The Park Avenue entrance to Waldorf Astoria New York’s luxury residences, The Towers

Waldorf Astoria Hotels & Resorts, the luxury hotel and resort brand of Hilton Worldwide, recently embarked on a major transformation of its historic New York hotel, creating 375 luxurious private residences which are set to open, along with the hotel, in 2023. Here, the group’s Senior Vice President and Global Category Head, Dino Michael discusses the importance of creating memorable experiences, understanding your guests and building local partnerships

1. What makes a luxury brand?

Experiences are everything. Truly personalised touches that create unique moments and memories are what distinguish a luxury brand. There is more license to be whimsical in luxury now more than in the past, to be familiar and welcome guests as if they are visiting someone’s home. Yet while the luxury industry is becoming more approachable and inclusive, luxury customers still appreciate and want a certain level of prestige and truly seamless, elegant service from their luxury brands. Waldorf Astoria, for instance, is a brand known for its effortless service and for creating unforgettable moments for our guests while making them feel at home no matter where they are around the world.

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2. How do you approach global brand development for companies like Hilton, which already have a firmly established reputation and history?

In times of uncertainty, consumers gravitate towards brands they know and trust, and we want our loyal customers to be confident that they can continue to find that with Hilton. It is because of this deep connection we have with our guests that we are able to expand and further develop our brands, particularly Hilton’s luxury category.

We are looking forward to continuing to grow and develop our luxury footprint in both established urban destinations, such as the Waldorf Astoria London Admiralty Arch opening in April 2023, as well as within more remote resort locations like the Seychelles, to give consumers a trusted place to stay while exploring the world. In addition to our hotel offering, we are also seeing momentum with our residential portfolio, most notably with Waldorf Astoria New York’s luxury residences, The Towers, and Waldorf Astoria Hotel & Residences Miami, both open for sales and seeing incredible buyer interest.

The “Winter Garden” at The Towers

As an organisation we work tirelessly to meet the evolving needs of the luxury traveller, including having a long-term approach and being able to forecast where and how our discerning guests will want to travel. With privacy and exclusivity more important than ever for our guests in the post-pandemic travel landscape, unique offerings such as the recently unveiled Private Island at Waldorf Astoria Maldives Ithaafushi provide both a safe and reassuring way to travel, as well as the ultimate in luxury experiences.

In addition to Waldorf Astoria, Hilton’s two other luxury brands, Conrad Hotels & Resorts and LXR Hotels & Resorts, both have aggressive development timelines in the next five years. LXR, Hilton’s collection of luxury hotels and resorts, recently launched in the U.S. with the debut of the oceanfront Oceana Santa Monica which will be closely followed by openings in the Seychelles, Las Vegas and Kyoto, Japan. Conrad, our contemporary and design-forward luxury brand, continues to expand its global presence with recent openings in Punta de Mita and Abu Dhabi and upcoming openings in Las Vegas, China, Morocco and more.

3. You have worked across the hospitality sector – from culinary to residential. How does your approach to brand development vary depending on the industry?

Ultimately it is about understanding your guest as they are the heart of the hospitality business, no matter which part of the industry you work in, whether that be hotel, residential or F&B. A good example can be seen with our two Waldorf Astoria developments – both with a residential and hotel component- in New York and Miami. Waldorf Astoria New York is being restored to resemble the hotel’s classic grandeur yet will blend the old and new in a balance of modern comfort with Art Deco opulence that celebrates the scale and beauty of the iconic property. The hotel, residences and F&B components will also reflect the New York City guest and resident in a way that caters to every need they might have visiting and living in Manhattan.

Read more: LUX’s Editor-in-Chief Darius Sanai on media

On the other hand, we have Waldorf Astoria Miami – another residential and hotel development- which
Soars 1,049 feet above Biscayne Bay as the tallest building south of New York City and a new modern architectural wonder in South Florida. We’ve taken the rich culture of Miami and let it inform how this property comes to life, while still maintaining the personal service and best-in-class experiences people come to know from Waldorf Astoria. Like all properties we develop, this project will be truly unique to its destination, offering a sense of geography and locale first, followed by the comforting reassurance of being “home” second.

This guest-centric mentality is also integral to how we develop our culinary programs across Hilton’s luxury portfolio. Overseeing the evolution and growth of our luxury F&B program is a passion of mine that stems from my humble beginnings in food and beverage within the hospitality industry. As food tourism continues to be in high demand in the luxury travel market, we continue to innovate and showcase the natural bounty of each destination through the work of world-renowned chefs like Jean-Georges Vongerichten, Dave Pynt, Michael Mina, Bryan Voltaggio, Richard Sandoval, Heinz Beck and more, bringing our guests exclusive and truly unforgettable dining experiences.

The living room of one of the private residences at The Towers

4. Given the hotels you work with span many locations across the globe, are there any golden rules to ensure consistency of brand quality?

A defining factor of the Waldorf Astoria brand is that each property is a true representation of their destination and captures the culture and essence of locale. We aspire to create hotels for their destination, not merely in a destination which means that guests should feel that sense of place and localisation first and the Waldorf Astoria brand second.

