artist with artwork
portrait of a man in front of artwork

Photograph by David Taggart

Jeff Koons is the world’s most expensive living artist, creating works that reflect modern life in their interplay with kitsch, materials and art history. Koons chats to Millie Walton about communication, how art brings the sublime into the everyday and pink inflatable rabbits

Jeff Koons is making me sweat. He’s ten minutes late to our Zoom meeting, and at this stage, I’m unsure whether he’s forgotten, or I’m unwittingly engaged in some kind of power play.

Something I realised in preparing for this interview is that almost everyone has something to say about either Jeff Koons as a person or his work. One of my favourite anecdotes goes something like this: “My friend went to a house party and had sex beneath a Jeff Koons, and said it was the way they’d like to die someday.” When I heard it, I thought that’s probably exactly the type of story an artist who is famed for making explicit artworks of himself and his ex-wife Ilona Staller (who was also a porn star known as La Cicciolina) and shiny balloon sculptures would love to retell to fawning art collectors at swanky gallery openings in New York. It’s hard not to make assumptions about one of the world’s most famous and controversial artists.

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red balloon dog sculpture

Jeff Koons, Balloon Dog (Red) (1994–2000). © Jeff Koons, photo: Mike Bruce, Gate Studios, London/Courtesy the Royal Academy of Arts, London

A young, attractive woman (one of Koons’s studio assistants, perhaps) enters the screen to test the audio and camera, before he finally sits down, checks his ‘earpods’ are in place and gives me a Hollywood smile. At 66 years old, with gleaming white teeth, a full head of hair, barely any visible wrinkles and the glow of health, Koons could pass for early forties. He speaks precisely and slowly, maintaining eye contact and frequently dropping my name into the conversation, which has the destabilising effect of making everything he says seem both deeply profound and strangely orchestrated. “Millie,” he says mysteriously at one point. “What’s really interesting and beautiful about art is that what’s relevant and new is really quite ancient.”

porcelain sculpture

Jeff Koons, Michael Jackson and Bubbles (1988). © Jeff Koons. Photo Tom Powel Imaging

Rising to prominence in the mid-1980s in New York, alongside Jean-Michel Basquiat, Richard Prince and Keith Haring, Koons has long advocated the idea of ‘accessible’ art. He takes everyday objects and pop icons as his subjects, often rendering them at a huge scale to disrupt cultural hierarchies and unsettle the viewer’s sense of perception. Of the making of Michael Jackson and Bubbles (1988), for example, a white and gold porcelain sculpture of the musician and his monkey, the artist says, “I was really trying to make a connection with Renaissance sculpture and to show that something we can acquire in a gift shop can have this important meaning to us in life, and as much relevance to excite and stimulate us as the Pietà.”

Read more: Sophie Neuendorf on new wave collecting

Over the years, critics haven’t been so open-minded. His work has been variously labelled as “vacuous”, “crude” and “lazy”, but this has only increased his popularity. In 2019, Rabbit (1986), a metre-tall stainless-steel copy of a plastic inflatable bunny, sold for more than $91 million at Christie’s, breaking the record for a work by a living artist sold at auction set in 2018 by David Hockney’s 1972 painting Portrait of an Artist (Pool with Two Figures), a record previously held by Koons himself. That might seem like an eye-watering price, but his work is highly technical and expensive to produce, which has, in the past, led to delays in completion and major lawsuits. In 2018, billionaire financier Steven Tananbaum sued Gagosian over the delayed delivery of three of the artist’s sculptures. Then, earlier this year, the artist shocked the art world by announcing his decision to drop both Gagosian and David Zwirner and to be represented worldwide exclusively by Pace Gallery, stating, “The most important thing to me is the production of my work and to see these artworks realised”.

silver sculpture of a rabbit

Jeff Koons, Rabbit (1986). © Jeff Koons. Photo Tom Powel Imaging

The desirability of his work comes not just from the promise of drama and luxury. There’s also an appealing sense of playfulness, nostalgia and recognition to be found in his vibrant colours and simple visual language that recalls a childlike innocence. “When we’re young, we’re more curious. We absorb tremendous amounts of information very quickly because we’re open,” he says. “Eventually, people start shutting down and making all of these judgements. I try to open myself up to everything.”

Koons is a ‘conceptual’ artist: a visionary, rather than a maker. He has multiple studios and a team of more than fifty people producing the ideas that he dreams up. It’s an approach to art-making that allows him to “have feelings and sensations, but not to be dependent on the hand”. It also allows him to pursue “Duchampian ideas” by taking a more “objective” viewpoint. Whether one can truly detach oneself from one’s own thoughts is debatable, but what’s important is the intention behind the work and, for Koons, that often comes from a personal experience or encounter with a material, colour or form. As a younger artist, for example, he recalls buying a pink inflatable rabbit and a yellow and green inflatable flower which he placed on mirrors propped up against the wall. “The colour, the reflection and this association was so intense, I had to go have a couple of beers to really come down from the excitement,” he says.

artist with artwork

Koons photographed in his Manhattan studio in 2021 with a work in progress. Photograph by David Taggart

His focus now is more on being in dialogue with the viewer than himself. “There’s joy in sharing the human potential with others, instead of just with the self,” he says. This idea of exchange is perhaps most evident in the artist’s ‘Gazing Ball’ series (2012–) in which he places a blue, mirrored, hand-blown glass gazing ball within a classical piece of art, such as Leonardo’s Mona Lisa. The ball reflects the surroundings and the viewer, literally drawing them into the work of art. For Koons, the object relates to his childhood in York, Pennsylvania where he recalls seeing gazing balls in people’s gardens. “I’ve always loved the generosity of [the gazing ball], but also that it’s a lawn ornament. It’s something that can be looked at in a very profound way and at the same time it’s frivolous,” he says.

