The crunchy part of lasagne. Massimo Bottura at Geneva Motor Show 2017

Massimo Bottura has the world at his feet: his three Michelin-starred Osteria Francescana in Modena, Italy, achieved the ultimate award in 2016, being voted best restaurant in the world in the prestigious San Pellegrino awards. And yet, rather than open multiple clones in parts of the world where wealthy foodies cluster, he is focusing on helping the needy – and cutting down food waste. Starting at the EXPO World Fair in Milan in 2015, Bottura has been setting up mini-gastro temples using ‘recovered food’ – ingredients that other food operations would otherwise throw away – with the proceeds going to charity.

His next, and most ambitious, cultural-social project using ‘recovered food’ will be the Refettorio Felix in London in June, with the collaboration of Alain Ducasse, Angela Hartnett, Daniel Boulud, Giorgio Locatelli, Jason Atherton, Michel Roux Jr, Nuno Mendes, and numerous other star names from in and around the capital. Darius Sanai spoke to the super-chef and brand ambassador for Maserati (the luxury car company also hailing from Modena) about his passions and plans.

LUX: Your original inspiration for these projects came from a childhood recipe for food that would otherwise be thrown away..
Massimo Bottura: The one that I developed specially for the project in Milan is called ‘Bread is Gold’. It’s what I thought as a child, the best bite before going to bed was a big cup of milk with breadcrumbs, sugar and a bit of chocolate or coffee (depending on what was left). For me it was the best meal as a kid. So we developed this beautiful dessert about bread, milk and sugar that we presented.

Another very simple example that we created (in Milan) was the breadcrumb pesto. All these people were passing through and they needed energy. And they were asking for pasta. So I said okay – tomorrow I am going to cook pasta for you. And because I saw some basil, I was thinking of making pesto.

I went to the kitchen the next day, and there wasn’t a lot left, only one case, which for 100 people is nothing. So I started thinking…I took out all of the herbs thyme and mint which matched perfectly with basil, and I start putting in some Parmigiano Reggiano cheese and some extra virgin olive oil. But I was missing the pine nuts, and I couldn’t go and buy them because they were too expensive [for the project]! So, I had an idea – I put everything in the blender, with a little bit of garlic and then I started adding very cold still water. If I keep the mixer at low temperature there is no oxidation with the extra virgin olive oil. Then, instead of putting pine nuts, I used breadcrumbs by grating the leftover bread from two days before. Then I strained with a strainer, got all the impurities out, and then I re-grated it. It got very creamy but extremely light because the only fat was the extra virgin olive oil and it came out as an amazingly creamy basil pesto with breadcrumbs! Then I rescued all the herbs we had, and the mint (it was summer) gave the freshness. We served it to 100 people. It was one of the biggest hits of the summer.

“Oops I dropped the lemon tart”. Dessert at Osteria Francescana. Image by Callo Albanese & Sueo

Read next: Spring in the world’s most romantic city at Hôtel Plaza Athénée

LUX: As a chef, you like to be innovative. Is that the right word?
Massimo Bottura: Contemporary. I think it’s more contemporary. Osteria Francescana is the place where we develop ideas. It’s like the bottega del rinascimento: the renaissance story where the master gives the ideas to develop and to the guys who are working together as a family and we create culture everyday. We develop, and we bring tradition to the future.

We are also ambassadors of agriculture. And you know in Italy we are crazy and obsessed about the quality of the ingredients. And then we also train people: we have thousands of CVs from people waiting to come and learn from Osteria. And then tourism – we developed tourism for the first time in history in Modena, tourists from all over the world. They speak English, Japanese, Chinese and Spanish. People come to see where Osteria is, matching with the people coming to see Maserati and Ferrari [in nearby Maranello]!

Massimo Bottura at Geneva Motor Show 2017

LUX: You haven’t tried to create copies of Osteria around the world. Why is that?
Massimo Bottura: Because I believe in it. Because excellence and quality is one. And when I am in Modena I have to be there and be respectful of all the people who come from all over. Of course I have to travel because I have to spread ideas and explain the word and my point of view. Yesterday at my conference in Milan there were around 5,000 people, listening to me. People like the CEO of Gucci to the Mayor of Milan from the Minister of Agriculture to the most important journalists. It’s about that too. It’s not just about the quality of the ingredients, it’s about the quality of the ideas that’s the most important thing.

Osteria Francescana. Image by Callo Albanese & Sueo

Developing different restaurants is all about making money, and we have enough. We don’t need a private jet or a helicopter on a big boat. To me personally, it is much more satisfying to give joy to people and because I am a chef you cook for others to give joy and transfer emotion. Even in this social project, it is all about culture. Knowledge consciousness and sense of responsibility. The sense of responsibility is not about to getting rich but to give back after having all of the success that I’ve had.

LUX: Tell us more about your ‘Soup Kitchen’ projects.
Massimo Bottura: They are are not a charity project, they are a cultural project because I involve all the best chefs in the world to cook the waste from supermarkets and other restaurants. It is enormous. The mayor of Tokyo said he would love a project like that in place for the Tokyo Olympics. The United Nations, hospitals in New York..we are working on all these things. The next one will be the Reffertorio Felix in London in June.

We involve artists, designers, architects to build beautiful spaces and to rebuild the dignity of the people. It’s not about serving just some hot food – that’s fine and beautiful. But this is a different project. I am doing different things, with a different perspective. For me, inside a beautiful space I can rebuild something. Dignity of people, or give pride to the food that has been considered waste for 99.99% of people. Through my knowledge, and through our knowledge, because it’s a project that involves all of the best chefs in the world.

