Nigel Curtiss’s brand is expanding into suits for women (modelled here by the designer’s daughter Aiden), luxury leather goods and less formal wear for men

Gauhar Kapparova

Nigel Curtiss makes suits for A-listers, with cuts and fabrics that fuse the wearer’s own personal style with a timeless elegance. LUX’s Editor-at-Large, Gauhar Kapparova hears how he moved from being a model into design, about his time in Japan, and what makes the perfect Curtiss capsule wardrobe

Nigel Curtiss

LUX: Why have you chosen to move entirely into custom design now?
Nigel Curtiss: I moved into custom design for many reasons. Firstly, for a pragmatic one, being a small luxury-level designer selling to retail was not fun anymore. Many stores, especially independent ones, were struggling and the problems were passed down the line. Secondly, I was becoming weary of the system, the cost of a show, the samples, a showroom, fighting for space on a shop floor, and most importantly my collection not being bought and displayed as I imagined it. I felt increasingly detached from the end user. In a way, I felt comfortable going in the opposite direction of fast fashion. Slowing it down, making it more personal.

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LUX: You’ve said that you don’t design just clothes but an identity. Do you mean the client’s identity?
Nigel Curtiss: I feel that in modern-day fashion you end up wearing the personality of the designer. In many cases you are shouting that from the rooftops by wearing their logo. It is not so much about the personality of the wearer but being part of a tribe. My clients generally prefer to show their own personality. I work closely with them to understand what makes them tick. The clothes need to complement the person, not take over. There is an underlying theme in what I do – amazing fabrics, lightweight construction, comfort and perfect fit. The client gives me the clues to do the rest.

LUX: Do you notice a style divide between your clients in the US and the UK? Does your design approach change accordingly?
Nigel Curtiss: No, I don’t. Maybe because the clients who want to work with me have the same desires and all demand the best. The only location-specific changes are due to climate. Clients in Miami can’t wear what I sell in NYC in the winter.

LUX: Clean, uncomplicated lines are a signature part of the Nigel Curtiss look. Do your clients inspire you to add design touches that tap into their personal tastes or lifestyle?
Nigel Curtiss: Absolutely, that happens all the time. Quite often, when I understand that they have a more expressive personality, I will suggest some details that will make the difference without taking over the garment.

LUX: You began an almost decade-long tenure working at Comme des Garçons after first being cast as a model for them. How did you make this transition?
Nigel Curtiss: I guest lecture at Parsons School of Design and get asked this question a lot! I always say that I think I’ve had a lot of luck in my career, but that I made my own luck. I modelled in the first CDG show in Paris. They didn’t use models, compliments”, or “My wife says I look great/sexy in this”. That’s when we know we’ve cracked it.

LUX: Made-to-measure tailoring that doesn’t date taps into the idea of slow fashion. How sustainable is your business?
Nigel Curtiss: Sustainability is becoming so important. Made to measure is already a far more sustainable fashion option. We have no dead stock, in fact no stock and no landfill. What we do isn’t a passing fad. My clients wear what I make them for years until it’s worn out, and that’s a long time. Also, we try to limit our carbon footprint and are looking at biodegradable packaging, recycled hangers, and so on.

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LUX: Quality fabric is a cornerstone of your design ethos. Who makes the best fabrics?
Nigel Curtiss: There are so many great sources of fabric. English wools; Italian wools, shirting and silks. I love Japanese fabrics, too. But for me, it has to be amazing quality, beautifully designed and close to my manufacturing base. I’m not going to ship fabric half-way around the world.

LUX: Has a particular fabric ever inspired a design, rather than vice versa?
Nigel Curtiss: For me, the fabric is always the starting point. I don’t design first then look for a fabric.

LUX: If you could ban one item of men’s clothing, what would it be?
Nigel Curtiss: This is one of those questions that always comes back to haunt you. I can’t think of anything I hate except anything that’s boring. Oh, and fast, disposable fashion.

