The Hepworth Wakefield Museum which will acquire the work of the winner of the second edition of the Spirit Now London Acquisition Prize, supporting young female artists

Now in its second year, the Spirit Now London Acquisition Prize in partnership with Frieze London, brings together and celebrates young female artists offering them a chance to be recognised by leading art institutions

While contemporary women artists are commanding increasing investment and attention, the global art market remains under the sway of male creators. Marie-Laure de Clermont-Tonnerre’s Spirit Now London is aiming to keep women in the art world’s spotlight.

Created in 2015, Spirit Now London is a philanthropic community of patrons and collectors aiming to support emerging artists and cultural institutions, with a focus on the work of female artists. Last year, they allocated a £40,000 grant to the Fitzwilliam Museum in Cambridge to acquire works from the Spotlight section of Frieze Masters; Sylvia Snowden was the artist selected, with her work Brown – Yo II becoming part of the museum’s permanent collection.

Sylvia Snowden, Brown – Yo II, c. 1978. Courtesy the Artist and Franklin Parrasch Gallery. Photo by Michael Adair

The Prize’s second edition is being held this year and aims to recognise and celebrate the outstanding achievements of women artists under 40, allowing one female artist exhibiting at the fair the unique opportunity to have her work acquired and donated to The Hepworth Wakefield’s permanent collection. The Hepworth Wakefield is a publicly funded modern and contemporary art museum located in West Yorkshire, established in 2011 and designed by London-based architect Sir David Chipperfield. The museum draws inspiration from the legacy of renowned 20th-century sculptor Barbara Hepworth, and remains committed to showcasing the works of other talented women artists.

Eva Langret, Artistic Director at Frieze London, said the fair was “honoured to be partnering with Spirit Now London,” also commenting that: “gender parity in the arts is an important conversation, as despite perceived progress, women artists remain underrepresented and undervalued throughout galleries, museums and auction houses.”

Marie-Laure de Clermont-Tonnerre, founder of Spirit Now London

Headed by Marie-Laure de Clermont-Tonnerre, founder of Spirit Now London, the 2023 Jury is composed of Laura Smith, Director of Collection & Exhibitions at The Hepworth Wakefield; Simon Wallis, Director of The Hepworth Wakefield; and “The Spirit of Giving” Committee, featuring 16 international women, art patrons and collectors, active members from the Spirit Now London community.

The winning artist will be announced on 11th October

Find out more: spiritnowlondon.com

Dinner at the ceremony for the Richard Mille Art Prize, against the spectacular backdrop of
Louvre Abu Dhabi

One of the art world’s most prestigious awards, the Richard Mille Art Prize in partnership with Louvre Abu Dhabi, was this year awarded to a female artist in the Gulf. Darius Sanai visited Louvre Abu Dhabi for the big event

Under a starlit sky by the edge of the Gulf, two celebrated dancers are performing classical ballet to Beethoven‘s Moonlight Sonata. Two long tables of guests-art collectors, government officials, artists and watch collectors- look on, mesmerised.

The performance is choreographed and led by Benjamin Millepied, the renowned director, dancer, and choreographer (including of the film, Black Swan), and husband of film star Natalie Portman. His accompanying danseuse is Caroline Osmont, of the Paris Opera Ballet. The dance is short, but beautiful. When I ask Millepied afterwards how it is to create and then perform a routine to the Moonlight, which was not written to be danced to, he simply smiles, and says, “I liked it!”

Follow LUX on Instagram: luxthemagazine

Memorable as it was, the dance at the gala outdoor dinner was just a warm-up for the main act: the announcement of the winner of one of the most significant art prize in the world-and quite possibly the most financially rewarding: the Richard Mille, art prize in partnership with Louvre Abu Dhabi. Worth $60,000 to the winning artist, the Prize, awarded by the uber-luxury, high-tech watch brand, also sees it ten shortlisted regional candidates display that works at Louvre Abu Dhabi, the local iteration of the fabled, Paris museum, whose collection sweeps from ancient Persia to Cy Twombly.

