Transcending Boundaries, an exhibition of works by teamLab, installation view of Impermanent Life at Pace Gallery
Dark Waves an art work by collective temLab

‘Dark Waves’ by teamLab, the Japanese interdisciplinary group that brings art, technology and nature together, at their 2017 Pace London exhibition Transcending Boundaries

Pace Gallery, under the leadership of owner Marc Glimcher, is one of the leading forces on the global contemporary art scene. With his visionary plans for spectacular multi-media shows, he is taking art into the future. But he is also stepping in to curate art in public areas in parts of America where local government funds are low, a role where the private sector’s responsibility will only expand, he tells Darius Sanai in an exclusive interview

LUX: With current developments in public art, it is felt that private initiatives and galleries, such as yours, are taking on the role of public services.
Marc Glimcher: Absolutely. There is a level of ambition that people have and this is true I think in all sectors. For example, when comparing the art and tech world: academic ambitions have grown so large that they have become private, corporate ambitions. That is quite a well-documented thing now. We see Silicon Valley companies and so forth taking on this role of being consumers of social good as well as entrepreneurs.

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In the art world I think we are seeing the same thing where developers see that a public mission has melded with their commercial vision and purpose. And without that public good the commercial success is not enough, it’s not guaranteed and it’s not balanced, so we find ourselves taking on that role.

Marc Glimcher president of Pace Gallery with the artist Kevin Francis Gray

Marc Glimcher (right) with the artist Kevin Francis Gray at the opening of his show at Pace New York in 2017

LUX: Is there a danger that these become one man or one group’s vision of what public art should be? And is that good or bad?
MG: Well, it always has been. This isn’t purely true but great individual visions have guided great cultural achievements. Committees are not famous for having inspired or patronised or enabled great cultural moments to happen. It is something done with passion by someone who kind of parallels the artists. When a municipal committee get together to decide what the art is going to be on some public site, you don’t get the best result. When someone in that group has a real vision, pushing it as if it were their private vision, that is when amazing things happen. I don’t think there is any history of somebody’s private vision hurting the quality of cultural intervention.

LUX: Can you tell us more about your initiatives. What’s forthcoming, how will it work and how will communities be involved?
MG: It’s very complex. The gallery system was set up to represent an artist and the artist makes their work and the gallery shows it and sells it. The process for these public commissions is much more akin to an architectural process. What do we have coming up? We’ve got 10 projects around the world right now where we are making proposals, the first one being ‘The Illuminated River’. And we have projects in New York and Massachusetts, Australia, London, and China where there are new cities being built every day. I will say that London seems to be at the centre; it’s a fertile place to have those conservations about this idea. That’s where we found Mark Davy, founder of Futurecity, who we are in collaboration with for Future\Pace. We’ve set up a group who can function using the economic model of the architectural world to address an arts project; it’s a very different approach. We are going out to developers and municipals. We are helping to draft a cultural agenda and will be working with our artists and others who are not necessarily gallery artists but who work on a public scale and acting as the planning group to get this job done.

Transcending Boundaries, an exhibition of works by teamLab, installation view of Impermanent Life at Pace Gallery

‘Impermanent Life’ by teamLab in Transcending Boundaries at Pace Gallery

LUX: And is this driven by your desire that more people should be able to see and experience art?
MG: Yes. Our natural driver is the artist and we see among the artists a desire to bring the message out into the world. We take our cue from them so it’s a natural evolution for us to feel excited when we get a chance to have Leo Villareal light all the bridges crossing the River Thames. It’s the same with artist estates. We recently took on the estate of the American sculptor Tony Smith. He is one of the greatest artists of the 20th century and one of the most important sculptors aware of public engagement and their experience of space. My father drilled it into my head that this is our family’s contribution to help these artists get their message out and extend human perception. When we got 200,000 people to our teamLab exhibition in Menlo Park, California, it was pretty thrilling.

LUX: What’s it like to take over your father’s business. Is it just a job or something else?
MG: It’s a unique challenge. You have to survive the first 20 years without killing your father and struggling with self-definition. People may deny it but every second-generation person with any kind of ambition has to come to peace with the fact their father created something from scratch, and you’re never going to be that person. So who are you going to be? And what are you going to do? You know you’ve made it when you won’t let your father leave instead of trying to kick him out.

LUX: And I guess your relationships with artists are at the heart of what you do and how you define your relationship with the business?
MG: Absolutely. That’s what we experienced growing up, being surrounded by the artists. It’s a very complex business. There are many different agencies involved – there are the museums, the collectors and the writers. You need to remember what your core is in a complex business and ours is the representation of the artists. If you maintain that there is a way to cross from one generation to the next and to create a real institution.

LUX: What thrills you, what makes you come alive?
MG: For me it’s walking into the artist’s studio and seeing their breakthrough, that spectacular invention that they have created, and knowing you can transmit that out into the world. I will get a call from Tara Donovan, who will have been struggling on a new body of work for a year, and she will say “I’ve got it”. And you can hear in her voice that something has happened. Some transformation took place. And as an art dealer you get in the car and you’re the second person to connect to that creative moment. Or you can get on a plane because Adrian Ghenie called and you arrive in Berlin, go into his really dirty, really dark studio, go around the corner and there is this work that has just been dredged out of the great history of painting. Then everything you do is about bringing it out of the gallery and into the world, to the museums, to the lectures and so on. If that makes you come alive then you are an art dealer.

Read next: Moroccan artist Ghizlan El Glaoui’s unique visions of beauty

LUX: You studied sciences. Does that bring you a different perspective to others in your business?
MG: It might. I definitely think that it has worked well for me. The art gallery is very concerned with historical process, not just the individual process of one individual artist. The rigorous training and analysis that one gets in immunology or biochemistry translates well into trying to understand how the broad sweep of culture works and how artists work.

A display of artworks by artist Mario Merz at Pace Gallery in London

A London showing of works by Italian artist Mario Merz, organised by Pace Gallery in collaboration with the late artist’s foundation

LUX: And in terms of artists, there must be more competition than ever to find and represent the best artists? Or is that irrelevant because more people are becoming artists?
MG: No. It is very relevant. There is more competition and it is shaping the art world. The galleries are growing. In a market place when the demand is going up at the same time as the competition, you tend to create more consolidated, larger companies to deal with all the various competitive issues. It becomes very expensive to be an art gallery so it’s harder for mid-level galleries. Although, the population of artists is so diverse that there are still artists for every kind of gallery. It’s hard to imagine big galleries replacing the smaller galleries because small galleries are absolutely essential for emerging artists. And there are a lot of artists who don’t want anything to do with the big galleries. In 1975, when you had an artist popular in New York City it meant that if you wanted to keep working with them you had to do a full colour catalogue instead of black and white. Now that same artist, or a comparable artist, is popular in New York, Korea, Europe, China, South America and there are multiple museums competing for shows. There are awards and biannuals and art fairs. It requires an enormous amount. Contrary to popular belief, it’s not about flying artists around in private jets and having expensive parties. It’s about funding the production of work, shipping it all over the world, organising exhibitions, lectures and symposiums and about supporting the museums who have commissioned your artist. We have 17 registrars in charge of handling and moving the art and making sure it gets where it’s supposed to be in perfect condition. That is twice the size of our PR staff, which is big, too.

