One of Molori’s recent and largest projects is this 2,100 sq m home in California, remodelled as a resort

Molori Designs takes the concept of bespoke to a whole new level. Answering all your lifestyle needs, whether you’re on safari in South Africa or settling down in Santa Monica, they specialise in tailoring everything to the individual client. LUX speaks with founder Kirk Lazarus

Super yachts, private jets, sleek urban apartments, tropical beachside villas, endless vistas and infinity pools – global architecture and lifestyle company Molori Designs is in the business of dreams (‘molori’ means ‘to dream’ in Tswana, a southern African language), or rather, the dream. This is the one where you, essentially, have it all. Founded by South African-born, Sydney-raised entrepreneur Kirk Lazarus, the company owns a safari lodge in Madikwe Game Reserve in South Africa, several resorts in Clifton and Cape Town, and Port Douglas in Australia and a superyacht called Told U So. They also develop and design luxurious, turnkey homes for the ultra-rich which are carefully curated to the individual’s needs and tastes, from the art hanging on the walls to the types of spirits stocked in the bar. “Usually when people think of resorts, it’s connected with the idea of going on holiday. Our goal, from a design perspective, is to create a lifestyle where you don’t need to take a vacation from it,” says Lazarus.

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As such, their design approach is focused on not only achieving the highest possible standards of luxury living, but also anticipating the future owner’s day-to-day needs. They often ask clients to talk them through their daily routine from the time they wake up to the time they go to bed so that they can pinpoint moments which could be made more seamless. Of course, this is also the appeal of branded residences, which are kitted out head-to-toe in, say, Giorgio Armani or, in the case of hotel-branded residences, come with all the expected five-star amenities and services: private chefs, valet parking, housekeeping, a 24-hour concierge. The key difference, however, is that with Giorgio Armani or Four Seasons residences, you’re buying into a lifestyle defined by that brand, but with Molori’s homes, every aspect of the design is tailored to the specific individual or family. All furniture is custom-made in Italy and the company collaborates with luxury brands to create bespoke fixtures such as Murano glass × Molori chandeliers, and Missoni Home upholstery.

The living room (top) and formal dining room of an apartment in New York City overlooking Central Park designed by Molori

There are, however, a few design principles that define every Molori residence. “We make sure that every corner of your home has a purpose regardless of how big the property is,” says Larissa Makkonen, one of the company’s designers. “Amazing views are also always a priority for us. We often use mirrors to reflect the ocean or landscape so that you feel surrounded by nature.”

The pool area of a California beachfront home, designed by Molori in 2018

As the company is relatively small, the team is directly involved in every stage of the project, which allows them to continuously adapt their designs and push for greater levels of personalisation. With yachts, for example, that means going to the shipping yard where the boat is being built and discussing how much they can manipulate the basic structure to include bigger windows or more spacious bedrooms.

Read more: How Andermatt became a leading luxury destination

The ability to adapt is also fundamental to the company’s approach to sustainability. They try to “create the greenest environment possible” while also anticipating changes in climate and landscape. According to Lazarus, beachside residential projects have been particularly challenging in recent years due to global rising sea levels and how the need to accommodate this will impact the coastline in the future.

The master bedroom in the New York apartment

For now, though, his sights are set on Miami – “one of the places to be for luxury” – where Molori currently has several turnkey projects in progress. “It’s exciting to see how far we can push the envelope in luxury-style living,” Lazarus says.

Find out more: molori.com

This story was originally published in the Autumn/Winter 2021 issue.

ionic cars makes over classic cars with high performance, zero-emissions electric power

LUX discovers how UK start-up ionic cars is replacing the original engines of classic cars with zero-emission electric power

According to government figures, cars currently account for just over 18% of UK emissions. Aiming towards the goal of cutting emissions to net zero by 2050, there have been dramatic shifts towards the production of electric cars with Mini, the Vauxhall Corsa and the Fiat 500 most recently launching electric models. For classic car lovers, however, eco-friendly options are hard to come by, which is where ionic cars comes in.

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The bodywork is refurbished and interiors are fully customisable

The UK-based start-up transforms vintage cars by removing the original high emissions ‘old-tech’ engines and replacing them with zero-emission power. The bodywork is fully refurbished and interiors are customisable with everything from vegan leather to heated seats and matching luggage. For those worrying about the car’s collectible value, the process is fully reversible, or the original engine can be refashioned into a bespoke perspex case coffee table. ionic’s models currently include the Mercedes-Benz Pagoda and Porsche 911 with plans to expand in the future.