Read more: How Durjoy Rahman’s art foundation supports cultural collaboration

painting with sculpture

Gazing Ball (da Vinci Mona Lisa) (2015). © Jeff Koons. Photo Tom Powel Imaging

The same could be said for many of Koons’s sculptures, which, at the very least, teach us that outward appearances can both charm and deceive. The reason he so often works with stainless steel is that it’s both highly durable – “A kind of a proletarian material; if people wanted to melt [the works] down to make spoons, forks, pots and pans, they could,” he says – and shiny in appearance. One of the artist’s most iconic pieces, Balloon Dog, explicitly plays with these material qualities by suggesting the bulging soft surface and lightness of a balloon while harnessing the sculptural strength of the metal. “Only the surface has a visual luxury, and when I say a visual luxury, I’m speaking about the excitement of stimulation, reflection, abstraction and change,” he explains. “That’s the type of luxury that my works are interested in.”

public sculpture of a ballerina

Jeff Koons, Seated Ballerina (2017) at the Rockefeller Center, New York. © Jeff Koons. Photo Tom Powel Imaging

Has the material worth of his work changed the way he feels about his practice, and art in general? “I love art, I love the idea of how it can really better the lives of people as an educational tool. It informs us, not only of our history, but of all the human disciplines, how we can incorporate them, fit them into our lives. It’s always a dialogue about becoming,” he says. “If the market, at some point, became interested in me, I’d like to believe it was because I was able to communicate some of those ideas to people, and that they found relevance in the belief of this type of transcendence.”

Find out more: jeffkoons.com

This article was originally published in the Autumn/Winter 2021 issue.

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shiny balloon dog sculpture
shiny balloon dog sculpture
Although Jeff Koons has had a profound impact on contemporary art and remains one of the world’s most influential artists, recent data supports a strong decline in his market, reflecting the tastes of a new generation of art collections and wider cultural shifts. Sophie Neuendorf reports

“I love the gallery, the arena of representation. It’s a commercial world, and morality is based generally around economics, and that’s taking place in the art gallery,” Jeff Koons

The above quote perfectly sums up the ethos and reputation of Jeff Koons. Love him or hate him, Koons has shaped contemporary art in profound ways over the course of the past few decades. One of the reasons for this is that his work is globally recognisable and relatable – you don’t need to have studied art history to understand where he’s coming from although if you have there are deeper layers to be found. In a sense, he bridges the gap between high and low culture.

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Koons rose to fame in the 1980s, developing iconic works such as Michael Jackson and Bubbles (1988), the Made in Heaven (1990–1991) series, and Puppy (1992), which has been installed in Sydney Harbour, Bilbao, the Palace of Versailles, and Paris. While he’s most closely associated with his brightly coloured, shiny, oversized sculptures of kitschy souvenirs, toys, and ornaments (see his Celebration (1994–2011) series), Koons continues to seek new and surprising outlets for his creativity. In 2017, he teamed up with the luxury brand Louis Vuitton to produce an edition of bags printed with iconic European paintings, and more recently, he teamed up with high-street brand UNIQLO to create a line T-shirts and hoodies printed with some of most famous sculptures.

art auction graph

Courtesy of artnet

In 2019, his fame seemed to reach an all time high: Rabbit sold for a record-breaking $91.1 million at Christie’s auction house, making him the most expensive living artist. However, according to the artnet Price database, that single work accounted for the lion’s share of the artist’s $100 million (approx.) auction total that year. In fact, since peaking at more than $150 million in 2014, the artist’s  overall auction volume has been slowly trending downward. In 2020, it was down to less than $3 million. While the pandemic undoubtedly played a role in the decrease of sales and things have picked up slightly since (to about $36 million to date) it’s still a far reach from earlier years. More worryingly, 48 (20%) of the 239 Koons lots offered this year at auction have failed to sell entirely.

Read our interview with Jeff Koons from the Autumn/Winter issue

Over the past few years, major cultural shifts in the art world and beyond have contributed to the rather rapid depreciation of the Koons market. First and foremost, there has been a generational shift, with a new group of young collectors becoming the driving force behind the rise of Ultra Contemporary artists and a wider change in tastes. Peers of the BLM, MeToo, and climate change era, these young collectors are looking for more depth and meaning than Koons’ shiny kitsch seems able to offer. Quite possibly, the extravagant prices and controversial subject-matter (namely Koons’ Made in Heaven series which featured explicit images of his former wife, porn star Ilona Staller) have, ultimately, overshadowed his career, but this change can also be seen as a natural evolution. In fact, the only category in art that is more or less immune to changes in taste are the ultimate “trophies” that are so exceptional and rare in quality that anyone able or prepared to spend more than $100 million on a single artwork cannot afford not to go after them, if and when such works become available. Nearly everything else is and always will be affected by the evolution of culture.

art market graph

Courtesy of artnet

Additionally, and importantly, the health crisis of the past two years has had a profound impact on not only the art market, but also on the popularity of the hyped pre-pandemic artists. Internationally recognisable artists such as Richard Prince and Takashi Murakami have also seen a depreciation in their average prices at auction, indicating a decline in their popularity. Perhaps, this is because these figures are seen to be representative of a pre-pandemic era, an era which was more superficial and frothy than today’s.

Read more: The Best Art Exhibitions to See in January

Koons currently ranks as number 57 in artnet’s list of the top 300 most popular artists, but if the market is anything to go by, he’s in danger of slipping off it altogether. “For me, at a certain point it became so much about the money that I couldn’t look at a shiny outdoor [Koons] sculpture without thinking about dollar signs,” commented American art advisor and specialist in modern and contemporary art Lisa Schiff. “When it becomes too much about the money, it’s just not interesting. I feel like where he started is somewhere very different from where he went.”

