Woman with white hair and glasses crossing her arms and smiling

Giovanna Forlanelli Rovati in the Sala Ontani. Photo by Giovanni de Sandre via Fondazione Luigi Rovati

LUX speaks to Giovanna Forlanelli Rovati At the Fondazione Luigi Rovati in Milan, where she is putting experimental dialogues between ancient and contemporary art, and artistic and scientific enquiry at the heart of an original project

LUX: You trained in medicine and science and worked in pharmaceuticals. Does that give you a different way of perceiving art?
Giovanna Forlanelli Rovati: Culture and art are unpredictable, and so are research and scientific discovery – both form the basis of Humanism. Openness and curiosity have always marked my experiences and my scientific training leads me to experiment with new artistic languages. The idea of connecting art and science led to establishing the Fondazione Luigi Rovati.

Purple room filled with art

Old meets new in the fondazione’s Sala Ontani

LUX: Have you always been fascinated by Etruscan art and craft?
GFR: I became interested in contemporary art in the 1990s in New York, while my husband Lucio is passionate about classical art, in particular Etruscan. Through our passions, we realised that there is an extraordinary dialogue between the ancient and contemporary. The project we share is focused on this.

Follow LUX on Instagram: luxthemagazine

LUX: Are there links between modern and contemporary art and ancient art?
GFR: Certainly, yes, there is a link between them. The aim of the fondazione is to represent and explain these links, but it is also the opposite: reading archaeology in the contemporary world opens it up to new visions.

Grand hall with white walls

The hall of the palazzo housing the fondazione

LUX: Your foundation combines a top-floor Michelin-starred restaurant, ground-floor bistro and garden, viewing rooms and a contemporary architectural creation underground. Why is that?
GFR: Establishing the fondazione was a constantly evolving process. “Wonder” is the word most used by our visitors, the same word used to define the great Renaissance artworks. Visiting a museum means experiencing moments of pleasure and wellbeing in the very beauty of the museum. First, the immersion in the art, but also being in the garden, shop, bistro or restaurant.

Dark room with artwork

“Living in an Etruscan City” on the hypogeum floor

LUX: Do ordinary people have little chance to view great art, now so much of it is owned by private collectors?
GFR: Yes, there are many collectors don’t show their works, but many others open private museums. In our case, the fondazione acquired Italian art collections from abroad and from private Italian collections specifically to display them in our museum. Our vision is to implement a project of inclusion and social utility.

Stone stature in the middle of the room

An installation view in the Sala Paolini

Read more: Italy Art Focus: Patrizia Sandretto Re Rebaudengo

LUX: What are your ambitions for the fondazione?
GFR: To become a global point of reference and to export our model worldwide, discovering or rediscovering artists and languages, and developing relationships with private and public institutions in Italy.

Find out more: fondazioneluigirovati.org

This article comes from a section of a wider feature originally published in the Autumn/Winter 2023/24 issue of LUX

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Reading time: 2 min
Models pose with lips puckered at fashion designer backstage
Models pose with lips puckered at fashion designer backstage

Mary Katrantzou (second from left) backstage at the 2018 Victoria’s Secret Fashion Show in New York

With a decade of successful collections behind her and a penchant for outside-the-box collaborations, Mary Katrantzou is a designer not only bursting with creativity but also with the business acumen to go truly global, as Carolyn Asome discovers

Don’t underestimate the agility required to keep up with Mary Katrantzou’s boundless curiosity, the ever-inventive ways she pushes herself out of her comfort zone, the rat-a-tat-tat of her myriad collaborations (more of which later) and fundamentally, her desire to never sit still.

Does Katrantzou, who for the past decade has wowed us with her own strand of quirky maximalism, breathtaking decoration techniques and architectural shapes, ever worry that her body may struggle to keep up with her mind? The Greek-born fashion designer (and veritable power house), who read architecture at the Rhode Island School of Design before studying for a BA in Textile Design at London’s Central Saint Martins, howls with laughter at this. “It’s true, I’ve turned 36… it probably doesn’t.”

Follow LUX on Instagram: the.official.lux.magazine

Few designers are able to confront the obstacles of growing their own business. Fewer still are able to articulate them quite as clearly as Katrantzou can – although one senses that she has always relished the challenge. Her voice lights up: “Growing your business is the ultimate in creativity. It forces you to have an understanding of the business of fashion. I don’t think you can have a company without that interest or without the ambition to be involved.”

