Luxury kitchen appliance brand, Gaggenau, gets creative with Brazilian-born artist, Mayra Sérgio, to host an exhibition, ‘Sensorial Shelter’, in their Grade II listed building on London’s Wigmore Street. Celebrating coffee, craftsmanship, design and creativity this installation sees coffee become an art medium in the form of bricks, reflecting the rich architectural history of English bond brick laying. Kitty Harris speaks to the artist about her career, love of coffee and inspiration behind her sculpture.

Kitty Harris: You worked as a set designer for five years in Brazil – how did your studies in Amsterdam influence/change your experience as a creator and artist going forward?
Mayra Sérgio: Studying in the Netherlands [at Gerrit Rietveld Academie] changed completely how I perceive and experience the creation process. I learnt that when starting a new project the least you know what it will be in the end, the better. Not knowing for a while where you are heading can be hard, but that’s when truly new ideas can come around. I also learnt to not only shape materials with my ideas but also let the ideas be shaped by the limitations and possibilities of the material. It’s a dialogue.

Follow LUX on Instagram: the.official.lux.magazine

KH: Why set design?
MS: Since I was a kid I was crafty, always making collages, objects or paintings. When I entered film school and we started making short films it came very naturally that I would be the one in charge of creating and building the sets and props. Along the years I developed a strong sense of how to tell a story through spaces and objects.

KH: How did your relationship begin with Gaggenau?
MS: What brought us together was coffee. Their vision of the meaning of a cup of coffee completely resonates with my work. It feels like a great match.

KH: Where did the inspiration behind the ‘Sensorial Shelter’ come from?
MS: I was busy investigating about what brings a sense of belonging to people. Being a foreigner myself, I started questioning how the spaces and objects around me interfere in that feeling.

Food carries a highly evocative power that enables one to feel ‘at home’ through its look, smell and taste. Food has the power to overcome an estranged space and transform it into a place of belonging. A mug of coffee can be stronger in making me feel at home than any built architecture.

Kitty Harris: What is it about coffee that resonates with you?
Mayra Sérgio: Coffee resonates with me in many different levels. To start with it is a delicious drink. But also, like many people, I carry various warm memories of sharing it with my friends or family. And the more you learn about its process, blends and different types and origins the more interesting it gets. So there you have it in a cup: taste, smell, geography and memory all connected.

KH: How would you describe your art form?
MS: I have an interest in creating works that enable different layers of experience. That can be at the same time sensorial and make people reflect.

Read next: British model Hazel Townsend on learning to be a clown 

KH: You were fond of the English brickwork technique called English bond – what other mediums would you like to work with?
MS: The English bond idea came from presenting Sensorial Shelter in London. It would never have happened elsewhere. I find it fascinating that context can shape the work as well. I like the idea of using materials in unusual contexts.

KH: Is the process of creation different when you are commissioned to do a piece to when you are not?
MS: Commissioned pieces give you a frame to work within but in the end the way you connect ideas and create comes through anyway.

I think it’s healthy to balance both. Commissions are usually based on what people already know from you but when you create something on your own you have the opportunity to explore completely new themes and languages.

KH: What’s next for you?
MS: There are two paths ahead: I’m working on a new art installation but I also want to develop the coffee bricks further. Coffee is an incredible material with a lot of potential so I intend to collaborate with a more scientific partner to fully explore its possibilities as a product.

mayrasergio.com

Share:
Reading time: 3 min
Hazel Townsend
Unique design title model of the month
british model and clown hazel townsend

British model and clown in training, Hazel Townsend. Image by Felicity Ingram

Sydney Lima

LUX contributing editor and Storm model, Sydney Lima continues her online exclusive series, interviewing her peers about modelling life and business.

THIS MONTH: Four years into a career as a successful British model Hazel Townsend, a regular face on the pages of Vogue and Elle, discovered a new passion: clowns. The 23 year-old Storm model began raising money using a crowd funder page to pay for a year of clown school at the prestigious École Philippe Gaulier, where the likes of Sacha Baron Cohen and Helena Bonham Carter studied. During London Fashion Week, Townsend took donations to wear humorous costumes to her castings, which she documented on Instagram. This year she began her training.

Sydney Lima: When did you first get scouted?
Hazel Townsend: This is a little hazy in my memory now. I was 18 but I think I was 19 before I actively started pursuing it.

SL: What are you favourite things about working in fashion?
HT: No matter how uninterested in fashion I have pretended to be, you end up soaking up knowledge and forming your own opinions on things, getting an eye, appreciating aesthetics. I have a whole new reason for applying this since playing with theatre. Oh and the people. You meet some of the best people.

Follow LUX on Instagram: the.official.lux.magazine

SL: Has there been a favourite shoot to date?
HT: That’s almost too difficult to answer. Are we talking about the process? The result? Or the prestige? My favourite shoots are where I get given the opportunity to play. I did a shoot with Anya Holdstock a while back where I got to romp around the new forest where I grew up. So that was pretty special.

Hazel townsend model

Image by Nicola Collins

SL: What inspired you to go to clown school?
HT: I just slowly got absorbed into the cult. There were a couple of shows that made me piss myself laughing and I had no idea why. So I made the decision to seek out that pleasure and that beauty.

SL: Have you always been interested in theatre?
HT: No not at all! I always thought I was going to be Indiana Jones. Going out with a puppeteer sort of opened up that world for me. I had a lot of fun being a quiet observer but soon I couldn’t contain the impulse to get up and make things.

Sydney Lima: Do you see modelling as an extension of your creativity or something that exists separately?
Hazel Townsend: It has definitely been where I have learned the most about the creative process. Every shoot now feels like a small opportunity to perform now.

SL: What are your plans for the rest of the year?
HT: I am going back to school for the main clown module and then I am planning to plan some plans to unleash what I learn on the world.

Share:
Reading time: 2 min
william kentridge exhibition
William Kentridge south african artist

William Kentridge, “The Refusal of Time”

William Kentridge exhibition

William Kentridge, “The Nose”

Travelling from the Whitechapel Gallery in London to Museum der Moderne , Salzburg, “Thick Time” by William Kentridge is an intriguing and comprehensive exhibition investigating the South African artist’s multimedia dialogues with themes such as colonialism, racial capitalism and revolution. Sketchy, charcoal animations, video installations and drawings fill both of the museum’s spaces in a giddy insight into Kentridge’s complex and macabre aesthetic.

