Blue car going fast on a road

We drive the ultimate incarnation of Aston Martin’s four wheel drive SUV supercar

A blue SUV car driving on a road in the country side

The Aston Martin DBX707 offers a luxury nexus of dynamics, effortless style and performance © Max Earey

Not many of the glamorous supercars from what some people refer to as the golden age of motoring have remained. You can’t buy a new Jensen, Bizzarrini or De Tomaso now. One brand that somehow managed to overcome many bumps its historical road, and remain proudly independent – rather than simply a brand extension of a large conglomerate – is Aston Martin. After teetering on the brink of extinction in the 1980s and 90s, the company is now going through something of a golden era of its own, with the hyper wealthy fighting to get hold of the astonishing Valkyrie hypercar, and the Vantage and DB12 sports cars now appealing to new generations of young, affluent professionals and enthusiasts.

Times have changed, though, and every car company, however sporting its origins, needs to have in its portfolio a type of car that would make its own historic racing drivers cringe. The SUV, a type of big, high, spacious and powerful vehicle, is, arguably, more relevant than a sports car for a new generation of newly minted in countries which are nearly acquiring wealth themselves. Often for good reason: a place with a challenging road infrastructure, or conversely with newly laid roads in a straight line grid, it’s not a place to enjoy a low-slung, hard, riding, agile, high-performance sports car originally aimed for the track.

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That’s where the versatile SUV comes in, and our example of Aston Martin’s own take on this kind of car is in keeping with its history of making cars that stand out. Ours was in bright orange, with a lavish, black and orange accented cabin. The shape may be very different to a classic sports car, but for the moment anyway, one key element remains: a roaring V8 engine with 707PS under the bonnet. This type of engine, which emanates a compilation of wonderful cacophony, depending on how hard and fast you are driving it, is perfect for a sports car where you want to get to that point on the sweeping road where you can push it between 5000 and 7000 rpm.

For a huge SUV, it certainly has the power and the thunder, although arguably, this kind of engine will be less missed an SUV with everything goes electric, than it will in other cars which positively encourage high performance driving.

black car interior

With 900Nm of torque, this SUV provides a sports car acceleration and high speed

What is a DBX also has his sharpness – in its looks but also in the way it handles, something that is always a challenge for these big cars with high centres of gravity. It is an SUV that actually enjoys being aimed down challenging driving roads. Perhaps not narrow twisting lanes, as it’s quite big and wide, but it would be very much at home on the broad, sweeping curves of Bavaria or southern Tuscany.

There, you can revel as the engine tears through its different tones as it approaches the top of its rev range, rushing you forward ever faster – this is a very speedy car, although all luxury SUVs now are, whether electric or petrol powered. And then, back in the urban environment in which most of these cars spend most of their time, it’s back to being a menacing and rather fun designer tool.

And what about Aston Martin‘s natural home in the stately home-lined lanes of England? We would recommend a different combination if your life is based there: one of Aston Martin’s gorgeous convertible sports cars for high days and holidays, and a 50-year-old rusting Range Rover for the winter months. That way you will stay true to the aristocratic values of this fabled British brand.

 

Read more: Audi TT RS Review

 

Find out more: Aston Martin DBX707

Online Editor: Isabel Phillips

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LUX x Deutsche Bank

As global content and marketing partner for Deutsche Bank, we create content, virtual and real life events, business, academic, institutional and individual introductions, and collaborate on ESG strategy.

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Photo by Andy Mann

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Deutsche Bank x LUX ESG Strategy

The Mission

To help Deutsche Bank position themselves as the lead banking institution to be pioneering ocean conservation and the blue economy.

Execution

Sourcing and securing key leaders to participate in events and conferences around sustainability and in particular ocean conservation and the blue economy.


Thought leadership content streams created for Deutsche Bank over multiple channels.


16 page section in LUX magazine and online featuring leaders in the ocean economy, investors and philanthropists developed over several years with a special edition dedicated to the conference.


Introductions to partners who can enhance Deutsche Bank’s involvement in the ocean conservation space.


Direct Introductions to potential clients who are interested in investing in the blue economy or philanthropically towards the Deutsche Bank Ocean Resilience Philanthropy Fund.

Result

Created high engaging, original and successful events conference connecting ideas, entrepreneurs, thinkers and leaders.


Formed long term-partners and clients in the ocean conservation space.


Produced content for the intended audience showing Deutsche Bank’s commitment to ocean conservation.

Case Study

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Deutsche Bank x LUX ESG Strategy

The Mission

To help Deutsche Bank position themselves as the lead banking institution to be pioneering ocean conservation and the blue economy.

Execution

Sourcing and securing key leaders to participate in events and conferences around sustainability and in particular ocean conservation and the blue economy.


Thought leadership content streams created for Deutsche Bank over multiple channels.


16 page section in LUX magazine and online featuring leaders in the ocean economy, investors and philanthropists developed over several years with a special edition dedicated to the conference.


Introductions to partners who can enhance Deutsche Bank’s involvement in the ocean conservation space.


Direct Introductions to potential clients who are interested in investing in the blue economy or philanthropically towards the Deutsche Bank Ocean Resilience Philanthropy Fund.

Result

Created high engaging, original and successful events conference connecting ideas, entrepreneurs, thinkers and leaders.


Formed long term-partners and clients in the ocean conservation space.


Produced content for the intended audience showing Deutsche Bank’s commitment to ocean conservation.

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Photo by Ben Thourad

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Photo by Ben Thourad

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Photo by Ben Thourad

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Deutsche Bank x Frieze Art Fair x LUX

The Mission

Amplified Deutsche Bank’s leadership role as a bank in the art world, produced content for the intended audience showing Deutsche Bank’s commitment to art, and formed partnerships and client relationships.

Execution

Year round content creation and coverage in print, online, social media
and video.


Introductions to collectors and artists.


Exclusive events at Deutsche Bank, Frieze lounge and collectors’ homes.


Interviews and interactions with artists and collectors.


Special issues of LUX devoted to Deutsche Bank x Frieze.

