A man standing on a fishing boat holding a fishing net
A man standing on a fishing boat holding a fishing net

Traditional net fishing from a boat

80% of the earth’s biomass is concentrated in the oceans. But how do we put a value on the deep sea? As the concept of natural capital — putting a price tag on the services nature provides — enters the mainstream, ocean expert and activist Karen Sack tells LUX Editor-in-Chief, Darius Sanai, why valuing nature needs to encompass more than just the dollar sign

Sack has over three decades’ experience in ocean conservation, law and policy, and currently serves as Chief Executive of Ocean Unite (co-founded with Richard Branson and José María Figueres) and Executive Director of the Ocean Risk and Resilience Action Alliance (ORRAA). Here, she explains why the time has come to incorporate ocean measurements into sustainability metrics, and how nature-based solutions should be at the forefront of any ocean investment strategy

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LUX: The concept of natural capital — of nature having value in and of itself — has historically been ignored. Why is it important?
Karen Sack: I do think it’s important, but we need to be careful not to reduce nature’s value to just a monetary value. The reason we have to put a value on nature is so that we can understand and incorporate it into the economic system that we all exist within. While, for me, this in some ways runs contrary to what we want to do – we want to just value nature in and of itself — we still need to incorporate nature into our valuation system. If we don’t, we will very quickly have to pay the consequences. We already are seeing this in terms of what is happening with the climate crisis.

Purple and brown corals in turquoise water

Fan Corals in Belize Barrier Reef

LUX: Can investment in ocean conservation be furthered by investment in the private sector?
KS: We need to blend together different types of finance to focus on the ocean’s protection. One of the issues that has arisen recently is how we account for the costs of marine protection. We’re focusing a lot on the question of what it costs in terms of potential revenue in terms of fisheries and other lost revenues. Yet we don’t apply that same standard when we think about providing a fishing company with a licence to fish; we don’t price those costs into that fishing licence. The private sector has been very involved in the extractive activities that take place in the ocean, and in some ways have been subsidised quite substantially by the public sector, so that those activities can continue.

The role of philanthropy in the ocean space is oftentimes to kickstart some of these discussions, to act as a springboard for investment from other areas. And oftentimes that’s what we need to paint the picture, so we understand the benefits of investment from the private and public sector.

Sri Lankan fisherman throwing a fishing net in the sea

Sri Lankan fisherman throwing a fishing net near Mirissa

LUX: When people speak of the blue economy, there might be an assumption that it is inherently sustainable. But the term can also encapsulate bottom-trawling and oil extraction.
KS: It has to be further defined. The Stockholm Resilience Centre has coined an interesting term: it talks about the development of the blue economy as a ‘blue acceleration’. If you look at different sectors of the economy that are investing in this space, you can see how lopsided and inequitable some of that development is. For example, small island developing states have protected something like 13% of all marine protected areas, which are in small island developing states. We call them ‘big ocean states’, because they have these amazing ocean real estate areas. That’s huge, yet the investment from other sectors of the economy, for example aquaculture, has been located within those small island development states.

Renewable energy is another example of where there has been a 500-fold increase in investment in offshore renewables over the past 20 years. Not one of those wind shore turbines have been located in a small island developing state. That is just so indicative of the lop-sidedness, because those countries require diesel fuel to be imported and yet are the most vulnerable to climate change.

A whale's head and tale sticking up in the ocean

A Humpback Whale

LUX: Does there need to be consolidation of a single set of rules and definitions for companies, investors and governments to follow?
KS: There needs to be a standardised accounting methodology that’s used, so that when you’re looking to invest in a space, you understand that that standardisation has happened. Otherwise, the opportunity for greenwash or bluewash is very high, and something that we have to guard against. It’s just too easy right now to argue that your investment is sustainable without those standardisations being in place to show that it truly is.

LUX: How does one measure the effect of either one’s donation or investment in sustainable terms?
KS: Right now, it’s very difficult to say there is any kind of comparability between, for example, one scheme that invests in seagrass to capture carbon and promote biodiversity, via another one in coral reefs. It’s what people are most interested in investing into at the moment. We understand the difference between the level of impact from a storm surge that a healthy coral reef can deflect versus a mangrove. But comparing ecosystems with one another is really difficult: it would be the same as comparing the carbon sequestration potential of the Savannah to a cornfield in Montana.

A man holding fish in a net by a lake

A fisherman holding a shoal of big Common Silver Barb

LUX: What needs to happen in terms of legislation and the way large institutional investors behave?
KS: We need to incorporate ocean measurements into some of the tools the financial world now uses when they measure their sustainability metrics. We don’t want to have some completely separate ocean-based metrics. For initiatives like the Taskforce on Nature-related Financial Disclosures (TFNFD), we need to incorporate the ocean into that. We need to look at some of the taxonomies that are being created for example by the European Union, and ensure that it is not completely different from whatever is created in the US or in other countries around the world, or in China. And then a focus on innovation, and the types of KPIs that need to be developed. So this is all beginning to happen, it’s a very fast moving space, but right now it requires certainly scientific advice and a lot of listening.

LUX: Will blue economy investment always be a kind of blended opportunity, or is it something that is seen as a P&L play?
KS: With the Ocean Risk and Resilience Action Alliance, one of the initiatives that we are working on is the development of what we are calling a Sea Change Impact Financing Facility (SCIFF). When, a couple of years ago, we started doing some work on financing, we asked some partners to look at what was needed to increase investment. We found that we needed a whole new ocean finance ecosystem. Spaces that are particularly important include the coastal ecosystems, the seagrass beds, the coral reefs: places that are helping to both be nurseries for biological diversity, sequestering carbon and providing food security for coastal communities. So if you don’t have that surrounding ecosystem, that is literally money down the drain. That will probably require blended finance, and looking at things such as the development of blue carbon credits. Then we need to look at how to drive the big investments into the space, and ask what type of equity capital we need to drive big investments. I mentioned offshore renewables, an amazing opportunity for investment that is still seen as quite risky.

mangroves in water

A mangrove tree in clear tropical waters near Staniel Cay, Exuma, Bahamas

Thinking about greening shipping, it is a huge emitter of CO2 but 80% of our trade in the world travels by ship. So how do we transform our ports and harbours, so they both have the infrastructure for green shipping? The third piece is what we call the ‘risk wrappers’. These are the public sector guarantees that can lower the risk of some of those opportunities for investment and drive public sector capital into the space. But if we’re looking at developing countries, and small island developing states, that’s not where the private sector is going. So how do we drive investment into some of those projects, and reduce transaction costs? Those are some of the issues we need to tackle as we move this new ocean financial ecosystem forwards.

LUX: Should nature-based solutions be the most important focus of investment currently, or one of many?
KS: From my perspective, nature-based solutions should be at the core of an investment strategy when it comes to the ocean. We’ve got 80% of the biomass, 80% of life on earth is held within the ocean. It doesn’t cost a lot, but the returns are incredible. We should be supporting, particularly for small-island developing states, and developing countries, investments into nature again for the reasons of resilience, food security, biodiversity positive outcomes, and also carbon sequestration. The more life we have, the stronger the carbon carrying capacity is. We also know that these are tested, as nature has been adapting for millennia. We need to learn from nature, and this is where we are seeing the results of that investment into nature being so significant.

Women with traditional hats working in the sea catching fish

Local women working in a fishing village

LUX: Do you see abating ocean industries as all part of the same investment parcel? Is it better for an institution to invest $500 million in a scheme that makes ships more hydrodynamic, or to invest in mangrove planting?
KS: The thing that is impacting the ocean the most right now is our CO2 emissions. So, any kind of investment that gets us to net zero as quickly as possible is helping the ocean. That is key. We must then look at the risk multipliers, for example pollution, whether it’s wastewater or nutrient runoff. These are not sexy things to invest in, but a sewage treatment plant can make the difference between a coral reef that survives and one that does not.

