Mutaz Essa Barshim wearing the ultra light RM67-02

Ultra-luxe watchmaker Richard Mille combines artistry, technology, a nod to architecture, Kitty Harris speaks to their latest partner, Qatari Silver Olympic Highjump Medalist Mutaz Essa Barshim about time and the new RM67-02 Automatic watch.

The RM67-02

LUX: You hold the Qatari national record and Asian record for the best mark of 2.43m. How old were you when you started high jumping?
Mutaz Essa Barshim: I was around 10-11 years old when I started. I began in track and field because my father used to be an athlete. When I was young, he always took me to the stadium, so it was always important to me. But I started running, doing cross-country, long-distance, mid-distance and as I grew up, I stopped liking distance running. I didn’t enjoy just running and at the club, I saw the other kids doing jumps and trampolining. For me, naturally as a kid, it seemed much more fun. Back then, I wasn’t thinking at a professional level. I only wanted to not have to go home and do homework and do something fun instead. I spoke to my coach at the club and told him I wanted to join the jump group and he allowed me too. It later developed.

LUX: Why Richard Mille out of any of the people that you could have partnered with?
MEB: He is simply the best!

Follow LUX on Instagram: the.official.lux.magazine

LUX: How did you come to partner with Richard Mille?
MEB: The first time I met Richard was in the Rio Olympics after my competition. We talked and he is a really nice, friendly guy. He told me he loved the way I jump and he wanted me to join him in the family. I said, of course I’d be very happy to. We had been talking about the watch and he asked me if I jump with watches. I said no, because they’re too heavy. Richard said that he could make something very light for me. So I said, let’s do it! I know about Nadal’s RM27-03 Tourbillon watch and it is very light. He said he could do it even lighter than that and I was very impressed. Since then, we have been talking back and forth and sharing ideas.

LUX: Were you involved in the design process?
MEB: Initially, the main target was for me to jump with it – something that wouldn’t affect my jump. It wouldn’t be worth it if it was something heavy that disturbed my performance. Since we realised that he could make something lighter, we discussed design. We thought it could be something with maroon and white, to match my kit. I wanted something elegant and sexy – I didn’t want it to be thought of as a sport watch.

LUX: You said that the watch came out of a necessity for being light. Would they bring you designs that you would tweak, or were you given final products?
MEB: Firstly, we would get a prototype drawing. This would be computerised and three-dimensional. He would ask what I thought. I wanted to see a side angle picture, so I could see how thin the watch was. He said it was so thin that I won’t be able to feel it. When I saw the picture, I was really impressed. He would then show me the back and ask my preferences and how I wanted it to be engraved. What shall we write down? We would discuss the colours and how to change them. Of course, none of the mechanics is to do with me. It’s all his work and genius. I think asking him about the mechanics would be disrespectful, because I know he would make it the best. When it came to the final product, I really was impressed!

Side view of the RM67-02 designed for Mutaz Essa Barshim in maroon and white to match the athlete’s kit

LUX: There is a symbiosis and as you said, you needed something that didn’t affect you when you jumped. What are the commonalities between your practice and your watch?
MEB: Quality. It is the main objective. High jumpers don’t use any objects, they just have to use their bodies in the perfect way, otherwise you will injure yourself. Timing – a few seconds can make a difference between a perfect jump and a really bad jump. You could lose a medal. That’s what this watch is about – quality and timing. Ticking at the right moments. I want something sexy and elegant, with quality and timing.

LUX: By being in the Richard Mille family – you are amongst some of the best sportsmen and women. How does it feel?
MEB: It feels great. The one thing I really love about Richard and how he selects his athletes and ambassadors, is that everybody is so humble and down-to-earth. He is not only selecting people because of what they achieve in sport. He also looks at their social energy, what they value in society and how they interact with different people. I’ve met most of the guys and everybody is so nice. They are so inspiring and they are role models. I feel that is the type of character he wants. Once you’re in, you’re in – it is a family. You don’t want to bring someone in that will destroy this family. Everybody is highly professional, but at the same time they are very nice people. It is just a pleasure to be among them.

Read next: Zermatt’s most exclusive ski chalet

LUX: Timing is obviously crucial to your life. But what do you do in your free time?
Mutaz Essa Barshim: Get interviewed! I don’t have so much free time, since I only have one month off a year. In my free time, I like to stay home. I’m rarely home, as I’m always travelling. I really just want to be home with my mother and my friends, relaxing.

Outside the Richard Mille Mount St. boutique

LUX: What is the life of an Olympic athlete like? You work for eleven months a year. You work and you train.
MEB: You always travel and train, train, train. It is always about what is next. To answer that question, you need to be even more professional than before. It is very hard each time. Especially when there is so much expectation about who will win each time. There is always pressure you have to deal with. In order for a professional athlete to keep that, you need to limit yourself. You can’t go out all the time, because your body needs to recover. This means a lot of treatment and recovery time to make sure you avoid injuries. Since you travel a lot, nutrition and drinking a lot of water to not get dehydrated and tear muscles is also very important. It is hard and at the same time, you need to balance it with training. You must also relax your mind and ease up to be fresh mentally. You need to hang out with friends, and at the same time you have commitments to your sponsors. There are social responsibilities. The life of a professional is nice, but you don’t have much time to yourself.