Result

Amplified Deutsche Bank’s leadership role as a bank in the art world.


Produced content for the intended audience showing Deutsche Bank’s commitment to art.


Formed partnerships and client relationships.

Case Study

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Deutsche Bank x Frieze Art Fair x LUX

The Mission

Amplified Deutsche Bank’s leadership role as a bank in the art world, produced content for the intended audience showing Deutsche Bank’s commitment to art, and formed partnerships and client relationships.

Execution

Year round content creation and coverage in print, online, social media
and video.


Introductions to collectors and artists.


Exclusive events at Deutsche Bank, Frieze lounge and collectors’ homes.


Interviews and interactions with artists and collectors.


Special issues of LUX devoted to Deutsche Bank x Frieze.

Result

Amplified Deutsche Bank’s leadership role as a bank in the art world.


Produced content for the intended audience showing Deutsche Bank’s commitment to art.


Formed partnerships and client relationships.

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Reading time: 19 min
A grey sports car outside a vineyard
A grey sports car outside a vineyard

The Aston takes in the Clos de la Roche vineyards in Burgundy, France

In the second part of our Great Drives series, Darius Sanai travels, in an Aston Martin DB11 V8 Coupe, from the Jura Mountains, Switzerland to London, UK via Burgundy and Champagne, France for a quick tasting of Amour de Deutz, 2008

In the Vallée de Joux in the Jura Mountains in Switzerland, signs for watch manufactures (factories) come as thick and fast as signposts for whisky distilleries on Speyside. Tempting though it was to make a stop (we at LUX know the watch manufactures well, but they require a little planning to visit), we dropped down a gear in our xenon-grey Aston Martin DB11 and zoomed out of the valley along snaking roads through deep forests. Every mile or so, the trees dropped away to reveal a lake or another valley. We opened the windows to hear the thrumming of the Aston’s V8 engine, a low, mellow but not over-loud rumble, bouncing off the slopes on either side of the road. This was a joyous drive.

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The DB11 Coupe is a piece of automotive architecture, sculpted, so it seems, from a block of granite. It feels satisfying to drive, even if you are not moving. It is very satisfying, and not a little fun, to drive when you are. The empty French roads allowed us to accelerate a little faster and farther than perhaps we would have done in Switzerland, where we had started that morning, or back in England, our final destination. It’s not overly challenging, but it is nicely weighted to give you a sense of Aston Martins of old, which were slightly macho and brutish as well as beautiful, like Sean Connery as James Bond, or perhaps a young Marlon Brando. Fortunately, too, it does not succumb to the latest trend of making extremely fast cars too easy to drive.

the black leather interior of a car

A peek inside the Aston Martin DB11

You would not buy the DB11 if you just wanted a very fast car, we mused, as the road, having descended down through the north side of the mountains, straightened out along a plain lined with wheat fields. These days, almost any electric car – and there seems to be a new one every day – can be programmed to go as fast as a moon rocket, but where’s the fun in that? This Aston, with its masterpiece of an exterior and equally chiselled interior, and lovely waffles of leather all around inside, is an event to be in and to arrive in. The hotel we were staying at that night in Burgundy, Hostellerie Cèdre & Spa Beaune, gave it pride of place in its car park.

A car behind an arched gate

The Aston Martin DB11 V8 Coupe in the courtyard of the Deutz champagne house, France

The Cèdre is exactly the kind of place you want to arrive at when touring France. A little palace or big mansion (take your pick), on the edge of the old walled town of Beaune in the centre of Burgundy’s wine country, it has a driveway lined with very smart cars that show the measure of its clientele, who travel from all over the world to stay and taste wines here. There is a maze of a garden with ornamental ponds and seating dotted around the foliage. We sat there that evening and enjoyed a glass of poignant 2019 Château de Meursault, salty and nutty and balanced, from a small producer just a couple of miles away. The air smelled like the wine. Inside, the Cèdre is traditional and rich, like the home of a wealthy merchant. By the bar, an Enomatic machine, which preserves open bottles of wine, serves a selection of the great vintages of Burgundy – no need to visit a wine estate, just stay here and taste.

the outside of a white hotel with tables and parasols in a garden

Garden dining by night at the Hostellerie Cèdre & Spa Beaune, Burgundy

Our room was characterful and split-level, with bedroom and bathroom on one floor and a living area in a gallery above, big enough for a group of four to stretch out on the sofa and chairs, fine wines in front of them, and chat into the night. The room didn’t have a big view but it had an interesting one, across the outskirts of Beaune to the vineyard slopes creating its eponymous, and delicious, red wine. One of the world’s most ancient vineyard sites, its history can be traced back 1,000 years. This is a soulful hotel.

A massage chair with a brown towel on it surrounded by stone and glass walls

The stylish Nuxe Spa in the vaults of the Cèdre

Our focus the next day was a drive across the countryside of central France, from one of its great winegrowing regions, Burgundy, to another, Champagne. These are connected by an autoroute, and getting there can take fewer than three hours. But that would not do justice to a car like this, so we took the back roads instead. First, we wound our way up the low, but very definite ridge of the Côte-d’Or, where we saw the same Burgundy vineyards we had seen from our hotel room, and then through forests, glades and ancient villages on the Plateau de Langres. This is Charlemagne territory, one of the most historic but unexplored parts of France. In each village there were at least a few grand houses, hundreds of years old, that wanted to tell a story.

A lounge with a fireplace and leather brown chairs

A cosy ambience at the Cèdre Lounge Bar,

The Aston ambled happily through them, like a big dog strolling with its mistress, then roared down the empty byways when the countryside emptied out a little. After a couple of hours, wanting to make it to Champagne for our next meeting, we headed back towards the autoroute, joining it near Charles de Gaulle’s home village of Colombey-les-Deux-Églises. On the smooth French highway, the Aston reverted to its alter ego of relaxed grand touring car, purring quietly.

