X Museum. Image courtesy X Museum and Weiqi Jin

Michael Xufu Huang is the co-founder of X Museum, a platform for cultivating talents and supporting young and mid-career artists within a global context.Here he  speaks to LUX Contributing Editor, Samantha Welsh, about making art more accessible in China and the impact it has on the next generation

Michael Xufu Huang. Image courtesy X Museum

LUX: Londoner, Beijinger, New Yorker, where is ‘home’?
Michael Xufu Huang: Home is Beijing now. I went to middle school in England (Dulwich College) and university in the States (University of Pennsylvania), I spent a few years in New York. I do see myself as a world citizen. The global experience has influenced my vision to bring international artists to China and take Chinese talents to the world.

LUX: How has your international experience influenced your approach to build-up a cultural institution in China?
Michael Xufu Huang: When I lived abroad, I saw how other international institutions’ approach organising their exhibition programmes and fundraising. Places like New Museum and Palais de Tokyo gave me a lot of inspiration. You didn’t see institutions that focused on under-represented artists in China before I launched X Museum.  For example, most Chinese museums rely on ticketing, which limits the options for exhibition programmes because museums often need to organize “blockbuster” exhibitions with well-known western names or Instagramable shows to generate enough income to cover their costs. A museum couldn’t provide the most forward-thinking platform to support artists if they needed to make money from the public as that would require following the public’s taste. My international experience has made me learn to step forward and introduce patrons’ networks and corporate sponsorships to X Museum. This allows the museum to explore more innovative programmes and give the lesser-known emerging artists a platform to shine.

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LUX: Why were you drawn to collecting art?
Michael Xufu Huang: I guess it’s partially because of my horoscope sign! My sun sign is in Pieces, I‘ve been drawn to beautiful objects since I was young. Going to museums like Tate when I was doing A-levels really opened my eyes and helped me to discover interesting art beyond the aesthetic level. This has taken me on a new journey where the meaning behind an art piece also appeals to me. I like to gather things I love together, that’s probably the reason why I love collecting.

The Endless Garment, exhibition view. Image courtesy X Museum

LUX: What is so compelling for you to curate emerging young Chinese artists?
Michael Xufu Huang: I want my peers to have more visibility on the international stage. In the international art world, Chinese emerging artists don’t really receive equal attention. I hope to give them more opportunities to be shown internationally.

LUX: Thinking of how fashion, music, art converge and lead discourse eg Punk, or artist-designer crossovers eg Schiaparelli, McQueen, Abloh, how are you finding crossover with other cultural fields helps young artists push their talent and their message?
Michael Xufu Huang: I think to crossover with other cultural fields can help artists attract a new audience. In China, art is still considered to be niche. I feel I have the responsibility to make art accessible to a mass audience, especially the young generation. One way of doing this is to integrate art with mass culture. X museum not only provides artists opportunities through exhibition programmes, but also links them with creatives from other cultural fields. We also discover artists from other disciplines with mass influence and offer them opportunities to show their talents through a special programme called “X Invites”.

Last summer, we invited the multi-hyphenate public figure, Sida Jiang, to present his first solo show as an artist at X Museum. Jiang is a very popular actor/TV producer/TV host and director in China. Here at X museum, he “transformed” his role as an artist and presented installation, video, performance, and multi-media works. These works explored the boundaries between personal identity and public domain. Through his popularity and recognition in the mass cultural fields, his show brought a group of new audiences to X museum and inspired people who didn’t know much about art to explore more in this field.

Issy Wood: Good Clean Fun, exhibition view. Image courtesy X Museum

LUX: How do your crossover partnerships with luxury lifestyle brands amplify conversations for your generation?
Michael Xufu Huang: Fashion and art, they are both expression of taste. Through making art crossover with luxury lifestyle brands, people can see how complementary tastes collide. In today’s world, contemporary art is part of lifestyle. Through lifestyle crossover, we engage a wider audience and inspire more people to collect art. For example, those young people who collect luxury hip sneakers have a huge potential to turn into art collectors.

LUX: How does the X Museum programme respond to how millennials engage with social media?
Michael Xufu Huang: If we have influencers come to the museum show, they take photos of the exhibition and post on their social media. That could organically bring more followers to our museum and give people access to art. For each exhibition, our PR team not only allocates budget to traditional press, but also budgets for influencers. We have different social media strategies to engage more people online and offline.

LUX: Are artists also digital disruptors?
Michael Xufu Huang: For instance, X Museum’s website developer is also an artist. Our website is a naked-eye 3D experience that not only supplements our exhibition but allows audiences to engage for longer with each artwork through its interactive feature. People love to absorb information in a gamification way.

LUX: Is globalisation going to change how the next generation supports the arts?
Michael Xufu Huang: In China, people are having more opportunities to see western art now. People have more opportunity to understand how the art world operates. Now younger artists can start working in a global context. Many talents studied abroad and come back to China to contribute to society. They build up global contacts rather than local contacts. They can create works to international standards.

Collection as Poem in the Age of Ephemerality, exhibition view. Image courtesy X Museum

LUX: What is the art philanthropy vision behind X Museum?
Michael Xufu Huang: We want to bring art to a broader public. We also have a social responsibility to support people who don’t usually get access to art. We have helped people who are in need, such as donating masks during the outbreak of covid and after lockdown offering people working in the medical services free access to our museum shows. Philanthropy is not only about donating money, but also nurturing artists and young collectors. It’s about inspiring them to do something innovative and beyond, and you could say it’s philanthropical when they achieve success.

LUX: In this connection, what is ‘Form the new Norm’?
Michael Xufu Huang: I think form the new norm is an attitude towards life. It is so easy to follow but I think if one really wants to be remembered, one should be brave to find ones own path and attributes that help to distinguish oneself from others. And I guess for us it really applies to our architecture, wall design, light design, website design and artists, and so on..

Read more: Patrick Sun on Promoting LGBTQ+ Art in Asia

LUX: What is the X Museum ecosystem and how is that expressed through an immersive experience?
Michael Xufu Huang: X museum always values the symbiotic relationship between art and technology. We launched X Virtual Museum to the public officially in 2020. This X Virtual Museum continuously renews and regenerates as our museum exhibition changes. It’s not like other online exhibitions which just show digital artworks. X Virtual Museum is not an online copy of the physical museum. Nor is it a simple documentation and archive of the exhibitions. Rather, it is an extension of the physical space and museum programmes. It is intended to accentuate the differences between the physical and the virtual and offers a game-like, treasure hunting experience. Many “components” found in the X Virtual Museum are extracted from the museum architecture and structure.

X Museum. Image courtesy X Museum and Weiqi Jin

LUX: How did you interact with your community during covid lockdown?
Michael Xufu Huang: I think firstly our website was designed to be a naked-eye 3D experience that really attracts users internationally to view our exhibitions online. And we organized mask donation to the hospitals in Wuhan. And after the lockdown we provided free entrance for medical workers and provided free covid-19 insurance.

LUX: And what are you particularly looking forward to presenting this year?
Michael Xufu Huang: I’m looking forward to all our upcoming exhibitions. But there are a few major collaboration projects coming up which I’m very excited about. They are different than regular exhibitions, as these yet to be announced collaborations really let us curate in a broader context and can highlight our creativity and innovation.

For example, we will launch the Polestar Art Car in late 2022. It’s a unique and continuous programme set to make exciting creations that will change the world’s engagement with and interpretation of art and design in automobiles. We will invite the most innovative artists to transform the car in 3D and not only 2D format.

Michael Xufu Huang is the co-founder of X Museum

Walking back after dinner. Image by Darius Sanai

Paris, the eternal city, never changes. Or perhaps it does. After a two-year hiatus, Darius Sanai notices some interesting happenings during a week of meetings with luxury CEOs, art dealers and creatives

Meeting an old friend for the first time in two years, I wonder if she will have aged and find her instead fizzing with renewed life.

