Installation by teamLab, Flowers and People, Cannot be Controlled but Live Together – Transcending Boundaries, A Whole Year per Hour (2017). Courtesy of Superblue

Blue-blooded art dealer Mollie Dent-Brocklehurst has always been known for her creativity.
She has now teamed up with Pace Gallery CEO Marc Glimcher to create an innovative, social media-friendly art experience that she plans to roll out around the world. Millie Walton discovers more

Mollie Dent-Brocklehurst

British aristocrat and art dealer to the private jet set Mollie Dent-Brocklehurst has had numerous highs in a career which has encompassed creating sculpture parks at her family’s castle and driving the London operations of Pace, the global super-gallery.

But, she says, in the last couple of years, something began to bother her and Marc Glimcher, the CEO of Pace and her longtime business partner. They had long been known for curating and organising exhibitions with a focus on public art and experiential installations. But, she says, “[while] these artists were doing really amazing things, there was no way to financially compensate them unless a museum bought the work”. And so she and Glimcher began to develop the business model for Superblue, a new private art exhibition concept based on ticketed revenue that supports both the company and the artists by paying them a cut of sales.

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It is a suitably cutting-edge concept for Dent-Brocklehurst, who is known for her own creative ideas. On her father’s side, the Superblue co-founder hails from a blue-blooded English family who still own their ancestral home, Sudeley Castle in the Cotswolds, which was home to one of the wives of Henry VIII. Her American mother is the daughter of a Kentucky doctor. Over the years, Dent-Brocklehurst, who is married to celebrated sculptor Richard Hudson (they live in a converted industrial unit in London that also serves as an exhibition space and studio) has developed a reputation for bringing forward-thinking art concepts from around the world to the London scene.

Proliferating Immense Life – A Whole Year per Year (2020) by teamLab. Courtesy of Superblue

The Superblue project kicks off in Miami this spring. Its purpose-built ‘experiential art centre’ provides a blank canvas for both the creation and experience of art. “Typically art that goes into a museum is either donated or purchased by wealthy patrons, so there is a sort of gate-keeper to the kind of art that gets exhibited, but what we’re doing is inviting the public to be the selector of the art. If they like it, it exists; if they don’t, it doesn’t,” says Dent-Brocklehurst. Is she worried about the uncertainty of the present moment? “It was already a very Covid-friendly concept. It’s a huge space and there’s a limit to the amount of people who can be there at any one time to prevent the overcrowding of the experiences.”

Superblue’s focus on experiential artworks, which use vibrant colours, light-filled rooms, reflective surfaces and elements of augmented or virtual reality, inevitably resonates with a fast-paced, image-focused culture. Its inaugural Miami exhibition ‘Every Wall is a Door’, for example, features work by pioneering light and space artist James Turrell, Japanese collective teamLab, and celebrated stage designer and artist Es Devlin. The concept also seems designed to maximise social media impact. Does that cheapen the experience of the art? “I’m sure people will Instagram the artworks as they are very visually exciting,” says Dent-Brocklehurst, “but I think what we’re trying to achieve with this group of works is something which is much deeper and more fundamental.”

Es Devlin. Photograph by Jasper Clarke

This is perhaps most evident in Es Devlin’s installation Forest of Us which leads visitors on a journey through the human respiratory process, emphasising our reliance on trees for breathable air and the issues of climate change resulting from deforestation. The piece begins with a film on a perforated screen surface which allows viewers to pass through into a mirrored maze incorporating different performance elements along the way.

Read more: Umberta Beretta on fund-raising for the arts

A tree planting project is also being developed to support reforestation in the Amazon. “Landscape painting has always helped us tune our eyes into nature by framing it, telling us where to look. These works behave in a similar way. They focus our attention on particular phenomena, guiding us to perceive these phenomena where we find them at work in the world,” says Devlin.

