possible to do it, I don’t think it creates as much value as when a human does it.

Read more: Deutsche Bank’s global innovators meet in Silicon Valley

LUX: Do you think musicians today are welcoming this kind of innovation, or do you anticipate any backlash to this? What responses have you received so far?
PB: Both. Some people are extremely enthusiastic, even some professional composers that see it as an extension of their own abilities, as a tool. And then there are some people who are completely against it. Looking back at previous technological innovations, it is pretty much the same as before. There tends to be a change of opinion when people try it. Once they begin to try the software, they quickly realise it is just a tool. But when you just talk about AI music on a high-level, conceptual basis, people might be more inclined to fill in the blanks and think the technology is something that it actually isn’t, or does something that it actually can’t do. And so, for that reason, the feedback tends to be quite positive when people tend to use the product themselves instead of discussing high-level concepts.

Find out more: aiva.ai

All photos courtesy of AIVA AI

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Advisory / blog

The Photo Prize for Sustainability

Previously sponsored by Louis Roederer and the Fondation Louis Roederer in Paris, we create and produce The Photo Prize for Sustainability. The event receives extensive publicity on social media, mainstream media and through our own channels.

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The event receives extensive publicity on social media, mainstream media and through our own channels

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Akosua Viktoria Adu-Sanyah, Point In Time

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The event receives extensive publicity on social media, mainstream media and through our own channels

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Clara Hastrup at the awards ceremony

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The works of the finalists on display

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Darius Sanai, Audrey bazin, Maria Sukkar, Frédéric Rouzaud, Rita Kamale, Nadja Swarovski and Brandei Estes

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Maria Sukkar and Ina Sarikhani Sandmann

Judges and nominators include some of the most high profile collectors and thought leaders in the art world. The panel of seven judges, selected by LUX, each appoints two nominators, who in turn nominate three artists to submit works conforming to each year’s theme.

Throughout the judging process the judges, nominators and photographers all publicise the competition on their social and other media to create an organic buzz around the prize.

There are exhibitions of shortlisted candidates in London and Paris and a gala event for the Prize announcement. Guests include major art collectors, artists and leaders in sustainability. The event receives extensive publicity on social media, mainstream media and through our own channels.

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M’hammed Kilito, sand-silting at Oulad Edriss village near the oasis of M’Hamid El Ghizlane, Morocco

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M’hammed Kilito, last cluster of palm trees of disappearing Tanseest oasis, Morocco

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Photo by Louise Jasper

Alasdair Harris founded Blue Ventures, an ocean conservation enterprise supporting local fishing communities. Here, he speaks to Trudy Ross about the work they do across the globe, and the greatest challenges facing our oceans today

LUX: You have described yourself as a ‘reluctant social entrepreneur’. Can you expand on this?
Alasdair Harris: I studied zoology at University in Scotland, and was quickly hooked on marine science. I was enormously lucky to have an opportunity to study the impacts of climate change on reefs in the Indian Ocean, but was horrified by what I learned of the forecasts of ocean warming, and what that meant for the future of coral reefs. It wasn’t until I got to Madagascar − one of the poorest countries on earth − that I learned that there were also dire human implications of these unprecedented environmental changes. In particular, the impacts that climate change and overfishing were already having on the many millions of people in coastal communities that depend on the sea for their daily survival.

As a biologist I knew that the ocean is phenomenally productive, and that marine ecosystems have an amazing power to restore themselves, if we just give them the breathing space to recover. Working in Madagascar, I was struck by the overwhelming need to help communities cope with the challenges they faced from collapsing fish stocks. I saw that there was a critical need for conservation that worked for rather than against communities, harnessing the natural regenerative capacity of nature to help rebuild fisheries. But I realised that my PhD studies weren’t really going to help. So I hung up my diving fins and, with a couple of friends, I set up an organisation to try to work with coastal communities to explore ways of helping villages take practical action to rebuild their fisheries.

