Rapha aims to use recycled materials and organic natural fibres across their products

Francois Convercey is the newly appointed CEO of luxury cycling brand Rapha. Here he speaks to LUX about the company’s sustainability initiatives and the need for greater age and gender diversity in cycling

LUX: How has the structure of Rapha changed with the renewed focus on cycling and its benefits since the pandemic?
Francois Convercey: I wouldn’t say that the pandemic and its involvement in cycling actually changed our strategies or the organisation of our business. Rapha already had the focus of making cycling the most popular sport in the world. From day one, we had the ambition of making cycling aspirational and beautiful, and to get as many people as we could to fall in love with the sport.

As much as the pandemic got people to turn their heads towards the outdoors and cycling, it actually acted as a catalyst towards our original purpose and strategies more than anything else. There was a much broader receptive audience for us to engage with – but all the different building blocks and strategies that we had put in place a decade before the pandemic were still very much relevant in the way we have developed our pricing structure and the way we have made the brand more approachable and more relevant to more people. This made it easier for us to capitalise on the renewed interest in cycling – the way we set up as a business, being a direct-to-consumer business in the first place. The pandemic didn’t change much, but it allowed us to accelerate and grow more quickly. It hasn’t made us shift or change the direction of travel for the business. It just reinforced our belief that we are on the right track.

Rapha CEO Francois Convercey

LUX: What do you believe are the imbalances which need to be addressed by sporting brands in conversations about gender equality and diversity?
FC: Cycling as a sport has imbalances which we are trying to address, although it is a long journey. Gender diversity is definitely one of those, which starts at the pinnacle end of the sport, at racing. Equity and equality when it comes to world tour racing and bike racing as a whole is still very imbalanced and focused on male races. Female races have only begun to be broadcasted in the last couple of years. The Tour de France, which is the cycling world’s biggest sporting event and one of the top ten sporting events in the world, didn’t have a women’s tour until 1955, which was then stopped for thirty years, and only reinstated last year. There are still lots of things to be done to provide balance when it comes to media exposure, broadcasting, prize money and salaries for professional cyclists.

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We try to help drive this balance through the storytelling we do, through our initiatives. During last year’s Tour de France we had a collaboration with a streetwear brand PALACE, using our men’s racing team as a billboard to promote the women’s tour. We are making investments on the women’s tour, sponsoring the women’s world tour team, spending 50% of our marketing money on content and athletes on minorities – women and individuals from under-represented backgrounds, which is part of our impact commitment as a brand. I think the gender balance is one of the key imbalances.

Members of the Rapha Cycling Club coming together

There is definitely an element of age; we want more of the youth to look at cycling as an amazing thing to do. Cycling isn’t the most approachable or accessible sport there is – a bike is more expensive than a pair of running shoes, it requires more time and sometimes infrastructures. Five years ago at Rapha, we began supporting cycling at its grassroots and breaking down barriers to make the sport more accessible to young people and under-represented individuals, and people from under-privileged backgrounds. Over the past five years, the Rapha Foundation donated over $5 million in grants to 38 different grantees who all have concrete initiatives to help break down accessibility to the sport and to support under-privileged kids to have access to cycling – whether it’s supporting programs in schools, or young talent programs. We’ve recently partnered with USA Cycling as part of a program called Search for Speed, which is a track cycling talent identification program, looking for the next US track talent for the 2028 Los Angeles Olympics.

Gender balance is key, age balance is key. The third to look at is accessibility and the role that cycling can play in helping mitigate access to education and healthcare. There have been fantastic initiatives such as World Bicycle Relief, which we have supported over the years and continue to support with the Rapha Foundation, which gives bikes to communities who need bikes for basic life needs – whether it’s education for children to travel to school and not have to walk, or to provide a level of healthcare and health benefits which individuals deserve. The bike can be an amazing tool to break down accessibility barriers for under-privileged communities.