With that said, Waldorf Astoria properties across the globe work tirelessly to deliver personalised, elegant service, unforgettable experiences, and award-winning culinary excellence, all in marquee destinations which, while perhaps a world away from home, feel like a refined, welcome haven for our guests.

5. Has there been a particular strategy by the hotels under your aegis to survive the global pandemic, given they have had to shut down for the most part?

With ever-evolving guest expectations and comfort in travelling during the pandemic we, as an industry and company, continue to innovate and find unique solutions for the unprecedented challenges of the pandemic and post-pandemic climate.

We are seeing increasingly blurred lines between business and leisure travel as people have more flexibility in their work environment. As many people are choosing to “work from home” in a variety of locations outside their home, our luxury properties have capitalised on this trend by offering specialised packages catering to the extended stay traveler as well as offering alternative work spaces for those wanting to stay closer to home, including an “Escape Longer” package at Waldorf Astoria Los Cabos Pedregal and an “Office with a View” getaway offer at Waldorf Astoria Trianon Palace Versailles.

The “Starlight” indoor pool

For a property like Waldorf Astoria New York, many of the restoration changes already happening for the hotel and residences naturally work in a post-pandemic environment, such as fewer, larger guest rooms and residences allowing for more personalised attention and service for each guest and resident. Scaling down to 375 guest rooms will enable us to concentrate on delivering our renowned Waldorf Astoria service.

Read more: Louise Cottar of Cottar’s Safaris on meaningful luxury experiences

Additionally, Waldorf Astoria continues to align with and implement Hilton’s industry-defining initiatives and cleanliness protocols to adapt to the needs of our guests. Programs like Hilton CleanStay, an industry-leading standard of cleanliness and disinfection, along with EventReady and WorkSpaces by Hilton, allow us to provide our guests with the peace of mind and assurance that our hotels are not only operating at the highest cleanliness and safety standards, but that we are working to create programs and initiatives that allow guests to still host events, work remotely and travel in a way that makes them feel not only comfortable, but catered to.

6. To what extent does relationships with the local community play a role when establishing hotels in new locations?

Local relationships and partnerships are extremely important as we expand because they drive our impactful and authentic destination experiences across Hilton’s luxury properties. We engage with local shamanas and curanderas for native healing and wellness rituals; partner with elite establishments on private excursions that deliver a sense of place and culture in an intimate setting; and bring the region’s natural ingredients and resources to our restaurants for memorable and immersive dining experiences.

Our Conrad hotels across the globe take local engagement and social impact especially seriously, with many of our hotels offering dedicated programs that directly engage or give back to local communities. For example, the Conrad Maldives Rangali Island collaborates with several local environmental groups to help promote sustainable travel and encourage guests to reduce the use of materials that impact the environment and ocean. Our Conrad property in Washington, DC also embeds sustainability into its operations, integrating Hilton’s food waste training program into the kitchen culture as well as partnering with Clean the World to recycle and redistribute soap from guest rooms to communities in need around the world.

Conrad Washington D.C. will partner with DC Central Kitchen on a culinary internship and training program for youth. The hotel will the world. All of these programs are part of Travel with Purpose, Hilton’s corporate responsibility strategy to redefine and advance sustainable travel globally.

Another example of our engagement with the local community can be seen at The Towers of the Waldorf Astoria New York, where last year over 15,000 furniture pieces from the original hotel were put up for auction with Kaminski. The proceeds from this auction were given to support St. Bartholomew’s Conservancy in its mission to help restore and preserve the exteriors and gardens of fellow neighbourhood landmark St. Bartholomew’s Church and Community House, a celebrated local historic site and marvel of Byzantine-Romanesque architecture directly across the street.

Find out more: hilton.com/en/waldorf-astoria/

Masseria Cardinale is one of The Thinking Traveller’s larger villas in Sicily, located in the countryside with authentic design features

The Thinking Traveller is a villa rental company that offers exclusive access to some of the most desirable properties in the Mediterranean. Guests of The Thinking Traveller also gain access to local insider knowledge through the company’s on-the-ground concierge team who plan bespoke itineraries and experiences. Here, we speak to the founders Huw and Rossella Beaugié about their villa selection process, luxury retreats and their intrinsically sustainable ethos

Rossella & Huw Beaugié

LUX: How was the concept for The Thinking Traveller conceived?
Huw Beaugié: We started the company in 2002. Prior to that [Rossella and I] had been living in Paris, where we met in ‘98. Rossella was a cell biologist doing her PhD in Paris and I was an engineer working in marketing at that time. Rossella is from Sicily, so we had been travelling to Sicily a lot already. We went there in November 2000 and that was the kind of the catalyst. We climbed up a mountain called Stromboli, and doing that made us decide that we would like to move there for a bit, which we ended up doing two years later.