It’s not just Devlin, however, whose practice engages with wider social issues. According to Dent-Brocklehurst, it is something that connects many experiential artists. “They have a very embracing kind of attitude towards their audience and the way that people can engage and interact with their work,” she says. “There’s a sense that they can lead a change through the experience of the work.”

Forest of Us (2021) by Es Devlin. Courtesy of Superblue

Superblue isn’t quite the first of its kind – teamLab already runs its own immersive enterprise, teamLab Borderless, located on Tokyo’s waterfront, which drew 2.3 million people in its first year of opening. But what’s unique is the exhibiting of multiple large scale installations simultaneously. Added to that, the artists are more or less given freedom to make what they want. “Our concept was not to curate [Every Wall is a Door] but to give a spectrum of the most important and relevant moments of experiential art,” explains Dent-Brocklehurst.

However, the hope is that the exhibitions will draw new audiences who encounter the art through curiosity. “I think we long to be surrounded,” says Devlin. “We are so used to the act of translating 2D into 3D, to conjuring worlds from a phone-sized rectangle, we forget that it’s a continual act of imaginative labour. It’s a relief to be physically surrounded in three dimensions.”

While Superblue’s next destinations are yet to be revealed, their plan is to expand across the US and internationally, building a network of venues across which the artworks can travel. “It’s about the art coming to the people rather than the other way around,” says Dent-Brocklehurst.

Found out more: superblue.com

This article was originally published in the Summer 2021 issue.

‘Inside Out, Au Pantheon, Nef, Paris, France’; by JR (2014)

It’s not just the consumption of art that is being revolutionised by technology; it’s all about the democratisation of who can become a creative, and the effect this can have on society, says Mollie Dent-Brocklehurst

A LUX x ROSEWOOD COLLABORATION

Mollie Dent-Brocklehurst

A few years ago, I became aware of teamLab, an extraordinary group of  artists based in Tokyo. They have over  500 members in their organisation, and they  come from all walks of life. When you meet  them and exchange business cards, you will find one might be an architect, one might be a programmer. It’s quite an astonishing  group, all working together to create these amazing visual experiences. At the time, they had had numerous exhibitions in Japan; their immersive interactive digital works result in hugely colourful exhibitions.

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Most of their subject matter is based on the natural environment: they create flowers, birds, trees, fish, butterflies and waterfalls, and the viewer becomes part of the experience of the exhibition. Through the way in which their algorithms work, the artworks respond to and interact with visitors. Some of the pieces are very large, such as one in Tokyo where you roll up your trousers, take your shoes off and walk across the floor, and (digital) fish touch you, swim around you and swim away. In these exhibitions, the work is programmed at the start of the exhibition, but is influenced by the visitors. The artist stops having control from the moment the first visitor appears, which moves things on from the repetitive visual loop you would see in earlier video art displays.

teamLab digital art installation ‘The Infinite Crystal Universe’

It was when we [Pace Gallery] were hosting a show in Palo Alto, California, by teamLab, in the old Tesla factory, that it became evident that the old ‘white cube art gallery’ model was not the way to support artists such as these. The exhibition was ticketed, the space was huge, and it travelled to London and Beijing; its size and reach were beyond anything a traditional private gallery could host, as it had large-scale public appeal.

Tech engineers and programmers creating art is a major change for the future of creativity in general, and the art world in particular. Five or 10 years ago, I felt the art world to be slow on the uptake of technology. These artists are now creating a new world of art through technology, understanding the tools you need to bring the disciplines together. You have teams of people with science and technology backgrounds and others who have studied art together in a studio – people with sharply different backgrounds and skill sets. It’s unlikely you would have had engineers in an art studio just a decade ago.

Read more: Canary Wharf Group’s MD Camille Waxer on urban transformation

This means that participation is no longer just about the art world; we are reaching a much broader audience. Previously, the art world was confined to a very small percentage of people. Now the reach of these new types of art is much broader; through social media, millions are seeing it, and millions are visiting exhibitions by artists such as teamLab, JR or Random International. Studio Drift, a team we work with in the Netherlands, has just had an exhibition at the Stedelijk Museum in Amsterdam, which was one of the most-visited shows the museum has ever done.

