St. Eden vineyard

Darius Sanai examines the creation of Bond, one of the world’s most desirable wines and brainchild of Napa Valley wine royal Bill Harlan, over a tasting with its winemaker

Legacy is an important concept in the luxury industry. In a world where perception and status form a fundamental part of a brand, legacy means stability, and retained value. A Ferrari derives its value partly from the racing Ferraris of the 1950s, now worth multimillions. A Picasso or a Matisse is valuable because the artists retained and enhanced their status long after they stopped producing works, though the legacy of their collectors and dealers.

The world’s great wine brands have long traded on legacy: indeed, they are among the longest-lived legacy brands in the world, Chateau Haut-Brion, owned by Prince Robert de Luxembourg, was name-checked by Thomas Jefferson, American revolutionary and one of the country’s Founding Fathers. Brands like Chateau Lafite, Chateau Petrus and Domaine de la Romanée Conti may be hot among a new generation of collectors, but they have been desired and collected by royals and the wealthy for centuries.

No watch, jewellery or leather goods brands can claim a legacy as long as the world’s luxury wine brands: Chateau Latour came to prominence as long ago as 1680, centuries before Hermès, Louis Vuitton, Patek Philippe or Rolls Royce existed.

Vecina vineyard

Bill Harlan is the founder and owner of Harlan Estate, one of the wine world’s modern luxury brands, based in Napa Valley, California. Unlike certain luxury goods, whose brand equity can be created by the illusion of marketing, the status of a wine, as a consumable product, rests largely on its inherent quality. No amount of brilliant marketing will make collectors crave a mediocre wine.

Harlan’s wines rose to the top of the tree through their quality, and also scarcity: to this day, to secure a case or two of top vintages, money isn’t enough (although they are as expensive as any of the world’s top wines), you need contacts.

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Harlan stepped back and handed the reins to his son, Will, a couple of years back, although Harlan Sr is still involved in the background. And one of the founder’s most interesting moves was the establishment, in the late 1990s, of a sister estate to Harlan in Napa Valley: Bond.

Bond would make wines from specific vineyards, all planted with 100% Cabernet Sauvignon, deemed by Harlan and his team to be the best of the best in the region. The stated aim was to create “Grand Cru” quality wines, from specific sites whose terroir – combination of climate, soil and positioning – had been analysed closely.

Melbury vineyard

Grand Cru is, itself, a challenging term in the wine world: in some places, like Burgundy, it generally denotes the very best, and most expensive, wines in the region and the world. In others, like Champagne, it is less meaningful, in Bordeaux the term “Grand Cru Classe” covers hundreds of estates at different levels, and in Napa it has no formal meaning at all.

But a self-certification from the Harlan family has a meaning of its own, given their position at the top of the Napa Valley wine tree. And Bond is all about legacy: just as Domaine de la Romanee Conti has been known as among the very best physical vineyard sites in Burgundy for centuries, so Bill Harlan’s stated intention is for Bond’s vineyard site to be known as the very best places to create Cabernet Sauvignon in Napa Valley for hundreds of years to come.

And it takes many years to make, and judge a great wine: for a great wine is not one that tastes excellent when it is five years old, but one that develops and is magnificent when it is 50. So, the jury is by necessity still out, but that doesn’t stop us from dipping our toes in the judgement pool.

Pluribus vineyard

With that ambition in mind, Darius Sanai settled down for a Zoom tasting with Max Kast, Bond’s Estate Director and Cory Empting, Bond’s managing director of winemaking, of wines from Bond’s five sites: Melbury, Quella, St Eden, Pluribus and Vecina. We have a little history here, because a few years back, Darius included a bottle of Bond Melbury in a tasting of the world’s greatest Cabernet Sauvignons, which he hosted for the Prime Minister of Kazakhstan at the Four Seasons George V in Paris, which he chronicled in GQ magazine.The Bond wine was the overall winner in a field that included the likes of Chateau Lafite, Chateau Margaux, and California’s Screaming Eagle.

Max Kast, Bond’s Estate Director

Empting is an engaging and self-effacing tasting host, without a hint of pomp or self-aggrandisement, despite the desirability of his products. He told LUX that he is constantly examining new sites, making wines out of them to assess their potential, to see if any other wines can be permitted into the Bond club. For the moment, there are five, all of them sharing power, finesse, and a sense of grandeur. Each subtly different in character, these are attention-seeking wines in that they demand your full intellectual engagement: they would be the centrepiece of any dinner, like an extra guest.