I can see the reaction of people around the world which is so interesting. Numbers are numbers. 160 million people are starving. 1.4 billion are overweight and 1.3 billion tonnes of food is wasted every year. 33% of food production is wasted. It’s 50% in Brazil. Every single day in Rio de Janeiro 10 food trucks full of food are burnt. Vegetables and fruit. Why? Because…I don’t know. There is no explanation. It’s not about producing more, it’s about wasting less.

Refettorio Gastromotiva. Image by Angelo Dal Bo

LUX: Is the Soup Kitchen business sustainable? Do you need support? How does that work?
Massimo Bottura: We need local partners like we had in Rio, Gastromotiva; in Milan Caritas. We need a local partner that takes care of everyday life, so that every single one is sustainable. In Rio de Janeiro they are selling the space for companies to hold meetings. They donate money to sustain the dinners. Caritas too is doing that.

There is zero food waste in Osteria and we develop ideas in our everyday life and project these ideas into the soup kitchen all over the world. Now there is a beautiful movie that is coming out from the experience in Milan. There is another one that is in production for the experience in Rio. There’s Anthony Bourdain supported by the Rockefeller Foundation that is going to presented at the Tribeca film festival. There is book; we signed yesterday with Phaidon. A beautiful book about 150 recipes on waste – what you can do with an over ripe banana with some breadcrumbs or some ugly tomatoes – you can do beautiful, beautiful things. And these are ideas that have to be spread everywhere.

Read next: William Fan on the androgynous future of fashion

LUX: What is your idea of achievement? What are you satisfied with?
Massimo Bottura: Next, I want to build a university. I want to build a university in the most amazing villa outside of Modena. It’s abandoned. Now we have started restoring it with Emilia Romagna’s regional government and the Minster of Agriculture. It was an old villa with a full circle of life. There is small place to make two different wheels of parmigiano every day. There is a vineyard for the balsamic vinegar. There is the land all around for pasture.

LUX: What will the future bring for food?
Massimo Bottura: I think in the future the most important ingredient is culture. The chef will know more about soil, and the farmers of the future will know more about taste. Growing up together, studying together.

Donate to Food for Soul at www.foodforsoul.it
Our thanks to Maserati for the interview www.maserati.com

The view from one of the Eiffel Suites

Why should I go now?

Paris in the spring; summer fashions adorning the Parisiennes and their offspring and canines; do you have no romance? The Avenue Montaigne, upon which Hôtel Plaza Athénée sits like a palace, is the most sophisticated retail street in the world, with the river and view across to the Eiffel Tower at one end, and the ‘rond-point’ floral circle of the Champs-Elysées at the other.

Alain Ducasse at Hôtel Plaza Athénée. Interiors by Patrick Jouin and Sanjit Manku.

What’s the lowdown?

Hôtel Plaza Athénée is the ultimate Paris ‘establishment’ hotel. Republics are created and Prime Ministers deposed in its art-deco Relais restaurant. Unions (romantic, corporate and both) are created in the three-Michelin-starred Alain Ducasse restaurant, the centrepiece of the chef’s empire. A recent complete refurbishment has transformed the hotel. The long gallery through its heart still has classic Paris in its soul but the lighting and ambience are gently contemporary; it now feels like a place for a 21st century couple, rather than the deposed Count of Montauban and his dowager companion. Service, by the Dorchester Collection, is typically attentive; as flourishing as you could possibly expect over tea at the Gallery. The bar is a place to propose over a Black Forest Gin Martini. The bar staff seemed slightly in two minds whether they needed to be cucumber-cool to match the new style bar décor, or Dorchester-attentive to the numerous couples paying attention to each other in the dim crannies overlooking the Avenue Montaigne.

The Royal Suite

Getting horizontal

Our room had the best view in Paris, across Place l’Alma to the Eiffel Tower; a Disney movie couldn’t have made it better. Rooms have also had a complete refurb, although the style is a little different from Bruno Monaird’s ultra-sophisticated public areas; more classical, with less subtle lighting, and plenty of trad luxury, reds and golds.

Flipside

There really isn’t anything to dislike about Hôtel Plaza Athénée. The palace hotels of Paris are still in a league of their own in Europe, and possibly the world, for grandeur backed up by depth of product and service, and of course location; and Hôtel Plaza Athénée is one of the very greatest. If you’re wedded to all-white design hotel boxes with all their signage in lower case sans serif, then perhaps it’s not the place for you, but then Paris probably is not, either.

Rates: From €850 excluding breakfast (approx. USD $900/£700)
Darius Sanai

Paris in the spring: every year, from April to June

dorchestercollection.com/en/paris/hotel-plaza-athenee

Pace, one of the big five leading contemporary art galleries in the world represents more than 80 artists and estates, in New York, London, and Beijing. Their latest exhibition in London ‘The Critical Edge’ explores Richard Tuttle’s use of fabric to explore materiality, space and three-dimensionality. Kitty Harris talks with Mollie Dent-Brocklehurst, the director of Future\Pace, about the their recent teamLab exhibition, her previous role as director of the gallery and future plans.

Mollie Dent-Brocklehurst

LUX: Why did you choose teamLab, the interdisciplinary group of ultra-technologists, exhibition ‘Transcending Boundaries’ for Pace London?
Mollie Dent-Brocklehurst: We started working with teamLab a couple of years ago and we first showed their work in New York. It was this great kind of phenomenon in a way – we didn’t know what was going to come out of it but we were very excited about the group. So, the next thing we did, in our gallery in Palo Alto, San Francisco, where we had taken the old Tesla garage (a huge space!) was this massive teamLab intervention. There were about 10 or 12 environments and a whole teamLab kids program on the other side of the building. It was supposed to be up for three months but we ended up keeping for almost a year. We sold tickets, it was a visitor attraction and it was hugely successful. Off the back of that people were clamouring for us to bring it here. This is their first big exhibition in Europe, they had shown in Istanbul but not on this scale, so it had been in the pipe lines for a while. They had been in demand by everybody that we know.

