The comfort of the club suites has been improved by the recent introduction of bed linen by the White Company. Image by Nick Morrish/British Airways

British Airways has had a hard time from business travellers, some of it justified. But LUX Editor-in-Chief Darius Sanai rediscovered his fondness for the airline on a recent long-haul trip

In the world of the affluent intercontinental business traveller, there are various unwritten rules. One regards jet lag affecting your schedule: it doesn’t. (We recently found an HR manual from the early 2000s which specified a full rest and recovery day for employees on landing after any long-haul flight, which seems as antiquated as exchanging telegrams now.) 14 hour flight, straight into meetings whatever time zone your head is on, followed by dinner and an all nighter as you catch up with everyone in your original timezone. The next morning, kick off at 7 and work through until, and on, whatever flight comes next.

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Another rule regards local customs and language. For a while, pre-globalisation and social media, it was considered polite to learn a little about the country you are doing business in, and perhaps a few key phrases of language. Now, when any four year old can have instagram friends in Bolivia and Vietnam, local customs are for kids. As for language, speak English and just ask Siri. (An important exception to this appears to be China, which is gearing up for the reverse, its own global cultural expansion).

BA’s Club World has previously received criticism for its seat layout, but the new flatbed units are more private than in other airlines, says Darius Sanai

Both of these rules seems to have seeped into general business culture from the all-work-no-play USA, and specifically from companies like McKinsey and Bain, where a staff member who sleeps at all is an unproductive staff member with spare capacity.

And finally, if you come from or have anything to do with the UK, there’s the British Airways bashing. It seems to be de rigueur to use one fo the following stock phrases: “I had to fly BA, everything else was full,” “I actually prefer the service in (fill in airline) economy class to BA Club” or “(Fill in airline) business class is way better than even BA First”.

Well, after a period of flying long-haul business class on a number of other, acclaimed, airlines, LUX returned to the BA fold for a recent flight from London to Hong Kong and back from Singapore, and whisper it, but we beg to differ. (We should also state here that we paid full fare for all our flights, including the BA ones, and that LUX has, despite our top-tier Gold frequent flyer status, not taken any flights comped or subsidised by BA, or any favours at all from the airline, over the past five years).

Read more: Parisian tailoring house Cifonelli sets up shop in Mayfair

For starters, there is the pre-flight routine. Take any other airline out of London, and you have to either go through the normal security scrum or, in a handful of cases, get chauffeured to a dedicated check in. Given the traffic in London and around Heathrow and concomitant stress about arrival time, we would take our BA option any day: a 20 minute, tranquil Heathrow Express (always upgrade to Business First class), followed by dedicated security at the BA Wing of Terminal Five, which sees you walk from train station to lounge in three minutes (record) and six minutes (average), without having to deal with the main security melee or the crowds of shoppers on the other side. The First lounge itself is spacious and comfortable with open views and the wines and food are good (though not exceptional) – although the cleanliness (simple table wiping, hello??) still needs attention.

British Airways’ Concorde Room at Terminal 5, London Heathrow. Image by Nick Morrish/British Airways

Then, on the plane. BA’s Club World has received some flak over the years for its seat layout, where passengers in their seat-bed pods sit awkwardly facing each other in opposite directions at takeoff and landing, and where passengers in one row need to step over the feet of sleeping passengers in the next to access the aisle. I think this is partly justified, and have been known to deliver a hefty kick to one fellow passenger who kept waking me up by repeatedly whacking into my feet as he stepped over me to access the aisle (seriously, if you’re under 70 and can’t step over an obstacle 50cm high, you need to do something about your fitness).

The flip side is that the flatbed units are actually less exposed to the aisles than in other airlines, and that your head and upper body lie very cosily in the unit when you are asleep.

A big improvement was the recent introduction of bed linen by The White Company; I had thought this would be a superficial gesture, but the soft bottom mattress protector, smooth duvet and puffy pillow are superior to the offerings on any other airline I have flown. Meanwhile, all-new Club World suites are being rolled out shortly, promising a step change (excuse the pun) in quality.

Read more: Jetcraft’s owner & chairman Jahid Fazal-Karim on global trading

BA also seems to have made an effort to address an old gripe from long haul travellers, the service. This isn’t yet at the levels of the top Asian airlines, but staff have made a step change in service, willingness, and helpfulness, and, call me American, but it’s rather nice dealing with people who speak English as a native language and who have the same cultural references – a call for a late night KitKat brought the requisite chocolate bar, not a cuddly toy.

The accoutrements of the flights are also excellent: tablecloths, proper cutlery, nicely printed menus, a good choice of food and a cute snack bar with an array of fruit and snacks. The wines are still not up to the celebrated standards they were before the previous round of cost-cutting, but at least they are not getting any worse and contacts at the airline say there are plans to reinvest in them. (Tip: always drink the champagne. Although BA Club World no longer serves prestige Cuvée champagnes as standard, they are always good and you are drinking a much more expensive product than the wines, which typically cost a third of the price per bottle, or less, of the champagnes. This applies to almost all airlines.).

Club Class onboard dining choices are excellent, but the wine is still not up to previous BA standards

And while the BA Arrivals Lounge at Heathrow may not have the quality of bathroom as the American Airlines one, it serves a killer English breakfast with particularly superb mushrooms, in a tranquil post-flight atmosphere, and also has free massages available in its Elemis spa.

After my latest round trip, I asked myself if I would insist to my travel bookers on trying another long-haul airline first next time; and my conclusion was that I would ask them to try BA first of all, for a combination of the reasons above. As long as the airline doesn’t let things slip again as it did when current CEO Alex Cruz first took over (note to Alex: reinvest in the wines. People care and it’s important for your brand). And now comes the hard part: getting the long-haul business travel warrior community to talk about flying BA as a boast, not an excuse. You heard it first here.

