The Rosewood Beijing is one of Grand Luxury’s handpicked hotels

Grand Luxury is a curated hotel booking site and a concierge service through which clients can arrange exclusive, once-in-a-lifetime experiences. LUX speaks to the company’s founders, brothers Ivan and Rouslan Lartisien about handpicking their hotels, delivering first-class service and making the impossible possible

Ivan and Rouslan Lartisien

LUX: How did you take Grand Luxury from a start-up to a global business?
Ivan & Rouslan Lartisien: From a 3-person company in a maid’s room to a 100-person company based in Paris, London, Dubai, Mauritius, Philippines, Romania and Italy, Grand Luxury has changed entirely in just 10 years. To better serve our individual clientele, we strive to continuously exceed the boundaries of personalisation. We are now the 2nd largest booking force for luxury hotels in Milan, London, Paris, Marrakech. In 2018, we have also become the leading EMEA agency on the luxury segment. The explanation might come from the fact that since the very beginning we have always been truthful to our original values.

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LUX: You handpicked all of the 350 hotels in the booking collection, did you visit them all and what were you looking for?
Ivan & Rouslan Lartisien: We have visited 90% of our hotels and rely on a network of travellers we know since the very beginning for the rest. We also have a team dedicated to visiting hotels on a regular basis but the final choice is always on one of us two.

We are mixing objective and subjective considerations. First of all, the hotel must meet the core standards of a 5-star deluxe hotel. But there must be a rather unique feeling, a special “je ne sais quoi” that will make you feel you are entering in a one-of-a-kind property. A Grand Luxury Hotel might not even feel like a hotel anymore. During our selection process we must have the conviction that we are about to engage in the promotion of a most unique place and enchant our existing clients and of course the new comers to Grand Luxury who we shall lure to our exceptional universe.

Grand Luxury clients receive exclusive perks at hotels they book through the site such as the Baccarat Hotel in New York

LUX: What defines first class service?
Ivan & Rouslan Lartisien: For us, luxury starts on-line and off-line when one of us engage on a conversation with the client. Everything has its importance: from the property we had curated, to on-line photos, content and suggestions to enhance the trip. We then ask many questions, not in a formal and mechanic manner but in a way our engagement seem natural and genuine. It’s quite irrational but when you show interest and express empathy, it works.

Luxury used to be materialistic, brand-driven, “stuff”-centric. Today it is more about the “moment”, the parenthesis you open to break away from your daily routine or your busy occupation. From being a Mom of 3 teenagers to a woman who looks after her for that one week and away from the family.

To this end we select, inspect and curate places that are truly exceptional. Not from a physical stand point but from our client’s perspective and for what they really want or need.

Luxury is also about the “results”, the outcome of a trip: be it to celebrate a milestone event or to explore family roots, or simply get away and reunite with your spouse, your mom or your best friends.

LUX: How do the current trends in booking patterns differ from when you started 10 years ago and does it vary across culture?
Ivan & Rouslan Lartisien: To be honest, on some aspects – it did not change so much. We have been quite constant in our strategic vision as we had decided to focus on two salient points: a highly restricted selection of the best hotels in the world, and very personalised service, all of this with a digital twist! The combination of the very best hotels and quality service allowed us to reach a high ratio of repeaters. What has changed in the market is the quest for more experiential travel and the growing desire to experience a destination as locals. That is one of the reasons why Grand Luxury has completely revamped its website, it will be rolled out at the end of the year to embrace these new market trends. Of course, we have to adapt to the cultural aspects.

Read more: How Hublot’s attracting a new generation of customers

LUX: What are the top 5 guest demands?
Ivan & Rouslan Lartisien: Unlike some long lasting and rather terrible clichés, wealthy customers are not capricious and impatient. Their demands (we prefer to use the word requests) reflect who they are and what is important for them (in general or for this specific holiday). If this is a family reunion for a special occasion, all details count from smooth arrivals to small attentions for each member of the family and to make sure you meet these expectations, there is only one technique: ask many questions and anticipate! Do not leave anything to chance (this is good for every single client). Many contact us not to simply find a great holiday spot for them, but for a reason and over the years we had many situations e.g. this famous film director who needed a quiet place anywhere in Europe likely to inspire his writing therefore had to have a solid historic feel without being difficult to reach! This gentleman, a widower for a few months, who wanted to visit all the places he had been happy with his wife before she passed after a sudden leukemia. Imagine the amount of emotion behind his request.

This father who wanted to reward his only daughter for graduating brilliantly. Not a regular five-star palace hotel guest but who had decided to spend well over what he would normally do, to celebrate this milestone event in his family. This very rich family (2 children age 8 and 10) who decided to spend a whole month in Paris and give the children a true education in art, history, culture. They wanted to have a young university teacher every day, capable to take the children on a different experience in a nice, supporting yet demanding manner.

And one day, we had this Australian billionaire who wanted to propose on the third floor of the Eiffel Tower. He wanted to have it for himself and the woman of his life. We managed to obtain a yes from the very traditional institution at a rather high price. Our client was a bit hesitant to spend so much and we knew he was open to an alternative suggestion. In a day we managed to contact the Musée Rodin and to privatise the famous museum for an hour after closing. Champagne had been arranged next to Le-baiser (the kiss) one of the most moving piece of Rodin and of course it work very well as she said yes and was incredibly touched by the gentleman’s surprise proposal.