Cory Empting, Bond’s winemaker

Although we will all have our favourites, it is not possible to choose an objective winner here: Bond wines are about the character of these ultimate vineyard sites in one of the very greatest wine growing areas in the world.

The Bond wines (tasting notes by Darius Sanai); in order of tasting, not of preference. All wines from the 2013 vintage.

Bond Vecina
A kind of wildness here, amid the grandeur and size. Very savoury, umami and smoked bacon with mulberries. Also a refreshing twist. My personal favourite, and one to sip, on a hilltop, alone, contemplating sunset over the distant forested hills.

Bond Melbury
Big and rich, but also stylish and layered, not overwhelming. This would be the Bond wine to serve to a lover of Chateau Margaux, to show California’s equivalent, before racing away the next day in your Ferrari GTO.

Bond wines: Melbury, Quella, St. Eden, Vecina and Pluribus

Bond St Eden
Fascinating wine: one we felt was being opened far too young. Very structured, concentrated, packed with nuance, shielded by a shell at the moment: stones, berries, plums, Mediterranean herbs, it’s all there. Decant it ahead of time and serve to a collector of Rembrandts, next to one of their Rembrandts. It’s that grand.

Read more: Chef Heston Blumenthal: The Culinary Resurrector

Bond Pluribus
Pluribus is so concentrated, so dense, that it would be the dominant factor in a meal of Simmental beef with foie gras and a béarnaise sauce. There’s a black fruit nature to this wine, with a kind of intense, graphite power, you feel you should write a letter with it.

Bond Quella
This fascinating wine was quite closed, almost light, on opening, but transformed in the hours after our tasting to have a Burgundy-style elegance and lift, along with a freshness of mountain river beds and plenty of dense fruit. We’d find the oldest vintage available to drink now, or buy a case now to drink in 2040.

Find out more: bond.wine

In the second part of our luxury travel views column from the Autumn/Winter 2022 issue, LUX’s Editor-in-Chief Darius Sanai checks in at the Four Seasons Napa Valley in California

Autumn and winter are fine times to visit Napa Valley. The sun shines, the crowds aren’t here and nor is the summer heat that increasingly hits Napa, one of the most verdant and spiritual areas of the US. It is also source of some of the world’s greatest wines, thanks to its location on the West Coast, influenced by the cool waters of the Pacific and the semi-desert heat inland. 

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Mention of a Four Seasons resort conjures up visions of palatial buildings and good old-fashioned luxe. Not here. You could quite easily drive past the Four Seasons Napa Valley without noticing it, which is the intention. The resort is situated in a working organic vineyard just outside the northern spa town of Calistoga, and is surrounded by an amphitheatre of hillsides. 

The wooden buildings are environmentally integrated low-rises, biophilic by design, so that nature is incorporated, not counteracted. A series of swimming pools at the centre faces the hills and the sound of piano sonatas lap across the water. Napa Valley has a light that is as famous in California as that of Provence in Europe. Here, it is luminous, reflecting from the pools to the sky. 

The hotel is located at the northern end of the Silverado Trail, the winding road that lines the eastern side of Napa Valley. The great wine estates of the valley are all a short scenic drive, or a longer but more satisfying bike ride, away. 

True to the laid-back style of both resort and region, the main restaurant, Calistoga’s Living Room at Truss, and its terrace with a view, is a no-tablecloths kind of place, although Four Seasons regulars may feel it’s trying a bit too hard to be cool. You can try the resort’s own wine, a powerful Cabernet Sauvignon that shows it is made here, in the hottest part of the valley. 

Our favourite dining spot – in fact, one of the best dining places in a region famed for its cuisine – was Campo Poolside, the restaurant by the pools. A chicken superfood salad with balsamic vinaigrette had textures and flavours that were crisp, powerful, biting and vivid – perfect Californian lunchtime food. Campo describes itself as Cal-Mexican but, in reality, it serves food that tastes as light as the views. 

Our room was effectively the top floor of a wooden chalet, with a balcony overlooking the mountains beyond and the vineyards below (we said hello every morning to the gentleman pruning the vines). It had the feel of being your own residence in the vines (the room had its own entrance and staircase); clever and distinctive. 