The friend is Paris. I am here for the first time since just before the pandemic hit Europe. “Since Brexit, people are coming here instead of London because it’s easier to get a job,” says Kai, a graphic designer I bump into at a gallery opening. Estonian, she moved to the vibey/slightly scary 19th arrondissement from Dalston, in London, in September.

That doesn’t mean that Paris hasn’t suffered from city flight, like London, New York and most other metropolises. Prices of apartments in the centre of Paris are down 2.5% year on year. The sellers are not like Kai. They are wealthy and middle aged. Maybe an exchange of the wealthy bourgeoisie for edgy graphic designers in their 20s is the reason for the vivacity. Property prices in the dodgy/cool 19th are up 3.8%, from a much lower base.

Follow LUX on Instagram: luxthemagazine

To dinner on the Left Bank with Francois Pinault’s CEO of Artemis Domaines wine estate group. Frédéric Engerer has Château Latour, the celebrated Eisele and Clos du Tart estates in Napa and Burgundy respectively, and several others, under his thumb. I get the feeling from Frédéric that these may not be the last: luxury goods titan Pinault is buying great wine estates like he once snapped up Gucci, Bottega Veneta and Saint Laurent.

At Les Climats, the Parisian restaurant with “the best wine list in the world”, according to numerous magazines, the sommelier at first doesn’t recognise Frédéric, who is arguably the most powerful man in French wine. This could have been embarrassing but Frédéric is understated, leafing through the list as anyone would. The penny drops. “Ah…sorry, I didn’t realise who…” stammers the sommelier. It’s fine.

We do a side-by-side blind tasting of his own Clos d’Eugenie against another excellent Burgundy. Frédéric and I both manage to identify both wines correctly, simple for him, and a 50/50 for me. Having had a bottle of champagne and two bottles of Burgundy on a Tuesday night, with meetings all day Wednesday, we decline the suggestion of a dessert wine.

Our suite at the Hotel Costes Castiglione. Image by Darius Sanai

Back at Hotel Costes, I am walking slightly unsteadily towards the lift in the arresting, Christian Liaigre-designed lobby of the new Castiglione wing, when I am greeted by someone walking out of the bar. After establishing I am who he thinks I am (two years absence and a compulsory face mask have that effect), Jean-Louis Costes invites me for a drink in his bar.

Over a late-night glass of Badoit, the man who first created a new vibe for Paris with the Hotel Costes in 1995 tells me his plans to expand the Costes even more. A boutique is becoming a palace. It’s also turning into my kind of place: I found the Jacques Garcia-designed original Costes a bit self-conscious, or perhaps it’s the people I met there over the years. The Castiglione, with its high ceilings, visual drama and flair, is Paris showing Dubai, London, New York and anywhere with pretensions of grandeur, how contemporary luxury style is done. If Marie Antoinette were alive and holding court in 2022, she would do it here. I reflect on how the most talked-about hotel in France among the social and media (and social media) sets is owned and run by a man who doesn’t do interviews (the profiles I did with him for LUX and Condé Nast Traveller in 2021 were the first he has ever done for the international press) and isn’t on social media.

Read more: Why you should get your new car ceramic coated

The next morning, I walk downstairs as Jean-Louis walks into the lobby. He offers me on a hard hat tour of the new spa and swimming pool, under construction beneath the hotel, and the next wing, to be a loft-style chill out zone, opening later this year. I promise to say nothing about them until the time. Only, the pool is very big and will be special. “I don’t want to build something for three people doing lengths,” he says. Jean-Louis reminds me of Nick Jones, founder of Soho House. He looks at the same space everyone else looks at, and sees an idea for something nobody else can see.

Bird’s eye view of Angie Kremer’s photoshoot for the next issue of LUX. Image by Darius Sanai

I walk to Montparnasse, to the Photo House studio where Angie Kremer, a happening young photographer and videographer, is doing a shoot for the next issue of LUX on young creatives in Paris. Gen Z Parisians entering the workforce seem far more open to culture and ideas from the rest of the world – and outside the Peripherique – than the previous generation of twenty somethings. A positive impact of social media.

Vanessa Guo & Jean-Mathieu Martini. Courtesy Galerie Marguo

Vanessa Guo and Jean-Mathieu Martini are not Gen Z. They are globally connected millennials on a mission. Vanessa, former director of Hauser & Wirth in Hong Kong, moved to Paris and opened Galerie Marguo in October 2020. The gallery is in in a former government building in the Marais and looks out onto a newly rebuilt courtyard – the Square Arnaud Beltrame – where public art and outdoor private views take place next to a kids’ playground. (No Takashi Murakami works here.)

Vanessa says a new generation of collectors is interested in collecting a new generation of artists. Back to Brexit: with taxes and paperwork on art in and out of the UK, Paris is vying to take over London’s preeminent role in the European art world. The collectors are coming here too, she says. So long a museum of culture and brands managed carefully by a closed elite, Paris is opening out. The imminent arrival of Art Basel, displacing the more local FIAC from its seat at the Grand Palais, will change things even more.

Installation view of “Ziping Wang: Obsession Indifference and Onionskin” at Galerie Marguo, Paris

Amin Jaffer, collector and curator of the sublime, is out of town this week so I can’t take him up on his invitation for tea at his beautiful home, where his art collection is so beguilingly put together that I never want to leave. Instead, he organises for me to have a tour of the new Al Thani collection, which he curated, at the (also) new Hôtel de la Marine. The building is on Place de la Concorde, directly in the centre of the north side. The collection is a sliver of the art from Persia, Mesopotamia, Egypt, India and surrounding regions, collected by Qatar’s ruling family over the last decades. It is presented delicately, clearly, warmly, with excellent descriptions that are both clear and authoritative. And have no “side”. Curators of far lesser intellectual worth writing dreadful, biased descriptions in some of the leading institutions of the Anglo-Saxon world should take note and learn from the Qataris, and Amin. I make a note to ask him to give me a personal tour next time.

Read more: Richard Curtis on the Power of Pensions

At meetings at Kering‘s HQ, at a former military hospital on Rue de Sèvres, I reflect that Francois-Henri Pinault’s sustainability strategy and introduction of environmental P&Ls for his brands felt revolutionary and a bit weird when I first spoke about them ten years ago. Now, it feels normal, the least you can do. Meanwhile the metaverse feels revolutionary and a bit weird now.

A sculpture at the Al Thani Collection. Photo by Darius Sanai

A final lunch with the LUX team and Angie Kremer at Château Voltaire. This new mini five-star hotel with 1970s themes is where Kanye West stayed for the last fashion week. I have tuna tataki with ponzu and frisée salad. Angie points out that frisée can misbehave when covered with dressing and goes for haricots verts. We plan a little party and exhibition for her shoot after the next issue is out.

Time to catch the Eurostar, where the security still doesn’t provide trays, so your Balenciaga coat sits on the conveyor and your Fragonard perfume bottle gets chewed up between the ramps.

At the Eurostar arrivals area of London St Pancras, the huge Dent clock above the Tracey Emin neon has stopped. It’s an easy omen for a writer. London hasn’t stopped, but in Paris, something has restarted.

Proper ceramic coating, after a thorough paintwork correction, is the only way to make your new car look properly new, as LUX discovers with its recently purchased high-performance convertible

When you’re choosing a new car, there are many questions to ponder. Electric, hybrid or petrol? (The eco-friendly answer requires some research in each case.) Which brand? Exterior colour, interior colour, options? Which wheels? Did you think about tyre brand (a whole other world)? Are there any extras that will help with resale? (The short answer: you won’t get the extra couple of thousand you pay for the head-up display or the carbon fibre steering wheel back, but the right options make it easier to sell).

Very few people ponder one fundamental issue. Your brand new car is likely to be delivered with paintwork that is scratched and pitted, and it will only get worse unless you do something about it.

