Olivier Krug. Image by Jenny Zarins

Olivier Krug, sixth generation director of the Krug champagne house, sits down for a tasting with a musical difference with LUX Editor-in-Chief Darius Sanai

Olivier Krug is smiling on a Zoom screen, standing behind a row of bottles in his office in Reims, Champagne. He has just been speaking about his family’s long-standing passion for music, which he has recently combined with the day job, making some of the world’s most celebrated champagnes at the eponymous Krug champagne house, in an initiative called Krug Echoes.

For Krug Echoes, the champagne house, now owned by luxury behemoth LVMH, has commissioned a series of musicians to create music to match its different, sublime champagnes.

Follow LUX on Instagram: luxthemagazine

Olivier says the idea was inspired by an executive at the company who went to a tasting of gourmet chocolate. Each different chocolate was accompanied by a different piece of music, and while they tasted very different, at the end it was revealed that the tasters had been eating the same chocolate each time: the music had triggered such different emotions that the participants’ perception of taste had altered for each.

The science of how emotion and mood, catalysed by music, affects taste is real but in its infancy: meanwhile Olivier Krug has stolen a march on it with the Krug Echoes initiative.

Below, Olivier explains his family’s long association with music; underneath which LUX Editor-in-Chief Darius Sanai, who tasted the champagnes and experienced the music over Zoom with Olivier Krug, gives his tasting notes.

Image by Jenny Zarins

“When I joined Krug 30 years ago I sat in front my dad, and I was expecting to have the 9 AM legendary glass of Krug that people get when they join the company. I did get it, and then I was expecting my dad to start a very technical explanation of this job. He said, “You know, Olivier, my job is very similar to the role of a conductor.”

I said, “What conductor dad, are you playing music, or making champagne?”

He said, “I am creating champagne, but my job is very similar to the role of the conductor,” and I said “Why?” and he said, “My job, my mission, every year is to recreate a music that was invented by Joseph Krug, your great-great-great grandfather, in the 1840s. He wanted to create a type of champagne, and type of music, that did not exist. A champagne that would not rely on waiting for a good generation of musicians, but would offer the fullest music of champagne every single year.”

Read more: Parisian jewellers GOOSSENS opens its first London boutique

Great champagnes rely on great years, this is why most of the great champagnes have a vintage, there is a stamp on the label telling you: “This comes from 2002, therefore, it is good.” You know nothing about the story of 2002, but you trust it is the better champagne. But we do not have a good year every year, and so in other years you have to deal with a quality which is more uneven.

That was not satisfying at all for my great-great-great grandfather, who had already spent, as a young German immigrant, ten years in a big champagne house, and despite the fact he had a good job, despite the fact he was married to someone from the family, and despite the fact he was 42 years old (which was old in the 1840s), he decided to leave to create his dream: a champagne that would offer, every year, the fullest expression, the fullest music of champagne.

Olivier Krug with a portrait of his great-great-great grandfather Joseph Krug. Image by Jenny Zarins

So how can you do that? Of course, every year is different. You have good years and less good years. Sometimes, you have two or three good years in a row, and despite the fact they are good they don’t look the same at all. It’s the same as when you take the top 20 musicians of the five best music schools in the country; you will have a year when you have 18 violins, but the following year the generation of violinists will be very poor, and instead, you will have drummers and flautists.

But for me, as a conductor, I want to be in a position, every year, to sit in my orchestra and see all these instruments. I want them to be individually, if not the best, then the purest, the most intense character in their field. If I have to wait every year to have a good generation of musicians, I will have a year led by violin, and the next year will be led by other instruments and the following year will be forgotten, because no one is good enough alone on stage.

Read more: Tiqui Atencio on the value of collecting art

But if I could put myself in a position to put aside the extra musicians that I have, the year where they will not be offered to me, I will able to call them back, and ask them back into the orchestra. For example, the year where I have 18 violinists, I don’t need 18 violins in my orchestra, I only need six or eight or four so I will call the lead violin, and I will ask the other one to be a spare, and probably next year, I will call back one or two or three of them, and ask them to play in the orchestra, because the next year will not be about violins.