Follow LUX on Instagram: the.official.lux.magazine

Yet it’s the theatrical elements that are perhaps the most captivating and revealing. As an actor, producer, set and costume designer, Kentridge’s visual art is heavily influenced by performance and narrative; the exhibition’s opening was timed to coincide with the premiere of Kentridge’s production of “Wozzeck” at the Salzburg Festival and tracks the artist’s theatrical career from the late 1970s to present through a display of posters, designs, models and costumes. Kentridge is a maker of worlds. His work across all mediums is textured, dark and completely consuming.

william kentridge south african artist

William Kentridge, “Second-hand Reading”

Millie Walton

“Thick Time: Installations and Stagings” runs until 5th November 2017 at Museum der Moderne, Salzburg

Share:
Reading time: 1 min
Elephant camp Four Seasons golden triangle
Elephant rehabilitation

Two of the rescued elephants at the Four Seasons Tented Camp

Digital Editor Millie Walton steps into a nostalgic world of romance at the Four Seasons Tented Camp in the Golden Triangle region of Thailand to learn more about life in the jungle and to meet the resident elephants who have been rescued from the nastier side of the country’s tourism industry.

It’s just after sunrise and the sky is bleary eyed. The sunlight shines through the haze over the jungle and the morning song of the cicadas reverberates rounds us. We’re at the northernmost edge of Thailand on the banks of the Ruak River, overlooking Myanmar straight ahead, to the right is Laos and beyond that the distant mountains of China. Our safari tent is high up in the trees, a secluded hide-out harkening back to 19th-century style travel with hardwood floors, leather furnishings, intricate hammered metal surfaces, hurricane lamps, a grand stand-alone bathtub and an outdoor shower. It’s indescribably romantic.

Four Seasons elephant camp

A Deluxe Tent perched high up in the trees overlooking Myanmar and Laos

Minutes after arriving, by long-tail boat skimming gracefully over the dark green water of the river that visibly changes shade as you enter into the thin strip separating Thailand and Myanmar, we were cast into a narrative of old-world adventurers. This is the Four Seasons Tented Camp Golden Triangle, a natural retreat and foundation for rehabilitated elephants. Elephants are one of Thailand’s most popular tourist attractions with so-called “sanctuaries” flogging package experiences where you can bathe and ride an elephant. But what most visitors don’t realise is that many of these highly-intelligent animals are illegally captured, separated from their families and forcibly tamed through cruel training practices involving beatings and stabbing with bull-hooks. The Four Seasons in partnership with the Golden Triangle Asian Elephant Foundation works hard to rescue such mistreated elephants, providing them with a loving home in a humane and natural environment where they are cared for by their own mahout. They’re still used for trekking, as they cannot be released back into the wild, but it’s gentle work and only voice commands are used.

Golden triangle camp four Seasons

Follow LUX on Instagram: the.official.lux.magazine

At breakfast, I’m nudged on the back by the tip of a long trunk. I pick up a banana from the table and very gently the trunk plucks it from my hand, curls under and feeds it into a gaping mouth before returning for more. The grace and patience of such a huge animal is overwhelming. “Yuki is cheeky,” Rain, one of the resort’s tour guide tells us as we sit down to eat. “When I was her mahout, she used to pull me down off her back with her trunk.” He laughs, and we smile weakly taking in the towering height of the elephant, the largest of herd and the youngest of the group, but it’s an important reminder that whilst these elephants are trained, they’re still animals and you have to earn their respect and trust, especially since many have had bad experiences with people in the past.

Elephant camp Four Seasons golden triangle

A Mahout sits with two elephants at breakfast

Later, we’re standing in a barn ready for our own training. We’re dressed in the traditional Mahout costume – matching blue denim shirt and trousers – that the elephants are familiar with, as one of the camp’s mahouts talks to use about handling the elephants: “You can stroke them, but don’t try to hug their trunks, the underside is very sensitive,” he explains, patting the side of a huge cheek. “Speak softly, but firmly and try to avoid speaking too loudly or shouting around the elephants.” We all nod silently. Then he demonstrates how to climb onto the elephant’s back in three different ways. “Okay, now you’re go,” he points at me. On command, Puang Phet, my elephant for the afternoon, slowly lowers her head, and with help, I vault behind her ears so that I’m sitting backwards. Feeling slightly dizzy, I cautiously turn myself around. We trek slowly to the river that afternoon, for the elephants to bathe with us clinging on their backs as they squirt water at us and plunge their heads beneath the surface. It’s an honour to be so close to such beautiful animals and whilst I still wince at the thought of elephants being held in captivity, it’s obvious the mahouts at the camp deeply care for their elephants and have developed a relationship of mutual respect. It’s humbling to be around.

Four Seasons elephant camp golden triangle

Bathing in the water with the elephants

Read next: Why Chiang Mai is Asia’s hottest city

Four Seasons Tented Camp

In the evening, we wander along the lamp lit path, deeper into the jungle, to the spa for open air massage on a private suite deck surrounded by the bubbling sound of frogs. The therapists, like the rest of the camp’s staff, are locals from the Golden Triangle region who have grown up in the exotic wilderness of Northern Thailand, foraging plants for natural remedies, cooking and healing. Thai women are traditionally taught the art of massage from an early age so they are experts at what they do and so serene that they diffuse calm into the atmosphere as they move, gently washing our feet with kaffir lime before guiding us to the treatment beds. For the massage, I choose a sensual blend of ylang-ylang and jasmine oil. The oils used are all natural, with many homegrown on the premises, as we’re shown on a foraging walk the next day, and we’re advised to leave them to sink into our skin for a few hours to enhance the benefits so we arrive at the Burma Bar that night glistening. It’s here guests meet for cocktails and canapés before being given a lift to the wine cellar in the camp’s jeep for cheese and wine tasting, followed by a long, indulgent dinner at the rustic Nong Yao restaurant. It’s all very casual and relaxed, even more so since it’s all-inclusive with a limited menu so that you don’t spend ages agonising over which wine to order with which dish, and the hearty cuisine is divided into Asian and Western options – the chef’s Gaeng Kiew Warn Goong (green curry prawns) is the best I’ve ever tasted: fresh, rich and flavoursome.

Four Seasons Tented Camp

The entrance to the Wine Cellar where tastings are held every evening before dinner

We find our tent has been prepared for nighttime with a plate of local sweet treats to try before bed and the back and sides zipped down providing privacy, with the front still open so that we can watch the fireflies dancing in the dark and fall asleep to the sound of wild. It’s a beautiful example of how luxury and nature can live harmoniously. Whilst there are plenty of resorts are built into unique and stunning settings elsewhere in the world, there are few that manage to present the highest level of indulgence and service as the sideline attraction to the natural wonder of its surroundings and the majestic animals that share the space. It’s a truly unforgettable place.