Photo by Garth Cripps

LUX: Can you provide some background on Blue Ventures, your goals, values, and the kinds of projects you run?
AH: Blue Ventures is a marine conservation organisation that works with coastal communities to rebuild fisheries, restore ocean life, and build lasting pathways to prosperity. We partner with traditional fishers and community-based organisations to design, scale, strengthen, and sustain fisheries management and conservation at the community level. We also bring partners together in networks to advocate for reform and share tools and best practices to support fishing communities across the globe.

Our work has helped to establish and protect vast swathes of coastal waters in Locally Managed Marine Areas, including the largest such areas in the Indian Ocean. We have also enabled fishers to boost their catches and incomes, improve their food security, and restore ocean life.

Follow LUX on Instagram: luxthemagazine

In 2003, we started with one community in southwest Madagascar. Today, we are working across 14 countries across the tropics, protecting 17,000 km2 of vital ocean habitat and impacting the lives of more than 650,000 people.

LUX: Do you ever face resistance from locals, for whom fishing is their livelihood, when you recommend strategies which differ from their own? How do you approach this?
AH: Our approach is to work with communities to draw on the local knowledge, so that fishermen and women can come up with their own solutions to the challenges facing their seas. We can help with harnessing the power of data to enable communities to better interpret and visualise what’s going on in the water, and also by brokering learning exchanges with other communities that have piloted similar work and interventions elsewhere. We’ve helped build friendships and relationships between countless communities from dozens of countries over the years, from as far afield as Mexico and Mozambique – with community members travelling to meet others facing similar challenges.

Mangrove forest, Lambaora, south west Madagascar. Photo by Garth Cripps

LUX: What are the biggest challenges facing the fishing industry and our oceans, and what should corporations and governments be doing to combat this?
AH: The biggest challenge facing ocean fishing today is the total control and dominance of the sector by a small, and frequently highly destructive minority of predominantly unsustainable actors: so-called industrial fishing boats and companies. Conversely, the biggest group of ocean users – known as small-scale fishers – typically fishes relatively sustainably, and targets catches for local consumption and trade, supporting the livelihoods of over 100 million people, and feeding well over 1 billion.

Yet this population, which lives overwhelmingly in the so-called Global South, rarely has a voice in decisions regarding how, where, or when fishing takes place. The majority of fishing is carried out by politically powerful industrial fishing interests, which catch around one half of our seafood globally, and cause staggering damage to our oceans. The biggest proportion of this industrial catch is caught by bottom trawlers, vessels that drag weighted nets over the seabed to scrape up seafood. In some parts of the world over half of all seafood landed is caught in this way. Bottom trawling can be hugely devastating for marine ecosystems and those who rely upon them to eat and to live.

Drone shot over Barry’s Place, Atauro. Photo by Matthew Judge

LUX: Can you tell us about your work with maternal and child health, and why this is important to you?
AH: Given the lack of basic services in many remote coastal regions, in some countries we also help communities access basic healthcare through training and supporting women to serve as community health workers. We do not replace government health systems, but work to strengthen existing structures in close collaboration with government health actors and specialist NGOs. We also incubate Madagascar’s national health-environment network, which brings together 40 partner organisations to address the health needs of communities living in areas of conservation importance across the country.

Read more: Wendy Schmidt on philanthropy, technology and unexplored oceans

LUX: How can we utilise data and technology to improve the management of small-scale fisheries?
AH: Technology can play a transformative role in our mission, improving the speed, efficiency and inclusivity with which we work and communicate. From VR headsets that help communities visualise the underwater benefits of marine recovery, to satellite sensors that can track ocean warming, or monitor recovery of mangrove forests from space and provide. We’re committed to putting data and information in the hands of communities, to empowering them with the knowledge they need to rebuild fisheries.

Photo by Leah Glass

LUX: Do you believe it is possible for people to engage with marine tourism while promoting sustainable practices?
AH: Absolutely! Tourism done well can provide vital income for coastal communities worldwide, demonstrating the value of protecting the ocean. Done badly tourism can quickly undermine ecosystems, cultures and livelihoods. As tourists we have a huge role to play in being judicious in how we travel, and what practices and services we choose to support with our custom.