They have a much wider reach than a typical contemporary art show. This in turn means there is a whole new category of people experiencing this kind of creativity, who wouldn’t go to see a show of works on canvas. It opens doors to new audiences, and it also by extension gives the opportunity for people to start to see themselves as artists who may not have otherwise considered doing so.

Here and above: ‘Trancending Boundaries’ by teamLab

We are in a moment in time when much is changing. Groups of artists have a much bigger reach, they are involved in conversations around nature and sustainability and technology, and all these artists care very much about how art can be part of people’s lives, moving nature into the built environment, and seeing how nature can be incorporated into modern life.

With FuturePace (through which we represent artist groups like these) and our partner Futurecity, we are involved in conversations with airports, cities and placemakers. There is a public realm element to it, lifting people’s lives with art experiences. JR, for example, is not just a street artist. He has a message he wants to convey, he is understood by a very broad swathe of people (he has 1.2 million Instagram followers) and his work has the power to transform societies. He has worked in favelas in Brazil, set up schools, started projects to feed homeless people, and worked against gun crime. He has seen that art has the power to speak to people and transform. He is very passionate and energetic in what he does, and he deals with art that is aimed to be visible to the many, not the few. And his art is not just for the wealthy. The democratisation of art is the next frontier, outside of the world of the galleries. It is an inclusive movement, inclusive of people who can make it and also of those who can consume it.

Mollie Dent-Brocklehurst is a former president of Pace London, the international gallery group, and co-founder of FuturePace, a collaboration between Pace and the placemaking city developer Futurecity. Find out more: future-pace.com

This article was originally published in the Winter 2019 issue. 

‘Dark Waves’ by teamLab, the Japanese interdisciplinary group that brings art, technology and nature together, at their 2017 Pace London exhibition Transcending Boundaries

Pace Gallery, under the leadership of owner Marc Glimcher, is one of the leading forces on the global contemporary art scene. With his visionary plans for spectacular multi-media shows, he is taking art into the future. But he is also stepping in to curate art in public areas in parts of America where local government funds are low, a role where the private sector’s responsibility will only expand, he tells Darius Sanai in an exclusive interview

LUX: With current developments in public art, it is felt that private initiatives and galleries, such as yours, are taking on the role of public services.
Marc Glimcher: Absolutely. There is a level of ambition that people have and this is true I think in all sectors. For example, when comparing the art and tech world: academic ambitions have grown so large that they have become private, corporate ambitions. That is quite a well-documented thing now. We see Silicon Valley companies and so forth taking on this role of being consumers of social good as well as entrepreneurs.

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In the art world I think we are seeing the same thing where developers see that a public mission has melded with their commercial vision and purpose. And without that public good the commercial success is not enough, it’s not guaranteed and it’s not balanced, so we find ourselves taking on that role.

Marc Glimcher (right) with the artist Kevin Francis Gray at the opening of his show at Pace New York in 2017

LUX: Is there a danger that these become one man or one group’s vision of what public art should be? And is that good or bad?
MG: Well, it always has been. This isn’t purely true but great individual visions have guided great cultural achievements. Committees are not famous for having inspired or patronised or enabled great cultural moments to happen. It is something done with passion by someone who kind of parallels the artists. When a municipal committee get together to decide what the art is going to be on some public site, you don’t get the best result. When someone in that group has a real vision, pushing it as if it were their private vision, that is when amazing things happen. I don’t think there is any history of somebody’s private vision hurting the quality of cultural intervention.