All images by James Houston

fourseasons.com/goldentriangle/

Share:
Reading time: 6 min
Wendy yu wears bespoke desinger dress
Wendy Yu

Wendy Yu flies between London and Hong Kong for her businesses on a regular basis

Wendy Yu is an entrepreneur and philanthropist, and the founder and CEO of Yu Capital. With investments in China and Europe in fields as diverse as transportation and sustainable fashion, Yu is a visionary – with a penchant for dresses. As the youngest member of the British Fashion Council board of trustees, founding member of the Victoria and Albert Museum’s ‘Young Patrons Circle’ and heir to her family’s business Mengtian Group (China’s leading wooden door manufacturer), she is a Renaissance woman par excellence. Kitty Harris chatted to Yu over an English breakfast in London about her new group, Yu Holdings, sustainable impact investment, and her healthy obsession with ball gowns.
Wendy Yu entrepreneur

Wendy Yu

LUX: Your father runs the Mengtian Group and your mother is a successful private investor. What are the most important lessons you learnt from them?
Wendy Yu: Resilience and being determined. I think my dad is a dreamer, but he is genuinely determined and I really like that. He built his business from scratch and I think he has encountered a lot of hardships during his lifetime, but he never quit. He is always so passionate, determined and relentless about what he is going to achieve.

Since I was young, I have had the mindset that if I want to achieve something, I will find any possible way to achieve it. My dad has taught me about the ‘win-win’ mindset, that in everything you do, if you want to keep it sustainable, you have to not just do it for yourself, but also for others. Before I came to study in England, when I was fifteen, he had this really long talk with me. He said “there are three qualities that I want you to have in your life. First of all, to be a loving person. Secondly, always to fight for the better version of yourself and always think about how to improve yourself. Thirdly, never be afraid of hardships and be relentless about what you want to get.”

Follow LUX on Instagram: the.official.lux.magazine 

LUX: As vice chairman of the family company is there ever any tension when working with family members?
Wendy Yu: Yes, absolutely. I am a very logical person, but sometimes with family business it can get too emotional when you have different ideas to each other. My dad is a very solid entrepreneur, but he is very Chinese. When he comes to England, he doesn’t eat British food and will only eat Chinese food. He loves spicy, authentic hotpot only at home. I think there is definitely tension, because there are so many big personalities and strong characters. But, at the same time we have bonded with each other and we just want the best for the company and the best for each other.

My dad is very happy with the company being one of the biggest manufacturers in Asia and China and he is happy with the brand. He is happy to make the most out of the Chinese market, because it is so big. My vision is really to expand my family business and legacy globally and to create a solid and well-established international company and brand. My education and experience in England, since my teenage years, has given me opportunities to grow up with both eastern and western mentalities and perspectives; that is where the conflict lies sometimes. Very recently I have restructured my company, Yu Capital, and the main entity will be based in Hong Kong. Under Yu Holding, there will be Yu Capital, Yu Culture and Yu Fashion, because I’ve realised so much of what I do is not just the investment. There is philanthropy, cultural exchange and fashion collaborations.

Entrepreneur Wendy Yu pictured on red carpet at The Fashion Awards 2016

Wendy Yu at The Fashion Awards 2016.

My vision is to connect investments with the innovation and creativity between the East and the West and I feel that Yu Holding will be a better entity than Yu Capital to be strategic about engagement with these sectors. I usually divide my investments into financial investments and strategic investments. Yu Capital would be more focused on financial investments, that is on the technology side like Didi, the Chinese taxi app, and Tujia, China’s home-rental website and hedge funds.

The strategic investments would be in fashion, cultural exchange to support the museums and the art world, to connect art between the East and the West. Those are two of my big passions and I feel I can say that ninety percent of the time, I spend time on my own business: Yu Holding and Yu Capital. I feel the pressure that no matter what I do and how well I do within my family business, my dad will always be the person saying yes and no. I am like my dad, as I like having the say of what direction to go in. I think he will be proud to see what Yu holding is going to achieve in the next three years and I can prove that my vision isn’t bad or limited , because I want to do things globally, not just in China. I like being independent and I think it would be a waste of my experience and education here if I don’t connect the world with China.

Read next: Salvatore Ferragamo on family prestige and Tuscan indulgence

LUX: It sounds like your business is global, so it isn’t aimed at any one territory. Is that right?
Wendy Yu: Yes, that is absolutely right. I have two partners who stay in Shanghai and they come from very solid financial investment backgrounds, one of whom is my cousin. There is still a bit of family force there but that is to make sure that I don’t do anything crazy. Yu Holdings is really my vision and my two partners are amazing. They love that I am creative and pull off different business deals. They love the idea that I’m a great matchmaker. I am good at spotting and sensing which two companies or parties will potentially have great synergy and to be the bridge that joins them.

LUX: Is part of the plan to set up a luxury group?
Wendy Yu: Absolutely, but it would be in ten years, because I think I am at the beginning stage of my career. I think I leave my mark on everything I do, and it is important that the projects are commercially successful as well. With my strategic investments, I put less money in, but I have the presence and we help each other. I have a team doing the portfolio management for me, but at the end of the day, I am the one that is making the decisions. I think after you’ve done all the due diligence and risk assessments you have to go with your heart.

LUX: Why was it important for you to be involved in the Young Patrons Circle at the V&A?
Wendy Yu: I was invited to be the founding member of the Young Patrons Circle; they know I support a lot of different museums and art galleries, so it seemed natural that they asked me.

Sian Westerman, Caroline Rush (Chief Executive of the BFC) and Wendy Yu on terrace in London

Sian Westerman, Caroline Rush (Chief Executive of the BFC) and Wendy Yu

LUX: You’re the youngest patron of the British Fashion Council (BFC) Trust – what does your role involve?
Wendy Yu: I joined a while ago and through the BFC platform I get to meet a lot of designers and learn the challenges they have encountered. I have become friends with a few of them and we have bonded. I support them by introducing them to all of my friends. I love to support women and the people I like, with no other intentions. When I think a girlfriend will like their work, I just introduce them to each other. It is a win-win situation for both of them and I take no commission! My family really believes in karma and I think that in the long-run, if you support people they will support you back. I usually get along with two types of people. One type is very creative (designers and artists) and the other type is those in the finance world. I think there are two parts of me, one is very geeky and numerical, and I love to be creative and to think outside of the box.

