The Guggenheim Museum Bilbao. Image by Niclas Dehmel

This month, our columnist and Abercrombie & Kent’s founder Geoffrey Kent focuses in on Spain’s diverse offering of cultural itineraries

As an art lover, dabbling collector – I particularly like Joan Miró – and founder and co-chairman of a travel company that caters to a clientele made up of ultra-high-net-worth individuals and connoisseurs of many persuasions, these kinds of topics come up frequently. For a cultural odyssey which takes in some of the world’s great art houses, my current top tip is: take a Spanish sojourn.

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Spain’s contribution to the world of art packs an impressive punch – and has done for centuries. This year, the country’s great treasure trove of art is celebrating its 200th anniversary, so right now is the perfect time to experience this cultural hothouse, as viewed through its famous art institutions: among them the Prado, Museu Picasso, and Guggenheim Museum Bilbao.

Madrid

Image by Florian Wehde

Museo del Prado

The Prado is undeniably one of the most important art museums in the world – and one of the planet’s most visited tourist attractions. It houses an outstanding display of works by Spain’s three greatest painters: Goya, Velázquez, and El Greco, together with famous pieces by Flemish, Italian, and other European masters. Together, its collection is considered among the finest ever assembled, spanning the 12th to early 20th centuries, numbering in the thousands, and containing not just paintings and sculpture, but also historic documents, prints, and drawings. Founded in 1819, this year it celebrates its bicentenary as Spain’s premier gallery. For a deeper understanding of the works on display, A&K offers guests the privilege of enjoying the Prado’s collection and temporary exhibitions privately after hours, guided by specialist art historians.

Museo Nacional Thyssen-Bornemisza

Located near the Prado, the magnificent Thyssen-Bornemisza boasts one of the most important privately assembled art collections in the world. It offers art lovers an experience that is nothing short of extraordinary. The museum’s permanent collection spans eight centuries of European painting, as well as a display of 18th- and 19th-century North American paintings. Until 26 January 2020, the temporary exhibition will be exposing the relationship between the Impressionists and the art of photography.

Read more: Champagne Bollinger celebrates 40-year James Bond partnership

Museo Sorolla

Off the beaten track for most visitors to Madrid, you won’t be overrun by tourists as you wander the Sorolla’s light-filled spaces. Originally the house and studio of Spain’s greatest late 19th- and early 20th-century painter, this museum is dedicated to the life and work of Joaquín Sorolla (1863-1923) – known as the ‘Spanish Master of Light’. It houses an eclectic collection, including paintings by family members, his daughter Elena among them. Although his work is sometimes compared to that of Sargent, Sorolla does not belong to any specific school, and the house also contains pieces by the old masters who inspired him. The galleries also host special exhibitions by current artists. As a result, Museo Sorolla presents a fascinating journey through Spain’s history of art.

Where to stay: The Westin Palace, which is steps from both the Prado and the Thyssen-Bornemisza museums.

Barcelona

Image by Alfons Taekema

Casa Vicens

One of the world’s first Art Nouveau buildings, this house designed by Antoni Gaudí (1852-1926) for Manuel Vicens i Montaner is rightly considered a masterpiece and is a UNESCO World Heritage Site. Standing in the tranquil neighbourhood of Gràcia, it is an oasis of calm covered in striking green and white tiles. Inside you can learn about Gaudí and his significance within the Modernism movement. Guests of A&K get the opportunity to beat the morning crowds with a private before-hours visit to Casa Vicens, or a sunset tour.

Museu Picasso

Set on Montcada Street in La Ribera neighbourhood (once home to Barcelona’s great and good), Museu Picasso lies in the heart of the city’s cultural, commercial, and tourist district, surrounded by centuries of history and art. The museum itself is housed in five medieval palaces, architecturally as impressive as the artistic treasures within. Containing 4,251 works by one of Spain’s – and history’s – most influential artists, it is the largest gallery dedicated to Pablo Picasso (1881-1973), and the only one established during his lifetime. It is the ideal place to study the artist’s formative years, containing many early works, and illustrating his enduring relationship with Barcelona.

