Painting of a group of young women in a bedroom setting
Abstract graphic style painting featuring red vibrant background

‘Dead End’ (2018), Loie Hollowell

Frank Cohen is one of the UK’s most renowned art collectors. Since selling his DIY business in 1997, he has built up a collection of more than 2,000 artworks by classic and contemporary artists. Here, he tells us how he caught the collecting bug, and which destinations are the most interesting for art right now.

Portrait photograph of the profile of a man on the phone

Frank Cohen. Image by Jonathan Straight

1. How did you first get into collecting?

As young as 7 years old I started to collect cigarette packets. In those days there were not so many brands and the cigarette packets had wonderful graphic designs on them. I asked all my aunts and uncles and my mothers friends to save the packets when they had smoked the cigarettes as everyone smoked in those days. 68 years ago it was fashionable and I kept them in mint condition always.

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When I was about 14 years of age I started collecting coins. One day when I went to a cinema in Manchester the cashier gave me a Victorian penny in my change. I had never seen one before so I took it to a numismatist, which was next to the cinema and he gave me half a crown for it! I collected coins for nearly 20 years and had one of the biggest collections of pattern coins in England.

Pattern coins are coins that were presented to the Royal Mint to be picked to go into circulation. I collected the ones that were never put into circulation, making them very rare. There were only about 10 minted of each, one always went to the Victoria & Albert Museum for their collection and the Queen gets one.

Painting of a shipping dock by L.S. Lowry

‘Glasgow Docks’ (1947), L.S. Lowry

2. Do you have an all time favourite artist?

I have all time favourite artists during different times in my collection. When I started collecting there was no contemporary art scene, so I collected Modern British art but if I could have afforded to buy anything I would have bought Picasso or Monet.

When I first started buying I bought Edward Burra, a fantastic English painter who only painted in water colours that looked like oils. I also bought L.S.Lowry, one of the greatest British painters of the last 100 years. In the late ‘70’s I bought Dubuffet and Miró from Leslie Waddington who let me pay for them over 2 or 3 years, otherwise I wouldn’t have been able to collect them. Afterwards he offered me Roy Lichtenstein, Jasper Johns and Mark Rothko, that were actually very cheap but I still couldn’t afford them. Today they are worth millions! You win some and lose some and I don’t regret anything or anything I bought.

3. If your collection could speak, what would it say about you?

My collections speak to me and my wife Cherryl, who has always been very important and supportive in my career. We’ve really collected together. I don’t care what anybody else thinks. It would say to me ‘I love you because you have made the right choice’.

Abstract painting featuring multiple figures in pink, red and blue

‘La Vie en Rose’ (1980), Jean Dubuffet

4. What’s the most interesting destination for art right now and why?

I suppose the Far East is an interesting destination right now for buyers but because the world is global there are some really good artists coming through from Brazil, Africa, Thailand and Romania. America, Germany and London, France and Italy were always at the forefront.

Read more: Contemporary ceramicist Edmund de Waal at The Frick Collection, NYC

5. Have you ever doubted your artistic judgment?

I have never doubted my artistic judgment because it’s me buying the artist. To put it another way I have bought some terrible things over the years and some great things – how do you judge it, how much money is it worth? I have done very well but I haven’t bought for that reason. I have artists that will never ever increase in value but I love them still.

Painting of a group of young women in a bedroom setting

‘Anonymous Now’ (2019), Chloe Wise

6. What’s your exhibition recommendation for this year?

My recommendations for this year mean nothing except to me, as no doubt people that read this article will naturally have a different view. Besides all the classic artists I have collected over the years, I have also bought young artists as well right now like Nathaniel Mary Quinn, Alex de Corte, Chloe Wise, William Monk and Loie Hollowell.

Read more of our 6 Questions interviews here

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Reading time: 3 min
hotel bar restaurant with view over New York City
glass hotel facade

The entrance to the Moxy Hotel in Chelsea, NYC

President of Lightstone Mitchell Hochberg has put his stamp on New York with multiple real-estate developments, including luxury residences 130 William Street and 40 East End Avenue. In partnership with Marriott International, Lightstone are also developing lifestyle hotel brand Moxy, which has multiple properties spread across the US, Europe and Asia. LUX speaks to the entrepreneur about succeeding in a saturated market, New York real estate and working with the world’s biggest architects. 

Man stood in front of sculptural wall in a hotel

President of Lightstone Mitchell Hochberg

LUX: Lightstone is one of the largest privately held real estate companies in the US with your focus mainly in New York City. How do you succeed in such a saturated market?
Mitchell Hochberg: We’ve been able to distinguish ourselves by staying true to two common threads – across each of the various real estate segments in which we develop, each of our projects is entirely unique and as well, features a strong design aesthetic.

For instance, with our Moxy hotels, we saw an opportunity to be the first to develop an affordable micro-room, macro-amenity lifestyle hotel in New York, defining a new category of hotels amidst a sea of luxury lifestyle and lacklustre select service properties.

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In each of our projects, we strategically partner with architects and designers who have a strong design aesthetic, allowing us to create buildings that are provocative but contextual with interiors that are functional yet memorable. With our first two Moxy Hotels, for example, we worked with Rockwell Group to design the restaurants, bars, and clubs and Yabu Pushelberg for the rooms – both known for their luxury projects and unconventional choices for an affordable product, but key to creating the well-designed environments that make our properties special.

In the condominium space, we’ve partnered with two leading architects to design 130 William and 40 East End Avenue. At 130 William, we worked with world-renowned architect David Adjaye to create a 66-story building that pushes against the conventions of tall glass towers with a hand-cast concrete façade that will surely redefine the New York City skyline. At 40 East End, we worked with Deborah Berke, Dean of the Yale School of Architecture, to create a boutique condominium that represents a modern interpretation of local historic architecture.

LUX: Do you have a favourite residential area in New York?
Mitchell Hochberg: There’s an enclave on the Upper East Side of New York abutting Carl Schurz Park and Gracie Mansion (the Mayor’s residence) called East End Avenue. It’s a beautiful, bucolic neighbourhood that is fully immersed in the natural surroundings of the East River and the park, with nothing commercial in sight. In this setting, you have the advantage of both being in Manhattan and simultaneously not really feeling like you’re there – a result of the harmonious combination of the waterfront, the park, and the low density residential buildings. It’s the neighbourhood where we’re currently developing 40 East End Avenue, a boutique condominium, and it’s actually the one that I live in.