Read more: Melissa Garvey On Saving The Oceans

Bottom trawling is a fundamentally destructive fishing practice. Investments into things like bottom-trawling should just not happen. Offshore oil and gas is another one. So: stopping some investments to begin with. Next, investing in getting to net zero as quickly as possible. Third would then be looking at investments, particularly in coastal areas that are biodiversity positive in terms of their net result, so that we can rebuild those ecosystems.

It’s interesting to look at some of the work that’s now being done on technological solutions to address the climate crisis. We know, for example, that in a marine protected area that’s fully protected, the increase in biomass over 10 years can be 400% or even higher than that. I can’t think of a bank where I would put an investment in and get a 400% return on that investment, but nature gives us that. So, looking at those kinds of investments is really impossible. And that goes back to the question of valuing nature and understanding that that value isn’t just in the dollar value.

Karen Sack is Chief Executive of Ocean Unite and Executive Director of Ocean Risk and Resilience Action Alliance (ORRAA)

Find out more:

oceanriskalliance.org

oceanunite.org

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Reading time: 9 min
the entrance of a hotel with arched windows and doors and plants
the entrance of a hotel with arched windows and doors and plants

Exterior view of the new Maybourne, Beverly Hills

In the second part of our luxury travel views column from the Spring 2022 issue, LUX’s Editor-in-Chief Darius Sanai checks in at The Maybourne, Beverly Hills

The most curious thing about the Maybourne Beverly Hills is its tranquillity. Here you are at the new US flagship of London’s swankiest hotel group (Claridge’s, The Connaught, The Berkeley), in LA, metres from Rodeo Drive, and yet the overarching feeling is one of peace. How does that happen?

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The first impression of a curious quietude was from the hotel’s rooftop pool terrace. In cities, these are often rambunctious things, squeezed in, next to a spa and a restaurant, a few sun loungers and a square of blue with a highway of guests and staff running through. Not so here: rows of loungers, immaculate staff waiting to serve, a big, blue pool, and a view across rooftops to the Hollywood Hills. You could come here for a week and not feel agitated by noise. Sure, there’s a terrace restaurant but the vibe is more Ibiza chill than urban thrill.

a bar with stools

The Maybourne pool

Our suite was all pastel shades and 20th-century modern furniture, rethought for the 21st century. A kind of Hollywood-meets-resort feel, with some gorgeous photography and art. Maybourne’s owners are significant movers in the art scene, and you can tell: even the lift lobby on our floor featured an Idris Khan edition.

Downstairs, the Terrace restaurant seemed to be a breakfast, lunch and dinner hangout for the Beverly Hills crowd and the Beverly Hills chihuahua (along with a nice variety of other breeds). Opening out onto a public garden, it was also very quiet: no fumes, no traffic noise, no honking horns. All the more interesting because the hotel was originally built in the grand style of iconic US palace hotels (think Boca Raton resort): but here, the style is everywhere, and the noise nowhere.

swimming pool

The hotel’s rooftop pool

The food was also consistently brilliant: sunny and fresh, like pan-roasted dayboat scallops with girolles and sunchokes, and an absolutely vivid, meaty whole grilled branzino with Napa cabbage and basil. The Terrace is a people-watching place, and if you want to watch people more closely, and with a slightly different lens, just move to the Maybourne Bar or the Cigar and Whiskey Bar. What’s the difference between the two? Same as the difference between the Blue Bar at the Berkeley and the Fumoir at Claridge’s (with additional cigars in the case of the Cigar and Whiskey Bar).

Read more: Luxury Travel Views: Mandarin Oriental Ritz, Madrid

It was a bit of a mystery to me how Maybourne expected to create a global brand, given that its London hotels are so distinctive, unified by a crossover in clientele and a certain appeal to the fashion crowd through their louche artiness in their public spaces. Here they are in LA, and they have done just that. Quite an achievement.

Find out more: maybournebeverlyhills.com

This article appears in the Summer 2022 issue of LUX

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Reading time: 2 min
trees in a swamp
trees in a swamp

Mangroves protect coastlines from erosion and flooding, sequester carbon and provide a home to species not found elsewhere

If human beings are going to create a sustainable economic system, we must recognise the true value of living ecosystems and the services that they provide to society, and price this into our financial decisions. In the long term, the benefits will far outweigh the costs, says Markus Müller
A man in a black suit and white shirt wearing glasses

Markus Müller

Our enthusiasm for economic development has detached us from nature. With our focus on the production of goods, we have forgotten that there literally is a natural limit to our endeavours. If we value nature purely in terms of the raw materials it provides, we fail to appreciate the many ‘ecosystem services’ that living creatures and plants provide to society, and research suggests the markets would price these at about $140 trillion.

The world is fast-approaching a point where its natural capital is so depleted that it can no longer provide us with these services. As a species, we are acting rather like a company owner who operates their machinery 24/7 without maintenance, then acts surprised that their production line is no longer able to deliver the goods. The difference with nature is that there is no option of buying a new machine.

Humans, economy and society are embedded in the environment. This applies to food, but also to areas such as medicine. We know, for example, that many of the organisms living in the sea have contributed to the development of cancer treatments and other crucial drugs. It is reasonable to suppose that similar discoveries are waiting to be made in the world’s most biodiverse habitats such as rainforests and coral reefs, and if we kill our planet’s biodiversity then we will undoubtedly kill many such opportunities.

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What does this mean for us in our daily lives, for companies, and also for the economic and financial markets? If we look at the numbers alone the issue of sustainability may appear to already be centre stage. Around the world we see growing regulation, not only in creating transparency but also guiding money flow. Now accounting for more than 36 per cent of funds under management globally, environmental, social and governance (ESG) investments have established themselves as mainstream.

However, while the ESG concept divides up current business activities into three specific categories, making the transition to truly sustainable business practices requires more than just an appreciation of financial risk and return. The ultimate objective must be to promote the health of planet Earth for the benefit of generations to come. As Gro Bruntland, the former Norwegian prime minister, said in 1987: humanity has the ability to make development sustainable to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs.

a bee sitting on a pink flower

When discussing the economic opportunities around biodiversity, I always provide a caveat. What we are dealing with is a global common good. We can’t deal with it in the same way as a private good, which is a product we can manufacture. In terms of business opportunities, we need to be careful when we speak of a global common good – like biodiversity, clean air or even the ocean – as there is a risk of doing business as usual, and exploiting these fundamentals of our wellbeing.

The good news is that with the right governance, we can move quickly from over- exploitation to repair and rejuvenation. Take mangroves, for example: they are difficult to plant, but can be reinvigorated easily. And when they are healthy they act as an effective natural carbon sink, as well as lifting the ground level by collecting and storing soil. They represent a cost-effective ‘nature-based solution’ to both climate change and rising sea levels – and, therefore, a potential business opportunity.

Simultaneously, broader economics must be considered. ESG-based investments are increasingly being incorporated into governmental social and economic policies, and should boost economic growth by encouraging more responsible management of the world’s natural resources. The concept of natural capital – valuing living things like other assets, in order to conserve them – is gaining ground with economists, and when industrial leaders begin to realise its significance then it will completely change the way they do business.

green leaves with a ribbed pattern

As the awareness of biodiversity loss grows, it should become an increasingly important part of corporate strategy and political policy, drawing more attention to shortcomings in existing evaluation approaches while also prompting solutions. Biodiversity loss gives rise to risks (physical, transition, and liability) for companies in myriad ways. Any decision, be it in investment or finance, therefore needs to encompass the entire product life-cycle and examine the whole supply chain.

