OceanX’s sub Deep Rover filming for ‘Blue Planet II’ in Cocos Island in the Pacific Ocean, 2015. Image by Ian Kellett.

Once the sea casts its spell, it holds you in its net of wonder forever. So said the legendary Jacques Cousteau, and so it is with Ray Dalio, founder of Bridgewater Associates, one of the world’s largest hedge funds. Together with his son Mark, Dalio created OceanX to raise awareness of the seas through exploration, film, media and science. LUX speaks to them about their visionary philanthropic venture. By Sophie Marie Atkinson

DEUTSCHE BANK WEALTH MANAGEMENT x LUX

Ray Dalio. Image by Didier Noirot.

In an age when several billionaires have set their sights on a new age space race, Ray Dalio’s heart belongs to a different frontier.

It’s one that, unlike our solar system, has seen untold destruction over the past 50 years alone. Coral bleaching is the devastating result of climate change, chemicals used in agriculture routinely end up in the water, killing marine plants and shellfish, and, according to Greenpeace, a truckload of plastic is tipped into the ocean every single minute.

Fascinatingly, the recent coronavirus pandemic has seen marine life rebound. A decline in the number of visitors to beaches has allowed endangered species of turtles more space to lay their eggs. Quieter oceans have led to incredible footage of marine life resurging around the world, including pods of dolphins and sperm whales off the coasts of Fujairah in the UAE and Sri Lanka. But how do we harness this effect, one of the few positives to emerge from an otherwise devastating situation? Ray Dalio – philanthropist, entrepreneur and founder of Bridgewater Associates, one of the world’s largest hedge funds – has a few ideas.

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Dalio, who started Bridgewater in his two-bedroom apartment in New York in 1975 before growing the firm into one of the most important private companies in the US, first felt the tug of underwater exploration decades ago. Like many others, his interest was sparked by the father of modern-day diving.

“I watched Jacques Cousteau’s films and documentaries growing up,” explains Dalio, whose personal fortune is almost $19 billion, “and they made me incredibly curious about the underwater world. I’ve always felt this pull towards nature and the wilderness. I started diving in my early 20s, I think. At first, I would charter a boat, then I bought one of my own.” But a yacht, which to many others of significant wealth would be the natural next step, never appealed to Ray, who has given away more than $760 million to philanthropic causes and has called the US wealth gap a national emergency. “I wanted an exploration boat,” he says. Half a century later, Dalio and his converted lift ship, a much-coveted exploration boat, have been central to several high-profile aquatic missions.

So far, MV Alucia has helped capture the first-ever footage of the elusive giant squid; aided in the search for Air France Flight 447; taken Leonardo DiCaprio on a submersible dive for his documentary film, Before the Flood, and travelled to new depths for BBC Earth’s Blue Planet. The last of these was made in partnership with OceanX (formerly Alucia Productions), of which Dalio is Founder and his youngest son Mark is Founder and Creative Director. OceanX’s sole mission is to explore the ocean and reveal its discoveries to the world.

OceanX’s new research vessel OceanXplorer. Courtesy OceanX

But where did this intense desire to educate others come from? “For me,” Dalio explains, “there was an intellectual awareness of the issues, and then there was actually witnessing them first-hand. I would dive in certain places, like the Great Barrier Reef, and then return many years later and see how much had changed. I’d see how much more pollution there was, and how much illegal fishing was going on. I’d see locals trying to eke out a living in the face of these huge trawlers that were decimating underwater life.”

Read more: How ethical blue economy investments support ocean conservation

This had a big effect on him personally. “But I knew that not everyone had experienced what I had,” he continues. “With the ocean, there is of course a surface, and if you don’t penetrate the surface, what you experience instead is a reflection. But when you dive, you go beyond that reflection. You get a glimpse of precisely what’s going on and how this world is changing. You speak to people about how populations of fish are dying. You see and understand the impact of plastic in the ocean and of people treating it like a toilet. Add into this equation the extreme beauty of the sea, and the fact that I had been learning about it through scientists and fellow explorers. So, when my financial circumstances were such that I could truly get involved in a big way, I realised I could not only support explorations, but that I could also start showing them to the wider world.”

