Dakis Joannou with Live Painting of Dakis and Lietta, 2018, by George Condo.

He was Jeff Koons’ best man, is a regular dinner companion of Maurizio Cattelan
and Urs Fischer, and has invited George Condo to create a show for his non-profit Deste Foundation on a Greek island this summer. Darius Sanai meets Dakis Joannou, the art world’s most consummate host and one of its most imaginative and significant collectors, and finds that what drives him is friendship and curiosity

Anyone floating in more rarefied circles at Art Basel, the world’s preeminent art fair, in Switzerland this June won’t help but hear “See you at Hydra!” being tossed around with parting air kisses as collectors depart. In this case, the reference to the Greek island is not to a private yacht or party, but the most desirable and intriguingly democratic art event of the year.

The brainchild of the Greek-Cypriot tycoon, collector, and artists’ friend Dakis Joannou, “Hydra” refers to a series of initiatives both on the Greek mainland and the small island near Athens, centred on the spaces of Joannou’s non-profit Deste Foundation for Contemporary Art (the name Deste comes from the Greek word for “look”).

Dakis Joannou with his dear friend, italian artist Maurizio Cattelan

The building on Hydra is a converted slaughterhouse, which each year features one of the world’s most interesting art shows and related events in the Hydra Slaughterhouse Project. This year’s superstar is George Condo, whose show is entitled “The Mad and the Lonely”.

He follows on the heels of Jeff Koons two years ago, who also designed the exterior of Joannou’s yacht. The uniqueness of Hydra is generated by Joannou himself.

No usual collector, he is, famously, close friends with the artists whose work he procures, spending long evenings with the likes of Koons, Condo, Urs Fischer and Maurizio Cattelan
, talking about life, the universe and everything.

“We meet, we drink, we go for dinner, we talk – maybe it’s about gossip or about art,” says Joannou. “I love how artists think, the original thoughts they have and the angles they take about things. It’s very different to say the way a banker thinks.

I enjoy being with artists a lot.” While there are private dinners, the shows are open to the public and, as it’s a small place, artists and art-world illuminati bump around with tourists who come along to see the art. Anyone can experience 90 per cent of the buzz at Hydra just by buying a ferry ticket. Is Joannou driven by a higher philanthropic calling?

Joannou and American artist,Jeff Koons, with Koons’ Gazing Ball Tripod, 2020-2022

“No, not at all. I don’t put any responsibility on myself about what I’m doing,” he says. “I just do what I feel like doing and it’s up to the public to respond. I’m not doing it for this sake or that sake, I’m just doing what I feel I should do.”

Is it important for Joannou that visitors understand the underlying impetus behind the shows, his raisons d’être? “It’s up to them, I don’t mind,” he says. “I’m just putting out there what I think and feel, but people can take it as they like.”

But he must take some pleasure out of GREEK GIFTS He was Jeff Koons’ best man, is a regular dinner companion of Maurizio Cattelan
and Urs Fischer, and has invited George Condo to create a show for his non-profit Deste Foundation on a Greek island this summer.

Darius Sanai meets Dakis Joannou, the art world’s most consummate host and one of its most imaginative and significant collectors, and finds that what drives him is friendship and curiosity 18 creating something out of nothing, so to speak? “I am very pleased to see a positive response,”
he says.

Joannou with artist Jeff Koons and artist Urs Fischer

“I cannot deny that. I mean, we started on Hydra in 2009 with about 150 people on a long dinner table. And now there are up to 4,000 people who come, so I am very proud of getting a big crowd there.” Joannou says that he gives complete carte blanche to his artists.

When I ask him about Condo’s theme of “The Mad and the Lonely”, he replies, “You’ll have to ask George about that.” Like many highly driven people, Joannou has a hyper-creative mind of his own, and he knows enough to respect his fellow creatives.

See you on Hydra.

You can read Maryam Eisler’s interview with George Condo here.

Condo’s “The Mad and the Lonely” exhibition is at the Deste Foundation Project Space Slaughterhouse, Hydra, Greece, 18 June – 31 October 2024; deste.gr

Maurizio Cattelan
self-portrait created by the artist and Pierpaolo Ferrari for LUX

Maurizio Cattelan
, Italy’s most celebrated living artist, tells Darius Sanai about surrealism, failing at school, and why art can never be a commentary on society. Pencil Portrait by Jonathan Newhouse. Photographic portraits of Maurizio Catellan created for LUX by the artist

Italy’s greatest living artist – and one of Europe’s most celebrated artists of this century – is also something of a philosopher, if you read some of his sharp-tongued musings over the years; or, indeed, if you look at his art. Among Maurizio Cattelan
’s most celebrated creations are a solid-gold toilet and a very famous banana taped to a wall in an art fair (which was subsequently eaten by an art student).

Some of his work echoes Voltaire, with its artful, humorous but piercing satirisation of elements of our times – until you examine more closely and wonder what, exactly, is the target of his satire. His biannual magazine, Toiletpaper, which features beautiful, disturbing, engrossing images created with his collaborator, the photographer Pierpaolo Ferrari, could be seen as surreal, satirical or something else entirely.

Speaking with Cattelan is how I imagine it would be like to be toyed with by a mischievous octopus. You think you have an idea of an answer, and then another leg curls round your head from behind and tweaks your ear. The son of a truck driver and a cleaner, with no formal training in art, Cattelan did not shine at school: a million parents around the world would have been forgiven for assuming this son of Padua, northern Italy, was destined not to do anything with his life.

Illustration of Maurizio Cattelan
by Jonathan Newhouse, 2023

And yet his blue-collar parents produced one of the most sophisticated, thoughtful and intelligent artists I have met; and also one of the hardest to pigeonhole. He is not, by his own admission, a painter. Is he a sculptor? An installation artist? A surrealist? What kind of art is a banana taped to the wall, or any of the works he has created on these pages (and on our cover) for LUX? Is he really what his art suggests he is, a mix of Marcel Duchamp, Monty Python and Andy Warhol?

Follow LUX on Instagram: luxthemagazine

After some brain-scrambling and highly entertaining and engaging exchanges, I think I have the answer. But why don’t you read our interview below and come to your own conclusions. Like mine, they will probably be wrong, for Cattelan is a playful yet deadly serious chimera who, as his elementary-school teachers probably said, can never quite be pinned down.

Darius Sanai: Your parents were not in the art world. That must have made it difficult for you to enter the art scene. Did you meet any resistance?
Maurizio Cattelan
: Resistance is not the right word to describe it. The difference between people lies only in their having greater or lesser access to economic possibilities and knowledge, and in being successful in accessing these two elements when the starting conditions do not allow it. All the choices that I have made are aimed at seeking that access. I am a devotee of free will much more than of destiny: in this sense, the Catholic religion has had no influence on me, while the Lutheran heresy is much more in my comfort zone. I am convinced that destiny is nothing but the sum of our choices. Regarding what my parents would have thought of me being an artist, I was lucky enough not to discover it.

