Nachson Mimran, co-founder and Creative Executive Officer of to.org, and Creative Director and Chairman of the Board of The Alpina Gstaad
Impact entrepreneur, tech investor, art collector and philanthropist: Nachson Mimran wants to change the way we invest. Here he shares with LUX what is exciting him now
To.org, a platform that Nachson Mimran co-founded in 2015 with his brother Arieh, might be the most influential collective you’ve never heard of. Using the collective descriptor Creative Activists, this motley crew of VC investors, philanthropists, activists, futurists, kids and creatives have orchestrated provocations with social and cultural purpose and to drive change.
Members of the community who will benefit from to.org’s Music and Arts Centre at the Bidi Bidi refugee settlement, northern Uganda. Photo by Estevan Padilla, courtesy of to.org
These include 2022’s The Throne, a waste- plastic 3D-printed port-a-potty, installed next to a demountable Jean Prouvé house in the gardens of The Alpina Gstaad, which provokes visitors to consider waste plastic as a resource to solve global issues such as the lack of sanitation infrastructure. Then there’s 2019’s Naughty Barbie, whose creation provoked Mattel to confront its use of virgin plastics and its role in the global scourge of ocean-destined plastics. Alongside his work with to.org, Mimran is Creative Director and Chairman of the Board at The Alpina Gstaad, and Provocateur in Chief of several organisations, including Extreme E.
Every
Courtesy of EVERY CO.
For me, a brand is changemaking if its product overlaps with the UN’s SDGs and delivers something people need. Every creates animal-free proteins, such as Every Egg White , which behaves exactly like animal-derived egg white.
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Chef Patrick Lassaque used it in macaroons at Chantal Guillon, San Francisco. Every also launched , a vegan, zero-sugar beverage with a gentle alcoholic kick.
SPAARKD
Sleeveless hooded sweater by Grounded Absurdity. Proceeds from sales will support creatives in northern Uganda’s Bidi Bidi refugee settlement. Courtesy of SPAARKD
SPAARKD is a new platform from the team behind Pangaia, which aims to democratise the $3T fashion industry and eliminate the harmful materials and production practices of the fashion world. SPAARKD gives anyone the opportunity to create their own products, based on SPAARKD’s designs and Pangaia’s eco-materials library, without the typical barriers such as minimum orders and complicated logistics. Using SPAARKD, we launched Grounded Absurdity. Proceeds from sales of our first drop supports creatives in a refugee settlement.
Mamou-Mani
Courtesy of Mamou-Mani Ltd
Arthur Mamou-Mani is an eco-parametric architect who uses materials such as fermented sugar and wood as sustainable materials in digitally designed architecture and 3D print furniture.
Read more: Jean-Baptiste Jouffray on the future of the world’s oceans
I have huge admiration for his designs, his commitment to sustainability and innovation, and his belief in making cutting-edge fabrication available to us all, as seen at FabPub, the digital fabrication lab he founded in London’s Hackney.
Care.e.on
My friend Madison Headrick launched this on-the-go luxury skincare range. It’s a game changer for people who travel a lot, and for those of us who pack light for the gym. Care.e.on is cruelty free, removes the hassle of decanting products and packaging is sustainable. The En Route Essentials 5pc Kit is my go-to for long flights.
This article was first published in the Spring/Summer 2023 issue of LUX