LUX: What is next?
MEB: In March, we have the indoor World Championships in Birmingham. That is the biggest target for the Winter. For Summer, we have the Asian Games and the Diamond League, which is the world circuit. We have a couple of high class meets also in the Summer. The World Championship is the main goal at the moment.

richardmille.com

The Matterhorn, Zermatt. Image by Samuel Zeller

It has snowed already in the Alps. Time to book a week at Chalet Banja, our favourite property in Switzerland’s most spectacular resort, Zermatt.

Zermatt, the village in a deep valley beneath the iconic Matterhorn, remains LUX’s favourite Alpine wintersports resort. St Moritz might have swankier shops, Courchevel may have a more conveniently laid-out lift system, Cortina d’Ampezzo may have a flash of Venetian style and Chamonix may offer vertiginous heli-skiing; but Zermatt has something nowhere else can offer.

Follow LUX on Instagram: the.official.lux.magazine

That something is a combination of a few pieces of magic. Beside the view of the Matterhorn, itself worth the journey, the ski areas above the resort – Rothorn, Gornergrat and the Klein Matterhorn-Schwarzsee zone – have an unmatched panorama of the Pennine Alps, the highest peaks in the Alps, arranged around Zermatt in a vast horseshoe. In no other area in the Alps do you ascend to a perilous high point above 3000m, stepping out into a subzero gale and fear-inducing view back down, only to realise you are yourself dwarfed by a whole new wall of mountains, some higher than 4500m, and none of them accessible by the lift system. It’s a different dimension.

Chalet Banja in the little hamlet of Winkelmatten

As well as the views, and the skiing, which varies from quite tricky to OMG rated (unless you cruise into Italy for the day, which is a bit of light relief), there are mountain restaurants like Chez Vrony, Findlerhof and Blatten (and dozens more besides), which create a kind of Michelin-starred cosiness on the slopes.

And then there’s the resort itself. Zermatt allows no cars, which gives it a pleasing tranquillity. For some, it has sprawled a little too much across the valley in recent years.

Chalet Banja’s private pool

Which brings us to the jewel in Zermatt’s crown. Technically, Chalet Banja is located in Winkelmatten, a little hamlet on a grassy knoll immediately on the south (Matterhorn) side of the village. Winkelmatten has its own chapel, playground, shop, and a couple of restaurants. Banja is built beautifully into a river embankment, and it has an uninterrupted view across a pine forest and the Schwarzsee hill to the Matterhorn.

Read next: The New Museum’s most important exhibition to date

From the road side, it appears as a low bungalow with a roof carefully created with local stone; the engineering feat of its construction means it is actually a four-storey house with the largest private pool (and gym) on its lower floor, three bedrooms, and a fabulous modern-Valais style kitchen, dining room and living room at its heart. Every floor has stunning views over the Matterhorn, and extensive wraparound balconies, and the construction was a labour of love by a local doctor who works elsewhere in Switzerland, and his wife.

The drawing room and library, which has a bijou selection of Alpine books

Five minutes walk from the Matterhorn lift, Banja has a glorious sense of place, and of Zen. You could sit on the balcony, gaze at the Matterhorn, sip local Cornalin wine all day, and not ski at all; or you could spend your days haring off piste down from Rote Nase and Schwarzsee and come home for a dinner that would be both traditional and modern. All around, those giant peaks would sleep in their subzero coats. It has snowed already in the Swiss Alps; time to book.

Darius Sanai

zermatt-luxury-chalets.ch/en/chalet-banja

“Trigger: Gender as a Tool and a Weapon,” 2017. Exhibition View: New Museum. Photo: Maris Hutchinson / EPW Studio

The New Museum is well known for its radical programme of exhibitions targeting issues of social representation, but “Trigger: Gender as a Tool and a Weapon” is arguably one of the most important to be housed by the space. Bringing together work from over forty intergenerational artists (including Josh Faught, Reina Gossett and Sasha Wortzel, Ellen Lesperance, Mickalene Thomas, and Candice Lin), across a variety of mediums and genres, including film, video, performance, painting, sculpture and photography, the exhibition contests the gender binary, exploring fluid and more inclusive expressions of identity by developing new vocabularies and imagery.

Follow LUX on Instagram: the.official.lux.magazine

Tschabalala Self, Mane, 2016. Lewben Art Foundation Collection. Courtesy the artist; Pilar Corrias, London; T293, Naples and Rome; and Thierry Goldberg, New York. Special thanks to Pilar Corrias and T293

Yet these works are by no means mere utopian reconstructions, the artistic practices are plugged firmly into current gender discourses, recognising the complex intersections with race, class, sexuality, and disability. One of the most notable works includes a braided sculpture by Diamond Stingily that trails from the fourth floor down to the lobby, alluding to the racial dimensions of beauty conventions as well as to Medusa, whose gaze could turn men into stone. It’s a powerful reminder of art’s potency as, in the words of Schiller, our ‘second creatress’ of new worlds and perspectives.