Read more: One&Only opens a second luxury resort in Rwanda

Fundació Joan Miró

For me, a trip to Barcelona wouldn’t be complete without paying homage to this great Catalan artist. Miró was born in the city in 1893 and he established the Joan Miró Foundation in 1975. Located on the Montjuïc Hill, this art space in one of Barcelona’s most popular museums. It houses more than 10,000 pieces of Miró’s art from his first sketches to final paintings, including many seminal works. It also contains ‘Espai 13’, which promotes the work of young experimental artists.

Views from Mandarin Oriental Barcelona’s rooftop

Where to stay: I particularly like Mandarin Oriental hotels, and the one in Barcelona is located on the glorious Passeig de Gràcia, mere moments from Gaudí’s Casa Batlló.

Bilbao

Image by Yves Alarie

Guggenheim Museum Bilbao

With its sweeping curves of glittering metal and glass, the Guggenheim Museum Bilbao building itself needs no introduction – the scale and futuristic beauty of Frank Gehry’s 1990s titanium structure leaves a lasting impression. It was built to showcase art works such as Jeff Koons’ sculpture Puppy, Richard Serra’s unique sculptures and Mark Rothko paintings. Next to the museum’s permanent collection, the regular rotation of temporary exhibitions across different periods – not always Modern – draws art enthusiasts back time and again.

Museo de Bellas Artes de Bilbao

The city is also home to the wonderful Museo de Bellas Artes de Bilbao, which houses paintings from the 12th century to the present day and is considered one of the finest art museums outside Madrid.

Where to stay: The just-renovated Gran Hotel Domine – it boasts the best views of the Guggenheim.

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A&K Philanthropy programmes include the Duuma Wajane Bike Shop in Tanzania, where women repair and resell secondhand bikes to support their community

This month, Geoffrey Kent, founder and CEO of Abercrombie & Kent, reports on his industry’s move towards sustainability and why he thinks responsible tourism is the most authentic way to travel

Geoffrey Kent

Working towards sustainable tourism is the travel industry’s duty, and while big airlines and hotels should lead the way, there are still plenty of ways for individuals to make the right decisions. Being a responsible tourist might sound complicated – or lofty – but it does not need to be either. If 7.7 billion people were to make more sustainable choices, the planet would be better off. Think of the influence one individual can have; I have been very inspired by teenage environmental activist Greta Thunberg, whose solitary climate change protest outside the Swedish parliament sparked a youth movement in some 112 countries. It’s often children who are the most aware and passionate. We must live up to their expectations.

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Thankfully, the concept of responsible tourism is catching on. It’s true that notions of sustainability, carbon neutrality, animal welfare and cultural sensitivity haven’t always been in sync with the travel industry, but increasingly we find our customers are asking us to book hotels with eco-friendly practices, to support the local communities they’re visiting and to find carbon-neutral ways of making the journey.

A recent study that we commissioned found that 65% of respondents are likely to be more conscious and careful of their own behaviour when travelling and 50% are likely to stay at hotels that contribute positively to the local environment by engaging in behaviours such as sourcing food locally. We’ve found that if our clients are ‘green’ at home, they tend to take those practices on holiday. At Abercrombie & Kent, we can create itineraries for our clients that are both environmentally conscious and culturally sensitive; we were doing this long before responsible tourism was a thing.

Our experience and network of travel partners have taught us that integrating sustainability into your travel arrangements does not mean sacrificing luxury or comfort. When it comes to five-star luxury with serious eco-credentials, the Six Senses group are leading the way with their programmes: energy conservation, water re-use, waste recycling, responsible purchasing and wildlife protection are all part of their policy. There are small groups and properties also committed to the cause: Sanctuary Retreats for example, The Brando in Tahiti, Caiman Ecolodge in Brazil, Mashpi Lodge in Quito and 1 Hotels. Some of the big hotel chains are at it, too; all the properties in the Fairmont Hotel chain are LEED (Leadership in Energy and Environmental Design) certified.

