Jonathan Siboni, founder and CEO of Luxurynsight, and Richard Collasse, former CEO of Chanel Japan

Richard Collasse, working with Karl Lagerfeld, built Chanel Japan into a game-changing luxury business in the 1980s and 90s. Here, the Japanese-speaking French polymath, who is a celebrity in his adopted country and as active as ever, speaks with Jonathan Siboni about the differing nature of luxury across different markets, how luxury is a dream, and how ADHD can help you stay at the top. Moderated by LUX Editor-in-Chief Darius Sanai

Darius Sanai: Richard, you entered Chanel Japan before the descente du temple, the democratisation of the luxury sector in the 1990s. What are your recollections of that time? Does it feel like a different industry?

Richard Collasse: Absolutely. Japan was a leader: it was not yet number one but became so a few years after I joined in fall 1985. And Japan is a country that has cycles: it goes down, then comes back. When I started, Japan could only rely on local customers; there was no interest among tourists, because the prices were higher than any other countries in the world. We were probably the first – the luxury industry in Japan, I mean – to work on what today we call ‘consumer care’. We were very advanced. So, it was a very different era.

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Jonathan Siboni: At that time with Chanel, it felt like we were at the beginning of an adventure that turned into empires in an incredibly short time. Japan was like learning from the best school because of the way the luxury market was developed in Japan – not just because Japan only had local customers, but because the local customers were Japanese. I think the industry grew from this attention to detail, quality and customer care, don’t you think?

Richard Collasse’s career has been rooted in Japan, Asia’s first prominent buyer of luxury goods and one of the biggest luxury markets in the world

RC: Absolutely. Customers, especially in Japan, have always been demanding. In the Chanel cosmetics business, the caps of the lipsticks were black lacquer: not easy to keep clean and always scratched after a couple of uses. We told the French there are machines in Japan to do the lacquer work, so they got one and began to understand what quality was really about. It was still very artisanal in Japan, about detail and quality, because we only had the Japanese for customers; we didn’t rely on other people to come and buy. 

JS: Some of the challenges that the Chinese market is facing today – for instance, people being bored of luxury goods – reminds me of Japan 25 years ago, when people were making a lot of money and spending it on luxury, and then there was, as you say, a cycle. But some brands such as Chanel continued to grow because they changed and reinvented themselves. Are there some lessons that can be applied from Japan 25 years ago? 

RC: I think the problem with China is slightly different to the one we had – our issue was not that people were fed up with the brand, but with our attitude. We were taking good care of loyal customers, but with new ones we were a little arrogant.  

Also, people didn’t have access to fashion shows and complained that, even if you were a good customer, they were behind closed doors. We had trunk shows going around Japan – small fitting rooms where ladies would try outfits and buy like crazy – but at the boutique, there were no products any more, because they had been sold during the trunk shows.

Jonathan Siboni speaking as founder and CEO of Luxurynsight, a luxury data and strategy company

So I stopped those. I decided, first, our boutiques should be our showplaces, and I made our boutiques very beautiful. Second, we told our salespeople that arrogance is not an attitude, and third, we did an open-air fashion show, where anybody who wanted to come could. In May 2000, Karl Lagerfeld came with 100 top models and showed the haute couture and the prêt-à-porter of the season. Our sales came back right away. We told our customers that Coco Chanel did not create fashion for an elite, quite the opposite: she created fashion for the women who wanted to work. So we did that and we had a new start. 

JS: Japan in the 1990s had also undergone economic difficulties but, ultimately, 30 years later it is completely different. I still believe, however, that the only brands that will do well are the ones that reinvent themselves to stay at the forefront of cultural exchange.

Read more: Binith Shah and Maria Sukkar on UMŌ’s ultimate luxury 

Speaking of cultural exchange, I’ve always wondered what it means for you, as a French person, to be more famous in Japan than at home, and to get to this level of mastery of a culture that is not yours. When you’re in Japan, do you feel at home?  

RC: Well, I was already fluent in Japanese, but people started to know me when I created Givenchy Japan, back in the late 70s. We did the 30th anniversary of Givenchy at the Japanese national television network, which is not allowed to make a brand statement. I convinced them that Givenchy was not a brand, but a part of French culture. And people started to say, who is this guy? But I have a strong power of persuasion. So when I started at Chanel, I already had that aura and it was easy for me to work with our people.

Richard Collasse with his team at Chanel Japan, where he worked from 1985 to 2023, most notably as CEO

We were inventing everything in Japan – the intellectual wealth of the company was that we had different people on the markets. Today, you have managers, who have graduated from the best fashion places, but we are losing the leaders. I’m not talking about Chanel specifically, but the industry as a whole. Because of exactly that: it has become an industry. When I started, it was still artisanal.  

JS: What I found fascinating in the golden days of luxury was that the best businesspeople I met were creative and business driven. They would never encroach on a creative director’s decisions, they would believe that everyone has their own role, but they were business creative. That’s something I find fascinating because as a creative you want to be creative, but you also have to reinstate the boundaries of your role.  

RC: Yes, I would never have been able to say to Karl [Lagerfeld], ‘We need this kind of jacket because this is a trend that’s just come in.’ That’s not the way it works. But he appreciated my creativity in a different way. With this fashion show back in 2000, nobody dared to go to Karl to tell him it was my idea, until a young PR lady went to see him and, against all odds Karl said “Let’s do it.”  It was out of the question to step into the creative territory of the products, because I didn’t have the know-how.  But creativity also meant expressing ourselves in the business side of things. And I started to write. That’s when Karl Lagerfeld started to appreciate that I was also a creative. 