Mark and Ray Dalio at the OceanX launch in 2018. Image by Ilya S. Savenok/Getty Images for OceanX

Mark was working at National Geographic at the time, Ray explains. “We got talking and decided that we needed to bring it back to the world, we needed to share these incredible stories. And so we did.”

On a mission, Ray and Mark began to partner with others who shared their enthusiasm for the ocean. They worked with Woods Hole Oceanographic Institute on explorations and collaborated with the BBC on Blue Planet II, which was shot on their own ship. They filmed the giant squid for the first time. Slowly, awareness of their work began to spread through their own social media efforts and exhibitions.

“We wanted to get what we had helped produce for Blue Planet II into science centres and museums,” explains Mark. “We partnered with the American Museum of Natural History. We took a lot of the amazing content from the ‘Deep Ocean’ episode and created an interactive exhibit for families and kids to enjoy, featuring a giant screen film that we co-produced. This, too, was geared towards a younger audience.

Read more: Signature African Art’s Khalil Akar on Black Lives Matter

“We didn’t go too heavy on the science, but there were undertones of it. Our vision was that families would watch this series, then go into a museum and have a more in-depth, interpersonal and educational experience.”

“Mark and I became deeply entrenched in these projects,” Dalio continues, “and then we started to get other philanthropists involved. We realised there were synergies between us and those with similar visions. We – Mark and I – knew that we could bring our platform and the ship as well as media capabilities. We sought people who were interested in that offering. That led us to James Cameron.”

Cameron, the director of Avatar and Titanic, is partner of OceanX. Like the Dalios, he’s an ocean advocate and also an avid diver – at one point he was a record holder for his solo descent to the deepest place in the ocean, the Mariana Trench off the western Pacific (his title was usurped by Victor Vescovo in 2019, who, unnervingly, found a plastic bag on the sea floor at nearly 11km). Cameron will head back underwater for Mission OceanX, a series co-produced by OceanX and BBC Studios along with himself for National Geographic. This follows the maiden voyage of the OceanXplorer, the younger sibling of Alucia. “The greatest nature filmmakers in existence will be coming together on our new ship,” Dalio says.

OceanX’s vessel Alucia while filming in Antartica for ‘Blue Planet II’ in 2017. Image by Ian Kellett

“This is the way I look at it,” he continues. “Oceans are utterly integral to our daily lives. And for me personally, it’s much more exciting than venturing to outer space. I’m not knocking it, by any means, but if you want to see aliens, you’re not going to see them by travelling to Mars. You’re going to see them here.”

As Dalio says, if you compare the ocean area to that of the land, there’s twice as much to explore underwater. “And think how much we’ve unearthed up here,” he continues. “All of the plants and their medicinal purposes – imagine what else we might discover in terms of much needed breakthroughs, cures and vaccines.”

Research and expeditions are expensive, though. Ray estimates that around 200 times more funding goes into space than aquatics, even though the health of our oceans is on a knife edge. Despite this, Philippe Cousteau – grandson of Jacques and an oceanographer in his own right – stresses that it’s not too late to save them from complete destruction. In an interview with Agence France-Presse in June 2020, he emphasised that humanity not only has the tools at its disposal, but, crucially, we already know that they work. He went on to stress the importance of what he believes to be an integral initiative: establishing areas on Earth that are protected. At present, only five per cent of the oceans are officially safeguarded, but there’s a growing movement to ensure that this reaches 30 per cent by 2030.

Read more: British artist Petroc Sesti on his nature-inspired artworks

He believes that the documenting of expeditions and promotion of the work being undertaken is at the heart of spreading that message. “I like to think that we can create change through the stories we tell on television, in classrooms, through social media, on cruise ships – and it’s really all about exploring our world,” he says in an interview with Condé Nast Traveller. “Because what is travel if not telling stories?”

