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The Japanese restaurant Shogun in Zermatt offers sushi, and many other Japanese specialties such as ramen
Zermatt, the celebrated Swiss ski and mountain resort, has a little-known but powerful connection with Japan. Nowhere better to experience it than at Shogun, a properly authentic Japanese in the village centre
A perhaps little known fact about the high Alps is the Japanese connection. Zermatt, cradled by a ring of the most spectacular 4000m peaks in Europe, has a long-term connection with Japanese mountaineers who, like the English, were among the early-adopter climbers of peaks like the Matterhorn and (even more imposing, if less famous) Weisshorn. A significant number of Alpine books available in the village’s bookstores were authored or photographed by established Japanese climbers.
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In that context, it is not surprising that Zermatt has a Japanese restaurant which is quite different in feel from the current trend for Asian-fusion.
Walking into Shogun, you feel like you are entering an eatery in Hokkaido, the mountain and ski island of Japan: through a little garden and up some steps, everything is Zen, simple, wooden, careful, thoughtful.
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Shogun prepares the Japanese food freshly and sells it at moderate prices
Menus are bilingual, also in Japanese. We chose a set menu, which featured a stunning, tastebud-reviving hamachi carpaccio with jalapeños, red onion, ponzu sauce and sesame oil, Swiss grilled beef which was tender, simple, almost liquid, and a yuzu cheesecake.
Read more: Mandarin Oriental, Zurich review
From the à la carte we had spicy tuna tartare, topped with quail’s egg, tori kaarage (chicken with soy, ginger and garlic), and grilled scallops and white fish with grilled vegetables.
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Next to eating in the restaurant, you can also get the dishes delivered or you can get it at their take away station
A combination of quality of ingredients and care and craft of execution made the food utterly standout, even for someone used to eating at the world’s great Japanese restaurants.
The purity may come as a surprise to a generation reared on the easy-listening Japanese of Asian fusion restaurants, but Zermatt is, at heart, all about purity. Memorable for all the right reasons.
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The two japanese chefs import the rice that they are using for the dishes directly from Japan
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![Switzerland with the lake and town surrounding it](https://www.lux-mag.com/wp-content/uploads/2016/10/Zurich-1024x682.jpg)
Switzerland: an effective place to do business, according to Javad Marandi
Javad Marandi is an international entrepreneur and philanthropist with investments in the UK and continental Europe. Here Marandi describes his work in Switzerland and how the nation retains investment appeal, and outlines his foundation’s philanthropic work in the UK
Javad Marandi is an eclectic international entrepreneur, based in London and Switzerland, with interests around the continent. Marandi focuses on hotels, commercial real estate, fast-growing retail companies, and blue chip companies in the manufacturing sector.
The Marandi Foundation, which he runs together with his wife Narmina, is a significant donor to one of the UK’s most prominent homelessness charities. A UK chartered accountant by training, Marandi is also known as a successful second-tier investor in fast-growing British fashion retailers and is the owner of Soho House group’s Soho Farmhouse hotel in Oxfordshire, England.
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![](https://www.lux-mag.com/wp-content/uploads/2024/07/thumbnail_DMB_7580-694x1024.jpg)
Entrepreneur and philanthropist Javad Marandi was born in Iran and is now based in Europe
Key fact bio: Javad Marandi
Born: January 1968, Tehran, Iran
Education: Electrical and Electronics Engineering and Chartered Accountant
Lives: London and Switzerland
Nationality: British
Married to: Narmina Marandi, nee Narmina Alizadeh, daughter of Ali Alizadeh, a prominent oncologist in Baku, Azerbaijan.
Children: 3
Investment strategy: Looking for growth sectors within the more mature stable markets of Western Europe in the small to medium sized industries.
LUX: Which sectors did you choose to invest in, in Switzerland?
Javad Marandi: I am a major investor in one of the country’s best-regarded manufacturing companies. I also co-own commercial warehouses.
LUX: What attracts you about Switzerland as a place to invest?
JM: The country is renowned for its highly qualified workforce, excellent education, apprenticeship and training schemes and high-quality infrastructure. Its location at the heart of Europe means it will always be a commercial crossroads, and the highly developed nature of its economy mitigates risk. All of this makes it an attractive environment for the investor.