DS: If the “you” from 40 years ago arrived in Japan now, would your skillset be relevant? Would you become president of Chanel Japan today or would they need someone else, given the way the industry has changed?

“I think my capacity to do different things almost at the same time is because I have passion” Richard Collasse

RC: I don’t know if I would be relevant; we live in a different time. Today, they need managers who can develop the business within budget and who are technicians. I was not a technician. I think the company decided that the managers of my generation were not needed any more.  

JS: One thing that strikes me is that luxury is not a business, it is an industry based on culture, marketing, exchange, as well as products. The product is a dream, in a way: I don’t think people buy a $10,000 bag because it holds things better. Somehow, business creativity was a bridge between these worlds of corporation and the real world.

Read more: Omega CEO Raynald Aeschlimann on the watch industry

That’s why I wonder – how can Richard find time to do what he does? When I was a student and emailed you, you would reply within 10 minutes, in the middle of the night. How did you manage to do so many things at the same time? Because there was Chanel, and you were also writing books. 

RC: I am what you would call today ADHD. I cannot stay still for one minute. I think my capacity to do different things almost at the same time is because I have passion. If you don’t have passion, you’re not going to do that. I have a power of concentration and I am also lucky that I don’t need much sleep – if I needed 10 hours I probably wouldn’t be able to do all these things at the same time.  

I’m 72 now and probably as busy as I was at Chanel. But for my 50 or so years in business I always had an assistant, and now I am discovering I don’t know how to book a train or manage my schedule! They allowed me to get rid of all these banal things, just so I could concentrate on the things that mattered to me.

Since first visiting Japan in 1971, Richard Collasse has become deeply involved in its culture, and has published novels in Japan as well as in his native France

DS: It’s so fascinating. Luxury is, of course, bigger now than it was in the 80s. But in what other ways is it different?

RC: It’s an industry that’s concentrated in the hands of very few people, which wasn’t the case in the 80s. LVMH was not that big, Kering didn’t exist and Cartier was like a different company to today. Now all these companies are becoming concentrated, and Chanel and Hermès are the only two remaining in the hands of the [original] owners. China has come to be a rich but, in my opinion, also a fragile business. 

Japan, Italy and France retain in common a love for craftsmanship and a passion for sharing it with the next generation. Look at what happened with the reopening of the Notre-Dame in Paris: this should be an eye-opener for young people. The craftsman puts his soul into the product. Far beyond making things well, they have a humility in front of what they are making. That love for the part of the soul they put into the product is unique to these countries. 

JS: I think Richard is right. In general, the Chinese value doing things quickly and changing them afterwards, the Japanese want things to be made perfectly. We focus on strategy; they focus on action. It’s often hard to look at each other because we don’t see their vision; just this constant changing. 

What advice would you give to young people to find things they can focus on and get passionate about? I find today, a lot of people are on the surface of things, because there is so much coming at us all the time.

After retiring from his nearly 40-year career at Chanel Japan in December 2023, Collasse spent a three-month break as a “temporary monk” at the Za Zen Shinju-An Buddhist hermitage in Kyoto

RC: I think being a visionary is the capacity to create the future – create it, not manage it. You will not have a vision if you are not creative, and this is exactly why I tell kids: try to develop the right side of your brain. What you learn at university is good but it’s not what will make you different, using the right side of the brain will. For many years people were saying they don’t need creatives in business; at a certain point, they were even considered to be dangerous. I remember someone saying it’s good to have you, Richard, but two of you would kill the company! Today it’s different. I think people have to come out of their comfort zone. I always tell my salespeople: get out of your sales point, go and see a different one, and then come back and look at it as a customer. This is part of creativity: to get out of yourself. Nobody teaches young people how to do this, or its benefit, including the pleasure in creating something that works.

Read more: Simon de Pury interviews Olafur Eliasson

DS: One last question: you mentioned, Richard, that Hermès and Chanel are the only big companies controlled by their owning families. How much of a difference does that make if you look at the brands?

RC: I knew we had a certain agility – everything came from my boss’s pocket, essentially. Chanel always does what it thinks is correct, not what other brands are doing. That will stay as long as the company stays in the hands of the owners. At the same time, they structure it differently from the past: they decided that a $20bn dollar company cannot be run weight-first, they also want management. But their vision is not changing, and they try to make sure that people understand this and execute it as it is. This made it easy to follow the vision: it has remained the same for the past 50 years, so you don’t have to worry about what is going on around you. That’s of course more complicated to do now when you’re an $80bn dollar company. But the vision is not changing, and that is very reassuring.

chanel.com/jp

luxurynsight.com

The ‘Evering Small Tote’ by BEEN London

This month, we’re celebrating designers who are paving the way for a more sustainable and ethical fashion industry. Here, Genia Mineeva, the founder of innovative London-based handbag brand BEEN London, discusses her mission to rescue waste materials, support artisanal techniques and preserve our planet’s biodiversity

Genia Mineeva

Previously a political journalist for the BBC newsroom and a campaigner for the likes of the UN and Change.org, Genia Mineeva’s entrance into the world of fashion was somewhat unconventional: via her frustration at throwaway coffee cups.

Initially fired up by the idea of making better use of these recyclable objects, she began researching the potential of waste materials and eventually, enrolled on a course in Sustainable Value Chains at Cambridge University followed by a degree in Accessories Design at London College of Fashion.

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Her brand, BEEN London, was launched, amidst the pandemic, on Kickstarter in 2020 and has since been named as ‘one of the most innovative companies in the world’ by British Vogue. Their product range includes handbags, laptop cases, make-up bags and totes, all made from waste materials and handcrafted by local craftspeople in East London. Here, Genia explains why sustainability is so much more than ticking boxes.