For more information visit: BA.com

Picasso Towers is a €225m residential development including luxury penthouses and apartments

Picasso Towers is Málaga’s latest luxury residential development, featuring 213 apartments on the seafront. Conceived by Sierra Blanca Estates in collaboration with Metrovacesa – and with endorsement from Antonio Banderas – the project aims to transform the Spanish city into more than just a holiday destination. Here, LUX Editor-in-Chief Darius Sanai speaks to Pedro Rodriguez, the founder of Sierra Blanca Estates, about the challenges of the project, creating demand and Málaga’s future

Pedro Rodriguez

LUX: Can you tell us your story and how you came to work in development?
Pedro Rodriguez:  I studied tourism and I was the top producer of tourism to Spain from the United States for more than 10 years. I actually worked for Thomas Cook more than 40 years ago. And even though I was very successful as a tour operator there was something that made me consider making a change. It was actually two or three things I think. Number one and most important, was when Spain joined the European Union back in ’85. At that point, I was reading a book that was about Megatrends, which was written by a sociologist, and he came to predict what was happening already in the USA. People and companies establishing the North Industrial coal estates were moving to the Sunbelt, especially to California and Florida, looking more than anything for quality of life – obviously in Florida, as you know, they have a tax advantage also. This transformed Florida into one of the most successful states in the USA. Well, I didn’t have to be a genius to think that if I was going to make an investment back in ’85 it should be in Spanish real estate, because the same thing [that happened in Florida] was probably going to happen in Spain. So that was how I started. I invested in real estate, but from day one, I invested in only what I considered was going to be the best project for the future.

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LUX: When did you decide that Málaga would be a focus with Picasso Towers?
Pedro Rodriguez:  We started to buy the project five or six years ago. At that time, people were very sceptical that we could even build this type of project. Almost everyone was sceptical, but when we explained the idea to Antonio Banderas, who is our ambassador, he agreed because he is somebody that will do anything to promote the city where he was born. So we explained the philosophy behind the project and how we wanted to contribute to Málaga as a residential destination.

Successful people want to enjoy the fruit of their success and as these people are looking to invest in real estate, they are thinking about where they want to live, but also where they want to establish their own startups, their own companies. That is what is going to help to transform Málaga not just as a vacation or residential destination, but as a community of all nationalities.

A render of an apartment’s interiors inside Picasso Towers

LUX: Is it a challenge that people do not tend to think of Málaga as a location where you’d buy a very high-end holiday home?
Pedro Rodriguez: Málaga has been projected as a cultural destination in the last 10 years, and it has been celebrated in many interesting films. Also, as you know, it’s an old city – it’s more than 2-3,000 years old. It has not only the old town, but also the Roman area. We invested and started to look at Málaga with great interest because of the way it was growing already, the attention that it was getting from entrepreneurs from Spain and all over Europe. We thought that the interest was going to bring a demand for a higher quality product, and the kinds of apartments that we are building did not exist before in Málaga. You are right that Málaga doesn’t at this point offer housing or apartments with the design or the quality that Marbella offers already, and that is what we realised.

We can already see that the demand is increasing from a variety of interesting people, who are part of the new society that it is coming to the city. It has always been my philosophy to create an end product that would be of a design and quality that will exceed whatever is on the market. There is always a demand for something very special, and the quality of the project is what generates the attention, and desire of people. I think that we are contributing a very singular, unique product with Picasso Towers, and it is helping the city to project itself as a residential destination with a quality product that didn’t exist before.

One of the towers is dedicated to luxury lifestyle amenities including three swimming pools, a premium spa, fitness centre, private cinema, playroom, co-working area and nursery, as well as incorporating the latest technology and security.

LUX: A few years ago, you published an article about how people were opposed to one of your projects in Marbella because they thought it was too big, too sophisticated for the location. Have you had similar challenges with this project in Málaga?
Pedro Rodriguez: When you are creating something unique or special that the city’s society is not familiar with, you have to accept that you will have people who don’t really believe in it. But that is normal. If you create – in whatever area or industry – something that’s special, you cannot expect the majority of people to agree and understand what you are creating otherwise it would not be original, it would not be special. That was my idea in Marbella, yes, when we began to build the Sierra Blanca. It is a special destination in Marbella, and people were thinking that it was crazy because we were investing 20 or 30 million euros of today’s money [the project was 30 years ago]. In Málaga, when I was conceiving the idea for Picasso Towers, people were sceptical as to whether Málaga was ready for that kind of project. They were proven – and we are still proving – that they were wrong. Fortunately, there is a growing number of local and international successful entrepreneurs that are changing Málaga day by day.

Read more: Why you should go to St Moritz now for perfect snow

LUX: Is it true that Málaga is becoming a tech and business destination as well?
Pedro Rodriguez:  Absolutely. New and important international companies are being established quite frequently in Málaga. It is happening almost everyday.

LUX: Are you expecting the buyers of Picasso Towers to be international?
Pedro Rodriguez:  We haven’t really started the international promotion yet, but right now, we already have Swedish or Finnish investors, but mainly Spanish. We have Real Madrid soccer players that have invested in at least four or six apartments. Eventually, it will be home to a great variety of people from almost anywhere.

LUX: Finally, what other developments do you have planned for the future?
Pedro Rodriguez: We have an excellent project under construction right now in Marbella that it is without question, the best apartment project to be built in the city in the last 20 or 30 years at least. We are really proud to say that we have come to an agreement of doing branding with Fendi Casa, and the apartments are excellent alternatives to luxury villas. It is obviously a nice apartment, but at the same time, we want to create a country club lifestyle.

The first phase of Picasso Towers apartments will be ready by the end of 2021, and the whole resort is expected to be completed by 2023. For more information visit: sierrablancaqualityestates.com; metrovacesa.com

Number 16 Clifford Street in Mayfair, Cifonelli’s new residence

One of Paris’ most illustrious tailoring houses has opened the doors to its a new London boutique. LUX takes a look inside

It’s not often mannequins are intimidating, but the three standing in the shopfront windows of Number 16 Clifford Street are enough to make most men question their wardrobe. This is the new London residence of Cifonelli, a tailoring house renowned for its distinctive details and sharp lines. Karl Lagerfeld was famously quoted as exclaiming that he “could recognise a Cifonelli shoulder from a distance of a hundred metres.”

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The brand was established in Rome in 1880 by Giuseppe Cifonelli before settling in Paris via a short stint in London, and now it’s back in Britain’s capital with fourth-generation cousins Lorenzo and Massimo at the helm.