TeamLab Transcending Boundaries

LUX: What was your vision for Pace London when it opened in 2012?
MDB: We are sort of formulating as we go along in London. I think that having thought through different business models we’ve decided that it should be a “Pace” gallery. We want to have a Pace gallery in London that shows the Pace gallery artists. Because they didn’t have a space here some of the artists who are hugely well known in America are less known here. We feel by showing them and introducing people to the work that is really the best thing we can do. There is a beautiful kind of poetry to the programme of Pace and it’s a sort of jigsaw puzzle that fits everything together. And actually, this new group of artists we’ve been working with, in art and technology, has always been something Pace has been interested in. James Turrell was very much involved in the art and technology program in California in the 1960s and so this tradition has come through – there is a link. We are fascinated by the idea of coding as an art form – all of the myriad of the possibilities to come.

Read next: Emerging designer, William Fan on the future of fashion

LUX: You’re bringing your American artists to London, such as your latest exhibition with Richard Tuttle. What about the European artists?
MDB: We’ve done some wonderful shows with European artists – Kevin Francis Gray who we showed a few years ago and who now has a show in New York and Adrian Ghenie is somebody we generated through this gallery and has a show on in New York. So certainly the gallery isn’t adverse European artists. There is a lovely feedback.

Flowers Bloom on People

LUX: What has been your greatest challenge in establishing Pace in London?
Mollie Dent-Brocklehurst: It’s been a great pleasure it’s such a great gallery and organisation. Making it tick. It’s an ongoing challenge for Elliot McDonald and Tamara Corm.

LUX: Having worked at the Gagosian in New York City, then at Garage in Moscow and of course, Pace London, how did your role as director differ in each of the countries?
MDB: Each role has been an older and more experienced version of me. So I don’t know if you can directly compare them. It’s been a really interesting journey being involved with two such important galleries and the different way they do things. But it’s really about the artists; you are here to serve the artists. To try and get inside their body of work and understand, promote and sell it. Whereas, Garage was a very different project – it was about communication and setting something up that would have a flavour of what the contemporary art world was doing but also speak to a Russian audience (who hadn’t seen much of what we were doing at the time). I guess the two gallery projects are comparable but Garage in Moscow was a very different thing.

Read next: The man who makes dream fragrances, Rami Mekdachi

Richard Tuttle

LUX: Tell us about your exciting new role as director of Future\Pace.
MDB: Yes! It’s a collaboration that I put together with a company called Future/City and the owner, Mark Davy, has been very instrumental in art place making in London over the last ten years. He is the most influential person in London, also now in Sydney and other places around the world. His company has been working closely with major developments and infrastructure projects to develop a public art program – and a really interesting one at that. They did Heathrow Terminal Two, the Crossrail and they are doing The Shard. We got together and put a group of artists, mostly Pace artists, into this kind of bubble and were going out and looking for specific projects for them. We won Lumiere’s ‘Illuminated River’ project with our artist Leo Villareal and various other projects are on the way.

Richard Tuttle, ‘The Critical Edge’ runs until 13th May at Pace London, pacegallery.com

Following his debut runway show at the 2015 Mercedes-Benz Fashion Week in Berlin, William Fan has emerged as one of the most exciting new talents in the fashion world and was recently selected as this year’s winner of the prestigious Mercedes-Benz International Designer Exchange Program. Here the German designer talks to Kitty Harris about working for Alexander McQueen, fusing traditional Asian materials with contemporary design and the androgynous future of fashion.

William Fan

LUX: How did you get into fashion design?
William Fan: I started to be interested in fashion at a very young age. The moment I could walk, I was always headed towards my mum and dad’s wardrobe. I loved styling. Then I started learning to sew and created my first wardrobe pieces when I was a teenager. After my high school degree, I wanted to perfect my art, so I went to the Netherlands to start my Bachelor of Arts in Fashion Design.

LUX: What was it like working for Alexander McQueen’s couture house in London?
WF: It was a unique experience. During the time I was working there, Lee was still alive and I could observe his power in every single detail he created. I learned to be a perfectionist and to tell stories with my collections.

LUX: You merge Asian materials, like cashmere and silk, with tecnhopolysether and bast fibre creating your own Euro-Asian dynamic. How does your Asian heritage influence your designs? And can you explain your process of sourcing fabric?
WF: I travel to Hong Kong and China four times a year. I go to the local markets and get inspired by the huge offerings. You can find everything there. From standard cottons and silks to crazy 3D PVC materials. I love the clash and the play-fullness when combining different materials.

I’m proud to have Chinese origins. I like to show this in a very quiet way, by putting Asian elements into my work. I like to analyse Chinese costumes, Kung Fu uniforms and I love watching old Bruce Lee movies.

Backstage: William Fan A/W Collection 17/18

Read next: The man who turns memories into fragrances 

LUX: You were chosen as one of the designers by Mercedes-Benz’ International Designer Exchange Programme with your works debuting in Berlin in 2015. What did this achievement mean to you?
WF: I’m happy to show my work on an international platform. Mercedes Benz has been a big supporter since day one. They gave me my first runway show in Berlin in January 2015. I’m very thankful!

LUX: Your designs were used in the MB Collective video with M.I.A. at the start of 2017. How would you describe this experience?
WF: Exciting, surreal and happy. The moment I saw M.I.A. in a total WILLIAM FAN look it was truly smashing.

Backstage A/W Collection 17/18

LUX: What do you enjoy most about your work?
WF: I love to create an emotion, image and world you can dip into. My collections always tell a story and I like to see my work as a movie. Every season there is another chapter, different scene or topic. But it always connects to the last one, which is really fun to play with. And of course I love to see my garments on random people on the streets. This is the most uplifting compliment.