Now, Koons’ new dealers at Pace Gallery (the gallery announced exclusive representation of the artist in April after he left Gagosian and David Zwirner) are faced with the daunting task of rekindling his market. His latest works –  stainless steel replicas of porcelain figurines – are set to appear in a solo show at Pace New York in late 2023 but only time will tell if the market can be swayed once more in his favour.

Sophie Neuendorf is Vice-President at artnet. Find out more: artnet.com

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art installation
art gallery exterior

Exterior of Pace Gallery in Geneva Gallery. Photograph by Annik Wetter. Courtesy Pace Gallery.

Leading art gallery Pace has long pioneered digital innovations in the art world, and recently announced its first dedicated platform for selling artists’ NFTs. Ahead of the launch in September, LUX speaks to Valentina Volchkova, head of Pace Geneva, about art market trends, collecting habits and Jeff Koons

woman with arms crossed

Valentina Volchkova

1. These days, art collectors can purchase art in various different formats, such as NFTs or tokens, and galleries such as Pace are accepting cryptocurrency as payment. What do you think has brought about these changes?

I look at it as a global subject: life evolves, culture evolves. I joined Pace 12 years ago and I have seen the constant evolution and innovation within the gallery. Marc Glimcher (the gallery’s CEO and president) is very innovative and is always looking for artists and places where people are not expecting to see us. We have, for example, opened a gallery in Palo Alto. In some ways, that decision wasn’t so surprising because there is a pool of collectors and artists who are interested in showing in this corner of the world, but at the same time, we are introducing audiences, from diverse backgrounds, to art that is different to what they’d see somewhere like the Met.

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The pandemic has also changed a lot of the ways in which people consume, interact and get curious about art. It opened up, for us at least, a whole new world and access to artists, to collectors and to press. Before I joined Pace, I opened my own gallery. I was 21 and the gallery was in Paris, in a very conservative place, in Saint Germain, and you would see that people didn’t actually feel comfortable entering the space. Perhaps, it’s because people feel excluded from that environment or think that they have to buy something if they go in. The pandemic, and the forced closure of galleries and different spaces, led to an increased digitalisation not only in terms of art and culture, but also consumerism more generally. Digital platforms provided access to new artists, to new ways of creating art, and to new audiences as well.

We didn’t stop our gallery programme in Geneva because the artists we were showing had other projects planned in another museum or gallery, which meant we had to stick to our schedule. For artists generally, nothing really changed. The majority of them – the painters, the sculptors – were isolated in their studios, and they liked it. They need this kind of isolation, but of course, the frustrating part, for them and us, was not being able to show their work, not being able to install an exhibition and see it live. What happens with the digitalisation of the art is that you don’t have this frustration anymore, it’s accessible to the world. Many artists who had never digitalised their art were suddenly willing to experiment, and for artists who had never shown their work in a gallery, it was an opportunity for them to showcase what they were doing. In that sense, the pandemic opened up a number of opportunities.

abstract painting

Jean-Paul Riopelle, Nouvelles impressions n°15, 1978. © SOCAN, Montreal and DACS, London 2021

2. Do you think these new formats will be maintained in the future?

People are looking for new experiences. They are looking for physical experiences. They have access to so much information and to so many images. Everything is now online: you can go to an exhibition viewing, you can attend a conference all from your computer. I think the digitalisation of our industry was already happening, but the pandemic accelerated it. That doesn’t mean artists will now stop what they had previously been creating, but it means they will also take part in this new, innovative way of creating an artwork. Pace has been involved in these evolutions for a long time with its art and technology programme, with showing digital and immersive art, and I think some artists feel comfortable doing projects with the gallery for that reason.

art installation

Lee Ufan, Relatum – expansion place, 2008. © ADAGP, Paris and DACS, London 2021 Photo: G.R. Christmas, courtesy Pace Gallery

3. What do you make of Jeff Koons’ recent decision to move to the gallery?

I was actually with Jeff for his show at the Mucem a few weeks ago. He is such a smart and humble person. He knows exactly where he wants to go. There are some artists who have revolutionised the art world and he is part of that group: Cézanne, Duchamp, Rothko, Koons, Picasso. For me, I see it as a very obvious collaboration right now. I think it’s good timing, and this representation comes at a point where the artists are looking for support for their innovative and crazy ideas. Pace is really supportive in that sense.

Read more: A Beginner’s Guide to Collecting Art by Sophie Neuendorf

4. Going back to buying trends, is there a particular artwork or type of art that people are gravitating towards at the moment?

I have made my own observations – in terms of the collectors I’m working with and the shows I put up –  that people are wanting to see and be around art that is reassuring, somehow. Art that deals with current issues, but is also about the environment and brings us closer to nature. Artists are also being rediscovered in those terms and are being shown more than ever. I’m thinking, for example of Kiki Smith, who has done over fourteen shows over the last two years. There is a hunger for art that is accessible and universal, but also established. During the pandemic, people were looking for Rothkos, for Modiglianis, Cy Twomblys and would spend monumental amounts of money for established artworks. The uncertainty of the pandemic meant that we were able to source many of these artworks that we would never manage to source before.

colourful painting

Marina Perez Simão, Untitled, 2021. © Marina Perez Simão. Courtesy Pace Gallery and Mendes Wood DM. Photo by Jonathan Nesteruk

5. Are there any developments, artists or trends that are personally exciting you at the moment?

I am very curious about where we are going right now with the opening of art fairs. I don’t know how they’ll happen, but we’ll see. The pandemic has led us to revisit some of the art movements. Personally, I’m looking to develop the Light and Space movement in a broader way in places where it hasn’t yet been shown. That whole movement is about experience, but is also very universal and accessible. People need that.