Millie Walton

“Trigger: Gender as a Tool and a Weapon” runs until 21st January 2018 at the New Museum, New York

Glencoe, Scotland. Image by Max Hermansson

Scotland was recently crowned the most beautiful country in the world; it conjures up images of wild northern mountain rises, plunging cliffs and bottomless lochs.  The combination of Scotland’s bustling cultural hubs with its raw, breath-taking landscapes makes it seem only natural that artists and poets would gravitate towards this northern haunt. Rhiannon Williams turns the spotlight on Scotland’s best poetry nights and slams, and speaks to The Loud Poets collective about the poet’s role in contemporary society.

In both Glasgow and Edinburgh today there is a veritable traffic jam of poetry nights, collectives and slams all fuelled by furious creation. These include the regular Illicit Ink showcases which like to focus upon ‘the sinister, the witty and the weird’, or collective Inky Fingers who run writers’ workshops as well as incredibly cool performance nights in Edinburgh at the popular Fringe venue Summerhall.

Follow LUX on Instagram: the.official.lux.magazine

Poets and the poetry community alike meet to learn from each other, share ideas, and of course laugh and enjoy themselves – Edinburgh is not the capital of comedy for nothing, and a lot of the poems performed will jump over into being stand-up sets too. This is the case with Neu! Reekie! which often set up at the quirky Monkey Barrel Comedy club.  Whilst, Growing Underground at the Forest Café in Edinburgh is as unique as it gets. The radical arts hub hosts monthly nights, serves organic hot food, and has a basement gallery and venue space which is as mouth-wateringly atmospheric as it sounds.

Image by Perry Jonsson

Finally, there are the Loud Poets who, as with a lot of the poetry collectives, resist any concrete
definition. They’ve been together since 2014 and perform at Fringe shows, run club nights, create art  and music and now have a hub in Annexe Arts of Edinburgh. Popular in both Glasgow and Edinburgh, the appeal is in the idea of noise, empowerment to speak out and encouraging others to do the same.

Rhiannon Williams: What’s the best part about being in a collective?
Loud Poets: The best part about being in a collective is the ability to bounce ideas off of your fellow artists and brainstorm together. In Loud Poets we have not only writers and performers but also musicians and video artists, so any time someone wants to create new work, they can draw upon a range of talented folks for ideas and advice.

RW: How did the members of the Loud Poets meet? What is your creative process; do you ever write collaboratively for example?
LP: As a collective we’ve grown and evolved over time: what began as a small group of creative folks DIYing a monthly showcase has ballooned into a larger collective containing many different artists. One of Loud Poets’ aims has always been to foster a community around spoken word in Scotland, so we’ve always encouraged folks who are passionate about the art form to get involved in the collective. It’s hard to say there’s any one creative process – it varies for the different artists and it’s always changing!

The diversity of creative practices in Loud Poets is, I think, one of the things that makes it work so well – if one person is stuck, another person can jump in with a different strategy to help. We do write collaboratively – we have several partner and group poems that we’ve performed as part of our Edinburgh Fringe shows. Those are challenging but also loads of fun to compose, since the process involves balancing different styles to create the piece that will work the best in live performance.

RW: Your work spans all kinds of medium, from physical performance to live music and visual arts. Where would you say the roots of the poetry lie for you?
LP: I think each member of LP would answer that question differently, which again I think is a good thing! We each draw upon different creative practices: for example, Kevin is a trained actor, Katie a trained dancer/choreographer, and Doug plays multiple instruments. As a collective we perceive performance poetry as a multi-medium art form to be experimented with, and we’ve had a lot of fun innovating at the edges of the genre.

RW: Which poets/artists/musicians are you excited about right now?
LP: It’s so hard to just pick a couple! One artist who LP has admired for a long time is the Leicester-based artist Jess Green, who not only writes and performs poems but also works with a live band and has recently penned a play! Jess often targets political inequalities through her sharp, beautifully realised poetry. We’ve recently fallen in love with Glasgow artist Sarah Grant, an incredibly talented film-maker who came along to LP last year and performed her first poem there to great success. Since then, she’s won two of our slams and graced our stages many times, as we can’t get enough of her often hilarious yet always powerful work.

Read next: Brisk walks and autumnal evenings at Coworth Park Hotel & Spa

RW: What do you do to prepare for the performance, just before going on stage? Any quirks or
particular thought processes to get into the zone?
LP: Again, this is different for everyone – we’ve tried doing team push-ups before shows but that
tradition didn’t last long… For some of us, it’s essential to run the poems either in our heads or out loud before performing, whereas for others they trust that the material is in there from prior
rehearsal. Some of us have physical warm-ups that we like to do so we can use our voices fully
onstage. Sometimes performing a certain poem, especially if it’s emotional and personal to the
performer, means taking an extra moment to mentally prepare before walking onstage. It really
varies!

RW: What kind of role has Scotland played in the content and inspiration of your writing?
LP: Again, this will really vary! Catherine Wilson and Katie Ailes have both written directly about Scotland, Catherine from her perspective of living here her whole life and Katie as an immigrant.
One thing that I’d say for everyone is that it’s great being in such a vibrant spoken word scene in
Scotland today. Spoken word across the UK is currently booming, so it’s a great time to engage in the art form. Scotland also has a cultural devotion to literature, especially live literary traditions, which makes it a fantastic environment for writers. We’re lucky to have resources like the Scottish Poetry Library, Scottish Storytelling Centre, Scottish Book Trust, and more organisations devoted to this art forms to support our work.

