Installation by teamLab, Flowers and People, Cannot be Controlled but Live Together – Transcending Boundaries, A Whole Year per Hour (2017). Courtesy of Superblue

Blue-blooded art dealer Mollie Dent-Brocklehurst has always been known for her creativity.
She has now teamed up with Pace Gallery CEO Marc Glimcher to create an innovative, social media-friendly art experience that she plans to roll out around the world. Millie Walton discovers more

Mollie Dent-Brocklehurst

British aristocrat and art dealer to the private jet set Mollie Dent-Brocklehurst has had numerous highs in a career which has encompassed creating sculpture parks at her family’s castle and driving the London operations of Pace, the global super-gallery.

But, she says, in the last couple of years, something began to bother her and Marc Glimcher, the CEO of Pace and her longtime business partner. They had long been known for curating and organising exhibitions with a focus on public art and experiential installations. But, she says, “[while] these artists were doing really amazing things, there was no way to financially compensate them unless a museum bought the work”. And so she and Glimcher began to develop the business model for Superblue, a new private art exhibition concept based on ticketed revenue that supports both the company and the artists by paying them a cut of sales.

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It is a suitably cutting-edge concept for Dent-Brocklehurst, who is known for her own creative ideas. On her father’s side, the Superblue co-founder hails from a blue-blooded English family who still own their ancestral home, Sudeley Castle in the Cotswolds, which was home to one of the wives of Henry VIII. Her American mother is the daughter of a Kentucky doctor. Over the years, Dent-Brocklehurst, who is married to celebrated sculptor Richard Hudson (they live in a converted industrial unit in London that also serves as an exhibition space and studio) has developed a reputation for bringing forward-thinking art concepts from around the world to the London scene.

Proliferating Immense Life – A Whole Year per Year (2020) by teamLab. Courtesy of Superblue

The Superblue project kicks off in Miami this spring. Its purpose-built ‘experiential art centre’ provides a blank canvas for both the creation and experience of art. “Typically art that goes into a museum is either donated or purchased by wealthy patrons, so there is a sort of gate-keeper to the kind of art that gets exhibited, but what we’re doing is inviting the public to be the selector of the art. If they like it, it exists; if they don’t, it doesn’t,” says Dent-Brocklehurst. Is she worried about the uncertainty of the present moment? “It was already a very Covid-friendly concept. It’s a huge space and there’s a limit to the amount of people who can be there at any one time to prevent the overcrowding of the experiences.”

Superblue’s focus on experiential artworks, which use vibrant colours, light-filled rooms, reflective surfaces and elements of augmented or virtual reality, inevitably resonates with a fast-paced, image-focused culture. Its inaugural Miami exhibition ‘Every Wall is a Door’, for example, features work by pioneering light and space artist James Turrell, Japanese collective teamLab, and celebrated stage designer and artist Es Devlin. The concept also seems designed to maximise social media impact. Does that cheapen the experience of the art? “I’m sure people will Instagram the artworks as they are very visually exciting,” says Dent-Brocklehurst, “but I think what we’re trying to achieve with this group of works is something which is much deeper and more fundamental.”

Es Devlin. Photograph by Jasper Clarke

This is perhaps most evident in Es Devlin’s installation Forest of Us which leads visitors on a journey through the human respiratory process, emphasising our reliance on trees for breathable air and the issues of climate change resulting from deforestation. The piece begins with a film on a perforated screen surface which allows viewers to pass through into a mirrored maze incorporating different performance elements along the way.

Read more: Umberta Beretta on fund-raising for the arts

A tree planting project is also being developed to support reforestation in the Amazon. “Landscape painting has always helped us tune our eyes into nature by framing it, telling us where to look. These works behave in a similar way. They focus our attention on particular phenomena, guiding us to perceive these phenomena where we find them at work in the world,” says Devlin.

It’s not just Devlin, however, whose practice engages with wider social issues. According to Dent-Brocklehurst, it is something that connects many experiential artists. “They have a very embracing kind of attitude towards their audience and the way that people can engage and interact with their work,” she says. “There’s a sense that they can lead a change through the experience of the work.”

Forest of Us (2021) by Es Devlin. Courtesy of Superblue

Superblue isn’t quite the first of its kind – teamLab already runs its own immersive enterprise, teamLab Borderless, located on Tokyo’s waterfront, which drew 2.3 million people in its first year of opening. But what’s unique is the exhibiting of multiple large scale installations simultaneously. Added to that, the artists are more or less given freedom to make what they want. “Our concept was not to curate [Every Wall is a Door] but to give a spectrum of the most important and relevant moments of experiential art,” explains Dent-Brocklehurst.

