red car
red car

The Ferrari 275 is a series of front-engined V12-powered grand touring automobiles with two-seater coupé and spider bodies produced between 1964 and 1968

Sweden is not the first country that comes to mind when thinking of automotive nirvana, but Paris-based auction house Artcurial has found a treasure trove there that it is putting to auction in Monaco this week. The main feature is a selection of beautiful Porsche 911s from the pre-1997 switch to water-cooled engines: there’s something for every Porsche aficionado, at almost every budget. There are some deliciously specified examples being sold on behalf of a Swedish collector with impeccable taste. It is also cleverly marketed as a no-reserve auction, with some eye-catchingly low estimates: a surefire way to attract interest. Go, enjoy, but beware of overpaying in the heat of the no-reserve moment.

Matthieu Lamoure from Artcurial says:

This W Collection, owned by Staffan Wittmark, is exceptional because it represents the culmination of a man’s lifelong passion for creation. As European importer of the ready-to-wear brand Gant and the brand’s artistic director, he studied design and put together the models in his collection with a rare aesthetic sensibility. His 26 Porsches, presented in the sale, work by color pair, for example, and by model. He defined the codes of his collection by growing up on the streets of Stockholm with a taste for line and design excellence. For this reason, three major brands have marked his passion: Porsche, Ferrari and Mercedes. For him, the lines created by Pininfarina for Ferrari represent the pinnacle of aerodynamic elegance.

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car

The Mercedes 300 SL Gullwing is a two-seat sports car that was produced by Mercedes-Benz from 1954 to 1957 as a gullwinged coupé and from 1957 to 1963 as a roadster

The second important parameter of this collection is that Staffan Wittmark has decided to entrust his collection to the market, with no reserve price. He is turning the page like a collector who has reached the end of one project and is ready to start another. We will therefore start the auction at 50% of the low estimate, allowing all buyers to try their luck. What’s also exceptional is the condition of the cars. They are either fully restored, like the 9 Ferraris certified by the Ferrari factory, or the Mercedes 300 SL Gullwing and Roadster.

car

The Mercedes-Benz 300 SL was capable of reaching speeds of up to 263 km/h (163 mph), earning it a reputation as a sports car racing champion and making it the fastest production car of its time

Read more: BMW XM Review

To find 44 cars offered by a single owner gives the ensemble a wonderful provenance. and in such restored condition is a rare element in any collection.

Quality, provenance, exclusivity and passion are the watchwords of this fabulous sale!

car

The designation “SL” is an abbreviation of the German term “super-leicht,” meaning “super-light,” a reference to the car’s racing-bred lightweight construction

 

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Part of a VR series that Beeple released for free public use. Courtesy of W1 Curates

Mike Winklemann, AKA Beeple, shot to fame after his digital artwork EVERYDAY: THE FIRST 5000 DAYS became the first ever purely non-fungible-token (NFT) to be sold at Christie’s, and was auctioned off for just shy of 70 million dollars in cryptocurrency. Darius Sanai spoke to the artist at his solo show at W1 Curates in Oxford Street, London

LUX: There is a lot of societal commentary in your digital artwork. Do you set out to do that, or is it something that develops?
Mike Winkelmann (Beeple): I guess I set out to do it. Im trying to predict things that are going to be issues in the future, or trends that I see developing now. This piece is talking about Natanz. Basically, the US didn’t confirm this, but it was speculated that they blew up the Iranian nuclear reactor. This is talking about how, in the future, I think there’s going to be  more warfare like that where they get into a computer system and f*ck some sh*t up.

If this is the first instance of a computer programme being used to physically blow things up, I don’t think it will be the last. I think it will happen more and more. It’s terrorists getting into a computer system to blow up an electrical plant. I think more things like that will happen.

Follow LUX on Instagram: luxthemagazine

LUX: Can you tell me about your ‘Everydays’ piece?
B: These are ‘Everydays’ in motion, where I made a picture each day and then occasionally I’d think it might be interesting if I animated it. I would take maybe 3 or 4 days and animate a little 15-second scene of that picture. This was a picture of when Trump locked himself in the White House. This was when Elon [Musk] had his baby, and named it X Æ A-12.

Some of them are not specifically about something. That one was during coronavirus when people started talking about killer hornets. This is just some weird Michael Jackson meme. And so on.