Image by Perry Jonsson

RW: What would you say is one of the most difficult things about being a poet today?
LP: Unfortunately, I think a lot of the general public thinks poetry isn’t for them and so don’t engage with it: perhaps in school they were taught work that wasn’t relevant to them or had to analyse it past the point where that was any fun. To quote the brilliant Adrian Mitchell, ‘most people ignore most poetry because most poetry ignores most people.’ Not to knock other writers at all, but if our work looks entirely inwards or is so experimental or reference-heavy as to be inaccessible, it’s not going to engage most folks.

Our core mission has always been to make work which is accessible and interesting to everyone: poetry which is exciting, which touches on issues in contemporary life, which is performed in a way that makes you sit on the edge of your seat. Our favourite thing to hear is someone admitting that they were dragged to one of our shows, swearing poetry wasn’t their thing, only to actually really enjoy it – or, even better, to enjoy it so much that they themselves were inspired to write a poem. So we want to change the assumption that poetry is an ivory tower by making work that encourages everyone to speak out.

Rhiannon Williams: Glasgow or Edinburgh?
Loud Poets: Ah, don’t ask us that! We’ve run monthly showcases in both cities for nearly three years now, and we love them both. The spoken word cultures in each city have slightly different flavours, Glasgow’s being more influenced by the fantastic Scottish rap scene and often quicker-paced than Edinburgh’s, which tends to have lots of international students and thus a wide pool of influences. We love booking artists from one city to perform in the other, not just with Glasgow and Edinburgh but across Scotland, to try to expose each city to the great artists and styles from elsewhere in Scotland and the UK.

RW: Highland Loch or a North Sea cliff face?
LP: Well, they say poets are narcissists, so I suppose the loch so we can stare at our reflections like Narcissus until we die? How’s that for a poetic answer… On the other hand, standing on a bleak cliff face with our hair tangling in the brutal wind sounds equally poetic… Tough choice. We’re going to have to go with Greggs. Whether it’s taking place in a pub, a club, beneath a café, in the streets or on the air, some of the most exciting and diverse poetry in the world is being created in Scotland right now, so head up whenever you can, open your ears, dig in with every sense. It’s a blast!

loudpoets.com

Autumnal colours at Coworth Park country hotel

Why should I go now?

Golden leaves, bright frosty mornings, log fires, long evenings – autumnal English country landscapes are hard to beat, especially when you can curl up in the drawing room of Coworth Park after a bracing walk.

Follow LUX on Instagram: the.official.lux.magazine

What’s the lowdown?

Coworth Park is an easy 45 minute drive from London, along winding country lanes through some of England’s prettiest pastoral scenes, close to Windsor Great Park. The main hotel building, a Georgian style Mansion House, is elegant and homely with cream fabrics, dark woods and a sweeping staircase leading up to bedrooms.

Restaurant Coworth Park, headed by Executive Chef Adam Smith was recently awarded a Michelin star

Sitting opposite the cosy drawing room and bar, is Restaurant Coworth Park (recently awarded a Michelin star) overlooking the rose garden and fields beyond. Adam Smith‘s menu follows a Best of British theme, using locally-sourced seasonal ingredients to create delicately flavoured dishes; we were especially delighted by the Cep Velouté (one of the best mushroom soups we’ve ever tasted) and the surprising combination of pink grapefruit, vanilla, white chocolate and ginger beer for dessert.

The Spa at Coworth Park

A rustic dining experience can be found at The Barn, close by to the converted Stables and Cottages (more bedrooms), where guests wander in for a hearty lunch in their muddy boots after a polo lesson with Guards Polo Club on Coworth Park’s professional polo field.

Read next: Fashion designer Markus Lupfer’s playful glamour

The award-winning Spa is partially submerged in the landscape with a live roof sprouting herbs, and huge windows on the upper floor at The Spatisserie restaurant, providing panoramic views of the parkland. There’s heated indoor swimming pool with underwater music and surrounding loungers, an aromatic steam room and high tech gym.

Getting horiztonal

The Drawing Room

Our room, a Stable Premium Suite, was spread across the entire top floor of a converted stable block with a large sitting room, slightly more compact bedroom and a spacious marble bathroom with two standalone, roll top copper bathtubs. Warm, earthy tones, equestrian themed artwork and underfloor heating create a homely atmosphere.

Nitpicking

Not all the bedrooms overlook the parkland, ours had huge windows but a view only onto the stable courtyard. Whilst they might be slightly less grand, the cottages or the Manor House front bedrooms are the ones to pick.

Rates: From £318 ( approx. $400/350€ )

dorchestercollection.com/en/ascot/coworth-park

Markus Lupfer’s womenswear SS17 collection

German-born, London-based Markus Lupfer is the man who gave us wearable and fun statement knitwear, not to mention some of the quirkiest accessories and outerwear. His creations are as at home in the bars of Hoxton as they are on the backs of chairs at La Soucoupe in Courchevel. His trademark witty glamour has earned Lupfer a following that includes Madonna, Cara Delevingne, Olivia Palermo and Rihanna. Kitty Harris catches up with him in between collections

Markus Lupfer

LUX: What sparked your interest in fashion?
Markus Lupfer: I wanted to be a fashion designer since I was 16 years old… It was my dream and it was all I ever wanted to do! I used to draw and sketch during maths and English classes to the annoyance of my teachers.