Read more: Hotel of the Month: The Lygon Arms, the Cotswolds

The resort, with its extended grounds, is very open and outdoors-based, with pathways to walk on or to ride around on in a buggy. It’s great in perfect weather, exposed in the rain. But it doesn’t rain much in Napa, especially these days. 

Find out more: fourseasons.com/napavalley 

This article first appeared in the Autumn/Winter 2022/23 issue of LUX

Matteo Lunelli, CEO & President of Ferrari Trento

Italian sparkling wine producer Ferrari Trento was founded in 1902 and is now under the leadership of the third generation of the Lunelli family. Following the recent announcement of the brand’s partnership with Formula 1, LUX speaks to CEO and President Matteo Lunelli about respecting tradition, sustainability and the challenges of the pandemic

1. How do you become Official Toast of Formula 1, as Ferrari Trento has just become?

Ferrari Trento has already been celebrated at many of the world’s most prestigious events. This includes being the Official Toast of the Emmy Awards in Los Angeles for the past five years and of the BNL International Tennis Tournament in Rome in 2019. The Formula 1 podium is one of the most iconic moments in the world of sport and has been a dream of ours for a long time which we are thrilled to now see come true. Formula 1 chose Ferrari Trento, firstly, because we share common values of passion and excellence, and also because Formula 1 is centred around innovation and looking to the future. This can be seen through this decision to go “beyond” the traditional choice of champagne, with a brand that not only offers a guarantee of quality but is also an ambassador of Italian style. We are thrilled to embark on this project as we strongly believe in the future of Ferrari Trento and in the dream that Giulio Ferrari, our founder, started over a century ago.

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2. You are the third generation of the Lunelli family to keep Ferrari Trento alive, and you have maintained many historic practices within the company. Are there any notable traditions that you needed to let go of?

Our goal is to innovate, but respect traditions. There are certain things that will never change at Ferrari Trento like the pursuit of excellence in every detail and the intimate link with our territory, because all our wines are made exclusively with grapes cultivated on the slopes of the Trentino mountains. On the other hand, we need to adapt to a market and a context that changes rapidly and, therefore, we constantly aim to innovate our business model. Over the years we have embraced digital media in our communication strategy, we have expanded to new markets abroad in order to grow our export sales, and we have moved to organic viticulture, putting strong emphasis on sustainable production.

Ferrari Trento is the official sparkling wine of F1

3. Ferrari’s Trentodoc sparkling wines utilise environmentally friendly systems which heavily reduces water-consumption in vineyards. Is the wine-industry more broadly taking steps to become more sustainable? Should it do more?

We can certainly say that in the past few years the wine industry has significantly increased its attention to sustainability and I believe that this trend will continue even more in the future. This is especially important for high end consumers and wine lovers who not only look for excellent wines but also ask our companies to maintain an excellent behaviour towards stakeholders and to protecting the environment.

Specifically, the Ferrari winery is located in such a wonderful location that we feel even more duty to protect it and preserve it for future generations. Our strong commitment towards sustainability can be seen (amongst other actions), by the organic certification of all our estate vineyards and by the work carried out on biodiversity. Regarding water, as you mentioned, we utilise an innovative system of precision irrigation in order to reduce water waste. This system, developed together with a start-up called Blue Tentacles, uses a remote control to open and close the valves on the field, and optimise the use of water collecting data of the temperature and humidity through sensors located in vineyards.

Read more: Sophie Neuendorf on building a more sustainable art world

4. What are the biggest challenges that the sparkling wine industry faces today?

Sparkling wines are traditionally associated with conviviality and celebrations, which is the opposite of “social distancing”, and why the pandemic had such a strong impact on our industry. In addition, on trade is the most important channel for the Lunelli Group, and bars, hotels and restaurants being closed for such a long time in many countries has of course had an inevitable impact on our sales. We partially compensated the loss of the “outside of home” by increasing our retail and online sales for domestic consumption, however, we strongly believe that conviviality will soon come back, and we look forward to celebrations where people can spend time together again.

Ferrari Trento’s vineyards

5. Is Italian sparkling wine underrated?

Italian sparkling wine has witnessed an extraordinary growth worldwide in the past years, but I would say that sometimes the quality and excellence of Italian sparkling wine is underrated. Most consumers still do not fully recognise the diversity of our sparkling wine denominations which are made in different regions and with different methods.