LUX: How much input do you have in your different investments?
Wendy Yu: I am tremendously involved in them. I am very hands-on and I chat to people for specialised advice. Usually, we have around one hundred deals to look at over a year. Normally, I have a sense of whether a deal will work or not. We do a very careful analysis for around thirty of them. Then, I look at the report and certain things I will naturally feel are great. For example, for Didi and Tujia I knew instantly that it would work, but I still asked them to do the analysis. Decisions have become relatively quick and we made both deals over a period of two months and they are big investments. But, with fashion investments, I have to get to know the designer on a more personal level. It is generally a smaller investment and I know it is not purely financial. My financial adviser will write the report listing the pros and cons, since it is a strategic, impact investment. When I invest in something, before I make my final decision, I think, ‘what is the worst thing that could happen?’ Of course, you should also consider what is the best thing that could happen, but if I can take the worst thing that could happen, then I am happy to do it. Bottletop was one of my first investments and I am very happy with it, even though I didn’t get any return from it. I love the idea and I think the two founders, Cameron Saul and Oliver Wayman, are amazing entrepreneurs. What they are trying to do (recycling bottletops to make accessories) is great and they are supporting women in Africa and Brazil. They are growing quite fast and at a steady pace.

LUX: What is the typical timeframe to hold and sell an investment?
Wendy Yu: When I first started, I invested at a very early stage. Later I realised that’s not my favourite type of investment, because you hold it for so long. What I really like are pre IPO investments. I really like opportunities like Didi and Tujia – large companies, because I believe those companies are really shaping our world, or shaping China at least. I love being part of the change in many ways and in terms of the financial return, for example the Didi deal, I got a 47% return over a 14-month period of time, which is great. You don’t really get that from the fashion brand. I invest through a fund and we sold part of our shares already. With hedge funds, it is very calculated. You would only put a few million in and the return could be over 100% each year, but it varies because it fluctuates over time. You could make a loss of 20%, or you could win 100%. That’s why you need to invest in different hedge funds. I am very involved and I am very passionate about it, because naturally I love numbers and I am very excited by them and I love creativity.

Wendy Yu travels to Hong Kong

Dinner in Hong Kong, working breakfast in London

LUX: How do you think the investment market is going to change in the next ten years?
Wendy Yu: I think China and Asia, the emerging market, is extremely exciting. But, having said that, I think that you have to really value your opportunities carefully. I have noticed that a lot of investments that are making great returns are in China. It isn’t really happening in London. I think European or American investments, are very strategically relevant with what I want to do and achieve. It is a great value investment over the long-term. In the Chinese market, it is a great financial investment over a certain period of time. I am now also starting up a joint venture with my French partner Kacy Grine, who is an incredible capable and intelligent French banker, he was serving as an adviser of the former French President and has been a long time personal advisor Prince Al-Waleed, who is the biggest investor of Saudi Arabia. We are setting up a joint venture. We feel it is the time to connect the foreign giant technology companies or foreign brands in China and to do the matchmaking with you in the West. The Chinese companies want to go global and the global companies are interested in the Chinese market, but they really want to find the right partner and we are of value in this matchmaking process.

LUX: When you do the matchmaking, you obviously add value to your partners, but how do you benefit from it?
Wendy Yu: It varies from case to case according to the level of our involvement and the deal structure, but we generally act as their advisors and matchmakers.

Read next: Priya Paul of The Park Hotels on balancing innovation and heritage 

LUX: In terms of sustainable investment, are you looking to be more sustainable in your investments?
Wendy Yu: Absolutely. I think my philanthropy investment and impact investment is very sustainable. I am trying to balance it out. A while ago, I studied at Oxford Saïd Business School while they were doing an impact investment programme, I was very inspired. I realised that when you pass away, you don’t leave anything. You only leave the good things you have done. I think until I reach a certain level in my career, I want to pledge the majority of my wealth to the company. I don’t want to keep it all, honestly. What Bill Gates and Warren Buffett have done is wise. I don’t want to hold on to so much. I want to enjoy life for sure, but one of my missions is to do things worthwhile that I’m proud of. I want my family to be proud that I am leaving something meaningful and sustainable, that will stay there for a long time.

Ethan K handbag collaboration with Wendy Yu

Ethan K x Wendy Yu handbag collection at Harrods

LUX: Tell us about the inspiration behind the Ethan K x Wendy Yu handbag collection at Harrods last year…
Wendy Yu: We have been friends for a while and I’ve bought from him. He probably likes my energy and I like his energy. Just like with Mary [Katrantzou] and my other designer friends, we like each other’s energy. They inspire me and I inspire them. I always give them crazy ideas that they love. He said, ‘let’s do a Wendy Yu bag.’ I go to a lot of events, but during the daytime I’m working. I was thinking about a bag that I can use for nighttime and daytime and that is why he designed a bag for me that is very versatile. His clients are Hermès owners, or people who have bought a lot of different bags and they are kind of bored and now they want something bespoke. Ethan’s family had tannery at the back of their home, so he has the experience of doing a bag in crocodile skin that is boutique too.

Bespoke ring made by anna hu

The Wendy Yu butterfly piece by Anna Hu

LUX: How did your love of fashion begin? You have an impressive evening gown collection – do you have a favourite dress?
Wendy Yu: My love for fashion began at very young age, when I was little I enjoyed playing with and collecting Barbie dolls, then I started to collect fashion magazines when I grew up. I love to be constantly surrounded by inspirations and creativity of all kinds. In terms of my favorite dresses; I have two. Mary Katrantzou recently did a bespoke gown for me to open the exhibition ‘Creatures and Creation’ at the Waddesdon Manor. Anna Hu also did a bespoke ring for me and named it a Wendy Yu butterfly piece. Mary did the dress in ten days – can you imagine? We did the last-minute stitching on site. The other one is Giambattista Valli – he did two bespoke gowns for me when I did an international debutante ball in New York. He did it in about three weeks. I am really into dreamy, crazy gowns!

yu-capital.com

Share:
Reading time: 14 min
Priya Paul, one of India’s most prominent entrepreneurs, is chairperson of the design conscious, luxury five-star boutique hotel group ‘The Park Hotels’. She is heir to the Apeejay Surrendra Group, owners of Typhoo Tea, and her determination, spirit for hospitality and flair for design awarded her India’s fourth highest civilian honour, the Padma Shri in 2012 (for her services to Trade & Industry by the President of India). The President of the French Republic granted her Insignia of Chevalier de l’Ordre National du Mérite (National Order of Merit) an Order of State.  Kitty Harris talks to Priya about the Indian luxury market, leadership and innovating whilst staying true to heritage.
entrepreneur priya paul

Priya Paul

LUX: Apeejay Surrendra Group has been running for over 100 years. How has the business evolved since it began?
Priya Paul: The family business started over one hundred years ago with my grandfather and my father’s brothers and the business was originally in steel – in steel trading, small manufacturing and then into steel production. It then moved into shipping. We do dry bulk cargo ships and shipping, and we still have that business.