Cifonelli’s boutique has been designed to offer clients a space to relax and shop

Read more: Truffle making & Michelin-star dining at St. James’s Hotel & Club

On a wintery evening earlier this month, LUX joined a crowd of handsomely dressed men to celebrate the opening with a glass or two of champagne, and dancing to tunes from the in-house DJ. Not the kind of scene you’d necessarily expect from a traditional tailors, but Cifonelli despite its heritage remains very much on the pulse.

The shop itself, for example, is luxurious, but welcoming with plush velvet seats and flattering lighting, the idea being that customers can come in to relax as well as buy. It’s well worth a visit, if only to admire those well-dressed mannequins.

For more information visit: cifonelli.com

The Alpine village of St. Moritz offers more than just an exclusive social scene; the winter sports are first rate too, say Darius Sanai

With snow already falling in the Swiss Alps, LUX Editor-in-Chief Darius Sanai looks forward to another first-class ski season in St Mortiz

The first Alpine snowfall of the season has already happened – there is up to 30cm of fresh powder across Switzerland, particularly in the south of the country, due to a weather system recently pushing up from Italy. So naturally our thoughts are turning to St Moritz. Think St Moritz, and you probably think lavish New Year’s Eve parties, long evenings drinking Masseto in friends’ houses, and early evening aperitifs at Pavarotti’s.

It’s easy to overlook the winter sports when you’re so familiar with the social element – and St Moritz has such an engrossing social, cultural and artistic life that you’d be forgiven for never having snapped on a pair of Rossignols while there. Forgiven, but mistaken.

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So here’s a snapshot of what you could, and should, be doing as soon as the lifts open in a few days: it’s our perfect day in St Moritz. We started our day on the slopes at Piz Nair, the top station on the Corviglia mountain, one of three big ski mountains in the area, and the one directly above the village.

It was snowing lightly when we entered the funicular station in St Moritz; we travelled through a layer of thick cloud, fearing a whiteout day, and then, suddenly, we emerged upwards into a blue and white high mountain peaky wonderland.

The Signal cable car is the first stage of the journey towards Piz Nair, the peak at the top of Corviglia, the most celebrated of the many ski mountains around St Moritz

At Piz Nair I shuffled over to a snow shelf to look at the view properly. In every direction, triangular peaks were poking out of a soft, uniform blanket of cloud below us. There was no end to the sea of peaks: St Moritz is famous for its “champagne air”, supposedly the purest in the Alps, as it is so well surrounded by high peaks on every side.

Read more: Why now is the time to book into the Bulgari Resort Dubai

The mountain has a superb selection of mainly red runs, suited to good intermediates; we particularly liked the long run all the way from Piz Nair down to Celerina, below St Moritz, which ran through two valleys and finally descended through the trees, with fantastic views of the Piz Bernina mountains, higher than 4000m, opposite. The clouds melted away during the morning, with more panoramas revealing themselves.

The White Marmot restaurant with panoramic views of the mountains

And then – lunch. Lunch on the slopes in St Moritz is almost a religion: you are judged by where you go, and where you sit, so here’s some advice: book a table, as soon as you know when you’re going, at White Marmot. This is the restaurant at the Corviglia mountain station, three quarters of the way up the slopes and directly above the town itself. You can easily access White Marmot without skis, by taking the funicular train up, and many people do. Huge picture windows give you an unremitting panorama, and the decor – bare wooden tables fully dressed with huge Riedel wine glasses, 20th century modern design elements, colourful throws, magnums of Dom Perignon sitting on ice – makes White Marmot look like there’s a party going on even before the party has started. The cuisine is beautiful too, varying from Swiss mountain specialities with a contemporary twist to modern Italian haute cuisine.

The Suvretta House is a palace hotel overlooking forests and lakes, with its own ski lift

After lunch, we took a final lift up to Piz Nair to take in the view of what seemed like all of Switzerland again, and headed down, via a series of lifts, to Suvretta House. One of St Moritz’s classic luxury palace hotels, it sits amid a forest on its own ski slope, with its own ski lift. Having skied to the door, we sat in its grand drawing room, looking out over the forest and the valley, sipping on local Pinot Noir, and preparing for the second feast of the day, at Suvretta House’s celebrated Stube restaurant.

The Stube has an informal atmosphere, plenty of Alpine pine, and serves a perfected selection of Swiss, Asian and contemporary American specialities. The chicken wrap is to die for. And all you have to do after dinner is wander up to your room, with a view over the forests and frozen lakes, and prepare for a reprise the next day. Book for early December, and you’ll have fresh snow this year and no crowds.

For more information visit: engadin.ch
Book your stay: suvrettahouse.ch

St. James’s Hotel and Club is tucked into a quiet corner of Mayfair

London might seem spoilt for hotels, but if you’re looking for small-scale, intimate luxury it’s not so easy to find – especially in Central. This is where St. James’s Hotel and Club comes in with a Michelin-starred restaurant and hands-on masterclasses

Tucked in a quiet residential street on the edge of Green Park, almost directly behind The Ritz, St. James’s Hotel and Club benefits from proximity to Piccadilly and Regent’s Street, whilst also offering a sense of relative seclusion. The building itself was originally a members’ club for travelling diplomats, founded in 1857 by English aristocrat and the Sardinian minister. It played host to the likes of Winston Churchill, Henry James and Ian Fleming, among others, until it closed in the 1970s. In 1980, the doors were reopened by Peter de Savary (owner of The Cary Arms in Devon) as a hotel and a club. Now owned by German hotel group Althoff, the hotel has been refurbished with contemporary touches, whilst still preserving a sense old-world charm.

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Our room is the Westminster Suite on the seventh floor. The ambience leans slightly towards the corporate side, but it’s elegantly furnished and features a private terrace, large enough to host a cocktail party. On a less drizzly evening than ours, it would be a very pleasant place for a warming glass of mulled wine whilst admiring the rooftop views. As it is, we have a chocolate masterclass to get attend.