Read More: Gaggenau: The Calming Influence of Biophilic Design

The framework we use to evaluate biodiversity preservation is likely to evolve, which will have direct implications not only for investors but also for policymakers and economists. Also, the question of property rights will need to be considered in the context of local political and cultural priorities – a tension that may be difficult to resolve. Solving the geopolitical dimension is likely to be even more difficult, as this will require the financially strong First World to demonstrate the will to obtain goods from sustainable production. All this will come at a cost, but it’s most definitely a cost worth paying to ‘protect our portfolio’. The concept of natural capital could herald the beginning of a big story – one of an innovative and equitable economic model – that is worthy of the 21st century. To reiterate my opening message: if all things were similar then there would be no development. The outcome, instead, would be destruction. Let’s embrace this challenge and adapt to a new future, embedded in nature.

Markus Müller is Global Head of the Chief Investment Office at Deutsche Bank’s International Private Bank

Find out more: deutschewealth.com/esg

This article appears in the Deutsche Bank Supplement of the Summer 2022 issue of LUX

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Reading time: 5 min
A ballet performance with people dressed in white and gold
A black and white photo of ballerinas performing on a stage in costumes

Rudolf Nureyev and Eva Evdokimova in Sleeping Beauty. Image courtesy of Francette Levieux

On 5th-12th September, the celebration of the life and work of Legendary dancer, Rudolph Nureyev will be presented in London at Theatre Royal Drury Lane. This event, supported by the Rudolf Nureyev Foundation, fuses 22 international dancers, alongside live music from the Royal Ballet Sinfonia conducted by David Briskin from the National Ballet of Canada. LUX speaks to some of the renowned ballet dancers performing in the show, Yasmine Nagdhi, Oleg Ivenko and William Bracewell, as well as the artistic director of the gala, former Royal Ballet Principal, Nehemiah Kish about the importance of this gala and the legacy of Rudolph Nureyev
Ballerinas training in a studio and one is wearing a white tutu

Emma Hawes, Francesco Gabriele Frola, Nehemiah kish and Elena Glurjidze preparing for the Flower Festival in Genzano. Image courtesy of Andre Uspenski

LUX: How much does it add to the celebration, that the performance is taking place where Nureyev made his London debut?
Nehemiah Kish: I love that everything in the production has a wonderful story attached and a purpose in being as it is. Rudolf Nureyev’s first performance in London was at Theatre Royal Drury Lane by invitation of Dame Margot Fonteyn to perform in her Gala Matinee of Ballet for the Royal Academy of Dance in 1961. Nureyev had defected from the Soviet Union a few months prior and was in Copenhagen training with Vera Volkova and another leading male dancer of his time, Eric Bruhn. As the story goes, Nureyev insisted on partnering Fonteyn in the performance and also insisted that Frederick Ashton choreograph a solo for him. The supreme confidence Nureyev displayed in demanding to dance with Britain’s Prima Ballerina and have a solo choreographed for him by Britain’s leading choreographer is characteristic of the force of nature that took the world by storm.

Jasmine and Aladdin ballet show

Vadim Muntagirov, Yasmine Naghdi. Photo by Andrej Uspenski, courtesy of the ROH

Theatre Royal Drury Lane is the oldest theatre site in continuous use in the world and has a great ballet history including performances of the Ballet Russe and of course Nureyev’s meteoric London debut. It has been many years since ballet has been presented at the Lane. The theatre recently underwent an ambitious restoration to the highest standard. 60 years have passed since Nureyev’s first performance in London, and it is with great pleasure that we are bringing ballet back to the Lane with our celebration of Rudolf Nureyev.

A ballerina wearing a tutu doing a jump in the air and people on the stage watching

Natalia Osipova with artists of the Royal Ballet. Photo by Andrej Uspenski, image courtesy of the ROH

LUX: Five different ballets are represented in this performance, what are the benefits of these collaborations?

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Nehemiah Kish: We are presenting nine highlights taken from eight ballets, all of which Nureyev performed. Each highlight represents moment from Nureyev’s life and work from his very beginnings in dance to his work as a choreographer and his famed partnership with Dame Margot Fonteyn. We are also presenting classics Nureyev introduced to the West. He was famously eager to absorb new ideas and work with choreographers. We are thrilled to present a very special excerpt from John Neumeier’s Don Juan that hasn’t been seen in London since Nureyev last performed it nearly 50 years ago.

Two ballerinas training in a studio

Francesca Hayward and William Bracewell behind the scenes of training for Giselle

LUX: How important is it that ballet reaches out to those who cannot access it conventionally, and how is this performance aiming to do this?
Nehemiah Kish: We are thrilled to partner with Marquee TV as our exclusive streaming partner. Nureyev Legend and Legacy will be available to stream on demand from the 16th September. Marquee TV is the gold standard for arts streaming and is known as the “Netflix for the Arts”. The partnership with Marquee TV makes it possible for us to make the performance available for free to NHS and care homes in the UK. It’s exciting to share our performance widely outside of London from the Midlands to the American Midwest. Having come from a rural part of North America myself with limited access to the arts, I know how inspiring it can be to watch ballet from the comfort of your home.

A man in a white outfit doing a ballerina jump

Vadim Muntagirov. Photo by Andrej Uspenski, courtesy of the ROH

LUX: How has ballet evolved since Nureyev was performing?
Nehemiah Kish: Nureyev popularised ballet with new audiences and accelerated the evolution of ballet. His legendary stage presence, charisma and technical ability combined to set a new standard. His televised appearance introduced this exciting new standard to millions. His work as a producer of full-length ballets is also important with the fabulously lavish set and costume design and his technically demanding choreography. He also set a new standard as Artistic Director during his time directing the Paris Opera Ballet nurturing a generation of international stars including Sylvie Guillem and commissioning ground-breaking works by visionary choreographers including William Forsythe. These are only a few examples of Nureyev’s influence on the evolution of ballet.

People holding hands and dancing in a studio

Nehemiah Kish, Elena Glurjidze, Marcelino Sambé, Yuhui Choe, Marianna Tsembenhoi and Daichi Ikarashi behind the scenes training for Laurencia. Photo by Andre Uspenski

All the dancers performing in Nureyev Legend and Legacy share this magical combination of presence, charisma, and ability. Many of them were trained by Nureyev’s partners and protégés who occupy leaderships roles in the great theatres and professional academies around the world. Nureyev’s impact on the evolution of ballet will be on full display this September through the performances of the incredible star dancers.

A ballet performance with people dressed in white and gold

Nehemiah Kish, Zenaida Yanowsky and artist of the Royal Ballet. Photo by Trisram Kenton, image courtesy of the ROH

LUX: How do you think Nureyev’s history influenced his dancing?
Yasmine Nagdhi: The very harsh conditions of his childhood combined with the support of his mother greatly influenced Nureyev, and this set him up to become the glorious dancer he ultimately became.

LUX:What about Nureyev inspires you the most?
Yasmine Nagdhi: His unshakable self-confidence, his great passion for the Art of Ballet, his charisma and colourful personality. I am truly honoured to be closing the Nureyev Gala performances dancing the Pas de Deux from Le Corsaire, with my dancing partner Cesar Corrales, a Pas de Deux made famous by Nureyev and Fonteyn.

A man in a blue outfit doing a ballet jump in the air

Xander Parish. Image courtesy of Carmen Mateu

LUX: Having previously portrayed Nureyev in The White Crow, how excited are you about the opportunity to once again play him?
Oleg Ivenko: I’m so excited to be coming back to London, I have wonderful memories of last time I was there. It was a true privilege to play Rudolf Nureyev on the big screen on The White Crow, and so I was very happy to be asked to participate in the Nureyev Legend and Legacy Gala. I feel a similarity in spirit with Nureyev and am looking forward to paying tribute to his legacy on stage. Nureyev brought a special energy to his dancing and I hope to embody that in my performance.