It is by now evident between wine opinion leaders that in the sparkling wine space, just like in the still wine space, excellence is not a monopoly of one territory in the world. Italy, with the region of Trentino in particular, is in “pole position”, as shown by the results achieved at the Champagne & Sparkling Wine World Championships which saw Ferrari Trento crowned as the “Producer of the Year” for three editions. In 2019, Italy overtook France in terms of awarded medals, while in 2020 the competition saw a draw with 47 gold medals each. We hope to further excel the reputation of Italian fizz as we share our luxury wines on a wider scale than ever before through our partnership with Formula 1.

6. Where and when (apart from a F1 race) is the best place to drink your wine?

During a trip to Italy you can have a glass of Ferrari in some of the best bars and the most iconic travel destinations, however, first of all I would have to say in Trento, visiting our winery and enjoying what we call ‘a tour between beauty and taste’ on a lovely summers day, perhaps during harvest time. Here, we invite guests to have an all-round experience of the world of Ferrari, which begins with a tour of our cellars, where our Trentodoc wines mature gradually under the careful supervision of our winemakers. You can then go up the nearby hills to visit Villa Margon a 16th century mansion which is a treasure of art. The special experience concludes at Locanda Margon, our Michelin starred restaurant in the heart of our vineyards, where you can pair Ferrari with the creations of chef Edoardo Fumagalli.

In general, I think that the best way to enjoy Ferrari is to pair it with high quality food in a great restaurant or during an “aperitivo” with friends. I also love to think about sipping our Trentodoc bubbles whilst watching the sun set onboard a boat in the middle of the sea. However, more than anything, what will make the special moment is always who you will share your wine and emotions with.

Find out more: ferraritrento.com

The vineyards of Château Mouton Rothschild. Photo © Studio Goodday. Courtesy Château Mouton Rothschild

This morning, Château Mouton Rothschild revealed its latest artistic collaboration with Xu Bing. We take a closer look at the Chinese artist’s label design for the 2018 vintage

Since 1945, Château Mouton Rothschild has invited an artist to design a label for its latest vintage. The collection of miniature artworks, which are transferred onto the wine bottles and also exhibited in a special gallery in the château, features some of the most famous artists from the past 100 years including the likes of Pablo Picasso, Salvador Dali, Francis Bacon, David Hockney, Jeff Koons, Gerhard Richter and now, Xu Bing.

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One of China’s most renowned artists, Xu Bing is best known for his installations which often explore the relationship between image and language. His artwork for the 2018 vintage label is a continuation of his ‘square word calligraphy’ series which originally involved the artist organising English letters into structures that resembled Chinese characters. The idea was to break down cultural barriers by demonstrating the similarity of components in both languages and therefore, demystify the Chinese written language for non-Chinese speakers.

Xu Bing’s label continues his ‘square word calligraphy’ series

For this artwork, the pair of elegant, stacked symbols once again appear to be an example of traditional Chinese calligraphy, but the characters are, in fact, composed of the Latin alphabet and denote “Mouton Rothschild”. 

Read more: Fashion entrepreneur Wendy Yu on creativity and charity

Château Mouton Rothschild’s 2018 vintage with label design by Xu Bing. Photo © Studio Goodday. Courtesy Château Mouton Rothschild.

The design’s inspiration comes from the layered experience of tasting wine, each character reveals itself as the reader engages more deeply with the image, but also with the idea of history, symbolism and reinvention. By reimagining the literary shape of the iconic winery, Bing symbolically suggests the possibility of new discovery in the old.

Discover Château Mouton Rothschild: chateau-mouton-rothschild.com

Truffle hunting has been in severe decline since the early 20th century, but is once again on the rise as a craft and is currently highlighted by the Respected by Gaggenau campaign

The art of the handmade, and the appreciation of high-quality, low-volume makers, are having a resurgence. With the help of the German luxury appliance maker and their Respected by Gaggenau campaign, the future of crafts and the artisanal, whether in food, winemaking or the crafting of objects, is looking brighter, as Lisa Jayne Harris explains

“The nobility and humility of great craft transcends industries and products,” says Master of Wine, Sarah Abbott. “Artisans offer a sense of adventure, excitement and nuance that’s simply not available elsewhere.” The mystique that comes with creating a product by hand – whether that’s a time-honoured way to age wine and make cheese, or a modern take on knife making – touches us in a unique and deep way that mass-produced goods cannot: “People respond to the beauty, sweat, toil and integrity of craft,” Abbott explains. “We’re in a time of a craft renaissance. Our respect for authenticity and integrity in what we make and consume is growing.”