LUX: Your bags are made from a variety of recycled waste materials including apple skin leather. How did you go about developing these?
Genia Mineeva: It all started with a mission to rescue as much waste as possible from going to landfill. And the rest is a story of collaborating with likeminded people and material innovators around the world who are equally passionate about changing the way we make things. Some of our key partners are an Italian fabric mill turning discarded clothes into luxury cotton, a Dutch social enterprise collecting used corporate uniforms from the likes of IKEA and making really beautiful felt, and a team that turns used fishing nets which are polluting our oceans into a stunning regenerated nylon. What we do is develop practical and well-designed everyday accessories that help our customers have a real impact on the things they care about.

The ‘Islington Backpack’ in three different colours

LUX: How would you describe BEEN London’s design aesthetic?
Genia Mineeva: British Vogue once described our style as ‘Scandi meets Greek island chic’ which I think is pretty accurate! Clean, colourful but most of all practical. We make bags for real people who need a good quality product.

Read more: All-access rundown of Ozwald Boateng’s return to London Fashion Week

LUX: What guides your decision to use a particular material for a specific design or collection?
Genia Mineeva: We have a very clear set of principles here. Firstly, the material has to actually rescue waste, that’s why we wouldn’t use mushroom leather for example or cactus leather – where a plant is grown specifically to make the material. There are some brilliant brands doing it, but this is not our mission. Secondly, we we only work with materials that have a recognised certification (such as Global Recycled Standard 0r Blue Sign) and thirdly, we consider the impact of the material. We look at CO2 emissions, water consumption and even the end of life of each of our bags, we take everything into consideration!

Genia with one of BEEN London’s artisans in their East London workshop

LUX: Each of BEEN London’s bags is handcrafted by artisans in East London. How did you go about finding your team of makers?
Genia Mineeva: It’s all a bit of luck, people recommending other people and a definite gut feeling. My dream is for BEEN London to become the central hub for preserving the disappearing skills of leather makers. How cool would that be to merge artisanal training with innovative materials? All under one roof!

LUX: Why was it important for you to support craft methods?
Genia Mineeva: I think we seem to have lost the connection to how things are really made. A lot of the time, the things that we buy are made somewhere far away and we don’t give a second thought to the person who’s behind it and how their lives are affected by the work they do. To me, it’s about both human rights and wellbeing as well as the slow, beautiful process of making products entirely by hand, with a lot of love and skill put into it.

The ‘Cecilia Crossbody’ bag

LUX: What inspired your decision to start planting trees in Peru? And how does the project work in practice?
Genia Mineeva: We always wanted to expand our impact from reworking waste to include regeneration. The Amazon, being the largest and the fastest disappearing rainforest on the planet, was an obvious choice. The challenge was to find the right partner. So many tree planting programmes are a bit of a box ticking exercise and plant mono-cultural forests (using the same plants all over) but it was very important to us that we planted them properly in order to preserve biodiversity.

Read more: Justin Thornton & Thea Bregazzi, founders of Preen, on their intuitive design approach 

LUX: How has your understanding of sustainability changed since you started?
Genia Mineeva: I had a degree in sustainability when I created BEEN London, so the fundamental education was there but as the science and research is forever changing, there is always a lot to learn! It’s about the learning mindset and measuring everything in order to see the brands progress and impact.

The ‘Monier’ bag in black and white

LUX: What’s the biggest challenge of running a sustainable luxury brand?
Genia Mineeva: Time!

LUX: What are your future ambitions for your company?
Genia Mineeva: We want to become the go-to brand for a trusted, genuine approach. A collaboration from start to finish, we work hand-in-hand to combine traditional craftsmanship with innovation. We believe it’s so important to support local skills and techniques that have stood the test of time. For us, it’s a real dream to really preserve these artisanal techniques and to help train others.

View the collections: been.london

Jonathan Riss has designed a collection of bags exclusively for One&Only

Belgium-born designer Jonathan Riss is the founder of JAH AHR, a luxury brand which transforms authenticated vintage designer bags through embroidery techniques. His latest collaboration with One&Only Resorts – a collection of limited edition custom-designed vintage Louis Vuitton Keepalls – is inspired by the local heritage and culture of each of the brand’s destinations. Here, Abigail Hodges speaks to the designer about his creative process, sustainable fashion and the future of travel

1. What led you to start re-crafting iconic vintage fashion pieces?

We live in a society of significant over-production and if you analyse consumer behaviour, you quickly see that people prefer iconic pieces, not because of their value, but because of the work and effort to perfect these pieces over time so they too reflect the values and desires of society.

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Today, there is an increasing demand for sustainability as well as individualisation. The idea that we not only take vintage objects and give them a new lease of life, but also to continue to work on them. To be part of this pursuit of perfection, but at the same time to continue to reflect the wants of society by offering singularly unique pieces is very interesting.

2. Can you tell us your favourite story about one of the bags you’ve sourced?

There are so many stories across the different mediums that we are transforming. One that springs to mind for the Keepall collection is a bag we sourced in Moscow that was originally made in 1991, on which we placed the USSR flag as this was the year of the dissolution of the Soviet Union.

Another bag we found was in Hong Kong that was made in 1997 which was the year of the historic handover so we imprinted this bag with the Hong Kong flag. We also sourced some bags in Tehran which have our Persian rug design reflecting the philosophy of our collections, which is to highlight the imprint of the local culture where the object was used or sourced.

