Sanctuary Baines’ Camp, bordering the Moremi Game Reserve and the Okavango Delta, is ideally placed for wildlife watching

Nobody wants to go where everyone else has been. Creating a holiday that eschews the well-trodden tourist trail requires knowledge, contacts and experience. James Parry speaks to ultimate tour operator Abercrombie & Kent to see how they create experiences beyond expectations, from the best view of a solar eclipse in Argentina to a private tour of the Bolshoi with an ex-ballerina as your guide

In our increasingly crowded world, it’s difficult to ‘get away from it all’. We often reminisce about the places we visited long ago – that seaside holiday when you and your friends were the only people on the beach or that time you visited a beautifully tranquil temple and got a guided tour by one of the monks. And though our memories of bygone holidays may be rose-tinted, it is certainly true that getting off the beaten track today has never been more difficult. Queues, timed tickets and a throng of visitors brandishing selfie sticks are often part of the price you pay for seeing more of the world.

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The travel market is starting to recognise that some travellers would like a more engaging, authentic experience abroad, one where they can create a personal connection to their destination. Abercrombie & Kent (A&K), the bespoke travel company created by adventure pioneer Geoffrey Kent, has been specialising in highly personalised itineraries that are designed to match each traveller’s interests and passions since 1962. A&K’s clients want more than a sight-seeing tour, and Kent and his team are specialists in what’s known as ‘experiential travel’, conceiving trips that “inspire our guests to look at the world in a new and different way”.

Chile has some of the world’s most spectacular vineyards

However much input you may want to have in your itinerary, a wide network of contacts is useful, and A&K’s global staff – which numbers over 2,500 – leverage their detailed local knowledge and send their team members on fact-finding missions so they can devise trips full of unusual venues and experiences.

In Cambodia, A&K’s contacts extend beyond the temples, cultural landmarks and eco-tourism spots; it has also built relationships with art experts and curators to offer insider access to the country’s thriving creative industries. If you’re passionate about craftsmanship, the chance to spend time in an artist’s workshop gets to the very heart of what makes a place tick. One visit included the opportunity to spend time with artisans who are preserving and promoting traditional Khmer lacquerware techniques and whose pieces have been commissioned by brands such as Cartier, Hermès and Louis Vuitton. On another trip, A&K arranged a stopover to a Khmer couture designer to see how locally sourced fibres are used to hand-make bespoke fabrics that are now making it onto the catwalks of Milan and Paris.

Eric Raisina, a couture designer in Cambodia

For dance lovers, the trip of a lifetime might involve witnessing the legendary dancers of the Bolshoi in Moscow – not just performing, but in rehearsal. Elizabeth Patch, private client manager, organised one such behind-the-scenes visit for a client, who commented on “the unstaged emotion and raw-life element of the practice room”. The experience also includes a tour of the legendary institution led by a former ballerina who offers first-hand recollections of a life dancing on stage and regales her guests with stories of landmark productions and celebrated prima donnas. Guests are also shown the seamstresses’ workshop, where every costume is hand-made, and the visit is topped off with an attendance of the performance itself.

Read more: Ferrari designer Flavio Manzoni on collaborating with Hublot

Behind the scenes at the Bolshoi in Moscow

Time and again, travellers’ most memorable experiences are drawn from the people they meet. In Chile, one possible itinerary sees visitors spending time at Casa Marín, the award-winning winery of Maria Luz Marín – one of the most influential women in the global wine industry. Marilú, as she is usually known, bucked the trend in the male-dominated world of viniculture by going out on her own to produce premium wines from an estate that most experts said was too close to the sea for vines to thrive. Today she shares her knowledge – and some of her finest vintages – with guests at La Casa.

Renowned chef Francis Mallmann’s unique Siete Fuegos open-flame cooking techniques in Argentina.

One of the greatest joys of a bespoke holiday is delegating logistics to the experts – even the weather. Earlier this year, a special programme was arranged for a group of clients to witness the total solar eclipse visible across parts of South America on 2 July. The A&K team in Argentina had to identify the best possible location for a luxurious camp from which to view this momentous event. “We chose two different places, based on the optimum vantage points, and had to decide at the last minute which one to use, after we knew what the weather was doing,” says Veronica Curtis, A&K country manager for Argentina. “We were prepared for one area to have more cloud cover than the other, so we had helicopters on standby ready to take the group to whichever site had the best view of the eclipse.”

