Collage of black and white digital artworks

A collage of works from Ash Thorp’s ‘Nascent’ series (2022)

California-based Ash Thorp is a digital artist who creates complex, conceptual artworks. LUX met him recently at a solo show of his works on the giant screens of the W1 Curates space in Soho, London, during the Frieze Art Fair, an exhibition supported by uber-creative super luxury watch brand Richard Mille. We caught up with him in his studio in San Diego, southern California, to speak about past projects, future plans, and the tide of digital art.

LUX: You first started with traditional art and then transferred into digital art. Does digital art creates more of a dialogue between the art and viewer than traditional art?
Ash Thorp: All forms of art serve diverse purposes and employ their own unique mechanisms to engage viewers. For me, the key distinction with the dialogue digital art creates is its symbiotic relationship with the advancement of humanity. Technology plays a pivotal role in shaping our world in this current era and digital art is intricately linked to it. It mirrors the current state of our society and reflects our ongoing transformation as a species. This connection introduces multifaceted levels of engagement, contributing utility and value, not just to the artist but also to the audience.

LUX: You have mentioned a 80/20 rule in our discussions about your art.  Can you elaborate this?
AT: I strive to supply 80% of the context and intention of the artwork, and then invite you, the viewer, to extrapolate and complete the remaining 20% based on your own narration. The hope of this artistic intention is to prompt you to apply your own personal values, make predictions, form estimations, and view the piece through your unique lens. My role is merely to provide an initial platform upon which you can create further dialogue. I believe that art is most potent when it transforms into a conversation between the creator’s intent and the viewer’s interpretation by provoking questions, stimulating thoughts, and evoking emotions.

I welcome and value this engagement with my work, urging viewers to explore further and contemplate the underlying themes and ideas that elicit their thoughts and feelings.

An array of brightly coloured pills

The Happiness Pills from Thorp’s ‘Nascent’ Series’

LUX: Is training in traditional art fundamental to the practice of digital art?
AT: I believe in order to develop a profound understanding of any chosen pursuit, it is important to understand its origin and then dedicate yourself to its further exploration. This journey of self-discovery involves understanding one’s place in the artistic landscape, appreciating the work of those who came before, and gaining insights into how they expressed themselves. My early exposure to the traditional fundamentals of art during my formative years provided invaluable insights into the development of my current artistic practice. Absorbing as much knowledge as possible from all pathways will help cultivate a diverse and enriched mind, thereby benefitting both the individual and the broader world.

LUX: AI is, of course, the buzz topic of the current moment. How do you think it will shape our view of digital art?
AT: The ever-present allure of being introduced to anything new and technologically significant is a phenomenon that can be very captivating; in the realm of art currently, this is the integration of AI. While AI can provide an alluring spectrum of possibilities, allowing it to assume a dominant role in the creative process doesn’t evoke the same intrinsic value for me. I believe the essence of artistry is found in the triumphs and pitfalls, of creating it, and being able to experience the pure joy and raw emotions resulting from personal exploration and discovery.

Two images on panels one dark and one light

Balaclava by Ash Thorp from the ‘Nascent’ series

LUX: Do you feel that the AI-employed art is still yours?
AT: The ethical considerations surrounding the use of AI, particularly in generating content, hinge on the specifics of the training model and the group of data utilized. Before AI, plagiarism was more easily tracked back to a distinct source and straightforwardly deemed a transgression in any form of communication. Now we seem to be entering a new era without transparency and a range of polarizing answers to this question. The implications of this ongoing debate will profoundly change the art industry and the world. Ultimately, our actions should not deprive oneself or others of an authentic mind and voice.

LUX: In terms of collecting and selling, how will new concepts such as crypto art, blockchain and NFTs change finances in the art world?
AT: The value of art has always been subjective, based on its own unique currency determined by those who acknowledge and collect it, but not always made public. Blockchain and NFT technology facilitate an evolution of this valuation process by transparently enhancing the public tracking of changes in ownership and value. Works of the past involve an extensive review process to determine proprietorship and authenticity which can now be more easily verified with technology.

LUX: You recently featured at Frieze London collaborating with W1 Curates, Seth Troxler and Richard Mille. How did you find the collaboration and do you enjoy digital art’s interdisciplinary possibilities?
AT: Showcasing an art exhibition during Frieze London was a monumental and wonderful experience. I greatly enjoyed working with everyone at W1 Curates and being introduced to Seth Troxler and the team at Richard Mille. Bridging the relationship across multiple industries through art created such a profound moment which everyone celebrated and commemorated together. This blending of media should hopefully inspire others to continue to follow suit with future collaborations and more venues, as it truly creates a surreal magical experience.