LUX: What five pieces make up the perfect Nigel Curtiss capsule wardrobe?
Nigel Curtiss: Only five? That’s going to be tough. Charcoal-grey suit. Navy sports coat (you can wear it with the charcoal pants). Perfect slim, dark denim jeans (you can wear them with both jackets). The perfect white shirt, and a pale blue one (if that doesn’t count as my fifth item). The Nigel Curtiss navy polo shirt. It’s my classic and all my clients buy it. The collar stands up just perfectly to wear with a jacket or without. I have some high-profile clients who wear them with a suit on a daily basis. That’s six or seven outfits!

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LUX: You have a great celebrity following, with Kyle MacLachlan, David Schwimmer, Pierce Brosnan, Jeff Goldblum, and so on. Is it different designing for the red carpet?
Nigel Curtiss: The vast majority of my red-carpet attendees are the powerful men behind the scenes – the studio heads and the top executives. They are happy to be more low profile. I’m always very happy to work with any celebrities and dress them so they stand out in the most positive way. It shouldn’t be about the clothes.

LUX: You also dress a lot of high-profile athletes and sportsmen. Do you take a different approach to designing their clothes?
Nigel Curtiss: We try to use more performance fabrics, with natural-stretch, cool, lightweight fabrics. We might need to work more on the silhouette, but the concept stays the same.

LUX: Who will you be dressing for the 2020 awards season?
Nigel Curtiss: Well, we are already working with a few but I’m not at liberty to say anything yet. Also, you really don’t know until the day.

LUX: What is the first thing you notice about a good suit?
Nigel Curtiss: The balance. The fit can be altered for a client but if the balance is off, then it will never be right. But I can’t think of a design detail that I would look at and say it’s ruined the suit. I’m happy to look at creativity in context.

LUX: Are there rules for dressing well or is this an outdated concept?
Nigel Curtiss: Being British, we were brought up with so many rules. For dressing, for how to eat, the list goes on. Working with Rei encouraged me to re-evaluate those rules. I don’t like them. However, I think that if you are unsure about how to dress, then rules can help you feel better about what you are wearing. Some of my clients need to start in that place and then we edge them towards being confident in what they are wearing. Compliments help a lot!

LUX: What is next on the horizon for the Nigel Curtiss brand?
Nigel Curtiss: A proper, luxury Nigel Curtiss women’s tailoring brand is very close. Watch this space.

View the collections: nigelcurtiss.com

This article was originally published in the Spring 2020 Issue.

Caroline on the red carpet of the Cannes Film Festival closing ceremony in May this year

Caroline Scheufele is co-president of Chopard, the Swiss jeweller and watchmaker that has been run by her family for more than 150 years. As head of the women’s collections and fine-jewellery range, she has made the Cannes Film Festival a dazzling stage for the brand’s showbiz ambassadors to display a new range of bespoke creations every year. Her time running the company has seen the rise of the Chinese market and the emergence of social media. LUX Editor in-Chief Darius Sanai visits her at Chopard’s Geneva HQ to discuss doing business in Beijing, how to keep innovating and how the best ideas come in the rain

LUX: We just looked at the atelier where you create your individual pieces, and what struck me was the creativity and ‘anything goes’ style of these one-offs. Is Chopard becoming more creative or has it always been like this?
Caroline Scheufele: I think Chopard has always been known for being one of the most creative in the watch and jewellery market. But over the years there has been a big evolution – especially over the past 10 years when I started to introduce the Red Carpet collection that we release annually in Cannes. We started with the 60th anniversary, so crazily enough I said we will make 60 special pieces, and every year we add one, so we are now up to 71.

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A Red Carpet Collection necklace

It’s a big challenge for the workshop. Over the past 10 years there was a big evolution and maybe even revolution within high jewellery because we started to work a lot with titanium and even now ceramic and aluminium, and you get a completely different finishing look than if you only work with gold. Personally, I love to wear big earrings and that’s why we started a lot with titanium because normally big earrings are very heavy because of the gold, and the worst thing is when you sit at a dinner and you see a woman taking off her earrings on the table because they hurt.