DS: What did you want to do when you were at school?
MC: My childhood was not an easy one, but it was not special at all – I share this burden with many people before and after me, who suffered from the same condition. The first memory I have from school was a suspension in first grade. It was an agitated, very proletarian class. I don’t remember why but the teacher wrote in the notebook that I shouldn’t show up the next day. My parents were meant to sign the note from the teacher, but I spent a whole day imitating my parents’ signatures so as not to face their judgment and punishment. They never found out. Also, the report card never arrived at my parents’, because I kept forging their signatures.

Maurizio Cattelan
self-portrait created by the artist and Pierpaolo Ferrari for LUX

DS: You had no formal art training. Does this mean that a great artist needs no training?
MC: Not at all, but it was true for me–art training would have made me give up. The most distressing gift I ever received was a painter’s kit: it had everything I needed to paint, and I had no idea how to use it. It was a year at home that reminded me how inadequate I was as a painter, or at working with my hands in general. It was really frustrating: they were tools that I wanted to try but at the same time I knew I wasn’t able to master them.

DS: You are a satirist, a disruptor. Why?
MC: Please, you tell me, because I feel like the most boring person I know!

DS: Is your art a commentary on society?
MC: Not at all. I’ve always believed that if something can be reduced to one clear concept, it is as sure as hell artistically dead. Art has no direct and unique intent, otherwise it is a problem that has already been resolved, and there’s nothing interesting in this. So, you’ll never hear me affirming a show has one single objective – otherwise, it would be simple advertising. Art is good for you as long as you make whatever you want out of it.

DS: Is one of your aims to create discomfort in those viewing your art? If so, why?
MC: I promise you I have no such nasty aim. I do what I do to deal with my problems, if they create discomfort it is not something planned deliberately. I simply can’t help it.

Maurizio Cattelan
self-portrait created by the artist and Pierpaolo Ferrari for LUX

DS: Who are your forebears? Duchamp? Picasso?
MC: The maximum I can say is that I sometimes dream about finding a bear in my closet. I’m not sure if it is its dimensions or its teeth, but it is quite scary. Imagine if I also had fore-bears!

DS: What effect would you like your art to have on the world?
MC: I would not ask this question in these terms: a flower blooms because its time came, not because there is a reason or effect it can forsee. Similarly, it happens with art, design and all forms of innovation: they happen when the time tis right, it is as simple as this.

DS: Does it trouble you that only the wealthy can buy art that is considered “great” now? What is the relationship between art and its price?
MC: Artworks, art institutions and the art market are linked together, as they form an indissoluble chain that allows the machine to work. Experience teaches us that light cannot exist without darkness and that an ecosystem cannot be balanced if a prey doesn’t have its predator: this is also the case in the art world.

DS: Does it not trouble you that many great works, including yours, are locked in private collections? What can be done to change this (except a revolution)?
MC: It would trouble me if the collectors has no interest in showing them, but since it is in their own interest to show them around as it would increase their value, I don’t see a big issue there. Wise collectors assemble collections that are not purely speculative, and they can be the best companion for an artist. They can help a lot in developing and giving birth to what you have in mind: the fact that you can dream about something because a collector is supporting you opens an entire world of possibilities.

Comedian, 2019, by Maurizio Cattelan

DS: Is revolution a good idea?
MC: It is always a good idea when it’s performed, and not spoken.

DS: Can you describe how you create a work, from inspiration to completion?
MC: My favourite part is the ideation, then I prefer to let others take care of the practicalities, as realisation is a sea I can’t navigate. My contribution is the initial one: the conception of a work is the most interesting part for me, everything is new and exciting. The more you get into the practical phase, the more impatient I become to start with another one: I don’t like the things I already know.

DS: You have said all decoration is disturbing; and yet you have Toiletpaper Home, a homewares line. Should home decoration be disturbing also?
MC: Did I say so? Maybe I was referring to my place; that is totally empty. But I love to think that Toiletpaper images could be applied to home decoration – it has always been a project that knows no limit.

DS: Are you a surrealist? A sensationalist? Absurdist? Or any other kind of “ist”?
MC: I am a 1-ist of contradiction.

You, 2021, by Maurizio Cattelan
at Massimo de Carlo, Milan, 2022

DS: Is there a morality, a commentary on the human condition or society in your works?
MC: I believe I already answered this, but just to be clear: art should not have a straightforward , unique clear message, otherwise it is advertising.

DS: You have said that if you have been able to amke good art, it’s because of your flaws. What are those?
MC: Le me answer as if I was in a job interview: I’m a perfectionist.

DS: What are your best works of art?
MC: Only time will tell.

DS: Should the banana have been eaten?
MC: Only if next time the peel and tape are also eaten.

Installation view of ALL, 2011, by Maurizio Cattelan
, at Solomon R Guggenheim Museum, New York, 2011

DS: What role do you think shock value plays in contemporary art?
MC: I wish for every artist’s work to be incendiary, and to never satisfy expectations. In the latter case, it is a style exercise and a waste of time, both for the artist and for the audience.

DS: Your recent collaboration with Gucci explores appropriation and originality. How important is it to be original in the art world today?
MC: Culture has been rewritten many times from many different points of view. If we look at history, copying has been the method of disseminating knowledge as much as in the contemporary world: scribes copied books to ensure future generations had the same knowledge and to preserve their culture over the centuries. A few years earlier, the Romans copied Greek sculptures, as today we copy the great classics and see them in souvenir shops. Copying is a concept as old as humanity, because it is the presupposition of knowledge tout court.

Read more: An Interview with William Kentridge

DS: What about Longchamp, what are you doing there?
MC: It’s a collaboration, a capsule that witnesses the marriage between Longchamp and Toiletpaper. I am looking forward to discovering what the result will be.

DS: Are you a Voltaire of the art world?
MC: You tell me, as I’m not sure of who I am in general, never mind in the art world!

Darius Sanai with Maurizio Cattelan
and Pierpaolo Ferrari

DS: Which artists, living or dead, do you admire most?
MC: All those who did what they did under a sense of urgency.

DS: What or who is overrated in the art world?
MC: All those who did what they did NOT under a sense of urgency.

DS: Will you create digital art?
MC: I’d rather not, I’m far too old for that.

The Longchamp x Toiletpaper Le Pliage collection is at Longchamp stores and lonchamp.com. A limited-edition issue of Toiletpaper features the collaboration.

toiletpapermagazine.org

Photographer: Pierpaolo Ferrari
Art Director: Antonio Colomboni
Set Designer: Michela Natella
Set Builder: Lorenzo Dispensa
Hair and Makeup: Lorenzo Zavatta
Stylist: Elisa Zaccanti

This article first appeared in the Autumn/Winter 2023/24 issue of LUX

Portrait of Scott Richler, founder and creative director of Gabriel Scott

The furniture and lighting studio Gabriel Scott was founded in Montreal, by Scott Richler. It was established in an effort to blend his jewellery design experience developed over many years to designing lighting and furniture. He speaks to LUX about the process behind it and how he focusses on craftmanship and exquisite materials

Q: Where do you draw inspiration from your furniture and lighting?  Which brands, or elements of brands, inspired you when you began your design line?