Champagne bottles lined up

The sublime tasting at the Deutz champagne house, France

Deutz is not a champagne house that is familiar to so many international wine collectors. It doesn’t market itself like the region’s more famous names. Perhaps it doesn’t need to, we reflected, as our taxi dropped us at the maison’s cobbled courtyard (the Aston having been parked safely at our hotel for the night). After a tour of the massive underground cellars, we were shown into a beautiful historical house, its decor preserved as the Deutz family created it in the late 19th century. The tasting room was really a garden room, looking out onto lawns and intricately planted borders.

A window with flowers behind it

Window views from the garden room at the Deutz champagne house

Deutz is about quality more than marketing – more than anything, we thought, as we were guided through a selection of the maison’s champagnes. The vintage rosé, 2013, was delicate, balanced, floral and beautiful. They only got better. The prestige cuvée, Cuvée William Deutz, had a power, a richness and a kind of nobility to it – the sort of champagne you would serve at the coronation of a king (a shame the French got rid of theirs), or perhaps at a dinner to mark the 200th anniversary of your watch manufacture. But it was another one of their champagnes that really got into our souls.

three wine glasses on a table

Tasting of Cuvée William Deutz and Amour de Deutz

Amour de Deutz is made from 100 per cent Chardonnay, the best picks of the white grape that the maison gets its hands on every vintage. We tasted the 2013, 2009 and 2008. They were sublime: complex nutty creaminess, a savoury edge, richness yet ethereal lightness and a kind of golden flavour. Each was more powerful than the last, yet as gentle as a butterfly. Featherlight yet eternal.

Read more: Great Drive: Santa Monica to Napa Valley, Califonia

The next day, powered by memories of the Amour de Deutz, we cruised back to the UK in the beautiful, purring Aston, a case of golden champagne treasure in its (small but adequate) luggage compartment. The perfect little grand tour in the perfect grand tourer.

Find out more:

astonmartin.com

cedrebeaune.com

champagne-deutz.com

This article was first published in the Spring/Summer 2023 issue of LUX

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Reading time: 7 min
Aston Martin DBS Superleggera Volante
Aston Martin DBS Superleggera Volante

Aston Martin DBS Superleggera Volante

In the final part of our supercar review series, LUX takes the Aston Martin DBS Superleggera Volante for a test drive

What is a sports car? In an era of AI and soon-to-be self-driving cars, the idea of driving as a sport is an anachronism. Everything from power steering to radar-controlled cruise control mean the elements of activity and chance in driving are being eroded. If ‘sports’ is a measure of speed, the fact that even the most anodyne of fully electric cars can accelerate as fast as many traditional sports cars only adds to the question.

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One answer comes in the form of the Aston Martin DBS Superleggera Volante. Volante in Aston terms means convertible, and while this car has many modern accoutrements as a price tag of several hundred thousand pounds/dollars/euros would suggest, it is very much old school in that it is aimed at the pleasure of the driver and passenger, and not as an implement.

The Superleggera is powered by a 715hp V12 twin-turbo engine, which means that it has to be a monster. It is a striking-looking car and the carbon-fibre finishing on the exterior adds to the air of menace and poise. Roof down around town, it attracts a lot of looks, of admiration rather than hostility. This is a cultured car, and it makes a cultured noise. Unlike almost any other car with this power, it is also pleasurable to drive around town. Give a car more than 700hp and the ability to accelerate from 0 to 60 in the blink of an eye, and you often have something that is a bit of a pain to drive unless you are pressing on through an empty, fast road.

The Superleggera has a traditional automatic gearbox, rather than a F1-style manual gear shift (you shift gears with your hands on the paddles), meaning you can just stick it in D like a family school-run car and pootle around town quite happily. It rides firmly but doesn’t shake your brain out through your ears like some cars with extreme power specifications, and its medium-weighted steering makes it easy to manoeuvre. Roof down, you can see all parts of the car for parking – it’s a different story with the roof shut.

It’s the same with the accommodation. On a series of sunny summer days, we managed to cram four full-sized adults into the car for a two to three-hour journey each day. This is not what the car is made for: what you really want is to put the front seats back and drop your Bottega Veneta shopping bags in the rear. Still, when pressed, this supercar really can carry four adults, and some bags squashed in the boot.

Read more: LUX Loves: Richard Mille’s collaboration with Benjamin Millepied & Thomas Roussel

Conversely, the driver and front-seat passenger enjoy a wonderful experience. This is a car that can cruise at extremely illegal speeds, enjoyably and safely without too much breeze in the front. Some cars in this category excel at the racetrack, others are more aimed at high-speed comfort. The Aston is squarely in the middle, and actually succeeds in this difficult task rather well. Mashing the accelerator produces laugh-out-loud thrust all the way into those illegal speeds and beyond. Meanwhile it is a delight to steer through a series of fast, smooth bends.

Convertible car

Interior of the Aston Martin DBS Superleggera Volante

It also means that it is not as exciting or capable on tight roads as a full-on supercar; the Aston is heavy and will lose composure if pushed through the gears on a bumpy, sharp corner. Nor is it a calm, quiet cruiser, and the cabin does not have the luxury finish of its competitors. More nicely finished air vents and a detail in front of the passenger (perhaps a Superleggera logo, as appears on the bonnet), along with some more exclusive-looking leather on the dashboard, would make all the difference in what is after all a low production-volume car.

Other elements, though, are unique: the bellowing thrust from the V12, the steering that is calm and talkative; and the feel-good factor of piloting a car that requires effort. It is great fun to drive, and has a feeling of cultured Britishness. It’s very much at one with the company’s history as a supplier of cars to James Bond.

In fact, we can’t think of a better car for James or Jane Bond to be driving down the Grande Corniche while chasing a master criminal in a Tesla that runs out of electricity. Before turning up for an evening of fun and frolic at the Grand-Hotel du Cap-Ferrat with his or her gender-neutral companion for the night. Expensive, but a perfect sports car for the times.

LUX Rating: 18.5/20

Find out more: astonmartin.com

This article originally appeared in the Autumn/Winter 2020/2021 Issue.