For more information visit: ioniccars.com

Mary Katrantzou (second from left) backstage at the 2018 Victoria’s Secret Fashion Show in New York

With a decade of successful collections behind her and a penchant for outside-the-box collaborations, Mary Katrantzou is a designer not only bursting with creativity but also with the business acumen to go truly global, as Carolyn Asome discovers

Don’t underestimate the agility required to keep up with Mary Katrantzou’s boundless curiosity, the ever-inventive ways she pushes herself out of her comfort zone, the rat-a-tat-tat of her myriad collaborations (more of which later) and fundamentally, her desire to never sit still.

Does Katrantzou, who for the past decade has wowed us with her own strand of quirky maximalism, breathtaking decoration techniques and architectural shapes, ever worry that her body may struggle to keep up with her mind? The Greek-born fashion designer (and veritable power house), who read architecture at the Rhode Island School of Design before studying for a BA in Textile Design at London’s Central Saint Martins, howls with laughter at this. “It’s true, I’ve turned 36… it probably doesn’t.”

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Few designers are able to confront the obstacles of growing their own business. Fewer still are able to articulate them quite as clearly as Katrantzou can – although one senses that she has always relished the challenge. Her voice lights up: “Growing your business is the ultimate in creativity. It forces you to have an understanding of the business of fashion. I don’t think you can have a company without that interest or without the ambition to be involved.”

In an increasingly volatile retail climate, what are the challenges she faces? “There are several, but one of them is having a voice that really stands out against the noise. There are lots of heritage brands with a rotation of designers at the helm. You need to really know what you stand for. I challenge myself to do that each year. You might think you have an idea of who your woman is, but it isn’t always as easy as you think it is. I am not designing for a romantic warrior…” she laughs. “Sure, she is bold and daring and she uses fashion as a tool of expression. What I design has an element of uplift, but it also has links to art and design – that is very much part of it, too.”

A look from Mary Katrantzou’s AW19 collection

The conundrum of dealing with an ever- whizzier hamster wheel of production also looms large. Thankfully, Katrantzou explains this is far less of a taboo subject than it was in the past. “Three years ago, no one wanted to talk about it and you almost closed your eyes and hoped for the best, but now other designers talk and you realise we are all in the same boat. Because obviously it is going to affect your creativity.”

Her solution? “While we have four drops annually, there are only two thematic collections a year so that means we have longer to talk about something, but we still have the newness.” Another challenge she mulls over is how to move outside ready-to-wear and use her design talent in other areas. Given that Katrantzou trained as an architect, she enjoys the challenge of looking at things from different perspectives and the creativity that comes with designing in different realms.

“We’ve tried to shift the brands in both directions: at one end offering shows at a demi- couture level and building on our customer relationships so that they can buy from us as made-to-measure or bespoke, but also, to do collaborations with much bigger global brands which allows us to reach a far wider audience.”

Read more: Photographer Thomas Demand on abstract perspectives

Katrantzou enjoys the fact that collaborations force her to think in a completely different way. “It’s an entirely different end use of a product. You can be democratic in a way that as an independent brand you just can’t be, because you can’t reach those price points or your minimums and production runs are so different. The modern brand of today needs to be reaching out to all different price points and different tiers. You are communicating with your customer but offering her a very comprehensive way of being able to buy your brand. We are doing a tenth of what we can do as we are still largely a ready-to-wear brand, but we’ve created jewellery with Swarovski, and done a small homeware range with a friend, Brigitta Spinocchia Freund. We’re also doing a ballet at Sadler’s Wells with Russell Maliphant and music by Vangelis, which is obviously so different from what you get when creating the costumes for the Victoria’s Secret show.”

The designer’s interesting collaborations – ones which challenge the well-trodden formula of designer/highstreet unions – are what caught the eye of Chinese investor Wendy Yu, the 28-year-old who has earned herself the reputation as China’s unofficial fashion ambassador.

Mary Katrantzou with Wendy Yu 2017

Two years ago, Katrantzou took investment from Yu. “I’d noticed and loved Mary’s capacity and talent to expand into different product categories along with her infectious energy and drive,” says Yu. “She’s built a brand with a strong and unique identity. I can see the potential of Mary Katrantzou homeware and beauty… I think the Chinese consumer would really buy into the brand at this lifestyle level too.”