LUX: When you started back in the 2000s did you consider yourself a graphic designer, an artist, a filmmaker, or something else?
B: I considered what I was making to be art, just regular art, no different from anybody else. I was just using a different medium. But I considered myself a designer, because the way I made money was through solving visual problems for people. People were asking for concert visuals for Lady Gaga, or concert visuals for the Superbowl. So I’d take the brief of XYZ and say “okay, I’ll do that.”

LUX: So, it’s a practical application?
B: I know the tools; I can build you whatever you want. You tell me what to do and I’ll do it. I did it for money and that was it, while I put most of my real energy into work where I could do whatever I wanted.

The more of this work that I put out there for free, the better I got, until clients like Louis Vuitton were contacting me. It was really like I was a designer by day and also carving away a large amount of time to do my own work, that I wasn’t trying to sell, there was no concept of people collecting it. Art is just something you make and put online and people experience it and that’s it, and it was quite a shift when people began to start collecting it. That was just not a part of the way I thought about art.

Panel talk with Beeple (Mike Winkelmann), Nick Knight from Showstudio and Mark Dale from W1Curates. Courtesy of W1 Curates

LUX: What enabled these to become collector pieces?
B: The NFTs. The NFT thing, which took a lot of people coming up to me and saying, I think you should check this out. At first, I wasn’t sure, I thought it was just weird crypto sh*t, not my thing. Then finally it clicked and I thought, wait a second, this could be the same as moments in the past where people have refused to believe something was art. Photography, that’s not art, it’s just people taking photos. Graffiti, that’s not art, it’s vandalism, how could it be art? Then everyone says “oh wait! I guess it’s art.”

I think that’s what is about to happen with digital art. At the moment it’s this thing that everybody knows and everybody sees all the time and is actually completely ubiquitous in the visual language of our society. It’s websites, it’s voices, it’s TV, it’s video games, everything you see is visual. Art has touched it, but it’s not capital A art, because until recently, there wasn’t a meaningful way to collect it. You could print it out, you could give somebody a thumb drive, but that didn’t really resonate with people until the NFT thing. The ability to prove ownership resonated with people.

LUX: Is there a tension between the traditional capital A art world and the world of digital art?
B: 100%, yes. I think people in the digital world think that because we had the sale at Christie, we’re part of the art world now. In reality, there’s a lot of people still calling bullsh*t on us; we’ve got a long way to go to convince everybody that we’re the real deal.

It’s come a long way in 2 years, I will say that, much faster than I thought. A couple of years ago I would have believed it would have taken us 10 years to get to where we are now. It’s a matter of waiting for it to click for people that the stuff they take for granted, because it’s so ubiquitous, is actually made by people. It’s not that different from painting a picture.  You’re sitting down, you’re producing a picture, it’s got a message, it’s got an aesthetic, it’s the exact same thing.

LUX: Yet many people resist calling it art. Why do you think this is?
B: I think it is just very new, it came out of nowhere. I was as dumbfounded as anyone by these developments. But I think when people have an experience that connects with them emotionally, like any other type of medium, any other type of art, then it will click with them. But they see the headlines and they see “monkey JPG selling for crazy amount” which makes it easier to call bullsh*t on the whole thing. There’s a lot of distinction between the different things people are doing in the NFT space, with some people looking towards a more baseball-type, collectible thing rather than the art side of things. Then there are people who are trying to make serious work that, in my opinion, is no different from any other artist working in any other medium.

Beeple’s Everydays, the First 5000 Days. Courtesy of W1 Curates.

LUX: Is there not a lot of bullsh*t in the traditional art world as well.
B: Yes, but everybody’s used to that bullsh*t. Also, there are so many people who think NFTs look like crap. Most traditional art looks like crap, you just can’t see it as easily. You can go online and instantly see hundreds of NFTs, but you can’t immediately see hundreds of pieces of traditional art – if you did, you would see a lot of crap I’d promise you that. Or you would see a lot of stuff which looks fine but isn’t new in any way. It’s just the same regurgitated ideas that are 100 years old. It looks more like what you would expect art to look like, but it’s not good. I could make some abstract art that anybody would agree is art,  but it doesn’t matter, that’s not good. I think I’m trying to make things for 100 years from now. I think a lot of traditional art is trying to make something that looks like art right now, and half the time it looks like it would have been made 100 years ago.