That’s also the practical side of it, if you use titanium – like on the big orchids in this year’s collection – they are like feathers. And now we can colour the titanium, which we can’t do with gold. When we started my father said, ‘What are you doing?’ I said, ‘It’s not written anywhere that diamonds have to be set in gold.’ It’s just historically always been done like that.

LUX: You were inspired by your recent travels?
Caroline Scheufele: Yes, I travel a lot. I just came back from two weeks in China which is always very inspiring. And there are a lot of things you can pick up in ancient architecture or colours or music. But there is not a given moment when you say, ‘OK, today I’m going to sit down and be creative.’ It doesn’t happen like that. But it often happens when I travel which is good because I always come home with ideas and you always need new ideas. I love architecture. I think if I would not have been doing what I do with the family I probably would have gone into architecture.

Emerald and diamond earrings (above) and necklace from Chopard’s Red Carpet collection

LUX: When you are travelling, do you have to force yourself to go out of the usual itinerary to get to the inspirations?
Caroline Scheufele: I fight with my team because this time, for example, I was two days in Xi’an, an old capital of China where they had the first Emperor, and very close to the Terracotta Warriors. I said, “No matter what, I am going there. Please put these two hours into my programme.” And like always my team say, “Ah no, no but you have to do this…”. I mean, I was in China five times last year and I still haven’t seen the Great Wall.

Read more: Entrepreneur Adrian Cheng & landscape architect James Corner are redesigning Hong Kong

LUX: For the Cannes unique pieces is it really carte blanche? You create whatever you want and clients will buy them?
Caroline Scheufele: It’s pretty much carte blanche. We do have a theme, but otherwise anything goes.

LUX: Do you worry they won’t get sold?
Caroline Scheufele: No… we have a very nice group of clients who are very attached to the brand and they get to see them pre-Cannes. And then we may have other customers who want the pieces but we only make one of each.

Caroline sketching the palme d’or design

A Red Carpet Collection bracelet

LUX: China has gone from zero to biggest market in the world in the past 15 years. How have you established yourselves as the brand with the power that you have over there? Because they didn’t know Chopard previously.
Caroline Scheufele: We started with some agents and now we run China ourselves, we have our own office in Shanghai and another in Beijing and a big one in Hong Kong. First it was more about watches but now the Chinese have discovered branded jewellery. We have our Chinese ambassadresses and when they wear something, the next day it can be sold out. They are very celebrity-driven so it’s a lot about social media. China is also so big. When you go to a city like Beijing, it’s 22 million people, almost three times Switzerland. The dimensions are so different. Last time I met a very nice successful lady, who runs a family business, but they have 320,000 employees – that’s the whole city of Geneva!

LUX: You have to visit China in person, right?
Caroline Scheufele: Yes, they appreciate meeting the family. They like the personal interaction. We had an exhibition at a luxury fair in Hainan, and we printed a book in Chinese. I gave it to a lady and the next morning she knew everything in the book, she had read the whole thing, which probably wouldn’t happen in America.

LUX: Is the perception of luxury changing in China?
Caroline Scheufele: Certain brands were very popular in the beginning when China opened up, and now certain people in the Chinese elite are going for smaller brands because it’s more chic or less widely seen. I met a very interesting professor from Beijing University who was giving some background on China, about how things change quickly. Within the past three years, 100 million people moved from poverty into the middle class but in the next six years it will be 300 million more. They set themselves goals and visions and they really do them.

Cate Blanchett wearing Chopard creations at this year’s Cannes Film Festival

LUX: Are consumers around the world less loyal to brands and is that a problem?
Caroline Scheufele: It’s not a problem, it’s an opportunity. It’s also stimulating for us to be more innovative and more creative. And fast.