Yu was one of three who came in on a ‘family and friends’ round of investment. For Katrantzou, the idea was also to look at what investors could offer aside from the financial support. “Wendy has been helpful with expanding in China. She is someone who understands how to help build a brand between east and west, between fashion and the arts.” Katrantzou has also learnt that in order to create awareness in China, it takes much more than just visiting once a year. It’s visiting regularly and initiating activations that really engages.”

Despite following a wholesale model, Katrantzou finds that clients come to her, season after season. “It’s rare these days to have a really loyal client. I don’t know what it is about the brand that elicits that loyalty but whatever it is, I don’t take it lightly.” This modesty is typical of Katrantzou. Such is her talent that she has clients who own so many of her clothes, they might easily stage a retrospective of her collections. It is telling that one of her most devoted fans is also one of the biggest collectors of Phoebe Philo’s collections at Celine – “our aesthetics couldn’t be more opposite” – and yet, there is something about the power of Katrantzou’s craft, the detailing and point of view that elicits such fandom.

Katrantzou and friends at London Fashion Week, 2016

Last September, Katrantzou celebrated her tenth anniversary, filling Camden’s Roundhouse with a collection all about collecting and collectables. Instead of a ‘best of ’ tribute to the preceding decade, she riffed on philately and entomology. One gown resembled a Fabergé egg gleaming with crystals, while a bustier dress revealed an array of coloured stone rings within a jewellery box.

Read more: Why LUX loves the New Perlée creations by Van Cleef & Arpels

Her most recent collection was based on the elements – earth, air, fire and water – and how they exist within us. “I wanted to explore the fire – when you have that energy and passion; or air when you feel that sense of being light and free. And it was interesting to distil all of that into a collection as it was so abstract and unlike my previous collection, which was more literal and very object driven.”

A look from Mary Katrantzou’s AW19 collection

For water and air, Katrantzou explored silhouettes that were weightless, either in organza or tiers of ruffles, which “bounced in a cloudy way, or else we used feathers”, experimenting with materials and techniques that haven’t been explored before.

Today, there are 25 people in Katrantzou’s London studio and her label is sold in 50 countries. “Our strongest markets are in the US, the UK, southern Europe, the Middle East and now China,” she says. “You know you appeal to a certain type of woman, and while I’m not saying an archetypal woman, they do have something in common. And we don’t have to be big in the Nordic countries if we are not selling there.”

Increasingly, Katrantzou is thinking about how she fits into the world around her: what she stands for and how that extends to bigger topics. “Luxury for me is knowing you are not harming your environment, knowing that the pieces you create will last in someone’s wardrobe for ever. I find it interesting that clients increasingly come to me and say they want to spend x amount on this one dress rather than buy 20. There’s a return to craftsmanship, pieces that are made by hand. With demi-couture, you are supporting a more analogue approach to fashion. It isn’t a big percentage in terms of how many commissions we get, but it is a sizeable part of the business… and it’s growing.”

Find out more at: marykatrantzou.com

This article was originally published in the Summer 19 Issue.

Tom Davies is a British eyewear designer offering a truly bespoke service. Kitty Harris sits opposite the designer in his Royal Exchange shop to learn more about designing for the individual and the evolution of the luxury eyewear industry.

Tom Davies

Kitty Harris: You have had many design roles during your career. Why did you choose eyewear?
Tom Davies: When I was originally setting up my company, I set up in London to design frames for Tom Davies. But I was just starting out and I was doing contract design for other eyewear brands. For example, one of my big clients was Puma and I was designing their sports eyewear line under contract and also project managing the delivery. That was quite lucrative for me. But at the same time, I would take anything. I actually designed a popcorn maker, an MP3 player, a food mixer and so on. I set up companies just to qualify me for being able to take that particular job. For Aquascutum, I was designing websites and brochures. For Puma, I managed to weasel my way into their websites and brochures and before I knew it, I had twelve designers and a design company.

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But I wanted to pursue Tom Davies glasses, so I threw all of that away for what I truly wanted. All my other ventures were great but they were merely vehicles to make money; whereas eyewear defines the wearer. Human communication is through the face, so in terms of design, there is nothing more important. I think it is the number one design challenge and the most exciting. What really excited me was that nobody else knew that. It has been ignored by the world.