However, the hope is that the exhibitions will draw new audiences who encounter the art through curiosity. “I think we long to be surrounded,” says Devlin. “We are so used to the act of translating 2D into 3D, to conjuring worlds from a phone-sized rectangle, we forget that it’s a continual act of imaginative labour. It’s a relief to be physically surrounded in three dimensions.”

While Superblue’s next destinations are yet to be revealed, their plan is to expand across the US and internationally, building a network of venues across which the artworks can travel. “It’s about the art coming to the people rather than the other way around,” says Dent-Brocklehurst.

Found out more: superblue.com

This article was originally published in the Summer 2021 issue.

‘Inside Out, Au Pantheon, Nef, Paris, France’; by JR (2014)

It’s not just the consumption of art that is being revolutionised by technology; it’s all about the democratisation of who can become a creative, and the effect this can have on society, says Mollie Dent-Brocklehurst

A LUX x ROSEWOOD COLLABORATION

Mollie Dent-Brocklehurst

A few years ago, I became aware of teamLab, an extraordinary group of  artists based in Tokyo. They have over  500 members in their organisation, and they  come from all walks of life. When you meet  them and exchange business cards, you will find one might be an architect, one might be a programmer. It’s quite an astonishing  group, all working together to create these amazing visual experiences. At the time, they had had numerous exhibitions in Japan; their immersive interactive digital works result in hugely colourful exhibitions.

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Most of their subject matter is based on the natural environment: they create flowers, birds, trees, fish, butterflies and waterfalls, and the viewer becomes part of the experience of the exhibition. Through the way in which their algorithms work, the artworks respond to and interact with visitors. Some of the pieces are very large, such as one in Tokyo where you roll up your trousers, take your shoes off and walk across the floor, and (digital) fish touch you, swim around you and swim away. In these exhibitions, the work is programmed at the start of the exhibition, but is influenced by the visitors. The artist stops having control from the moment the first visitor appears, which moves things on from the repetitive visual loop you would see in earlier video art displays.

teamLab digital art installation ‘The Infinite Crystal Universe’

It was when we [Pace Gallery] were hosting a show in Palo Alto, California, by teamLab, in the old Tesla factory, that it became evident that the old ‘white cube art gallery’ model was not the way to support artists such as these. The exhibition was ticketed, the space was huge, and it travelled to London and Beijing; its size and reach were beyond anything a traditional private gallery could host, as it had large-scale public appeal.

Tech engineers and programmers creating art is a major change for the future of creativity in general, and the art world in particular. Five or 10 years ago, I felt the art world to be slow on the uptake of technology. These artists are now creating a new world of art through technology, understanding the tools you need to bring the disciplines together. You have teams of people with science and technology backgrounds and others who have studied art together in a studio – people with sharply different backgrounds and skill sets. It’s unlikely you would have had engineers in an art studio just a decade ago.

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This means that participation is no longer just about the art world; we are reaching a much broader audience. Previously, the art world was confined to a very small percentage of people. Now the reach of these new types of art is much broader; through social media, millions are seeing it, and millions are visiting exhibitions by artists such as teamLab, JR or Random International. Studio Drift, a team we work with in the Netherlands, has just had an exhibition at the Stedelijk Museum in Amsterdam, which was one of the most-visited shows the museum has ever done.

They have a much wider reach than a typical contemporary art show. This in turn means there is a whole new category of people experiencing this kind of creativity, who wouldn’t go to see a show of works on canvas. It opens doors to new audiences, and it also by extension gives the opportunity for people to start to see themselves as artists who may not have otherwise considered doing so.

Here and above: ‘Trancending Boundaries’ by teamLab

We are in a moment in time when much is changing. Groups of artists have a much bigger reach, they are involved in conversations around nature and sustainability and technology, and all these artists care very much about how art can be part of people’s lives, moving nature into the built environment, and seeing how nature can be incorporated into modern life.

With FuturePace (through which we represent artist groups like these) and our partner Futurecity, we are involved in conversations with airports, cities and placemakers. There is a public realm element to it, lifting people’s lives with art experiences. JR, for example, is not just a street artist. He has a message he wants to convey, he is understood by a very broad swathe of people (he has 1.2 million Instagram followers) and his work has the power to transform societies. He has worked in favelas in Brazil, set up schools, started projects to feed homeless people, and worked against gun crime. He has seen that art has the power to speak to people and transform. He is very passionate and energetic in what he does, and he deals with art that is aimed to be visible to the many, not the few. And his art is not just for the wealthy. The democratisation of art is the next frontier, outside of the world of the galleries. It is an inclusive movement, inclusive of people who can make it and also of those who can consume it.