In an increasingly volatile retail climate, what are the challenges she faces? “There are several, but one of them is having a voice that really stands out against the noise. There are lots of heritage brands with a rotation of designers at the helm. You need to really know what you stand for. I challenge myself to do that each year. You might think you have an idea of who your woman is, but it isn’t always as easy as you think it is. I am not designing for a romantic warrior…” she laughs. “Sure, she is bold and daring and she uses fashion as a tool of expression. What I design has an element of uplift, but it also has links to art and design – that is very much part of it, too.”

Model on the catwalk wearing a large multicoloured coat

A look from Mary Katrantzou’s AW19 collection

The conundrum of dealing with an ever- whizzier hamster wheel of production also looms large. Thankfully, Katrantzou explains this is far less of a taboo subject than it was in the past. “Three years ago, no one wanted to talk about it and you almost closed your eyes and hoped for the best, but now other designers talk and you realise we are all in the same boat. Because obviously it is going to affect your creativity.”

Her solution? “While we have four drops annually, there are only two thematic collections a year so that means we have longer to talk about something, but we still have the newness.” Another challenge she mulls over is how to move outside ready-to-wear and use her design talent in other areas. Given that Katrantzou trained as an architect, she enjoys the challenge of looking at things from different perspectives and the creativity that comes with designing in different realms.

“We’ve tried to shift the brands in both directions: at one end offering shows at a demi- couture level and building on our customer relationships so that they can buy from us as made-to-measure or bespoke, but also, to do collaborations with much bigger global brands which allows us to reach a far wider audience.”

Read more: Photographer Thomas Demand on abstract perspectives

Katrantzou enjoys the fact that collaborations force her to think in a completely different way. “It’s an entirely different end use of a product. You can be democratic in a way that as an independent brand you just can’t be, because you can’t reach those price points or your minimums and production runs are so different. The modern brand of today needs to be reaching out to all different price points and different tiers. You are communicating with your customer but offering her a very comprehensive way of being able to buy your brand. We are doing a tenth of what we can do as we are still largely a ready-to-wear brand, but we’ve created jewellery with Swarovski, and done a small homeware range with a friend, Brigitta Spinocchia Freund. We’re also doing a ballet at Sadler’s Wells with Russell Maliphant and music by Vangelis, which is obviously so different from what you get when creating the costumes for the Victoria’s Secret show.”

The designer’s interesting collaborations – ones which challenge the well-trodden formula of designer/highstreet unions – are what caught the eye of Chinese investor Wendy Yu, the 28-year-old who has earned herself the reputation as China’s unofficial fashion ambassador.

Two women posing in front of a green wall at an exclusive event

Mary Katrantzou with Wendy Yu 2017

Two years ago, Katrantzou took investment from Yu. “I’d noticed and loved Mary’s capacity and talent to expand into different product categories along with her infectious energy and drive,” says Yu. “She’s built a brand with a strong and unique identity. I can see the potential of Mary Katrantzou homeware and beauty… I think the Chinese consumer would really buy into the brand at this lifestyle level too.”

Yu was one of three who came in on a ‘family and friends’ round of investment. For Katrantzou, the idea was also to look at what investors could offer aside from the financial support. “Wendy has been helpful with expanding in China. She is someone who understands how to help build a brand between east and west, between fashion and the arts.” Katrantzou has also learnt that in order to create awareness in China, it takes much more than just visiting once a year. It’s visiting regularly and initiating activations that really engages.”

Despite following a wholesale model, Katrantzou finds that clients come to her, season after season. “It’s rare these days to have a really loyal client. I don’t know what it is about the brand that elicits that loyalty but whatever it is, I don’t take it lightly.” This modesty is typical of Katrantzou. Such is her talent that she has clients who own so many of her clothes, they might easily stage a retrospective of her collections. It is telling that one of her most devoted fans is also one of the biggest collectors of Phoebe Philo’s collections at Celine – “our aesthetics couldn’t be more opposite” – and yet, there is something about the power of Katrantzou’s craft, the detailing and point of view that elicits such fandom.

Women pose backstage in front of a rail of clothing

Katrantzou and friends at London Fashion Week, 2016

Last September, Katrantzou celebrated her tenth anniversary, filling Camden’s Roundhouse with a collection all about collecting and collectables. Instead of a ‘best of ’ tribute to the preceding decade, she riffed on philately and entomology. One gown resembled a Fabergé egg gleaming with crystals, while a bustier dress revealed an array of coloured stone rings within a jewellery box.