LUX: Can you tell us more about some of the sought after experiences Grand Luxury can arrange?
Ivan & Rouslan Lartisien: We always try to work on experiences that will work on emotion, memories and take you more deeply in the cultural essence of a country. For instance in Paris, we worked on a specific program about French gastronomy. We picked the clients at 5am at his hotel, brought him to a very nice bakery in the heart of the old Paris to see before the opening of the shop how the croissant and baguette are made, taste it fresh out of the oven. Then the client took a basket of bakeries and was brought on a Riva on the French Seine to eat on a nice private breakfast-cruise, with Champagne of course as you are in France. Then, the client was brought back to his hotel just in time to see the arrival of the food supplies at the Michelin-Star restaurant.

The Royal Mansour in Marrakech is another of Grand Luxury’s hotels

LUX: How is luxury travel evolving?
Ivan & Rouslan Lartisien: The big change we’ve seen in the last few years is the way people expect to experience a destination. Today, all of our clients from around the world want to feel like a local when they visit a destination, so we bring them experiences that will show them the heart and soul of the place. We have guides in each destination who are really knowledgeable about certain aspects of a place, so we’ll call the guide that best fits the preferences of the guest. In terms of hotels, we’ve seen that more and more people want a more residential feel in the place they stay, so they have a kind of home to go back to in the destination. This is something we’re seeing more and more of with luxury travellers.

The Grand Luxury app functions as a digital personal assistant

LUX: Is technology increasingly important to travellers or do they want to be off the grid and why did you launch the app to accompany the online site?
Ivan & Rouslan Lartisien: Technology for us at Grand Luxury Hotels is absolutely essential. It has never been used to replace staff but to increase value for our clients. The App is a perfect example. It is a unique opportunity for our customers to have their own assistant directly in their pocket. A transfer, the best new trendy restaurant close to your location, flowers or caviar in your room in less than 30 minutes, a great ballet or musical to go to in the evening! We make it easy for the customer to choose and book among our curated list of partners. And for us, technology is here to answer to clients who want easy and quick options. But if they want to speak to their dedicated adviser, they can of course chat with him/her anytime through the app!

LUX: What can users expects to see with the upscale concierge service?
Ivan & Rouslan Lartisien: Anything, there is no specific limit. It Is all about the client’s needs and wishes. 3 years ago we set a special trip for a small group of opera fans which was meant to end in Prague. On the last night we booked Don Giovanni at the Estates Opera House (where Mozart debuted the famous opera). We had told our clients that a supper would be served after the show but we did not mention where. We had actually arranged for our group to have dinner on stage … with the cast!

On another occasion we had set a wedding anniversary in Venice. The clients (a very nice couple in their 70s) had decided to treat themselves to a long weekend in Venice. Nothing too original so far – but as they head to the restaurant for a dinner we had booked for them, we sent them by boat to a small palazzo instead, where their family and close friends were waiting for them (we had arranged the group to travel a day after and of course made sure their were completely invisible so another of our Venice property was chosen) the family had asked us to surprise their parents, they also wanted to pay for the stay and finally add a fun touch and a small show at the palazzo to also recognise how exceptionally loved the couple was.

LUX: Where will Grand Luxury be in 5 years?
Ivan & Rouslan Lartisien: 5 years ago we had approximately 10 employees. We are now almost 100. The only limit is our imagination. We already have so many plans for the coming months : full relaunch of our website under a completely new design, deepen our offering with far more experiences to offer, launch our new website www.grandluxurycruises.com … Just for one year. What is sure is that Grand Luxury wants to position Itself as a luxury brand offering 360 degrees offer in the travel industry.

Discover Grand Luxury’s list of hotels: grandluxuryhotels.com

The Big Bang Unico Teak Italia Independent, only 100 of which were made

Hublot is fusing smart technology with sleek design to enthral a new generation of customers. Jason Barlow reports

Hublot is enjoying a renaissance. A renaissance that began with four weeks in the global spotlight this June, its prominence during the most compelling football World Cup in a generation exposing this most quixotic of watch brands to a huge new audience.

Inspiring an allegiance between a brand and a client is way more complicated than simply (expensively) forging a partnership with the world’s biggest football tournament, Formula One, or any number of individual ambassadors. Clearly, it helps. But it also helps when the brand in question has something genuinely interesting to say. There are lodestar names in the world of haute horology – Rolex, Patek Philippe, Audemars Piguet – and there are arrivistes, upstarts. Too many to name, in fact, and each freighted with a different set of promises. But certain attributes rise above the rest. Innovation. An engineered aestheticism. Authenticity. This last one is a cornerstone of the entire luxury edifice, and takes time to establish.

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Some get there with incredible rapidity: to take an example from a parallel world, Bugatti began making cars in 1909, artisanal Italian supercar maker Pagani only in 1992. The latter’s cars are the Fabergé eggs of the automotive sphere, precious beyond belief, Pagani’s connection with its clients the ne plus ultra of the car world. Or think of the Marchesi Antinori winery, whose classic Chianti production spans an incredible 26 generations, all the way back to 1385. An astonishing HQ in Bargino, Tuscany, acts as a temple to Antinori’s status and relentless ambition.