A&K Philanthropy also supports Hansraj Children’s Home in Udaipur, India

It’s not just on land either, A&K operates an annual cruise to Antarctica with James McClintock, an endowed professor of polar and marine biology at the University of Alabama. He shares adventures from more than 30 years of Antarctic research into ocean acidification and how climate change has impacted the food chain, especially penguin rookeries on the Antarctic Peninsula. A&K has worked with Dr McClintock for the past 12 years to support his research, providing more than $350,000 worth of high-tech equipment, from satellite penguin tags to webcams that allow scientists around the world to monitor penguin rookeries.

Our approach to animal welfare issues is uncompromising. Since the company’s inception, I have championed the concept of ‘shoot with a camera, not with a gun’. Our clients travel to Africa to connect with and celebrate its abundant wildlife, diverse landscapes and thrilling experiences. Elsewhere, we follow vigorous animal welfare guidelines developed by the Association of British Travel Agents in conjunction with the Born Free Foundation, a third-party organisation whose mission it is to protect vulnerable animals from abuse.

Read more: ‘Extremis’ by Sassan Behnam-Bakhtiar opens at Setareh Gallery

But there’s more to responsible tourism than getting to your destination and back without wreaking havoc on the community you’ve visited. Imagine a trip that offers you the opportunity to make connections through unique local experiences not found in a guidebook. Travel philanthropy can create the most memorable moments of your holiday. Whenever possible, we ask our clients to take part in our Abercrombie & Kent Philanthropy (AKP) programme.

We founded AKP in 1982 as a non-profit working with communities on education, health care, conservation and enterprise development, in the areas our clients travel to. Simply put, we work with our neighbours. Anywhere there is a Sanctuary lodge or camp, we establish a nearby project. In Uganda that means Bwindi, located beside Sanctuary Gorilla Forest Camp. In Zambia, near Sanctuary Sussi & Chuma, we work with Nakatindi village. It’s vital that these communities should benefit from any influx of tourism into their ancestral homelands. Anywhere there is a Sanctuary boat operating on a waterway, we establish a project at a place where we regularly undertake shore excursions. For example, in Myanmar that’s at Sin Kyun village where we bring education, clean water and hope to a small remote village on the Irrawaddy river.

AKP has full-time community development professionals on staff around the world. Our philanthropy co-ordinators meet with communities to identify local issues and establish where we can have the greatest impact. We never just have a great year, write a cheque and walk away. At Nakatindi, we heard from tribal elders that their highest concern was mother-to-child HIV transmission, so we established a new maternity ward to provide a clean birth environment. These decisions are made in consultation with our community partners, government officials and departments and sometimes other non-profits in the area.

In 2017 and 2018, our guests gave most significantly to education and healthcare, but contributions come thanks to inspiration, never solicitation. Our female teenage guests are often the drivers. They visit a programme with their families and have the empathy and persistence to inspire their families to be philanthropic. I can’t tell you how many phone calls I’ve had from the parents of teenage girls, who say, “She keeps mentioning the programme we visited and we’ve got to do something about it.”

I believe responsible tourism is a more authentic way to travel. Our guests define luxury as having an authentic experience, an encounter that is true to the place and its traditions, incorporating elements of the past and reflecting local culture. They want to get out and explore, experiencing traditions that are not akin to their own. What can be more responsible than that? Lives are changed when one is immersed in a different culture, and one reaches a new understanding of how life is lived in another part of the world.

Find out more: abercrombiekent.co.uk

This article was originally published in the Autumn 19 Issue.

Sanctuary Baines’ Camp, bordering the Moremi Game Reserve and the Okavango Delta, is ideally placed for wildlife watching

Nobody wants to go where everyone else has been. Creating a holiday that eschews the well-trodden tourist trail requires knowledge, contacts and experience. James Parry speaks to ultimate tour operator Abercrombie & Kent to see how they create experiences beyond expectations, from the best view of a solar eclipse in Argentina to a private tour of the Bolshoi with an ex-ballerina as your guide

In our increasingly crowded world, it’s difficult to ‘get away from it all’. We often reminisce about the places we visited long ago – that seaside holiday when you and your friends were the only people on the beach or that time you visited a beautifully tranquil temple and got a guided tour by one of the monks. And though our memories of bygone holidays may be rose-tinted, it is certainly true that getting off the beaten track today has never been more difficult. Queues, timed tickets and a throng of visitors brandishing selfie sticks are often part of the price you pay for seeing more of the world.