LUX: Finally, what advice would you give to an aspiring social entrepreneur looking to make a difference in the realm of sustainability?
AH: We’re living in an ecological emergency of unimaginable proportions and consequences. Ours is the last generation with a realistic chance of helping our species change course without causing irreparable harm to future generations and without causing catastrophic harm to most other species on our only planet. Change happens when an individual makes a decision to act. Don’t wait for someone else.

Find out more: blueventures.org

All photos courtesy of Blue Ventures

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Wide glassy river bank surrounded by trees below a twilight sky

Camp Xakanaxa, on the Khwai River bank

Ella Johnson travels through Botswana on an eco-safari, where the highlight is encountering more hippos than humans – in a landscape owned by wild creatures and where humans are just fleeting visitors

Arriving at Botswana’s Makgadikgadi salt pans in the dry season feels like landing on the moon. Travel westwards by helicopter from Leroo La Tau and watch the dense African bush melt into spacescape. Step out of the aircraft onto a vast flat plain: besides the grey earth cracking underfoot, a total absence of sound predominates.

It is an extraordinary place to be on the final leg of an ultimate safari tour through northern Botswana’s Okavango Delta and beyond. A designated UNESCO World Heritage Site, the Okavango is a vital wetland region teeming with biodiverse wildlife and habitats, and is the chief stomping ground of Desert & Delta Safaris, one of Botswana’s foremost tour operators. We have been touring with Desert & Delta for the past seven days, encountering creatures and terrains of encyclopaedic variety – and now this most surprising, lunar-like landscape.

Elephant viewing from one of the EVs at Chobe Game Lodge

We had started out at Chobe Game Lodge, in the Southern African country’s northeast. It is the only permanent game lodge inside Chobe National Park (so named after the Chobe River that intersects it), and we encountered 33 elephants at the waterfront before checking in. We also get an hour’s head start over neighbouring lodges on the morning game drive: for us, the difference between a rendezvous with three lion cubs and their vanishing as other trucks piled in.

Follow LUX on Instagram: luxthemagazine

The government’s “high-value, low volume” tourism strategy finds full expression at Chobe. The lodge, managed by locals, was the first in Africa to hire an all-female guiding team (the Chobe Angels) and the first in Botswana to electrify its safari fleet – the solar-powered boats and EVs were a game-changer when it came to proximity with the Big Five.

Chobe is as upmarket as it is eco-conscious. It is run on biogas and has its own recycling plant, where waste plastic and glass are repurposed as decking. It is also where Elizabeth Taylor and Richard Burton celebrated honeymoon number two in 1975, and their very private suite has an infinity plunge pool. Our own room featured a roll-top bath and objets d’art from Zimbabwe, Morocco and Egypt; colours were vibrant and textures natural. Our favourite hangout was the cave-like bar, to which we headed at aperitivo hour for Amarula (Botswana’s answer to Baileys) before a meal on our private terrace.

the Honeymoon Suite patio at Chobe Game Lodge

Next came perfect isolation at our next stop, Nxamaseri Island Lodge, at the uppermost point, or Panhandle, of the Okavango. We reached it from Chobe via a short plane journey west and a boat ride through the Delta’s permanent, papyrus-lined floodwaters. The lodge occupies its own side channel, meaning we encountered more hippos than humans there. Our lodging – one of nine, connected via boardwalks through the overgrowth – was comfortable, albeit with fewer bells and whistles than Chobe. Evening meals were communal and hearty. Wi-Fi was intermittent.

The Nxamaseri region is home to around 325 of Botswana’s 500 native bird species, and we soon became adept at naming slate-coloured boubou, malachite kingfisher and Pel’s fishing owl from the comfort of our evening river cruise, G&Ts in hand. We had a more sobering experience in the mokoro, traditional wooden canoes that brought us nose to nose with crocodiles (perfectly safe, our guide testified).