6. Now that international travel is opening up, are there any shows you’re looking forward to seeing in Geneva or elsewhere?

I’m excited to see the next step of the Jeff Koons show, which will happen in Florence this fall. The show is very intimate. You might have seen his works at the Centre Pompidou, at the Whitney Museum, at the Fondazione Prada, but the way this show is curated makes you feel very close to the artist and his work. It opens up your eyes to something very sensual, bodily, and attractive.

Pace Geneva’s upcoming exhibition “Silence” runs from 3 September to 30 October 2021. Find out more: pacegallery.com

 

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immersive art installation
immersive art installation

Installation by teamLab, Flowers and People, Cannot be Controlled but Live Together – Transcending Boundaries, A Whole Year per Hour (2017). Courtesy of Superblue

Blue-blooded art dealer Mollie Dent-Brocklehurst has always been known for her creativity.
She has now teamed up with Pace Gallery CEO Marc Glimcher to create an innovative, social media-friendly art experience that she plans to roll out around the world. Millie Walton discovers more
portrait of a woman in a dress

Mollie Dent-Brocklehurst

British aristocrat and art dealer to the private jet set Mollie Dent-Brocklehurst has had numerous highs in a career which has encompassed creating sculpture parks at her family’s castle and driving the London operations of Pace, the global super-gallery.

But, she says, in the last couple of years, something began to bother her and Marc Glimcher, the CEO of Pace and her longtime business partner. They had long been known for curating and organising exhibitions with a focus on public art and experiential installations. But, she says, “[while] these artists were doing really amazing things, there was no way to financially compensate them unless a museum bought the work”. And so she and Glimcher began to develop the business model for Superblue, a new private art exhibition concept based on ticketed revenue that supports both the company and the artists by paying them a cut of sales.

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It is a suitably cutting-edge concept for Dent-Brocklehurst, who is known for her own creative ideas. On her father’s side, the Superblue co-founder hails from a blue-blooded English family who still own their ancestral home, Sudeley Castle in the Cotswolds, which was home to one of the wives of Henry VIII. Her American mother is the daughter of a Kentucky doctor. Over the years, Dent-Brocklehurst, who is married to celebrated sculptor Richard Hudson (they live in a converted industrial unit in London that also serves as an exhibition space and studio) has developed a reputation for bringing forward-thinking art concepts from around the world to the London scene.

interactive floral installation

Proliferating Immense Life – A Whole Year per Year (2020) by teamLab. Courtesy of Superblue

The Superblue project kicks off in Miami this spring. Its purpose-built ‘experiential art centre’ provides a blank canvas for both the creation and experience of art. “Typically art that goes into a museum is either donated or purchased by wealthy patrons, so there is a sort of gate-keeper to the kind of art that gets exhibited, but what we’re doing is inviting the public to be the selector of the art. If they like it, it exists; if they don’t, it doesn’t,” says Dent-Brocklehurst. Is she worried about the uncertainty of the present moment? “It was already a very Covid-friendly concept. It’s a huge space and there’s a limit to the amount of people who can be there at any one time to prevent the overcrowding of the experiences.”

Superblue’s focus on experiential artworks, which use vibrant colours, light-filled rooms, reflective surfaces and elements of augmented or virtual reality, inevitably resonates with a fast-paced, image-focused culture. Its inaugural Miami exhibition ‘Every Wall is a Door’, for example, features work by pioneering light and space artist James Turrell, Japanese collective teamLab, and celebrated stage designer and artist Es Devlin. The concept also seems designed to maximise social media impact. Does that cheapen the experience of the art? “I’m sure people will Instagram the artworks as they are very visually exciting,” says Dent-Brocklehurst, “but I think what we’re trying to achieve with this group of works is something which is much deeper and more fundamental.”

portrait of an artist

Es Devlin. Photograph by Jasper Clarke

This is perhaps most evident in Es Devlin’s installation Forest of Us which leads visitors on a journey through the human respiratory process, emphasising our reliance on trees for breathable air and the issues of climate change resulting from deforestation. The piece begins with a film on a perforated screen surface which allows viewers to pass through into a mirrored maze incorporating different performance elements along the way.

Read more: Umberta Beretta on fund-raising for the arts

A tree planting project is also being developed to support reforestation in the Amazon. “Landscape painting has always helped us tune our eyes into nature by framing it, telling us where to look. These works behave in a similar way. They focus our attention on particular phenomena, guiding us to perceive these phenomena where we find them at work in the world,” says Devlin.

It’s not just Devlin, however, whose practice engages with wider social issues. According to Dent-Brocklehurst, it is something that connects many experiential artists. “They have a very embracing kind of attitude towards their audience and the way that people can engage and interact with their work,” she says. “There’s a sense that they can lead a change through the experience of the work.”

metallic and mirrored installation

Forest of Us (2021) by Es Devlin. Courtesy of Superblue

Superblue isn’t quite the first of its kind – teamLab already runs its own immersive enterprise, teamLab Borderless, located on Tokyo’s waterfront, which drew 2.3 million people in its first year of opening. But what’s unique is the exhibiting of multiple large scale installations simultaneously. Added to that, the artists are more or less given freedom to make what they want. “Our concept was not to curate [Every Wall is a Door] but to give a spectrum of the most important and relevant moments of experiential art,” explains Dent-Brocklehurst.

However, the hope is that the exhibitions will draw new audiences who encounter the art through curiosity. “I think we long to be surrounded,” says Devlin. “We are so used to the act of translating 2D into 3D, to conjuring worlds from a phone-sized rectangle, we forget that it’s a continual act of imaginative labour. It’s a relief to be physically surrounded in three dimensions.”