Read more: Parisian designer Jacques Garcia on creating spaces for seduction

LUX: Is speed an advantage because you’re a family company?
Caroline Scheufele: It’s an advantage because if something is urgent we can make things quickly because everything is in-house. Also we can stop something and say, ‘Now we make this engagement ring because their engagement is the day after tomorrow.’ Which in other companies is more complex. They have [to get] 10 people’s signatures before they even start the design, and we’ve already made the piece.

LUX: Have tastes changed around the world in the past few years?
Caroline Scheufele: Yes, jewellery has become more democratic in a way, how women wear it. So, mixing colours, mixing shades of gold. With a beautiful diamond ring you can also wear it with jeans, you don’t need to have only the long dress to go with it. So I think yes, it has changed.

Lupita Nyong’o in Chopard at this year’s Cannes Film Festival

LUX: I might have this completely wrong as an outsider, but it seems to me that jewellery used to be made by men and bought by men for women, and you’re a woman and your customers are women.
Caroline Scheufele: Women and men. Both. I sometimes call men and say, ‘Your wife’s birthday is coming up, I hope you didn’t forget it!’ But yes, previously jewellery was always something that you expected to be given as a present. Whereas certain women spend easily, they go shopping for designer clothes and they spend $10,000, $20,000 without a problem, but to buy yourself a beautiful diamond ring was not so much on the menu. I think now a lot of women are independent, they make their own money, they also buy their own jewellery, they might still be married but they sometimes go, ‘Ah, this is new?’ ‘Yes, I just bought it for myself.’ The behaviour of buying has changed, also with the advent of e-commerce.

Actress Celina Jade also wearing Chopard at this year’s Cannes Film Festival

Caroline with Jacky Ickx and her brother Karl- Friedrich Scheufele at Cannes

LUX: Is that going to become more and more important?
Caroline Scheufele: We have to work with both. I still like magazines, I’m not somebody who can read a book on iPhone. I still like the touch of paper, but maybe I’m not this very young generation… I still think there is a difference. A lot of people get information first online and then they go to the destination, physical shopping. So, the digital side is important. How you present your company. I think there will always be stores. But the stores today have to be much more of a lifestyle experience. The people who sell have to be better. It’s not good when the client knows more about diamonds than the salesperson.

A Red Carpet Collection necklace

LUX: Do clients care about your decision this year to only use Fairmined products?
Caroline Scheufele: I think it definitely appeals a lot to the younger generation because they are much more alert, today, about the planet, about sustainability and responsibility. The other day I had lunch with a friend and the son came in. We were talking about tennis shoes and he said, “Mummy no, no, no, you cannot buy this brand. It’s not good because they use kids.” And the mother said, “Ah.” The little one is six years old. So there is much more information and I think we all have to take care of the planet, we cannot just wait for the next generation to clean up.

LUX: You met the miner who mined the diamond you bought from Botswana, the Kalahari Diamond. Is the female empowerment element important for you?
Caroline Scheufele: It is important. And what was the beauty of the Kalahari is that a woman found it and it was on a Sunday. For me this was a unique experience, because I really followed everything from A to Z – from the mine to the cutting to the design. And then obviously we presented, we made the presentation in Paris and we invited the lady who found the stone to the presentation. And she had never been out of the village, so they had to get passports and visas, and she came with her son and then they went to Versailles. They were there one week, and in Versailles the son said, “Is this ice?” because it was the first time he had seen snow. So that, it was nice, it was actually nice.

LUX: Do you get inspiration for your next ideas in unlikely places?
Caroline Scheufele: Yes, I do. Once, we had rented a boat and we were very unlucky because it basically rained for the whole week, so what do you do? You watch movies, you read, you go and eat, you read more, you listen to music. And I was looking around, thinking, ‘How important the sun is!’ And your mood is down, and that’s when I had the idea of doing the Happy Sun collection. I designed it in the rain.

View Chopard’s collections at: chopard.com