Rooms are decorated with elegant, contemporary furnishings

The Westminster Suite’s private terrace

The masterclass is just one of the hotel’s offerings for guests, alongside cheese and wine pairing, and cocktail mixing. Our class is held in a smart basement meeting room and is led by the convivial pastry chef, who shows us how to make and roll truffles whist we sip on glasses of champagne. The class, unlike those at many five-star hotels, is very hands-on, and whilst our truffles come out oddly shaped (some collapsing completely) it’s a lot more fun making than watching. Better yet, our truffles are whisked away to solidify and then returned to our room in ribbon tied bags with a kit containing ingredients and recipes so that we can make more at home. White chocolate passion fruit truffles are a revelation.

Read more: Oceania Cruises’ Managing Director on luxury hospitality at sea

The hotel offers a series of masterclasses including chocolate truffle making with the restaurant’s pastry chef

Pre-dinner drinks are served in William’s Bar and Bistro – a cosy and eccentric cocktail bar with a particularly impressive collection of paintings. These are part of the Rosenstein Collection, which includes more than 450 artworks in total, many of which are portraits and can be found dotted around the hotel. We thoroughly enjoy discussing the work whilst sipping cocktails and nibbling on British tapas plates. Guests can also dine here if they choose.

Read more: Panerai x Bucherer launch their latest BLUE collection timepiece

Tonight, though, we have a table booked at the hotel’s Michelin-starred Seven Park Place restaurant. The dining room is comprised of only a handful of tables tucked into a curved room with elaborately patterned walls and soft velvet seats. The menu – here and in the bar – is overseen by Head Chef William Drabble with a focus on the best of British produce which means seasonal plates and locally sourced ingredients. During our stay, the emphasis is on fresh fish and seafood, which, as pescetarian diners, suits us perfectly. Our favourites include the poached lobster tail with a buttery truffle sauce, and the seabass with braised Jerusalem artichokes, wild mushrooms and a red wine and tarragon sauce. Since the wine menu is nearly fifty pages long, we’re more than grateful for the sommelier’s assistance who pairs our courses perfectly to suit our individual tastes.

The service, in general, is friendly and relaxed, which makes for a very welcoming atmosphere. It’s perhaps not the most family-orientated hotel as noise levels are kept to a low hum, and the property itself is small, but for a luxurious city-break or staycation, it ticks all the boxes.

Book your stay: stjameshotelandclub.com

Note: Seven Park Place restaurant closed for refurbishment after our stay, but has recently reopened with a new look. For more information visit: stjameshotelandclub.com/en/restaurant-seven-park-place

Bulgari Resort Dubai is located on the white sandy beaches of Jumeira Bay

Why should I go now?

Still dreaming of that perfect glass of chilled Puligny-Montrachet at sunset on the beach? Keep your memories of those warm summer nights alive, by heading over to Dubai, where the perfect season to visit is just beginning. From around November to March, temperatures come off the searing heat of summer months, so don’t pack away those shorts and sandals yet.

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The city has an over-achieving buzz about it that always bring you back to experience something new. Straight off visiting the top of the Burj Khalifa, we were swiftly introduced to a model construction of the Creek Tower, which will stand at 1.3 kilometres high, surpassing the current tallest skyscraper by 472 meters. The new addition to Dubai’s iconic skyline is projected to be completed in time for the World Expo in 2020.

What’s the lowdown?

If walking through a hall of a hundred doors to get to your room puts you off, Bulgari is the luxury boutique answer to your fear of mega hotels in Dubai. It is a 20 minute drive from the airport, on the seahorse-shaped white sandy beached island of Jumeira Bay, the latest addition to the Bulgari Hotels and Resorts collection comprising six properties in five different countries.

Here, you get the opulent and glamorous experience that Dubai is famous for, without the garishness and glitz. The coral-influenced panel design of the exterior structure coincidentally looked a lot like melted parmesan crisps, perfectly exemplifying the brand’s philosophy of blending their Italian heritage with the region’s maritime influence.

The resort’s main swimming pool sits just above the ocean

From the lobby to the rooms, one could easily mistake oneself to be at the annual Salone del Mobile in Milan. Recognisable signature designs of top Italian furniture brands (Flos, B&B Italia, Poliform, Rimadesio – to name a few) will definitely inspire you to add a few new pieces to your own home. Throughout the resort’s walls, you are reminded of Bulgari’s 130 year legacy with glamorous photography and design sketches of the brand’s timeless jewellery and the famous people they adorned.

Read more: The luxury concierge company that provides the perfect holiday wardrobe

Should the weather get too hot to go outdoors, and it often does, the spa also offers one of the longest and most impressive indoor swimming pools in Dubai complete with private relaxation cabanas. Yes, fly to the sun, and sit indoors. Wise, as the locals know.

Getting horizontal

We stayed in a two-bedroom family villa, which can be best described by one word: home. The moment we arrived, we were greeted at the door by our personal butler, catering to our every need. As we enjoyed fresh fruits, house-made chocolates, dates, and Amaretti biscuits, our butler helped to unpack our luggage. We loved the spacious living area furnished with a large leather sofa of rich mocha, and almond nougat-coloured marble tables. Most of our family time and meals were spent there, where they even set up a cute tent filled with toys and activities for our children.

Here and above: one of the resort’s luxurious beach villas with a spacious living room

Given the exclusive, honeymoon vibe of the resort, it’s surprisingly kid-friendly with an all day Kids Club which even features a shallow plunge pool. If it’s too hot to relax on the beach, each villa has a personal pool, which we found perfect for a refreshing dip after our indulgent breakfasts. Our ever-present butler made sure that we were comfortably cool with Bulgari-branded fresh coconuts, sorbet popsicles, and ice cream-filled mochi. Needless to say, we found ourselves always looking forward to going back “home” to the comforts of our little retreat after a long day out.

Anything else?

If you stay at a villa, try the private barbecue dinner with a personal chef. We had lobster, sea bass, and wagyu steaks straight off our own sizzling grill, with no danger of the husband donning his chef’s whites and making like a BBQ cook-off king. Trust us: there’s nothing like being able to walk just ten steps back to your bedroom after an amazing dinner that puts you in a food coma. Don’t worry, you’ll work it off the next day with a serious cardio session of shopping at Dubai Mall.