Later we added businesses such as hospitality, tea, real estate, finance, logistics and a whole lot of other businesses. Right now, it is my brother, my sister and myself who run the business and the main sort of businesses are shipping tea. We are the largest producers of tea in the country and we own Typhoo UK. We also have a hospitality business, real estate, logistics and other financial investments.

Follow LUX on Instagram: the.official.lux.magazine

LUX: What is the greatest challenge facing a group with so many different branches of investment?
Priya Paul: Indian businesses have been more diversified and have responded to many of the needs that the country has had in terms of investing. Traditionally, a lot of Indian business houses have largely been diversified. Firstly, to respond to the different needs and industries that arose when India was in its early decades of birth. I think having a diversified list of assets has been quite good for us over the long term; sometimes one thing is a drag and in other times, another one is. Particularly in a large family it has been quite good, because everyone has their own space.

LUX: It’s a family run business, is this ever difficult?
Priya Paul: Our family business was much larger, until we split up in 1989. Since then it has been my brother, my sister and myself. My mother and one of my uncles were also involved the nineties, so at one point there were five of us in the business. As I said, the business is large enough for everyone to have their own space. Yet, we make a lot of decisions together, certainly in the larger investments or re-investing. Decisions are made by us siblings now, together, and I think as we’ve grown up pretty much in the same age we see a lot of the same things and our world view is very similar. It has been quite rewarding for us.

LUX: You began your career under your father, the late Surrendra Paul, what was the greatest lesson you learnt from him?
Priya Paul: I worked with my dad for about a year and a half before he died. I think my father was very disciplined and I could see that in his work and in what he did. I can’t say I’m as disciplined, but it is something I try to emulate. He was especially disciplined and so I learnt from that. He would say, “work hard and play hard, and enjoy life too”. So that is how I live my life.

LUX: You’re the Chairperson of Apeejay Surrendra Park Hotels – what is the key to its success?
Priya Paul: We are celebrating fifty years this year. It has always been a very young and vibrant company that reflected a contemporary aesthetic, even when it first opened in 1967. I would say my role has been to actually reposition and build it for a new generation of travelers and customers – both Indian and international. The success has really been to reinvigorate the brand, provide it with meaning and to position it as something that is far from ordinary. That’s my tagline: ‘anything but ordinary’.

LUX: The Park Hotels have new properties under construction, Chettinad (old palace conversion), Mumbai and Jim Corbett National Park – how do you decide on location and maintain the five-star level across so many properties?
Priya Paul: We have two brands now. We have one called The Park, which is a fifty-year-old, luxury, five-star brand with full service that’s routed in the design. When I go to look at a property, I want something from the interiors that I can create a unique identity with. Personally, it is very important for the space to be creative, interesting and not like any normal hotel you might see. The site and location are dependent on the type of city, as the city must be able to take that kind of hotel. We have now also launched a brand called Zone by the Park, which I call a design and price conscious hotel. Similar in essence to that of The Park, as they are still fun, lively and vibrant and remain a reflection of the local space. However, they are in smaller spaces in smaller cities and the hotel size typically ranges from 65 rooms to 300 rooms at most. The idea here is to create a vibrant, big-city atmosphere within a small city. Since that is what the smaller, growing, cities in India want and need. There is a whole aspirational class of customers that want a nice bar and restaurant with international food, as well as the local specialties. They want spaces where they can entertain and have their weddings.

LUX: How do the contemporary luxury boutique hotels (The Park Group Hotels) set themselves apart from the rest?
Priya Paul: I think it’s a combination of many things. We orchestrate the whole design and aesthetic of how the hotel looks; however, it is also how the hotel behaves. This is in terms of how the spaces interact and how the customer feels when they relax and are at ease in a place. There is still outstanding service, but our staff have been trained to deal with customers on a more equal basis and to be more relaxed and casual with them. It seems very simple now, but when we discussed it twenty years ago there was big kind of difference between how staff in a hotel would be treated by customers. There was a class difference and I think that has changed because hotels now attract younger service staff. I feel we have taken care to hire creative people with individuality, who are able to deliver that service in a different way. When we started talking about that around twenty years ago, that was quite a unique approach and that is the feel when you go into The Park. It is relaxed and casual and people are friendly. You have everything you might need and want, in an environment that is fun, creative and interesting.

Read next: The bohemian allure of Chiang Mai  

LUX: Is it important to hold on to heritage and tradition or to keep current?
Priya Paul: I think it’s a combination of two things. I am a firm believer that you need to know your culture and heritage and to preserve part of it, whilst allowing yourself to move forward. So, it’s a tricky balance. That being said, one of the hotels that we are currently restoring is in a palace. I firmly believe in heritage conservation and I believe this also applies to food. Twenty-five years ago we were not even exploring what our Indian food heritage was. But within twenty years, people have caught up and realised we are losing our grains, our vegetables, our techniques and our recipes. It is very important that we preserve those, but also that we move forward with them. Our food does not have to look the same for five hundred centuries. It has to evolve. For example, we host The Parks New Festival, which is a performing arts festival that now runs in six cities for a month – we started off in just one city! We do this because it’s actually for new performances not the old stuff, we want creatives to push and move forward. So how do you push comedy or music or dance? There’s that and I also think maybe it’s from my personal interest; you have to know your tradition, but we must still know how to move forward, explore and experiment.

LUX: How has the hospitably climate changed in India and how did you respond to these changes?
Priya Paul: We’ve always had a few very good luxury hotels because a lot of the palaces were converted. What’s happened in the last twenty five years, is many of the Indian brands invested in some great
properties and developed new circuits and new properties in lots of locations. A lot of the international brands have come in with their high-end brands, whether it’s Grand Hyatt and The Four Seasons. I think it has changed a lot. We have about eight million international tourists traveling into India but we have over 400 million Indian travelers traveling. So, the strength of the Indian market has never been better. At all levels of the 400 million people you need hotels and accommodation. And as people earn more money they want to move on to the next best thing. So, there is a lot of demand for luxury products within India, whether it is cars,hotel rooms, luxury dining or experiences. That has fueled a demand to supply and create those products. At all segments of the market I’ve seen growth; we are growing at seven something percent.