Scott Richtler: Mostly the language of our Gabriel Scott pieces is based on some prior experience in my life.  Mostly from the time I spent in jewellery design and fashion with a separate brand called Jennifer Scott between 2000 and 2005. I created statement jewellery from semi-precious stone.

This led to a career in design, mostly in women’s accessories like handbags seen in Bergdorf’s and Neiman Marcus. Working in high end fashion design meant I developed a high range of design skills learning from the best artisans in Italy.

Before this though I had an architecture background, so I have macro scale and smaller scale design experience; I like the immediacy of this, I speak many different design languages.  I’m into details and you can see the story of my background come through into our lighting fixtures.

The Welles Glass Chandelier, curated in essence of timeless jewellery

Q: In the 18th century, furniture was elevated from functional pieces to works of art, acting as a status symbol in the Victorian home. What would you say is furniture’s symbolic purpose today?

SR: The function of an architect is to look at a space and interact with it. Furniture and lighting are all objects you interact with in one way or another. Everything in your life surrounding you has a form of dialogue around it.

Furniture can be seen as sculpture or more precisely functional sculpture. It’s also about how the user of that space interacts with the environment. Decorative lighting can be viewed as a pretentious status symbol and pretentious pursuit.

Decorative lighting is functional but not totally necessary in a home. Decorative lighting is a focal talking point, creating interest and texture in a home, it is an elevated art form in this sense.

Greg Natale’s East Brisbane house in Australia: This riverfront residence combines interior architecture with the layering of sumptuous finishes to create a “modern palazzo” that celebrates its owners’ deep connection to Italy.

Q: The lighting industry now faces issues with regard to electricity usage and sustainability. How do you combat or navigate these issues, and how do they challenge your principle that designs should be ‘Timeless’?

SR: Gabriel Scott designs use low LED’s and these drop very little electricity, you could keep them on forever and they’re very environmentally friendly. I’ve always approached design through timelessness because it should be like this.

Gabriel Scott furnishings and lighting are classic with longevity just like Chanel. You can wear a Chanel piece from 60-years ago and it’s still as contemporary in present day today. I’m in the camp sitting with vintage Porsche’s being more sustainable than Tesla’s.

The amount of investment required to build a Tesla that will be used for no-more than 10-years is less sustainable than driving a Porsche that’s been on the planet for 50 years. Investing in a Gabriel Scott light is much the same, it’s an investment which will stand the test of time and last.

Q: How else does Gabriel Scott engage with sustainability?

SR: Like a fine designer quality brand, Gabriel Scott’s pieces are investments, well made, amazing materials with longevity.  The materials come from the earth, they’re minerals and glass is recyclable. We use materials that are long-lasting, if you invest in our furnishings they will last forever and you can move with them from home to home.

I do feel strongly that the word sustainability needs to be used carefully by companies. There are so many brands out there greenwashing their companies in a way that is detrimental to the wider sustainability agenda.

Q: Is it important for contemporary art to be functional as well as aesthetic?

SR: It’s not important for any art to be functional.  The dialogue of art is to not be functional whatsoever. As a matter of fact, if it’s not functional, sometimes it creates more questions in the user, which therefore creates a dialogue that may be intentional or not.

The Welles Long Chandelier 17, Smoked Purple and Gray Glass. The Welles collection was coined by notable architect and designer, called David Rockwell.

Q: Would you say furniture and lighting are of increasing importance in the art world now?

SR: Lighting and art in juxtaposition are increasingly important and the majority if not all high-end clients have both in their homes.  We’re recognizing this and from May our London showroom will be welcoming in the Virginia Damsta gallery.

We’re creating a art and lighting gallery with an inaugural exhibition, titled “The New Artists: When Machines Dream” departing from the conventional white cube concept, we’re going to be presenting a synthesis, a symbiosis of art and design. This fusion illuminate’s artwork and creates a harmonious interplay between art and design.

Q: What key changes have you noticed in lighting/furniture design since you founded Gabriel Scott in 2012?

SR: I’ve seen a shift culturally, pre-2012 most high-quality furniture and lighting was manufactured mostly Italian.  Italy is known for being refined and creating the best.  But most of its industrialized and this was the key to the Italian success, being able to industrialize production of beautiful lamps and furniture.

For the last 10-years, there’s been a pivot towards a more artisanal approach. A much more hands-on, handmade approach to furniture and lighting which is more appreciated. The shift has been from the benchmark of quality Italian pieces which have been industrialised. Not the benchmark is more artisan like a carpenter trained in skills from hundreds of years ago which is just exquisite so there has been an elevation.

Q: Do you feel like people are getting more adventurous with their lighting?

SR: Yes I 100% agree with this, but if you look back into time you’ll find plenty of people who were adventurous with design. For example, if you look into interior designer’s in North Carolina, it would not have been surprising to find a sculptural element to a wall sconce in a Gio Ponti house like 50-60 years ago.

You would find sculptural lighting, it just was something that was very European it never really traded into the sort of mass market.  The general public are more conscious about lighting due to big interiors companies being more adventurous with media campaigns.  Decorative lighting has kind of become the norm – with more people on board!

The Myriad Chandelier, 12 Long. The chandelier projects a warm light through its double-blown glass and is hand-made to order.

Q: With your background in architecture and fashion, you interpret decorative lighting as larger scale jewellery. How else has your experience in the fields impacted your perspective on interior design?

SR: I’ve taken inspiration from many great interior designers such as Joseph Dirand. My perspective on interior design is that you can easily interpret a space through the objects that populate that space. My perspective is being an interior designer doesn’t necessarily have to be a maximalist pursuit.

You don’t have to put a great deal into a space to make it special. You can put in an amazing table, piece of art and light fixture – the look can be pretty minimalist. But there’s something unique and special about it is because of the objects in space.

Q: Are there any elements of different brands that have inspired your line?

SR: I love to look at jewelry lines like Pomellato, Cartier and De Beers for inspiration for our lighting. A discontinued Cartier ring inspired the Harlow light.  The ring was like a series of balls that are cold and explode.

In terms of furnishing’s I find Gio Ponti inspirational. Buckminster Fuller is an incredible inspirational architect. I’m enthused by Olafur Eliasson the artist. So its varied, it doesn’t come from furniture traditions. It’s just like images that are blended.

www.gabriel-scott.com

The MedBodrum festivities took place at the Maçakızı Hotel and Villa Maçakızı in Bodrum

Experiences are the future of luxury. Darius Sanai visits MedBodrum, a visionary new type of festival, combining fabulous cuisine, vibey music, art and culture, in one of the hottest Mediterranean destinations

An assemblage of famed and Michelin-starred chefs cooking in the open air by the Mediterreanean; a mellowness of Bossa Nova from Bebel Gilberto, singing just with an acoustic guitarist as an accompanist, just centimetres from the water’s edge;

guests moving seamlessly from Chandon wine to Caipirinhas; a semi-outdoor display of art dotted around two properties, a boat ride from each other, featuring works by Marina Abramovic, Antony Gormley and LUX’s own chief contributing editor, the collector and artist Maryam Eisler, among others.