Hublot CEO Ricardo Guadalupe and Jean- Claude Biver, head of watchmaking at LVMH

Hublot made its debut in 1980, but has navigated its way to a position of formidable brand power. In 2017, it enjoyed a record year, with a growth in sales of 12 percent, against an industry-wide backdrop of reduced revenues. How has it achieved this? CEO Ricardo Guadalupe’s approach is a fascinating one to dissect. “At Hublot, we strive to have technology at the service of the aesthetics,” he explains. “For us, it is not a battle but a right mix to find.”

I ask Guadalupe to delineate the brand’s ambassador strategy.

“Firstly, we go where our clients are! We continuously focus on our customers, we elaborate our partnerships in accordance with the interests of our clients, to better suit their needs and their expectations. Football, cars, art and music are such areas where our customers are.

Read more: Moynat unveils new collection of bags in London

“We are partnered with FIFA and UEFA, which are the two most important organisations in the football universe. And with Ferrari, which is certainly the most famous car brand in the world. We do things
according to our motto: ‘First, unique, different.’ When entering a new partnership, we always research to fuse our world with that of the ambassadors. What is important is that the potential ambassador is already a Hublot client and that he/she loves the brand. This really matters for us.”

Brand ambassador Usain Bolt

It’s sometimes tempting to think that many high-end brands are 70 percent marketing confections, 30 percent watch. Tuning this approach with the right sensitivity and science is something Guadalupe and his team are acutely aware of.

“We try to have the same strategy for all the countries in order to allow everybody to be part of the Hublot world,” he says. “But of course, we have some differences and some specificities for some markets. In China, we do not do print advertising, only digital. We also stage events around our boutiques or around the department stores where we are present. We have some ambassadors linked to their country: [pianist] Lang Lang is known all around the world but in China he is even more than a superstar.

“Our prices start from about £3,000 and we have a large selection at different prices. It means every person with a budget for a luxury watch can find his or her Hublot timepiece. Besides, we indeed think that we sell a dream, but it is not necessarily the most expensive watch. It is just about the emotion the client shares with their watch.”

The Big Bang Referee watch, to coincide with the 2018 World Cup

Entry points are moot. When former CEO of Hublot Jean-Claude Biver (now head of watchmaking at LVMH, to whom he sold the brand in 2008) decided to lower the barriers to TAG Heuer ownership to bring in the next generation of customers, it risked diluting its appeal to older, wealthier, arguably more discerning clients. Here, too, is another link with luxury brands beyond the watch world, and it had to be done. Ask any CEO in the automotive sector to outline the challenges they face, and high on the list will be reaching millennials. They simply don’t have the same relationship with cars that their parents did, partly because connectivity means something very different in 2018 than it did in 1988. The smartphone is the device that conquered the world, not always beneficently. So, how does Hublot tackle this challenge?

“As in the car, your first watch cannot be a Hublot,” Biver says in his typically forthright way. “You need some culture and knowledge, and most importantly you probably need to buy first one or two ‘classic’ or ‘traditional’ watches, before being ready for a disruptif and fusion watch.”

And what of the threat posed by so-called smart watches? Here, surely, is the item craved by millennials, at the expense of traditional watch-making.

“I am fully aligned with Mr Biver’s view,” says Guadalupe. “Smart watches should be considered as an advantage for the Swiss watchmaking industry because they conquer the wrist of people who weren’t wearing any watch. Moreover, one day, those young clients will also be interested in owning a piece of art on their wrist – and this is what we do.”

Hublot watches are still made in Switzerland

The brand collaborated with tattoo artist Maxime Büchi

Guadalupe also believes that Hublot’s very youth permits the disruption desiderated by so many brands, including some heritage names. It also liberates Hublot from the urge to simply reboot past successes. Instead of yet another tribute to something, he’s more interested in using new material, such as ceramic or sapphire. The partnership with Ferrari is emblematic of this approach: Hublot’s Techframe imports Ferrari’s expertise in advanced materials, to thrilling effect – how does titanium, King Gold or PEEK (polyether ether ketone) sound? Working with Italia Independent’s Lapo Elkann also maximises
the opportunity for what the fabulously flamboyant scion of the Agnelli family calls ‘contamination’. Tattoo artist Maxime Büchi has worked wonders there.

Read more: Château Mouton Rothschild supports restoration of Versailles

But back to connectivity, and Hublot’s unique manifestation of the concept.

“We created our first connected watch, the Big Bang Referee 2018 FIFA World Cup, as it was a specific need expressed by FIFA,” says Guadalupe. “Wanting a customised watch for the referees, FIFA asked Hublot to conceive the perfect watch to accompany them on the pitch during matches.

“Moreover, it was not possible to have all the necessary information on a mechanical watch, that is why we did a connected one. Nevertheless, it has all the attributes of the iconic Big Bang. Its emblematic architecture cut out of the lightness of titanium, its bezel decorated with six H-shaped screws, its Kevlar insert. Even the display on its analogue mode dial could pass for the same aesthetic as that of the automatic models. It is certainly a connected watch, but it is first and foremost a Hublot watch.”