Louvre Abu Dhabi, designed by Jean Nouvel

Louvre Abu Dhabi is the cornerstone of an impressive, new cultural district in the Emirate, which will soon house further significant museums, including a Guggenheim, and which is already home to the astonishing Abrahamic Family House, an interfaith complex, comprising a mosque, cathedral and synagogue (plus an education centre), devoted to the three major Abrahamic faiths and nurturing mutual understanding.

Earlier that day, we’d had a private tour of the new Louvre (which was closed to the public, as it is every Monday). The “Art Here, 2022” exhibition, housing, the shortlisted works, had pride of place in the museums Forum. The theme in this, the Prize’s second year, was “Icon. Iconic.“, a suitably art-world-gnomic concept allowing artists to exercise their full creative imaginations. Eight of the ten artists on the shortlist were female, and encouraging affirmation for women in these times.

Between Desert Seas, 2021, by Ayman Zedani

The first work is so complex it required several minutes to negotiate and understand. Ayman Zedani’s Between Desert Seas approaches you visually as white salt on an internal roof; and then aurally, as a soundtrack that you quickly realise, is about the plight of the Arabian Sea humpback whale. Listening for a couple of minutes, between whalesong, you learn that these non-migratory whales are a unique species, derived from a pod that became separated from the rest of whalekind around 70,000 years ago. They have developed the own song and culture – and they are under existential threat. Global warming has acidified and poison to the sea, and the removal of water for desalination has made it more toxic.

Wall House, 2022, by Vikram Divecha

Wall House, by Vikram Divecha, is a proposal by the artist to remove and retain the walls of hundreds of houses in the region that are slated for demolition, and preserve them to show a portrait of our times has created by the houses’ inhabitants. The idea is illustrated by a 1:100-scale maquette, showing what is a large scale installation of this project could look like.

There was Sidelines, a work by Saudi artist Manal AlDowayan, celebrating the intricate heritage of weaving in Saudi history, lost when oil money started flowing in the 20th century.

Sidelines, 2016, by Manal AlDowayan

Afra Al Dhaheri, an artist from Abu Dhabi, showed Weighing The Line, a striking workers, consisting of hanging ropes, pulled down by ropes on the ground-symbolising, in the artists’ words, social conditioning and constructs.

I was particularly struck by Xylophone, a work on pyro-engraved scrap wood by Elizabeth Dorazio, a Brazilian artist, now resident in Dubai. The artist said she wanted to make a statement that wood is a “vestige of excess extractavism”- and the work is quite beautiful and engaging.

UAE-born artist and academic Shaukha Al Mazrou created A Still Life of an Ever-Changing Crop Field, in glazing ceramic, inspired by crop circles, and “natures place in the world, invaded by human imprint”, one of the several environmentally inspired, works and beautiful as an installation.

Camouflage: The Fourth Pillar, 2022, by Zeinab Alhashemi

Perhaps the most visually arresting work, Break of the Atom and Vegetal Life (after Zeid), is by Abu Dhabi-based artist, Simrin Mehra-Agarwal. It is a complex work that appears on first sight to be a tapestry. It is, in fact, made of graphite, charcoal, ink, primer, plaster, gypsum powder, stucco, acrylic, gesso, glue, sand, fibreglass, vellum, Mylar and paper on wooden panels. The artist says it “questions nature and its various states of bloom and decay within the context of the histories of war or neglect, as well as the contemporary issue of climate change”. Powerful, complex, at first sight, it looked like a maelstrom of clouds viewed from a satellite.