The festival features top international cuisine

Welcome to MedBodrum, a new type of festival, whose inaugural edition took place last week over four days in the spring sunshine and moonlight in a bay surrounded by deep forest just outside the chi-chi Turkish Riviera resort of Bodrum.

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Carlo Bernardini’s recipes are inspired by his late grandmother’s cooking

The aural and sensory entertainment, in what promises to be an annual festival, was stunning. The music came from Skip Marley on the first night through Mestiza and to Gilberto as the grand finale.

There were different presentations of cuisine – from formal dinners to the memorable beachside BBQ cookout – from chefs including Aret Sahakyan, Carlo Bernardini, Alejandro Serrano and Deepanker Khosla.

Michelin-starred cuisine for all palates

Never have art collectors been quite so spoiled for choice for sampling everything from exquisite langoustines to a dairy-free vat of pasta with fresh tomato, in a Med-side luxury location – except possibly in their own homes.

And that’s what made MedBodrum special: given the organic villa-style architecture and intimacy of Macakizi, a resort that is a go-to stop off from many superyacht summers, it felt like a big house party, your house party, but organised by someone else who knows all the right chefs and musicians and artists.

Festival guests enjoyed DJs and a variety of top international acts

(Fru Tholstrup and Jane Cowan‘s curation of artworks was seen both at Macakizi, the eco-hotel at the heart of the festival, and the Villa Macakizi private palace a boat ride across the bay.)

But the most compelling memory is that of a wholly new concept created by Sahir Erozan, Macakizi’s owner and the creative mind behind this celebration.

Erozan is a restaurateur and hotelier, and he is wrapping together three areas – gastronomy, art and music, with a good dash of fine wine thrown in – in a way that nobody else does.

Sahir Erozan, the owner of the Maçakızı Hotel in Bodrum, with friends art the MedBodrum evening events

Skip Marley, grandson of Bob Marley and Rita Marley, performing at the event in Bodrum.

Luxury consumers love eating well, collect art, and enjoy bringing performers in for private concerts. And yet these activities are too often separated: there is no art at the Miami Food & Wine, no music at the Venice Biennale, and anybody who has been to an Art Basel or Frieze knows the issue with the cuisine and hospitality (there is none).

Erozan is bringing them together all under the banner of the Mediterranean.

Read more: Leading MACAN, Indonesia’s first contemporary art museum

It’s a new kind of luxury experience, one that can travel. Everyone knows that experiences are the new obsession for luxury consumers. There remain challenges: how to integrate the art (and what kind of art?); who to invite and who not to invite – the hotel remained open to regular paying guests; which brands to involve, or not; how to create a “tribe” like the most successful clubs, from Studio 54 in 1980 to Soho House in 1999 and Oswalds in 2024.

Artworks by Matous Hasa. Art is one of the pillars of the festival, along with cuisine, music and sustainability

And there is a sustainability element which was a little uncertain: we would say be bold and have conversations with regenerative ocean innovators in the mornings and afternoons, before the music and cuisine (and caipirinhas) really kick in.

For MedBodrum felt like a visiting a club (LUX is too young to have been to Studio 54 but we understand it was an invigorating experience), albeit a virtual one.

People were in their own tribe, curated, like all the best clubs, by one all-seeing owner, in the shape of the permanently cigarred Sahir.

Medbodrum guests on the beachside deck at the Macakizi

With the tones of Bebel Gilberto purring “happy birthday to me” still in our ears (she performed on her birthday, and Erozan presented her with a gift, a cake and some Dom Perignon at the end of her set) we look forward to seeing how MedBodrum develops onwards and upwards for a new and even more international generation.

www.medbodrum.com

Philanthropic pioneers across education, conservation, health and culture , on key issues in the rapidly changing world of philanthropy. In association with UBS Optimus Foundation

Patrizia Sandretto Re Rebaudengo is the founder and President of Fondazione Sandretto Re Rebaudengo. After graduating in Economy and Business at Turin university, she approached the world of contemporary art as a collector, in the early 1990s.

The cultural educationist

Who: Patrizia Sandretto Re Rebaudengo

What: Founder and president, Sandretto Re Rebaudengo Foundation

Where: Italy Achievements: Creating one of Italy’s leading contemporary art foundations and cultural education programmes together with the Italian Ministry of Culture; creating a new environmental and cultural centre from the island of San Giacomo, Venice.

LUX: How does educational philanthropy work effectively?

PSRR: In the educational workshops of the Sandretto Re Rebaudengo Foundation – the non-profit contemporary art centre I have led since 1995 – children are involved in activities designed to develop creativity, collaboration and mutual trust.

The challenge is precisely to imagine and then structure, within a contemporary-art museum, a dynamic learning and growth experience for a small group. I think it is very important to think of the museum as an educational agency, capable of promoting an education based on respect, coexistence, plurality. Philanthropy comes later and accordingly.

Works from “Visual Persuasion”, an exhibition by Pauline Olowska at the Sandretto Re Rebaudengo Foundation, Turin, 2023-24

Works from “Visual Persuasion”, an exhibition by Pauline Olowska at the Sandretto Re Rebaudengo Foundation, Turin, 2023-24

Follow LUX on instagram: luxthemagazine

Self-portrait of Nachson Mimran and his daughter in Gstaad, Switzerland; October 2022; photographed by Nachson Mimran

The philanthropist entrepreneur

Who: Nachson Mimran

What: co-founder, to.org

Where: Switzerland Achievements: Developing a game-changing organisation combining philanthropy, investment, startup accelerator and socialenterprise multiplier.

LUX: Are the lines between philanthropy and profit-with-purpose getting blurred?

NM: Operationally, these lines cannot be “blurred” but business can support philanthropy. Our investment arm, TO Ventures, invests in teams that are building high-growth, high-impact, early-stage technology businesses across sectors to solve critical challenges for society and the environment. Returns from the TO Ventures programme finance the TO Foundation.

Additionally, in 2022, my brother Arieh co-founded with our nephew Joshua Phitoussi a dedicated decarbonisation fund, TO VC, spun out of the TO Ventures programme. Wasoko – a TO Ventures portfolio company – is Africa’s leading e-commerce B2B platform.

Working with major suppliers like P&G and Unilever, Wasoko accesses lower prices for mom-and-pop retailers across the continent, who can order fast-moving consumer goods on demand, allowing end customers to access goods more consistently and at more affordable prices. The company also recently announced that it is in merger talks with MaxAB, another TO Ventures portfolio company

In 2019, Olivier Wenden was appointed by HSH Prince Albert II of Monaco, Vice-President and CEO of the Foundation. Prior to this, he served as the Foundation’s Executive Director and Secretary General from 2014.

The national foundation director

Who: Olivier Wenden

What: CEO and Vice Chair, Prince Albert II of Monaco Foundation

Where: Monaco Achievements: Launching an ocean fund; running an annual ocean-week initiative bringing together investors, NGOs, philanthropists, entrepreneurs and institutions; creating a new Ocean Innovators platform.

LUX: How do you measure the impacts of your projects and initiatives?