Read more: Lenny Kravtiz on his creative vision for Dom Pérignon

A rare view of the total solar eclipse in Argentina this summer

For travellers who balk at overcrowding, the ultimate luxury would be a visit to a unique venue on an exclusive basis. This applies not just to cultural landmarks, such as the Mount Etna Observatory in Italy – one of many private tours that A&K has made possible – but also to accommodation. Hotels and lodges are selected to reflect the distinctive character of each destination. Think lesser-known gems, such as the boutique Temple House in Chengdu, China, which artfully combines a restored imperial courtyard with chic modern interiors, and Angama Mara, a luxury safari lodge dramatically perched on the edge of Kenya’s iconic Great Rift Valley in the midst of what has been described as the ‘greatest wildlife show on Earth’.

Abercrombie & Kent has spent decades honing its instinct for what makes truly meaningful, one-of-a-kind trips. Beyond the planning and preparation, experiential travel requires imagination on the part of the organiser and the traveller. After all, a successful journey will take you to a place you’ve always dreamed about, but a wildly successful trip might just take you to a place you’ve never even heard of.

Another side of the red city

The YSL Museum in Marrakech

The sandstone walls and souks of Marrakech in Morocco are a well-established stop on the mainstream tourist route, but you can also experience some of the city’s more remarkable sights in a totally original way: without the buzz of the crowds. Bespoke private access can be arranged to many of the city’s cultural venues, offering you the chance to soak up the atmosphere at your own pace. Options include an after-hours private tour of the Yves Saint Laurent Museum, a visit to an Arab horse stud farm, and exclusive occupancy of the privately owned estate of Dar El Sadaka, designed by the celebrated French installation artist Jean-François Fourtou and home to his whimsical architectural masterpieces, The House Fallen from the Sky and The Giant’s House.

Discover A&K’s portfolio of travel tours: abercrombiekent.co.uk

This article was originally published in the Autumn 19 Issue.

andBeyond game drive in the Serengeti

Joss Kent is a born adventurer. Son of LUX columnist and Abercrombie & Kent CEO Geoffrey Kent, Joss left behind the family legacy to run luxury travel company, andBeyond.

With safari camps all over Africa, and hotels and lodges in select locations across Asia and South America, andBeyond is renowned for its creative approach, commitment to sustainability and spontaneous guest surprises (think champagne breakfast served at sunrise under an ancient baobab tree in the African bush).

Digital Editor Millie Walton speaks to CEO Joss Kent about the excitement and challenges of creating luxury escapes in some of the wildest places on earth

Joss Kent

LUX: What makes andBeyond different from other luxury travel companies?
Joss Kent: What sets us apart is our 27 years of experience and the passionate people who make up the andBeyond team. I am fortunate enough to run a company that is full of talented people who care deeply about what they do. They are, I think, principally driven by the belief that they can make a difference in the world we live in. It is andBeyond’s sole purpose to strive to leave our world better than we found it through our impact model of care of land, wildlife, and people. Alongside this, we also offer extraordinary guest experiences in Africa, Asia and South America.

LUX: andBeyond works with architects to create unique safari camps that differ from the traditional camp image, such as the andBeyond Sandibe Okavango Delta Lodge. What’s the andBeyond design brief? Is there one?
Joss Kent: With a more aware breed of traveller looking towards responsible luxury travel, lodge design is rapidly evolving. As a result, we are focusing our energy and time on trying to make sure that we build sustainably but, at the same time, don’t lose the creative edge that differentiates our guests’ experience. Our large number of lodge refurbishments and new builds showcases the wide range of design that the company’s portfolio encompasses. At the same time, we make sure that sustainability is an entrenched part of the design process. We believe that less is often more and emphasise the field experience that our rangers, guides and hosts offer over opulent lodge design. I believe that the game lodge of the future has a light footprint and uses 100% renewable energy. It uses no plastic, has a zero-carbon offset, a sensitive ecological footprint and a sensitive design, with a strong sense of place.

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LUX: Lots of people assume that luxury and sustainability don’t mix, but andBeyond is proving otherwise. What are some of the sustainability challenges that you are currently facing?
Joss Kent: Because some of the areas where we operate are in less developed countries, certain services are not readily available. For example, in South Africa recycling is easy to do. We have helped to set up community businesses near our lodges that collect our recyclable waste, sort it and sell it on to bigger recycling companies. In countries such as Botswana, Tanzania, Kenya or Namibia, which are less developed or where our lodges are a lot more remote, this is not as easy to do. In these cases, where we cannot recycle, we try to reduce our waste as much as possible.