‘Specky four-eyes’ has haunted eyewear for thirty to forty years. It has been something that people haven’t wanted to wear, because it is seen as a medical device and a necessity. But the truth is, if you get to forty years old, 95% of people need some kind of correction for their vision. It is everywhere and everybody needs it. The challenge is to make something that somebody enjoys wearing – that makes them look good, that they are comfortable in and helps them. I get such satisfaction by making someone a really comfortable frame that will really suit them.

KH: How would you describe your design aesthetic?
TD: I am always looking at the person. It is the physical things. I have signatures in my frames – little touches that I like to put in there. Whilst a lot of eyewear brands have a certain hinge or style, which is how they define themselves; I am a bespoke brand, so I’m all about the person. If I was to make you a pair of glasses, I am looking at the shape of your eyebrows, your long eyelashes and your small nose and I think of how it will fit. I look at the shape of your hairline that frames your face, the earrings – how you accessorise yourself. I must design something that will bring all of that together and then match it. That is not easy, which is why people hate glasses. There is so much going on in your personality that you’re already outwardly projecting.

Read next: Visionary designer Bill Bensley on creating luxury dream worlds

The idea that you simply wear what I say and have to deal with it doesn’t really work. That is effectively what happens when you go to an optician. I take several aspects into account: your personal style and features, then we look at the delicacy and thickness of the rim, the tone of the colour, the finishing material (polished, matt or satin), how the frames are fitting. We must take all that into account and then have to consider the prescription requirements and what lens design will give you the optimum vision. You can squeeze any lens into a frame, but people can develop headaches and dizziness. It’s all about you – that is my design style. My products aren’t signature to a hinge, they are signature to the person, so you shouldn’t really be able to spot my frames.

KH: What’s wrong with a ‘one size fits all’ model?
TD: First of all, you must remember those funny caricatures that used to appear in newspapers and magazines where they had images of heart-shaped faces and square faces and they would state which shapes suited you. You don’t see those so much anymore, as they are nonsense and the consumers realised it. If you go into a normal optician, you tend to see a variety of different shapes that do generally work on people. Whether they fit them on the bridge or whether the arms are right is not clear. You will see a generic mix of shapes and if the opticians are good buyers, they will have bought enough to service most people in a generic sort of way. The reason people have used those devices in the past is because you had to buy off the shelf. There wasn’t really a bespoke service.

What I do is I take that same principle, as I have a fully functioning opticians here. You can walk away with a pair of glasses that fit you reasonably well, as with most opticians. But in actual fact, what we’ll do is say – we like this frame and then alter it in terms of shape and style. The principles are there in all opticians and everyone is trying to match face shape to frames as much as they can. But, I am taking that to the next level by starting with something you like and making it better. On my personal appointments, I will pretty much start with a blank piece of paper and sketch something. But generally speaking, if you come to my store, we will start with something the customer really likes and we then bring it on to the next level. It hasn’t necessarily been ignored, but the limits of normal business have prevented them from being able to cater for this.

KH: How would you say the industry has changed?
TD: It keeps changing faster and faster, almost every couple of months. It is now all about individuality in whatever brand you are looking at. There are many people now marketing a bespoke service, but it is generally offering their best-selling frame in twelve different colours. Often these bespoke services are also only offered in plastic, which is the easiest one to do and is often not that accurate and there is no designer behind it.

Read next: Jasper Johns’ alternative perspectives at the Royal Academy

If you come to us, there is a designer in-store and then a designer in my head office who is designing the frame on your face. It is then individually made for you to 0.1 of a millimetre. There is nobody doing anything like that, but there are lots of people in customisation and 3D printing who are coming into this sphere. I was at a trade show in January this year and two years ago, there were two other brands there. But this year, there were twelve other brands there offering some kind of customisation service. This boom is happening and you will see more and more customisation. It is the future of eyewear. You will then also see the big players, such as Luxottica, which owns most of the brands, trying to protect their system. They buy up the industry. For example, Luxottica and Essilor are merging at the moment to make the biggest retailer in the world. Between them, they will own over half of the industry. That is happening in eyewear as well. I think that will carry on happening.

The new Tom Davies store in Covent Garden

KH: Why did you decide to move your factory from China to Britain?
TD: There were many reasons for this. There is no eyewear industry in Britain. I think ten years ago, I would have been too threatened by the idea of training up the next generation of eyewear makers. But now at 42, I don’t feel threatened by that. I am going to be training people, we are bringing in a new generation and we have to create our own supporting industries for it in the UK. We will set up factories here and I find that an exciting challenge.