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The resurgence in craft’s popularity is at odds with our increasingly digitised everyday lives and fast-paced consumerism. But therein lies its draw, as handcrafted objects seem to reverberate with the energy of their maker when we hold them in our own hands, and they promise to last longer than impulse purchases, too. “We live in a throwaway world,” says author and food critic, Tom Parker Bowles. “So, it’s really refreshing when things are made to last. Technology has a built-in obsolescence to force us to buy a new phone or whatever, but we’re looking at a more sustainable future in all areas of our lives, including food sourcing.”

Both Parker Bowles and Abbott are judges of the Respected by Gaggenau initiative, which honours, supports and promotes small producers and artisans in the food industry. “We want to give something back to people who deserve it and need it most,” explains Gaggenau’s managing director, Dr Peter Goetz. Regional experts will nominate artisans who use skilled, traditional techniques to create exceptional and authentic products in food, wine and design.

Such authentic artisanal products are distinguished by their fundamental values of patience, passion and heritage. Both maker and customer have to be patient: “People who appreciate the finer things are usually happy to wait,” says professional truffle hunter and owner of The English Truffle Company, James Feaver. His business plan manages customers’ expectations and controls truffle pre-sales so they don’t take on more orders than are achievable. “Every day of hunting depends on the vagaries of the weather. If people get in touch in advance, we do our best to deliver, but we only harvest what’s sustainable and available at that time. I’m more like a fisherman than an artisan baker. I don’t make truffles like a baker makes his bread; nature has done all the hard work and I just find them.”

Gaggenau appliances can be adapted to any seasonal food preparation.

It’s the passion of people like James who make artisanal products stand out. “True artisans really believe in something,” says Gaggenau’s head of design, Sven Baacke. “They have a vision, they’re digressive, authentic and have a strong character. I see that throughout Gaggenau, too, not just in the design team but in the engineers and every department. We’re all striving for the best.” Abbott believes the character of an artisan winemaker is so palpable that she can taste the ‘maker’s mark’: “There’s a certain idiosyncrasy, a distinctive personality and edginess in the wine over different vintages. Great wines from large producers tend to be more polished, assured and even, but artisanal wineries exist on a knife edge, and you can often taste that in their wines.”

Read more: How Chelsea Barracks is celebrating contemporary British craft

The future is uncertain for many small producers. James has led a British truffle hunting resurgence, but the skill very nearly died out when the last professional truffle hunter, Alfred Collins, hung up his boots in 1930. “At one time there were 10 truffle hunters working out of Alfred Collins’s village,” explains James. “Truffle hunting was a sport for the gentry, like shooting or horse riding, but when Collins retired the custom and his knowledge disappeared too. I’ve been truffle hunting since 2008, and it’s only in the past dozen years that knowledge has come back to this country with our renewed interest in sustainability, British produce and farmers markets.” Crafts like truffle hunting are essentially a shared cultural memory, unique to each community they come from, and only by supporting these skills can we ensure they’re not forgotten. As the Arts and Craft designer William Morris said, “The past is not dead, it is living in us, and will be alive in the future which we are now helping to make.”

An image from the ‘Frozen in Time’ series by culinary artists Studio Appétit for Gaggenau

Climate change is perhaps the biggest threat to the future of artisan food businesses. “We’re already seeing lower rainfall and higher temperatures,” says James, “And that’s not good for truffles.” Sustainability and biodiversity are necessarily at the heart of artisanal work, because they’re more connected to their locality and environment. But this means climate change affects them even more acutely. “Artisanal wineries typically focus on a single small region or wine style,” Abbott points out. “They can’t spread their bets like larger producers, who mitigate risk across multiple regions and grape varieties.” If one variety fails, the small producer’s whole livelihood is at stake.