Blue Planet II was a great awakener to this way of thinking. So much so that there’s a term for the impact it had – the Blue Planet effect. It’s reported that a remarkable 88 per cent of people who watched the programme changed their behaviour, from carrying reusable coffee cups to shunning plastic packaging. But, Ray points out, a TV series like this is finite. “You watch it and then it’s over. What we and our partners aspire to is a constant stream of content.” Enter Mission OceanX, which will air on a weekly basis. And as well as the TV show, fans will be able to interact and engage further through social media. Their aim, in fact, is to build a global community.

Mark Dalio

The show, due to air in 2022, will also be character driven, something that will set it apart from previous natural history series. Cameron has even suggested that the format could come close to that of reality TV. As he told Variety, it will get under the skin of the people and the mission. “I want to follow these people. I want to know how they think; I want to understand their passion as explorers and as ocean scientists… that burning curiosity.”

OceanX is, however, wary of coming across as preachy. “Our intention is to inspire a love of the ocean, as well as intrigue and excitement,” says Ray. “That will manifest itself in many different ways – people will be thirsty to explore it and, crucially, protect it. Children will aspire to be marine biologists. And hopefully new and existing projects alike will start to treat it with the importance it deserves.”

Alongside this optimism, Dalio is also aware of how much there is to do. “When it comes to the aquatic world, we simply haven’t scratched the surface yet,” he says. “Not in a way that’s relative to its potential. What we’re currently doing with OceanX is just the beginning of the journey. Our hope is that we can provide an escape that also inspires.”

Dalio is conscious that this must be more than entertainment. “We want to provide people with beautiful content that of course they enjoy, but that also helps them to pinpoint the issues that need to be addressed and prompts them to ask themselves, ‘how can I get involved?’,” he explains. “Those small sparks, that’s what we’re looking for. It’s the Cousteau movement. He inspired so many pioneers and ocean explorers today, like me, and we’re trying to reignite that.”

Find out more: oceanx.org

This article originally appeared in the LUX x Deutsche Bank Wealth Management Blue Economy Special in the Autumn/Winter 2020/2021 Issue.

Tolani Shoneye, Milena Sanchez and Audrey Indome of ‘The Receipts Podcast’

Remember the days when being creative meant you were someone who couldn’t cut it in the world of real jobs? Now artistry and enterprise go hand in hand, says Emma Love

Photography by Kate Peter

A LUX x ROSEWOOD COLLABORATION

What do you get if you cross eBay with Instagram? The youth-targeted, app-based selling platform Depop where vendors post images of the items that they want to sell, that’s billed as the ‘creative community’s mobile marketplace’. Depop can be as basic as a teenager posting pictures of unwanted jewellery they are selling from their bedroom, and as sophisticated as a highly stylised vintage fashion shoot – quite possibly also created by a school kid from their bedroom.

For many millennials, these apps are a neat way to make extra money on the side; the most entrepreneurial have turned selling via Depop and marketing themselves on social media into full-blown businesses. Jade Douse fits into the latter category. After realising how much money she could make by selling clothes on Depop, she teamed up with friend Symone Mills to set up street-style-inspired label Oh Hey Girl on Big Cartel in 2016. “It was a slow burner until we started putting sponsored ads on Facebook and Instagram,” recalls Douse. “We literally went from making £8,000 to £35,000 in a month.”

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Two years on, with fans including models Bella Hadid and Jourdan Dunn, Instagram is still integral to their business. “It’s our biggest network,” says Douse. “And sponsored ads are cheap. There really is nothing to hold anyone back from giving it a try.” Alongside the brand’s strong visual identity and magazine-worthy styling, its success lies in its simple shopping process: click on a pair of high-waisted, belted jeans or a puff-sleeved shirt on @ohheygirlstore and you are redirected to its website to pay. It’s a shopping solution for design conscious, iPhone-wielding buyers, and easy to manage for iPhone-wielding vendors. No wonder it works.