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The travel market is starting to recognise that some travellers would like a more engaging, authentic experience abroad, one where they can create a personal connection to their destination. Abercrombie & Kent (A&K), the bespoke travel company created by adventure pioneer Geoffrey Kent, has been specialising in highly personalised itineraries that are designed to match each traveller’s interests and passions since 1962. A&K’s clients want more than a sight-seeing tour, and Kent and his team are specialists in what’s known as ‘experiential travel’, conceiving trips that “inspire our guests to look at the world in a new and different way”.

Chile has some of the world’s most spectacular vineyards

However much input you may want to have in your itinerary, a wide network of contacts is useful, and A&K’s global staff – which numbers over 2,500 – leverage their detailed local knowledge and send their team members on fact-finding missions so they can devise trips full of unusual venues and experiences.

In Cambodia, A&K’s contacts extend beyond the temples, cultural landmarks and eco-tourism spots; it has also built relationships with art experts and curators to offer insider access to the country’s thriving creative industries. If you’re passionate about craftsmanship, the chance to spend time in an artist’s workshop gets to the very heart of what makes a place tick. One visit included the opportunity to spend time with artisans who are preserving and promoting traditional Khmer lacquerware techniques and whose pieces have been commissioned by brands such as Cartier, Hermès and Louis Vuitton. On another trip, A&K arranged a stopover to a Khmer couture designer to see how locally sourced fibres are used to hand-make bespoke fabrics that are now making it onto the catwalks of Milan and Paris.

Eric Raisina, a couture designer in Cambodia

For dance lovers, the trip of a lifetime might involve witnessing the legendary dancers of the Bolshoi in Moscow – not just performing, but in rehearsal. Elizabeth Patch, private client manager, organised one such behind-the-scenes visit for a client, who commented on “the unstaged emotion and raw-life element of the practice room”. The experience also includes a tour of the legendary institution led by a former ballerina who offers first-hand recollections of a life dancing on stage and regales her guests with stories of landmark productions and celebrated prima donnas. Guests are also shown the seamstresses’ workshop, where every costume is hand-made, and the visit is topped off with an attendance of the performance itself.

Read more: Ferrari designer Flavio Manzoni on collaborating with Hublot

Behind the scenes at the Bolshoi in Moscow

Time and again, travellers’ most memorable experiences are drawn from the people they meet. In Chile, one possible itinerary sees visitors spending time at Casa Marín, the award-winning winery of Maria Luz Marín – one of the most influential women in the global wine industry. Marilú, as she is usually known, bucked the trend in the male-dominated world of viniculture by going out on her own to produce premium wines from an estate that most experts said was too close to the sea for vines to thrive. Today she shares her knowledge – and some of her finest vintages – with guests at La Casa.

Renowned chef Francis Mallmann’s unique Siete Fuegos open-flame cooking techniques in Argentina.

One of the greatest joys of a bespoke holiday is delegating logistics to the experts – even the weather. Earlier this year, a special programme was arranged for a group of clients to witness the total solar eclipse visible across parts of South America on 2 July. The A&K team in Argentina had to identify the best possible location for a luxurious camp from which to view this momentous event. “We chose two different places, based on the optimum vantage points, and had to decide at the last minute which one to use, after we knew what the weather was doing,” says Veronica Curtis, A&K country manager for Argentina. “We were prepared for one area to have more cloud cover than the other, so we had helicopters on standby ready to take the group to whichever site had the best view of the eclipse.”

Read more: Lenny Kravtiz on his creative vision for Dom Pérignon

A rare view of the total solar eclipse in Argentina this summer

For travellers who balk at overcrowding, the ultimate luxury would be a visit to a unique venue on an exclusive basis. This applies not just to cultural landmarks, such as the Mount Etna Observatory in Italy – one of many private tours that A&K has made possible – but also to accommodation. Hotels and lodges are selected to reflect the distinctive character of each destination. Think lesser-known gems, such as the boutique Temple House in Chengdu, China, which artfully combines a restored imperial courtyard with chic modern interiors, and Angama Mara, a luxury safari lodge dramatically perched on the edge of Kenya’s iconic Great Rift Valley in the midst of what has been described as the ‘greatest wildlife show on Earth’.