LUX: Can you tell us more about your initiatives. What’s forthcoming, how will it work and how will communities be involved?
MG: It’s very complex. The gallery system was set up to represent an artist and the artist makes their work and the gallery shows it and sells it. The process for these public commissions is much more akin to an architectural process. What do we have coming up? We’ve got 10 projects around the world right now where we are making proposals, the first one being ‘The Illuminated River’. And we have projects in New York and Massachusetts, Australia, London, and China where there are new cities being built every day. I will say that London seems to be at the centre; it’s a fertile place to have those conservations about this idea. That’s where we found Mark Davy, founder of Futurecity, who we are in collaboration with for Future\Pace. We’ve set up a group who can function using the economic model of the architectural world to address an arts project; it’s a very different approach. We are going out to developers and municipals. We are helping to draft a cultural agenda and will be working with our artists and others who are not necessarily gallery artists but who work on a public scale and acting as the planning group to get this job done.

‘Impermanent Life’ by teamLab in Transcending Boundaries at Pace Gallery

LUX: And is this driven by your desire that more people should be able to see and experience art?
MG: Yes. Our natural driver is the artist and we see among the artists a desire to bring the message out into the world. We take our cue from them so it’s a natural evolution for us to feel excited when we get a chance to have Leo Villareal light all the bridges crossing the River Thames. It’s the same with artist estates. We recently took on the estate of the American sculptor Tony Smith. He is one of the greatest artists of the 20th century and one of the most important sculptors aware of public engagement and their experience of space. My father drilled it into my head that this is our family’s contribution to help these artists get their message out and extend human perception. When we got 200,000 people to our teamLab exhibition in Menlo Park, California, it was pretty thrilling.

LUX: What’s it like to take over your father’s business. Is it just a job or something else?
MG: It’s a unique challenge. You have to survive the first 20 years without killing your father and struggling with self-definition. People may deny it but every second-generation person with any kind of ambition has to come to peace with the fact their father created something from scratch, and you’re never going to be that person. So who are you going to be? And what are you going to do? You know you’ve made it when you won’t let your father leave instead of trying to kick him out.

LUX: And I guess your relationships with artists are at the heart of what you do and how you define your relationship with the business?
MG: Absolutely. That’s what we experienced growing up, being surrounded by the artists. It’s a very complex business. There are many different agencies involved – there are the museums, the collectors and the writers. You need to remember what your core is in a complex business and ours is the representation of the artists. If you maintain that there is a way to cross from one generation to the next and to create a real institution.

LUX: What thrills you, what makes you come alive?
MG: For me it’s walking into the artist’s studio and seeing their breakthrough, that spectacular invention that they have created, and knowing you can transmit that out into the world. I will get a call from Tara Donovan, who will have been struggling on a new body of work for a year, and she will say “I’ve got it”. And you can hear in her voice that something has happened. Some transformation took place. And as an art dealer you get in the car and you’re the second person to connect to that creative moment. Or you can get on a plane because Adrian Ghenie called and you arrive in Berlin, go into his really dirty, really dark studio, go around the corner and there is this work that has just been dredged out of the great history of painting. Then everything you do is about bringing it out of the gallery and into the world, to the museums, to the lectures and so on. If that makes you come alive then you are an art dealer.

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LUX: You studied sciences. Does that bring you a different perspective to others in your business?
MG: It might. I definitely think that it has worked well for me. The art gallery is very concerned with historical process, not just the individual process of one individual artist. The rigorous training and analysis that one gets in immunology or biochemistry translates well into trying to understand how the broad sweep of culture works and how artists work.

A London showing of works by Italian artist Mario Merz, organised by Pace Gallery in collaboration with the late artist’s foundation