So every year, whatever the quality of the year, I will be in a position to find the musicians that I need to play everything. And the example of this is Krug Grande Cuvée, this is the music analogy that my dad made at the beginning.

Music has always been strongly present in my family. At the beginning of the 20th century, my great grandfather had a Salle Domestique, a room which was entirely dedicated to his friends or family members who were playing an instrument, and since that room is next to the cellar, I believe that the good people were deserving of a good glass of champagne at the end of the recital, or even before, who knows. We’ve always been very used to music.”

The Krug Echoes Tasting with Olivier Krug

Tasting notes by Darius Sanai

Krug Clos du Mesnil 2006

This is a blanc de blancs champagne (100% chardonnay) but it has as much in common with a common-or-garden blanc de blancs as a Dior couture gown has with a fast fashion frock. There are so many layers to this, like a gastronomic experience in a glass: it combines a streak of freshness with a deep cluster of honeyed buttered croissant and the aroma of cycling through Fontainebleau forest in October, with a drop of Sorrento lemon. It’s fashionable to liken complex Chardonnay-based champagnes to aged white Burgundy wine but this is something else entirely, even more complex.

I first had the Clos du Mesnil while sitting in the Clos du Mesnil smoking a Partagas D4 in the early 2000s and this is the perfect Havana cigar champagne; perhaps to be accompanied by some agnelotti al tartufo with a little taleggio. Mixing cultures, why not.

Krug Echoes music match  Krug Clos du Mesnil 2006 by Ozark Henry – Meteor’s path

Krug 2006

Highly concentrated, tightly packed, layer on layer of flavours and richesse. The Krug house wasn’t (quite) around when Louis XIV had his audiences at Versailles but this is the kind of champagne I can imagine being served to the Sun King while he feasted on partridge, his audience watching on. Chamber music would work nicely, although the Krug Echoes choice is more original.

Krug Echoes music match: Krug 2006 by Kris Bowers

Krug Grande Cuvée 162ème Edition

Grande Cuvée is the orchestral composition Olivier was referring to in his fascinating musical history of the family. For me, if it were a symphony, it would be Beethoven’s Ninth, or perhaps a Mahler. It has drama, different levels of notes, and it is endless – in the best possible way. This is a champagne you keep tasting even after you have finished it. The Krug Echoes music choice is far more digestible than a Mahler symphony, of course.

Krug Echoes music match: Krug Grande Cuvée 162^ème Edition by Ozark Henry

The champagnes for this tasting were provided to LUX by Krug: krug.com/playlist/krug-echoes

A look from Area’s AW16 collection, incorporating an official collaboration with Swarovski. © Swarovski Corporate Archive

Austrian crystal-maker Swarovski celebrates its 125th anniversary this year with a new creative director in charge. Operating in sectors from infrastructure to telescopes, it is most famous for its crystal figures and collaborations with the entertainment and fashion industries. Ahead of a landmark book being published about the company, Harriet Quick explores a family-owned firm getting ready for the next 125 years

For a brand bringing sparkle to the world’s performance stage and symbolising the dazzle of fashion to be celebrating its 125th anniversary is some achievement in itself, given the changes in the world of entertainment and style since 1895. To be doing so as a family-owned company, run in part by descendants of the original founder, is even more so. But for Swarovski, provider of crystals and sparkle around the world, there is yet another dazzling fact: the company has done so not based on the rue Faubourg Saint-Honoré or Milan’s Golden Triangle, but from a small village in the Austrian Alps.

Follow LUX on Instagram: luxthemagazine

The journey has been epic. Today, the company is managed by the fifth generation of its family members. This year, marking its 125th anniversary, has witnessed big changes. On the visual front, Italian-born fashion director and consultant, Giovanna Battaglia Engelbert has joined the company as worldwide creative director. The stores, a feature of cities and airports around the world, are scheduled for a sweeping revamp.