Read more: Why LUX loves the New Perlée creations by Van Cleef & Arpels

Her most recent collection was based on the elements – earth, air, fire and water – and how they exist within us. “I wanted to explore the fire – when you have that energy and passion; or air when you feel that sense of being light and free. And it was interesting to distil all of that into a collection as it was so abstract and unlike my previous collection, which was more literal and very object driven.”

Model on catwalk wearing large orange coat

A look from Mary Katrantzou’s AW19 collection

For water and air, Katrantzou explored silhouettes that were weightless, either in organza or tiers of ruffles, which “bounced in a cloudy way, or else we used feathers”, experimenting with materials and techniques that haven’t been explored before.

Today, there are 25 people in Katrantzou’s London studio and her label is sold in 50 countries. “Our strongest markets are in the US, the UK, southern Europe, the Middle East and now China,” she says. “You know you appeal to a certain type of woman, and while I’m not saying an archetypal woman, they do have something in common. And we don’t have to be big in the Nordic countries if we are not selling there.”

Increasingly, Katrantzou is thinking about how she fits into the world around her: what she stands for and how that extends to bigger topics. “Luxury for me is knowing you are not harming your environment, knowing that the pieces you create will last in someone’s wardrobe for ever. I find it interesting that clients increasingly come to me and say they want to spend x amount on this one dress rather than buy 20. There’s a return to craftsmanship, pieces that are made by hand. With demi-couture, you are supporting a more analogue approach to fashion. It isn’t a big percentage in terms of how many commissions we get, but it is a sizeable part of the business… and it’s growing.”

Find out more at: marykatrantzou.com

This article was originally published in the Summer 19 Issue.

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Reading time: 7 min
ferrari test
ferrari test

The two Maranellos together (Photo: Laetitia Sanai)

The Ferrari 550 Maranello and its successor, the similar-but-different 575M Maranello, are becoming two of the most sought-after cars of the ‘modern classic’ era. Rakish two-seaters with V12 engines, they also divide opinion among collectors as to which of them is best. Now, 20 years after the 550 Maranello was first unveiled to rapturous reviews, LUX takes both of these beautifully svelte Ferraris out for some spirited driving and comes out with a surprisingly unequivocal answer.

There are few things more inspirational, to collectors of classic cars, than Ferraris hosting V12 engines. Any car person will become dreamy at the mention of a 275 GTB or Daytona from the 1960s; cars that combined race heritage with beauty and an engine whose functioning and sound is worthy of an installation at MOMA.

Ferrari still makes cars in this lineage, the latest being the 812 Superfast, an even faster successor to its F12 model, itself a car so rapid that to extend it and enjoy it you would, within a couple of seconds, be so in excess of a speed limit in almost every country in the world that you would be risking a jail sentence.

Like some of the proudest global dynasties, this V12 line had its reign rudely interrupted before being restored to the monarchy. In the 1970s, 80s, and early 90s, Ferrari instead made cars with a flat-V12 engine (a detail that refers to the arrangement of cylinders in relation to each other, important for car geeks), which was placed behind the driver and passenger; these included the famous Berlinetta Boxer and Testarossa, and the limited-edition, lightweight (and now highly collectible) F512M).

It was only in 1997 that the company continued where it left off with the Daytona of 1968, and replaced the F512M with the 550 Maranello, a car so different it shared only its available paint colours with its predecessor, and whose design – (new) V12 engine under a long bonnet in front, space for two people behind – resembled its deposed ancestor.

The 1997 Ferrari 550 Maranello, in classic Rosso Corsa (racing red)

The 550 was itself replaced by the 575M in 2002 which (pay attention at the back) was a modified version of the same car – an evolution not a revolution – and looked so similar from the outside that even experts have trouble telling them apart. (There were greater changes inside and under the bonnet, as outlined below). In 2006, the 575M was itself replaced by an all-new car, the 599 Fiorano, with a different V12, still under a long bonnet in front.

And – for those general readers still with us – this is the rub. The Maranellos, as the 550 and 575 were called, represented a singular era in Ferrari history. The cars that preceded them were, as outlined above, very different in every way; and their successors, the 599, F12 and today’s 812 Superfast, are also very different: faster, but also much more aggressive, with hair-trigger handling meaning they demand to be driven at high-speed all the time, and feel listless and a little dull if they are not.