Rossella Beaugié: We started doing walking tours first of all and then very soon my friends started saying ‘oh we’ve got this nice house on the island, would you want to try renting it out?’. So the first brochure we put together had three walking tours with volcanos and hills, and then seven villas, I think. At the time we were doing everything ourselves but it worked.

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Huw Beaugié: There wasn’t anything of great quality in Sicily so we realised that we needed to really help these villa owners to create a property and product that would fit our clients and the people we wanted to be our clients. We started advising [the property owners], helping with design and we even began advancing money to invest in pools or refurbishments. We would make contact with interior designers to help them develop the houses. Really quickly we figured that if we were making all these investments, the only way we could really work with these houses and make it profitable would be to deal with them exclusively. That is one of the things we have stuck with ever since. We started with seven houses and we now have about 220 in various destinations in the Mediterranean, but the really vital and big unique selling point is that they are all exclusive to us and that means we can still keep on investing to make sure the quality and service is right, and to have our people on the ground to support that. We are expanding slowly, being careful to always keep the quality increasing rather than diluting.

Views over the Sicilian countryside from the pool at Masseria Cardinale

Rossella Beaugié: The secret has been that right from the beginning. For the first 10 years we were in Sicily so we were around the whole time and then we started hiring staff who are really knowledgeable people and know everybody locally, meaning they can find the best doctor if needed, the best yoga teacher or if you wanted to organise a dinner we can do that. We don’t have reps who move around, our staff work for us 12 months a year and they have insider knowledge.

LUX: What challenges have you encountered now that your main offices are in the UK and you’re based here?
Rossella Beaugié: We have developed quite slowly. There have been two regions that we were interested in but because we hadn’t found the right people or properties we wanted to offer clients, we decided not to go with them. We are happy with the regions we’re working in because we have amazing teams and the owners of properties share our priorities and ethos. The team here receive so many offers of villas everywhere, we could have 10,000 villas! We get that many offers because they see the website, they like it and we have a good reputation, but we have been careful of where we go and what we take on.

Faro di Brucoli is a refurbished lighthouse in Sicily with views of Mount Etna across the Ionian Sea

LUX: How do you select the villas to represent?
Rossella Beaugié: They tend to come to us. It is usually owners knowing us already, maybe due to our reputation amongst other owners who also have these kinds of top level properties. So what we do first of all is decide whether it’s for us and we can see that now straight away with Google and photos.

Read more: High altitude luxury at Riffelalp Resort 2222m, Zermatt

Huw Beaugié: Probably 70% of them we cut immediately. The next 30% we go further and ask for more information, and then perhaps the final 5% will end up with a visit and a detailed report and out of those, we probably only take on one property.

Here and above: Iola is a contemporary villa located on the Greek island of Corfu with sweeping sea views

LUX: What are the key elements you’re looking for?
Rossella Beaugié: We are now at a stage where we know what our clients want so we have criteria, but at the bottom of it, we really need to truly like the property in terms of style and we have to know that the owner could be a good partner because it’s their house and they continue managing the property so they need to be able to reinvest and sort out problems quickly. In terms of more objective criteria, the location and views are important but it depends on the region. Greece, for example, is really all about location so being on the sea and beaches. Privacy is also important and then there are all the things like ensuite bedrooms, a good kitchen, a nice-sized pool, not being overlooked. Then once we take on the property, we have a list of stuff that they have to have such as good quality linen, appliances etc. We recommend things and then our local managers go and do what we call a quality check.

Read more: Founder of Nila House Lady Carole Bamford’s guide to Jaipur

LUX: Is it important to you to have a wide range of different properties in your portfolio?
Rossella Beaugié: Yes, we have clients that have gone from a very charming, chic, three-bedroom house in Puglia and then they book our best property in Sicily, which sleeps 24 with a chef because maybe they are doing a multi generation family holiday, or it’s someone’s wedding anniversary and they want to invite everyone. So yes, we need diversity in terms of size and level of service. Some people could afford to have service everyday but they just want privacy, they want to be able to go around without clothes if they like. Then there are also different styles of property. Some people want minimal or really cutting-edge design, and some other people want to go to a place in Puglia or Sicily with traditional charm.

Huw Beaugié: We also work a lot with people who haven’t even started building. The optimum situation is when someone comes to us and says ‘I’ve bought a piece of land’ or ‘I’m looking to buy a piece of land, and what are your suggestions?’ Or people say ‘I’ve bought this ruin and what should I do with it?’ With those projects, we are involved from the beginning right through to the delivery. We suggest interior designers, architects, landscape designers, everything. Those are the villas that tend to perform the best.

Masseria Cardinale (here and above) offers guests traditional charm combined with luxurious modern amenities

LUX: Can you tell us a bit more about the experiences side of the business? What can you make happen for your clients?
Huw Beaugié: We try to make anything happen that the clients want as long as it’s not against the law!