LUX: How closely correlated is the growth of your investments with the Swiss economy?
JM: Annual GDP growth in the country since 2010 has been between 1 and 3 per cent, in line with my expectations. Growth has slowed a little in the last year, but Switzerland is a mature, low-risk market and there are plenty of opportunities to grow our investments there regardless of the macroeconomic situation. Having said that, the overall economic climate is very positive.
LUX: Has the slowdown in other European countries affected your Swiss businesses?
JM: The sectors we invest in are not highly exposed to economic developments in the rest of the EU. The construction manufacturing business is focused on the Swiss market. The commercial real estate is located in the north of the country on the transport infrastructure hub and yields are exactly as projected by the executives of the businesses.
LUX: How has your construction manufacturing business performed over the past five years?
JM: It has seen compound annual growth of over 5% in both our turnover and EBITDA. This is extremely satisfying performance given the backdrop of the appreciating Swiss currency and the Country’s GDP growth. There are plenty of opportunities to preserve and grow investments in the country.
![Javad Marandi invests in Switzerland](https://www.lux-mag.com/wp-content/uploads/2016/04/istock_000076467929_large-1024x680.jpg)
Switzerland: an effective place to do business, according to Javad Marandi
LUX: Has the recent appreciation of the Swiss Franc affected your investments?
JM: The tourism sector has been affected, as have manufacturers that rely on exports. My investments have not been adversely affected. I think the independence of the Swiss Franc is a positive for the investment climate.
Read more: Zahida Fizza Kabir on why philanthropy needs programmes to achieve systemic change
LUX: Do you personally enjoy visiting the country?
JM: I have visited Switzerland frequently over the past 20 years both for leisure and business. My first job was a multinational company near Geneva. I am first and foremost, a family man and the children, my wife and I love the mountains and the skiing! The investment climate down on the plateau, where my investments are based, is a contrast to the chocolate box image of the high mountains. The Swiss are sophisticated, cosmopolitan people who have been trading with their immediate neighbouring countries for centuries. They are multilingual and very adept at dealing with investors from all over the world.
LUX: Do you have any further plans for investment in the country?
JM: We are continually assessing potential investments in Switzerland and all over Europe, to complement our existing portfolio. However we base our decisions an analysis of potential return, rather than focussing on any specific country.
Philanthropy in the UK
LUX: The Marandi Foundation, which you created together with your wife Narmina, has committed to donate £1m to Centrepoint, a UK charity focussed on youth homelessness.
JM: Youth homelessness is an increasingly urgent issue across the world. If young people are homeless, through no fault of their own, as well as the obvious misery and physical and mental risk, they lack access to education, training, and opportunity and risk being “lost lives”.
LUX: You have said you would like to focus on four strands at Centrepoint: education and training, the refugee bursary programme, the apprenticeship academy, and the development of an online platform.
JM: It is important to provide young people with the opportunity to gain accredited qualifications and provided with support to find and secure employment opportunities. Young people who are refugees often need language and legal support, help locating their families, as well as education and training so they have a real chance to live happy lives and make contributions to society.
The Centrepoint Apprenticeship Academy is being developed to support young people with a diverse number of vocational routes for them to explore. The app and web portal will connect educators and employers with young people seeking opportunities and help develop a joined-up system.
Javad Marandi sold his stake in the Swiss construction manufacturing business in early 2021
Vogue‘s former Fashion Features Director Harriet Quick, and former head of personal shopping at Harrods Sukeena Rao have partnered to create Luminaire, for high-class, tailored personal shopping. They talk to LUX about sustainability, AI, and exclusive upcoming projects.
LUX: How did you come together to start Luminaire?
Harriet Quick: Sukeena and I first met in the mid-noughties when she was then heading up personal shopping at Harrods and I was working as fashion features director at Vogue. I was writing a profile on Nicholas Ghesquiere at Balenciaga and came to Harrods to attend a special trunk show. Luxury retail and luxury magazines can often seem like church and state but here was a moment to witness how Rao was introducing clients to the brand and all the magic that happens in the styling suites at the point of ‘try on’.