Abercrombie & Kent has spent decades honing its instinct for what makes truly meaningful, one-of-a-kind trips. Beyond the planning and preparation, experiential travel requires imagination on the part of the organiser and the traveller. After all, a successful journey will take you to a place you’ve always dreamed about, but a wildly successful trip might just take you to a place you’ve never even heard of.

Another side of the red city

The YSL Museum in Marrakech

The sandstone walls and souks of Marrakech in Morocco are a well-established stop on the mainstream tourist route, but you can also experience some of the city’s more remarkable sights in a totally original way: without the buzz of the crowds. Bespoke private access can be arranged to many of the city’s cultural venues, offering you the chance to soak up the atmosphere at your own pace. Options include an after-hours private tour of the Yves Saint Laurent Museum, a visit to an Arab horse stud farm, and exclusive occupancy of the privately owned estate of Dar El Sadaka, designed by the celebrated French installation artist Jean-François Fourtou and home to his whimsical architectural masterpieces, The House Fallen from the Sky and The Giant’s House.

Discover A&K’s portfolio of travel tours: abercrombiekent.co.uk

This article was originally published in the Autumn 19 Issue.

An explorer sets out on Day 6 of the recent A&K South Pole expedition. Image courtesy of Abercrombie & Kent

At the age of 76, LUX contributor and founder of luxury travel company Abercrombie & Kent Geoffrey Kent is still adventuring. Here he recalls one of his most recent and challenging expeditions into the South Pole

For the last three years, I have been occupied with a desire to go on a journey to Antarctica. Like my hero of heroes, Sir Ernest Shackleton, I dreamed of getting to the South Pole. Unlike Shackleton, who led three British expeditions to the Antarctic, I wanted to do it in comfort and five-star style.

Adventure is in my genes, and since my parents and I founded A&K in 1962, I’ve packed a lot in. I’ve climbed Kilimanjaro, hiked to Tiger’s Nest in Bhutan, and circled the earth along the equator. I’ve journeyed from the source of the Upper Amazon to where it meets the Atlantic Ocean and been to Iraq with some special forces’ guys. I have been to the edge of space in an English Electric Lightning, travelling Mach 2.2 at 21 kilometres up, and hiked to Base Camp Everest. I was officially the last person in the twentieth century to stand on the North Pole.

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My recent expedition to the South Pole is my latest and perhaps most challenging adventure. Like all dedicated travellers, my wanderlust constantly drives me. I’m obsessed with the app Been, which reveals that I have visited 70 per cent of the world’s countries (I travel approximately 270 days each year). In the next few years, I want it to be 100 per cent. The desire to see the whole world is the driving force behind Inspiring Expeditions by Geoffrey Kent.

In December 2018, seven intrepid guests and I spent the latter part of December in the vast wilderness that is Antarctica. Another continent ticked off – a personal dream fulfilled.

Day 12: arriving by private jet into Whichaway Camp. Image courtesy of Abercrombie & Kent

When most people speak of having been to Antarctica, they have travelled by cruise ship from Ushuaia to the Antarctic Peninsula, a 1,300-kilometre chain of mountains and volcanoes that juts north towards South America. My expedition was to a dramatically different destination. The Antarctica that I’m talking about can’t be accessed by cruise ship. To get to the South Pole, you need a plane and skis or snowmobiles. Antarctica is vast – mind-bogglingly big. To put it in perspective, from our base inside the Antarctic Circle to get to the South Pole required an eight-hour flight, a re-fuelling stop and the crossing of a time-zone.

Our group – consisting of one couple and their two sons, a father and son, and me – set off from sunny Cape Town in mid-December. We landed on the first of three ice runways (or more aptly iceways) that A&K constructed in Antarctica for this journey and got our first glimpse of the land of snow and ice at a place dramatically named ‘Wolf’s Fang’.

Day 8: ice climbing. Image courtesy of Abercrombie & Kent

There are no wolves for thousands of kilometres, just the occasional snow petrel flying overhead. Antarctica is a high desolate white desert where temperatures in summer rarely get above minus 20 degrees Celsius and the winter average is minus 60. It never rains here and the snow that falls is sparse. With less than 20cm of snowfall a year, Antarctica is technically a desert. It is so dry that with the correct kit on, you feel colder on London’s streets on a particularly grim day.

