Thibaut Hontanx is the seventh Chief Blender of the historic Maison Courvoisier. Here, he speaks to LUX about the brand’s famous past, and the importance of celebrating the present

LUX: Can you start by telling us a bit about Maison Courvoisier’s history and why the heritage of the brand is so important to its identity?
Thibaut Hontanx: Courvoisier was founded by Félix Courvoisier in 1828. The brand was officially registered in 1843, and Félix then built the Maison in 1857, which still operates on the banks of the Charente River. He ultimately created the brand because he believed in celebrating the joy in the everyday, and this is something which still holds true for us.

When Félix passed away in 1866, he left Courvoisier to his two nephews, the Curlier brothers, who had lived in Jarnac their entire lives. They expanded the business internationally to London, and Courvoisier was awarded a gold medal at the 1889 Paris World Fair and its cognacs were then served at the inauguration of the Eiffel Tower.

LUX: Indeed, and Courvoisier has been served at many historical celebrations – it was also served at the opening of Moulin Rouge. Are there any upcoming landmark occasions in which you are planning to cement the presence of the brand?
TH: Next year will be a landmark year for Maison Courvoisier; we are thrilled to reopen our home in Jarnac in 2024 after more than a year of renovation work. Beyond our exciting Maison reopening, we will have more updates to share soon…

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LUX: Can you speak to the Maison’s Foundation 1828 project and your vision to support small business owners and entrepreneurs?
TH: Foundation 1828 is Courvoisier’s philanthropic platform. It provides meaningful financial and educational support to empower small business owners and entrepreneurs in underserved populations across the world.

In the US, we have established a multi-year partnership with the National Urban League, which is a historic civil rights organisation dedicated to economic empowerment, equality and social justice. Since 2020, Foundation 1828 has also contributed to a $1 million financial commitment over five years to assisting Black and minority small business owners and entrepreneurs in the U.S. This year and beyond, our Maison is aiming to expand its support globally.

LUX: What would you say to someone who has an appreciation for luxury drinks and spirits, but who does not usually drink cognac?
TH: I would say that our Collection of cognacs have something to offer for every taste preference. For spirits drinkers who are looking for a sessionable, refreshing cocktail, I would recommend that they try the Courvoisier Gala cocktail. This drink is very festive and gives people from all backgrounds and taste preferences an opportunity to explore the rich world of cognac through an approachable experience.

If you prefer a neat or on the rocks style pour, I would suggest trying Courvoisier XO Royal from our prestige portfolio collection of cognacs. Courvoisier XO Royal really embodies the roots of Maison Courvoisier through the vision of our charismatic founder, as well as its rich history of revered cognacs that graced the royal tables of Europe. Our ultimate expression, L’Essence de Courvoisier, is also great to enjoy neat.

LUX: Could you describe the significance of terroir in the production of Courvoisier cognac, and how it influences the flavour profiles of your Cognac/Blends?
TH: The significance of terroir is paramount, as it has a huge influence on the flavour profiles of our cognacs and blends. The fruity and floral style of our Maison has been defined by the successive generations of Chief Blenders as Cognac in Blossom. We deeply respect the Cognac region, where our art of making is rooted in harnessing, liberating, and revealing the spirit found in our terroir, crus, and oaks. This philosophy results in an exuberant cognac infused with the vibrancy of the Cognac region.

LUX: In the world of luxury spirits, what are some of the key trends you anticipate in the near future?
TH: I think there will be a continued focus on premiumization and heightened enthusiasm within the cognac category. At our Maison, I expect more experimentation with blends of older, rarer eaux-de-vie to develop our prestige and ultra-prestige segments of the business.

Read more: Entering Veuve Clicquot’s Garden of Gastronomy

LUX: You have a lot of tradition and history behind you. How will you ensure that you continue to appeal to younger generations in today’s market?
TH: We will continue to innovate offerings, introducing new and exciting blends and cognacs that align with evolving preferences, emphasising inclusivity and approachability. Our goal is to continue to offer a cognac experience that is welcoming and accessible to all.

LUX: Why was British artist and designer, Yinka Ilori, the right person to be the Maison’s ‘Ambassador for Joy’?
TH: Yinka is committed to making art playful and community-driven. Likewise, we believe in making the cognac experience a joyful one that can be enjoyed by anyone. We are continuing to redefine the cognac category by placing Courvoisier in consumption moments that are vibrant and vivid. Our work with Yinka continues to bring to life our brand world that is about savouring life’s pleasures.