LUX: You have a particular interest in cars. What inspires you about them?
AT: My fascination with cars is a childhood passion that has endured time. The love of cars encapsulates so many aspects I cherish in life: the intricate design, precise engineering, scientific underpinnings, technological marvels, and the connection between humans and machines. I don’t merely see cars as vehicles of transportation. I enjoy the mental retreat to a space of childlike innocence, and perceive the deep-rooted romance within them.

Two art pictures side by side, the first of the back of white heads and the second of a robot like sculpture

Following by Ash Thorp from the ‘Nascent’ series

LUX: How has your digital art changed over time?

AT: Previously my work was primarily recognized on feature films like the Batman, but now I’m also able to showcase the more personal evolution of my digital art with blockchain technology. I’ve found the opportunity to delve deeply into a personal journey of my thoughts and curiosities. It’s a transformative journey that has significantly shaped both my perspective and my artistic endeavors, granting me the sovereignty to explore.

LUX: What are your upcoming projects and where do you see your art heading?
AT: I’m currently engaged in several exciting projects that cannot be disclosed just yet until their public release. As for the direction of my art, my overarching objective is to continue self-discovery, to understand further why I create this work, and to recurrently explore the fundamental answers to life.

We’re talking over Zoom and email. Though technology facilitates our distanced conversation – San Diego to London – in my opinion, it is less personal than an in person meeting. Are there areas of digital art which, relying on technology rather than the body or physical tools, make the relationship to the artist less personal? If so, does it matter?
Art curation is necessary and often overlooked in the digital space, primarily due to the convenience of technology.  Traditional works often demand a dedicated physical visit to a specific gallery or institution, which assists a narrative that it must be of higher value and experience. The challenge for digital art lies in finding opportunities for it be equitably appreciated and valued, for it to be seen to enhance our lives as much as any other form of art.

Find out more: www.altcinc.com

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Part of a VR series that Beeple released for free public use. Courtesy of W1 Curates

Mike Winklemann, AKA Beeple, shot to fame after his digital artwork EVERYDAY: THE FIRST 5000 DAYS became the first ever purely non-fungible-token (NFT) to be sold at Christie’s, and was auctioned off for just shy of 70 million dollars in cryptocurrency. Darius Sanai spoke to the artist at his solo show at W1 Curates in Oxford Street, London

LUX: There is a lot of societal commentary in your digital artwork. Do you set out to do that, or is it something that develops?
Mike Winkelmann (Beeple): I guess I set out to do it. Im trying to predict things that are going to be issues in the future, or trends that I see developing now. This piece is talking about Natanz. Basically, the US didn’t confirm this, but it was speculated that they blew up the Iranian nuclear reactor. This is talking about how, in the future, I think there’s going to be  more warfare like that where they get into a computer system and f*ck some sh*t up.

If this is the first instance of a computer programme being used to physically blow things up, I don’t think it will be the last. I think it will happen more and more. It’s terrorists getting into a computer system to blow up an electrical plant. I think more things like that will happen.

Follow LUX on Instagram: luxthemagazine

LUX: Can you tell me about your ‘Everydays’ piece?
B: These are ‘Everydays’ in motion, where I made a picture each day and then occasionally I’d think it might be interesting if I animated it. I would take maybe 3 or 4 days and animate a little 15-second scene of that picture. This was a picture of when Trump locked himself in the White House. This was when Elon [Musk] had his baby, and named it X Æ A-12.

Some of them are not specifically about something. That one was during coronavirus when people started talking about killer hornets. This is just some weird Michael Jackson meme. And so on.

LUX: When you started back in the 2000s did you consider yourself a graphic designer, an artist, a filmmaker, or something else?
B: I considered what I was making to be art, just regular art, no different from anybody else. I was just using a different medium. But I considered myself a designer, because the way I made money was through solving visual problems for people. People were asking for concert visuals for Lady Gaga, or concert visuals for the Superbowl. So I’d take the brief of XYZ and say “okay, I’ll do that.”

LUX: So, it’s a practical application?
B: I know the tools; I can build you whatever you want. You tell me what to do and I’ll do it. I did it for money and that was it, while I put most of my real energy into work where I could do whatever I wanted.

The more of this work that I put out there for free, the better I got, until clients like Louis Vuitton were contacting me. It was really like I was a designer by day and also carving away a large amount of time to do my own work, that I wasn’t trying to sell, there was no concept of people collecting it. Art is just something you make and put online and people experience it and that’s it, and it was quite a shift when people began to start collecting it. That was just not a part of the way I thought about art.

Panel talk with Beeple (Mike Winkelmann), Nick Knight from Showstudio and Mark Dale from W1Curates. Courtesy of W1 Curates

LUX: What enabled these to become collector pieces?
B: The NFTs. The NFT thing, which took a lot of people coming up to me and saying, I think you should check this out. At first, I wasn’t sure, I thought it was just weird crypto sh*t, not my thing. Then finally it clicked and I thought, wait a second, this could be the same as moments in the past where people have refused to believe something was art. Photography, that’s not art, it’s just people taking photos. Graffiti, that’s not art, it’s vandalism, how could it be art? Then everyone says “oh wait! I guess it’s art.”