While Superblue’s next destinations are yet to be revealed, their plan is to expand across the US and internationally, building a network of venues across which the artworks can travel. “It’s about the art coming to the people rather than the other way around,” says Dent-Brocklehurst.

Found out more: superblue.com

This article was originally published in the Summer 2021 issue.

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Suspended glowing lights
Artworks of glowing light

‘James Turrell’ installed at Pace Gallery, 6 Burlington Gardens, London. From left: Sagittarius (2019); Cassiopeia (2019); Pegasus (2019). Photograph by Damian Griffiths

James Turrell’s practice has long centred around the manipulation of light and space. His works are designed to provide atmospheres for contemplative thought. These might be rooms filled with colourful light, an aperture in the ceiling open to the sky, or focused points of perception such as his Constellation works that were on display at Pace Gallery’s Burlington Arcade space before its forced closure and which are now viewable digitally.

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To say Turrell’s work has less impact viewed through a computer screen would be a huge understatement. The power of the seemingly floating orbs of light that feature in this latest exhibition lies in their scale, in the opportunity that they provide to sit amidst crowds of people and loose yourself within expanding colour.

Ball of red glowing light

Cassiopeia (2019), James Turrell at Pace Gallery, London. Photograph by Damian Griffiths

The real-life works are created to prompt a transcendental kind of experience in which the viewer is no longer distanced from the light but within it. It’s an effect that Turrell has mastered over the years through a continued exploration of technological possibilities in relation to the sensorial realm; in these latest works, the shapes are created on a frosted glass surface animated by an array of LED lights, which are mounted to a wall and generated by computer programming. The lights subtly change colour, morphing into one another so as to be barely perceptible to the viewer (notably, this is an effect which is completely removed from the digital stills of the artworks).

Read more: Why we love Hublot’s limited edition spring timepieces

That said, there is still value to viewing the work from a digital distance, but it requires more discipline. Our online gaze is programmed to be restless and easily distracted. Typically, we jump from one page, one image to the next, consuming data on a superficial level that at best, provides a sense of light relief and at worst, induces a feeling of anxiety or panic. Turrell’s practice, by contrast, centres around creating a sense of peace and internal reflection. But to allow for these experiences to manifest digitally, it requires a new approach to viewing. We suggest letting each work fill the screen before sitting back, hands away from the keyboard and just spending time looking, letting your eyes soak up what’s in front of them without expectation or “a goal” in mind.

glowing light on wall in gallery

Cassiopeia (2019), James Turrell at Pace Gallery, London. Photograph by Damian Griffiths

The exhibition presented by Pace provides only a very small insight into Turrell’s artistic world, but it’s a good introduction all the same.

“James Turrell” is available to view online until May 23 2020 via pacegallery.com/viewing-rooms/james-turrell.

3 unusual places to find James Turrell’s permanent installations

Amanzoe Hotel & Resort, Greece

The Aman Group’s luxurious hilltop resort in Port Heli, Greece is home to Sky Plain, the American artist’s first permanent installation in the Mediterranean. Like his other skyspaces, the installation features a large opening in the ceiling, providing viewers a frame through which to contemplate the Aegean sky as it subtly evolves throughout the day.

aman.com/resorts/amanzoe

Kielder Forest Park, England

On the English border near Scotland lies the Kielder Forest Park, a sweeping area of wilderness dotted with contemporary art sculptures including Turrell’s Cat Cairn: The Kielder Skyspace. Viewers enter the circular stone structure through a tunnel in the hillside to find a light filled chamber.

visitkielder.com

House of Light, Japan

House of Light is a guesthouse designed by the artist by fusing traditional Japanese architecture with his own artworks to produce a space for relaxation and meditation. Guests of the house can bathe in a tub illuminated at night by fibre optics and by natural light filtered through the forest during the day.

hikarinoyakata.com

 

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Immersive digital art installation with coloured lights surrounding a room
Large scale installation of black and white faces pasted onto the floor of a Paris museum by artist JR

‘Inside Out, Au Pantheon, Nef, Paris, France’; by JR (2014)

It’s not just the consumption of art that is being revolutionised by technology; it’s all about the democratisation of who can become a creative, and the effect this can have on society, says Mollie Dent-Brocklehurst

A LUX x ROSEWOOD COLLABORATION

Portrait of Mollie Dent-Brocklehurst, founder of Futurepace

Mollie Dent-Brocklehurst

A few years ago, I became aware of teamLab, an extraordinary group of  artists based in Tokyo. They have over  500 members in their organisation, and they  come from all walks of life. When you meet  them and exchange business cards, you will find one might be an architect, one might be a programmer. It’s quite an astonishing  group, all working together to create these amazing visual experiences. At the time, they had had numerous exhibitions in Japan; their immersive interactive digital works result in hugely colourful exhibitions.

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Most of their subject matter is based on the natural environment: they create flowers, birds, trees, fish, butterflies and waterfalls, and the viewer becomes part of the experience of the exhibition. Through the way in which their algorithms work, the artworks respond to and interact with visitors. Some of the pieces are very large, such as one in Tokyo where you roll up your trousers, take your shoes off and walk across the floor, and (digital) fish touch you, swim around you and swim away. In these exhibitions, the work is programmed at the start of the exhibition, but is influenced by the visitors. The artist stops having control from the moment the first visitor appears, which moves things on from the repetitive visual loop you would see in earlier video art displays.

Immersive digital art installation with coloured lights surrounding a room

teamLab digital art installation ‘The Infinite Crystal Universe’

It was when we [Pace Gallery] were hosting a show in Palo Alto, California, by teamLab, in the old Tesla factory, that it became evident that the old ‘white cube art gallery’ model was not the way to support artists such as these. The exhibition was ticketed, the space was huge, and it travelled to London and Beijing; its size and reach were beyond anything a traditional private gallery could host, as it had large-scale public appeal.