And also, I am 42 and it’s hard work to travel to China every six weeks. I live in perpetual jet-lag. I am now the master of upgrades, I know everything about everything on airplanes and I know the check-in people. But, I can’t keep doing that. The cost in China is also not what it used to be. Shenzhen is a fabulous place to do business, but it is actually more expensive than Hong Kong, and Hong Kong is as expensive as London. Therefore, economically there is not much of a financial benefit in being based there. Within three years, there will be no financial benefit at all.

Thomas Wong – ‘Shi Fu” has been in the tailoring business for 56 years

Master tailors are not confined to the town houses of Savile Row or the ateliers of Italy; with the boom in Asian prosperity has come a boom in Asian style. Erica Wong speaks to a Singapore-based tailoring maestro about his unique style

Shi Fu, or master, as Thomas Wong is commonly referred to, asks if I’d like a cup of tea as I take a seat next to him at a quaint coffee shop along Orchard Road. His tone is calm and certain, almost Mr. Miyagi-like. Chairman of the Master Tailor Association Singapore for the last two terms, lecturer at the LASALLE College of the Arts, and owner of one of the oldest tailor shops on the island, Wong has been making suits for the regions’ elite for well over four decades. The industry has changed much but the fundamentals remain the same, as Wong explains…

EW You’ve seen the industry through thick and thin…

TW I started in this line of work when I was 16. I was an apprentice and at that time shops in Singapore were in shophouses. Each shop housed their entire ‘production line’ from start to finish. Tailors trained their teams to do everything from scratch in their own character using their unique methods. As a result every shop has their own style, their own ideas about how to make a suit. The team would discuss the orders or any problems that arose, work out solutions together, which would reflect the philosophies of the brand. If a customer finds that ‘chemistry’ with Tailor A or B or C, they would consistently return to them. There was no competition between A, B or C because they each had their unique cut, style, quality and fit which was very different from one another. Without intentionally doing so, each tailor was a ‘brand’.

Today, the shophouse ‘all under one roof’ concept is gone. Tailors outsource the different parts of the job to independent workers who at times sub-outsource out, since there are only a handful of craftsmen who know how to do each job. Most of these independent workers accept jobs from a number of tailors so you can imagine how the original set up of the tailor ‘brand’ has been lost, the traditional collaborative production lines severed and the uniqueness of each brand has been diluted. The tailor’s role has become that of a coordinator who charges a middle-man fee. In my mind, that’s not a tailor. To be a bespoke tailor, you need to make a particular garment per a customer’s particular request. Instead, tailors are now middle-men who take the request and pass the garment around to various parties who make it in whichever way they know best. This isn’t a very responsible way of offering the bespoke tailoring service.

EW What is at the core of your design ethos?

TW I’ve always been interested in illustration and so naturally in [Chinese] calligraphy. I believe that when people are interested in the visual arts they have sensitivities towards the minute details. Whether that dark green is the right tone or the stripe is slightly too wide, the demand for perfection is innate. When it comes to designing or making patterns or cutting fabric, I apply that same temperament and attitude. Throughout every step of the process I keep thinking about how the suit will fit on the client. Should this cut, length or even shadow appear on his frame? Will the suit look forced or natural on him? Wearing clothes need to be a comfortable affair. If the suit isn’t comfortable or doesn’t make its owner feel better about himself, he winds up as a hangar for the clothes. Then he might as well not wear it at all. The person cannot be a mannequin for the suit, the suit must highlight the man’s strongest features. Of course as a bespoke tailor I need to adhere to the client’s requests so I also need to fit my design into the parameters of his request. This is the challenge.

For example if a larger man wants a double-breasted suit even though most tailors might think it a bad idea, I try to figure out how to not only defy the theories against it but to make him look slim in the cutting of his choice. How should I do the cutting? What kind of fabric should I recommend? What fabric patterns will be the better option? The quality of the fabric also makes a difference. So, in-depth knowledge about all these factors is imperative for a bespoke tailor. Even before you take the job, you need to offer your professional opinions. If you don’t have the fundamental basis and you deliver exactly what the client asks for, then you’ve escaped your responsibilities.

Every aspect — the cut, darts, seams, fabric and accents — plays an important role in the final product

EW With 40 years of accumulated knowledge, what are the main lessons that you relay to your students?

TW Firstly, never take short cuts. Not in any step of the process.