Jade Douse (above) and Symone Mills (here) set up Oh Hey Girl in 2016, selling exclusively online

“Social media is increasingly becoming [the place] where we discover new products,” says Petah Marian, senior editor at WGSN Insight, the industry analyst. “For many people, it feels like an intimate place to spend your time. When you see new things on these platforms, you get the sense that it’s a friend suggesting an item,even when it’s a professional influencer.”

The biggest challenge for Oh Hey Girl? Being able to react quickly in a fast-paced industry.“We’re always looking at how other brands market themselves, so we can find similar strategies that work for us,” explains Douse, who says she wouldn’t dream of doing anything else.

Retail isn’t the only industry where advances in technology have spawned out-of-the-box thinkers creative enough to carve out a unique niche. Research from Nesta and the Creative Industries Council shows that the creative industries are driving economic growth across the UK, with one million new jobs expected to be created between 2013 and 2030. “There are many jobs in the creative industries that didn’t exist 20 years ago,” explains Eliza Easton, principal policy researcher on creative economies at Nesta. “In terms of new sectors, the impact of digital can be seen across the board,especially in areas such as augmented and virtual reality, where we found 1,000 specialist companies making £660million in sales.”

Watch the LUX x ROSEWOOD film featuring the entrepreneurs

Read more: Where leading scientists and cutting-edge poets meet

Deborah Dickinson, associate professor in creative practice at City University London, agrees, citing UK Government statistics that show the creative industries were estimated to be worth £87.4billion in 2015, up 34 percent from 2010. “One of the most fascinating aspects of my job teaching creative industries to undergraduates for the past decade has been the complete change in the type of creative enterprises students move into. Probably the biggest area of job growth and employment opportunities is around digital technologies.”

One place where the impact of the digital revolution is most evident is on online platforms such as Sedition, where you can buy, rent and trade limited-edition digital artworks which are viewed on any connected device or screen.“When we first started Sedition it was an entirely new concept,” recalls director Rory Blain. “Before the digital advent many artists were working on the fringes, waiting for the technology to catch up with the vision they had. For us, it was the big advancement in screen resolution and bandwidth that meant artists were then happy to present their work on a screen.”

Take artist Gordon Cheung, whose New Order series of paintings, derived from the Dutch Golden Age and modified using an algorithm, sell on the website. For Cheung, who creates a deliberate ‘glitch’ in the code to distort the image, it’s been a learning curve. “The first time I used the code it took five minutes to make one glitch; I calculated that if I wanted to do 2,000 glitches it would take far too long,” he says. His solution to speed up the process was to ask a friend to create a user-friendly interface. Experimental artist duo Overlap, AKA Michael Denton and Anna McCrickard, also use software programmes to deliberately disrupt their music and moving-image-based artworks, including Lands, an audiovisual series of 40 iterations of the same multilayered electronic landscape (also available on Sedition).

Michael Denton and Anna McCrickard use Sedition as a platform for their audiovisual art

“The values that are attributed to digital artworks are exciting and frustrating at the same time; a lot of people are still nonplussed by time-based painting,” says Denton, who started out VJing for big-name music acts nearly 20 years ago. “The other side of the coin is that people are getting used to listening and reading things in different ways.” He is also excited at how the creative industries are moving forwards, and what the future holds. “In terms of where it’s going next, I think more people will become specialists in more obscure things. Technology throws up so many creative possibilities and so few of those have been explored. For instance, in visual-editing software, there isn’t a facility to move images around in relation to bars of music. If there was, I would be using it all the time, but areas like this haven’t advanced at all.”