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sports car on road at sunset
sports car on road at sunset

Aston Martin DBS Superleggera Volante

In the first of our supercar reviews, we take one of the world’s fastest convertibles for a spin: the Aston Martin DBS Superleggera Volante

What is the purpose of buying an expensive fast car? The manufacturers themselves have had plenty of focus-group conversation over glasses of Krug at owner events; and so have we at our own gatherings of friends and readers.

Two-seater fast cars generally fall into one of two categories: super sports cars, created to be able to go around a racetrack as fast as possible while remaining legal and reasonably comfortable to drive on the road; and what the industry calls grand touring cars, which can be just as powerful but are biased more towards comfort, theoretically for crossing continents.

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The two categories are bound together by looks – all of these cars are designed to garner attention – and indulgent, hedonistic design. In reality, not many people use cars from either category for the purposes they were designed for. You are as unlikely to take a multi-million euro Ferrari LaFerrari on a race track as you are to test your gold Rolex Submariner at the oceanic depths for which it is designed. And if you want to cross the continent in comfort, you will jump in a jet, and ensure your car is waiting for you at the other end, rather than endure traffic jams and police speed traps.

Which brings us to the Aston Martin DBS Superleggera Volante. This is a car that looks as exotic as it sounds: long, wide, sculpted and slightly brutal. It is not a show-off car like, for example, a Lamborghini, which is guaranteed to get the whole street looking at you; nevertheless with the primordial roar of its engine and its sheer presence on the road, it is a car that tells everybody around that you are here, and that you have made it.

Convertible car interiors

It is also the most powerful regular production Aston Martin, a significant statistic in itself. Get in and steer it down the road, and it doesn’t feel quite as wild as the horsepower figure, which at 715 is around five times that of the average car, might suggest. The steering is superb, with feel and sharpness. Some cars in this category have so much engineering to manage their enormous performance, that the sensations of driving are dulled. Not in the Aston, the noise and handling of which immediately let you know that you are driving something very special. It feels sharper, more alive, and more connected than the previous generations of powerful Aston two-seaters, while remaining comfortable and civilised enough not to shake you around, and that alone should guarantee it some loyal customers trading up.

Read more: Gaggenau presents new series of super-sleek combi-steam ovens

But it is also very much a grand touring car. You don’t feel that every prod on the accelerator will send you hurtling over the horizon and off the edge of the world, as is the case with some supercars these days. The DBS works through its rev range a bit more like a V12 engine of old, gaining speed with momentum, despite having distinctly new tech using turbochargers to aid its power delivery. To appreciate what you can do properly, you need a long stretch of road, ideally with a Mediterranean beach café at the end. Put your foot down, feel the car gathering pace relentlessly as the engine sears towards its redline. It’s a supremely satisfying feeling, and slightly old school with its delayed gratification. It is not a car that tries to handle like a go-kart with a rocket on it. Its pleasures need discovering slowly. But it certainly has a hard, supercar edge to it.

Nobody buys one of these for comfort and practicality, but it does reasonably well on both. There is plenty of space for two in the front, and some shopping bags on the back seats; only a masochist would want to actually sit in the back, although we did fit one teenager in with their legs across both back seats and the roof down. They had a whale of a time.

In an era where cars, even at the very high end, have never been better, but also have never been more similar in terms of engines and general engineering, the Superleggera Volante (Volante just means convertible in Aston speak) has two things that make it distinctive: character and class. You can buy faster cars for the money, and flashier cars, but James Bond circa 1966, teleported to today, would recognise immediately that he was driving an Aston as soon as he shut the door and hit the start button. Priceless.

LUX Rating: 18.5/20

Find out more: astonmartin.com

This article was originally published in the Spring 2020 Issue.

 

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Vintage photograph of Jack Heuer of TAG Heuer swiss watches greeting Enzo Ferrari seated at a table
Vintage photograph of Jack Heuer of TAG Heuer swiss watches greeting Enzo Ferrari seated at a table

Enzo Ferrari (seated) being greeted by Jack Heuer in 1974

Famed for its relationships with key drivers in the 1960s and its innovation with the Ferrari F1 team in the 1970s, TAG Heuer is now working with Aston Martin and Red Bull Racing. Jason Barlow explores the Swiss brand’s new world of creative horological engineering

The firepower in a Formula One team isn’t solely derived from the car’s hybrid powertrain or its drivers. Alongside arguably the hottest young talent on the grid, Max Verstappen, Red Bull Racing has established a formidable array of partners. Prominent amongst these are two names that combine contemporary global brand equity but also pulse with historical resonance: Aston Martin and TAG Heuer. For students of such things, this triumvirate is one of the most powerful in world sport.

The first fruit of the relationship is a beautiful Carrera Calibre Heuer 01 chronograph, the Aston Martin Special Edition, whose dial is skeletonised by a pattern of hexagons that delivers an aesthetic parallel to the distinctive design language used on the latest Aston Martin Vantage, while a black brushed-ceramic tachymeter bezel and PVD-treated case with a sapphire window to view the movement bring TAG Heuer’s signature design features to the fore. (The collaboration has also yielded a second watch, the more affordable Formula 1 chronograph.)

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These are exciting times for Aston Martin and new avenues are opening with bespoke collaborations with iconic brands such as Red Bull Racing and TAG Heuer. Formula One offers the ultimate global stage to build awareness of the carmaker’s brand and the relationship with Aston Martin Red Bull Racing has created the revolutionary hypercar, the Aston Martin Valkyrie.

TAG Heuer timepieces shown in the cockpit of a racing car

The Tag Heuer Formula 1 Aston Martin Racing Special Edition watches in the cockpit of a 2018 Aston Martin Vantage

Of course, cars and watches are a pairing that, if not as old as time itself, certainly go right back to the earliest days of the automobile. What is a chronograph if not a technically complex machine strapped to your wrist? In a watch with a fine mechanical movement, the interaction between the tiny chains, gearwheels and axles (or arbors) operates with the same sort of thrilling alchemy that you find in an internal combustion engine. Some of the techniques go much further back in time, and by a considerable margin: the fusee, a conical device which reduces inconsistencies in the mechanism’s torque curve, can be spotted in the drawings of Renaissance designers and artists such as Leonardo da Vinci and Filippo Brunelleschi.