The resort’s intimate Japanese restaurant Hoseki

And before you leave, do leave yourself in the hands of Chef Masahiro Sugiyama at resident Japanese restaurant, Hoseki, meaning “ Gem Stone” in Japanese. This sleek and modern restaurant with just 9 seats has a perfect view of Dubai’s glittering skyline and serves only an Omakase menu. You’ll get intimate with Chef Sugiyama who comes from 6 generations of sushi chefs before him. As he serves curated sushi, he explains in detail how each ingredient, all flown in fresh from Tokyo, comes into perfect harmony on your palate. Here, you can truly just sit back, relax and sip on a cup of ice-cold Junmai Daigin Jyo sake. Make sure to book ahead.

Rates: From 2,000 AED for an entry-level room during low season (approx. £400/€500/ $550)

Book your stay: bulgarihotels.com

Emily Lee

The Panerai Luminor Marina Bucherer BLUE in Titanium/DLC with proprietary automatic movement. 10,400 GBP.

The latest in a series of chronograph collaborations between Bucherer and Panerai pays tribute to its namesake colour in more subtle ways than its aquatic palette, says Chloe Frost-Smith

In the past the BLUE collection has included partnerships between Bucherer and the likes of Piaget, Chopard, and TAG Heuer, but this latest collaboration with Panerai takes a more laid-back approach to the luxury timepiece.

Follow LUX on Instagram: luxthemagazine

Originally created for the Italian navy’s submariners, the reinterpreted Panerai Luminor Marina Bucherer BLUE retains the oceanic origins of its Panerai predecessors in the model’s more traditional Italian design elements, alongside contemporary updates including an anthracite denim strap with beige stitching which gives the watch a more relaxed look and feel.

More modern still is the matte blue sandwich dial with vertical satin stripes enclosed within a DLC-coated titanium case, a combination which is unique to the model and a first for Bucherer. A handy strap-changing tool is also included for versatility.

For more information visit: bucherer.com

Sirena is the newest addition to Oceania Cruises’ fleet

Luxury cruise brand Oceania Cruises is in the midst of multi-million dollar project, which will see the refurbishment of their six ship fleet and the introduction of new exotic itineraries. We speak to the brand’s Senior Vice President and Managing Director Bernard Carter about the changes to come, fine dining at sea and how the brand is tackling sustainability

Bernard Carter

1. Can you tell us about the OceaniaNEXT initiative and what it means for the brand?

Our $100 million OceaniaNEXT initiative is a sweeping array of dramatic enhancements designed to elevate every facet of the guest experience; from thoughtfully-crafted new dining experiences and reimagined menus, to the re-inspiration of our six luxurious and intimate ships.

The ships are being completely transformed – with brand new designer suites and staterooms and stunning new décor in the restaurants, lounges and bars – which will result in ‘better-than-new’ ships.

On top of this, we have announced we are preparing to take delivery of two new Allura-class ships in 2022 and 2025. This new class of ship will represent an evolution of the Oceania Cruises’ experience with all the elements our guests treasure: a warm, intimate, residential style, the most spacious standard staterooms afloat, amazing suites, and of course, excellent cuisine.

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2. How do you provide fine dining services onboard?

Along with destination and service, we believe that cuisine is a key element of the cruise experience and this is what Oceania Cruises has been built on. Our promise to offer ‘The Finest Cuisine At Sea’ stands at the very heart of our business.

The key to offering such incredible food at sea is planning. We plan menus months in advance to ensure the smooth running of onboard operations.

This meticulous planning sits hand-in-hand with the need to build an impeccable network of trusted suppliers, who can deliver the quality goods we demand for ‘The Finest Cuisine At Sea’. Meats, fish and produce from specific and dedicated farms, some where we are the only customer – every detail is covered with care and attention to ensure we only use the very best ingredients.

Oceania Cruises has a reputation for high quality cuisine onboard their ships

More than a quarter of all crew onboard an Oceania Cruises’ ship is dedicated to the culinary experience. Our high ratio of culinary staff to guest means that each dish is able to be created in our state-of-the-art galley à la minute.

Alongside the fantastic food on offer in our restaurants, we love to engage with our guests and offer them the chance to have a hands-on experience at The Culinary Center, our cookery school onboard Marina and Riviera. Here, our guests can cook along with our talented master chefs at fully-equipped individual workstations. We also offer a range of culinary excursions, giving guests the chance to see well-known destinations through an alternative ‘culinary lens’.

3. With a career spanning 25 years in the industry, what are some of the biggest changes you’ve noticed?

There’s been a real and meaningful shift towards wellness in the last ten years or so. Where once, the likes of offering fitness classes and having fully-equipped gyms onboard were seen as a nice-to-have element, they are now a crucial element of a holistic suite of wellness options for guests.

Just last month, we unveiled our new ‘Aquamar Spa + Vitality Centre’ the most unique and comprehensive spa and wellness centre at sea. This will be introduced across all ships by mid-January 2020 as part of our OceaniaNEXT enhancement.

This extends well beyond a traditional spa, offering a complete and original collection of holistic wellness encounters both onboard and ashore, including wellness cuisine options, land-based tours in ports of call, and onboard treatments and classes.

Our guests are active, they are leading rich and fulfilled lives. For them, wellness is not a pursuit, it’s a lifestyle.

Read next: Jetcraft’s owner & chairman Jahid Fazal-Karim on global trading

4. Do you think the expectations of luxury cruise clients differ from the demands of customers at luxury hotels, and if so how?

In a word: no. Guests who appreciate, and seek out luxury do so in all areas of their life – from cars to jewellery, from cuisine to travel.

At Oceania Cruises, our guests are a like-minded group who appreciate the same things, and our onboard operation being akin to an English country hotel, or a private members club lends itself to discerning individuals that want to explore the world from the comfort of their own home away from home.

Here: The Penthouse Suite onboard Insignia. Above: the ship’s grand dining room

5. How are you tackling issues of sustainability?

Our environmental commitment is continually evolving and expanding into additional areas of our operations, both shipboard and shoreside.

Our industry is inextricably linked to the condition of our oceans and as such, continual improvement is one of our core responsibilities. In line with this accountability comes our commitment to preventing accidents and incidents involving pollution, reducing the environmental impact of our operations, and managing waste through recycling and reusing materials.