Tech engineers and programmers creating art is a major change for the future of creativity in general, and the art world in particular. Five or 10 years ago, I felt the art world to be slow on the uptake of technology. These artists are now creating a new world of art through technology, understanding the tools you need to bring the disciplines together. You have teams of people with science and technology backgrounds and others who have studied art together in a studio – people with sharply different backgrounds and skill sets. It’s unlikely you would have had engineers in an art studio just a decade ago.

Read more: Canary Wharf Group’s MD Camille Waxer on urban transformation

This means that participation is no longer just about the art world; we are reaching a much broader audience. Previously, the art world was confined to a very small percentage of people. Now the reach of these new types of art is much broader; through social media, millions are seeing it, and millions are visiting exhibitions by artists such as teamLab, JR or Random International. Studio Drift, a team we work with in the Netherlands, has just had an exhibition at the Stedelijk Museum in Amsterdam, which was one of the most-visited shows the museum has ever done.

They have a much wider reach than a typical contemporary art show. This in turn means there is a whole new category of people experiencing this kind of creativity, who wouldn’t go to see a show of works on canvas. It opens doors to new audiences, and it also by extension gives the opportunity for people to start to see themselves as artists who may not have otherwise considered doing so.

Still image of large scale digital installation by art collective teamLab

Video graphic of rippling waves by Tokyo art collective teamLab

Here and above: ‘Trancending Boundaries’ by teamLab

We are in a moment in time when much is changing. Groups of artists have a much bigger reach, they are involved in conversations around nature and sustainability and technology, and all these artists care very much about how art can be part of people’s lives, moving nature into the built environment, and seeing how nature can be incorporated into modern life.

With FuturePace (through which we represent artist groups like these) and our partner Futurecity, we are involved in conversations with airports, cities and placemakers. There is a public realm element to it, lifting people’s lives with art experiences. JR, for example, is not just a street artist. He has a message he wants to convey, he is understood by a very broad swathe of people (he has 1.2 million Instagram followers) and his work has the power to transform societies. He has worked in favelas in Brazil, set up schools, started projects to feed homeless people, and worked against gun crime. He has seen that art has the power to speak to people and transform. He is very passionate and energetic in what he does, and he deals with art that is aimed to be visible to the many, not the few. And his art is not just for the wealthy. The democratisation of art is the next frontier, outside of the world of the galleries. It is an inclusive movement, inclusive of people who can make it and also of those who can consume it.

Mollie Dent-Brocklehurst is a former president of Pace London, the international gallery group, and co-founder of FuturePace, a collaboration between Pace and the placemaking city developer Futurecity. Find out more: future-pace.com

This article was originally published in the Winter 2019 issue. 

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Transcending Boundaries, an exhibition of works by teamLab, installation view of Impermanent Life at Pace Gallery
Dark Waves an art work by collective temLab

‘Dark Waves’ by teamLab, the Japanese interdisciplinary group that brings art, technology and nature together, at their 2017 Pace London exhibition Transcending Boundaries

Pace Gallery, under the leadership of owner Marc Glimcher, is one of the leading forces on the global contemporary art scene. With his visionary plans for spectacular multi-media shows, he is taking art into the future. But he is also stepping in to curate art in public areas in parts of America where local government funds are low, a role where the private sector’s responsibility will only expand, he tells Darius Sanai in an exclusive interview

LUX: With current developments in public art, it is felt that private initiatives and galleries, such as yours, are taking on the role of public services.
Marc Glimcher: Absolutely. There is a level of ambition that people have and this is true I think in all sectors. For example, when comparing the art and tech world: academic ambitions have grown so large that they have become private, corporate ambitions. That is quite a well-documented thing now. We see Silicon Valley companies and so forth taking on this role of being consumers of social good as well as entrepreneurs.

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In the art world I think we are seeing the same thing where developers see that a public mission has melded with their commercial vision and purpose. And without that public good the commercial success is not enough, it’s not guaranteed and it’s not balanced, so we find ourselves taking on that role.

Marc Glimcher president of Pace Gallery with the artist Kevin Francis Gray

Marc Glimcher (right) with the artist Kevin Francis Gray at the opening of his show at Pace New York in 2017

LUX: Is there a danger that these become one man or one group’s vision of what public art should be? And is that good or bad?
MG: Well, it always has been. This isn’t purely true but great individual visions have guided great cultural achievements. Committees are not famous for having inspired or patronised or enabled great cultural moments to happen. It is something done with passion by someone who kind of parallels the artists. When a municipal committee get together to decide what the art is going to be on some public site, you don’t get the best result. When someone in that group has a real vision, pushing it as if it were their private vision, that is when amazing things happen. I don’t think there is any history of somebody’s private vision hurting the quality of cultural intervention.

LUX: Can you tell us more about your initiatives. What’s forthcoming, how will it work and how will communities be involved?
MG: It’s very complex. The gallery system was set up to represent an artist and the artist makes their work and the gallery shows it and sells it. The process for these public commissions is much more akin to an architectural process. What do we have coming up? We’ve got 10 projects around the world right now where we are making proposals, the first one being ‘The Illuminated River’. And we have projects in New York and Massachusetts, Australia, London, and China where there are new cities being built every day. I will say that London seems to be at the centre; it’s a fertile place to have those conservations about this idea. That’s where we found Mark Davy, founder of Futurecity, who we are in collaboration with for Future\Pace. We’ve set up a group who can function using the economic model of the architectural world to address an arts project; it’s a very different approach. We are going out to developers and municipals. We are helping to draft a cultural agenda and will be working with our artists and others who are not necessarily gallery artists but who work on a public scale and acting as the planning group to get this job done.