LUX: Where did the inspiration for your sequin embroidered sweaters come from?
ML: I developed the very first sequin jumper in 2007, which was actually our sequin lip jumper. The lip is a reference to my signature, which are two lips (kiss kiss) instead of an ‘xx’. The first time I saw the embroidery test of the lip I loved it and it has grown from there.

Follow LUX on Instagram: the.official.lux.magazine

LUX: Your designs always have a playful, uplifting element like your cherry and lip motifs. How much does your mood guide your designing?
ML: At the beginning of the season I try to create an overall mood and feel for the collection. The mood of the girl is important and varies from season to season… sometimes she is more glamorous, sometimes she’s got more attitude and is tougher, sometimes she is more romantic… however, there is always something light-hearted in our collections.

LUX: In your AW15 men’s collection, your hand-drawn prints resembled comics, while the following year’s collection incorporated the bear and birds again. How do you keep your illustrations fresh?
ML: Each season the inspiration comes with an instinctive idea, something that really excites me at the time. It could be art, or a place, a movie or music; it really varies. I always try to find a point of difference with our illustrations, something new, something unusual, something desirable.

LUX: Why did you decide on the phrase ‘Don’t question it – wear it’ for this year’s pre-Fall collection?
ML: It was all about unusual contrasts. For example, we had some studded high-gloss belts styled with pretty dresses – it was an unusual combination, so that’s why we used that phrase.

Markus Lupfer’s womenswear SS17 collection with Ecru Fruit Blossom design

LUX: What is the biggest challenge you face as a designer?
ML: We are now working on four womenswear collections a year, which means that there is a deadline every three months. It’s exciting but it’s also challenging.

LUX: Who is your ideal client?
ML: I am always so excited when I see someone wearing Markus Lupfer in the street. It really means a lot to me. I have been in the lucky position of dressing some of the most incredible girls, people like Rihanna, Beyoncé, Ellie Bamber and Maisie Williams.

Read next: Superchef Thomas Keller’s forward-thinking fine dining 

LUX: What lies ahead for the brand?
ML: This year we are celebrating the tenth anniversary of our lip design. We are working on a special project for autumn which is very exciting.

LUX: What is your proudest achievement in your career to date?
ML: Being able to be creative and do what I love most all of the time.

LUX: Are there any clothes you won’t wear?
ML: I don’t wear flip-flops.

LUX: If you had the chance to study again what would you learn?
ML: Astronomy – I would love to learn all about the stars and space.

LUX: What is your motto?
ML: Always enjoy what you do and try to make life more beautiful.

markuslupfer.com

Thomas Keller at pictured at his Napa restaurant, The French Laundry. Image by Deborah Jones

Ever since legendary chef Thomas Keller opened his restaurant The French Laundry in California’s Napa Valley more than twenty years ago, he has been inspiring diners – and chefs – with his forward-thinking food. Keller tells Emma Love about his latest plans for fine dining without the fuss

Three years ago, American chef Thomas Keller reached a milestone in his illustrious career. The French Laundry, the Napa Valley restaurant he opened in 1994 and which quickly garnered international acclaim as well as three Michelin stars, reached its 20th anniversary. Some might use an occasion such as that as an excuse for throwing a party but Keller decided to spend $10 million on completely re-designing the kitchen and restaurant grounds. “There is a time that comes in life to push the envelope and explore new methods to stay relevant,” he says, citing the new state-of-the-art kitchen equipment and the 15,000-bottle wine cellar as examples of the changes that were unveiled in April this year. “That quest for evolution and wanting to shake things up has always been part of my DNA.”

Follow LUX on Instagram: the.official.lux.magazine

This comes as no surprise: Keller is a chef who has spent years challenging the industry with his restaurants (as well as The French Laundry, he is also behind Michelin-starred outposts of Per Se and Bouchon) where his ‘law of diminishing returns’ philosophy of cooking means that tasting menus come with multiple tiny courses where ingredients are never repeated. “The less you have of something, the more you appreciate it,” he reasons sensibly. “For me, not repeating ingredients is a challenge. If you use corn more than once in a ten-course menu that’s kind of lame, don’t you think? There’s so much variety out there and so many vegetables, we don’t need to use something twice.”

His quest for evolution – and changing the way we think about food – seems to be at the heart of all his projects from his wine label Modicum, which is used as an educational tool for his sommeliers, to Finesse, the bi-annual magazine he publishes in place of a newsletter which focuses on themes he considers to be important, such as community and design. “Modicum was set up so the sommeliers could work with the winery to understand about harvesting, blending and the many different aspects that go into producing wine,” he explains. “With Finesse we are also trying to educate and inspire by giving people an insight into what we do and touching on those topics where we can tell stories. It’s another way of having an impact.”