LUX: Do you think in 100 years people will look at this, you and others, and think this is an inflection point where it changed, just like things changed with Duchamp?
B: We will see. I don’t know, but I think this is definitely a different moment. I think it will be seen as an inflection point because you’re going to see a massive shift as digital tools and digital distribution become more a part of art, because those advance rapidly, they will continue to advance rapidly with technology. I don’t know a lot about painting but I’m not sure how much it has changed in the last 100 years through technology.

LUX: Does this fit better in the Metaverse?
B: What do you mean by the metaverse? I don’t even know what that means, it’s just a marketing term.

LUX: The space where you can go buy a computer rendition of a Dior gown and put it on an avatar and pay for it. I mean, that’s just the beginning right?
B: Except none of those worlds exist. How much time do you spend in the metaverse?

LUX: Not me, but other people do.
B: No they don’t. If you look at these platforms, nobody is spending any time in them, because they’re not engaging enough. It’s like VR. How much time do you spend in VR? Zero.

I’ve gone all over the world many times and heard people talking about the metaverse, but then they don’t spend any time there themselves. It’s like VR. Fun for 2 seconds and then you’ve done it and you move on.

I don’t think it will always be like that, but I think the first thing we will all consider the metaverse is AR glasses. That is what I think we will consider the first true metaverse is, when all of us are wearing glasses and we can all see a layer of things that are the same, when we can all see a digital sculpture right here, and we can walk around it and we all can point to it, and you see what I’m seeing. Everybody being jacked into VR in a tube of goo, that’s a waste.

Courtesy of W1 Curates

LUX: A traditional collector would buy a painting and put it on their wall. How is this art best displayed?
B: Almost all of the pieces that I have now come with some sort of physical element. Some of them are titanium back-screens, and others are like paintings or giant prints, or these human size boxes. A lot of the pieces have physical components like that because to me it’s important to have a physical way to experience the work. To me, it makes it much more visceral and much more impactful.

LUX: Are attitudes towards digital art changing?
B: Yes, things are changing a lot. We just had Deji Art Museum in China buy a piece, there are pieces at MoMa right now, you’re seeing a bunch of museums invest. I think when people see work that can withstand criticism and has some actual depth to it, then they’ll change their mind.

But it is taking time. I think people who are truly thoughtful and are approaching it with an open mind, with the attitude that they don’t know everything about art and this could be something new that they want to be a part of, those people are coming around very quickly. But that’s not everybody. People have to change their mind of what this is, and that doesn’t often happen quickly.

LUX: And you mentioned street art and graffiti before. Is there a parallel with what happened there 30 years ago where that wasn’t considered art?
B: 100%, I think it’s the exact same thing. I look at this work as the street art of the internet, because you can post anything you want there’s this free for all thing. All street art is trying to get people’s attention, the street part of it is “permissionless” art where they were going out and thinking, I’m not going to get anybody’s permission to do this, I’m just going to do it. That’s how I’ve always operated. I don’t need anybody’s permission to show this, I made it, I put it on the internet, that’s it.

That’s very different from the traditional art world where you make a piece of art, then you’ve got to wait for a gallery or a museum and somebody’s got to look at it and say yes, I will show that. Nobody has to say yes on the internet.

More from Beeple’s VR Series. Courtesy of W1 Curates.

LUX: How did you engage with art when you were a kid?
B: I went to school for computer science. As a kid, I didn’t do a massive amount of art on the side. I was always doing a lot of stuff on computers. At first I wanted to make video games, but then I got to college and I saw some people who wanted to make video games, and I realised I didn’t want it that badly. I was spending all of my time making weird little abstract clips that had no inherent purpose; they were just little tiny artistic expressions.

I was spending my time making short films too, and so to begin there was no sense of wanting to get people to collect my work or making a living off of it. I actually really liked the fact that I didn’t make a living off of it because it meant I could say whatever I wanted. I never cared about commercial art, I just wanted to make people happy. So I had a good separation there, I could say whatever I wanted without thinking about whether this is something someone’s going to hang on their wall. Because a lot of it is not something you want to hang on your wall, to be quite honest.