Read more:  Life on the thrillionaire trail by Geoffrey Kent

LUX: You’re currently working with Marriott International to develop their new lifestyle hotel brand Moxy. How did that come about?
Mitchell Hochberg: After spending many years investing in and studying the hospitality market, we saw an opportunity to develop a new type of lifestyle hotel that could offer efficient rooms at an affordable rate without sacrificing design. In the U.S., everything is bigger – the cars, the TVs – and indeed the hotel rooms. So at the time, nobody was doing this. The Moxy brand incubated in Europe, where travellers have long been accustomed to smaller room sizes, and we felt it had the potential to align perfectly with our vision. So as our ideas evolved, we decided to approach Marriott about forming a partnership to bring the Moxy brand to the United States. We have a longstanding relationship with Marriott, and as the most highly regarded international hotel brand with over 110 million loyalty members, we knew that they would prove to be a huge asset to our developments. Together, we reimagined Moxy for the New York market.

building overlooking a bridge

130 William Street’s view over the East River, NYC

LUX: How does your approach to developing for hospitality differ from other projects?
Mitchell Hochberg: The short answer is it doesn’t. What we’ve learned from our hospitality projects is that our guests don’t want to stay in their rooms – they crave social connections and memorable experiences. So our design has to accommodate that, with lobbies, bars, and restaurants that appeal equally to locals and integrate into the fabric of the community. Our residential projects – from rentals to luxury condominiums – all take this philosophy into account. We dedicate immense amounts of space in each of our projects to amenities – from the 20,000 square foot courtyard complete with a year-round greenhouse at ARC, a rental property in Long Island City, to the IMAX Private Theatre at 130 William (one of the first in New York City), we design spaces that our residents want to spend time in. Similarly to our Moxy hotels, we also consistently activate our residential properties with innovative programming, from wine tastings to yoga classes, allowing our residents to interact and get to know each other. That’s where the magic really happens.

Read more: Maryam Eisler’s Icelandic photography series

LUX: What’s been the most challenging project for Lightstone so far and why?
Mitchell Hochberg: It would have to be Moxy Times Square. From a pure design standpoint, the project had just about every challenge you could think of. The building was an adaptive reuse of a 110-year old office – not exactly an easy canvas for the flexible, vibrant, and memorable spaces you see today. Working within the confines of an existing building is always challenging, but in this particular instance the building was also landmarked, meaning we had to preserve the façade and all of the windows as well. The sheer scale of the project also brought its own complexities – the hotel is 612 keys in total with over 22,000 square feet of lobbies, bars, restaurants, and meeting spaces, including the largest indoor/outdoor rooftop bar in New York City.

Despite all this, I think the biggest challenge was bringing something entirely new to the New York City hotel market. We had to prove ourselves to guests who had never seen anything like this before, and convince them to buy into our “deal”: in exchange for an affordable rate, we could provide a room that’s efficient but stylish, along with public spaces that are engaging and well designed.

Hotel lounge and bar

Moxy’s luxurious lounge bar at Times Square, NYC

LUX: What are your future predictions for the real estate market in NYC?
Mitchell Hochberg: The real estate market in New York over the long term is always going to be strong. There will obviously be hills and valleys based upon macro issues, but you have to keep in mind that New York City is an island and there’s only so much space. People will always want to live here, work here, and visit here, and as a result it will always be a strong market.

LUX: Will Lightstone ever expand overseas?
Mitchell Hochberg: We’re currently discussing investments and development overseas. I think our first projects will probably be somewhere in the UK where we’re a little more familiar with the language and business customs, but we are always open to new opportunities.

hotel bar restaurant with view over New York City

The botanically inspired Fleur Room at Moxy Chelsea, NYC

LUX: How do you switch off from work-mode?
Mitchell Hochberg: One of my biggest passions is travel – I try to travel as often as possible. I’m naturally very curious, and find that my creativity is often sparked by wandering around and getting lost in cities and fully immersing myself in all aspects of the culture, which is both fascinating and inspiring. While I do switch off when I travel, appreciating architecture and design, as well as learning how different people live, serves as the inspiration for a lot of the development we do. In Italy, for example, which is one of my favourite places to travel, I’m constantly awed by the art, architecture, fashion, and yes, even the food. But above all, I’m struck by the genuine warmth of its people. You’ll see a lot of that reflected in the restaurants and bars and Moxy Chelsea. For example, Feroce, our Italian restaurant, took inspiration from some of my favourite spots around Italy: the Caffé and Pasticceria from the bar culture in Italy, where people visit the same spot for an espresso and cornetto in the morning and an Aperol Spritz in the evening; the outdoor dining garden from my favourite restaurant in Rome, Antica Pesa; and many of the design details from my favourite restaurant in MilanDa Giacomo.

When I want to completely chill out though, there’s nothing better than being on a beautiful beach. One of my favourites is Belmond Maroma in Riviera Maya, Mexico. It is casual and relaxed but with incredible service reflected by the culture of the local team who treat you as if you are in their own home. It is the epitome of barefoot chic!

Find out more: lightstonegroup.com and moxy-hotels.marriott.com

 

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Reading time: 7 min
Base camp of mount everest with mountains in the background
Mountainous forest landscape with low lying clouds

The Bwindi Impenetrable Forest National Park, Uganda

Expeditions to the remote and barely explored corners of the planet are not for everybody, but with the help of luxury travel company Abercrombie & Kent, destinations previously considered inaccessible to the tourist are now, at a price, within reach. From the altitude of Everest’s Base Camp to the depths of the Danakil Depression, their Inspiring Expeditions will bring out your inner adventurer. James Parry meets A&K founder Geoffrey Kent to find out where on earth they are going next

Abercrombie & Kent’s founder and CEO Geoffrey Kent knows a thing or two about adventure travel. Born while his parents were on safari in Northern Rhodesia (now Zambia), he grew up “running wild on the family farm” in Kenya and remembers once asking his father, Colonel John Kent of the King’s African Rifles, where they were next going on holiday. “Somewhere we can’t drink the water,” came the laconic reply. No surprises then, that at the age of 16, Kent set off solo from Kenya on an overland trip to South Africa. “Travel is in my genes,” he admits, “and I can’t imagine not wanting to get out there and explore new places.”

Through Abercrombie & Kent (A&K), Kent has pioneered luxury adventure travel and has been instrumental in developing the much newer concept of ‘thrillionaire travel’, tailored for adventurous ultra-high net-worth individuals. Using private charter jets and other exclusive modes of transport from helicopters and snow mobiles to hot-air balloons and luxury yachts, A&K’s Inspiring Expeditions offer the super- rich unprecedented access to destinations that most people have never even heard of. Kent leads each expedition himself. “By utilising our ground-breaking network and contacts within the highest echelons of government – from tourism ministers and presidents to prime ministers and kings – we are able to make these adventures a reality,” he explains.