Riss at work in his studio

3. What does your design process typically involve?

The most important aspect of what we do is not the design itself, but the narrative that sits behind and around each piece. So the provenance often leads the design as the actual story of each object is much more interesting, and the design is an extension of the story, but of course, exploring different techniques of texture is a vital part of the design process enabling the execution of the narrative.

Read more: Win two life coaching sessions with Simon Hodges

4. How did your collaboration with One&Only come about?

This is a beautiful topic. One&Only owns a stunning portfolio of unique properties all over the world that really reflects the philosophy of our collection. The opportunity to create a bespoke heritage collection that allows us to showcase the cultural, social and natural aspects of each destination was an incredibly exciting opportunity as this is exactly what we do with all of our collections.

5. When deciding how to celebrate each destination, which elements were particularly important for you to highlight?

There are almost too many elements to consider, so again, we were often led by the bag itself. For example, for Cape Town we had a bag that was originally made in 1994 which was the first year of Nelson Mandela’s Presidency so we created a design celebrating the great man himself.

Similarly, we had a bag for Rwanda that was from 2002 which is when the new Rwanda national anthem was officially inaugurated so we placed the lyrics from the anthem on an interpretation of the national flag. For Dubai, we wanted to showcase the incredible architecture as well as the importance of Islam so we overlaid a blessing on the Dubai skyline. In Mexico, we are fascinated by the contrast of the colour and vibrancy of the Dia de los Muertos with meaning behind the celebrations. In Malaysia, we loved the romance of discovering ancient statues and carvings in the jungle. The breadth of inspiration is also important to us.

6. What’s inspiring you currently?

Given what has happened in the past year, I am getting excited by the future of travel, and how the quality and experience of travel will evolve. As we have seen, anything can happen that impacts society in a dramatic way so what is interesting is to see how we elevate ourselves and I am working on a new project thinking about this, so watch this space.

Follow Jonathan Riss on Instagram: @_jay_ahr_

To purchase one of Jonathan Riss’s bags for One&Only email: [email protected]

Palermo poncho by Aessai

London-based sustainable knitwear label Aessai was founded by Argentinian designer Rebecca Kramer in 2017 to celebrate and support South American craftsmanship. The brand works with local communities and female collectives to create its collection of shawls, sweaters and ponchos, using traditional weaving techniques and fine merino wool. Following the brand’s exclusive launch on MatchesFashion.com, Candice Tucker speaks to Rebecca about her design inspirations, working with small producers and the importance of conscious consumption

Rebecca Kramer

1. How was the concept for Aessai conceived?

Aessai was born out of the desire of doing something meaningful; creating a brand with a purpose. The name Aessai is derived from the phonetic spelling of ‘essay’ inspired by a series of interwoven memories and journeys between my Argentinian identity and my European adulthood. Weaving is a very symbolic practice throughout South America, which is where both the brand and myself come full circle with our roots.

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The label embraces the skills of South American artisans entrenched in sustainability and transparency. It possess a social conscience at its heart with ethical and sustainable values that aim to make a positive impact on the life of the artisan producers and their communities.

2. What inspires your designs?

Aessai designs are inspired by indigenous artisans – they are their designs! I watch them braving the snow dressed in a poncho or weaving a beautiful alpaca blanket to sell in the market. I am the one who interprets their designs and essentially writes “the essay”

Condor wrap by Aessai

3. As you’re based in the UK, how do you ensure that ethical practices are being upheld in your South American workshops?

Our producers are small enterprises with responsible managers who are also part of the same communities; they all share the credentials of having a low environmental impact, being members of the World Fair Trade Organisation, and carrying out cruelty free practices. When a co-operative becomes too big or too overwhelmed we tend to diversify our production and look out for a smaller collectives helping to contribute to their growth.

Rosa blanket and La Paz scarf by Aessai

4. Sustainability has become something of a buzzword in the last few years, how can consumers ensure what they’re buying is actually sustainable?

Some brands are using the word as a marketing tool, some have sustainable ideas, some are pioneers and invest in the research for developing new textiles and fibres… I suppose if someone is really concerned about the sustainability and origins of a product they should always do a bit of homework and do the research before simply adding another article of clothing into their wardrobe.

Read more: Nadezda Foundation’s Nadya Abela on running a children’s charity

5. Do you think there’s a disparity between younger and older generations in terms of their attitudes towards ethical consumption?

I believe that today the average consumer has more acquisitive power and choices than ever before. However, they are also more informed and conscious about the environmental and social damage caused by over consumerism. The older generation were more careful about their consumption choices as the “fast fashion phenomena” simply did not exist.

Grace blankets by Aessai

6. What’s your five year vision for the brand?

We’ve been growing organically for the last three years consistently working on building a name for Aessai in a very saturated and competitive market. I think the time has come for the industry to promote and invest in small ethical brands. I do hope Aessai will be an established brand in the next five years and be in the position whereby it can have an influence on the consumer and be globally recognised for its quality products and work ethics.

View the collection: aessai.com

Various looks from the Noir Kei Ninomiya SS20 show, with headpieces by flower artist Azuma Makoto

The weird and the wonderful come together in the extravagant creations of fashion designer and Comme des Garçons protégé, Kei Ninomiya. Harriet Quick gets to the heart of the extraordinary imagination that produces such challenging yet enthralling designs

Kei Ninomiya

First encounters with designers can leave strong impressions. So, visiting the Comme des Garçons showroom on the Place Vendôme in the heart of Paris and finding Noir’s founder Kei Ninomiya engulfed by one of his voluptuous, frilly topiary tulle creations, laughing and eyes glittering remains a portrait of joy. Wearing his trademark leather jacket, Mohawk and wispy sage-like beard, Ninomiya is a rebel with a cause. “I wanted to create a collection of this time, one driven by pure creation, something new and green,” he said, surrounded by gigantic bouffant gowns and headgear fashioned from live cacti, moss and Boston ferns.