![clothes](https://www.lux-mag.com/wp-content/uploads/2024/07/Luminaire_ShouSugiBanHouse_0723_0055.jpg)
Luminaire, launched in mid 2022, draws on the combination of expertise from personal shopping and fashion journalism.
LUX: What’s the biggest misconception people have about buying clothes?
Harriet Quick & Sukeena Rao: We can all get swept away by brand, hype and the incredible mise en scène and storytelling of a catwalk show. However, when it comes down to our own sense of style, it really is proportions that matter most – finding the shapes and looks that suit your body shape, work with your lifestyle and chime with your aesthetic preferences. As Miuccia Prada has pointed out, it takes practice and patience. Luminaireco.com is a navigator and catalyst in that process.
LUX: Harriet, as a former fashion features director at Vogue, how do you think that the largest fashion magazines will change in 10 years, compared to now? Will they still hold a lot of influence on fashion trends, or are they fading?
HQ: We now receive fashion information at multiple ‘nodal’ points whether digital, on social, in print, a podcast, Substack or via an experience. I think there will always be room for a beautiful magazine like Vogue but it no longer has the absolute authority, the first word on fashion, that it exerted in the pre-digital era. Readers and viewers go to the voices and visions they find exciting and relevant not just one source: media is individualized.
At Luminaire, we distil the bigger meta themes into highly curated shopping edits, flag the integrity of the design and provide a 360 view that reaches out art, design, escape and to experts in beauty and wellbeing. We’ve always seeking to hyper connect clients and readers with exceptional finds.
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LUX: Would AI make a good personal shopper?
HQ: I think there are some fun styling tools but the advice for now is lowest common denominator. Maybe because of super intelligence and the revolution in AI, clients are seeking ever more personal advice – we desire the human touch – the intelligent viewpoint – a real conversation. To that end, Luminaire is hosting a series of summer events with Burberry bringing together clients over picnics, and guided store tours.
LUX: What was your earliest memory of being conscious about the clothes you were wearing?
HQ: Maybe age 5, I became fixated choosing a Liberty floral fabric for a sundress my mother was making for me. I used to go with her to Harvey Nichols, pour over copies of Vogue and that opened by eyes to this dizzying and wonderful world of fashion. After studying for a post grad in journalism at City University, I became dedicated to all areas of design journalism then became more specialist in fashion at The Guardian, The Frank Magazine than Vogue.
![9 images of people in nice places wearing nice clothes](https://www.lux-mag.com/wp-content/uploads/2024/07/Screenshot-2024-07-22-at-17.54.14.jpg)
Luminaire’s summer series features Barbara Stürm, Lou Lou de Saison and Pierre Augustin Rose
LUX: How you adapted your business model alongside increased concern for sustainability and slow fashion?
HQ: Our general maxim is buy less, buy better and work with what you already have in your wardrobe. The shopping team often has to advise against repeat buys and steer clients towards accessories or pieces that really will make a difference and that might be a fine jewellery piece, an Hermès handbag or lovely staples from Toteme or Wardrobe NYC. The gifting suggestions are also excellent.
LUX: Name a trend that Luminaire are keen on at the moment.
HQ&SR: All eyes are on Chloé and so called ‘boho’ but how does that translate? A flowing chiffon blouse in a Chloé dune shade, is a great multi-tasking starter. The skirt suit is re-emerging after seasons of trouser suits and that looks so elegant in tweed and plaid wools from brands including Chanel, Petar Petrov and Loro Piana.
Read more: Giambattista Valli on the love for beauty
LUX: Rao, what made you want to break away from Harrods, Harvey Nichols, and consult houses to begin your own company?
Sukeena Rao: Although I continued to work with private clients, I took a break to have my two children. I had always wanted to join the dots between personal shopping and editorial offering up a 360-view combining shopping, sourcing and inspired advice.
LUX: Where do your views differ in terms of fashion and your business model?
SR: We approach fashion from complimentary and contrasting angles with Harriet EIC attending the bi-annual fashion shows looking to future trends and shifts, and myself as Chief Commercial Officer concentrating on the collections as they arrive on the shop floor. There is a constant desire to edit and find the very best. Olivia Scanlon, the CEO, based in NYC comes from a legal and finance background and that bedrock is vital in growing a business in a measured strategic manner.