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The Inspiring Expeditions are bespoke, one-off trips of a lifetime. They take place worldwide and, while ranging widely in terms of what they offer, are united by core common elements – a sense of exclusivity and privileged access, plus the highest standards of everything. Even in the remotest locations, no effort is spared to cater for the whims of the most particular of guests, with everything from a Michelin-starred chef to a deluxe espresso machine flown in if required. The objective is to provide all the ingredients for a luxuriously thrilling experience.

But Kent sees such expeditions as providing more than a simple adrenalin rush in comfort. “Visiting remote destinations on itineraries designed for the individuals involved can help prompt an inner exploration of the traveller’s true self,” he explains. And those travellers are clearly relishing the experiences on offer. “We are still basking in the afterglow of another splendid adventure,” enthused one recently returned client. “We so enjoyed the varieties of destinations, food and culture, and as always, the team was sensational – competent, knowledgeable, patient and loads of fun.”

Team of adventurers in an ice tunnel

Exploring an ice tunnel in the Antarctic

Man standing at South Pole wit American flag

Geoffrey Kent of Abercrombie & Kent at the South Pole

Meanwhile, the expeditions can pay dividends for local people, too. Back in the mid- 1980s, shortly after the creation of Abercrombie & Kent Philanthropy (AKP), set up to help positively impact the communities where A&K guests travel, Kent met with General Museveni of Uganda, who later became president of the country. Their conversation focused on how best to protect the country’s endangered mountain gorillas and benefit the local Batwa people with whom the great apes shared their forest home. As a direct result, A&K established the first luxury camp in the Bwindi Impenetrable Forest.

More than 30 years later, the camp is still there and AKP has also established a community hospital, a 112-bed facility providing care for 40,000 patients annually, a nursing school to train health-care providers, and a bicycle enterprise to help empower local women. “I’m exceedingly proud of what we have achieved there,” says Kent.

Dry valley with large cliffs

The view from the Abuna Yemata Guh church in northern Ethiopia

All the itineraries feature destinations chosen for being on the “road less travelled”, and which explore facets of a country or culture that may not be apparent or accessible. An upcoming expedition to Ethiopia will see A&K guests led well away from the usual tourist trail to unique places like the Omo Valley, celebrated among anthropologists as the home of a fascinating spectrum of tribal communities, some of which have little exposure to outsiders, or to the rock- hewn cliff-top churches such as Abuna Yemata Guh near Hawzen in the north of the country.

Read more: In conversation with the founder of Rallye des Princesses Richard Mille, the women’s only classic car race

Also in the north of the country is the salt- encrusted Danakil Depression, at 125 metres below sea level one of the lowest – and hottest – points on the planet. The intrepid explorer Wilfred Thesiger passed this way in 1930 and today’s travellers can contemplate a scene barely changed from his day. The Danakil is also known as the ‘Cradle of Mankind’, where the remains of 3.2-million-year-old Lucy, the oldest known hominid fossil, were discovered in 1974. Her skeleton is now in the National Museum of Ethiopia in Addis Ababa, and the thrillionaires will be given exclusive access to see it.

Base camp of mount everest with mountains in the background

Base Camp on Mount Everest

Insights into the local culture are an important component of the expeditions and never more so than in a country like Bhutan, the ‘Land of the Thunder Dragon’ and visited on a previous expedition by Kent and his guests. The Himalayan kingdom was virtually closed to outsiders until relatively recently, and maintains a proud Buddhist culture as well as the many architectural masterpieces. Ancient and ornate dzongs, or fortress-monasteries, festooned with prayer flags and often perched in precipitous locations, dot the landscape.

Bhutan is unique in having a Gross National Happiness index, set up by the country’s king in 1972 as being more important than the conventional Gross National Product. A&K clients were able to attend a private meeting with government delegates to learn about how the psychological and spiritual well-being of the Bhutanese people has remained their nation’s guiding principle and how they set a benchmark that other countries might do well to follow.

A cliffside settlement of traditional buildings in Bhutan

The Taktsang Pulphug Monastery in Bhutan

Neighbouring Nepal receives many more overseas visitors than Bhutan, but very few of them are able to experience one of the exclusive highlights afforded to the guests on that particular thrillionaire expedition: a visit to the renowned and iconic Mount Everest Base Camp. A helicopter whisked the lucky few from the capital Kathmandu over some of the main peaks and glaciers of the Himalaya range for a bird’s-eye view of the world’s greatest mountain range before descending to the very spot where mountaineering history has been made.

Read more: Maryam Eisler’s Icelandic photography series

Another previous expedition saw thrillionaires diving from sumptuous super-yachts into the pristine waters of Palau in Micronesia. Often dubbed the ‘underwater Serengeti’, the seas around this archipelago of forested volcanic islands support a unique ecosystem defined by several hundred different types of coral and with more than 1,500 species of fish to swim with and marvel at.

But for those seeking some serious party time, then the smart advice is to join Kent on his Rio de Janeiro carnival expedition early next year. “Nothing beats Rio for sheer energy and that inimitable samba vibe,” he says. A&K guests will enjoy VIP access to the world’s most famous carnival, including a ringside seat at the main parade and the opportunity to don a suitably extravagant costume and join the throngs of other dancers and revellers at the Copacabana Palace ball. There will also be private dinners with Rio’s glitterati and the chance to relax on a luxury private yacht after all that partying.

Birdseye image of Micronesia islands

The island of Peleliu in Palau, Micronesia

Every itinerary is meticulously researched and trialled by A&K in advance. As part of an expedition to Antarctica earlier this year (and which will take place again in 2020), clients were invited to submit suggestions for the naming of a previously unclimbed peak in the Drygalski Mountains that they would be tackling during the expedition. Careful scrutiny of maps and aerial photos led to the identification of several unnamed peaks potentially suitable for an ascent by non-professional climbers, but these needed to be checked out. Travelling solo, on foot and with all his gear on his back, a member of the A&K team spent several days camping in the foothills before determining which was the most suitable peak, as well as identifying a nearby glacier where the guests’ plane could land. It was exhaustive and essential planning that paid off handsomely when the eight clients, under the guidance of master mountaineer Marko Prezelj, safely scaled the peak that they had earned the right to call Mount Inspiring.

Meanwhile, there’s even the option of going on a round-the-world wildlife safari by private jet, lasting 25 days and spanning three continents, in a quest to spot giant pandas, tigers, mountain gorillas and lions. The price might not suit everyone, but that’s not the point. These are special tours for special individuals.