The new kitchens at The French Laundry. Image by Michael Grimm

Then there’s Cup4Cup, which he began in 2010 in collaboration with his then research and development chef at The French Laundry, Lena Kwak. Initially offering a gluten-free flour blend which is a substitute for all-purpose flour, more recent products in the range (which is sold at Whole Foods in the US) include mixes for pizza, waffles and pie crusts. “I never thought I would produce flour,” says Keller. “When Lena started, her first task was to come up with a recipe for our signature salmon cornets. It’s the way people begin their meal at The French Laundry and they are iconic but the problem was that anyone who is food intolerant couldn’t eat them. We thought it was something that everyone should be able to enjoy so we created a gluten-free flour. The brilliance behind Cup4Cup is that you can literally replace a cup of regular flour with a cup of gluten-free flour and you can’t tell the cornets apart.”

Read next: Gucci’s Robert Triefus on how to create a sustainable fashion power house

Gluten free apple pie by Cup4Cup

As the Cup4Cup brand happened organically, so did his collaboration with friend and Italian olive oil producer Armando Manni, whose extra virgin olive oil is used at The French Laundry and Per Se. One day in 2010, the pair were in Keller’s Yountville backyard chatting about Manni’s idea for a chocolate bar made with olive oil (which preserves many of the natural antioxidants found in cocoa beans); Keller agreed to be his partner for the project on the spot. “Armando worked with the University of Florence and a laboratory in Paris on scientific trials to develop a new method that replaces cocoa butter with olive oil, but still retains the taste of chocolate,” recalls Keller. “At the eleventh hour, we realised that we couldn’t use a traditional factory because we required a fundamental change in the way the equipment was made.” Their solution? To modify the equipment and build their own factory, which added another two years to the development process. Finally, the K+M Extravirgin Chocolate bar launched in March.

Now he’s turning his attention to other projects, one of which is curating the restaurants at Hudson Yards, the largest retail, commercial and residential development in New York since the Rockefeller Center. “What we want is to create a community of neighbourhood restaurants. Not Michelin-star fine-dining necessarily, but places where you return again and again because you love their Dover sole or steak.” In other words, restaurants – such as Extebarri in Spain’s Basque country where he once ate what he described as “the most perfectly grilled sardine that I’ve ever had” – that create memories so people want to return. “If a chef executes a philosophy that gives you a positive, lasting memory, that’s what success is. That’s what we try and achieve at The French Laundry.”

thomaskeller.com

Actress, campaigner, wife of Kering owner François-Henri Pinault, Salma Hayek and CHIME FOR CHANGE co-founder, joined UNICEF to meet Syrian refugees in Lebanon in 2015

Gucci is the biggest Kering brand and, as a producer of leather and fashion garments, the one with the biggest sustainability challenges. In a candid exchange, Robert Triefus, Gucci’s EVP and Chief Marketing Officer, tells LUX how the label is tackling them.

LUX: Is there an awareness among all your staff of the broad Kering vision?
Robert Triefus: We are in luxury fashion. For some individuals, they will feel there is a contradiction in terms between sustainability and luxury fashion. But I think that you have to start from the premise that we are a business, a for-profit (not a not-for-profit) one that believes in its responsibility to lower its impact in terms of carbon footprint, waste management and social issues – how we can be responsible in our community. As the big picture, I think that this is the framework that we, as a group, work within.

Follow LUX on Instagram: the.official.lux.magazine

LUX: That big picture means not just reducing environmental impact but doing good in areas such as gender equality. Is this on the rise?
RT: It’s interesting because one of the impacts of the inauguration of Donald Trump as president of the United States and his rather nationalistic approach has been that brands generally are looking at how they can contribute towards the debate on the promotion of certain rights. Equality as a whole is a significant topic in America and beyond because it has that kind of reach.

Going back to the mission of Kering, one of the key issues has always been the idea of gender equality, so when we launched CHIME FOR CHANGE [co-founded by François-Henri Pinault’s wife Salma Hayek, a leading campaigner on gender equality issues] three years ago, it was something we believed in both as a brand and as something that makes very good sense given the number of female clients we have. But also within the framework of Kering’s overall mission, it resided very well under that overall umbrella.

Today, I think the issue of gender equality is widely seen because it has built momentum and it has acquired much more engagement in the media for a lot of different reasons. So, I think that over the past three years we’ve been engaging in this campaign because we believed it was the right thing to do as a campaign, and as a topic.

LUX: In the Dining Issue of LUX we have an interview with Marc Glimcher of Pace Gallery who says that they are doing public art because the public sector doesn’t have the money. Likewise, is no one stepping in to do what you are doing?
RT: I think over the past 10 to 20 years, the private sector in its different manifestations has become much more active partly in the growth of understanding of the role that corporations, brands and wealthy, successful entrepreneurs can play. If you look at the Bill Gates and the Warren Buffets of this world and what they are doing today, you can see that they feel they have responsibilities and the capacity of a small country to carry them out.