LUX: The world is getting weirder and worse. Does that help your work?
B: I don’t think it’s getting worse, but I think it will get weirder. That’s also why I make this sh*t weird; because people think that could never happen. But Donald Trump was just your f*cking president! A man-child with no experience who is paying off porn stars. 20 years ago you wouldn’t have said that could happen.

Read more: Visual art and music meet in Shezad Dawood’s latest exhibition

I look at what happened with me and this crazy $70 million sale. That was honestly a weird bi-product of the conversation about art and digital art, and then crypto with nothing to do with art coming into it. As technologies combine like that, in ways we didn<‘t expect, weird things happen. It’s similar to Trump being elected and the role social media played there. Social media comes and everyone thinks it’s great and Mark Zuckerburg is a f*cking hero, liberating all these people. Then time goes on and you think, wait a second, we didn’t see this coming.

That will probably keep happening. There’s gonna be things we didn’t see coming and it can have massively profound effects. The world is so connected now and so digital already; these things can happen so fast. Suddenly millions of people get behind an idea or a movement. I mean, look at the NFTs. Again, we went from zero to being this billion-dollar industry in months. I think weird things are going to happen more and more.

Courtesy of W1 Curates

LUX: Would you like to be recognised by collections who don’t recognise digital art? Is that important to you or do you not care?
B: Yes, I would like to change their mind. I’ve been trying to help educate people in the traditional art world because I think there’s a lot of people in the crypto world who don’t actually care about art. Their allegiance is to crypto, my allegiance is to art.

I just learned about crypto 2 years ago, and I learned about NFTs literally months before that sale. The traditional art world also has a lot of people who, in my opinion, are not in it for the right reasons, they’re just in it for money. But there’s a lot more people who are truly passionate about this, who truly want to see art evolve and are interested in the continuation of art history and contextualising this moment within it.

I’ve been trying to play in both worlds to some extent. There’s a lot more that can be done in terms of NFTs and art being more dynamic. There’s a lot more to come.

Find out more: www.beeple-crap.com

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White car on the road
White car on the road

The Mercedes-AMG GT 4-Door Coupé transforms a sports car into a high-performance saloon

In the second part of our Fast & Luxurious car series from the Summer 2021 issue, LUX’s car reviewer takes the Mercedes-AMG GT 4-Door Coupé for a test drive around England’s country lanes

Fast, four-door saloon cars used to be among the most exciting things on the road, believe it or not. In the 1980s, BMW produced its first M5, with the racing engine from its M1 supercar. At the time, it was a car that had it all, speed to match the Ferrari of the day, but comfort and reliability and space as well.

A tuning company in Germany called AMG started doing similar things to solid, dull, respectable, comfortable Mercedes cars of the time. They took one and made it something called the Hammer, which became a legend, so rare and desirable that it is now an expensive classic car.

Follow LUX on Instagram: luxthemagazine

Since then, technological advances have made this category swell to the point of mundanity. A Tesla is now as fast as a Ferrari, without claiming to be ‘sporting’ in any way – in fact the whole concept of what constitutes a sports car is being eroded, but that’s a different matter.

Every prestige manufacturer now produces a very fast car that can fit the whole family and its Irish wolfhound, and generally these machines are astonishingly capable and often astonishingly unremarkable to drive.

car interiors and steering wheel

As a consequence, we approached the AMG GT 4-Door (yes, that’s its name) with mixed feelings. AMG was purchased and absorbed into Mercedes 20 years ago. Within this range from this single manufacturer alone, there are more than 20 cars which can easily go faster than you could possibly imagine going, unless you have a private race track or autobahn at your disposal.

Meanwhile, the AMG GT, the two-door sports car on which this big saloon is based, is very rapid, and exciting on the right day, but a bit uni-dimensional. It wants to be loud and go fast. All. The. Time.

How would that translate into a four-door, four-seater car whose raison d’être is to be versatile? And aren’t there enough fast, spacious AMGs already?

Read more: LUX’s Editor-in-Chief Darius Sanai on media

Press the start button and – ROWWF. This is a big car with a big heart, its turbocharged V8 very much telling you it is there. It doesn’t take long to work out what kind of car this is. The steering is direct and responsive and has a little bit of feedback – rare in these years of electrically assisted steering. Mercedes does an excellent job in this area, best of any of its direct rivals. Which makes it a very satisfying car to drive, even at low speeds.