Peter Harrison, CEO of Richard Mille EMEA,
and Manuel Rabaté, Director of Louvre
Abu Dhabi, present the 2022 Richard Mille Art Prize in partnership with Louvre Abu Dhabi to Rand Abdul Jabbar

Zeinab Alhashemi, an artist, based in Dubai, submitted the fourth pillar, from her camouflage series that featured at the celebrated DesertX AlUla. The pillar mimics the pillars at the gallery and, made of camel hides over metal rods, tones with the surrounding desert.

Standing by the ruins, the work of mosaic clay tiles by Dana Awartani, an artist based in Jeddah with Saudi and Palestinian roots, was visually striking on the lower floor. Awartani says she deliberately did not use the straw traditionally utilise in the region is tiles, thus allowing them to crack naturally overtime.

Installation view of Standing By the Ruins, 2022, by Dana Awartani

Next to this work was a long plinth on which was displayed 100 of exquisite, intricate little glazed stoneware figures. In a panoply of colours and sizes, earthly wonders, celestial beings, featured, plays, on jugs, cups, human, and natural figures, that related directly as a modern take on Mesopotamian stoneware, including some in the new recollection. The artist, Iraqi-born Rand Abdul Jabbar, is based in Abu Dhabi.

Dinner in stunning surroundings

One of the most valuable art prizes in the world (if not the most back valuable); eight out of ten artist, shortlisted female; powerful themes of environmental loss; significant pedigree from all the artists and support and an exhibition at a Louvre. Why isn’t the Richard Mille Prize even better known, I pondered, while on my way to the prize giving event that evening?

The ceremony, Benjamin Millepied and Caroline Osmont perform a
ballet choreographed by Millepied to Beethoven’s Moonlight Sonata

Perhaps because the Middle East and Gulf region is relatively new to the contemporary art scene (they’re not the ancient art scene, in which it predates the West by millennia); or perhaps, because the Western eye does not yet quite respect this part of the East and its culture as it should. In any case, credit to the powerful French brand, the Louvre and iconic Swiss brand Richard Mille for making it happen.

The evening after the dance and a performance by Dutch singer, Davina Michelle, the winner was announced: Rand Abdul Jabbar is Earthly Wonders, Celestial Beings. The artist was presented with the award and generous check.

Earthly Wonders, Celestial Beings, 2019-ongoing, by Rand Abdul Jabbar

“Rand Abdul Jabbar delivered outstanding works at push the boundaries of contemporary creativity,” said Peter Harrison, CEO of Richard Mille EMEA. “This is a celebration of our tenure partnership with Louvre, Abu Dhabi, and 10 incredible artist from the region, whose work was inspired by their cultural roots.”

Read more: Deutsche Bank: The Art Collection You Didn’t Know About

The originality, power and scope of a generation of artist, based in the Gulf that had been made clear. This is a region that is artistically, on fire.

Find out more: richardmille.com/louvre-abu-dhabi

This article was first published in the Spring/Summer 2023 issue of LUX

Alice Audouin at the Art of Change 21 office

The Paris-based polymath has spent nearly 20 years enabling an ecosystem in which art and environmental concerns meet in meaningful and magical ways. Alice Audouin tells LUX about supporting a new generation of artists who invite us to consider nature via work of intense imagination. Interview by Anne-Pierre d’Albis Ganem

LUX: How would you describe yourself?
Alice Audouin: I work in contemporary art and sustainability as a curator and consultant. I’m also chair and founder of the not-for-profit organisation, Art of Change 21, which supports emerging eco-conscious artists via exhibitions and prizes. We bring artists to each COP conference; for COP26 in Glasgow, 2021, John Gerrard created Flare, about the ocean burning.

Follow LUX on Instagram: luxthemagazine

LUX: What are you up to as a curator?
AA: In September 2022, I curated an exhibition in Brussels at the Patinoire Royale Galerie Valérie Bach, connecting art and environmental issues, and a major show of Lucy + Jorge Orta, marking their 30-year anniversary. My last show was ‘Biocenosis 21’ in Marseille. We showed 14 global artists at the world’s biggest biodiversity meeting.