Find out more: www.courvoisier.com

Jeppe Hein before a speech-bubble message and chalk panel, elements of the artist’s multimedia, interactive project for Ruinart Carte Blanche 2022, ‘Right Here, Right Now’

When Danish artist Jeppe Hein was given the coveted Carte Blanche commission by champagne house Ruinart, he was determined to create something quite different, by taking art-fair visitors back to nature and making an appeal to the senses. Candice Tucker reports

We are lying on the ground surrounded by by trees, breathing slowly, ever more slowly. The silence and peace is palpable. Stress ebbs away, nature flows through us. There is a gentle waft of incense and the sounds of the countryside.

It is a comforting, uplifting experience, probably about as far from the hubbub and glamour of an art fair as conceivable. And that is just what the Danish artist Jeppe Hein had in mind, when he took us on an excursion as part of his Ruinart Carte Blanche commission.

The artist experiencing the Ruinart estate through the senses, part of the responsive idea of his Carte Blanche work

Carte Blanche is Ruinart’s annual series, begun in 2017, in which leading global artists are given, well, carte blanche, to create what they like (well, almost – there are some limits, we imagine), as a tribute to the historic champagne house. The artists’ resulting work, in this case Hein’s ‘Right Here, Right Now’, and a rolling associated art programme (of which we were part in this moment) then travel the globe to be showcased at the world’s greatest art fairs, including Frieze in London and New York, Art Week Tokyo and Art Basel Miami.

A chalk face drawn on another panel

At this point, as part of his project, Hein was taking us, an assembled group of the world’s art media, back to nature. We were at the Royal Pavilion at the Bois de Boulogne in Paris, a peaceful setting in a huge park on the edge of one of the world’s great metropolises.

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In that moment, he succeeded, and again, as the nature vibe continued over a meditative lunch in the Pavilion (vegetarian because, of course, the artist wanted us to commune with the world of plants and trees). By extension, the concept of sustainability continued with it.

The artist at the exhibition

Nature, and a return to it, is a common theme in both Hein’s life and his often playful experiential art. He was raised on a biodynamic farm in Denmark, and his art has long explored the space between the natural world and what we make of it and from it. He famously declared burnout in 2009 and said he was going to slow down and reconnect with nature. He now lives by the Grunewald forest, a kind of equivalent to the Bois de Boulogne on the edge of Berlin.

visitors contribute to the artwork with chalk drawings

Champagne, meanwhile, is a product of nature, but one that also needs the careful craftsmanship of humans. Unlike wine, it could not occur naturally, as it needs a painstaking second fermentation process in the bottle to become what it is. Ruinart is a champagne beloved of the world’s art collectors. On any collector’s yacht, you are likely to be served its Blanc de Blancs, an ethereal, delicate yet richly seamed creation made of Chardonnay grapes. At a soirée, you will likely be drinking Ruinart Rosé, with its undercurrent of summer berries and autumn woodlands from the combination of Chardonnay and Pinot Noir grapes.

Jeppe Hein makes his own mark on a chalk panel

Hein’s ‘Right Here, Right Now’ considers peace, the senses and interactivity in response to the world of Ruinart. At the Palais de Tokyo in Paris, 10 minutes from our lunch, installations included a column with a hole. Put your hand in and a raisin comes out: you must eat the raisin following specific instructions to ensure you appreciate each of your senses. In another column hole, there is a spray of perfume. There are also installations on a wall on which you can draw faces in chalk, so your own marks become part of the artwork – chalk makes up the underlying soil of much of the Champagne region, and is intimately associated with Ruinart. Further artworks feature speech bubbles that carry messages of mindfulness. There is an appeal to all five senses and all four elements.

a speech-bubble message invites consideration of sensorial responses

The gastronomic side is equally important for Hein. And, we imagine, for Ruinart, as there can be few better accompaniments to very pure cuisine of the highest level than the highest quality champagne, with its clean direction and precision. Five leading chefs are creating a “gastronomic dialogue” with Hein as part of this “nomadic artistic adventure”, travelling during 2022 from Paris to London to Miami, and points in-between. “We invite people to experience Ruinart champagne, the chefs’ food and my art, at a totally new level,” says Hein.

The artist considers the scents of plant life on the Ruinart estate. Opposite page: work from previous Ruinart Carte Blanche projects

What does the artist himself think about what he is creating? “I was very inspired to go to Champagne and see so much creativity, precision and inspiration. There was a link to my own studio, to how I get an idea, or work around an idea and try to make models and express it and, in the end, it comes out. I fell in love with the champagne cellars – they have 11km of them. We walked along them, there was a yellow light and it was eight degrees or something. If you touch the walls they are wet. All these physical experiences got me totally engaged into trying to bring that feel to the art fair, to the experience of people there.”