Mounted timepiece by Edouard Heuer

Edouard Heuer’s dashboard-mounted Time of Trip chronograph first made in 1911

Motor racing is obviously a rather more recent phenomenon, and although other brands have worked the angles, TAG Heuer was the first to make the connection. Edouard Heuer’s dashboard-mounted Time of Trip chronograph, designed for use in cars and biplanes, appeared in 1911. In 1916, the Mikrograph arrived, a stopwatch with the ability to measure time to an unheard of one hundredth of a second. The expertise of the Heuer Watch Company soon extended to other big sporting events, including the Olympics, and by 1958 it had unveiled the Rally-Master, a dual-face device which featured a Master Time eight-day clock and a Monte Carlo stopwatch. Star drivers had also begun to appreciate the wristwatch as an appropriate accessory, and Juan Manuel Fangio was an early adopter.

But it was during the 1960s that the story intensifies, particularly when it comes to the Carrera names, originally derived from the legendary, and frequently deadly, 1950s Mexican road race, the Carrera Panamericana. Jack Heuer, Edouard’s grandson, takes up the tale:

Portrait of watchmaker Jack Heuer of Swiss brand TAG Heuer

Jack Heuer

“I first heard about the Carrera from Pedro Rodríguez at the 12 Hours of Sebring endurance race,” he recalls. “The officials were members of SCCA [Sports Car Club of America], voluntary guys, and I supplied them with their timing equipment.” Heuer was busy developing the world’s first self-winding chronograph at the time (the Calibre 11 automatic chronograph would arrive in 1969) and was searching for the right way to promote its new creations. “We were too small to go full blast with big advertising worldwide,” Heuer told me. “So I said, maybe we should try PR.”

This was a master-stroke, as it turns out. “The Rodríguez brothers were racing with Ferrari, and they were still so young they were travelling with their parents. Pedro and his brother Ricardo were two of the fastest, smartest and bravest endurance drivers of all time. To hear them talk of the Carrera made my imagination soar. Just the sound of the name itself – elegant, dynamic, easily pronounced in all languages – was charged with emotion. I thought, that’s a good name for a watch.”

Read more: Mollie Dent-Brocklehurst on the art x technology revolution

Porsche, of course, had been using the name on model derivatives since 1955, and it was one of the company’s drivers, Jo Siffert – also known as ‘Seppi’ – who really established the Heuer name in motorsport. The son of a poor Swiss farmer, Siffert hustled his way into F1, and signed a deal with Heuer in 1969 to become the company’s official brand ambassador. Significantly, this was the first non-automotive personal sponsorship deal in F1 history.

Siffert had been a Heuer fan for years and was even buying watches at cost price and then selling them to his colleagues in the pit lane. Though more closely associated with Heuer’s Autavia chronograph – colloquially known as the ‘Siffert’ by its many fans – it was his partnership with Porsche in the world sports car championship that secured Siffert’s legendary status, but also granted Heuer’s Carrera and Monaco chronographs the untouchable status they still enjoy 50 years later amongst racing and watch fans.

Steve McQueen as a racing driver in the 1971 film Le Mans

Classic style watch with black strap and silver square face

Top: Steve McQueen in the film ‘Le Mans’ in 1971. Here: the Heuer Monaco watch the actor is wearing

There is another factor we can’t overlook, however, one that’s reeling in a new generation of clients who have probably never heard of Jo Siffert. They all know the movie star Steve McQueen, however. In 1970 he was at the height of his box-office powers, and McQueen embarked on a passion project that was an ode to the famous French endurance race, the Le Mans 24 hours. The actor had first met Siffert at the Sebring 12 hours race in 1970. Along with Derek Bell, Siffert had been hired to teach McQueen how to drive a Porsche 917K for his role in the film Le Mans (1971), and although the prop master had already approached Jack Heuer about supplying watches for the film, Seppi happened to be wearing one of his anyway – a Monaco. When the film’s director, Lee H. Katzin, urged McQueen to finalise his character’s appearance, he replied, “I want to look like Jo, because he’s a real racer, a real pro”.

McQueen, the Heuer Monaco and Le Mans: it’s the gift that keeps on giving. But at least it was real, as Bell remembers. “I thought Steve drove very well. In fact, he was probably better than we all realised. He was driving that Porsche 917 around Le Mans, after all, pretty much flat out down the Mulsanne Straight, and people were scared of that car. I don’t recall him even testing it beforehand. It really was a hell of an era.”

Read more: Why now is the time to go to Sabi Sabi, South Africa

Bell continues, “I suspect he’d find the mythology that has grown around him hilarious. He was so laid back, there was no sense of the superstar thing, and that’s what came across to us the whole way through. He didn’t want to be an actor, he wanted to be a racing driver. Every spare moment he had, he’d sit with us.”

Jack Heuer, meanwhile, didn’t rest. In 1973, he did a deal with the biggest motorsport name of all, Enzo Ferrari, becoming the Scuderia’s official time-keeper, both in Formula One but also at the then recently constructed Fiorano circuit. New track-side photo cells combined with a device called the Le Mans Heuer Centigraph gave Enzo Ferrari the edge he was so adept at finding.

“Our agreement with Ferrari was key, because it is still the biggest marketing coup we ever made,” Jack Heuer says. “Ferrari was a myth and still is. I was the same age as Enzo’s lost son Dino, and I just seemed to connect with him. He was a great salesman, though, and a ferocious negotiator. He would always push for more than we could really deliver. We supplied engraved watches to all of Ferrari’s drivers in that period. It was a fantastic time.”

And a pioneering one, too. Whether by accident or design, TAG Heuer’s motorsport roots run deep, and they run true. Quite simply, it’s why we love their watches. The alignment with Aston Martin and Red Bull Racing promises to put the brand right back at the sharp end of the grid once again.