Views of ‘Novacène’, Lille, 2022

LUX: And there is the superbly titled ‘Novacène’.
AA: Novacene is a book by the late James Lovelock, the scientist who proposed the Gaia hypothesis, which was the first time scientists had said Earth is a kind of living creature. We were inspired by his predicted utopia of the Novacene, a new era of cooperation between nature and human, aided by technology. It follows the current geological era, the Anthropocene, during which human activity has changed the climate. We have created a group exhibition that runs till 2 October at the Gare Saint Sauveur, Lille. Our 20 artists include Julian Charrière, Otobong Nkanga and Zheng Bo. ‘Novacène’ looks at ideas in technology, interspecies relationships, energy and agriculture – a kind of new world I designed with my co-creator, Jean-Max Colard.

LUX: You also contributed to Art Paris 2022.
AA: I was invited to be a guest curator on art and the environment. It was a chance to show how, for the new generation of artists, the eco crisis is not just a theme but part of their world.

LUX: Was this momentum there when you began?
AA: I started my work in 2004 at UNESCO with ‘The Artist as a Stakeholder’, so I’ve been doing this work for 18 years. When I began I had 100 artists and it was difficult to find artists who considered global or environmental issues, but now I have 2,500 artists in my database. I was in a position to witness change, which I think came to the art market maybe five years ago.

Alice Audouin with curator Alfred Pacquement at the Art Paris Art Fair, 2022

LUX: What is the artist’s role in the eco crisis?
AA: I don’t like to say artists should have a role. Their role is to be artists. But many conceptual artists, or artists who deal with their epoch, will cross environmental issues. Of these, many like to bring awareness, even solutions. Lucy + Jorge Orta purified water in Venice, pushing the idea of art with pieces that propose solutions. When they sell a drawing about the Amazon, the collector receives a certificate of a kind of moral ownership of 1sq m of forest. So they consider biodiversity as well as buying a drawing.

LUX: The artists involve people.
AA: Helping us think about our era – how we consume, our relation with time, resources, values, geopolitics – is very big now. Noémie Goudal works with paleoclimatology and proposes we reconnect our short individual time on Earth with long geological time. That’s important, because her art is also one solution to our relationship with nature.

LUX: Should artists not use plastic?
AA: We will see a revolution in materials. Tomás Saraceno, Gary Hume and our patron Olafur Eliasson are finding solutions to making – and moving – art. In-situ production is growing, too. For ‘Novacène’, two artists in Asia with complex installations gave us guidelines and we made them by distance. But I want to add caveats: if we over-reduce the means of artists’ production we will just have dead wood from a forest. If you say concrete is bad let’s drop it, you lose works. So we are in a transition period, as we look for green alternatives.

Views of ‘Novacène’, Lille, 2022

LUX: Tell us about biomimicry.
AA: It’s the idea nature provides and inspires. New art materials, such as mycelium mushrooms and algae, come from biomimicry. Chloé Jeanne, a laureate of the 2021 art prize I did with Ruinart, creates eco materials that are a kind of living creature. It involves the idea of care that, again, a collector continues. Eco design further explores how to create not only from the living but with the living. Tomás Saraceno’s Hybrid Web sculptures, for example, are co-created with spiders; Olafur Eliasson talks of interconnection. Many artists’ utopia now is not to work alone and compete, but to be together to create and cooperate.

Read more: Artist Precious Okoyomon on Nature & Creativity 

LUX: When did your interest begin?
AA: I was far from nature as a child, and I studied art history and interned at a gallery. But then I studied environmental economics, after which I was hired by a bank for a sustainability project. They talked of stakeholders, and I thought why don’t you talk of artists as such? I knew climate change was huge and I believed it would manifest in contemporary art. And it did.