Ferrari Maranello 575

The rare gated gearshift on the Ferrari 575M Maranello

The Maranellos, meanwhile, had a laid-back demeanour that fooled purchasers into thinking they were relaxed cruising cars – until they tried driving them at high speed, and realised they were every inch a thoroughbred Ferrari. This dual personality is unique among Ferraris, and the cars are now appreciating in value as connoisseurs recognise this.

To give additional spice to the collectability of these ‘modern classics’, the 550 was the last Ferrari to be made only featuring a metal gated manual gearshift. This may not sound significant, but every Ferrari made now is only available with a F1-style ‘paddleshift’, with no clutch pedal or gearlever; and so the beautiful metal gated gearshift has become a desirable element of many collectable Ferraris. The 575, meanwhile, was generally promoted with its F1-style gearshift, and of around 2000 examples made, only 246 were ‘proper’ old-fashioned manuals; and of these, only 69 were right hand drive examples for the UK, making them seriously collectable.

Read next: Why you should buy a modern classic car

Sibling rivalry 

The 550 received rave reviews from the motoring media from the outset, appearing so much more modern and sophisticated than its F512M predecessor. (Ironically, it is the quirky design and single-minded racy focus of the rarer F512M, of which LUX also owns an example, that have made its value whiz upwards far beyond those of the also-appreciating Maranellos, in recent years). When the 575M came out in 2002, it received a more mixed reception. More powerful, with a bigger engine, extensive modifications underneath, and more luxurious inside, it was nonetheless criticised by some for being a little too comfortable and soft – not enough of a Ferrari. Critics and purchasers rapidly realised that the addition of the factory-optional ‘Fiorano Handling Pack’, aimed at racetrack driving, righted things for the 575, as did a series of Ferrari’s own subtle modifications over ensuing months.

Still, though, the reputational damage, slight though it was, was done. A cloud hung over the 575, based on the initial reviews of it being too ‘soft’. Supporters of the 575 ever since have claimed that this is entirely unfair, and that the 575 is newer, faster, better and, with the ‘Fiorano Pack’, also racier than the 550; while supporters of the 550 say the original car is better and that Ferrari’s modifications simply clouded what had been a perfect machine.

The debate is muddied further by the gearchange developments. A tiny minority of 575s were sold with gearlever manual transmissions similar to the 550s, meaning it was very hard to compare like-for-like: a typical 575 with F1 paddleshift transmission and no Fiorano Pack was a different beast indeed to a typical 550.

Solving the debate: 550 v 575M Manual Fiorano Handling Pack

LUX is fortunate enough to own a beautiful example of a 550 Maranello from 1997, and a 575M Maranello, manual, from 2004. Both were purchased for their collectability, and for the joy they should impart in driving. And this offers us an almost unique opportunity to resolve, without bias, the question once and for all: is a manual 575M Maranello, with the coveted Fiorano Handling Pack, a better car than a 550, or is it too close to call? We took both cars out this spring to find out. First, our criteria: this was not about which car was faster (the 575M should be, by dint of 30 extra horsepower and a bigger engine), or more fun around a track (we didn’t actually take them to a track, though we did create an approximation of one out of some empty roads – responsibly, of course). It’s about which is a better all round V12 Ferrari, with a combination of performance, presence, handling, comfort and general brilliance.

The 550 Maranello

We purchased our 550 Maranello in its homeland, a couple of years ago. Prices had started to rise, and we were on the lookout for an excellent example of this model. A very low mileage example popped up on an Italian car website and, acting fast, we flew over and purchased it, as documented here in GQ magazine. The car had been kept in a showroom for ten years, and needed some fettling, admirably carried out back in the UK by The Ferrari Centre in Kent, to go as well as its museum-piece looks suggested.

The 550 Maranello’s “gills” hark back to Ferrari’s supercars of the 1960s

The shape of the 550 was a stark contrast to that of its predecessors when it came out; in retrospect, like the greatest designs, it was ahead of its time with its understated angles, and the harbinger of a new era. While it’s not as beautiful as the most gorgeous Ferraris, it has aged beautifully and now gains the attention that, ironically, it didn’t do when it was new. Slim, svelte, sleek and minimal, it feels very grown up.

Drive the 550 down a busy highway and the initial feeling is…what is all the fuss about? The engine is quiet – so quiet, nobody takes note of it, so much quieter than almost every other Ferrari, that you feel a little short-changed. This is a near-legendary Ferrari, but in a quiet way.