LUX: Would collectors of these popular artists in 1970s New York have been in the artistic, cultural, media community themselves? And how has that demographic changed since then?
MG: No, that’s a myth. Art patrons haven’t been other artists or writers, although they have always collected artists when they were starting out because they were the ones who knew about them but they always get priced out. In the 70s the collectors were the real estate developers because they were the most entrepreneurial, upwardly mobile group of wealthy people in America, Japan and around the world. They were priced out by an emerging financial class of hedge-fund people who were collecting more aggressively, and they in turn might be displaced by technology people.

artwork by Japanese interdisciplinary art collective teamLab

teamLab’s digital work ‘Impermanent Life’ (2017) visualises the cycle of life constantly changing

LUX: How do you view the debate about the fragmentation of art, that there are no movements in art and no significant artists anymore?
MG: I view it as something that people always say about their time. People are very sceptical, very hard on their own moment in history. We’ve never heard anyone say now is a golden age of great art. Golden ages are always in the past. In the day when those southern California light and space artists were coming out, believe me, people said, “Oh god, this is so desperate, nobody knows how to make great art, they’ve forgotten”. Now we have special effects and digital artists. Great art is always made, it just takes a while to be recognised as such.

Read next: Olympic high jumper and Richard Mille’s newest partner Mutaz Essa Barshim on the importance of timing

LUX: What are the most interesting things going on at the moment at Pace?
MG: We have our art and technology and public art strategy that we have been working on for the last five years and it’s all bearing fruit at this point. More importantly than that, it seems like it is playing a significant role in the global cultural dialogue. That’s always the place we want to be – making significant dialogues. Both art and technology and the way that those groups making art in this way have a certain capacity to work in public spaces. But the nature of the art making also creates natural limits to what the artists can do. There were 20 requests for sky spaces from James Turrell for every one that could be done. New cities get built around the world with new large-scale developments and these groups want to engage in art, they don’t want to engage just with design. So it’s a call to the artists to find a way to work on a bigger scale. It’s driving the creation of art collectives along with the fact that this is a very collaborative age. We are seeing amazing possibilities arise.

LUX: Which artists are really exciting you now?
MG: We are very excited about Tony Smith because people haven’t recognised his greatness. There is a lot of great painting that is being done right now by the likes of Adrian Ghenie and Nigel Cooke. Tara Donovan, who is kind of a post-minimalist artist, her show sold out in a day! We are about to have a Robert Mangold show and Bob, who is 77, hasn’t had a show in five years. Recently we’ve had Richard Pousette-Dart, Kenneth Noland and Louise Nevelson, great artists from the 60s and 70s who are now being rediscovered. We are excited about a lot of different things.

LUX: Do you think art has replaced literature and music as the primary mode of cultural information?
MG: I wouldn’t count out music or literature. The most ancient art form is music; it pre-dates language. Historically, I think visual art sits somewhere between music and literature but it’s having its moment right now. We are in a visual society.

pacegallery.com

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Reading time: 11 min
Berber woman by Moroccan artist Ghizlan El Glaoui
mosaic style portrait of a Berber woman by Ghizlan El Glaoui

Portrait of a Berber woman by Ghizlan El Glaoui

Moroccan artist Ghizlan El Glaoui, daughter of renowned painter Hassan El Glaoui and granddaughter of Thami El Glaoui, the last Pasha of Marrakech, is fascinated with faces and finding beauty in the world. Editor-in-Chief Darius Sanai speaks to the artist about her artistic childhood, African art and her portrait wish-list.
Morroccan artist Ghizlan El Glaoui painting in her studio

Ghizlan El Glaoui at work in the studio

Darius Sanai: How long have you been living and working in London?
Ghizlan El Glaoui: It’s been 21 years now. I studied and married in Paris and then decided to move to England due to a job offer for my husband. I’ve been here ever since – I like London and was so happy to move away from France. I am half French, but lived in Morocco for most of my life so the French was still foreign to me – even though I had a French mother. When I was in Paris, I suddenly realised that my French side of my personality was not as developed as I thought. I always felt like a foreigner to the Parisians. By experiencing Paris, I always loved people from the South and that the people from the North were very different, so I remained big friends with the South of France. But when I moved to London, I just thought, this is it.

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DS: You come from a great artistic heritage and you are both an artist and a collector, how has that developed? When did you start doing what and how did it all start?
GEG: I had an artistic father and grandfather. I was always surrounded by their art, influences and admiration of arts. I grew up with these passions. I became my father’s muse, posing for his portraits. My father was my first tutor and he knew of such amazing artists himself that I had 4-5 tutors in the room while watching him paint. You have to watch a lot when you’re posing there is nothing else to do, you can’t move, so I observed the way he was looking at me and all the other things around it as well. I have kept this passion of portraiture and so I started to have this need to express myself through artistic means. I was a pianist as well so I suppose it was evident that I had this ability with arts in general. This is why I wanted to study art in general in Paris. The academy I went to taught you art, but also prepared you for finding a job afterwards. Half of it was very intense art courses and the other half was learning how to make a magazine, learning about typography.

DS: When you were a student, did you think you would become an artist or was it just a passion?
GEG: It’s difficult to say. I was never really good at doing what I was asked to do, but what is interesting is that the project we had to do in our last year was about mosaic. We had to take an image and reproduce it on a much bigger scale. We had to cut the pain ourselves, into squares, and had to recreate that mosaic with different tones. I remember very well that I chose an incredibly good-looking model that was posing at the time for all the Armani perfume campaigns. His face was absolutely gorgeous! Since then I have readapted this technique to my own, now I don’t cut the squares, I paint them directly onto the linen.

I painted more after having kids, when I had the time to develop my artistic career. It has been a passion and a hobby for many years and only when my girls started going to school did I have the time to further develop the presence of my art in London, which I hadn’t done before. I was very present in St Tropez and other places where my name perhaps had more meaning. After Morocco, Madrid and other places, I thought London would be a good place. At the time, London was very British orientated in terms of art, focussing on British artists. As a foreigner, it was quite a trick to get into the English art world, so I didn’t want to try until I had proven myself in other places before. More recently, my sister opened the 154 African Art fair which has been hugely successful, so there clearly is international demand for top African artists.