LUX: You seem to be an international citizen moving between Germany, London, Hong Kong… how does travelling influence the way you design?
WF: Traveling makes my work more dynamic and diverse. I like to combine opposite energies.

Read next: Marsden Hartley’s Maine at the Met Breuer, New York 

LUX: What does the term “stylish” mean to you?
WF: I don’t like that term. It feels very old fashioned.

Willam Fan A/W Collection 2017/18

LUX: Your clothes are designed to be unisex. Do you think that this is a direction fashion is moving towards?
William Fan: I think so. Take the phenomenon of sneakers. It doesn’t matter if you are a kid or grandma. Everyone is sharing a similarly styled sneaker. I think it will be the future… also in terms of ready to wear. Don’t give any borders or stamps to your clothes. If they fit and look good, who cares about the branding for women or men. I like to describe my wardrobe as ageless, universal and timeless. It’s meant to be open for everyone who wants to explore WILLIAM FAN.

LUX: What’s next for your brand?
WF: I’m trying to build up a solid base in terms of strong season-less wardrobe pieces. Those items will be sold on my online shop, which will be launching soon and I hope to grow my business internationally.

williamfan.com, mbfashionweek.com

One of Hollywood’s great mysteries, Jared Leto has spent his career defying its received wisdom that you can only fit one niche. Below the radar of gossip columnists, he flits from Oscar-winning performances and eye-catching red carpet appearances – green Gucci frock coat with candyfloss pink cropped trousers recently – to rock climbing and headlining with his rock band, Thirty Seconds to Mars. He fits the role of doe-eyed sweetheart, psychopathic killer and fashion frontrunner all in one.

Raised by his mother, Leto spent his childhood moving from city to city around America, learning to love the nomadic life. He studied cinema, moved to LA and was cast as the sensitive teenage love interest in the cult TV series, My So-Called Life. But Leto was more than a pretty face. A committed method actor, he has lived with homeless heroin junkies for the role of Harry Goldfarb in Requiem for a Dream and dramatically lost and gained weight playing the overweight killer of John Lennon, Mark David Chapman, in Chapter 27 and the transgender drug-addict, Rayon in Dallas Buyer’s Club. Winning an academy award for his work, Leto never breaks from his character on set. After years of art house, Leto recently went for blockbuster as the Joker in Suicide Squad, taking on the role left by the late Heath Ledger. All this while he has been fronting his rock band alongside his brother, with record sales in the millions. Now he has taken another turn on his alternative Hollywood path, working with Gucci’s creative director, Alessandro Michele as the new face of Gucci Guilty. He spoke to Caroline Davies about commitment, guilt and never quite letting go of the joker.

Jared Leto in the Gucci Guilty campaign

LUX: What scents do you associate with your childhood?
Jared Leto: The smell of a campfire is always pretty powerful. It brings back certain times and adventures.

LUX: What was the first scent you wore?
JL: I think one of my grandfathers got me and my brother Old Spice and Brut soap-on-a-rope.

LUX: Acting, directing, music. Are they different parts of your personality? How do they inform one
another?
JL: It’s been challenging to make them all work. They take a lot of time, which has always been the
biggest challenge for me. How do you find the time to make room for several lovers, I suppose?

LUX: You spent much of your childhood moving around America. Has it given you a wanderlust?
JL: I would say that I like new experiences so that’s sometimes the part than can keep you travelling.

LUX: Where is your favourite place in the world? What would you do there?
JL: There are so many places around the world that I really love. The national parks in America have to be some of my favourites.

LUX: You’re known for your commitment to roles. What has been the most difficult part to play? Why?
Jared Leto: The Joker was probably one of the most difficult, that and Dallas Buyers Club. It’s just very dark and emotional. There was a physical component – I had to lose a lot of weight, so it was really challenging.

LUX: Have you ever scared yourself with a character? When?
JL: I was more concerned with the work that I needed to do in order to try and do my best.

Behind the scenes shot from the Guilty Gucci campaign by Alessandro Michele

LUX: Which character was the hardest to let go of?
JL: The Joker still visits from time to time. So be careful.

LUX: Why Gucci? Why now?
JL: Alessandro drew me to the collaboration and we had met and become friends. And so when he asked me to do it, I was so excited. I thought it would be really fun to join him in this great adventure.

Read next: Gorden Wagener on creative intelligence

LUX: Tell me about creating the footage for the Guilty campaign. You filmed in Venice in December; what was the atmosphere like?
JL: It was improvisational. It was very creative. It was a unique story of this guy and two women on an adventure, and it’s magical but it’s good. It was a lot of fun to make, and a great group of people to work with.

LUX: What do you think of when you think about guilt?
JL: Guilty is a frightful way to mean taking some chances and not always playing things safe.

LUX: How would you describe your choice of clothes?
JL: I don’t really put very much time and variation into fashion to tell you the truth. Maybe that’s a good explanation for a lot of things. I have fun with it and I’m not worried about being too safe with it because at the end of the day, it’s really not big a deal. So I just have a bit of fun with it.

A still from the Gucci Guilty campaign, filmed in Venice

LUX: Do you think that fashion can feel limiting for men?
JL: I think most men’s fashion is pretty boring, utilitarian, safe, and there is something to the
unpredictability of what Alessandro does that’s really compelling.

LUX: How do you view Hollywood?
JL: Well, I’m glad that I am where I am now. I think you sometimes have to throw a bit of caution to the wind. I have taken long breaks from acting. And that’s okay.