The Crystal Dome at Swarovski Crystal Worlds in Wattens, Austria. © Swarovski Corporate Archive

The brand’s history is as varied as the topography of the Austrian Tyrol where Daniel Swarovski set up his manufacturing plant in the town of Wattens to benefit from the abundant water source that powered the hydroelectric cutting machines. The mountains and valleys of the region are symbolic of the struggles and triumphs of a business that has been driven by the continuous merging of technology, nature and innovative design. There is a generous sprinkling of magic, too. It is embedded in the multifaceted crystals that never fail to arouse awe and around which there has been ample myth-making.

Daniel Swarovski with his family, c. 1890. © Swarovski Corporate Archive

Before the global pandemic, Swarovski’s annual turnover was recorded at 2.7 billion euros and that comprises revenues from its high-end fine jewellery creations, the crystal stones deployed by a whole array of creative minds, including costume designers, chandelier makers and architects, and optics. The lion’s share (75 per cent of the revenue) is generated by fashion jewellery, sunglasses, watches, perfume and the much-adored crystal figurines. The quality of the crystals that are prototyped at Manufaktur, the striking in-house laboratory in Wattens designed by architectural firm Snøhetta, is unparalleled.

Read more: How Andermatt Swiss Alps is drawing a new generation of visitors

The company’s extraordinary creative output has also been bolstered by a roster of collaborators from the fields or architecture, design, fashion, film and stage who have continually brought ideas and seemingly impossible challenges to the company, from the mesmerising Aurora Borealis crystal that was developed by Manfred Swarovski for Christian Dior to the spectacular costumes made for performers including Maria Callas’s gowns, Liberace’s capes and Lady Gaga’s bespangled Ralph Lauren gown featuring 50,000 stones and worn at her Las Vegas residency in 2019. People come to Swarovski for the spectacular and the sublime, like scenic designer Derek McLane, who used 45 million Swarovski crystals for the 2018 Oscars ceremony, and who commented, “I always want to go beyond the clichés”.

Swarovski crystals in jewellery featuring in 16 Arlington’s AW20 collection. © Dan and Corina Lecca.

From the fields of design, Daniel Libeskind, Tord Boontje, Jaime Hayon and John Pawson are amongst the greats who have transformed crystal into products, architectural features and lighting. Hayon recently designed a full-scale carousel for the Swarovski Crystal Worlds culture park in Wattens. The monochrome attraction rotates in striking juxtaposition with the lush greenery of the garden and shimmers with 15 million Swarovski crystals across 12 ceiling panels and 16 wall panels illuminated by a warm light. “For me, a carousel can be seen as a moving museum,” explains Hayon.

Swarovski Crystal Worlds, with (top) Crystal Cloud by Andy Cao and Xavier Perrot, and (here) the carousel designed by Jaime Hayon © Swarovski Kristallwelten/Mark Cocksedge

Setting a precedent that would inspire future generations, Daniel Swarovski first made his inroads into the worlds of high fashion in Paris. Equipped with suitcases of stones, the founder would take his goods on the road, visiting couturiers including Charles Frederick Worth, Jeanne Lanvin and Jeanne Paquin, as well as the specialist artisan ateliers that supplied Chanel and Schiaparelli with exceptional embroideries, buttons and jewelled adornments. Relationships were forged that outlived the founder and expanded exponentially during the hey-day of couture in the 1950s, attracting Dior, Balmain and Givenchy. “The samples are often the springboard to the creation itself,” remarked Hubert de Givenchy.

Read more: British artist Hugo Wilson on creating art from chaos

The Swarovski Star by Daniel Libeskind in 2018 for the Rockefeller Center Christmas tree, New York. Image by HappyMonday

Swarovski crystal became a desired material in fashion, adding glamour and value to evening gowns, heels, handbags and costume jewels. It has been endlessly interpreted through the changing waves of minimalism, maximalism, sportswear, theatrical and romantic moods and proved itself a classic. At Versace, Donatella has made crystal chain mail a signature, Miuccia Prada has made sparkle an integral part of her chandelier earrings and party dresses, while at Chanel, crystal is woven into the tweeds and classic costume jewellery.