Hublot’s ‘digital boutique’ launch in New York

Two other over-arching trends can’t be ignored. Firstly, does the resurgence of interest in ‘analogue’ – more vinyl records were sold in 2017 than any year since 1988 – favour Hublot?

“I think we must combine the two together,” says Guadalupe. “Digital is important and we must be into it if we want to keep in the era of time, but at Hublot, we keep thinking that it is important to merge tradition and innovation. It is not because we created a connected watch that we are forgetting the past. A key of our success is we are able to find the good balance between those elements.”

The other is the rise of ‘experiential luxury’, the realm that exists beyond the mere act of acquisition. This is a major preoccupation in the luxury world.

“Hublot is aware that the key asset of an excellent customer relationship is based on trust, availability and flexibility,” says Guadalupe. “We have innovatively imagined a ‘virtual’ digital boutique that perfectly complements the role and presence of its physical boutiques around the world. By remotely offering its customers 3D-facilitated access to its products, knowledge and knowhow, Hublot is successfully creating a new bespoke customer service, and preserving the essential denominator of any relationship – that is to say the human connection. It is a new customer experience that is beginning in the United States before being rolled out across the entire world.”

Hublot’s moment looks set to continue.

Discover Hublot’s collections: hublot.com

This article originally appeared in the LUX Beauty Issue. Click here to view more content from the issue.

Five Château Mouton Rothschild vintages will be included in the “Versailles Celebration Cases”

Throughout Spring 2019, Sotheby’s will auction 75-limited edition cases from Château Mouton Rothschild to help fund restoration projects at the Palace of Versailles

Renowned French wine producer Château Mouton Rothschild  is auctioning 75 collector’s cases each featuring five vintages with labels designed by contemporary artists who have also exhibited at the Palace of Versailles, including Giuseppe Penone, Bernar Venet, Anish Kapoor, Jeff Koons and Lee Ufan. Aptly titled the “Versailles Celebration Cases”, funds raised will go towards supporting the ongoing restoration projects at the Palace.

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Château de Versailles. Photo by Thomas Garnier, Courtesy Château de Versailles

The auction will begin in Sotheby’s Hong Kong on 1 April, followed by London on 17 April and concluding in New York on 4 May. Successful bidders will also win an invitation to a private tasting at Château Mouton Rothschild, as well as two tickets to the Versailles Celebration Gala Dinner at the Palace of Versailles in September where ex-cellar vintages of Château Mouton Rothschild will be served.

Discover Château Mouton Rothschild’s full list of collaborating artists and labels: https://www.chateau-mouton-rothschild.com/label-art/discover-the-artwork

Each year, Parisian luxury brand Moynat selects one aspect of their craft to spotlight. This year the focus is clasps, buckles, closures, hooks and rings, as LUX discovers at an exclusive preview in the brand’s Mount Street Boutique in London

The Mini Gaby in Leaf

Artistic director Ramesh Nair‘s most recent designs for Moynat explore the mechanisms of the luxury brand’s bags with the aim of both creating seamless function, ease and elegance.

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The Esquisse Clip bag in Mandarine

Admiring one especially exquisite Art Deco inspired clasp, we’re told that the design is based on the pattern of an architectural arch that Nair was drawn to and photographed. Other closures have been developed for their movement, practicality and playfulness, taking inspiration from classical buckles and locks, or everyday objects. The clasp on the Esquisse Bag, for example, is a bulldog clip on a thin silver chain.

The collection also plays with materials. Encased in very thin layers of stone, the Mini Vanity bags are amongst the most innovative with versions available in sandstone, slate, and granite.

To view the full collection visit: moynat.com

Actress Isabelle Huppert photographed by Fred Meylan

Acclaimed actress Isabelle Huppert, 65, has appeared in more than 120 films since her debut in 1971, including her Golden Globe-winning turn in Elle in 2016, and The Piano Teacher, for which she won Best Actress at Cannes in 2001. She is also the most-nominated actress of the César Award, France’s national film award. Here, she considers the gender pay gap and the privilege of time with LUX Associate Editor Kitty Harris

1. As a woman in film, knowing that men are paid more than their counterparts, do you think things will change?

Yes of course, you can always wish for change, because obviously it’s a worldwide fact that women have still a lot to gain. When I started as an actress, I did everything possible to fight for myself. In a way, fighting for myself was fighting for women in general, but I always felt I had to be in a certain position in the films I was doing.

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2. What’s your greatest fear for future generations?

I think it’s more and more difficult to find a focus. Sometimes I see very young people having difficulty finding an aim in life. I don’t know why that is, maybe because there are too many options or not enough in certain fields. But I hope it’s only temporary in their lives.

3. How did you balance work with raising children?

I’m in a very privileged situation. It’s a lot more difficult for women who have to fight for time and to navigate with money problems. It’s a problem in everybody’s life to run after time, to consider that life is too short and days are too short to put everything together, but it wasn’t a problem for me.