Read more: An Interview With KAWS

‘Right Here, Right Now’ is, he says, “about the moment of being here. When you take the chalk in the interactive installations and start to draw, you are in the moment, not thinking too much. I’m trying a few things with the sense of smell, which goes straight to the brain and can reflect on something you smelt when you were five. Smell is always activating old memories, which I think is beautiful. When you’re working with all the senses, you can activate a lot of feelings. In my work, I’m not trying to be in your head, I’m trying to bring you into your body.”

It is a quite different experience to the usual art-fair hubbub; one perfectly enjoyed over a creamy, delicate glass of Ruinart Blanc de Blancs.

Past Masters

Since 2017, leading contemporary artists have responded to Ruinart via the champagne house’s annual Carte Blanche initiative. Here is a glimpse of some of the works

Lui Bolin, 2018
In ‘Reveal the Invisible’, the Chinese artist created eight almost hidden works that considered the quiet tasks undertaken by workers to create Ruinart champagne.

David Shrigley, 2020-21
Across 42 artworks, in ‘Unconventional Bubbles’ the British artist provoked witty debate about nature and raised awareness of the environmental challenges that motivate Ruinart

Vik Muniz, 2019
In ‘Shared Roots’, the Brazilian artist made a series of pieces using Chardonnay vines and other raw materials that form part of Ruinart’s transformative work

Find out more: ruinart.com/carte-blanche

This article first appeared in the Autumn/Winter 2022/23 issue of LUX

Utsava Kasera is a next-gen portfolio entrepreneur who has put his faith in his latest investment: a premium Prosecco, aimed at shaking up the drink market in the UK and US. The Indian-born, UK-educated citizen of the world speaks to Anna Tyzack about his business portfolio across tech, fashion and hospitality, and his new direction in sustainability

Portrait photography by Charlie Gray

It was Phantom, Mandrake and Tintin comics, or rather the lack of them in India, that drove Utsava Kasera to start his first business at the age of 12. His group of friends were as obsessed with comics as he was, and as there weren’t many available locally, he started a small library. “When my father travelled to the big cities like Delhi and Bombay [Mumbai], he’d bring one back for me; if I did well in my exams, he might bring back two, and I’d rent them out to my friends,” he explains. “The library was a good lesson in entrepreneurship: where demand exceeds supply, there is always the chance to start an exciting business.”

It is this entrepreneurial spirit that has driven him towards his venture, an intriguing attempt to shake up the drinks market. While prestige champagnes have proliferated, and the market for the cheaper Italian sparkling wine, prosecco, has expanded, there has been no crossover between the two categories. Until now: Kasera has invested in a premium prosecco as a rival to champagne.

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The rollout of Ombra Di Pantera is now being driven in the UK. “The UK is one of the biggest markets for prosecco – more people drink it than champagne. And yet there are few luxury options, few competitors to grande marque, non-vintage champagnes like Moët et Chandon or Veuve Clicquot,” he says.

Ombra Di Pantera is the answer to this gap in the market – it’s the finest quality prosecco and will soon be available online and then in a select number of London’s bars and restaurants. “Our vineyards produce the most refined Glera grapes, used in the best proseccos, and the family in charge is passionate about production and cultivating and harvesting the grapes, and they have passed this passion and their techniques down through the generations,” he explains. The name pays homage to the Venetian term for prosecco, ombra de vin, ‘wine’s shadow’ – it is said that in ancient times the traders in Piazza San Marco kept the wine cool by storing it in the shadow of the Campanile. “Prosecco is faster to produce than champagne and it is drunk when it’s younger, but the best ones are exceptional,” Kasera says. “I’ve learnt from whisky that age doesn’t necessarily define the quality – it’s about the vintage and the methods of production.”

The winery at Conegliano Valdobbiadene, Veneto

As with all Kasera’s investments and business ventures, the opportunity to create Ombra Di Pantera was a case of right place, right time. He was introduced to the Italian family who had been cultivating the beautiful Ombra Di Pantera vineyards for many generations and he immediately saw the potential. He had similar good fortune, he says, when he met Kevin Pietersen for coffee and soon signed up to invest in the cricketer’s ethical fashion label, SORAI, set up to preserve and protect endangered species; and when he met the founders of the Singapore private members club, 1880, in which he is now an investor and advisor.

Read more: Olivia Muniak on how collective dining brings us together

Kasera says his own father drilled into him early on that you make your own luck in life. From nothing his father built up a successful chemical company supplying the chemicals to manufacturers of a detergent that is now a well-known name in northern and eastern India, a market of hundreds of millions of consumers. As a boy, Kasera used to love hearing his father talk about his world travels and the people he met along the way. “In 1972 he flew to Afghanistan and hitchhiked to the Munich Olympics; in Munich he met a guy on a bus who he stayed with for the next three months; they stayed in touch and that same guy went to my sister’s wedding in India,” he says. “It’s stories like these that showed me how small the world is if you take the time to explore it. I knew from the start that a 9-to-5 job wasn’t going to be for me.”