So, where next for A&K’s Inspiring Expeditions? Perhaps a mission to the Moon, or even Mars? No, at least not yet. Kent has discounted space travel as too unsafe right now, but he has other destinations up his sleeve. “I can’t deny that the world is well-travelled and that it takes innovative thinking to find new destinations,” he admits, “but there are still unexplored spots.” Among these he has his seasoned eye firmly on Gabon, a country in equatorial Africa that has placed an impressive 11% of its land area under national park protection. There are elephants, buffalo and lowland gorillas to go in search of in the virgin rainforest, as well as dramatic waterfalls and stunning beaches. “I remember seeing a group of elephants swimming off the beach with their trunks raised out of the water like snorkels,” laughs Kent. With sights like that to behold, is anyone up for a trip to Gabon?

Find out more: abercrombiekent.co.uk

This article was originally published in the Summer 19 Issue

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Reading time: 8 min
Ceramic sculpture in a museum
ceramic sculpture in a museum

‘that pause of space’ (2019), Edmund de Waal, on view in the North Hall, © Edmund de Waal. Courtesy the artist and The Frick Collection; photo: Christopher Burke

Edmund de Waal is known as a contemporary ceramist, who pushes the preconceived ideas of his discipline, by questioning an object’s narrative, their place in collections and how they are displayed. His installations are interventions, which resonate with their historic locations, creating an intriguing dialogue between art and space. By contrasting old masters and his new forms, de Waal offers a comment on time, memory and the journey of objects, reminding the viewer that context is integral to the meaning of art.

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Ceramic sculpture in a museum

‘that pause of space’ (2019), Edmund de Waal, on view in the North Hall, © Edmund de Waal. Courtesy the artist and The Frick Collection; photo: Christopher Burke

In de Waal’s first solo US exhibition Elective Affinities at the Frick Collection in New York, his ceramic sculptures have been placed amongst the museum’s permanent collection; rooms which comprise of Henry Clay Frick’s Old Master paintings and objets d’art, including works by Rembrandt, Vermeer, Velásquez and Goya. de Waal’s artwork ‘that pause of space’, is situated between Jean-Auguste-Dominique Ingres’s ‘Comtesse d’Haussonville’ (1845) and an eighteenth-century French side table of blue marble and gilt-bronze, commissioned by the Duchess of Mazarin.

Read more: Life on the thrillionaire trail by Geoffrey Kent

that pause of space is a gold-framed, floating vitrine containing both glazed and unglazed porcelain beakers. de Waal’s framing and fragments of gilt porcelain on the beakers ties the work to the surroundings through a common materiality. There is a unification of the works in terms of formal qualities, but equally as a collection as the works are all displayed within a gilt-frame. However, the contemporary aesthetic and context of de Waal’s pieces allows us to also view the works as distinct objects, each with individual stories. The beakers’ white, minimal and slender forms present their modern creation in comparison to the light and dark of Ingres’s chiaroscuro portrait painting.

ceramic sculpture in a museum

‘on an archaic torso of Apollo’ (2019), Edmund de Waal, on view in the Fragonard Room, © Edmund de Waal. Courtesy the artist and The Frick Collection; photo: Christopher Burke

The exhibition features nine of de Waal’s artworks in total, each provoking a dialogue between modern and old, object and context, as well as offering fresh perspectives on the space itself.

Rosie Ellison-Balaam

‘Elective Affinities’ runs until 17 November 2019 at The Frick Collection, 1 East 70th Street, New York. For more information visit: frick.org

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Reading time: 2 min
Classic car driving along a country road in the French countryside
Classic car driving along a country road in the French countryside

A Porsche passes through Aix-en- Provence in the Rallye des Princesses

Ferraris! France! Finish lines! Equal parts grit and glamour, the Rallye des Princesses is a female-only classic car race with challenging conditions by day and champagne soirées come nightfall. Ahead of this year’s event, Laura Archer speaks to the founder Viviane Zaniroli

Kate Moss zooming along the Cotswolds country lanes in her vintage Porsche 911S, Jodie Kidd finishing the Mille Miglia in a Jaguar XK120, Kendall Jenner cruising around Hollywood in a 1965 Mustang… When it comes to classic cars, who says boys have all the fun? Women are getting in on the action more than ever – the percentage of women buying classic cars is rising year on year – but this isn’t just about something that looks good on the driveway: this is about the art of driving, the love of the open road, the thrill of the race. And for these women, there’s no greater expression of this art than the Rallye des Princesses Richard Mille, which this year celebrates its 20th edition.

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Spanning 1,000 miles from Paris to the south of France, and spread over five days, the female-only Rallye des Princesses Richard Mille has become synonymous with excellence in the sport. “It is a mix of precision, prestige and conviviality,” says Viviane Zaniroli, who founded the Rallye in 1999. Don’t let the name fool you; this is no jolly jaunt through pretty scenery. The Rallye is a challenging and often technical race, and counts the likes of Caroline Bugatti and the daughters of six-times Le Mans champion Jacky Ickx, Vanina and Larissa, among its alumni. “The challenge is to drive a classic car, which does not have all the comforts like power steering that we are used to these days, on small, sinuous roads, without getting lost,” Zaniroli explains. Competitors are tasked with following complex navigation instructions, only provided shortly before setting off in the morning, in order to complete a set daily distance, all the while maintaining strict average speed times – simply flooring it isn’t an option. “And even though it takes place in June, the weather can be bad,” Zaniroli adds. Indeed – last year’s race was beset with storms, leading to anecdotes of coaxing Ferraris through floods, nudging Bentleys around hairpin bends in torrential rain, and steering Lamborghinis past landslides.

Rallye Des Princesses Richard Mille starting line

The start of the Rallye in the Place de Vendôme in Paris

Two women celebrating with glasses of champagne hanging out of a car window

Competitors celebrate a stage during the race

If this all sounds rather like too much grit and nowhere near enough glam, fear not. After a long and bone-aching day behind the wheel, the participants relax in four- and five-star hotels, regaling each other with stories from the road at cocktail parties and gala dinners. This is one car race where evening gowns are an essential piece of kit. And of course, when the weather is rather more clement, it’s hard to beat the thrill of putting the top down, changing up through the gears and feeling the car respond as you hug the roads winding through the beautiful heartland of France.

Two women dressed in matching outfits holding a rabbit teddyGiven this, it’s little wonder that the number of participants has tripled since the Rallye’s inception, with 90 teams taking part last year, more than half of which were first-time entrants. “I wanted to show that women liked to be behind the wheel of beautiful cars and experience a competition full of challenges,” says Zaniroli of the inspiration behind the event. “Women perfectly understood the concept, loved it and spread the word.” She says that competitors come from all walks of life; most are normal women “with kids and a busy job. They want to let go of the routine for a unique week. They want to experience a one-of-a-kind adventure – it’s thanks to their passion and enthusiasm that the rally became so famous and praised.”