4. Do you feel social media is enhancing or damaging our society?

I don’t know what to think about it, but it’s not important to my life. I have to say I am aware of it, of course – you have to live within your time and you cannot completely ignore it. Although I know some people do ignore it and, in a way, I praise them for being completely ignorant of it. It’s so difficult now to keep things private and secret. Everything is so much more exposed and open to interpretation and therefore, misunderstandings. It doesn’t only propagate bad; it’s great to be kept politically informed about how people experience difficulties and tragedies around the world. I wouldn’t choose whether it is good or bad. You can also take it as a game.

Read more: Andermatt Swiss Alps reveals concert hall & artist collaboration

5. Has there ever been a moment in your career where you have been misunderstood or misinterpreted?

There is always a misunderstanding, but you have to live with it – there is nothing you can do about it. Especially for life as an actress, you have a certain image through the roles you play and some of it is true and part of it is untrue, but that comes with the territory. The public side to it necessarily creates a kind of misunderstanding.

6. What for you are the biggest social worries at the moment?

Well, [my worry] is the same as it has always been – but maybe it’s more obvious now – the imbalance between wealthy countries and non-wealthy countries. And with all the movement with migrants, it looks like it’s getting worse and worse.

This article originally appeared in The Beauty Issue. Click here to view more content from the issue

The Zenith El Primero Elite

With its revolutionary new mechanism, Zenith has challenged a 300-year-old watchmaking standard. Rachael Taylor meets the innovator behind the brand

In the Jura mountains, a high-altitude stretch of Switzerland deeply embedded in watchmaking heritage, Julien Tornare is operating a start-up. A 153-year-old start-up. Or at least that’s the way the Zenith chief executive views his leadership of this watch brand in flux.

The past couple of years have been stacked with innovation for Zenith. At global watch fair Baselworld in 2017, the maison delivered a reboot of the quite aptly named Defy collection that has shaken up not only its own offering, but the watchmaking status quo. The star of that first new wave was the Defy El Primero 21, a high-beat chronograph that can offer timing accuracy to 1/100th of a second, should you need to be absolutely sure which of your colleagues can complete the morning coffee run the swiftest.

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The Defy Classic with a blue alligator leather strap

Six months later came the really big news. Defy Lab, an experimental line of watches powered by silicone oscillators, not metal, had the watch community ready to self-combust. This was the first time that someone – Guy Sémon, a physicist and former French navy pilot, who is now the general director of Zenith’s sister brand TAG Heuer, to be exact – had successfully challenged the 300-year-old balance spring method developed by Dutch horologist Christiaan Huygens, the man responsible for the satisfying swing of an oscillating weight on your wrist.

What in traditional mechanical watchmaking once required 30 individual metal components, can now be done with just one silicon part. As well as reducing possible mechanical complications by having only one component to maintain, and making the watch lighter, this alternative silicon-driven mechanism also uses less power, and so increases the power reserve of the watch.

Zenith watches are still made in its atelier in Le Locle, Switzerland

The Defy Classic

When the Defy Lab watches were launched, just 10 were made, and these experimental timepieces were very much sold as experiences. For an entry fee of CHF29,900, a small group of connoisseurs was inducted into the Defy Lab. Each was flown first class to Switzerland to collect their watch, and have dinner and a wine tasting session with Tornare and his boss Jean-Claude Biver, the charismatic president of Zenith parent company LVMH’s watch division. Between jovial sips and nibbles, the two pressed upon these early adopters that by supporting this launch, they are now part of watchmaking lore, and also that their watches might be less than flawless.

“There might be some corrections,” admits Tornare. “I told them, you’re buying the research so your watches may not be perfect. They understand that they are part of the turning point, not only for Zenith but for the whole [watchmaking] industry.” Rather than be put off, this collusive, pioneering spirit has the collectors rapt – and connected. “On their own initiative, they have created their own WhatsApp group,” says Tonare.

Read more: Why you need to see the Rodin “Draw, Cut” exhibition at Musée Rodin, Paris

While the Defy Lab launched to much fanfare – with watches delivered by drone to a packed-out preview as Biver shouted, “We are the future of watchmaking!” – the use of silicone has had its detractors, who are worried that this game-changing engineering could destroy traditional horology. “Every time we change something you have two different reactions,” muses Tornare. “Purists are often against change, but when you get to the wider population of clients and millennials, that’s what they want. They want to buy something that brings something new and creative. We have to work between these worlds.”

Though he refers to the purists as friends, it is the more adventurous crowd that Tornare is really pursuing with the new direction in which he has been pushing Zenith since his arrival at the brand 18 months ago. “I worked a lot with Mr Biver [when I first joined], we exchanged a lot on the DNA of the brand,” he says. “In 153 years of history, there has always been a very strong spirit of innovation. Now the big question is, how do we keep millennials interested in mechanical watches? If we don’t want to become a museum brand, we have to keep bringing new things.”

When speaking of Zenith’s innovation, Tornare refers to the El Primero, which, when it launched in the 1960s was the first Swiss-made, fully integrated automatic chronograph, making it revolutionary at the time. And the line remains one of the most respected automatic chronographs in its price range today. Yet, like the rest of the Swiss watch industry, Zenith got complacent in the boom times. “The whole industry became a little bit static, especially in the past 12 to 15 years when all the brands did so well with the first generation of Chinese [wealthy consumers] buying anything at any price. Maybe the industry became a little bit lazy. Global brands tended to look to the past, including Zenith. It’s very important to wake up. We need to build from our heritage, but also create for the future.”