Items from Rapha’s exclusive Rapha + Paul Smith RCC Collection, launched in 2023

LUX: How do you balance promoting professional cycling and equipment whilst also trying to encourage a new generation of amateur cyclists?
FC: I do not necessarily think they are mutually exclusive. The pinnacle-end of the sport, high-performance racing, is aspirational to many individuals and will continue to be in the future. I think being able to provide the opportunity to make a career in cycling and being in a position to inspire communities and future generations about the sport is an amazing prospect. But we won’t succeed in achieving our purpose as a brand if we only focus on racing.

We also have to work on more accessible and more approachable activities which help people discover the values and joys of being on a bike, and how being on a bike is a remedy to the world’s biggest societal challenges and threats – whether it’s environmental benefits with more people commuting on a bike, whether it’s mental health and personal wellbeing which comes when you spend time with yourself and challenge yourself as an individual, or the social friendship and comradery which comes with being on a bike. I think professional and amateur cycling should co-exist and they have their distinctive role to play.

An image from the Rapha Spring/Summer ’23 Collection campaign

LUX: Can you tell us about the main ways you incorporate sustainability into your company?
FC: Sustainability is central. We’ve always looked at it as a duty we have to do the right thing. We launched a repair program which provides the opportunity for any garment which may be damaged to be repaired. We used to do that in-house. We have started to involve partners to help us do it. Over time, we started to pay more attention to how we make our products and the impact that we have. For the last couple of years we’ve been offsetting all the carbon emissions that are generated from the shipments to customers. We’ve offset 100% of our carbon emissions coming from our logistics impact that we have on the planet.

We have been driving a lot of work to convert 100% of our product range into sustainable materials, whether it’s recycled fabrics, recycled fibres, or recyclable or compostable fibres. We’ve covered about 70% of the range now. We are removing all PFC materials from our weather protection products. We’re taking a much more abrasive stance on excess materials we produce. We are now repurposing excess material through excess collections in the Spring of this year. This is now becoming part of our ongoing initiatives. Although it only accounts for 2% of our total volume, it is still a meaningful initiative.

The Los Angeles Rapha Clubhouse

We are about to publish our second impact report in September, which will show our impact over the last twelve months and how much we’ve progressed. We are ahead of track on some key commitments, and some others we have found more challenging than we hoped, or we realise we needed to communicate in a very different way, or we realised that people, planet and communities take framework for broader impact. It takes time, and we’ve embedded that as a culture and as a priority. We have a small sustainability team, but that team is there to inspire a vision. If it’s not embedded in business, we will never make the progress we want to make.

Read more: Pierre Barreau on the future of AI in the music industry 

LUX: Do you think cities are adapting to cyclists, or is there more to be done?
FC: We’ve seen cities adapting more and more to cyclists. I think the pandemic has been an amazing catalyst for more infrastructure to be provided, but we are far from being in the right place.

We can look at places like Denmark and Holland, where urban commuting is ingrained in the local culture, and see cities which are built around cycling. There is lots of fantastic work being done by cities and local organisations. I’ve seen places like Paris, for instance, make amazing progress over the last three years and transforming the way people can ride through the city in a much safer way.

The RCC is now a global community with over 10,000 members

It’s a constant push and pull. Safety on a bike is still one of the top three barriers from people riding their bikes. More and more people have decided to take their bikes off the road and ride off the beaten track or in front of the TV, because you’re in a safer environment. This shows we are still far from where we need to be to make riding safe, whether it’s inside or outside the city.

LUX: How do cyclist communities created by the Rapha clubhouses influence the outlook of the company?
FC: We’ve always been committed to real-life experiences from the earliest days of Rapha. We call our physical Rapha stores clubhouses, because they are not just stores, they are a home away from home for our customers. In 2014, we launched Rapha Cycling Club which is part of a membership program which gives people access to unique benefits and unique experiences. That community is now made up of 20,000 individuals across the world spread across 25 different chapters. Actively investing in building communities on the ground is a direct consequence of us trying to inspire the world to take up the bike. The RCC and our clubhouses are there to inspire people to go on a ride every day of the week, you will have a collection of rides you can join as a member.