LUX: And in terms of artists, there must be more competition than ever to find and represent the best artists? Or is that irrelevant because more people are becoming artists?
MG: No. It is very relevant. There is more competition and it is shaping the art world. The galleries are growing. In a market place when the demand is going up at the same time as the competition, you tend to create more consolidated, larger companies to deal with all the various competitive issues. It becomes very expensive to be an art gallery so it’s harder for mid-level galleries. Although, the population of artists is so diverse that there are still artists for every kind of gallery. It’s hard to imagine big galleries replacing the smaller galleries because small galleries are absolutely essential for emerging artists. And there are a lot of artists who don’t want anything to do with the big galleries. In 1975, when you had an artist popular in New York City it meant that if you wanted to keep working with them you had to do a full colour catalogue instead of black and white. Now that same artist, or a comparable artist, is popular in New York, Korea, Europe, China, South America and there are multiple museums competing for shows. There are awards and biannuals and art fairs. It requires an enormous amount. Contrary to popular belief, it’s not about flying artists around in private jets and having expensive parties. It’s about funding the production of work, shipping it all over the world, organising exhibitions, lectures and symposiums and about supporting the museums who have commissioned your artist. We have 17 registrars in charge of handling and moving the art and making sure it gets where it’s supposed to be in perfect condition. That is twice the size of our PR staff, which is big, too.

LUX: Would collectors of these popular artists in 1970s New York have been in the artistic, cultural, media community themselves? And how has that demographic changed since then?
MG: No, that’s a myth. Art patrons haven’t been other artists or writers, although they have always collected artists when they were starting out because they were the ones who knew about them but they always get priced out. In the 70s the collectors were the real estate developers because they were the most entrepreneurial, upwardly mobile group of wealthy people in America, Japan and around the world. They were priced out by an emerging financial class of hedge-fund people who were collecting more aggressively, and they in turn might be displaced by technology people.

teamLab’s digital work ‘Impermanent Life’ (2017) visualises the cycle of life constantly changing

LUX: How do you view the debate about the fragmentation of art, that there are no movements in art and no significant artists anymore?
MG: I view it as something that people always say about their time. People are very sceptical, very hard on their own moment in history. We’ve never heard anyone say now is a golden age of great art. Golden ages are always in the past. In the day when those southern California light and space artists were coming out, believe me, people said, “Oh god, this is so desperate, nobody knows how to make great art, they’ve forgotten”. Now we have special effects and digital artists. Great art is always made, it just takes a while to be recognised as such.

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LUX: What are the most interesting things going on at the moment at Pace?
MG: We have our art and technology and public art strategy that we have been working on for the last five years and it’s all bearing fruit at this point. More importantly than that, it seems like it is playing a significant role in the global cultural dialogue. That’s always the place we want to be – making significant dialogues. Both art and technology and the way that those groups making art in this way have a certain capacity to work in public spaces. But the nature of the art making also creates natural limits to what the artists can do. There were 20 requests for sky spaces from James Turrell for every one that could be done. New cities get built around the world with new large-scale developments and these groups want to engage in art, they don’t want to engage just with design. So it’s a call to the artists to find a way to work on a bigger scale. It’s driving the creation of art collectives along with the fact that this is a very collaborative age. We are seeing amazing possibilities arise.

LUX: Which artists are really exciting you now?
MG: We are very excited about Tony Smith because people haven’t recognised his greatness. There is a lot of great painting that is being done right now by the likes of Adrian Ghenie and Nigel Cooke. Tara Donovan, who is kind of a post-minimalist artist, her show sold out in a day! We are about to have a Robert Mangold show and Bob, who is 77, hasn’t had a show in five years. Recently we’ve had Richard Pousette-Dart, Kenneth Noland and Louise Nevelson, great artists from the 60s and 70s who are now being rediscovered. We are excited about a lot of different things.

LUX: Do you think art has replaced literature and music as the primary mode of cultural information?
MG: I wouldn’t count out music or literature. The most ancient art form is music; it pre-dates language. Historically, I think visual art sits somewhere between music and literature but it’s having its moment right now. We are in a visual society.

pacegallery.com

Pace, one of the big five leading contemporary art galleries in the world represents more than 80 artists and estates, in New York, London, and Beijing. Their latest exhibition in London ‘The Critical Edge’ explores Richard Tuttle’s use of fabric to explore materiality, space and three-dimensionality. Kitty Harris talks with Mollie Dent-Brocklehurst, the director of Future\Pace, about the their recent teamLab exhibition, her previous role as director of the gallery and future plans.