Discover the collection: tagheuer.com

British model Cara Delevingne sits on mound of earth in the African bush wearing all black for TAG Heuer campaign

TAG Heuer brand ambassador Cara Delevingne on set in South Africa for TAG’s latest campaign

Don’t Crack Under Pressure

British model and brand ambassador Cara Delevingne  travelled to the South African savannah for TAG Heuer’s latest campaign. Working with Kevin Richardson, nicknamed ‘The Lion Whisperer’ for his unique relationship with the predators, the shoot required Cara to pose for the camera while a male lion approached in the background — truly testing the brand’s ‘Don’t Crack Under Pressure’ motto. “There isn’t any human or animal on this planet that hasn’t felt pressured,” comments Cara. “Pressure doesn’t have to be a bad thing… it’s how you work under that circumstance.”

Still, working with wild animals isn’t without its dangers. Photographer David Yarrow shot from inside a cage, whilst Cara was called back to safety each time the lion came too close, allowing only a few seconds for each shot. The result is a series of strikingly raw monochrome images, one of which was auctioned off for £120,000 with the proceeds being donated to the Cara Delevingne Foundation, which supports young woman all over the world. “In this visual, Cara is shown as powerful, courageous, audacious and commanding of respect,” says Jean-Claude Biver, TAG Heuer’s CEO. “I hope her attitude and engagement with her foundation will inspire many around her to do things differently, to innovate, to take risks.”

Watch behind-the-scenes footage from the campaign:

Millie Walton

This article was originally published in the Winter 2019 issue.

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luxury wrist-bracelet with black strap and metal detailing
luxury wrist-bracelet with black strap and metal detailing

Two side release clasps open the S177 wrist piece, mimicking the design of a supercar’s ‘gullwing’
doors.

British brand Senturion has launched a new limited collection of high-tech supercar key bracelets

Senturion’s latest collection of luxury tech-bracelets synchronise with your supercar, using embedded RFID (Radio Frequency Identification) technology, to function as an out-there alternative to a car key, on your wrist.

Follow LUX on Instagram: the.official.lux.magazine

The Senturion Key S17 collection is limited to only 177 pieces, which are fully customisable from the specifications and strap to the core finish, precious stones and personalised engravings.

luxury bracelet mechanism in calf leather and gold with diamonds

S177 with PVD coated titanium, calf leather, rose gold and white diamonds, starting from £31,750

The piece is compatible with high performance cars such as Bentley, Ferrari, Rolls Royce, Bugatti, McLaren, Aston Martin, Lamborghini and Porsche, and starts at a base price of £15,850 for brushed titanium.

Read more: Model Emma Breschi on social media and body positivity

Owners of bespoke Senturion Keys include Usain Bolt, Prince Albert II of Monaco, members of Chelsea F.C., Romain Grosjean and the Sultan of Brunei.

Our only gripe: LUX Editor-in-Chief Darius Sanai points out the Senturion Keys only work with the technology of the newest generation of Ferraris, meaning classic models like his can’t qualify.

Learn more about the production process of Senturion Key:

To find out more visit: senturionkey.com, or follow the brand on Instagram: @senturion_key

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Ergonomics, style and sound. Sports car technology, intelligently combined.

Ergonomics, style and sound. Sports car technology, intelligently combined.

In which Darius Sanai experiences the latest model of the most iconic sports car of all, and an updated version of a modern legend 

Porsche 911 C4S Convertible

Pity is not an emotion that has commonly been projected onto purchasers of Porsches over the decades. Envy, loathing, awe, respect — all of these have their place. But pity?

Yet I do feel for purchasers of the latest Porsche 911 Carrera 4S Cabriolet, and, more particularly, for the car’s makers. They are judged by an impossibly high standard.

When comparing benchmark wines against each other, it is standard practice, among professionals and amateurs, to do so ‘blind’, in a quasi-scientific setup that ensures each product is (theoretically) judged on its virtues alone, and not its reputation.

It is impossible to do so with cars. Even if you were to blindfold a driver until he was seated, and to cover up the badges in the interior, most driving enthusiasts would recognise the interior style of a new sports car as belonging to a brand with which they are familiar: whether it’s Aston Martin’s architectural cool, AMG’s metallic chic or Ferrari’s boyish flair. In the case of the Porsche 911, one look at the rev-counter dominating the instrument pod and the sweep of the interior door handles is enough. Even though the latest 911 may have no visible parts carried over from its predecessors, it is plainly a 911.

And that means it is judged as a 911: not just an icon but a benchmark, the 911 is to sports cars what Château Lafite is to wine or (currently anyway) what Bayern Munich is to football. Everyone wants to try and beat it; everything else is the underdog.

Even the most ostensibly unbiased enthusiast may fall into the trap. Drive the latest Aston Martin, or speedy Jaguar, or Audi, and you err on the side of the positive. You forgive. The steering that is not quite right is ignored in favour of the handling balance that is. Traction that may be questionable is overlooked in favour of blowout mid-range performance. Back seats that aren’t really usable are less relevant than the machined finishing on the dashboard. You are constantly thinking: is it as good as a Porsche? Is it better? Parts of it are better!

Porsches, like all cars, are constantly improving: each generation is faster, smoother, more economical, roomier, more efficient. And the 911 can only be benchmarked against itself. I climbed in to the 911 C4S Cabrio, and, instead of marvelling at its stunning exterior — stretched, slicker, smarter than before — and modernised, roomier interior, immediately asked myself whether the electronically-aided steering system would be as alive as the wonderfully tactile steering in its predecessor model.

I realized I was preparing to judge the 911 on a different standard to any other sports car: not asking whether it was fun, fast, well-made and complete, but whether it was perfect: whether every element of it was an improvement on every element of every one of its predecessors.

And that would be falling into the trap I outlined above. So, instead, here are my views on the new 911 C4S Cabrio — at the moment the fastest of Porsche’s convertibles, with an uprated engine, as well as four-wheel drive — as if written by someone encountering the brand for the very first time.