A great example of this is earlier this year, Oceania Cruises became the first cruise line to introduce VERO Water, the Gold Standard in still and sparkling water service onboard. All guest accommodation is be stocked with refillable and reusable VERO Water decanters as well as all restaurants and bars. With the introduction of VERO, we will eliminate more than three million single-use plastic bottles per year from onboard use

This is being extended further to include keepsake refillable water bottles for each guest to take VERO Water ashore with them, eliminating several million more bottles per year.

6. What’s been your most memorable voyage to date?

I have been lucky enough to experience many amazing cruise destinations during my career, but my most memorable has to be the 14-night journey onboard Nautica from the historically pivotal city of Istanbul through to cosmopolitan and vibrant Barcelona.

After an overnight stay onboard in Istanbul (which allowed us to really explore the city in depth) we set off around a variety of Greek islands, each with their own unique charm. These included Rhodes, Mykonos, Santorini and UNESCO heritage site, Monemvasia – where only a limited number of visitors each year are allowed onto the Old Town, built into a massive rock that can only be reached by a half-mile causeway.

Having spent a week living the ‘island life’ we headed to the western Mediterranean to experience the beauty of Sicily, the Italian gems of Rome and Florence and then to the billionaires’ haven, Monte Carlo. This second week was quite simply a majestic parade of history, culture and luxury – and as we ended in Barcelona it actually felt like we had been on two holidays in one!

For more information visit: oceaniacruises.com

People are buying bigger and bigger planes, says Jetcraft’s Jahid Fazal-Karim such as the Global 6000 private jet pictured here

Jahid Fazal-Karim joined Jetcraft in 2008, and has since transformed the company from a primarily US-based organisation to a global trading platform. LUX Editor-in-Chief speaks to the Dubai-based businessman about the private jet market, why buying pre-owned makes sense and how the jet sharing business is creating future buyers

Jahid Fazal-Karim

LUX: Can you tell us a bit about your background and how you got into aviation?
Jahid Fazal-Karim: I’ve always been passionate about aviation. I studied aerospace engineering in France and after that I did a master’s degree in air transport management in Crenfield. Then I joined Airbus in the marketing team. After that I moved to the US to work in marketing for a commercial aircraft there. I spent nine years in commercial aviation and then eight years in business jets. My last job [before Jetcraft] was at Bombardier where I was running the sales for private jets worldwide.

LUX: What led you to Jetcraft?
Jahid Fazal-Karim: I was 38 years old, and I come from a family of entrepreneurs. My father was an entrepreneur, my grandfather was an entrepreneur, and I came to the point where I’d been working for two big companies and I thought: ‘okay, it’s probably time for me to start something on my own.’ As I said aviation was my passion so that’s where I wanted to stay, and I love the private jet side because it’s much more diverse. On the commercial aircraft side of things, you know your clients and they all have the same issues. They’re airlines, they buy an airplane to make money, right? So it’s very methodical. They all go for the best deal that’s going to produce the most amount of profit for them. The business aircraft side is much more diverse. You have airlines like VistaJet and Flexjet that are more analytical, but you also have the emotional side, or the high-net-worth individuals who are just buying planes. Some people will just buy a plane because they like it or they won’t buy it because they won’t like it. It is what it is. I’ve had clients that won’t even go in the plane. I remember I showed a Challenger 604 once, and this client came in, he saw the plane and said, ‘It looks too fat.’ The private jet industry is more varied and that makes it fun and exciting.

Follow LUX on Instagram: luxthemagazine

LUX: What was your initial business model for Jetcraft?
Jahid Fazal-Karim: So here’s the thing about this industry. Nowadays, the industry is much more organised, and it it is getting more and more consolidated and organised. But 10 years ago when I left Bombardier, it was still outside the manufacturers, which were really professional companies that run proper businesses. But on the non-manufacturer side, nobody really looked at figuring out a way to make it a real structure for buying and selling. So when I left, I saw there was a gap there, and I started by doing a lot of deals by myself. It’s funny because I went from running an organisation with 300 people to doing everything by myself. I was getting a lot of business and at some point I had to either create a structure or buy into a good structure that I could grow. And that’s how, I ended up doing a deal with Jetcraft. At the time, I met Bucky Oliver, who was the owner of Jetcraft and I bought 50% of the company and it was a great company because he had the right pace. You know when you build something, you have to think about a pyramid, right? If your base is good, then you can start adding blocks. If it’s the other way around, it’s not going to work. The base of Jetcraft was really good, the culture was really good, the management team was good. So I bought 50% of Jetcraft and really expanded it to become a proper global structured company for sales and marketing. Essentially, we’re a sales and marketing company, but all I’ve done really is duplicate the OEM sales structure but into a non-OEM environment, and put some structure around brokerage, around buying, selling, financing and deals.

LUX: Is it purely a brokerage, or do you buy and sell yourself?
Jahid Fazal-Karim: Brokerage is one piece of our business because you have to be in the brokerage business to generate deals, but the main thing that we do that a lot of people can’t do is that we trade, we buy and sell. The other unique thing about Jetcraft is that we’re truly a global company, meaning that if you’re Chinese and you want to buy an airplane, you’ll be talking to somebody at Jetcraft that actually speaks your language, and so that allows us to be everywhere. Right now, for instance, the US is a pretty active market, so a lot of buyers are from North America, but outside North America there are challenges in Russia, China, Africa and so we have a lot of sellers from those countries. Now if you’re in the US, you’re a North American buyer and you want to buy a Chinese airplane, it’s actually a challenge for you to do it. And they don’t like to do it, because for them they think: ‘Oh no, it’s Chinese. I’m not going to touch the plane.’ So what do we do? We bridge that gap. We’ll go and acquire the plane from China, we’ll take it to the US, we’ll make it a US registered airplane, we’ll invest in the plane and we’ll make it proper US based airplane and then a US client can buy it. It’s all about being everywhere and arbitraging the sales side and the buy side.

LUX: Is the market driven purely by requirement?
Jahid Fazal-Karim: My background was working for manufacturers. So then you have to sell what you build, right? But the Jetcraft model is very different because it’s really customer centric. We actually provide what is best for the client. And like I said, some clients are very emotional people. They’ll say: ‘I want to buy that plane because it has three engines and I want to fly with three engines’, even when technically it doesn’t make a difference. It’s not less or more safe. But you know, if I had a client and that’s what he wants to buy, then I’ll find a way to get him the best three engine airplane that fits his needs. Some clients don’t know what they want so we’ll give them the choices of what’s available and list all the differences in all the different products.