Read more: 6 Questions: Darcey Bussell, Ballet Dancer

LUX: What have you learned from collaborating with representatives of different ballets?
William Bracewell: For me collaboration is key. Be it the partner you’re dancing with, the designer of the costume or the pianist playing for the rehearsal, those relationships are vital to creating successful performances. I learn something new every time I work with someone and love discovering how people think and understand dance.

A woman dancing on a stage a flowing white dress

Francesca Hayward. Photo by Andrej Uspenski, image courtesy of the ROH

LUX: Why do you think Nureyev has left such a strong legacy in the world of dance?
William Bracewell: Nureyev is indeed quite unique in the legacy he left. It’s hard to pinpoint why but perhaps it’s because he transcended the dance world into modern culture and bridged a gap that not many other people have.

LUX: What is the significance of collaborating with such prestigious dancers from around the globe, some of whom you have never worked with?
William Bracewell: I love the experience of meeting and seeing other dancers from around the world. I’m a very visual learner so seeing someone rehearse or perform is an invaluable tool in my development as an artist. It’s quite the line up of dancers in the gala so I’m excited to learn from them and share the stage.

Tickets to the gala are available to purchase here:  lwtheatres.co.uk/nureyev-legend-and-legacy/

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Reading time: 7 min
group of people at a party
children reading a book

Temperley children and friends reading Clara and the Magic Circles in Diana’s log cabin. Image courtesy of Maryam Eisler

Cavan Mahony, author of Clara and The Magic Circles children’s book, collaborates with photographer and LUX’s Chief Contributing Editor, Maryam Eisler to bring to life the picturesque Temperley family cider farm in bucolic Somerset, set on ancient grounds

“Legend has it that King Arthur is buried right here!” I turn around to see an enchanting Rapunzel-like lady pointing out Burrow Hill to two children. The children gasp with delight, “King Arthur?! There must be TREASURE buried there, and swords with rubies and golden shields!!“

trees and a grey sky

Burrow Hill, legendary site of King Arthur’s grave. Image courtesy of Maryam Eisler

Burrow Hill, located on the Pass Vale Farm of the Somerset Cider Brandy Company, stands out in a mythical way, with one proud, lone sycamore tree just at the top. Adding to the local legend of the location of King Arthur’s tomb, the nearest town has the telling name of Kingsbury Episcopi.

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The children run on ahead crossing the street into the official entrance of the cider farm. The sun catches the little girl’s hair as it bounces about her shoulders. Wearing a tulle ballet skirt and pink t-shirt covered in sparkles, she looks ready for a starring role. The boy, who I imagine is her brother, is running along-side her laughing. His hair is long and floppy and he is already half covered in mud from some previous adventure that morning.

A woman standing on the grass surrounded by dogs and ducks

Diana surrounded by her ducks, her dog Sally and her friend August. Image courtesy of Maryam Eisler

Upon entering the cider farm, I am awestruck by the rows and rows of apple trees in bloom stretching across 180 acres of the apple orchard. I continue to walk through this cathedral of white blossoms until I reach the meadow where the Temperley’s, owners of the cider farm, have set up picnic blankets and cushions. There are other families sprinkled about under the apple trees, children running along-side wandering ducks and chickens. A horse or two flick their tails contentedly chewing on grass.

Three bottles of cider with a yellow and blue and label with red writing

Cider Bus, the Temperley’s Apple Cider. Image courtesy of Maryam Eisler

Cider has been made on the land of the Somerset Cider Brandy Company for over 300 years and for the last 55 years under the ownership of Julian and Diana Temperley. Julian was the first to commercialise cider brandy in the UK, reviving an ancient craft that had disappeared hundreds of years ago. Julian and Diana raised four children on the farm, with their daughter Matilda, now head of operations as Managing Director of Burrow Hill and Somerset Cider Brandy Company.

A woman in black dungarees and a blue shirt standing on a greed bus decorated with flags

Matilda and the Temperley cider bus. Image courtesy of Maryam Eisler

Children are excitedly shouting to each other, “The cider bus is serving tacos today!” Fox and Phoenix Temperley, sons of Mary and Alice, are already sprinting through the orchard, up the hill to reach the cider bus. Parked in the central courtyard of the farm is the eggshell blue Temperley cider bus.

A black horse with a white nose and two white back feet standing on the grass

Tiny, Alice’s horse amidst the cider farm orchard. Image courtesy of Maryam Eisler

Every year the family piles into the bus to set up camp at Glastonbury. For the rest of the time, Matilda organises fabulous weekend events at the farm inviting musicians and performers to entertain guests while serving cider and different foods by local providers.

A girl with blonde hair looking at a yellow, green and blue, cider sign

Lola, Mary Temperley’s daughter on the cider farm. Image courtesy of Maryam Eisler

I lay out a picnic blanket and a basket full of local treats. Next to me, Mary Temperley, mother of four children and founder of skin care and home décor brand, Love from make, is in serious discussion with her sister Alice, mother of Fox and founder of iconic fashion label, Temperley. I can feel the ancient history of this extraordinary place and the magic of deep family ties mixed in with individual creative expression.

A blonde woman in a leopard print coat holding a stick

Diana at her log cabin. St Julian always near. Image courtesy of Maryam Eisler

Off to the left of our picnic area is an old wooden gate. Swing open the gate and walk along well-worn mud tracks grooved from trucks and farm vehicles and you will happen upon Diana’s log cabin. The log cabin is situated on a lake with a massive weeping willow tree, built by Diana to serve as an artist studio and another option for the family to congregate with friends and to enjoy the farm.

A man in a green shirt with his arm around a woman wearing a hat standing by a distiller in a cellar

Mary Temperly and husband Jake checking the best barrels for the Somerset cider spirits. Image courtesy of Maryam Eisler

The Temperleys plant new hedges and orchards every year, keeping copses for wildlife and planting wildflowers and lavender for bees and butterflies as part of an impressive sustainability program. Apples, pears, quince, cherry and various plums are all grown on the farm for the production of cider and their range of spirits.

A woman at a tea part

Alice and Clara and the Magic Circles at tea on the cider farm. Image courtesy of Maryam Eisler

Half of the cider is distilled in their copper stills named, Josephine, Fifi and Isabelle. The distilled clear spirit, or “water of life”, is placed in oak casks to mature into apple cider brandy over 3 to 20 years. With extraordinary long-term vision, the Temperleys are now also growing their own oak trees so they may be used for barrels in 130 years time.

A man in a grey jacket and black shirt standing next to a barrel

Julian on the farm distillery with the copper stills. Image courtesy of Maryam Eisler

On this day under the apple blossoms and on many happy subsequent visits, there is a sensation of having stepped into the pages of a fairytale, where time stops and anything is possible. I half expect to catch a glimpse of Tinker Bell and see The Lost Boys running out into the orchard brandishing swords

group of people at a party

From left to right, Matilda holding her daughter Isabelle, Mary and her daughter Lola, Diana, Alice and Tiny the horse enjoy tea. Image courtesy of Maryam Eisler

Having entered this other-worldly place surrounding Burrow Hill, I lie back on our picnic blanket staring up at clouds of apple blossom and think: What if…, what if, some day, I could write a children’s book…

Read more:Beam Suntory’s Kim Marotta On Sustainable Spirits

May the creative inspiration that the Somerset Cider Brandy farm and the Temperley family have given me, inspire all those who visit this magical place and may they wonder as I did, if the final resting place of King Arthur lies beneath the lonely Sycamore Tree on Burrow HIll.

By Cavan Mahony, Author of Clara and the Magic Circles. Out now.