Find out more: artofchange21.com

This article first appeared in the Autumn/Winter 2022/23 issue of LUX

Philippe Sereys de Rothschild photographed at the Grand Mouton residence

Philippe Sereys de Rothschild, head of the Mouton Rothschild family wine empire, recently inaugurated a new prize for the arts. Darius Sanai celebrates with him and his family members on the night of the awards, and speaks to him about patronage, the wine world and running one of the world’s most celebrated family businesses

Photographs by David Eustace

It’s a cool, clear evening in the vineyards of the Médoc, the triangular strip of land that stretches from Bordeaux to the Atlantic Ocean, along the estuary of the Gironde river, and which contains the world’s most celebrated wine estates. From the terrace of Château Clerc Milon, rows of perfectly groomed vines stretch out to the left and right; immediately below the terrace, a lawn drops down along a path lined by exotic bushes, to a steel-and-glass marquee. Beyond this temporary structure, which was erected the previous day and will be gone by morning, are more vineyards, undulating up towards Château Mouton Rothschild, over the brow of a small hill.

Follow LUX on Instagram: the.official.lux.magazine

The Mouton Rothschild vignoble in Pauillac

As the sun goes down, guests sip Rothschild non-vintage Champagne or glasses of deep red Château Clerc Milon 2009, chatting about the show they have just seen. Suddenly, there is a musical introduction and all heads turn towards the stairs leading up from the lawn, from which 20 or so beautiful young people emerge, with a mixture of shyness and performance, and walk two by two through the crowds before dispersing into smaller groups and chatting to guests over glasses of Champagne.

The new arrivals were dancers from the Ballet de l’Opéra National de Bordeaux; earlier, they had given the performance everyone had come for, in the marquee by the vineyard, in front of 100 seated guests. The show marked the second edition of the biannual Prix Clerc Milon de la Danse (Clerc Milon dance prize), awarded by the Philippine de Rothschild Foundation to two outstanding dancers from the Bordeaux ballet. The two winning dancers, Alice Leloup and Marc-Emmanuel Zanoli, had been awarded their prizes at the end of the show; now, after a brief interval, they and their colleagues were emerging, perfectly attired for the evening, to join the soirée. It was a magical moment during a spectacular evening.

The private wine cellar at
Château Mouton Rothschild

The prize is the brainchild of Philippe Sereys de Rothschild, Chairman and CEO of Baron Philippe de Rothschild SA, and his siblings, Julien de Beaumarchais de Rothschild and Camille Sereys de Rothschild. When their mother, the legendary Philippine de Rothschild, passed away in 2014, they inherited one of the most famous empires in wine. Their company, Baron Philippe de Rothschild, owns Château Mouton Rothschild, one of the five ‘first growths’ of Bordeaux and among the most celebrated and expensive red wines in the world; Château Clerc Milon and Château d’Armailhac, also classed-growth Bordeaux châteaux; the Bordeaux brand Mouton Cadet, and much else.

Thomas Jefferson, one of America’s founding fathers, was famously fond of Brane-Mouton, as Mouton Rothschild was then known, and shipped some over to the nascent United States in the 1780s. But it was Baron Philippe de Rothschild, the grandfather of Sereys de Rothschild, who elevated the wine to worldwide fame, first modernising the estate in the 1920s and insisting on ensuring quality by bottling all wines at the Château, and then asking a different celebrated contemporary artist to create a new label for Mouton Rothschild every year. The labels read like a who’s who of 20th and 21st-century art: among them are Jean Cocteau (1947), Georges Braque (1955), Salvador Dalí (1958), Joan Miró (1969), Marc Chagall (1970), Wassily Kandinsky (1971), Andy Warhol (1975), Keith Haring (1988), Lucian Freud (2006) and Gerhard Richter (2015).

Philippe Sereys de Rothschild with his daughter, Mathilde

The gardens of the Rothschild estate

The Baron’s daughter, Philippine, strengthened the link with the arts – she herself had been a celebrated actress, and married one of France’s most famous actors, Jacques Sereys – while growing the business; and so, on this evening surrounded by vines under a sky washed by the nearby Atlantic, with stars emerging from the fading blue, it seems entirely appropriate that her children are both honouring their mother and supporting the arts with this new prize.