Read more: Island life at the luxury resort of Baha Mar

It wasn’t always this way, however. Since the second world war, the number of women involved in motorsports has declined and in recent years it has become almost exclusively male, with a somewhat gentleman’s club vibe – think, for example, of Formula 1 with its podium girls. “At the beginning, the Rallye had to prove its worth and differentiate itself to exist in a very masculine automotive environment,” says Zaniroli. “That is why, in order to immediately assert its [authority] and find its place, we wanted it to be sporty, demanding and festive at the same time.”

birds-eye photograph of the Place de Vendôme

The Place de Vendôme in Paris where the Rallye begins

Classic car driving along a mountain road

The route below Courchevel

No easy task, but it’s one that Zaniroli and her team have pulled off, an achievement cemented by the endorsement of big-name brands such as Richard Mille, which in 2019 marks its fifth consecutive year as a partner. “Its departure from Place Vendôme in Paris, the finish at the Place des Lices in Saint-Tropez and the presence of dedicated partners like Richard Mille have built its prestige and made it a ‘haute couture’ rally,” says Zaniroli. But her motivation for running the event is not about international acclaim but something rather more personal. “When a woman subscribes to the Rallye des Princesses, their worry is often whether they will be able to do well and represent their team and the classic car they drive – a woman often questions her abilities,” Zaniroli reflects. “I promise them that they will make it, that they will surpass themselves, and on top of that they will make meaningful relationships. On the final line, their joy and pride are always the best reward, for them as well as for me.”

Given such support and camaraderie, it’s no wonder that competitors in the Rallye des Princesses feel like royalty. And although the event is in its 20th year, it shows no signs of hitting the brakes. After 2018’s Biarritz finish, this year it returns to Saint-Tropez, following the historical route that links Paris to the Cote d’Azur. There’s a new challenge for competitors – the Saint-Tropez Grand Prix, a new stage that takes drivers to the Var region inland, punctuated by three regularity zones. “Today, the rally has reached its cruising speed,” says Zaniroli. “We are contemplating varying the route every other year in order to visit other French regions, and we would also like to develop it internationally.” If that happens – and given Zaniroli’s drive and passion, there’s no reason to think otherwise – the Rallye des Princesses’ future success is assured. Ladies, start your engines.

Rallye des Princesses 2019 runs from 1 to 6 June. For more information visit: zaniroli.com/en/rallye-des-princesses/

This article was originally published in the Summer 19 Issue.

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Two men sniffing a glass of white wine in a restaurant
Two men sniffing a glass of white wine in a restaurant

Sommelier Marc Almert (right) perfume training

Marc Almert was recently named Best Sommelier in the World at the Association de la Sommellerie Internationale (ASI) championships in Antwerp. Originally from Cologne, the 27-year-old is currently the Head Sommelier at luxury hotel Baur au Lac in Zurich. Here, he gives us an insight into the work and passions of a top sommelier 

Young man wearing a shirt standing in front of an orange wall

Marc Almert

1. Where did your passion for wine come from?

What initially got me interested into wines was a question. I started training as a hotel specialist in my home city of Cologne and I wasn’t drinking any alcohol at the time, because I did not like it. During my training, I noticed I liked some wines and some spirits, however only on certain occasions or paired with certain foods. This intrigued me, and I wanted to understand why certain wines and beverages differ so greatly. And by asking questions and diving deeper into the topic the passion was aroused.

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2. What is more important for a great sommelier: knowledge of wine, or the ability to deal with customers?

A mix of several features makes a good sommelier. Of course, a profound knowledge of wine and other beverages is crucial. However, having an encyclopaedic knowledge and not being able to apply can be done by books to. A sommelier is a host, entertainer, coach and of course also a waiter – he or she needs to adapt to different kind of guests and their needs and tastes within mere seconds and then ensure they have a great experience throughout the entire evening.

Young man standing in front of a black wall at the Gaggenau sommelier awards

Marc Almert was also the winner of the prestigious Gaggenau Sommelier Awards in 2016

3. What is the most pleasurable part of your job? And the most frustrating?

As a sommelier you should be intimately familiar with most wine growing regions, with their geographic features, their cities, their people, their food, language and of course their wines. This is a most pleasurable and informative way to learn. Taking these new learning points back to your team and then sharing them in trainings with the Baur au Lac staff but even more so with curious guests in the restaurant is one of the most satisfying parts of my job; enhancing the guest experience at the Pavillon [restaurant] by being the vintners’ ambassador.

Wine is a natural product. Many wines are also sealed with a natural product: cork. It is often disappointing when a lot of work has gone into a great bottle of wine on behalf of the vintner, it has been stored in perfect conditions over years or even decades, the guests and myself are excited to open and try it – and then it’s tainted by its cork. That can be quite frustrating, hence I am very happy for the cork industry to keep minimising this problem with new technologies and developments.

4. Are the world’s great wines worth the price?

What do you expect from a bottle of wine you buy or open? Essentially to me it is this question that defines its worth. If it is from a legendary winemaker, a highly rated vintage and a coveted provenance, which has made it quite rare, it can well be worth its price. The price of such bottles does not necessarily reflect the mere production costs, but much more the special moments they create when sharing such a bottle amongst fellow wine lovers, the memories they bring back to trips, countries or even challenging years of history. And of course, then pairing it with intriguing food, such as from our two star chef Laurent Eperon.

Read more: Savills’ selection of luxury chalets in St. Mortiz

5. How has your job changed with the rise of wine bloggers and comparison sites?

The wine world has become a lot more transparent. This has especially led to trends evolving much faster, and quickly becoming more global than it used to be. Due to many crowd sourced comparison sites the industry has also become a little more democratic in its ratings. Furthermore, we see more and more guests coming to the restaurant that are very well informed about the wine world in general and current trends and upcoming winemakers and regions in particular.

6. You are allowed to drink only one wine (or champagne) for the rest of your life. What is it?

For a sommelier it is almost impossible to choose one single wine. If I had to though, it would probably be a well matured Riesling Kabinett from the Mosel. These wines have a great structure and depth to them, vibrant acidity, low alcohol and just the right amount of sweetness – an eternal pleasure.