This is not due to some plot by manufacturers. But whether you buy a Ferrari or a Cinquecento, a Tesla or a Lamborghini, from the point it is painted at the factory, your car will spend weeks or months being transported to you, during which point it will (hopefully) not receive any plainly-visible scratches or marks. But it will be wiped, cleaned, dried and “valeted” on various occasions, and those actions, done in a hurry with the best of intentions, leave swirls and scratches on your paint, clearly visible on close inspection. And without further protection, that will only get dramatically worse during your ownership.

That’s where a proper ceramic coat comes in. Ceramic coating is to old-fashioned polishing and waxing what an iPhone 12 is to a Nokia, and here LUX hands over to Ahmed Al-Wajih, director of 1080, who was responsible for the shine on our Mercedes C63S Cabriolet Brabus 600 in these photographs, courtesy of products by market-leader G-Techniq.

LUX: What happens to unprotected paint on a car under normal circumstances (without ceramic coating)?
Ahmed Al-Wajih: Unprotected paint is exposed to elements in our environment, such as oxidation from the sun, contamination from pollen tree sap and bird droppings. These can be very harmful to your vehicle’s paintwork if not addressed immediately and safely. An unprotected surface has a much faster wear rate than a protected surface.

LUX: Can you describe the science of paint – that what most people think is a scratch in paint is actually in a clear coat?
Ahmed Al-Wajih: Traditionally vehicles had a single stage paint, which was oil based and was just paint onto of the panel. Today we have three-layer paints on most panels, if not all. It consists of primer, base coat and the clear coat. The base coat is the actual colour that you see and the clear coat is a transparent layer that adds the final finish to the paint. The clear coat also provides a layer of protection to the base coat. Therefore the swirls, holograms, dullness in the paint are typically imperfections on the clear coat and not the base coat. Deep scratches that can be felt by your fingernail usually mean that the damage has gone beyond the clear coat and into the base coat or primer.

LUX: What does ceramic coating (and the other protection you supply) do?
Ahmed Al-Wajih: A ceramic coating for the paintwork is designed to protect the vehicle’s surfaces. The main purpose of a ceramic coating is to bond with the clear coat to make it harder, therefore more resistant to swirls and light scratches, as well as to provide protection against oxidation. It also provides high levels of gloss and hydrophobic qualities.

For the interior, chemicals were used to protect the floor mats and carpets. The purpose of this is to protect the carpets from stains caused by liquids and dirt that can become imbedded into the fibres. A sealant was used to protect the leather from dye transfer and to help clean the leather much quicker.

LUX: What is the difference between ceramic coating and traditional wax?
Ahmed Al-Wajih: The main difference between ceramic and wax to the paintwork is durability. A ceramic coating is a long-lasting coating that bonds within the clear coat particles. For example Gtechniq’s flagship ceramic, the Crystal Serum Ultra, is warranted for nine years. It will not wear away with aggressive washing chemicals, or even machine polishing, the only way to remove it is by sanding down the panel. A wax coating on the other hand may be topped up by layers, however an aggressive chemical will take the wax of the surface.

LUX: What exactly did you do in the process of coating our car?.
Ahmed Al-Wajih: First step in our process is to decontaminate the vehicle and strip off any sealants that are on the vehicle. This is a crucial part of the process as we need to ensure that the paintwork is clean and without any contaminates before we can move onto the next stage. Once the vehicle has been decontaminated and dried, we worked on the interior, again ensuring that all surfaces were clean.

The vehicle was then put on our ramp and we safely raised the car and removed the wheels. The wheels were then taken to our wash bay to be cleaned once again. The wheel arches were also cleaned again. Once the wheels were dried, they were protected using Gtechniq C5 wheel armour. The callipers were also protected using the C5 wheel armour. The interior was then protected using Gtechniq’s L1 leather guard for the leather surfaces and I1 Smart fabric for the carpets, alcantara and floor mats. The I1 Smart fabric was also used on the soft top.

We then inspected the vehicles paintwork and identified specific areas that needed extra attention and correction. We masked the vehicle and began our correction of those areas. Once this was complete we gave the vehicle a one stage enhancement process with the aim to further enhance the depth of the Obsidian black and ensure that the paintwork is in the best possible condition.

Once this process was complete we began prepping the paintwork using a panel wipe. The purpose of this process is to clean the panels and ensure that they are free from anything that may contaminate the application of the ceramic coating. Once this process was complete we began applying the Crystal Serum Ultra. Once we completed this process we left the ceramic to cure overnight. The following morning we inspected the paintwork to ensure that the ceramic had bonded properly. We then applied C2 Crystal laquer which acts as a top up coating for the ceramic. We also protected the glass using Gtechniq’s Smart Glass. Once we were happy that the ceramic to the wheels, body, interior and glass had cured we safely put the wheels back onto the vehicle and ensure that the wheels were torqued back up to the manufacturer’s specification.

Once again the vehicle was moved to our final inspection bay [with all round flourescent lighting] and we gave the vehicle a final inspection to ensure that it met our standards.

LUX: Why use Gtechniq products?
Ahmed Al-Wajih: Gtechniq is a leader in the world of ceramic coatings. They put a lot of research and development into their products and stand by them. There are many different brands for ceramic coatings but there are very few that have the same international recognition.

LUX: There are detailers offering clients mobile ceramic coating in hours. Your process takes three days. What is the difference?
Ahmed Al-Wajih: There are different levels of ceramic coating, There is a liquid ceramic coating which is very easily applied, you spray it on and wipe it off. There are also ceramic coatings which are not semi-permanent which can also be applied without the risk of causing much damage as removing the coating is easy.

Once you get to the semi permanent coatings such as the five year or nine year coatings, you need the paintwork to be perfect before you apply the coating as any imperfection will be locked in for the duration of the ceramic coating. It is not impossible, however it puts the person applying the coating at a big disadvantage.

We have a studio where we are able to control the lighting, temperature, and positioning of the vehicle. All of this helps us to produce incredible and consistent results.It would be a big disadvantage trying to correct a car with poor light and bad weather conditions.

LUX: People buying a brand new car may not believe their car needs paint correction (ahead of protection). Tell us what you find on brand new cars.
Ahmed Al-Wajih: Believe it or not I have yet too come across a brand new car that is without imperfections. To the untrained eye the car may be glossy and shiny but to a trained eye, there are swirls, light scratches from where the vehicle has been valeting prior to delivery. The vehicle may have been in transport and exposed to the elements. causing etchings on the paintwork Many people do not see the imperfections and are happy to live with it, but if you are going to project your vehicle, you would really need to perfect the paintwork, because if you see it over the coating, there is not much that can be done.

LUX: Why choose a ceramic coat over a clear paint protection film wrap?
Ahmed Al-Wajih: If you are after protection, then the best form of protection is PPF (paint protection film). It protects the paintwork far better than ceramic. However PPF is costly and can cost more per panel than if you were just to have that panel painted. Also the level of shine and depth does not match that of a ceramic coating, although having said that, technology in PPF has come a long way and the quality is getting better.

LUX: For classic cars, you may still suggest a wax instead of a ceramic coat. Why?
Ahmed Al-Wajih: When recommending a product, we try to identify the purpose of why your vehicle is with us and what it is that you are trying to achieve. If you have a classic car that is garaged most days in the year and sees the odd outing to an event, chances are that the vehicle would not be exposed to a lot of contaminants. In addition tot his the paint may be very thin from previous years and a correction would not be suitable. A carnauba wax finish in this instance would be more suitable. The vehicle would still have protection, the paintwork would still have gloss and depth in the colour and more layers can be added on. If that same vehicle was to be parked on the street and driven daily thence would suggest a ceramic coating.

Portrait and product photography by Isabella Sheherazade Sanai

1080london.com

gtechniq.co.uk

Richard Curtis, the screenwriter and film director behind Notting Hill, Bridget Jones’s Diary, and Love Actually has launched a new campaign – to ensure people pressure their pension providers to follow sustainable principles. If successful, it could trigger a seismic shift in ESG investments. He speaks to Ella Johnson.