Read more: 6 reasons to buy a Hublot Classic Fusion Bucherer Blue Edition

Certainly, the winners seemed delighted: “I am amazed,” Alice told me, with a big, dimpled grin, her perfect, wavy hair and immaculate outfit belying the fact that she had been dancing on stage minutes previously. She was sipping at a glass of Champagne shyly, as if it were a rare treat to indulge. “It’s a great thing for them to do, although I never thought I would win. It just helps make all the hard work worthwhile.”

Dancers from the Ballet de l’Opéra National de Bordeaux perform at Château Clerc Milon

The next morning, I meet Philippe Sereys de Rothschild in a drawing room at Grand Mouton, the family’s traditional residence, a few hundred metres away in the heart of Château Mouton Rothschild. The room is square and traditionally decorated; four chairs have been placed facing inwards towards each other. Between two of them is an occasional table, on top of which has been placed a tray containing still and sparkling water, small bottles of tonic water, and two halves of a lemon on a saucer. Sereys de Rothschild walks in, erect, greets us and offers us drinks, before settling down in a chair, squeezing one of the lemon halves into his glass of tonic water.

He was up, he says, until past 2am the previous night after the party ended, doing a debrief with his nephew Benjamin, who had helped organise everything. “Yes, last night Benjamin said, ‘We’ve got to do a debrief to know if it went well or not,’ and I said ‘OK, OK.’ So, we went through all the stuff that went well and didn’t go well, and it was the best time to do it because we had everything freshly in our minds. When people visit Château Clerc Milon they know it’s the family, they know it’s the Rothschilds. So, the standard is up there and you can’t disappoint them. Nothing is worse than disappointing people who have come to have a great evening and don’t have a great evening.”

All three of Philippine’s children were at the event; while Philippe oversees, Julien de Beaumarchais de Rothschild, his younger half-brother, is responsible for the collaboration between art and wine at Mouton, and gave a casual and touching tribute speech on the terrace the previous evening, after the formal speeches in the marquee led by Philippe.

It seemed to be quite a grand success for an event that is so young, I observe. “It is a young event and it actually happened much more quickly than I thought it would,” Philippe says. “The Foundation was created in 2015 and we did the first Clerc Milon prize in 2016. We wanted to start the foundation with something local. That was very important for us. Something local, something artistic and something linked to live performance. And all that was linked to my mother, because my mother was very close to the theatre, the Opéra de Bordeaux. Brigitte Lefèvre (president of the jury of the prize and a former administrator of the Opéra Garnier in Paris) really came in very quickly. I gave her a call one day; it was very interesting, she was outside on the street coming out of a documentary on ballet and I said, ‘I’ll call you back’ and she said ‘No, no, no, don’t call me back – what do you want?’

“I talked to her about the prize and everything and I said, ‘I’m looking for someone who could chair the jury.’ She said yes immediately, and it was in November 2015, so it was very, very quick. She was able to put the jury together quickly because after 20 years at the Opéra de Paris, she knows absolutely the whole planet in her world. So, the first prize was awarded in July 2016 and we were very happy.”

It was Lefèvre, he says, who had the idea of the prize specifically supporting young dancers and those who “cement the group together”. “And don’t forget,” he says, “the Foundation only has been going for three years. When we created it in memory of my mother, everyone knew she was very linked to the arts. As you know Mouton is also very linked to art: wine and art, art and wine. We knew we wanted a foundation carrying the name of my mother, and with an artistic purpose. That was very clear. So, we started there.”