Photographer, Maryam Eisler, captures the magic of the Temperley farm and the family in a series of photos taken one fine Spring day.

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Reading time: 6 min
A black McLaren GT on top of a mountain
A black McLaren GT on top of a mountain

For a balanced supercar life, look no further that the new Mclaren GT

In the second part of our supercar review series, LUX gets behind the wheel of the McLaren GT

A GT car, traditionally, was a good compromise. Powerful and exciting to drive, but also comfortable and relatively quiet, in order to fulfil ‘grand touring’ duties, typically between Monaco and Zürich, or Munich and the Amalfi coast, or any two points between which the wealthy of the mid to late 20th century wished to drive.

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This is a relatively challenging brief, because the most exciting cars are, by definition, highly responsive and therefore tend to be exhausting when driven in straight lines on the motorway. Similarly, cars that are relaxing to drive in a straight line are not always exciting on the last series of twisty curves leading up to your Eagle’s Nest villa. The cars that succeeded in combining these qualities, such as Ferrari’s 275 GTB/4, the Aston Martin DB5 and Jaguar E-type, are historic masterpieces and play a valuable part in automotive history.

interior black seats and wheel with a red stitching in a McLaren GT

This two-seater is fantastically accomplished, offering sports car thrills and comfort

McLaren absolutely excels at making cars that are exciting on a tightly curved country road. And here is a McLaren that looks pretty similar to those models, but is instead badged a GT and aimed at buyers who want a balanced supercar life.

The first thing we established, on a series of tight curves and roundabouts in rural Britain, is that this car handles like a McLaren and not like some kind of soft-luxury saloon. It’s sharp, responds dynamically to the throttle, brakes brilliantly, shoots over mid-corner bumps as if they are not there and generally feels like you are driving a supercar. If McLaren didn’t make its non-GT series of cars, you would be perfectly happy with this as your two-seater sports car.

A black car driving on a road with mountains in the distance

Exterior of the McLaren GT

The interior is snug and comfortable while you are in there – like all McLarens, it can take a bit of focus to get in and out, particularly for larger and taller people.

And how does it perform as a GT? Its massive power means it achieves cruising velocity swiftly
and effortlessly. The suspension engineering and aerodynamics give it superb straight-line
stability. Always willing and responsive, it never feels nervous. It’s also relatively quiet, in terms of both engine and road noise, compared with a proper supercar, and rides well – you never feel the car is fighting the road.

Read more: The Style And Substance Series: Porsche 911 Targa 4S Heritage Design Edition

All in all, a brilliant, fantastically accomplished two-seater car. If you were to buy one, instead of a two-seater Ferrari or Lamborghini, for pure sports car thrills, no one would say you had made the wrong choice.

a red and black interior of a McLaren GT with mountains through the windscreen

Interior of the McLaren GT

But is it a GT? That’s a $200,000 (more or less, depending on which country you’re buying the car in) question. While it will perform long-distance duties with aplomb, it doesn’t quite have the je ne sais quoi of the great GT cars. And that’s no real criticism, because even Ferrari and Aston Martin, the traditional holders of the GT crown, find it hard to balance the engineering required to keep a super high-performance car on the road, and the laid-back qualities needed for a great GT. The McLaren is a great car, but is it a great GT? Not quite. But we’re not sure anything made in the past 15 years or so is.

LUX Rating 18.5/20

Find out more: mclaren.com

This article appears in the Summer 2022 issue of LUX

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Reading time: 3 min
a chef sitting at a table
The entrance of a grand home with yellow walls and an artwork coming out the house

The entrance of Pavillon Ledoyen with an installation by Tadashi Kawamata

Yannick Alléno is one of France’s top chefs, famous as much for his drive and ambition as he is for his expertise with sauces. He is redefining haute cuisine with a combination of playful and seriously researched innovations while challenging the classics. Alléno is also introducing a revolutionary new concept of bespoke dining at his flagship restaurant, Pavillon Ledoyen, in Paris.

LUX: Tell us about what is going to change at your restaurants.
Yannick Alléno: I think that the luxury, first-class restaurant has to think about the way it picks its customer, so I created the ‘conciergerie de table’. The Michelin concept is that for three stars, it’s worth making the trip, taking the plane, but the restaurant with a ‘no choice menu’ is over. Today, the customer’s freedom is very important. Of course, the creativity is fantastic, but when you are a customer, you would like to make your own choices.

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LUX: Is this thinking just for you or is it going to be a trend everywhere?
YA: I think we need new models, even for the staff. Pastry chefs are stars now, but you miss 30 per cent of the restaurant when you say that – you are missing out the service staff and it is the service that has to be at the centre of the conversation today. Our vision is to push them. We have to work on the education of service staff in their schools. We are changing the way we cook for our customers. They often want the menu dégustation, but we must go deeper with their choices. For example, the concierge calls you and introduces himself as your host when you come to Paris. He needs to know why you’re coming – it could be a special occasion, such as your wife’s birthday. He would ask what type of flower she likes, and we would arrange to have some for her. You could say that your son is allergic to certain things, which needs to be discussed. It is easier to speak about these things in private and knowing them in advance means the chefs can work on them. These are the fine details you can get with this new way.

a chef sitting at s table in a restaurant

Chef Yannick Alléno

LUX: Can this only happen at three Michelin-star-level service?
YA: For the moment it’s a premier-class treatment. There is another advantage in that the same food is ordered for each table – you don’t have multiple preparations. The écologie, the financial way of the restaurant is very important.

LUX: Why hasn’t this happened before?
YA: There was a development in the 1970s and ’80s, which was a time of new ways of making food and plates became more and more sophisticated. Now, it is a time to think differently again and create the next generation of those kinds of restaurants. Service in the service of taste – this is how I would explain what we have to do.

LUX: So, you could have 60 couverts, each of them with a different dish?
YA: Yes, but the difference is that the energy in the kitchen is more controlled – you know in advance what you have to do, you have the right information. Instead of different information for 12–15 tables, and the chef going crazy, now they have in advance any details and know the situation for tables. When people arrive at 8.45pm, immediately the food is on the table, and you’re happy that the champagne is ready at the perfect temperature. You know it is all in good hands.

pastry style dishes on separate plates

A dish created by Alléno for the Pavillon Ledoyen

LUX: Do you expect that you will start to invent new dishes in response?
YA: Yes. Let’s talk about a chicken dish. I can say to a chef, “Roast that chicken for our customers”, so two days before the customer dines I put cognac and vin jeune in the chicken’s mouth, and the inside becomes very perfumed. I don’t take anything out, I preserve everything in the kitchen. Before, I wouldn’t know how many chickens I’d have to save for one night, so I’d have to prepare it in advance. Today, I have time to cook the chicken for you. I want you to tell me it was the best chicken of your life – this is the key. In some restaurants, you don’t remember the taste – maybe the show, but not the taste. I prefer to give you a memory of the taste.

LUX: Can a new sauce be created by instruction, or is it completely personal?
YA: Sauce is the ‘verb’ of French cuisine. If you don’t have the verb, you can’t write the sentence. Without sauces, we can’t do any of our dishes. Sauces, for me, are 80 per cent of the success of your plate. You have to know how to make sauces, like a grand béarnaise. Creativity has to be founded on the real basics – the chef has to know how to create a fantastic base. We have just created the École de la Sauce. I say to the chefs and the professeur, it’s better that the young chefs learn the sauces first. A fantastic sauce will make a fantastic memory. This is the key to creativity.

a restaurant with a flower on the blind

The dining-room at Pavillon Ledoyen

LUX: When you were 15 and you started working, what did you dream of?
YA: I just wanted to cook. Nothing else. You have to remember it wasn’t the same as today – now you have TV, Instagram, and chefs are stars. I just wanted to work and my parents were happy because in that job you never missed food. In this city, this job allows you to do something with your life.