DS: African art is a very broad definition, is that how you define yourself?
GEG: Not at all. I paint beauty, that’s how I define it. On the subject of African art, the King of Morocco is trying his best to create an Africa where Morocco is included. I think Morocco is very different to other places in Africa. It has so much history and culture. I think it’s a very special place and should remain as such. Everybody wants to collect African art now, my sister started it, and at the time nobody wanted to go to her first show. Now, the trend is so big that even Sotheby’s and Christie’s are telling you about their African collections that apparently they have had for years, but never showed. Suddenly they are all becoming experts! Obviously, it is incredibly important to show art from African artists, as it should be seen by everyone around the world.

Portrait of a woman by Moroccan artist Ghizlan El Glaoui

Blue Blossom by Ghizlan El Glaoui

DS: Do you define yourself as Moroccan or a school of Moroccan art? Is that more accurate?
GEG: I would say, my father always had a fight with the school of Moroccan art, because they never gave him the credit of Moroccan art. They always got jealous, as he was in Paris and had incredible links and connections with artists, even before he was 30. They never considered him as an official part of the Moroccan trend of artists. They put him aside and excluded him in exhibitions in the past. They were very worried that my father has a special position. I do think he deserved it and he did have it. He’s been so successful and has been so incredibly grateful to his country – making it shine all over the world – he’s done that through his talent. To watch him and his career at this stage, I can only be very proud.

Darius Sanai: Would you put yourself in the same category?
Ghizlan El Glaoui: I cannot. I have his art on my walls! I think the big force of my father was that he was so modest. He never believed a painting was finished and he never wanted to sell his art – he was very shy of being in the limelight.

DS: How do you artistic styles compare?
GEG: I took all the positive things that I had learned from my dad and my method has been the same since art school. I paint the same square method and my technique, which is from art school onwards, is to paint on the other side of the canvas, because I don’t like white – it does not inspire me. This comes from my dad as well, his teacher would always prepare the back of the painting before she decided what she was going to paint on it. She would use all the old tubes and palettes to create the next painting, so she wouldn’t waste any paint – everything would be used. We have a cat at the house, which everybody loved. The teacher created a grey background and then she decided to put that cat on it, it looked so incredible! It stayed with me that you have to prepare your background before you paint it.

Read next: Richard Mille’s latest brand ambassador, Olympic athlete Mutaz Essa Barshim on the importance of timing

Many years later, I discovered the light for the background of my paintings – day light, night light, because I wanted my paintings to show different faces. I then realised I could put lights behind it and achieve as many faces as I wanted – not just day and night by this incredible engineering of light. I was also always really fascinated by mosaics in churches and how the light would come through the glasses. I think my artistic style represents who I am and where I come from, it stands for everything I like which I’ve melted together. My technique is based of all my inspirations, melted together and I’m always trying to represent beauty. I think there are so many horrors in the world that we now live in, so it is the artist’s job to bring joy and pleasure. I’m not an artist who destroys beauty – I’m not Picasso. There are so many perfections, to me, in the world. I need to make everything beautiful. This is what I do when I tackle a project. Right now I’m doing a series on Indians in America and make them shine again – giving them their moment, because we always forget how we built our new world; it was by destroying another race. I want them to shine again with their culture, their beautiful costumes, their attitudes, their pride – so many things I admire from this population.

Ghizlan El Glaoui berber woman portrait

Portrait of Berber woman by Ghizlan El Glaoui

DS:  Where do you take inspiration? Where do you get your ideas from?
GEG: That’s a very good question. I have waiting lists in my mind of people I plan to paint one day. Some days I think about the news and that will make someone move up in the list. Sometimes I look at my past work to maybe develop those ideas. I have a friend who works at Dior now, so I’d like to look at this vintage fashion dresses from Dior – that could be an interesting project to work on. My ideas come from lots of different things. Charlie Chaplin is on my list. I haven’t done many men yet. I’d also like to paint Winston Churchill with his cigar.

DS: You mention beauty, is this very important for your art?
GEG: Yes, I have a big sense of aesthetic beauty. My mother thought we were all muses of Botticelli and her passion of art, I think, influenced her children – we even looked like Botticelli models with the same type of hair. I think my interest is a combination of my mum’s aesthetic and my dad’s aesthetic. My need for beauty is from my childhood. There were also beautiful mosaics everywhere in our buildings, my mum had a big collection of furniture so I was lucky enough to always be surrounded by lovely things and I want to reproduce this beauty.

DS: And what are you most excited about creating for next year?
GEG: I would like to do a beautiful exhibition of Berber ladies from the south of my country, Morocco.

ghizlanelglaoui.com

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Reading time: 9 min
Richard Mille Ambassador Mutaz Essa Barshim wearing the new RM
Mutaz Essa Barshim, Qatari Silver Olympic Highjump Medalist

Mutaz Essa Barshim wearing the ultra light RM67-02

Ultra-luxe watchmaker Richard Mille combines artistry, technology, a nod to architecture, Kitty Harris speaks to their latest partner, Qatari Silver Olympic Highjump Medalist Mutaz Essa Barshim about time and the new RM67-02 Automatic watch.
New ultra light watch designed by Richard Mille for Mutaz Essa Barshim

The RM67-02

LUX: You hold the Qatari national record and Asian record for the best mark of 2.43m. How old were you when you started high jumping?
Mutaz Essa Barshim: I was around 10-11 years old when I started. I began in track and field because my father used to be an athlete. When I was young, he always took me to the stadium, so it was always important to me. But I started running, doing cross-country, long-distance, mid-distance and as I grew up, I stopped liking distance running. I didn’t enjoy just running and at the club, I saw the other kids doing jumps and trampolining. For me, naturally as a kid, it seemed much more fun. Back then, I wasn’t thinking at a professional level. I only wanted to not have to go home and do homework and do something fun instead. I spoke to my coach at the club and told him I wanted to join the jump group and he allowed me too. It later developed.

LUX: Why Richard Mille out of any of the people that you could have partnered with?
MEB: He is simply the best!

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LUX: How did you come to partner with Richard Mille?
MEB: The first time I met Richard was in the Rio Olympics after my competition. We talked and he is a really nice, friendly guy. He told me he loved the way I jump and he wanted me to join him in the family. I said, of course I’d be very happy to. We had been talking about the watch and he asked me if I jump with watches. I said no, because they’re too heavy. Richard said that he could make something very light for me. So I said, let’s do it! I know about Nadal’s RM27-03 Tourbillon watch and it is very light. He said he could do it even lighter than that and I was very impressed. Since then, we have been talking back and forth and sharing ideas.