Equally important is to work with integrity. Other players in the field have asked why suppliers provide me with top quality work and lesser quality to them. The answer is very simple. An analogy I often give is a woman who sees her friend’s perfect glowing skin after leaving the spa and requests to achieve the same results. But if she’s not willing to pay for the same top quality skin care products or use the same top aesthetician, how can she expect the same results? It’s just not possible. The same applies for my craftsmen. Everyone may share the same pool of talent but if I pay top prices for top quality and others aren’t willing to do the same, who do you think will be given priority? It’s a simple formula. I always tell my students that we can’t deliver anything sub-par because the dollar notes customers give us are not partial dollars. The $1,000 they give us is $1,000, no less. So if you charge $1,000 you can’t provide a $100 product.

EW There seems to be less and less people who fit into your traditional sense of a tailor. Where do you see the industry heading?

TW Last year, the Asia Tailor’s Congress was held in Singapore and it was Loro Piana who noted that Singapore’s tailors aren’t charging enough. Times have changed and yet we continue to charge low prices so our pricing strategy benefits the end customer, and we don’t pay our workers enough. That’s why less and less people are entering the field and those who are skilled have turned to other lines of work such as driving taxis, which is more lucrative.

What’s more, there’s an interesting phenomenon at play today. Technically the more affluent the country, the better their know-how ought to be and the more demanding the customer, and yet they try to take shortcuts. On the flip side, the poorer the country, the more traditionally trained craftsmen they have, and yet the market generally can’t afford the good fabrics and infrastructure to produce the suits. Over the long run, I hope to see a revival of the traditional crafts and skills, applied in modern contexts. That’s why I teach, in hope that my students will pick up some of the things I learnt many years ago, and apply them in their future careers.

Looking for a piece of design that absolutely nobody else has? You need to head to a busy Swiss motorway junction and visit the Stilhaus (style house), a gigantic new building bespoked for showing off the best designers of interior architecture, luxury products, furniture and just about anything else. The building itself is as cool as anything it shows, but it’s also the only thing you can’t take with you. This particular image is of the latest winner of the prestigious Red Dot Design Award, by Zurich-based design team Gessaga Hindermann, showcased at the Stilhaus recently. There’s always something on.

stilhaus.ch

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Giorgio Sermonetta

GIORGIO SERMONETA RESPONSIBLE FOR THE WORLD’S MOST DIVINE GLOVES, IN EVERY CONCEIVABLE HUE. Caroline Davies TRAVELS TO ROME FOR AN AUDIENCE WITH THE WORLD’S SUPREME GANTIER

When I arrive in Giorgio Sermoneta’s flagship store in Rome, things get off to a slightly unnerving start. Squeezing into the multi-coloured glove store – floor to ceiling of outstretched elegant hands, greens, yellows, browns and blacks, studs and bows, cut-outs and ruffles – I muscle my way over to what Google images had promised me must be Sermoneta. Bright blue eyes, square figure, neatly cut white hair and a serious mouth. I tap him on the shoulder.

“Mr Sermoneta?”

He looks blank.

“Me? I don’t work here. You’ll have to ask someone over there. I’m just browsing.”

There is an awkward pause as I hurriedly scan the room. The serious mouth twitches then beams and the blue eyes crinkle. “I got you then!”

Before I have time to force a relieved laugh, he says we are heading off for lunch. I follow, past the browsing crowds into the glaring sunshine. Sermoneta’s first glove shop could hardly be in a more perfect location. In the shadow of the Spanish steps, its rainbow colours and glowing reputation attracts passers by and those in the know. While the

tourists marvel at the sheer number of ways you can decorate a hand, connoisseurs march to the front desk for the owner’s advice. Wise decision. Were it not for a helping (well-dressed) hand, you could easily spend hours hypnotically running through the options. Some wide-eyed, open-mouthed wanderers in the corner look like they might have done just that. Carefully crafted, beautifully dyed and exquisitely designed, Sermoneta gloves have graced some of the most influential hands in business, fashion, music, film and politics. Without knowing it, you have watched them seduce and enrapture, part a crowd and denounce dictators. With that sort of power, you had better pick the right pair.

And if you were looking for a guide to gloves, you would be hard pressed to find one more knowledgeable or experienced than Giorgio Sermoneta. He first established his glove business in 1964 after he left the army at the age of 21. Keen to make his own mark away from the family business, he adopted the idea of glove making from his 17-year-old girlfriend’s family, now his wife. With little experience in business or gloves, Sermoneta relied on his wits and wide-eyed creativity to pull him through.