Mollie Dent-Brocklehurst is a former president of Pace London, the international gallery group, and co-founder of FuturePace, a collaboration between Pace and the placemaking city developer Futurecity. Find out more: future-pace.com

This article was originally published in the Winter 2019 issue. 

Pace, one of the big five leading contemporary art galleries in the world represents more than 80 artists and estates, in New York, London, and Beijing. Their latest exhibition in London ‘The Critical Edge’ explores Richard Tuttle’s use of fabric to explore materiality, space and three-dimensionality. Kitty Harris talks with Mollie Dent-Brocklehurst, the director of Future\Pace, about the their recent teamLab exhibition, her previous role as director of the gallery and future plans.

Mollie Dent-Brocklehurst

LUX: Why did you choose teamLab, the interdisciplinary group of ultra-technologists, exhibition ‘Transcending Boundaries’ for Pace London?
Mollie Dent-Brocklehurst: We started working with teamLab a couple of years ago and we first showed their work in New York. It was this great kind of phenomenon in a way – we didn’t know what was going to come out of it but we were very excited about the group. So, the next thing we did, in our gallery in Palo Alto, San Francisco, where we had taken the old Tesla garage (a huge space!) was this massive teamLab intervention. There were about 10 or 12 environments and a whole teamLab kids program on the other side of the building. It was supposed to be up for three months but we ended up keeping for almost a year. We sold tickets, it was a visitor attraction and it was hugely successful. Off the back of that people were clamouring for us to bring it here. This is their first big exhibition in Europe, they had shown in Istanbul but not on this scale, so it had been in the pipe lines for a while. They had been in demand by everybody that we know.

TeamLab Transcending Boundaries

LUX: What was your vision for Pace London when it opened in 2012?
MDB: We are sort of formulating as we go along in London. I think that having thought through different business models we’ve decided that it should be a “Pace” gallery. We want to have a Pace gallery in London that shows the Pace gallery artists. Because they didn’t have a space here some of the artists who are hugely well known in America are less known here. We feel by showing them and introducing people to the work that is really the best thing we can do. There is a beautiful kind of poetry to the programme of Pace and it’s a sort of jigsaw puzzle that fits everything together. And actually, this new group of artists we’ve been working with, in art and technology, has always been something Pace has been interested in. James Turrell was very much involved in the art and technology program in California in the 1960s and so this tradition has come through – there is a link. We are fascinated by the idea of coding as an art form – all of the myriad of the possibilities to come.

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LUX: You’re bringing your American artists to London, such as your latest exhibition with Richard Tuttle. What about the European artists?
MDB: We’ve done some wonderful shows with European artists – Kevin Francis Gray who we showed a few years ago and who now has a show in New York and Adrian Ghenie is somebody we generated through this gallery and has a show on in New York. So certainly the gallery isn’t adverse European artists. There is a lovely feedback.

Flowers Bloom on People

LUX: What has been your greatest challenge in establishing Pace in London?
Mollie Dent-Brocklehurst: It’s been a great pleasure it’s such a great gallery and organisation. Making it tick. It’s an ongoing challenge for Elliot McDonald and Tamara Corm.

LUX: Having worked at the Gagosian in New York City, then at Garage in Moscow and of course, Pace London, how did your role as director differ in each of the countries?
MDB: Each role has been an older and more experienced version of me. So I don’t know if you can directly compare them. It’s been a really interesting journey being involved with two such important galleries and the different way they do things. But it’s really about the artists; you are here to serve the artists. To try and get inside their body of work and understand, promote and sell it. Whereas, Garage was a very different project – it was about communication and setting something up that would have a flavour of what the contemporary art world was doing but also speak to a Russian audience (who hadn’t seen much of what we were doing at the time). I guess the two gallery projects are comparable but Garage in Moscow was a very different thing.

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Richard Tuttle

LUX: Tell us about your exciting new role as director of Future\Pace.
MDB: Yes! It’s a collaboration that I put together with a company called Future/City and the owner, Mark Davy, has been very instrumental in art place making in London over the last ten years. He is the most influential person in London, also now in Sydney and other places around the world. His company has been working closely with major developments and infrastructure projects to develop a public art program – and a really interesting one at that. They did Heathrow Terminal Two, the Crossrail and they are doing The Shard. We got together and put a group of artists, mostly Pace artists, into this kind of bubble and were going out and looking for specific projects for them. We won Lumiere’s ‘Illuminated River’ project with our artist Leo Villareal and various other projects are on the way.

Richard Tuttle, ‘The Critical Edge’ runs until 13th May at Pace London, pacegallery.com