OW: We ask each project we fund to complete final reports highlighting the results achieved in relation to the initial objectives. The indicators depend on the nature of the project itself and may, for example, indicate the surface area of a protected zone at sea or on land that the project contributed to extend, or the number of people in a community helped by a solution deployed.

Each year, we use this and other data to draw up an impact report, which we give to our benefactors so we can be transparent about the financial grants committed and the results achieved. Finally, we carry out audits on projects in the field to ensure that everything is aligned with our values and according to the established agreement.

Jessica Posner Odede is the CEO of Girl Effect, an international non-profit that builds media girls want, trust and need — from chatbots to chat shows and TV dramas to tech. Girl Effect’s content helps girls make choices and changes in their lives.

The female enabler

Who: Jessica Posner Odede

What: CEO, Girl Effect

Where: Kenya Achievements: running an international foundation bringing lasting education, enabling tools and enlightenment on fundamental health and education questions to girls in developing countries.

LUX: How do you leverage technology to achieve change?

JPO: Working online and offline, we move cautiously. We built a generative AI chatbot in a week to speak to girls about health and related questions for which they did not otherwise have access to answers; it spoke the way the kids speak, but it also “hallucinated”.

It made up information, whole sets of things that were just not true. So until we can launch a generated AI chatbot that doesn’t have the risk of promoting misinformation, we are using a much more manual chatbot.

Nonetheless, this project is a powerful example of how AI actually enables millions of girls across the world to access new opportunities and new services, and to enable themselves at massive scale, which we could have never done before.

A captured moment with Girl Effect, which supports girls in developing countries at every stage and pressure point in their life journeys

Read more: Hansjörg Wyss on his pioneering work in conservation

Ben Goldsmith is a British financier, philanthropist and environmentalist who has been at the forefront of campaigns for more rewilding in Britain and Europe. He founded and chairs the Conservation Collective, a network of locally-focused environmental foundations.

The conservationist

Who: Ben Goldsmith

What: Founder and chair, Conservation Collective

Where: UK Achievements: bringing together 20 individual conservation and environmental initiatives around the world under a single umbrella that provides expertise, leverage and effective tools.

LUX: Why does the environment matter?

BG: Environmental degradation is in a spiral with human suffering.

It’s always the poorest who suffer the hardest and the most when it comes to environmental pollution. The most obvious pathway to lifting people out of degradation is restoration.

More fish in the sea means fewer hungry people, healthier soil means more resilient food supply. Climate change is about a surfeit of carbon in the atmosphere; more nature means more carbon drawn out of the atmosphere.

Julie Packard is executive director of the Monterey Bay Aquarium, which she helped found in the late 1970s. She is an international leader in the field of ocean conservation, and a leading voice for science-based policy reform in support of a healthy ocean.

The ocean conservationist

Who: Julie Packard

What: Vice Chair, David and Lucile Packard Foundation

Where: US Achievements: Establishing and directing the gold standard for sustainable seafood; transforming the small fisheries industry in parts of Southeast Asia; funding education and research into ocean conservation in the US; founding the Monterey Bay Aquarium.

LUX: What have you learned through your educational programmes?

JP: When we opened the Aquarium 40 years ago, I thought the hardest part would be keeping the animals and exhibits healthy.

It turns out that our biggest challenge is on the dry side of the exhibits – how to engage people and get them to care on a personal level.

Our research has shown that it starts by drawing people into the awe, wonder and joy found in the ocean realm, then engaging them in learning more, casting a positive, hopeful vision of the future, giving people a way to help turn that vision into reality.

That’s true whether we’re talking to Aquarium guests about using less unnecessary plastic, or working with business partners to show the benefit to their bottom line of embracing sustainable seafood purchasing practices.

A mauve comb jelly, aka mauve stinger, seen at Monterey Bay Aquarium’s “Into the Deep” exhibition

Tom Hall is the Global Head of Social Impact & Philanthropy at UBS

“We have to be smart about how we allocate both philanthropic and investment capital, and we have to work in partnership with all of civil society”

Maya Ziswiler is Chair of the UBS Optimus Foundation

“How can you take advantage of your passion with rational thinking to ensure you’re actually having an impact, and working with others to maximise that?”

In association with UBS

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Neera Nundy is Co-Founder of Dasra India

Dasra, or ‘enlightened giving’ in Sanskrit, was co-founded in 1999 by Neera Nundy and her husband Deval Sanghavi as a venture philanthropy fund in India to invest in early stage non-profit organisations working in SDG areas of gender equality, urban resilience and sanitation. In twenty-five years, Dasra has unlocked over $350 million US for 1500+ non-profits and impacted over 180 million people through its trusted ecosystem, one recent start-up GivingPi being India’s first Family Philanthropy Network.

LUX: You are a recipient of multiple awards from inter alia the Canadian Governor General, Forbes India, Forbes Philanthropy, Vogue India, and you partner with Harvard, Stanford, USAID. How did you embark on this journey as a change-maker?

NEERA NUNDY: In hindsight, while it feels like there was a clear strategy in fact the pathway was more zigzag than linear! Twenty-five years’ ago, when we started, I was very young, an analyst at Morgan Stanley who had just graduated in statistics, followed by business school at Harvard then UBS.

With all this access to privilege, not of wealth but I mean privilege of education and exposure to diverse experiences, I was always asking myself if there was something I could do that would make a difference in the world? Whilst I was born and raised in Canada but I felt a deep connection to India. My mother had founded a school for tribal children in India, I went back myself when I was ten to boarding school, so I had a sense of identity and belonging and I wanted to make a difference there.

Visit to partner Satya Special School in Muntrampattu, Puducherry advocating for the inclusion of children with special needs in education, employment, and society.

LUX: How did your background in finance influence your approach to unlocking capital for good?

NN: I really started out on this road with my husband. We met at Morgan Stanley as analysts in1999. If you think about financial services, there are so many different kinds of ways to move capital around and, to move philanthropic capital, you also need intermediaries. We are one of India’s few infrastructural bridge builders, helping organizations on the ground working with the most vulnerable, working with communities and growing their impact. We did not have funding at the start, so the real skill we had was helping organisations institutionalise. So from a management side, what the private sector takes for granted, we asked how could we enable organizations to strengthen themselves institutionally so that their impact could grow? Very quickly we realised that all of that costs money and you need flexible money so we decided to use some of our capabilities to raise money from families and corporates. At that time in India the CSR mandate had also emerged so our role evolved to connect philanthropy to organizations doing great work on the ground.

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LUX: How did Dasra evolve from a social impact bridge-builder to a leading non-profit collaborator impacting over 180 million lives?