For more information visit: aupavillon.ch/en/marcalmert.html

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A naked woman crouched in a green bare landscape with flowers on her spine
A woman crouched over in a pink skirt on a volcanic landscape

An image from Maryam Eisler’s new series ‘O is for Origin’

When Maryam Eisler, LUX Contributing Editor and author of The Sublime Feminine, visited Iceland the results were spectacular

At first glance, Iceland looks like what the Earth must have been at its very beginning, with the bleakness and sombre colours of the volcanic rock that seems to have pushed its way up to the surface only yesterday. This extraordinary terrain makes Iceland a genuine land of fire and ice, with active volcanoes and glaciers living side by side under the phosphorescent lights of the aurora borealis. The landscape creates a powerful visual poetry like no other place I’ve visited. It is no wonder that this land is rich in folklore, in which mythical creatures roam the land and sea. I even met one in my sleep, the hafmeyjan, or mermaid, who enraptures sailors with her siren songs and disappears into the waters’ depths with the men in her arms.

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A naked woman crouched in a green bare landscape with flowers on her spine

Icelandic culture is dominated by women, as the progressive nature of its society and politics today shows. And if there was ever a way to highlight the central role of woman in creation, it is in the shifting shapes of this landscape, where female curves match perfectly the green, moss-covered outcrops that stretch far towards the distant murky horizon.

Read more: Photographer Maryam Eisler on East London and the power of art

In such a place, where people and landscape join in a jagged, unreal harmony, the photographer simply has to respond to the variety and scale of what nature presents them. If nothing else, our duty becomes the preservation of this quixotic land for the generations yet to behold its wonders.

View Maryam Eisler’s full portfolio of work: maryameisler.com

This article was originally published in the Summer 19 Issue.

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Nighttime view of ski resort village St Moritz
Nighttime view of ski resort village St Moritz

St Moritz at night

St Moritz, in Switzerland’s Engadin, is an Alpine paradise in winter, with some of Europe’s best hotels for your skiing vacation. But it could be yours all year round with exclusive chalets for sale. Emma Love reports on the latest Savills offerings and the virtues of Alpine living

It’s hard to imagine that the celebrated ski resort St Moritz was once better known as a summer destination. That was until Johannes Badrutt, the founder of the legendary Kulm hotel, won a bet. The story goes that in the autumn of 1864, he was enthusing about St Moritz as a winter destination to four sceptical English holiday guests. Badrutt suggested that they return in December and if they didn’t enjoy their stay, he would not charge them. The four ended up staying until Easter, marking the beginning of winter tourism in the Engadin valley.

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Facade of a modern style chalet

Luxury chalet Chesa Lumpaz

Of course, these days St Moritz is globally renowned as the glamorous go-to, year-round Alpine resort where everyone from Claudia Schiffer and Robert de Niro to the Swedish royal family has been spotted. It has hosted the Winter Olympics twice, popularised sports such as ice cricket and snow polo and is home to the Cresta Run, a world-championship bobsled run made of natural ice – not to mention it being home to Michelin-star restaurants, Bond Street-style designer fashion boutiques, and  glitzy bars, clubs and hotels. “Historically and geographically, St Moritz has long attracted a crowd with a heavy Italian influence, but in the past couple of decades there has been a steady flow of international billionaires buying chalets here. They are attracted to the sophistication of the resort,” says Jeremy Rollason, head of Savills Ski, who specialises in the sale of chalets and developments in super-prime Alpine locations.

luxury interiors of a double bedroom with wooden chalet walls

One of the four master bedrooms, all fitted out in contemporary style but with traditional materials

Luxurious open plan living area with alpine views from double windowsWhile many of the top one per cent choose to base themselves in traditional ski-in, ski-out Suvretta (where a car is needed to get into town), the latest Savills property on the market offers something rather different – the rare chance to own (and rent) a seven-bedroom lakeside house right in the heart of St Moritz, next door to the Badrutt’s Palace hotel and just ten minutes’ drive from Samedan, the private-jet airport. “Chalet Chesa Lumpaz is one of those rare propositions; it’s contemporary rather than futuristic, quiet yet close to the main shopping precinct and has extraordinary views,” Rollason says of the property, which is for sale POA. “The designer Nico Rensch has expertly combined modern design with St Moritz flair.”

Read more: Why Blue Palace in Crete is a springtime paradise

Spread over five floors, the 890m2 house has a private wellness area (which includes a gym, hot tub, steam room, sauna and massage room), a ski room (with boot, helmet and clothes heaters) and an open-plan living area designed for socialising. “The house was built to entertain, with the living room at the top because you want to have the view when you’re awake not when you’re asleep,” explains Oli Stastny, whose company PPM Exclusive Services manages fully serviced private villas in St Moritz. “The aim with the design was to fuse local materials such as stone and wood in a modern way while keeping a cosy, Alpine feel. For instance, the bedrooms have wood-clad walls.”

There is not one master bedroom but four, all at the front to take advantage of the views of the lake. They are fitted with sliding walls so the configuration can change depending on the guests staying. Yet Stastny echoes Rollason in stating that it is the uniqueness of the property and its location that makes it truly special. “This is one of the only single standing houses in the centre of town, the rest are apartments. It’s also connected by an escalator that goes down to the lake and up to the shops and Badrutt’s Palace.”

Luxury interiors of a sitting room with a wall of book shelves

Luxury terrace with views over the mountains

The living room (above) and view from the living room on the top floor of the Chesa Lumpaz chalet

This feature could be especially handy for anyone attending the annual New Year’s Eve dinner at the hotel, which is one of the hottest events of the winter social calendar. Other unmissable dates for the diary include the long- established St Moritz Gourmet Festival every January, which is known for attracting star chefs from around the world (this year the line- up included Guillaume Galliot from Caprice at the Four Seasons Hong Kong and Nicolai Nørregaard from Kadeau in Copenhagen). And, in the summer, a jazz festival held in the Dracula Club (Norah Jones, Nigel Kennedy and Curtis Stigers were highlights in 2018); the annual gathering of vintage cars, the British Classic Car Meet; the Engadin Festival featuring ten high-calibre classical concerts and the Tavolata weekend, a celebration of food and music.

All of which proves that while winter sports might be one of the biggest draws to St Moritz – the resort is at 1,850 metres which means an excellent snow record and world-class skiing – there is plenty to entertain visitors in the summer months too. “These summer festivals are a great way of getting property owners back into the resorts as an alternative to the French Riviera which, especially last year, was extremely hot,” says Rollason. “In the summer you can windsurf on the lake and cycle the mountain trails. St Moritz is a genuine dual- season resort.” Exactly as Johannes Badrutt suggested all those years ago.