Richard Curtis is celebrated for comedic masterpieces like Four Weddings and a Funeral (1994) and Bridget Jones’s Diary (2001). Making nearly $300 million apiece at the box office, his Oscar-nominated films have starred everyone from Hugh Grant to Julia Roberts, Renée Zellweger to Colin Firth – to name but a few. Now, Curtis has launched a campaign aimed at ensuring fund managers put their money where their marketing material is on the green transition. For an industry worth $56 trillion globally, this would be a key pillar in achieving the Paris Climate Agreement goals.

It’s not the first time Curtis has turned his hand to social impact. He is the leader of Project Everyone, the not-for-profit creative communications agency raising awareness around the UN’s Global Goals. Following the 1985 famine in Ethiopia, Curtis also co-founded Comic Relief with actor and comedian Lenny Henry. Through its annual Red Nose Day comedy telethons in Britain, which have involved a star-studded roster of celebrities including Justin Bieber and the Duke of Cambridge, the charity has raised £1.3 billion for disadvantaged communities around the world. It also inspired the launch of a US edition in 2015, which names Jennifer Garner and Jack Black among its contributors and has raised $270 million to end child poverty to date.

Yet with trillions’ worth of pension schemes failing to commit to robust Net Zero targets, Curtis’ next venture could have an even greater (and greener) impact. According to him, it is all well and good spending your life fighting for great causes – but if your pension is funding precisely the opposite cause, what good are you really doing?

LUX: You describe people’s pension investments as a “superpower” hidden in plain sight. What does that mean?
Richard Curtis: It all changed for me when I saw a brilliant TED talk by an Australian cancer doctor called Bronwyn King, who discovered that a lot of her pension money was invested in tobacco companies without her knowing – meaning she’d actually been killing more people with her investments than she’d been saving with her life’s work.

The more I looked into it, the more examples of this I saw. From peace activists investing in weapons, to climate campaigners funding fossil fuel companies, to vegans investing in the meat industry – it was clear that many of us had become accidental investors in the practices we fight against.

LUX: What’s the key element of your campaign?
Richard Curtis: A key part of our campaign is to showcase what’s possible if we direct our money towards funding the best companies. Our 21x Campaign centres upon research conducted with Aviva and Route2, which found that moving from a default pension to a sustainable one could be 21 times more powerful at cutting your carbon footprint than giving up flying, becoming a vegetarian and switching energy provider combined.

Imagine if all £2.6 trillion in UK pensions was in sustainable funds; helping tackle the climate crisis, restore nature, alleviate poverty, provide affordable housing, and support medical research – the impact could be extraordinary.

Follow LUX on Instagram: luxthemagazine

LUX: Why is this awakening happening now?
Richard Curtis: I think we’re now at an incredibly exciting moment in civic activism. People are no longer waiting on others to change the world for them – they’re taking matters into their own hands and asking ‘what can I actually do to make a difference with my everyday actions?’ They are finding answers in unexpected places: in the clothes they wear, the food they eat, and how they travel. They’re discovering it in the products they buy, the brands they engage with, and the employers they work for.

Left to right: Bill Nighy, Rachel McAdams, Richard Curtis and Domhnall Gleeson arriving for the About Time UK Premiere held at Somerset House, London, 2013

LUX: Does following ESG guidance mean lower returns?
Richard Curtis: Research has shown that investing in sustainable, long-term businesses can have a positive impact on the environment and on society, and still secure healthy returns.

Morningstar examined the performance of 745 Europe-based sustainable funds and found that the majority of them had done better than non-sustainable funds over one, three, five and 10 years. In fact, many industry leaders have called the green transition the greatest economic opportunity of a generation.

We’re entering a time where it doesn’t have to be values vs. value, money vs. morals; you really can have both.

LUX: How are you raising these issues to the top of the agenda for the young generation?
Richard Curtis: Our first job is to get this issue on the radar of businesses leaders and CEOs – making sure that pensions are the new frontier for sustainability minded organisations across. After all, why serve vegetarian meals in the canteen if your pensions are invested in factory farming? Why install renewable energy across your offices, but continue to invest in coal? And why build a world beating sustainability plan if your pension money is directly undermining those actions?

This is a huge gap, but more importantly an enormous opportunity for impact. With customers, shareholders, investors, and employees increasingly asking businesses to ‘walk the talk’, authenticity and consistency across organisations’ climate change strategies can create a real competitive advantage, alongside real-world impact.

Richard Curtis and Keira Knightley for Comic Relief Red Nose Day

In putting their money where their mouth is, businesses can turbocharge their existing efforts in their race to net zero, engage new customers and clients, and help build a world fit for their employees’ retirement. All while protecting their investments from the worst effects of climate change.

Read more: Catherine Mallyon on The Royal Shakespeare Company’s Success

LUX: Your career has been dedicated to alleviating human suffering – through the £1.3 billion raised by Comic Relief to date; and now, through the £1 trillion worth of pension money that has been diverted towards tackling the climate crisis. How do you maintain clarity of vision and purpose on this scale?
Richard Curtis: Everything I’ve ever done has mainly been the work of so many other people. I’m the guy who opens the door for everyone else to come through. The real answer is that I sometimes do worry that I’m not doing the right things at the right time – but what I try to do is just work out where I, with my limited skills, can be most useful. And, when I find something like Make My Money Matter, I try to actually treat it like a proper job and spend my time making things, and organising events and campaigns – rather than just talking round things. My motto has always been ‘To make things happen, you have to make things.’

Find out more: www.makemymoneymatter.co.uk

The Royal Champagne is built into south-facing vineyards on the Montagne de Reims

In the final part of our luxury travel views series from the Autumn/Winter 2021 issue, LUX’s Editor-in-Chief Darius Sanai checks into Champagne’s newest and most luxurious hotel: the Royal Champagne Hotel & Spa in Épernay

If the devil is in the detail, the Royal Champagne is a devil of a place. In the best possible way. What detail to pick on? The barista-style Italian espresso machine in the room? The pale-leather welcome box containing a bottle of boutique Leclerc Briant champagne in an ice bucket, two champagne glasses and some fruit slices? The delicate mesh on the light wood occasional table? So many.

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In truth, Champagne has been in need of this hotel forever. I have been visiting the region on business and pleasure for years, and the choice has been between a couple of old-school country luxe hotels with little in the way of contemporary pleasures, and an array of functional places wholly out of keeping with champagne (the drink) and its image of indulgence.

From the very start, it’s plain that the Royal Champagne is something else: an indulgent hotel created with extreme love and style (and budget) by deep-pocketed owners wanting the best and hang the cost. (That is my impression, and I challenge them to prove me wrong.)

The pool overlooks the champagne vineyards of Épernay

You approach from Reims by driving up the Montagne de Reims, the forest-topped big hill with vineyards on both sides that demarcates the territory between Reims and Épernay, the two capitals of Champagne. Through the forest at the top of the hill, onto a lane through the vineyards, and the hotel entrance appears out of nowhere.

The Royal is built into the hillside, a contemporary building and a feat of engineering beside the historic building that gives it its name.

Read more: LUX Editor-in-Chief Darius Sanai on Effective Climate Action

Inside, everything is light, open. The welcome is professional and swift, and our room, like all of them, faced out over the vineyards, with a big balcony and vista down to Épernay and to the hills of the Côte des Blancs beyond. The balcony table shaped as a hollow-sided mini-barrel was particularly cute. Inside, everything was generous, light grey, cream, gold: the big bathroom has a sliding wooden screen to the bedroom so you can bathe with a view.

The temptation to hang out in the beautiful bedrooms is extreme but should be resisted. A couple of levels below, an indoor pool stretches the length of the main building of the hotel, all with picture windows out to the vista; there are beds on pedestals at either end to relax on, as well as more conventional loungers all around, and on an expansive terrace outside there are more chill-out spaces and an outdoor pool, warmed to cope with the north European weather, on the edge of the vines.

