Marc Ferrero in his studio

Marc Ferrero’s unique practice of ‘Storytelling Art’ combines aesthetic styles and visual references from different artistic movements and cultures to create striking, narrative-driven paintings. His most iconic artwork ‘Lipstick’ first appeared on the watch face of Hublot’s Big Bang One Click last year, and this month, marks the launch of the latest edition in monochrome. Here, we speak to the artist about visual storytelling, the language of colour and man versus machine

Marc Ferrero wearing his Hublot watch

1. Tell us about the concept of Storytelling Art.

Artistic movements will always be a mirror of their generation. To me, a simple graphic representation doesn’t speak loudly enough to create big emotions, but stories touch many different sensibilities. Telling a story, means that you enter in the imaginary world of  people. Nobody is passive in the face of a story, because it mixes two different concepts, inaccessibility and identification.

Each time somebody stands in front of one of my paintings they can relate to it through their own story; this creates a very dynamic relationship between the public and me as the artist. Faced with a graphic representation you are a spectator; faced with a storytelling painting you are an accomplice… it makes a big difference.

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I created the Storytelling Art movement because I thought the field of painting needed a new approach. The normal process for most painters is to start from reality, to create a personal vision. I reverse that process by starting from my imaginary world and creating an entirely new world that is expressed through stories and fictional characters.

Compared to the other visual arts, the evolution of framing in painting is close to zero. I purposefully try to create different framings in order to produce more dynamic images and suspense. Storytelling art is not a graphic style, it is all about interpretation. The fact is all paintings tell some kind of story, but with my work, nobody will discover its story through an audioguide… The story is expressed on the painting directly.

Fiction, manipulation and fusion are the main words of Storytelling Art movement. What could be more connected to the time we are living in now?

2. What’s the story behind your iconic artwork ‘Lipstick’?

The central subject of the LIPSTICK painting is a woman wearing large black glasses. In art history, when an artist wanted to create a feminine subject, he made round shapes. For me, what a woman says is as important as how she looks; this is the definition of a ‘modern woman’. My way to express that psychological reality is to use angles, lines, and Cubist forms through the glasses. The LIPSTICK rebalances all these lines because it is a symbol of femininity. All around the main subject, there are many different realistic portraits of woman, who express the different roles that a modern life can offer.

Big Bang One Click Ferrero Steel Red

3. How did you go about adapting the design for the latest Hublot Big Bang One Click?

The first time we met with the Hublot team in Switzerland everybody felt in love with my series of LIPSTICK paintings so it made sense to use that design. We worked as a team with Hublot’s graphic designer to translate the spirit of the painting onto a smaller scale. Usually, I work on a much bigger scale so I had to rework some outlines of the different figures around the central subject. To reproduce a painting onto a watch without trying to find the balance between the size of the dial and the spirit of the
painting itself would be a failure for sure. The strap is based on a stencil that I made specially for Hublot; it completes harmony of the watch.

Read more: How Hublot’s collaborations are changing the face of luxury

4. There’s a distinct graphic quality to your paintings – what inspired this style and what role does colour play?

Storytelling Art is a fusion of all kind of graphism on the same plane. This creates different values of time and space, which is absolutely necessary if you want to express several ideas or a specific story through a painting. Until now, an artist typically belonged to one graphic movement only, but to me, that’s old fashioned and doesn’t represent the time we are living in, but it all depends on the purpose of the painting. For example, my most recent paintings are based on abstraction to express a dehumanised world and the struggle of my characters in a society ruled by mathematical formulas and machines. I stick the characters onto the canvas in a comic strip, creating a fusion between abstraction and graphism which has a very powerful visual impact.

Colours have their own language in my work. For example, red is the colour of passion, audacious people and glamour, blue is the colour of transparency that expresses quiet places and the respect of tradition, but if you go to turquoise, it will express tropical places, holidays… Orange is the colour of energy, violet is the colour of dreams, yellow is a very convivial colour etc. Black and white fit with all other colours but never compete with them. Black has no movement and white is the colour of the future. I love to mix, and experiment with colours to create great harmonies.

5. Are you especially drawn to a particular type of story or character?

Mixing the verticality of a painting and the horizontal concept of a story opens up new fields of possibilities. The stories I’m working on go through the filter of my art.

Graphic tools offer me the possibility to divide a story in different sections of graphic styles. Pop art, for example, tends to fit very well with the heroes of my story. The ‘banksters’ of the story are expressed through Cubism. The world of the machines is treated through surrealism and abstraction, which fits
with the idea of a dehumanised world or the opposite idea of a dream world.

When I’m working on a story, I experiment. My studio is a laboratory, not a place where I copy myself. The type of stories and characters I love to create must fit with my imaginary world and my specificity of being a painter, but it could be a surrealistic modern fairytale or a kind of dream with a V8 engine.