LUX: Were you involved in the design process?
MEB: Initially, the main target was for me to jump with it – something that wouldn’t affect my jump. It wouldn’t be worth it if it was something heavy that disturbed my performance. Since we realised that he could make something lighter, we discussed design. We thought it could be something with maroon and white, to match my kit. I wanted something elegant and sexy – I didn’t want it to be thought of as a sport watch.

LUX: You said that the watch came out of a necessity for being light. Would they bring you designs that you would tweak, or were you given final products?
MEB: Firstly, we would get a prototype drawing. This would be computerised and three-dimensional. He would ask what I thought. I wanted to see a side angle picture, so I could see how thin the watch was. He said it was so thin that I won’t be able to feel it. When I saw the picture, I was really impressed. He would then show me the back and ask my preferences and how I wanted it to be engraved. What shall we write down? We would discuss the colours and how to change them. Of course, none of the mechanics is to do with me. It’s all his work and genius. I think asking him about the mechanics would be disrespectful, because I know he would make it the best. When it came to the final product, I really was impressed!

richard mille watch designed for olympic highjumper mutaz essa barshim

Side view of the RM67-02 designed for Mutaz Essa Barshim in maroon and white to match the athlete’s kit

LUX: There is a symbiosis and as you said, you needed something that didn’t affect you when you jumped. What are the commonalities between your practice and your watch?
MEB: Quality. It is the main objective. High jumpers don’t use any objects, they just have to use their bodies in the perfect way, otherwise you will injure yourself. Timing – a few seconds can make a difference between a perfect jump and a really bad jump. You could lose a medal. That’s what this watch is about – quality and timing. Ticking at the right moments. I want something sexy and elegant, with quality and timing.

LUX: By being in the Richard Mille family – you are amongst some of the best sportsmen and women. How does it feel?
MEB: It feels great. The one thing I really love about Richard and how he selects his athletes and ambassadors, is that everybody is so humble and down-to-earth. He is not only selecting people because of what they achieve in sport. He also looks at their social energy, what they value in society and how they interact with different people. I’ve met most of the guys and everybody is so nice. They are so inspiring and they are role models. I feel that is the type of character he wants. Once you’re in, you’re in – it is a family. You don’t want to bring someone in that will destroy this family. Everybody is highly professional, but at the same time they are very nice people. It is just a pleasure to be among them.

Read next: Zermatt’s most exclusive ski chalet

LUX: Timing is obviously crucial to your life. But what do you do in your free time?
Mutaz Essa Barshim: Get interviewed! I don’t have so much free time, since I only have one month off a year. In my free time, I like to stay home. I’m rarely home, as I’m always travelling. I really just want to be home with my mother and my friends, relaxing.

Olympic athlete and richard mille ambassador Mutaz Essa Barshim outside the Mount Street store in London

Outside the Richard Mille Mount St. boutique

LUX: What is the life of an Olympic athlete like? You work for eleven months a year. You work and you train.
MEB: You always travel and train, train, train. It is always about what is next. To answer that question, you need to be even more professional than before. It is very hard each time. Especially when there is so much expectation about who will win each time. There is always pressure you have to deal with. In order for a professional athlete to keep that, you need to limit yourself. You can’t go out all the time, because your body needs to recover. This means a lot of treatment and recovery time to make sure you avoid injuries. Since you travel a lot, nutrition and drinking a lot of water to not get dehydrated and tear muscles is also very important. It is hard and at the same time, you need to balance it with training. You must also relax your mind and ease up to be fresh mentally. You need to hang out with friends, and at the same time you have commitments to your sponsors. There are social responsibilities. The life of a professional is nice, but you don’t have much time to yourself.

LUX: What is next?
MEB: In March, we have the indoor World Championships in Birmingham. That is the biggest target for the Winter. For Summer, we have the Asian Games and the Diamond League, which is the world circuit. We have a couple of high class meets also in the Summer. The World Championship is the main goal at the moment.

richardmille.com

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Hotel of the month, luxury chalet in Zermatt, Switzerland
Matterhorn mountain at sunset in Zermatt, Switzerland

The Matterhorn, Zermatt. Image by Samuel Zeller

It has snowed already in the Alps. Time to book a week at Chalet Banja, our favourite property in Switzerland’s most spectacular resort, Zermatt.

Zermatt, the village in a deep valley beneath the iconic Matterhorn, remains LUX’s favourite Alpine wintersports resort. St Moritz might have swankier shops, Courchevel may have a more conveniently laid-out lift system, Cortina d’Ampezzo may have a flash of Venetian style and Chamonix may offer vertiginous heli-skiing; but Zermatt has something nowhere else can offer.

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That something is a combination of a few pieces of magic. Beside the view of the Matterhorn, itself worth the journey, the ski areas above the resort – Rothorn, Gornergrat and the Klein Matterhorn-Schwarzsee zone – have an unmatched panorama of the Pennine Alps, the highest peaks in the Alps, arranged around Zermatt in a vast horseshoe. In no other area in the Alps do you ascend to a perilous high point above 3000m, stepping out into a subzero gale and fear-inducing view back down, only to realise you are yourself dwarfed by a whole new wall of mountains, some higher than 4500m, and none of them accessible by the lift system. It’s a different dimension.

Hotel of the month, luxury chalet in Zermatt, Switzerland

Chalet Banja in the little hamlet of Winkelmatten

As well as the views, and the skiing, which varies from quite tricky to OMG rated (unless you cruise into Italy for the day, which is a bit of light relief), there are mountain restaurants like Chez Vrony, Findlerhof and Blatten (and dozens more besides), which create a kind of Michelin-starred cosiness on the slopes.

And then there’s the resort itself. Zermatt allows no cars, which gives it a pleasing tranquillity. For some, it has sprawled a little too much across the valley in recent years.

private pool at luxury chalet Banja in Zermatt, switzerland

Chalet Banja’s private pool

Which brings us to the jewel in Zermatt’s crown. Technically, Chalet Banja is located in Winkelmatten, a little hamlet on a grassy knoll immediately on the south (Matterhorn) side of the village. Winkelmatten has its own chapel, playground, shop, and a couple of restaurants. Banja is built beautifully into a river embankment, and it has an uninterrupted view across a pine forest and the Schwarzsee hill to the Matterhorn.