We encounter similar problems when trying to source more sustainable goods and materials, for example, glass bottles. In some cases there are not available locally and we would be forced to import them. We then need to follow best practice in environmental offsetting, making use of the best compromise available and using other means to offset the impact that we cannot avoid.

andBeyond Bateleur Camp in Kenya’s iconic Masai Mara National Reserve

LUX: What do you understand the term ‘transformational travel’ to mean, and have you seen a shift in terms of your guests’ demands or expectations in recent years?
Joss Kent: Travel has evolved from the adage of taking only photos and leaving only footprints. The world’s wild places need us to do better than that. Now it’s about taking memories and leaving a legacy. These days, we find that guests want to be far more actively involved. Whilst spotting the Big Five on safari is inevitably a key goal and reason for staying at an andBeyond lodge, our guests also want to engage with the local communities and actively participate in conservation initiatives where possible – to have a sense of purpose when travelling.

In addition, more and more often travellers are time-poor and, consequently, want to have immersive and authentic experiences in a short space of time. In response to this demand, we have created a set of Small Group Journeys that are designed to cater for specific interests. Examples include the East Africa Photographic Expeditions, the Snow Leopard Expedition in the far north of India and our Mobile Camping Expeditions in Botswana.

Read more: Magical Mountain Touring in Andermatt, Switzerland

We’re also seeing that our guests want to invest in themselves and their families by meeting different cultures and learning from them. We have guests who want to improve their overall health – journeys that include meditation and yoga-focused retreats, such as the ones we offer in India, are becoming increasingly popular. The latest addition to our lodge portfolio, andBeyond Vira Vira in Chile, has a farm-to-table food focus and everything from the kitchen is organic, local and in-season. We’re increasingly incorporating wellness into our African safari experience – andBeyond Bateleur Camp just reopened in Kenya’s Masai Mara with a dedicated spa and fitness centre that overlooks an unbroken Mara vista, while andBeyond Phinda Rock Lodge reopened last year with a new rooftop deck for sunrise yoga and meditation.

LUX: andBeyond is known for offering some of the best wildlife experiences in Africa, but of course, you can’t guarantee that you’ll spot any animals. How do you still ensure that your guests have a fulfilling and exciting experience?
Joss Kent: Whilst offering exceptional wildlife viewing is a significant part of what we do, we have seen an increased demand for participative experiences whereby guests are looking for more than just spotting the Big Five. At andBeyond we pride ourselves on delving deeper into offering experiences that engage with the communities too.

We have been breaking down the barriers and including guests in the activities that take place behind the scenes in terms of conservation and community. For example, we offer guests staying at our reserves in South Africa the opportunity to get involved in elephant collaring and rhino notching, both activities that are necessary in monitoring wildlife populations when faced with the growing threat of poaching and decreasing habitat.

At andBeyond Mnemba Island and andBeyond Vamizi Island, where turtle nests are identified and carefully protected, guests travelling at the right time of year can safely escort hatchlings to the sea. We have also just launched two new Small Group Journeys: the Oceans Without Borders Small Group Journey and the Phinda Impact Journey. The former takes place on andBeyond Vamizi Island and is hosted by Dr Tessa Hempson, one of the leading Marine Biologists in East Africa. Here, guests will delve into the fascinating field of marine conservation and gain first-hand knowledge of significant environmental issues affecting the world’s oceans. The latter takes place at andBeyond Phinda Private Game Reserve in KwaZulu-Natal, South Africa. Whilst traditional game drives are integral to this safari experience, it also incorporates elements of our ranger training curriculum, as well as selected conservation activities.

An andBeyond boat safari in Botswana

Another differing experience is the insightful tours that we offer along with our community development partner, Africa Foundation. Our ethos of Care of the Land, Care of the Wildlife, Care of the People guides everything that we do and, through our work with Africa Foundation, we have been able to bring meaningful change to the communities around our lodges through education, providing clean water, healthcare, and small business development projects chosen by the communities. Whilst we have been arranging community visits and animal conservation activities with guests on more of a bespoke basis, we have also created philanthropic itineraries including Travel with Purpose in South Africa and Travel with Purpose in Kenya with the view to showcasing more than only seeing the Big Five when in Africa. Guests can choose to follow these itineraries as they stand or we can customise an itinerary to fit a guest’s specific interests. Through these experiences we ensure our guests are fulfilled and take away lasting memories and, in their own way, leave a legacy.