Transcending Boundaries, an exhibition of works by teamLab, installation view of Impermanent Life at Pace Gallery

‘Impermanent Life’ by teamLab in Transcending Boundaries at Pace Gallery

LUX: And is this driven by your desire that more people should be able to see and experience art?
MG: Yes. Our natural driver is the artist and we see among the artists a desire to bring the message out into the world. We take our cue from them so it’s a natural evolution for us to feel excited when we get a chance to have Leo Villareal light all the bridges crossing the River Thames. It’s the same with artist estates. We recently took on the estate of the American sculptor Tony Smith. He is one of the greatest artists of the 20th century and one of the most important sculptors aware of public engagement and their experience of space. My father drilled it into my head that this is our family’s contribution to help these artists get their message out and extend human perception. When we got 200,000 people to our teamLab exhibition in Menlo Park, California, it was pretty thrilling.

LUX: What’s it like to take over your father’s business. Is it just a job or something else?
MG: It’s a unique challenge. You have to survive the first 20 years without killing your father and struggling with self-definition. People may deny it but every second-generation person with any kind of ambition has to come to peace with the fact their father created something from scratch, and you’re never going to be that person. So who are you going to be? And what are you going to do? You know you’ve made it when you won’t let your father leave instead of trying to kick him out.

LUX: And I guess your relationships with artists are at the heart of what you do and how you define your relationship with the business?
MG: Absolutely. That’s what we experienced growing up, being surrounded by the artists. It’s a very complex business. There are many different agencies involved – there are the museums, the collectors and the writers. You need to remember what your core is in a complex business and ours is the representation of the artists. If you maintain that there is a way to cross from one generation to the next and to create a real institution.

LUX: What thrills you, what makes you come alive?
MG: For me it’s walking into the artist’s studio and seeing their breakthrough, that spectacular invention that they have created, and knowing you can transmit that out into the world. I will get a call from Tara Donovan, who will have been struggling on a new body of work for a year, and she will say “I’ve got it”. And you can hear in her voice that something has happened. Some transformation took place. And as an art dealer you get in the car and you’re the second person to connect to that creative moment. Or you can get on a plane because Adrian Ghenie called and you arrive in Berlin, go into his really dirty, really dark studio, go around the corner and there is this work that has just been dredged out of the great history of painting. Then everything you do is about bringing it out of the gallery and into the world, to the museums, to the lectures and so on. If that makes you come alive then you are an art dealer.

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LUX: You studied sciences. Does that bring you a different perspective to others in your business?
MG: It might. I definitely think that it has worked well for me. The art gallery is very concerned with historical process, not just the individual process of one individual artist. The rigorous training and analysis that one gets in immunology or biochemistry translates well into trying to understand how the broad sweep of culture works and how artists work.

A display of artworks by artist Mario Merz at Pace Gallery in London

A London showing of works by Italian artist Mario Merz, organised by Pace Gallery in collaboration with the late artist’s foundation

LUX: And in terms of artists, there must be more competition than ever to find and represent the best artists? Or is that irrelevant because more people are becoming artists?
MG: No. It is very relevant. There is more competition and it is shaping the art world. The galleries are growing. In a market place when the demand is going up at the same time as the competition, you tend to create more consolidated, larger companies to deal with all the various competitive issues. It becomes very expensive to be an art gallery so it’s harder for mid-level galleries. Although, the population of artists is so diverse that there are still artists for every kind of gallery. It’s hard to imagine big galleries replacing the smaller galleries because small galleries are absolutely essential for emerging artists. And there are a lot of artists who don’t want anything to do with the big galleries. In 1975, when you had an artist popular in New York City it meant that if you wanted to keep working with them you had to do a full colour catalogue instead of black and white. Now that same artist, or a comparable artist, is popular in New York, Korea, Europe, China, South America and there are multiple museums competing for shows. There are awards and biannuals and art fairs. It requires an enormous amount. Contrary to popular belief, it’s not about flying artists around in private jets and having expensive parties. It’s about funding the production of work, shipping it all over the world, organising exhibitions, lectures and symposiums and about supporting the museums who have commissioned your artist. We have 17 registrars in charge of handling and moving the art and making sure it gets where it’s supposed to be in perfect condition. That is twice the size of our PR staff, which is big, too.

LUX: Would collectors of these popular artists in 1970s New York have been in the artistic, cultural, media community themselves? And how has that demographic changed since then?
MG: No, that’s a myth. Art patrons haven’t been other artists or writers, although they have always collected artists when they were starting out because they were the ones who knew about them but they always get priced out. In the 70s the collectors were the real estate developers because they were the most entrepreneurial, upwardly mobile group of wealthy people in America, Japan and around the world. They were priced out by an emerging financial class of hedge-fund people who were collecting more aggressively, and they in turn might be displaced by technology people.

artwork by Japanese interdisciplinary art collective teamLab

teamLab’s digital work ‘Impermanent Life’ (2017) visualises the cycle of life constantly changing

LUX: How do you view the debate about the fragmentation of art, that there are no movements in art and no significant artists anymore?
MG: I view it as something that people always say about their time. People are very sceptical, very hard on their own moment in history. We’ve never heard anyone say now is a golden age of great art. Golden ages are always in the past. In the day when those southern California light and space artists were coming out, believe me, people said, “Oh god, this is so desperate, nobody knows how to make great art, they’ve forgotten”. Now we have special effects and digital artists. Great art is always made, it just takes a while to be recognised as such.