Carefully crafted, beautifully dyed and exquisitely designed

“When I started, I knew nothing about gloves. I was surrounded by monsters in the business,” he says. “Big names. It was like a comedian between mummies. They were old, dedicating their gloves to blue blood; they had only black and brown leather. We wanted to bring something new.”

It isn’t particularly difficult to imagine Sermoneta as the only one refusing to take glovemaking quite so seriously. We take our seats on a busy side street tucked moments from the Piazza di Spagna, but no sooner have we sat down then Sermoneta is up, greeting friends who pass by in streaming Italian, always ending with a husky laugh and a teasing joke as he waves them on.  Unfortunately, to start with, Italy didn’t seem to like his sense of humour.

“At the beginning it was very, very, very, very difficult,” he says, fixing me with a serious stare, emphasising each “very” with a soft bang on the table. “Then I started to find a new way to do business.”

Before I can venture a guess, Semoneta continues.“Tourists!” he says, triumphantly. “They want to buy gifts for their family, maybe five, 10 people to make happy, but they do not have much space in their suitcase. Gloves are very easy, very easy to carry. People started saying to people ‘Go to Sermoneta.”’And this is how I started.”

Trade picked up rapidly.

“I remember the time we didn’t even go to lunch. Starting from 9 o’clock in the morning to 8 o’clock in the evening,” he says of the early days. “No lunch.”

The waiter approaches our table with a hefty maroon coloured menu. Sermoneta waves it away and orders several plates of fresh mozzarella, tomatoes and basil and a mysterious local dish of spaghetti and pancetta, mixed in front of your eyes in a hollowed out bowl of hard parmesan.“

Do you like cheese?” He asks. I nod. He gives me an approving smile.

In his time, Sermoneta has seen many stores come and go. What is the secret to his success?

“Nobody is perfect,” he says. “Something could happen to a Mercedes, a 777 plane, anything, so we give a guarantee. Even from Rome, Japan,  Australia and we still do it. We always put our customer first.”

It probably helps that Sermoneta is an outstanding salesman. Watching him at work is a marvel. As smooth as his leather, he glances at each hand, perhaps gives one a small squeeze then burrows into the rolls of gloves tucked in the shelves behind him, barking ‘what length?’ over his shoulder. Finger gloves to elbow length, embellished or classic; with a no nonsense, experienced tone, he will cut down your options, flicking through the layers of leather hands as though they were pages of a notebook.

“The first pair of gloves you have should be black, because you can do so many things. You can go to a party, an opera, they go with everything, even if you don’t like black,” He says. “Then you can progress.”

And goodness, is there room for progress. The sheer variety is impressive. I ask Sermoneta where his ideas come from.

“Sometimes I wake up in the night, make a little sketch and go back to sleep,” he says. “I came up with the idea of the iPhone touch glove which everyone is copying. This year, I’m doing denim.”

You can see how a love for gloves can become an easy habit to slip into. Some visitors return so regularly that they become friends. When she was U.S. Secretary of State, Madeleine Albright once diverted her cavalcade simply so she could pop by to say hello.

“I was in my store in New York,” he says. “There was one lady trying on gloves while her friend smoked a cigar outside the window. I came out and started talking to her. ‘Do you like gloves?’ I asked. ‘I have a pair of gloves my father left me 30 years ago. They are so worn. No one in the world can make these gloves.’ I asked to see them and she pulled out a pair of beautiful chicory yellow gloves, so used and damaged they looked like they should be in a museum. ‘It is easy. I will make them for you, but I don’t want to be paid. Give me your name and address and I will deliver them’ ‘Annie Leibovitz.’ I didn’t realise who she was. She was so happy though.”

The most beautiful gloves you’ll own

Despite the variety of celebrated hands that now boast Sermoneta’s gloves, he realises that gloves are not for everyone.

“If they don’t match your personality or your dress, it is better not to wear them at all,” he says. “It is like having chocolate on a pizza. Disgusting. When you see certain people who have matched their gloves correctly you can say ‘There is a gentleman with a capital G.’”

We stroll out onto the afternoon sunset streets of Rome, Sermoneta chatting to tourists – even once bursting into Japanese – waving at shop keepers, punching the arm of a passing leather goods man.

“Now you have had a long day, I think you must have an ice-cream.” He does not, however, have gloves designed specifically for ice-cream consumption. Yet.

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