Then there’s the aptly named Le Bellevue restaurant, with a vast terrace with a view, where you can choose from an array of specialist champagnes and – amazing for the region – choose from a light, modern, organic-based menu. Bulgur and coriander tabbouleh, baked monkfish with chard risotto, that sort of thing. And do yourself a favour and allow the sommelier to choose for you from one of the small-grower champagnes: you may never have heard of them, because they only sell locally and make in tiny amounts.

The Royal Champagne is so good that it could be a destination hotel and resort for someone not interested in drinking champagne. It manages the trick of being desirable for couples, friends or families without overwhelming with one. The service is brilliant without being corporate (it’s not part of a group) and like another LUX favourite, the Alpina Gstaad, it redefines contemporary hôtellerie. It really is that good.

Book your stay: royalchampagne.com

This article was originally published in the Autumn 2021 issue.

Patrick McDowell in his studio at the JCA London Fashion Academy. Photograph by Aaron Bird

As the world’s fashion capitals gear up for fashion week, we’re celebrating designers who are paving the way for a more sustainable and ethical industry. Here, Patrick McDowell meets with Ella Johnson in his new studio at the JCA London Fashion Academy to discuss how sustainable fashion and social impact go hand in hand

Liverpool-born, London-based designer Patrick McDowell captured the world’s attention in 2018 with his graduate collection made from old Swarovski crystals and Burberry fabric donated by Christopher Bailey. Proving that sustainable fashion need not be synonymous with mundanity, McDowell was soon after nominated by Anna Wintour for the Stella McCartney Today for Tomorrow Award, and he subsequently went on to host London Fashion Week’s first ever Swap Shop.

Today, the 26-year-old has just been named the inaugural Designer in Residence at Professor Jimmy Choo’s JCA London Fashion Academy, where he will continue to make one collection a year under his eponymous label while carrying out sustainability advisory to other brands. But far from becoming a global brand overnight, McDowell is preoccupied with elevating other underprivileged creatives through scholarship programmes within the industry. Here, he explains why there is no time to waste.

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LUX: Your first interaction with upcycling was when you created a bag from an old pair of jeans at 13. Was that a consciously sustainable act?
Patrick McDowell: It was the defiant act of a child who had been told ‘no’. Typically, in very working-class areas, your school uniform is bought three sizes too big so that you can grow into it. I was just sick of this really long satchel bashing against my knees, so I made one that was shorter out of a pair of jeans I knew I was never going to wear. Nowadays, it’s quite cool for kids to chop and make stuff, but back then it was all about buying. So, while I had made the bag with a needle and thread, people didn’t believe that I had made it. I quite liked that reaction, because I thought I must be alright [at fashion] if people thought I’d bought it.

It was crazy, really: I was this curly haired, 13-year-old child – nobody could tell if I was a boy or girl – walking around in this very sad uniform with these elaborate handbags that I had been making! It was a very working-class suburb of Liverpool, and looking back, I suppose it must have been quite unusual.

LUX: Your ‘Catholic Fairytales’ collection addresses some of that disillusionment.
Patrick McDowell: I had a very Catholic upbringing. Every day started with a prayer. As a gay person growing up in that, it was quite challenging to realise that everything built around you was disagreeing with who you were. At 13, my Religious Studies teacher told me that it was OK to be gay, so long as I didn’t act on those feelings.

So, it was quite therapeutic doing ‘Catholic Fairytales’. The final irony of that collection is that what I did is way less avant-garde than actual priest robes, which have months and months of handwork. The recent history of the Catholic church is, on the whole, one of extreme extravagance. I did this very big, phallic hat for my collection, which people were surprised that I hadn’t invented – there was a papal tiara that shape, which they got rid of in the 1950s because they thought it was too over the top.

Read more: Patrick Sun on Promoting LGBTQ+ Art in Asia

LUX: What was your experience of joining Central Saint Martins as a northern, working-class, queer individual?
Patrick McDowell: I almost quit in the beginning. I somehow managed to get in without a foundation course, which is not meant to happen, and I failed the first year. I had such a panic because I’d spent six years trying to get there, but never considered what I’d do when I got there. All that self-limiting stuff comes from the class system and growing up working class. The school system is awful. It’s one of the reasons why I’m now such an advocate for creative education. I experienced how beneficial that kind of education can be, but also how hard it can be if you don’t do the ‘right’ things in the ‘right’ way.

LUX: Do you feel a responsibility to elevate others in the industry?
Patrick McDowell: I’m very aware of how privileged I am, but my journey, from where I came from to where I am now, was a lonely one. I embody that journey, but at the same time, I graduated from one of the world’s best fashion schools with a collection made from Burberry fabric donated by Christopher Bailey, and old Swarovski crystals, with a British Fashion Council scholarship. All of those things opened the doors for me. That’s why I cried every day for two weeks, walking across Hanover Square, when I first came [to the Jimmy Choo Academy]: I was so overwhelmed. But I’ve realised that by letting myself get so overwhelmed, I wasn’t doing anything productive. When I started looking into it, I was shocked that there aren’t more scholarships available in schools. It’s so easy and inexpensive for brands to do it, plus there’s no bad press for starting one. That’s why I built a scholarship programme into my next contract with Pinko. It’s also why I’ll always push for as many social and educational initiatives as I can. It’s usually something people come to later in their career, but in my view, there’s no time to waste.

LUX: You say that it is not only a designer’s responsibility to ‘create beautiful clothing’, but to also ‘redesign the systems they sit within’. How are you doing that from a sustainability perspective?
Patrick McDowell: I was already sustainability ambassador for the Jimmy Choo Academy, and now I’m also Designer in Residence. I only do one avant-garde collection a year. I’ll be doing my next collection in September so there’s no rush, which I appreciate: I can do it when I want to do it.

The rest of the year, I work with brands, schools, and Graduate Fashion Week. I mentioned Pinko, with whom we have a social corporate and sustainability focus. I’m about to do my fourth collection with them, but this year we’ve expanded it so that the business is also committing to 30% of this overall product having a sustainable attribute. We’re also starting a social sustainability programme to start scholarships and a stronger internship programme.

I’m not interested in constantly producing thousands of the same dress in slightly different colours because that’s how you grow a brand through a wholesale business model. I’m not desperate to become a global brand overnight. The impact I’ve made with all the projects I have done has been way bigger because I’ve worked with bigger organisations to make it happen, rather than going at it alone.

Photograph by Aaron Bird

LUX: This disinterest in building a brand overnight, is it personal to you or common among your peers?
Patrick McDowell: These days, it’s definitely more common for Central Saint Martins students to say they want to do less or fewer collections. Richard Malone is a great example of someone who has a very successful business that he’s intentionally keeping at a certain size, and making beautiful pieces that a certain type of person wants to buy or order. He has a made-to-order service in Selfridges. I never thought I’d see that!

Read more: Markus Müller on the Importance of Global Sustainability Standards

LUX: Would you say that sustainability is a modern day luxury?
Patrick McDowell: I think it is a version of luxury that we see now. For a long time, harm was  fashionable. ‘How many exotic animals are in your Birkin? Mine’s got four’ – that kind of thing. Now, people take pride in saying ‘my jacket didn’t harm anything’. That’s an interesting shift. But it’s complicated, because for some people, wearing an outfit from a fast fashion company is their only way to feel like the person they want to be. I’m not going to be the person sitting in this Mayfair studio telling them that fast fashion is wrong. If that’s something that keeps that person going, then they need that. It always goes back to education and class systems, and to the fact that this country is set up to stifle the majority of the people that exist in it. And remembering too that it’s not sustainable either to completely change a business that supports thousands of people, because those people would then have no jobs.

LUX: What has the response been from the brands with whom you work on sustainability initiatives?
Patrick McDowell: It can sometimes be difficult going into a brand and disrupting the whole way they work. A brand is used to working in a very linear way, and then I go in and start asking people to work with each other who would never usually each other. But all those connections are exactly what businesses will need to grow and survive. I hope that I can do these things with brands and then, once I leave, there’s the infrastructure in place for them to do the work themselves.