Firstly, it looks stunning. Mine was in silver with a crimson roof, and matching crimson interior — every centimeter of the seats, doors and dash leather was crimson. Very, very cool. Even in more standard colours, the extended back and elongated light cluster on the rear give it an elegance that adds to the 911 squatness (necessary because the engine is in the back). It instantly makes all the previous models look a little squitty.

The interior is functional and purposeful, rather than chic: the red dash leather is a good idea because I imagine that in black it might look a little basic. There are lots of switches and the instrument display is absolutely clear and crisp. There is a surprising amount of room: much more headroom than in any other sports car (even with the convertible roof) and so much rear legroom that my long-legged 11-year-old could happily sit straight while my long-legged wife sat in front with her legs stretched out.. The downside, according to the rear seat passengers, is that the seat squab itself is flat and you have to sit very straight up. Fine for a fit nearly-teen child, not so good for a bibulous adult.

You may imagine that the slim front area of a 911 doesn’t offer much of a boot/trunk and it’s certainly an odd shape, stretching deeper than it does long, but it’s surprisingly commodious. It can take a couple of weekend bags, tennis rackets and other bric-a-brac with ease — apparently golf clubs fit comfortably in it (although I would think that if you are keen on golf perhaps a Jaguar might suit you more).

The convertible roof is very quick and easy to raise and lower electrically, and you can now do so while outside the car by pressing a button on the key, which makes for a good show on the street if you are hiding behind another car. You do need to keep pressing hard, though, or it stops and reverses its movements next press; in the end I found it easier to do so using the button in the car.

Instantly noticeable on driving the 911 is the beautiful purity of the accelerator’s response. There is no mechanical connection these days between the pedal and any engine — it’s all done by computer, like flying an Airbus. As a result fast cars can suffer from one of two ailments: over-eager programming that sends the car spurting forward as soon as you brush the pedal, which is both tiring and inauthentic; and turbo-response, which means wildly differing amount of go per touch on the pedal depending on where you are in the rev range.

The 911 suffers from neither of these. Instead, you feel like you are coaxing that powerful six-cylinder engine gently from a prowl to a growl and then finally a wild sprint.

I spent the first couple of days with the Porsche driving it like a sports car: engaging the Sport option that speeds up responses and firms up the suspension, measuring my way into corners and blasting out, noting with satisfaction that, pushed hard, it has a wonderfully interesting tendency to remind you the engine really is at the back — the 911 thrill, although I shouldn’t be noting that as I am playing the 911 novice here. I can’t think of a better sports car.

On the last day I had an early-morning journey entirely within central London, so I flipped it into lazy-automatic mode. Comfort suspension, automatic gearbox. How would it cope? Would it feel like a caged lion? Would the automatic gear changes to maximise engine efficiency mean you never got into the speedy range of the engine, and thus lacked performance to zip into gaps in traffic?

It was surprisingly good: quiet, smooth, with enough low-rev muscle to remind you that you were in a seriously fast car. Not as intuitive as a sports car with a proper automatic gearbox like an AMG Mercedes, perhaps, but this is technically an automated manual, not a traditional automatic, although the differences are becoming increasingly moot.

And how was the steering? It is precise, well-weighted, intuitive, and gets more communicative the harder you drive. I suspect that on a circuit it would be brilliant. Compared to all the other super-sports cars out there, it’s near the very top. Putting the 911-critic hat back on, I would, if pressed, say it’s not quite as tactile as the previous version of the 911 that went off sale last year. It means the car, as a whole, is perhaps a tad more grown up. Less instantly loveable, perhaps, but a better machine. And if you want fun, all you have to do is lower the roof, punch Sport, and the (optional) exhaust button that makes the car sound fabulous, and take off. At the price, the 911 Carrera 4S Cabriolet is impossible to beat.

LUX Rating: 18.5/20

Chassis control systems make a key contribution to the 911 driving experience

Chassis control systems make a key contribution to the 911 driving experience

Porsche’s iconic 911 celebrates its 50th birthday this year. To mark the occasion, LUX spoke to Vic Elford, former racing and rally legend and one of the most famous 911 drivers of all time, for his view on how the icon has developed over the decades.

LUX: What is the defining driving characteristic of a 911?
Vic Elford: Unlike many ‘luxury’ cars of today which apparently think for themselves, the Porsche 911 can not be left to just wander around on its own — it needs a firm, knowledgeable hand in control at all times!

How does it compare to its peers when driven on track?
The simple answer is, it has no peers! There is no other car like the 911 in what it can do and how it does it. Sure you can make some Ferraris go fast, even some modern Corvettes, although they do it by brute force and not engineering superiority.

Is each generation of 911 better than the last, in what way?
I would say, “I would say different, but not necessarily better”. For example, in my ‘Porsche High-Performance Driving Handbook’ originally published in 1994 and still selling well in it’s second edition today, the chapter on ‘Driving in Unusual Conditions’ explains how to drive fast on snow or ice; but since the advent of on-board electronics which take over when they think the driver has overstepped his or her ability, some of those manouevres are impossible to do with a modern car. And you can’t switch them off; they are always waiting in the background ready to switch on again when they think something is wrong.

Have they become less thrilling even as they have become more sophisticated?
In some ways, yes, as noted above.

Which are your favourite 911s to drive in the real world, and why?
Older versions where I decided what the car was going to do, not the car itself!

What are your favourite 911 memories?
In 1967, only the second time I had driven a 911, I should have won the Monte Carlo Rally, but quirky regulations meant that although we were leading as we approached the Col de Turini for the very last speed test before the finish, I had no snow tires available when it started to snow heavily. I finished third. So my favorite moment was the following year, 1968, when for the first time the Monte Carlo Rally was a pure scratch event — fastest driver in the fastest car wins. I did! First time for Porsche, last time for a Brit!

911s used to have a reputation that they needed handling with care — do you think this is still true?
Years ago the 911 had a reputation created by people who had no idea what they were doing. A 911 is a very gentle understeering car but early ones, especially the short wheelbase which was so effective in rallies in the late 1960s, were extremely sensitive to the input from the driver, especially in the way it affected the balance of the car. Modern versions are too, but to a much lesser extent as improved chassis engineering and having tires that fit the performance of the car iron out most of the problems for normal drivers.