Mary Katrantzou’s SS20 show at the Temple of Poseidon in Greece.

The brand continues to look to the future by investing in new talent and ideas. Sponsorship through the Swarovski Collective programme and graduate award schemes means that emerging creatives are exposed to the potential of the material. Mary Katrantzou, Grace Wales Bonner, Rodarte and Jason Wu are amongst the many who have grown up through the collective. The most famous collaborator is Alexander McQueen, who conjured up brilliant designs fused with narrative richness and theatrical impact. Fittingly, Swarovski was the key sponsor of the record-breaking exhibition ‘Savage Beauty’ (2011) that celebrated his life’s work.

Lady Gaga during her ‘Jazz & Piano’ residency in Las Vegas, 2019. Kevin Mazur/Getty Images for Park MGM Las Vegas.

Derek McLane’s design for the Academy Awards stage in 2018, using millions of Swarovski crystals. Mark Ralston/AFP/Getty Images

The relationships are best when they are symbiotic. In 2019, Katrantzou designed her Temple of Poseidon couture collection that was staged as a charitable fundraising event in her native Athens with £40k worth of crystal. “Nadja Swarovski has changed the perception of how crystal is perceived, and I have challenged my own preconceptions of it. With something so visually present, it has to be part of the process from the beginning. We never want it to look like an afterthought,” says Katrantzou.

In turn, creative directors have been invited to Swarovski and been given carte blanche to design jewellery collections and components. The results have given crystal new dimensions. Consider Jean-Paul Gaultier’s Kaputt shiny/matte faceted stones, and the one million giant pearls and stones that embellished Olivier Rousteing’s first couture collection for Balmain in 2019. Challenging perceptions, groundbreaking Dutch couturier Iris van Herpen designed a ‘growing crystal’ that features raw and faceted surfaces.

‘Growing’ Swarovski into a new era is the mission for the family now. An era that is challenging for any consumer-facing business: but any company that has lived through two World Wars and a Great Depression has long-term survival in its genes. Sparkle is guaranteed, but who can say what poignant shapes it might find in the future?

For more information visit: swarovski.com

This article features in the Autumn 2020 Issue, hitting newsstands in October.

Dior Rose des Vent ‘Sport’, a sketch by Victoire de Castellane

Dior Jewellery’s Creative Director Victoire de Castellane reimagines the latest additions to the brand’s ‘Rose des Vents’ collection in a series of whimsical lockdown sketches. Here, Chloe Frost-Smith picks her favourite pieces

New Rose des Vents earrings

A new series of playful illustrations by Victoire de Castellane depicting domestic scenes in the Dior maison during lockdown, feature the Artistic Director for Dior Joaillerie alongside Christian Dior enjoying an array of at-home activities.

Follow LUX on Instagram: luxthemagazine

Hidden amongst these imaginative self-portraits are the designs for the latest ‘Rose des Vents’ Fine Jewellery collection, which subtly replace everyday objects in the colourful sketches including, fridge magnets in the kitchen, flowers in the garden, dumbbells in a home-workout scene, and even appearing on the screen of a Dior television.

Dior Rose des Vents ‘Cooking’ by Victoire de Castellane

A reinterpretation of Dior’s lucky star in the form of a compass rose, the distinctive eight-pointed star appears throughout the collection and de Castellane’s illustrations, adorning circular medallions set in gold and punctuated with diamonds.

Read more: Confined Artists – Free Spirits, a lockdown portrait series by Maryam Eisler

Whilst some pieces are more simplistic in colour, featuring a singular stone such as lapis lazuli in a pair of earrings, or the green four-strand necklace made of emerald and malachite, the multicoloured ‘Rose des Vents’ choker is more daring in palette. A combination of softer tones such as pink opal and mother-of-pearl is layered with vibrant lapis lazuli and turquoise talismans, which can be worn both ways to showcase the stars or the gemstones respectively.