The cycling communities influence the company on a few levels. It pushes the customer-centrality of the brand because of the unique customer-directed nature of the brand we have got to have the customer-mentality and direct relationship. It depends on feedback from customers and RCC members to have that customer-first mentality. As CEO of the company, I can go on a ride tomorrow morning in a London clubhouse and get real-time feedback from our customers on how they feel and what they think.

Find out more: www.rapha.cc

Nina Mae Fowler, Love VI. Copyright the artist, courtesy of COB Gallery

The Stand is a new digital art platform that raises money for charitable causes through curated online auctions, featuring works by early to mid career artists. Here, LUX speaks to the company director Beth Greenacre about the aims of the initiative, millennial collectors and addressing the art world’s gender imbalance

1. How did the concept for The Stand come about?

The Stand was the brainchild of Robin Woodhead, former Chairman of Sotheby’s International. When the pandemic hit, and live fundraising events were cancelled many charities started turning to artists to donate work. The strain this puts on artists, who are effectively donating work for free, can be difficult at the best of times and especially so during the last twelve months. It was clear to us that artists also needed support and so The Stand was born, a sustainable social impact model which puts the artist at the centre, whilst enabling them to donate a proportion of the sale price of their work to causes they feel passionate about.

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2. Why do you think collectors are becoming more comfortable with buying art online?

I have long been a believer in the potential of the internet to bring art to wide audiences. In 2000, David Bowie and I launched the Bowie Art website to support emerging artists and provide a platform to connect them with new audiences. People said we were mad and that no-one would look at art online; we had over a million hits most weeks and people still talk about it today as a place where they discovered now well-known artists. Much has changed since then; more and more of us research artists online and connect with them and the galleries we love. For collectors and the art market, the online space has opened accessibility and participation. Add to this the fact that millennials are the biggest spenders in the art market and most comfortable buying online and the digital imperative grows stronger.

Anna Liber Lewis, Bocat, 2015, Oil on canvas. This work is part of the ‘desire series’. Copyright and courtesy of the artist.

3. How did you select the artists to include in the The Female Gaze auction and are there any works that you’re particularly excited about?

I am excited about all the artists that I have selected for our first auction. There are many things that unite them, not just that they are non-binary or female identifying but that they all explore the female form through their practice, a subject that has historically been colonised by men. As someone who has navigated the art world as a woman, they really resonate with me.

Read more: The rise of millennial art collectors

Female artists still sell less than men and are not as well represented at auction. It was important to me to launch The Stand with an auction that raises awareness of issues in the art world. Each of these artists deserve our attention, and let’s not forget, the investment potential of all marginalised artists is incredible.

4. Why did you make the decision to focus on early to mid-career artists?

There has been a growing divide in the top and low ends of the market for years. It is harder for early to mid-career artists and their galleries to be seen and so it’s important that we give these artists visibility. I have long wanted to see a more holistic art market and in supporting and celebrating artists in their early to mid-careers and connecting them directly with collectors I believe that we will strengthen their market position and the market as a whole. For our collectors there is also great growth potential in terms of value.

Gill Button, Eve, 2020, Oil on linen. Copyright and courtesy of the artist

5. What are your predictions for the art world post pandemic?

I believe that our priorities and values will shift dramatically. I think Covid-19 has brought environmental and social issues to the fore with unexpected urgency. I believe that the commitment towards social impact investing that we saw before Covid will continue to grow. In the art world, I hope artists, collectors and galleries will want to do more and bring about change. I am proud of the The Stand as a sustainable social impact model which celebrates the artist.