Read more: Founder of photo basel Sven Eisenhut on the art of photography

LUX: Many luxury hotels are embracing technology as a way of fulfilling guest experiences. How do you meet the demands of technologically hungry generation whilst still providing a sense of escape?
Joss Kent: We find that our guests want to disconnect from technology and reconnect with families and friends, sharing a meal and talking instead of everyone being distracted by their personal devices. We make this easier to do by trying to limit the connectivity options at our camps to our designed-by-nature lodge rooms, such as at andBeyond Sandibe Okavango Safari Lodge. After all, why stare at a screen when you could be looking out on the best of the Okavango Delta?

LUX: Alongside the camps in Africa, andBeyond offers travel experiences in a handful of destinations across Asia and South America, such as the Maldives, Bhutan, Chile and Peru. Why those particular destinations?
Joss Kent: These days, travellers are looking towards lesser discovered destinations and this is where we choose to operate.

In terms of the countries that we operate in, our vision is necessarily a long term one, as meaningful conservation and community development work takes a long time to develop, implement and measure. It has taken andBeyond 27 years to achieve our vision in Africa and we are continually developing and refining our activities there.

Private plunge pool at the andBeyond Phinda Rock Lodge suite

In Asia and South America, it is our intent, over a medium to long period of time, to replicate what we have done and achieved in Africa. Over the past two years we have started by establishing solid operating platforms (people, offices, touring and ground handling capabilities) on these continents and in those countries that we have chosen for the expansion of the andBeyond vision and model. This is vital, as it means we can now start to engage with governments, NGOs and individuals in seeking out areas of meaningful conservation impact and doing detailed assessments of whether our model will practically work. We have been actively in that assessment stage for 12 months now. It is as a result of the assessment phase that we are now specifically focusing on Bhutan, Sri Lanka, Chile, Argentina and Peru (the Amazon) as the core countries in which we can actively expand our model and vision.

Very soon we hope to have news on some big ideas that we believe in time will become very meaningful conservation and community development projects. They span large geographic areas and are complex and will take time to come to fruition. In parallel, we are close to announcing our first lodge on the ground in Asia (Bhutan) and have just made an announcement regarding andBeyond Vira Vira in South America (Chile). These all form part of the important build-up of our presence and capabilities and are the forerunners of the impactful 3Cs model work that will follow.

Read more: Luxury perched in the Himalayan foothills of North East India

LUX: andBeyond runs a number of community projects. How do you decide where to focus the company’s philanthropic efforts?
Joss Kent: We work collaboratively with our community development partner, Africa Foundation, whose methodology is based on a collaborative, consultative approach. Africa Foundation listens to the needs identified by the communities themselves and guides them in the process of considering the appropriate projects to address these needs. It then works directly with a project committee, consisting of community members who have been proactive in engaging with local stakeholders. Each project is led by a local champion from the community. Africa Foundation focuses on four key development areas that support community empowerment: education, healthcare and clean water, small business development and environment and conservation. Whenever we are looking to build or acquire a new lodge, we ensure that our impact model can be put into practice in every way so that it benefits the land, wildlife and people. Therefore, there are community projects taking place at each of our owned and managed lodges.

LUX: What’s next for andBeyond? Any upcoming openings?
Joss Kent: We have a lot of exciting projects in the pipeline, including the continued revamp of our existing lodges, the rebuild of andBeyond Phinda Homestead in South Africa (due to open in September). The refurbishment of andBeyond Bateleur Camp in Kenya is almost completed and andBeyond Phinda Vlei Lodge in South Africa also recently reopened with a new look. We also have the brand new andBeyond Tengile River Lodge in the prestigious Sabi Sand Game Reserve opening in December.

Over the past three years we have also taken major steps forward in our long-term goal of exporting our impact model out of Africa and into South America. We believe that the expertise and knowledge we have gained in Africa can, in time, create a meaningful impact on this beautiful continent and we are thrilled to be managing our first lodge in South America. As of September, andBeyond Vira Vira in the Chilean Lake District will be added to our expanding portfolio of lodges. For Asia, watch this space! We have exciting developments in the pipeline for Bhutan.

andBeyond Serengeti Under Canvas guest tents

LUX: Do you have a favourite andBeyond camp, and why?
Joss Kent: While all the andBeyond lodges have their own distinct feel, I have to admit andBeyond Serengeti Under Canvas is a favourite of mine. It really does take you back to the time of the old mobile safaris. The camp has a very light footprint, and the experience is all about the guide, the habitat and the wildlife, which are only separate from you by a thin layer of canvas. It gives guests the chance to really unplug in a technical world. There is nothing that beats relaxing around a proper campfire, or the bush TV, as well call it. Here you can fall asleep to the sounds of the Great Migration, curled up against a hot water bottle, and wake up to the sunrise peeking through the canvas flaps of your tent. At the end of a great day out in the bush, preferably walking, you can relax under a piping hot bucket shower under an African night sky.