LUX: What’s the best piece of advice you’ve ever heard about life and acting?
JL: Commitment, to commit

Rami Mekdachi has worked as a perfumer for over twenty years, collaborating with some of the world’s best known brands, such as L’Oréal, Colette, Lacoste and Chloé. And now, he’s created his own high-concept brand, Lola James Harper, bringing together his passion for music, film, design and fragrance with his friends and family. Millie Walton speaks to the Frenchman about curing perfectionism, capturing memories and bringing creativity to the hospitality industry.

Rami Mekdachi

LUX: When did you decide to master perfumery?
Rami Mekdachi: I never decided really. Encounters and opportunities make things happen in our lives. In 1996 I met Catherine Raiser, Head of CCB/L’Oréal. We decided to work together and I joined as a Perfume Developer. That same year, I met Pierre Bourdon and Benoist Lapouza, two amazing perfumers, and now two friends. That’s when I realised how grand the perfume world is. How playing with scents, images, poetry, myth and design can be powerful and generous. How wide and touching it can be…

LUX: Do you have a favourite scent?
RM: I have so many!

LUX: Have you ever struggled to capture a certain smell?
RM: Anything I do, I do it for the term. I do not struggle, I just take my time. I have 100 projects going on at the same time. I am way too much of a perfectionist and when I was 20 years old, I spent too much time on little things, struggling to get what I wanted and trying to get it as fast as possible. Now I have found the cure: 100 projects at a time, no time to lose, when it comes, it comes, when it does not come I change the project. My days are super diverse, every two hours I change fields and projects. That is my cure to perfectionism.

Read next: Marsden Hartley’s Maine at The Met Breuer 

LUX: You’ve had a very successful career as a perfumer, what led you to create Lola James Harper?
RM: For twenty five years, I have been playing music with great singers around the world and I would take pictures for music and travel magazines. Music and photography were in my blood even before perfume. My work as a perfumer was inspired by those experiences. I was lucky enough to have the chance to work with great people and big brands: Colette, Ines de le Fressange, Costes, Lacoste, Chloé, Roger Vivier, Dinh Van. Lola James Harper was a way to gather all the people I love and the three fields I enjoy: music, photography and perfumery.

LUX: Is there a central concept that ties all of your products together?
RM: Good and touching memories of places and people we love, generous and elevating mind sets.

LUX: The names of your candles suggest that their scent evokes a particular memory for their creator. Is it important that the customer realises the story behind the scent or is it more for the purpose of your inspiration?
RM: The point of it all is to share a life and moments that could be touching and evocative for everyone, to transport and make everyone dream. We are all dreaming machines. With Lola James Harper pictures, movies, music and fragrances I want to give to everyone the opportunity to feel free to dream and to do it.

Lola James Harper scented candle

LUX: How does your experience in perfumery inform your other creative pursuits? Music and film, for example?
RM: In music, film and perfumery, I have to compose ingredients together to create a new evocative world. In music I mix sounds, in perfume I mix fragrance notes, in film I mix pictures, motion pictures and sounds. Music helped me to get into the perfume field much faster in 1996, then working with amazing perfumers helped me to enhance my comprehension of a sound mix. Trying to imagine what a fragrance note evokes to people, what colour, what mind set, just opened my consciousness to what immaterial things provoke in our apprehension of the world and gave me so many clues about how to edit pictures, sounds and colours in a film. Life is a huge place to learn and now I know that when I am looking for any answer it always lies somewhere else.

Read next: Fraser sets the standard for ethical and adventurous yachting 

LUX: What’s the most difficult part of your job?
Rami Mekdachi: The logistic and legal part of it! Legislation shifts so often in the perfume world that we have to change our fragrance composition and stickers every year.

LUX: Where do you go to escape?
RM: The basket-ball court with my son. Movie theatres with my daughter. Walking the town, any town, with my wife, son and daughter. Road tripping the world, renting a car with my family and cruising for days. And when I want to be alone, I like to go to any good coffee shop with good music and tasteful coffee where I know no one.

Lola James Harper Shop in Le Bon Marché department store, Paris

LUX: What lies ahead for Lola James Harper?
RM: Lola James Harper is a magical project. It gathers my family and all my friends and my encounters for over two decades. It brings together my three fields, music, photo and perfumery. I love to see people passing by our places and just feeling happy looking at our pictures, listening to our music and testing our fragrance memories. I am really proud to have achieved all that in one successful project.

Now we are working on opening full Lola James Harper destinations, hotels! Hotels with basketball courts, music studios, TV basements, vinyl shops, coffee shops, full of travel and music pictures, full of good fragrances and our way of life. This should happen in 2018. And just for now, we are finalising our first movie, 85 minutes about the last two decades, globe-trotting the world, discovering music, pictures, friendship and family.

lolajamesharper.com

Canuck Yankee Lumberjack at Old Orchard Beach, Maine. By Marsden Hartley. Courtesy of Hirshhorn Museum and Sculpture Garden, Smithsonian Institution

American artist Marsden Hartley travelled extensively throughout his life, labelling himself “the painter of Maine“. Indeed the state’s rugged, lush landscape recurs in many forms throughout the artist’s extensive body of work, revealing a continued attachment to and dialogue with his homeland. The retrospective exhibition at The Met Breuer features 90 of Hartley’s paintings and drawings, leading the viewer on a chronological journey from sombre, dark landscapes to abstract cubist influenced figures during World War I to Cézanne-esque seaside scenes and homoerotically tinged portraits of working class men. The display pays homage to Hartley’s unique vision, creative variety and his continued significance within the American modernist movement.

Marsden Hartley’s Maine runs until 18th June 2017 on Floor 3 at The Met Breuer, New York

More and more luxury brands are pledging their commitment to protecting our planet by valuing environmental concerns as highly as their customer’s expectations. Leading the way in the luxury yachting industry, Fraser announced a partnership with Plastic Oceans Foundation earlier this year to fight the pollution of our marine environment whilst announcing new, adventurous charter destinations where their clients can experience the wonders of our natural planet first hand. As part of our luxury leaders series, Millie Walton speaks to Fraser CEO Raphael Sauleau about the evolution of the yachting industry, ethical luxury and adventures into the Antarctic.