Read next: The New Museum’s most important exhibition to date

From the road side, it appears as a low bungalow with a roof carefully created with local stone; the engineering feat of its construction means it is actually a four-storey house with the largest private pool (and gym) on its lower floor, three bedrooms, and a fabulous modern-Valais style kitchen, dining room and living room at its heart. Every floor has stunning views over the Matterhorn, and extensive wraparound balconies, and the construction was a labour of love by a local doctor who works elsewhere in Switzerland, and his wife.

Interiors of Luxury chalet in Zermatt, Switzerland

The drawing room and library, which has a bijou selection of Alpine books

Five minutes walk from the Matterhorn lift, Banja has a glorious sense of place, and of Zen. You could sit on the balcony, gaze at the Matterhorn, sip local Cornalin wine all day, and not ski at all; or you could spend your days haring off piste down from Rote Nase and Schwarzsee and come home for a dinner that would be both traditional and modern. All around, those giant peaks would sleep in their subzero coats. It has snowed already in the Swiss Alps; time to book.

Darius Sanai

zermatt-luxury-chalets.ch/en/chalet-banja

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New Museum New York Gender Exhibition Installation View
Gender exhibition installation view at the New Museum in New York

“Trigger: Gender as a Tool and a Weapon,” 2017. Exhibition View: New Museum. Photo: Maris Hutchinson / EPW Studio

The New Museum is well known for its radical programme of exhibitions targeting issues of social representation, but “Trigger: Gender as a Tool and a Weapon” is arguably one of the most important to be housed by the space. Bringing together work from over forty intergenerational artists (including Josh Faught, Reina Gossett and Sasha Wortzel, Ellen Lesperance, Mickalene Thomas, and Candice Lin), across a variety of mediums and genres, including film, video, performance, painting, sculpture and photography, the exhibition contests the gender binary, exploring fluid and more inclusive expressions of identity by developing new vocabularies and imagery.

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Tschabalala Self artwork Mane for gender exhibition in New York

Tschabalala Self, Mane, 2016. Lewben Art Foundation Collection. Courtesy the artist; Pilar Corrias, London; T293, Naples and Rome; and Thierry Goldberg, New York. Special thanks to Pilar Corrias and T293

Yet these works are by no means mere utopian reconstructions, the artistic practices are plugged firmly into current gender discourses, recognising the complex intersections with race, class, sexuality, and disability. One of the most notable works includes a braided sculpture by Diamond Stingily that trails from the fourth floor down to the lobby, alluding to the racial dimensions of beauty conventions as well as to Medusa, whose gaze could turn men into stone. It’s a powerful reminder of art’s potency as, in the words of Schiller, our ‘second creatress’ of new worlds and perspectives.

Millie Walton

“Trigger: Gender as a Tool and a Weapon” runs until 21st January 2018 at the New Museum, New York

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Remote village of Glencoe in Scotland
Remote village of Glencoe in Scotland

Glencoe, Scotland. Image by Max Hermansson

Scotland was recently crowned the most beautiful country in the world; it conjures up images of wild northern mountain rises, plunging cliffs and bottomless lochs.  The combination of Scotland’s bustling cultural hubs with its raw, breath-taking landscapes makes it seem only natural that artists and poets would gravitate towards this northern haunt. Rhiannon Williams turns the spotlight on Scotland’s best poetry nights and slams, and speaks to The Loud Poets collective about the poet’s role in contemporary society.

In both Glasgow and Edinburgh today there is a veritable traffic jam of poetry nights, collectives and slams all fuelled by furious creation. These include the regular Illicit Ink showcases which like to focus upon ‘the sinister, the witty and the weird’, or collective Inky Fingers who run writers’ workshops as well as incredibly cool performance nights in Edinburgh at the popular Fringe venue Summerhall.

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Poets and the poetry community alike meet to learn from each other, share ideas, and of course laugh and enjoy themselves – Edinburgh is not the capital of comedy for nothing, and a lot of the poems performed will jump over into being stand-up sets too. This is the case with Neu! Reekie! which often set up at the quirky Monkey Barrel Comedy club.  Whilst, Growing Underground at the Forest Café in Edinburgh is as unique as it gets. The radical arts hub hosts monthly nights, serves organic hot food, and has a basement gallery and venue space which is as mouth-wateringly atmospheric as it sounds.

The Loud Poets collective performing in Scotland

Image by Perry Jonsson

Finally, there are the Loud Poets who, as with a lot of the poetry collectives, resist any concrete
definition. They’ve been together since 2014 and perform at Fringe shows, run club nights, create art  and music and now have a hub in Annexe Arts of Edinburgh. Popular in both Glasgow and Edinburgh, the appeal is in the idea of noise, empowerment to speak out and encouraging others to do the same.

Rhiannon Williams: What’s the best part about being in a collective?
Loud Poets: The best part about being in a collective is the ability to bounce ideas off of your fellow artists and brainstorm together. In Loud Poets we have not only writers and performers but also musicians and video artists, so any time someone wants to create new work, they can draw upon a range of talented folks for ideas and advice.

RW: How did the members of the Loud Poets meet? What is your creative process; do you ever write collaboratively for example?
LP: As a collective we’ve grown and evolved over time: what began as a small group of creative folks DIYing a monthly showcase has ballooned into a larger collective containing many different artists. One of Loud Poets’ aims has always been to foster a community around spoken word in Scotland, so we’ve always encouraged folks who are passionate about the art form to get involved in the collective. It’s hard to say there’s any one creative process – it varies for the different artists and it’s always changing!

The diversity of creative practices in Loud Poets is, I think, one of the things that makes it work so well – if one person is stuck, another person can jump in with a different strategy to help. We do write collaboratively – we have several partner and group poems that we’ve performed as part of our Edinburgh Fringe shows. Those are challenging but also loads of fun to compose, since the process involves balancing different styles to create the piece that will work the best in live performance.

RW: Your work spans all kinds of medium, from physical performance to live music and visual arts. Where would you say the roots of the poetry lie for you?
LP: I think each member of LP would answer that question differently, which again I think is a good thing! We each draw upon different creative practices: for example, Kevin is a trained actor, Katie a trained dancer/choreographer, and Doug plays multiple instruments. As a collective we perceive performance poetry as a multi-medium art form to be experimented with, and we’ve had a lot of fun innovating at the edges of the genre.

RW: Which poets/artists/musicians are you excited about right now?
LP: It’s so hard to just pick a couple! One artist who LP has admired for a long time is the Leicester-based artist Jess Green, who not only writes and performs poems but also works with a live band and has recently penned a play! Jess often targets political inequalities through her sharp, beautifully realised poetry. We’ve recently fallen in love with Glasgow artist Sarah Grant, an incredibly talented film-maker who came along to LP last year and performed her first poem there to great success. Since then, she’s won two of our slams and graced our stages many times, as we can’t get enough of her often hilarious yet always powerful work.