I think that’s what is about to happen with digital art. At the moment it’s this thing that everybody knows and everybody sees all the time and is actually completely ubiquitous in the visual language of our society. It’s websites, it’s voices, it’s TV, it’s video games, everything you see is visual. Art has touched it, but it’s not capital A art, because until recently, there wasn’t a meaningful way to collect it. You could print it out, you could give somebody a thumb drive, but that didn’t really resonate with people until the NFT thing. The ability to prove ownership resonated with people.

LUX: Is there a tension between the traditional capital A art world and the world of digital art?
B: 100%, yes. I think people in the digital world think that because we had the sale at Christie, we’re part of the art world now. In reality, there’s a lot of people still calling bullsh*t on us; we’ve got a long way to go to convince everybody that we’re the real deal.

It’s come a long way in 2 years, I will say that, much faster than I thought. A couple of years ago I would have believed it would have taken us 10 years to get to where we are now. It’s a matter of waiting for it to click for people that the stuff they take for granted, because it’s so ubiquitous, is actually made by people. It’s not that different from painting a picture.  You’re sitting down, you’re producing a picture, it’s got a message, it’s got an aesthetic, it’s the exact same thing.

LUX: Yet many people resist calling it art. Why do you think this is?
B: I think it is just very new, it came out of nowhere. I was as dumbfounded as anyone by these developments. But I think when people have an experience that connects with them emotionally, like any other type of medium, any other type of art, then it will click with them. But they see the headlines and they see “monkey JPG selling for crazy amount” which makes it easier to call bullsh*t on the whole thing. There’s a lot of distinction between the different things people are doing in the NFT space, with some people looking towards a more baseball-type, collectible thing rather than the art side of things. Then there are people who are trying to make serious work that, in my opinion, is no different from any other artist working in any other medium.

Beeple’s Everydays, the First 5000 Days. Courtesy of W1 Curates.

LUX: Is there not a lot of bullsh*t in the traditional art world as well.
B: Yes, but everybody’s used to that bullsh*t. Also, there are so many people who think NFTs look like crap. Most traditional art looks like crap, you just can’t see it as easily. You can go online and instantly see hundreds of NFTs, but you can’t immediately see hundreds of pieces of traditional art – if you did, you would see a lot of crap I’d promise you that. Or you would see a lot of stuff which looks fine but isn’t new in any way. It’s just the same regurgitated ideas that are 100 years old. It looks more like what you would expect art to look like, but it’s not good. I could make some abstract art that anybody would agree is art,  but it doesn’t matter, that’s not good. I think I’m trying to make things for 100 years from now. I think a lot of traditional art is trying to make something that looks like art right now, and half the time it looks like it would have been made 100 years ago.

LUX: Do you think in 100 years people will look at this, you and others, and think this is an inflection point where it changed, just like things changed with Duchamp?
B: We will see. I don’t know, but I think this is definitely a different moment. I think it will be seen as an inflection point because you’re going to see a massive shift as digital tools and digital distribution become more a part of art, because those advance rapidly, they will continue to advance rapidly with technology. I don’t know a lot about painting but I’m not sure how much it has changed in the last 100 years through technology.

LUX: Does this fit better in the Metaverse?
B: What do you mean by the metaverse? I don’t even know what that means, it’s just a marketing term.

LUX: The space where you can go buy a computer rendition of a Dior gown and put it on an avatar and pay for it. I mean, that’s just the beginning right?
B: Except none of those worlds exist. How much time do you spend in the metaverse?

LUX: Not me, but other people do.
B: No they don’t. If you look at these platforms, nobody is spending any time in them, because they’re not engaging enough. It’s like VR. How much time do you spend in VR? Zero.

I’ve gone all over the world many times and heard people talking about the metaverse, but then they don’t spend any time there themselves. It’s like VR. Fun for 2 seconds and then you’ve done it and you move on.

I don’t think it will always be like that, but I think the first thing we will all consider the metaverse is AR glasses. That is what I think we will consider the first true metaverse is, when all of us are wearing glasses and we can all see a layer of things that are the same, when we can all see a digital sculpture right here, and we can walk around it and we all can point to it, and you see what I’m seeing. Everybody being jacked into VR in a tube of goo, that’s a waste.

Courtesy of W1 Curates

LUX: A traditional collector would buy a painting and put it on their wall. How is this art best displayed?
B: Almost all of the pieces that I have now come with some sort of physical element. Some of them are titanium back-screens, and others are like paintings or giant prints, or these human size boxes. A lot of the pieces have physical components like that because to me it’s important to have a physical way to experience the work. To me, it makes it much more visceral and much more impactful.