We therefore welcomed the land-based trip to the Tsodilo Hills, another UNESCO World Heritage Site nearby, with cave paintings by bushmen including the San and Bantu, from 800 to 1300AD, and some reputedly far older. Although their meanings have become less intuitive over time, these paintings have been well shielded from the elements by way ofrocky overhang and ancient baobab. It is also, perhaps, the Botswana we had come to find. From our guide, Metal, we had already learnt that elephants have ten different vocalisations; that the Vogelkop bowerbird likes to decorate its nest with shiny things; that it is possible to deduce, from a pair of erratic footprints, that a guineafowl has recently met its end with a cheetah. So, too, as we studied the Tsodilo paintings more closely, rich patterns emerged.

Outdoor dining at the glass-fronted Leroo La Tau

Another short flight east across the floodwaters brought us to Camp Xakanaxa, on the banks of the Khwai River, in the arid Moremi Game Reserve. Here is a sense of drama: petrified trees dot the horizon; the fragrance of wild sage hangs heavy. Fitting, then, that our guide, TS, would race us out to catch sight of two evasive cheetahs after hours (they slinked across our path unexpectedly, our wheels kicking up dust as we screeched to a halt). Or that we’d have a close shave with Oscar, a battle-scarred hippo who loiters in Xakanaxa’s communal areas, after. Thank goodness, then, for Xakanaxa’s selection of South African reds (Saxenburg, Leopard’s Leap) to decompress after the action.

The kaleidoscope shifted again at Leroo La Tau, our final stop, in the Makgadikgadi Pans National Park. This is an ever-changing, aqueous environment – viewable from one of 12 glassfronted thatched suites hovering ten metres above the Boteti River, where we spent an entire afternoon watching zebras rove in their hundreds.

Read more: Ocean Fantasy: the Ritz Carlton Maldives, Fari Islands

Desert & Delta offers a salt-pan sleep-out for guests staying at Leroo for three nights or longer, but take our advice and pay upfront for a helicopter ride to beat the five-hour drive through the desert. On touching down, our personal chefs cooked a three-course meal for us on the flats; our bed was as if transposed from a Four Seasons, king-sized with crisp, white sheets – and unmediated views of the Milky Way. At roughly the size of Belgium, the Makgadikgadi salt pans are the biggest in the world: to sleep on them, tentless, was to experience darkness and solitude for the first time.

Flying back to Leroo, the moonscape slid back to more familiar bush territory. It is paradoxical, perhaps, that the highlight of our safari was a place devoid of life altogether. Yet it speaks directly to the appeal of a country whose ancient landscape continues to yield up the new and unexpected. In tapping into its extremities, Desert & Delta Safaris takes an old classic and offers a highly original take.

An otherworldly sleepout at Makgadikgadi salt pans

Getting there

We travelled to Botswana via Doha with Qatar Airways. The airline’s signature Qsuites in business class have sliding-door partitions to lose visibility of fellow passengers and bring an extra element of privacy (the partitions reach to chest height, so it’s not quite like having a full suite). On boarding we were greeted with a glass of Charles Heidsieck Rose Millesime and Diptyque amenities and an on-demand dining service with a broad choice (we went for cheese and port followed by a warming Karak Chai). More sociable passengers stopped by the Sky Bar, in its own section of the plane, for a negroni mid-flight. On our layover at Doha, we stopped in the Al Mourjan Business Lounge for sushi and more champagne. Its galactic art installation and water feature made it easy to pretend we were in a five-star hotel.

Find out more: qatarairways.com

Our hosts

Chobe Game Lodge, Nxamaseri Island Lodge, Camp Xakanaxa and Leroo La Tau are among nine Botswana safari locations owned by Desert & Delta Safaris and located within Botswana’s wildlife destinations.

Find out more: desertdelta.com

This article was first published in the Spring/Summer 2023 issue of LUX

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