Read next: Brisk walks and autumnal evenings at Coworth Park Hotel & Spa

RW: What do you do to prepare for the performance, just before going on stage? Any quirks or
particular thought processes to get into the zone?
LP: Again, this is different for everyone – we’ve tried doing team push-ups before shows but that
tradition didn’t last long… For some of us, it’s essential to run the poems either in our heads or out loud before performing, whereas for others they trust that the material is in there from prior
rehearsal. Some of us have physical warm-ups that we like to do so we can use our voices fully
onstage. Sometimes performing a certain poem, especially if it’s emotional and personal to the
performer, means taking an extra moment to mentally prepare before walking onstage. It really
varies!

RW: What kind of role has Scotland played in the content and inspiration of your writing?
LP: Again, this will really vary! Catherine Wilson and Katie Ailes have both written directly about Scotland, Catherine from her perspective of living here her whole life and Katie as an immigrant.
One thing that I’d say for everyone is that it’s great being in such a vibrant spoken word scene in
Scotland today. Spoken word across the UK is currently booming, so it’s a great time to engage in the art form. Scotland also has a cultural devotion to literature, especially live literary traditions, which makes it a fantastic environment for writers. We’re lucky to have resources like the Scottish Poetry Library, Scottish Storytelling Centre, Scottish Book Trust, and more organisations devoted to this art forms to support our work.

Scotland's poetry collective the Loud Poets performance night

Image by Perry Jonsson

RW: What would you say is one of the most difficult things about being a poet today?
LP: Unfortunately, I think a lot of the general public thinks poetry isn’t for them and so don’t engage with it: perhaps in school they were taught work that wasn’t relevant to them or had to analyse it past the point where that was any fun. To quote the brilliant Adrian Mitchell, ‘most people ignore most poetry because most poetry ignores most people.’ Not to knock other writers at all, but if our work looks entirely inwards or is so experimental or reference-heavy as to be inaccessible, it’s not going to engage most folks.

Our core mission has always been to make work which is accessible and interesting to everyone: poetry which is exciting, which touches on issues in contemporary life, which is performed in a way that makes you sit on the edge of your seat. Our favourite thing to hear is someone admitting that they were dragged to one of our shows, swearing poetry wasn’t their thing, only to actually really enjoy it – or, even better, to enjoy it so much that they themselves were inspired to write a poem. So we want to change the assumption that poetry is an ivory tower by making work that encourages everyone to speak out.

Rhiannon Williams: Glasgow or Edinburgh?
Loud Poets: Ah, don’t ask us that! We’ve run monthly showcases in both cities for nearly three years now, and we love them both. The spoken word cultures in each city have slightly different flavours, Glasgow’s being more influenced by the fantastic Scottish rap scene and often quicker-paced than Edinburgh’s, which tends to have lots of international students and thus a wide pool of influences. We love booking artists from one city to perform in the other, not just with Glasgow and Edinburgh but across Scotland, to try to expose each city to the great artists and styles from elsewhere in Scotland and the UK.

RW: Highland Loch or a North Sea cliff face?
LP: Well, they say poets are narcissists, so I suppose the loch so we can stare at our reflections like Narcissus until we die? How’s that for a poetic answer… On the other hand, standing on a bleak cliff face with our hair tangling in the brutal wind sounds equally poetic… Tough choice. We’re going to have to go with Greggs. Whether it’s taking place in a pub, a club, beneath a café, in the streets or on the air, some of the most exciting and diverse poetry in the world is being created in Scotland right now, so head up whenever you can, open your ears, dig in with every sense. It’s a blast!

loudpoets.com

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autumn leaves at country hotel on the edge of windsor park, Coworth Park
autumn leaves at country hotel on the edge of windsor park, Coworth Park

Autumnal colours at Coworth Park country hotel

Why should I go now?

Golden leaves, bright frosty mornings, log fires, long evenings – autumnal English country landscapes are hard to beat, especially when you can curl up in the drawing room of Coworth Park after a bracing walk.

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What’s the lowdown?

Coworth Park is an easy 45 minute drive from London, along winding country lanes through some of England’s prettiest pastoral scenes, close to Windsor Great Park. The main hotel building, a Georgian style Mansion House, is elegant and homely with cream fabrics, dark woods and a sweeping staircase leading up to bedrooms.

Michelin starred Restaurant Coworth Park dining room set for autumn

Restaurant Coworth Park, headed by Executive Chef Adam Smith was recently awarded a Michelin star

Sitting opposite the cosy drawing room and bar, is Restaurant Coworth Park (recently awarded a Michelin star) overlooking the rose garden and fields beyond. Adam Smith‘s menu follows a Best of British theme, using locally-sourced seasonal ingredients to create delicately flavoured dishes; we were especially delighted by the Cep Velouté (one of the best mushroom soups we’ve ever tasted) and the surprising combination of pink grapefruit, vanilla, white chocolate and ginger beer for dessert.

Swimming pool at the Coworth Park hotel spa

The Spa at Coworth Park

A rustic dining experience can be found at The Barn, close by to the converted Stables and Cottages (more bedrooms), where guests wander in for a hearty lunch in their muddy boots after a polo lesson with Guards Polo Club on Coworth Park’s professional polo field.

Read next: Fashion designer Markus Lupfer’s playful glamour

The award-winning Spa is partially submerged in the landscape with a live roof sprouting herbs, and huge windows on the upper floor at The Spatisserie restaurant, providing panoramic views of the parkland. There’s heated indoor swimming pool with underwater music and surrounding loungers, an aromatic steam room and high tech gym.

Getting horiztonal

Coworth Park five star country hotel in Ascot

The Drawing Room

Our room, a Stable Premium Suite, was spread across the entire top floor of a converted stable block with a large sitting room, slightly more compact bedroom and a spacious marble bathroom with two standalone, roll top copper bathtubs. Warm, earthy tones, equestrian themed artwork and underfloor heating create a homely atmosphere.

Nitpicking

Not all the bedrooms overlook the parkland, ours had huge windows but a view only onto the stable courtyard. Whilst they might be slightly less grand, the cottages or the Manor House front bedrooms are the ones to pick.