On the open highway, the car settles into a comfortable cruise, rumble from the engine telling you that it wants to play, but it is neither restless nor intrusive. The ride is comfortable. The interior is sculpted, luxurious and highly digital. It feels like taking a big but friendly dog out for a walk – straining at its leash a little but well trained.

The big surprise, though, comes when hurling this big, super-powerful car down a country lane. It feels neither big nor heavy, instead as eager as a large puppy.

car tyres

It burns down straights and lollops around corners delightedly, always enthusiastic, highly capable, and highly enjoyable. It feels faster than any of the other hyper-saloon cars on sale, although there is no way anyone would be able to feel that different on a public road, apart from in a couple of instances over a couple of seconds each time. But most importantly, it feels fun, in an almost old-fashioned way. It is not clinical, like so many cars.

Interestingly, this does not come with any significant compromises. The seats are the best we have tried in any saloon car. It may not be as quiet as some cars, but it is far more relaxing to drive than its two-door sibling.

It’s only real drawback is that it is priced at a higher category to cars like the current BMW M5. That is completely justified, for its combination of even higher performance, more comfort and sophistication. But at that price level, you are into the world of even more prestigious brands, where a name counts for as much as anything else in the ownership experience. So while this is probably the best big super-saloon car ever made we are not sure whether it will find a big market. It deserves to.

LUX rating: 19/20

Find out more: mercedes-amg.com

This article was originally published in the Summer 2021 issue.

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The 2019 Mille Miglia

The Mille Miglia, once the world’s most challenging road race, is now a historical recreation with the original cars and their avid collectors. On the eve of 2021’s race, we take a trip down memory lane
classic racing car

The 1948 AMP Prete

A 1955 Mercedes-Benz 300 SL ‘Gullwing’

classic car race

A 1928 Bugatti Type 37A

Mercedes-Benz 710 SSK from 1929

A 1948 Ermini Tinarelli 1100 Sport

The Mille Miglia 2021 takes place from 16th to the 19th of June. For more information, visit: 1000miglia.it

This article was originally published in the Summer 2021 issue

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classic car parked outside blue doors
classic car parked outside blue doors

ionic cars makes over classic cars with high performance, zero-emissions electric power

LUX discovers how UK start-up ionic cars is replacing the original engines of classic cars with zero-emission electric power

According to government figures, cars currently account for just over 18% of UK emissions. Aiming towards the goal of cutting emissions to net zero by 2050, there have been dramatic shifts towards the production of electric cars with Mini, the Vauxhall Corsa and the Fiat 500 most recently launching electric models. For classic car lovers, however, eco-friendly options are hard to come by, which is where ionic cars comes in.

Follow LUX on Instagram: luxthemagazine

vintage car

 

vintage car

The bodywork is refurbished and interiors are fully customisable

The UK-based start-up transforms vintage cars by removing the original high emissions ‘old-tech’ engines and replacing them with zero-emission power. The bodywork is fully refurbished and interiors are customisable with everything from vegan leather to heated seats and matching luggage. For those worrying about the car’s collectible value, the process is fully reversible, or the original engine can be refashioned into a bespoke perspex case coffee table. ionic’s models currently include the Mercedes-Benz Pagoda and Porsche 911 with plans to expand in the future.

For more information visit: ioniccars.com

 

 

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Luxury men's watch with black and red dial
Contemporary watch by high concept luxury brand URWERK

The UR-105 provides an analogue and digital display of the time

URWERK’s unique approach to high horology has established it as one of the most creative and desirable brands in the industry. URWERK’s watches are like nothing else on the market, reinventing the design of a timepiece to put function and artistry above conventional wisdom; and, despite their modernity, taking inspiration from the Huguenot tradition of clock making that once changed the world. LUX Editor in Chief Darius Sanai speaks with Felix Baumgartner about innovations and collaborative design

LUX: You grew up around English clockmaking rather than watches. Can you tell us a bit about your early education in the industry?
Felix Baumgartner: Absolutely, my grandfather worked at IWC, but my father didn’t really like the big company structures; he was more into history, antique clocks. So after working at IWC for a brief period, my father opened up his own atelier at home, where he still restores clocks. That was my school, it was where I learned about clocks, and also about watchmaking because it is similar. There’s a difference in proportion between clocks and watches, and watches are only 120 years old, before that you only had clocks.