Rossella Beaugié: The kinds of things that are becoming standard for us is that everyone wants a cook. Especially in Puglia and Sicily, people want to learn to cook and so we organise cooking classes either in the villas or on vineyards. We have three kids who were born in Sicily and grew up there which means we were able to try out things with them and find out what they found boring. From that, we designed some guided experiences with experts who will prepare the tours on two levels so that it works for the parents and it’s entertaining for the kids. Wine tasting is very requested, and water sports are popular, but then we also have occasions like weddings when people want a Steinway piano in the garden or a certain opera singer to perform.

Read more: Inside The Dorchester Collection’s first branded residences

Huw Beaugié: What we are starting to do more of is themed weeks so things like getting a celebrity chef out to a villa for a week and creating a programme for full immersion in the food, which might include cooking classes, demonstrations and tours of markets. This year, we are doing a partnership with Bodyism so that you can take a wellness instructor out with you to the villa.

The Thinking Traveller has paired up with McQueens Flower shop to offer guests flower arranging courses at Palazzo Gorgoni (above), one of their properties in Puglia

LUX: What’s your approach to sustainability?
Huw Beaugié: It’s the same as when we started. The basic model of restoring or building unique properties in rural locations or old towns using local people to build, cook and garden, all of that is just inherently sustainable. Generally, you’re also using local materials and the money is staying local. The things that have been added to that model since 2004 is more use of solar energy. However, sustainable a client is they never want to give up on air conditioning, which is one of the single biggest consumers of energy in a villa so solar energy supplements that. Then the other big thing is water: drinking water and swimming pool water. Swimming pools lose hundreds of litres of water a day through evaporation so we encourage people to cover pools when they’re not using them and at night. Same with air con, setting the temperature between 24 and 27 degrees, for example, rather than at 18 degrees and wrapping yourself up in a duvet, which uses a lot more energy. In terms of drinking water, we are doing a big campaign to try and get people to install water filters in their homes, which is difficult in the Med where bottled water is standard, but it’s changing.

Rossella Beaugié: We have these little leaflets which we leave in the houses called ‘Think Green’ which have sustainability tips for guests. People are more aware of sustainability issues so it is easier now than it was in the past to encourage these ways of behaving.

View The Thinking Traveller’s portfolio of properties: thethinkingtraveller.com

Traveljar guests can enjoy unique wildlife experiences such as morning walks with the orphaned elephants in Zambia. Imag by Andrew White

Traveljar designs luxurious travel itineraries tailored to guests’ interests and led by industry experts such as scientists, Olympic medalists and award-winning photographers. Chloe Frost-Smith speaks to Libby White, Director of Experiences, and Andrew White, Director of Conservation, about responsible travel, wildlife encounters, and far-flung destinations

1. Conservation is at the heart of your business. What are your top tips on how to travel more sustainably?

Libby: We really try to help our guests to become responsible travellers and learn how their trips can benefit conservation, communities and the environment. My number one tip would be to think about what kind of impact you want to leave behind from your travels. At Traveljar, we have partnered with suppliers who provide ethical and sustainable destinations so our guests are having a positive impact no matter where they choose to stay.

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Another top tip is to get involved! We love to help our guests find meaningful ways to give back during their trip. We can arrange a day of learning about rhino conservation in South Africa, visit an elephant orphanage in Zambia, spend the day reading to kids in a rural school in Zambia at our library project or take a tour around your accommodation and the local community to learn more about the sustainable practices that are in place to benefit the area. Traveljar also donates to one of our four NGO partners for every trip booked with us and all of our itineraries show guests how their trip is giving back.

Wilderness Safari, Chitabe Camp in Botswana where guests can stay in sustainable luxury as the camp is 100% solar powered.

2. Where would you send travellers asking for the most off-the-beaten-track destinations?

Andrew: Two places immediately come to mind for me, the first one being Busanga Plains in Zambia. Located in the northern part of the Kafue National Park, this grassy seasonal floodplain is known for some of the best lion viewings in Africa. Because there are only a few lodges operating here and less visitors, you will get a more intimate safari experience, giving you a true remote bush safari away from the crowds.

Lion on the Busanga Plains. Image by Andrew White

The other destination I would recommend is Virunga National Park in the eastern part of the Democratic Republic of the Congo. This is one of only three places in the world to see mountain gorillas and is very much off the beaten track when it comes to a holiday. Responsible tourism has the chance to make a difference to the communities living here. As well as support the conservation efforts in the park like the Senkwekwe Centre for orphaned gorillas and their ranger program which has over 700 male and female rangers who are protecting the park’s wildlife. For the adventurous, you can hike up Mount Nyiragongo, an active volcano, to one of the world’s largest lava lakes.

Mountain Gorilla. Image by Nelis Wolmarans

3. What has been your most memorable wildlife encounter to date?

Libby: Without a doubt for me it was seeing my very first rhino in Pilanesberg National Park (in South Africa) and then taking to the air in a helicopter for an anti-poaching patrol with our partner, Rhino 911. Seeing these gentle giants in their natural habitat for the first time was incredible but then to also get the chance to learn more about the dangers facing rhinos and the people try to protect them, made the experience one I will never forget. It has made me even more committed to doing what I can through Traveljar to try and help Rhino 911 in saving this endangered species.