NN: Over the first decade, it was honestly all about survival. We were a very small team trying to raise money and make ends meet. We started Giving Circles so that there would be some funding. We had families pool money and support non-profit organisations who are the pioneers now in their field like Educate Girls SNEHA, The Audacious Project, Magic Bus, ARMMAN and we had a good feeling that we had in some way contributed to this success. The next decade became about staying relevant, accelerating our impact rather than just raising money. So over the last 25 years, although we have influenced around $350 million USD and motivated our teams, we have always focused on impact. That is why we moved our work from 1-2-1 relationships to more platform-building, growing networks, holding ourselves more accountable on outcomes. That’s really when we launched our first alliance, Girl Alliance, a collaborative fund for adolescent girls, focusing on girls from 10 to 19 years old. Only fifteen years ago, you would meet someone in CSR asking if they wanted to fund adolescent girls and the men around the table would not get why this was important as for them it was over as the girls would soon be married. So it was for us to create a market. Some of what we have done in 25 years is to create markets for different issues, bringing them together, evolving platforms for a real array of organizations trying to support the unlocking of philanthropy but also supporting organizations on the ground. It may feel that Dasra does a bunch of different things but it is because the sector needs it.

Industree partners’ project, GreenKraft, Tamil Nadu, a virtually 100% women’s collective engaged in creating and selling handicrafts made from recycled banana bark.

LUX: Who is the audience, the target group?

NN: I’ve really tried to emphasize the part of our vision where a billion thrive with dignity and equity, that at the core of all we do must be in service of the most vulnerable, supporting them and investing in creating thriving communities. To do that you need to bring together and invest in NGO leaders, invest into funding and philanthropy and build that trust between the three of us.

So are we in service of the funder or in service of the NGO leader? Neither but we need both of them to be part of being in service of the community. To do that, we make the issues more visible, help them engage, show them the impacts on the ground. Ultimately though you need funding! So you are still in the most immediate sense catering to the needs of different funders and the needs of NGO leaders and bridging them.

In terms of hierarchy, though, I would say first, the community, then the NGOs, and then the funders. We are in a privileged position that we can take a stand with funders and say there is a right and wrong and we can support you in doing a better job by working with you.

LUX: You also work with leaders from the smaller NGOs and minorities, engaging with communities and collaborating bottom-up: how did that come about?

NN: That’s also been a journey for us over the last 25 years. When we started we were much more proximate when we had Giving Circles and were working with NGO leaders. These were all very small organizations then. Educate Girls was only in 50 schools and when we started working with them they became or established and now they are in thousands of villages and impacting around two million girls.

About 10 years ago we started working with various established organizations and the ecosystem grew because everyone was funding the same organizations and spotlighting them. Then we shifted on the back of Covid, with all those challenges within communities experiencing the pandemic, the way proximate leaders risked their lives to support communities and to support India, we felt strongly there was now a new role for us. We decided to go back to the grassroots, to some of the more proximate organizations and to continue to support the next generation of organisations and that is the $50 million USD Rebuild India Fund.

SEEDS partners training local communities in construction principles and practice to build robust safe homes, schools and infrastructure.

LUX: What do they want, the leaders of the next generation of organisations?

NN: They want to make what was invisible more visible, be engaged and be part of the nation building. India is only going to flourish if we move this group. We are a sort of nexus between what next gen and what they want to contribute to, showing them the effectiveness of listening to communities and working bottom-up to make change.

LUX: How important is an intersectional approach in bringing about successful outcomes?

NN: Around 15 years’ ago when we moved toward a platform-building model, we started our work around adolescent girls and there was real awakening in India with a new focus on outcomes. A girl needs an education, health, and employment and although funding is sectoral that does not mean you deliver ultimately for this girls’ empowerment via these separate lenses.

You need extensive health interventions to make other outcomes sustainable. Our ‘10 to 19’ anchored outcomes for a collaborative fund, so an education funder can come in, a health funder can come in because the kinds of outcomes we had were keeping girls past grade 10, delaying marriage, delaying first pregnancy, increasing their independence and employability. So multiple funders can come in because you are delivering on the outcomes.

We are supporting a particular State, or a number of different organizations and the measurement is providing a view on and links to these outcomes. So there is a role for us as an intermediary, or backbone collaborator, or systems orchestrator that can be enabling, to show where funding might take a certain shape for good, show the need in the community for these girls, and bridge the parties. That has been a lot of what we’ve been working towards and to make change you need that intersectionality.

LUX: Is that intersectional approach also appropriate with climate change and the disproportionate adverse impacts on women and children in the Global South?

NN: Climate is a tough one to get our country to engage with, especially if you move down this path to energy transition. We do not want to compromise economic growth. If you want to buy a washing-machine there are emancipatory benefits for a woman in saving her time from washing clothes. There is a role you need to play to shape the intersectionality. So climate and gender, climate and health, climate and livelihood, being able to link the impact of climate on these sectors. What we call intersectionality will actually unlock greater interest and potential for both funders and organizations to engage.

Read more: Hansjörg Wyss on his pioneering work in conservation

LUX: Is intersectionality offering new opportunities that change the model of family-giving in India?

NN: It has been evolving and I think it’s a newer category at least in India, where promoter-led giving ie business leaders are also family-owned businesses. Corporate giving is aligned with family-giving and this synergy is still evolving. Family philanthropy has deep history in India. Wealthy families have been part of our Independence movement, the cornerstone of our religious structures and organisations, and they have invested back into their communities through education, institutions, and hospitals.

Families, especially those with a family office structure, give to communities based on their personal values and their corporate governance. Rather than advising them to be more strategic, we recommend they continue to with their philanthropy, which some may say is traditional, but also explore with them what has been happening in their chosen field of philanthropy, so can they engage in these intersections for the most vulnerable? Again we are spotlighting needs. We now have 300 families in this Giving Pi giving network, 80 of them Indian families.

LUX: Who are the emerging philanthropy leaders among India’s next gen?

NN: Women really understand the intersectionalities and it is really exciting to see around 70-80% of the family offices are women-led. While they may not have created the wealth, they represent their families and are the decision-makers for where their families will direct and engage their philanthropy. That dynamic is shaping and forming a whole new way of giving. To be honest it is more collaborative.

There is a real appetite to want to build the community. These women want to engage with gender-focused philanthropy, with climate as an emerging issue, arts and cultural philanthropy which has always been there and is growing further, and with mental health. So these are the four themes we are seeing emerge in this community that is giving now around 200 million USD each year to India for India.

Vanavil (Rainbow) Trust, Tamil Nadu: Revathi Radhakrishnan, managing trustee, in conversation with mothers from Boom Boom Mattikarar and Narikuravar nomadic tribes, about their children’s education.

LUX: How important is trust to collaborative philanthropy?

NN: Trust has always been a cornerstone for anything we do, whether in business or philanthropy, in philanthropy even more so because you may be quite removed from the lived experience of what’s happening in these communities, or not know what it takes to make this kind of change.

You have to be patient, it takes longer to measure impact, and costs a lot. So there is a lot of complexity. Ultimately, delivering on the impact really rests on our trusting that we are all aligned with the intent of where we’re all trying to get to, the change we want to see, and it is dynamic so it needs flexibility.

All players have to come in with those values and sometimes that is missing in the hustle and the urgency. So coming to the table with that trust and willingness to be flexible on all sides is important.

LUX: Finally, what is the relationship between trust and finance?

NN: Trust and finance are closely linked to the extent that you can structure finance in a way that enables trust. So trust means you do not have expectations of each other or of the work, yet you can structure the finance and the philanthropy with that flexibility. It is not about just giving money.