LUX: It’s as though brands need external disruption to make change.
Patrick McDowell: It can’t happen with the teams as they already exist. Everyone is so busy; it just doesn’t work. But they’re going to have to start somewhere, so that’s where my consultancy approach helps. I’m not locked into these crazy fashion cycles. We have to rethink everything right now, to find creative solutions for everything from journalism to mathematics, science to fashion. It’s an extremely modern way to be working – to be passion- and emotion-led. It’s what resonates.

LUX: During London Fashion Week in 2020, you collaborated with the Global Fashion Exchange to host the first Swap Shop. What was that like?
Patrick McDowell: It was the first Swap Shop for any major fashion week, and we re-circulated 500 garments in 3 days. I always think that fashion weeks should be idea hubs; you don’t have to have it fully formed – just show an idea. We digitally tokenised all the swaps through QR codes, and we didn’t know if it was going to work, but now everyone’s doing it!

LUX: Is this pressure for perfection holding fashion back sustainability-wise?
Patrick McDowell: Sometimes we’re so scared of making everything so polished – especially with sustainability, where there is so much anxiety. We’d rather say nothing, because if we say something, people are going to criticise everything. But we all have a responsibility to just let people try things out and make mistakes. People think businesses are these holy grails of perfection, but the fact is they’re made by people, and people make mistakes.

LUX: It sounds like we need to put the fun back into fashion.
Patrick McDowell: Yes, you have to do sustainability in a way that’s fashion. It’s still fashion week, and it has to work for fashion week. It has to look great. Don’t be lazy. Just because you remade something doesn’t mean it can look bad, it still needs to be aspirational!

That’s one of the reasons my graduate collection went so well, I think, because it was all made from this old Burberry fabric, and it was glam, fab, and clean. It’s an easy message to get your head around: old stuff, turned into new stuff. I haven’t reinvented the wheel, or spent 20 years trying to get the spider make silk. Not everything has to be life-changing.

LUX: Can you tell us about your next collection?
Patrick McDowell: Marie Antoinette.

Find out more: patrickmcdowell.co.uk

All fashion images: Patrick McDowell’s ‘Catholic Fairytales’ collection, photographed by Aaron Bird

Installation view of Jasper Johns: Mind/Mirror (Whitney Museum of American Art, New York, September 29, 2021-February 13, 2022). From left to right: Savarin, 1982; Savarin, 1982; Savarin, 1982; Savarin, 1982; Studio II, 1966. Photograph by Ron Amstutz

In our ongoing online monthly series, LUX’s editors, contributors, and friends pick their must-see exhibitions from around the globe

Sophie Neuendorf, Vice President of artnet & LUX Contributing Editor

This month, Hauser & Wirth presents glimpse, British artist Phyllida Barlow’s first solo exhibition in Los Angeles, opening on 17 February (until 8 May 2022) to coincide with Frieze LA. The show will include new large-scale works assembled on site and made in response to the gallery’s physical adaptation of the historic Globe Mills, a collection of late 19th and early 20th century buildings. It’s sure to be a knock-out and as an added bonus, the gallery has an excellent on-site restaurant named after one of its founders: Manuela.

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Phyllida Barlow, Undercover 2, 2020. Installation view, ‘Another Energy: Power to Continue Challenging – 16 Women Artists from around the World,’ Mori Art Museum, Tokyo, 2021. © Phyllida Barlow. Courtesy the artist and Mori Art Museum, Tokyo Photo: Furukawa Yuya

While you’re in LA, I also recommend stopping by Esther Kim Varet’s gallery Various Small Fires. The gallery launched in 2012 with the aim of fighting back against the traditional gallery system that allowed for already-big Western names to get even bigger. As a gallerist and dealer, Varet likes to keep it small: she only represents around 20 artists, fostering their growth right from the early-stages of their careers. As such, the shows here are always a great place to discover new talent before they take off. The current group show, for example, includes eleven artists curated by Todd Bockley of Bockley Gallery (on until 20 February 2022).

Julie Buffalohead, The Nourished, 2019. Courtesy of the Artist, Various Small Fires, Los Angeles/Dallas/Seoul and Bockley Gallery

Sutapa Biswas, Artist

Three powerful, beautiful and moving exhibitions which are ‘must sees’ over this next month (in addition to my own solo show at the BALTIC Centre for Contemporary Art, Gateshead of course) are Lubaina Himid’s exhibition at Tate Modern in London (on until 3 July 2022), Shigeko Kubota Liquid Realities at MoMA, New York (on until 13 February 2022) and Jennifer Packer’s The Eye Is Not Satisfied With Seeing at The Whitney, New York (on until 17 April 2022). I had the good fortune of seeing Lubaina’s exhibition, and the Serpentine’s iteration of Packer’s show, but I was devastated that the recent outbreak of the omicron Covid variant resulted in my having to cancel a scheduled visit to Kubota’s exhibition – I’m still dreaming of seeing it and hope this exhibition travels!

Shigeko Kubota, Video Haiku–Hanging Piece, 1981. Courtesy Shigeko Kubota Video Art Foundation. Artwork © 2021 Estate of Shigeko Kubota / Licensed by VAGA at Artists Rights Society (ARS), NY. Digital image © 2021 The Museum of Modern Art, New York. Photo by Denis Doorly

All three exhibitions bring together something vitally important in terms of our engagement with the subjects of their works in relation to the context, to form (the aesthetic) and to the nuances of meaning. I’m drawn to how each of these artists explore the intersections between art, history, form and our everyday realties and hopes. I love the confidence with which each of these artist’s works speaks through their works and what I learn as a viewer through my experience / encounter with their works. Moreover, I love how these artists’ works are haunting, opening thought in unexpected ways. Though the medium within which each of these artists work are so different, there is a language that connects them which relates to ‘the seeing’ and ‘the being’. Perhaps, for me, this ghosting of sorts is in part articulated through Kubota work titled Video Haiku – Hanging Piece, 1981. Prior to MoMA’s show I had not seen this work previously, but even on encountering it as a reproduction, I did a double-take. As a piece, it resonates deeply both formally and conceptually in terms of my own work as an artist. Such is the power and beauty of these women’s art.

Lubaina Himid
, Ball on Shipboard, 2018. 
Courtesy of Rennie Collection, Vancouver 
© Lubaina Himid

Darius Sanai, LUX Editor-in-Chief

The two shows I want to see most in February are shows I know I am not going to get to. First there is Mind/Mirror, the Whitney’s retrospective of Jasper Johns, in association with the Philadelphia Museum of Art (on until 13 February 2022). It’s the most comprehensive retrospective of Johns’ work ever staged and likely to be a once-in-a-lifetime experience for most of us. He has long fascinated me for his reflections of the dramatic ructions in American society immediately after WW2, when within a few years, women in the western world gained arguably their biggest single step change in emancipation, segregation was officially abolished, and teenagers were invented. Along with Kurt Schwitters and Roy Lichtenstein, I think he is an artist whose importance will increase dramatically over time. If you’re lucky enough to be on the East Coast – go!

Read more: Sophie Neuendorf on Koons, Kitsch & the Evolving Art Market

Anton Corbijn, David Bowie, Chicago, 1980. Copyright Anton Corbijn

The other show is at the other end of the scale in terms of size, but not interest. Anton Corbijn first caught my eye when I was a child and my sisters worked for NME, the pre-eminent post punk newspaper. I didn’t have much interest in the bands featured in the paper at that stage, but Corbijn’s photography, artful, moody, powerful, and always monochrome, was memorable. As an outsider, I was also always fascinated by the idea of this Dutch guy being a mover and shaker on the British 1980s music scene. He moved onto photograph movie stars, supermodels and designers, including David Bowie, Naomi Campbell and Virgil Abloh. Now uber-curator and LUX contributor Simon de Pury has curated a show, viewed by appointment at The Hague, Amsterdam (which I’m not going to make) and online at de-pury.com. Speaking to Simon last week, I told him his next move in the pop world should include the works of Pennie Smith, who created the black-and-white imagery in the book The Clash: Before And After, a kind of epic, humorous Canterbury Tales of the punk band’s first US tour. Watch this space.