We also focus on structuring a transaction that works for the client, because it’s not just about the airplane and the model and the brand. It’s also about how they want to buy. Some people are cash buyers, some people want to do tax deals, some people want to finance, some people want to be more confidential and they don’t want to be seen as owning a plane. So then you have to build different structures for them, and that’s been the big shift between working for Bombardier or Airbus and being at Jetcraft.

Interiors of the Global 6000

LUX: So there’s a whole service element to it?
Jahid Fazal-Karim: Yes, but we don’t actually do a lot of the services portion ourselves. For instance, I don’t manage planes, I don’t operate them because there are enough people in the world that are actually doing that very well, but we know all of the good service providers, we have relationships all around the world to put the buyers in touch with the right service providers. We really focus on the asset, on the buying, the selling, or representing a buyer, or representing a seller, and structuring the deal around the asset.

LUX: Are your clients typically businesses or individuals?
Jahid Fazal-Karim: Our clients can be corporations, or they can be private individuals. It’s really a diverse space. Very often people ask me: ‘what do you really sell?’ And I tell people: at private aviation, we sell time. It’s about how valuable your time is. If you’re a billionaire, or you’re CEO of a big company, your time is so precious that you’re not going to go waste time going to an airport, doing a check in, arriving three hours before, et cetera, et cetera.  That’s where the private jet comes into play. And so most of our deals are with business people. They’re not for really private use. They’re for businesses, to be more productive. That’s why we call it a business jet.

Read more: Hirsh’s creative director on designing timeless jewellery

LUX: Why do you think clients choose you over other options?
Jahid Fazal-Karim: That’s a very simple question to answer actually. We are the largest in our field and we have the best experience advising clients to buy whatever they need, number one. Number two, we can probably structure a transaction that would be better than anybody else. And we’ll probably find the best airplane for you, at the best buy. Because if you talk to somebody else, maybe you’ll talk to somebody in London, you’ll have access to a few number of airplanes on the market, but your London contact isn’t going to know the right airplane that maybe selling out of Russia or China or Africa, which is going to be a better value. We’re everywhere and I think that makes a big difference.

LUX: Why would a client buy pre-owned jet rather than going straight to the manufacturer?
Jahid Fazal-Karim: When I advise clients, I always tell them that if you’re not biased against somebody else having flown the plane, then the pre-owned deal will always be a better economical solution because the pre-owned airplane has already taken the first depreciation. It’s like a car. Once the plane is new, you take it out of the garage, it’s already lost 10%. So let’s say you buy a three to five year old plane, which I think is a good sweet spot for a first time buyer, your depreciation risk over time will be a lot less than buying a brand-new plane. But there are also advantages of buying new planes. So then it becomes more of a personal preference.

LUX: In your opinion, what is the best business jet on the market?
Jahid Fazal-Karim: It depends on the category, how many people you want to fly, how far, how much money you want to spend.

LUX: Let’s say eight people, long-haul, unlimited spend.
Jahid Fazal-Karim: In terms of models, I would say there’s probably three main models. There’s the 7X/8X – they are very quick planes, very modern. On the Bombardier side, you have the global line, 6,000, 5,000, 6,500, 5,500 and then on the Gulfstream side, you have the G 500, 600, 650. Frankly those three manufacturers and those planes, they all have pluses and minuses. And it becomes a lot to do with preference and budget. If you have a limited budget, you’re probably going to go for either the Gulfstream or the Bombardier. If you have unlimited budget, you can probably go for the best one if you wanted to, but the three planes are pretty equivalent. I personally have a bit of a bias because I used to work for Bombardier and I sold the Global. I always felt that the Global was one of the best – it’s an amazing airplane, especially when when you’re inside the plane and flying. On today’s market, it’s probably the best compromise between size, range and comfort.

The Global 6000 is a great compromise between size, range and comfort, says Jahid Fazal-Karim

LUX: What changes have you seen in the market in the last few years?
Jahid Fazal-Karim: The main change that I’ve seen is that people are buying bigger and bigger airplanes. The mix of small planes versus big planes has changed. When I started at Bombardier in 2001, so almost 20 years ago, there were a lot of lighter jets selling on the market and if you looked at the model mix, they were very few large airplanes available. Really it was a duopoly between Gulfstream and Bombardier. Today, even if you look at most of the OEMs, they all have bigger planes, such as a 7X, 8X. Everybody is going bigger and longer range, and now you see a lot of first time buyers that actually buy a Global or a 7X, or a G550 or 650 as their first plane. 18 years ago, you started with $10 million or $8 million, not a $15 million plane.

LUX: Have you noticed a change in the demographics of consumers? Where are you doing business?
Jahid Fazal-Karim: The United States are still the largest users of private jets by far. After that it’s probably Europe and Latin America, and then Asia. And then China is obviously growing. But China is interesting because it should be growing a lot faster in terms of the number of jets they buy, but they have these ups and downs, depending on the government and the policies.

Interestingly, Monaco is good place for doing business because people are in a relaxed environment and usually it’s when they’re relaxed and that’s when they think about purchasing a plane or a boat or a house. I have a lot of meetings in summer in Monaco and meet people in a very relaxed environment, have lunch with them or go to Le Club 55 in St. Tropez. I’ve done a lot of deals in those places.

Read more: Tim Walker’s portrait exhibition at Michael Hoppen Gallery, London

LUX: Is the jet share market affecting your business?
Jahid Fazal-Karim: I find the jet share market an enhancement to our business because it actually allows people to get into the private jet segment. In the old days when you didn’t have the FlexJet, the NetJets, the VistaJet, you had to go buy your jet, right? Not anybody could afford to just buy a jet. Today, you don’t have to, I mean you have to be wealthy obviously, but you don’t have to be super wealthy to fly private. So people get a taste of private flying a lot earlier, which means when they get more successful, and they can actually afford a plane, they’ll go and buy it.  But where we can play really well [with those companies] is when they resell, because when they replace their fleet they need people like us to move the products.