Follow LUX on Instagram: the.official.lux.magazine

When I grew up in the beginning of the 90s I saw a watch industry which was very much focussed on watches with very traditional tourbillon, but all the time there were the same complications and the same approaches, which, for me, was not at all contemporary. From my mother, I learnt a contemporary open-mindedness (my mother loved, and still loves, contemporary art, architecture and music) and from my father I learnt the history, knowledge and mechanical passion. However, it was difficult to bring these two things together so I started working with Martin Frei (co-founder of URWERK). Martin isn’t actually a designer, he was working in film and painting at the time we met, but it was so interesting for me to work with someone from the artistic world to create a new concept for a watch, and to think about what a watch can be today.

Watch designer at work in the studio

Felix Baumgartner at work in the URWERK studios

LUX: Had anyone else taken this approach in high end horology?
Felix Baumgartner: I think in high end watchmaking we were the first. You have Audemars Piguet; in the 70s, they made the Royal Oak, and the Royal Oak as a case is very contemporary. It is a very, very nice watch but they concentrated on the case, and didn’t look at the movement. In traditional watchmaking, you always have a case and then you have the movement inside, it is very separate and what is unique about our approach is that we create one piece, in which the movement and case speak together. What we do is very pure, very minimalist.

LUX: Did you know that people would want something like this at the high end or did you just hope? How did you create the market for your watches?
Felix Baumgartner: We were very naive! I was 22 years old, Martin was a bit older, but we were both very young, we are still young… You have to understand everybody had these polished wooden cases with a nice golden watch and we wanted to disturb the old values. When you look at architecture, or cars for example, the design process moves on but the watchmakers in Switzerland still continue with the same methods.

A lot of other watch brands try to copy what was done 100 years ago, but it is changing. 20 years ago we were absolutely alone, apart from at the entrance level where you always had contemporary watches such as Swatch; Swatch was absolutely up to date. In the middle range you had Tag Heuer and Omega. But we’re not businessmen, I’m a watchmaker and Martin is an artist, we love what we do, it’s 100% passion. We showed up at 22 years old and some people hated it, others were astonished, they didn’t know what was going on.

Read more: Swarovski x Design Miami/ designers of the future

LUX: The mechanical movement in your watches is very advanced and sophisticated…
Felix Baumgartner: Yes, we are working with the latest materials and because most of our mechanisms didn’t exist in the past, we have to invent them, which is challenging.

The UR-210 is our most complicated watch today, but it still feels simple. It is a very nice way to tell the time, because you can read the time actually without having to turn the wrist. We only make 150 watches per year, it’s a very limited production. The parts are made in Zurich by a very specific professional team, and then in the town of Aarau there’s a team doing the research, the technical dossier, the engineers and prototyping and in Geneva you have final assembling and then the communication side.

Luxury men's watch with black and red dial

The UR-210 in black platinum

LUX: The people who buy Urwerk what do they have in common? It seems that buying watches like yours is like collecting art or cars…
Felix Baumgartner: Yes, to me, the watchmaking of today is an expression of mechanical artisanal art. It’s a little machine that you have on your wrist, which you can understand, you can hear it, you can feel it and at the same time it tells you the time. But it also is kind of a jewellery, a “bijou” for men, also for women.

LUX: How does your collaborative design process work?
Felix Baumgartner: I’ve known Martin for 25 years, and we’ve worked together on URWERK for 20 years. We call our design process: ‘ping-pong’. We meet, but also speak on the phone almost everyday. Martin lives and works in Zurich, whilst I’m in Geneva most of the time so we play with ideas then he sends it over and I send it back, it’s a ping pong. Largely though, I’m still the mechanic and he’s the aesthete.

Read more: Luxury handbag brand Moynat opens with style in Selfridges, London

LUX: Unlike many luxury brands, you don’t do any kind of celebrity marketing. You say that the product speaks for itself, what do you mean by that?
Felix Baumgartner: We are lucky because we do not have to go the ambassadors, to the actors or to the important people in the industry, they are coming to us. For example, Ralph Lauren is a collector of several works, Jackie Chan wore the UR-202 in a film and basketball player, Michael Jordan. Robert Downey Jr has worn our watches in movies too. Usually companies like Sony Pictures ask a lot of money for product placement, but it was Robert Downey Jr who asked us, not the other way round!