Read next: The nostalgic pleasures of travelling by ferry

The car also doesn’t immediately speak to you through the steering wheel as you might expect it to. The power steering is light and easy, but rather over-light; when it was created, the emphasis was on creating a Ferrari that could be used every day, and the tradeoff now is that ease-of-use and refinement seems to trump sense of occasion. Only the bang, clang from the metal gearshifter gate tells you you are in something special.

The 550 has a more ‘classic’ interior layout

Out on the open road, though, things change, fast. Push the accelerator and the engine roars as it whisks into the upper end of its operating range; the car flies forward. Most wonderful is the way it goes around corners. It flows and flies through fast corners, and on tighter ones, encourages you to go ever faster. As you stretch it, it wakes up completely from its straight-line stupor, and surprises you utterly: the 550 comes alive, progressively communicating more as it careers around tight corners. Drive harder and it gets happier, fluidly and consistently letting you know where you are in its considerable range of abilities, encouraging you to steer around bends with the accelerator, faster, faster, tighter, pushing it around and out.

And then there is the most wonderful moment of all: when you are flying out of a curve and accelerating ever more, you have a sensation that the momentum is about to be with the back wheels, and not the front wheels. It’s as if the car has been created to tap you on the shoulder and say, ‘Ciao. In a second, my rear wheels will start to slide, so, let’s have fun, ragazzo!’. Then they do so, and you flick the steering wheel and catch them, and tear on down the road.

All of this from a car that looks and feels, at low speeds, like a gentle cruiser. Spectacular.

Driving back to base, that feeling of a lack of feeling comes back again, though. At lower speeds the 550 is so quietly competent that it makes you a little restless. And while it feels very modern in many ways, it shows its age in the background noise generated by the body while travelling at speed on the highway.

The 575M Maranello Manual 

The 575 has its rev counter centred

Sit inside the 575 and, unlike the view from outside, the contrast with the 550 is immediate. The dashboard is updated: the 550 has three dials at eye level towards the centre, while in the 575 your view is dominated by a big rev counter. The leather and materials are of a higher standard, and the whole experience feels more luxurious, while distinctly similar.

Anyone expecting Ferrari to have upgraded the aural experience – the only real criticism of these cars – would be disappointed, as the 575 is as quiet as the 550 at slow speeds. I felt myself yearning for a V12 howl, rather than the smooth hiss of the engine in front; but the 575 is almost indistinguishable from the 550 in this way. It’s a very understated car.

In other matters, though, considerable progress is evident. The most prominent of which is the steering: it has far better weight, and more feel, than that of its sibling. While it doesn’t communicate like Ferraris did before power steering, it gives you a firm, meaty sense of exactly where the front wheels are pointing and what they are coming into contact with. This improved steering was part of the Fiorano Handling Package. The accelerator also has a more immediate response; meanwhile the gearchange is similarly satisfying. I tried to find a difference between these two delicious metal gated gearboxes, and if pushed I would say the 575 feels even more metallic and mechanical, but that’s probably quite moot.

The 575’s handling is also quite different. With the Fiorano Pack, aimed, according to Ferrari, at racetrack driving, I expected it to be altogether harder and stiffer than the 550, but that’s not quite the case. The first impression is completely the opposite. At very low speeds, over a speed hump, for example, the 575 has a slight but distinct return on its springs: where the 550 goes up over the hump and down, the 575 goes up, down, bounces back up again almost imperceptibly, and settles. One tiny extra movement. (All the Fiorano Pack 575s I have driven do this; and it’s not something you notice until you drive it alongside the 550.)

On the road, in a corner, this translates into a slight but definite bit of lean into a bend, then, as if the system is flexing its muscles, the ride turns flat and the car gets stiffer as you corner harder, both into and out of the corner. The 550, by contrast, felt simpler and more fluid.

At higher speeds through corners, the 575 is flatter, stiffer, and feels stronger than the 550, but if you are linking together a series of S bends, the 550 feels like it is making less effort – in a good way. It almost feels lighter, which it isn’t.

Ferrari F575

The 2004 Ferrari 575M Maranello was an evolution – but was it an improvement?

Push harder, and the 575 sticks to the road better than the 550; it leans less at the limit. It’s also noticeably faster, as you make the engine fly: those 30 extra horses, and the extra 250cc of engine capacity, really are noticeable. It makes for a car that is both speedier and more satisfying than the 550 to drive at medium-high speeds, although if you are in a situation where you are making the rear wheels drift out of a corner, the 550 can be caught more cleanly, and feels more simple and playful.