Read more: Legendary photographer Iran Issa-Khan on ‘The Forces of Nature’

Tarka Russell, Director Timothy Taylor Gallery

When in Los Angeles, I never miss a visit to David Kordansky Gallery. During Frieze LA, he has Jonas Wood showing a collection of new paintings and works on paper (on until 5 March 2022). Another unforgettable trip is the The Getty museum where you are immersed in treasures.

Jonas Wood, Future Zoo, 2021. Photo by Marten Elder, courtesy of the artist and David Kordansky Gallery

Loulou Siem, Artist

This month, Pal Project, Pierre and Alexandre Lorquin’s art space in Paris, is showing Paragone by Mateo Revillo (on until 12 March 2022). I had a preview just before the opening and it is electric. Revillo has painted lines in beeswax and pigment on tile shaped plaster boards and hung them like diamonds – lines that run away and towards each other, going somewhere and nowhere and wrapping the space in unseen tape that asks: what happens outside of the edge? Live snails crawl up the walls, creating yellowish, unconfident loops on the once pristine gallery surface. Meanwhile, the wonky lines in the paintings feel fast, like static, and seem to challenge the somnolent snails. Snails that tease the limits of the paintings: awkwardly sexy?

Installation view of Paragone by Mateo Revillo. Courtesy of Pal Project, Paris

I normally think of tiles as existing in multiples, made up for architecture, but here each is given jewel-like space, and do not need a collective to communicate. In fact, the materials in the show are industrial, not typically decorative. The plaster board is part of the wall itself, the bench that has been burned has doodled soot down the wall at its fall and the relatively small church of wedged coal bricks is solid and uncomplicated. The paintings feel monumental to me in their abstraction. In some moments, paint has flaked off the edges of the plaster, reminiscent of some Mediterranean antiquity, except these tiles were always meant to be perfectly imperfect. If you’re in Paris this month or at any point the future, I highly recommend stopping by: I think there could be a lot of exciting things coming out of this space.

The Idle Rocks boutique hotel sits on the edge of St Mawes harbour in Cornwall

Located on the harbour’s edge of Cornish fishing village St Mawes, The Idle Rocks is a coastal-meets-contemporary hotel and locavore hotspot. Ella Johnson checks-in for a weekend of fine dining and relaxation

At 19 rooms, The Idle Rocks is an intimate hotel. Mementos of the owning family, which bought the hotel in 2013, are dotted about the place: photographs and well-read books populate the shelves; a pair of child’s red ballet pumps, un-pristine, sit poised beneath a bell jar. Soft furnishings are in exuberant and mismatched fabrics. The wall art – all by the same local artist – offers colourful, child-like iterations of the surrounding landscape. Signature scented candles and a log fire burn all day and night; shell-shaped light fixtures bathe the communal spaces in glow. Yet there is no music or forced ambience here: only the sound of the sea just outside the window.

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The Idle Rocks is located on the harbour’s edge of St Mawes, a small fishing village on the Roseland Peninsula. Described by The Times in the 1940s as ‘a kind of British edition of St. Tropez’, a mild climate means that St Mawes is attractive year-round, and some prefer coming here away from the hectic summer months when crowds of ‘staycationers’ from across the UK fill the county’s narrow lanes and surfing beaches.

One of the hotel’s grand seaview rooms

You can hear the waves wherever you happen to find yourself in the hotel: bath, breakfast, bed, or otherwise. We took the corner room with the two Juliet balconies overlooking the harbour and slept with the doors open for maximum effect (the complimentary night-time hot water bottle meant there was no risk of getting cold). In the daytime, the room is light-filled; Breton-striped curtains, raffia rugs and a travel trunk nod to the nautical while letting the view do the talking.

Head to the fireside when it is time for aperitifs and plan a culinary trip around the peninsula. Of chef Dorian Janmaat’s seven-course seasonal tasting menu, our favourite course was the venison loin with celeriac, cavolo nero, and blackberries, washed down with a glass of Black Ram Cornish red from the local Trevibban Mill Vineyard.

Read more: Designer Ali Behnam-Bakhtiar on the future of luxury events

Seafood lovers will also enjoy the lemon sole with braised salsify, cep, Cornish caviar and verjus, or the Cornish monkfish with roasted chicory. (We tried both: with the water’s edge just metres away, it would have been rude not to).

The lounge area with colourful artworks by local artists

If you book out the whole hotel for exclusive use, you get the keys to the Idle Rocks-branded Land Rover thrown in. Take it out for a day of shooting or beach walking with friends, stopping off at noon at the Hidden Hut in Portscatho to warm your bones with a bowl of fish chowder on the beach.

When we returned to the hotel, we booked in for a massage in the hotel’s treatment room. While the Aromatherapy elixirs were a tonic after a day braving the Cornish elements, none was so therapeutic as lazing about in our own private cinema afterwards. The Secret Cinema is located at The Idle Rocks’ sister establishment, the St Mawes Hotel, just across the road, and is a good alternative for those looking for something a little more laid-back.

Rates: From £230 incl. breakfast (approx. €250/ $300)

Book your stay: idlerocks.com

The Library in the Riverstone Kensington

Penny Hughes is the Chairman of Riverstone, a group that is changing the senior living sector. Samantha Welsh speaks to Hughes about why Riverstone is different from other retirement home models.

LUX: You have a track record of leading world class consumer brands, across diverse industries, Coca Cola and Aston Martin, for example.  What qualities have you come to admire in leaders?
Penny Hughes: I strongly admire tenacity, drive and enthusiasm, but most of all I admire leaders with the ability to evolve and overcome change. At the start of my career I had no female role models. As a leader, and through experience, I have moved to being a positive campaigner for diversity, taking decisions that result in enhanced diversity & inclusion.

LUX: What has driven the transformation of the senior living sector from Cinderella to a sweet spot in the alternative property assets class?
Penny Hughes: Internationally, 5-7% of the market is focused on later living, while in the UK it is less than 1%. It’s not just a new asset class, it’s an undiscovered one. We are getting older; populations are growing and we are living longer. Research indicates that over 65s want to downsize, they want to release equity to enjoy life, and, most importantly, age in the places they love. Growth in this sector is adding value in creating options for the over 65s to ensure they can live the life they want to live.

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LUX: Are institutions also meeting ESG targets through investing in later living?
Penny Hughes: Many institutions do not place enough emphasis on the ‘Social’. The pandemic spurred a renewed focus on community living. Already Riverstone is in discussions with local schools to provide engagement for our residents – such as reading clubs with school children – and learning opportunities for the next generation.

LUX: What are the public policy gains offered by the retirement home model?
Penny Hughes: Policy makers are opening their eyes to how bespoke later living schemes can help alleviate pressures on the NHS and the social care system. Our approach aims to focus on prevention rather than cure, yet we are also able to offer on-site GP consultations and prescriptions to residents’ doors should our residents wish to access this service.

Riverstone Fulham Lounge

LUX: Has the pandemic offered new opportunities and ways of repurposing vacant property?
Penny Hughes: The pandemic has placed a heightened importance on our homes; there is a clear focus on what we need and what we don’t. For many of our future residents, they are at the stage in their life where they want to downsize, release equity, and live within a community that encourages healthy and active lifestyles. This further benefits the wider community as it unlocks appropriate and much needed housing for all generations.

LUX: Given the governments targets for delivering new homes, how do you compete with residential developers?
Penny Hughes: We’re living longer. By 2030, one in five people in the UK (21.8%) will be aged 65 or over (Age UK). The Riverstone offering, in prime central London, is meeting the demand for home ownership among the over 65s, which research indicates remains high, whilst also offering residents their own slice of luxury.