Andrew: There is something very exciting about getting the opportunity to watch animal behaviour on a safari. One of my most memorable wildlife moments was in South Luangwa National park with two clients, both of whom had never seen African Wild Dogs before. After picking up their tracks, we found the pack sleeping in the long grass. Wild dogs are very playful and social and we got to watch them splashing around in the pools of water. Strengthening social bonds and listening to the chatter between them highlights their intelligence and our guests were amazed by their actions. That afternoon we followed the pack as they moved along the river in search of Impala and watched with interest as the dogs chased the impala across the plans, using incredible teamwork in the diminishing light.

Libby & Andrew White with Rhino 911 in South Africa

4. How do you define experiential travel, and do you have a favourite moment from one of your expeditions?

Libby: For us, experiential travel is travelling with purpose and the ability to show our guest that you can combine a relaxing, luxury holiday while giving back. We believe that when people travel with purpose, that they have the potential to positively impact the communities and wildlife they encounter along their travels, as well as to come home feeling inspired themselves.

My favourite moment so far has been taking guests to help set up a library in a rural school in Zambia as part of our community engagement commitment. It was amazing to be able to watch my clients read and interact with the kids, to see the positive impact it was having on them as well and to know that, together, we had all been a part of providing books for over 600 children to continue developing their reading skills for their future.

Children reading with books donated from Traveljar’s library project in Mfuwe, Zambia. Image by Andrew White

Andrew: My favourite moment from our expeditions is always the chance to take clients on a morning walk with the orphaned elephants at the Lilayi Elephant Orphanage in Zambia. I have personally been involved with Game Rangers International for the last 10 years and being able to help others learn about the work this incredible NGO is doing to rescue, rehabilitate and release these elephants back to the wild is always very special to me.

5. What makes your itineraries ‘once-in-a-lifetime’ trips?

Libby: All of our itineraries are 100% bespoke, making them completely tailored to the client’s travel wishes. We decided to do our trips this way because we felt like what equals the “perfect” trip for one person is not the same for the next. We take the time to really get to know our clients and understand what they are hoping for from their trip. Guests can choose every aspect of their adventure, along with our expert guidance, from the type of accommodation they stay in, to the activities they participate in, down to which partner we make a donation to from their trip. In planning a trip this way, we can create the “perfect” and “once-in-a-lifetime” adventure for each individual.

Elephant at sunset in Botswana’s Chobe National Park by Barbara Eidel

6. What is your favourite image from your photographic safari masterclasses and why?

Andrew: For me, the photographic masterclass is all about helping our clients get their dream photo. By travelling with Nelis Wolmarans or myself, our guests will visit beautiful destinations with incredible wildlife, leading to a number of opportunities to either learn more about wildlife photography for the first time or to work on perfecting their skills or trying out new techniques. One of my favourite pictures from a photographic masterclass trip was a beautiful elephant at sunset photo by our client Barbara Eidel, taken in the Chobe National Park. I had the chance to take her on her first African safari last summer and help her in developing her wildlife photography skills, building confidence and creativity in her work . Having a client at the end of the trip enthusiastically share their photos with you and ask when the next trip is going to be, makes it a very memorable adventure together.

Find out more: travel-jar.com

Sanctuary Baines’ Camp, bordering the Moremi Game Reserve and the Okavango Delta, is ideally placed for wildlife watching

Nobody wants to go where everyone else has been. Creating a holiday that eschews the well-trodden tourist trail requires knowledge, contacts and experience. James Parry speaks to ultimate tour operator Abercrombie & Kent to see how they create experiences beyond expectations, from the best view of a solar eclipse in Argentina to a private tour of the Bolshoi with an ex-ballerina as your guide

In our increasingly crowded world, it’s difficult to ‘get away from it all’. We often reminisce about the places we visited long ago – that seaside holiday when you and your friends were the only people on the beach or that time you visited a beautifully tranquil temple and got a guided tour by one of the monks. And though our memories of bygone holidays may be rose-tinted, it is certainly true that getting off the beaten track today has never been more difficult. Queues, timed tickets and a throng of visitors brandishing selfie sticks are often part of the price you pay for seeing more of the world.

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The travel market is starting to recognise that some travellers would like a more engaging, authentic experience abroad, one where they can create a personal connection to their destination. Abercrombie & Kent (A&K), the bespoke travel company created by adventure pioneer Geoffrey Kent, has been specialising in highly personalised itineraries that are designed to match each traveller’s interests and passions since 1962. A&K’s clients want more than a sight-seeing tour, and Kent and his team are specialists in what’s known as ‘experiential travel’, conceiving trips that “inspire our guests to look at the world in a new and different way”.

Chile has some of the world’s most spectacular vineyards

However much input you may want to have in your itinerary, a wide network of contacts is useful, and A&K’s global staff – which numbers over 2,500 – leverage their detailed local knowledge and send their team members on fact-finding missions so they can devise trips full of unusual venues and experiences.