Trust-based philanthropy has taken on this kind of mania that you can write a cheque without understanding where it was spent but you have to ask how it made the difference. Trust is about clear communications, expectations, measurement and requires financial structures like blended finance, alternative business models and transparency about the areas which need subsidisation.

www.dasra.org

Raghu Rai’s exhibition, “Rise of a Nation”. Rai’s photo essays are featured in TIME, LIFE, Geo, The New York Times, The Sunday Times, Newsweek, The Independent and The New Yorker.

Celebrated Magnum Photographer Raghu Rai shed photographic light on one of the biggest refugee exodus in history following the 1971 Bangladesh Liberation War. Now, the Durjoy Bangladesh Foundation (DBF), in collaboration with the Raghu Rai Foundation, shed necessary light on him, launching “Rise of a Nation”, a book and accompanying exhibition which features this photography. LUX takes a look

It was by chance that Raghu Rai, then a qualified Civil Engineer, started photography in 1965. Since then he has photographed across the world, been nominated by Henri Carter-Bresson to the esteemed Magnum Photos and used photography to document, expose and express extremely delicate, painful matters. He went to a war zone in 1971, walking endless along freedom fighters (Mukti Bahraini) and Indian forces on the battlefield. 

Cemented in the book “Rise of a Nation” are photographs that were, until now, unpublished. They come from his 1971 series on the War of Liberation, archiving the memory of these events of destruction, violence, pain and hope with both technical skill and vast sensitivity. Indeed, are the two entirely separate?

Raghu Rai at the opening of his exhibition. In the last 18 years, Rai has specialized in extensive coverage of India, producing books, including ‘Raghu Rai’s Delhi’, ‘The Sikhs’, ‘Calcutta’, ‘Khajuraho’, ‘Taj Mahal’, ‘Tibet in Exile’, ‘India’, and ‘Mother Teresa’.

In our narrative-based nature, physically crafted lines can become storylines. Such can be seen in the exhibition marking the 75th anniversary of the Faculty of Fine Art, University of Dhaka, taking place at the Zainul Gallery. As the curator of the exhibition Zihan Karim notes, one can read ‘profound human stories etched on the faces of refugees’ in his photography. Etching is the word for Rai. See women, for instance, scarred by pain and weather, etched with the sharp lens, and a keen eye for light, head cocked slightly to the left in weary pain, teary, eyes glancing up and leaking tears across his lines. 

Read more: Maria Sukkar and Durjoy Rahman on supporting artists from your hometown

Among much of his documentary and investigatory photography essay, Rai does seem etches stories with his photographs. But he also reveals how good photography is vast and nimble, hopping across styles akin to watercolour images of smoother composition or dynamic charcoal. And these lines, this technical skill, seems fundamental to his sensitivity and expression of this turning point in South Asian history.

Durjoy Rahman, right, founded the Durjoy Bangladesh Foundation in 2018 to promote and elevate South Asian Art

‘Over ten million Bangladeshis fled to neighbouring India,’ as Karim notes, ‘to escape the brutal violence perpetrated by the Pakistani military.’ Rai follows these, across camps, waiting, starving, trudging on foot and across the sea, glancing glazed over in crisis.

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Rai’s etching and lines and storylines are at once tied to such a specific moment – the 1971 Bangladesh Liberation War – and universal, timeless. They provide templates of stories that could not be more relevant today. 

The Bangladesh Liberation War, also known as the Bangladesh War of Independence, or simply the Liberation War in Bangladesh, was the revolution and war sparked by the rise of the Bengali nationalist and self-determination movement in Pakistan, which led to the independence of Bangladesh.

As Karim notes, the world faces ‘an unprecedented displacement crisis, with over 82 million people forcible displaced’. Political upheaval, climate change, forced migration. Durjoy Rahman, philanthropist, art collector and Founder of the Durjoy Bangladesh Foundation which co-published this book, aptly adds to this. ‘The theme of this photography exhibition is not only about the freedom and struggle of our own but also a response to the ongoing genocide in Myanmar and Palestine.’ 

Among Rai’s photography reporting worked on a documentary project for Greenpeace on the chemical disaster at Bhopal in 1984, and on its ongoing effects on the lives of gas victims

Rai carves light and lines, revealing stories of the horrific effects war in 1971, and these, in turn, springboard one to the present. As Rahman aptly notes, ‘Future generations of our country must remember the price of freedom. Wherever and whenever war breaks out, death, destruction, displacement, despair, and dishonour are universal. Peace is the only battle worth waging.’ 

Rai’s photography attest to this, offering a painful, exquisite glimpse of stories past and current. 

The late Armando Testa founded Studio Armando Testa, one Italy’s largest agencies, in 1956.

Armando Testa is the greatest 20th-century design figure you’ve never heard of. Armando’s creations, straddling design and art, were groundbreaking and epoch-defining, but suffering from snobbery on the part of the high-art world towards what was and still is considered the lowlier and more commercial discipline of design. A new show at the Venice Biennale, conceived by Gemma Testa, Founder of Acacia Foundation, and curated by London’s Design Museum Director Tim Marlow, seeks to redress the balance. Here, Testa and Marlow discuss Armando’s legacy in a conversation moderated by LUX and edited by Isabella Fergusson

LUX: Gemma, why did you collaborate with Tim Marlow in curating the Armando Testa retrospective at the Venice Biennale this year?

Gemma Testa: I wanted to enable the work of Armando to become internationally known. Tim seemed an excellent choice, with his deep knowledge of both contemporary art and design.

Meat Chair, by Armando Testa, 1978.

LUX: Tim, what made you interested in the project?

Tim Marlow: This is one of the most important Italian artists in post-war and visual culture whom I didn’t know enough about, and many others like me don’t. The chance to explore and shed light on someone who beautifully straddles the worlds of graphic design and art, advertising and popular culture and supposed fine art was a wonderful opportunity.

Advertisement for Pirelli tyres, Armando Testa, 1954

LUX: Could you tell us about Testa’s significance?

TM: Armando was utterly radical from the beginning. He trained, learned painting, visual arts, art history, graphic design and advertising. He was a pop artist before Pop Art had even been invented. He understood the distilled language of Minimalism – look at his work in the 1940s and 50s before Minimalism existed. But he also understood that visual culture was a means of communication. There is this extraordinary creative trajectory that straddles very different worlds. His favourite word is ‘synthesis’.

GT: The main difficulty for Armando, for many years, was the lack of a proper gallery to represent him. Advertising is seen simply as commerce. Galleria Continua asked me to present Armando. This is a great opportunity to let his work gain recognition – he always believed in the great connection between art and advertising. While working on campaigns, he asked me many times, “What do you think about this?” I’d answer, “What is the aim? What are you working for? Who is the client?” and he’d answer, “You have to look at the sign; you have to look at the mark, at the drawing itself.” He has always understood and believed that there is a link between these two disciplines – advertising and art.

Tango Caliente, by Armando Testa

LUX: What are your purposes for the Venice exhibition?