LUX: What next? Do you have any exciting new projects you could tell us about?
HQ&SR: In September we are launching a newly designed website. It’s super intuitive to navigate and there is a dedicated Private Client portal where each client can view their own personalised mood boards, wish lists and shopping history; book experts including sessions with the Luminaire team and be alerted to invitations to Luminaire events and happenings. But you don’t have to be a private client to dive in and shop the themed edits and benefit from styling suggestions. We want to take the endless scroll out of shopping and go beyond the overwhelm of hype and the selection/browsing process a reward and delight – that’s what luxury is about.
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The UK’s only black tie music festival, Henley Festival, returns for its 42nd year, this week. LUX has a look
Mud, sweat and beers. That’s what one associates with music festivals. Well one hopes that there’ll be sun, a friend or two and some good music to make your voice worth losing back at the work the next day. (‘Been off ill, have you?’, one hears the boss ask. ‘Yes, yes’ one surreptitiously croaks. ‘Not at Glastonbury?’ ‘No, no; just a cold…’) Not, however, at Henley Festival…
![a stage little up with red lights in the dark](https://www.lux-mag.com/wp-content/uploads/2024/07/Day_One_Atmos_23-HWF-418.jpg)
Henley Festival features not only music, but art, comedy and what it calls the ‘Roving Troupe’, groups of roaming entertainers of various sorts.
The town, renowned across Britain for the home of the Royal Regatta, has been pulsing to the UK’s only black tie music and arts festival. The dress code reads somberly that if you are spotted in casual attire, you’ll be ‘refused entry to the event.’ One pictures security guards in morning suits rather than fluorescent jackets.
![boats on the river with people sitting on the side](https://www.lux-mag.com/wp-content/uploads/2024/07/Day_Three_Atmos_23-HWF-363.jpg)
Henley-on-Thames in Oxfordshire, England, is home to the Henley Royal Regatta, first held in 1839 as a local festival but now an internationally renowned competition.
Henley, in line with its dress code, ensures that both art and gastronomy are focuses of equal measure to the music, which itself proves to be strong and eclectic.
In the past, Henley Festival has featured Jess Glenn alongside the Heritage Orchestra, Melanie C alongside Goldie, and the Pet Shop Boys as well as Chaka Khan. This year, the lineup has procured artists from across the pop, classical, world music, and jazz settings, from Nicole Scherzinger to Dave Stewart’s Eurythmics Songbook, to Trevor Nelson, Gladys Knight and Sam Ryder. Oh, and a minor addition – the semi final of the Euros will be shown as part of the festival this year, on July 10th.
![a woman with a guitar singing into a microphone](https://www.lux-mag.com/wp-content/uploads/2024/07/KATYA-press-shot-3.jpg)
KATYA, winner of the Rising Star Initiative, rose to fame with her debut single, ‘I’ll Take Your Number’, featured on Spotify’s Fresh Finds UK & IE playlist.
2022 saw the 40 year anniversary for Henley Festival, and marked the founding of RISE – a platform lifting up emerging young musicians, comedians and visual artists. This, as Jo Bausor, CEO of Henley Festival, contents, is ‘rapidly becoming the beating heart of Henley Festival and is at the core of everything we do.” And this year, one will find the inaugural Westcoast RISING Star Award – awarded to multi-instrumentalist KATYA, who has impressed the UK’s largest festival, Glastonbury, as well as BBC Radio 1, for her electronic beats, jazz overtones and soundscapes.
![two fine dining plates](https://www.lux-mag.com/wp-content/uploads/2024/07/Day_Two_Atmos_23-HWF-61.jpg)
The range of dining and drinking options spans from riverside fine-dining to grazing, to various bars across the site.
It’s no surprise that a music festival in Henley – the second most expensive market town in England for property – has opted for black tie. But what is surprising is how radical it seems that, despite the obvious discomfort of mud, sweat and beer, no other festival in the UK has gone for the comfort and sophistication of bow ties, velvet and Veuve Clicquot. For now.
See More:
henley-festival.co.uk
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