In Cambodia, A&K’s contacts extend beyond the temples, cultural landmarks and eco-tourism spots; it has also built relationships with art experts and curators to offer insider access to the country’s thriving creative industries. If you’re passionate about craftsmanship, the chance to spend time in an artist’s workshop gets to the very heart of what makes a place tick. One visit included the opportunity to spend time with artisans who are preserving and promoting traditional Khmer lacquerware techniques and whose pieces have been commissioned by brands such as Cartier, Hermès and Louis Vuitton. On another trip, A&K arranged a stopover to a Khmer couture designer to see how locally sourced fibres are used to hand-make bespoke fabrics that are now making it onto the catwalks of Milan and Paris.

Eric Raisina, a couture designer in Cambodia

For dance lovers, the trip of a lifetime might involve witnessing the legendary dancers of the Bolshoi in Moscow – not just performing, but in rehearsal. Elizabeth Patch, private client manager, organised one such behind-the-scenes visit for a client, who commented on “the unstaged emotion and raw-life element of the practice room”. The experience also includes a tour of the legendary institution led by a former ballerina who offers first-hand recollections of a life dancing on stage and regales her guests with stories of landmark productions and celebrated prima donnas. Guests are also shown the seamstresses’ workshop, where every costume is hand-made, and the visit is topped off with an attendance of the performance itself.

Read more: Ferrari designer Flavio Manzoni on collaborating with Hublot

Behind the scenes at the Bolshoi in Moscow

Time and again, travellers’ most memorable experiences are drawn from the people they meet. In Chile, one possible itinerary sees visitors spending time at Casa Marín, the award-winning winery of Maria Luz Marín – one of the most influential women in the global wine industry. Marilú, as she is usually known, bucked the trend in the male-dominated world of viniculture by going out on her own to produce premium wines from an estate that most experts said was too close to the sea for vines to thrive. Today she shares her knowledge – and some of her finest vintages – with guests at La Casa.

Renowned chef Francis Mallmann’s unique Siete Fuegos open-flame cooking techniques in Argentina.

One of the greatest joys of a bespoke holiday is delegating logistics to the experts – even the weather. Earlier this year, a special programme was arranged for a group of clients to witness the total solar eclipse visible across parts of South America on 2 July. The A&K team in Argentina had to identify the best possible location for a luxurious camp from which to view this momentous event. “We chose two different places, based on the optimum vantage points, and had to decide at the last minute which one to use, after we knew what the weather was doing,” says Veronica Curtis, A&K country manager for Argentina. “We were prepared for one area to have more cloud cover than the other, so we had helicopters on standby ready to take the group to whichever site had the best view of the eclipse.”

Read more: Lenny Kravtiz on his creative vision for Dom Pérignon

A rare view of the total solar eclipse in Argentina this summer

For travellers who balk at overcrowding, the ultimate luxury would be a visit to a unique venue on an exclusive basis. This applies not just to cultural landmarks, such as the Mount Etna Observatory in Italy – one of many private tours that A&K has made possible – but also to accommodation. Hotels and lodges are selected to reflect the distinctive character of each destination. Think lesser-known gems, such as the boutique Temple House in Chengdu, China, which artfully combines a restored imperial courtyard with chic modern interiors, and Angama Mara, a luxury safari lodge dramatically perched on the edge of Kenya’s iconic Great Rift Valley in the midst of what has been described as the ‘greatest wildlife show on Earth’.

Abercrombie & Kent has spent decades honing its instinct for what makes truly meaningful, one-of-a-kind trips. Beyond the planning and preparation, experiential travel requires imagination on the part of the organiser and the traveller. After all, a successful journey will take you to a place you’ve always dreamed about, but a wildly successful trip might just take you to a place you’ve never even heard of.

Another side of the red city

The YSL Museum in Marrakech

The sandstone walls and souks of Marrakech in Morocco are a well-established stop on the mainstream tourist route, but you can also experience some of the city’s more remarkable sights in a totally original way: without the buzz of the crowds. Bespoke private access can be arranged to many of the city’s cultural venues, offering you the chance to soak up the atmosphere at your own pace. Options include an after-hours private tour of the Yves Saint Laurent Museum, a visit to an Arab horse stud farm, and exclusive occupancy of the privately owned estate of Dar El Sadaka, designed by the celebrated French installation artist Jean-François Fourtou and home to his whimsical architectural masterpieces, The House Fallen from the Sky and The Giant’s House.

Discover A&K’s portfolio of travel tours: abercrombiekent.co.uk

This article was originally published in the Autumn 19 Issue.

Geoffrey Kent standing next to a helicopter in Tasmania, Australia. Image courtesy of Abercrombie & Kent

Founder and CEO of luxury travel company Abercrombie & Kent, and regular LUX columnist, Geoffrey Kent began his career by taking tourists on safaris in Kenya. Now his business operates tours across the globe by land, sea and air – on board the A&K private jet, naturally. As Geoffrey Kent launches his Safari Collection of travel apparel and luggage, Digital Editor Millie Walton asks the luxury travel pioneer about his greatest memories, worst fears and how it all began

LUX: If you could relive one moment in time, what would it be?
Geoffrey Kent: The moment I turned down the opportunity to have dinner with Nelson Mandela. What could have been more important than that? I can’t recall now, but I do keenly feel the regret I have that I never met him. He was so inspiring.