This year, Nesta studied 41 million job adverts to identify the digital skills required for a ‘future-proof’ job, and it seems the most secure involve creativity. “What’s going to be needed is cognitive thinking and communication, so creative jobs are most likely to grow as they require those skills,” says Easton, citing a boom in entrepreneurship as another current industry trend. “In the creative world, a third of people are freelance. It’s a sector run by entrepreneurs who are willing to take risks on their own ideas.”

Instagram bristles with micro-entrepreneurs selling their own artistic creations. A LUX editor recently bought a triptych of postcard-sized oil paintings from an up-and-coming artist still studying at Oxford – a creative vendor and a purchaser connected via an algorithm.

Derin Adetosoye at work on her YouTube channel

But nowhere can the new creatives be seen more dramatically than on YouTube. While a certain group of young stars are making a name for themselves with channels that focus on lifestyle and beauty, there are more interesting talents beneath the superfice, including under-the-radar vloggers putting a fun spin on everyday topics. There’s photographer George Muncey whose Negative Feedback channel offers practical advice on editing photos and shooting film at night for instance, and London College of Fashion student Derin Adetosoye whose videos tackle helpful subjects such as exam tips and what university life is really like.

London College of Fashion student Derin Adetosoye has 30,000 YouTube subscribers

“YouTube is such an interesting platform because it allows you to have the best engagement with your audience,” explains Adetosoye, whose videos have led to her cohosting the Exam Essentials web series for BBC Bitesize as well as catching the attention of BBC 1Xtra. “You can articulate things better than you would be able to via a written blog and your audience can really see your personality. It’s also immediate so you can understand how a subject is resonating with viewers.”

Read more: Mollie Dent-Brocklehurst on the art x technology revolution

The biggest obstacles she has had to overcome include shyness at filming in public and finding ways to make her subjects more amusing. “When vlogs first started it was all about showing every single thing that happened in your day. Now, they tend to be shorter, better planned and more entertaining. It’s a good thing because it means that the viewer is getting the best content.” Although Adetosoye has no plans to make a full-time career from vlogging, she doesn’t see herself stopping anytime soon either. “When people tell me they’ve aced a test or chosen to take a particular degree because they were inspired by my videos, it’s heart warming.” And as Easton concludes: “YouTube and Netflix are platforms, but without content they are nothing. It’s the content that defines how we want to use these new platforms.”

Another flourishing platform is the podcast. Once often just the best bits of radio shows, podcasts now are producing some of the most thrilling new content (and popularity is rising: figures released in 2018 by Radio Joint Audience Research, the official body measuring UK radio audiences, revealed that six million adults in the UK listen to a podcast weekly). From comedies such as My Dad Wrote a Porno (which has been turned into a live stage show and is set to be a HBO special too), to singer-songwriter Jessie Ware’s Table Manners about ‘food, family and the art of having a chat’, it is the current medium of choice for opinionated, personal broadcasts.

Tolani Shoneye of ‘The Receipts Podcast’

“Podcasts allow more voices to be heard,” agrees journalist Tolani Shoneye, one third of the trio that hosts The Receipts Podcast, which delivers straight-talking conversations about all kinds of subjects from relationships to music. “In the past if you wanted to get something made you’d have to go through the proper channels. Now there’s more freedom; anyone can make a podcast and have a voice.”

And that’s the irony. In an era when the human race is fearing redundancy, or worse, due to AI developments, creative disciplines, aided by technology, are booming as never before. Millions are taking the opportunity to be both creative and entrepreneurial, something AI is ill-suited to do. Even as machines poise to take over, creativity has never had it so good.

Rosewood London

ROSEWOOD LONDON

Rosewood London is in the heart of the city with a claim to be the world’s creative capital. A blend of English heritage and contemporary refinement, the Edwardian building is an oasis on historic High Holborn, with easy access to the vibes of Shoreditch, the glamour of Mayfair, the glitz of Theatreland and the buzz of the City.

Book your stay: rosewoodhotels.com

This article was originally published in the Winter 2019 issue.