6. Now that galleries and museums are opening, what are you most looking forward to seeing?

I am seeing Lynette Yiadom-Boakye and Zanele Muholi, both at Tate, this week and I cannot wait. Lynette was one of the first artists that appeared on Bowie Art. I am also looking forward to seeing friends and colleagues in the art world now we can do so with more ease.

The Stand’s inaugural auction “The Female Gaze” is now open for registration and bidding. Find out more: thestand.art

A ring design by Katherine James

Collector and dealer of modern, vintage and antique fine jewellery Katherine James runs her eponymous brand from her home in London. Here she talks to Abigail Hodges about social media, her experiences of working in traditionally male-dominated industry, and creating a nail varnish from crushed gemstones

Katherine James

1. Do you remember when you first became interested in gemstones?

I grew up in London in the eighties when the jewels were physically bigger, and they completely captivated me. My Dad was pretty terrible at buying presents, so he would give me jewels, and so I was hooked from a young age. I even used to sell mood rings at school. To this day I still get a funny feeling when I look at a beautiful gemstone – jewels draw me in like magnets.

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2. What made you want to deal jewellery and how did your business start?

In some ways, jewellery is like a sparkly bank account; buying it can feel guilt-free because you are investing. Jewellery is also a way to connect. A lot of people come to us when they have lost someone, and that doesn’t necessarily mean buying heavy Victorian mourning jewellery. I had a woman who wanted an aquamarine to match her deceased husband’s eyes. Jewellery is an object that can express a personal feeling, and it can represent important milestones in people’s lives. It’s wearable art that gets passed down through families.

The business started on Facebook and grew to Instagram with some persuasion from my kids. It is usually a male-dominated industry, whereby everyone is very matter-of-fact about things, but I was selling as I bought in, and it gave me the freedom to talk about how much I personally loved a piece. It grew and grew on Facebook, and we are now at about 15,000 people. Before it was heavily a female demographic, but we are now also dealing with male clients, which is very exciting!

3. What has your experience been like working in a traditionally male-dominated field?

The jewellery trade is a funny old place; it is a singular sort of profession. You don’t have a shop as you are mainly trying to source jewels, and as I have been social media-based, I tend to build a relationship with people very quickly, in a personal way.

Read more: Château Mouton Rothschild’s artistic collaboration with Xu Bing

It was initially daunting for me at the fairs. People always assumed that I was part of the public rather than a dealer. I am lot younger, and most of the people I deal with in the industry are men. It was necessary for me to be taken around and given an introduction, and it was from there that I was able to build relationships.

4. Do you think your position as a younger woman accounts for your online success?

A lot of the old guard don’t use the internet at all, and it is the kids that are taking social media on, and doing really well. Unfortunately, I have heard that recently quite a lot of the old trade has had to shut up shop. The internet is taking over, but at the same time, it gives women a safe space in the jewellery world. So you could argue that going forward, women are going to have an advantage over men in some ways. As a woman, I wouldn’t want a shop as you inevitably put yourself at risk; I don’t know anyone in the trade that hasn’t been robbed in some way.

5. Have you noticed any jewellery design trends emerging recently?

Yellow gold is coming back with a bang! Whilst there has certainly been a big demand for platinum in the modern day, it is almost impossible to work with as it has to be heated to such a high temperature. There is also a trend towards minimalism in terms of materials; contemporary consumers want the thing to be the thing that it says it is.

6. What’s next for you?

For years, my nails were always shocking because I couldn’t see beyond the ring I was wearing and so we decided to make a nail varnish. We are going to crush up gemstones and use them to make a nail varnish which also doesn’t chip. You can have nails to match your ring and vice versa. It also means you can get an emerald on every finger for way less than the price of an actual emerald. We are trying to recreate that magnetism that comes from being in the presence of a great gemstone, but with nail varnish.