Alternatively, I would relive the dinner I had in New York with former Secretary General of the United Nations and Nobel Peace Laureate Kofi Annan, who passed away recently. I was so impressed with him and grateful to him for saving Kenya, my home, when he brokered a power sharing deal between the president, Mwai Kibaki, and the opposition leader, Raila Odinga, in the aftermath of the 2007-8 post-election crisis, bringing peace and prosperity back to Kenya.

On the action front, to win that US Open again would be amazing. It would be a ‘Field of Dreams’.

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LUX: What frustrates you the most about the current travelling industry?
Geoffrey Kent: The lack of regulation in the so-called ‘collaborative economy’ for businesses such as Uber and Airbnb. I’ve used Ubers and stayed in Airbnbs. I think both are amazing, innovative products. The problem is with licensing. I think if I were a taxi driver, I would be very unhappy about Uber. Likewise, Airbnbs are putting licensed hotel operators out of business. There can’t be rules for one and not the other.

Princess Diana congratulates Prince Charles and Geoffrey Kent at the Guard’s Polo Club, 1987. Image courtesy of Abercrombie & Kent

LUX: Where do you long to go back to?
Geoffrey Kent: I had the privilege to visit Gabon recently at the invitation of President Ali Bongo Ondimba. In an executive Puma helicopter, I cruised the coast and flew over forests, the sand cliffs, and Kongou and Djidji Falls. I fell in love with Loango National Park where I spotted elephant, hippo, and buffalo. One group of elephant were swimming off the beach with their trunks raised out of the water like snorkels. Tourism is still a fledgling industry in Gabon, but I predict it will take off in a big way and soon, and I hope A&K can be part of it. I’ll definitely be back.

Read more: Geoffrey Kent on finding new places in a well-travelled world

LUX: When were you last afraid?
Geoffrey Kent: I went into Iraq with some SAS guys in 2010. There were some hairy moments during that trip, however the thing that concerns me most on an ongoing basis is climate change. The polar icecaps are melting, there are prolonged heat waves and the sea levels are rising. My concern is there’s no way we can just throw up our hands and say “stop!”. We’re going down this chute far too fast and I believe it’s far worse than we think. Even if we stop burning fossil fuels in the next decade, we might tragically lose some low-lying countries. As both a father and a global citizen, I’m very afraid of climate change. It’s not just about carbon off-setting (though everyone should do that), it’s about sustainability going forwards. For my part, I’m very proud of what Abercrombie & Kent Philanthropy is doing around the world in its 41 projects in 20 countries.

LUX: What’s the most recent lesson you’ve learnt?
Geoffrey Kent: That quality is synonymous with luxury has always been my mantra. When I launched the Geoffrey Kent Safari collection of timeless, high-performance, luxury travel apparel and luggage for today’s adventurer, I learned quickly that for me, quality means ‘made in Italy’. I found a manufacturer in Monza, a town just outside of Milan. I like to have a very close relationship with my suppliers and get involved every step of the way. There is such passion and detail put into each and every cut of leather and every stitch made by hand. That same flair and attention to the minutiae has always gone into every bespoke holiday and escorted tour that A&K has created – those are the secret ingredients that clients perhaps can’t put their finger on but always know if they are missing.

Geoffrey Kent and his parents set up Abercrombie & Kent with the intention of hosting safaris around Kenya

LUX: What did you want to be growing up?
Geoffrey Kent: I was obsessed with polo from the time I learnt the sport. When I was 14, Major Digby Tatham-Warter – a family friend – was training in me in three-day eventing at his farm in Eburru. One day he said: “Geoff, you’re excellent in the saddle and you’ve got quick reflexes. Why not try your hand at polo? It’s a much more exciting sport”. And how right he was. Polo excited me wildly and I spent hundreds of afternoons riding ponies with a polo stick in my hand. I became a world-class player and eventually I captained the Windsor Park polo team – which included HRH The Prince of Wales. Together with my US Abercrombie & Kent team, I also won a Cartier Open, World Open Championship, US Gold Cup, and two US Open victories. These victories were dreams come true and more than I could have imagined as a 14 year old learning at Eburru.

Other than that, I would have liked to have been a helicopter pilot or fly fighter jets. I love airplanes and helicopters, plus I’m a bit of an action junkie.

Read more: Northacre CEO Niccolò Barattieri di San Pietro on creating dream homes

LUX: So how and when did Abercrombie & Kent begin?
Geoffrey Kent: In February 1960, the British Prime Minister, Harold Macmillan gave his famous ‘Winds of Change’ speech in Cape Town. This address stated that colonial rule could not go on and in 1962, the British government gave Kenya self-governance and determined that the farms in the highlands would be returned to the Kikuyu people. The Kenyan government forced my parents off the farm they’d spent two and a half decades creating in the Aberdares, South Kinangop in Kenya.