Rates: From £318 ( approx. $400/350€ )

Millie Walton

dorchestercollection.com/en/ascot/coworth-park

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Fashion designer Markus Lupfer new collection
Model wearing Markus Lupfer's womenswear collection

Markus Lupfer’s womenswear SS17 collection

German-born, London-based Markus Lupfer is the man who gave us wearable and fun statement knitwear, not to mention some of the quirkiest accessories and outerwear. His creations are as at home in the bars of Hoxton as they are on the backs of chairs at La Soucoupe in Courchevel. His trademark witty glamour has earned Lupfer a following that includes Madonna, Cara Delevingne, Olivia Palermo and Rihanna. Kitty Harris catches up with him in between collections
Portrait of celebrated fashion designer Markus Lupfer

Markus Lupfer

LUX: What sparked your interest in fashion?
Markus Lupfer: I wanted to be a fashion designer since I was 16 years old… It was my dream and it was all I ever wanted to do! I used to draw and sketch during maths and English classes to the annoyance of my teachers.

LUX: Where did the inspiration for your sequin embroidered sweaters come from?
ML: I developed the very first sequin jumper in 2007, which was actually our sequin lip jumper. The lip is a reference to my signature, which are two lips (kiss kiss) instead of an ‘xx’. The first time I saw the embroidery test of the lip I loved it and it has grown from there.

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LUX: Your designs always have a playful, uplifting element like your cherry and lip motifs. How much does your mood guide your designing?
ML: At the beginning of the season I try to create an overall mood and feel for the collection. The mood of the girl is important and varies from season to season… sometimes she is more glamorous, sometimes she’s got more attitude and is tougher, sometimes she is more romantic… however, there is always something light-hearted in our collections.

LUX: In your AW15 men’s collection, your hand-drawn prints resembled comics, while the following year’s collection incorporated the bear and birds again. How do you keep your illustrations fresh?
ML: Each season the inspiration comes with an instinctive idea, something that really excites me at the time. It could be art, or a place, a movie or music; it really varies. I always try to find a point of difference with our illustrations, something new, something unusual, something desirable.

LUX: Why did you decide on the phrase ‘Don’t question it – wear it’ for this year’s pre-Fall collection?
ML: It was all about unusual contrasts. For example, we had some studded high-gloss belts styled with pretty dresses – it was an unusual combination, so that’s why we used that phrase.

playful floral designs for Markus Lupfer's SS17 womenswear collection as shown on models

Markus Lupfer’s womenswear SS17 collection with Ecru Fruit Blossom design

LUX: What is the biggest challenge you face as a designer?
ML: We are now working on four womenswear collections a year, which means that there is a deadline every three months. It’s exciting but it’s also challenging.

LUX: Who is your ideal client?
ML: I am always so excited when I see someone wearing Markus Lupfer in the street. It really means a lot to me. I have been in the lucky position of dressing some of the most incredible girls, people like Rihanna, Beyoncé, Ellie Bamber and Maisie Williams.

Read next: Superchef Thomas Keller’s forward-thinking fine dining 

LUX: What lies ahead for the brand?
ML: This year we are celebrating the tenth anniversary of our lip design. We are working on a special project for autumn which is very exciting.

LUX: What is your proudest achievement in your career to date?
ML: Being able to be creative and do what I love most all of the time.

LUX: Are there any clothes you won’t wear?
ML: I don’t wear flip-flops.

LUX: If you had the chance to study again what would you learn?
ML: Astronomy – I would love to learn all about the stars and space.

LUX: What is your motto?
ML: Always enjoy what you do and try to make life more beautiful.

markuslupfer.com

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Tin boxes of shortbread from superchef Thomas Keller's restaurant
Chef Thomas Keller pictured in the grounds of his famous Napa restaurant The French Laundry

Thomas Keller at pictured at his Napa restaurant, The French Laundry. Image by Deborah Jones

Ever since legendary chef Thomas Keller opened his restaurant The French Laundry in California’s Napa Valley more than twenty years ago, he has been inspiring diners – and chefs – with his forward-thinking food. Keller tells Emma Love about his latest plans for fine dining without the fuss

Three years ago, American chef Thomas Keller reached a milestone in his illustrious career. The French Laundry, the Napa Valley restaurant he opened in 1994 and which quickly garnered international acclaim as well as three Michelin stars, reached its 20th anniversary. Some might use an occasion such as that as an excuse for throwing a party but Keller decided to spend $10 million on completely re-designing the kitchen and restaurant grounds. “There is a time that comes in life to push the envelope and explore new methods to stay relevant,” he says, citing the new state-of-the-art kitchen equipment and the 15,000-bottle wine cellar as examples of the changes that were unveiled in April this year. “That quest for evolution and wanting to shake things up has always been part of my DNA.”

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This comes as no surprise: Keller is a chef who has spent years challenging the industry with his restaurants (as well as The French Laundry, he is also behind Michelin-starred outposts of Per Se and Bouchon) where his ‘law of diminishing returns’ philosophy of cooking means that tasting menus come with multiple tiny courses where ingredients are never repeated. “The less you have of something, the more you appreciate it,” he reasons sensibly. “For me, not repeating ingredients is a challenge. If you use corn more than once in a ten-course menu that’s kind of lame, don’t you think? There’s so much variety out there and so many vegetables, we don’t need to use something twice.”

His quest for evolution – and changing the way we think about food – seems to be at the heart of all his projects from his wine label Modicum, which is used as an educational tool for his sommeliers, to Finesse, the bi-annual magazine he publishes in place of a newsletter which focuses on themes he considers to be important, such as community and design. “Modicum was set up so the sommeliers could work with the winery to understand about harvesting, blending and the many different aspects that go into producing wine,” he explains. “With Finesse we are also trying to educate and inspire by giving people an insight into what we do and touching on those topics where we can tell stories. It’s another way of having an impact.”

renovated kitchens at the michelin-starred napa restaurant the french laundry owned by Thomas Keller

The new kitchens at The French Laundry. Image by Michael Grimm

Then there’s Cup4Cup, which he began in 2010 in collaboration with his then research and development chef at The French Laundry, Lena Kwak. Initially offering a gluten-free flour blend which is a substitute for all-purpose flour, more recent products in the range (which is sold at Whole Foods in the US) include mixes for pizza, waffles and pie crusts. “I never thought I would produce flour,” says Keller. “When Lena started, her first task was to come up with a recipe for our signature salmon cornets. It’s the way people begin their meal at The French Laundry and they are iconic but the problem was that anyone who is food intolerant couldn’t eat them. We thought it was something that everyone should be able to enjoy so we created a gluten-free flour. The brilliance behind Cup4Cup is that you can literally replace a cup of regular flour with a cup of gluten-free flour and you can’t tell the cornets apart.”