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LUX: What are the most interesting things going on at the moment at Pace?
MG: We have our art and technology and public art strategy that we have been working on for the last five years and it’s all bearing fruit at this point. More importantly than that, it seems like it is playing a significant role in the global cultural dialogue. That’s always the place we want to be – making significant dialogues. Both art and technology and the way that those groups making art in this way have a certain capacity to work in public spaces. But the nature of the art making also creates natural limits to what the artists can do. There were 20 requests for sky spaces from James Turrell for every one that could be done. New cities get built around the world with new large-scale developments and these groups want to engage in art, they don’t want to engage just with design. So it’s a call to the artists to find a way to work on a bigger scale. It’s driving the creation of art collectives along with the fact that this is a very collaborative age. We are seeing amazing possibilities arise.

LUX: Which artists are really exciting you now?
MG: We are very excited about Tony Smith because people haven’t recognised his greatness. There is a lot of great painting that is being done right now by the likes of Adrian Ghenie and Nigel Cooke. Tara Donovan, who is kind of a post-minimalist artist, her show sold out in a day! We are about to have a Robert Mangold show and Bob, who is 77, hasn’t had a show in five years. Recently we’ve had Richard Pousette-Dart, Kenneth Noland and Louise Nevelson, great artists from the 60s and 70s who are now being rediscovered. We are excited about a lot of different things.

LUX: Do you think art has replaced literature and music as the primary mode of cultural information?
MG: I wouldn’t count out music or literature. The most ancient art form is music; it pre-dates language. Historically, I think visual art sits somewhere between music and literature but it’s having its moment right now. We are in a visual society.

pacegallery.com

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TeamLab Transcending Boundaries
Pace, one of the big five leading contemporary art galleries in the world represents more than 80 artists and estates, in New York, London, and Beijing. Their latest exhibition in London ‘The Critical Edge’ explores Richard Tuttle’s use of fabric to explore materiality, space and three-dimensionality. Kitty Harris talks with Mollie Dent-Brocklehurst, the director of Future\Pace, about the their recent teamLab exhibition, her previous role as director of the gallery and future plans.
PACE gallery director

Mollie Dent-Brocklehurst

LUX: Why did you choose teamLab, the interdisciplinary group of ultra-technologists, exhibition ‘Transcending Boundaries’ for Pace London?
Mollie Dent-Brocklehurst: We started working with teamLab a couple of years ago and we first showed their work in New York. It was this great kind of phenomenon in a way – we didn’t know what was going to come out of it but we were very excited about the group. So, the next thing we did, in our gallery in Palo Alto, San Francisco, where we had taken the old Tesla garage (a huge space!) was this massive teamLab intervention. There were about 10 or 12 environments and a whole teamLab kids program on the other side of the building. It was supposed to be up for three months but we ended up keeping for almost a year. We sold tickets, it was a visitor attraction and it was hugely successful. Off the back of that people were clamouring for us to bring it here. This is their first big exhibition in Europe, they had shown in Istanbul but not on this scale, so it had been in the pipe lines for a while. They had been in demand by everybody that we know.

TeamLab Transcending Boundaries

TeamLab Transcending Boundaries

LUX: What was your vision for Pace London when it opened in 2012?
MDB: We are sort of formulating as we go along in London. I think that having thought through different business models we’ve decided that it should be a “Pace” gallery. We want to have a Pace gallery in London that shows the Pace gallery artists. Because they didn’t have a space here some of the artists who are hugely well known in America are less known here. We feel by showing them and introducing people to the work that is really the best thing we can do. There is a beautiful kind of poetry to the programme of Pace and it’s a sort of jigsaw puzzle that fits everything together. And actually, this new group of artists we’ve been working with, in art and technology, has always been something Pace has been interested in. James Turrell was very much involved in the art and technology program in California in the 1960s and so this tradition has come through – there is a link. We are fascinated by the idea of coding as an art form – all of the myriad of the possibilities to come.

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LUX: You’re bringing your American artists to London, such as your latest exhibition with Richard Tuttle. What about the European artists?
MDB: We’ve done some wonderful shows with European artists – Kevin Francis Gray who we showed a few years ago and who now has a show in New York and Adrian Ghenie is somebody we generated through this gallery and has a show on in New York. So certainly the gallery isn’t adverse European artists. There is a lovely feedback.

Flowers Bloom on People, PACE gallery London

Flowers Bloom on People

LUX: What has been your greatest challenge in establishing Pace in London?
Mollie Dent-Brocklehurst: It’s been a great pleasure it’s such a great gallery and organisation. Making it tick. It’s an ongoing challenge for Elliot McDonald and Tamara Corm.

LUX: Having worked at the Gagosian in New York City, then at Garage in Moscow and of course, Pace London, how did your role as director differ in each of the countries?
MDB: Each role has been an older and more experienced version of me. So I don’t know if you can directly compare them. It’s been a really interesting journey being involved with two such important galleries and the different way they do things. But it’s really about the artists; you are here to serve the artists. To try and get inside their body of work and understand, promote and sell it. Whereas, Garage was a very different project – it was about communication and setting something up that would have a flavour of what the contemporary art world was doing but also speak to a Russian audience (who hadn’t seen much of what we were doing at the time). I guess the two gallery projects are comparable but Garage in Moscow was a very different thing.

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Richard Tuttle at PACE

Richard Tuttle

LUX: Tell us about your exciting new role as director of Future\Pace.
MDB: Yes! It’s a collaboration that I put together with a company called Future/City and the owner, Mark Davy, has been very instrumental in art place making in London over the last ten years. He is the most influential person in London, also now in Sydney and other places around the world. His company has been working closely with major developments and infrastructure projects to develop a public art program – and a really interesting one at that. They did Heathrow Terminal Two, the Crossrail and they are doing The Shard. We got together and put a group of artists, mostly Pace artists, into this kind of bubble and were going out and looking for specific projects for them. We won Lumiere’s ‘Illuminated River’ project with our artist Leo Villareal and various other projects are on the way.

Richard Tuttle, ‘The Critical Edge’ runs until 13th May at Pace London, pacegallery.com

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