Read more: Italian brand Damiani’s Kazakh-inspired jewellery collection

It’s the last true wilderness on our planet. The last frontier – the final place on the planet where a traveller can feel genuinely remote and know that your footprints may be the first, that no other human may have walked here before. And if they have… what a club to be part of.

From our basecamp in an oasis – a series of rocky outcrops amongst the ice – over the course of eight days, our group flew to Atka Bay to view the large colony of Emperor penguins. There, we also learned essential winter skills, explored ice caves, visited both Russian and American research stations, summitted (and earned the right to name) a peak in the Drygalski mountain range, and ventured to the Geographic South Pole.

Day 4: visiting the Emperor penguins. Image courtesy of Abercrombie & Kent

From the top of ‘Mount Inspiring’ – the virgin mountain which our group summited in the company of Marko Prezelj, four-time Piolet d’Or winner – staring over this vast expanse of white in awe of nature at its most elemental, it’s hard to imagine the flux that this continent is undergoing. Sadly, Antarctica has experienced an air temperature increase of three degrees Celsius. This rise in temperature is causing change – perennial snow and ice cover are melting, glaciers are retreating, and some ice shelves have collapsed completely. In the last 60 years, there has been a loss of 25,000 square kilometres of ice shelf. The flora and fauna are facing a threat too. Emperor penguin numbers have declined by up to half in some places and the number of breeding pairs may fall by 80 per cent by 2100.

Read more: The poetic beauty of the Swiss Engadine

One of the greatest, yet least seen, wildlife spectacles on the planet, the colony of 6,000 breeding pairs at Atka Bay is extraordinary. Two and a half hours by airplane away from basecamp, thousands of adolescents were finding their feet and snow bathing to cool off in strong sun, while their parents fished. These animals are under threat from human action from thousands of kilometres away.

We reached the Pole two days and one hundred and seven years after Roald Amundsen, a Norwegian explorer who won the race to the South Pole, just ahead of Scott. Standing at the designated marker at the lowest point on earth, you are able to walk around the world in a few steps. Surrounding the marker are flags from the twelve signatories of the Antarctic Treaty that sets aside the continent as a scientific preserve. It was a good place to reflect on the adventure of getting here and wondering about what’s going to become of this white desert… and what we all can do about it.

Discover Abercombie & Kent’s portfolio of luxury travel tours: abercrombiekent.co.uk

Considered the largest waterfall in the world, Victoria Falls lies along the border between Zambia and Zimbabwe

Abercrombie & Kent founder and LUX contributor Geoffrey Kent forecasts the hottest travel experiences and destinations for the coming year

I believe that human beings collect experiences throughout our lives that both inform our personality as well as that speak to who we are. We each have an ‘experience portfolio’ that reveals what inspires us and what we care about. It reflects our tastes and signals our aspirations. What and where will you experience in 2019?

Explore the extremes of The Arctic

For over 500 years, the Northwest Passage and all its inherent possibilities have fascinated intrepid souls. The changing climate has now made it possible to explore the entire length of the famed sea route, which runs from the Atlantic to the Pacific.

Explorers began to search for such a route in the 15th century but it wasn’t until 1906 that Norwegian Roald Amundsen’s expedition managed to navigate the passage. It’s thrilling to retrace the route pioneered by early polar explorers like Henry Hudson, John Franklin, Robert McClure and of course, Amundsen, from Kangerlussuaq in Greenland to Nome in Alaska. Travel through and past islands and sparsely settled lands where many pioneers were forced to overwinter when their ships were trapped by fast-moving ice.

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Which experience will make it into your ‘portfolio’? Perhaps seeing whale and grizzly, black and polar bear, meeting the Ingalikmiut people, or seeing the Northern Lights.

Pencil it into your diary: 26 Aug-18 Sep. Cruise from western Greenland through the Canadian Arctic to the Bering Sea in the company of A&K’s award-winning expedition team. This 24-day Northwest Passage cruise starts at £25,350 per person.