New additions to the Rose des Vents collection

In contrast, the ‘Rose Céleste’ pieces displaying a sun, moon and stars motif are a monochromatic ensemble of black and white onyx and mother-of-pearl. Following the theme of day and night, which can be further emphasised by reversing each piece, the celestial details of the bracelet, necklace and earrings pay homage to Dior’s passion for divinatory art.

Discover the full collection: dior.com

Cara Delevinge stars the ‘Oui’ collection campaign for Dior Joaillerie

Dior Jewellery’s Creative Director Victoire de Castellane continues to take inspiration from the language of love for the brand’s latest additions to the Oui collection. Chloe Frost Smith reports

Simple in sentiment and design, the latest additions to the iconic Dior Oui collection continue Victoire de Castellane’s tribute to the maison’s couture with two new romantic French phrases – Je t’aime and Toi moi – adorning a series of rings, necklaces, earrings and bracelets.

Follow LUX on Instagram: luxthemagazine

The Toi moi earrings

Available in white, pink, and yellow gold, the letters ‘i’ and ‘j’ are dotted with solitaire diamonds in a whimsical handwritten font reminiscent of the signature Christian Dior stitching. The Je t’aime ring stretches across two adjacent fingers, whilst the Toi moi ring comprises two separate bands for each word. For an asymmetrical look, the Je t’aime and Toi moi earrings are made up of one word per piercing, allowing the wearer to mix and match.

The Je t’aime ring from Dior Jewellery’s Oui collection

The delicate necklaces and bracelets lend well to layering, alongside the finely threaded rings which can be stacked together with multiple messages on each finger. Whether combined or worn separately, the pieces make for an elegant statement accessory.

View the collection: dior.com

Vintage Dior haute couture by Gianfranco Ferré, from the late 1990s

In Rome, history, style and a captivating jewellery collection come together in an engrossing new exhibition by home-grown global label Bulgari. Its brand and heritage curator Lucia Boscaini takes LUX on a personal tour

Jewels can tell many different stories: one is the glamorous story linked to their provenance, as is the case of the jewels that belonged to movie stars like Elizabeth Taylor or Anna Magnani.

Bulgari sautoir, 1969.

But we delved into their ‘behind the scenes’ stories too – for instance, Elizabeth Taylor often received jewels as gifts, namely from Richard Burton, but she was also a passionate collector from a young age thanks to her father who was an art dealer – she shared his discerning eye for beauty.

Follow LUX on Instagram: luxthemagazine

Anna Magnani also bought jewels for herself, a self-indulgence that perhaps made up for a less-than-happy romantic life. Despite the humble characters she played on screen, she loved to buy and wear very elegant jewels as a life-affirming act. She had a child outside of marriage, which, in her era, would have been a difficult situation to face – both as a woman and as a celebrity. She had a difficult personal life and I think the jewels gave her some energy and ‘sparkle’.

Bulgari tremblant brooch in platinum with yellow and cognac-colour diamonds, 1959. Formerly in the Elizabeth Taylor Collection

As well as Bulgari jewels, the exhibition also features vintage haute couture from the collection of Cecilia
Matteucci Lavarini

“Giardinetto” brooch, 1960.

I believe that jewellery can be transformed by the personal style of the woman who wears it. When they are matched to a charismatic persona and style, all jewels undeniably take on a personality of their own.

Read more: Sassan Behnam-Bakhtiar on his upcoming exhibition ‘Extremis’

We’ve also designed the show to capture the way in which the jewellery reveals some of the social and fashion trends from different epochs. For example, the eclectic and sometimes fun sautoirs from the 1970s remind us that it was a decade of experimentation, with a drive to change in many social aspects. The same is true of the sumptuous chokers from the 1980s, with their compact shape that immediately recalls the teased hair, loud make-up and puffed shoulders of that period.

The exhibition also includes displays from a 1920s French haute couture atelier

Bulgari bracelet in platinum with rubies and diamonds, ca 1934.