Read next: Super chef, Massimo Bottura on his food for soul project

On a long drive, more advantages of the 575 become clear. It rides better, even with the Fiorano Pack, and the body creates less background noise. It feels more settled than the 550, more sophisticated. It’s really the steering, though, that is the killer winning factor: whether cruising down a straight highway or into a series of curves, the excellent weight and good feel of the 575’s Fiorano Handling Package steering make it a satisfying, involving machine to drive, at times when the 550 feels like it is half asleep.

The Winner

Ferrari modern classic

Red brake calipers can denote racing suspension pack

We thought this would be a difficult, entirely subjective battle. But in the end, the 575’s one significant advantage over the 550 – the steering – plus the numerous small improvements in performance, ride, refinement, interior quality and sophistication, cancel out the 550’s trump card, its joy at the limits of handling. If you are buying a car to drive at its limits every day, then perhaps this trump card would be the killer app to swing your modern classic decision towards the 550. We also think that, from the outside, the 550 looks just a little cleaner and better. But overall, as a Ferrari for fast, real-world driving, combining speed, luxury, handling, refinement and utter aristo-Italian factor, the 575M manual with Fiorano Handling Pack beats the 550, and by a quite distinct margin. With only 69 made like ours, it’s also a true modern classic.

FOOTNOTE: Party Pooper? 

The Maranellos were succeeded by the 599 Fiorano, which sported a massive increase in power and technology; it heralded a new type of hyperactive V12 from Ferrari. The 599 itself was replaced by the F12, much more powerful, lighter, more agile and much faster again.

But the predecessor to the Maranellos was such a different type of car, never to be made again by Ferrari, that it has gained a cult following and commands roughly twice the price of a 550 in the classic car market. The F512M (LUX owns one) was a two-seater with a lightweight 12 cylinder engine behind the driver’s head and a modified body from the legendary Testarossa. Impractical and loud (in every way), it was also much lighter than the Maranellos, to the extent that Ferrari itself admitted the F512M had better acceleration than the 550 that replaced it.

It also has the sense of occasion of an Italian countess arriving at a Roman ball. Every minute spent in a F512M is memorable, you can feel the machinery all around you, as well as the stares of passersby. It’s also wildly exciting on a twisty road, until a point, easily reached, when it’s just wild. The Maranellos are far better cars, but for sheer presence and occasion, their predecessor still has what it takes.

Acknowledgements:

No serious collector of investments of passion, be they mechanical watches or modern classic cars, can be so without the wise counsel of trusted professionals in the field. For the 575M Maranello, LUX would like to thank Joe Macari whose unrivalled knowledge and nous makes up London’s greatest Ferrari dealer and service specialist: Macari takes as much care over the service of a modern classic as he does over the restoration of a £10m unique classic.

The 550 Maranello resides in the hands of The Ferrari Centre in Kent, south of London whose owners, Roger and Claire Collingwood, are both ex-racing drivers and mechanics with a deep understanding of the cars and the market: they both own modern classic Ferraris as their everyday cars.

Anyone researching or owning a Maranello will find the Ferrarichat board an invaluable resource; technicians, owners, dealers and others offer fellow members a formidable knowledge-bank.

Passion is the essential element for an investment of passion, and we share just a little bit of all of theirs.

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Reading time: 15 min
Modern classic cars
Modern classic cars

The 1997 Ferrari F50, of which only 349 were made. Image courtesy of Ferrari S.p.A.

Classic cars are, for a new generation of luxury collectors, something of a conundrum. On the one hand, they are perhaps the ultimate ‘investment of passion’, objects which you can cherish and use, and which nonetheless gain value over time. On the other hand, for some people the idea of a classic car conjures up an unappetising image of an ancient, uncomfortable contraption sitting broken down by the roadside, leaking unidentified fluid, while people of today breeze past in Teslas or in the back of their Uber.

And I sympathise with both sides. With all the opportunities afforded by digitization, internationalisation, and a connected world – developments I see as almost entirely positive – who now has time to spend their Sunday mornings trying to fiddle around with a vehicle that, even when running properly, has no air conditioning, no connectivity, and is slower and noisier than the average contemporary people carrier?