Find out more: chesalumpaz.com and savills.com/countries/savills-ski

This article was originally published in the Summer 19 Issue

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Baha Mar Rosewood luxury resort
Baha Mar Rosewood luxury resort

The Rosewood Baha Mar’s pool

There has never been a better time to luxuriate in the Bahamas, as Jenny Southan finds out at the new exclusive luxury resort of Baha Mar in Nassau on New Providence Island

In an ever-more tumultuous world, the idea of escaping to an island holds much appeal. New Providence is one of 700 islands in the Bahamas, and a dream for castaways who want more than one or two luxuries to be marooned with. Positioned on the pale sugar sands of Cable Beach, multibillion-dollar resort Baha Mar is setting new standards for expat living with a collection of private residences that are up for sale.

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How often have you said to yourself, “I wish I could just live here”, as a holiday comes to an end? Now, as well as hotel rooms for short-term sunseeking, the SLS Baha Mar and the Rosewood Baha Mar are offering a variety of homes, available from US$726,500 to $25 million. So, if it really was the trip of a lifetime, you can invest in living it all over again, whenever you want.

Luxury interiors of a large sitting room area with people drinking tea on the sofa

Public space of a large holiday resort

Rosewood Baha Mar and its grounds

With the first release in January 2019, the residences are hot new entrants to the market, and lovers of the Bahamian laid-back lifestyle, of pristine beaches, swimming pigs and rum cake, are snapping up purchase agreements already. The Rosewood has 87 one- to three-bedroom residences priced from $995,000, plus four three- to six-bedroom beachfront villas from $6.4 million to $25 million, each with its own private swimming pool. Meanwhile, the SLS, which is operated by US lifestyle hospitality company sbe and is now 50% owned by Accorhotels, has 107 one- to three-bedroom residences costing $726,500 to $4.2 million. House hunting has never looked so good.

What’s the difference between the two brands? While many of the perks are the same, Genevieve Conroy, vice-president of residential sales and marketing for Baha Mar, says: “The SLS is more contemporary. Residences have sleek white furnishings, and a modernist, minimalist flair coming through. They’re sexy and cool. The Rosewood is more elegantly traditional in style. Clients walk in and they definitely gravitate to one or the other.”

Not only can owners generate additional income from renting out their property, but they will qualify to apply for residency in this independent realm of the British Commonwealth. What is more, buyers may be exempt from income tax, capital gains tax or inheritance tax. From being able to bank in one of the world’s largest and most trusted financial centres, to reliable medical care, to international schools, supermarkets and buying a car, it is easy for people to transplant their lives here, whether they are relocating full- or part-time.

Read more: Inside one of the world’s most exclusive business networks

To have a home on Baha Mar is to live on one of the most covetable of Caribbean bases. Conroy says: “You have these two globally recognised brands in one of the best resorts in the world – that is formidable. Owners get butler and concierge services, complimentary valet, and we are one of the few resorts that doesn’t charge them a daily resort fee.” On top of this, people looking to decorate their new homes can make use of the resort’s superior arts programme. A dedicated local curator will help them choose (or even commission) Bahamian work to display. Owners also receive 15% preferential pricing in many of the resort’s restaurants, shops and spas.

Baha Mar has almost 50 restaurants and bars, with cuisines ranging from Mexican to Chinese. There are nine tennis courts (including grass), as well as a Jack Nicklaus signature golf course (with 24 free rounds of golf annually for homeowners ), VIP entrance to Baha Mar’s Bond nightclub and Platinum status at the largest casino in the Caribbean (007 fans will feel like they have a starring role in Casino Royale, which was filmed on the island). Residents are also gifted VIP access to NEXUS Club by the eponymous luxury hospitality company founded by singer-songwriter-actor Justin Timberlake, the Tavistock Group’s Joe Lewis, and golfers Tiger Woods and Ernie Els.

Being part of a branded community guarantees certain standards, as well as international neighbours from a variety of backgrounds. The offshore lifestyle, of course, is key. Baha Mar has its own private island, Long Cay, which can be hired exclusively for parties and which has its own rum tasting room. It also has VIP use of the superyachts (213-ft/65m) Eternity I and II for private charter. Quirky touches at Baha Mar include Airstream food trucks and a daiquiri shack on the beach. Although residents can use two on-site spas (one of which is a flagship ESPA), treatments can be arranged at home. Gourmet meals can be cooked by in-house chefs.

Open plan living area decorated in white contemporary furnishings

A residence at SLS Baha Mar

How can buyers choose between the SLS and the Rosewood? Luigi Romaniello, managing director at the Rosewood Baha Mar, says: “The residences at Rosewood Baha Mar offer owners the opportunity to bask in the comforts of a home while indulging in the benefits of a five-star, world-class, luxury resort. Owners also become part of the elite Rosewood Residences global network. Worldwide privileges include preferred rates, special food, beverage and spa benefits, and VIP courtesies and treatment across Rosewood Hotels and Resorts.”

Meanwhile, Richard Alexander, general manager of the SLS Baha Mar, says: “Ownership at SLS Baha Mar provides a Bahamian retreat for contemporary global citizens and the opportunity to connect with a discerning community. Blending sleek design, an impressive array of culinary offerings and elegant nightlife, SLS Baha Mar residences are a rare and unique proposition surrounded by sparkling turquoise waters. More than a home – they are ushering in a new era of glamour in the Caribbean.” Where do we sign?

Baha Mar living – the facts

Number of residences Rosewood: 91; SLS: 107
Price range Rosewood: $995,000–$25m; SLS: $726,500–$4.2m
Types of property Rosewood: one- to three-bed apartments with balconies; three- to six-bed beachfront villas with terraces, hot tubs, outdoor showers and workout areas; SLS: one- to three- bed residences with terraces and sea views
Tax advantages no income tax, corporate tax, capital gains tax, wealth tax or inheritance tax for most nationalities
Services and amenities NEXUS Club Baha Mar membership, 24 annual free rounds at the Jack Nicklaus Signature Royal Blue club, Platinum-tier status at Baha Mar Casino Club Blu, VIP access to Bond nightclub, VIP reservations at Baha Mar restaurants, concierge and complimentary valet
Nearest airports Lynden Pindling, 9.5km away; private jet terminals
Non-stop flights British Airways from London; American Airlines from Miami and Charlotte; Delta Air Lines, JetBlue and United from New York; Delta from Atlanta; JetBlue and Delta from Boston; United from Chicago; Air Canada and Westjet from Toronto; Bahamasair from Houston and Miami and Ft Lauderdale

Find out more: residences.bahamar.com

This article was originally published in the Summer 19 Issue

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Two businessmen standing beside a giant sculpture of a blue gorilla
Two businessmen standing beside a giant sculpture of a blue gorilla

Ricardo Guadalupe (left) with Richard Orlinski and one of his ‘Wild Kong’ sculptures

Luxury Swiss watchmaker Hublot is letting artists design their timepieces, and their customers and collectors love them. Rachael Taylor examines a new trend in horological branding

Hublot chief executive Ricardo Guadalupe was on a skiing holiday in the exclusive Courchevel resort in the French Alps when he spotted unusual sculptures rearing out of the powdery white slopes. The giant faceted animals, including a howling wolf, a chest-beating gorilla and a bright red Tyrannosaurus rex, were the work of contemporary French artist Richard Orlinski, and this chance encounter with a mountain-top menagerie would go on to inspire a surprise hit for Hublot.