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Two mannequins are dressed in what could be best described as chandelier gowns made out of handmade chain-linked Perspex pieces cut to resemble giant snowflakes and cacti headpieces made by his collaborator, flower artist Azuma Makoto. The two flapper girls seemed to have been jettisoned from 1920s Paris and reborn via Ninomiya’s fertile imagination. On the rails, huge gowns fashioned from myriad hand-linked tulle flowers invite one to plunge an arm into the innards of the bizarre garments. Elsewhere, black leather harnesses encage a rippling tulle dress alongside a cocooning number crafted from dense clusters of wool, Cellophane nylon and tulle in shades of green.

Fashion design is a rare skill that relies on a sense of prescience. We talk about living in harmony with nature but Ninomiya pushes the aspiration du jour to a surreal, immersive extreme in his spring/summer 2020 collection. Noir’s work engulfs, terrifies and delights in equal measure. Imagine a future world where you could grow your own dress and morph into some kind of a supernatural eco-being or pull a cloud from the sky and wear it or emerge from the sea in a flamboyant seaweed number? That the showroom sits slap bang opposite the newly restored manicured splendour of The Ritz adds another layer of weirdness.

Backstage at the Noir Kei Ninomiya SS20 show in Paris

Yet Ninomiya, who receives praise and attention bowing and clasping his hands in humility, is not given to explanation. Like his mentor Rei Kawakubo, for whom he began working in 2008 as a pattern cutter at the age of 24, he studiously avoids meaning. Ninomiya wants Noir to speak for itself through the performance-like Paris collections (spring/summer 2020 is the fourth), in-store presentations and, poignantly, when worn IRL.

The meticulous, ingenious engineering of his garments (stitches are rarely used) and the compulsive viscerality (touch, bounce, rustle, clink, stroke) speak louder than words. His shows frequently leave even seasoned critics discombobulated and enthralled. “I wouldn’t want to explain any message in my collections,” says Ninomiya when pressed on the connection between fashion and the environmental crisis. “I always look to create powerful and beautiful collections. As a result, they may link with the power of nature,” he concludes.

Yet brilliant designers, particularly those backed and incubated by Comme des Garçons (CdG), one of the most influential fashion houses of our time, do not create in isolation. They are plugged into the pulses, anxieties and aspirations of everyday life. Right now, issues to do with nature and ecology are triggering a swell of angst across the globe. In reaction, there’s a return to small-batch production, a renewed appreciation of the handmade and a quest for individualism and diversity. Noir seems to be capturing all those currents. For Ninomiya the process is instinctive. “I was first attracted to fashion and to making as a means of expressing ideas,” says the thirty-five-year-old who grew up in the southern Japanese city, Ōita.

Noir’s SS20 collection on the runway in Paris

Fashion’s relationship to the planet came into sharp relief at the close of 2019. The spring/summer fashion season came slap in the centre of a global climate-crisis awareness campaign, with Greta Thunberg (in flaming pink) thundering at the United Nations, Extinction Rebellion staging protests at the Victoria Beckham spring/summer 2020 show in London, and Oxfam joining forces with stylist Bay Garnett and model Stella Tennant to urge everyone to up-cycle their wardrobes for the month of September. Kering-owned Gucci announced its commitment to going carbon neutral by offsetting its environmental footprint with reforestation. Material scarcity, climate change and the awareness of excess landfill and wardrobes bulging with unworn clothes placed a spotlight on the business and fell heavily on every fashion lover’s conscience.

Read more: The Thinking Traveller’s Founders Huw & Rossella Beaugié on nurturing quality

Some brands charged towards up-cycling initiatives, others re-examined minimalist, timeless aesthetics, and many took nature and naturalism as a guiding aesthetic or motif. Whichever direction was taken, it was evident that the fashion business at large was experiencing some kind of existential crisis. Yet indirectly and subversively, the Noir collection offered solace and optimism in the face of crisis.

Ninomiya and his small team use man-made and natural fabrics, vegan and real leather but the vision is brilliantly of now. “We employ handicraft to achieve what conventional sewing cannot do, like making volumes or using the construction techniques that we use here. Some collections start with exploring the technical aspects, but it’s different every time. This time round, I began with an image,” he says. As regards the engulfing volumes, Ninomiya remarks: “I haven’t really thought about it. I just follow my principle to make something powerful and beautiful, so the pieces often end up being big in size and volume.”

A look from the Noir Kei Ninomiya SS20 show

It seems the more banal and mundane the middle market of fashion becomes, the more outrageous and unpredictable the true creators will be. Ninomiya has one of those rare spatial imaginations, like an architect, that is capable of creating new forms with unconventional methods. Techniques might include chain linking (beloved of sixties entrepreneur, Paco Rabanne), invisible snapper and tab fastenings, grommets and rivets. The construction methods actually create the decorative effects as well as the structure. Peer inside a Noir piece and you will be astonished to see an inner matrix that resembles a molecular science model.

The craft/tech/engineering route gives Noir clothes a sense of substance and newness and plays into Japan’s rich tradition of technical innovation that supercharged the country’s economy in the post-war years and made the nation a subject of fascination and fetishisation in the 1980s. That was when Rei Kawakubo dropped a bombshell on the bourgeois traditions of Paris couture with her thunderbolt 1982 Holes collection of deconstructed, raw-edged gowns worn by androgynous waifs. Here was an unknown Japanese designer suggesting that frayed fabrics and bag-lady layers were the apex of style. Intellectual circles were quick to adopt the controversial look. Nearly two generations of designers have been inspired by the impact of Kawakubo’s radical work. We have come to expect experimentation, innovation and rigorous quality from a country that still values and rewards its true artisans.