And yet…the greatest cars are a combination of art, engineering, and, for those who enjoy driving, enjoyment beyond what many of the hi-tech vehicles of today can offer. Today’s new car market offers dozens of cars that can exceed 150 mph, and post breathtaking times on racetracks, but most do this so competently that the joy of driving has turned into something akin to a dull feeling of being driven. And this will only accentuate as people increasingly are driven, by self-driving machines.

Read next: Danish model, Rianne ten Haken on the fashion industry and teaching yoga 

All of this has been postulated as a reason behind the rise of what has been dubbed the ‘modern classic’ collector’s car market, a term that your author helped bring into the mainstream back when this development was in its nascence a few years ago. The term encompasses cars that are as rapid, comfortable and reliable as most contemporary cars, but, through either quirks of engineering or having been manufactured at the point where the old classic car era turned into the new, are as enjoyable as the older ones.

Ferrari modern classic car

The 1995 Ferrari F512M, of which only 501 were made. Image courtesy of Ferrari S.p.A.

A word of warning though. The ‘modern classic’ has been adopted by marketeers and average car dealers, to the extent that it is now turning meaningless and being used as a cover for almost any used car of the past two decades. Most of the ‘modern classics’ so dubbed at today’s auctions are nothing of the kind. To have collectability, the criteria for a modern classic are the same as for anything collectable: they have to have been made in limited numbers, be special in some way (via brand, or history), and be genuinely desirable. A Ferrari F50 (349 made) or F512M (501 made) from the 1990s is a modern classic; a Ferrari 360 (more than 15,000 made) is likely not. (Full disclosure: there is a F512M in my stable). Production numbers are partly, but not wholly, responsible for this distinction.

Does all of this signal the end of the era of the traditional ‘classic car’, with its quirky, hand-beaten body panels, tiny production quantities, and 1950s and 60s design quirks? The obvious answer is of course not: assuming you could find them, you could buy seven or eight of my 1995 Ferrari F512Ms for the price of a single 1969 Ferrari Daytona Spider, or 365 GTS/4 to give it its correct nomenclature. (I use Ferraris as a reference partly because they are the most significant brand in car collecting, and partly because I am most familiar with them.) The most expensive cars ever sold are still those (mainly Ferraris) from the 1950s and 1960s.

But real modern classics are gaining in value fast. Certain Porsches of the 1990s have overtaken the prices of all but the rarest of their siblings from the 1960s, and some 1990s cars, like the McLaren F1, are now selling for more than ten million (pounds, euros, or dollars). Even relatively common but collectible Ferraris, like the 1997 550 Maranello (around 3000 made), have trebled in price over the past four years.

Investment classic cars

McLaren F1 GTR

Whether they will continue to make ground is a question in the mind of collectors – although it tends to get blown out of my mind when I am driving at full speed in any of my Ferraris, as they are of the era when total concentration is required of a driver at any speed, which is a key part of their appeal. One the one hand, there is plenty of evidence that Millennials and Generation Y are less interested in cars: as LUX Contributing Editor and columnist Jean-Claude Biver, CEO of LVMH Watch & Jewellery told me, “teenagers do not wear watches and they do not buy cars”. (Biver is himself a significant collector of what he would call ‘real classics from the pre-electronic era’, including a gorgeous 1966 Ferrari 275 GTB/4, worth multimillions). There is also an argument to say that the younger generation of purchaser is only interested in the newest, most connected cars. I broadly call these the obsolescence argument and the antiques argument: either collectible cars will become like fax machines, entirely redundant; or they will become like antique furniture, out of fashion.

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There is also the view that the current spike in prices for all these cars is due to money chasing after investments in an era of low interest rates, which will inevitably change.

I don’t know. These are probably correct for the vast majority of self-proclaimed ‘modern classics’ which are neither as cool as the real classics which preceded them, or as good as the cars of today. But when I am out in my cars, there is no shortage of young people taking selfies or videoing the car, and many of my spectators are, in time-honoured tradition, small boys dreaming of fast cars who one day will grow up to be purchasers of the car they admired in their youth. Uber, Tesla, and regulations restricting the use of cars in cities can only do so much. And while fax machines and 19th century desk bureaux may be worthless today, try telling your art dealer that a Da Vinci or a Monet is now worthless because of the demand for Jeff Koons.

Which is why I am continuing to acquire modern classic cars – the right ones. And why you will be reading, in LUX, some detailed articles on this most exciting of ‘investments of passion’.

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