Fortunately, my parents – Colonel John and Valerie Kent – had sensed this coming and my father had landed a job as a part-time guide with a local travel company. He had been the first person to map the route from Kenya to Nigeria whilst in the army, so Dad knew the roads and sights of Africa better than any tour guide in the region and thus was able to earn a good wage – especially from American travellers, who tipped generously when they liked a guide.

In 1962, my parents and I made a decision to go in as partners, founding our own travel company (picking the ‘Abercrombie’ out of a phonebook), with the intention of hosting safaris around Kenya, and possibly moving into other areas of Africa.

LUX: And now you’re organising luxury tours across the globe as well as leading your own personal expeditions! What happens next?
Geoffrey Kent: A&K will continue to offer tailor-made luxury holidays and unparalleled escorted-tour experiences. Someone once calculated that I travel 300,000 miles per year. I’d say that was the average. My lifetime total is 17 million miles. When I last counted I had been to 148 countries and there are so many more I still need to see – I have no plans to slow down. I’m currently planning two or three of my Inspiring Expedition by Geoffrey Kent, which are innovative and amazing in every way.

To find out more about Abercrombie & Kent visit: abercrombiekent.com

In Kenya at Sanctuary Olonana, Abercrombie & Kent guests have the opportunity to go on walking safaris and take survival lessons led by Maasai warriors. Image supplied by Abercrombie & Kent

Luxury travel is evolving, but who’s driving the change? Millennials, says Abercrombie & Kent Founder Geoffrey Kent. Welcome to the age of transformational travel.

The first generation of digital natives, millennials, as defined by the Pew Research Center, were born between 1981 and 1996. This age group – which we increasingly need to recognise for their affluence and significant spending power – have led the way in redefining what the term ‘luxury’ itself means.

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Prior to late 2007, luxury was linked to ostentatious spending and opulence. Within the travel industry this equated to first-class flights, five-star hotels, Michelin-starred restaurants and designer souvenirs. After the global recession, a major shift occurred, and luxury has become much more experiential.

‘Experiential travel’, and its evolutionary step of ‘transformational travel’, are the industry’s biggest trends. Millennials have rejected the term ‘tourist’. They don’t want to visit a destination to trod well-worn tourist trails, eat at restaurants that cater to non-residents and have pictures on the menu, or meet the same type of people they see in their local coffee shop on the way to their 9:00 am meeting. Millennial travellers want total immersion in a destination and want to make connections with interesting local personalities.

The Ganden Sumtseling Monastery in the Yunnan Province, China. Image supplied by Abercrombie & Kent

In the last decade, as an industry, we have seen this generation beginning to travel in style despite economic uncertainty. Just-published studies reveal that millennials see travel as more important than buying a home, paying off debt or investing in a car. Wary of investing for the long-term, they spend freely on travel, seeing it as an investment in themselves.

Read more: An aesthetic adventure in India’s chaotic capital Delhi

The next step beyond experiential travel, which is becoming ubiquitous and therefore unappealing to millennials, is transformational travel. In an excellent article, Vogue magazine has called transformational travel, ‘experiential travel, but a step further – defined by a shift in perspective, self-reflection and development, and a deeper communion with nature and culture’. More than memory making, it is the type of travel that inspires an inner journey and leads to life changes when travellers return – and exactly the type of travel worthy of investment by these 20 and 30-somethings.

There is nothing new in the transformative power of travel, or young people looking to step out of their comfort zones as they develop and grow as global citizens. Think of the Grand Tourists (young aristocratic men touring Europe in the 17th and 18th centuries) or the Beat Generation on epic American road trips. Change – through the broadening of one’s horizons – is palpable when one travels.

Geoffrey Kent outside a safari tent in Manyara, Tanzania. Image supplied by Abercrombie & Kent

In 1958, when I was 16, I rode a motorbike from Nairobi to Cape Town. On this 3,000-mile journey of self-discovery along some of Africa’s most dangerous roads, the mantra that I would build my life and business upon came to me: adventure by day, security and luxury by night. More than 55 years after founding A&K, I still like to push my boundaries (by day) and like to encourage travellers to expand their horizons.

In southwest China, A&K guests meet with the ‘Living Buddha’ at the Songzanlin Monastery in Shangri-La in Yunnan province, a Tibetan autonomous region. This exclusive, one-to-one interaction gives A&K guests a profound understanding and insight into this traditional culture.

The Lion King is many children’s first introduction to Africa. At A&K, we’ve arranged for millennials and their young families to watch the film on a large screen in the middle of the bush, followed by walking safaris and survival lessons from Maasai warriors – the live-action version of “the circle of life.”

Do these kinds of experiences have the power to transform a person’s life… I think so.

To find out more about Abercrombie & Kent’s luxury travel experiences visit: abercrombiekent.co.uk