Park Hotel in Goa, India

The Park Calangute Goa

LUX: What’s the ultimate luxury in hospitality?
Priya Paul: You know I think I’m more of an explorer, I like exploring new places and cities or neighborhoods. For me, the luxury is in the exploration, in getting to know the area. I used to plan everything a lot more and now I just go to a place and I just discover. I think that’s also quite exciting, to just explore and you never know what you are going to find. Also, I always look for a hotel that is interesting, design wise. I typically don’t choose a chain hotel to stay in, unless there are brands doing new things. I don’t mind doing things once or twice, just to see what’s on. I look for a clean aesthetic, contemporary rooms; similar to what I do now with hotels. On the other hand, I also sometimes like grand, luxurious hotels and those old-fashioned hotels can sometimes be quite charming and interesting too. It depends on the destination.

LUX: You are a trustee of Indira Gandhi National Center for the Arts (IGNCA) and board member of the National Council of Science Museums. You’re passionate about art and design, an art collector too – where did your love of the arts begin and how do you incorporate it into what you do?
Priya Paul: I think my love of the arts started off because I lived in Calcutta with my parents. Calcutta at that stage, and even now, is considered a very artistic city. The people are artistic and into the arts whether its music, dance, theatre or fine art. At a young age I did oil painting and my parents would take us to all the exhibitions in town. And at that time, in the seventies, there weren’t many art exhibitions in India but there were some in Calcutta. We would go to exhibitions, to see art and new artists. At that time, my parents collected art for the hotels, as well as personally, and so we were exposed to it at a young age and it just stayed with me.

Read next: The hottest new hotel opening on the Vietnamese coastline 

LUX: You’ve received numerous accolades and acknowledgements that include the FHRAI (Federation of Hotel and Restaurant Association of India) who inducted you into their hall of fame in 2010. You were awarded “Excellence in Design Innovation 2011” by Condé Nast Traveller India. Which one was the most special to you?
Priya Paul: Numerous and I think a lot of them are from the industry. In the early years, it was very important to get those recognitions from the industry because I was not from the industry. I was doing something quite disruptive, I was making people look at hotels in a different way. It was great to be recognised then as doing something different and being successful but I think the most proud moment was the one I got from the government of India in 2012. The Padma Shri, the fourth highest civilian honour, which was completely unexpected. I am probably one of the youngest people to get it in the industry and that was a very lovely recognition.

LUX: What does it take to be a good leader?
Priya Paul: Leadership requires different things at different times. I think I have a good “people instinct” and I enjoy working with people. But I’m also not afraid to make decisions and I think you have to be courageous as a leader, to make decisions whether they are bad or good. And you have to perform and stick by your decisions.

Park Hotel in Hyderabad, India

The Park Hyderabad

LUX: You’re a powerful female figure, with Forbes recognising you as top 100 most powerful business women in India – have you ever faced challenges in business from your gender?
Priya Paul: I’m lucky, in that I work in my own family business. When you work in your own family business you get the benefit of people accepting you because you are in that ownership and leadership role. Having said that, I started working at a very young age and I was also working at a time when there were very few young people working in business at a leadership level. Very often I felt people looked at me and thought you’re too young to be making that decision or to be in a decision-making role. I got more of a youth bias than a discrimination bias. But I was the owner and when in that position, you obviously have to handle yourself correctly whether you’re young or a woman. To me it doesn’t make a difference whether you’re a man or a woman, as long as they perform. But there are many people who have issues with it. I didn’t directly face that gender bias because of the industry I’m in. Even when I joined as a marketing manager, and General Manger of one hotel, when my father was around there were quite a few women in leadership roles in hospitality, because hospitality was much more equal. Women would always be heads of Sales and Marketing or Housekeeping, with a few General Managers and a few chefs. So there were even people twenty-five years ago in those leadership roles. There were some powerful women, even in hospitality.

LUX: Why was it important for you to be a Chairperson for the South Asia Women’s Fund?
Priya Paul: I was invited by Ford Foundation to be one of the founding directors of the South-East Asia Women’s Fund and I have always been a proponent of women’s empowerment and women’s leadership. Partly having had leadership roles in my School and College and having gone to a very pure feminist college in the US. It’s always been a part of my consciousness and so it’s my way of giving back and providing that leadership to the organisation. I was a director for many years, and I was elected to be chair a few years ago. It’s very interesting as I’m not from the field of women’s rights or activism but I think the organisation needed me to give it more direction, which I think has been quite successful. The organisation is doing good work.

LUX: If you hadn’t of gone into the family business, what would you have done?
Priya Paul: Well I’m asked that question a lot, and I have a standard answer for that. For many years I’ve said I would have been a chef. Cooking and food; it’s also a passion of mine. And luckily, I have wonderful chefs and I get to live vicariously through them. But that’s what I would’ve done, I would have run my own restaurant.

Share:
Reading time: 14 min
The Anam Vietnam hotel
The Anam vietnam

Beach front villa with private pool

Why should I go now?

Monsoon season is one of the most beautiful times to go to Vietnam. The landscape is lush and green, and whilst the showers are fierce, it makes the periods of blue skies and blazing sunshine even sweeter. Nestled within a forest of palm trees on a peninsula of white sand, The Anam is a vibrant, tropical paradise.

What’s the lowdown?

The Anam five star resort in vietnam

Image by James Houston

The Anam opened in April this year as the first and only World Luxury property in Vietnam, and whilst it should still be in the teething stages, there’s very little to suggest this is a new face in the luxury world, apart from a few bare walls where local artworks are due to be hung. The design is colonial with traditional Vietnamese detailing, handmade lanterns and ornate, tiled floors with columns allowing the cool sea breeze to flow through the spaces.

Follow LUX on Instagram: the.official.lux.magazine

The food, in all three of the restaurants, is superb, but really exceptional at the recently opened Indochine Grill. It’s European fine dining, intimate and elegant with a live pianist creating an almost Parisian mood. We tried the taster menu and each course was as delicious as the next. During the daytime, there’s a complimentary activity schedule of yoga, kayaking, fishing, volleyball and mini tennis tournaments or you can just lounge on the beach or by one of the three swimming pools, which are open all hours, so that at night you can float on your back whilst listening to live music in the Saigon Bar.

The Anam Nha Trang Vietnam

The Indochine European fine dining restaurant.

Getting horizontal

Our villa opened out onto a manicured lawn leading straight down to the sea; lying in bed we could hear the calm, continuous rolling of the waves and glimpse a sparkling line of blue when propped up on pillows with the curtains open in the mornings. Interiors were bright, homely and simple with dark wood furniture contrasted against white walls and linens. The bathroom, at the back of the villa, featured a light well with tropical plants growing up alongside the bathtub. It was quietly luxurious, but in no way overdone, allowing the view to take centre stage.