Today, I have to give young chefs and young female chefs a chance. I come from the Paris suburbs and it wasn’t easy to come to the middle of Champs-Élysées. I was not from that world. Today, it’s even harder. We have to tell them that they can actually do something and that we will help.

a fish with a side of green vegatablesI have said to my team that I want 50/50 women and men on my team by 2023. We have to be open to anyone coming to enjoy their life in our restaurant. Of course, we have to take care of our business, but they are free to say: “Friday night, I can’t be here”, so we tell them they can come on Friday lunch and they have the opportunity to do their shift and take a night off. This is the key to helping a woman become a grand chef. There are not enough grand chefs because it is very tough to acquire the knowledge. But you can have a normal life and become a grand chef. Three days a week you can work at the three- star restaurant. I think this will be a big evolution for our business.

Read more: Chef Rasmus Kofoed: The Vegetable King

LUX: Has this last year, with the pandemic, softened you?
YA: Yes. How can I accommodate disabled people in my restaurants? We have to be a better restaurant. Not in terms of food, but in terms of social consideration. We have a lot of young chefs with motorbikes and one of them could have an accident and end up in a wheelchair. I’d never thought of making a space for him. Being disabled doesn’t mean that he can’t learn to cook. Why don’t we make a space for him to create his dishes? If we were to close the door because he’d had an accident, what kind of people would we be?

A chocolate pudding in a bowl with gold leaf on it

A dessert created by Alléno for the Pavillon Ledoyen

LUX: Do you think that sustainability is becoming more important?
YA: Yes. We have to push in that direction. We have to tell people we won’t buy their food because it’s not made naturally. If you sell it, you have to produce it correctly. Customers place their trust in us, and they want to be sure we can take care of this for them. It is our responsibility to do this.

Yannick Alléno is chef patron of the three- starred Alléno Paris au Pavillon Ledoyen in the French capital. His other restaurants include L’Abysse, in Paris, La Table, in Marrakech, Stay, in Seoul and Dubai, Le 1947 at Cheval Blanc, in Courchevel, and Pavyllon Monte-Carlo at the Hôtel Hermitage, in Monte-Carlo

Find out more: yannick-alleno.com

This article appears in the Summer 2022 issue of LUX

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Reading time: 7 min
An old green Lamborghini in front of palm trees on a roof
red and white leather interior of an old classic Ferrari

Interior of the 1955 Ferrari 250 Europa GT Coupé

Maarten Ten Holder, Managing Director of Bonhams Motoring, tells LUX his top picks at Bonhams Quail Auction in California, ahead of the sale on Friday 19th August 2022. A sale which features cars being sold up to $3,400,000.

It may not be winter, but the West Coast is calling and the classic car world is gathering in Northern California for Monterey Car Week. This Mecca for serious car collectors includes the world-famous Pebble Beach Concours. Bonhams Quail Auction takes place in tandem with the equally glamorous Quail Motorsports gathering garden party this Friday (19 August). Our 25th silver anniversary sale offers a host of precious metal.

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1963 Jaguar E-Type Lightweight Competition, estimate on request

An old white car with the number 14 on the side on a track

1963 Jaguar E-Type Lightweight Competition

Owned by that giant of US motor racing, (and Americas Cup winner) Briggs Cunningham, and driven at Le Mans no less, this is one of the most important early racing Jaguars.

It’s a rare beast too – one of only 12 Competition cars, built with aluminium bodies and hard top and alloy 3.8-litre engine (hence it’s Lightweight label), sold exclusively to Jaguar’s preferred customers.

Significantly restored in the 1980s yet retaining its original bodywork and matching-numbers engine, this E-Type is eligible for the world’s most prestigious concours and historic races.

1938 Type 57C Atalante, estimate $2.8 – 3.4 million

black and yellow classic car in front of a garage

1938 Type 57C Atalante

This supercharged art deco masterpiece, designed by Jean Bugatti, was the supercar of the golden age, reaching a top speed of 120mph, when most cars aimed for 50 mph.

One of only five aluminium 57Cs, the Bugatti was the 1938 Paris Salon display car but has largely been under wraps for much of its life, firstly hidden during the Second World War, then kept for many years without turning a wheel in the garage of a later keeper’s chateau.

1969 Lamborghini P400S Miura, estimate $1,75 – 2,25 million

An old green Lamborghini in front of palm trees on a roof

1969 Lamborghini P400S Miura

Eternally young, the Lamborghini Miura was the car that put Lamborghini on the map and is often called the most beautiful car of its age. Gandini’s svelte design for Bertone is complemented by the evocative soundtrack from its Lamborghini’s brilliant V12 engine, placed behind the driver. landmark in the history of Italian sports cars. This 1969 P400S Miura, estimated at $1,750,000-2,250,000 and offered with no reserve.

1955 Ferrari 250 Europa GT Coupe, estimate $2.25 – 2.75 million

A white car driving on a road

1955 Ferrari 250 Europa Coupé

The great rival to Lamborghini is represented by seven models at Quail, including a trio of early cars led by the very last Ferrari 250 Europa GT built. This landmark model is regarded as the first of the iconic Ferrari GTs.

Styled and built by Pinin Farina, this car was first exhibited at the 1956 Brussels Motor Show and raced in period at Spa Francorchamps. In the late 2000s, the matching numbers car was the subject of a superb, factory-correct restoration, while retaining its original bodywork and chassis and is Ferrari Classiche ‘Red Book’ Certified.

1956 Mercedes-Benz 300SL Gullwing Coupé, estimate $1.4 – 1.7 million

a red car with the doors opening over the roof

1956 Mercedes-Benz 300SL Gullwing Coupé

Instantly recognisable – not just to car enthusiasts – the 300SL is considered the greatest sports car of the 1950s, with famous successes at Le Mans, Targa Florio and of course the 1955 Mille Miglia, won by Stirling Moss and Denis Jenkinson at a record average speed of just under 100mph.

Read more: The Style And Substance Series: Porsche 911 Targa 4S Heritage Design Edition

This superb example has been kept by the same family from new, originally used as a daily driver by its first owner, Greek shipping magnate George C. Makris, then latterly stored by his children in a climate-controlled environment. Superbly restored while retaining its original engine, bodywork, desirable Rudge wheels and original Becker Mexico radio, the 300SL has covered under 22,000 miles over its lifetime.

Ex-Steve McQueen 1971 Husqvarna 400 Cross, estimate $130,000 – 180,000

a red and black motorbike

Ex-Steve McQueen 1971 Husqvarna 400 Cross

The King of Cool was a known petrolhead (think of his passion project film ‘Le Mans’) and a motorcycle enthusiast, famously riding on screen in The Great Escape and On Any Sunday, the bike movie in which Husqvarnas featured heavily.

This ‘Husky’ was one of McQueen’s favourite off-road bikes and was kept by the actor until his death in 1980. The lovingly preserved, authentic machines offered in “as last ridden by McQueen” condition and still scarred with all the dents and dings from his regular rides.

Bonham’s Quail Auction will begin at 11am PDT/ 7pm BST on Friday 19th August

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Reading time: 3 min
A man wearing a navy blue suit presenting an award
A bald man wearing a black t-shirt and blazer

Norbert Stumpfl, Executive Design Director at Brioni. Image courtesy of Brioni

Until recently, Brioni was a menswear brand in flux, a 20th-century Italian formalwear legend that hit a couple of bumps as it tried to swivel to appeal to sneaker-clad millennials and Gen-Z dudes. But everything is rosy again, as executive design director Norbert Stumpfl explains to Darius Sanai

Modern yet traditional, supremely relevant yet trend averse – Brioni’s understated, logo-free luxury is appealing to a new and established global audience, from twentysomethings to the over seventies. Under Norbert Stumpfl’s expert eye, the brand welcomes Jude Law and his son Raff as its spring/summer ambassadors and rises to the challenge of creating a comfortable, stylish and sustainable wardrobe for the modern man.