Read next: Abercrombie & Kent founder Geoffrey Kent on the value of luxury travel

LUX: How does the responsibility element, the CHIME FOR CHANGE, link with the sustain-ability element of Kering’s strategy?
RT: Within Kering’s ten-year strategy there are pillars. One of them is focused on the environment, and all what we do goes with that. When you use the word sustainability, it’s immediately associated with the environment. But the second pillar is about social good with campaigns such as CHIME FOR CHANGE on gender equality and other philanthropic activities. The third pillar is more in the area of innovation. Kering looks at sustainability in a broad sense under the notion of responsibility to the environment and to humanity. This innovation is driving ways of doing business differently across the area of sustainability.

Gucci’s pre-Fall 2017 collection

LUX: Gucci and CHIME FOR CHANGE support women’s and girls’ causes and you partner with the action group Global Citizen. It’s a good ex-ample of a corporation taking responsibility for social campaigning. Is this continuing?
RT: Yes, the fact that equality is more under question than it was a year ago, certainly in the most developed country in the world [the US], means that we as a campaign movement are going to be busier than before, probably. We are always looking for ways we can be more effective in getting our message out there. Music as a convening force will be part of what we do. We will be having festivals in New York and Berlin. There will be another CHIME FOR CHANGE hackathon supported by Facebook. We are looking for something in the art community, and will continue to be active as we have in the past, and what we could do in the future.

LUX: Will consumers start to demand that luxury brands are responsible? Are you seeing this now or do they just not care?
RT: No, I think they assume that we are responsible and sustainable so I think it would become punitive if it becomes apparent that we have not been acting in that way. At the same time I think – and it’s a bit of a cliché now – the millennials and generation Z are definitely growing up much more aware because they are living in an environment that is more in question. Therefore, they are increasingly aware of the negative impact that companies can have. So, let’s say that the expectation that you are responsible is put at an even greater premium.

LUX: As we go forward, will you push Kering’s sustainability message forward more in Gucci?
RT: I think the point is that we are a for-profit, not not-for-profit, so we are de facto never going to be perfect. Now, we are not going to make this the unique selling point of our brand, maybe it’s different in the case of Stella McCartney as it is part of her DNA, but by and large it is something we believe companies and ourselves should be doing. We are not going to shout from the rooftops because frankly someone could justifiably say, “hang on a minute, you should be that way, so why are you shouting about it?”

gucci.com

Camping under the stars in the desert. Image by Wei Pan

Geoffrey Kent is a pioneer of luxury travel and the founder of the multi-award winning Abercrombie & Kent global travel operator. In his most recent column for LUX, Mr. Kent explains why the most luxurious travelling experiences are truly transformative.

Over the past decade the definition of luxury has changed. It has become much more flexible with an emphasis on experiences and personalised service, rather than the mere physical trappings of luxury. From the opulence of a palatial hotel to the serenity of waking up to a spectacular sunrise in a simple mountain refuge, I believe true luxury is the privilege of discovery, adventure, relaxation and insight, enjoyed in a context that perfectly suits the experience. Seamless service, safety and security are a given. But it is the unexpected that inspires a sense of wonder and elevates an adventure into a true luxury experience.

Follow LUX on Instagram: the.official.lux.magazine

There are some places that are just so exceptional that they have come to define luxury. These run the gamut, from African safaris to expedition cruises in Antarctica, but their commonality is that they are transformative experiences that do more than just take you to a new place, they challenge your understanding of the world. I have found that this kind of travel is a powerful way to induce the sort of shift in thinking in which creative breakthroughs spontaneously arise.

A man poses with his camel for desert polo in Jaisalmer, India. Image by James Houston

Guests define luxury as having an authentic experience – an encounter that is true to the place and its traditions, incorporating elements of the past and reflecting the local culture. Spending time on a tropical island is appealing, but luxury guests want more than that. They want to get out and explore, experiencing authentic cultural traditions that do not reflect Western values. Your life will change when you are immersed in a culture so dramatically different from your own and reach a new understanding of how life is lived in another part of the world.

African safari at dusk. Image by Sergey Pesterev

Recently I met a couple on the beach who recognised me. They told me that despite the money they spend on their holidays, they always feel richer when they get home.

Read next: Art auctioneer Simon de Pury on the rise of the online art market

For discerning travellers, it’s not about checking places off a list – it’s about making connections through unique local experiences not found in a guidebook. It might be a camelback safari to an Indian desert camp, enjoying a hotpot dinner in the home of a Tibetan family in China’s Yunnan province, or taking a private cooking class in the Mercato Centrale in Florence with a local chef. It will be these kinds of inspiring encounters you’ll share with friends and family when you return – not the gold-plated Corinthian capitals in your hotel suite.

Geoffrey Kent is the founder, chairman, and CEO of Abercrombie & Kent

Three paintings by Russian artist Erik Bulatov in his 2015 show ‘Bot’ at de Pury de Pury in London

The time is right for the art auction world to embrace the new digital technologies and take auctions online. That is the way to tap the vast reserves of potential new buyers, says our columnist Simon de Pury

Conceptually, I find myself fascinated by what is happening in the online world within the art market. This is a market that has been the most resistant of any to the digital revolution. And the likely cause of this is that it’s in nobody’s interest, in terms of the market’s key players, to make any changes to the way the system works.