The Anam Vietnam hotel

The Anam. Image by James Houston

Nitpicking

The Anam is everything you could possibly want from a beach resort. Where so many resorts fail, it manages to blend the highest-level of sophistication with a laid-back island kind of attitude. The villas are hard to compete with so the the hotel building at the back of the resort inevitably falls short in comparison. Whilst the rooms here mainly have sea views, the multilayered building feels dark and imposing where the rest of the resort is bright and elegant.

Rates: From USD $215 (approx.€200/£150)

Millie Walton

 

Share:
Reading time: 2 min
Chiang Mai hotel
Ancient temple in Chiang Mai

The ancient chedi at Wat Chedi Luang temple, Chiang Mai. Image by James Houston

Chiang Mai is fast becoming Asia’s most appealing tourist destination with its verdant scenery, glorious temples, thriving arts scene and seductively bohemian mood. Digital Editor Millie Walton ventures to Northern Thailand to discover the secrets behind the city’s allure.

Thailand’s never really appealed to me. I shunned the backpacking, full moon party scene for trekking in the Himalayas, safaris in Zimbabwe and little known rural villages where I could still feel traces of culture that elsewhere have been mowed over by skyscrapers and shopping malls. Yet, on a recent trip I found myself making a detour to meet a friend who’s recently moved to Bangkok, a city which she cheerfully describes as “the ugliest place in the world,” but for a day or two it’s fascinating to be wide-eyed in an Asian supercity.

By contrast, Chiang Mai is the kind of place you could stay for weeks, months or like many artists from around the world, years. We arrive on Sunday morning in early June, when monsoon season is at its teething stage. The showers are short, but extremely powerful and in response, the surrounding landscape shines vibrantly green. The city, for many, is Thailand’s adventure capital; within a few kilometres radius, there’s trekking, zip lining, white water rafting and multi-layered waterfalls cascading through the jungle, but it’s also slowly establishing itself as an artistic hub with live music venues, art galleries, yoga, studios artisan coffee shops and a collection of swanky boutique hotels.

Follow LUX on Instagram: the.official.lux.magazine

Chiang Mai city

A suite at 137 Pillars

We check in to 137 Pillars, one of the most architecturally interesting five-star establishments in town, built around a grand restored Lana style Thai house. It’s a small hotel, just a few metres back from the Mae Ping River and a short walk from the city’s walled old town, but the spacious layout of suites in a collection of traditional style houses, clustered around the main wooden house and gardens, makes it seem almost like a mini village. As the first downpour of the day hits, we sit on our terrace watching the huge raindrops run down the palm leaves and soak into the earth. It’s over in less than ten minutes and we make our escape to the old town.

Chiang Mai hotel

137 Pillars, Chiang Mai’s most stylish boutique hotel

Technically, the old town is the tourist hub of the city, but its also where most of the art galleries reside and the most beautiful temples. Compact in size with picturesque hidden alleyways, it’s perfect for exploring on foot. We begin at the Chiang Mai House of Photography, a sky blue wooden building hidden alongside the more dominating presence of the Lanna Folklife Museum. Downstairs is the room for lounging on sofas and armchairs with a photography book selected from one of the glass cabinets, whilst upstairs is the gallery space. As elsewhere in Thailand, the imagery here is currently dedicated to the recently deceased King. It’s an interesting and intimate exhibition examining a nation’s collective mourning, featuring four walls dedicated to the work of young photographers.

Read next: Guy Bourdin’s seductive world at Maison Chloé

Artist, Chumpol Taksapornchai

Whilst Chiang Mai isn’t home to any big-name galleries, as you dip in and out of the artist studios and cosy, colourful art spaces that line the streets, there’s an exciting sense of discovery and experimentation. Last year, the Chiang Mai Art Conversation (CAC), a four-year-old collective that aims to consolidate information about the city’s art spaces into a central database, issued its first Chiang Mai Art Map paving a route for visitors to explore the best of the local arts scene. One of the favourites is Matoom, run by artist Chumpol Taksapornchai. Filled with his large scale, dreamy water colours of imaginary landscapes and his mother’s colourful mobiles, it’s like wandering into a creative cave. “A lot of artists live here because we’re surrounded by nature and old culture. It’s an inspiring place to be!” Chumpol says of the city, “You have the smell of the countryside whilst being in a modern city at the same time.”

Chiang Mai temple

Wat Chedi Luang temple. Image by James Houston

At 6pm we make our way to Wat Chedi Luang temple, in time to watch the monks gathering inside for evening meditation. We sit for a while at the back listening to the chanting before circling the courtyard to admire the towering Lanna-style chedi built in 1441. When we leave, we find the streets lined with stalls for the Sunday night walking market. Here you can find local crafts, cheap souvenirs and sample the street food and whilst it can get crowded, it still manages to feel relaxed and soft. The people are gentle and smiling, eager for you to see their products, but never aggressive or pushy.

The market sprawls in a kind of maze and we’re lost for a while before we find our way back to the hotel for a late, but very welcome treatment at the spa. I opt for the 90 minute signature, combining Swedish massage techniques, with hot herbal compresses and Thai stretching. It’s a deeply relaxing and indulgent experience that seems fitting with Chiang Mai’s sensual aura, followed by an even later dinner and cocktails in the sultry, open air Dining Room restaurant that, on a balmy evening, feels almost Mediterranean.

Chiang Mai is one of the few destinations in Thailand, which manages to cater to the modern lifestyle without compromising ancient culture and traditions. Sadly, it probably won’t be long until that changes, but for now the city remains one of Asia’s most intriguing.

 

Share:
Reading time: 4 min
Chloe women
Fashion photography by Guy Bourdin

Guy Bourdin, Paris Vogue 1975, Chloé autumn-winter 1975 collection ©The Guy Bourdin Estate, 2017 / Courtesy A + C

Most people aren’t aware of Guy Bourdin’s close relationship with the fashion house Chloé, but between the late 50s and late 80s, the brand was interpreted through the lens of the French artist and photographer more than anyone else. The inaugural exhibition at the newly opened gallery space, Maison Chloé in Paris celebrates Bourdin’s wild and seductive world through a collection of emotionally charged images that challenge both stereotypes of femininity and fashion photography.