Read more: French designer Philippe Starck’s vision of the future

Ninomiya grew up in the 1990s. After studying French literature, he moved to Europe to attend the prestigious Royal Academy of Fine Arts in Antwerp. During a holiday period, he returned to Japan and applied for a job in the CdG studio. Kawakubo was impressed by the young designer’s meticulous work and hired him. Ninomiya never finished his studies in Antwerp and worked in the studio for the next four years before Kawakubo invited him in 2012 to launch his own line under the company umbrella. International acclaim slowly grew with his move to Paris in 2015 and now invitations to his shows are among the most sought after.

To put Noir in context, it helps to understand the bigger Comme des Garçons International universe that is run by Kawakubo and president and partner, Adrian Joffe. It expands across several CdG labels, including accessories and the extensive perfume range, Ninomiya’s fellow protégé Junya Watanabe, and Noir (since 2012). CdG also operates as an investor, backing labels including Gosha Rubchinskiy and helping with distribution and production. Youths in Balaclava, (designed by a collective of polymath twenty-somethings from Singapore) is the latest launch.

Backstage at the SS20 Noir show

These labels and many more invited brands (including Alaia, Dior, Gucci and Balenciaga) are sold through a growing network of Dover Street Market (DSM) retail emporiums that first sprung up, hence the name, on Dover Street in London’s Mayfair. The string of alternative emporiums now stretches to Los Angeles, Tokyo, Singapore, New York and Beijing. In Paris, a dedicated beauty emporium has recently opened. “Risk”, “instinct”, “experience”, “community” – these are all terms that Joffe uses frequently in the description of DSM stores that were originally inspired by Kensington Market, a cult underground streetwear market in 1970s London. The privately owned company now has a turnover of hundreds of millions of dollars.

Read more: Film director Armando Iannucci on David Copperfield & Fleabag

“As all others designers of the company, Ninomiya works freely, without constraints,” says Joffe. “He respects Rei’s work a lot and Rei respects his creations, too. The relationship is all based on mutual values. Rei trusted him from the beginning, as I do. We let him be free and Comme des Garçons is proud of what he achieves”. Joffe adds, “He is offering his vision linked to the world he is living in. I don’t know what he has in mind during his creative process as we never know what each is doing in advance.” The CdG collective is essentially an ecosystem and operates in contrast to the corporate micro-controlled worlds of LVMH or Richemont.

But then Kawakubo set the template early on. “I have always pursued a new way of thinking about design by denying established values, conventions and what is generally accepted as the norm. And the modes of expression that are important to me are fusion, imbalance, unfinished, elimination and absence of intent,” says Kawakubo at the time of The Met monograph show ‘Art of the In-Between’ in 2017. The biker jacket-wearing designer, now 78, named her own label after a Françoise Hardy song lyric. Kawakubo sees CdG as a guild of highly skilled designers, fabric experts and pattern cutters. Andrew Bolton, the Wendy Yu Curator in Charge at The Met’s Costume Institute, calls this play between creativity and commerce an example of what Andy Warhol dubbed “business art”. “Rei Kawakubo works in the fashion system but on her own terms. It is a much more elegant way to disrupt,” says Bolton.

Another look from the SS20 Noir collection by Kei Ninomiya

Yet while the creativity on the catwalk is unsurpassed, what CdG does exceptionally well is ‘declining’ those ideas into wearable clothes. At the core of the Noir collection are cropped leather and faux leather jackets with intense detailing such as weather quilting or chains, and ruffled slip dresses and skirts, and sheer jackets, all with an elegantly rebellious, mischievous edge. The collection sells worldwide in avant-garde retailers such as Leisure Centre in Vancouver as well as Net-a-Porter. “Noir always puts on an incredible spectacle and although trends are always changing and evolving, Noir maintains its values,” says Libby Page, senior fashion market editor at Net-a-Porter. “Ninomiya is good at taking the idea from the runway and translating it into more commercial pieces in tulle and leather. The tulle tees are always a hit.”

Fans of Molly Goddard tulle gowns, Simone Rocha’s punkish romance, Sacai’s hybrid design (the label’s founder Chitose Abe is another former employee of CdG), and Martin Margiela would equally appreciate Noir’s puckish charm. All these designers reject glamorous cookie-cutter ideals of femininity and share a love of the colour black. Ninomiya relishes the many different shades of black, and any colours he uses are complimentary, such as the white and verdant greens for spring. The AW Rose collection featured sheer black layers, dried rose headgear, black-mask eye make-up and ruffled petticoat skirts. The parade of models, looking like they had fallen out of a Goya portrait via a Parisian club, offered up a twisted reverie on romance and love.

Noir’s cult reputation is growing apace. Remo Ruffini, CEO of Moncler, invited Ninomiya to create an innovative capsule of down-filled jackets for the brand’s Genius line alongside established players such as Mary Katrantzou and Valentino. But Ninomiya remains pure play and noirishly enigmatic. “Creation is what matters most and I would like to continue that in a sincere way,” he concludes.