LUX: Your communities are disruptors, you celebrate metropolitan living, are you the new place-makers?
Penny Hughes: Metropolitan living is captivating. There is always something exciting going on, and most definitely keeps people active. I wouldn’t say we are place-makers as we choose vibrant established locations, however, we provide a wealth of private amenities and outstanding facilities, such as our gardens, curated by Chelsea Flower Show landscape and garden designer Andy Sturgeon, and our restaurants for the whole community

The Garden at the Riverstone Fulham, landscaped by Andy Sturgeon. Herb garden by Jekka McVicar

LUX: ‘Live the life you want’ – why are the world’s Baby Boomers so demanding and what do they want?
Penny Hughes: We are creating a place that is welcoming and accessible, not too formal. We are also creating The Riverstone Club, which will comprise state-of-the-art wellness spaces including a pool, spa, treatment rooms and yoga studio, alongside cinema, library, espresso bar, and business suites for personal and private affairs. Equally we don’t want people to feel intimidated if they want their privacy, so they can enjoy the chef’s table, or dine with friends.

LUX: What differentiates the Riverstone brand from other equally recognisable names?
Penny Hughes: This is a new asset class for prime central London, there aren’t many operators within this sector. Our competitors are either operating through rental models, or locations that appeal to a different audience.

Read more:6 Questions: Paul White, Four Seasons

LUX: How does the apartment ownership structure assist in managing wealth transfer?
Penny Hughes: 75% of our future residents currently own a large home. Riverstone’s model presents an option to downsize and free up equity. Each apartment is sold with a 150-year lease. A monthly fixed membership fee is charged during residents’ occupation, and this covers staffing, repairs, security, maintenance and general operating costs. Additional care and other services are charged separately on a pay-as-you-go basis. When looking to sell a Riverstone apartment a deferred fee (a percentage of the sale price) is payable when the property is sold. This management fee is a new model for the UK, however widely used in New Zealand and Australia.

Riverstone Kensington Yoga studio

LUX: What is the long term strategy for the group?
Penny Hughes: We are continuing to explore new central London sites as part of our plan to deliver a £3 billion portfolio. We have been very pleased with the reception for our Kensington and Fulham developments after they launched recently.

LUX: And can you share any well-being tips with us?
Penny Hughes: We should all – at every age – dedicate quality time to our own health and well-being. My passion in life is having a purpose and making a difference. I don’t do well sitting at home! Activities such as going to the gym, or paddle boarding on the river help give me space to unwind, whilst also being a fun form of exercise.”

Find out more: riverstoneliving.com

tat* by Andy Altmann

Some people collect wine or classic cars; others collect coins or stamps. Andy Altmann collects graphic ephemera – or what he calls ‘tat’. Altmann developed his interest in scraps during his career at Why Not Associates, the multidisciplinary studio he founded upon graduating from the Royal College of Art over three decades ago. Now, the graphic designer has compiled his collection in a singular, self-designed publication. Here, Altmann speaks to LUX about how the book mirrors his design evolution, and why brash design need not be devoid of beauty

1. Of all the things you might collect, you chose ‘tat’. Why?

It’s hard for me to explain exactly why I collect tat*. When I was a young boy, my mother noticed me sitting at the kitchen table, carefully studying the label on an HP Sauce bottle. When she enquired why, I apparently replied, ‘someone must have to design this’. I was instinctively attracted by the lettering, the colours and the illustration of the Houses of Parliament on what is still my favourite condiment. It’s a classic example of what was once known as ‘commercial art’. It did its job and pulled me in.

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However, I didn’t start collecting any graphic ephemera until I was studying graphic design at St Martins School of Art in the early 1980’s. We were encouraged to keep sketchbooks, where we could practice our drawing and put our creative thoughts down on paper. I wasn’t as gifted as some of my peers at drawing, so I started to turn these sketchbooks into idea notebooks where I would also stick in any relevant piece of graphic ephemera. With time, these developed into pure scrapbooks with more and more tat* lovingly glued into their pages. There is a great nostalgic attraction to the particular era that the ephemera has been produced in. But it is also my fundamental fascination with popular culture, including the history of Pop Art, which was and still is a huge influence on me – where the everyday is embraced and celebrated.

2. tat* emphasises the disposability of graphic ephemera even while immortalising it in book form. What fascinates you about that interplay?

These ephemeral pieces of tat* were not designed to survive for a long time. They had a job to do and, in the majority of cases, they end up in the bin. There is certainly irony in me celebrating what some may see as poor graphic design, destined for the trash, ending up in a fancy hardback coffee table book. But I hope people can also see the beauty in the ugly. The cheap production values of much tat* means that the printing is often poor and mis-registered – but to me, this only adds to their aesthetic attraction. I don’t know why this should be: maybe it’s like a stamp collector who is looking for a printing mistake, which makes a stamp much rarer. I think it may however be that they just feel more human, less perfect.

tat* by Andy Altmann

3. You frequently extrapolate memories from the graphic scraps reproduced in tat* – of your upbringing in Warrington, or sitting and watching World of Sport with your grandfather. Could we call it a diary of sorts?

I guess it is a kind of diary, as it illustrates moments through my life in association with printed pieces of ephemera. They can evoke various memories of where I may have found them, who gave it to me or a subject that is dear to me. A good friend of mine, on reading a copy of the book, described it as now being his ‘favourite autobiography’. I really like that description. It was a revelation to me, as I had not thought of it in that context, but it’s a really interesting way of viewing it.

As a graphic designer, it is rare for me to be asked to write about anything. I consider myself more of a visual person, so I was hesitant to include any written words in the book. But I was encouraged by friends to have a go at including relevant stories after recounting some of them when showing them work-in-progress spreads. In the end, I found the writing a really enjoyable and rewarding experience, and it turned the final book into a much more interesting piece of work.

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4. Much of that depicted in tat* is brash, erroneous, or what might be considered ‘bad’ graphic design. What value is there to be derived from this kind of design?

Having a collection of graphic ephemera can be useful to any practicing graphic designer. It’s a library of visual thoughts. Some may be deemed naff or crude but any piece could spark an idea, illustrate a great colour palette, inspire a typographic layout or choice of font. It doesn’t really matter that it may be considered ‘bad design’ – there may well be something that could be taken to start a tract of creative thought.

I was a co-founder of the multidisciplinary design practice Why Not Associates. I used to keep all my scrapbooks of tat* in the cupboard next to my desk. If a designer was having a creative block I used to encourage them to flick through some of the scrapbook pages in the hope that they may spark an idea or just freshen the mind. Some of our best ideas started from a thought inspired by a piece of tat*.

tat* by Andy Altmann

5. tat* is clearly fascinated with vintage or retro design. Would you say that any one period inspires you most as an artist and, if so, which one?

That period would be the 1960’s and 1970’s because, as with many people, I think I am most strongly drawn to the period of my childhood. It is where we form our fundamental characteristics and loves that stay with us for life. I guess it’s the basic human desire for nostalgia for our youth. One only has to watch contemporary television to see the many shows dedicated to salvaging objects from peoples childhoods or early adulthood.

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6. You ran a design studio, Why Not Associates, for 33 years before you decided to embark on more personal projects like tat*. How have you ensured that your designs stay inventive and surprising throughout your career?

I co-founded Why Not Associates with two fellow students on leaving the Royal College of Art in 1987. We never worked for another design company, and I think because of this direct transition we maintained the spirit for experimentation and surprise that we had developed as students. We left the RCA with just three drawing boards, but we were among the first design groups to buy an Apple Mac. We were not scared of the change, unlike many of our contemporaries, and we embraced the technology which led us to be one of the first multidisciplinary design groups. An open mind to change, collaborating with people of all ages and not taking yourself too seriously help to keep new, inventive and surprising ideas flowing.

I don’t think my approach to solving a creative problem has basically changed over the years. I am a curious person who loves researching the background to a project and this always forms the platform to relevant and strong ideas. However, you still need that child-like mind to embrace the unexpected. Look at it upside down and back to front. What at first may seem to be a daft notion or irrelevant idea could turn it into a thought provoking concept.

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