Raphael Sauleau

LUX: How has the luxury yacht industry changed in recent years?
Raphael Sauleau: The industry has changed and developed in a number of ways; in terms of charter, clients are often leaving bookings until the last minute in the hope of getting a last minute deal, however this often leads to disappointment as their chosen yacht may already be chartered out so they have to settle for something else that is still available. In terms of sales, buyers are becoming a lot more savvy and price driven, since the financial crisis they always want to push to get the lowest possible price, however sellers are also very aware of what they’ve paid for the yacht and invested into it and now set much more realistic asking prices so there is less room for negotiation.

In terms of the yachts themselves there is now an increasing trend to be more environmentally friendly, both in terms of the materials used in the construction and to be more self-sufficient which in turn allows for longer cruising periods and particularly to reach more remote destinations. Due to developments in technology, designers are also able to create yachts that use more glass to allow more natural light in and more sophisticated doors and retracting walls that allow more indoor/outdoor spaces.

We have also seen an increasing number of small companies setting up, 1 or 2 people offering charter or brokerage services. They have low running costs and will often undercut some of the more well established companies but of course they can’t offer the same level of expertise and experience that a company like Fraser can.

Imagine. Courtesy of Fraser.

LUX: What are the expectations of the modern luxury traveller and how does that differ from the past?
Raphael Sauleau: This obviously varies by client but we have noticed an increase in people wanting to have unique experiences, create memories that they will treasure forever. Many clients no longer want to go and sit on their yacht anchored off St Tropez and visit all the local beach clubs (although this is still very popular), instead an increasing number would prefer to do something different that they haven’t done before or is done by very few people. This could be exploring a unique destination such as Antarctica or a unique cultural experience such as a Va’a, a traditional Tahitian welcome from locals on their outrigger canoe, or even just enjoying an action packed holiday in a more traditional location but with lots of adrenalin pumping toys.
In terms of service, the main difference we have noticed is the food on board, clients are a lot more health conscious and have more specific dietary requirements such as vegan, gluten-free or even raw food.

Read next: Supermodel and restauranteur, Alicia Rountree on home cooking and dressing up

LUX: How do you balance innovation and tradition?
Raphael Sauleau: We are proud of our heritage and the experience and knowledge that this represents however we are always looking for new ways to provide a better service to our clients. This could be anything from launching our new website which is more adapted to modern day browsing on mobiles, to being the first company to use Augmented Reality to promote our yachts and show potential clients what it’s really like to be on board. However innovation is not just about the latest technology, we’re also working on efforts to help the industry develop, such as improving regulations that are more suitable to yachting and protecting the marine environment so that we can be sure that the industry is protected and continues to grow for years to come.

LUX: What are the most popular charter destinations nowadays?
Raphael Sauleau: The Med and the Caribbean are still by far the most popular choices for charterers however we are seeing a steady increase in charterers wanting to explore Asia and the South Pacific as well as an interest in the Antarctic. There are some terrific cruising grounds in these regions and as yachts are being built to do more long distance cruising and be more self-sustainable these regions are becoming more and more accessible.

Hanse Explorer. Courtesy Fraser.

LUX: You’ve said before that ethics are important for Fraser, what does that mean?
Raphael Sauleau: We’re working in an industry with one of the most highly valuable products on the market today, there are very few things that can come close to the value of a superyacht. Due to the large sums of money involved and the lack of transparency in some areas of the business you occasionally hear of people who are too focused on just closing a deal, at whatever cost, or taking their own cut on services or products that are outsourced. At Fraser we pride ourselves on always putting our clients’ interests first, we want to find the best yacht for them, be it for sale or charter and we won’t push them towards something just so that we can close a deal. We also don’t take any commission on services or products ordered through our management division, the original price of the supplier is what the client will pay.

LUX: Can luxury ever be truly adventurous?
Raphael Sauleau: Absolutely, I think if you speak to anyone that has been to Antarctica or a remote South Pacific island they will say that it was one of their greatest adventures. Admittedly you might have to go ashore to experience the real adrenalin pumping encounters with some of the local wildlife but it is still an adventure to be experienced before you return back to the comforts of your luxury yacht.

Paraffin. Courtesy Fraser.

LUX: How would you define an exclusive experience?
Raphael Sauleau: An exclusive experience is one that very few people can take part in; many people would say that owning or chartering a yacht is an exclusive experience and I would have to say I would agree. However it can also be an experience that money can’t buy, a special moment that you cannot buy off the shelf. We’ve organized for clients to be whisked by helicopter to the top of a glacier where they can enjoy a private 5* lunch with the most incredible views imaginable, or another very popular activity on our charters is being taken out by a local Greek fisherman in his little fishing boat on the most pristine clear waters to catch your dinner for the evening. Whatever it is, the overriding common factor in an exclusive experience is that it will create a unique memory that you and your family or friends will treasure for a life time.

Read next: Sushi Shop brings fine dining to takeaway casual

LUX: What’s next for Fraser?
Raphael Sauleau: We’re currently working on a number of new initiative such as our partnership with Plastic Oceans, many of us (including our clients) are realising that the oceans we cruise on are becoming increasingly damaged and we want to make sure that they are protected and there for us to enjoy for years to come. As we mentioned before we’re also working on some initiatives to help make the industry more transparent and regulated, we have a vast amount of knowledge gathered over the last seventy years and we want to make sure that we lead the way for the industry to grow and develop further. And of course there are some other projects and partnerships that we’re working on which we’ll be announcing over the coming months but unfortunately I can’t say anything further at this stage.