Bulgari’s modular jewels from the 1980s also reference career women, the number of whom grew during those years, as they looked for affordable, stylish and distinctive jewels to be worn either in the office or at cocktails after working hours.

The exhibition, ‘Bulgari: The Story, The Dream’, is showing until 3 November in the Palazzo Venezia and Castel Sant’Angelo in Rome. Find out more: polomusealelazio; beniculturali.it

This article was originally published in the Autumn 19 Issue.

Travel and culture enthusiast and Instagram influencer Tamara Koen

Born in Brazil to Greek parents, travel and culture enthusiast and Instagram influencer Tamara (@tkloves) has lived in Italy and France and loves to visit new places. She’s passionate about architecture, design and fashion, all of which and more, as she tells LUX Editor-At- Large Gauhar Kapparova, can be found in Milan

LUX Editor-at-Large, Gauhar
Kapparova

LUX: What’s the most exciting place in Milan for you and why?
Tamara Koen: The Porta Nuova district is one of the most exciting areas in Milan. It changed the skyline of the city with new skyscrapers and modern buildings, while maintaining a touch of old Milano in the little streets adjacent to it.

Dior Tote

LUX: Where do you go to relax?
Tamara Koen: The Four Seasons Spa is one of my favourite places to relax. I also enjoy having tea or a cocktail at the Bulgari Hotel in its beautiful garden in the very centre of the city.

Follow LUX on Instagram: the.official.lux.magazine

Fendi’s multicolour logo Kan I bag

LUX: What’s the best table at the best restaurant, and what do you eat there?
Tamara Koen: In the fall and winter seasons, I enjoy having dinner at Il Baretto, a restaurant for regular customers. The most-wanted tables are in the cosy smoking room. I would order tagliolini al gratin or riso al salto. In spring and summer, I like eating fish and seafood at the Langosteria Cafè. The room on the left of the restaurant offers better tables. Linguine alle vongole and the granchio alla catalana are two excellent dishes.

A cuff from Buccellati’s Blossoms collection

LUX: Are there any emerging designers you recommend (fashion, jewellery, interiors)?
Tamara Koen: I am in love with the feminine style of Johanna Ortiz, Ceccotti’s amazing design pieces and Buccellati’s Blossoms collection, created by Lucrezia Buccellati.

LUX: What are your fashion week tips?
Tamara Koen: Have a map of Milan’s public transport because it may be difficult to find a cab or an Uber. And book your restaurants in advance.

LUX: What about Salone del Mobile?
Tamara Koen: Have long walks in the city centre or in the areas around Via Savona and the Navigli. Do not forget to look at the courtyards, which are a hidden beauty of Milan. And after a long day, enjoy a massage at the hotel!

Tamara loves to relax at the Bulgari Hotel

A chair by iconic furniture brand Ceccotti

LUX: What is the perfect outfit (including accessories) for a night out at La Scala?
Tamara Koen: Nothing too flashy, a little black dress suits perfectly. Bear in mind that Milanese elites are elegant and sober. At the Scala, music, not the audience, is at the centre. Fashionable accessories will suffice.

LUX: Is there somewhere to go out in Milan where you can escape and be casual?
Tamara Koen: Dry Milano has very good pizza and cocktails in a casual atmosphere.

The Spa at Four Seasons Milan

LUX: What don’t you like about Milan?
Tamara Koen: The weather and the air pollution.

Read more: Model and musician Rebeca Marcos on self confidence 

LUX: How has the city changed in the years you have been there?
Tamara Koen: Milan has redeveloped and modernised some old neighbourhoods—including but not exclusively, its city centre.

The skyline of Milan’s Porta Nuova district

LUX: What other Instagram accounts should we be following (apart from yours, @tkloves)?
Tamara Koen: @upcloseandstylish and @bycamelia.

LUX: If you could bring one thing to Milan from Brazil, what would it be?
Tamara Koen: The music.

Follow Tamara Koen on Instagram at @tkloves