Mollie Dent-Brocklehurst

LUX: Why did you choose teamLab, the interdisciplinary group of ultra-technologists, exhibition ‘Transcending Boundaries’ for Pace London?
Mollie Dent-Brocklehurst: We started working with teamLab a couple of years ago and we first showed their work in New York. It was this great kind of phenomenon in a way – we didn’t know what was going to come out of it but we were very excited about the group. So, the next thing we did, in our gallery in Palo Alto, San Francisco, where we had taken the old Tesla garage (a huge space!) was this massive teamLab intervention. There were about 10 or 12 environments and a whole teamLab kids program on the other side of the building. It was supposed to be up for three months but we ended up keeping for almost a year. We sold tickets, it was a visitor attraction and it was hugely successful. Off the back of that people were clamouring for us to bring it here. This is their first big exhibition in Europe, they had shown in Istanbul but not on this scale, so it had been in the pipe lines for a while. They had been in demand by everybody that we know.

TeamLab Transcending Boundaries

LUX: What was your vision for Pace London when it opened in 2012?
MDB: We are sort of formulating as we go along in London. I think that having thought through different business models we’ve decided that it should be a “Pace” gallery. We want to have a Pace gallery in London that shows the Pace gallery artists. Because they didn’t have a space here some of the artists who are hugely well known in America are less known here. We feel by showing them and introducing people to the work that is really the best thing we can do. There is a beautiful kind of poetry to the programme of Pace and it’s a sort of jigsaw puzzle that fits everything together. And actually, this new group of artists we’ve been working with, in art and technology, has always been something Pace has been interested in. James Turrell was very much involved in the art and technology program in California in the 1960s and so this tradition has come through – there is a link. We are fascinated by the idea of coding as an art form – all of the myriad of the possibilities to come.

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LUX: You’re bringing your American artists to London, such as your latest exhibition with Richard Tuttle. What about the European artists?
MDB: We’ve done some wonderful shows with European artists – Kevin Francis Gray who we showed a few years ago and who now has a show in New York and Adrian Ghenie is somebody we generated through this gallery and has a show on in New York. So certainly the gallery isn’t adverse European artists. There is a lovely feedback.

Flowers Bloom on People

LUX: What has been your greatest challenge in establishing Pace in London?
Mollie Dent-Brocklehurst: It’s been a great pleasure it’s such a great gallery and organisation. Making it tick. It’s an ongoing challenge for Elliot McDonald and Tamara Corm.

LUX: Having worked at the Gagosian in New York City, then at Garage in Moscow and of course, Pace London, how did your role as director differ in each of the countries?
MDB: Each role has been an older and more experienced version of me. So I don’t know if you can directly compare them. It’s been a really interesting journey being involved with two such important galleries and the different way they do things. But it’s really about the artists; you are here to serve the artists. To try and get inside their body of work and understand, promote and sell it. Whereas, Garage was a very different project – it was about communication and setting something up that would have a flavour of what the contemporary art world was doing but also speak to a Russian audience (who hadn’t seen much of what we were doing at the time). I guess the two gallery projects are comparable but Garage in Moscow was a very different thing.

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Richard Tuttle

LUX: Tell us about your exciting new role as director of Future\Pace.
MDB: Yes! It’s a collaboration that I put together with a company called Future/City and the owner, Mark Davy, has been very instrumental in art place making in London over the last ten years. He is the most influential person in London, also now in Sydney and other places around the world. His company has been working closely with major developments and infrastructure projects to develop a public art program – and a really interesting one at that. They did Heathrow Terminal Two, the Crossrail and they are doing The Shard. We got together and put a group of artists, mostly Pace artists, into this kind of bubble and were going out and looking for specific projects for them. We won Lumiere’s ‘Illuminated River’ project with our artist Leo Villareal and various other projects are on the way.

Richard Tuttle, ‘The Critical Edge’ runs until 13th May at Pace London, pacegallery.com