The Zenith building’s facade bears the initials of founder Georges Favre-Jacot

Zenith’s manufacturing facility was renovated in 2012

Tornare is applying this methodology not only to the products that Zenith produces, but to the entire company ethos. And with freshly installed ping-pong tables and cosy weekly breakfast chats with the entire team, he is consciously creating a start-up culture within a heritage luxury business. The concept is so alien that the highly respected IMD business school in Lausanne, at which Tornare himself studied, is currently working on a case study about Zenith and the challenges of being a retrospective start-up.

The Defy Classic with a titanium bracelet

Yet, for Tornare, who has spent much of his 25-year career in watches outside of his Swiss homeland, taking jobs in Hong Kong and the US, it makes perfect sense. “We have to think differently,” he says. “Swiss watch companies, and those located in the mountains, such as Zenith, are turned to the past. When I came on board, I started talking about a start-up spirit. I want to be innovative and dynamic.”

Read more: We ask Corum’s CEO Jérôme Biard 6 Questions

With a large staff deeply ingrained in Swiss watch culture, spread over 18 buildings, it was a hard sell at first. “The first [breakfast] sessions were difficult as it was a bit of a one-way speech and people were not interacting, but by the fourth session they got the exercise and one watchmaker stood up and asked, ‘Why don’t we have big celebrities like other brands?’,” says Tornare, who deftly responded that the lack of star power comes down to budgetary issues. “For me, though, it’s not about ideas to implement, it’s about the exchange and to make them feel part of the adventure.”

Stacked watch plates during manufacturing

The next step in that adventure is to commercialise the Defy Lab watches. “From the very beginning, we didn’t want to have 10 prototypes and then stop there,” says Tornare. “I still remember as a kid at the Geneva car show, you could see so many great cars looking like space ships, but they would never get on the market.” This isn’t what he wants for his brand.

Moving Defy Lab beyond science experiment status to full-blown innovator requires scale, and Tornare is “95 percent sure” that just after Baselworld 2019 at the end of March next year, Zenith should release a more commercial offering of these watches. Production levels will depend on keeping to a strict testing schedule, but Tornare is hopeful of producing between 400 and 600 watches, which he expects to be offered at a more accessible sub-€15,000 price tag.

The margin of error is so high for the silicone oscillators, that should the shape be out by a micron (the silicone is cut by laser and hand corrected), it will not keep time accurately, and as such, each watch needs to be individually tested. Tornare should know more at the end of the summer, when his team return from their holidays and bring back the Defy Lab watches they have been testing in different environments. Not quite the strict lab conditions we expect from Switzerland, but this crowd-funded research most definitely fits in with the all-new modern attitude of this evolving watchmaking legend.

View Zenith’s collections: zenith-watches.com

The Heritage Corum Lab 01

Luxury Swiss watch brand Corum is known for its boundary-pushing designs and adaptability. Following the relaunch of the iconic Golden Bridge collection with a brand new all-black aesthetic, we asked the brand’s CEO Jérôme Biard six questions.

Jérôme Biard

1. What comes first innovation or heritage?

Innovation comes first as it becomes very quickly heritage: time is flying. We need innovation to go forward.

2. How does Corum capture and hold the attention of millennials?

We like to play with our Bubble collection and artistic partnerships. We are also coming out with disruptive collections like our new Corum Lab 01.

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3. Are women becoming more influential in the luxury watch market?

Women represent 50% of the population on earth which means that we have the potential to expand. Also, watches are more and more used as fashion accessories and specifically created for women, they do not make a man’s watch into a woman’s watch. This is the reason why, we recently launched the Eleganza, the epitome of classic female elegance and subtly. We also launched during Baselworld our new Golden Bridge Round Jewellery. Beside, we have Elisabetta Fantone, Canadian pop artist + Juliette Jourdain, French photographer as ambassadors since 2016.

The Eleganza collection by Corum

The Golden Bridge, Corum’s iconic timepiece

4. Is there such thing as a unique design?

We launched the Bubble collection in 2000 to push our customers limits and introduce them to the quirkiest designs on the market. At 52mm, the statement Bubble is instantly recognizable due to its size and weight. On the other end of the scale, we recently launched the Bubble Mini, a 17mm cocktail watch that can be stacked or worn alone.

Our in-line baguette movement set in our Golden Bridge has been unique on the market since its launch in 1980, and there is still nothing else like it.

Read more: Why Lake Como’s appealing to a new generation of travellers

5. Will smartwatches take over?

I don’t think that classic watches are in competition with smartwatches. I believe that people will always desire hand-crafted pieces made from luxury materials and know-how. The style, the craftsmanship exceed the function.

6. What’s your favourite Corum watch and why?

It’s difficult to choose only one. Golden Bridge + Admiral Legend 42 mm blue bracelet and blue dial. We recently launched the Admiral Legend 42 Cabinet de Curiosités de l’Hotel de Crillon par Thomas Erber, beautiful!

