Luxury lakeside hotel
Luxury lakeside hotel

Badrutt’s Palace overlooking Lake St Moritz

St Moritz is well known as the winter playground of Europe’s rich and aristocratic. But don’t dismiss the resort, and especially its venerable and truly grand hotel Badrutt’s Palace, as a summer destination

One single word: Badrutt’s. Among a certain crowd, it conjures up associations: dancing in King’s Club after a long day’s skiing and après-skiing; bumping into billionaires in their Moncler in the wood-panelled corridors; and probably the most desirable (in a conventional way) New Year’s Eve gala in the world. (It may also whip up associations of bedrooms looking out over the frozen lake, though that would mean you don’t actually own a place of your own to winter in St Moritz – tsk.)

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But there’s another Badrutt’s, in another St Moritz. They may be geographically identical, but the summertime town, and Palace, are a different world, and perhaps not yet as well discovered.

Our suite (declaration: we don’t own a place in St Moritz) opened out onto a balcony terrace on which we strolled on the first night, gazing across the lake, up to the mountains beyond, and along the broad Engadine valley in both directions. In summer on the mountains, myriad textures and colours replace winter’s uniform white and brown of snow and rock. A deep-green forest around the grey-blue lake; emerald meadows; high pasture the colour of a dying weeping willow; peak rockscapes in black and grey, slashed by snow, still there from the wintertime blizzards, high up. All looking back at us on our balcony.

luxury hotel room

One of the hotel’s Village Deluxe rooms

Unlike some self-proclaimed palace hotels, Badrutt’s really does feel like a palace. The grand state rooms are places to stroll through in your most formal clothes (you can wander around in hiking gear, but somehow it doesn’t feel right) and in Le Restaurant, the grand dining room, you need to dress formally to match the ambience.

And what an ambience; here it seems you are walking past le tout of Europe’s old aristocracy. The lady at the corner table wearing a gown at breakfast reading the international New York Times every morning; that cluster of teenagers who look like the Romanovs; the artist wearing a smart deep-blue blazer who doesn’t just look like X; he is X. (We wouldn’t name names.)

Read more: Fashion superstar Giorgio Armani on his global empire

And there’s much more to the dining experience than that. We spent one delightful evening in Chesa Veglia, an old house across the street that has been converted into possibly the world’s most upmarket pizzeria (they sometimes allow children to make their own pizzas here, but we’re not supposed to say that). This is relaxed Palace, informal Palace, Palace with its hair down, wearing an Italian-stallion leather bracelet, drinking Ornellaia by the gallon. The food is perfect pizza, and the staff seem to be having as much fun as the guests.

yachting on a lake

Sailing on the lake in the hotel’s yacht

St Moritz in summer is more influenced by the weather of the Mediterranean than northern Europe, so long sunny days are likely; on the one day of cloud we had in our week, we escaped into the vast indoor pool area, which has its own rock mountain off which kids can dive. The deep-tissue massages are as thorough as you would expect a mountain spa to offer.

There are rumours of more developments soon, including a Badrutt’s chalet in the mountains to escape to. Watch this space, or better still, just go.

Darius Sanai

Book your stay: badruttspalace.com

This article was originally published in the Summer 2020 Issue.

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Artist painting
Artist painting

Marc Ferrero in his studio

Marc Ferrero’s unique practice of ‘Storytelling Art’ combines aesthetic styles and visual references from different artistic movements and cultures to create striking, narrative-driven paintings. His most iconic artwork ‘Lipstick’ first appeared on the watch face of Hublot’s Big Bang One Click last year, and this month, marks the launch of the latest edition in monochrome. Here, we speak to the artist about visual storytelling, the language of colour and man versus machine

Artist in the studio

Marc Ferrero wearing his Hublot watch

1. Tell us about the concept of Storytelling Art.

Artistic movements will always be a mirror of their generation. To me, a simple graphic representation doesn’t speak loudly enough to create big emotions, but stories touch many different sensibilities. Telling a story, means that you enter in the imaginary world of  people. Nobody is passive in the face of a story, because it mixes two different concepts, inaccessibility and identification.

Each time somebody stands in front of one of my paintings they can relate to it through their own story; this creates a very dynamic relationship between the public and me as the artist. Faced with a graphic representation you are a spectator; faced with a storytelling painting you are an accomplice… it makes a big difference.