Follow Noir on Instagram: @noirkeininomiya

This article was originally published in the Spring 2020 Issue

Nigel Curtiss’s brand is expanding into suits for women (modelled here by the designer’s daughter Aiden), luxury leather goods and less formal wear for men

Gauhar Kapparova

Nigel Curtiss makes suits for A-listers, with cuts and fabrics that fuse the wearer’s own personal style with a timeless elegance. LUX’s Editor-at-Large, Gauhar Kapparova hears how he moved from being a model into design, about his time in Japan, and what makes the perfect Curtiss capsule wardrobe

Nigel Curtiss

LUX: Why have you chosen to move entirely into custom design now?
Nigel Curtiss: I moved into custom design for many reasons. Firstly, for a pragmatic one, being a small luxury-level designer selling to retail was not fun anymore. Many stores, especially independent ones, were struggling and the problems were passed down the line. Secondly, I was becoming weary of the system, the cost of a show, the samples, a showroom, fighting for space on a shop floor, and most importantly my collection not being bought and displayed as I imagined it. I felt increasingly detached from the end user. In a way, I felt comfortable going in the opposite direction of fast fashion. Slowing it down, making it more personal.

Follow LUX on Instagram: luxthemagazine

LUX: You’ve said that you don’t design just clothes but an identity. Do you mean the client’s identity?
Nigel Curtiss: I feel that in modern-day fashion you end up wearing the personality of the designer. In many cases you are shouting that from the rooftops by wearing their logo. It is not so much about the personality of the wearer but being part of a tribe. My clients generally prefer to show their own personality. I work closely with them to understand what makes them tick. The clothes need to complement the person, not take over. There is an underlying theme in what I do – amazing fabrics, lightweight construction, comfort and perfect fit. The client gives me the clues to do the rest.

LUX: Do you notice a style divide between your clients in the US and the UK? Does your design approach change accordingly?
Nigel Curtiss: No, I don’t. Maybe because the clients who want to work with me have the same desires and all demand the best. The only location-specific changes are due to climate. Clients in Miami can’t wear what I sell in NYC in the winter.

LUX: Clean, uncomplicated lines are a signature part of the Nigel Curtiss look. Do your clients inspire you to add design touches that tap into their personal tastes or lifestyle?
Nigel Curtiss: Absolutely, that happens all the time. Quite often, when I understand that they have a more expressive personality, I will suggest some details that will make the difference without taking over the garment.

LUX: You began an almost decade-long tenure working at Comme des Garçons after first being cast as a model for them. How did you make this transition?
Nigel Curtiss: I guest lecture at Parsons School of Design and get asked this question a lot! I always say that I think I’ve had a lot of luck in my career, but that I made my own luck. I modelled in the first CDG show in Paris. They didn’t use models, compliments”, or “My wife says I look great/sexy in this”. That’s when we know we’ve cracked it.

LUX: Made-to-measure tailoring that doesn’t date taps into the idea of slow fashion. How sustainable is your business?
Nigel Curtiss: Sustainability is becoming so important. Made to measure is already a far more sustainable fashion option. We have no dead stock, in fact no stock and no landfill. What we do isn’t a passing fad. My clients wear what I make them for years until it’s worn out, and that’s a long time. Also, we try to limit our carbon footprint and are looking at biodegradable packaging, recycled hangers, and so on.

Read more: Fine dining on the ski slopes of Andermatt, Switzerland

LUX: Quality fabric is a cornerstone of your design ethos. Who makes the best fabrics?
Nigel Curtiss: There are so many great sources of fabric. English wools; Italian wools, shirting and silks. I love Japanese fabrics, too. But for me, it has to be amazing quality, beautifully designed and close to my manufacturing base. I’m not going to ship fabric half-way around the world.

LUX: Has a particular fabric ever inspired a design, rather than vice versa?
Nigel Curtiss: For me, the fabric is always the starting point. I don’t design first then look for a fabric.

LUX: If you could ban one item of men’s clothing, what would it be?
Nigel Curtiss: This is one of those questions that always comes back to haunt you. I can’t think of anything I hate except anything that’s boring. Oh, and fast, disposable fashion.

LUX: What five pieces make up the perfect Nigel Curtiss capsule wardrobe?
Nigel Curtiss: Only five? That’s going to be tough. Charcoal-grey suit. Navy sports coat (you can wear it with the charcoal pants). Perfect slim, dark denim jeans (you can wear them with both jackets). The perfect white shirt, and a pale blue one (if that doesn’t count as my fifth item). The Nigel Curtiss navy polo shirt. It’s my classic and all my clients buy it. The collar stands up just perfectly to wear with a jacket or without. I have some high-profile clients who wear them with a suit on a daily basis. That’s six or seven outfits!

Read more: Artist Richard Orlinski on pop culture & creative freedom

LUX: You have a great celebrity following, with Kyle MacLachlan, David Schwimmer, Pierce Brosnan, Jeff Goldblum, and so on. Is it different designing for the red carpet?
Nigel Curtiss: The vast majority of my red-carpet attendees are the powerful men behind the scenes – the studio heads and the top executives. They are happy to be more low profile. I’m always very happy to work with any celebrities and dress them so they stand out in the most positive way. It shouldn’t be about the clothes.

LUX: You also dress a lot of high-profile athletes and sportsmen. Do you take a different approach to designing their clothes?
Nigel Curtiss: We try to use more performance fabrics, with natural-stretch, cool, lightweight fabrics. We might need to work more on the silhouette, but the concept stays the same.

LUX: Who will you be dressing for the 2020 awards season?
Nigel Curtiss: Well, we are already working with a few but I’m not at liberty to say anything yet. Also, you really don’t know until the day.

LUX: What is the first thing you notice about a good suit?
Nigel Curtiss: The balance. The fit can be altered for a client but if the balance is off, then it will never be right. But I can’t think of a design detail that I would look at and say it’s ruined the suit. I’m happy to look at creativity in context.