Read next: Gucci’s Robert Triefus on how to create a sustainable fashion power house

Gluten free pie crust by Cup4Cup founded by thomas keller and lena kwak

Gluten free apple pie by Cup4Cup

As the Cup4Cup brand happened organically, so did his collaboration with friend and Italian olive oil producer Armando Manni, whose extra virgin olive oil is used at The French Laundry and Per Se. One day in 2010, the pair were in Keller’s Yountville backyard chatting about Manni’s idea for a chocolate bar made with olive oil (which preserves many of the natural antioxidants found in cocoa beans); Keller agreed to be his partner for the project on the spot. “Armando worked with the University of Florence and a laboratory in Paris on scientific trials to develop a new method that replaces cocoa butter with olive oil, but still retains the taste of chocolate,” recalls Keller. “At the eleventh hour, we realised that we couldn’t use a traditional factory because we required a fundamental change in the way the equipment was made.” Their solution? To modify the equipment and build their own factory, which added another two years to the development process. Finally, the K+M Extravirgin Chocolate bar launched in March.

Now he’s turning his attention to other projects, one of which is curating the restaurants at Hudson Yards, the largest retail, commercial and residential development in New York since the Rockefeller Center. “What we want is to create a community of neighbourhood restaurants. Not Michelin-star fine-dining necessarily, but places where you return again and again because you love their Dover sole or steak.” In other words, restaurants – such as Extebarri in Spain’s Basque country where he once ate what he described as “the most perfectly grilled sardine that I’ve ever had” – that create memories so people want to return. “If a chef executes a philosophy that gives you a positive, lasting memory, that’s what success is. That’s what we try and achieve at The French Laundry.”

thomaskeller.com

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Salma Hayek wife of Kering owner joined UNICEF to meet Syrian refugees in 2015
Salma Hayek wife of Kering owner joined UNICEF to meet Syrian refugees in 2015

Actress, campaigner, wife of Kering owner François-Henri Pinault, Salma Hayek and CHIME FOR CHANGE co-founder, joined UNICEF to meet Syrian refugees in Lebanon in 2015

Gucci is the biggest Kering brand and, as a producer of leather and fashion garments, the one with the biggest sustainability challenges. In a candid exchange, Robert Triefus, Gucci’s EVP and Chief Marketing Officer, tells LUX how the label is tackling them.

LUX: Is there an awareness among all your staff of the broad Kering vision?
Robert Triefus: We are in luxury fashion. For some individuals, they will feel there is a contradiction in terms between sustainability and luxury fashion. But I think that you have to start from the premise that we are a business, a for-profit (not a not-for-profit) one that believes in its responsibility to lower its impact in terms of carbon footprint, waste management and social issues – how we can be responsible in our community. As the big picture, I think that this is the framework that we, as a group, work within.

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Gucci’s pre-Fall 2017 collection womenswear on the runwayLUX: That big picture means not just reducing environmental impact but doing good in areas such as gender equality. Is this on the rise?
RT: It’s interesting because one of the impacts of the inauguration of Donald Trump as president of the United States and his rather nationalistic approach has been that brands generally are looking at how they can contribute towards the debate on the promotion of certain rights. Equality as a whole is a significant topic in America and beyond because it has that kind of reach.

Going back to the mission of Kering, one of the key issues has always been the idea of gender equality, so when we launched CHIME FOR CHANGE [co-founded by François-Henri Pinault’s wife Salma Hayek, a leading campaigner on gender equality issues] three years ago, it was something we believed in both as a brand and as something that makes very good sense given the number of female clients we have. But also within the framework of Kering’s overall mission, it resided very well under that overall umbrella.

Today, I think the issue of gender equality is widely seen because it has built momentum and it has Luxury brand Gucci on the runway showcasing pre-fall 2017 collectionacquired much more engagement in the media for a lot of different reasons. So, I think that over the past three years we’ve been engaging in this campaign because we believed it was the right thing to do as a campaign, and as a topic.

LUX: In the Dining Issue of LUX we have an interview with Marc Glimcher of Pace Gallery who says that they are doing public art because the public sector doesn’t have the money. Likewise, is no one stepping in to do what you are doing?
RT: I think over the past 10 to 20 years, the private sector in its different manifestations has become much more active partly in the growth of understanding of the role that corporations, brands and wealthy, successful entrepreneurs can play. If you look at the Bill Gates and the Warren Buffets of this world and what they are doing today, you can see that they feel they have responsibilities and the capacity of a small country to carry them out.

Read next: Abercrombie & Kent founder Geoffrey Kent on the value of luxury travel

LUX: How does the responsibility element, the CHIME FOR CHANGE, link with the sustain-ability element of Kering’s strategy?
RT: Within Kering’s ten-year strategy there are pillars. One of them is focused on the environment, and all what we do goes with that. When you use the word sustainability, it’s immediately associated with the environment. But the second pillar is about social good with campaigns such as CHIME FOR CHANGE on gender equality and other philanthropic activities. The third pillar is more in the area of innovation. Kering looks at sustainability in a broad sense under the notion of responsibility to the environment and to humanity. This innovation is driving ways of doing business differently across the area of sustainability.

Luxury brand Gucci's pre-fall 2017 collection on the run way

Gucci’s pre-Fall 2017 collection

LUX: Gucci and CHIME FOR CHANGE support women’s and girls’ causes and you partner with the action group Global Citizen. It’s a good ex-ample of a corporation taking responsibility for social campaigning. Is this continuing?
RT: Yes, the fact that equality is more under question than it was a year ago, certainly in the most developed country in the world [the US], means that we as a campaign movement are going to be busier than before, probably. We are always looking for ways we can be more effective in getting our message out there. Music as a convening force will be part of what we do. We will be having festivals in New York and Berlin. There will be another CHIME FOR CHANGE hackathon supported by Facebook. We are looking for something in the art community, and will continue to be active as we have in the past, and what we could do in the future.

LUX: Will consumers start to demand that luxury brands are responsible? Are you seeing this now Menswear Gucci Pre-fall collection 2017 on the catwalkor do they just not care?
RT: No, I think they assume that we are responsible and sustainable so I think it would become punitive if it becomes apparent that we have not been acting in that way. At the same time I think – and it’s a bit of a cliché now – the millennials and generation Z are definitely growing up much more aware because they are living in an environment that is more in question. Therefore, they are increasingly aware of the negative impact that companies can have. So, let’s say that the expectation that you are responsible is put at an even greater premium.

LUX: As we go forward, will you push Kering’s sustainability message forward more in Gucci?
RT: I think the point is that we are a for-profit, not not-for-profit, so we are de facto never going to be perfect. Now, we are not going to make this the unique selling point of our brand, maybe it’s different in the case of Stella McCartney as it is part of her DNA, but by and large it is something we believe companies and ourselves should be doing. We are not going to shout from the rooftops because frankly someone could justifiably say, “hang on a minute, you should be that way, so why are you shouting about it?”

gucci.com

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Reading time: 5 min