Discover Corum’s collections: corum-watches.com

Up next in the exciting new development of Andermatt Swiss Alps? A state-of-the-art concert hall and artworks by a Swiss graffiti artist

At first glance, it might not seem like the most likely pairing: hip, Swiss graffiti artist Ata Bozaci with Andermatt Swiss Alps, the mountain village south of Zurich that over the past nine years has been gradually developed into a world-class, year-round destination resort. Yet Bozaci (who is known for working under the pseudonym ‘Toast’ and counts the late, legendary German photographer Gunter Sachs among his collectors) has been tasked with putting his artistic spin on Eisvogel, the latest apartment house currently under construction in the resort’s Holiday Village Andermatt Reuss.

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The house (which is due for completion in 2019) will be split into a series of smart studios aimed at younger urbanites. Smaller units are planned in a way that makes use of every square metre of space, plus residents can relax in the spa, socialise at the in-house bar and hang out in the communal kitchen, dining and chill-out zone – which is where Bozaci’s distinctive graphics come in. Similarly to the other apartment houses in the holiday village, owners here can also benefit from a specially developed rental concept that encourages them to generate income (and keep the place feeling lively) when they are away.

From the outset, Holiday Village Andermatt Reuss has been at the heart of this £1.3billion development project, encompassing around 500 apartments, 28 exclusive chalets and a handful of hotels including five-star, Jean Michel Gathy-designed, The Chedi Andermatt. An international architectural competition led to 30 global architects (including Kurt Aellen, Itten+Brechbühl and Soliman Zurkirchen) being selected to design the 42 apartment houses and hotels. Of those already sold, 50% have been snapped up by international buyers – many of them British, German and Italians – making the most of the exemption from both the Swiss Second Home Law and the Lex Koller legislation, which restricts the acquisition of real estate by non-Swiss residents.

Some, such as apartment house Alpenrose (due for completion this winter) are set around the main Piazza Gottardo, with its high-end restaurants, cafés and boutiques (other apartment houses are positioned just behind the square). Cleverly combining an alpine-inspired facade that integrates harmoniously into a traditional Swiss village with contemporary interiors, Alpenrose houses 20 apartments, from 50 square metres up to 146. Many have a glazed corner bay that provides excellent views of the surroundings, while maisonettes on the top floors come with their own sauna.

Andermatt’s redevelopment includes new apartment houses, hotels and chalets

Another important addition when it opens this season will be the Gotthard Residences: around 100 apartments, each with the added bonus of hotel services provided by Radisson Blu. Owners of the apartments, ranging from one-bedroom residential units to spacious multi-bedroom apartments and luxurious penthouses, will have complimentary access to the Radisson Blu fitness and wellness centre for the first three years, plus use of a ski locker in the hotel’s fully equipped ski room as well as a concierge on hand 24 hours a day. The Radisson Blu itself will also have six meeting rooms and a conference hall for more than 500 guests – making it an appealing venue for businesses throughout the year.

The process of realising Holiday Village Andermatt Reuss continues to have a positive impact on the local economy, with a 65 percent upswing in construction industry employment (this looks set to continue, with growth predicted in the hospitality, trade and service sectors). The number of overnight stays in the Urseren Valley has also increased massively: in 2016, the numbers reached 100,000 for the first time, and are expecting to hit 260,000 by 2022. This would place Andermatt at the scale of destinations such as Flims-Laax; with further expansion steps, the scale of Engelberg, Arosa or Grindelwald could be reached.

Of course, buyers are flocking here for the stunning natural beauty of the place. From blossoming pastures in summer for hiking and biking to the snow-blanketed mountains in winter, Andermatt Swiss Alps offers something for anyone who appreciates the appeal of fresh air and rural landscapes. Adventurous hardcore skiers come for the excellent powder, black runs and off-piste challenges of the Gemsstock Mountain; others make the most of ice-climbing at Göschenen and the ice-rink in Andermatt.

Read more: Photographer Hossein Amirsadeghi’s book launches at Hatchard’s

Now though, there is a handful of new sporting and cultural additions designed to draw in even more crowds. For starters, there’s the Andermatt Swiss Alps Golf Course (named Swiss Golf Course of the Year in 2017 for the second year in a row). Ranked among the Top 100 Golf Courses of the World with a rating of five stars, the Scottish-flavoured course, designed by the renowned German golf course architect Kurt Rossknecht, is over six kilometres long and meets international tournament standards. It comes with a modern clubhouse, The Swiss House, which doubles up as a hub for cross-country skiers in winter.

Not to mention a busy events calendar featuring the annual Bike Festival Andermatt (watch Olympians and world champions race in the PROFFIX Swiss Bike Cup), Andermatt Swiss Alps Classics (a classical music festival where concerts take place in various locations such as The Chedi Andermatt and the newly opened gondola station Nätschen) and Woldmanndli (based on an ancient custom where a procession of men enter the village to protect the forest below the Gurschen).

There’s also the much-anticipated Andermatt Concert Hall, a renovation of a former convention venue by Studio Seilern, due to open early next year. With an extended roof and covered plaza, it will adhere to the acoustic requirements of a state-of-the-art concert hall and be large enough to accommodate the Berlin Philharmonic Orchestra as well as host gala dinners and lectures.