LUX: Are attitudes towards digital art changing?
B: Yes, things are changing a lot. We just had Deji Art Museum in China buy a piece, there are pieces at MoMa right now, you’re seeing a bunch of museums invest. I think when people see work that can withstand criticism and has some actual depth to it, then they’ll change their mind.

But it is taking time. I think people who are truly thoughtful and are approaching it with an open mind, with the attitude that they don’t know everything about art and this could be something new that they want to be a part of, those people are coming around very quickly. But that’s not everybody. People have to change their mind of what this is, and that doesn’t often happen quickly.

LUX: And you mentioned street art and graffiti before. Is there a parallel with what happened there 30 years ago where that wasn’t considered art?
B: 100%, I think it’s the exact same thing. I look at this work as the street art of the internet, because you can post anything you want there’s this free for all thing. All street art is trying to get people’s attention, the street part of it is “permissionless” art where they were going out and thinking, I’m not going to get anybody’s permission to do this, I’m just going to do it. That’s how I’ve always operated. I don’t need anybody’s permission to show this, I made it, I put it on the internet, that’s it.

That’s very different from the traditional art world where you make a piece of art, then you’ve got to wait for a gallery or a museum and somebody’s got to look at it and say yes, I will show that. Nobody has to say yes on the internet.

More from Beeple’s VR Series. Courtesy of W1 Curates.

LUX: How did you engage with art when you were a kid?
B: I went to school for computer science. As a kid, I didn’t do a massive amount of art on the side. I was always doing a lot of stuff on computers. At first I wanted to make video games, but then I got to college and I saw some people who wanted to make video games, and I realised I didn’t want it that badly. I was spending all of my time making weird little abstract clips that had no inherent purpose; they were just little tiny artistic expressions.

I was spending my time making short films too, and so to begin there was no sense of wanting to get people to collect my work or making a living off of it. I actually really liked the fact that I didn’t make a living off of it because it meant I could say whatever I wanted. I never cared about commercial art, I just wanted to make people happy. So I had a good separation there, I could say whatever I wanted without thinking about whether this is something someone’s going to hang on their wall. Because a lot of it is not something you want to hang on your wall, to be quite honest.

LUX: The world is getting weirder and worse. Does that help your work?
B: I don’t think it’s getting worse, but I think it will get weirder. That’s also why I make this sh*t weird; because people think that could never happen. But Donald Trump was just your f*cking president! A man-child with no experience who is paying off porn stars. 20 years ago you wouldn’t have said that could happen.

Read more: Visual art and music meet in Shezad Dawood’s latest exhibition

I look at what happened with me and this crazy $70 million sale. That was honestly a weird bi-product of the conversation about art and digital art, and then crypto with nothing to do with art coming into it. As technologies combine like that, in ways we didn<‘t expect, weird things happen. It’s similar to Trump being elected and the role social media played there. Social media comes and everyone thinks it’s great and Mark Zuckerburg is a f*cking hero, liberating all these people. Then time goes on and you think, wait a second, we didn’t see this coming.

That will probably keep happening. There’s gonna be things we didn’t see coming and it can have massively profound effects. The world is so connected now and so digital already; these things can happen so fast. Suddenly millions of people get behind an idea or a movement. I mean, look at the NFTs. Again, we went from zero to being this billion-dollar industry in months. I think weird things are going to happen more and more.

Courtesy of W1 Curates

LUX: Would you like to be recognised by collections who don’t recognise digital art? Is that important to you or do you not care?
B: Yes, I would like to change their mind. I’ve been trying to help educate people in the traditional art world because I think there’s a lot of people in the crypto world who don’t actually care about art. Their allegiance is to crypto, my allegiance is to art.

I just learned about crypto 2 years ago, and I learned about NFTs literally months before that sale. The traditional art world also has a lot of people who, in my opinion, are not in it for the right reasons, they’re just in it for money. But there’s a lot more people who are truly passionate about this, who truly want to see art evolve and are interested in the continuation of art history and contextualising this moment within it.

I’ve been trying to play in both worlds to some extent. There’s a lot more that can be done in terms of NFTs and art being more dynamic. There’s a lot more to come.

Find out more: www.beeple-crap.com

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An art installation with twigs and soil in a room
A person with a dog

Precious Okoyomon and Gravity

LUX catches up with the New York-based Nigerian-American artist whose immersive installations portray the glorious chaos of nature – and its imperilment by the human race

1. You have been labelled as chef, artist, poet…

I think of myself as a poet. Everything else comes from there. Poetry is where I first found myself – in and within myself – and made something of it. Now, all the other things that I do, whether they want to or not, have to take the forms of poems. Everything is just a sort of non-stop poem at this point.

2. Where does your creative process begin?

Most things that I do start with reading. If not there, they come from just being in the world.

3. Do words ever fail you?

Everyday language fails and then we find each other sitting in the cracks of everything, trying to fall into the blur.