LUX: How are you considering sustainability issues?
Jahid Fazal-Karim:  I think any business that you try to develop these days has to have some form of awareness of sustainability. I think there’s a lot of misconception about airplanes because people think that airplanes pollute the planet. But if you think about the actual emission of airplanes, not just private jets, even commercial aircraft, they are actually very fuel efficient. The consumption of fuel per person is actually probably less than cars. Weight is a huge issue for anybody that is going to develop an airplane because the lighter you can develop an airplane, the farther you can fly, and the less fuel you’re going to consume. So efficiency is at the core of the design of an airplane, you can’t design an airplane with inefficiencies. And the industry is always researching ways of being more and more and more efficient. I think the technology is there and I think down the line you’ll see more and more efficient airplanes out there.

LUX: Finally, when you are travelling for pleasure, where do you go?
Jahid Fazal-Karim: My family and I try to discover new places. What’s funny is that I’ve been to a lot of places for business, but I don’t know much about them. So for instance, there was one trip that I took with my family in China. I used to go to China quite a lot and I still go now, but I’d never done a real cultural experience in China. So I went to China with my wife and one of my son for two weeks and we really discovered China. We went to see the terracotta soldiers, for instance, in Xi’an, and all the temples in the old city in Beijing. We’re thinking about going into Japan this winter because my older son loves Japanese food.

Find out more: jetcraft.com

The Cleopatra alexandrite and diamond set by Hirsh

Founded in 1980 by Anthony and Diane Hirsh, luxury jewellery brand Hirsh is now under the creative direction of Jason Hirsh with his wife Sophia as Managing Director. Here, Chloe Frost-Smith speaks to the second generation Creative Director about designing, selecting gemstones, and the relationship between art and jewellery

Jason Hirsh

1. Is it true that you designed your first piece of jewellery when you were 10, and if so, what was it?

Yes it is, I used to sit in my father’s office, looking for things to do. My father used to have me draw the jewellery on stock cards (before digital cameras and film was too expensive). I loved the colour gems more than diamonds and drew out a suite of jewellery (necklace, earrings, bracelet and ring) using a pattern of emerald, ruby, sapphire, diamond set in 18k gold, very 80s! My father humoured me and made it. In those days Hirsh, used to manufacture jewellery for other retailers, our first store was still 2 years away, so he took the suite to the Dallas Jewellery show. I went with him and my mother and the suite sold on the first day. It was purchased by a prominent jewellery chain in the U.S. that had 16 stores at the time, so my father needed to make a few more! My father paid me $1 commission which I spent on a coca cola and cracker jacks (American popcorn), let’s just say my taste and remuneration has changed somewhat.

Inside the Hirsh London atelier

2. What is the inspiration behind your new Autumn/Winter collection?

I’ve always been inspired by nature and the beauty of the different colours found in nature – be it in gemstones or in the changing of the seasons. My father also shared this love of nature and began a tradition of designing a unique snowflake pendant every winter. This is a tradition that Sophia and I have continued and really look forward to every year. As the Hirsh 40th anniversary is soon approaching, we decided to create three beautiful snowflake pendants this year; an emerald, sapphire and a ruby piece. Just like snowflakes found in nature, each snowflake we design is completely one-of-a-kind and very special. Our new spring 2020 collection also takes inspiration in nature and features natural colour diamonds – definitely one to look out for.

Follow LUX on Instagram: luxthemagazine

3. Which gemstones are you drawn to work with in particular and why?

I am drawn to work with anything unusual, I try and seek out gems that are hard to find other examples of, be it the rarity of colour or the combination of shape and colour. It is especially why I like round natural colour diamonds such as the 7-carat round, colour changing chameleon diamond I parted with last year. With the amount of rough you lose, natural colour diamonds are rarely cut in round which is what makes them all the more special when they are. In colour gemstones, my favourites are those with an emerald cut. The reason for this is that, emerald cut gemstones leave no place to hide inclusions in the gemstone. However, my personal favourite gemstones of all are Alexandrites and sapphires, mainly for the colour change in the Alexandrite and the range of colours found in sapphires. My wife Sophia has an amazing bi-colour sapphire (half yellow, half blue) that I thankfully get to see on her every day. We also have an amazing selection of Alexandrite jewellery at Hirsh that I’m very proud of.

The snowflake pendant set with pink and blue diamonds

4. How would you describe the relationship between jewellery and art?

Well, art is subjective and whilst in the past artists like Seurat would spend four years on a painting, some artists today create art in a day, in some cases multiple pieces in factories. You can find the same thing in the world of jewellery. There are many jewellers who mass produce their craft either to satisfy their clientele who want the same pieces, or to fill their many stores. At Hirsh, we individually produce each piece by hand so we consider everything we create to be a piece of wearable art. In addition, the vast majority of our pieces are the result of a collaboration with several artists, from my creative direction  through to the design team who draw and refine each piece and then on to the mounters who turn our dreams into reality, and finally, the setters, who refine the claws on each stone.

Read more: Why we love TAG Heuer’s Monaco anniversary collection

5. Do you ever consider trends when designing your pieces?

Whilst remaining quite timeless in style (the majority of our jewellery is made to be worn season after season), I always feel like we are right on the pulse. When we were creating our “Cloud” collection, 9 months after the initial design, I was walking down Bond Street and saw Anya Hindmarch’s window displaying her latest bag collection featuring clouds which made me smile. Three or four months later, Hermès launched new windows with cloud bags and a cloud theme. The difference is that, unlike high fashion and just like London’s ubiquitous rain clouds, our collection is set to stay.

Ruby and diamond trio, ice and duet ring

6. Which piece of iconic jewellery from past or present do you wish you had designed?

I have a lot of respect and admiration for Andrew Grima– a British jewellery designer based in Mayfair during the 1960’s and 1970’s. I feel he truly transformed the world of jewellery at that time, by creating intricately designed pieces of jewellery using textured gold and unique stones. My wife and I love watermelon tourmalines so I specifically love and would have loved to design his ‘gift’ ring featuring a beautiful watermelon tourmaline and a gold bow. I really enjoy his use of colour and texture in his creations and find is work highly skilled yet playful which is something we always aspire to in the creation of our jewellery at Hirsh.

To view the brand’s collections visit: hirshlondon.com