View the collection: kjj.rocks

Katrina Aleksa Ryemill is a co-founder of Association of Women In The Arts

Non-profit organisation Association of Women In The Arts was founded with the ambition of providing a networking and mentorship platform for women working in the arts in the UK. Since the pandemic, their membership has expanded globally with a new online programme. As part of our ongoing philanthropy series, Samantha Welsh speaks to the organisation’s co-founder Katrina Aleksa Ryemill about the importance of a professional support network, adapting to a digital world and expanding globally

LUX: Tell us about the Association of Women In The Arts, and why is it already such a powerful organisation?
Katrina Aleksa: Since our beginning in February 2016, AWITA’s main focus has been to bring the inspirational women working within the art world together, and this remains our core strength to this day. AWITA’s membership includes gallerists, curators, art advisers and academics as well as auction houses, museum, public sector and art fair professionals.

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Quite simply our members are our key strength and what makes us the powerful organisation that we have become. For so long there was no place where women, who are underrepresented in top positions in the art industry (as they are in many others), could unite, network and help each other in a safe and positive environment. AWITA provides just that, and every time another fantastically talented woman joins our network we become stronger, better represented and more powerful. Leaders across the art world can share and collaborate in a safe way. We adapt and pivot very quickly to changing times the current crisis is just one example of it. Quite simply, we are stronger together.

AWITA Great Women Artists: why women? panel discussion at Sotheby’s London in partnership with Phaidon. From left to right: Katrina Aleksa Ryemill, Harriet Loffler, Marina Ruiz Colomer, Wells Fray-Smith, Mary Findlay, Rebecca Morril, Kate Gordon. Photograph by Pedro Lima

LUX: What experience and expertise do you look for in your members?
Katrina Aleksa: AWITA is a non-profit membership organisation open to women with a minimum of five years’ experience in the art world. We want gallery owners to connect with curators, arts journalists to connect with dealers, art advisors to meet academics in a lively, informal atmosphere. We believe in collaboration over competition, and want the membership to include as many different voices as possible.

LUX: AWITA is already the most connected network in UK for women in the visual arts, what do you think attracts women who are already influential in their fields?
Katrina Aleksa: Honestly, I think it’s the calibre of women who are already in the network. It’s a safe place to grow and share and ask questions. I think at whichever point somebody may be in their career, you still have questions even if you have been in art world for 20 or 30 years. Of course the questions may change as people advance through their careers, but many of the topics and challenges are the same.

Additionally, the nature of the art world, where creativity is at its core means that it constantly changes and challenges itself, arguably more than any other industry. Therefore, anyone working in the sector must also ensure they stay relevant and current, which means challenging, developing and growing your own thinking, and a network can really help with this. Nothing stays still for very long in the art world.

Of course, there is also the fact that women in senior roles can often feel alone due to their under-representation –  so many pieces of research have shown that women crave a network of peers, which of course is what AWITA is.

Rebecca Morril and Katrina Aleksa Ryemill (right) at the AWITA Great Women Artists event. Photograph by Pedro Lima

LUX: Do you have strong representation from non-UK based membership?
Katrina Aleksa: This is actually something completely new to us, not to mention very exciting. Ever since we set up there have always been a number of international applicants wanting to join and also numerous people who have wanted to set up AWITA entities in their local countries. However, whilst we always have wanted to do this we simply haven’t, until now, had the resources to expand internationally.

Read more: How sustainable knitwear brand Aessai supports female craft collectives

We have, in many ways, really benefitted from the pivot we needed to make during these unprecedented times. Whilst we were very UK and London centric, organising some wonderful events that our members would attend and enjoy, the pandemic has meant that we had to move all of our events online. No longer were we “restricted” to the UK and predominantly London-based events that we were offering. We are now able to reach incredibly inspirational women across the globe that we would of not been able to do locally in London. Our membership has expanded internationally as result of that and I’m so proud that our international membership group is now the fastest growing aspect of AWITA.

LUX: What real life platforms are you working on at the moment?
Katrina Aleksa: We have recently launched a partnership with Cromwell Place, which is a first-of-its-kind exhibition and working space for galleries, dealers, collectors and art professionals seeking a presence in central London. With creativity, connection and collaboration at the core this partnership amplifies our mission and values.