An art installation with twigs and soil in a room

Okoyomon’s first solo show at the Luma Westbau, Zürich, in 2019

4. Can artificial intelligence create real art?

I’m not sure what real art is. If I did, none of this would be any fun.

Follow LUX on Instagram: luxthemagazine

5. Why does the kudzu plant appear so frequently in your work?

I love the vine. It’s been so special to have this extended collaboration with it over these past years. Some of the laws about cultivating it in the US actually made it very difficult to start working with kudzu. But now I know how to get around all of that and I feel like we have developed a real fluency with each other.

6. If you could switch off the internet forever, would you?

Definitely not. The internet is a part of me and you, and everything we touch. Please, no, never turn it off.

Art

In ‘To See the Earth before the End of the World’ (2022), Okoyomon’s sculptures are set against a field of wild kudzu

7. What is your phobia?

I’m afraid of a lot of things, but I would never tell you what. You have to be careful with fear.

8. What talent would you like to have, that you lack?

I take ballet lessons, but I’m not any good at it. I wish I could do a fouetté.

9. Of all the cities you have lived in, which do you prefer?

Well, I love Paris. I love Arles even more, but I’ve never lived there. In short moments, I get the joy of getting to rest and make work in this special city, but maybe one day…

Person making art

Okoyomon is the recipient of the 2021 CHANEL Next Prize

10. Who or what do you love right now?

Always my mother, my dog, Gravity, and [the Japanese figure skater] Yuzuru Hanyu.

11. Who or what do you hate right now?

I don’t like that question.

12. How will the Chanel Next Prize affect you?

I’m so grateful for the space it has afforded me to think without having to be afraid – and to just get to dream and play. I’m not sure how it will change the way I make things yet, but I’m so excited to get this rare chance to just explore. I really can’t imagine anything more magical.

Tree and statue

Okoyomon’s installation, ‘Every Earthly Morning the Sky’s Light touches Ur Life is Unprecedented in its Beauty’ (2021-22), at Aspen Art Museum

13. Louvre or Pompidou?

Louvre.

14. St Tropez or Hackney Wick?

Neither.

Read more: Marina Abramović: The Artist As Survivalist

15. Have you bought an NFT?

No.

16. What’s your favourite building?

The Hayden Planetarium [in New York].

Precious Okoyomon was recently awarded the Chanel Next Prize and won the 2021 Frieze Artist Award

This article appears in the Summer 2022 issue of LUX

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green pixels and logos

A painting of a woman in a pink dress holding a green javelin

The world of NFTs combines immense allure and justified apprehension. Still in infancy, it has grown beyond its niche status as the metaverse moves into the mainstream. Fara Bashorun makes his selections for this season, for those wanting to dip their toes into non-fungible waters

Erick aka SnowfroArt Blocks Curated
• Art Blocks was founded by Erick, aka Snowfro, creator of the hugely successful Squiggles NFT collection, which was the first on the Platform.
• Art Blocks spotlights upcoming artists within the space by giving their work the notoriety it deserves, releasing via their OpenSea page.
• Individual artists or collaborations pitch to the curation board before they are selected to go live.
• Floor Price 0.15Ξ

Blair Breitenstein‘1989 Sisters’
• Blair Breitenstein is a New York-based digital artist and fashion illustrator whose aesthetic draws inspiration from the 1960s and 1970s.
• Her work depicts female muses with exaggerated facial features, using strokes that resemble traditional pastel sketches.
• Floor price 1.6Ξ

The Sandbox‘The Sandbox LAND’
• The Sandbox is widely regarded as the leading virtual world.
• They are currently updating software by migrating to a new smart contract, thus making it a great time to enter by acquiring their virtual plots of land or digital assets therein.
• Floor price 2.749Ξ

Vogue Singapore x Vogue UkraineFashion for Peace (image at top of page)
• Two Vogue imprints from opposite sides of the globe have collaborated in solidarity to support the people of Ukraine during their ghastly conflict with Russia.
• The ‘Fashion for Peace’ collection implored six Ukrainian fashion designers to produce contributed artworks that reflect and celebrate their cultural identity as Ukrainian nationals.
• 100 per cent of all primary sales proceeds go towards Save The Children to support its humanitarian relief efforts in Ukraine.
• Floor Price of 0.5Ξ

Billelis‘You Pushed Me’
• Billelis is an Edinburgh- based digital artist, who takes inspiration from Lego modelling as well as classical Greek and Latin Gothic tropes.
• Floor Price 0.45Ξ

Brett Crawford ‘PR3DICTOR’ for ComplexLand
• Pop culture mainstay Complex has collaborated with a number of artists for digital assets operable within their ComplexLand metaverse since 2020. Their trendy take on the metaverse saw huge praise from Donatella Versace in our interview with her.
• Floor price for ComplexLand starts from 0.08Ξ, but a successful bid on one of Brett’s collection will cost slightly more.