Follow LUX on Instagram: the.official.lux.magazine

Chloe women

Guy Bourdin, Paris Vogue 1970, Chloé spring-summer 1970 collection ©The Guy Bourdin Estate, 2017 / Courtesy A + C

In one image women lie draped languorously across a bed playing cards, whilst another depicts a hotel room cocktail party with a man in his underwear being chased out by a policeman in a background. Rather than pouting, staring with glassy indifference into the camera, the models are dramatically engaged in the scene creating an atmosphere that’s cinematic and completely captivating. Alongside the prints are the clothes and accessories Bourdin photographed as well as copies of the magazines the images originally appeared in, most often Vogue Paris, and a curation of Bourdin’s photographs for other fashion campaigns, including for French shoemaker Charles Jourdan. It’s an interesting insight into the development of Chloé’s dreamy, bohemian aesthetic, Bourdin’s creative vision and perspectives of mid-century women.

Millie Walton

Femininities—Guy Bourdin” runs until 6th September 2017 at Maison Chloé, hotel particulier on 28 Rue de la Baume, Paris and re-opens during FIAC and Paris Photo from 18th October until 18th November 2017.

Share:
Reading time: 1 min
Brainchild arts and music festival
poet and founder of brainchild festival

British poet and co-founder of Brainchild festival, Bridget Minamore. Image by Suki Dhanda

LUX’s Contributing Poet Rhiannon Williams puts the spotlight on British poet Bridget Minamore this month, exploring her unique portrayal of love and her vision for Brainchild festival.

Bridget Minamore′s poetry is red hot. Addressing race, feminism and popular culture in verse that scalds, this epic young British poet appears to be everywhere at once these days – the poetic version of a catchy new tune. However, her star has truly been accelerating in its ascent since the publication of her pamphlet ‘Titanic‘ (Out-Spoken Press), a collection of poems which hilariously and hauntingly dissect what it means to love another. In ‘Titanic’ she uses the most famous disaster story in history as an analogy for a rocky relationship, writing with a spotless humour and style that tangos with your emotions. The excerpt below shows how Bridget portrays the way the violence of doomed love can be transfigured into dark humour, which nevertheless calls out to our deepest fears of being bereft – or shipwrecked – in love, desperate for the beloved to stay:

I want to cut your legs off

not so you can’t walk away,
more in the hope you’ll stay
exactly where I want to put you.

Her talent for a sentence that can leave you floating on pure emotion has done exactly the opposite of the doomed ship, buoying her up and into a stratosphere of significance, and marking her out as a striking new voice of a generation. When I asked what drew her to using this imagery of the ship, Bridget shared her thoughts: “I always felt so embarrassed writing or reading poems about love or heartbreak, and the imagery gave me two things: a crutch to hide behind, but also a level of humour that made everything easier. I’ve always loved being near water, whether its canals or the sea, and back in Ghana my Dad’s whole family live right next to the largest man-made lake in Africa. But I have this real fear of it as well – I can swim, but I get nervous when I’m actually in open water. So subliminally there must be a part of me that compares the open water of the ocean to love: home and comfort, sure, but also terror. The Titanic sums all of that up for me.”

Follow LUX on Instagram: the.official.lux.magazine

Although the symbolism of the distressed ship is one that has been used by poets throughout history – Horace’s ‘The Ship of State in Troubled Waters’, Rimbaud’s ‘Le Bateau Ivre (The Drunken Ship)’, Bridget guides this metaphor firmly into modernity by using popular song lyrics in her transitions between poems, and colloquial language. The overall effect is ground-breaking…or should we say ice-breaking?

Brainhild music and arts festival

Brainchild festival. Image by Hollie Fernando

Not just a poet however, Bridget has her fingers in all of the creative pies; she has worked with the National Theatre, the Royal Opera House, represented the UK at the International Biennale in Rome and has even masterminded an incredible music and arts festival, Brainchild. And through her journalism she tackles burning issues that many are afraid to speak out about – for example the concept in fashion of the colour ‘nude’ and the unrecognised problem that it causes for women of colour who just want to find a pair of skin-coloured tights – something which should be guaranteed for all women.

Furthermore, her writing invariably leans towards promoting those who are in need of a spotlight, for example she champions the (long overdue) rise of black female DJs, such as Jordanne of GCDJ (Girls Can’t DJ). This is also where her Brainchild Festival comes in. Because instead of just talking about change, Bridget does. “The answer lies in visibility,” she wrote in a piece for ‘The Debrief‘, and at Brainchild each July, Bridget provides the vital visibility that up-and-coming music, poetry and dance stars need.

Bridget was one of the founders of Brainchild, a quirky festival in the United Kingdom – it is very literally her brainchild. Nestled among the grounds of the Bentley Motor Museum in rural East Sussex, the chilled out setting comes with a surreal wildfowl park and miniature railway in tow. In addition to running it, Bridget took to the Brainchild stage this year to perform her poetry, as well as run a discussion about the housing crisis in Britain – and this combination of acts acutely captures the feel of the entire festival; subtle, cerebral and important, the achievement is a melange of conference and intellectual discussion in addition to the vibrant festivities.

Read next: Sydney Lima’s model of the month, Darwin Gray

Brainchild is volunteer-run, and yet endlessly inventive, even more so than the giants of festival Britain like Glastonbury and Reading which are simply too crowded to be truly intimate or different. In contrast, there seems to be no end to what Brainchild puts on, from silent discos made hot by the cutting edge GCDJ group, to the on-site art installations which also created a centre of gravity this year, such as the out-of-this-world geometric playgrounds of Kristi Minchin. There was even an act called 5 encounters on a site called Craigslist featured on the line-up this year. When asked about her vision for Brainchild, Bridget discussed how it evolves with each run: “Each year it’s got easier to know what our vision is—these days, I’m pretty sure we all want to create an inclusive space for as many people as possible, a place that’s fun but also engaging enough to make you think. But also fun. Retaining the intimacy is probably the next most important thing, as it’s something we’re really conscious of the larger we get.”

Brainchild festival

A yoga class at Brainchild. Image by Jerome Toole

Bridget Minamore’s work with Brainchild is a testament to her talents. Playing on the word ‘brain’, the festival describes itself as ‘a meeting of minds’, a network and safe haven for people in the arts to push their talents to the forefront of the stage – and it is because of Bridget that this creative network has become so strong. It can sometimes seem that the options available for young people to forge a career from artistic abilities are diminishing every day in Britain, due to lack of funding and the troubling expectation that they will work for free. However, Bridget’s work demonstrates how this is not necessarily true. I will be looking out for more of her presence in the future, as I am sure that the name Bridget Minamore will continue to be trailblazing, taste-making and trendsetting in the poetry world; she shows us how it can be done.

bridgetminamore.com

Share:
Reading time: 5 min