LUX: What’s next for URWERK? Any big plans?
Felix Baumgartner: Let’s say it’s already happening, we are working on a new invention which we will present in a few months…

To view URWERK’s collections visit: urwerk.com

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Arts and elegance weekend in Chantilly with Richard Millie

This year’s Richard Mille Arts & Elegance at Château de Chantilly kicked off with the inauguration of an exhibition dedicated to Nicolas Poussin‘s “Le Massacre des Innocents” with young singers and dancers leading guests round the park with performances masterfully choreographed by Richard Mille’s Artistic Director Mélanie Treton-Monceyron. In front of the château, guests admired a stunning mise en scène of Salvador Dali’s “Metamorphosis of Narcissus“, whilst inside, a choir sung a moving rendition of “Hallelujah” in front of Picasso’s “Charnier”.

 Follow LUX on Instagram: the.official.lux.magazine

The automobile rallies were similarly theatrical with close to 800 classic cars competing in the Grand Prix des Clubs. On display were some of the most famous (and beautiful) electric cars in automobile history, from 1899 to the present including La Jamais-Contente from 1899, the first vehicle ever to clear 100 km/hr, and the slick Porsche Mission E. Richard Mille partners Mutaz Barshim, Felipe Massa and Jessica von Bredow-Werndl were spotted admiring the elegant collection of Ferraris on display in celebration the brand’s 70th anniversary, whilst spectators sipped champagne on picnic blankets  in the Fiat Fan Club.

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Francois Paul Journe is the CEO of the eponymous Geneva-based watch company that is the ultimate object of desire for some of the world’s most discerning collectors. For our Luxury Leaders series, he talks to Darius Sanai about how F.P.Journe’s watch business has thrived as an independent, focused on scientific precision, in a world dominated by luxury groups.

Francois Paul Journe watchmakers at work

FP Journe watchmaker’s atelier

LUX: Why have you succeeded where so many others have failed?
Francois Paul Journe: I believe we have to go back in time to explain. Watchmaking schools do not teach to conceive a watch and being a watchmaker is not synonymous with changing a battery. I was lucky enough, after finishing my watchmaking school, to work with my uncle Michel, renowned antique horology restorer in Paris and learn “on the field” to repair complicated watches, benefit from his experience and discover a world of culture the school does not teach. My uncle was also the curator of the Musée des Arts et Métiers in Paris, I discovered the most astounding creations by the great French Masters and that obliged me to go further in my research, in order to create watches as beautiful as theirs. But I had to work tirelessly and acquire a real knowledge of the horological history. You do not acquire this kind of experience at school. I became totally passionate and horology became my life.

At the time, there were maybe 15 collectors who were interested to buy authentic horology as the quartz was revolutionising the watch industry and haute horology was not any more in the trend. I had to wait for the taste of clients to revert to real horology until about 1991 when I sold my first wristwatch with tourbillon. I set up my own independent manufacture, to remain independent above all and not have to depend on anyone. From then on, I created a full collection and I never stop selling my watches after that.

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Also, F.P.Journe is the only manufacture in the centre of Geneva, and we are producing 95% of the haute horlogerie components necessary to make our watches, dial and cases included. We also offer a true watchmaking art. Each certified watchmaker makes a specific watch according to his technical sensitivity, and performs all production stages from beginning to end without anyone interfering in the process. A long lost privilege in today’s industrial watchmaking that is more and more segmented.

This is why my horology is different, authentic and respecting the fundamentals of haute horology. Above all, I remain in my own path, innovation, quality and independence. And collectors appreciate our authenticity, transparency and our permanent researches for precision, innovation and exclusivity.

Luxury watchmaker and owner of eponymous brand FP Journe

Francois Paul Journe

LUX: How does history inform your brand?
Francois Paul Journe: I respect the history of horology as a musician would study Mozart. If one does not understand the philosophy of the ancient grand watchmakers which only goal was to make watches that were giving the exact time, then you only create gadgets.