This article appears in the Summer 2022 issue of LUX 

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A cartoon of a man with one screw eye, wearing a multicoloured jacket, a gold necklace and blonde braids
red and black swirl background with a cartoon of a man with one screw eye, wearing a multicoloured jacket, a gold necklace and blonde braids

Special cover created by LUX for The Futures, Summer 2022.

A new NFT project is promising to help offset the environmental impact caused by these digital assets, by creating a carbon-neutral collection in collaboration with sustainability charities. The artist behind The Futures, Kensho Kenji, talks us through the project. By Chris Stokel-Walker

Despite being one of the most in-vogue investments, NFTs (non-fungible tokens) are being lambasted for their carbon footprint. The average NFT has a voracious impact on the environment, which means investing in them can often cause a crisis of conscience, as well as a question of how much you’re willing to risk financially. But it doesn’t need to be that way.

A cartoon head of a man wearing a red hat and a man with a head of a bear leaning on a piano in a room

Kensho Kenji and Moses Open Sea

A new NFT collection promises to be carbon neutral, while helping educate people about our planet, making difficult decisions that help ensure a sustainable and transparent future.

The Futures is the brainchild of a contemporary artist who goes by the pseudonym Kensho Kenji. He has operated in the NFT space since 2020, and worked with some of the world’s biggest artistic institutions over the past 15 years. “I always had the thought of creating a new hybrid brand that operates in the real world and in the metaverse, which can further the understanding of the real potential behind an NFT project,” he says.

Follow LUX on Instagram: luxthemagazine

The Futures began about six months ago when Kenji took a notepad and jotted down three words: earth, education and community. These three pillars are the building blocks of The Futures project, which has now ballooned to a staff of 12. It provides profile pictures (PFPs) – a core part of the NFT landscape – to users, but couples it with a crash course on how the NFT space operates, and what it means for our world.

A cartoon of a man with one screw eye, wearing a multicoloured jacket, a gold necklace and blonde braids

The first real life Futures event will be taking place in September 2022 in Monaco

“The idea was to really focus on the planet,” Kenji explains. “The most important thing for me was how to link the digital and physical worlds together.” The Futures is using its digital arm to help the physical world, by starting with a collection of 5,000, one-of-a-kind 2D avatars. The art is disruptive and each Futures avatar has a unique sense of style and set of traits: characters who represent a new generation of our physical-digital (or ‘phygital’) culture. They also double as a membership card to this members-only world. The co-founder, known as Moses OpenSea, comments: “We will be the first iconic phygital brand seamlessly merging our physical and digital lives.”

Each NFT that’s created – or ‘minted’ – will be offset environmentally by the planting of two real trees. The project, meanwhile, has a three-year goal of spending cash on reforestation with the charity Tree-Nation, alongside boosting marine life sustainably via planned donations to the Fondation Prince Albert II de Monaco.

Blue and black swirl background with a cartoon of a man in a brown jacket and wearing an earing

Special cover created by LUX for The Futures, Summer 2022.

Those who own an NFT from The Futures will receive ownership of an FTRS capsule, accessed from the FTRS Tower, a metaverse-based experience designed by a renowned architect who uses the pseudonym Vasco Pomerol, that will also act as a digital meeting space. The tower includes a meditation garden, an amphitheatre, and a retail environment. But it’s not just in the digital space that members will interact: real-world meet-ups will begin this year. “We’ve expanded this whole concept into building a brand that is active in both the digital and real world,” says Kenji. “We want to have a strong identity in the real world; and a strong identity in the metaverse.”

Read more: Marina Abramović: The Artist As Survivalist

It’s all focused on making sure that, in the pursuit of NFTs as the next big thing, we don’t lose track of the big picture. “A project of this nature focuses on bringing a positive effect to our planet,” says Kenji. “At the end of the day, if our planet is messed up, what’s the point of doing these NFT projects to begin with?

Find out more: ftrs.io

This article appears in the Summer 2022 issue of LUX

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people sitting on an orange floor in front of a mural of a village
people sitting on an orange floor in front of a mural of a village

Dominique Gonzalez-Foerster, Martial Galfione and Mike Gaughan, Metapanorama, 2022. Installation view, Alienarium 5 (Serpentine South, 14 April – 4 September 2022). Photo by Hugo Glendinning

Ahead of the opening of Radio Ballads, the new, social-minded exhibition featuring works by Sonia Boyce, Helen Cammock, Rory Pilgrim and Ilona Sagar, we spoke to the Serpentine’s Bettina Korek about how the gallery is working to build meaningful connections between artists and communities

1. What is your vision for the Serpentine with regards to its focus on environmental art?

My vision for Serpentine’s focus on environmental art is first and foremost about ensuring that ecology is embedded across all strands of our programme, business planning and culture. Serpentine works as a conduit between artists and society, exploring “Art and Ideas for a Changing World”. We strive to be a platform that amplifies environmental art, and arms these ideas with access to top collaborators, advanced technologies and other resources that produce new models of reality.