6. What are you working on now?

I am working now to adapt one of my stories with movie producers in Los Angeles. The climax of the story speaks about a dark idol who has changed the value of time and created the acceleration of the world. It is a world led by magic mathematic formulas and machines. The heroes (Lisa L’aventura, Duke Spencer Percival, Cello Di Cordoba) have created a secret network called ‘La Comitive Society Club.’ All the members of that network are connected through another measurement of time, in which the time is not based on hours, but on emotions and colours. The time of human emotion will fight the time of acceleration… It is a story about the fight between humans and machines.

Find out more: ferreroart.com; hublot.com

‘Mannequin-étoile'(1936), Dora Maar. © Adagp, Paris, 2019. Photo © Centre Pompidou

To the majority of people, Dora Maar is Picasso’s lover and his muse, and yet Maar was an innovative and avant-garde artist in her own right – before Picasso came into the picture. In the Pompidou’s latest retrospective exhibition, Dora Maar is finally given the centre stage she deserves.

There are nearly 500 of her works and documents on display, inviting the visitor to journey through the entire length of her career, from her initial works as a professional photographer in the fashion industry, to the capturing of both political and social concerns in her street photography, and her central involvement in the surrealist movement. This is the first exhibit of Maar’s work at a national museum, presenting the rare opportunity to see works from both public and private collections in one place.

‘Sans titre’ (1935), Dora Maar. © Adagp, Paris 2019. Photo credit © Centre Pompidou

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The stand out pieces of the show are her iconic surreal photographs. They are oddities formed of auto-curious objects which hold us between disbelief and reality, as seen in Mannequin-Étoile (1936) and sans titre (1935). In Mannequin-Étoile we are positioned to be frustrated, caught between identifying the stage set and the female performer, but also restrained from knowing or seeing the whole truth – we are unclear of where she is going and who she is. Her star head simultaneously functions as a clue to the theatre setting and a disguise. It is through Maar’s use of the uncanny and strange that we are able to identify the influence of other surrealist photographers such as Man Ray and Hans Bellmer, as well as other artists such as Breton and Miro. Like them, her work continues to actively challenge and provoke its audiences, inviting us to embrace new perspectives and break away from the norm.

‘Assia’ (1934), Dora Maar. © Adagp, Paris 2019 / Photo © Centre Pompidou

Rosie Ellison-Balaam

‘Dora Maar’ runs until 29 July 2019 at the Pompidou Centre, Paris. For more information visit: centrepompidou.fr

LA photographer Trevor Hernandez, known as @gangculture on Instagram, took all of the images included in this article. He was commissioned in 2018 by Frieze LA to photograph the Paramount Pictures Studios and surrounding Los Angeles landscape

In early 2019, Frieze invited surrealist photographer Trevor Hernandez to point his Instagram-focused lens, @gangculture, at its Los Angeles fair. He is one of a new generation of artists who, using social media, are building on and subverting the traditional tenets of surrealism. Katrina Kufer investigates

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“When I think of surrealist photography I usually think of the term with a capital ‘S’ that refers to a specific movement in the early 20th century, which is nearly 100 years ago!” remarks Rebecca Morse, curator in the Wallis Annenberg Photography Department at the Los Angeles County Museum of Art (LACMA). The visual characteristics of surrealist photography were defined by pivotal figures such as Man Ray, Dora Maar, Hans Bellmer and René Magritte in the 1920s and 30s who, reacting against the medium’s widespread intent to document reality, focused on image manipulation to create chance and dream-like compositions. While today’s version of surrealism is still marked by a sense of displacement, it is subtler and less engineered by the artists, who instead choose subjects that still respond to how reality – now largely presented via social media – is represented. Surrealism’s stylistic diversity can be fantastical or literal, clear or abstract, staged or organic and may prove difficult to code visually, but that hasn’t stopped photography being lauded as “the great unknown, undervalued aspect of surrealist practice” by art critic Rosalind Krauss. Surrealism’s oscillating, paradoxical nature, in tackling how evolving technologies and modes of seeing impact experienced realities, is what renders the movement, which underwent a revamp in the 1970s and 80s, so fresh and relevant.

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Krauss’s seminal 1985 essay ‘Photography in the Service of Surrealism’ argues against the belief, based on surrealism’s foundation of reorganizing perceptions of reality, that surrealism and photography could not coexist. However, as Krauss writes, “Surrealist photography exploits the very special connection to reality with which all photography is endowed. Photography is an imprint or transfer of the real.” It is with this relationship between photography and reality in mind that today’s artists have translated surrealism and taken it into the digital realm.