LUX: How can you make a product stand out to a consumer who owns everything?
Francois Paul Journe: Our collectors who can have the best money can buy, and above all, exclusive objects know that I am running an independent manufacture with an integrated production of all the components necessary for the making of our watches. It includes the creation and production of all its dial and watch cases which echo our 18 karat rose gold movement in perfect harmony. We are the only manufacture in the world to do so. My goal is continue my pursuit of precision in creating innovative precision chronometers in the respect of the fundamental values of haute horology and I will not disrupt this rule under any circumstances.

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LUX: What is luxury?
Francois Paul Journe: Luxury is a term that has been perjured and used outrageously. It means excellence, know-how and innovation, within a limited production combined with genuine craftsmanship, an exclusive design with a genuine authenticity. It is also a desirable object that is not a necessarily a necessity.

LUX: How do you honour tradition while still innovating?
Francois Paul Journe: You can certainly innovate but you have to respect the fundamentals in high horology that have pertained for over 2 centuries, and there are not many horologists doing so today. I am proud to be one of the only fervent defendants of the fundamental values of haute horlogerie. We have a real manufacture and we continue to produce our watches as if they were scientific objects. That is how watches were considered in the 18th century.

LUX: What are the biggest challenges you’ve faced as the owner and CEO of a luxury brand?
Francois Paul Journe: Independence is in your genes; for me it is not negotiable. Many of the challenges I set for myself would be difficult to achieve if I depended on large financial groups, on a financial side as well as on a creativity side and on a component production side. When I create a new calibre, I can modify components as I please in no time as they are made in our manufacture and I don’t have to depend on a supplier either.

As an independent, we have to demonstrate a strong resistance against big groups and provide a genuine authentic concept and rely on ourselves only. We thus have to be self sufficient and control our production as well as our sales network. That is why we have opened our own network of boutiques which are offering the best possible service to our client, a professional approach of high horology and a perfect knowledge of our collections, without mentioning receiving our clients in a décor at the image of our brand. But creativity is our most powerful weapon to exist and coming out of groups’ shadow.

Big groups sell industrial watches, and we are selling authentic high horology watches. I can only hope a certain public will know how to make the difference and do justice to the genuine values of craftsmanship that we will never cease to perform.

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LUX: Would you define F.P.Journe as a discovery brand?
Francois Paul Journe: I don’t know what you mean exactly by a discovery brand. We can be called a discovery brand in the sense of innovation as we are producing innovative mechanism, or reunite different technical developments another brand have not put together, i.e. the Tourbillon Souverain with remontoir d’égalité and we are the only ones to do so. If you mean a recent brand, yes we are not for the general public but we are one of the best known brands in the world of collectors.

FP Journe watchmakers at work

FP Journe watchmaker’s atelier

Francois Paul Journe plush room

The entrance to the FP Journe Manufacture in Geneva

LUX: How many watches would you recommend an individual owned?
Francois Paul Journe: I cannot tell a collector how many timepieces he should own, each collector has a collection that correspond to his taste but also its financial means. If he has only a few watches and he is happy with them, it is fine but he is not really a collector. But it is also fine if a passionate collector owns one models of each available in my collection .

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LUX: What innovation are you most proud of?
Francois Paul Journe: The Tourbillon has been my first fascination of course and the resonance phenomenon has been occupying my mind for years in order to produce my Chronomètre à Résonance with 2 mechanical beating in opposition and auto-regulating each-other. But the watch I am most proud of is certainly the sophisticated Sonnerie Souveraine, the most difficult and most accomplished horological creation never realised and the one that has certainly given me the widest challenge in my career. It means six years of research for the Invenit and 10 patents for the Fecit, over 500 components, 4 month of assembling, adjusting and fine tuning, and this without counting the manufacturing of the components entirely produced in our manufacture in the centre of Geneva.

Operating a chiming watch has always been risky. If you do the slightest thing wrong, like setting the time while the chimes are engaged or ringing, you damage precious mechanisms. My challenge was to create a Grande Sonnerie that was safe to use, and what sets it on a higher plane is that it is the only grand strike clock watch safe to use existing today.

LUX: How do you relax?
Francois Paul Journe: I work a lot and I do not have so much free time. Mostly it is dinner with friends, tasting good food and good wine, and enjoying each other’s company. And Formula 1 racing.

fpjourne.com

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