These ideas manifest through Back to Earth, a multi-year programme where we invite leading artists, architects, poets, filmmakers, scientists, thinkers and designers to devise campaigns, protocols and initiatives prompting responses to environmental crises, with the support of partner organisations and networks.

2. How does Radio Ballads respond to the urgent issues of today?

The exhibition, developed by Serpentine’s Civic team, led by Amal Khalaf, centres the voices of those receiving and giving care in both formal and informal settings, sharing complex and intimate stories of living and working in the care sector today. We feel that it is important to make sustained contributions to communities and for embedded artists to have the time and resources to develop real trust and dialogues with care workers, who, more and more, play such an essential role in society.

A woman standing next to Brad Pitt, in a hat jumper and coat and another man wearing a red tie and pocket handkerchief

Bettina Korek, Brad Pitt and Eli Broad. Image by Michael Underwood, courtesy of Frieze

3. How has the increase in long durational projects in recent years altered how we experience art?

Somehow some walls have come down during the pandemic, and it seems more common that art becomes a permanent part of people’s lives—but it takes a long time to break through this way. Durational projects have the advantage of easing their way into viewer’s lives organically, this is specifically true with the Summer Pavilion designed by Theaster Gates this year, where public engagement is high and passionate.

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We’ve even branched into podcasts and considering questions around physicality and virtual worlds. One episode of our Back to Earth podcast I particularly enjoyed is called Queer Currents, guest hosted by Serpentine Assistant Curator, Kostas Stasinopoulos and asking, What is queer ecology? How do queer theory and artistic practice inform environmental activism and climate justice? Queer Ecology will be amplified this year and will solidify Serpentine’s thought leadership.

purple, white, green and pink flowers

Pollinator Pathmaker, Digital rendering of Serpentine Edition Garden 3 (detail), 2022. © Alexandra Daisy Ginsberg

4. Which creative technologies are you most excited about?

There is so much happening with Web 3. Some fundraising structures like DAOs can be very empowering to artists and organisations, financially as well as possibly creatively. Beyond the speculative buying and selling of NFTs, I’m especially keen on the more interactive and community building aspects of the technology, such as proof of participation NFTs that gamify and reward engagement in a way that, again, into the everyday lives of people.

Read more: LUX Art Diary: Exhibitions to see in April

Then there are artists like Dominique Gonzalez-Foerster who pose questions around the invention of new technologies of consciousness—just as she does in her upcoming Serpentine exhibition this spring, Alienarium 5. The exhibition features a new VR piece that, following on from her critically-acclaimed Endodrome presented at the 2019 Venice Biennale, marks the artist’s second VR work produced by VIVE Arts, and developed by Lucid Realities, and a Holorama produced by Vega Foundation. We’re so excited to see visitors’ reactions.

A woman in a balck top standing next to Pharrell Williams in a big kaki puffer coat and cap

Bettina Korek and Pharrell Williams. Image by Billy Farrell/BFA.com, courtesy of Frieze

5. What role does the metaverse play in the Serpentine’s future?

We are still very much in an experimenting phase with regard to the metaverse. Our recent project with KAWS, Acute and Fortnite demonstrates our approach to thinking about layers and reaching audiences we wouldn’t necessarily have access to through physical activations. We tend to think of our physical presence in Serpentine gardens, the park, and communities in London as our core, and from here, about how we can branch out to reach other “worlds”. Physicality now exists in parallel with the metaverse.

A tv screen in front of a brick wall with bin bags on the floor and people on the screen

Radio Ballads, Installation view, 31 March – 29 May 2022, Serpentine North Rory Pilgrim, RAFTS, 2022. Photo by George Darrell

6. How does the gallery aim to sustain relevance among diverse audiences?

Serpentine convenes creators, thought leaders and entrepreneurial partners from a plurality of disciplines and fields to make the conversation around art more relevant and inclusive, and in doing so, to expand the diversity and depth of engagement of museum audiences. Serpentine’s goal of building connections between artists and society appeals to a full spectrum of audiences who engage with us at the museum, in their communities and online. Serpentine has always been an artist-led institution and continues to be; we are now equally focused on being audience-centric.

Bettina Korek is CEO of Serpentine Galleries

Find out more: www.serpentinegalleries.org

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Painting
Painting

Marlene Dumas, ‘Betrayal’ (1994). Private collection, courtesy David Zwirner. Photo by Emma Estwic. © Marlene Dumas

As VIPs swarm to Venice for the pre-opening week of the Biennale, LUX columnist Sophie Neuendorf gives her tips for visiting the all-consuming art event, the biggest of the year

Sophie Neuendorf

There is something magical about Venice. No matter what time of the year one travels to the historical city, it’s always a delight. Though, it’s especially lovely during the opening week of Biennale.