At school Kasera was a sports star, being the city captain for table tennis and a keen cricketer. After graduating from university in Delhi, he studied at the London School of Economics and gained a master’s in international business and emerging markets at the University of Edinburgh. “It was overwhelming at first – the language, the curriculum and the different culture – but it was good experience for me; there were people from 26 countries in my class.” Along with gaining his master’s he made a cosmopolitan network of friends and learnt to appreciate whisky and cognac. He was recently listed on the University of Edinburgh’s Alumni 100, a showcase of its Business School’s most inspiring former students and is also now an advisor to the British Council’s Creative Spark Higher Education Enterprise Programme. “It’s great to be able to help motivate young potential entrepreneurs to realise their potential,” he says.

His main investment focuses are now tech, luxury and environmentally sustainable solutions; in 2011 he worked on a sustainability project in the chemical industry in Switzerland and Germany, fostering in him an interest in renewable energy. “It’s been a process of learning as I go along,” he says. “I’ve made some bad investments that didn’t turn out as I hoped but I’ve got a good feel for it now – it’s so rewarding when things go well.”

The vineyard where the Glera grapes for Ombra Di Pantera are grown.

The entrepreneurial landscape has opened up dramatically since he left Edinburgh, he continues, largely due to social media. When used intelligently, social networking platforms break down so many boundaries, he says, allowing entrepreneurs and investors to reach a huge audience without expense. “It enables things to happen out of the blue; it brings people and opportunities together,” he says.

Read more: Pomellato’s Kintsugi collection imagines a more sustainable jewellery industry

Some of the truly unique opportunities, however, are still found away from social media and screens, he says – the bourbon whisky that he discovered in Austin, Texas through word of mouth, for example, and the Pinot Noir he tried in Armenia that he says would rival a good red Burgundy. For entrepreneurial inspiration, Kasera thus aims to explore five new countries a year; so far this year he’s visited Armenia, the Seychelles and Northern Ireland and Georgia. He also reads extensively and makes a point of expanding his network wherever he is in the world, often choosing to stay in Airbnb accommodation or with friends rather than checking in to a hotel.

Unsurprisingly, the pandemic put a damper on his travels. While this was frustrating in many ways, forcing him to put investment and philanthropic plans on hold, the time at home helped him gain new perspective. “I like to be busy; I found myself spending a lot of time thinking about what I’m going to do in the future, what’s on the horizon,” he says. “I read the Difficulty of Being Good by Gurcharan Das, which is a secular reading of the great epic, Mahabharata. It relates so much to modern times, which I found very inspiring.” He also taught himself to cook, perfecting Indian-style scrambled eggs with coriander, spices and tomato, and, with Ombra Di Pantera in mind, completed a WSET level 1 online wine course.

As the world opens up again, Kasera is looking forward to Ombra Di Pantera’s unveiling in New York City, where he aspires to open a prosecco bar to give more people the chance to sample fine prosecco. “I hope it will be a brand ambassador for Ombra Di Pantera as well as hosting small pairing lunches and dinners,” he says. “I’d like to see Ombra Di Pantera inspiring a whole new area of luxury proseccos.”

What’s also sure is that it’s impossible to tell what sector new generation entrepreneurs like Kasera will be investing in. Sector-agnostic, and symbolic of his generation, truly global, he looks for opportunities that expand and stretch the luxury sector, increasingly with sustainability in mind. He remains tight-lipped about his next ventures, but I suspect they will be increasingly impactful in the new world of luxury.

The premium Prosecco

Ombra Di Pantera’s Prosecco Superiore Brut Millesimato DOCG aims to conquer the hearts of aficionados of champagne and other high-end sparkling wines, who may not previously have considered a prosecco. The Glera grapes that go into this wine are grown in the foothills of the Alps north of Venice, in an area with sunny days and cool nights. This gives a balance of ripeness and freshness. The result of hand-harvesting, careful selection of grapes and a personalised winemaking process is a sparkling wine that is creamy and light.

My favourite indulgence

“Depending on the time of day and the mood, it’ll either be a whisky or a cognac. As a ritual before dinner with friends, or if I’m admiring a view, I’ll drink a glass of Louis XIII 100-year-old cognac. It never fails to get me in the right mood. Whisky is a passion I share with my friends; we taste it together, we collect it and we exchange notes.”

Find out more: ombradipantera.com

Thank you to Nobu Hotel London Portman Square for providing The Nobu Penthouse for our shoot. Styling by Grace Gilfeather; grooming by Brady Lea (Premier Hair and Make-up).

This article was originally published in the Autumn/Winter 2021 issue.