Managing director of Gaggenau, Dr Peter Goetz

Everything that makes craft special – the fact that it’s unique, handmade, small scale and highly skilled – is exactly what puts it under threat. The Heritage Crafts Association maintains a list of endangered and extinct handicrafts in the UK, including bell founding, scissor making, tinsmithing and cricket ball making, and they advocate for their preservation. But thankfully many craft producers have demonstrated their ongoing resilience through the Covid-19 pandemic by pivoting their business models or selling directly to customers. While that works on a local level, it still leaves them exposed in the longer term. “Many of these makers are third, fourth or fifth generation. Their domestic reputation is typically very strong, but it’s a challenge for them to reach diverse markets to weather our increasingly global economic storms,” Abbott says. “Small producers thrive through a more intuitive, organic relationship between maker and consumer but in a noisy, ever-expanding, luxury global market. Without resources for strategic marketing or PR, they struggle to be heard.”

Support programmes such as Respected by Gaggenau can go some way in giving artisans a voice and helping them keep doing what they do best. An appliance manufacturer championing small, independent producers might sound surprising, but the Respected by Gaggenau initiative reveals how much they have in common. “Of course, we are an industrial manufacturer,” says Baacke, “and some of our high-tech processes are best done by machines. But if the kitchen is the heart of the home then appliances are the soul. There is always a human touch to our work, like the hand-polished finish or detailed quality control. It’s the perfect balance between craft and industrialisation.”

The 2020 Respected by Gaggenau prize will bring global attention to three regional producers in food, viniculture and design. “Nominees are likely to be unsung heroes,” says Goetz. “Such as a farmer who produces a small amount of exceptional beef for just a handful of top chefs each year. We want to give that farmer recognition and promote their story to our discerning network.”

Ultimately, it’s up to us all to maintain the heritage of craftsmanship: “I’m an optimist,” says Tom Parker Bowles, “But we have to keep supporting artisan producers and value where our food comes from to secure a better future.”

Find out more: gaggenau.com

This article features in the Autumn 2020 Issue, hitting newsstands in October.

The vineyards of Masseto slope down towards the sea from the mountains of Tuscany’s Maremma region

Masseto, Italy’s most celebrated wine, is made from spectacular vineyards by the Tuscan coast, backed by ancient forests, looking out over the Mediterranean. This spring, it received a stunning new winery, whose wonders are all contained underneath the blue clay soil, as Darius Sanai, one of the wine’s most obsessive aficionados, discovers

Photography by Marius W Hansen

As you approach the Masseto winery, the overwhelming feeling is one of luminescence. There is a glow from above, and behind, as if the narrow road you’re driving along is the entrance to some new, celestial world.

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There are three shades to the luminescence. The piercing blue of the sky (the sky always seems to be blue around here in the Maremma, the coastal strip of Tuscany halfway between Pisa and Rome); the deep primordial green ahead, which emanates not from the vineyards that surround you but from a thick forest on the mountains in front, forest that looks as wild as it must have been in prehistoric times, with little or no sign of human intervention; and then there is a silver, which seems to come from a different direction altogether, subtle but enveloping. As the road heads up the slope through the vineyards and towards the new winery, you feel that you’re about to be welcomed through into another world.

The entrance to the new winemaking buildings at Masseto winery

All this makes the entrance itself to the new winery, which opened this spring, even more remarkable. Rather than a great ziggurat to commemorate the otherworldly location of the home of one of the world’s greatest wines, you are greeted by a building that seems to sink far into the mountainside.

And this, perhaps, is the point. It is only when you enter between the stone sentinels at the entrance to the new winery, and disappear into the blue clay soil, that the adventure really begins.

Masseto is perhaps the only Italian wine that has passed into the pantheon of high-luxury brands. It is a wine venerated by connoisseurs, while its serving is also seen as a mark of the ultimate respect by those with just a passing interest in wine, along with names like Pétrus, Lafite, Latour and Domaine de la Romanée- Conti – all the others are French. All the more remarkable, since Masseto has only been a wine since 1987. And since its birth, until the opening of the new winery in 2019, it has always been seen as the ‘big sister’ wine of Ornellaia, made on the same premises.

Read more: Karl-Friedrich Scheufele on Chopard’s partnership with Mille Miglia

This spring, Masseto finally received its own home, distinct from its sister wine, a few hundred metres away on another part of the same slope. The new winery is one of the most striking creations of anything in the increasingly rarefied world of fine wine.