TM: It’s the need and opportunity to present Armando’s works to a new audience, art scene and culture. The natural place for Testa – as a designer and as an artist – might be the Architecture Biennale, which is porous, looking at all sorts of disciplines. But it is decisive and important that it opens during the Art Biennale. Though the art world talks of porosity, it can be very territorial, and it can be a little defensive about people who come from disciplines other than the art world itself. Armando genuinely had a symbiotic relationship between the two. Even artists like Michelangelo Pistoletto – who studied at Armando’s design school – felt the importance of Armando as an artist and, as he put it, a “genius ad man”.

“Punt e Mes”, by Armando Testa, 1974

LUX: Gemma, how do you respond to that?

GT: Yes, some friends of mind suggested that I present Armando to the Architecture Biennale, but I felt that this could have limited his position. And there is a generation who know none of his works as an artist: this is who the exhibition is for.

TM: The great ‘Punt e Mes’ campaign is a very condensed example of why Testa is so brilliant – his sphere, half-sphere piece. It is a pun on the name ‘Punt e Mes’ [‘Point and a Half’]. It is a visual pun on a sphere and a half-sphere. He paints it. He makes a sculpture of it as well as a poster of it. He interrogates it in every way and makes it universal. An advertising campaign for Vermouth, using an Italian dialect, ought only to resonate with a specifically Italian audience, but it doesn’t. That is what we want to show.

LUX: How would Armando wish to be remembered following the Biennale? As an artist, a designer, or something else?

GT: Perhaps he would want to be remembered more as a creative, a multidisciplinary artist than an advertiser or a designer; the exhibition represents all the shades of his creative universe.

Exhibition Armando Testa is at the Galleria Internazionale d’Arte Moderna Ca’ Pesaro, Venice, 20 April-15 September 2024

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The greatest wine discoveries on the planet might just be from an Australian brand that has been hiding in plain sight. In a conversation and tasting with Penfolds Chief Winemaker Peter Gago, LUX has a revelation

The world of fine wine is a paradox that make things interesting – sits Penfolds, a one. Some of the greatest wines are household names: who hasn’t heard of Dom Pérignon or Château Lafite? Yet others of the same or even higher stature are almost secret; few outside a tiny circle of collectors know of the wines of Henri Jayer or Château Rayas.

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And even seasoned wine collectors and aficionados could be forgiven for being confused by the “origin paradox”. This is not a story of religion (although, given the fervency of arguments it generates, it could be), but of location. As ever wealthier collectors delve ever deeper into their passions, the specific vineyard sites of specific producers can see their produce sell for a multiple of the price of the vines next door, ostensibly making the same kind of wine from the same type of grapes on the same soil.

Chief Winemaker Peter Gago

Within this fascinating collectors’ maelstrom – and with wine, as with people, it’s the paradoxes that make things interesting – sits Penfolds, a producer at once revered for its super-premium collectable wines, and known for its good value everyday bottlings. Penfolds is a latticework of delicious paradoxes – a fine-wine world in itself. For example, it’s quite possible you will find a delicious, easy-drinking Penfolds red wine at a good metropolitan supermarket for the price of four oat chai lattes at Starbucks. Meanwhile, if you wanted to get your hands on a bottle of Penfolds g3, one of the producer’s most revered red wines, wine-searcher.com lists its average global price as around £18,500 (US$23,000) at the time of writing. Only 1,200 bottles were ever made. Even more extreme is Penfolds Ampoule, a glass and precious-metal decanter of one of its most rare wines, the Penfolds (monopole) 2004 Kalimna Block 42 Cabernet Sauvignon, of which only 12 were made, and which currently retails at around £127,000 (US$160,000) – if you can find one.

A line-up of Penfolds classics

Penfolds’ slightly more abundant high-end wines, The Penfolds Collection, are celebrated by connoisseurs around the world: bottles such as Grange and Bin 707 sell for the same prices as the most prized châteaux from Bordeaux. The 2021 Yattarna, a Chardonnay, recently received a 100/100-points score from leading authority on Australian wine Andrew Caillard MW; like a super-luxe white Burgundy – Le Montrachet, say. For us, the most intriguing, and delicious (see tasting notes, opposite) Penfolds paradox is a development of the company’s different way of doing things. Grange, traditionally its most celebrated wine, made mainly of the Shiraz (Syrah) grape, has always been made from multiple vineyard sites across a vast area, in stark contrast to its counterparts in France, which are from tiny, specified vineyard plots.

Now, Penfolds has stretched that logic from Australia across countries and even continents: Penfolds II is a top-end Cabernet-Shiraz from Bordeaux and South Australia (in the same bottle). The company also now makes Napa Valley Cabernet Sauvignon wines in Napa, as well as making wines (in the Medoc/Bordeaux) with grapes sourced from across the Bordeaux region. Peter Gago, Chief Winemaker at Penfolds, says stretching the brand from the high end to the middle market is a deliberate, democratising strategy. “Luxury has many meanings to many different people – it’s a continuum,” he explains. “We mustn’t forget that this is Penfolds’ 180th year, and what we do at the top end has to permeate all the way down to entry-level wines. This is what sets us apart from other ‘luxury’ wines. I’m not saying I’m a socialist when it comes to luxury, but it’s not just for the chosen few, it’s for everyone to have a taste of. “What makes us unique is affordable luxury at one level, transcending to the 2012 Ampoule launched at the Baccarat Club in Moscow: courage coupled with quality.” Gago makes the point that Penfolds wines have rewarded investors in top-end wines as well as any of the world’s best: the Ampoule was launched at around £87,600 (US$110,000) 12 years ago, and one reportedly recently sold on the secondary market for around £130,400 (US$162,000).

Read more: Lewis Chester on Giacomo Conterno

The Grange Tunnel at the Magill Estate, which is just east of Adelaide

UK-born Gago has been Chief Winemaker at Penfolds for 22 years and moves and shakes with rock stars and Hollywood actors who revere the wines; but he is never happier than when talking about the wines. He enthuses about Penfolds’ continuing collaboration with Champagne Thiénot, which has seen the release of some highly acclaimed vintage Champagnes in its first five years, including the 2013 Penfolds X Champagne Thiénot Blanc de Noirs, which last year was awarded Best Blanc de Noirs Champagne in the world by a panel of experts compiled by tastingbook.com founder Pekka Nuikki. (Champagne, of course, can only be made in the Champagne region of France.) He also enjoys the challenges of making a great Pinot Noir to match the best of Burgundy like a great Chambertin or Vosne-Romanée. “Some say that Australian Pinot Noirs lack the complexity of Burgundy. With Cabernet and Shiraz, we’re competing at any level. For Pinot Noir, the journey continues,” says Gago. It’s a journey Penfolds has been taking for nearly two centuries, and one that Gago and his successors will no doubt savour. Meanwhile, the greatest wine discovery you may make this year could just be a wine from a brand that’s been hiding in plain sight.

King Charles and Queen Camilla (the then Prince Charles and Duchess of Cornwall) taste the 1962 Penfolds Bin 60A with Peter Gago in 2015, Milton Wordley Photography