Instagram: @gangculture

Instagram: @gangculture

Photography subverts reality through the idea of the uncanny – that is, transforming the recognizable into something unfamiliar through unexpected contexts, strange juxtapositions and spatial collapse. The view through the lenses of artists such as Cindy Sherman, Lee Friedlander and Garry Winogrand is a less analog and more nuanced one, closer to an askew déjà vu rather than German photographer Herbert List’s fotografia metafisica style from the early 1930s, which envisioned dream-like states. Where surrealist photographers in the early 20th century were manipulating the image through solarization, montage, multiple exposure and distortion, artists now prefer to seek out moments that disrupt space naturally: “Think of Friedlander’s photographs of his shadowy head on the back of a woman’s fur jacket, or Winogrand’s hilarious image of a woman who looks strangely like the rhinoceros she is standing next to at the zoo,” says Morse. “Many individuals who work in this way are street photographers who use small hand-held cameras.” LA-based Mike Slack, Barak Zemer or Trevor Hernandez exemplify current photographers who are bringing this approach into the 21st century. In fact, Hernandez, who often uses his iPhone to capture LA’s urban landscape with a conceptual, sculptural edge under Instagram handle @gangculture, collaborated with Frieze LA in 2019 for a commissioned series. “Surrealist photography tends to create a specific narrative through heavily orchestrated scenes employing tricks and manipulation. This is quite different from my process,” he explains. “The objects need to exist in a state of discovery for me to consider capturing an image.”

Read more: In conversation with artist ruby onyinyechi amanze

But even before the internet, artists were turning away from technical processes and towards cities to provide the necessary theatricality. Practitioners such as John Gutmann, Anthony Hernandez (whose work will be seen in the main exhibition at the 2019 Venice Biennale) and Helen Levitt embraced street photography, and, as Morse explains, their tactics resonate through today’s generation, with Trevor Hernandez making the point that the development of technology has further benefited photography by democratizing the camera via the smartphone.

By showcasing their observations digitally rather than through exhibits or print, today’s artists deviate from surrealism’s formal tenets, but add layers of curiosity provoked by the internet’s intervention in the act and idea of seeing. It also sees a generation returning to a different surrealist cornerstone: the elimination of logical thought or process in favor of instinct. This revitalized movement has taken hold particularly in LA, and while the city hasn’t bred as many street photographers as New York for example, its unique energy allows for “strange juxtapositions that only occur in LA,” remarks Morse. Trevor Hernandez capitalizes on precisely this: the inherent artistic potential of the city’s banal and desolate charm. “LA has a diverse group of artists scattered throughout the city. The isolation and independence created by decentralized living could be expressed in some of the images from my campaign,” he says. “I’m interested in surveying or decoding the landscape for a certain essence and the specific ingredients to that equation are constantly evolving.”

Instagram: @gangculture

The directness of snapshot to social media sidesteps artistic machinations to present
ultra-reality. However, the result is then skewed by, for example, Instagram’s reputation for showcasing manufactured realities. Cindy Sherman’s practice exemplifies this: she has adopted the social media platforms to investigate self-portraiture through the uncanny. Trevor Hernandez’s images, meanwhile, document unmodified moments, but the very act of selecting a scene and framing the image reconfigures the viewer’s perspective. Sitting where the real and unreal meet, the result is a deep dive into hyper-surrealism.

Contemporary surrealist photographers, by engaging with this dynamic, maximize the medium’s privileged capacity to explore the uncanny and transform reality not just through how the image is made, but how it’s shared. Surrealism’s revamp and shift towards urban landscape photography has injected new energy into image-making, and for those artists who deal with the digital world as well, such as Trevor Hernandez, audiences have immediate access to the surreal in real time.

Follow Trevor Hernandez on Instagram: @gangculture

This article originally appeared in the Deutsche Bank Wealth Management x LUX special supplement inside the Summer 19 Issue.

The Giant (Le Géant), 1937. Paul Nougé (poet and founder of surrealism in Belgium) on the Belgian Coast by René Magritte. Courtesy Brachot Gallery, Brussels

Whilst René Magritte is best known for his surrealist paintings (such as the haunting image of the floating apple in ‘The Son of Man’), his photography and film are crucial to understanding the Belgian artist’s creative process and perspectives.

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In partnership with the Magritte Foundation Belgium, Swire Properties and Ludion, a European independent art book publisher, the latest exhibition at ArtisTree in Taikoo Place offers visitors a glimpse into Magritte’s private life with a display of intimate photographs from his daily life – including images of family, friends and other important figures in the Belgium surrealist movement – as well a collection of home videos that were only discovered in 1970s, more than ten years after the artist’s death.

La Clairvoyance, 1936. René Magritte. Courtesy Collection Charly Herscovici, Europe

Most intriguing are the sections which reveal Margritte’s own efforts at recording; as in the above image (‘La Clairvoyance’), Margritte often photographed himself with his paintings, revealing his self-conscious attitude towards his role as an artist and a manipulator of the gaze, whilst also making fun of any pretences at artistic seriousness.

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The Oblivion Seller (La marchande d’oubli), René Magritte, 1936. Courtesy Collection Charly Herscovici, Europe

Similarly, extracts from Margritte’s films demonstrate his continual thirst for experimentation and search for new forms of expression (at the time, film was a new and relatively unknown medium); in the artist’s own words ‘Everything we see hides another thing, we always want to see what is hidden by what we see.’ The exhibition might not unmask the hidden, but it certainly adds layers to our understanding of one of the most influential surrealist artists of the 20th century.

Millie Walton

‘René Magritte: The Revealing Image – Photos and Films’, runs until 19 February 2018 at ArtisTree, Taikoo Place, Hong Kong