Mystic Tide. Courtesy Fraser.

LUX: How do you relax?
Raphael Sauleau: Aside from spending time with my wife and daughters I’m a keen sportsman and regularly compete in Triathlons and Ironman competitions. Training and taking part in these endurance races is a great way for me to switch off from the every day juggling act of managing one of the world’s leading yacht brokerages. However when I want to do something a little more relaxing there’s nothing better than picking up a good book and listening to some chilled out music

fraseryachts.com

Mauritian model and restaurateur, Alicia Rountree

Sydney Lima

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

THIS MONTH: Mauritian-born Alicia Rountree leads a hectic life doubling as both supermodel and restaurateur. Since signing to Models 1 at the age of 17, Rountree has travelled extensively shooting campaigns for the likes of L’Oréal, Victoria’s Secret and Ralph Lauren. In 2010 whilst living in New York she opened ‘The Tartinery’ with close friend Nicolas Dutko. Situated in the Nolita district, the restaurant specialises in open faced sandwiches and tartines, inspired by Alicia’s love of french cuisine and the simplicity of fresh ingredients.

Sydney Lima: How did you first get into modelling?
Alicia Rountree: I was scouted a few times as a teenager when I was in London spending summer holidays, but I was too young to get into the business. I was then scouted at 17 at a Vogue event and I was more then ready to start modelling by then.

SL: What’s been your favourite shoot to date?
AR: It was a shoot for Italian Elle, shot in Mauritius. The team loved my family so much that they added them into the story. We all have wonderful memories from that shoot.

SL:What do you love about modelling?
AR: Travel, discovering new places and cultures, meeting new people and making friends along the way. I obviously love clothes and fashion
in general so I love the dressing up part too!

SL: What do you hate about modelling?
AR: It can be very lonely sometimes. Always packing and unpacking your suitcase. It is sometimes quite hard on your body shooting for long hours and travelling non stop.

SL: What inspired you to open your own restaurant?
AR: A restaurant like Tartinery did not exist in New York. We found that there was a place missing where you can meet up and have fresh local food, easy to share in an industrial-chic environment with nice music.

Read next: Copenhagen’s youth on why their city is the greatest

Sydney Lima: Where did you love of French cuisine come from?
Alicia Rountree: I went to Paris a lot as a child and have so many memories eating at French cafes. French people have a love of food that is different to anywhere else. Also they don’t care about eating carbs, they love a good fresh baguette or croissant!

SL: Did you get involved with much of the interior design and aesthetic of the restaurant?
AR: Yes it was important to have the place be charming and sophisticated. I remember even painting the chairs myself to get them done the right way.

SL: What inspires you on a daily basis?
AR: Being grateful. I know that I am very lucky to have the life I do and I never take anything for granted. I love my family and friends and make sure that they know it.

SL: Do you have a role model within the industry?
AR: Not really. I like people who stand for their own beliefs and are strong. But I don’t really have a role model.

SL: How do you rate your cooking skills?
AR: I am a good cook. I get it from my mum. But I don’t really have the time to cook much. Only in Mauritius with all the family, then it’s so much fun to cook for everyone.

SL: What would be your signature dish?
AR: Avocado toast! Can you call it a dish? I do many delicious variations.

SL: What plans do you have for 2017?
AR: Learn more and share my knowledge with whoever wants to listen.

The colourful buildings of Nyhavn

A young writer’s view on why Copenhagen makes such an impression; and her pick of six hip young Danes, talking about why their capital is the best city in the world. And, no, it’s not about the hygge

By Ella Johnson

Copenhagen is fast becoming the coolest Scandinavian kid on the block. A fashion hub and destination of culinary excellence, Denmark’s capital is making waves around the world. And at the centre of it all? Its youth.

Copenhagen has an undeniable sense of vitality; it is a place where young people can challenge ideals and rewrite the rules. And what’s more, everyone appears to be tall, slim and stylish. Yet their mutual winning of the genetic lottery is the only thing these natives share in common. Each person dresses exquisitely and uniquely, oozing an innate personal style. Earthy hues keep these otherworldly urbanites grounded, whilst androgynous silhouettes nod towards a progressive society. And what’s refreshing is that none can be seen tottering on sky-high stilettos or wielding impractical handbags – the Danes dress for themselves and comfort is key. (Hint: if it can’t be worn on a bicycle, don’t wear it.)

So what’s the driving force behind this unrivalled style and nonchalance? You would probably guess hygge, and you may be right, although this overused term doesn’t even begin to get there. My concept of hygge is much more than ‘cosiness’ and woolly jumpers – it underpins culture as a whole. Egalitarian by nature, Danish society is people-oriented. It has nurtured its youth and they are thriving; Copenhagen is full of inventive young people simply living in the moment. Whilst navigating the bustling streets no-one can be seen brusquely pushing through the crowds, urgently trying to get somewhere else. It has been said that the journey is as important as the destination, and in no other place has this phrase rung so true. The Copenhagen kids are the ones to watch. Don’t just take my word for it – they’re here to prove it.

Mathilde Topsøe

Mathlide Topsøe

Mathilde is a 21-year-old student at Copenhagen Business School and has been working as a model part time for 5 years.

Describe your generation.

The youth are characterised by their passion for whatever interests them.

What makes Copenhagen special?

Somehow, the city has managed to stay very local – the atmosphere here is really something. The different neighborhoods [Nørrebro, Central Copenhagen, Vesterbro and Frederiksberg] all contribute something unique, making the city fit for everyone. Copenhagen tends to steal people’s hearts – it has mine, anyway!

Where are your favourite places to go?