Read more: Grand Luxury founders Ivan & Rouslan Lartisien on curating travel

A Harvard MBA, Sereys de Rothschild worked in the finance sector on graduating; in the late 1990s he was chief financial officer (CFO) of an Italian subsidiary of what is now the Vivendi conglomerate. He then ran a successful private-equity fund and created a high-tech investment fund. Was he always fated to take over the family company, I ask?

“No, not at all,” he says, very definitely. “I don’t feel that family businesses have to be run by families. Family business have to have family values, family principles, family ethics, family identities, yes. But that does not mean they have to be managed by the family, which is a completely different thing. We could have said, ‘Managers manage and the family is just there to define the values, principles, identity and culture.’ It was a choice, because it’s true that the family is very much linked to this company, and it was a choice that I made, to say that I was ready to spend much more time with the company, to make sure that we develop it the right way. There is a lot of development going on now, and I thought that the best way to ensure the development was done the right way was to implant myself more in the company. But it could have been different. I did many other things in my life before – some environmental projects, I managed a software company, I developed schools, I did a high-tech fund.

“But I’m not doing it alone, even if I’m managing this company with the objective of developing it, I’m doing it with the family. They are all on the board and we all decide together, and we all take decisions together and we all decide on the investments and whatever we want to do, together. I’m there to manage it and for the leadership, but they are there with me.”

Château Clerc Milon is a different kind of château with a modern vat house designed by architect Bernard Mazières

Is it different, I ask, managing a family business to running other businesses? “Well, although I’m completely conscious of the fact that it’s a family business, I really try to manage this business by asking myself, whenever I take a decision, is it good or bad for the company? Period. Because otherwise, you mix everything up. Don’t forget that we have 370 people working in this company, so what is important is to make sure that the company lives on and that I pass it on to the next generations. If I start thinking to myself I should do things differently because it’s a family business, then you make the wrong decisions. You have to make a decision, as a business decision, as a company decision.”

The Château Clerc Milon label features a pair of dancing clowns made of precious stones

Has his experience in the broader business and financial sector helped? “I think what has helped me is working with people with very different profiles. That’s been the most valuable thing. When you go from an environmental project to working with software engineers, working with more high-tech people, working with people in schools, you get used to going from one profile to another and to working with very, very diverse profiles. So, I can talk with people in the vineyards and I can talk with people on the market and I can talk to the people with the Ryder Cup [Mouton Cadet is the official wine of the Ryder Cup] or I can talk with the manager of the Festival de Cannes. They’re completely different types of people and the fact that I have had my own professional experience before has helped me to really make the difference between managing people with very different profiles. That’s probably one of the characteristics of the wine business, is that you really go from the vineyard up to the end of the line, who can be art collectors.”

The wine empire’s crest on the walls of the cellar

Over the past 20 years, wine has made a transition from being a drink enjoyed by those with the taste and means to acquire good bottles, to a trophy with, at the highest level, an ever-spiralling price. A case of Mouton Rothschild from a good vintage can cost as much as a new compact car, or a haute-horlogerie watch. Is Sereys de Rothschild in the luxury goods business, I wonder?

“No. I don’t really know which business I’m in,” he says. “In other words, in some ways we are in the luxury business, in some ways we are in the collecting business, in some ways we are in the limited series business, in some ways we are an agricultural product, in some ways we are in the tasting and drinking business. Where are we? I haven’t got the faintest clue. But that’s what makes it exciting and very difficult because we are not a luxury product, but we are in some ways a bit of a luxury product.”

Has China, which has been at the heart of the soaring demand for fine wines, affected the way the company does business?

“I would say it has affected it in the right way. What I like about the Chinese market is that it’s really a market of people who like wine, who drink wine, where wine has become part of their life. When they need to celebrate something they think about wine, which is very important, and it’s become a market of people who know wine well and who talk about wine in a very intelligent way. And don’t forget that Chinese people are very sensitive to education, and you cannot understand wine without having some sort of an education process. There is an initiation approach to wine and the Chinese people have understood that. And when you listen to Chinese people talking about wine, some are astonishingly knowledgeable. It’s real wine market in the long term, and a market of real, high-quality wine consumers.”