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“Maybe Hublot was surprised, but I wasn’t,” laughs Orlinski, commenting on the success of the first watch he designed for the brand. “I don’t know if I have talent, but with my eyes I can see what people see. I’m a mainstream guy. When I like something, a lot of people like it.”

Indeed, Guadalupe has described the demand for Orlinski’s Hublot watches as “unbelievable”, and impossible to fulfil. The collaboration first started in 2017 with the Classic Fusion Aerofusion Chronograph Orlinski, a polished titanium skeletonised model with a sharply faceted case and bezel that mirrors Orlinski’s iconic sculptures. The Swiss watchmaker, passing creative control to an artist for the first time, created a modest run of 200 watches, unsure of how they would be received. The collection quickly sold out, attracting existing Hublot collectors, as well as aesthetes, art buffs and quite a few of Orlinski’s famous friends who were new to the brand.

A black wristwatch pictured against a black background

Hublot’s Classic Fusion Tourbillon Orlinski Black Magic

Since then, Orlinski and Hublot have partnered to create a further 10 editions of the watch. These include a vivid-red ceramic version that launched last year; the colour, which is technically very difficult to achieve and is exclusive to Hublot, matched a shade applied to many of Orlinski’s sculptures. For luxury collectors, there is the Aerofusion Chronograph Orlinski King Gold Jewellery, a 18ct solid-gold version set with more than 300 diamonds. And at the top of the range is the Tourbillon Power Reserve 5 Days Orlinski Sapphire, limited to just 30 watches, with a case made entirely from polished sapphire crystal.

Read more: Trevor Hernandez’s surreal urban photography

The faceted cases and bezels of Orlinski’s watches dazzle with light and shadow, adding a sculptural edge to the design. Keeping the watch functional, legible and wearable was important to Orlinski, who is himself a watch collector. “I know a lot about watches,” he says, but admits that until this collaboration his hoard did not include a Hublot as it was focused on vintage timepieces. “I wanted to make a mix between a watch and a sculpture – something you can wear every day, not something very strange.”

Hublot was not the first watch brand to come knocking at Orlinski’s door. Others had tried, but they offered the chance to customise rather than create. For Orlinski, this was not enough. “I always declined because they wouldn’t let me do anything,” he says. “Hublot treat me as a watch designer.”

Portrait of artist Richard Orlinski with one of his sculptures

Richard Orlinski

By giving Orlinski autonomy over the watches that bear his name, the mainstream magic that the bestselling French artist claims to wield has rubbed off on Hublot, making it a commercial success, while also giving it a dose of art kudos. The collaboration has also had benefits for Orlinski’s art, as the global exposure he has enjoyed while touring the world for Hublot events has widened his fan base.

Such synergy between the contemporary art and luxury worlds has led to many such hook ups, as brands use artists to inject fresh vigour into heritage labels. Last year, Chaumet celebrated modern African art by enlisting Kenyan graphic designer Evans Mbugua to create a collection of high-jewellery brooches, while Dior invited 11 artists, including Isabelle Cornaro, Li Shurui and Poppy Apfelbaum, to reimagine its Dior Lady Art handbag.

Side view of a red wristwatch

The Classic Fusion Aerofusion Chronograph Orlinski Red Ceramic

“Nowadays, art gives a credibility to brands,” says Orlinski. “A lot of them understand that they have to tell stories; selling things is not enough now. We live in the World 2.0, and things are changing so fast. If you want to stay in the game, you have to be open minded. People want something different.” It’s also, he says, about using popular art to engage with a wider audience: “Even if you are a luxury brand, you have to talk to everyone. If you only talk to the rich people, you’re dead. The brands that don’t change are going to die.”

Read more: Art collector Kelly Ying on the contemporary artists to watch

As art and watch collectors line up to own a wearable piece of Orlinski, Hublot plans to keep this particular point of difference very much alive and ticking. While the core design of the watch will stay true to its faceted form, Orlinski believes there are myriad possibilities for the future, such as fresh colourways, new materials and increasingly complex horological complications. And at Baselworld watch show in March 2019, the first line of Orlinski Hublot watches for women will be unveiled, opening up a whole new market. “This model will evolve a lot,” says Orlinski. “I have so many ideas, we can go on collaborating for 20 years. It’s just a matter of talent, energy and brainstorming.”

A man and a woman standing on stage holding a watch with street art behind them

Orlinski with actor Jacqueline Bracamontes at the launch of the Mexico variant of his Hublot watch

The case for collaboration

Hublot, like most watch brands, is best known for its sporting collaborations – its long-running partnership with Ferrari continues to be the vanguard of such alliances. Deals like this, and its sponsorship of the Fifa World Cup in Russia last year, are, according to chief executive Ricardo Guadalupe, the “premier league” of collaborations, to use a suitably sporting analogy. Uniting the worlds of timing and art is a less obvious strategy, but brings other benefits that Guadalupe is keen to cultivate.

“We’re always looking for new inspirations, and we have found that we should not stay in our industry, but go outside,” he says. “When you come with something unique and different, I think consumers are really waiting for that.”

Read more: Why you need to see Sarah Morris’ latest exhibition at White Cube, London

As well as working with Richard Orlinski on his hugely popular line of faceted watches (“The demand is still unbelievable. We can’t keep up with it”). Hublot has also engaged Los Angeles-based street artist Tristan Eaton and London tattoo studio Sang Bleu to reinterpret its Aerofusion and Big Bang models.

“[Working with artists] positions us as a trendsetter in creating new designs for watches and this is really important,” says Guadalupe. “We are at the beginning of the process with Richard Orlinski, with the tattoos, so this is something really new that is appearing in our world. Probably it will bring new consumers into our brand, but it also allows our actual consumers that love Hublot to buy a new watch. You must bring always something different and innovative. [Through art] we are creating a new way of making watches.”

Find out more: hublot.com

This article was originally published in the Summer 19 Issue.

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