Amid the vineyards, there is a beautiful classical building, terraced, with views across the vineyards and to the Mediterranean Sea, just a couple of miles away. It is the sea that gives Masseto’s vineyards their luminescence, and the wines themselves a kind of olfactory luminescence, lifting up and away, balancing the richness and power and complexity with a kind of angelic delicacy only the very greatest wines in the world can achieve.

The glass-cube tasting room, and some of the merlot grapes harvested from the vineyard

But enter inside, and underground, and you are in a different universe. The landing area drops away to a vast, concrete-lined chamber, more redolent of a modern Abu Simbel in ancient Egypt than of a place where wine is made. Rows of wooden barriques line the room; everything is perfect, geometrically, but also puzzling, as if you have entered a kind of contemporary MC Escher drawing. A concrete wall swings open to reveal a room lined with what seem at first to be beautiful black tiles, but turns out to be the ends of Masseto bottles, stored geometrically in racks, black against the grey of the stone. Most remarkable of all is a glass tasting room, a cube in the middle of the winery, where you can taste wines looked on by the wines themselves, buried in the deep underbelly of Tuscany.

The architecture is the creation of Milan-based firm ZitoMori Studio. Masseto CEO Giovanni Geddes da Filicaja comments: “Years of planning and effort have been dedicated to building the right home for Masseto. One that consolidates three decades of experience, where every aspect has been designed to meet the winemaking team’s highly detailed requirements.”

The orderliness of the vineyards outside are matched by the clean and uncluttered design of the new winery buildings

Giovanni Geddes de Filicaja, CEO of Masseto

Commercial director Alex Belson comments about the architecture: “The architectural brief specified the winery must be a masterpiece in its own right. Quite simply, we needed to give Masseto the home it deserves and its own architectural identity. The brief also stipulated the winery must have minimal visual impact, and that the existing Masseto House (a classified building on the hill above the vineyard) be restored with integrity and to meet Italian architectural heritage requirements.”

To do this, says Japanese-born architect Hikaru Mori, “We created a series of spaces, not by construction but by extraction from the hill’s monolithic mass. The diverse internal volumes, heights and levels are reminiscent of a gold mine as it follows seams of precious metal to the core.”

Axel Heinz, Masseto’s Estate Director

But the architecture would mean nothing without the wine, and Masseto is a wine that is even more special than its setting. Axel Heinz, the estate’s director, has been in charge of the winemaking since 2005 and he says, “The core of Masseto, its warp thread, is a Mahler symphony played by a full orchestra. The weft is a small chamber music ensemble. It’s that orchestral power that needs very careful handling. It has to be balanced by the softer elements, which add complexity. People sometimes describe Masseto as single vineyard wine, but it’s not. There’s an incredible range of plot expressions and different proportions of clay, gravel and earth. It’s more like an intricate patchwork, with the blue clay at its core.”

Heinz also pays tribute to the importance of the sea, both in the light it donates to the vineyards, and the cooling breezes that temper the summer heat and give the wine its freshness, however ripe the vintage. But like the greatest wines, and the greatest poetry, and the greatest vistas, you cannot analyse the beauty of Masseto. It comes from the soil, the grapes, the winemaking, the weather, the microbiome of the earth, the human appreciation of the aesthetic, both in taste and in vision.

For me, Masseto shares with a handful of wines the distinction of being rich, powerful and deep, and also feather light, almost transparent. A big, rich red wine that lifts you up, with a thousand nuances. Different vintages have different characteristics, but there is a commonality in this lightness of being that differentiates it from any other wine I have had from Italy, and which it shares with a clutch of peers at the tip of the world wine tree. Grape variety is irrelevant here. One or two of the great Napa Cabernet Sauvignons have it, as do a handful of top Bordeaux names, and the greatest (and eye-wateringly expensive) wines from the likes of Domaine de la Romanée-Conti, Domaine Leroy, Mugnier and Armand Rousseau from Burgundy. In the context of many of these peers, Masseto, whose price has rocketed over the past few years, seems positively decent value.

And none of them have a view of the Mediterranean across the coast of the Maremma. It’s going to be fun tasting future vintages in that glass tasting room.

Find out more: masseto.com

This article was originally published in the Summer 19 Issue