Would you encourage 911 owners to get onto the track?
Sure; why not? Just make sure you read my book first and then get really expert tuition from an approved driving school or from the expert driving consultants at a Porsche Experience Centre.

If you could have one 911 from any era to race, which would it be?
A 1967/68 911R with a 2 litre four-cam engine!!! (If you have never heard of that engine, look it up. I think I am the only driver who ever used it).

If you could have one 911 from any era to own and drive every day, which would it be?
Since I discovered and analysed the need for it and then wrote the original specification, I would have to say, ‘The Porsche RS America’, 1993. Preferably in Sky Blue, my favourite colour!

World Class Dynamics - The new revised V12 engine makes this the most powerful DB9 every produced

World Class Dynamics
– The new revised V12 engine makes this the most powerful DB9 every produced

Aston Martin DB9 Volante

It is hard to believe it has been 10 years since Aston Martin launched the DB9. Motoring experts point to its predecessor, the late 1990s-issue DB7, as the car that saved the company, selling more units than all Aston models before it put together. But the DB9 was something else. While the DB7 still had hints of old-fashioned English sports car about it — parts of it were based on the 1970s Jaguar XJS — the DB9 was strikingly, brilliantly modern.

Here was a British sports car which you wouldn’t dream of specifying with walnut wood on the dash and black piped Connolly hide on the seats accompanied by a Racing Green Exterior. It had to be metallic grey or black, with anthracite leather, all the better to show off the metallic-chic dash. The DB9 belonged to an industrial-chic, minimalist, modernist school of design — indeed, it was at its vanguard. It was equipped only with a V12 engine, looked superb with brushed aluminium and carbon fibre adorning its interior, and was a quantum leap over any other Aston in terms of driving appeal.

It was developed with a personal passion by Dr Ulrich Bez, the transformational CEO of the company who is also a successful racing driver. My first experience of the car was in a pre-production model driven on the country roads around the factory between London and Birmingham by Dr Bez himself.

Brilliant and highly desirable though it was, the DB9 was not perfect. Its imperfections were minor and masked by those wonderful avant-garde looks and that beautiful-sounding engine. They crept up on you slowly. In my first drive with Dr Bez, I couldn’t help notice that for such a sophisticated-looking car, its ride seemed ever so brittle. Drive onto a change of road surface and you could feel the change with a thump, and seemingly no suppleness in the suspension.

I drove an early DB9 to Scotland and back and returned with a blend of exhilaration and doubt. This was an involving, entertaining car to drive; but pushed like a sports car, its responses weren’t as progressive or intuitive as they should have been. It wasn’t agile, like a Porsche 911, and it wasn’t as relaxing as a Bentley.

It did look beautiful though.

Now, a decade later, there is a new DB9, although in terms of its looks it is strictly evolutionary. It looks like a sleeker, updated version of the original, particularly from its mean, flat front end. But there’s no mistaking what it is. The interior has also had the touch of a gentle magic wand: you know things have changed, but it’s unmistakeably a DB9 and you would be hard-pressed to say what, exactly, has changed.

Nearly 50 per cent of all parts and more than 70 per cent of all body panels are new

Nearly 50 per cent of all parts and more than 70 per cent of all body panels are new

The engine, still a V12, has 60 horsepower more than the original, taking it to 510, and while this sounds like a lot, it is worth bearing in mind that the lead two-seater super-convertible at the time of the Aston’s original launch, the Mercedes SL55 AMG, managed more or less that kind of output a full 10 years ago. (Its successor has even more now.) And the Aston is not a lightweight car.

For the purposes of an honest assessment, I took along as a passenger a friend who bought one of the first DB9s to appear in 2003 and who still owns it, among numerous other cars. (His is a coupe, while my new test car was a convertible ‘Volante’ version). His immediate response a few seconds after we set off down a central London road was that this model was far more refined, quiet, and smooth in its ride. “It’s like being in a saloon car,” he said. “Mine is like a wooden go-kart in comparison.”

The actual driving experience is also very different, although subtly so. The car sounds the same — that is to say, magnificent — and you still know you are at the helm of a long two-seater super-sports car. This DB9’s responses are smooth, accurate, progressive: it is a relaxing car to drive slowly through traffic, especially when you hit the D button for fully-automatic mode. It heads into corners with gentle determination, or with gusto when you push it, although at speed you are more aware that this is quite a heavy car, despite the admirable flatness of the suspension. What is new is the suppleness to both ride and handling: there is no crashing of suspension, no unnecessarily sudden responses. It makes for a far more satisfying and relaxing experience.

The engine wails mellifluously when you accelerate, and this, combined with the looks which are as striking today as on the previous model, means it scores highly on the head-turn-o-meter I use while driving among tourists in central London. (Most accurately measured by the scientific measurement of cp/h, or cellphone pictures per hour.)

The Aston also has two back seats, although you need very understanding children if you are planning to sit them there (adults won’t fit) and they are best suited to Hermès and Chanel bags, including the larger sizes.

It seems almost all the niggles of the previous DB9 have been ironed out in this new model, although I should mention one factor that will be of concern to a minority of readers. The acceleration is fast, true and smooth, as a V12’s should be: but the car lacks the ultimate punch of today’s latest cars of this price, most of which would leave the Aston behind on cross-country blast (I am thinking in particular of the Ferrari California and Mercedes SL63 AMG). This may only make a difference of mere minutes to a journey, but it also means that an overtaking manoeuvre that is accomplished easily by those other cars might be tight in the Aston: and that’s not necessarily what you might expect from a car with an Aston Martin badge and a V12 engine and a price tag to match.

If that doesn’t worry you — and in most places, you won’t be able to use the car’s full power in any case — then the new DB9 Volante is as beautiful as it gets, and now refined, sophisticated and modern to go with it.

LUX Rating: 18/20

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