Geoffrey Kent dog sledding on an Abercrombie & Kent trip to Finland

Find yourself in Finland

Or more aptly, lose yourself in Finland. I led a trip above the Arctic Circle in 2018 and all the guests who accompanied me described it as “the trip of a lifetime”. Pictures simply do not do justice to the experience of losing yourself in this country’s vast landscape. Finland is a country in which it’s possible to escape the crowds, especially when you travel off-season. Beyond its vibrant capital, it reveals a very different side of Scandinavia – unspoiled, sweeping and still.

Which experience will make it into your ‘portfolio’? Ice driving, snowmobiling, searching for the aurora borealis, meeting Sami reindeer herders, dog sledding?

The Croatian town of Dubrovnik is known for its picturesque Old Town surrounded by 16th century stone walls

Visit the ancient world in Croatia

Croatia and its dramatic Adriatic coastline are delightful. Immerse yourself in Dubrovnik’s old-world charm as you walk the narrow street of the Old Town, surrounded by the historic 16th-century battlements. As we head into the eighth and final season of HBO’s epic fantasy TV programme Game of Thrones, it seems like an apt time to tour some of its filming locations. Dubrovnik has doubled as King’s Landing throughout the entire series and fans will recognise locations galore including St Dominika Street, Stradun, Minceta Tower, Fort St Lawrence and Trsteno Arboretum. Elsewhere Diocletian’s Palace in Split acts as Meereen, Trogir is otherwise known as Qarth and Kastel Gomilica goes by Braavos.

Go gourmet in Peru

Known for its ancient ruins, spectacular scenery and colonial architecture, Peru has added cuisine to its international appeal. Voted ‘best culinary destination’ at the World Travel Awards for the sixth year running, Peru’s vibrant restaurant scene is home to some of the world’s most influential chefs, who all delight in raiding the home larder for indigenous produce. With two of top 10 restaurants in the 2018 San Pellegrino World’s 50 Best Restaurant list (and three in the top 50), foodies are rightly taking notice of Peru’s gastronomic scene. Legendary super-chef Gastón Acurio, Virgilio Martínez Véliz and Mitsuharu Tsumura’s establishments in Lima and Cusco are a must for visitors. My tip: there is no better way to understand the local cuisine than to see where so many of the indigenous foods are harvested, so be sure not just to stick to the cities. In addition, petrol-heads should note that in 2019, the Dakar Rally will take place in only one country for the first time in its history, with Peru playing sole host.

Read more: Philippe Sereys de Rothschild on fine wine & supporting the arts

Discover the wonders of Zimbabwe

There’s never been a better time to visit Zimbabwe. A renewed hope is evident amid a changing political landscape and this spirit of optimism is attracting a fresh wave of tourism. ‘Zim’ is home to five different UNESCO World Heritage Sites and the glorious natural attractions of Victoria Falls, the Zambezi River and Hwange – the country’s largest game reserve. The country is more vibrant than ever with a burst of exciting hotel re-openings to boot – Bumi Hills Safari Lodge on Lake Kariba recently completed a £2.3 million upgrade and Singita Pamushana Lodge in Zimbabwe’s Malilangwe Wildlife Reserve reopened in May 2018 after a complete refurbishment. I recommend a helicopter flight over Victoria Falls – so breathtaking a sight that when David Livingstone first saw the falls, he proclaimed that they ‘must have been gazed upon by angels in their flight”.

Experiencing wildlife in its natural habitat is one of travel’s greatest rewards, says Geoffrey Kent, such as seeing Giant Pandas in China (pictured above)

Admire the diversity of our world’s wildlife

Experiencing wildlife in its natural habitat is one of travel’s greatest rewards. From the playful lemur to the elusive Bengal tiger, the giant panda and the mountain gorilla, the incredible diversity of the world’s wildlife contributes to the rich tapestry on Earth. As I read reports such as the WWF’s most recent, which states that humanity has wiped out 60 per cent of mammals, birds, fish, and reptiles since 1970, my desire to conserve our world’s wildlife is reaffirmed anew.