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I created the Storytelling Art movement because I thought the field of painting needed a new approach. The normal process for most painters is to start from reality, to create a personal vision. I reverse that process by starting from my imaginary world and creating an entirely new world that is expressed through stories and fictional characters.

Compared to the other visual arts, the evolution of framing in painting is close to zero. I purposefully try to create different framings in order to produce more dynamic images and suspense. Storytelling art is not a graphic style, it is all about interpretation. The fact is all paintings tell some kind of story, but with my work, nobody will discover its story through an audioguide… The story is expressed on the painting directly.

Fiction, manipulation and fusion are the main words of Storytelling Art movement. What could be more connected to the time we are living in now?

2. What’s the story behind your iconic artwork ‘Lipstick’?

The central subject of the LIPSTICK painting is a woman wearing large black glasses. In art history, when an artist wanted to create a feminine subject, he made round shapes. For me, what a woman says is as important as how she looks; this is the definition of a ‘modern woman’. My way to express that psychological reality is to use angles, lines, and Cubist forms through the glasses. The LIPSTICK rebalances all these lines because it is a symbol of femininity. All around the main subject, there are many different realistic portraits of woman, who express the different roles that a modern life can offer.

artist watch

Big Bang One Click Ferrero Steel Red

3. How did you go about adapting the design for the latest Hublot Big Bang One Click?

The first time we met with the Hublot team in Switzerland everybody felt in love with my series of LIPSTICK paintings so it made sense to use that design. We worked as a team with Hublot’s graphic designer to translate the spirit of the painting onto a smaller scale. Usually, I work on a much bigger scale so I had to rework some outlines of the different figures around the central subject. To reproduce a painting onto a watch without trying to find the balance between the size of the dial and the spirit of the
painting itself would be a failure for sure. The strap is based on a stencil that I made specially for Hublot; it completes harmony of the watch.

Read more: How Hublot’s collaborations are changing the face of luxury

4. There’s a distinct graphic quality to your paintings – what inspired this style and what role does colour play?

Storytelling Art is a fusion of all kind of graphism on the same plane. This creates different values of time and space, which is absolutely necessary if you want to express several ideas or a specific story through a painting. Until now, an artist typically belonged to one graphic movement only, but to me, that’s old fashioned and doesn’t represent the time we are living in, but it all depends on the purpose of the painting. For example, my most recent paintings are based on abstraction to express a dehumanised world and the struggle of my characters in a society ruled by mathematical formulas and machines. I stick the characters onto the canvas in a comic strip, creating a fusion between abstraction and graphism which has a very powerful visual impact.

Colours have their own language in my work. For example, red is the colour of passion, audacious people and glamour, blue is the colour of transparency that expresses quiet places and the respect of tradition, but if you go to turquoise, it will express tropical places, holidays… Orange is the colour of energy, violet is the colour of dreams, yellow is a very convivial colour etc. Black and white fit with all other colours but never compete with them. Black has no movement and white is the colour of the future. I love to mix, and experiment with colours to create great harmonies.

5. Are you especially drawn to a particular type of story or character?

Mixing the verticality of a painting and the horizontal concept of a story opens up new fields of possibilities. The stories I’m working on go through the filter of my art.

Graphic tools offer me the possibility to divide a story in different sections of graphic styles. Pop art, for example, tends to fit very well with the heroes of my story. The ‘banksters’ of the story are expressed through Cubism. The world of the machines is treated through surrealism and abstraction, which fits
with the idea of a dehumanised world or the opposite idea of a dream world.

When I’m working on a story, I experiment. My studio is a laboratory, not a place where I copy myself. The type of stories and characters I love to create must fit with my imaginary world and my specificity of being a painter, but it could be a surrealistic modern fairytale or a kind of dream with a V8 engine.

Artist painting in studio

6. What are you working on now?

I am working now to adapt one of my stories with movie producers in Los Angeles. The climax of the story speaks about a dark idol who has changed the value of time and created the acceleration of the world. It is a world led by magic mathematic formulas and machines. The heroes (Lisa L’aventura, Duke Spencer Percival, Cello Di Cordoba) have created a secret network called ‘La Comitive Society Club.’ All the members of that network are connected through another measurement of time, in which the time is not based on hours, but on emotions and colours. The time of human emotion will fight the time of acceleration… It is a story about the fight between humans and machines.

Find out more: ferreroart.com; hublot.com

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Reading time: 6 min