If you ever find yourself in Copenhagen, take a walk to St. Ann’s place, have a coffee at Union Kitchen and then walk to the Amalienborg Castle. In the summer hang out at Ofelia Beach with music, street food shops and ice cream. The Meatpacking District [Kødbyen] is also a cool area with lots of great restaurants. My favorite is Gorilla, which serves new Nordic food in small portions so that you can share and taste a little bit of everything.

Where do young people go out?

Chateau Motel and Arch are the best clubs in town, while Balthazar and Ruby’s make great cocktails. My favourite wine bar is Nebbiolo, where you can share a platter of Italian specialties with a good bottle of wine.

Are you a typical Copenhagener? 

I’m terrible at using my bicycle, which is very atypical! But I feel like a real Copenhagener on Sundays when all the shops are closed. The city is very quiet and all the people walking the streets are locals. That’s when I feel truly local.

Levino Tvarnø

21-year-old Levino lives on Amager, an island that forms part of the city, and works as a pub manager. He has always lived in Copenhagen and insists he will never leave.

Levino Tvarnø

What’s the best thing about Copenhagen?

The rugged beauty in its architecture. My favourite building is Vor Frelsers Kirke [a baroque church, famous for its helix spire with extensive views over the city centre] – I think of it as the Danish Eiffel Tower!

Where do young people like to hang out?

A lot of young people go out at the weekend to Christiania. It’s a free state in Copenhagen – organised crime at its best!

How important is fashion to Copenhageners?

It’s quite common not to care about fashion in Denmark – sometimes it’s cooler not to.

Denmark was voted number one in the World Happiness Report for the third time last year. Do you agree with this?

I don’t personally see us as very happy people. I’d say the Danish are quite cynical! No one talks to each other on the bus or at the supermarket – people conversation. But there’s no doubt I’ve had awesome experiences with strangers. If we got voted the happiest nation, I’m not complaining!

Karla Bak

Karla is 15 years old and attends a boarding school in Oure.

Karla Bak

What’s the best thing about Copenhagen?

The people. It’s a city that never sleeps! No matter what the time is, you’ll always see someone walking down the street.

Where do you hang out with your friends?

We like to be in the middle of everything – you’ll often find us at a café in the centre of Copenhagen on a street called Læderstræde. My absolute favourite is Café Zirup.

How would you describe your generation?

The Danish teenagers are quite wild. Our society is very relaxed – we can buy weak alcohol from 16, but we start drinking even earlier. We’re known as the teenagers who drink the most in Europe.

Do you think it’s a good thing that you can access alcohol from such a young age?

I do. Most teenagers here are very independent. We’ve grown up learning how to take care of ourselves.

What influences the way you dress?

I don’t care what people think of me. I dress to look good and to be the best version of myself, but if someone has a negative opinion about my clothes or me in general, I couldn’t care less.

What are your hopes for the future?

I’d really like to work with people – maybe those with social issues. My mother died a few months ago and she worked with a lot of different people in her life – prostitutes and drug-addicts, for example.

Celine Nyegaard

Celine is an 18-year-old student who lives in Vesterbrø. She has recently set up her own company, Valencia, selling T-shirts and hoodies using her own prints.

What inspired you to start your business?

I’ve always been a creative soul and couldn’t find a job in Copenhagen. I wanted to make some money and then I got the idea – there’s definitely a gap in the market for cool, simple t-shirts that aren’t as expensive as the big brands.

Celine Nyegaard

Is Copenhagen good for fashion?

In recent years it has definitely become more of a fashion hub. Fashion houses are popping up everywhere and there’s a great range of shops.

Where can you find the best food?

We have a market called Torvehallerne, which is like a big food court, where you can get all kinds of food. In Vesterbrøthere’s the Meatpacking District with great restaurants, too.

What’s your favourite thing about Copenhagen?

Whenever I walk through the centre, I almost always meet someone I know. It’s such a small place, but there are so many opportunities.

Anton Thiemke

Anton is 19 years old and in his final year at high school. He lives in central Copenhagen and works in a coffee shop, Henckell, in his spare time.

Anton Thiemke

What’s the most striking thing about Copenhagen?

Definitely the youth culture. I don’t know how to explain it. Creativity is a big thing for young people here; you can drop out of school and go study whatever you want for free. There are so many opportunities.

Is fashion important to you?

Of course! It’s very important to Copenhagen kids. There has to be some distinction in what you’re wearing here.  You have to wear what you think is cool – but not just because some cool rapper wears it. That’s what’s great about the people around me – they don’t care what other people wear. Young people are very creative.

Where do you and your friends hang out?

We spend a lot of time at nightclubs. One of my friends is opening a one right next to where I live, so I’m going to be there a lot!

Randi Mølmark

Randi Mølmark is 24 years old and hopes to study Film and Media Science at the University of Copenhagen.

Randi Mølmark, trave

What makes Copenhagen a great place?

I love that it has both modern and mid-19th Century elements. With great artists like Hans Christian Andersen and film director Carl Theodor Dreyer, it’s definitely an inspiring place.

Are you a typical Copenhagener? Do you ride a bike?

Do I ride a bike?! It’s like asking someone if they breathe! A bike is a necessity in Copenhagen.

How would you describe your generation?

We’re very relaxed about a lot of things.  Creativity is huge for us – we get a lot of support from our society, especially when it comes to art, which allows us to just follow our dreams.

Where do you and your friends go out in Copenhagen?

Everything closes at 5am when it comes to partying so young people are out all night! My favourite bar is McJoy’sChoice [on the Nyhavn waterfront] with good beer and great people. If you want an amazing hot dog just go to the local stands all over Copenhagen. But the best place is Tivoli. It’s a magical park in the middle of the city with rides and food, and in the evening it’s just beautiful.

LUX will be back to report more in-depth on the Copenhagen scene very soon, so watch this space.