Every holiday you undertake with us contributes funds to A&K Philanthropy and its excellent animal conservation and local community benefit programmes. It’s a simple and easy way to help protect animals including rhino and leopard, and benefit local communities, while you enrich your life through experiential holidays. I have designed a safari by private jet that makes it possible to visit the world’s most intriguing wildlife in their dramatically varied natural habitats on one remarkable journey in the company of leading conservationists.

Pencil it into your diary: 15 Feb – 10 Mar, 2020. A&K’s 25-day Wildlife Safari: Around the World by Private Jet starts at $139,950 per person.

Discover Abercombie & Kent’s portfolio of luxury travel tours: abercrombiekent.com

In Kenya at Sanctuary Olonana, Abercrombie & Kent guests have the opportunity to go on walking safaris and take survival lessons led by Maasai warriors. Image supplied by Abercrombie & Kent

Luxury travel is evolving, but who’s driving the change? Millennials, says Abercrombie & Kent Founder Geoffrey Kent. Welcome to the age of transformational travel.

The first generation of digital natives, millennials, as defined by the Pew Research Center, were born between 1981 and 1996. This age group – which we increasingly need to recognise for their affluence and significant spending power – have led the way in redefining what the term ‘luxury’ itself means.

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Prior to late 2007, luxury was linked to ostentatious spending and opulence. Within the travel industry this equated to first-class flights, five-star hotels, Michelin-starred restaurants and designer souvenirs. After the global recession, a major shift occurred, and luxury has become much more experiential.

‘Experiential travel’, and its evolutionary step of ‘transformational travel’, are the industry’s biggest trends. Millennials have rejected the term ‘tourist’. They don’t want to visit a destination to trod well-worn tourist trails, eat at restaurants that cater to non-residents and have pictures on the menu, or meet the same type of people they see in their local coffee shop on the way to their 9:00 am meeting. Millennial travellers want total immersion in a destination and want to make connections with interesting local personalities.

The Ganden Sumtseling Monastery in the Yunnan Province, China. Image supplied by Abercrombie & Kent

In the last decade, as an industry, we have seen this generation beginning to travel in style despite economic uncertainty. Just-published studies reveal that millennials see travel as more important than buying a home, paying off debt or investing in a car. Wary of investing for the long-term, they spend freely on travel, seeing it as an investment in themselves.

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The next step beyond experiential travel, which is becoming ubiquitous and therefore unappealing to millennials, is transformational travel. In an excellent article, Vogue magazine has called transformational travel, ‘experiential travel, but a step further – defined by a shift in perspective, self-reflection and development, and a deeper communion with nature and culture’. More than memory making, it is the type of travel that inspires an inner journey and leads to life changes when travellers return – and exactly the type of travel worthy of investment by these 20 and 30-somethings.

There is nothing new in the transformative power of travel, or young people looking to step out of their comfort zones as they develop and grow as global citizens. Think of the Grand Tourists (young aristocratic men touring Europe in the 17th and 18th centuries) or the Beat Generation on epic American road trips. Change – through the broadening of one’s horizons – is palpable when one travels.

Geoffrey Kent outside a safari tent in Manyara, Tanzania. Image supplied by Abercrombie & Kent

In 1958, when I was 16, I rode a motorbike from Nairobi to Cape Town. On this 3,000-mile journey of self-discovery along some of Africa’s most dangerous roads, the mantra that I would build my life and business upon came to me: adventure by day, security and luxury by night. More than 55 years after founding A&K, I still like to push my boundaries (by day) and like to encourage travellers to expand their horizons.

In southwest China, A&K guests meet with the ‘Living Buddha’ at the Songzanlin Monastery in Shangri-La in Yunnan province, a Tibetan autonomous region. This exclusive, one-to-one interaction gives A&K guests a profound understanding and insight into this traditional culture.

The Lion King is many children’s first introduction to Africa. At A&K, we’ve arranged for millennials and their young families to watch the film on a large screen in the middle of the bush, followed by walking safaris and survival lessons from Maasai warriors – the live-action version of “the circle of life.”

Do these kinds of experiences have the power to transform a person’s life… I think so.

To find out more about Abercrombie & Kent’s luxury travel experiences visit: abercrombiekent.co.uk