But progress cannot be postponed forever. We have seen the rise of a number of companies that have focused on the online side of the art world. The pioneer of all of them, artnet.com, started 27 years ago with a price guide for artists’ works. For having information at your fingertips, they were the pioneer. Then you have companies in the auction space such as Artsy, Paddle8 (which recently merged with another online auction company, Auctionata) and Artspace which is also doing online auctions. The main auction houses also have an online side to their business.

Follow LUX on Instagram: the.official.lux.magazine

The difficulty that the main bricks-and-mortar houses have is that the minute they have a really exciting collection or group of works, their own specialists will fight to have it in their main sales rather than seeing it go to the houses’s online business. So already they effectively have internal competition built in.

Recently I teamed up with Arnaud Massenet, a co-founder with his ex-wife Nathalie Massenet of Net-a-Porter. Arnaud is a passionate collector with a strong interest in art, and so we have put on a number of auctions which we have held online with our company, de Pury de Pury. I also conducted the three first annual benefit auctions for the Leonardo DiCaprio Foundation. The first two were bricks-and-mortar auctions at which we raised $26m and $40m respectively. With the third one, which we did both live and with an online component, we raised $48m for the foundation. There were challenges such as having to develop a site that could handle the massive increase of traffic you can expect if you have a project involving a celebrity of the stature of DiCaprio. It was a good stress test for the online infrastructure. We have also used a mix of live and online sales for benefit auctions such as for the Fondation Beyeler in Basel.

Right now we believe in this hybrid model, but when you sell art works of quality, and when you put sales together that have been curated, you have to give the chance to potential buyers, if they wish, to see the works physically. You cannot just dispense altogether with offering that possibility to your potential purchasers. The approach is very much to have a stunningly staged physical exhibition, and at the same time, as enticing as possible an experience for the user who will participate solely online.

When you buy and sell artworks at a price range between $10k and $2m at auction with the main houses, you have to leave quite a considerable amount on the table in terms of the buyer’s premiums that need to be paid – 25% on top of the hammer price. Surely for works in that price bracket there must be a more efficient way of selling art, which should eventually put pressure on the commissions.

While the very top end of the market will always be about privileged personal relationships rather than internet sales, I believe that over the next two to five years we will witness a big transformation of the art market, involving a massive increase of its online component.

Read next: The greatest tasting of Masseto in history

At the moment, when you look at an auction online you have a very static image of the auctioneer and the experience is rather boring. This could quite easily be made to be much more lively, fun and animated to engage those who might bid from their office, home or swimming pool or from wherever they are following the sale. This will no doubt happen very soon. Online auctions will become a little more like some of the talk shows on American television, which are live and where you have a studio audience. Having an audience creates the atmosphere that comes across when you watch the programme, with laughing, cheering and clapping, so making it more of a show.

This is not so much of a radical transformation as some people may think. The big auctions now are packed with people filling the sales room, but as soon as you get above a certain price level most of the action takes place on the telephone. You just have the trade and some collectors who want to follow the market closely who remain in the room. So the challenge is to convey the atmosphere of what is happening and the mood of the room. The more successfully you can convey this, the easier it will be for people to get that feel without physically being there.

Photographs from Mario Testino’s show ‘Heat’ at the Dubai Design District, 2016

A key element is trust. The reason why some online auction companies have not been successful yet is that there is no trust in their expertise or track record. It is essential that such a record is established so that trust develops. A lot will be down to curating: at the moment online art and auction sites just have too much content, and need to have a clear curatorial vision. Once a track record for both buying and selling is established, it becomes much easier, because before that point is reached, you have to make ten times the effort for a tenth of the result. From my 16 years at Sotheby’s, I know that when you work for one of the main players of the duopoly [Sotheby’s and Christie’s], 80 to 90 per cent of the interesting works automatically cross your desk. You just have to make sure that you win slightly more often than you lose. What you lose gets sold by the other auction house. It is difficult for a newcomer in the online world to crack that.

Certain genres of work such as editions, prints and photographs lend themselves to online sales because, while you still need to get a condition report, you will likely have already seen works from that edition so know exactly what they look like. The minute you venture into genres where uniqueness plays a role, such as paintings or other one-off artworks, it changes. Also, the borders between various categories of contemporary culture are breaking down, so architecture, cinema, fashion and music now all cross over with art. We will have many more collaborations between these categories and the internet lends itself to this situation, as breaking down these barriers is done so much more easily online than in the bricks-and-mortar world.

The entry point of the internet is much less forbidding to those who fear crossing the threshold into the art world. It is much less intimidating than going into an auction house and brings many new potential buyers to the market. In one year, the number of individual clients at one of the big auction houses may be around 20,000 – that is an estimate, but in any case it’s a very small number and shows you how that the art market has a massive potential to grow. There is a very small group of individuals who are willing to pay $100m, or more, on a single work. There are slightly more people who are willing to pay $50m on a single work. Further down the scale, you have more people still who are willing to pay $10m, and many players at $1m. There is a huge number of people who do not collect or buy at all and who have no interest, to date, in spending part of their wealth on art. That suggests that the potential growth of the auction market is substantial, and new technologies are the best way to enlarge that art-buying public.

Simon de Pury is an art auctioneer and collector and the founder of de Pury de Pury
 depurydepury.com