Follow LUX on Instagram: luxthemagazine

LUX: How will recent times, with people staying at home, affect menswear in the long-term?
Norbert Stumpfl: This is something we ask ourselves in the studio all the time. I think that there will be some kind of change. People will change their habits a little bit. Or there might be pockets of people who are more interested in something more meaningful – this is where we can step in, with something not ‘throwaway’ but something a man can build on in his wardrobe, something not so trend-driven. I am very positive in my feelings for the future. Also, we are all watching a lot of sport, which involves T-shirts and sweatshirts, and many designers are working in this direction. But in the long run, people might find that they have too much of this in their wardrobes and that they want to change again. There’s always a pendulum in fashion: sometimes it goes more traditional, sometimes it goes sportier, and the two influence each other much more nowadays. We, for instance, in our fabric research, are being more influenced by sportswear and new technologies. Our fabrics are now crease-resistant, they have a natural stretch, a lightness. So, we are evolving as well.

Jude Law holding his jacket over his shirt

Jude Law, currently one of Brioni’s brand ambassadors. Image courtesy of Brioni

LUX: Will markets in Asia, where sport-influenced fashion dominates, become interested in tailoring?
NS: Brioni’s not very strong in the Asian market – we’re doing well in Japan, but not in China. Our Chinese clientele is the youngest; it’s 30- plus, whereas, worldwide, we are more in the 50-year-old bracket. But, recently, there has been an explosion of people wearing it there. A lot of actors wear Brioni tuxedos or suits to events, and if these people are wearing Brioni, people will be interested. Also, in the past few years, our Chinese clientele has been the one that picked up on our new directions the quickest; while in the US or Russia, we have a slow change – they like the collection, then it takes a season or two to pick up certain garments.

LUX: Brioni has been perceived as a sophisticated tailoring brand for wealthy gentlemen. Is that changing?
NS: When I was hired, François Pinault [CEO of Kering, which owns Brioni] asked me to give the brand a modern approach. Our clients are loyal, they enjoy the suits, the comfort, the lightness – and that nobody knows it’s Brioni, just those in the know. It’s a personal luxury. So, I approach modernisation very gently.

A boy with his hand over his face wearing a blazer

Raff Law, currently one of Brioni’s brand ambassadors. Image courtesy of Brioni

Of course, the high-ticket sales are coming from tailoring, and from bespoke clothing. However, recently, we’ve seen a change: with the collection picking up high-ticket sales, as well. This means that our traditional client is also really enjoying the new direction, because it’s not groundbreaking, but it is modernising just a little bit. In China, we’re showing the more modern man of Brioni; our imagery is going in this direction, because our typical client, who is maybe 50, 60, 70, is not looking at the images on Instagram or on the runway. So in the new imagery it’s always on younger models. There is a new Brioni, but it’s inspired by the old Brioni.

LUX: What’s your view on e-commerce?
NS: For me, the digital side is very important. It’s going to be challenging to sell our tailoring online. I prefer to go to the store, have the proper fitting and look around. Yes, it’s getting more important, but for our type of garments, which need to fit well, it’s much easier to be in a physical store. There’s always a tailor in our Brioni stores, who is trained in Italy, to give this kind of service. Nevertheless, I think e-commerce needs to be our shop window to the world.

LUX: How did you choose Jude and Raff Law as Brioni’s new ambassadors?
NS: Jude is a master of his craft and Raff is following the footsteps of his father. They are both fascinating characters. The most interesting aspect is the interaction between father and son – both equally at ease in Brioni. Their natural elegance comes through.

A man wearing a navy blue suit presenting an award

Brioni’s designs and tailoring have been favoured for decades by Hollywood royalty including Samuel L Jackson. Image courtesy of Eddy Chen

LUX: You’ve used the word ‘modern’ a lot – does that mean appealing to younger people?
NS: No – what I consider modern is just a way of cutting the pieces, maybe using a more modern colour palette, working on the fabric technology, making the garments lighter, water-repellent… It’s just for a modern man. I see my design as invisible, but it’s there to make the life of the Brioni man easier.

When you touch a Brioni garment I want you to say, “Wow!” It puts you in a good mood because you’re enveloped by this super-soft material, and I think this is where the modernity lies. In our lookbooks, we also show a lot of tonal dressing – the colours are more modern, they are inspired by the Roman palettes, they are inspired by the Roman streets. There’s a modernity in me, as a designer, staying in the background to allow Brioni men to shine.

LUX: Is it hard to balance your choice of materials with a drive for sustainability?
NS: Yes, sometimes it’s quite hard. Our clients expect the best materials. It’s been a long journey, even finding our sustainable partners and getting something that is what you would expect from Brioni. There have been a lot of steps forward, and the quality of the sustainable products are getting much better. It’s something that is, personally, very important for me. I’m on the same side as Mr Pinault, who really pushes us on this. I’m a designer who wants to make garments that have a use in the world and does not damage it. For sustainable fabric, I always go to auctions.

A man wearing white trousers and a cream jacket, standing by a stone wall

A look from the Brioni SS22 menswear collection. Image courtesy of Brioni

We made a big step forward by making almost all of our denim sustainable, which means using sustainable fabrics and sustainable metal pieces. What is not sustainable, at the moment, are the threads and the leather patches. But we will push this everywhere. For instance, the cotton for our T-shirts is sustainable, and we also have sustainable rules – it’s very important that there aren’t thousands of sheep that destroy the land then move on. We are trying to take more categories into sustainability now. It’s not easy. For instance, cotton can’t always be sustainable – you can see a lot of black dots, which is not acceptable for us. We’re working with the mills to really explain what we expect.

LUX: What do you personally take the most pleasure in designing?
NS: I really like the process. It all starts with an idea. I like creating the product together with our tailors, because they are truly talented people. I like challenging them. We did this jacket for Brad Pitt, for instance, which was a super- light, double-splittable cashmere sports jacket using a fabric that is really nice, but it has to be split in half with a scalpel and stitched back together. In the beginning they said it was too difficult, but they found a way. So, working with them and their 75 years’ worth of knowledge at Penne [where Brioni has a factory and a tailoring school], and with my modern approach, we can create something very impressive.

LUX: Is Dior Homme your main competitor?
NS: I wouldn’t consider Dior Homme as a competitor – I think of Dior as a brand that is much more fashion-oriented, which we are not. We’re a luxury brand that moves very slowly. Maybe, with our product, the art is more important, the way of making it. My viewpoint is also less important – I want to be in the background. With designers like Dior, it’s more about a strong style – if a person stands 50m away, you will still recognise it as Dior. I like to let the person shine, but with designer clothes, you’re showing that you can afford them.

A man getting his suit fit by a tailor

Clark Gable being fitted in a Brioni suit. Image courtesy of Chris Pizzello-Pool

LUX: You mentioned some Italian tailors, but you didn’t mention Savile Row.
NS: Savile Row is definitely on the same level, but Brioni tailoring is between Savile Row and southern Italian tailoring. We have the appearance of Savile Row, which is very constructed, very precise, with strong lines, but with constructed interfacing. Brioni has more of the flavour of southern Italy, with soft shoulders and almost no construction inside.

LUX: You originally planned to be an architect. Are we going to see any Brioni hotels?
NS: No. For now, we have to work on our boutiques. They’re very different, they’ve been through different periods. Together with our CEO we are trying to bring the same visuals to all our boutiques, and this takes time. We might have one store design in Milan, another one in New York, another one in London, which I think is one of the most beautiful. It has the feel of extreme luxury, but also feels very human inside. It doesn’t shine, it’s not all marble.