The Studio Seilern-designed concert hall

As part of the ongoing Andermatt Swiss Alps project, there has also recently been a fresh focus on the gastronomy on offer within the resort. Multi-award-winning chef Dietmar Sawyere, who has been executive chef at The Chedi Andermatt since May 2015, has assumed overall responsibility for gastronomy. Currently the top choices for eating out in the resort are the restaurants at The Chedi Andermatt, which include one-Michelin-star The Japanese Restaurant (the five- to 10-course Kaiseki menu is a speciality), a wine and cigar library and the main restaurant, which has a noteworthy cheese cellar. Over the next few years, these offerings will be joined by half a dozen new restaurants in the village of Andermatt and on the surrounding mountains.

It’s all a far cry from when the Swiss Army was garrisoned near to Andermatt after World War II (prior to that it was a chic mountain resort on a par with Verbier and Zermatt). In 2003, the artillery range was closed, effectively reducing the population and the village’s major source of income at the same time. It wasn’t until Samih Sawiris, founder of Orascom Development, visited nearly 20 years ago that everything changed. Inspired by the picture-postcard Urseren Valley and untouched alpine countryside, he had an ambitious vision to turn the fortunes of the village around.

After collaboration with residents, government and tourism organisations, the people of Andermatt voted with an overwhelming 96 percent majority in favour of the development. Construction on the Andermatt Swiss Alps project began in 2009, the Chedi Andermatt opened in 2013 and to date, £687 million has been invested £131 million in 2017 alone).

Key to the master plan has always been merging the Andermatt and Sedrun ski regions into SkiArena Andermatt-Sedrun, the largest ski area in Central Switzerland – something which is coming to fruition this winter and by 2022, is expected to attract around 580,000 skiers over the course of a single season. There are also plans to invest another £305 million in the further expansion of Holiday Village Andermatt Reuss and the train station, cementing the area as a major destination for winter-sport enthusiasts.

The future for Andermatt Swiss Alps looks very bright indeed.

SkiArena Andermatt-Sedrun

This winter’s ski season marks the full opening of the new SkiArena Andermatt-Sedrun: more than 120km of pistes connected by the Oberalppass-Schneehüenerstock gondola cableway which can carry up to 2,400 people an hour from Andermatt to Gütsch mountain station. This huge development project has involved the construction of 14 lifts (some new, some replacements) and creating snow-making systems. Work on several new mountain restaurants is also underway. The result? For the first time ever, it is now possible to ski from Andermatt to Sedrun and back – what a thrill.

For more information visit: andermatt-swissalps.ch 

This article originally appeared in the Autumn 2018 issue, to view more content click here: The Beauty Issue

“Equine Journeys: The British Horse World” by Hossein Amirsadeghi, published by TransGlobe Publishing

Last week saw the launch of author and photographer Hossein Amirsadeghi’s latest book Equine Journeys: The British Horse World at Hatchard’s bookshop in London. LUX recalls the evening’s celebrations

On the top floor of historic Piccadilly bookshop Hatchard’s, artists, photographers and friends gathered to celebrate the launch of Equine Journeys: The British Horse World, the latest photography book by Hossein Amirsadeghi, best known for his international bestseller The Arabian Horse.

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Equine Journeys is the result of a year long road-trip around Great Britain and features photographs of renowned equine figures such as Sir Mark Prescott, Mary King MBE and John Whitaker MBE as well as a collection of essays and interviews. “It’s as much a celebration of Britishness as it is of horses,” the photographer told LUX. The book also includes five photographs by LUX contributing editor and artist Maryam Eisler. 

For more information and to order the book online visit: tgpublishingltd.com/products/equine-journeys

Guests gather to celebrate the launch of “Equine Journeys”

A race horse on the gallops at historic yard Seven Barrows

Horse trainer Nicky Henderson. Image by Hossein Amirsadeghi

Dartmoor ponies. Image by Image by Hossein Amirsadeghi

Vulcain. Courtesy Musée Rodin. Photo by Jean de Calan

Auguste Rodin is best known for his sensual, turbulent sculptures, but he was one of those rare artists, like Picasso, who transcended category or definition. He created tirelessly, favouring realist depictions of the human body, which celebrated individuality and emotion – a distinct departure from dominant traditions of decorative, thematic artworks.

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The latest exhibition at Musée Rodin in Paris presents a collection of the artist’s cut-outs and drawings, providing a glimpse into Rodin’s experiments and artistic processes. On display are some 250 drawings (the museum retains over 7,500), 90 of which contain cut-out silhouettes.

Deux femmes nues de profil dont l’une est agenouillée. Courtesy Musée Rodin. Photo by Jean de Calan

In Rodin’s own words, his drawings are,  “the key to my work”, but whether or not they provide an enlightened perspective on his sculptures, they are powerful, energised artworks in their own right. Figures appear twisted, contorted, writhing against watery red backgrounds, whilst elsewhere paint seems to leave a ghostly trail of movements from the past.

Ariane. Courtesy Musée Rodin. Photo by Jean de Calan

La prière s’élève de l’âme du croyant, 1883-1889. Courtesy of Musée Rodin. Photo by Jean de Calan

“Rodin: Draw, Cut” runs until 24 February 2019. For more information visit: musee-rodin.fr