I’ve been fortunate enough to have visited Biennale several times already, and always thoroughly enjoyed rushing from one exhibition or event to another.

During my last, pre-pandemic visit to Biennale, a renowned art fair director, who somehow never received a VIP card to the opening (and who shall remain nameless), showed me where I could possibly gain illicit entry by jumping over a fence.

During another visit, a well-known gallerist showed me how he uses the service corridors and stairs to gain secret entry into the parties at the Bauer Hotel.

Art projection

Bruce Nauman, ‘Contrapposto Studies’, installation view at Punta della Dogana, Venice (2021). Jointly owned by Pinault Collection and the Philadelphia Museum of Art. Photo by Marco Cappelletti. © Palazzo Grassi, Venice. © Bruce Nauman by SIAE, Rome, 2021.

Aside from those shenanigans, there are many sites, exhibitions, museums, and, of course, parties to visit during the opening week.

It is most likely that one won’t be able to see everything on offer during the Biennale, so it’s wise to pick and choose beforehand. As previous Biennale director Massimiliano Gioni said, “The fact that people are still congregating periodically to look at art made in 80+ countries around  the world, there is a kind of madness to it. So, I say, embrace the madness.”

The opening of Biennale di Venezia is on April 23, and the extravaganza is curated by art world veteran, Cecilia Alemani. Alemani is the fifth woman to curate the show in the biennale’s 127 year history. In 2017, she curated the Italian pavilion—the largest national pavilion on site—which she said gave her a “definite advantage.”

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The exhibition is titled The Milk of Dreams, after a book by Surrealist artist and author Leonora Carrington, which Alemani describes as “very simple, very joyful, but also quite macabre.”

The exhibition suggests a fitting bit of symmetry with our own moment: the Surrealist movement emerged in 1924 just after the end of World War I, in part as a reaction against totalitarianism and militarisation.

The 2022 exhibition focuses on the many inquiries that saturate the sciences, arts, and myths of our time – “How is the definition of ‘the human’ changing? What constitutes life, and what differentiates plant and animal, human and non-human? What are our responsibilities towards the planet, other people, and other life forms? And what would life look like without us?”

A building on a river

The Ca’ d’Oro, or Palazzo Santa Sofia, is a palace on the Grand Canal in Venice where a group of significant Renaissance sculptures will be on display during the Venice Biennale

These are some of the guiding queries for this edition of the Biennale Arte, which concentrates on three thematic areas in particular: the representation of bodies and their metamorphoses; the relationship between individuals and technology; the connection between bodies and the Earth.

Among many highlights, this year’s edition will be showcasing NFT artists, such as Kevin Abosch and Eduardo Kac among several others, for the very first time – courtesy of the Cameroon Pavilion. This year also marks the first time the United Kingdom has chosen a black female artist to represent the country at the Biennale: Sonia Boyce.

In response to the nomination, Boyce commented “I do think part of the question, as it is posed to me, is about [how] I’m black and British, and what does it mean to “carry the flag”? It will be interesting to see how she tackles this immense and multi-facetted question.

Read more: The LUX Art Diary: Exhibitions to See in April

Outside the Biennale, worth visiting is the multi-sensory work by Danish artist Jeppe Hein. The fruit of French champagne house Ruinart’s fifth artist residency (previous collaborations included Vik Muniz and David Shrigley). The work is inspired by the maison’s residency’s chalky, sun-dappled terroir.

The renowned Palazzo Grassi is showing work by South African artist Marlene Dumas, curated by Caroline Bourgeois. It will show works from 1984 through today, with many previously unseen masterpieces. Her work focuses on human figures dealing with the most intense emotions and paradoxes.

A man with his finger in his forehead

Irish NFT artist Kevin Abosch

While you’re there, don’t miss the Bruce Nauman show, which is an homage to the influential contemporary artist. Awarded the Golden Lion at the 2009 Biennale di Venezia, the show brings together old and recent works, some of which have never been exhibited in Europe.

One of my favourites is the Palazzo Fortuny, a beautiful palace and museum. It was constructed between 1460 and 1480, commissioned by a Venetian nobleman. Today, it houses a wonderful collection of masterpieces.

This year, Colnaghi Gallery is collaborating with the Direzione regionale Musei Veneto and Venetian Heritage to present a group of significant Renaissance sculptures at Ca’ d’Oro. An exquisite Gothic jewel, the Ca’ d’Oro is the most famous Gothic building in Venice after the Doges Palace. It was hugely admired by Ruskin, who recorded its facade in a beautiful watercolour in 1845. The exhibition will include works by the greatest artists of the Italian Renaissance, including Donatello, Lombardo, and Rovezzano.

The whole city is a work of art, with many yet-to-be-discovered treasures. After surviving the pandemic, discovering art from 80 different countries is a call to live and let live.

Sophie Neuendorf is Vice President at artnet. 

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