LUX: What do you think the well-dressed man will be wearing in 2022?
NS: There are so many possibilities in the collection. I know what I’m going to be wearing – a beautiful constructed coat, with a very soft cashmere sweater and some relaxed trousers from Brioni. It’s about just being able to put things on that feel almost weightless.

A man wearing a suit, shirt and tie holding an award

Denzel Washington accepting the Hollywood Legacy Award in 2017 wearing Brioni. Photo by Photo by Alberto E. Rodriguez

LUX: And how will professional men dress in 30 years’ time? In T-shirts, chinos and jeans?
NS: It’s a really good question: will they be wearing tailoring? At the moment, they still do. When you go to the bank or to a lawyer’s office, they wear suits. There might be a trend for more separates, as well. I’m trying to move Brioni in a way that, as I said before, fits the modern man’s wardrobe. So we are working on innovation, so that we don’t find ourselves, in 20 or 50 years, disconnected from what’s happening with men.

Read more: Donatella Versace Interview: Doing It Her Way

This is really important – to always think of ourselves as innovators. I was asked if I think of Brioni as a heritage brand, and I said: absolutely not. Brioni was born as a super-innovative brand – our founders used new materials, they were thinking outside the box, they were putting men on the catwalk, they were the first to do trunk shows. I think we might have lost this spirit a bit, in the past 20 years or so, but we are moving forward again. Brioni will, or should, represent the modern man. This is my challenge.

Find out more: brioni.com

This article appears in the Summer 2022 issue of LUX

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Reading time: 10 min
ocean villas on an island in the middle of the sea
ocean villas on an island in the middle of the sea

The Ritz-Carlton, Fari Islands, in the Maldives

A new resort complex in the Maldives seeks to combine ocean exploration and conservation, extreme luxury, sustainability, and a cultural vibe the islands have never seen before. Candice Tucker checks in

Fari Islands in the Maldives has been created by its developers, the Singaporean Kwee family, as a completely new type of destination for the region. As well as the usual beach and island isolation, the islands, which include three hotels, have a small cultural and resort centre called Patina Island, aimed at providing alternative distractions and activities.

I am staying at The Ritz-Carlton, on one of the islands, which is proud of its programme combining social and environmental innovation. There is almost no plastic used on the island and, increasingly, energy is generated from solar power. The ocean villas, designed by the late Kerry Hill, were built with sustainably managed timber, from sustainable European forests. The most impressive initiative is Jean-Michel Cousteau’s Ambassadors of the Environment programme. Guests can watch marine biologists at work, led by Cousteau, scion of the celebrated ocean exploration and conservation family. As part of the programme you can help search for plastics and ghost nets in the ocean, and work on ecological restoration around the island. Combining luxury with purpose, it is a harbinger of holidays to come.

A bedroom leading to a swimming pool that leads to the sand on a beach with plants and trees

One of the hotel’s beach-pool villas

It helps if you understand the undersea world, and for that I set off, on my first day, on the Ritz-Carlton snorkelling experience. After a short boat ride, we stopped far out to sea. Surrounded by nothing but blue water, the hotel diver said, “This is where we jump in”.

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Imagine being transported to another universe. Rainbow fish, turtles, guitar sharks (their name comes from their shape) and colourful corals of pinks, purples and oranges. I had arrived on the film set of Finding Nemo. Watching the hotel divers remove abandoned nets, without harming sea life, brought home the delicate balance between observing and protecting this precious world.

A room with two massage beds overlooking the sea

A treatment room inside the Polo mint-shaped spa

Personalised luxury is the new buzzword in the travel industry, and I found it here – or, it found me. One day I commented innocently on the quality of the chocolate cookies at dinner. The next day, on returning to my room, I found that a bath had been prepared, with coconut bath oils – and a plate of the chocolate cookies on the side. And waking up each morning, pressing a button next to my bed and seeing the uninterrupted view of the turquoise Indian Ocean, became a daily ritual I couldn’t tire of. The décor in the room was a mix of light browns and whites, reflecting the colours of the island, leading to a private infinity pool and round sun lounger, offering complete privacy to enjoy the view.

At the centre of the 39 ocean villas is a Polo mint-shaped building, which is the spa. The only noises you can hear are the wind and sometimes the splash of a flying fish. Now, imagine walking round the inside of that Polo with a view of the sea on the inside and scores of treatment rooms on the other, each with the same tranquil vista.

A a white and light brown bedroom with a bath overlooking the sea

Ocean-pool villa

The beach, carpeted in powdery white sand, and the occasional hermit crab, meets the turquoise sea, which becomes increasingly transparent the closer you peer. When I was feeling more sociable I visited the buzzing Patina beach, the social centre of the islands, with its pool bars, art galleries and upscale food trucks. However, as an urban dweller, I was more tempted to spend time back at the Ritz-Carlton relaxing, where palm trees hang over sparsely spaced sun loungers, spread across the white sand, making you feel not isolated, but rather exclusively pampered. The only interruption was the occasional offering of fruit sorbets and beverages. For me, it was the perfect spot to read, and dip into the sea when I felt like it.

A woman standing by a food truck

The Tum Tum food trailer, serving up Asian street food, at the Fari Marina

The social centre of Patina does allow for a wider variety of cuisines and styles of dining than you might get in most resorts. Arabesque, an Indian-Arabic fusion restaurant, a link to the history of the Maldives, demonstrated the cultural crossroads. I recommend the Goan fish curry, cooked with coconut, tamarind and local reef fish.

In fact, the Fari Islands offer seven restaurants. One evening I dined at Iwau, the Ritz-Carlton’s Japanese restaurant, at the chef’s table under the stars. The tasting menu was presented as abstract art, an explosion of colour on each plate. The slow-cooked buttered salmon teriyaki, with asparagus and avocado cream was the highlight.

a vegetarian pizza on a wooden cylinder tray

Vegetarian pizza at the hotel’s beachfront Eau Bar

The Italian at the Ritz-Carlton, La Locanda, is a hub for all-day dining. Guests can order off-menu. On a whim, I asked for pasta with seabass and tomatoes, which the chef quickly prepared to perfection. Warm focaccia infused with garlic was a satisfying starter.

The resort’s operators are fond of saying that the combination of art galleries, beaches, restaurants and cultures mean Fari Islands has a hint of St Tropez to it. That may be true, but in terms of marine life, conservation and space, it offers rather a lot more.

a cinema on a beach

Ritz-Carlton cinema

The Cousteau Connection
At the heart of the Ritz-Carlton is JeanMichel Cousteau’s Ambassadors of the Environment programme. This is personally run by the 84-year-old celebrated veteran of ocean exploration and film making. The programme introduces guests to ocean conservation through education and interaction. Activities range from using ocean drones to spot sea life and searching for ghost nets to collect, to learning to pilot a submarine. Scuba diving (for anyone from the age of 10) and snorkelling allow guests to witness the rich marine life along the reefs.

Read more: Responsible Luxury Travel: Keythorpe Hall, England

Cousteau also says the involvement of Ritz-Carlton is crucial, particularly in the Maldives. “When I was diving in the Maldives, I was surprised to see the number of dead corals. We need to do everything we can for the corals, because they are a very important part of the protection of the coastlines. Corals help to feed hundreds, maybe thousands of species, and we need to conserve everything around the Maldives. Ocean Futures’ approach, which I created to honour my father’s philosophy after he passed away, is if you protect the ocean you protect yourself, and if we protect what’s around the Maldives we will protect the people there, and we want to help as much as we can.”

Find out more: ritzcarlton.com

This article appears in the Summer 2022 issue of LUX

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