LUX: Are there rules for dressing well or is this an outdated concept?
Nigel Curtiss: Being British, we were brought up with so many rules. For dressing, for how to eat, the list goes on. Working with Rei encouraged me to re-evaluate those rules. I don’t like them. However, I think that if you are unsure about how to dress, then rules can help you feel better about what you are wearing. Some of my clients need to start in that place and then we edge them towards being confident in what they are wearing. Compliments help a lot!

LUX: What is next on the horizon for the Nigel Curtiss brand?
Nigel Curtiss: A proper, luxury Nigel Curtiss women’s tailoring brand is very close. Watch this space.

View the collections: nigelcurtiss.com

This article was originally published in the Spring 2020 Issue.

A look from the SS19 ‘Freedom’ collection by Skeena S

Designer Skeena S

Vibrant, digitally-created prints give Skeena S’s eponymous womenswear label a uniquely feminine and whimsical aesthetic. We speak to the designer about her creative process, inspirations and consumer trends

1. What inspired your latest collection ‘Freedom’?

The SS19 Freedom collection is based on nature, the freedom of being outside and seeing what nature has to offer. From rare butterflies to leopard prints and unique pressed flowers. The most beautiful prints are normally a mix of floral and animal textures.

Follow LUX on Instagram: the.official.lux.magazine

2. Does your creative process follow a formula or do you go with the flow?

Normally I research what colours will be on trend that season. From those colours and tones I would look into textures, florals, animal textures and fuse them together. I normally have a visual goal with notes for each print, sometimes they turn out amazing, other times they look odd and won’t be used for the collection. Each season I make between 10 to 25 prints, twelve normally go into production.

SS19 ‘Freedom’ by Skeena S

3. Do you think it’s important to pay attention to consumer trends?

It’s important to stay aware of consumer trends and have them slightly influence collections. If you follow them meticulously then it’s hard to be unique. Designing is about what you want to show the world.

Read more: PalaisPopulaire & Berlin’s Cultural Revolution

4. What advice would you give to a fashion graduate looking to start their own brand?

It’s important to understand the market, understand where it’s going and how consumers are shopping. You need a unique idea, at least nine months of planning and money behind you. Understanding what sector you’re about to enter is the hardest, look at competitors and what they are doing. A brand takes time to build, you need to understand every process and be hands on. Things take time. Go to trade shows, reach out to buyers and get your clothes to influencers that your target market would follow.

Looks from SS19 ‘Freedom’ by Skeena S

5. If you could borrow clothes from anyone’s wardrobe throughout history, who would it be and why?

Diana, The Princess of Wales. By far one of the most elegant women in history, she set so many trends from her insane wedding gown to her elegant evening dresses and her high-waisted jeans and power blazers. Diana didn’t follow trends, she wore what was best for her shape and was elegant and unique, not afraid of colour and print.

6. Where would you like to see yourself in five years?

In five years I would have hopefully set up another brand in the luxury sector, creating another print based brand with more luxurious fabrics. As I am getting older I buy less and more wisely. It’s important for all brands to be sustainable and ethically made.

For more information visit: skeenas.com

Looks from the Brøgger PS19 Collection

Bright colours, androgynous silhouettes and billowing fabrics: just three of the reasons we’re currently obsessed with womenswear label Brøgger. We speak to the Danish co-founders Julie Brøgger and Linn Norström Weiler about Renaissance fashion, dressing with confidence and HRH Queen Margrethe of Denmark 

Linn Norström Weile & Julie Brøgger

1. Describe the Brøgger mood

Julie and Linn: Bold, with a play on the feminine versus the masculine.

2. If you could travel back in time to a fashion era from the past when would it be and why?

Julie: Late 1920s/early 30s, I would try and run between Coco Chanel and her rival, Elsa Schiaparelli’s ateliers, just to observe these women change fashion forever. They did it in such different ways, but it is hard to think of anyone else other than these two – they were and still are the epitome of modernism.

Follow LUX on Instagram: the.official.lux.magazine

Linn: I agree with Julie, but I have to highlight the Renaissance as well. Especially in Italy, where art and extravagant fashion was thriving. Maybe I’m drawn to it because it is in such contrast to our Scandinavian simplistic heritage.

Look from the Brøgger AW18 Collection

3. Is there such thing as a fashion faux pas?

Julie: Not really, as long as you wear it with conviction and confidence anything goes. We all know that feeling when your friend wears something a bit ridiculous but makes it looks so cool and effortless, then you try to replicate and it’s a disaster.

Linn: Hear! Hear! In addition to confidence and conviction it’s about dressing to your body type and height, don’t force it if it doesn’t fit.

Looks from the Brøgger PS19 Collection

4. What do you never leave the house without?

Julie: Dog poo bags….they seem to turn up in every pocket and bag. Now I find them really handy – great for disposing gum when you can’t find a bin.

Linn: Staying on theme, baby diapers…

Look from the the Brøgger AW18 Collection

5. What’s inspiring you the most currently?

Linn: This is Julie’s field!

Julie: I’m obsessed with HRH Queen Margrethe of Denmark at the moment, especially the 1980s era where she worked closely with Danish couturiers Erik Mortensen (of Balmain) and Holger Blom (a royal family favourite). She is such a brave and adventurous dresser, I have great respect for that.

Looks from the Brøgger PS19 Collection

6. What’s the best piece of advice you’ve ever been given?

Julie and Linn: Succeeding in the fashion industry requires patience and persistence, there’s no fast lane sadly!

Shop online and view the full collections: brogger.co