LUX: How do you relax?
Joss Kent: I love outdoor activities like mountain biking, trail running, kite surfing, polo and riding. I have also recently got into night-time meditation using the Headspace app.

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In Kenya at Sanctuary Olonana, Abercrombie & Kent guests have the opportunity to go on walking safaris and take survival lessons led by Maasai warriors. Image supplied by Abercrombie & Kent

Luxury travel is evolving, but who’s driving the change? Millennials, says Abercrombie & Kent Founder Geoffrey Kent. Welcome to the age of transformational travel.

The first generation of digital natives, millennials, as defined by the Pew Research Center, were born between 1981 and 1996. This age group – which we increasingly need to recognise for their affluence and significant spending power – have led the way in redefining what the term ‘luxury’ itself means.

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Prior to late 2007, luxury was linked to ostentatious spending and opulence. Within the travel industry this equated to first-class flights, five-star hotels, Michelin-starred restaurants and designer souvenirs. After the global recession, a major shift occurred, and luxury has become much more experiential.

‘Experiential travel’, and its evolutionary step of ‘transformational travel’, are the industry’s biggest trends. Millennials have rejected the term ‘tourist’. They don’t want to visit a destination to trod well-worn tourist trails, eat at restaurants that cater to non-residents and have pictures on the menu, or meet the same type of people they see in their local coffee shop on the way to their 9:00 am meeting. Millennial travellers want total immersion in a destination and want to make connections with interesting local personalities.

The Ganden Sumtseling Monastery in the Yunnan Province, China. Image supplied by Abercrombie & Kent

In the last decade, as an industry, we have seen this generation beginning to travel in style despite economic uncertainty. Just-published studies reveal that millennials see travel as more important than buying a home, paying off debt or investing in a car. Wary of investing for the long-term, they spend freely on travel, seeing it as an investment in themselves.

Read more: An aesthetic adventure in India’s chaotic capital Delhi

The next step beyond experiential travel, which is becoming ubiquitous and therefore unappealing to millennials, is transformational travel. In an excellent article, Vogue magazine has called transformational travel, ‘experiential travel, but a step further – defined by a shift in perspective, self-reflection and development, and a deeper communion with nature and culture’. More than memory making, it is the type of travel that inspires an inner journey and leads to life changes when travellers return – and exactly the type of travel worthy of investment by these 20 and 30-somethings.

There is nothing new in the transformative power of travel, or young people looking to step out of their comfort zones as they develop and grow as global citizens. Think of the Grand Tourists (young aristocratic men touring Europe in the 17th and 18th centuries) or the Beat Generation on epic American road trips. Change – through the broadening of one’s horizons – is palpable when one travels.

Geoffrey Kent outside a safari tent in Manyara, Tanzania. Image supplied by Abercrombie & Kent

In 1958, when I was 16, I rode a motorbike from Nairobi to Cape Town. On this 3,000-mile journey of self-discovery along some of Africa’s most dangerous roads, the mantra that I would build my life and business upon came to me: adventure by day, security and luxury by night. More than 55 years after founding A&K, I still like to push my boundaries (by day) and like to encourage travellers to expand their horizons.

In southwest China, A&K guests meet with the ‘Living Buddha’ at the Songzanlin Monastery in Shangri-La in Yunnan province, a Tibetan autonomous region. This exclusive, one-to-one interaction gives A&K guests a profound understanding and insight into this traditional culture.

The Lion King is many children’s first introduction to Africa. At A&K, we’ve arranged for millennials and their young families to watch the film on a large screen in the middle of the bush, followed by walking safaris and survival lessons from Maasai warriors – the live-action version of “the circle of life.”

Do these kinds of experiences have the power to transform a person’s life… I think so.

To find out more about Abercrombie & Kent’s luxury travel experiences visit: abercrombiekent.co.uk