Dressed for the art world AWITA event with Edeline Lee at Fenwicks London. From left to right: Indre Serpetyte-Roberts, Kate Gordon, Edeline Lee, Sigrid Kirk, Polly Robinson Gaer, Linsey Young, Helena Lee, Katrina Aleksa Ryemill. Photograph by Pedro Lima

LUX: During Covid, AWITA has turned adversity into advantage by running a series of hybrid events. What works well for live-streaming, and will you continue to exploit this format post-Covid?
Katrina Aleksa: Absolutely! I actually think that this “hybrid model” where the event is both online and ‘in person’ has huge potential to continue to ensure that we are offering a more inclusive model for our members around the world, whilst also offering what so many of our members crave: an in person experience immersed in the art world, surrounded by like minded art professionals.

Read more: Jazz legend Abdullah Ibrahim’s guide to Cape Town

That said, I think the mood from everyone, not just our members, is that we have all now overdosed on “zoom” already. So the challenge is making the authentic and positive experience of our online programme running alongside our live events. I don’t think we will ever return back to being 100% online or offline, I believe the future and certainly 2021 will be a balance between both.

LUX: You have also focused on creating digital content – what kind of conversations has this facilitated?
Katrina Aleksa: We are still learning. My favourite quote is ‘flying a plane while building it’ and this is exactly what we are doing right now. We have had a tremendously positive response from our members, but we need to keep it up, not rest on our laurels and keep adapting to changing times.

Finding Balance: How to thrive in a 24/7 world panel discussion with AWITA at Phillips. From left to right: Catherine Blyth, Jo Stella-Sawicka, Angela Choon and Dr Zoé Whitley. Photograph by Pedro Lima

LUX: Have perspectives and priorities altered in 2020?
Katrina Aleksa: I don’t think there has been anyone who hasn’t been affected by current health crisis, whether you are in or outside of the art world, or whether you are an employer, an employee or even self-employed.

We, of course, had to adapt and pivot to be able to stay ahead of the curve and support our members. It was a priority for us to support our members, in whichever way they needed help or advice. We even instituted a very casual weekly coffee morning, online, which some of our members described as a lifeline, and a welcome break from home-schooling.

LUX: How have collectors adapted to this changed world?
Katrina Aleksa: I love that the art world hasn’t stopped! Whilst it has been very challenging for many people, I have also seen some people really flourish. Whether that be artists that were “breaking through” or professionals who were taking on new challenges, there have been many positive stories that we should all look at for motivation and inspiration. Of course, it is a challenging time and my heart goes out to all of the people who have been ill or have suffered losses during this difficult period, but the world keeps turning and art works have been bought and sold. Many online auctions have been showing a great increase in their results and like many other online businesses have really thrived. I always say, change is always happening and like in nature, the ones that are able to evolve and change are ultimately best positioned to survive and thrive. This pandemic has, in my mind, just presented a sped-up opportunity for change.

LUX: What sort of political or cultural partnerships are your members potentially exploring and can AWITA reach out to their sisters in parts of the world where women’s talents and voices are stifled?
Katrina Aleksa: It’s important to continue to build networks. We are talking to women in organisations around the globe and will be concentrating on leadership and new structures and models. We are concentrating on finding innovative and useful ways to keep the important conversations that need to be had going. While we may not be able to see each other in person, we can still stay connected.

LUX: What are your next plans?
Katrina Aleksa: With the huge increase across our membership we are finding that we are now able to represent more women than ever before, looking at tackling so many diverse challenges and opportunities around the art industry. Every new member we have ensures another voice and another way of thinking, so we will continue our growth drive – adding women into our network from all over the globe and then empowering them through more mentoring, networking and professional development.

Find out more: awita.london

Samantha Welsh is a contributing editor of LUX with a special focus on philanthropy.