The wine world has evolved in recent decades. Mouton Rothschild and its fellow ‘first growths’ remain at the top of the ladder, but competitors have arrived from Napa, Italy and elsewhere, and the mid-market, where Mouton Cadet sits, has never been so crowded. What are the challenges facing the business?

“Staying at the top, which is sometimes more complicated than one thinks. The exposure that we have in the media has been multiplied [by the rise of digital media], which puts more pressure on us. It makes us more well-known, but at the same time if you make a mistake or if something goes wrong everyone will know it, so it exposes you much more. But at the same time, it’s very exciting because you’re much closer to the consumer. If they open the bottle and they don’t like it, you know. And 20 years ago, we could guess, but we didn’t know. So, you’re much more in contact with the end of the line, than we were before. Which actually makes things much more rewarding because you know what you’re there for. You know that you’re there to satisfy customers, much more than 20 years ago. So, it’s actually a very rewarding thing and the digital revolution is for me, very positive. The more I hear about the consumer and the more I know the consumer is happy, the happier I am.

Read more: Moynat unveils new collection of bags in London

“That’s the first thing. The second thing is that the market has become much more competitive, at all levels. In other words, it has become very competitive for Mouton Cadet because there are all the Italian wines, all the Australian wines, all the Chilean wines. So we have to fight for our space. But at the same time, it’s also true for cult wines and iconic wines. In other words, the first growths of 20 or 30 years ago were not quite alone, but the market was not too crowded. Today it’s getting more and more crowded. At the same time, it’s exciting because it’s a challenge and it puts pressure and you’re there to make things even better all the time.”

Château Mouton Rothschild has also been working to support the arts, in the form of the collections at Versailles, the legendary palace outside Paris. How do the two châteaux work in tandem, I wonder? “Mouton is linked to paintings, Clerc Milon is linked to dance. So that’s why we really have two very different things. Back at Mouton, because we’ve always been exposed to contemporary art, and it so happened that a certain number of artists that exhibited at Versailles – Anish Kapoor, Lee Ufan and Bernar Venet – also did the label for Mouton. We got in contact with Versailles and said, ‘Can we help you in any way with your contemporary art exhibitions?’ They were very enthusiastic and that’s what we decided to do. Without being immodest, Versailles is an institution, but so is Mouton in a way, although that’s not due to me, it’s been an institution since before I was born. Getting two institutions together that both represent in their own way the ‘art de vivre à la française’, I thought was… rather a great mix.”

There are sounds of activity coming from outside the room; Grand Mouton is gearing up for a celebratory meal with the jury. Sereys de Rothschild smiles as he shakes hands goodbye, and disappears through one of the doors for Sunday lunch with some leading lights in the arts, whom he is supporting. As I walk out along the perfectly raked gravel, and look at the immaculate lines of vine leaves alongside me, I reflect that the faces of the young dancers, the jury members and the patrons may be different, but everything they are doing is comfortably, commendably, consistent through the centuries.

Philippe Sereys de Rothschild on his favourite vintage of Mouton Rothschild:

“It’s difficult! I could mention the greatest vintages: 1945, 1959, 1961. The trouble is, I drank bottles of 1961 when I was much younger – 18 to 20. I drank a bottle of 1961 for my sister’s wedding, and another on her 10th wedding anniversary. Some guests came from England and one person was born in 1961 so we opened a bottle. Each time was different, so how can I say which was the best 1961? The magic about these wines is that they are never the same. They are always fascinating, they are always fabulous. So, if you ask me whether I prefer the 1945 or the 1961, I’d give you one answer today, and a different answer in five years.”

Discover Château Mouton Rothschild: chateau-mouton-rothschild.com

This article originally appeared in the Autumn 2018 issue. Click here to read more content: The Beauty Issue